#you guys are welcome i paid for the ticket this video exists because of me asdfghj
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Holly-Anne Hull as Christine Daaé in The Phantom of the Opera. West End revival, 2023. Holly's last show. 🎥: @callmelasagna.
#*mine#holly-anne hull#holly anne hull#the phantom of the opera#phantom of the opera#potoedit#west end#poto west end#poto london#james gant#christine daae#christine daaé#this is so long overdue#i commissioned this video almost a year ago!!!!#you guys are welcome i paid for the ticket this video exists because of me asdfghj#i still can't believe she left the role. girl help me say goodbye!!!!#i miss her so so deeply!!!#here's a very long gifset of her being an absolute cutiepie <3#i tried to do just her for every gif but... i failed bc there is always A Man in this musical#one gif per costume!
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Mean What You Mean (Colby Brock) - Part 5
Part 5:
"Hello and welcome back. I'm Josephine and today, I have to get ready for my Spring Break trip to Los Angeles. We leave in two days and neither Tucker nor I have even begun to pack. So, part of this video will be filmed in my room and the other part will be in his. Let's go." I turned and walked into my room. "So, this is my room. I actually have a bigger room than my parents because we tore down the wall between my original room and the office beside it. The office had a bathroom so now it's mine. So, I think I'm going to set up my camera and do a time lapse. I know some of you aren't a fan of it, but it's kind of my signature. So, here we go." I set up my camera and after pushing play, I pulled my suitcase out from under my bed. I began to pull outfits and undergarments and dropping them onto my bed. I skipped into my bathroom and bent down, looking under my sink for my extra toiletries. I frowned when I couldn't find the little bag I used when I traveled. My feet carried me to my camera and I looked into the lens. "I'm going to have to wait until I go to Tucker's to find the rest of my stuff, apparently. Some of it has gone missing and his house is the only other place I go." I went back to my suitcase and started folding the clothes and organizing everything I could. I put in a few accessories, including a couple of necklaces and a ring. When I felt I had as much as I could for now, I closed up the suitcase and put it on the floor next to my closet. I grabbed my camera and held it in front of me. "Now, I'm headed to Tucker's to pack his suitcase. His mother is home and she said I can just walk in. Let's go." I grabbed my tripod and headed next door. "Hi, love!" Maria called out. "Hi!" I joined her in the kitchen. "What are you doing here?" She asked. "I'm packing for our trip to LA. I'm filming it." "Oh! That sounds exciting." She tapped the table next to her. "Let's chat a minute." "Okay." I made sure my camera was off and sat down next to her. Maria smiled softly. "Tell me about this YouTube channel of yours. I know all about Instagram but now you make full length videos?" I nodded. "Mhm. A lot of my fans and followers on Instagram want to see me do lifestyle videos and vlogs. It's a bunch of time lapses, just like my Instagram videos, but it's been fun so far." "And Tucker is in them with you?" "Yeah. He asked to do it with me and I figured "why not?" y'know? We're always together." "So, this video is just you packing for your trip?" "Mostly. I add in little bits and pieces of what I do during the week too." I pursed my lips. "Do you want me to send you the link to my page?" "Um, sure. Do I have YouTube on my phone?" She asked. "I can check, if you want." "Okay." She handed me her phone that had been face down on the table. I looked through her apps and found it at the end. I opened it to make sure she was logged in. "I'll look it up for you so you can find it anytime." I told her. Once I found my page, I put it in front of her. I showed her the different tabs I had and how to make the videos full screen. "Oh, look at that picture!" She exclaimed, pointing to my header. "That's my baby and my other baby!" I smiled softly. "I wanted him in my header. I hope it was okay that I used that picture." "Of course it is! Oh, Jo." Maria grinned. "You really are like a daughter to me. I love how close you and Tucker are." "Me too, honestly. I'd be so lost without him." She hugged me gently. "Alright, go make your video before you make me cry." "Okay." I jumped up and then ran up the steps. I turned on my camera. "Okay, for those of you who don't know, I have my own room at Tucker's since I'm here all the time." I showed the room as I walked in. "His parents are the most amazing people I've ever met. Since Tucker's older sister doesn't live in Minnesota anymore, his mother re-did the painting and decorating to fit my style better. A lot of people ask me if Tucker and I have ever slept in the same bed. And we used to, but since we hit puberty, our parents separate us. We understand where they're coming from even though we'd never go there." I walked to the closet and pulled down a basket from the top shelf and set it on the bed. "Oh! Here is my travel bottles! I knew they were here." I grabbed the Ziploc bag they were in and took it out to the hallway. I dropped it on the floor. "That will remind me to actually take it with me." I stepped into Tucker's room and put the camera on myself. "Okay. I'm going to set up the camera and then start packing Tucker's bag." * "Dude, look, I understand packing my stuff but did you have to add it to your video?" Tucker groaned when we met up later. "Yes. It put more time on my video. My last one, when I got my hair done, was over ten minutes long and it got monetized! I'm actually making money from that video, Tuck." I explained. "Besides, now you're all packed." He smiled. "Well, thank you for that. I'm trying to work as much as possible so that you're not paying for everything when it was my idea." I looked over at him. "You know I don't mind paying." "I know, but I mind. I'm the guy." "Tuck, I don't see it that way and I wish you wouldn't either." "It's hard not to think about it that way. We're raised in a society where men are supposed to provide and pay for everything." He sighed. "Even my dad got on my case about making sure I have enough money for LA." "Our dads are similar in that aspect. My dad is only okay with me going because you paid for the tickets and the hotel." I put my feet up on the bed. "But I want to pay for meals and stuff, okay?" "Yeah, okay." Tuck nodded. "Deal." "Thank you." I nudged his leg with my foot. He nudged me back. "You're welcome." * I rubbed my eyes as I turned the camera on and set it up on the bathroom counter. I squatted down and looked into the lens. "Today is the day that Tucker and I leave for Los Angeles. It's very early and Tucker is still asleep." I let out a deep breath. "I guess I'll just get ready and then wake him up right before I'm done. I think he showered last night so it won't take him long. I'll see you in a bit." I showered quickly and got dressed and then set my camera up on the tripod and do my makeup. It was quick and easy since we'd be on a plan for three and a half hours. I did last minute packing and then decided it was time to wake Tucker. "Alright. Now we wake Tucker." I whispered as I walked into his room. I put the camera on his dresser and then went over to his bed. "Tuck. It's time to wake up." I said, shaking him gently. He groaned. "No." "Excuse you." "Jo, it's early, babes." "And who's fault is that? You bought the tickets. Now get up." I shook him again. Tucker sighed. "Five more minutes?" "No. I already gave you all the time I could. Your mom is going to be ready before you at this rate." He sat up. "You're ready?" "Mhm." "Okay. I'm up." He crawled off his bed and rushed to the bathroom. "I promise I won't get back in bed." He called out. "You better not." I grabbed my camera and walked back to my room. "Success." I grinned. "He's awake and now I can take my bag out to the car and make our coffees." I skipped down the steps, carrying my bag in one arm and my camera, tripod and purse in the other. "Hey, Maria." I greeted Tuck's mom. "Hello, dear." She kissed my cheek. "How did you sleep?" "Great." I held up my tripod. "Can I keep this here?" "Of course. Just set it next to the piano. The cats can't go in there." "Alrighty." I put my bag down and took my tripod to the lounge. As I turned to leave, a picture caught my eye. I went over to it and smiled softly. It was taken when Tucker was five and I was four. We'd been friends for six months and we were attached at the hip. We were holding hands while swinging. I didn't even realize this picture existed. "Jo?" I looked to the doorway as Tucker stepped in. "Hey." "Hey." He stood next to me. "I like that picture." "I didn't know it was a thing." I said honestly. "Really? It's been in here for awhile. Mom found it in a roll of film about the time we went to middle school." "Oh." "I'm sure she can get you a copy." I nodded. "I'd like that." He took my hand. "C'mon, we should get going." "Yeah, we should." *** "Passengers, welcome to Los Angeles, California. The current time is eight-twenty am and the temperature is sixty-nine degrees. We hope you enjoyed your flight and that your time on California is even better. Thank you for flying with United Airlines." I glanced at Tucker. "We're here." "We are." He pecked my cheek. "You ready?" I nodded. "Yes!" "Alright. After you." I grabbed our backpacks while Tucker grabbed our carry-ons. I held my camera in my hand and filmed at my waist as we left the plane and walked through the airport. We found the car rental places and called his mom so she could verify the reservation she got for us. Usually they're not supposed to let eighteen year olds rent cars, but Tucker's dad works for the company we went with. We got the keys and someone walked us out to the car. "Have a great trip." The worker waved at us and walked away. "Thank you!" Tucker called out. He looked over at me. "Okay, this is it." "Are you nervous?" I asked. "A little." I looked around while he put our bags in the car. "Can we get breakfast? I'm starved." "Sure. Then we should find our hotel and freshen up." "Sounds good to me." * Los Angeles looked straight out of one of my dreams. The palm trees and seas of people made it real though. "What do you think so far?" Tuck asked as we enjoyed breakfast at a cute cafe we found. I nodded. "I love it." He chuckled. "I knew you would, babes." "Yeah." I glanced over at him. "Do you like it here?" "I like it here with you." I felt my face flush. "Would you ever move here with me?" My best friend nodded. "I definitely would. I think that'd be so much fun." "Me too." "Let's finish up. I need to take a piss." "Ew." I muttered. "I hate that phrase."
