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How Can you Get Found in the Knowledge Box on the SERPS

SERPS is the search engine results page that is displayed online when a user request for a certain topic is entered into their search engine search facility.  By entering a phrase or keywords into the search engines we are able to find credible information on absolutely any topic.  One point that is vital to know is that SERPS are constantly changing and becoming much smarter by the day.  Have you noticed nowadays that you can enter a keyword or phrase on a search engine and actually find the information you are looking for without having to click on a website?  This is job of making digital marketing even more difficult.

A site’s SEO efforts to increase its ranking on the Google SERPS is an important part of any digital marketing and SEO campaign.  Search engine results ranking competition has always been tough and the race of the search engine results page line up shows no sign of easing up.  Now with the introduction of knowledge boxes driving traffic to your site has become even harder.

For these reasons it’s important to complete a digital marketing course so that you can understand how to get found in the knowledge box on the SERPS.

The SERPS knowledge box explained

Just when you thought it was safe to relax your digital marketing efforts out there on the world wide web along comes the knowledge box on the SERPS.  What does this mean?  And more importantly, how does the knowledge box affect your digital marketing strategy?

The Google Knowledge Box was launched in 2012 and is a system that automatically understands people, places and how these are all connected.  Since its launch the knowledge box has proved extremely useful in providing facts and information on topics without users having to click through to a website and continues to gain ground in popularity. Brands are now starting to recognise the value of getting found in the knowledge box on the SERPS.

Knowledge boxes appear in three formats, such as lists, charts and paragraphs.

But no matter how useful the knowledge box has become, this new addition to the SERPS does not spell the end of SEO, however they have brought about the need for digital marketing strategies to adapt to this new feature.

Tips on getting found in the knowledge box on the SERPS

Now that you understand the adverse effect the knowledge box on SERPS can have on driving traffic to your website let’s take a closer look at how you can improve your company’s chances of landing up in the knowledge box on SERPS.  The fact that Google is currently highlighting content in this way can be a huge SEO opportunity for your business, if you take all the factors into consideration.

Here are a few tips and suggestions on how to increase your chances of appearing in the knowledge box:

Stay active – The SERPS takes into account all your social media activity as well as YouTube so remember to regularly post engaging content across all your social media platforms.

Get organic reviews – Google is now clever enough to tell if your business reviews are legit so the days of asking friends to post a review are over. The key is getting organic, in other words, legitimate reviews.

Keyword selection – Once again the importance of the correct keyword selection crops up, so there can never be enough research done when selecting the right keywords for your industry.

SEO – Effective SEO strategies will always boost your search engine ranking and can also up the chances of your company getting found in the knowledge box on the SERPS.

Use bullet points on your website – Lists in the form of bullet points on your website on ‘how to’ are great to enhance your SEO. Also, a short paragraph that answers a particular question is great to include on your site.

Conclusion

After all that’s said and done and how the knowledge boxes may make effective digital marketing and driving traffic to your site a little harder, overall they are another great way of finding information quickly.  The key to improving your SEO is to embrace the knowledge boxes on the SERPS and include it in your digital marketing strategy.

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Countless People use These Fitness Strategies – with Amazing Results

Physical activity or exercise, as a fitness strategy, can improve your health. In addition, this type of strategy for fitness can help you to minimise the risk of developing a number of diseases, for example type 2 diabetes, cancer and cardiovascular disease.

It’s been proven that exercise can have long-term health and fitness benefits. Most importantly, regular physical activity can improve your quality of life such as improving your sleep patterns. Experts say that at least 30 minutes a day of exercise can allow you to enjoy these benefits.

There are loads of fitness strategies, such as the one above, which can help you to be your best self. Here are some of them.

You are what you eat

Any personal trainer will tell you that – notwithstanding your training goals – in order to maintain the fitness lifestyle you need to eat healthily.

Food is what fuels your body. It helps you to reach your fitness goals. Without proper nutrition that you get mainly through quality foods, and sometimes supplements, you’re likely not to get anywhere.

Stick to a balanced diet which consists of fruits, vegetables, complex carbohydrates, complete proteins, and healthy fats like fish oils and flaxseeds.

Want to get some advice on how to eat healthily? Here are some of them.

Breakfast is the most important meal of the day

Skipping breakfast has been linked to an increase in obesity and diabetes risks. It has also been associated with morning moodiness.

Make healthy eating fit in with your lifestyle

Don’t have time to buy fresh veggies? Why not get them delivered to your office or to your home if someone happens to be there. This  means that you don’t have to make a special trip to the grocery store after work.

Become disciplined with your meal prep

Make snacks and meals for your day before you leave in the morning or the night before. This is especially important if you’ll be working through lunch. Alternatively,  set time aside over the weekend to prepare snacks and meals for the week. Buy plastic containers that can be refrigerated or frozen. It’s very easy to pick these up each morning on your way out the door.

Understand the basics of muscle-building

Any personal trainer who you ask will tell you there are certain basic things that you need to know about building muscle

First you will need to increase your caloric and complete protein intake. This is so that your body has enough building blocks to get bigger and/or leaner, whatever your fitness goals are.

Then, when you enter the gym and start working out, focus on perfecting your form. Do compound movements. Work out with weights on, average, about four times weekly.

Never underestimate the importance of rest.  Remember that the tissue of your muscles grows when you’re not at the gym. In other words, when you’re giving your body time to relax and recover after your workouts.

