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magicarvind · 6 years ago

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crazy unboxing -Tata sky zeetos gift pack monopoly indian edition || टाटा स्काई जीतोस गिफ्ट Do! . . . .SUBSCRIBE! COMMENT! SHARE! LIKE! Click below link to subscribe this Channel to see the videos first of all : https://www.youtube.com/channel/UC2VVE3SEPWA8u_YAUiB8NRQ?sub_confirmation=1 The old name of this channel was ‘magicarvind’ Let's get social: Facebook Page : https://ift.tt/2Gxq7aP Twitter Page : https://twitter.com/magicarvind Instagram : https://ift.tt/2IuK9J3 Website : https://ift.tt/2GwnQwo Weekly Stock COGNITION DOUBLET / MAGICARVIND Membership Giveaway*: Each week, I will be giving away a free membership. I will be picking one person who does any of the following: 1. Subscribe the channel : https://www.youtube.com/channel/UC2VVE3SEPWA8u_YAUiB8NRQ?sub_confirmation=1 2. Add me on Instagram : https://ift.tt/2IuK9J3 3. Comment #magicarvind or #cognitiondoublet on any of my videos 4. Like my Facebook Page: https://ift.tt/2Gxq7aP 5. Like and share my latest 3 videos through your fb/twitter/instagram/G+/Tumblr/Pinterest/whatsapp etc. : https://www.youtube.com/user/magicarvind/videos?view_as=subscriber 6. Write in recent video comment box that you have done it. Forward me your PAYTM number on same video. Free Resources I have created for you in HINDI: Meaning of my channel – Cognition Doublet : https://youtu.be/HcIdaGsr0hE Want to become teacher-be aware : https://youtu.be/NHbv2NdwCpM What to teach, how to teach in class-tips : https://youtu.be/FwJQO24iMho Magic Mantra – Baglamukhi Chalisa : https://youtu.be/aa7SHBQwh8g 5 things you should nerve tell your Boss : https://youtu.be/uEFpnhRjuxg 5 things you should avoid in resume : https://youtu.be/CCWmOPBrf6w Hindi Drama by some of CAIE students : https://youtu.be/aVp2ESykZPY How to attempt comprehension passage : https://youtu.be/TDN5kJb2UwQ How to write summary for any write-up : https://youtu.be/E8F0zyue_64 The best homework can be given in IBDP : https://youtu.be/wqIUaYi9wHQ How to learn phrase by using body parts : https://youtu.be/wqIUaYi9wHQ Blunt opinion about educational curriculums : https://youtu.be/z0UsiioA_EM Listen short flute music : https://youtu.be/8r6EFGhvuOE IB School authorization process preps : https://youtu.be/cA7uILcl004 How to teach Listening Skills in IGCSE : https://youtu.be/5I_5-l2afWc A great sports song by Music Teacher : https://youtu.be/dPup0fFc4zs What to do in Parent Teacher Meeting : https://youtu.be/gdtuJ1lB-08 Importance of Teacher’s Training : https://youtu.be/_POBB7AD6Ow DISCLAIMER: I am not a motivator and guide. These videos are for educational purposes only. While it is possible to minimize risk, your investments and understanding are solely your responsibility. It is imperative that you conduct your own research. I am merely sharing my opinion with no guarantee of gains or losses of ideas and thoughts. *Giveaways will be selected randomly among the subscribers who complete all 6 tasks in the same day. This is one of the series of videos/clips to enhance the online experience of learning. The content and copyright belongs to it's original creator. Please refer to the utilized section for the same. This one is totally for educational / entertainment purpose. Your comments are highly appreciated. Good Luck & all the best! Keep Learning! Arvind #heliumhell #arvindkuril #magicarvind #cognitiondoublet

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swifterm · 4 years ago

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Fastest Growing Ecommerce Businesses USA

In the United States, eCommerce business has turned into a booming industry for several years. Customers spent more than 600 billion USD in just the previous year with US retailers there. So, surely you got the idea of the market volume of e-commerce businesses in the region. Although hundreds of retailers closed up their dreams after struggling heart and soul but couldn’t make them happen. There are still many successful names in our record. We have planned to showcase a comprehensive checklist of some of the fastest-growing e-commerce businesses in the United States.