***
Thanks again for reading this story. I’m really sorry the parts are so short and that it’s taking a bit. Don’t worry though, Colby shows up soon!
#colby brock#sam and colby#colbybrock#mean what you mean#mean what you mean story#colby brock fic#colby brock story
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G1 Episode 18: Transcript
Episode Show Notes
[This can also be found on AO3!]
[Stinger]
S: Because, like, psychological horror could be interesting.
O: It could.
[Intro Music]
O: Hello, and welcome to the Afterspark Podcast, an episode by episode recap of the Generation 1 Transformers cartoon. I'm Owls!
S: And I'm Specs!
O: And today we're going to be talking about episode number 18, The Immobilizer! Let's talk about giant robots today, shall we?
S: Yeah.
O: And today, on show and tell--we mean The Transformers , Wheeljack wants to bask in his co-workers acclaim.
S: He has created the “Wheeljack Instant Immobilizer.”
O: That's a mouthful. Oh God! It abbreviates down to like, W-I-I, so it's the Wii? [Laughter]
S: As long as he copyrights it, they can't have the Wii in their universe, I guess.
O: [Laughter] I mean, it’s in the 80’s so it’s before the Wii came out. He theoretically could!
S: Yup. That, and I mean and it's maybe different enough that-
O: They wouldn't--yeah.
S: Have any issues.
O: Who knows!
O: [Laughter] Does Nintendo even exist in this world? I don't know!
S: Who the heck knows? Maybe, or maybe it's Mintendo.
O: [Snorts]
S: And everything would be just slightly to the left.
O: [Laughter]
S: The peanut gallery comes closer to witness the scientific marvel.
O: To show off Wheeljack's invention Hound makes a hologram of Laserbeak as a test subject.
S: I don’t know why they're doing a hologram. Would it freeze a hologram?
O: I don't know. I had that exact thought when we were watching it. Like, wait, is this even work or is Hound just going to simulate the--the effects? How does that work?
S: I feel like they didn't think this through. OK.
O: Do they think anything through?
S: I don’t know. And Spike calls him that, “Decepticon Dirty Bird Laserbeak” or the hologram. He calls the hologram that.
O: Shut up, Spike.
S: And then Ironhide walks in, and Ironhide obviously wasn't briefed on any of this.
O: No, none of it!
S: So, Ironhide walks in, sees Laserbeak, and begins firing wildly in the main room with Teletraan 1, knocking several of the stalactites down on top of his allies. They didn't think this through.
O: Yeah, you--I feel like there should be like, I don't know, maybe a like, an Ark wide memo. Hey we’re testing out some tech, don't freak out or something?
S: Yeah.
O: But no, no, we never think that far ahead.
S: Or going outside to test things. Though we'll see that being a problem later. Spike brushes himself off tells Ironhide, “It was a hologram, buddy.”
O: He brushes himself off really strangely too. Like, cuz it doesn't--he's not moving like, you would expect when you're dusting yourself off. It almost looks like he's polishing something that isn't there.
S: Yeah, it's just weirdly animated. To make it even better Ironhide makes perspective his bitch as he crosses in front of Spike, despite clearly being behind him--there's some scale issues, it's weird.
O: Yeah, me thinks they did not layer things correctly.
S: Yeah.
O: Ironhide, to his credit, is very apologetic and digs Wheeljack out of a pile of rocks.
S: Pile of rocks that Ironhide created, so like, let's be honest here--
O: [Laughter]
S: --and there's some weird spec--perspective issues here too. Blah...
O: Yeah, there's just a lot of weirdness here. Wheeljack’s invention was broken in all this chaos, so he sends Bumblebee and Spike into town to pick up a ‘polarizer.’
S: Yeah, yeah, sure, I'm sure you can just pick that up at the grocery store, buddy, or well, considering that we did research, maybe the camera store?
O: Yeah, a polarizer, I think when we looked up, was a camera piece but--but it does not look like a camera piece when Iron--agh--Wheeljack screws it on later. So I'm not really sure if it even is remotely the same thing or if the writers picked a word at random that sounded good and sciencey!
S: I mean, how would you pick something up in town that is to scale with whatever the hell Wheeljack wants to use it for?
O: Exactly! Exactly. [laughter]
S: Who knows?
O: We cut to a scene of Bumblebee and Spike chillin’ in an arcade where Bumblebee is surrounded by a crowd of people playing a game that appears to be called ‘Robot Resource.’
S: [sighs] With a Spike looking like the hippest dude there. He's just leaning up against that thing looking cool.
O: He has a giant alien robot as one of his best friends, can you really get any hipper than that?
S: Well, compared to everyone else in the crowd, not really.
O: No.
S: And here is where we meet Carly, our only human female main character in the series.
[Sorry, guys we both completely blanked on Marissa, though it does seem like she’s not in it as much once she is introduced as Carly is in the first couple of seasons.. ~Owls]
O: It seems like Spike is smitten instantly, but Carly is much more interested in Bumblebee.
S: After introducing her to Bee, Spike is suddenly super, super interested in returning to the Ark with Wheeljack's, you know, shopping list thing.
O: I think he's jealous. I think he's jealous what she wants to talk to Bee and not him.
S: He gets really...it seems like he gets bashful or something, I don’t know.
O: Yeah, I'm not really sure.
S: It’s not very clear. There's only so much you can communicate with this badly animated episode.
O: Yeah, yeah.
S: And then Spike and Bumblebee leave the arcade through what must be an extremely oversized door. Cuz, you know, Bumblebee fits perfectly.
O: Yup! The arcade, uh, as we see when they step outside, is apparently called Robots Video Arcade.
S: Well, I guess they just really wanted to get into...all of the robot mania that must have happened when the Autobots and Decepticons turned up.
O: Oh my god, that absolutely would have been a fucking thing! There would have been like, robots everywhere. I wonder if there would have been toys? Would there have been knockoff toys? Would they, like, have tried to like contact the Autobots for licensing deals? Somebody please write this, now I'm curious!
S: I don't know if they would have tried contacting them. They probably wouldn't--well maybe, who knows?
O: Yeah, I think it depends on like, what company was doing it but now I'm just imagining like would you have some poor, like, lawyer trying to get a hold of the Autobots but they'd be--would they try to get a hold of the Cons? Like, would--would actually, the Cons be okay with that if they were getting paid money? Like, it is a very good question!
S: Swindle would be the one who'd get in contact with them for the licensing whenever he showed up.
O: Yes. I was gonna say, he's not there yet though, to our knowledge.
S: Oh, he's definitely not there yet. He's still in robot prison.
O: Oh right, he's the one that was in robot--one of the ones that was in robot prison.
S: Well, personality store prison.
O: Eh, he’s in prison. [laughter]
S: Yeah.
O: I dunno what he did to piss off Shockwave (presumably), but he did something!
S: I think Megatron’s the one he pissed off, I'm not sure but that--
O: That, that wouldn’t shock me. Considering Swindle’s track record on pissing people off.
S: Yeah, I mean considering he sells his teammates--
O: We'll get into that later. He co--Swindle shenanigans, if you will.
S: Yeah, eventually we will. There are so many. And then Carly exits the arcade jumping into her magenta convertible to follow them and it's amazing.
O: [laughter] Carly is a badass! She’s like, “All right! I'm just gonna follow you home then!”
S: Pretty much! And meanwhile, Bumblebee drives like a goddamn idiot. I'm surprised he hasn't accidentally killed Spike.
O: [laughter] Oh, no, no, no, that was last episode!
S: Cuz he swerves out into traffic! Like, I don't think he even stops--
O: Nope!