Work according to the full range of motion of your body

Aim for the most extensive range of motion that it is possible for you to achieve in your exercises. If you do this, your muscles will do more work per rep. Consequently, you will break down more tissue by the end of your workout.

Work cardio into your workout – appropriately

If your goal is getting big, then ease back on your cardio workouts. This is because you’ll be burning far too many calories. If you still want to maintain your cardiovascular fitness, a light jog – a times a week for 20 minutes – is more than enough.

However, if you’re aiming to burn fat and get leaner the focus on eating enough protein every day.  It’s usually one gram of protein per pound of ideal body weight. Do this while still keeping your overall caloric intake low.

The fitness strategies that we’ve described above are proven to give you results. So, if being fit is your goal why not try one of these and see the results that you get!

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Slowdowns That Can Occur In Business And How To Deal With Them With Technology

Today’s business world still has slowdowns regardless of industry but luckily technology has been created to deal with some of these slowdowns. Making certain processes more efficient allows staff to work on their actual job instead of inputting customer data or checking manually to see if a product is in stock. The most important thing that a business can do is to assess where they think they could be running things more effectively. After this has been assessed a plan should be created in order to address these issues with technology. The following are slowdowns businesses can encounter as well as how to find fixes via technology.

Seasonal Slump

Seasonal slumps do happen in certain businesses so launching a large digital marketing campaign before this time comes is important. This can help quell some of the slowdown by increasing the exposure the company has to its target demographic. Another way to help is to use an email blast to announce a sale that goes on during the time where business is usually slow. A restaurant for example might have happy hour all day on Tuesdays if that is their slow day in order to pick things up.

Sales Team Is Not Closing Quality Leads

Tracking open rates of emails as well as putting a client questionnaire on a company website can help the sales team close sales at a higher rate. The client questionnaire will help the salesperson understand why the client is interested in the company. This will help the person refine their pitch and possibly leave out certain products/services due to the client knowing what they want.

Too Many Systems To Input Data Into

There seems to be a plethora of platforms whether it is an inventory system or CRM. A quality management solution software can help with this immensely by consolidating these platforms into one location. Not only does this help with optimizing productivity but it also allows a full view of what is going on with a client or a large order. Having to login to multiple platforms a day simply is not the best way to do business especially if you constantly are forgetting passwords that are changed routinely.

Customer Complaints On Social Media/Review Websites

Handling customer service via social media and review sites can be far more efficient than dealing with each customer on the phone or via email. Most of the time when a customer has an issue with something they just want to be acknowledged and have it made right if they feel like they have been slighted. Retaining customers that have had a complaint is far easier if you respond immediately rather than after a few days as the anger from their experience could be simmering. Set alerts on the company social media accounts and pages for the business on review sites. This will alert you when someone has reviewed so go respond whether it was a positive or negative review.

Technology can be used in a plethora of ways to take your business to the next level. Take time to see what tools are available now as new tools are created daily to address common business obstacles.

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Do You Know About SPYSCAPE Museum NYC?

Nowadays you can hear about many scams or other spy-related intrigues in current political scenario, where there is need for intense scrutiny. Therefore, it’s not at all surprising that spy mania has procreated a whole new kind of industry of films, books and TV shows. Another interesting thing that has recently opened in New York city which is known as SPYSCAPE, which can help in educating all visitors about espionage and also testing their own skills in spy craft through an array of different interactive exhibits.

However, don’t consider this museum is just a vision that is meant for armchair spies, as a matter of fact, this museum has been created by taking help of few “real spies,” who were also former head of British intelligence.

Visitors here will get fully engrossed in the spy world, that will start their appearance in a Briefing-Lift, where they will be sent for a mission for discovering their own ideal spy role. All participants will be provided a digital wristband, that will allow the participants to have interaction with exhibits and other “question stations” that are designed for testing their IQ, personality and risk assessment to decide their aptness in different roles of spy.

There are 7 galleries, that focuses on spy roles e.g.  encryption, deception, surveillance, intelligence, hacking, cyber warfare and any special operations. SPYSCAPE can evaluate the performance of the participants on various spy tasks through colourful animated displays and few spy games.

The museum also provides few seminal moments in the real spy history by telling the details about Robert Hanssen who was a CIA mole working for the Russians and the event of Oleg Penkovsky, who was Soviet double agent.

Also, how Nazi code was cracked by Joan Clarke, Alan Turing and other cryptologists of British intelligence during WW II. The exhibition also displays the extent the Stuxnet virus totally derailed nuclear program of Iran in 2010, and about the internet virus that could totally cripple oil pipelines and electrical grids.

Further, the museum also examines the hacker development that can sweep our world, which also includes the emergence of one hacktivism which is a kind of hacking done for political purposes. Also, there are few notorious hackers, who were transformed into an ethical hacker for serving security services and the society.

Another specialty about this museum is its ability to examine the existing conflict between security and privacy. In this respect, the museum authority draws attention about the extensive data collection done by the NSA from various US citizen and also highlights the debate about various public disclosure of controversial and confidential surveillance programs.

The museum also expands its coverage much beyond the conventional world of spy to tackle the surveillance use for benign civilian activities. As an example, it mentions the unnecessary use of video-tracking by some journalists in order to help obtain the 2,000 migrant worker’s release, who were held as slaves in one Thai seafood cargo-ship.