In this resource, you will find a complete statistic report along with the business type and its social media (Facebook) interaction. Before that, we will try to cover some essential terms likely the latest trends of e-commerce, sales growth, social media engagement ratios, and some more. You may find some similarities with our previous data from the fastest growing e-commerce companies in UK. Hopefully, these will help to get a clear concept with data about the US e-commerce market in detail.

Ecommerce Activities of USA Internet Users

As per research from multiple sources, most of the US people love to find a product and service using the internet rather than going stores physically. In last year, around 80% of the people made the purchase. The number has come from both laptops and smartphones. Here, we prepared a comprehensive report to let you know about the overall activities of USA internet users for e-commerce.

Data Source: GlobalWebIndex and Statista

🔹 82% of people in the USA search online to buy a service or product (any device).

🔹 90% of the users visit an e-commerce site and 76% of them buy something online.

🔹 The data shows, 52% of the buyers use desktop or laptop and 39% do it via mobile devices for online purchases.

Most Emerging Ecommerce Spend by Category

Ecommerce trends are changing with time and taste. It’s not constant always. As per the researched data from Statista, the travel and accommodation category spend the largest amount till the beginning of the year 2020. After that Fashion and Beauty, Electronics & Physical Media, Toys, DIY, & Hobbies, Furniture & Appliances, and other categories come to the list.

Data Source: Statista

🔹 The report shows data from the year 2017. The sales were 274.755 million USD then.

🔹 After one year in 2018, it reached $315.629 million.

🔹 Later in 2019, the amount turned to $365.207 million.

🔹 The projected sales growth for 2020 is 419.879 million USD. For the next consecutive years, it may reach $474.540 million, $524.091 million, $565.696 million, and $599.186 million.

Most Used Social Media Platforms in USA

Data Source: GlobalWebIndex

No doubt, social media is the strongest platform in online business to promote products or services globally. Among the most popular media, Facebook always keeps itself to the peak position for several years in most of the regions in the world along with USA. As per the Global Web Index report, around 74% of the internet users there use this platform each month.

Fastest Growing Online Stores in United States

Among thousands of growing online stores, we picked some of the most unique and popular ones on our list. Let’s have a look one by one!

1. Zaful

Zaful is among the leading online fashion brands loved by millions of people around the world. Apart from the USA, it delivers products to more than 260 countries. From the design, quality, and pricing, you will be a true fan of its creations after checking out its hot collections. Besides this, to get the latest news and fashion trends on women’s clothing, their Facebook page may assist you as a good resource. Since the beginning, it has crossed the landmark of 8.3 million followers and growing up rapidly.

Company Name: Zaful

Headquarters: Hong Kong, China

Founding Year: 2013

Business Type/Industry: Ecommerce, Apparel & Fashion

Facebook Stats

Page Creation: October 27, 2014

Likes & Followers: 8,325,273 +

Page Link: Zaful

2. IPSY

IPSY comes with a view to inspire individuals to express their beauty. It’s one of the largest beauty community, started its journey back in the year 2011 in California, USA. Since then, millions of people are trying IPSY to discover themselves with a beautiful smile. It provides the latest products from brands and allows you to choose the suitable one from them at affordable prices. Their community in social platforms is booming day by day and creating a great impact on their business growth.

Company Name: IPSY

Headquarters: San Mateo, California, U.S.

Founding Year: 2011

Business Type/Industry: Ecommerce, Cosmetics

Facebook Stats

Page Creation: September 19, 2011

Likes & Followers: 5,509,037 +

Page Link: IPSY

3. Steam

Steam is a digital platform for discussing, creating, playing games with over 100 million gamers around the world. It was developed by Valve Corporation in 2003. This platform offers exclusive deals on more or less 30000 games. Besides video game streaming and chat functionality, it also provides automatic updates and features regularly. In social media, Steam has a large community where you will find the news of its latest products and offers.

