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Difference between SEO and SMO

We are in the twentieth century, and everything is digital today, and so are the marketing techniques. Earlier it was traditional marketing and today; it is Digital marketing. With time the approach changed, and also the competition level. So how are some of the websites ranking high and earning through this? It is through Digital marketing and most importantly, SEO and SMO.

SEO stands for Search Engine Optimization, and SMO stands for Social media optimization.

SEO is the organic process of increasing your website's visibility and driving organic and relevant traffic to your website. You must be using Google to search for anything you need. The moment you search about something, you click on the first few sites or Web pages that appear in front of you.

The content visible on the top is due to SEO.

Now you must be curious about how it appears on the top?

It is only possible through SEO. It is done by posting good quality content; Using the relevant keywords that users are most likely to search. Adding the right amount of keywords. The last and foremost by making backlinks of your website.

SMO is similar to SEO; the only difference is the platform on which the process works.

SMO, on the other side, is the optimum use of social media to bring an online presence and make the people aware of your products and services; By promoting, posting, advertising, and broadcasting and branding.

SMO also has keywords in the form of Hashtags. In SMO, Hashtags are the best way to reach your potential customers. There is one more term similar to SMO, i.e. SMM:- Social Media Marketing.

SEO and SMO are interrelated

As SEO makes the website user-friendly and increases visibility, in the same way, SMO is used to drive traffic to your website.

If you have a question that, Is SEO or SMO Better?

The simple answer to this question is

Both SEO and SMO are Important. There is no SEO vs SMO in the business. They're all two sides of the same coin; one involves effort and time; another requires credit balance and creative graphics. SEO and SMO both are essential for any business. These two aspects play a massive part in the achievement of a company and thus making it a significant part of your business strategy.

These two marketing strategies play a massive part in the achievement of a company and thus making it a significant aspect. In the long run, it's crucial to concentrate on both SEO and SMO, as SMO permits you to contact customers and potential clients; On the other hand, SEO helps your website to stay high in the search engine results.

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Today, everyone has a smartphone, and they spend most of their time on the internet, Be it shopping or communicating with your friend, and from teaching someone to learning something, everything is possible through the internet. Today marketing is also done over the internet; We call it Digital Marketing, Where we promote our products and services through the internet. Digital marketing is a vast concept.

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WHAT IS THE ROLE OF SEO IN DIGITAL MARKETING?

The marketing strategies have evolved in the last two decades. Earlier it was traditional marketing, and today it is Digital marketing. Have you ever thought, why? It is a catchy thought you must have heard, “Be where your customers are.” It is true. Today, everyone has a smartphone, and they spend most of their time on the internet, Be it shopping or communicating with your friend, and from teaching someone to learning something, everything is possible through the internet. Today marketing is also done over the internet; We call it Digital Marketing, Where we promote our products and services through the internet. Digital marketing is a vast concept. It includes Social media Marketing, Social media optimization, Email Marketing, Search engine optimization, Pay Per Click, Search Engine Marketing, and much more. Out of all these types of digital marketing, SEO is the best type of digital marketing. Now you must be curious about, What is the Role of SEO in Digital Marketing?

and How?

Today if you have any queries or want information about anything, you approach google. What is it? It is a Search engine, and making your website or web pages visible to your potential user/customer is called Search engine optimization. It is the organic process of increasing your website’s visibility, increasing your organic traffic, Making your website and web pages user-friendly website, and providing what your customers want.

ROLE OF SEO IN DIGITAL MARKETINGSEO INCREASES THE WEBSITE’S VISIBILITY

Today every business has its website. But is it visible to your potential customers? My honest answer to this is a “NO” Because every company has its website and there is cut-throat competition in every field. In these situations, SEO can help you reach your customers.

SEO BUILDS TRUST

It is a saying that “Jo dikhega vohi bikega,” and it is true. With the help of SEO, your rank high on the relevant keywords which users are most probably going to search. The more your website is visible, the more you gain their trust. In this way, it is also helpful in trust-building.

