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Why should your business consider SEO (search engine optimization) Service?

If your business has a website, it is important that you perform SEO for your website

- SEO is the process done on the backend of the website to achieve higher ranking in the search engine result pages (Google) when someone searches Google for a specific keyword

- SEO ensures that your business is easily found through regular and organic search in the search engine (Google). Once you are at the top of the rankings, the visibility of your business increases and as a result you get more website clicks

-SEO ensures better user experience, data tracking, provides relevant information to your target audience, easy to navigate web pages or mobile friendly configuration.

-SEO is cost effective - you don't have to pay for ads and also SEO gets more click than Paid advertising

- When properly planned and executed, SEO can be a long term marketing strategy

- Do you have an SEO strategy for your website? If not, Let us Create an effective SEO strategy for your website!

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Social media marketing services help you increase your ROI from social media platforms like Facebook, LinkedIn, Instagram, and Twitter. Digital detective is your go-to source for social media marketing

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Social media marketing services help you increase your ROI from social media platforms like Facebook, LinkedIn, Instagram, and Twitter. Digital detective is your go-to source for social media marketing.

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Remarketing - A strategy which helps to convert visitors of your website into customers.. Contact us to work with a results-driven Digital Marketing Agency Write to us: info@digitaldetective.in Call us: 8369617461 Visit us : www.digitaldetective.in

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Search engine optimization (SEO) as a branding asset to attract qualified traffics and Generate more Leads

SEO is one of the most vital digital marketing tool for greater searchability and visibility of a Brand.

If you want to build a strong brand and increase your visibility then you need to work on your SEO. It is the most valuable tool for brand awareness, building relationships with prospects, and positioning yourself as an authoritative and trustworthy expert in your field.

Importance of SEO for Businesses

Visibility and Ranking

Visibility is directly connected to your ranking. To make prospects easier to find your brand, you have to put more efforts into increasing your visibility on the search engine

SEO is the best tool to generate more and more leads through search engines. The higher you rank on the search engine result page (SERP), the more likely prospects are to see you and visits your website.

Website Traffic  

One of the main goals of SEO is increasing website traffic. Your website traffic will effectively increase when you put all your efforts into increasing your search engine visibility and ranking. Whenever prospect searches something on a search engine 33% of clicks go to the first ranking page and 75% of all clicks get over at first five listings.

Authority

The concept of Authority is becoming more important to the web user and it’s increasingly important to search engines. For the rapid growth of your brand using a search engine, you should have something to offer. Authority is a term that means your website is trustworthy, high quality, relevant, and has something to offer. The more authority your site has, the higher your ranking will be, and the more prospects will come to trust your brand.

Creating a Better Visitor Experience

To create a seamless and positive customer experience you have to put in all your efforts in generating great content and optimize your site with On-Page SEO which will improve the usability of your site.

The most crucial step is to make your website responsive which will make it usable for visitors who are visiting through mobile and even for those who are visiting form laptops and desktops.  Similarly, you have to take care of your page load speed which will help you to reduce your bounce rate and encourage visitors to speed longer on your website. Every consumer expects that site should load within a second. If the load time is longer it may cause with higher bounce rate and may affect your conversion rate.

Key Elements of SEO

Keywords

Long gone are the days when keywords were the only SEO technique that mattered, but that doesn’t mean they aren’t still crucial. Effective Keywords should be researched, strategically chosen, and should be used in your content judiciously.

Keywords are words and phrases that prospects use to find online content, and that brands can then use to connect with prospects who are looking for their products and services.

When choosing keywords for your brand it’s important to keep in mind that one should have high search rate and low competition. You can choose short tail keywords (such as Milk), Long tail keywords (such as Milk supplier), and Local Keywords (such as Milk supplier in Mumbai) to work into your content. You have to optimize all your titles, URLs, and other On-Page SEO elements while using Keywords in your content.

Content

Content is the backbone of SEO because it’s the vehicle you use to reach and engage your audience on your website for a longer time. For example, if you are a Doctor and are working on increasing your visibility, you might publish blogs about Health, Consulting to the consumer on various health issues, Heath tips, and more. When a consumer you are willing to know about his health issues went looking for any information, your blog could come up, and you would be able to build a relationship with that prospect by providing him valuable information.

In the future when that particular prospect needs any treatment in terms of his health issues, you’d be the first doctor in his mind. The content you create must be interesting, creative, educational, engaging, and shareable.

There are various form and varieties of content

Web page

Videos

Blogs

Infographics

Whitepapers

E-books

Social Media Post

Local Listing

Search Engine Marketing

Search engine marketing (SEM) refers to paid marketing efforts, and it includes things like native ads, Google AdWords, social media ads, pay-per-click, Google shopping ads, display ads, and more.

SEM is a major component of a comprehensive SEO strategy that can help you reach new and highly targeted audiences.

Final Thoughts

If you want to accomplish several goals, including brand awareness, traffics, conversions, customer experience, and much more you should have a solid grasp of SEO and how to run SEO strategically for your Brand.

