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Judge Releases Epic Sentencing Video

Some fumbling thoughts on the Redditization of all public life.

*Not everyone is creative and funny *Everyone wants to be creative and funny *We have the means for everyone to broadcast their attempts to be creative and funny *The Din of everyone who isn��t creative and funny broadcasting their mimetic attempts to be creative and funny comes out on the other end of the algorithm as a ‘voice’ (currently taking form of ‘epic’ reddit stunts, trolling, endless memes, parasocial friend is ‘mother’ style slang, et al) *'Creative industries’ try to embody the culture’s voice of the moment *Dying slow moving traditional creative industries (literature, music movies, television, etc.) try in vain to keep up but their attention share has largely been replaced by The Din *The professional apparatus more successfully keeping up is a blob of PR/marketing/‘creative consulting’ agencies selling an approximation of The Din and generating an infinitude of digital promotional sludge for any public entity with an account *Every single NFL team makes competing ‘epic’ meme-bait videos for the occasion of their schedule release, an event previously handled by a one page press release *The President makes an ‘epic’ meme-bait video for the occasion of announcing a presidential debate *Etc.

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A Spectacular Move By... Han Solo?

Adam Silver and Wemby unveil NB-AI at NBA All-Star Tech Summit in Indy - now you can use your voice to activate “movie mode” and make a live NBA game look like your favorite film pic.twitter.com/NItNQSvyTC

— NBA (@NBA) February 16, 2024

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The Vapors

It's too bad David Foster Wallace isn't still here so he could kill himself again.

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Maauto

Feels like the CIA realized it was a mistake to let monoculture die.

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Putting Out Fire With Gasoline

Yall remember that cat person movie from Sundance? So it’s been out since October(theaters). They didn’t wanna sell it to Netflix because they wanted theatrical release. They offered 5m. They said no. They sold it to Rialto. Made no money and now you can only rent @.. hoopla 💀 pic.twitter.com/aC4acxYLtm

— wouldst thou like to live deliciously? (@ElBlackPhillipp) December 5, 2023

Live by the meme cycle, die by the meme cycle.

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She Grew Up Tall and She Grew Up Right

It's fun to imagine a normie guy completely divorced from all of this encountering it and being like "hmm, pretty good."

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My Fellow Americans, Hey Y’all

These people now primarily see themselves as content creators/influencers and they’re basically right.

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Your Favorite President

The attention economy's overreliance on too big to fail entities makes next November very frightening.

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Stay Hungry, Stay Humble

At least it looks like we got the exact right four people for the job.

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Tail Wags

The dopes in charge of the entertainment industry think they need talented, expensive people to make a PR campaign and that a movie can be taken care of by some prompt.

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Ozempic Brain

You can also lose weight by cutting off your leg.

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Phenomena Tracking

Creatures of the attention economy just sort of trapped inside it forever.

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The Ryan Singularity

Is he turning into Ryan Reynolds?

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Draaaiiiiiiiiinage

https://thebaffler.com/salvos/giant-sucking-sounds-pelly

Excellent Liz Pelly piece.

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A possibly accidental strategic benefit of their bumbling, catastrophic attempts in music, film, etc. is sucking them so dry of cachet, relevance, and value that it completely breaks them as viable alternatives to spending time inside the tech ecosystem. Maybe a real genius is telling them that any expenditure is worth putting their unwashable stink on every competing habit.

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First Born Unicorn

This is probably less the merch-ification of book publishing than the PR-ification of everything.

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Phenomena Tracking

The devil works hard, but @Barbie’s marketing team is INSANE Small visual thread of all their awesome work as of late:

— Moshe Isaacian (@MosheIsaacian)

June 26, 2023

Marketing as discrete product. Often superseding the ostensible dog it's wagging in the public imagination.

6) We are getting the multiverse of advertising by featuring Barbie in a @progressive ad pic.twitter.com/LgF3Kn2GgU

— Moshe Isaacian (@MosheIsaacian)

June 26, 2023

lol.

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Unleash the Dragon

Truly stunning document. Zombie Deadpool lurching on with significant generation loss in every component part.