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[yohancetzy]

The commercial titled “A Message from the Future” was produced by Jollibee Studios and was released in May 15, 2021. The commercial is all about what happened during the COVID-19 pandemic and how did it affect people’s lives. The commercial depicts the situation during the COVID-19 outbreak by showing a story about a family gravely affected by the pandemic, having their father lose his job, and their mother become infected by COVID. As time went by, the family learned to lean on each other, recognizing the significance of togetherness as a family. The family was given hope after the mother recovered from COVID, transitioning from a monochrome film into a colorful one. The commercial ended with the grandfather telling his granddaughter, “You can never take anything for granted.” The target audiences of this commercial are families and people of all ages since Jollibee is a family-oriented fast food company that aims to promote good family values as well as Filipino values. The products advertised to the target audiences are necessarily good since food is a daily necessity and Jollibee is a fast-food chain. The product is also a necessity at the time of the publication of the commercial because people are restricted from leaving their homes, so they rely on food companies who offer to deliver services to the consumers. The product may also not be unnecessarily needed to find joy as joy can be found in many ways. There are no signs of any forms of Media Manipulation shown in the advertisement. The commercial managed to hook the attention of the audience because of the intended message of the ad, giving life lessons, values, and inspiration to the audience. What also makes this advertisement popular is it is relatable to anyone especially to those who struggle during the pandemic, which makes it understandable to the audiences.

The commercial is entitled “Hapag” by IKEA Philippines was posted on Youtube on December 12, 2022. The commercial promotes the rights and acceptance of the LGBTQ community by portraying a story of a son who was planning to confess to his father about the relationship he’s in, who is another man, which is something hard to accept for most parents. As the son tries to confess his secret to his father, the father is always occupied with urgent matters. As time went by, the son became discouraged from admitting to his father about his relationship. The father soon then discovered his son’s relationship. The next day, the son then gathered the courage to tell his father about his secret by introducing him to someone. The father then asked the son to invite that person to Christmas Eve as the father also wanted to introduce someone to them. Before the dinner, the father revealed to both of them that he was also gay. After that, all of them shared dinner together happily. The target audiences of this commercial are families who are celebrating Christmas with their loved ones. The target audiences of this commercial are families who are celebrating Christmas with their loved ones. The product featured in the commercial is an extendable table which is very good for feasts with the family because of the space it can provide. In my opinion, I think the product wasn’t necessarily needed for the target audiences since there are many other options for tables that are way cheaper and better than the featured product. There are no signs of Media Manipulation shown in the ad. The commercial managed to captivate the attention of the audience because of the message it promotes, which is to learn to accept your family for who they really are and to have more space to welcome your family. 

References:

Jollibee Studios. (2021, May 15). A Message from the Future. Www.youtube.com. https://www.youtube.com/watch?v=e-N8K0xRaeY

IKEA Philippines. (2022, December 12). IKEA - Hapag | Paskong Pinoy Series. Www.youtube.com. https://www.youtube.com/watch?v=eo7UnbssDlQ

Philippine Star. (n.d.). Family values make good business sense. Philstar.com. https://www.philstar.com/business/business-as-usual/2008/07/21/74222/family-values-make-good-business-sense‌