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Week 13: Final poster print out & Critical Review
This week marked the deadline for submission. I've completed my critical writing and managed to reduce it to just under 2200 words. I'm quite satisfied with the content as I believe it reflects my personality well, and I've ensured proper referencing for all my quotes. The research I conducted in the first half of the semester about various artists is described in detail, and I've included a lot of personal reflections on these artists.
The process of printing the poster went smoothly, and I simply used double-sided tape to join the two parts. The final result looks decent, and I was able to submit it on time.
In hindsight, this course has been immensely valuable for self-discovery, deepening my understanding of my own design process, values, and future aspirations. It has significantly contributed to my personal growth and clarified my path ahead.
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Week 12 - Project Iteration
Cecelia provided feedback on my writing today, emphasising the need to correct my references. The main task now is to trim down the word count as much as possible.
I've started working on the inventory annotations and integrated them with the poster, which I find pretty cool.
Moreover, I've already printed out a draft of my poster, although I forgot to take photos of it. To my surprise, it looks great on a larger scale. I'm considering using double-sided tape to assemble it into an A2 poster.
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Week 12 - Critical Writing Development
I've moved my document to Google Docs, which I find more user-friendly than Word. I will move it back on Word for hand in. I've completed my writing, but it's currently well over the 2000-word limit. I also need to double-check my references with Cecelia to ensure their accuracy.
Things to consider:
Spellcheck
Grammar
Words limit
Referencing
Photos referencing
Keep it straightforward, straight to the point
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Week 11 - Peer Feedback
Sharfa's feedback was generally positive, acknowledging that I'm on the right track with my poster. She suggested focusing on refining details, such as making the calligraphy larger, which I found helpful.
Sharfa suggested experimenting with additional colours, I did make an attempt to incorporate some, but I'm leaning towards not implementing them. I believe that maintaining a simple and sentimental black-and-white design is more suitable for the poster. This approach ensures cohesiveness, and it allows the pink elements to stand out effectively against the black and white backdrop.
She mentioned that the poster exudes a vintage vibe, which aligns with my concept. I'll consider adding a grainy effect to further enhance this vintage aesthetic.
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Week 11 - Critical Writing
I've begun my critical writing following the template. I've included a lot of information, and the template has been a great tool for organising my thoughts. I used Grammarly for proofreading, which was helpful. However, I realise it's quite wordy at the moment, and I need to improve my referencing.
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Week 11 - Poster Refinement
I made some subtle refinements to the poster and incorporated the remaining objects. Additionally, I added a faint pink hue to the overall design to complement the pink projector. This touch not only enhances the visual appeal but also reflects my personality, both girly and edgy.
I also included numbers for annotations, prioritising items from most to least important, which contributes to the organisation of the poster. While these changes have improved the poster, my next focus will be to start working on the inventory annotations.
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Week 10 Self Assessment
Self Reflecting
Questions:
What do you need to improve?
How can it be improved to meet the criteria?
Do you need to do further research and reflection?
Do you need to reassess the 20 elements you have chosen?
Contextual Enquiry
Investigating
Research Skills
Communicating
Critical Analysis
Reflecting
Synthesis
Integrating
Task 1: Collate
The reason you create the work that you do
The process behind how you create the work that you do
Peer review: Poster
What themes did the element fall under?
Can you make sense of how these elements are displayed in your poster?
What was the process you went through to design and produce your poster?
Reflection:
In my research poster, I've employed a blend of visual elements to convey the emotional depth of the past. The use of black-and-white illustrations highlights the sentimental value, symbolizing the bygone eras. A gentle pale pink serves as the backdrop, and when combined with the soft pink hues from the projector, it represents the projection of my thoughts. This pink color holds a dual role; it not only signifies my femininity but also conveys compassion, love, and nurturing – emotions that are deeply intertwined with the subject matter.
To enhance the sense of nostalgia and memory, I've employed a gradient coloring technique that allows the various elements to blend seamlessly, much like the way memories coalesce in our minds. Annotations play a crucial role in creating coherence in the poster. These annotations, shaped like projector illustrations, connect each element, emphasizing the thematic unity.
In terms of typography, I've opted for the geometric sans-serif typeface Neue Kabel for the inventory annotations. This choice balances the intricate visual graphics on the poster and mirrors my fascination with geometric shapes and patterns in my design work.
The centerpiece of this poster is the lotus flower vase, a symbol deeply rooted in my Vietnamese heritage. This element not only celebrates my cultural background but also signifies values of protection, prosperity, and power within the Vietnamese culture. Coupled with the Vietnamese word "Tâm," which translates to "Soul," calligraphed in a graceful manner, it reflects the values instilled in me by my mother from a young age. Just as calligraphy imparts the essence of a character's soul, I aspire to infuse my designs with sincerity and integrity, aiming for a connection with the audience that transcends mere aesthetics and touches the core of their being.