S: --at the end of the street, he's just like VROOM!
O: I think the better question here is--how is there no honking involved from the other drivers here? If you driven, you make a mistake--people honk at you! Are these poor people just too used to crazy Autobot driving in their town now!?!
S: Honestly, that's terrifying and it makes you wonder how the Autobots don't have an absolutely metric fuck ton of tickets.
O: I-I love some fanfic that like, um, they're just kind of the running joke is the Autobots pay all their tickets but the tickets are like, sent directly to the Ark because half the time the Autobots won't stop for cops. Especially if your name is Sideswipe!
S: Yeah, either that or Sideswipe has like, a collection of five hundred and it his pride and joy or something?
O: Yeah, yes I like--either of those extremes are pretty good I think. Um, however, Bumblebee is pulled over by a very scary cop. His face does not change for the entire shot!
S: And--and this is while--he’s--while Bumblebee is being pulled over, not once he's out of [the car.]
O: Yeah, yeah.
S: I feel like we should specify that.
O: Right.
S: But the man looks very caffeinated.
O: He’s got like, an open mouth- it just looks very, very strange.
S: They wanted to save some money.
O: I--that’s what I guess it was, but what kills me here is that the cop didn't even apparently stop them for reckless driving. Which we've established Bumblebee was driving very recklessly but because Spike is too young to be driving.
S: And the thing is I don't think Spike is even in the driver's seat.
O: I couldn't remember if he was.
[While they’re driving Spike is in the passenger side, but he got in on the driver’s side. ~Owls]
S: I think he’s actually in the passenger seat so basically Bumble--Bumblebee gets pulled over for not having anyone in the driver’s seat.
O: I don't know--he said--he says Spike was driving when he pulls him over so...
S: Maybe? I could be very wrong.
O: Yeah, that's the reason the cop gives, that's all I'm getting at.
S: Yeah, let me see if I got a picture...no, I just got a picture of Bumblebee getting cut off by the police officer.
O: Right! Right, because the cop totally cut him off when he got pulled over too.
S: Yeah, it looks like he's literally going to hit Bumblebee into the street sign.
O: [laughter]
S: Yeah...and then Bumblebee transforms to set the cop straight cuz there's this dialogue where Spike tells the cop about Bumblebee literally being an Autobot and the cop comes back with, “He's not a Bumblebee cuz he doesn't like, buzz or whatever.”
O: Or, “If it's a Bumblebee let me see him buzz or something,” and Bumblebee’s like, “Uh, maybe I can settle this without actually buzzing?” [laughter]
S: Yeah…
O: To paraphrase.
S: And…
O: Ravage suddenly tackles Bee right the fuck out of nowhere. Like, he's not been seen in this episode the entire time and just suddenly, Ravage!
S: How did no one notice this large metallic panther?
O: In all fairness, we've established Ravage can turn invisible--
S: Ohh…
O: --so maybe he was invisible in the background for some amount of time and carefully not stepping on people.
S: Yeah, well, I don't know, god. [sighs] Ravage clearly sticks some sort of device onto Bee and somehow no one notices.
O: No one notices! Bee doesn't notice, Spike doesn't notice, nobody at the Ark notices. It's visible on his fucking chassis, come on! Uh, then Spike and the cop actually use jumper cables by hooking it up to the cop car, uh, to shock Ravage to get him off of Bumblebee.
S: Somehow it actually gets referenced in one of the things that I--in one of the pieces of fanfiction we’re going to be recommending today.
O: Oh! That's interesting. Um, but to be fair, Ravage had already uh, done his goal. He'd already attached the device to Bumblebee, so technically he did what he wanted to do.
S: Yeah, yeah. He fulfilled all of his goals for the day, I guess. And then the cop does mention that speed laws applies to Autobots too before he lets the two go on their way. So maybe he did think they were going too fast?
O: But that is definitely not what he opened with.
S: Yeah.
O: Meanwhile, presumably, Carly’s gotta be lurking in the background somewhere because she's gonna show up later which is also kind of funny uh, assuming that she saw the entirety of this exchange.
S: I kind of like to imagine her having a camera or whatever.
O: [laughter]
S: She’s just taking--she’s doing Autobot sightings.
O: Oh, see I just like the idea of her kinda, like, squinting over her steering wheel like, “Did he just get attacked by a giant metal panther?”
S: Yeah…
O: Which is just amusing to me.
S: It is, and then, so once they return to the base Wheeljack does not give a fuck why they’re late, just that they are late. And then he's like, “All right, back to the thing!”
O: Yeah, he screws on the polarizer they brought him and then he is ready to go, back right where he left off.
S: Pretty much, he's very--very goal-oriented. He knows what his priorities are.
O: The device Ravage stuck to Bee turns out to be a camera, with Megatron and Starscream watching Wheeljack’s demonstration. WHHHHY!?! Why was this even needed!?! Laserbeak goes in and out of the Ark--literally not figuratively--ALL THE TIME.
S: I imagine Laserbeak's got better things to do with this time. I mean, he has to have better things to do with this time than following Bumblebee.
O: He’s on vacation?
S: He didn't want to miss a soap operas.
O: Ooh, a hundred percent believe Soundwaave would do this so Laserbeak could watch his soaps. Headcannon accepted!
S: They also may have wanted a better vantage point than Laserbeak would be able to get while hiding, I don’t know.
O: Maybe, but considering what happens next, I'm not even sure if I think that makes sense, whatever. I--Laserbeak is at home watching a soap operas, change my--ehh, don't bother trying to change my mind this is what I believe.
S: And so, the Autobots roll out to go elsewhere for Wheeljack to test his invention, so they don't have a recurring, um, a recurring thing like what happened with Ironhide.
O Although, presumably sending a memo would solve this, but okay! Uh, Ironhide is then stuck on watch duty once they arrive to wherever the fuck they are in the middle of the forest.
S: [sighs] Yeah...and then Wheeljack activates his device and freezes a waterfall. And probably kills a bunch of fish.
O: Eh, I don’t know--like if they're just frozen in time then presumably they'd be unfrozen and be fine but I don’t--
S: Well--
O: --we never see them freeze a living [organic] thing.
S: The closest we get is when it happens to Wheeljack but the thing is it's not necessarily freezing things in time, it's freezing their molecules or their atoms or whatever they are.
O: Right, right, but I’m saying that like, I don't know what that looks like for them because it could just be that, oh, Transformers don't need to breathe and so Wheeljack is fine. But it's like, is that why or does it freeze them in such a way where they're just basically held in stasis for an hour or whatever.
S: That's a good point, but if it freezes them and their bodies still need like, oxygen or whatever…
O: Then yes, we killed a bunch of fish.
S: Yeah, they're the real questions.
O: These are the real questions, that we're not going to get answers to.
S: Yeah. They say this water is now harder than anything else they know.
O: Okay, but why?
S: Through the power of Wheeljack says so, that's why.
O: Of course! Naturally, Brawn tries to punch it.
S: It's his way.
O: Of course it is. Spike then ruins everything uh, stepping on the remote and activating the device once again but Wheeljack heroically tosses Spike out of the way and gets immobilized himself.
S: It wasn't even aimed low enough to actually hit Spike, but okay.
O: [laughter] Ratchet inspects Wheeljack by yanking on his head and then is like, “Oh no, we don't know how to reverse this.”
S: I'm sorry Ratchet, Wheeljack did not plan for reversing things apparently. He didn't think this through very well.
O: Yeah, although also insert joke about, “Oh god, my husband.” Um--
S: Yeah…
O: --Carly catches up and accidentally distracts Ironhide for long enough that the Cons are able to attack which further feeds into Ironhide's insecurities.
S: Which will magically dissipate after this episode ends, but I mean how did we not hear what the hell was going on with the Decepticons attacking?
O: I--like--you have a gia--you have multiple giant mechs. Uh, I think, you know Soundwave and Megatron obviously, in robot mode then they have three jets flying through the air. So I don't know how you don't hear that!
S: Megatron demands the Immobilizer but Trailbreaker calls him a Mega-turkey.
O: That’s--that's not even a good insult.
S: it really isn't, but when are they?
O: They just keep using ‘turkey’ to insult Cons, how do they even know what turkeys are?
S: Maybe Sparkplug told them some human insul-insults and I don't know maybe they were around for Thanksgiving or something.
O: I'm still 90% certain they don't actually know what a turkey is.
S: Except maybe Hound, we did look up that thing on turkeys’ geographical range.
