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Why Google Analytics is an Important Part of Digital Marketing?

Not tracking your efforts is a worst mistake! Whether it’s personal or professional life monitoring your progress helps you figure out where are you goining wrong. Poor Google Analytics skills may be a hurdle to your desired digital marketing results! If you go through any comprehensive digital marketing course curriculum, Google Analytics is a compulsory module. Read on to know why Google Analytics is the must-have skill for digital marketers.

Why is Google Analytics report important?

Google Analytics gives you a detailed report of people visiting your website and their demographics, geographical location, time of visit, length of the stay of each visitor, pages with maximum visits, sources of the visits, conversions and much more.

It is important for a digital marketer to know what kind of keywords and content attracts a customer, their search patterns, likes and dislikes, buying trends and factors influencing the purchasing decision.

The Analytics reports is vital for SEO experts to track which of the keywords or landing pages and content is attracting maximum people. Landing pages without much traffic indicate an area of improvement. It means there is something that is not appealing to the visitor resulting in high bounce rate. Therefore, these reports are vital for strategizing the content marketing efforts for better results in the future.

Advantages of Google Analytics skills?

By analyzing your company’s website, you can better reach the target audience. This will increase your baseline performance and you will set a new benchmark for future marketing strategies.

Digital marketing experts can map the user path by considering certain elements. For instance, an expert may check if the user clicks on the ad, leaves the page without clicking, or find out if the user clicks on the product link but does not make a purchase. You can create a conversion funnel using each of these events and filter out on Google Analytics reports to know the weak points of your website.

You can test and experiment various element on your website such as headings, image quality and others to come up with a strategy to boost conversions. You can compare past records with the current trends and predict the likely outcomes in the future.

The Takeaway

Learning Google Analytical skills will help you advance your digital marketing career as well as financial growth. Looking for the best digital marketing training institute? Enroll in digital marketing course at WebTek Digital Marketing in Kolkata and grab lucrative career opportunities. It is a popular digital marketing training institute in Kolkata. Our experts offer advance digital marketing course for students, job seekers and working professionals.

Enroll in digital marketing course to add this skill-set to your resume

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Important Factors to Consider While Selecting Best Digital Marketing Training Institute in Delhi

Do you want to build excellent career in digital marketing? Well, you need to join a reliable training institute for online marketing and get easily noticed by the top recruiters. With multiple training institutes available in our country including Kolkata and Delhi, choosing a good one for your online marketing training is not an easy task. Below are a few important tips that you should follow in order to find a professional digital marketing training institute in Delhi.

Find out if the institute has requisite expertise

Always wear a wise man’s hat and find out the best online marketing training institute that is well-established and has been present in the industry for some years. Such an institute is renowned and also reliable. However, anything that is newly formed does not always mean that it is not at all worthy enough to take part in the competition. Undoubtedly, proficiency and skills may beat experience. You should always remember to check the infrastructure as well as the overall appearance of the place and check if they are technologically updated.

Check out the detailed information about the trainers

The first thing that you should check out before choosing best institute for digital marketing course is the overall expertise of those who impart this type of training. It is vital that you should find out academic qualification and also skill-sets and experience in the relevant field. Ensure that you assess their skills in diverse aspects such as social media marketing, search engine optimization and many more.

Learn about course fee

Undoubtedly, there are certain traps in the name of training thereby claiming to be quite popular to demand additional money. Few institutes ask for multiple lakhs of rupees just for training course of one week only. While other people may quickly fall into the trap for low fees, make sure you have an idea about the course curriculum. Find out if it is at all updated as well as know about course curriculum. The next thing is to compare four to five institutes as well as find out fees they usually charge and take final decision accordingly.

Check out if you may avail best certification post completion of course

It is vital to have training course that provides best certification after completion of the course. Indeed, they are best evidence of their expertise that you may obtain in the relevant subjects as well as gain maximum value to your resume.

Find out if training is project-based

After the successful completion of theoretical classes, it is the best time to move out of bookish studies as well as gain practical knowledge. It is an additional benefit for you only if you have acquired hands-on experience during the training program.

For the premium digital marketing institute in Delhi and also Kolkata, it is important that you should contact WebTek Digital Marketing. Its content is most advanced that include SEO, SMM, Inbound Marketing, PPC, and Content Marketing and so on. Apart from classroom studies, these students may participate in real-time projects and accelerate their career growth.