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Top 4 Myths About Social Media Marketing!

90% of people depend on the internet for their day to day tasks and every internet user is familiar and actively involved on social media channels.

For every business, social media is filed under “good to have”. Social Media Marketing is the best way to advertise your services and products. There are so many companies which provides social media marketing services and Tarika Technologies is one of them. It is the best social media company in the USA which offers effective social media marketing services. Not only social media marketing, but it also provides the best SEO services in the USA.

If you have a business, then social media marketing is the best technique you can choose to advertise your business on the web. To grow your business, you need a social media strategy.

However, social media marketing is afflicted by some myths.

Here are the top 4 myths about social media marketing, needs to be smashed!

Myth 1: Needs to be active on every social media channel

It’s a very common myth. “It says that for an effective and results-driven social media marketing you need to work on every social media channel”.

Most of the marketers believe in this!

But, this is just close to the Truth.

Yes, it’s important to have a strong social media presence but you should understand which platform is good for your business. For example, if you have a fashion boutique then an Instagram account is essential to have rather than a LinkedIn account. 

Myth 2: Post anytime on the Social Media

Social media is evolving day by day and user’s behaviour also changes with it. Social media channels allow us to post at any time. 

But, it is not recommended that you should post anytime!

Every social media channel is different in its own way. Always post at the best time when the users are most active.  The best time to post on social media is different. It depends on the type of audience you want to engage with.

Best Time/Day to Post on Instagram – (1pm to 5pm)/ Friday

Best Time/Day to Post on Facebook – (11am to 12pm)/ Thursday to Sunday

Best Time/Day to Post on Twitter- (8am to 10pm)/ Monday to Saturday

Best Time/Day to Post on LinkedIn- (10am to 12pm)/ Wednesday

Best Time/Day to Post on Pinterest-(8pm to 11pm) Monday to Sunday

Myth 3: Excessive Posts means success

People believe that you should post more on social media channels for better growth of your business.

It’s completely wrong. If you post aggressively you will annoy your followers and then they will unfollow you. So, it’s better to limit the frequency of your posts and add more creativity to them.

Myth 4: Hashtags are important

Yes! Hashtags are important but, that doesn’t mean you have to fill your description with hashtags. Generic won’t help you. Limit your hashtags and add them according to your post.

Hence, social media marketing is not that straight. With all these myths smashed, you can advertise your business. Check out 5 Must-Know Predictions about Social Media in 2019 that may help you in defining social media strategy for your business.

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What are the benefits of eCommerce for your business?

Do you run a retail business and wonder about how to expand sales, globally?

That’s one big question, every business owner wants to find an answer to, and the answer is, through eCommerce website.

As we know, an eCommerce website is what everyone refers to as, an online store. The website contains features that make it easy for customers to browse for products, pick them out, put them into their shopping carts, and then pay for them in the checkout page.

In the daily hustle-bustle of life, people hardly wish to go out of their comfort zones and shop. They rather prefer shopping from the comfort of their houses. Approximately, more than 70% of people buy goods and services online.

Also, unlike a mortar store, an eCommerce store runs 24/7. Customers can get online and buy products at any time of the day or night.

If you are managing a physical store and yet are thinking of having an online store of your own, there’s never a particular time to gain a better understanding of what it takes to sustain an eCommerce business.

An eCommerce website plays a crucial role in getting your business on a competitive edge by:

Enabling You to Become Competitive

Online shopping growing at a fast pace, with 56% of Gen Xers and 67% of millennials in the US. It’s important to learn about eCommerce soon because it has grown by 300% over the last few years. It is expected to make up 17.5% of global retail sales by 2021 (up from 7.4% in 2015), and sales are predicted to hit $4,878 billion in the next few years.  

Getting on the Global Platform

It goes without saying that physical setups are bound by location, and depending upon your product or service, this may limit the scope of revenue generation, to some extent. You may want your business to perform both locally and globally, likewise.