O: [laughter] So, for--for future reference uh, I think turkeys are mostly in the Midwest and the eastern parts of the United States, but there is one subspecies of turkey that can be found in Washington and Oregon. So we were like okay, theoretically they could have seen a live turkey, I guess.
S: They could have possible hit a live turkey!
O: [laughter] That too!
S: It's the Rio Grande subspecies--
O: Or something like that.
B: Yeah.
O: Megatron orders an attack, the Autobots hide behind Trailbreaker’s shield, Starscream proceeds to run his mouth off (again) and then jumps in the air to attack the Autobots from above.
S: To combat this assault Sideswipe jumps into the air and tackles him. Sideswipe was flying by the way.
O: Yeah, he does have a jetpack. We've established that, that's fine.
S: Um-hm. Causing his fire to go erratic and hit the Cons who scatter.
O: Sorry, causing Starscream’s fire to erratic--
S: Yes.
O: --and hit the Cons who scatter.
S: Yeah, and then the Decepticons take cover behind some trees.
O: Okay, I'm pretty sure they should not be fitting behind these trees as well as they are because those trees look huge.
S: When did we end up in the National Redwood Forest--or the Redwood National Forest?
O: I-I-apparently that’s where Wheeljack goes to test his dangerous inventions! [laughter]
S: Someone--
O: They drove all the way to California for this!
S: Why, WHHHHHY!?!
O: [continued laughter]
S: [sighs] And then Skywarp proceeds to shoot a ‘bouncer bomb’ that's basically...um, it basically turns this entire fight into a wacky pinball game as it ricochets around the field.
O: I'll have you know we did actual research on what the heck he said here because--and looked it up because I thought it sounded like ‘pulsar bomb’ and Specs thought it sounded like ‘cluster bomb’. So according to the TF Wiki, it's a ‘bouncer bomb’ which is just as silly as you'd think.
S: It just bounce, bounce, bounce. And Megatron gets so sick of this thing that he alts into his gun mode and Soundwave shoots him at it.
O: Insert your own joke here. Of course, this also hits a tree knocking it over right on top of Optimus Prime, who just so happened to be holding the Immobilizer.
S: It looks as silly as it sounds.
O: It does, it's delightful!
S: Yeah, we got photos.
O: We did.
S: Um, and then Ironhide attempts to get the Immobilizer before the Cons do but gets shot by Megatron for his trouble.
O: Starscream grabs the Immobilizer. Ironhide shoots him hit--with the oil from his arms and he falls on his face.
S: And yet, the Immobilizer still just rolls right to Megatron because obviously that's where it wants to go.
O: Obviously! Starscream yells that his telemeter has been damaged as he walks into trees over and over again after getting up.
S: I think it's telemetry.
O: Uh, was it? Oh, I thought it said telemeter but, eh.
S: It might be…
O: Either telemeter or telemetry, I don’t know.
S: It doesn’t matter.
O: Because I looked it up. ‘Telemetry’ actually is a real word.
S: Yeah.
O: But it's like, I think the act of reading or transmitting something. So that's why I was like, okay is--did they say telemeter, and like telemeter’s supposed to be the part of their biology that does it? I don't know.
S: Eh, I don't know, uh
O: Point of the fact is Starscream is screaming while walking into trees. That's really all you know!
S: it's really goofy.
O: It's really goofy and delightful, yes.
S: And then Optimus points out that Megatron is losing his soldiers and Megatron says his soldiers don't matter as long as, “I get what I deserve!”
O: Speaking of which, at the exact moment Starscream makes his way over to the rest of the group of Cons, the water that they're all standing on unfreezes and washes them all downriver.
S: It's great.
O: It is amazing.
S: The Autobots proceed to head back to base, taking was still frozen Wheeljack--who at this point is being held by like, all the minibots.
O: [giggling] Yeah, you couldn't give it to like Optimus or something, no, no we got to make all the minibots carry him.
S: Yeah.
O: Back at base, Ironhide is whining about this being all his fault.
S: And Ratchet is not having any of his shit.
O: He also threatens to disconnect Ironhide’s synthesiser.
S: Um-hm.
O: Ironhide feels like he's too old to be useful and he says he's going into retirement.
S: What do retired Autobots do? Do they yell, “Dagnabbit!” at I retired Decepticons? Do they, do they sit on the front porch and wave, wave their fists angrily a young new Decepticon hoodlums messing around on their lawns?
O: Do they whack each other over the head with canes? The world may never know!
S: Carly is joining in on this pity party, blaming herself and apologizing to Ironhide. Cuz they took her back with them.
O: They did take her back with them. Uh, which then Ironhide shows Carly around the base including their ammo storage area with a bunch of giant missiles.
S: Missiles we never see them use.
O: Missiles that don't seem to match the specs of any Autobot weapon we will ever see in this series.
S: I mean maybe those missiles that they had when they crashed that they can't use but…
O: Maybe? It still just seemed weird that--that like, they walk into this room there's just a fuck ton of missiles?
S: Yeah. Ironhide’s like, “We wish we didn't have them either.”
O: Yeah, which I mean, yeah?
S: Yeah, and then Carly just pockets a freaking grenade because--
O: Fuck yeah Carly!
S: --the girl knows what she wants.
O: She does! And she wants to blow shit up. Wheeljack finally unfreezes and worries that they'll be doomed if the Cons can figure out a way to make that effect permanent.
S: I guess Wheeljack knew that the thing wasn't permanent, so that's why he didn't care.
O: Yeah, probably, but he may have also still not known what it did to organic life which is why you don't want Spike to get hit?
S: Yeah.
O: I'm willing to bet a lot of money Wheeljack froze himself multiple times during that--making that damn thing to be honest.
S: Oh, probably. Spike notices Carly is missing and he and Bumblebee go after her.
O: Carly is fucking amazing. When we next see her she is in a boat in the middle of the ocean in scuba gear ready to storm the Decepticon base which would seem to suggest that: One, their base is not that deep under water as she does not need deep diving gear and/or the writers have no idea what deep diving gear is. Pick one. And that it isn't that far offshore as she is in a pretty small boat.
S: She's also wearing a full wet suit instead of like, a bikini or something--
O: Which is nice honestly!
S: Um-hm. She's a prepared lady.
O: I like her.
S: Yep, and presumably that the Decepticons headquarters is just general knowledge...somehow.
O: Yeah, which is also pretty funny to be honest. It's just like, do the fishermen of the area just know to avoid like this mile wide area around it? And it's just like, don't look directly at the birds, don't look directly at the birds!
S: Yeah, either that or she is just enough--interested enough in Transformers that she's found all this shit out.
O: Which I would also believe to be honest.
S: Mm-hmm. Soundwave notices her intrusion nearly immediately and sends Laserbeak after her.
O: And she actually put up a pretty good fight considering she had no weapons on her at the time. Like, I think she beans Laserbeak, or tries to with her uh, scuba diving air supply?
S: Yeah, she has no--she gives no fucks.
O: She gives no fucks.
S: The Autobots are alerted to Carly's distress by the Sky Spy.
O: The Cons actually recognize Carly from the fight earlier in the day and assume the Autobots will send someone after her so they're basically holding her hostage.
S: Pretty much, pretty much. Um, this ta--the Skyfire taxi service drops Ironhide off with Bumblebee and Spike so they can get Carly back together.
O: Underwater, uh, Carly's earlier placed bomb--because she's stuck one on the base--detonates and the Cons leave Carly in a room that is quickly filling with water. Uh, but then Ironhide busts in and saves her.
S: Ironhide knows what he’s about. And on the shore they meet up with Spike and Bumblebee, but Megatron appears and uses the modified Immobilizer on Ironhide, freezing him.
O: Optimus shows up and shoots Megatron. Megatron falls over and Starscream declares himself the new leader.
S: It is funny.
O: It is very funny but Megatron is fine. He just took one shot, you know compared to explosives that were uh, [clears throat] powerful enough to move an entire fucking planet. Starscream, I think you're jumping the gun a bit here, AH HEM, pun intended. [laughter]
S: For some ungodly reason, Rumble has the Immobilizer remote and is controlling it.
O: I mean he's doing a good enough job I just think it's weird they handed it to him?
S: He looks so serious.
O: He does! Autobots are being immobilized left and right, but Carly has a plan.
S: Always good to have a plan. She gets Brawn to dig a tunnel underneath the Immobilizer with Jazz distracting the Cons with the powers of MUSIC!
O: [laughter] Really loud music.
S: Yeah.
O: Carly comes up from below, swaps two wires, and everybody unfreezes.
S: Needs to swap the polarity or something?