SEO HELPS IN BRANDING

In every business, customer convenience is the topmost priority, Right? Why is it? Because, if your customer is satisfied, he will come back and may also suggest others about your products and services. However, in digital marketing, you approach your customers through the internet. So your website is your face, and the content is your pitch, and the website’s design is your office space. When you write good quality content, your content can convince your users. And the better your website designing is, the better will be your impression on the users. This is how SEO helps in branding of your website and your business.

The Role of SEO in digital marketing is quite remarkable. However, If your website is SEO friendly, you are most likely to grow your business. So if you have a website and if it is not SEO friendly, you my friend lack behind. Because digital marketing is the future, and the Role of SEO in Digital marketing is such that your Marketing is next to nothing if you don’t do SEO of Your website.

[webtactic]

The marketing strategies have evolved in the last two decades. Earlier it was traditional marketing, and today it is Digital marketing. Have you ever thought, why? It is a catchy thought you must have heard, “Be where your customers are.” It is true. Today, everyone has a smartphone, and they spend most of their time on the internet, Be it shopping or communicating with your friend, and from teaching someone to learning something, everything is possible through the internet. Today marketing is also done over the internet; We call it Digital Marketing, Where we promote our products and services through the internet.

[webtactic]

Difference between SEO and SMO

We are in the twentieth century, and everything is digital today, and so are the marketing techniques. Earlier it was traditional marketing and today; it is Digital marketing. With time the approach changed, and also the competition level. So how are some of the websites ranking high and earning through this? It is through Digital marketing and most importantly, SEO and SMO.

SEO stands for Search Engine Optimization, and SMO stands for Social media optimization.

SEO is the organic process of increasing your website's visibility and driving organic and relevant traffic to your website. You must be using Google to search for anything you need. The moment you search about something, you click on the first few sites or Web pages that appear in front of you.

The content visible on the top is due to SEO.

Now you must be curious about how it appears on the top?

It is only possible through SEO. It is done by posting good quality content; Using the relevant keywords that users are most likely to search. Adding the right amount of keywords. The last and foremost by making backlinks of your website.

SMO is similar to SEO; the only difference is the platform on which the process works.

SMO, on the other side, is the optimum use of social media to bring an online presence and make the people aware of your products and services; By promoting, posting, advertising, and broadcasting and branding.

SMO also has keywords in the form of Hashtags. In SMO, Hashtags are the best way to reach your potential customers. There is one more term similar to SMO, i.e. SMM:- Social Media Marketing.

SEO and SMO are interrelated

As SEO makes the website user-friendly and increases visibility, in the same way, SMO is used to drive traffic to your website.

If you have a question that, Is SEO or SMO Better?

The simple answer to this question is

Both SEO and SMO are Important. There is no SEO vs SMO in the business. They're all two sides of the same coin; one involves effort and time; another requires credit balance and creative graphics. SEO and SMO both are essential for any business. These two aspects play a massive part in the achievement of a company and thus making it a significant part of your business strategy.

These two marketing strategies play a massive part in the achievement of a company and thus making it a significant aspect. In the long run, it's crucial to concentrate on both SEO and SMO, as SMO permits you to contact customers and potential clients; On the other hand, SEO helps your website to stay high in the search engine results.

https://www.webtactic.in/

[webtactic]

Search engine optimization is a set method used to yield a top ranking on the search engine results pages (SERPs). It is done by optimizing the relevance, availability, and quality of your webpage’s content. If you are curious about what is White hat SEO vs Black hat SEO?, then here is the pure definition of White Hat SEO and Black Hat SEO.

In the following article, we will clarify about White hat SEO vs Black hat SEO, which one is better?

The usage of reliable and non-deceptive search engine optimization methods and approaches, otherwise called”white-hat SEO.”

“Black Hat SEO,” in comparison, is using unethical and deceptive practices to in-organically enhance a webpage’s ranking in the SERPs.

Using Black hat SEO strategies is against the search engine’s terms and services, which, if you ignore them, it can affect your website’s ranking.