Finally, while concluding the exhibition, visitors will learn which role of spy will best suits to them. Think of surveillance officer, handler, special ops officer and intelligence analyst.

The bookstore of museum is generously provided with security and espionage books, that includes a WWII British intelligence manual, James-Bond-themed books, guides to hacking, small drones and few other materials.

As a whole if you look at the visit of SPYSCAPE, it is really an enjoyable as well as riveting experience, not only for aspiring spies but also for those who really are not espionage buffs.

In order to get more detailsabout this Museum, how it can help you to become a spy and book your tickets, you can visit the website: http://www.tripindicator.com/interactive-spyscape-museum-nyc.html.

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Industrial Odor Control: A Business On the Rise

Odor in industrial settings can originate from a variety of sources, such as the chemicals used or the dust generated by construction activities. Regardless of where they are from, one thing is important – to use an effective odor control system. The latter will minimize the likelihood that the unpleasant smell will distract the workers and will make them unproductive in their jobs.

Thankfully, there are now many providers of industrial odor control solutions. For instance, BossTek is one of the companies with an odor control equipment that can be used in an industrial setting. Why are these companies on the rise? What industries ate benefitting from odor control? Read on and find out!

The Popularity of Industrial Odor Control

It is said that there are more than one million industrial sites in the United States that are producing unpleasant smell as a result of their daily operations. Aside from this, neighbors have also been complaining about a foul odor. More so, regulatory violations and lawsuits have also been common because of the failure of businesses to address the source of the smell. These explain why industrial odor control is booming.

In one report that has been published by Business Wire, it has been reiterated that the global odor control agent market is anticipated to hit more than $3.3 billion in 2023. To be specific, some of the areas that will grow include controlling odor in food and beverage processing, air purification, and water treatment. The same report also notes that the rise of industrial odor control businesses can be attributed to an increase in industrialization in developing countries.

Industries that Will Benefit from Odor Control

Obviously, the business is on the rise because there is a demand. There are many companies that are in need of industrial odor control to make their workplaces safer and more productive. Otherwise, if the industrial odors are present, the employees won’t end up being unproductive.

To be specific, below are some of the industries that will benefit from industrial odor control:

Construction: Odor is a big problem in construction sites. One of the main sources of an unpleasant smell in the construction site is the waste, metal scraps, wood, and concrete, among others, can have a foul odor. Water puddles that result from digging and other activities will also be likely sources of unwanted smell.

Landfills: Just the mere mention of a landfill will already connote a foul odor. It is basically a mountain of garbage, so it is easy to understand why this can be another source of an industrial odor.

Manufacturing Plants: Regardless of whatever it is being manufactured, including automotive and food, chances are, the processes will yield unpleasant smell.

●       Agriculture: Hog and livestock farming, among other agricultural activities, can also be a significant source of an odor.

Indeed, industrial odor control is a big business. The demand is constantly there because of the need to manage sources of unpleasant smell in the workplace for the benefit of the employees.

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Technology That Can Protect Your Home

Going on a holiday is supposed to be fun. However, being away from home can bring additional stress. You may worry about burglaries, burst pipes, and fires. In Australia, for example, a home gets broken into every two and a half minutes. Even if your neighbourhood has never had a break-in, you never know when one can occur. Along with burglaries, you cannot predict bursting pipes, fires, and other disasters. Luckily, there are technologies available to help eliminate these worries. Before your next trip, consider using a few of the following solutions.

Security Cameras with Remote Viewing

Cameras are a top choice for security in both homes and businesses. They can help deter theft or burglary and provide a video record in the event of a crime. Iselect recommend targeting security cameras towards areas where the most prized goods are found, like cash and jewellery. Older security cameras recorded video to a storage device, either through a wireless or wired connection. Unless the camera was connected to a monitor, you could not view a live feed from the camera.

The latest security cameras use WiFi to establish a connection with your home network. Using a mobile app on your smartphone or tablet, you can remotely view and control the camera. Many of these Wi-Fi security cameras also include extra features to help give you peace of mind. Some cameras send you a text alert when the camera detects motion.

These systems may also be combined with a complete home security system. When the door or window sensors are triggered, the alarm goes off, and the cameras automatically start recording.

Remote Monitoring Security Systems

Home security systems have also improved over the years. Many security companies now offer remote monitoring solutions with their home security systems.

With remote monitoring, you can log into a mobile app on your smartphone and view the status of the various sensors installed in your home. Along with the door and window sensors, this may include sensors to detect fires, flooding, and gas leaks.

Smart Lighting for Your Home

According to Lendi, a common form of home protection includes the use of programmable timers for lights and appliances. You could set a time of the day for the lights to turn on and off, giving the impression that someone is still home. Lighting has, and will continue to be the best deterrent to would be crooks.

Thanks to Smart technology, you no longer need a timer. You can control your lights and appliances directly from your smartphone. Instead of just turning on a porch light, you can adjust any of the lights in your house, such as the living room lights or an upstairs bedroom light.

Smart Doorbells and LED Light Bulbs

Smart doorbells are another example where modern technology has improved an existing security solution. In the past, homeowners could install motion-activated lighting outside their homes to help scare off potential intruders.

With smart doorbells featuring LED light bulbs, the same concept is used. However, instead of motion-activated lights, this technology allows for doorbell-activated lights. When someone rings the doorbell, the porch light automatically turns on.

