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Impact of Turkish Soap Opera’s on Pakistani TV Drama A Study of Ishq-e-Mamnooh

The Term of Drama

This universe is filled up with the existence of so many creatures and things like “human beings , trees ,animals ,plants , flowers ,rivers ,oceans ,lakes ,birds ,fishes ,mountains ,deserts and the list goes on. Among all of them, “human beings are the topmost and most important creature of planet earth. These human beings nature consist and comprises of happiness and sorrow, love, care, emotions, hate, respect, courage and braveness. In today’s dull and busiest life span of human creature, these human beings wants to take some rest and leisure as well as some entertainment from their busiest and time taken daily routine span.In order to provide them entertainment and relaxation, “drama “is one such trick and factor, used for releasing the stress from human beings lives and provided them joy, thrill, fun and entertainment. Basically, drama is meant for the purpose of entertainment but someone used the platform of drama for the purpose of propaganda, the obstinacy of cultural change, invention, promotional, publicity and for understanding respectively.

The Fascination of Turkish Dramas

In the time span of 90’s, the Turkish media is going through the domination of the powerful countries and republics. . The Turkish entertainment industry gained impetus and reputation after the year of 2000 and becomes the country  famous and important industry which makes high quality and popular “soap opera’s “and dramas grossed high amount by disseminating these operas to more than 30 different  republics of the world. In the year of 2001, the integer of Turkish dramas elevated up to 65 with the bulk of consumers number from “Tajikistan and Uzbekistan” .The real revolution befalls in Turkey in the year of 2008. The dramas and “soap opera’s “of Turk republic entirely follow their own culture, history, language, traditions and in common of its entertaining and dramatic contents and these above cited standpoints and perspectives becomes the main derivation of these dramas and “soap opera’s “fame and popularity at both nationwide as well as worldwide level.The media industry of Turkey got momentum and progress after the viewing of Hollywood based American “soap opera’s “projected through television. At international level, these television drama and “soap opera’s “series of United States of America retain the market value of fifteen billion $ .In the previous and last years ,the Turkish dramas and “soap opera’s “becoming the attention and focus point of the entire world. Within the passage of time, these Turkish “soap opera’s” and dramatic contents begin to export more than 30 countries of the world in which Arabic, Balkans and European countries.

The Magic of Ishq-e-Mamnooh

In Islamic republic of Pakistan, these Urdu dubbed Turkish dramas and” soap opera’s” series are broadcast and televised practically through every showbiz and entertainment channels of Pakistani electronic media. The first ever televised Turkish soap opera ,broadcast through entertainment channels of Pakistan received remarkable fans following and this soap opera is named as “Ishq e Mamnooh”., broadcast through Urdu1”channel of Pakistan. These Turkish dramas gained massive concentration and fame in Pakistan after the introduction of these dramas on Pakistani television channels. The soap opera named “Ishq e Mamnooh “is a Turkish soap opera which broadcast between the year of 2008 to 2010 and aired through one of the nationwide channel in Turkey and considered as a section and part of “Demiroren Group” and name of this channel is “Kanal D”. The plot of this soap opera revolves around the idyllic life of “Adnan Ziyagil” and his two children named as “Nihal and Bulent” respectively and his nephew named “Behlul”.This soap opera television series is written by “ Melek Gencoglu & Ece Yorenc” , produced by “Kerem Cate” and directed by “Baris Yos &Hilal Saral”. Ishq e Mamnooh possess 79 episodes and its 2 seasons are broadcast. Its production company is “E Yapim” and the total running time of this soap opera is at least 90 minutes. Huseyin Tunc” is the person who has done the cinematography of this soap opera.4th September 2008 to 24 June 2010 is the original release date of this soap opera. In Islamic republic of Pakistan, this series is becoming a major hit series with rating of 11.9 on its last episode and this soap opera was viewed across all over the Pakistan with a number of more than 90 million people. The soap opera is aired and broadcast thrice in Pakistan and becoming the top-rated series in Turkey. This soap opera is dubbed in so many languages like Urdu, Portuguese, Arabic, Persian and Spanish. Moreover this is the first ever international drama or soap opera which received so much and immense popularity and rating in Islamic republic of Pakistan.

Constructive or Destructive

The soap opera of Ishq-e-Mamnooh is a top trending opera in Pakistan and based upon both constructive as well as destructive influences. By comparing its influences, it is clearly stated that the impacts of Turkish soap opera named as Ishq-e-Mamnooh is more destructive in nature as compared with constructive impacts. Besides its popularity, this soap opera is surrounded with some criticism and more criticism applied on the trends, which are showing in this soap opera and majority of the individuals all over the world especially Pakistani viewers applied these trends in their daily lives.  Some of the important trends depicted in this soap opera is painstaking as “Unnecessary and too much sexual and friendly relationship, illegal and extra marital affairs, clubbing and dance bars and, western dressing, violence and power. These are some of the basic and common trends depicted in almost each and every episode of this Turkish soap opera and after that these trends are viewed by majority of the folks all over the world. The majority of the Pakistani female individuals adopted the trends depicted in this soap opera and now a des most of the Pakistani females are found in disco and clubs with short dresses or in jeans shirt, wondering with their boyfriends or unknown males freely and without any hesitation and later assaulted, rape or killed by the same males individuals discussing above. Some of the major destructive influences and trends depicted in the soap opera are as follow:

v Depicting of women in every scene in western or   small dresses

v Open relationships between male and female

v Interesting in other women and lots of scandals

v Dance parties and get together according to Western  culture

v Marriage proposals without determining age gap

v Drinking scenes

v Girl Friends and Romance

v Depicting of statues and portraits

v Plenty of backbiting of female through servants in  majority of the scenes

v Bribery ,Money loss and scams

v Plenty of kisses and hugs

v Plenty of parties, hotel visiting and fashion shows

 Ending with Conclusion

            It is clearly observed that Ishq-e-Mamnooh is a high rated famous and full of destructive influences soap opera. It is clearly stated that these Turkish “ soap opera’s “ and dramas gained momentum and fate after the year of 2000.After the year of 2000, these dramas and “soap opera’s “are too much famous and broadcast all over the world in different languages translation. Despite these dramatic contents are becoming the major source of entertainment and exporting trend with some of its positive influences but as compared with its disadvantages, its destructive influences are more in number as compared with the positive ones. Our discussing Turkish soap opera “Ishq e Mamnooh” is based upon too much western culture and trends. Despite these western trends promoting, this soap opera is gaining too much and extensive popularity among Pakistani nationals and after that majority of the Pakistani dramas are constructed on these western culture and trends depicted in Ishq e Mamnooh. Since last 2 or 3 years, most of the Pakistani dramas are constructed on those storylines and plots which depicted the aspects of “statues and portraits , bribery, violence , dowry , adult vs. young marriages , degrading of women ,fashion shows ,parties , dine out ,western dresses and lying as well as harsh languages and gestures. It is necessary to promote our own culture and Islamic values in Pakistani dramas but unfortunately most of these dramas depicting the western culture in their newly broadcasting and producing dramas and in these dramas, the Islamic and religious values are almost vanished.

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