Using Black hat SEO strategies is against the search engine’s terms and services. If you ignore it, then it can affect your Website’s ranking.

TYPES OF SEO

If it comes to SEO methods, there are three different types of SEO: white hat, grey hat, and black hat. These are the three main phrases to classify the different types of SEO. SEO be able to boost visitors to a website or webpage. White hat SEO focuses on implementing SEO strategies designed for a human audience (not the search engines). And that is also in line with the standard terms and conditions of search engines.

Just between White hat SEO and Black Hat SEO, Grey hat SEO drops in the centre, implementing strategies that include both white hat and black hat procedures. While those who use grey hat tactics may unintentionally or unknowingly violate a few guidelines or ethical criteria. But they don’t have the malicious intent that typical black hat consumers do.

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BENEFITS OF SEO FOR YOUR BUSINESS

Today every business has a website, but all the website owners don’t get revenue through the website. Having an attractive website is not enough. Most of the business owners have an attractive website. But do they get leads through the website? No! Very few businesses get clients through the website. You won’t get business through the website unless and until you don’t practice SEO. It is the process of increasing your website’s visibility and approaching your potential customers easily. If you are not aware of the benefits of Seo, don’t worry. In this blog, I am sharing the benefits of SEO. Some of the benefits of SEO for your business primary source to get clients better user experience cost-effective rings brand awareness SEO keeps you ahead of the competition primary SOURCE TO GET LEADS It is the best source to get leads because people reach out to search engine as soon as they need something. So it is the right place to reach out to your customers. However, Users won’t be able to reach your website unless and until you make your website according to the user’s convenience. Now the question is, How? By doing the SEO of your website, It will increase your website visibility. And may help you to reach out to your potential customers. 

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Today every business has a website, but all the website owner don’t get revenue through the website. Having an attractive website is not enough. Most of the business owners have an attractive website. But do they get leads through the website? No! Very few businesses get clients through the website. You won’t get business through the website unless and until you don’t practise SEO. It is the process of increasing your website’s visibility and approaching your potential customers easily. If you are not aware of the benefits of Seo, don’t worry. In this blog, I am sharing the benefits of SEO.

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IMPORTANT ON-PAGE SEO FACTORS TO KEEP IN MIND

Ranking your webpages on the search engine’s result page is not an easy task in today’s world. The main reason behind it is the SEO techniques used. SEO is the process of ranking high on Google. SEO also helps to reach your potential customers. There are two aspects of effective SEO Techniques. Those are On-page SEO and Off-page SEO. Earlier the On-page SEO was not given importance, Off-page SEO was given more importance rather than On-page SEO. But with time, people realised the importance of On-page.

On-page SEO is an important aspect of SEO. It helps Search engines to understand your website and its content, and Show it to the relevant users or potential users.

ON-PAGE SEO HAS MANY FACTORS SOME OF THEM ARE AS FOLLOWS:-

META TAGS

Here is one of the examples of Meta tags

The most important part is the meta tag in On-page SEO because the first thing that that is visible to the user is the meta tags. If the Tags are attractive, the users will click on your webpage and read it further.

URLS

Here is the example of URLs

The URLs have to be SEO friendly so that it is easier for the Search Engine’s crawler to crawl the webpage. Adding the correct Slugs to the URLs helps in ranking your website’s webpages. It is one of the essential factors to keep in mind.

META DESCRIPTION

Here is the example of Meta description

The Meta description is the Description visible to the users. It also acts as a short overview of the Webpages content. If the meta description is attractive, it can attract readers. The meta description appears right below the meta tags and URLs.

WEBPAGES CONTENT

The content of the webpage should be optimized. Content is the king in On-page SEO. The better the content is, the more likely you are to rank high on google. That is why Having unique and engaging content is necessary. But it is not enough the content should have enough headings and subheadings.