Some of these smart doorbells even allow you to program lighting in other parts of your home. For example, when someone rings the doorbell, you can set the living room lights, bathroom lights, or bedroom lights to turn on.

Smart Appliances with Mobile Apps

Along with cameras, sensors, and lighting, you can now control your appliances remotely. Smart appliances are available for almost every part of the house, including kitchen appliances, televisions, and even furnaces. The functions that are available on a mobile app vary, depending on the product. However, these devices typically allow you to turn the appliance on or off using your smartphone. They may also give you control of the device, letting you change channels on the television or adjust the temperature of your furnace.

Start Protecting Your Home with These Gadgets

These gadgets and devices should help you gain peace of mind while you are away on your next trip. For those who have not yet purchased a home, these are just some security steps worth considering to protect your future home.

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Can Your Small Savings Help Your Tech Business Succeed?

If you are a tech entrepreneur or are working to get a start-up off the ground, you know how risky the venture can be. All small business owners take great risks when their business is first getting started, but those in the tech industry are particularly vulnerable to the vagaries of the market and changes in the field. Luckily, there are ways that you can help make it more likely that your tech business will succeed. One of these ways is by making sure that you maximize all opportunities for saving that are available to you, including some unexpected options.

For example, is your business getting the best deal on any physical materials and hardware that you may need? This is especially important if your business has a physical component, such as a shipping company or manufacturer of materials that are sold online. Getting the best deals on the materials that you need and getting high-quality materials that last can make a big difference in your bottom line. For example, if you need heavy duty casters for your business, you can find a trusted supplier like Access Casters to be sure that you are getting the best bang for your buck.

Next, ask yourself if your small business is wasting money by hiring the wrong people. Often, a small business owner will chase savings in the short term by hiring the cheapest available labor only to end up spending more money in the long run. That’s because of the cost of hiring and training of new employees, which small business owners often neglect to factor into the cost of doing business. Hiring more qualified applicants and working to make them more productive in their position is a practical move that will benefit your small business over time.

Finally, make sure that you are getting the best deal possible on utilities. Talk to your electric company about environmentally friendly and frugal ways to save energy. Your small business can reap big benefits in this way.

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The Story Of The Steel City And Its Transformation To Major IT Hub

Pittsburgh was referred as the steel city of U.S., but people might hear calling it as IT city in future. Yes, the current IT boom in the city may transform it into a major IT hub shortly. The city has almost all the tech majors’ presence starting from Google to Uber. The city is getting developed further to contain the demand, and infrastructure projects are in the ramp-up mode to address the capacity requirement in the near future. Look at some of the factors are attracting the tech giants to this old city.

Just look at the story of Argo AI, a start-up supported by Ford to develop the autonomous vehicle system, recently declared that it would base Strip District. The co-founder and CEO of Argo AI, Bryan Salesky justified his choice. “I think the tech hub is here and there are two developments are happening. There are a number of major tech giants in the area with some high-tech operations,” he said. “The city and locality are an excellent place for access from various areas with easily available industrial and mixed-use spaces for the investors, and that excites us.” The words are clearly pointing out the environment already created in the city. The tech-minded environment in the city may compel more companies to join the group.

In the first weeks of October 2016, a three-day showcase called Thrival was conducted with various panel discussions and other exhibitions to display the post-industrial charms of the city. It included everything from robotics to biotech and people were enthusiastically discussing the recent upswing of the city. The executive producer of the showcase, Dan Law termed two aspects played a key role in the recent success of the city. He termed it as eds and meds, which means education and medicine. It has a reinvented tech university departments with a greater focus on innovation and research, which clearly work as the backbone of the IT growth.

Interestingly, the city is going to get more infrastructure in the near future. The city is being completely developed as new apartments and condos are being constructed in Strip District. Beechview gets new hotels, restaurants, and various shopping centers to address the needs of the community. Hazelwood and Lower Hill get new master-planned communities to address all types of residential and commercial needs. The investments are reaching the neighborhood areas where no developments were noticed until recently. The major projects in the city include Almono – a 178-acre developmental project for R&D, tech, and clean firms and Hazelwood Initiative – for both business and housing needs, are some major projects of recent times. The Lower Hill District and downtown developments are also adding the capacity building for the IT growth in the city.

In a recent survey, Pittsburgh is listed as the second in the list of the emerging IT hubs in U.S. There are a number of factors the survey pointed out include the presence of some prestigious computer sciences institutes such as Carnegie Mellon University, played a major role in shaping the ground. The housing prices are 20 percent lesser than the national average, and it makes the city a perfect choice for IT majors and working class. There are a number of AI and robotics firms, and an innovation-minded atmosphere is being created in the city. The success of tech startups in the city prompting the young entrepreneurs to enter into IT foray. The recent success of DuoLingo, a language learning platform, was tremendous and helped people to realize the opportunities the city provides. The founders of DuoLingo contributes the success to its diverse-thinking employees from Pittsburgh, which can’t be found in other cities.

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The Growth of Video Marketing

Marketing has evolved over the years with the advancing technology. Today, to be hired in a marketing department one has to have technical skills. One of these technical skills is video production and editing. This has been driven by the growing force of online video marketing. This trend emerged in 2016 on most social networks as brands found it easier to communicate with audiences. Today, 93% of marketers in the world use video to communicate, market online, and make sales.

