webberboss1-blog

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Five Logo Design Elements of Global Agencies Today’s businesses operate in a saturated environment. A company might own a space today to find competitors popup in their space tomorrow. So, how do businesses create brands that stand out amidst the competition with a logo design that’s memorable and unique? Five Logo Design Elements of Global Agencies: Also, with one that will stand the tests of time in an increasingly competitive space?

Let’s start with what a logo is. A logo is a design element that represents a business. Now, what makes a good logo design? Well-designed logos will reflect the essence of a brand. Five Logo Design Elements of Global Agencies They’ll be timeless, clean, and connect with the customers they’re intended to connect with.

When working on a logo design, be sure to, alongside your design agency, incorporate these three factors of good logo design: • Represent the essence of your brand • Be clear and recognizable, clean and timeless • Be simple yet functional, and unique to your brand

When creating a new logo design, every design element in your new logo should be thought out. If, for instance, a design element creates a question in the mind of the viewer or if it doesn’t fall into the factors of good design, remove it. So, what logo design elements and styles will the market likely keep and continue to incorporate in the coming years? Here are five of our favorites:

https://www.webberboss.com/five-logo-design-elements-of-global-agencies/

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Breaking Tradition Web Design Trends of 2019 As experts in web design in Lagos, Nigeria and beyond, we know that many businesses today need websites that are both functional and fun to stand apart from the crowd. After all, there are billions of websites up, and most of them look eerily similar: muted colors, long blocks of text, and stock photos abound. So, in a sea of mediocre, how can your brand’s website shine? other than Breaking Tradition Web Design Trends of 2019. Here are a few of the top web design trends that get brands noticed in 2019.

Animations According to Time, with Breaking Tradition Web Design Trends of 2019 the average Nigerian usually loses concentration after about eight seconds. So what can you do in that short amount of time to refocus your audience? That’s where animation comes in. Animated graphics can help make your site pop. It’s a particularly useful tool for highlighting a specific action you want users to take on your page, or for showcasing a favorite pull quote. The right animation can make your site go from static to dynamic, adding personality and excitement to your user’s experience.

https://www.webberboss.com/breaking-tradition-web-design-trends-of-2019/

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Readability Versus Flow for SEO? At Webberboss Nigeria, we believe in writing for an audience, not just an algorithm. For instance, as a business in Lagos, Nigeria you might search for SEO Nigeria , when an agency would more naturally write with the phrase “Santa Barbara SEO company.” But you don’t have to abandon one to appease the other. In fact, your readability score for SEO can even help improve your flow for your human readers—it’s all about balance. Readability is essential for both Google and your readers. Readability in SEO terms includes a checklist of things you can do to improve your score, from sentence length to word choice. But where does that leave flow? After all, following a checklist task by task doesn’t promise that your piece is an enjoyable read.

What Does an SEO Readability Test Check? Readability tests for SEO often check for the following:

Frequent transition words – Because, as a result, and above all are common transition words that add structure to your writing and help readers follow your ideas. Flesch reading ease – Writing with a high Flesch reading ease score (around 100) is very easy to read. These pieces have short sentences and no words with over two syllables.

https://www.webberboss.com/readability-versus-flow-for-seo/

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Using Online Advertising and PPC for Startups Online advertising includes paid search or PPC and paid media, which involves targeted, paid placement of ads or content, and is an essential part of any communications strategy, particularly useful for startups. Paid search may include the use of sponsored content, search ads, display ads, video ads, and more. But how and when should you use online advertising for startups? All of the insights we have shows people search online, for everything. Their search includes browser search, social search, and news-based search. For startups who have relatively no to low relevance for their offering, domain, or brand name, online advertising might be the best way to jump into the conversation. As a marketing agency in Lagos, Nigeria serving national and international brands and startups, we’ve taken startups live using online advertising and PPC either by themselves or in conjunction with a full communications strategy. Here are the four most effective uses of online advertising for startups.

https://www.webberboss.com/using-online-advertising-and-ppc-for-startups/

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Integrated Marketing Campaign by LinkedIn If you watched the Golden Globes this year, you probably saw the commercial of an unlikely advertiser — LinkedIn. Known as the silent player when it comes to marketing, LinkedIn released its first TV commercial in another showbiz platform — the Academy Awards — in 2016. Integrated Marketing Campaign by LinkedIn- That campaign positioned LinkedIn as the face of corporate professional networking. It’s been two years since then, and it looks like LinkedIn is ready for another shift in focus. This time to their audience with a new integrated marketing campaign and the question, “What are you in it for?”

https://www.webberboss.com/integrated-marketing-campaign-by-linkedin/

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Building Integrated, Agile Campaign With increasing technologies and skill sets, marketing teams now have multiple sub-teams to take care of various parts of a Building Integrated, Agile Campaign. This helps speed up the deliverable, but measuring performance and tracking data from each campaign takes time, as data is typically scattered across teams. Building an agile and integrated campaign can solve this problem. The idea behind an integrated campaign is to streamline and connect the process.

