thesunsetboy

[thesunsetboy]

Stressed about something that won't matter in a year's time

[thesunsetboy]

Breaks my heart we spent so much time drifting apart I Wish You Well

Love You Always. 

[thesunsetboy]

[thesunsetboy]

[thesunsetboy]

[thesunsetboy]

mannnnn this ones crazy - picture tells the story 

[thesunsetboy]

[thesunsetboy]

[thesunsetboy]

[thesunsetboy]

[thesunsetboy]

[thesunsetboy]

Venus de Milo at the Louvre about to be evacuated at the beginning of the World War II (1939), photographed by Angèle Dequier.

[thesunsetboy]

Weird feeling to crave a cuddle. I guess that solves the anxiety of being alone.

[thesunsetboy]

– Paula Green – as she goes on a hunt to discover the essence of an ad that would not only stand the test of time, but that would transform the fortunes of a struggling company. Avis had been stuck in second place in its rent-a-car category and had been losing money for many years. It’s President Robert Townsend had an enormous amount of respect for the agency Bernbach had built, and the work they were doing at the time. He believed it was revolutionary.

In fact, he was so bought in that he famously said, ‘whatever you make we’ll go with.’ That carte blanche was every creatives dream. Avis went on a “We Try Harder” tour across the United States, to impart the important message to every employee that the fate of the company rested in their hands.

[thesunsetboy]

What a tagline. Judy Potras, the lady who wrote it has been cited as saying in the New York Times in 1979:

“We had a local bread, real Jewish bread, that was sold widely in Brooklyn to Jewish people. What we wanted to do was enlarge its public acceptance. Since New York is so mixed ethnically, we decided to spread the good word that way.”

The ads were delivered throughout the New York subway system and became so popular they were eventually sold as individual posters.

[thesunsetboy]