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An example of my moodboard and mindmap that was developed for my Me Designer Poster

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Colour Theory

Primary Colours in Design

The example below demonstrates the bold look that can be achieved by using the primary colours in design and art. The artist has used minimal shading here to denote lighting, instead they have relied on the way the primary colours all work with each other being equalling distinct.

https://www.pinterest.com.au/pin/388435536605724533/

Secondary Colours in Design

Like the first example, this next work, uses 3 main colours. Instead of the primary colours it uses the secondary colours orange, green and purple. Here they have used more tints and some primary colour to give the effect of light on the flowers.  

https://www.yessy.com/patty/Floral.html?i=24865

Tertiary Colours in Design

The aubergines below are an excellent example of an artist using tertiary colours (that are also complimentary). Here the colours are not as pure as their primary components. In this example the tertiary colours employ a mood akin to autumn. With the subject matter being vegetables it comes together with the feeling of harvest time. Tertiary colours are created from mixing secondary and primary colours.

https://oss.adm.ntu.edu.sg/a160058/foundation-2d-project-3-ego-color-research-color-harmonies/

Analogous Colours in Design

Analogous colours are those that sit adjacent on the colour wheel. In the example below the artist has used warm, analogous colours red, yellow and a red tint. The effect is striking as the yellow stands out brightly when overlaid upon the red and the tint.

https://www.tienchiu.com/2012/08/color-and-value-studies/

Complimentary Colours in Design

Complimentary colours are those that sit across from each other on the colour wheel. Similar to how the primary colours work together, the complementary colours are just that, complementary. Using the secondary colour green, mixed from yellow and blue, with the primary red, the below impression of the limes in a bowl creates a striking visual effect.

https://oss.adm.ntu.edu.sg/a160058/foundation-2d-project-3-ego-color-research-color-harmonies/

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Exploring Gestalt principles applied to design. I found closure and reification can be very similar, indeed some sources considered them to be the same principle. I have attempted to use a consistent theme of stars throughout. 

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Analysing Escher with Gestalt Principles

Double Planetoid (Double Planet) - 1949, Wood engraving

Similarity, Proximity, Continuation

In Double Planetoid, Escher has created the illusion of two pyramids, one covered in nature and one a castle. They share extreme proximity being overlapped and merged. The pyramids have similar structure and shadow. The continuation of this image draws the viewer's eyes across each pyramid and where they overlap. The patterns on each pyramid keep them distinct.

Castle in the Air - 1928, Woodcut

Reification, Proximity, FIgure and Ground

The horizontal lines representing the reflective surface of the water also give distance and perspective by their proximity changing. Proximity is also seen in the background behind the castle, it could be rain or it could be stars, the proximity change gives the image a sense of height. The background elements of this piece stand out by the use of figure and ground. The figures of this image are coloured in blocks of white and black opposing the hatched and stippled background.

Clouds above the coast - 1919/1920, Linocut

Figure and Ground, Reification, Continuation

Reification here gives us the shapes of the clouds illuminated by the sun rays. The way the clouds travel from the centre top of the image draws the eyes along through use of continuation. The clouds have strong silhouettes clearly defining them from the lined background. Like his other work Clouds above the Coast has strong use of Figure and Ground.

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The red lines I used to show the x-height, ascender and descender. The blue lines are for the new lines I’m going to use for my new font. Included behind (roughly) is an example of the rule of thirds.

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Font Analysis

Fonts I liked: 

 Clemente: Firstly the range of variation available with this font is very appealing. Personally I like the elegance of the thin fonts more. It is a very neat font with evenly spaced lettering. The shoulders of the m, n and e all align with the crossbar of the lowercase t and have a raised x-height.

Royal Acidbath: This font comes with two variations, one outline and one filled. The capital letters have been given tails. This font contains serifs and I find that by coupling it with a bold outline makes it easy to read and fun. The outlined text looks more bunched due to the drop shadow and the same kerning as the filled text.

Star Cruiser: Star Cruiser doesn’t have much variation between its upper and lower cases as the x-height is the same as the ascender line, it does have enough to separate the two upon inspection. Some of the lowercase letters, such as t and i are sans serif. 

I thought the incorporation of the “stars” in each letter was a clever touch and really tied the font together. It is reminisce of the Star Wars and Star Trek lettering and with that strong association very much gives the reader the impression of a science fiction theme.

Fonts I didn’t like:

Beautiful Friends:

The one thing I did like about this text was the way the cursive joined up for the letters. Depending whether that letter was connected to the one before it would add a tail to it. That said, the tails added to the letters seem over the top. The line spacing required for this would be quite large. In my opinion I think the x-height could have been higher. The ascender line is more that twice the x-height in this font. The embellished serifs, in my eyes, make the text look crowded.

Janda Stylish:

If the Janda Stylish font had done something similar to the Beautiful Friends font and connected the lowercase letters I think it could have been more cohesive. I think the ascenders, the bars and shoulders get a bit lost being all at the same x-height. The baseline of the lowercase letters and the descenders are quite close. There isn’t a lot of space to be able read the difference.

Unisono: 

This text could work well as shopfront name, however I think the lack of a lower case option limits its versatility. The spacing of the letters is even, however on wide letters like the ‘o’ and ‘n’ i think this makes it look too long. The x-height and the ascender line are the same and if the font was to be used in a lump of text the line spacing would need to be decent so all the text wasn’t lost together.