O: It’s--
S: I don’t know, it's like the positive and negative wires.
O: I don't know, it's literally like, the only two wires in there when she opens the damn thing, it's great.
S: Yeah. [sighs] Laserbeak attempts to recover the Immobilizer but Ironhide fights him off, redeeming himself. And I guess Laserbeak was done with his soaps at this point.
O: He must have been done with his soaps uh, when the Autobots win, Megatron throws an honest to god fucking tantrum. It is amazing, but the Cons do retreat.
S: Yup. Later in a blazing sunset Ironhide tells Prime that he's coming out of retirement, thus completing his character arc.
O: The like, one character arc he'll have in this series, I guess?
S: Yeah.
O: Wheeljack asks Carly how she figured out her brilliant strategy of swapping two fucking wires.
S: She spouts some technobabble and sh--we we find out that she's going to college at MIT.
O: Spike likes older women.
S: He does.
O: Spike asks Carly out for a chocolate soda.
S: Is that an egg cream? Did he just ask her out for an egg cream?
O: Where do you even get those? [laughter]
S: Um, soda fountains, apparently. I don’t know.
O: Where those things...where those still a thing in the 80’s? Guys, guys, guys we weren’t born yet, where those still a thing in the 80’s!?!
S: I don’t know, I wanna know, um, we looked up--uh, we looked it up.
O: We looked up what a chocolate soda was, because we were like--is it an egg cream? And we don’t think it’s an egg cream, but-but is it an egg cream? We-we have no idea.
S: Let me look up egg creams, but an egg cream is--
O: We did, we did, and it didn't look like it was the same thing because the recipes were different.
S: Well, it is a carbon--it's basically a carbonated chocolate milk. I think that chocolate soda was basically an addition of ice cream.
O: Yeah, I think you--cause we--I read it and you were like, that's basically a shake.
S: Um, they leave immediately, jumping into Carly's car and riding off as the episode ends.
O: Join us next time in, “Dinobot Island, Part 1.” Buckle up for Dinobots, dinosaurs, prehistoric islands, and time travel. Woohoo! [laughter] It's gonna be a ride.
S: Yeah.
O: My dear Specs, what is our fanfic for today?
S: Okay, so we have two Carly based fanfiction recommendations for today.
O: Woo!
S: The first is, He Will Meet No Suave Discussion by ShadowShock. Uh, G1 cartoon, rated K+, Gen, no pairings. Uh, Characters are: Carly, Chip, Wheeljack, various Autobots, and Ravage. And in summary, ah, “Don't mess with Chip!”
O: [laughter]
S: And our theme for this one or character rec is: Carly being a badass.
O: Carly is lovely.
S: And it's a one shot. And our second-second one is Fifty Dollar Data Plan by Retrolex and it's G1 cartoon continuity, rated T for teens, Gen, no pairings. Carly--and the characters are Carly and various Autobots. And in summary, “Time to upgrade that data plan, Carly.”
O: Because like, remember this is like, the 80’s, or possibly the 90’s when they're writing this and like, you have a bunch of robots that can freely submit info--you know--transmit information--
S: Freely text.
O: Yes.
S: Freely text.
O: You know what the--do you remember what data plans were like in the 90’s? They were not good. [laughter]
S: Yeah, and I think the opening line in it is, “Did you know, that texts from giant robots count as long distance?”
O: [laughter]
S: It’s something like that, it’s something like that.
O: Something like that.
S: It's great, and um, basically our theme for that is: Carly! And it's a one-shot.
O: I've actually read this one it's very short but it is quite funny.
S: It is, it's basically Carly recounting a whole bunch of text messages she's gotten from giant robots.
O: Which is a great--just-just a good premise, come on.
S: Um-hm, and basically bemoaning the fact that she'll probably be broke for the next year.
O: Forever! Yeah.
S: And that just about wraps it up for us today. Remember to check us out on Tumblr or Pillowfort as Afterspark-Podcast for any additional information, show notes, or links we may have mentioned. You can also find us on Facebook and Twitter at AftersparkPod (all one word) and various other locations by searching for Afterspark Podcast such as AO3, iTunes, Google Podcasts, Stitcher, and Youtube, just to name a few. Till next time I’m Specs!
O: And I'm Owls!
S: Toodles.
[Outro Music]
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Russian Hack Possible For 2020 Election?
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In this video, we give you the latest breaking news on the upcoming election and the possibility of a red hack by Russia and China for the 2020 Elections, Info all coming from DNI chief Dan Coats.
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Transcript
Welcome.
An amazing human beings in yet another review of the top trending mainstream media news article that I will publicly defecate on with truth.
A different. Truth is subjective but but I was just on Reddit and this is the number one article it’s it’s number three and all that of course A lot of people are talking about n again. Just looking at the title just by the time I know there’s going to be a lot of disinformation propaganda or just blatant lies in this article that will need to be broken down because of the mainstream media says it’s usually.
Depending on.
What special interest they’re serving and then we’re going to go over all of this of course in the video as well as writing a very special.
Twitter message to Ken dilanian at the end of this airing out some of our grievances with this piece okay this piece is by NBC News was getting paid by Volkswagen that company has definitely does not have a controversial past and the blood diamonds as well as in other articles look at this is all ads all of them.
Another ads that is paying for this National Security article against the title of your State’s us Intel agencies.
Russia and China plotting to interfere in 2020 election.
Very clickbait title that I don’t believe has any Merit in it now let’s get into the article by Chief Dan costs also noted that us intelligence agencies believe North Korea is unlikely to give up its nuclear weapons holy cow that ticket Swift turn here does a two different things we’re talking about here Ken can you stay on topic Ken do you wanna Dilly Dilly I’m not know whenever you call your name actually this is.
Okay because we actually have a name we have someone that we could paint the story to end the d&i of course is Director of National Intelligence is also in the news in 2018 saying that we are at a critical point of cyberattacks I would have surprised another hyperbolic statement before why of course using these hyperbolic statements to promote fear to promote propaganda to push for a bigger conflict with what looks like China Russia and specifically North Korea.
This guy also personally sparred with Donald Trump before and he has worked as a lobbyist for copper Industries a Texas corporation that manufactures Electrical Products worldwide now I’m bringing up a lot of this stuff because it’s important to understand the background about which this article is totally based on and I do applaud can for actually naming a source here and putting them on the record now did Ken regurgitate what this guy just told them without questioning it which most journalists do or did he actually do some journalism and some fact-checking here holding Authority accountable for what their sake did he actually do some journalism let’s find out the article reads us intelligence agencies assess that Russia and China will seek to interfere in the 2020 presidential election Having learned lessons from Russia’s operation in 2016 according to the annual public survey of national. Security threat.
Tuesday the article makes a very generalized assertion that there was some kind of Russian operation in 2016 and when you click on the link you just find out about an order that Donald Trump signed that pretty much does not prove that but sets up a protocol if that does happen again what Ken did here is very dishonest because again he’s saying the lessons we learn from the Russian operation linking of course 2.
Proving that at all because guess what people there hasn’t been any Russian collusion proved now the bigger context that does need to be understood here is that there is National Security.
State security hacking efforts made by China made by Russia made by the United States made also by Israel made by many countries that hack each other on many different levels China specifically does.
Two corporations for business purposes and Felix of the claim here that this is to supposedly.
Affect our election somehow that argument again is extremely laughable especially made by the United States that has been interfering in elections and democratically-elected government for decades now it’s what the CIA in the United States government does especially in Latin and South America especially with what the Trump Administration and intelligence Community is trying to do now in Venezuela. That argument I’m not opening up where them for it or against it I. I talked about it a lot of my YouTube channel just watch the separate video before you jump to of course I’ll conclusion which this article does a great job.
Already from the very beginning generalized bigger disinformation and larger context is missing here but Russia China I do not have States is real all hack each other all the time this is the larger context that needs to be understood here and yes russia-china do hacked United States in the United States does hack them it’s an aspect of our national security that exist today and when it comes to this digital space we have to also understand about a lot of hacks could be faked like RI recently saw admitted by Democratic operatives to make it look like Republican senator candidate Roy Moore was linked to Russia in some way of false flag operation which is common and a probability that is worth at least just looking into and if writing a story about it to the general public worth I think at least mention it.
We don’t see any of that here and I’m moving on with the story the story reads quote we assess that foreign actors will view the 2020 us elections as an opportunity to advance their interest Dan coats the Director of National Intelligence told the Senate intelligence committee at the worldwide threats hearing what the readers going to be alluding to is of course Russia with that which the mainstream media has been obsessing about supposedly advancing their interest in the 2016 presidential elections by as the mainstream media wants you to think pushing for Donald Trump to be president of the United States that I would question that narrative not only because I haven’t seen any legitimate proof showing that but also because if the Russians did that.
