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SEO - How to Optimize Your My Business Ranking
When you are a business owner, it is important that you have your business name and website up-to-date when it comes to Google My Business. This will not only increase your chances of your business listing in Google's local search results, but will also help boost your company's ranking overall. However, there are many different things that you need to keep in mind in order to ensure your business has a successful profile. Here are a few tips to ensure your Google My Business ranking stays high:
Be consistent. - The reason your company name appears several times throughout your profile is because you have optimized your name to multiple keywords. A google places optimization service allows you to actively participate in new and existing online content, slowly increasing your company s ranking while being searched. Here are a few suggestions to help make your profile the most effective it can be: Be consistent in your spelling and grammar. If people cannot find you, they won't know that you exist!
Be professional - This doesn't mean that you always have to be online with your blog, Twitter, Facebook or other social accounts. In fact, it is important that you stay away from using all of these online presence platforms during your ranking campaign. Instead, spend more time creating quality content, posting comments on relevant blogs and forums and participating in local optimization discussions on local search channels.
Update your website - Google's local search algorithm is very complex, and if you don't do anything to update it yourself, your ranking could suffer. The easiest way to optimize your online presence is by regularly optimizing your site. You should also update your web copy and any social media posts to focus in on keywords that you want potential customers to search for. For example, if you own a pet boutique, you could add a section about pets to your web site or include links to articles, videos, social media and so on that focus on specific pets or pet-related topics.
Don't assume that your online presence has already made a difference. Even if you think that it has, it is still important to work hard to get the ranking you want. Google rewards those who take the time to optimize their websites and blogs, and if you neglect to do this, your company will be one of the first to fall from the search results.
Don't neglect the importance of adding good content. Make sure that you spend time writing content that is relevant to your business, but also make sure that it is interesting enough to keep potential customers reading. The goal is to not only make sure that you're providing quality information, but also to make sure that it is something that your potential customers will want to read.
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