This poster serves as a harmonious fusion of analog and digital techniques. It's a testament to my commitment to preserving tradition and upholding ethical considerations, reflecting the core values that underpin my work as a creator.
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Week 9
Poster Development
The poster has evolved significantly since last week. I've incorporated a gradient colouring to symbolise memories and the passage of time. Additionally, I've introduced a pink projection from the projector, which complements the annotations. I'm quite pleased with how the poster is shaping up.
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Week 9 - Research
I've brainstormed the knowledge I've gained from reading about Kaupapa Māori on this poster that I've made. These insights strongly resonate with me regarding the ethics of working with others and being respectful as a creator. I'm eager to include these principles in my writing because they form the foundation of not just Māori culture but also align with many of my personal values.
Main notes:
Comes from Māori cultural frames to ensure safety and equality.
Kaupapa Māori principles are based on a whole cultural knowledge system. The Māori community shares the same beliefs and traditions that travel through generations and generations.
Born out of the need for research about Māori, to serve Māori communities. The principles are not just guidance but are the education foundation, customary practice, and values of Māori.
(Reading credits: Hoskins, T. K., & Jones, A. (2017). Critical conversations in Kaupapa Maori. Huia Publishers.)
Further research:
Leather & Hall (2004) state, "Mythology is more than just imaginative stories. Encoded within those stories were facts. If we can unlock the key to these stories, we can access the knowledge of our ancestors" (p.8).
This was a quote from an Maori astronomy book that I've read before and I think it aligns with my work that have used traditional Vietnamese and Asian mythology so I've decided to use it in my writings.
Book Reference:
Leather, K., & Hall, R. (2004). Tātai Arorangi, Māori Astronomy: Work of the Gods. Viking Sevenseas.
Artist research:
Ren Hang:
Ren Hang's relentless commitment to sharing their work is incredibly inspiring. They chose to self-publish their creations to circumvent state censorship, even in the face of police detention, numerous arrests, and exhibitions being banned. Hang's art represents an alternative perspective on humanity and identity that directly challenges state authority. Their work is a symbol of freedom, defiance, and intimate explorations of China's youth, delving into the intricacies of desire, identity, and society. As a creator, they motivate me to advocate for creative expression, maintain humility, and stand up for my beliefs.
Kenya Hara:
Kenya Hara's concept of "Emptiness." Hara (2010) claims that his renowned work "White" challenges the perception of white as a mere colour, delving into its more profound significance. This project explores 100 facets of white, including snow, Iceland, rice, and wax, underscoring white's importance in design as both a colour and a philosophy.
"When people share their thoughts, they commonly listen to each other's opinions rather than throwing information at each other. In other words, successful communication depends on how well we listen, rather than how well we push our views on the person seated before us". Hara's exploration of "Emptiness" delves into the depth of communication, highlighting the importance of genuine listening and understanding.
George Hajian's hard-working cover meaning:
"I tear, cut, fold, rip, and glue together printed images of the masculine performance," succinctly describes his analog artistry process, where he disassembles gendered language and imagery associated with "maleness."In doing so, he challenges conventional stereotypes related to "maleness," promoting a view of gender identity that is more fluid and multifaceted.
Through his compositions, he challenges stereotypes about "maleness" and emphasizes the diversity of gender identity. His project is a visually compelling narrative that underscores the power of craftsmanship in art and design.
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Week 8 - Draft poster/ Critical Review Planning
Sentimental values
I've just started working on the poster. It still needs the 20 items, and I still need to add colour, but I like how it's coming together so far. I'm open to any feedback or suggestions to make it even better. I have keep the most important object in the middle
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Week 8 - Tutorial Activities
Task 1: Group your current selection of elements into relevant categories.
Task 2: Analyse your categories themselves. Reflect on and respond to the ideas and questions below.
Task 3: Share your responses with a partner. Ask questions, give and receive constructive feedback.
Task 4: Analysis and development of your graphic system.
Graphic system inspiration:
Still Life by Ekaterina Gorbacheva
The elements in the composition come together organically, creating a seamless and cohesive whole. The use of black and white colours imparts a sense of mystery, abstraction, and nostalgia to the poster. I particularly resonate with the way they gradually transition between colours in their elements, as it aligns well with my personal style.
Life, Universe & Everything by Josh Schaub
Despite the poster's abundant elements and content, the information is thoughtfully distributed in a collage style. The visual elements are accompanied by notations beside them, making reading and identifying the different components more convenient. They are visually appealingng and convey an abstract and highly dimensional appearance, which resonates with my aesthetic preferences.
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Week 7 SDL
Questions:
What is the significance of this object for your project?