Videos are a critical fragment of marketing policy because they can get a message across, create an emotion and tell a story that is captured easily and able to stay longer in the memory. Videos get the attention of audiences faster than any other tool of marketing and this makes video the best mode of marketing. Most videos help in the growth of an audience before remarketing. This greatly benefits a company or organization build awareness and generate leads.

Statistics show that the time spent on viewing videos rose by 39% from 2015 to 2016. The percentage of video consumers who watch video content thoroughly is 55%. It is projected that by 2020, close to a million minutes of video content will be live each second. This will comprise 82% of all consumer traffic in the world. This growing reputation for video marketing is expected to outdo the conventional marketing techniques such as email newsletters, blogs, and in-person event. It is further projected that mobiles devices will account for 64% of all online video consumption across the globe.

A survey from Content Marketing Institute, MarketingProfs, WTWH Media and ADMA revealed that 64% of Australian marketers used pre-produced videos and 13% used videos sourced from live streaming media as a content marketing technique. The use of pre-produced videos was ranked the fourth in the list of most critical content marketing approach to overall success in 2017. This trend of watching videos has led to 83% of consumers interacting with brands on social media in Australia. 48% of those who interacted with brands on social media platforms actually purchased the products after watching the videos. Almost half of the consumers in the world search for videos that are related to products or services before going to make the actual purchase. In every 5 consumers, 4 of them hold the belief that demo videos are useful and prefer watching a video than reading about a product. In fact, 68% of YouTube users make a purchase decision after watching videos. It is evident video marketing converts to a sale and using video marketing can rise conversion by 80%.

In 2017, marketers should know master scripting, video editing and shoot for various social platforms. Video production is easy but the task of designing it for the intended audience is what is critical because it has to be compelling and polished. Videos on social media are more effective than on any other platform because viewers spend more time with live videos and their likelihood to show up and participate in the conversation is high. Since videos dominate online activities of audiences, Content videos can be posted on social channels such as Instagram, LinkedIn, Facebook, Twitter, and YouTube.

Marketers should respond to audience’s short attention spans by making videos more visual and interactive. This can range from Facebook live to 360-degree videos. Statistics reveal that 78% of viewers watch them online every week and 55% of them watch videos online daily. Other than social media, video marketing can be incorporated into websites to engage audiences. With these projections, it is evident marketers need to embrace the change in marketing. It is, therefore, a challenge posed for marketers to move with the flow and embrace the change.

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Michigan Science Center

  The Michigan science center is located in Detroit, Michigan. With easy access to the freeway this is a sure trip you would want to take. There are things to do for people of all ages. Very clean and well maintained. Lots of employees around to help you with any questions that you may have. Bring a lunch or buy one there and spend the day. Home to Michigan’s only Imax dome theater. This is a movie theater with a screen that is all around the seats. It is shaped just like a dome. During the movie you will enjoy the feeling of being right there. We seen a movie on bugs. They showed us bugs up close and the circle of life. It really felt like you were there in the grass with the bugs. This was very neat.

The Robots exhibit was great for the children. This exhibit was all based on the movie Robots. So many things in here to see and do. Build your own robot, and see if it will last in space or under water. Build things with robot hands. Places to take you children’s pictures acting as robots. There are lots of things to read also. They tell you how robots were built. What they do now, and how far they have came.

The space exhibit is located on two different floors. The fourth floor is all space themed. Here you can touch actual rocks that were once in space. meet Galileo and look through his telescope and see the stars as he once did. children and adults can go for a ride on a centrifuge that you power just like a bike. Walk inside a space ship. Here you can look out a window and see what astronauts really see as they land on the moon. Lay in a space ship bed. play on a computer and much more.

A room set aside just for the little ones. This room is geared for children under six. In here everything is touchable. They have computers set up along the walls, for children to play games on. There is a water table with a hand pump faucet. Dont worry there are water proof jackets for your children to wear. Places for them to build thinsg out of foam blocks. There is a lot more for them to do here.

They have lots of live demonstrations. Kids get picked from the audience to help out during these. They learn and have fun at the same time. Lots of places throughout the whole place for children and adults to stop and touch. Learn how electricity works. Hand power a light bulb. Everything here can be touched and played with. There is a cafeteria here with plenty of picnic tables. Lots of hands on for the kids. They will learn so much and not even know it. On your way out don’t forget to buy something to take home. The prices in here are not that bad either.

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Tricks of the Trade: Helpful and Easy-to-do Tips to Help You Sell Your House

If you’re one of those people who’s en route to selling your house, it’s inevitable that you’d be searching for useful tricks so you can get the right amount of money for your property. It’s true that you should make the necessary home improvement, but it’s always good to have something else up your sleeve.  

If you’re planning to sell the house yourself, you have more work to do. You have to improve your house’s look, and you have to market it to potential buyers. To help you balance all of the things that comes with a pending house sale, here are tips which you can use so you’d have a more comfortable time as you sell your house.

Home Improvement

Here are the things that you can change in your house to help you sell your house for a reasonable price on the market.

  Improve the ambiance of the house.

  Buyers will get discouraged if they see a rundown and gloomy-looking house. Before listing your home up for sale, you have to make sure that it looks fresh and clean for the next owners. Focus on these two major areas which will surely make a difference.

Refresh the bathroom’s look by adding a frame to the mirror on the wall. If your toilet’s still okay, you can replace only the toilet seat and lid. You can also add shelves for bathroom items. Upgrade the light fixtures, so your bathroom looks better.