Company Name: Steam

Headquarters: Bellevue, WA, US

Founding Year: 2003

Business Type/Industry: Ecommerce, Gaming

Facebook Stats

Page Creation: April 16, 2009

Likes & Followers: 4,843,495 +

Page Link: Steam

4. ShoeDazzle

ShoeDazzle comes with a view to making women look exceptional and stylish through gorgeous shoes, handbags, jewelry, and other accessories. In the year 2009, it was founded by the world-famous model and media personality Kim Kardashian and three other businessmen. ShoeDazzle has a great collection of footwear products, including heeled and flat sandals, wedges, pumps, sneakers, boots, bootles, and many more. Besides the types, it sells varieties of clothing, boutiques, bags & accessories products at affordable prices.

Company Name: ShoeDazzle

Headquarters: El Segundo, California, U.S.

Founding Year: 2009

Business Type/Industry: Ecommerce, Shoe & Fashion

Facebook Stats

Page Creation: May 16, 2009

Likes & Followers: 4,516,917 +

Page Link: ShoeDazzle

5. The Mint Julep Boutique

Are you in search of trendy dresses, rompers & jumpsuits, shorts, kimonos, boots & booties, swimwear, and so on? The Mint Julep Boutique has covered all the items along with heavenly handbags, hats & sunglasses, bracelets, and adorable shoes. You will definitely love its flawless style of products and impeccable service. With 4.1 million followers, its Facebook page provides the latest products and offers regularly for the customers. And, the community is increasing every day with new hope.

Company Name: The Mint Julep Boutique

Headquarters: Auburn, Alabama

Founding Year: 2012

Business Type/Industry: Ecommerce, Fashion

Facebook Stats

Page Creation: April 24, 2012

Likes & Followers: 4,143,709 +

Page Link: The Mint Julep Boutique

6. BookBub

BookBub is a large online community, especially for book readers. It provides unbeatable deals in different popular categories, including Bestselling, Biography, Contemporary Romance, Cozy Mystery, and Crime Fiction. You will also find the most popular books on Business, Fantasy, History, Parenting, Science Fiction, Thriller, and Horror. All the lists are being updated in time so that readers get the latest edition of their preferred items.

Company Name: BookBub

Headquarters: Cambridge, Massachusetts, USA

Founding Year: 2012

Business Type/Industry: Ecommerce, Books

Facebook Stats

Page Creation: January 12, 2012

Likes & Followers: 3,637,714 +

Page Link: BookBub

7. Get It Free

Get It Free shows a unique e-commerce business strategy that offers freebies, samples, coupons, and sweepstakes. It lets you find the best deals at the competitive prices from your favorite brands. The policy of ‘Get It Free’ is made to save the money of consumers. That’s the reason it has been booming with its social media platforms. On Facebook, it got a huge engagement having more than 3.5 million followers within a short period.

Company Name: Get It Free

Headquarters: SAN DIEGO, CA, USA

Admin Organization: Zeeto Group LLC

Business Type/Industry: Ecommerce, Accessories

Facebook Stats

Page Creation: January 14, 2015

Likes & Followers: 3,527,148 +

Page Link: Get It Free

8. Rotita

Rotita is another online fashion destination for smart women. It has an extensive collection of high-quality products from different categories. The most amazing fact is that you will get them at reasonable prices. It has a wide variety of products, including Lace & Mini Dresses, Tees & T-shirts, Sweaters & Cardigans, Pants & Skirts, Jumpsuits & Rompers, Jewelry, and more. To let the customers know the updates, it regularly posts the latest news on Facebook. Till now, it has already over 3.4 million followers there.