2. How has this artifact provoked new thinking and connections?
3. Can you see evidence of a personal opinion/ point of view
4. Interpret, compare, contrast and evaluate visual elements
5. What are the compositional, material and or formal qualities?
6. Are there technical components, processes or challenges?
7. What contextual (historical, social, cultural, environmental, contemporary) findings are useful to you?
8. Are there relationships to other works you've made?
9. Why is this project important?
20 objects:
AirPods (Category - Wellbeing)
Significant, connections, POV - My AirPods serve as an object to enhance my creative work and alleviate stress. These include listening to music, podcasts, and videos that inspire me. This kind of entertainment serves as a source of motivation when I'm feeling creative and helps me relax when I'm stressed or lacking motivation.
Visual elements, materials, and qualities - AirPods, designed by Apple, are wireless earbuds known for their sleek and minimalistic design. They're made from polycarbonate and silicone, with distinct features like stems for touch controls and LED indicators. They are compact, portable, and come with a convenient charging case for extended battery life.
Context - Technology, Creativity and mental support
Relationships to works - No direct relationship to works but mental help to form the work
2. Staedtler pigment liner (Category - Sustainability)
Significant, connections, POV - I've been using these pigment liners since high school, and they've been incredibly helpful for my sketching and drafting work. These pens excel at producing fine lines and are highly effective for creating intricate and detailed artwork.
Visual elements, materials, qualities - Pigment liners are fine-tipped pens used for precise, detailed artwork. They feature fade-resistant, waterproof ink in a slim, durable design. These pens are versatile and ideal for sketching, drafting, and intricate work.
Context - Stationary, design tool
Relationships to works - Sketching and drafting work, the initial process of producing work
3. Sketchbooks (Category - Sustainability)
Significant, connections, POV - Sketchbooks for me are pivotal for any designers and artists, functioning as vital tools for idea generation and a canvas for experimentation with techniques, styles, and materials. They provide a crucial space for nurturing creativity.
Visual elements, materials, and qualities - Sketchbooks are fundamental tools for artists and designers. They typically sport a simple, paper-bound design with versatile pages, accommodating a range of media from pencils to watercolours. Crafted with high-quality materials, these sketchbooks offer a durable canvas for creative expression.
Context - Stationary, design tool
Relationships to works -Sketching and drafting work, the initial process of producing work
4. Film Camera - Espio 95s (Category - Symbolic)
Significant, connections, POV - The Espio 95s is my first and favourite film camera. The camera was released in 2001 as part of the Pentax Espio IQZoom series. Pentax is a specialist camera brand from Japan that makes DSLR cameras. The camera offers excellent picture framing flexibility for various subjects, from landscapes to casual snapshots. I often use it to capture candid moments of my friends and family. It has become a big part of my life to document and treasure memories.
Visual elements, materials, and qualities - Film cameras boast a tactile, mechanical design with manual controls and lens attachments. Crafted from durable materials, they rely on light-sensitive emulsion film, imparting a distinct warmth and graininess to images.
Context - Technology, digital, vintage, memories treasurer
Relationships to works - I consider film photography to be an art form that I actively engage in. I also intentionally incorporate grainy, vintage effects from my film camera into my design work because I appreciate the unique aesthetic it imparts.
5. Kodak roll (Category - Symbolic)
Significant, connections, POV - After each roll of film I use, I have a habit of keeping the remaining Kodak rolls because I see them as cherished mementos, akin to preserving memories.
Visual elements, materials, qualities - Kodak rolls are instantly identifiable by their canister-shaped design and iconic yellow label, making them staples in the realm of film photography.
Context - Vintage, memories treasurer
Relationships to works - They possess a unique ability to evoke a sense of nostalgia which is a vibe I want to portray in my photography work
6. Polaroid photos (Category - Sustainability)
Significant, connections, POV - Polaroid photos, capturing cherished moments with friends and me, hold a special place as they freeze some of the happiest and most significant moments of my life. This unique form of instant photography adds a touch of spontaneity and nostalgia, creating tangible memories that I can hold and share with others.
Visual elements, materials, and qualities - Polaroid photos have a distinctive and iconic square format with a white border. The images are often characterized by their vintage, retro appearance, and the classic Polaroid logo at the bottom.
Context - Vintage, memories treasurer
Relationships to works - A sense of personal identities. They possess a nostalgic and timeless quality, often associated with capturing candid, raw moments. The physicality of Polaroid photos adds a unique and personal touch to photography, making them cherished keepsakes of memorable moments.
7. Iced Americano coffee (Category - Wellbeing)
Significant, connections, POV - This beverage serves as a vital companion during my university journey, aiding me in maintaining focus and alertness, especially when tackling late-night study sessions and meeting submission deadlines.