For your kitchen, you can paint it with a new color palette, and you can add cabinets where the new owner can store kitchen appliances and utensils. You can also put up new countertops and backsplash. The kitchen is a major selling point, so focus your home improvement in this area.

However, don’t spend too much on renovations because you might end up using more money than you’ll get out of the sale.

  Let the buyers see the house features.

  Your buyers can’t examine the walls or furniture as thoroughly as they may want if you’ve stored too many photos or mementos on it. Remove family photos from the walls and small items on tops of the cabinets so the buyers can examine these areas.

Clean up excess clutter and junk in the house. How can the buyers see the entire room if dirty clothes are blocking the view? It’s also bad for business if the buyers know that you’re untidy, or if they smell unpleasant odors. It can lead them to the conclusion that you’re not taking good care of the house.

Include the closets and other storage spaces when you’re cleaning because you’ll never know where the buyers will go snooping around. Do your best to organize everything because this can impress potential buyers.

Marketing Game

Check out these tricks on how you can single-handedly market your house and sell it for a worthy price.

  Advertise prominently

  Make use of free online sites where you can list down your property and let people know that it’s for sale. You can also post on your social media accounts because you’ll never know if a neighbor is interested in acquiring your property.

You can also hand out flyers and leaflets if you want, or ask for permission so you can stick on wall signs. You can also put up ‘For Sale’ signs around the house, so people who’ll pass by will know that you’re selling your house.

  Use upgraded technology

  Technology lets people become more innovative in all fields, including real estate. If you want to add a distinct twist to your marketing strategy, you can use a drone to get footage of your house. It can provide you with an aerial view, and it can also show the surrounding property.

It shows more than the usual pictures, and it’s not common for people to see a house from an aerial point of view. If you’re not that tech-savvy,  sites like bombbomb.com can help you stay ahead in the market with fantastic drone shots of your house.

Takeaway

Selling your house requires more than the usual renovations. You have to think of unique ways that will get a buyer’s attention. It’s essential to focus on the kitchen and the bathroom because there are major selling points in any house.

You can use creative ways of advertising your house so that people will get curious and see the house for themselves. You can also use new technology so you can offer more for the potential buyers.

[wsiwebecom]

Move Your Card: 5 Tips for Turning your Business Cards Into Business Relationships

A business card can be a medium to create a well-structured business relationship with potential prospects. Conversations can be quickly made using your business cards. The information you have provided from the card could influence the prospect’s mind and could be the reason for your business growth.

A business relationship starts with a conversation. With the limited time and interaction of the people around you, your business card could give you the biggest opportunity you could ever have. However, the question here is how we can turn the importance of a business card into a profitable relationship?

Keep on Networking

Networking is the most powerful tool to connect with people. Although phone calls and emails are the usual start of a relationship, a face-to-face interaction with a client is the most vital mean to build a relationship.

Ensure that you have the right and strategic networking method. Networking is an effective and the lowest-cost approach for improving your business. It will allow you to introduce your business and advertise its crucial elements that could help them to succeed.

Managing the Cards you Have

If you already have business cards in your hand, it will be useless if you don’t manage it properly. You have gathered so many names and contact numbers but, you don’t know what will you do for all your collection. There are many ways to do it.  

To properly organize everything, keep your collected information up-to-date. Create a list of all the business cards you’ve gathered. Afterward, sort your contacts according to their potential to your business. Being organized can make your job easier and much efficient.

Set a Schedule for the Meeting

A business discussion should be done in a meeting. However, some circumstances could delay that interaction. Let your business prospects schedule the session. You can use an online calendar and let your prospects choose the date. If they decline or they aren’t available, don’t be rude about it and move on to other potential partners.

Don’t stay inside your home and wait for the prospects. You can’t meet new people there. Networking should be personal. Meeting in person is the most effective networking strategy. You can spend three hours to five hours in a week to meet potential clients.

Establish Trust

Never fabricate or exaggerate anything just to impress someone. If they find out later, you’ll end up in embarassed and potentially ruined when you try to connect with other people. To avoid this negative possibility, build a healthy relationship with your clients by establishing trust. A good business reputation is built on integrity.

Use Your Business Cards to Collect Business Cards

Your business card is the representation of yourself, your company,  your brand, etc. Thus, you should create one that is clean and looks professional. To help you produce more business cards with a lower price, visit websites such as cheap sticker printing uk to avail well-printed cards.

Practice the right approach on how to hand over your business card to ensure that you get a card back from them as well. Make sure to properly approach them without looking or sounding arrogant. The presence that you give towards your prospects are important, hence the saying, “First Impressions Last.”

Takeaway

A business card is an indispensable source of opportunities. Having this particular connection is a key to your business growth. By following the tips discussed above, rest assured that you’ll establish a solid business relationship.

[wsiwebecom]

How to Improve Your Writing

This article is for people who write for a living or just as a hobby. I hope that you find this article helpful to you.

Writing is a challenging talent within itself. Writing will always needs improvement cause it is never exactly perfect due to errors that we often don’t notice. It has to be unique in order to produce words into a well written sentence. It needs to have a smooth tone when reading the sentences.

I am not the expert on writing, but I do have a few tips for writing. Writing is one of those things that just doesn’t improve overnight. Spelling errors along with other flaws can be fixed. Writing classes and reading books and blogs on writing will also help show you how to write better.

