tides-of-trend-blog

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The Youngman JNP6250G is believed to be the largest bus in the world, capable of transporting up to 300 passengers. The first of the buses will be deployed in Beijing and Hangzhou, using dedicated highway lanes.

300 passengers! That's insane - The bus I take is overcrowded with 15 people.

Chur www.trendwatching.com 

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This idea is bizarre but cool - Learn Mandarin the sexy way. Basically attractive asian girls teach you mandarin. 

Check the website for a laugh, I don't think Id be able to take it seriously enough to learn - a bit to distracting, innovative none the less. 

http://www.sexymandarin.com/

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Check out some amazing architecture from chinese based MAD architects.

Further work:

http://www.i-mad.com/#worklist

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China

http://www.trendwatching.com/trends/madebetterinchina/

If Chinese creativity ever gets truly unleashed, well, then we ain’t seen nothing yet! Hyper competition may need a new definition, as MADE IN CHINA is traded in for MADE BETTER IN CHINA. 

Drivers:

1. Urban boom - 

Urban household disposable income is expected to double between 2010 and 2020 (Source: McKinsey, March 2012).

In 2010, China had 18 million households with an annual income above USD 16,000. By 2020, this number will be 167 million households. That's nearly 400 million people (Source: McKinsey, March 2012).

The outcome? A massive, sophisticated urban Chinese class of CITYSUMERS, with a massive demand for high quality goods and services.

2. Best of the west in the east

The demand for high quality goods and services has been met (more often than not) by Western brands trading on the status that comes with their heritage. Indeed, Western brands have scrambled to not only sell to Chinese consumers, but to pay homage to them. With special ranges or products that are MADE FOR CHINA, or by rolling out the RED CARPET to Chinese consumers around the world.

Both of which have set the expectations of Chinese consumers, and given Chinese brands and entrepreneurs the inspiration and confidence to step forward, while still remaining mindful of the need to match – or exceed – the standards of quality set by the very best of their Western counterparts.

3. Global brain

The impact of the Great Firewall of China is well-documented, but China is connected. With over 513 million Internet users (compared to 245 million Americans online)*, Chinese entrepreneurs and consumers are part of the GLOBAL BRAIN: frantically feeding off (and adding to) global consumer culture and creativity. 

Please & thanks to  www.trendwatching.com

[tides-of-trend-blog]

Implications

NEWISM is creative destruction, hyper-competition, globalism, consumerism on steroids and a celebration of innovation, all in one. For brands, new and established, it boils down to capturing and holding consumers’ attention. While consumers' attention spans might be shorter and shorter, the rewards can be instant and massive. And it's not like you have any choice anyway ;-)

www.trendwatching.com

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“Social status will come from being in-the-know, and from being part of the 'new'.”

www.trendwatching.com

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http://www.kickstarter.com/projects/1630646578/guts-of-glory-the-boardgame?ref=home_spotlight

Awesome game - bringing back board games old school style.

Also check the artwork, dope.  

[tides-of-trend-blog]

NEWISM

Definition:

The ‘new’ has never been hotter, as the entire world, from emerging to mature economies, is now creating new products, services and experiences on a daily, if not hourly basis, in every B2C industry. Which moves 'new' from being a tired marketing ploy by ‘old’ brands ('new and improved!'), to a genuine, exciting proposition for consumers.

http://trendwatching.com/trends/newism/

 www.trendwatching.com.