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Learn How Digital Marketing Strategies Can Help Your Hotel Post Covid-19?

1. Content creation and distribution:

The Pandemic has hard hit the hotel industry worldwide as the travel restrictions, social distancing, along with safety, and hygiene concern became a clamant question of the decade.

The struggle against the pandemic resulted in the ceasing of operations of the hotel and food industry, seeing no way out and waiting for the unlock phase to get started again, hotels found it difficult to survive in these tough times.

Now, we all are moving to unfold the unlock phase periodically, it has now become a challenge for restaurants and hotels to gear up for the battle to increase the footfall keeping in mind the safety guidelines.

To adjust with the new normal you have to have exceptional digital marketing strategies for hotels considering the current situation and the changing consumer behavior. Digital marketing for hotels has been a  boon for many restaurant and hotel owners to survive in this pandemic.

Let me tell you how?

Amidst the travel restrictions preventing people from stepping out of their house, online shopping becomes the savior for many businesses and customers as digital marketing helped to bridge the gap between customers and businesses.

So let’s understand the digital marketing strategies that can help your hotel to get more sales.

1. Content creation and distribution:

Increase your online presence more these days, make content marketing a part of your digital marketing strategy as your customers are online and they are searching for the best choice, you should provide them a strong reason to choose you.

Add social media marketing to your restaurant marketing plan as it can do wonders if planned and integrated with effective content marketing strategy, leverage the power of content as we know content is king.

kninnb   e design.

Focus on the presentation by selecting attractive themes and designs.

Keep the mobile-first approach and ensure that your website is mobile-friendly.

Focus on quality content with regular updates.

3. Strategize And Plan For Online Reputation Management (ORM)

Restaurants are struggling to provide the best services to the customer as the situation is volatile and sometimes it gets difficult while complying with the norms.

This could hamper your customer service and can land you in unwanted situations.

So, here is how Online reputation management can help you to deal with such scenarios.

let us understand the term online reputation management system as to how the brand’s online presence and reputation are maintained and how it interacts and deals with their customer’s responses online.

ORM comes into the picture when a business finds it hard to maintain a healthy and positive online presence of its brand, in order to achieve this you need an exclusive online reputation management strategy.

Imagine if a customer puts a negative review about your hotel on social media profiles or on any other online platform, this situation should be dealt cautiously.

For this, you have to have an effective ORM strategy for this you can hire an expert online reputation management agency that will help you deal with this situation in an efficient manner by addressing the comment or the review with an appropriate response that saves your reputation with the least possible damage.

Quick Tips

Plan an Online Reputation Management strategy with experts.

Hire the best Online Reputation management agency

Keep your responses and interaction with the customers in a healthy and positive manner.

Watch your response time and message (Language).

4. Email Marketing Will Get You Winning:

Email marketing is a more personalized way to reach your targeted customers and has an amazing conversion rate.

You might have heard “Hey gone are the days of email marketing”.

Let me tell you its totally wrong, it is nothing more than a popular myth, if you have a look around you will see those leading players viz. Dominos, Pizza Hut, Zomato, and Swiggy in the food industry are leveraging email marketing to its optimum.

Their email campaigns are doing great in the pandemic amidst the slackening pace.

So, Why not give it a try?

Quick Tips

Plan an Online Reputation Management strategy with experts.

Hire the best Online Reputation management agency

Keep your responses and interaction with the customers in a healthy and positive manner.

Watch your response time and message (Language).

Here are a few stats that prove why email marketing strategy can be a game-changer for you

There are around 3.9 billion daily email users.

Nearly 73% of millennials prefer communications from businesses to come via email.

The Marketers who used segmented campaigns noted a whopping 760% increase in revenue.

Digital marketing has shifted the momentum of doing the business effectively, in the fast-paced digital world one has to adopt several digital marketing strategies to be on top of the business.

If you are the one who feels that your business must achieve the desired stature, and you are looking for a partner to get you there, then let me tell you The blue Intellect is one of the best digital marketing agency in Pune to help you with all your digital marketing needs.

