waterlily80s

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Spring Summer 23 Collection Commercial

Commercial for my Spring/Summer 23 Collection 'Vivid Volume'. The commercial was  created by myself with content and videos I had filmed my self. A video editor app (InShot) was used, cropping, trimming, speeding up or slowing down, and filtering videos, as well as arranging them and converting them to YouTube format.  Music was applied to the commercial in the app. This music was called Last Night ( by FUGUE ) by Marco Lazovic.

^ My YouTube channel @waterlilyfashions

^ Commercial posted on my YouTube. Channel

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Commercial Story Boards

A simple and quick story board to plan my commercial for my Sping/Summer 23 collection 'Vivid Volume'.

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Press Release

This is my Press Release for My Spring Summer 23 Collection Vivid Volume.

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Collection Mood Board

Final mood board for my collection is to be included into my Unit 2 Portfolio. This mood board is  a summery of all the the piece of inspiration I used to design my collection. This includes images of voluminous hair and brightly coloured makeup, some 80s memorable objects such as the Rubix cubes and roller boots, popular video games such as Pac-Man and Tetris, and Cartoons such as She-Ra and Care Bears. The mood board also has a few examples of artist styles that I took inspiration from when illustrating my figures, as well as examples of Spring Summer 23 trends such as 'Bubble Hems'. A colour palett has also been added, containing pink, blue, yellow and purple.

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Logo

This is my logo for my own fashion design brand. The logo was created using Adobe Illustrator. I began by using previous experimentation of my name and initials in a variety of fonts, sizes and placements. I then chose a specific style of font I like for my logo, and rearranged the letters. Butterflies are something that I really love,  admiring the colours, shapes and patterns of their wings, as well as Butterflies being a nice elegant detail. I illustrated a simple butterfly outline onto the top of my initials. The logo was then defined, smoothing out any corners and lines. The logo was originally created completely black on a white background, swapping around the colours to create options as to where my logo could be placed (e.g a business card, commercial, poster).

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Design Boards

Four design Boards were created in total, one for my Press Release, and the other three including four designs from my Spring/Summer 23 Collection 'Vivid Volume'. Two versions of the design boards were made (two of each) . The first design was a base of A3 white card with vibrant pink, blue and purple ink splatters all over. Strips of ombré pink blue and purple coloured card were then placed onto the background, rearranging them until I was satisfied with he placement. The second design board is reverse arrangement of the first. A piece of A3 white card was the base of the background, adding a piece of ombré pink, blue and purple card ontop (in the centre), slightly smaller than the A3 piece of white card. Splatters of pink, blue and purple ink were applied all over slaughter piece of white card and cut into strips once dried. The strips where then placed in rhe same arrangment as the first designer board to create similarity. My designs and press released were the arranged on the boards and stuck down once happy. 

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Media Experimentation

The next part of my process was experimenting with my media application. Media I experimented with included watercolour, coloured pencils, Pro-Markers, and pastels, as well as using tissue on some of the designs. My 20 Draft designs were photocopied to apply Media to them instead of redrawing my designs or using the original drafts. Not all designs were experimented with as they were either similar to other designs, or I had already decided. Some designs (or elements of a design) were experimented with more range once.