Hope we have cleared up the importance of SEO for your business. Does your business have an SEO strategy? Is it bringing you more eyeballs on your website and clients buying your products/services? Do you know if it is working for you and bringing you more clients? Complete the form below from the link and we will send you a FREE brief personal SEO/website audit.

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Digital Marketing Strategies in the wake of COVID-19 Outbreak

The COVID-19 the outbreak is first and foremost a human tragedy affecting a huge number of businesses all over the world. It is also having a growing impact on the global economy. This article is planned to furnish business pioneers with a point of view on the developing circumstance and suggestions for their organizations. The outbreak is moving rapidly and producing recession due to Large-scale industries, travel restrictions, and social-distancing measures. It is also driving drive a sharp fall in consumer and business spending until the end of the 2nd Quarter.

It’s essential to consider not only how to survive as a business during the outbreak, yet in addition to having a strategy to set up for what will happen later. One key consideration is that being restricted to their homes and to maintain social distance likely lead everyone switches to Digital Media.

This is a great opportunity to fine-tune some features of your Brand’s visibility and promotion strategy through Digital Marketing and Public Relations Strategies. This will empower you to maintain normality and will give you a competitive edge over different competitors who are slow to react.This should only be a small interruption for your business. And when normalcy does return soon, you don’t want to be left behind your competitors in a race to regain any potential lost revenue.

At a time when much has come to a standstill, we need to keep pushing forward with the reality that they will need to be positioned for a strong fiscal second half of 2020 to meet the revenue goals of your organization.

Interacting with consumers on social media during this critical moment

People are spending more time online now more than ever. With so many adults working from home, kids taking classes at home and people, in general, trying to stay in as much as possible during the COVID-19, people are glued to social media right now! With increased reach, engagement and time spent on social platforms, why would we choose now to pause your social media efforts? Put your brand in front of where your target audience is already scrolling.

Each and every business is dealing with the impact of COVID-19 outbreak has had on your lives whether we tested positive or not. It’s all about taking precautions. We’re locked in your homes, we can’t visit your friends, we can’t eat at your favorite restaurants or go out to the movies. Sure, all minor conveniences but jarring nonetheless. It’s a great opportunity for your brand to stand out during this heart-wrenching period.

More people are on social media now while stuck at home, scanning for updates and trying to stay connected but promoting your good deeds with social media marketing to help build your brand. We have to strategize how we can improve social media engagement and drafting new case studies, white papers, professional articles and using this opportunity to generate ideas for new blog posts and publishing social media posts for your customers.

Ensuring your Business can be found online

We have to prepare your business for the bounce-back surge. Pausing your SEO campaign now could have a detrimental impact on your revenue potential two months from now when the COVID-19 starts to become a distant memory.According to research search traffic on google has increased significantly over the past week and will continue to climb as we hunker down. We’re all glued to your computers and phones looking for updates within your community. We’re also looking for entertainment and ways to pass the time. For many, that includes shopping online.

Anything online right now will be consumed more than ever before. This is not the time to be hidden online. We should be using search engine optimization (SEO) strategies to climb to the top of Google’s search engine results pages (SERPs) so your business can be easily found. This is not a time for a business to go into a shell and poke out your head every few days to see if the sun has come out.

If it makes sense to cut back on re-advertising campaigns for the time being, then that’s a logical decision to make. Given the nature of your business, is it common for consumers to Google search the product or service you provide? If so, SEO is a process that can help your website appear in the top rankings on a search results page. For those who are already familiar with SEO, you know that it really is a process that can take some time- unless your competitors pause their SEO efforts! This is exactly what’s happening for many of your clients; their competitors are scaling back their SEO efforts out of panic, causing your clients to jump ahead in SEO rankings at a faster pace!

Picking up the right communication channels

You need to choose the right communication channels to deliver information. Similar to an internal wiki, you can dedicate a Group on your social media platforms to post updates regarding the crisis and how you plan to manage it. We should connect with media houses and publications to address any potential rumors.

Along with your official website, emphasize on social media and email newsletters to consistently communicate information. Up to your social listening, proactively respond and reach out to customers to reply to their queries, complaints, and seek feedback. Ask them what they need and want, be open now more than ever. Let customers know how your business is changing or adapting to protect them and your employees. Encourage conversation and be forthcoming in answering questions or concerns they may have.

Get ready for the action – A Communication action plan for COVID-19

Continuously monitor the media and regularly engage with internal and external stakeholders to stay abreast of the situation and to be prepared to act swiftly. Assemble a preliminary crisis plan based on recommendations of public health organizations in anticipation that the spread of the disease reaches any part of your organization. This is also a great opportunity to increase corporate social responsibility (CSR) activities by contributing to social causes.

Closing Thoughts

There’s still not enough clarity on COVID-19, and organizations need to be on their toes to ensure that employees, stakeholders, and customers are adequately informed. Even though the intensity of the crisis may lessen in the future, organizations should revisit how they addressed the crisis management challenge and improve and update the strategy to remain prepared.

https://digitaldetective.in/index.php/2021/04/07/digital-marketing-strategies-in-the-wake-of-covid-19-outbreak/

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