tracygrad602

[tracygrad602]

CV page

[tracygrad602]

Reflection

I actually changed almost the whole content of the individual assignment, including brand positioning, target market, brand logo, packaging design, etc. I learnt a lot from it, such as colour matching, how to make a Dieline and packaging, and constantly printing to test the feasibility of the packaging. This was not possible without the group working together, which inspired me a lot. The important thing is that in this process of gradually building up design ideas and getting my designs into shape, I learnt how to connect with the brand's main idea and present the brand's style and charm, which is something I need to learn more about in my subsequent research.

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Photo manipulation with photoshop

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Packaging design print out look

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Adverts mockup

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Changes

Product/brand positioning 

Brand name and logo

Typography 

Packaging Die line

Colour palette

Packaging design

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Packaging mockup

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Instruction and the final look of the package design 

I have put the instructions in both languages (English and Chinese) on the back of the outer packaging to make it easier for foreign and Chinese customers to read.

Instruction: The Chinese New Year has an interesting legend that the New Year beast is an ancient beast that comes out during the New Year to wreak havoc on the world, so the Chinese put up red spring scrolls, hang red lanterns and wear red string to ward off the New Year beast and pray for good fortune. Colour red in China represents festivity, liveliness and peace, Ping An means peace. The red string represents good fortune, a sign of peace and good fortune in everything, to take away bad luck, to ward off illness and to pray for good fortune.This Ping An string is 33cm long which is adjustable in length and can be worn by adults and children alike. A perfect gift for your friends and family, signifying peace and blessings.

在古代，年兽在新年期间出来为非作歹,为祸人间，人们便通过贴红春联、挂红灯笼、系红绳以抵御年兽，祈求好运。为什么红色具有这些意义呢？因为红色在中国代表着喜庆、热闹与祥和。红绳代表着好意头，什么事都平安、顺利的兆头，把不好运气带走，意味着驱病除灾，祈祷万事如意。这条平安绳长33厘米，可以调节长度，可以调节长短，大人小孩都可以佩戴。这是一款十分适合赠送给亲朋好友的礼品，寓意着平安与祝福。

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Print test

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Die line improvement

In the latest version of the die line, I have modified the design of the back of the outer packaging by removing the circular hole to save space for instructions.

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The traditional red colour scheme is more reminiscent of the Chinese New Year and when dealing with foreign customers, a bright and traditional colour scheme is more likely to highlight the focus and features of the product.

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Green background colour tests

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No place for instruction, perhaps abandon the zodiac illustration on the back of the package.

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The elemental production of clouds and the packaging production process

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Colour matching

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Final dieline, inner package and outside package

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Zodiac sketch by Procreat