wombtangclanaz

[wombtangclanaz]

“Not everyone can be Russ”

So I’m not really sure where to start a whole ass blog but since my rants are constantly triggered by random content I see, I'm gonna stick to what I know and not try to psych myself out and delay this blog further. So we’ll jump right in. I have to shoutout Kato on the Track for always validating the things I think I'm learning on my own, and for packaging those lessons into words that make sense and that I can share with others. If you’re not familiar with Kato, Dame Mec, DJ Pain, Sound Advice, Music Entrepreneur Club and so many other local platforms/people of the sort, you really playin yourself,  PERIODT. These guys really care about layin it out for you in a meaningful way which takes a lot of work. so WATCH AND LISTEN.  So, between yesterday and today, Kato posted a few short videos talking about the subjects we are about to explore. Until I can figure out how to attach said videos, go watch them on IG @katoproducer. The one posted today is titled “Not everyone can be Russ” and I feel that on SUCH a spiritual level. If you’re familiar with Russ at all, you can probably kinda guess what this is about. For those not familiar, Russ is a rapper/song writer/producer/author etc etc etc. who has gained some big recognition for his blueprint as an “independent” artist. I personally don't really listen to Russ or closely follow his career, however his relevance in the industry is undeniable. if you watch any interview with Russ, its clear he's garnered fame by figuring out how to be an independent powerhouse, more or less. (Admittedly, the technical “BUSINESS” side of the industry is still something I lack a lot of knowledge in cause it involves politics that can be annoying, however I'm always tryna find people to teach me more things. If this is you, tap inwardly) But basically, the point Kato is trying to make is that its not necessarily better to be doing EVERYTHING yourself with zero out-sourcing/collaboration. We see this A LOT on applications for Tucson Hip Hop Festival (shoutout THHF fam I love you guys) It seems like young artists are quick to tell us about how they rap AND PRODUCER/WRITE/RECORD/ENGINEER all their own music in their closet. it seems to be a point made to try to impress, when really it can be a red flag. This might be just my opinion, however I have a lot of conversations about this with the mentors I keep close to me and they seem to share my sentiments. The problem with doing EVERYTHING yourself is that it can quickly create a “master of none” situation. The beautiful part of todays music industry is that the technology to do the basic things yourself and is mostly free and at your fingertips. Every kid with an iphone5 can make a rap song. This is one of the reasons that hip hip is one of the most popular genres in the world right now. With popularity comes intense levels of over-saturation. You have to focus your talents and efforts and TIME. If you’re a rapper SLASH producer, ask yourself which one you're more passionate about, which one would be devastating to leave behind? Now, this doesn't mean you’re forever disqualified from making beats in the future or trying your hand at rapping. I think a big factor in a hip hop career these days is TIMING. Take note that Russ released 11 albums and 87 singles CONSECUATIVELY AND FREE OF CHARGE before he really got meaningful recognition with Soundcloud. Not to mention the fact that producers and DJ’s are more recognized and showcased as separate entities, locally and nationally. A big reason is the fact that social media made branding so easy and mostly free. Now, if you’re someone who just likes to experiment and create music and try your hand at rapping, DO NOT LET ME DISCOURAGE YOU. Everyones gotta figure things out, its important that you’re exploring and creating DESPITE everything. Consistency is key. Do not let me dictate your dreams. HOWEVER, if you're looking to take the next step and actually pursue a career, this is advice you may want to take to heart. It sounds counter-intuitive but the best way to gain success as an INDEPENDENT artist is COLLABORATION WITH YOUR PEERS. Another point Kato makes is how up-and-coming rappers are immediately trying to work with artists or entities 3-4 steps ahead of them. Theres many rappers who try to afford themselves the PRIVILEGE of skipping necessary steps in their career. Most notably the LOCAL step. I see so many rappers following this romanticized narrative of being an INDEPENDANT artist, fuck a label got it out the dirt do it all on my own yadda yadda, but are so quick to bash or dismiss their local scene that they have yet to even explore, all the while on social media spamming every single major record label and tagging every legendary rapper they can think of in every single irrelevant thing they post. I can't make any sense of that honestly. I CONSTANTLYYYYYYY have kids reaching out to me sayin they wanna legitimize their local scene, PUT ON for their city, put their state ON THE MAP, help build their community, PUSH THE CULTURE, be socially active and change lives etc etc etc. and have never been to a SINGLE local event (even as a supporter), can't name a SINGLE leader or influential person in their hip hop community or a SINGLE local rapper they admire(who aren't just one of their homies).  I LOVE that energy and passion. but without the KNOWLEDGE of what's going on around you, and the people laying down the roadwork for you, you look low-key disrespectful and very under informed. I mean, this is quite literally the bane of my existence. If you're involved in organizing shows or events or platforms on any level, you know how many people will hit you up to be on every single show/festival but HAVE not and WILL not ever attend or support otherwise. I'm sorry but there's no other way around it. I can speak for the whole state when I say that there are locally conscience artists that quite literally “put on” for their community every weekend and have for years and years. if you message me on IG for coverage on my platform and we have 2 mutual friends, THATS A HUGE RED FLAG. There are many experienced and talented people around you who want nothing more than to provide opportunities and support to pass the torch to the next generation. Its okay to reach out for support and ask for help as long as you’re worthy of it. Dame Mec always says that if you’re reaching out to someone ASKING for something (no matter how small) you gotta make sure you’re working JUST as hard or ALMOST as hard as the people you’re reaching out to. “CLOUT” does not exist if you’re actually worthy of the support, it just comes and it lasts longer. Building in your local scene can really boost the longevity of your career and helps you find “success” in unexpected places. And maybe i’m the one romanticizing now, but asking for something should not be your first contact with said person. Your local networking, knowledge and SUPPORT OF OTHERS should not come solely from YOUR OWN desire for success, wealth or influence. It should come from your utter love and uncompromising passion for HIP HOP and every avenue of culture that goes along with it. You should already be attending hip hop events and having hip hop experiences, not because you decide you're a rapper one day, but because its the thing you enjoy the most and absolutely cannot see your life without it. Sometimes I let myself get annoyed by the lack of knowledge and lack of willingness to learn that I see plaguing hip hop today and I always remember what one of my homies/mentors always says when I wanna talk shit; “their heart just isn't in it” (Pike obvi) and that's just so damn true. If your heart isn't in it, everyone around you is gonna figure that out way before you do. Don't let your ego ruin your career before you even have one