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Top 10 Digital Advertising Trends to Watch Out for in 2019

October 24, 1994 was the day that the first ever online ad was posted. It was a banner advertisement included in a web site and this web site was the precursor to the current site, Wired. And then online advertising suddenly begun. 

First Online Banner Ad in 1994

Until today, the presence of digital advertisements were booming everywhere on the internet especially in the giant social media platforms such as YouTube, Facebook, and Instagram. It is no wonder that the biggest companies and even the start-ups are adapting with this method of digital advertising in order to catch up with the people whose time are mostly allotted in surfing the web.  

In this blog, I like to share with you the top 10 trends on online digital advertising that we need to look out for in this year 2019. 

What is Digital Advertising?

Before we jump right into the list, let us know the definition of digital advertising. 

According to the definition of Vangie Beal from the Webopedia site, digital advertising, also called Internet advertising ("Internet marketing") is when businesses leverage Internet technologies to deliver promotional advertisements to consumers. Digital advertising includes promotional advertisements and messages delivered through email, social media websites, online advertising on search engines, banner ads on mobile or Web sites and affiliates programs.

Top 10 Digital Advertising Trends in 2019

Now that we have an understanding about digital advertising, let us now head to its top 10 list of trends:

1. Native Ads

What is Native Advertising? When designing your brand’s digital marketing plan, this type of advertising is an ingredient that cannot be missed.

In recent years we have seen the emergence and popularization of this technique. And far from disappearing, it is an increasingly important part of the digital strategy.

It is estimated that in 2021 will be no less than 74% of advertising revenue.

In short, it is a fantastic niche for brands and advertisers, with great potential to continue generating increasing profits in the future. Do not miss this unique opportunity in marketing (Galido.net, 2019) !

2. Visual Content

The visual content is always going to draw attention, the possibility of creating and generating content that includes relevant and surprising pieces is undoubtedly a method that increases the user’s interest in the brand, the product or its services.

Always choose the right visual content for each moment and network. The images and videos have great value. With the help of new formats such as GIFs, animations, 360 videos, infographics and others, give brands the possibility to enrich their message and achieve to communicate in a more assertive way to your audience (Galido.net, 2019) .

3. Blurred Lines: Google, Facebook, and Amazon

As the triopoly rises to the top and competes fiercely with each other for digital ad dollars, the worlds of search, social, and eCommerce will continue to blend together. 

Amazon is essentially a massive search engine now, Google has seen great success with Shopping Ads, and now Facebook, through Instagram, is becoming a major player in eCommerce. How can marketers optimize spend (MacLaggan, 2019)?

4. The Rise of Instagram and Facebook Stories

During its Q3 2018 earnings call, Facebook reported that more than one billion Stories are shared daily across Facebook, Instagram, and WhatsApp. And where consumers go, marketers follow. Marin Software’s Q3 Digital Advertising Benchmark Report found Stories represented 25% of their total Instagram ad spend, up from just 8% a year earlier—that’s a 212% increase YoY and rising (MacLaggan, 2019) .

5. The Chatbot and Messenger Brand Advantage

The number of mobile messaging app users in the U.S. will reach 171.3 million by 2022, according to eMarketer estimates. Advertisers are only just beginning to realize the true potential of the channel (MacLaggan, 2019) .

6. The Influx of Influencers 

You can’t discuss digital media marketing trends without acknowledging the ascent of social influencers. Seventy percent of advertisers currently work with influencers, and 40% plan to increase influencer budgets in the coming months. By building large, loyal audiences on Instagram Naomi Davis and Hunter McGrady have leveraged their platforms into partnerships with major brands. 

They shared do’s and don’ts to help marketers navigate this relatively new space. Both advised that brands should take into account the value of the labor and time that goes into creating content rather than performance alone. “Data doesn’t capture 

“A lot of these campaigns—it’s about storytelling. It’s about sharing something in an exciting way that doesn’t necessarily translate to an immediate sale.” 

For example, people don’t generally see a car promoted on Instagram, click over and buy it right away. It takes time to build a brand story that converts casual viewers into customers (Davis, 2019).

7. Data, Data, Everywhere

Google’s search query report tells you exactly what people have searched for. That’s a fire hose for any company to see what their customers are really seeking. Users often search for something much broader than a specific product, and beyond shaping marketing strategy, such marketing-centric data will increasingly be utilized across the organization (MacLaggan, 2019).

8. Artificial Intelligence

The AI is present in many aspects of daily life and digital advertising is no exception. Among its main applications are:

Programmatic advertisement: basically consist of auctioning the best available advertising space, in such a way, that the intelligent system chooses the best advertisement based on data predetermined by the system.

Specific algorithms: these codes are becoming more accurate to show the consumer advertising in different formats, which exactly meets their needs and desires, based on the way they have reacted to previous offers. In this way, AI systems choose the ideal advertisement for each person, from thousands or perhaps millions of options (Galido.net, 2019) .

9. Augmented Reality

This technology shows the user details of the visual content combined with virtual elements, to create a unique and attractive experience through smart devices, such as smartphones or tablets (Galido.net, 2019) .

10. Voice Searches

One of the most important trends in Digital Advertising that 2018, 2019 bring is Voice Search. With a more than increasing adoption among users, if you do not start contemplating the voice search, you will be wasting large amounts of queries.

Voice search offers marketers a far clearer idea of user intent. It is the new organic search. It helps you to convert your voice into text on your computer or mobile device faster than you can type (Galido.net, 2019).

From the traditional advertisements found in newspapers, magazines, television commercials, and billboards now transformed into digital advertising IG stories, native ads, and infographics. Innovation especially in the field of technology is just always around the corner. To ensure the longevity, stability, and overall growth of the businesses, it is a must for companies, entrepreneurs, and small business owners to always step up their game. Establishing a startup is not merely about creating a product and then you are done. You also need to consider if your product or service has a potential value to your customers and most of all, learn to expose it in the marketplace as well. If you are planning to start a business, remember that it is now a necessity to post it online since this is a today’s standard requirement and advertising it through the mentioned trends above can be a big advantage for you if you want to take your business to the next level. 

As Bill Gates (Microsoft Founder) said, “If your business is not on the internet, then your business will be out of business”. 

Sources:

Beal, V. (2019). Digital advertising. Retrieved from https://www.webopedia.com/TERM/D/digital_advertising.html

Davis, K. (2019, May). Digital Advertising Trends To Watch In 2019 And Beyond. Retrieved from https://www.forbes.com/sites/forbescontentmarketing/2019/05/28/digital-advertising-trends-to-watch-in-2019-and-beyond/#582636cbe1ee

MacLaggan, W. (2019, January). Top 10 Trends in Digital Advertising in 2019. Retrieved from http://insights.marinsoftware.com/trends/top-10-trends-in-digital-advertising-in-2019/

Top Digital Advertising Trends That Will Rule 2018, 2019. (2019, August). Retrieved from https://galido.net/blog/top-digital-advertising-trends-that-will-rule-2018/