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RoyKapur Wedding Co. and Elio Unveil Exclusive Alliance at Prestigious Store Launch Event

Pune (Maharashtra) [India], 9 October 2024: RoyKapur Wedding Co. (RKWC), the renowned luxury destination wedding planning consultancy, is thrilled to announce an exclusive partnership with Elio, a prêt store known for its fusion of timeless elegance and contemporary fashion. The collaboration will be unveiled at Elio’s grand store launch on 10th October 2024 at Boulevard, Sadhu Vaswani Chowk, Camp, Pune. This week-long event will showcase Elio’s latest collection of festive and western wear, where RKWC will be the official wedding partner, offering clients an exclusive and seamless wedding planning experience.

The partnership between RKWC and Elio marks a new chapter in luxury wedding fashion. Elio, known for its thoughtfully curated collection of casual luxe clothing, embodies a timeless, effortless, and classic aesthetic that resonates with modern brides seeking both tradition and contemporary appeal. Their pieces are crafted from soft silks, lightweight cottons, and micro-pleated fabrics that blend comfort with style, making them ideal for weddings and other special occasions.

Elio’s signature styles include modern western ensembles, contemporary fusion wear, and traditional jewellery adorned by celebrities. The store is celebrated for its intricate prints, floral motifs, and structural shapes that flatter and captivate. These designs reflect an amalgamation of tradition and modernity, drawing inspiration from Indian textiles and handloom techniques.

Priyanka Roy Kapur, co-founder & director of RKWC & The Livewire Experience, shared her excitement about the collaboration: "Our partnership with Elio brings together the best of both worlds—timeless fashion and bespoke wedding experiences. Elio’s designs, rooted in Indian tradition but with a modern twist, align beautifully with the kind of personalized, luxurious weddings we create for our clients."

Shyreena Agarwal, founder of Elio and Director of Bramha Corp, echoed this sentiment, highlighting the unique blend of fashion and weddings: "Elio has always been about creating pieces that embody elegance and effortlessness while preserving the rich heritage of Indian textiles. Our collaboration with RoyKapur Wedding Co. offers a perfect platform to combine fashion with the art of experiential weddings, bringing a seamless blend of style and tradition to the forefront."

Elio’s grand store launch will highlight their latest prêt collection, offering a variety of festive, western, and fusion wear that showcases traditional handloom techniques with a contemporary touch. The event will give clients and attendees the opportunity to explore Elio’s artisanal designs, ranging from structured silhouettes to fluid ensembles. With a commitment to sustainability, Elio ensures its fabrics are free from silicone-based treatments, providing an authentic, natural finish that distinguishes its clothing from commercial alternatives.

As part of the alliance, Elio’s clients will have access to RoyKapur Wedding Co.’s exclusive wedding planning and management services, creating a holistic shopping and planning experience for brides and grooms. Priyanka Roy Kapur and Elio’s founder, Shyreena Agarwal,  will be present to discuss the exciting partnership.

About RoyKapur Wedding Co.

RoyKapur Wedding Co. is a premier luxury wedding planning consultancy known for curating sophisticated and memorable destination weddings. With a strong presence in Bollywood and expertise in experiential wedding planning, RKWC ensures that each wedding is a unique and memorable celebration. The consultancy specializes in offering a comprehensive, full-service wedding management suite, encompassing every aspect from conceptualization and design to décor, entertainment curation, destination management, and hospitality services, providing clients with customized solutions for a truly unforgettable experience.

About Elio

Elio, founded by Shyreena Agarwal, is a prêt store that bridges the gap between tradition and modernity through its fusion of Indian textiles and contemporary designs. Known for its elegant and effortless style, Elio offers a collection of casual luxe clothing, contemporary fusion wear, and traditional jewellery. Each piece is crafted with meticulous attention to detail, using handloom techniques, artisanal fabrics, and sustainable practices to create ethical luxury. Elio’s designs are perfect for brides and patrons who appreciate both the richness of tradition and the allure of modern fashion.

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PODCAST & BRAND BUILDING: WHY SHOULD A BRAND DO PODCAST ACTIVITY?

The potential for podcasting is so exciting and innovative that it’s virtually impossible to predict what  will come next. The popularity of podcasts is also skyrocketing right now. There are two million  podcasts listed on Google, which illustrates the growth of podcasting even further. There is a tone of  content available! And from here, the industry will only grow. MoreInfo