Writing requires something that will catch a persons interest throughout the entire text on the page. Have you ever read something that described exactly to something you could relate to? Writing needs to be very detailed with descriptive words to the fullest extent possible at all times. It needs to be detailed so the reader can visualize it and almost feel it. Writing should not be confusing to the reader in any way.

The goal is for the reader to have the desire to read more of your writing in the future. You want them to remember your name along with the subjects you write about. When people like what you write about then friends tell friends.

Writing for a living is in a way almost like working in the advertising field cause it has be almost perfect in order to get good sales. In the end your writing is what makes you money. In order to be more successful we need to learn about what people like to read about and therefore we write about it. How many times have we read a romance book or science book? Most people like to read the same thing over and over on a variety of different subjects regardless of the different times it has been written in different forms.

Writing every day keeps the mind active by writing something new. Our mind is full of ideas. Writing almost constantly everyday will help make you a better writer. Writing is a process that requires allot of thinking along with editing our work to almost perfect as possible.

We often might feel like our writing isn’t good enough. We might think no one will care to read it. It isn’t the case though. Anything written on the page is good enough to publish despite how many rejection letters we may get in the mail. An error can always be corrected. Rejection letters isn’t a bad reflection upon you or your writing. Don’t take rejection personally since it is just a part of the process of getting writing published eventually.

We should try to improve our vocabulary in order to help improve on writing. A sentence shouldn’t sound choppy . Most of all it is important to have fun with writing! Good Luck!

[wsiwebecom]

Apple MacBook Air (2017)

The MacBook Air has become an icon of computers that we see for many years in offices, airports, universities and cafe terraces. This longevity is a problem today. Because, off-set this basic update of mid-2017, the latest evolution of the configuration of this model dates from 2015 and its aesthetic is the same since 2010. So say an eternity in the world of high-tech.

If the MacBook is no longer the best notebook for a very large audience, it remains the most accessible of the Apple range. In France, it is offered from 1 099 dollars with a Core i5 dual core processor, 8 GB of memory and 128 GB of SSD storage. There is a second configuration at 1 349 dollars with 256 GB of SSD. We tested this 2017 model with the option core processor Core i7 dual core 2.2 GHz (180 dollars extra).

Beautiful remains

The MacBook Air still has serious arguments to make: its 13-inch screen that still offers an excellent compromise between visibility and portability, its aluminum chassis that can endure years of use and chiclet wide-key keyboard now replaced on other Apple notebooks by an ultra flat version that does not offer the same feeling of comfort. The MacBook Air is also the latest model to offer a USB-A port while MacBook and MacBook Pro are switched to USB-C. A technological evolution is normal, but still frustrates a lot of users.

Another technical detail that still appeals to the MacBook Air is its MagSafe connector, which detaches automatically when the cord is pulled. For us, it’s one of the jewels of computer engineering. MagSafe has now been replaced by USB-C for power, data transfer, and other connections, but it is not as flexible.

Age begins to be felt

Despite all its qualities, using a MacBook in 2017 gives the impression that time has stopped. Despite upgrading this year with a Core i5 1.8 GHz, the processor is lagging behind those found on other ultra thin laptops. We are still on a fifth generation Intel chip as the founder is about to unveil its eighth generation Core processors.

But for a common use (web, video streaming, social networks, office), this processor is still quite suitable. But at this price we can have something newer. On the other hand, we appreciate that Apple has spent the RAM from 4 to 8 GB. With the Core i7 option, our test MacBook Air has been shown to perform better than some recent laptops with a Core i5. But the most important is the autonomy of 10 hours which remains a reference.

This is the 1440×900 pixel screen that is the most reminiscent of the age of the MacBook Air. It has been present for several generations and does not have the IPS technology that promotes better off-axis visibility. In 2017, it is normal to wait a little better for a machine at this price when we see that we can find the Ultra HD for a ticket close on Windows laptop.

In addition, the MacBook Air still has a wide screen border while we have become accustomed to laptops and smartphones that have almost no more, like the Dell XPS 13 or Samsung Notebook 9.

The price is his asset

Despite our criticism of its lack of technical and aesthetic evolution, the MacBook Air keeps a major asset in its sleeve. Its price has gone down, making it by far the most affordable MacBook. Indeed, the new 12-inch MacBook costs at least 1 499 dollars, ditto for the MacBook Pro (13 inches). For the budget of a MacBook Air, you can have an ultraportable Windows 10 with a screen and a much more powerful processor and probably more RAM and SSD storage. But those who want a Mac at all costs will find the most affordable option. If you want to sell your old MacBook Air for this latest version then you can visit Macback. MacBack not only offer you best price but also pick your device from home for all your ease.

Conclusion

A few years ago, we said the MacBook Air was the most universally useful laptop that can be found thanks to its design, its record autonomy and its correct performance. This finding is a little less true today as the competition has grown and the design of the MacBook Air shows signs of old age. But the price down, performances that remain acceptable and its excellent autonomy give a reprieve to this flagship model. Maybe the last.

[wsiwebecom]

4 Types of Content to Include on Your Website

Your website just went live and you have a great website designer on retainer to create a great website for you. That’s a great first step, but it is by no means the only step. Now you need to create compelling content that will bring people to the site and keep them there. Here are some ideas for dynamic and compelling content that will get people interested in your website and what you have to say.