Visual elements, materials, and qualities - An iced Americano is a simple yet refreshing coffee beverage. It's made by pouring a shot or two of espresso over a glass filled with ice water. The result is a smooth and mildly bitter coffee, which is both cooling and invigorating, making it a great choice when I need a caffeine boost without the heaviness of milk or sugar.
Context - Beverages, Caffeine
Relationships to works -While it doesn't directly influence my creative work, it plays a pivotal role in energising me and providing the stamina required to pursue my artistic passions effectively.
8. Stolen Girlfriends Club necklace (Category - Symbolic)
Significant, connections, POV - A scorpion necklace that I got for my birthday from my friend. It's a cherished reminder of the thoughtfulness of my friend and adds a unique touch to my style. I've often expressed my admiration for Stolen Girlfriends Club, a local New Zealand fashion brand, and it's a dream of mine to work with them someday, combining my passion for fashion with my love for their brand.
Visual elements, materials, and qualities - The scorpion, meticulously detailed in silver, adds an edgy and unique charm to any outfit. Its elegant yet daring design makes it a statement piece.
Context - Jewlerry, fashion
Relationships to works -This scorpion necklace represents my edgy fashion and design styles a lot. I love the chrome look that it has that is often seen in my design work. It showcases my personal identities and personalities.
9. Nebula projector (Category - Graphic treatment)
Significant, connections, POV - I received this projector as a birthday gift from my parents, and it has become a versatile addition to my life. While it's primarily used for entertainment, such as watching movies and occasionally showcasing my photography work, it also serves as a unique source of comfort. Turning it on infuses my room with a calming and nostalgic ambience that I cherish. Coming home from university to the projector after a long day brings a soothing and relaxing atmosphere, making it a treasured part of my daily routine.
Visual elements, materials, qualities - A portable USB mini projector, akin to the size of a Coke can, is a compact and versatile gadget. Despite its small dimensions, it packs a punch in delivering crisp and vibrant projections. With the convenience of USB connectivity, it can easily transform any space into a mini home theatre or presentation hub, making it ideal for both entertainment and professional use.
Context - Entertainment, Digital, Technology, Creative tool
Relationships to works - I've had numerous photoshoots with the projector, and I find it to be an incredibly fascinating tool for capturing a blend of nostalgia and edgy imagery. The play of light and shadows creates a distinct atmosphere that adds depth and character to the photos.
10. Hilma af Klint Prints (Category - Gender)
Significant, connections, POV - I have multiple prints by the pioneering Swedish artist Hilma af Klint in my room. Her groundbreaking work, which predated the abstract art movement by years, challenges traditional artistic norms with spiritually inspired paintings featuring vibrant colours and intricate geometric patterns. Her artistic qualities and unwavering dedication to her unique vision continue to be a profound source of inspiration for me.
Visual elements, materials, qualities - Hilma af Klint's work is a groundbreaking exploration of spirituality and abstraction that defied the conventions of her time. Her vibrant, geometric paintings, created well before the abstract art movement, reveal a profound connection between art and the spiritual realm.
Context - Artwork, artist model, abstract
Relationships to works -While my own work may not be as vibrant as Hilma af Klint's, her geometric abstract style serves as a significant source of inspiration for me. Her innovative approach to art has motivated me to explore new creative avenues and experiment with geometric elements in my own artistic work.
11. Lotus flower (Category - Cultural)
Significant connections, POV - A cultural-related element, lotus flowers hold substantial cultural and symbolic importance to my Vietnamese community. They are often regarded as a symbol of purity, enlightenment, and resilience.
Visual elements, materials, qualities - Lotus flowers have numerous large, colourful petals that radiate outward in a circular pattern. Lotus plant leaves are large, round, flat, and typically float on the water's surface.
Context - Plants, flowers
Relationships to works - No direct connections to work. But lotus flowers represent me and my Vietnamese culture. In Vietnamese culture, it is a standard and poetic comparison to describe women, particularly Vietnamese women, as resembling lotus flowers. Vietnamese women are often likened to lotus flowers due to their beauty, grace, purity, and resilience. This metaphor parallels the qualities and attributes traditionally associated with lotus flowers and those ascribed to Vietnamese women.
12. Eye design magazine (Category - Graphic treatment)
Significant, connections, POV - "Eye" magazine is a well-respected and influential publication in the world of graphic design and visual culture. Known for its insightful articles, critiques, and in-depth analysis of design trends and practices, "Eye" provides a valuable platform for designers and artists to stay informed and inspired.
Visual elements, materials, qualities - Colourful, professional design covers. With a rich history content and a focus on both historical and contemporary design, it continues to be a source of inspiration and knowledge for the design community.
Context - Design book, inspiration, artist model
Relationships to works - I've gotten a lot of inspiration from these magazines. They contain beautiful typography that I've taken inspiration from for a lot of my work.