The ability to adapt to change and implement is at the core of the agile marketing methodology. As a marketing agency in an industry where change is happening at unprecedented speed, we believe agility is a must. As with anything in life, you can fail, but you must fail fast, don’t fail at the same thing twice, and move forward and implement the learned insights. At the same time, the hurdle for implementing an agile mindset with marketing is just getting started. You’ll want to avoid this mindset. The perfect strategy will never exist. But, a great one will. And, a great integrated marketing campaign that’s launched is better than the perfect one that never leaves the computer.

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Agile Marketing is more than a buzzword Agile Marketing is more than a buzzword: Social media boasts massive numbers, both in terms of users and advertisers. Facebook has 2.2 billion users globally and more than 6 million advertisers, making it the most diverse platform for ad and audience. Instagram has 800 million users, and is the next shiny platform for brands after Facebook. While these numbers are significant, the increased users mean increased competition among brands to stand out with their marketing efforts. In efforts to reach new customers, marketing teams may come up with a marketing plan for an entire year that may not drive results. Agile marketing brings a more flexible and experimental approach to marketing. It involves developing and executing multiple marketing plans, modifying or improving based upon the data, and thereby achieving targets.

What is Agile Marketing is more than a buzzword? Agile marketing is not the traditional marketing approach. It is a more collaborative, experimental, and data-driven approach to marketing—one where the long-term marketing plan doesn’t exist.

https://www.webberboss.com/agile-marketing-is-more-than-a-buzzword/

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Paid Advert in Digital Transparency Digital transparency has become an issue on everyone’s radar. Paid Advert in Digital Transparency It’s one that affects all sides of the coin, and if the subject doesn’t stay front and center, it will persist and become a problem that’s unavoidable over the long term. While transparency in paid advertising has been the elephant in the room for some time, it’s time to talk about it. Today, advertisers are refusing services from marketing agencies due to lack of transparency and communication. What’s more, marketers are confused about the ads they’re buying online, and advertisers have gone to the extent of boycotting media channels that aren’t serving them. This raises particular concerns surrounding brand safety. Advertising is an aspect of branding that is unavoidable; therefore, to address the issue, advertisers need to take matters into their own hands.  

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Good content is always in demand. In fact, the creation of content is moving at a record-breaking pace, and markets are consuming the media faster than ever. It has been estimated that content marketing worldwide will increase by 16% annually through 2021. With the increasing demand, content studios are popping up alongside the marketing agency to help brands deliver. you all need Marketing Agency or Content Maker

What is a content studio?

This year, brands from Mastercard to L’Oreal are creating in-house content studios. And their role is to provide brands the ability to create, edit, and post-produce content with the speed and agility the fastest-moving markets need, aimed at churning out relevant, dynamic content faster. A marketing agency can provide brands with both traditional and digital marketing strategies that rely on quality content for execution. Without the right content, however, even the best campaigns have the odds stacked the wrong way. Every brand requires:

Native content

Social content

Offline content

PR content

Content for video and audio promotions

Brand journalism content

https://www.webberboss.com/marketing-agency-or-content-maker/

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Marketing Agency on Blockchain and Web 3.0 Ever wondered what happens to the data you share on social media, or through emails or comments? Once you signup for websites, or providers like Google or Facebook, you give up ownership of your data. That data gets tracked by engines and providers continuously. What you search, what you watch, what you listen to, and what your opinions are. It’s all recorded and owned by the well-fed of the market. It does sound creepy, but there’s currently no way to browse without being monitored with tracked data. Our marketing agency Bend and Santa Barbara-based sees what’s on the horizon of Web 2.0.-Marketing Agency on Blockchain and Web 3.0

Web 3.0 and blockchain:Marketing Agency on Blockchain and Web 3.0 Web 3.0 will be about security and transparency. Powered by blockchain technology, consumers will be the creators, and owners of, data. Usually, users create data without the awareness of what happens to it, where it’s used, or how to it’s accessed in the future. Blockchain democratizes to the world of online data, where those who create are the data owners, and maintain ownership once the data has been moved. By design, blockchain will level ad fraud in the media supply chain.

https://www.webberboss.com/marketing-agency-on-blockchain-and-web-3-0/

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Cannabis Branding 2020: The Field Lessons The cannabis industry, and cannabis branding, is no longer an underworld. With numerous states legalizing the stuff, the industry, while still flushing out supply-side overgrowth, indicates a continued competitive environment, and with it, the need to carve a position and create value in newly emerging markets in Cannabis Branding 2020: The Field Lessons .

