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We looked inside some of the posts by trent-kolasa-blog and here's what we found interesting.
Average Info
Notes Per Post
4
Likes Per Post
4
Reblog Per Post
0
Reply Per Post
0
Time Between Posts
3 days ago
Number of Posts By Type
Video
1
Photo
12
Text
4
Last Seen Tumblr Blogs
Fun Fact
After the announcement of the deal with Yahoo!, there were 170K signatures of unhappy Tumblr users petitioning to prevent the sale in 2013.
Photo
Story board, I am working on a text base piece, but this is way too much information for a short video so I need to focus on the problem and the solution to get my point across in the cleanest and best way.
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About Face Questions.
About Face Questions:
1. What are your goals or marketing objectives?
· My goals for this product are to help spread the awareness of lead being within our water supply while also having a way of alerting my users about the water they may soon drink. Notifying them if there is lead in their water so they can avoid it and remain healthy for years to come as lead can cause illnesses in the long run.
2. Who are your target audiences?
· For my target audience, I am looking at college students and staff along with those who may consistently travel from place to place. The age ranges from 18-35. The demographic consists of men, women, and those in between. For the wage demographic, this product will be for those within the middle class or anyone who is concerned about the water they drink. The goal is for this product to be affordable so the vast majority can purchase it.
3. What sort of content does your audience find useful or entertaining?
· My audience will consist mostly of college students. So this question can vary vastly between each individual. Something which most, or almost all, college students have in common though, is they will most likely have a water bottle on their person to keep themselves hydrated as they are going throughout their days between classes and events.
4. How would you like to affect the social media conversation (e.g. what would you like people to be saying about you)?
· For the social media conversation, I would be more than happy to see how the community reacts to the water bottle and if there have been any water sources in the city which have went positive for containing lead. If so, I hope the community would post and talk more about the problem beneath our surface which is causing our water to have lead within it.
5. Are there any current consumer impressions that you want to capitalize on, challenge or overcome?
· When it comes to consumer impressions, ones I would want to capitalize on would be students needing a water bottle to carry with then throughout their day. Challenges which will come up is competing with other water bottle companies for affordability and longevity when it comes to having a water bottle. My product will have to stand out among the competition to grab the consumers attention.
6. How would you define the brand experience the media should convey?
· I want the media to convey my brand and product as new way of detecting where leaded water is most concentrated within the city. How it brings awareness to a problem we as a civilization created below our feet and ho my product is here to help keep safe and free from lead so there are no health complications in the future.
7. Is there any relevant background information, history or other issues relating to your product or brand that you would like to share with us?
· For the products history, it is still fresh and in the making so there are currently no known issues recorded with the product.
8. Is there any market research you’d like to share with us?
· From the market research, I did not come across any specific water bottles which would be able to detect lead within a water source when the bottle is filled. I came across bottles with water filters, and water testing meters, but nothing exactly like my brand which will alert the user of lead in their water.
9. To what extent are you seeking a measurable action on the part of your customers vs. an overall branding experience?
· For the overall branding experience, I want my product to grab the attention of my consumers. I want it to be easy to understand and to be able to stand out among the competition.
10. If you are looking for a measurable action, what sort? Making a purchase? Requesting a catalog? Subscribing to your email list?
· For measurable actions, as where this product will be sold, I plan on sales taking place in department stores and online retail such as amazon.
11. Where will the media be placed? Your corporate web site? Social networks? Video sharing sites (such as YouTube)? Podcasts? DVD’s
· The media for my product will be placed upon a corporate website and the current social media website, Tumblr, which is currently being used through the creation of this project.
12. Do you currently use video on your site or for social media marketing social media? If so, how?
· At this moment in time, I will be using video to promote my product, it is still in the works, but the video will be and advertisement/awareness video about water and lead. These videos can be used I social media sites such as Instagram and Facebook.
13. Do you plan on doing any paid advertising or paid PR to draw attention to this media?
· Currently I have no plans for paid PR or advertisements.
14. What social media and email assets do you currently possess?
· Currently the social media assets which I possess is a Tumblr and Pinterest account. With email assets consisting of a Gmail and my personal outlook and school emails.
15. Is there any specific data or metrics that you would like us to collect or measure?
· When it comes to collecting the data, which would hopefully bring more awareness to the problem below the surface, I would hope to see which locations within the city are more consistently testing positive for lead from my water bottle detecting it. In this I hope my product brings more light to a hidden issue.
16. Are there any existing marketing partners (advertising agencies, social media marketing firms, PR groups) that we may collaborate with?
· For marketing partners, I could see this product doing well with social media marketing such as Facebook and Instagram. This is because the target audience I am trying to reach, the audience being college students, are active on these social media platforms.
17. Do you have any unique assets or attributes that we might wish to utilize in this project?
· The unique assets within this project involve the lead detecting logo which is placed upon the bottle. The material which the logo is made from will react to certain amounts of lead and change color if a certain amount of lead is detected within the water.
18. Are there any video campaigns that you want to share as a reference?
· Video campaigns I would like to share will show where the inspiration for our lead detecting bottle came from. The video media involves research on the topic of lead within our water, how got there and possible solutions. Currently though, many of the solutions are expensive and could take many years to complete.
19. Are there any mandatories or legal issues of which we should be aware?
· For my product there are no legal issues which some to mind our produce is safe from harmful chemicals with no issues of chemicals leaching into water, and our bottles are free of BPA’s.
20.Are there any stories about your company that you think would be well suited to documentary storytelling?
· When it comes to storytelling, I believe the best way to tell a story about the company is how it started and what inspired the idea to come about.
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These are the next notes and updates which are to be made on my current version of my product wrap. Many of which are currently in progress.
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Based off critiques, these were some notes written down on my wrap for my product with further updates and adjustments to be made.
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Here are some prototype variations for the wrap of the container which my bottle will be provided with. I wanted to keep it clean and clear. There were some variations I tried with some patterning, which I feel turned out well.
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