13. Laptop (Category - Media)
Significant, connections, POV - I often humorously tell my friends that my laptop is essentially my entire career. Since the outset of university, it has been an indispensable tool, facilitating my work, research, and creative projects. My daily routine frequently revolves around this dependable device, serving as the central hub for my productivity and information gathering.
Visual elements, materials, qualities - The MacBook Pro is known for its sleek and minimalist design, featuring a slim aluminium body with a chic silver or space grey finish. The signature Apple logo on the lid and the Retina display with sharp, vibrant colours are distinctive visual elements. Its backlit keyboard, large trackpad, and sleek bezels contribute to a clean and modern aesthetic, making it an iconic laptop.
Context - Device, technology
Relationships to works - My laptop is the core of my creative process, enabling me to design and produce various artworks with precision and efficiency. It's my trusty companion for graphic work, photo editing, and layout design, thanks to its high-resolution display and robust processing power. Whether I'm crafting intricate graphics or conceptualising layouts, my laptop ensures I can bring my artistic visions to life with ease and precision.
14. Kuromi plushie (Category - Wellbeing)
Significant, connections, POV - This plush toy holds a special place in my heart as a birthday gift from high school. It represents my favourite character and is a cherished treasure. Its presence not only offers comfort but also significantly contributes to my sleep quality, indirectly enhancing my creative abilities.
Visual elements, materials, qualities - My Kuromi plushie characterised by a dark purple body with eye-catching pink accents, including her hair, bow, and clothing details. Her white face, adorned with red eyes and a mischievous grin with sharp teeth, adds to her distinctive charm. This plushie is not only cute but also huggably soft, capturing the essence of the iconic Kuromi character.
Context - Emotional support, soft toy
Relationships to works - Kuromi's character strongly mirrors my own sense of edginess and mischievous persona. This influence is distinctly visible in my work, which boasts sharp and edgy characteristics inspired by Kuromi's unique personality. Additionally, her signature colour palette of black, white, pink, and grey has become a prominent motif in my creations, further underlining the impact this character has had on my artistic style and expression.
15. Compressed charcoal for drawing (Category - Media)
Significant, connections, POV - In my first-year live drawing course, charcoal emerged as the primary medium I used, and I grew to appreciate it immensely. The texture it imparts on the canvas became a notable aspect of my work, adding depth and character to my artistic creations.
Visual elements, materials, qualities - Charcoal drawing is known for its striking contrast, varied tonal range, and tactile texture. The medium enables artists to create deep blacks and subtle greys, adding depth and dimension to their work. Blending and smudging techniques enhance the organic and expressive qualities of charcoal drawings, making them a powerful form of artistic expression.
Context - Stationary, art tool
Relationships to works - While I haven't incorporated charcoal into my design work thus far, it's a creative avenue I'm eager to explore in the future. I'm drawn to its distinctive texture and the uniqueness it can bring to my artistic expression.
16. Painting easel stand (Category - Media)
Significant, connections, POV - This is another tool that I used in my live drawing course. This painting easel provides a stable and adjustable platform to work on, allowing for proper positioning and perspective. It also helps me prevent physical strain and enables me to focus on my creative process without worrying about logistical issues.
Visual elements, materials, qualities - The visual elements of an easel stand include its tripod or H-shaped frame, made of wood with adjustable height and angle settings.
Context - Art tool
Relationships to works - I've relied on this easel stand for numerous live drawings, appreciating its flexibility and stability as it provides the ideal support for my creative process. This easel stand has not only been a practical asset but also a symbol of the enduring commitment to my craft, marking countless hours of artistic exploration and expression.
17. Holy bible keychain ( Category - Religious)
Significant, connections, POV -
A Korean clothing brand gifted me a unique keychain, a miniature holy Bible adorned with intricate details. As someone from a Buddhist background, I initially didn't recognize its significance until a Christian friend pointed it out. This discovery led me to write a paper exploring the ethical aspects of mass-producing religious items. It's now one of my favourite and thought-provoking possessions, symbolising the complexities of culture, religion, and mass production.
Visual elements, materials, qualities - This miniature holy Bible features a silver chrome cover that is intricate and contains a lot of tiny writings of the actual original "The Gutenberg Bible".
Context - Key chain, decoration piece
Relationships to works: In my essay, I delved into the fascinating realm of religious material objects and their mass production, emphasizing how this phenomenon amplifies the presence of art and makes it accessible to a wide audience. This perspective prompts us to shift our focus from solely scrutinizing the production of these objects to also considering the consumers and target audiences as active creators and interpreters of art. It underscores the intricate interplay between art, religion, and the consumer culture we live in.
The item makes me think about the ethics of being a creator. We design for the people and it's important we keep the consumers in mind and keep things appropriate.