For instance, if your business is primarily service-based, you may want to complement your local offerings with products that people can purchase online from you, such as a hairdresser offering specialty accessories. It may also be that you are able to tap into the travel and tourism market more easily if you move towards online selling.

Lowering Costs

Because eCommerce tends to carry far lower costs than brick-and-mortar setups, adding an online component to your existing business won’t be a high-risk investment and in fact. In most cases, it will rather be a far better choice.

It is usually pretty easy, low-cost and low-risk investment to start an eCommerce business, whether or not you already have a physical store. So with an appropriate business plan, there may be plenty of chances for passive income and higher ROI for the long term. Tarika Technologies offers Custom eCommerce Web Development Services as per your business requirements.

It does not matter, whether it’s the right time to establish eCommerce business, at some point of time, you will need eCommerce website development services to grow your business.

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How Can SEO Services Increase Your Sales?

As we know SEO helps in increasing the quantity and quality of traffic to the website through search engine results.

Why does SEO matter so much?

93% of online experiences start with search engines.

60% of all visitors consider the top 3 search results only.

75% of users never scroll past the first page of search results.

So, if you own a business, it’s obvious that you should be having an appealing website too. You must have created and tried a bundle of marketing tactics to boost your business sales, as well.

But, is that sufficient?

People use search engines like Google, Yahoo, Bing. Instead, there are approximately 2 billion searches per day, means 50,000 searches every second!

Can you target so many visitors daily?

Of course! You can, with SEO services.

Tarika Technologies is the most trusted Digital Marketing Agency in Maryland, that offers best SEO services in Maryland. This company will definitely help you in increasing website traffic and website ranking.

Do you know the role of high ranking in search engine results?

High ranking helps you to stay on top of every search term related to your business product or services and thus generates organic traffic for your website.

Hence, we can say: More Traffic -> More Visitors -> More Leads -> More Sales.

Now, you must have this question in mind “How do I find best SEO Services?”

You can get find the best SEO services, following these steps as mentioned below:

Step #1: Determine your needs: First, you need to ask yourself, are you capable of carrying out the work yourself? No matter, how confident may you be, considering a second thought is always wise. You may not know, but an SEO Services company or a consultant may be a better option for you, as they work on the basis of a well-defined strategy, as per your business requirements. So, it may be better if you hire a company to audit your website for technical fixes and other SEO work.

Step #2: Know your budget: The price sheet of SEO Services may vary depending upon the companies. Round about the hourly cost of a good SEO company in Maryland is no less than 100$. So, it’s better to decide the budget and understand that SEO takes time. Here, you will be investing in a solid SEO campaign, which takes time to show its magic. So, you need to designate an investment amount and at least 6 month time, for desired outcomes.

Step #3: Recommendations reduce risks: You can simply ask, friends or colleagues. May be you find a good company that works for them too. You can join communities also and get recommendations from business owners.

Step #4: Reach out to companies: Now when you have a list of companies providing SEO Services, start a discussion with them and don’t miss the testimonials and reviews of the company before finalizing.

Step #5: Test their service: Although most of the companies do not let you test their services that doesn’t mean you shouldn’t ask for them? Chances are, you may get keyword analysis and website audit done, free of cost.

If you are looking for the good and affordable SEO Services in Maryland, refer to these steps which will definitely be helpful.

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Top 5 Software Development Trends to Follow in 2019!

The boom in the software industry has led to the demand of software developers everywhere. Even software development is the most growing platform in the IT sector. As the number of Software Development Companies is increasing day by day, the demand for software developers is also rising. Today, apps have become quite popular. Every day we encounter a lot of applications in distinct categories, but the question is “Which ones meet users’ needs?”

Grasping upcoming trends is the nerve-racking task if you are a developer. Here are the top 5 software development trends that will influence software development in 2019.

