tori-typo-arvc315-blog

[tori-typo-arvc315-blog]

Final poster design

[tori-typo-arvc315-blog]

My protest of “Ugly Tourists” plans to target people who are planning trips abroad without acting any differently than they would at home, regardless of culture differences. I knew right away that I wanted to display my information like a scientific chart. I altered an image of a stereotypical American tourist by reducing the colours to about four to give it a cartoony appearance. The colours ended up being mostly variations of red and blue, which reminded me of postal service colours, which in turn influenced the overall design and font choices a lot. My poster design uses travel stamps and air mail motifs to tie into the tourism/travelling content. Overall, I wanted to poster to feel loud and borderline tacky, just like the stereotypical tourist. My title uses Brushed font to imitate the graffiti that tourists often add to monuments. As recommended in critique, I moved the word Ugly to the right to improve legibility. The content font, OldNewspaperTypes, is meant to feel like retro airplane tickets or passport documents. Another suggestion was to add more hierarchy to the information; I did this by adding a stroke to the type that I felt was most important for tourists to change in their behaviours. The poster is printed on photo paper as a nod to vacation photos.

[tori-typo-arvc315-blog]

I think I enjoy researching a little too much.

[tori-typo-arvc315-blog]

Another variation with “the ugly tourist” in various languages across the top. Ultimately discarded for being too busy.

[tori-typo-arvc315-blog]

SO MY COMPUTER DECIDED TO DELETE ALL THE WORK I HAD GOTTEN DONE LAST CLASS. TOP PIC IS WHAT I HAD, BOTTOM IS WHAT IT REVERTED TO. I LOVE TECHNOLOGY.

[tori-typo-arvc315-blog]

Font choices

[tori-typo-arvc315-blog]

OneThing Rationale

For my OneThing, I chose to research cinnamon. Cinnamon as a spice has a rich history in both society and medicine. My booklet was designed with stacked page sizes to resemble the layers in a rolled cinnamon stick. 80 pound glossy text stock was used for its likeness to leaves. The colour theme was sampled directly from images of cinnamon in various forms, with a complementary blue to balance the hot reds and browns. The variety of values also gives an implicit hierarchy. I used two serif fonts for historicism and their legibility with a sans serif accent font for clean, modern lightheartedness. Text alignment with other text elements was paramount throughout the booklet. A few different typographic styles were applied to the pages, both to accurately portray the information given and suit the page size, and to explore design elements that I may not have been familiar with. My general target audience for such a book would be scientifically minded with an interest in practical application of natural remedies. Reliability and provability, or the “tried-and-true”, were the biggest sources of inspiration while researching. Overall, my booklet comes across as an infodump sort of handguide to cinnamon.

[tori-typo-arvc315-blog]

Why does the last page always take the longest?

[tori-typo-arvc315-blog]

And there are 11 more like it.

[tori-typo-arvc315-blog]

Poster redesign mini-project

Typography problems: too many fonts, unclear hierarchy, messy alignment and organization

[tori-typo-arvc315-blog]

Booklet style tile/moodboard

[tori-typo-arvc315-blog]

Booklet layout formatting

[tori-typo-arvc315-blog]

Booklet layout formatting

[tori-typo-arvc315-blog]

Booklet layout formatting

[tori-typo-arvc315-blog]

Booklet folding option 5: stacked page sizes #arvc315 #typography #onething #process #cinnamon

[tori-typo-arvc315-blog]

Booklet folding option 4: rolled #arvc315 #typography #onething #process #cinnamon

[tori-typo-arvc315-blog]

Booklet folding option 3: accordion with foldouts #arvc315 #typography #onething #process #cinnamon