18. Crocs (Category - Sustainability)
Significant, connections, POV - My favourite pair of shoes, they are so comfortable and I love to wear them to uni. Crocs are celebrated for their comfort and versatility, appealing to a wide range of individuals seeking relaxed and easy-to-wear shoes.
Visual elements, materials, qualities - A pair of black platform Crocs is characterised by their distinct perforated design, chunky platform soles, and slip-on style, providing comfort and a touch of style to casual footwear.
Context - Shoes
Relationships to works - While they may not have a direct link to my professional work, these edgy platform Crocs are a bold expression of my love for fashion and a reflection of my unique personality. They stand as a statement piece in my wardrobe, showcasing my individual style and penchant for daring choices in footwear.
19. Ribbons
Significant, connections, POV - Ribbons hold a special place in my heart. To me, they represent a blend of femininity and elegance, reflecting a girly side that I cherish.
Visual elements, materials, qualities - Ribbons are characterised by their slender, flowing strands, often in various colours and patterns.
Context - Art tools, decorations
Relationships to works - I've integrated ribbons into my design work, utilising them as versatile tools for packaging and publication design. They serve as a constant reminder of the graceful and refined side of my personality, infusing charm into various aspects of my life and style.
20. Vietnamese ceramic flower vase
Significant connections, POV - A vase my parents kept since I was little. This vase has cultural significance, reflecting Vietnam's pottery heritage, and is also exported internationally, appreciated for its craftsmanship and unique design.
Visual elements, materials, and qualities - A Vietnamese ceramic flower vase with dragon patterns showcases sinuous, colourful dragons against a white backdrop. With its elegant form, this vase symbolises power and good fortune, making it both a beautiful and culturally significant decorative piece in Vietnam.
Context - Plants, flowers, decoration, cultural piece
Relationships to works - I've taken a lot of inspiration from the dragon patterns on the vase into my work, the traditional way of painting on ceramics in Vietnam. The elegant and precise craftmanship also inspired me a lot in creating any of my work.
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Week 6
Presentation
Reflection:
During today's presentation session, I thoroughly enjoyed sharing my work with my peers and instructors. I'm pleased to note that I effectively structured my presentation content, allowing me to showcase my work in a manner that aligns with my personal style. As I discussed my submission plans, valuable feedback was offered, including the suggestion to infuse more Vietnamese elements into my work. I'm grateful for this insight, which I will certainly take into consideration as I continue refining my project.
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Week 5
Task 1: Read the article by Dr Barbara Bolt and highlight the stand-out parts:
What is material thinking?
Material thinking serves as a cornerstone of an artist's production process, embodying profound critical thought and careful consideration. It acts as a tangible embodiment of an artist's intention and reflects their deep connection to their audience and community. Within this framework, craft assumes a pivotal role in shaping the conception of creative work, influencing both its form and substance. This approach transcends the physical attributes of materials, delving into the nuanced interplay between artistic vision, cultural resonance, and the intended impact on society.
2. Choose one of the lecture artworks and describe their material thinking.
Tatiana's work includes lots of multimedia where every detail is in place and where nothing is left to chance. Her work contains photography, printing, illustration and moving images. Many multi-media layerings were used to portray the diverse cultures in Brazi, where she comes from. Through the cohesiveness of every element in her project, we can see the critical consideration of how she chose to represent her cultural background, religion and artistic identity. Material thinking was taken in context to communicate Tatiana's intention and message to her desired community.
3. Choose one of your artworks and describe your material thinking.
In my first semester week project, I've curated a set of posters that delve into the profound concept of "The Balance between Dark and Light, War and Peace." This exploration is rooted in the Yin Yang philosophy, which holds a fundamental place in Asia's worldview, culture, and language. The resulting publication spans 32 pages, offering readers the option to navigate either sectionally or concurrently. Notably, the two central pages across the posters share a deep red hue, signaling a connection that urges them to be read in tandem. This strategic use of color signifies the interplay of war, ruthlessness, and violence inherent in Korean culture.
Throughout this project, I've consistently embraced a media-thinking approach in every decision. One such exploration involves Korean calligraphy, a method deeply intertwined with the story's setting (1890-1910) and cultural context. This technique aims to capture the elegant structure of Korean characters, conveyed through brushwork and black ink. This approach draws parallels between the book and the age-old Korean art of writing, expressing authenticity and uniqueness. The intent is twofold: to honour Korean art forms while symbolising the enduring power and purity of the ancient art tradition depicted in the narrative.
Importantly, each facet of this work is meticulously intertwined in a contextual manner that mirrors the story's plot. By harmoniously aligning these elements, I not only convey the essence of the narrative but also showcase my artistic and design capabilities. The resulting creation is a dynamic tapestry that authentically represents the story's essence while underscoring the depth of my skills in both realms.
