the-fashi0nindustry

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Within fashion marketing we researched jobs within the fashion sector that we found interesting and potentially our future careers.

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We conducted a market level research on the 6 market levels. I researched low high street and high street. I would have the levels of haute couture, Ready to wear, Designer and upper high street however my team members are not getting back to me with the work.

[the-fashi0nindustry]

We conducted a market level research on the 6 market levels. I researched low high street and high street. I would have the levels of haute couture, Ready to wear, Designer and upper high street however my team members are not getting back to me with the work.

[the-fashi0nindustry]

Within fashion marketing we learned about the damaging effects of fast fashion and its detrimental effects upon the planet. Due to the convenience of online shopping and the constant pressure of never ending advertisements on social media platforms such as TikTok, instagram and QR codes the trend turn around has increased a dramatic amount resulting in the fad of fast fashion. 

This is detrimental to the environment as the fashion and textile industry contributes (in accordance to World Bank) about 10% of the total global emissions. This is a staggering number when understanding that to limit the effect of global warming to below 2 degrees by 2030 would take 50% less emissions. This is largely due to fast fashion. Despite this Vivienne Westwood has been enacting a 3 Scope plan to reduce carbon emissions : https://www.viviennewestwood.com/en-gb/sustainability/carbon-emissions-and-waste/ . 

Links/ Resources :

PETA

Buy Less, Choose well, Make it last.”

And so many more

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Within fashion marketing we learned the importance of Cultural Appropriation vs Cultural appreciation (slide made by @elizabethvictoriafashion )

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Within fashion marketing we devolved into the impact that different trends have had in different communities, our assignment was to design a poster and shop look backed off of a trend of our choosing. This trend was a device to explain the trickle up and trickle down theory within fashion.

Within fashion trickle-down theory involves trends starting with luxury designers and spreading to the mainstream, contrastingly the trickle-up theory sees trends originating from street style and influencing high fashion.

Patches have been a key element in emo culture, reflecting its roots in punk’s DIY ethos and its evolution as a genre. The use of patches in emo began in the 1980s when the genre emerged from the hardcore punk scene, where bands like Rites of Spring and Embrace emphasized self-expression and emotional vulnerability. Patches, often handmade, were used to show someone’s favourite bands through band logos, symbols,lyrics and personal messages.

During the 1990s, as emo matured with bands like Sunny Day Real Estate and Jawbreaker, patches became more common in the scene having band and other shops start producing themselves. Fans would sew them onto jackets, bags, and miscellaneous clothes to personalize their style and show a deep emotional connection to the music. The patches often depicted band logos or minimalist artwork, making them a symbol of individuality.

In the early 2000s, emo went mainstream with bands like My Chemical Romance and Fall Out Boy, leading to a commercialization of the fashion. Despite this, patches remained a way for fans to distinguish themselves, especially those connected to the underground scene. DIY patches, often sold or traded at shows, remained a symbol of authenticity.

By the 2010s, with the rise of the “emo revival” and platforms like Etsy, patches saw a resurgence in the DIY spirit. Fans and independent creators began making custom patches, often featuring emotional lyrics or personal designs, reflecting the genre’s introspective nature. Today, patches continue to symbolize emo’s core values of self-expression, emotional vulnerability, and a connection to the music.

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Molly Browns is a bridal, evening and prom wear clothing shop that is located in York, Beverly and Brigg. The store and head of house is located at : 27 Stonegate, York, North Yorkshire, Y01 8AW.

Constructed by many independent designers the prices can range from £12 up to £1000 due to the high quality and labour intensive projects they undertake.

Molly Browns is catering there art towards high class women who are buying for weddings, prom and other occasions. As well as those looking for a meaning full presents the form of : accessories, shoes, gifts, daywear and teddy bears. The dresses that are sold are beautiful, graceful and elegant becoming an exhibition on high class modern garments.

Their marketing is expanded through the use of Facebook and an Instagram account ( @Molly_Browns ). Their advertising is eye catching and elegant adoption the aesthetic many women reach for when spending high dollars.

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Winstons is a curated men’s wear store with custom designed clothing located :28 Back Swinegate, York YO1 8AD. They supply high quality jeans, jumpers, t-shirts, knitwear, footwear and accessories. Specialising in everyday wear.

They pride themselves on a “shopping experience that cannot be matched on the high street.”

There designs are directed towards middle aged labour intensive men (between 30-50years old). The price range also reflects this as it is high market between £27 - £65 (and free shipping with orders over £50) . All materials used are fair trade organic cotton with high level reviews as they are made to wear for many years with proper usage and wash. The sales assistant we discussed with stated that they had “possessed thick, good quality t-shirts that had withstood many years.”

However the placement of the store is inconvenient due to it being at the end of an ally way, yet it may still get traction due to there online store and marketing (Instagram: @winstonsofyork).

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The dog and bone vintage store was a retro blast from the past with hand picked tote bags, flannel shirts, bandanas, cargo work trousers (Including their best seller; tweed jackets.) There prices may range from £5-£250 depending on the quality, condition and rarity of the item as all is hand selected there are rare items that may be missed by a commercial charity shop worker due to a small hole that may not decrease the value in accordance with the rarity.

They target an older demographic, supplying authentic vintage goods they would have enjoyed in their youth. However they also hold a wide appeal to a younger generation due to the resurgence of 80-90s fashion.

Dog & Bone use social media as there main source of advertisement such as : Instagram ( @Dog&BoneVintage ) and( https://www.facebook.com/share/8d8V1qK23sCeeALG ) ; York tourist guides; website and online shopping (£2.99 UK shipping). They are located within a high traffic area notably next to a Van Gogh exhibit and the York castle museum. - 28 Castlegate, York YO1 9RP -

In my opinion Bog and Bone vintage was reasonably priced and possessed a comfortable and “hippie” aesthetic made you not want to leave. However I found the women’s sections lacking in interest compared to the male selection restricting there choice market.

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Today we did a sight seeing trip around York including touring around the city center and the York history museum where they had exhibitions on the Victorian era,The world wars (and the historical fashions that it resulted in) as well as a medieval prison. Though this trip was primarily research on the different market levels of independent companies we also found the city of York to be enriching and influential sure to inspire many future designs.

York is known for its ghosts and haunted nature a which is a special interest and huge inspiration of mine. Allowing me to be fully emerged in a city that embraces this in as fashionable and historical way is inspiring.

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Within fashion marketing our teacher tasked us with styling a plain white t-shirt In multiple different ways. She has done this to educate us on the versatility if a simplistic bace and the timeless beauty of something so plain: a statement appreciated by Doja cat in the 2024 Met Gala (my personal favourite look of the night).

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Within fashion marketing we profiled a high income (old money) house wife and breadwinner husband using old 80s-2000s magazines. The inclusion of dark themes and label brands know to be expensive are used to emphasise the wealth and dark hidden themes within there corrupted family ancestry.

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First fashion marketing class we where made to reinvent a banana into a randomised brand product of which I was given Nike. Inspired by the popular cross body bag and the demanding diet and athlete mush have when exercising we created a food container that is refillable with the banana in the image of sustainability fashion and healthy eating habits.