Company Name: Rotita

Headquarters: Kowloon, Hong Kong

Founding Year: 2014

Business Type/Industry: Ecommerce, Fashion

Facebook Stats

Page Creation: February 14, 2015

Likes & Followers: 3,426,314 +

Page Link: Rotita

9. Bodybuilding

Started more than two decades ago, Bodybuilding.com has been turned into a great resource for health fitness, fitness accessories, and necessary supplements. It works as a personal trainer and provides possible technology, tools, and support as well. Besides these, you will also get free guidelines through their videos and articles. This is how it helps the audience and became the most-visited fitness site around the world.

Company Name: Bodybuilding

Headquarters: Boise, Idaho, USA

Founding Year: 1999

Business Type/Industry: Ecommerce, Health Supplements, Accessories

Facebook Stats

Page Creation: December 30, 2008

Likes & Followers: 3,328,712 +

Page Link: Bodybuilding

10. Rosewe

Once again, Rosewe brings a unique way to represent fashionable clothing for trendy and smart women. It’s an online apparel store selling amazing Women Clothes, Jumpsuits & Rompers, Shorts, Shoes, Sweaters & Cardigans, Swimwear, and beautiful jewelry items. The design, style, and quality are maintained keeping the targeted audience in mind. That’s the reason, the community is growing up every day.

Company Name: Rosewe

Headquarters: Pudong, Shanghai, China

Founding Year: 2009

Business Type/Industry: Ecommerce, Fashion

Facebook Stats

Page Creation: April 21, 2014

Likes & Followers: 3,252,266 +

Page Link: Rosewe

11. Hulu

Hulu is one of the leading and most popular online streaming services for TV and movies. The Walt Disney Company is the owner of this digital distribution media. It allows users access to most of the linked shows from the US broadcast network. This is the ideal place where all the hit TV series and films you will get together in a box. As per the report, it has gained 30.7 million paid subscribers until February 2020.

Company Name: Hulu

Headquarters: Santa Monica, CA, USA

Founding Year: 2007

Business Type/Industry: Ecommerce, Streaming Services

Facebook Stats

Page Creation: December 22, 2007

Likes & Followers: 3,197,661 +

Page Link: Hulu

12. Amazon Fashion

In the industry of e-commerce, Amazon is the most popular name worldwide. It covers all the possible trendy fashion materials for both men, women, and kids. You can pick from any of your preferred brands like Tommy Hilfiger, Adidas, Denim, Goodthreads, Lark & Ro, Champion, and many more. It offers the hottest deals by price and by your choice as well. Like the other international brands, it has also a large community on various social media, including Facebook. Its Facebook page has crossed the landmark of 3.1 million followers and still growing up.

Company Name: Amazon Fashion

Headquarters: Seattle, WA, USA

Founding Year: 2002

Business Type/Industry: Ecommerce, Fashion

Facebook Stats

Page Creation: August 19, 2010

Likes & Followers: 3,156,020 +

Page Link: Amazon Fashion

13. BarkBox

BarkBox comes with a view to making the world better for dogs and the people who love to be with them. It helps you get the best products, including toys, foods, accessories, and more for them. All the things you will get in a box (known as BarkBox) at a reasonable price. In addition, it offers free shipping inside the 48 United States. Besides this, it has different platforms to serve the dogs for their possible betterment. Some of them are likely Bark Bright for dental care for bad dog breath, Bark Shop to find the best stuff, Bark Park- an outdoor clubhouse, and Bark Retail for having the seasonal collections for them.

Company Name: BarkBox

Headquarters: New York City, New York, USA

Founding Year: 2011

Business Type/Industry: Ecommerce, Dog Products

Facebook Stats

Page Creation: October 26, 2011

Likes & Followers: 2,993,955

Page Link: BarkBox

14. The Bradford Exchange

Are you searching for unique and meaningful gifts for your family, friends, and beloved ones on a budget? The Bradford Exchange helps you get what’s on your heart and bring the most joyful experience. It has a huge collection of various Jewelry & Watches, Apparel, Bags, & Shoes, Wall Décor, Sculptures, Trains & Accessories, Baby Dolls, Gold & Silver Coins, and many more. You will get the latest news on Facebook page where more than 2.9 million audiences belong there.