4. Reference
Bolt, B. (2006) Materializing pedagogies. Working Papers in Art and Design 4 Retrieved <date> from URL http://sitem.herts.ac.uk/artdes_research/ papers/wpades/ vol4/bbfull.html ISSN 1466-4917
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Week 4
Presentation Prep:
Creatives - Example of your work
Cultural Identity
Meaningful and profoundly authentic narratives through illustrations, photography, and graphic elements.
Contextual research/ thinking about Asian cultures
Design with Asian inspired visual elements
Cherished moments tied to my Asian heritage
Showcasing family connection, Asian identities in Aoteroa
Self Expression through design
Creativity: Struggles with ideas, doubts, creative block
Feedback: Critique, processing opinions.
Rejection: Competition, resilience testing
Failure:Acceptance, growth mindset
Embracing the subjective nature to explore unconventional ideas and push creative boundaries.
Hoping to relate to other designers
Design for the people
Empathy: Understanding users’ emotions and perspectives to create designs that resonate on a human level.
Clear Communication: Delivering information and messages effectively through intuitive design elements and layouts.
Cultural Sensitivity: Recognising and respecting cultural differences to create designs that resonate across diverse audiences.
Professionalism
High Craftsmanship: Employing meticulous attention to detail, precision, and quality in all aspects of design work.
Technical Proficiency: Demonstrating advanced skills and expertise in design software, tools, and techniques.
Innovative Problem-Solving: Finding creative solutions to complex design challenges, pushing the boundaries of traditional approaches.
Creators - Influences
Kenya Hara - Graphic Designer
Kenya Hara’s minimalism, Japanese aesthetics, and the concept of “emptiness,” has shaped his own work and left a significant impact on MUJI’s design language and the broader design community. I resonate with his clean designs that drives me to craft typographic experiences that are both simple and effective.
Ren Hang - Photographer
Ren Hang hold a significant place as one of Asia’s most prominent contemporary artists.Their workembodies freedom, defiance, and intimate portrayals of China’s youth, offering a unique perspective rarely seen and high- lighting the complexities of desire, identity, and society.
Cho Giseok - Photographer
With a digital approach, Cho Gi Seok has elevated Korea’s art scene globally. Known for meticulous studio work, he crafts every detail. One artwork depicts a woman crying green plant liquid with daisies, highlighting the human-plant connection. Soft lighting and subtle colours create a nostalgicatmosphere, defining the image’s mood.
Jungie Choi (Graphic Designer)
Jungie Choi, formerly an AUT communication design student, centers her work on the cultural identity of Korea. I reasonate with her concept of celebrating cultural identity through design that not only enriches the creative field but also serves as a tool for empowerment, education, authenticity and fostering meaningful connections among diverse communities.
Communities - Creative communities that you want to be a part of
MSG Approved - Organisation
Formed by young Asian Americans and Asian Kiwis, this community stands united against Asian hate crimes during the Covid era.Their mission involves raising awareness and supporting organisations dedi- cated to advancing civil and human rights within the Asian community.
Design Insitute of New Zealand/ Best Design Awards
Presented by The Designers Institute of New Zealand,The Best Design Awards is an annual celebration of excellence in graphic, spatial, product, digital, and motion design.The awards include special categories like Value of Design, Public Good, and Toitanga, recognising outstanding contributions.The event unites the creative community, honoring designers and their achievements while fostering collaboration and recognition.
DDMMYY (Graphic Design Studio)
Kelvin Soh, creative director and founder of DDMMYY studio in Ponsonby,Auckland. An asian owned design studio that specialising in visual identity systems, branding, and modern, clean design. DDMMYY’s strategy revolves around crafting brands, storytelling, and fostering strong brand communities through meaningful engagement and creative design.
Klim (Type Foundry)
Operating from Wellington, New Zealand,The Klim Type Foundry is led by Kris Sowersby, a typeface designer.Their typefaces seamlessly blend historical insights with modern craftsmanship.Their retail collection offers fonts suitable for diverse applications, spanning from practical and small-scale use to elaborate and decorative designs.
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Week 3: Finding Contextual Information
Library search skills with Elwyn Sheehan
What context is important?
What information do I still need?
Examples:
Social, Historical, Technical, Book overview, cultural, Theoretical, Visual, Specific Details, Designer's thoughts/ writing
Where is this information likely to be held?
Book or e-book, Academic journal, Conference talk, filmed interview, studio website, magazine, image of design objects.
Broad Topic Searching
A way to search all the materials in the AUT library, including books and e-books. AUT theses and academic/ industry articles from 200+ databases.
Google Scholar to Google's subset of academic/ scholar writing, mainly articles, book chapters and theses. Always access via the Library website for more full-text materials.
