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Instagram Mockups2

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Instagram Mockups

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ICON CHANGE

I also changed the icon. The previous image of the girl didn't fit my activities very well, so I replaced it with the boy with his hands in front of his face that I drew before. So when people see this illustration, it will be easier to understand my project.

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COLOR CHANGE

I made some changes in the color. My previous yellow was too pale, so I chose a brighter color. I also made a little change in other colors.

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Integrated Awareness Campaign Collateral (Environmental)

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Tote bag mock up ideas

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This is what I thought of in Illustrator. I added my campaign name in the middle because I haven't finalized my campaign slogan. I think I can add ethics and values to my campaign. I really like using yellow here because it feels warm and powerful. So I set yellow as the background as the main color, and then matched it with pink, blue and green.

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Regarding the appearance anxiety survey, I found that many people’s anxiety comes from the evaluation of others. I think everyone’s appearance is determined innately, and we should accept it instead of being a "weapon" to attack others. So I wanted to launch a slogan "Stop attacking other people's looks, body, skin color".

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Collateral: hat concepts

I plan to use a hat as my Collateral. The pattern of the hat is a pattern in the previous design. It is a pattern of icon+title, which can promote my campaign concisely and clearly.

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Bus Shelter mockup designs

Collateral: Developing  poster

I think posters are the fastest way of publicity, so I made several representative posters to publicize. I am quite satisfied with the result. I like this soft tone very much, and these colors look great together.

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Poster Illustration Mock Up Idea

This is what I thought of in Illustrator. I added my campaign name in the middle because I haven't finalized my campaign slogan. I think I can add ethics and values to my campaign. I really like using yellow here because it feels warm and powerful. So I set yellow as the background as the main color, and then matched it with pink, blue and green.

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Improve the sticker:

 I have made some improvements to the previous sticker. A slogan is added to the pattern of the sticker to make the whole image look more complete and full. I tried many different fonts when it was time to add the slogan. In the end I chose WTR Gothic Open Shaded. From the choice of size, kerning have been changed. I got a more satisfactory sticker.

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Sticker idea:

I want to design a sticker, and the visual assets I drew before can be added to the design of the sticker.Then put stickers on mirrors, notebooks, backpacks, whatever.This is a way to call on people to accept their own imperfections and refuse to worry about their appearance.Don't let the media -- movies, ads, catwalks, social media apps -- sell you anxiety.

Concept of the sticker: THE element I designed is an anxious person covering his face with his hands, not wanting to be seen by himself and others.In the later stage, I will add some slogans from the campaign."Stop appearance anxiety."

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Typography Testing： campaign title typography

In the test of Typography, I used many kinds of materials to design, including stickers, paintings, combination of text patterns and handwork, etc. I have gained a lot of ideas from these tests.

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Determine the title of the campaign

I came up with some headlines for my campaign by looking at the main keywords related to my campaign and expanding research on those keywords.By sifting through these headings.In the end, I chose Stop Appearance Anxiety because I thought it was an easy name to understand and well supported my call to action.

slogan

Happy! Not defined by others! Live yourself!

Makeup and no make-up are my freedom

You can have your own preference for beauty, but beauty cannot have only one standard.

Stop attacking other people's looks.

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I obtained some data through researching some articles, so I turned these data into some visual information charts. This makes it easier to show these data to the audience.