ADDING ALT TEXT TO THE IMAGES

The images are non-indexable attributes. Google bots cannot crawl the images. But if they have an “alt text” it helps the crawler to understand the nature of the image. That is why adding “Alt text” is preferable.

On-page SEO plays a crucial role in the ranking of your website.

Implementing these techniques can improve your SEO and helps you rank high on google.

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DO YOU HAVE AN ECOMMERCE WEBSITE DEVELOPMENT COMPANY HERE ARE SOME KEY POINTS TO KEEP IN MIND

The success of an e-commerce website depends on you how attractive your website’s appearance. The first thing users see is the appearance of the website. Users are like relatives, as you know the relatives when they visit your house. So when your potential users visit your website, it is quite essential to grab them in the first play. And that is why it is important to choose a good eCommerce website development company.

Starting an eCommerce website can be Beneficial for your business, there are various factors to keep in mind before starting an eCommerce Website.

KEY POINTS TO KEEP IN MIND WHILE HIRING AN ECOMMERCE WEBSITE DEVELOPMENT COMPANYCHECK THE PORTFOLIO

If you are precise enough about the appearance of your website, Then you can compare your designer’s work with your expectations. You can do this by checking the portfolio of your website designer. In this way, you can check whether your e-commerce website developer is capable or not.

REFERENCE AND FEEDBACK ARE IMPORTANT.

When you choose an eCommerce website developer, You must go through the feedbacks and if the developer is through one of your references it is essential.

TRY DIFFERENT SHOPPING CART

There two different types of shopping carts

A) HOSTED SHOPPING CARTS

These are the ready-made e-commerce websites. it only needs signup and you are good to go. It is a one-stop solution for all your problems. the various types of hosted shopping carts are Shopify, Bigcommerce, etc.

B)  SELF-HOSTED SHOPPING CARTS

The one which you optimize according to your convenience and needs is known as a self-hosted shopping cart.

So if you don’t want to spend much you try out Hosted shopping cart whichever is convenient.

PREFER EXPERIENCED/PROFESSIONAL DEVELOPERS

While choosing an eCommerce website development company, the most important thing is the developer’s experience is the field of an eCommerce website. It is not the degree which matters it is the experience. That is why is it always preferable to choose an experienced/Professional developer.

MEETING DEADLINES IS COMPULSORY

It is necessary to keep a deadline to the website developer you choose. The main reason behind this is that the developers have many different projects. By giving a deadline you are making your developer prioritize your website development for the developer.

These are the key point to keep in mind before choosing an eCommerce website development company. So keep these tips in mind before choosing any eCommerce website development company.

Are there any more Key points which come to your mind for choosing an eCommerce website Development company.

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5 FACTORS FOR CREATIVE BLOG WRITING

The success of an e-commerce website depends on you how attractive your website’s appearance. The first thing users see is the appearance of the website. Users are like relatives, as you know the relatives when they visit your house. So when your potential users visit your website, it is quite essential to grab them in the first play. And that is why it is important to choose a good eCommerce website development company.

Starting an eCommerce website can be Beneficial for your business, there are various factors to keep in mind before starting an eCommerce Website.

KEY POINTS TO KEEP IN MIND WHILE HIRING AN E-COMMERCE WEBSITE DEVELOPMENT COMPANY CHECK THE PORTFOLIO

If you are precise enough about the appearance of your website, Then you can compare your designer’s work with your expectations. You can do this by checking the portfolio of your website designer. In this way, you can check whether your e-commerce website developer is capable or not.

REFERENCE AND FEEDBACK ARE IMPORTANT.

When you choose an eCommerce website developer, You must go through the feedbacks and if the developer is through one of your references it is essential.

TRY DIFFERENT SHOPPING CART

There two different types of shopping carts

A) HOSTED SHOPPING CARTS

These are the ready-made e-commerce websites. it only needs signup and you are good to go. It is a one-stop solution for all your problems. the various types of hosted shopping carts are Shopify, Bigcommerce, etc.

B)  SELF-HOSTED SHOPPING CARTS

The one which you optimize according to your convenience and needs is known as a self-hosted shopping cart.