Kind of backfired on them especially geopolitically because Donald Trump has been more aggressive than than Barack Obama his predecessor especially when it comes to geopolitical matters in Syria actively bombing.
The Syrian government actually come painting to do totally different but what has campaign in Syria actually even causing the deaths of many Russian mercenaries and putting Russia in a very difficult spot Donald Trump has also sold lethal weapons and given them to the Ukrainian forces which was a move that Barack Obama would never dare to do and now Donald Trump is talking about military options on the table for Venezuela as Russia just sent their security forces to of course Safeguard Maduro the president of Venezuela with Donald Trump and even John Bolton with a notepad himself still going forward and even writing that notepad up they’re sending 5000 US troops to the region geopolitical if you look at the bigger picture Donald Trump has been more aggressive than his predecessor when it comes to the bigger geopolitical matters that the United States has been at Major odds with Russia. Do Puerto Rico Russia didn’t do well if they even allegedly helped Donald Trump get into office which is our narrative the mainstream media pushes that according to me and my own personal opinion Falls flat on its face and makes no sense moving forward with the article and another notable statement coats noted that us intelligence agencies believe North Korea is unlikely to give up its nuclear weapon because it’s leader ultimate leave use nuclear weapons as critical to regime survival that view stands in stark contrast to comments from President Donald Trump who in June declared that North Korea was no longer on ugler threat citing his talks with leader Kim Jong on now it is true North Korea does have about 20 nuclear warheads that it looks at this posing which the United States is actually offering technology to even dispose of that specific weapon but it’s important to understand here that North Korea didn’t make very. Progress at dismantling their key missile facilities and with this statement issued by the government it also needs to be stated here which can you forgot about Ken and you forgot to ask for this is well where is the actual evidence proving this and let’s be honest here it’s very hard to believe our government especially in the DNA that lied to us and said that there wasn’t even an NSA surveillance program which whistleblowers have to come out and prove that yeah.
Actually was one and that power was being abused because that power wasn’t being questioned like like you got here it’s not being questioned moving forward the article says coats also reputed Trump statement that Isis has been defeated he said that the group was nearing military defeat in Iraq but has returned to its guerrilla warfare route continues to plot attacks and still commands thousands of fighters in Iraq and Syria from the evidence that I saw yes that’s true but also from the evidence I saw if it wasn’t for intelligence agencies and the horrible Wars the United States has been involved in there wouldn’t also be Isis what you got I think it’s important context your you may not it may not be relevant to you but I personally think it is since United States most likely has a receipt on a lot of the funding ammunition and weapons / infrastructure that this terrorist group has on political interference the written assessment added that intelligence analysts expect. American adversaries to quote refine their capabilities and add a new tactics as they learn from each other’s experience suggesting the threat landscape could look very different in 2020 and future elections political interference using social media and cyber-attacks was scarcely mentioned in the threat assessment before last year but it was listed second behind cyber attacks in Tuesday’s array of the challenges facing US National Security policymakers assessment here is that in Russia allegedly used social media to supposedly interfere in the elections which The Washington Post says that there was actually a crap another paywalled I’m not paying.
How even the Washington Post said that they’re still little evidence that Russia’s 2016 social media efforts did much of course some mainstream Media news article say it’s undeniable that this happened and it could have happened it could have been a false flag and anything is possible here and I could be wrong but from this estimate that I saw I definitely didn’t help swing elections and promoted such things as black lives matter which According to some was supposed to Spur racial tensions and the United States to kind of divide and conquer the people but honestly if that’s the argument that they’re making the people you need to lock up is the mainstream media cuz they’ve been doing that and race-baiting and hate clicking range clicking people for a very long time now and credulous Lee and if that’s a crime they should be sent away for it and that’s why I don’t believe that argument continuing on quote Russia’s social media efforts will continue to focus on aggravating social and racial.. Undermining trust in authorities and criticizing perceived anti-russia politician says the written threat assessment Moscow Maine employee additional influence to kids such as spreading disinformation conducting hack and leak operations or manipulating data in a more targeted fashion to influence us policy actions and elections some of this could actually be true but without a doubt I definitely do not buy that this is specifically for aggravating social and racial tension since again the mainstream media does a great job at that China and Iran may also seek to influence American politics the assessment said and China and Russia are working together as never before in recent history that again is very true and some contacts thank you Kent finally we get some contacts to your NGO politically Russia and China have been working together specifically against the u.s. petrodollar continuing on China and Russia are more aligned than at any. Point since the mid-1950s and the relationship is likely to strengthen in the coming years as some of their interest and threat perceptions converge particularly regarding perceived us unilateralism oh goodness I can’t say that and Western promotion of democratic values and human rights the assessment said you look at us interventions they’re not really promoting democratic values as much as they are pushing allowed in multinational corporations to profit off the suffering of people especially surrounding bigger national resources issues.
Predominantly is about either natural resources or the preservation of the u.s. petrodollar that’s pretty much it for the audience and the viewers in the readers of your article, which really happening here and put some questions to this report that honestly deserves some screwing here continuing on the worldwide threat hearing is generally the one during the year that all heads of major US intelligence agencies testify in public about the threats facing the nation FBI director Christopher Wray may be asked about the acting attorney general’s cup comment Monday that the Mueller investigation is wrapping up and he may be pressed about how much of Mueller’s findings will be made public again going back to Russia here can you know exactly what you’re doing with the psychological propaganda and disinformation that you’re pushing let’s find your Twitter K where is this guy let’s go find them can.
Oh goodness you feel Dazed and Confused already here we go I’m going to follow you so you could DM me now.
Come on.
A candle.
Just read your article and. Have you always been this obedient lap dog of the establishment who gets a little treat and loses his ability to question.
Apostrophe eyes emoji.
That’s my take on it again if you guys think I’m wrong let me know why in the comments section below and I could be wrong and it’s okay to be wrong but only because of the discussion that were able to have actually able to learn from each other which I appreciate it very much so yeah this is why I love the reason I love you guys thank you again so much watching stay tuned for a lot more here on youtube.com we are change.
The post Russian Hack Possible For 2020 Election? appeared first on We Are Change.
from We Are Change https://wearechange.org/russian-hack-possible-for-2020-election/
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"How Wipster Gets 700+ Webinar Attendees Ft. Andre van den Assum" (Inbound Success Ep. 75)
How does a small, 25 person SaaS company regularly attract 700+ registrants to its webinars?
Andre van den Assum
This week onThe Inbound Success Podcast my guest is Andre van den Assum, the Marketing and Partnerships Manager for Wipster, a cloud-based a video workflow collaboration review platform. I had heard from a colleague that Wipster was absolutely killing it with its webinars and was excited to talk with Andre about how he consistently generates such large numbers of attendees.
Our conversation gets super detailed, with specifics on how much Wipster spends on paid media (TL;DR - not much), what the click-through rate is on their email newsletter, how long their promotional timeline is for each webinar, and the percent of leads they get from each marketing channel.
This week's episode of The Inbound Success Podcast is brought to you by our sponsor, IMPACT Live, the most immersive and high energy learning experience for marketers and business leaders. IMPACT Live takes place August 6-7, 2019 in Hartford Connecticut and is headlined by Marcus Sheridan along with keynote speakers including world-renowned Facebook marketing expert Mari Smith and Drift CEO and Co-Founder David Cancel.
Inbound Success Podcast listeners can save 10% off the price of tickets with the code "SUCCESS".
Click here to learn more or purchase tickets for IMPACT Live
Some highlights from my conversation with Andre include:
Wipster is a video workflow collaboration review platform. The company currently has 25 employees with offices in New Zealand and Portland, Oregon.
They have thousands of customers around the world, including big brands like Disney, Red Bull, Shopify and Delta Airlines, and many smaller brands as well.
Wipster regularly gets hundreds of registrants for its webinars, which it typically produces with partners.
They get many of their webinar leads from email marketing, and typically include a promotional video about the webinar in their emails.
One channel they use for email promotion is their newsletter, which goes out to 40,000 people that has a 25% open rate.
Their webinar marketing campaigns typically last two weeks.
For a recent webinar on which Wipster partnered with Brightcove Deloitte, 50% of the registrations came from email marketing (12% were from promotions in Wipster's email newsletter), and out of 1100 total webinar registrations, Wipster drove 700 of those (with the remaining 400 from Brightcove).
