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What is SEM?

Search Engine Marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs) through paid advertising. Unlike SEO, which focuses on organic traffic, SEM involves placing ads on platforms like Google Ads to attract targeted users.

Key aspects of SEM include:

Paid Search Ads: Ads appear at the top or bottom of SERPs when users search for specific keywords.

Keyword Targeting: Choosing relevant keywords to bid on in auctions, where higher bids can lead to better ad placement.

Ad Formats: Includes text ads, display ads, shopping ads, and more.

Pay-Per-Click (PPC): Advertisers pay only when a user clicks on their ad.

SEM is an effective way to drive traffic and gain visibility quickly, especially when combined with other strategies like SEO.

Want to understand why it is important for business? click here to learn more!