Company Name: The Bradford Exchange

Headquarters: NILES, IL, USA

Founding Year: 1973

Business Type/Industry: Ecommerce, Jewelry, Accessories

Facebook Stats

Page Creation: January 23, 2009

Likes & Followers: 2,900,523 +

Page Link: The Bradford Exchange

Wrapping Up

USA is undoubtedly the world’s most developed market in terms of e-commerce business compared with other regions. Thousands of companies are trying to pull themselves to dominate the online industry. We tried to showcase the top fastest-growing e-commerce businesses there along with some statistical data. It also includes their Facebook data that represents the engagement and popularity in social media. So, is there anything we missed out here? Let’s share your findings to enrich the list we shared.

We hope you enjoyed this article, intended to help improve our client’s profitability. It reflects the care SwiftERM offer. If you haven’t already done so, then please enjoy a FREE month’s trial and let us know what you think.

#ecommerce fashion couture marketing retail

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digimakacademy · 4 years ago

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Tata Sky का बेस्ट ऑफर, आधे हुए इन सर्विसेज के दाम टाटा स्काई नई दिल्ली Tata Sky ने अपनी 6 सर्विसेज की कीमतों को आधा कर दिया है। कंपनी ने रविवार को डबल धमाका ऑफर के तहत 6 सर्विस चैनल की कीमत में 50 प्रतिशत की कमी की है। 26 जुलाई को शुरू हुए टाटा स्काई के इस ऑफर का फायदा यूजर 2 अगस्त तक उठा सकते हैं। टाटा स्काई ने अपने ट्विटर हैंडल से कि इस ऑफर के तहत यूजर्स को सिलेक्ट सर्विसेज पर डबल Zeetos जीतने का मौका मिलेगा। जीटोज टाटा स्काई का एक लॉयल्टी प्रोग्राम है जिसे यूजर जीत सकते हैं और उसे फ्री टॉयज के तौर पर रिडीम कर सकते हैं। …

#Tata Sky #tata sky double dhamaka offer #Tata Sky New Offer #tata sky new plan #tata sky recharge #tech Headlines #tech Latest News #tech News #tech News in Hindi #न्यूज़ समाचार

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medicalassistingcertification · 5 years ago

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AHC RO/ARO MAKING SERIES PART -1|| AHC RO/ARO STUDY PLAN|| AHC RO ARO LATEST news|| z square classes RO/ARO making series topic || study Karo prize zeeto offer || RO/ARO LATEST || Z SQUARE CLASSES #ahc_medical_process #allahabadhigcourt_groupc_booklist #ahcjoiningprocess #ahcgroupcjoiningprocess #allahabadhighcourtgroupcjoininigprocess #ahcgroupaCandDsteno #ahclatestnews #allahabadhighcourtgroupcjobprofile #ahc_new_vacancy_detail #ahc_groupc_selectionprocess #zsquareclasses #zsc #ahcgroupc_document_verification #ahcroresultnews Ahc ro aro making series https://youtu.be/UJ4428zDdDQ…

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kultejas · 4 years ago

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Tata Sky: Best offer from Tata Sky, price of these services halved - tata sky double dhamaka offer is offering 50 per cent discount on six services

Tata Sky: Best offer from Tata Sky, price of these services halved – tata sky double dhamaka offer is offering 50 per cent discount on six services

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Tata sky

new Delhi Tata Sky has halved the prices of its 6 services. The company has reduced the price of 6 service channels by 50 percent under the double blast offer on Sunday. Users can avail this offer of Tata Sky on July 26, till August 2. Tata Sky with its Twitter handle said that under this offer, users will get a chance to win Double Zeetos on Select Services. Zetose is a loyalty…

