taliafiscantenycstudytour
NYC Study Tour
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Today I attended Dover Street Market for the first time. Dover Street Market originally opened in London in 2004, and later expanded and opened more stores such as the NYC location. The store seems to give off an energy that it is not just about the clothing, but it is about the feeling and mood that it can give off, and this is shown strongly in the decorations and sets. Carrying the top designers; such as, Rick Owens, Marc Jacobs, Prada, Maison Margiela, and Comme des Garcons, as well as many more; it is an extraordinary place for inspiration. I was informed it is a popular location for trend forecasting in the fashion industry, and I can certainly see why!
There were several different employees who spoke with us about the store. The employees each told us what the theme of their floor was such as menswear, streetwear, supreme, women's wear, shoes, etc. I learned about many new designers that I have not known of previously, such as, Shushu Tong. The stunning white floral embellished dress was a Shushu Tong design that I absolutely adored. One thing I learned is that due to it being between seasons, in order to prepare for the new season arrivals the old seasons were marked down between 50-60% off. The employees emphasized how rare it is to have such large sales on these designer pieces. I learned that they have certain launch days for new pieces and collections and on those days the line to get into the store can sometimes be wrapped around the block. Another thing I learned that the employees had pointed out was smaller details we may have not noticed before, for example the exposed thick stitched on the Margiela outerwear, and the handmade quality of the y2k inspired designer.
I would describe Dover Street Market as a retail museum. Although it is a clothing store that can be shopped from, it feels as though you are walking in a museum because of how decorated and perfected each collection's presentation is. I think the decorations, color, and unique ways to display the clothing racks and mannequins made this such an incredible and inspiring experience.
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