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How to get email lists to start email marketing in Singapore

The traditional marketing technique seems to be less effective when compared to online marketing techniques like email marketing in Singapore. The email marketing has been found to be a very effective tool for the marketing purpose proved in a market research in Singapore. Nowadays, the internet is been widely used by the people all over the world. So, most of the internet users have their personal or official email ids. Most of the internet users do the regular checking of their email ids. So, email marketing can gain nice profits for the companies.

Using email marketing, the companies can also easily increase the awareness among the customers and can also help build some of the loyal customers. The customers have the tendency to check the emails which have nice headlines. So, if we have proper targeted email lists then most of the customers tend to read the emails. Apart from this there are many of the benefits of the email marketing.

So, here is the list of benefits of email marketing:

- Quick Process

Various other traditional marketing methods need some more time to work effectively. However, the email marketing is found to be very quick and can be done in a very few steps. So, email marketing helps the companies to utilize the valuable time in other constructive things.

- Segmentation of customers

The person who is in no need and not interested in our product will never buy our product. So, approaching these people in marketing will simply be worthless. However, in email marketing, you can just shortlist the potential customers email ids and send them promotional emails. This approach can help bring more to the companies.

 - Well-drafted information

In email marketing, you can actually frame the well-drafted information for your potential customers. Tabular presentation, highlighting and all necessary things can be done in the email marketing.

 - Building goodwill

Apart from promotional activities, the email marketing can also help to build the loyal customers by sending certain goodwill messages. The goodwill messages include festival wishes, birthday wishes, special discounts and many more.

 These are some of the benefits of email marketing. In a highly developed country like Singapore where there is a large number of internet users, the email marketing can be very effective. Here, the companies should first find a business email list through which they can do email marketing. After email marketing, the email leads generated by the process can be really beneficial.

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5 tips to succeed in Text Marketing

Text marketing has become an popular Marketing Tool Now a Days. Test Marketing campaign consist of SMS Marketing and WhatsApp Marketing. Marketer can use SMS Panel or WhtasApp Web Panel for marketing Campaign. If you are afraid of it, afraid about ROI then may have no idea about SMS marketing or Whatsapp Marketing.

The main reasons behind the success of Message Marketing campaign are  -       95% of mobile phones are SMS-capable or Smartphone

-       More than 8% of all texts are read within three minutes of being received.

Hold on! Don’t Be So Happy. Just because a message is opened and read, it doesn’t mean that your consumer become a lead  of a customer .

To achieve success, you Need to plan it very preciously. You need to focus on each an every part of marketing while sending the text to the targeted audience.

Here I am sharing 5 points which can help marketer to finalize their marketing campaign.

Be clear and concise

When it comes to the content of your messages you want to ensure you are clear and to the point.

Make sure you include a call to action (CTA) so readers know what is expected of them and what steps they need to take next. A phone number or URL are great examples of effective CTAs.

Avoid slang, but be creative; you’re not the only business using SMS marketing so you need to create your message very very attractive and interesting.

Send in correct time

You definitely don’t want to send messages too early or late in the day, but you do need to make sure that you are giving your customers enough time to act on your message.

No one wants to receive a coupon after they’ve already made a purchase. Consider writing the message in advance then sending it later.

Also, be sure to think about the frequency of your messages. You don’t want to overload consumers with messages so they get annoyed and start to ignore, or worse, delete them upon receipt.

Most businesses we work with only send a single text per week, some even as little as one every two weeks.

Variety is key to success

Always make sure you’re updating your messages. Unlike other tactics where you can send the same message twice (social networks primarily), you should never send someone the same text message twice. Change things up to keep it interesting.

Correct Audience

The best thing you can do is give your customers the choice to receive your messages by asking them during a subscription process online or asking them to text a certain term to your company number.

Only send text messages to those who have choose to receive them

Allow subscribers to opt-out

By law you have to let people know how they can stop receiving your messages and this will only become more important with the introduction of GDPR next year.

Make sure you’re sending the most relevant information to a relevant audience

In most cases you can just put directions in your message. Something like “text STOP to opt-out” works great.

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