So if you don’t want to spend much you try out Hosted shopping cart whichever is convenient.

PREFER EXPERIENCED/PROFESSIONAL DEVELOPERS

While choosing an eCommerce website development company, the most important thing is the developer’s experience is the field of an eCommerce website. It is not the degree which matters it is the experience. That is why is it always preferable to choose an experienced/Professional developer.

MEETING DEADLINES IS COMPULSORY

It is necessary to keep a deadline to the website developer you choose. The main reason behind this is that the developers have many different projects. By giving a deadline you are making your developer prioritize your website development for the developer.

These are the key point to keep in mind before choosing an eCommerce website development company. So keep these tips in mind before choosing any eCommerce website development company.

Are there any more Key points which come to your mind for choosing an eCommerce website Development company.

https://www.webtactic.in/5-factors-for-creative-blog-writing/

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Online Marketing Agency

In today's competitive world, it is tough to rise high amongst competitors. The main reason behind this is the everyone wants each and everyone's share. But is it possible? Yes, it is! The best possible way to do is by being where your customers are. Today, your customers are the internet. The best way to reach them is by online marketing.

Online marketing can help you reach your potential customers. What you need is a suitable strategy for your business. There is just a little difference between Online marketing and digital marketing, and that is Online marketing is a part of Digital marketing.

Online marketing means presenting your products just through the internet, but Digital marketing is marketing through all the digital means.

It includes various online marketing strategies such as email marketing, social media marketing, search engine optimization, Search Engine Marketing and much more. These factors are common in digital marketing too.

Email Marketing

It is the best B2B platform throw which you can communicate with your client. Email marketing is one of the best types of online marketing. The main reason behind this is because it is the oldest and the most effective communication channel.

Social media marketing

Where is the world today?

It is on Social media.

Social media marketing can make or ruin your business. Social media marketing is one of the most innovative ways to reach your customers. It is one of the most useful ways of marketing online.

Online marketing also has Search engine optimization and Search engine marketing. Some of these online marketing tools can help you reach your potential customers.

If you are planning to do online marketing for your business then you are too late. Because your competitors have already started implementing most of the online marketing styles which I have shared with you.

[webtactic]

Online marketing

In today's competitive world, it is tough to rise high amongst competitors. The main reason behind this is the everyone wants each and everyone's share. But is it possible? Yes, it is! The best possible way to do is by being where your customers are. Today, your customers are the internet. The best way to reach them is by online marketing.

Online marketing can help you reach your potential customers. What you need is a suitable strategy for your business. There is just a little difference between Online marketing and digital marketing, and that is Online marketing is a part of Digital marketing.

Online marketing means presenting your products just through the internet, but Digital marketing is marketing through all the digital means.

It includes various online marketing strategies such as email marketing, social media marketing, search engine optimization, Search Engine Marketing and much more. These factors are common in digital marketing too.

Email Marketing

It is the best B2B platform throw which you can communicate with your client. Email marketing is one of the best types of online marketing. The main reason behind this is because it is the oldest and the most effective communication channel.

Social media marketing

Where is the world today?

It is on Social media.

Social media marketing can make or ruin your business. Social media marketing is one of the most innovative ways to reach your customers. It is one of the most useful ways of marketing online.

Online marketing also has Search engine optimization and Search engine marketing. Some of these online marketing tools can help you reach your potential customers.

If you are planning to do online marketing for your business then you are too late. Because your competitors have already started implementing most of the online marketing styles which I have shared with you.

[webtactic]

The blog is a regularly updated content on the website or web page, typically one run by an individual or small group, that is written in an informal or communicational style. Writing a creative blog is a skill. If you excel in creative blog writing you are already loved by your readers.

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5 FACTORS FOR CREATIVE BLOG WRITING

The blog is a regularly updated content on the website or web page, typically one run by an individual or small group, that is written in an informal or communicational style. Writing a creative blog is a skill. If you excel in creative blog writing you are already loved by your readers.

