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Blog Post #8

Haagen Dazs Ice Cream

I think what's so great about the typography is that it's used throughout the entire design, even down to being on the spoon. I admire that it's a stretched bold serif font that is still legible for the audience to read. I think it is effective with the stretched text because it gives the piece a rounded look to make it look like it is in the shape of the ice cream container. I think the voice is very cool and fun. It has a nice flow throughout the composition, and it's very effective. JWT Agency created this AD.

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Blog Post #7

Mcdonalds: McFlurry AD

I think what's so great about the typography is that it uses serif and san serif to create the piece. This AD also is similar to what we are doing for our fourth project this week, so it was a fantastic example for me to see and gain inspiration. I admire that it is a very cohesive work, and they incorporated all of the things that go into the McFlurry into the composition. I think this AD uses both serif and san serif font and outside elements to create the type. The voice the typography has is that you want to eat it. This AD shows you what's going into the McFlurry and makes you want to get one mixing in your toppings. The agency that created this ad campaign is DDB

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Blog Post #6

I think what's so great about the typography is how it is used throughout the entire design. I respect that they used each piece or food item within the wrap and created words for those to fill it with type as an entire composition. This is a bold san serif font used throughout the design. I would say the type is very loud due to its bold and colorful nature. It draws you into the design and follows the words throughout the piece. The agency that made is AD is Interone

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Blog Post #5

Toyota: Efficiency 

I think what's so great about the typography is the flow of the words. They used the tube of the gasoline machine to create the word "Efficiency." I think this design is effective.  I admire the creativity within this ad in class; we have been using different materials to create typefaces, and I think this is a prime example of how the techniques we are learning in class are used in the real world. This is a script font. I think the "voice" of the typography is precisely what it spells out efficient. It's eye-catching, easy to read, and very creative. This AD was made by Saatchi & Saatchi Agency. 

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Blog Post #4 Nike: Just Do It.

I think what's so great about the typography is how bold it is and how the letters are so closely spaced together there is just a little space between the letters, which I think adds more emphasis to the boldness of the text. I admire the iconic value of the font. The Nike font and logo have been a staple for the brand for decades and remain a prominent brand. "Just Do It." is a particular font known as Futura Condensed Extra Black. The voice that the typography has encourages everyone who sees the slogan and typography; although they may not want to go for that run, Nike says, "Just Do It." Dan Wieden created the slogan and typography in 1980 with the agency Wieden+Kennedy.

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Blog post #3 Chupa Chups "Impossible to take out of your mouth."

The typography within this AD is excellent; it is used to create what the lollipop should look like. I think they took a fascinating approach to the AD. The letters are bold, bubbly, and shiny to look like a lollipop. I admire the creativity of this typography down to the reflective shine each of the letters has; they made it look like an actual lollipop with the typography they chose to use.  The form of typography they have used for the logo is a custom sans-serif font. The lettering on the lollipop is a custom font as well. I think the typography has a very loud voice; the lettering is all bold and in all caps, as if the AD is screaming at you to try one of their lollipops which is what the brand wants the consumer to think. Suarez and Clavera created this AD.

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Volkswagen Think Small- Standalone Print AD 1960

What's so great about the typography on this AD is that it connects and relates directly with the AD theme to sell a small car and sell the idea that small is better. I love the typography in this AD because it's so simple however the AD says a lot by not saying much at all. The typography that is used within this AD is a specific font. The font that is used is a san serif font. I think the voice portrayed is small, but the overall voice of the AD is huge. The point of the AD was to be completely honest and change the viewer's perspective on smaller vehicles at the time, and I think the typography chosen does just that. This AD was created in 1960 by the advertising group Doyle Dane & Bernbach, also known as the DDB. 

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ScrapBook 1

Coke: Share a Coke AD campaign print

What's great about Coke's typography is that it relates to how Coke pours out of the can shown in their other media advertisements. I admire the flow of the lettering with each name throughout this campaign. It is well-spaced bold lettering with a slight cursive feel. Cokes typography within its logo and names on the bottles is a form of Spencerian Script. This script gives the logo its more rounded flowing ends on some of the letters. I think the voice that the typography has is calm and happy; when you think of having a Coke or with this Ad campaign sharing one, it gives you a sense of joy to be sharing the goodness with your family or friends, which is represented in the smooth flow of the typography. Coca-Cola partnered with Oligvy and Mather Australia, an advertising agency, to create the Share a Coke campaign back in 2012.