10% of their webinar leads come from social media.
For one webinar, Wipster advertised in Marketing Profs' email newsletter. The cost for that campaign was $3,000 and the newsletter went to a list of 13,000. That yielded 120 leads at $24 a lead.
Wipster posts all of its webinars to its YouTube channel, where they typically attract 600+ views each.
Resources from this episode:
Save 10% off the price of tickets to IMPACT Live with promo code "SUCCESS"
Register for IMPACT's upcoming webinar with Wipster on Make Better Videos In-House: How to Create Consistent Video Production
Visit Wipster's website
Subscribe to the Wipster Weekly newsletter
Wipster's YouTube channel
Wipster Stars Facebook Group
Connect with Andre van den Assum on LinkedIn
Listen to the podcast to learn all about the marketing campaigns and tactics that regularly attract 700+ attendees to Wipster's webinars.
Transcript
Kathleen Booth (Host):Welcome back to the Inbound Success Podcast. I'm your host, Kathleen Booth, and today my guest is Andre van den Assum, who is the marketing and partnerships manager at Wipster. Welcome, Andre. Andre van den Assum (Guest): Welcome. Yes. Hello. How's it going?
Kathleen: Good. I feel like it's hello from tomorrow because you are across the other side of the world, and it is the next day and sunny and beautiful where you are, and it is yesterday and freezing cold where I am.
Andre: You got it. We're a little bit in the future here in New Zealand and it is the middle of summer for us so we're kind of on the back of a nice middle of summer Christmas holiday break and just cracking 2019, so yeah, nice to be on your show. We've got some fun things coming up with IMPACT actually so this is nice to compliment that as well.
Kathleen: Yeah, it's great and I'm excited to have you here and for anybody who's listening, you can't see, I'm looking at Andre through the video and he's sitting outside and the trees are blowing in the warm New Zealand breeze and there's like, water in the background, it's really stunning. And I'm sitting in the 20 degree weather in the Mid Atlantic region of the United States thinking, "What am I doing here?" So if you're listening you can always go to the show notes and I have a picture in there of the two of us recording so you can see-
Andre: If it makes you feel better the roles reverse in June, July and we have a team in Portland and the same thing happens, you know?
Kathleen: We all have our turn.
Andre: They're all off to festivals and beaches and we're freezing down in New Zealand at the bottom of the South Pacific so don't worry.
Kathleen: Well it still sounds like a great place to be.
About Wipster
Kathleen: So for anyone who's not familiar with Wipster who doesn't know who you are could you tell my listeners a little bit more about yourself and about the company?
Andre: Absolutely! So I've been with Wipster for almost five years now, I was employee number five and we've got about 25 of us now.
We're a video workflow collaboration review platform. Born from the idea of a video producer/director who was kinda sick of chasing feedback with his clients and wondered why people can't just comment directly on top of the video, so click on top of the frame, make your comment, kinda Google Docs for video, and so he went looking for that solution and it didn't exist.
So we were the first people to kind of create a product where you could literally click on top of the frame. There's a couple of others that do it now but we're first to market about five years ago and it's been an interesting journey over that time you know, going from kind of an idea, a spec, into a kind of fully fledged company.
I guess we're still a start-up with 25 or so employees but we've got thousands of active users, thousands of customers. Some of the biggest brands around, you know, the Disneys of the world and the Red Bulls and Shopify and Delta Airlines and yeah, we've got a ton of big users but we've also got a bunch of small users, a bunch of agencies that use it for review and approval.
Something we're seeing a lot of is some of that capability moving in-house so you know, we're talking to more and more brands who are wanting to kind of scale their video and we can help them do that, you know, by speeding up their workflow, making it easier to pump out the video 'cause we're not talking about kind of one video a month, we're talking about you know, three or four or five videos a week ideally, and some of them even more than that.
So yeah, it's been a fun journey and been kind of ... Selling software as a service means you can do it from New Zealand at the bottom of the world but obviously we needed some people on the ground in the US so our founder moved over there and has built a team over there as well so yeah, it's been quite a fun few years, you know, a bit of a rollercoaster but yeah, definitely very rewarding in trying a bunch of different digital marketing tactics along the way to kinda get our name out, you know, being from the bottom of the world to kind of getting that presence, you know, we're in 150 countries or something like that as well, so it's a pretty interesting time to be doing marketing and kinda trying to do this kind of thing I think.
Kathleen: Yeah, and as far as the product is concerned ... So we use it, full disclosure for everybody listening, we're a Wipster customer, and we have a video team at IMPACT, it's a couple of people, and we do a ton of video. In fact, I was just up in our office last week and we must've shot, I mean, it's close to a hundred videos in one week because we had a lot of people in from out of town so we wanted to maximize the time.
I first was exposed to Wipster really as somebody who provides feedback so our video team was like, "We have to use this platform," and whenever we do a video they send it over to me and I get the link, I go into Wipster, and I'm able to just like, as you said, it is very much like Google Docs for video. I can just pop my comments in there and I'm not a technical person so it's really nice because it makes it very, very easy for me to provide my input.
Andre: Yeah. Well, that's how we got traction from the get-go was kind of making a tool that was just very easy to use.
The editors are kinda used to these big, complicated editing suites, Premiere Pro and stuff like that with a lot of buttons, but you know, when they're sending it to their clients or their team members or the legal team or the exec team to get approval or feedback, they just wanna be able to click a link, watch the video in a very kind of simple, enjoyable kind of experience, just click on top, make videos.
And there's quite a few things going on behind the scenes, you know, like we've got integrations with Adobe, with Slack, with all the publishing platforms, so we can kind of help the more technical people as well but in terms of the end user we try and make it as simple as possible and I think that's what made us so successful so early on was just, it kind of just worked, you know?
Kathleen: Yeah. The simpler the better.
Andre: Yeah, that's what software's gotta be like these days, you know? I think there editing some big shifts and you know, you used to have to get a software team into the company carrying massive servers on their backs and all this hardware and the IT guys have gotta do all this year-long onboarding and all that kinda stuff. But that's changed, the price point has changed, the experience has changed.
So yeah, so it's nice to be part of that movement.
Wipster + Webinars
Kathleen: Now, one of the reasons I was looking forward to talking with you for this podcast is that you were chatting with a colleague of mine about us doing a webinar together, which we are going to do, so stay tuned if you're listening, and I remember it was my colleague Vin and he said, "You know, you should talk to these guys at Wipster because they get a ton of people coming to their webinars."
Webinars are so interesting to me, I'll have to preface our conversation with this. In some respects they're a dying marketing form because so many companies do them and I think people have become so used to webinars and so used to webinars especially that are recorded and they send you the recording afterwards and so people might sign up for them but then they never watch them 'cause they're like, "Eh, it'll come to my email inbox and I'll watch it someday." You know? And so there's this element of folks being jaded by webinars and you know, having said that I think there are some people doing them really well.
You're not a huge company as you mentioned. You're 25 people, but you're getting large numbers of people to your webinars. So I wanna dive in and learn more about what you're doing and what's the secret sauce behind these great results you're getting.
Andre: It's interesting because you've got all these different things that you can be doing as a digital marketer and you know, for us, you know, we've been doing webinars for a few years now and you know, it's among other things managing all the social channels, doing all these big kind of product campaigns, doing events, doing more tactical campaigns, you know, ad words, all the rest of it, so you know, where do webinars fit in?
I think there was a point where we were kind of, you know, we wanted to kind of partner with more people in our ecosystem, other brands, other product services, and so when we called up these people we kinda went to the table with a bunch of ideas and were open to doing whatever with them. You know, might be events, might be, you know, we could do some blogging, you know, guest blogging on each other sites, you know, good for back links, good for awareness, maybe getting them to share some stuff in their newsletter.
So you know, we tried to think about all these things that we could do, even create some content for YouTube and stuff like that or you know, data content.
So there's actually quite a few things you can do with someone but it was funny because it almost always would just keep coming back to webinars, that was the thing that kind of ticked all the boxes for both sides.
A webinar is something that when you approach someone, they already have their audience, they're very protective of the community of the audience, they're not gonna just be kind of sending anything you send them on to their audience, they're the gatekeepers and when it comes to webinars, you know, the key is coming up with a really good topic, a topic that kind of speaks to both the audiences.
So I think the first thing we do is kind of figure out what the overlap is for both of us. You know, what are we both standing for and in the case of doing something with IMPACT, you guys are doing some amazing kind of consultancy work around helping brands scale their video.