Trend #1. Cybersecurity

In 2018, the cyber-attacks on mobile devices expanded by 20% in comparison with 2017. The misuse of personal and private information has increased. Nearly, 1 out of 100 smartphones is infected with a malefic software. So, in 2019 the focus will be on data safety.

Trend #2. Low Code Development

Low code development is a crucial part of software development which has been adopted among businesses. Low code development allows developers to build software without much expertise in coding. It imparts a faster way in developing and deploying applications.

A little while back, Siemens acquired Mendix, a low code development company for €0.6B ($730 Million) which clearly shows that low code development will be a software development trend in 2019.  

Source: https://www.mendix.com/blog/siemens-to-acquire-mendix/

Trend #3. Progressive Web Apps (PWAs)

Progressive web applications load in the browser just similar to web pages or websites. Progressive web applications look like conventional or native mobile applications with a lot of native functionalities such as push notifications, the ability to work offline and many more. PWA is likely to continue as a trend in 2019 as these are less complex to develop and maintain.

Trend #4. Artificial Intelligence (AI)

To compete in the market, every organization considers digital transformation as a crucial part of its business strategies. We all know that Artificial Intelligence is the key to digital transformation. Organizations implement AI technology for the enactment of a variety of tasks to enhance the customer experience by providing high-quality services. In 2018, the revenue of the AI industry reached $1.2 trillion and is expected to reach $3.9 trillion by 2022.

Source: https://www.gartner.com/newsroom/id/3872933

Trend #5. Blockchain Technology

The blockchain is a peer-to-peer secured network of interconnected computers for data storing. Every industry or company has either implemented blockchain technology or is planning for the same. Blockchain can be applied to the supply chain, medical data, administration and more to streamline processes. It allows authentication of large scale transactions in no time.

Most of the leading companies are getting into blockchain game and introducing their own platform based on this technology. In 2018, IBM launched IBM blockchain platform which is integrating with government, distributors, banks etc. Even, Amazon, Microsoft and several other leading organizations are making their way through this technology.

Source: https://www.ibm.com/blockchain/platform

Software development trends are likely to influence software development cycle this year as well. But it’s good to update ourselves, learn from challenges and enhance our skills, right?

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The Goodness of Contract Management Software Solutions

When a company signs off a contract on papers, the major responsibility starts begins from the very first day. It is not only about signing a contract, it is also about staying updated about the contract and about the contract execution in the right direction and the contract management as well. This calls of the need for Contract Management Software Solutions. This allows for managing all your contracts through an automated system which frees the employees in an organization from managing everything on papers. Be it any type of contractual agreement that your organization just signed off, the software solution has all the necessary features to manage your contracts.

The software solutions available in the market are highly customizable and feature-rich and can be customized according to the needs of an organization. The better way to manage your contracts is through having a system in place. If your organization is new, you are definitely going to come across a lot of challenges initially but with a system in place, you will have a rock solid foundation for the upcoming projects. For those organizations, where there already exists a system, it is important what all features are supported and to what extent further automation is required. The contract management software solutions will then be customized accordingly or used as is. In the presence of a robust system, even the Finance or Accounts department find it easy to negotiate with the vendors and further approvals becomes easy.

Benefits of contract management software solutions

The many benefits of this automated system frees the organizations from the pen and paper approach, leads to a quicker execution of the contracts and a higher productivity as well. The benefits are:

User-defined access controls

Easy report preparation and generation

End-to-end Contract Management Software Solutions

Decreased contract cycle times

Information is critical to any organization and a system in place would avoid getting it leaked/exposed

No fear of contracts getting expired due to advanced intimations for renewals

Easily manage contracts, procurement's, and licenses

Standardize contract

Allows for efficient collaboration with stakeholders

Set regulatory compliance's

User-friendly contract management software solutions

Get notified for updates and stay informed round the clock

The central repository feature allows for easy accessibility and information on demand

User-friendly searching of the contracts

Easy online approvals through e-signatures especially with multiple contracts

The software integrates well into the existing ERP system of an organization