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magicarvind · 6 years ago

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unboxing bumblebee || toy unboxing transformers || bumblebee yellow || the zeetos toy bumblebee . Do! . . . .SUBSCRIBE! COMMENT! SHARE! LIKE! Click below link to subscribe this Channel to see the videos first of all : https://www.youtube.com/channel/UC2VVE3SEPWA8u_YAUiB8NRQ?sub_confirmation=1 The old name of this channel was ‘magicarvind’ Let's get social: Facebook Page : http://bit.ly/2LSkzfn Twitter Page : https://twitter.com/magicarvind Instagram : http://bit.ly/2s9UuiG Website : http://bit.ly/2LSkzvT Free Resources I have created for you in HINDI: Meaning of my channel – Cognition Doublet : https://youtu.be/HcIdaGsr0hE Want to become teacher-be aware : https://youtu.be/NHbv2NdwCpM What to teach, how to teach in class-tips : https://youtu.be/FwJQO24iMho Magic Mantra – Baglamukhi Chalisa : https://youtu.be/aa7SHBQwh8g 5 things you should nerve tell your Boss : https://youtu.be/uEFpnhRjuxg 5 things you should avoid in resume : https://youtu.be/CCWmOPBrf6w Hindi Drama by some of CAIE students : https://youtu.be/aVp2ESykZPY How to attempt comprehension passage : https://youtu.be/TDN5kJb2UwQ How to write summary for any write-up : https://youtu.be/E8F0zyue_64 The best homework can be given in IBDP : https://youtu.be/wqIUaYi9wHQ How to learn phrase by using body parts : https://youtu.be/wqIUaYi9wHQ Blunt opinion about educational curriculums : https://youtu.be/z0UsiioA_EM Listen short flute music : https://youtu.be/8r6EFGhvuOE IB School authorization process preps : https://youtu.be/cA7uILcl004 How to teach Listening Skills in IGCSE : https://youtu.be/5I_5-l2afWc A great sports song by Music Teacher : https://youtu.be/dPup0fFc4zs What to do in Parent Teacher Meeting : https://youtu.be/gdtuJ1lB-08 Importance of Teacher’s Training : https://youtu.be/_POBB7AD6Ow DISCLAIMER: I am not a motivator and guide. These videos are for educational purposes only. While it is possible to minimize risk, your investments and understanding are solely your responsibility. It is imperative that you conduct your own research. I am merely sharing my opinion with no guarantee of gains or losses of ideas and thoughts. This one is totally for educational / entertainment purpose. Your comments are highly appreciated. Good Luck & all the best! Keep Learning! Arvind #heliumhell #arvindkuril #magicarvind #cognitiondoublet

#YouTube

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vincenzabartl · 7 years ago

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Stephen Goss: Don't Make Mistakes That You Can't Afford

Stephan Goss, 29, found that if he could identify high-value Web visitors, such as diabetics, clients would be willing to pay him over six times more. That strategy became the basis for Zeeto, which has revenue climbing to $43 million this year. from Forbes Real Time https://www.forbes.com/video/5641022451001/ via IFTTT

#Forbes Real Time

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digimakacademy · 4 years ago

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टाटा स्कायची धमाका ऑफर, चॅनेलच्या किंमतीत ५० टक्के कपात

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नवी दिल्लीः Tata Skyने आपल्या ६ सर्विसची किंमत अर्धी केली आहे. कंपनीने रविवारी डबल धमाका ऑफर अंतर्गत ६ सर्विस चॅनेलच्या किंमतीत ५० टक्के कमी केली आहे. २६ जुलै रोजी सुरू झालेल्या टाटा स्कायच्या या ऑफरचा फायदा २ ऑगस्ट पर्यंत घेता येवू शकतो. टाटा स्कायने आपल्या ट्विटर हँडलवरून या ऑफर अंतर्गत युजर्संना सिलेक्ट सर्विसेवर डबल Zeetos जिंकण्याची संधी मिळणार आहे. झिटोज स्काय चे एक लॉयल्टी…

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#Tata Sky #tata sky best offer #tata sky offer #tata sky price #टाटा स्काय

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yenicikti · 7 years ago

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Data is Key to Fighting the Google and Facebook Duopoly

Stephan Goss, founder and CEO, Zeeto discusses, Google and Facebook's dominance makes it difficult for other ad solutions to compete and leaves publishers almost no choice but to use their monetization tools

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function-marketing · 7 years ago

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Data is Key to Fighting the Google and Facebook Duopoly

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martechadvisor-blog · 7 years ago

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Data is Key to Fighting the Google and Facebook Duopoly

Google and Facebook’s duopoly in digital marketing isn’t just bad for business, it is a threat to the diversification and quality of digital content. Their dominance makes it difficult for other ad solutions to compete and leaves publishers almost no choice but to use Google and Facebook monetization tools. Should a site or an app not abide by the giants’ editorial policies, it is left with limited alternatives for making money.