We have the best team to handle your digital marketing needs, we don’t just claim to be the best, we prove to be the best.

So why wait, plan your digital marketing for business with us!

And, if you are the one looking for quality, performance, and trust then The Blue intellect is the right choice for you.

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How Social Media Marketing can help skyrocket your Real Estate Business?

Social Media Marketing is the biggest and most trending form of marketing. Digital technology has given a unique vision to look at social media, especially for advertisers. Irrespective of your type and size of business, social media welcomes you warmly for all your marketing strategies.

The traditional ways of cold calling, posting ads in newspapers or pamphlets for inducing audiences to buy a property have begun to become obsolete. The marketing strategy for real estate agents has changed rapidly over time. Digital Marketing has become the most integral part of advertising for all realtors. Having Social Media Marketing plan for real estate in the realtors’ armory has proved not only beneficial but also yielded fruitful results.

According to the source, (https://en-gb.facebook.com/business/industries/real-estate), 79% of people use online resources to look for their dream house while 33% of millennials spend nearly 14 hours a week on social media to meet their precise housing search.

The stats indicate that having social media marketing ideas for real estate is an ocean of opportunities for all realtors to skyrocket their business.

Nearly 77% of realtors are actively using social media as their advertising platform and 47% of realtors have discovered that social media has given the highest quality leads compared to other sources.            

Social Media Marketing for real estate companies is an absolute goldmine! Let’s dive into how different social media platforms will help you grow your real estate business.

Facebook

Facebook Marketing is the most popular social media marketing strategy for any business. It is the top pick of realtors’ marketing arsenal. The biggest reason Facebook marketing being realtors’ top pick marketing tool is because of its numerical stats and detailed targeted audience.

By adopting Facebook marketing for real estate realtors can see detailed analysis in the form of numerical of a campaign. Later on, a change in strategy can be brought in by optimization. With Facebook, a realtor can target an audience in which he or she wishes an advertisement to show to a specific group of people to generate high-quality leads.  Facebook Ads can also be targeted based on age and income.

Instagram

By posting compelling videos and photos on an Instagram page a realtor can attract an audience the most. Instagram is all about quality visuals irrespective of the form such as photos, videos, etc.

By running Instagram ads by precisely optimizing the campaigns a realtor can generate a lot of high-quality leads. Instagram Marketing for real estate is Sanjeevani.   Instagram is used mostly by boutique or luxurious real estate businesses. Adding content to Instagram stories allows your audience to know more about your business such as offers, on-going sites, timings, etc.

LinkedIn

As we all know LinkedIn is the best platform for B2B marketing. LinkedIn Marketing for real estate can be used to build a corporate network.

Advantages of Social Media Marketing for real estate business:

Building a Brand

With crores of people being active on social media, it is one of the finest platforms to build your business a brand. Staying active on social media and posting helpful and relevant content appeals to people to trust you. This builds your reputation and brand. People love to follow real estate business pages if the content seems useful to them.

Reaching potential customers

The reason being social media marketing for real estate has the upper hand over traditional marketing because of its ability to reach up to potential buyers. With advertising campaigns, you can optimize the campaigns for your potential audience. A realtor is also able to see the detailed analytics of a campaign which includes demographics, location, etc.

Cost-effective

Managing social media marketing certainly requires fewer funds compared to other forms of marketing.

High Return on investment

Reaching potential audiences, cost-effectiveness is one of the biggest salient features of social media marketing. These premium characteristics lead to a high Return on Investment helping your business touch new heights of success.

Saves Time

Social Media Marketing for Real Estate Companies does what they expect to do from their salesperson. Instead of physically visiting numerous locations a realtor can advertise to a specific location where the potential audience lies. This naturally saves time.

Generate high-quality leads

As we discussed above, Social Media Marketing for real estate generates more potential leads compared to other forms of marketing. This is because the campaigns are specially designed for the people who are interested in your business.