Subject Specific Searching: Bloomsbury Publishing
Articles from design encyclopedias, ebooks chapter on design, designer biographies images.
Other: Artisor / DigitalNZ / Kanopy
Search for keywords- Build a collection of search keywords that describe or are related to these ideas.
Put in quotation marks and phrases.
Jump from one source to another
Check reference list/ bibliography
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SDL Artist Research - Aotearoa
Alt Group (Graphic Design Studio) - Auckland Art Gallery Toi o Tamaki
Alt Group is a renowned graphic design studio based in Auckland, New Zealand. Led by Dean Poole and Ben Corban, it's celebrated for its innovative work in brand identity, typography, and packaging. With a focus on pushing boundaries and creating memorable visuals, Alt Group's impact is felt across diverse sectors, making it a significant player in the design landscape.
The Auckland Art Gallery branding possess a dynamic balance of playfulness and intelligence through their innovative use of typography. This combination creates a visual identity system that is simultaneously playful and professional. The adept handling of type play infuses a sense of creativity and whimsy, while maintaining an overall air of professionalism. This strong visual identity system is a testament to their ability to engage audiences with a distinctive and cohesive brand image.
Klim, Kris Sowersby (Type Foundry) - An everyday typeface
Klim Type Foundry is a prominent name in typography and design. Renowned for exceptional typefaces, they strike a balance between aesthetics and functionality. Their work resonates across industries, reflecting their impact in both artistic and practical realms. Klim Type Foundry's influence continues to shape design and inspire creativity worldwide.
Klim Type Foundry's typefaces strike an engaging balance by seamlessly blending a playful essence with an accessible quality. This fusion not only adds a touch of creativity to their designs but also ensures that their typefaces are user-friendly and can effectively communicate across various platforms and audiences. This dynamic pairing of playfulness and accessibility is a testament to Klim Type Foundry's expertise in creating versatile and impactful typographic solutions.
Peter Madden (Artist)
Born in 1966 in Napier, Hawke's Bay, Peter Madden is a notable New Zealand Postwar & Contemporary artist. He works with a variety of media, including card, wood, wire, metal, paint, and inkjet photo collages. He draws inspiration from old National Geographic issues, reshaping their imagery into his own creations. Known for his meticulous detail and intensity, Madden's artworks range from surrealistic images to objects to installation. They've been likened to "microcosms" and intricate kingdoms filled with dynamic forms. In his work, new-age spirituality is merged with vanitas still-life traditions to create alternate realities rich with metaphors. While embracing themes of mortality, Madden's creations often feature moths and butterflies as symbols of fleeting life.
Lisa Reihana (Artist) - "In Pursuit of Venus [infected]"
Lisa Reihana is a celebrated New Zealand artist known for her diverse contributions to contemporary art. Through mediums like video, photography, and installation, she explores themes of cultural identity and history, often challenging established narratives. Her renowned work "in Pursuit of Venus [infected]" is a prime example of her thought-provoking approach, reimagining historical portrayals of indigenous people. Reihana's art stimulates conversations about representation and culture, making a lasting impact on the art world.
"In Pursuit of Venus [infected]" is a groundbreaking artwork by New Zealand artist Lisa Reihana. This immersive and multi-faceted work reimagines historical representations of the Pacific and indigenous cultures. Through video and digital technology, Reihana intricately weaves together narratives that challenge traditional perspectives, shedding light on the complexities of colonial encounters and cultural exchange. The title, "In Pursuit of Venus [infected]," suggests an exploration of both beauty and conflict, inviting viewers to contemplate the intersections of history, identity, and the visual representation of cultures. This work stands as a testament to Reihana's ability to provoke critical conversations and reshape our understanding of historical and contemporary narratives.
Tatiana Tavares - Saints Of Paradox
Originally from Brazil and now in New Zealand, Dr. Tatiana Tavares excels as an artist and scholar. Her award-winning illustration and design have gained recognition globally. Holding an MA and PhD in Art and Design from AUT, she teaches Communication Design at AUT University, covering design, illustration, and narrative studies. Tatiana's work delves into the juncture of decolonial storytelling and media language, exploring polyvocality and interactive digital narrative. Her versatile skills span graphic design, illustration, film, sound design, AR technology, and animation. She also collaborates with the HyperWerk Institute in Switzerland as a research associate for Cultural Spaces and Design.
Tatiana's work is a meticulously crafted tapestry of multimedia elements, including photography, printing, illustration, and moving images. This intricate layering skillfully captures the rich cultural diversity of Brazil, her origin. Through thoughtful cohesion, she conveys her cultural heritage, religious beliefs, and artistic identity. Material considerations and intentional choices underscore her message, connecting with her audience in a meaningful way.
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