For both Google and Facebook, data is the competitive advantage. In the early days of the internet, lots of companies, and even individuals, sold ad inventory. When AdSense entered the scene in 2003, it added efficiencies to the process, but it didn’t immediately annihilate the other players. The game changed when Google took its search data and layered it over its ad exchange. Google has fantastic solutions, employs brilliant minds, and is certainly an innovator. But it wasn’t its technology that sealed its position as leader of the pack, it was data.

The same is true for Facebook. It supercharged its advertising program by allowing marketers to access a unique and powerful data set – personal information it collects from its users based on their posts and interactions. Critics maintain that Facebook isn’t transparent enough about how it collects and uses data, but it has become such a staple in the marketplace that its tactics are rarely challenged.

Google and Facebook aren’t acting maliciously, it is just that no one can compete with the targeting capabilities their data unlocks. Until something emerges that is as disruptive as their solutions, we are going to be stuck with just two major players taking a lion’s share of the market.

The State of the Market

In the U.S., digital advertising grew by 22 percent, to $72.5 billion, according to a recent report from the Interactive Advertising Bureau (IAB). IAB executives say that 69 percent of the growth is contributed to the top 10 industry players, but calculations by other pundits suggest that almost all new ad spending is going straight to Google or Facebook.

These digital juggernauts have too much power over the information economy. Everyone, or at least anyone who wants to use one of their products, is forced to play by their rules—rules that they control and change as they see fit. Google and Facebook are both impressive companies with effective solutions, but they should not determine who can and cannot publish content. Publishers--meaning media companies, web developers, app developers, forums, small content creators, and anyone who wants to create and distribute information on the internet--need other ways to generate revenue.

The Consequence is Diminished Choice

The proliferation of subpar content, e.g., the clickbait headlines that clutter content recommendation tools, encapsulates how money is made online. Publishers need to sensationalize headlines and content to drive traffic. If they don’t, they won’t have a large enough readership to charge the CPMs they need to make money with Google and Facebook.

If someone creates an amazing new app but it can’t be monetized by Google, is it even sustainable? Plus, when publishers use these solutions, they have to split the revenue with the solution provider. There is nothing wrong with Facebook and Google taking their share, it is just that the lack of direct-to-advertiser solutions for publishers exasperates their monetization challenges.

Let’s say Google decides its advertisers don’t want to be associated with a certain political view, so it pulls their ads from sites that reflect that perspective. Now those sites struggle to make money and, worst case, go under. Whether intentional or not, this limits the breadth of digital content. One could even argue it feels a lot like censorship.

We’ve already seen this play out. YouTube, a Google subsidiary, is under fire for its “restricted mode,” which is designed to help advertisers ensure their ads aren’t served alongside “inappropriate” content. But what qualifies as “inappropriate”? Google’s algorithm determines that. Several LGBT YouTubers, feminists, gamers, and a wide-range of other content creators say the new mode is censoring their channels. This may not be on purpose, but the effects remain the same.

The more money publishers make, the better the internet will be. If we want a free and vibrant internet, we have to support it. Users should think of how a publisher makes its money. Don’t use ad blockers, and consider subscribing to sites you frequent. But the onus is really on the industry to create new monetization solutions. The only way we will be able to compete with the big guys is with big data – the source of the big guys’ power in the first place. What this next generation of data-powered tools will look like remains to be seen, but let’s hope they start emerging soon. The democratization of the internet may depend on it.

This article was first appeared on MarTech Advisor

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