The trick is the cannabis space is federally regulated, and currently, alcohol and tobacco are the controlling agents. Alcohol dictates the distribution guidelines while tobacco influences the marketing and branding side. What this means for cannabis brands is they must operate within the guidelines. The regulatory environment and grey areas from the Federal Department of Justice currently limits the implementation of distribution that’s required to support national cannabis brands. For this reason, local brands have fewer hurdles to cross on when it comes to packaging and transportation. For Cannabis Branding 2020: The Field Lessons

New cannabis brands will have to decide which angle they’ll take—recreational or wellness—and go all-in with their brands while creating high-quality content. Since the packaging and overall cannabis branding, including the name and look and feel, will resonate differently between the two audiences.

https://www.webberboss.com/cannabis-branding-2020-the-field-lessons/

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Using Data Insights to Tell Stories Using Data Insights to Tell Stories: Brands and marketing agencies for years have produced work based on gut feeling. We simply didn’t have the data, and what we did have wasn’t readily available. Then we had the data — lots of it — big and small, and the rulebook changed forever. Yet aside from all of the data available, you, as a business and a brand, know little about who your customers are and still operate, much of the time, in guess mode. But what if you could understand your customers better? Would you be able to appeal to them so they were happier because their needs were met, and then you were able to grow and do more of that? You would hands-down.

If history were taught in the form of stories, it would never be forgotten — R Kipling. The same is true for data. Today’s brands are beginning to understand that their content will only be remembered if done right — at the right time and in the right format. These moments define the story. And by using data insights, we can tell better stories.

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Importance of Ethical Marketing on Your Website Ethics in business in this day and age can mean the difference between success and failure. So Importance of Ethical Marketing on Your Website Consumers are looking to businesses for more transparency and will respond to those that reflect their own values. Companies need to be conscious of the messages they are promoting, and their websites must reflect their ethics, now more than ever. The consumer has woken up to the ways of click-bait and misrepresentation and will see through a sales pitch. Ethical marketing is a complicated thing. It’s not necessarily a strategy as much as an attitude. Ethics are further complicated in the sense that they are subjective; a company deciding what’s wrong and right may not resonate with every customer, which is why it’s important to market to the consumer you want as your base.

At the end of the day, it all comes down to honesty. Companies must avoid overselling the product or manipulating the consumer by exaggerating the benefits. Stereotypes, overstatements, and hyperboles may close sales in the beginning, but they won’t build a customer base. The way a company treats their employees is a form of company ethics; how a product is produced is a form of market ethics; the way a company gives back to either their community or issue they’re vested in is another ethical marketing strategy.

https://www.webberboss.com/importance-of-ethical-marketing-on-your-website/

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Web Designers For Your Audience It can seem challenging to stay current in our ever-changing world, but Web Designers For Your Audience, web designers can help attract the right viewers. When brands deeply understand their audience, they can create websites users want to visit and interact with.

Know Your Target To stay current, you’ll need to know your target. This includes identifying their needs, interests, and expectations. Defining what your business is the best at will help you attract the right customers. Asking questions like ‘what is our core offering,’ ‘who would benefit most from our services,’ ‘what problem(s) are we solving,’ and ‘how are we truly unique’ will get you on the right track. by involving the Web Designers For Your Audience

https://www.webberboss.com/web-designers-for-your-audience/

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Digital Marketing Agency or In-House Consideration This article discusses what businesses look for concerning marketing support and why it matters for getting the ROI they need. The question has been asked for years, but even more so today. Should businesses hire diDigital Marketing Agency or In-House Consideration marketing teams—or both?

Whether you currently have one or neither but need to decide, let’s make a Benjamin Franklin decision and weigh each. But first, let’s look at the considerations you may be taking into account. What’s most efficient? Do you need Jacks of all trades or experts in their trade? Which scenario will provide the most creativity?

Marketing is not a vacuum. A recent study shows US digital marketing agencies are seeing steady year-over-year growth, pointing to continued demand for digital marketing services and digital marketing agencies. Nearly 90% of the businesses surveyed in a recent study stated access to marketing contractors (whether in-house or from digital marketing agencies) is instrumental in their success, with almost 25% reporting it as critical to their success.

https://www.webberboss.com/digital-marketing-agency-or-in-house-consideration/

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https://www.webberboss.com/medical-marketing-in-lagos/ Webberboss Nigeria has 4 years under one roof together. During that time we’ve provided our medical clients medical marketing in Lagos, Abeokuta, Ibadan, Nigeria, and around the world.

medical marketing in Lagos, Abeokuta, Ibadan, Nigeria. Because Brands, and Integrity, Matters. Your brand and your brand’s website is often the first thing a consumer sees. It introduces the product, message, and morals. It must make a good impression. Does an effective mobile strategy drive your brand? Are your profiles complete with testimonials that are A. Good and B. Responded to? Does your brand come up in the local pack for search as well as organically? Do you have an easy-to-use content management system that drives your website? Have you enabled an email marketing platform that’s easy to use and customizable? Do you have quality, unique content that makes sense to human beings?

https://www.webberboss.com/medical-marketing-in-lagos/

#Nigeria #Lagos #Abuja #Ibadan #Ondo #Ekiti #Naija #NigerianBusiness #Lagosbusiness #AbujaBusiness #Naijabusiness #sme #Business #Branding #Website #WebsiteDesign #CheapWebsite #CheapestWebsiteDesigner #AffordableWebsite #GoodDesign #SEO #FreeHosting #socialmedia #socialmediamarketing #digitalbranding #digitalmarketing