Increases Website Traffic

Posting frequently on social media pages about blogs, videos, etc. will certainly see a rise in the number of website traffic. This also adds additional support to the ongoing SEO.

With numerous festivals and auspicious occasions on the line, it is the best time to kickstart a Social Media Marketing Strategy for Real Estate Business. This is the period where the most of potential audience is converted into sales. So, why wait? Let us begin from now onwards!

Choose the Best!

Remember, Social Media Marketing is a coin that naturally has two sides. If not managed properly can do disaster for your business. Playing with safe hands regarding social media marketing is always a mature decision.

Safe hands mean hiring a social media marketing or digital marketing agency to manage all your activities on all the digital platforms.

People of Social Media Marketing agencies know the best dos and don’ts of social media. Therefore, it is always better to work in collaboration with the social media marketing company as it minimizes the risk and they are the primary duty performers of it.   The Blue Intellect is one of the Best Social Media Marketing companies in Pune meeting all your expectations at reasonable prices.  The Blue Intellect can do wonders to boost up your business sales.

Why The Blue Intellect?

Industry Experts

Highly Experienced

Affordable Pricing

Timely-delivered projects

Works for B2B and B2C businesses

Responsive

Result-oriented functioning

Dedicated Team

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What Is Search Engine Optimization & Why Your Business Needs SEO In 2021?

Increase website traffic:

SEO Search engine optimization is one of the vital aspects of digital marketing, it’s widely known as (SEO) in the industry, you would have often heard of digital marketers talking about SEO.

This is because Search engine optimization in digital marketing is one of the crucial parts of the strategies ever implemented.

A business having a website and a strong SEO strategy would definitely hit the jackpot. The only thing is you need to have the best SEO expert to guide you to the victory spot.

Let us understand first, what exactly the term search engine optimization means.

What is Search Engine Optimization?

It is the process of increasing the quantity and quality of web traffic to your website through organic practices and boost the search engine ranking of the website.

How does SEO work?

The results are organic (Free) and often listed cleanly with no ad tag on them.

Have you ever wondered when you type a certain query in the search engine and proceed, you are left overwhelmed with the tons of results displayed on the screen in no time?

This is because search engines like Google and Bing use bots to crawl millions of webs pages indexed on it and come up with the best possible results that are a close match with the query.

How does an SEO result look?

The results are organic (Free) and often listed cleanly with no ad tag on them.

Refer to the below image:

Now, let us understand how important SEO is for businesses?

Increase website traffic:

SEO contributes to increasing organic traffic which is the major part of traffic to the website. Off-page SEO activities that are implemented to enhance the website’s visibility through unpaid methods contribute to higher search engine rankings.

Higher rankings ensure your website gets the majority of the web traffic. The increase in website visitors will boost engagement, increase brand visibility and support the conversion goals.

Help in building a user-friendly website:

On-page SEO activities are focused on making your website user-friendly, this will help you build a website that is faster, smoother, and responsive.

SEO-optimized websites ensure a clean and simple viewing experience that makes your website a viewing treat for the visitors.

This in turn contributes to higher user engagement and a decrease in bounce rate.

You can take the help of the best SEO marketing agency to develop an uncluttered and well-structured website for your business.

Supports the sales cycle:

SEO tactics help your website to rank on top in SERP that helps your website to fetch more traffic, and a well SEO optimized website will help in more building a strong customer base.

Being visible in front of customers exactly when they are searching for your products and services will bring in more leads, increasing the chances of conversion.

What you need to do is, find a professional SEO agency that provides excellent Google SEO services.

As simple as that!

Cost-effective marketing strategy:

Everything comes with a price, but SEO is way cheaper when it comes to cost comparison with other marketing strategies.

It is considered one of the best ROI marketing strategies ever, and then it’s always beneficial for businesses that have an economical budget.

There are tons of affordable SEO agencies that offer the best SEO package suitable to your budget.

Builds credibility and trust:

For a business, building trust and credibility is one of the key goals, as this helps in building a strong brand perception in the market.