The worst part is that the blogs aren’t to convince your potential customers. They are just a means to communicate with your users and potential customers by your way of communication and then if they feel so they may convert into a lead or customers.

So the blog should look like you are communicating and not like you are selling something. And for this, there are some factors to keep in mind.

FACTORS FOR CREATIVE BLOG WRITING

Engaging

This factor is the most important part of creative blog writing. If the users won’t like your content at the start of your earlier blogs. They are most likely to walk away or won’t read your blog hereafter. That is why writing an Engaging blog according to your reader’s likes and dislikes is a must.

Reliability

The users will only read your blog if he feels the information given is genuine and knowledgeable. Reliability is the core of delivering a creative blog. When you deliver reliable content to the user you keep them interested in you. That is why reliability is necessary.

Show Need

I would like to explain this question by asking you a Question “Why do you need the information given in the blog today?” Showing the need for this blog to the readers is what makes your blog creative. This keeps the users interested in your blog and excited for your next blog.

Exchange

When the user is reading your blogs and content he is giving you his valuable time. You must deliver data-driven blogs to your users in exchange. Giving quality content in return in a sign of a creative blog writing.

Quality

Every other factor is dependent on this factor the people having more reach for their blog is because of delivering quality content. All those people such as Neil Patel and Garyvee and many other digital marketers have more amount of eyeballs because they deliver quality content.

These were a few factors of delivering Creative blog. Having an Optimized blog according to your users also helps in SEO. If I missed any Do let me know in the comment section.

[webtactic]

Today if anyone is in search of anything he/she approaches the search engine to get what he is searching for; Whatever user searches on the search engine is the keyword for us. Users will never search your website. Users will mostly search for the information they need on the SE( Search engine). Placing those keywords in your Website’s Pages and Blogs is what is called Keyword placement.

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WHY KEYWORD PLACEMENT IN SEO NECESSARY?

Today if anyone is in search of anything he/she approaches the search engine to get what he is searching for; Whatever user searches on the search engine is the keyword for us. Users will never search your website. Users will mostly search for the information they need on the SE( Search engine). Placing those keywords in your Website’s Pages and Blogs is what is called Keyword placement.

SEO is not possible without keywords, Adding keywords to your page descriptions and blogs is a part of SEO. Keywords are not just for search engines. There are many other websites where they have a Search option e.g. Amazon (It has a Search option where you search for the product you want). The Product searched by the user on amazon is the keyword for the sellers. Keywords are everywhere but what matters is the placement of the keywords.

Before we see keyword placement, I would like to tell you about the types of Keywords

THERE ARE TWO TYPES OF KEYWORDS

Long-tail keywords

Short tail keywords

Long-tail Keywords

These keywords are usually long keywords consisting of 3 to 4 words and less than that. These keywords are more precise about the user’s need i.e.Whatever users search precisely can be long and are most likely to be long-tail keywords.

Short-tail keywords

These keywords are usually 1 to 2 words they are short words which user searches on the search engine. This types of keywords are used when the user’s knowledge is limited. These keywords are less precise. But these keywords have a high amount of searches monthly.

Both long-tail and short-tail keywords both play an important role in Keyword placement in SEO.

FACTORS TO KEEP IN MIND AT THE TIME OF KEYWORD PLACEMENT

Repetition of Keywords

This factor depends on the Size of your Content. If your content is up to 500 words then you can use the focus keyword minimum for 4 to 5 times and maximum for 7 to 8 times. This is the ideal time for the repetition of keywords in a particular blog or a page description.

Keywords in heading

When I say keyword placement in the heading. Keyword placement should be done on all the Headings of a page description and also to the blogs. the reason behind this is google. It crawls the headings more than the content and that is why it is necessary to add keywords in Headings.

This was the introduction to Keyword placement in SEO Which we will be covering in our next blog. Till then I have a question fo you.

What are the benefits of SEO services in Mumbai?

Do let me know in the comment sections

And here are some answers to the above question.