Buying Guides

Producing buying guides on your website is a great tool for your users. If you’re a business owner selling certain products online, having a buying guide for a beginner user of your product can be immensely useful. Teach your customers how to shop for the items that you’re selling and what to look for in a retailer. This can be a good way to promote your business or brand and your industry while providing a credible tool for your users.

Checklists

Checklists are a great way to bring people in and give a lot of really useful information that is easily scanned and skimmed through. Think of titles such as “20 Items You Must Keep in Your Emergency Car Kit” and “10 Things to Do Before Going on Vacation.” These are useful resources for your users and are easy to come up with a lot of ideas quickly.

How-to Articles

Sharing articles on your website that teach your users to do something pertaining to your business or brand is a great way to build credibility, promote your products or services, and provide a resource to your current and prospective customers. For starters, you can write how-to articles on how to use your products and services and how to find them.

Listicles

The word listicle is just a combination of the words article and list, and these are extremely popular on the web. Create a compelling title, such as “10 Ways to Dress Up Your French Fries” or “15 People Who Have No Concept of Fashion” to draw people in. The number is essential because it creates the notion in people’s minds that the list will be easy to skim through.

Creating content that brings users to your website and encourages them to take action—call your company, sign up for a webinar, order a white paper, or buy a product—often seems quite difficult. However, with the right content and the right web design and hosting, you’ll be on your way to increasing revenue as your users are able to interact with your website more.

[wsiwebecom]

Is It Beneficial to Hire A Market Research Firm?

You might be able to do all the market research work of your company yourself. However, it is always recommended that you hire professionals for such task. It would give you the best results and save you a lot of money. Hiring an experienced firm would save you a lot of time as you will not have to engage in it yourself and you can utilize your time for something that is more important.

There are many companies that you may find on the internet which could help you in the market research of your company. Blue Yonder can assist you in the best way in the market research and get you the research data so that you may modify your products accordingly. Visit their website here – http://blueyonder.agency/.

See what you need

This is the most important factor that you need to consider. Sometimes, it may be possible that the research is not that much, and you can manage it yourself. And other times, you may be in dire need of professionals for the task. Therefore, it is necessary that you identify what kind of information you need and have a specific field to guide your firm. This would also make the firm’s work easy and they can dedicate themselves towards a single field. You must be aware of what the customers are expecting from you and then make your products according to their needs.

Benefits of outsourcing market research

The advantages of outsourcing the market research of your company are:

These firms are experienced and have knowledge about survey questionnaires, asking questions and about the focus groups.

If you make the research yourself, your customers might doubt about the products that you are selling but under professional’s research, they would have the best products.

The customers would be able to launch a complaint easily to an outsider.

Use data, market reports and field research

You may get the support from numerous sources. There are many methods in which you can make field research like direct observation, interviews and surveys. Your way of conducting the research will have an impact on the results. It is necessary that you ask right questions, talk with people frequently and essentially talk to right people.

Interpreting the information

It is important you readily accept the information available in the market. You must take care that the format in which the data is available suits the purpose that you need it for. The date may have been collected for some other purpose and therefore, you must interpret the information correctly. Also, take care that the information is not out of date.

How to find the right agency?

It is necessary that you find an agency which has a good reputation in the market. The firm must be well experienced and have a good staff. The firm must have sufficient information in the field and the project in which you are hiring it.

Conclusion

Therefore, it is necessary that you hire a market research firm for your company. A good, reputable firm would help you in boosting the sale of products of your business and thereby get the recognition and fame.

[wsiwebecom]

Photo courtesy of BBQ Papers

The popularity of online videos has been increasing in recent years. A study released by comScore indicates that in September 75% of Internet users in the United States watched a video online. Most of these Internet users watched them at Google owned websites. With the most commonly visited website to view videos being YouTube.

The report from comScore indicated that only in 2015 (there years ago) Internet users in the United States viewed more than 9 billion videos while surving online in September. The statistics from September are the most recent available. Google owned websites had the most views of videos, as 2.6 billion videos were viewed on Google owned websites. YouTube led the way by a large margin for Google, with 2.5 billion of those video views occurring on YouTube. That 2.5 billion was 27.6 percent of the national total. Fox Interactive Media was the company with the second most videos with 387 million views, which pales in comparison with just 4.2 percent of the national total videos viewed. Yahoo!’s video sites was close behind in third place with 381 million videos and 4.1 percent of the total videos viewed.

According to the press release from comScore, the average Internet use in the United States viewed three videos online in September. The total number of Americans that viewed videos online in September was 136 million. Google owned websites had the lead in total unique video viewers as well, as they had 71.6 million which is over half of the U.S. total. In second place again was Fox Interactive Media with 41.2 million viewers, and Yahoo! Sites were close behind in third place with 39.6 million viewers.

ComScore’s study revealed some other interesting facts about American’s habits with online video viewing. The average time for each online viewer watching videos online in September was 181 minutes. The average video viewed online in September was 2.7 minutes. The report indicated that the average online video viewer watched 68 videos during the month of September, which was slightly over two videos per day of the month.

Just imagine the numbers for 2018! Trends come and go online. There have been popular features in the past online including bulletin board systems, instant messaging, and different types of web browsers. The biggest trend obviously is the viewing of videos online. YouTube was developed as a private website, but was purchased by Google, and as these statistics provided by comScore show, it is the hottest website in what is the hot trend on the Internet.