People view websites that rank higher in search results as the most trusted and credible sources of information.

It is seen that website ranking on the first page of search engine accounts for more than 71% of total web traffic some sources say it’s more than 90%.

Isn’t it amazing, to have such a huge benefit that the right SEO strategies bring for any business?

Conclusion:

If a business has a website then it is a must to have a perfect SEO plan in place, as you would not like your website to be missing on such great opportunities.

It could seem to be a strenuous task to find the best SEO company, but it’s worth the effort, simply search for an SEO agency near me or a leading SEO firm, and you will see one of the best agencies on the list.

Why select The Blue Intellect as your search engine optimization partner?

The Blue Intellect is one of the best content writing agencies in India with a vast experience of creating various types of content for different industries, we have a team of the best content writers in India that craft compelling content.

We provide unmatched quality at affordable prices!

Reach out to us now, for the best content writing and content creation services.

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Why is content marketing important for your business growth in 2021?

People love brands that interact and engage with them, and no doubt, content helps in establishing a strong connection between you and your target customers.

People find it difficult to connect and resonate with a brand that always focuses on selling rather than helping.

In the present day world, think about ‘why’, why top brands are consistently sharing content massively?

It’s not because they want to, it’s because they want to establish a strong brand personality. It’s about connecting, sharing, engaging, and growing along.

Content marketing for business is important because it helps to educate your customers and answer their questions.

Sharing content with a purpose to help people, builds trust and credibility about the brand. People are always looking forward to consistent high-quality content from their favorite brands.

What is Content Marketing? Content marketing in simple words is a strategy to attract, engage and retain a clearly defined audience, by creating and sharing relevant content such as blogs, articles, images, videos, and podcasts on various content distribution platforms.

To be specific, let us understand in detail how and why content marketing is so beneficial for brands in today’s age.

Benefits of content marketing:

Builds brand awareness

There is tremendous competition among brands to grab the attention of the people and the one who wins is the one who publishes consistent valuable content.

 Quality content helps you build authority in your niche and increase           engagement with your audiences.

 People begin to identify you and make perceptions about your brand         based on the quality of content you publish.

If the content is high in value it increases the chances to get a significant amount of shares from your followers hence increasing brand awareness.

Establish brand authority and increase trustworthiness.

Publishing relevant high-quality content that helps in solving your customers’ pain points will help you establish a sense of trustworthiness in the market.

The more you engage and interact with the content you publish will establish you as an authoritative voice in the industry, consistent valuable content will help you in building strong brand identity in the market.

Increases search engine visibility:

Google loves websites that produce consistently high-quality content, It is seen that websites that post blogs regularly and update their website with fresh valuable content have increased their position in search engines.

Increase social media engagement:

Grow your brand’s social media accounts, increase followers on social media and build a strong community of loyal fans across social platforms,  with the help of value-rich content worth sharing that helps to build a strong brand voice.

Generates more leads:

Crafting targeted content to inform, educate and persuade them to make a purchase can help you generate a good amount of leads.

The valuable content that you are publishing will naturally help your audience in their buyer’s journey.

 Content can drive people to your landing page with the help of relevant CTAs strategically placed within the content.

Content Marketing Challenge:

One of the toughest parts here is content creation, sometimes brands struggle to create relevant content that’s aligned with their branding goals.

To get it right you need to have a strong content strategy to help you get your content marketing efforts in the right direction you need to understand your target audience, platforms to share the content, and specific goals you want to achieve.

How you can overcome these challenges?

Hiring the best content marketing agency that will help you strike the perfect balance in content creation and content marketing that will help you achieve high-end results.

Why Choose The Blue Intellect For Content Marketing Services?

The Blue Intellect has an experienced team of content marketing experts and content creators specialized in high-quality digital content creation. We are specialized in B2B content marketing, B2C content marketing, website content creation, ecommerce content marketing, and video content marketing.

We produce high-converting content with unmatched quality to ensure your voice is heard across platforms. You can always reach out to us for high-quality digital marketing services.

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