You know, we happen to make a tool that helps them do that so let's kind of talk about that.
It should never be salesy, so you know, I think part of the secret sauce is just coming up with something that people wanna click on that's really, truly valuable when they click on it and learn something. So that actually can take a little bit of back and fro. I've even had to kind of can a webinar late in the planning phase because we just couldn't quite come up with that ... And that was a tough decision for me to say, "Look, you know, we're just not quite aligned. You wanna talk more about this but that's not really interesting to our audience. We wanna talk more about this but you don't have enough leadership in that."
So kind of to answer your question, the reason why we do things in the first place is because they're really easy to share to both your communities, they both provide a lot of value to both those audiences, and they provide leads and bound leads, you know?
A lot of these other pieces of content doesn't have a gate and a form like webinars do and it's just natural to enter your email and sign up for these things. So therefore when you're looking at kind of what the outcome is for both these companies, you know, you both get a nice list of leads and you both provide a lot of value to your audience and it's very easy to share.
And then so once you've got a really good topic and once it kind of ... You know, that's gonna help massively and then there's a few other things you can do to help drive them and one of ours is to have quite an active community, to have quite a big email database, you know, a good open rate, so that's kind of some of the work we've done over the years to build that up that we can now go to with good content.
It's quite traditional marketing really. We still get a big chunk of our leads through email.
Another one, which is kind of obvious for us, but make a video to promote that webinar.
When you look at the click through rates on the emails or even with our partners, we really tend to always overshoot their goals on what they kind of expect. And even when we have at times kind of brought less, you know, having not done a partnership and having to drive all the traffic ourselves, you know, gone through things like MarketingProfs and kind of sending out email blasts to 15,000 users, for them, you know, they come back, it has a thumbnail, so we create a GIF thumbnail with a play button on top and they're like, "Oh, this is some of the best results we've had!" And that's good topic, good copyrighting, and a video thumbnail to help drive it.
But yeah, we use our social channels. We have audiences across different social channels.
We have an in-app kind of pop-up that lets people know.
We have a newsletter that goes out to 40,000 people that has like a 25% open rate.
So it's a combination of all these things, you know? Probably there's no secret sauce on it - it's a combination of value and you know, and finding something that kind of works for both you and some potential partners.
Kathleen: So taking a step back, you mentioned you start with really trying to figure out topics that will resonate with your audience. Tell me a little bit more about who your audience is.
Andre: Yeah, yeah, for sure. So we stand for video, you know? We're born out of video, out of making the video workflow easier, about helping people speed up their video workflow. So that's the kind of things that we like to talk about.
The topics that come under that are kind of, you know, video marketing, or video ideas, creative ideas, you know, making videos for your clients, things like that.
Our audience is a few different types but our main audience is the video creative themselves, so the video editor, video producer, video director. They can be a freelancer, they can be working for a small production company or an agency, they can be in a brand, you know, be an in-house team for a brand, you know, so that's pretty much the mix. They can also work for big media companies as well.
And so they're all slightly different, you know? We have actually done quite a bit of content targeted as well, at kind of marketers, marketing managers, marketing execs, to help them scale their video strategy and the reasons why they need to do that.
So that's kind of our audience, but I think that the large chunk of that is video creatives.
Kathleen: And assuming you're able to really nail down a topic that's gonna be relevant and useful to that audience, you then talked about working with your partner that you're doing the webinar with to really refine the topics, make sure the presentation is not gonna be too salesy, and that sort of thing.
How long does that process generally take for you guys?
Andre: I mean, sometimes you just come up with that topic and it's just real obvious and you kind of nail it. It's one of those ... Kind of that creative writing part of it is hard to ... You always think, "Oh, I've got a couple of hours, I'm just gonna smash this out."
Sometimes it works, sometimes it doesn't, you know? It's a bit of wordsmithing.
I think one of the key steps to this - and this wasn't, you know, we didn't have this from day one– was having that kind of, that one page, well, not one page, just that one document, that collaborative document that starts with a time and a place and a kind of general theme. You kind of flesh that out, you come up with an abstract ... a title, abstract and a few bullet points. It's actually not a ton of words but you kinda wanna kinda get it quite synced and really kind of interesting.
I think part of that process as you're doing this, you know, you actually list all the kind of requirements for your partner and it kind of helps to show what you're gonna commit to. Especially around promotion, you know?
We've kind of been burnt in the past by kind of our partner not living up to what we'd expect for them because I've got other things going on. That's fine, but you know, when you've got in writing that's saying, you know, "We're gonna send it out to our email list of this size twice," you know, "and on these dates. We're putting it out to our social channels. WE're gonna throw 500 bucks behind it to boost it."
Once you're kind of quite transparent about what your expectations are and then relaying how many registrations have come in as it happens, put the heat on a bit more, but it gets fun, you know, you share in that success.
So I think, you know, it does take time and I know some companies do a webinar a week or something like that. You know, I do too many other things to be trying to take on that. Even a webinar a month is pretty ... I've done that for a few months in a row, you know, four or five months in a row and that's like, you do at least two months promotion time for each of them.
Especially if they're using customers, customers are really good if you have a shared customer with your partner. That's ideal, but you're also adding another person who's busy into the mix and so, yeah, be a little bit realistic about the times and it does take a bit of time, you know, and I wish it took less time.
There are actually other models or other styles that can take less time. You know, AMAs on Twitter or you know, we're thinking about starting kind of a live video kind of creative chat, monthly chat. That actually requires less of our customers and more people that we want to highlight and less of us in terms of kind of planning the content and stuff, but when it comes to webinars it does take us a little bit of time to get all that stuff together. A few moving parts.
Kathleen: Yeah. I love that idea that you mentioned about having that collaborative document. I almost think of it as like a creative brief for the webinar and getting both parties in it and aligning around it because I do think that it's easy to say, "Hey! We're gonna do a webinar on X," and the two parties have very different visions of what X means and should represent and you certainly don't wanna be surprised the day of with slides that are not, you know, that are not along the lines of what you were hoping to see. Time-wise-
Andre: Yeah, you do wanna control, not control some of that but yeah, you wanna avoid surprises, have those timelines, have the dry run. You know, do all that stuff, have all those steps in place, and once you've kind of got a document that kind of outlines that stuff you can copy the document, pull out some stuff depending on what the next one is, and at least it kind of puts that up front very early on in that kind of conversation.
Kathleen: You were talking about timelines earlier and it sounds like, if I understood correctly, you leave yourself about two months to promote a webinar. Is that accurate?
Andre: No, two weeks.
Kathleen: Two weeks, oh, I thought you said two months. I was gonna say, "Man, you're really good about planning ahead!"
Andre: Well actually we're gonna be doing one with IMPACT in just over three weeks, and they do three weeks promotion so I was quite impressed with that.
As long as we've got a solid two weeks of promotion time we find that's plenty to kind of include it in some of these letters that we send out, you know, pop-up in-app, put it across the social. So yeah, as long as we've got two weeks we're pretty good at pulling a bunch of registrations for sure.
Wipster's Webinar Promotion Campaigns
Kathleen: So let's break down your promotion process. You've got these two weeks, you just mentioned a few things you do, let's start with email.
Am I correct that you have a weekly email newsletter?
Andre: Yep, every Thursday, US time, we send out a Wipster Weekly and this has been something that's been really successful for us. We've had it around for ages, and we curate a bunch of content, you know.
We kind of scour the interwebs and find all the best kind of video production, video marketing tips and tricks and you know, educational stuff, so we pool all that together. There's like five articles and then inspirational video of the week. One of those blogs is our blog. We put out a new blog every week, and so that's kind of pretty value-driven and people love it.
We get a lot of responses from it saying how much they look forward to watching the weekly and the different articles and pieces in it and it also provides us a pretty good regular promotional tool.
We've got a little banner at the bottom that we can use and also the intro to the newsletter is personalized so we can kind of let everyone know that there's a webinar.
Kathleen: And that's going out weekly. Do you do then on top of that separate like, email blasts if you will, to your list?
Andre: Yeah, definitely. Yeah, and we don't send a ton of emails to our users, you know? So I know even for us we're quite sensitive about kind of sending too many emails but actually we don't send that many.
For a webinar we typically send either two or three. You know, one kind of a week or week and a half out or two weeks out from the webinar. I think, you know, because people get that Wipster Weekly every Thursday they also might not have time that day and kind of know what's in it but when you send a dedicated email and the subject line is all about that webinar, it's a bit more focused so it's gonna get some different types of people clicking on it. And so that's an important tool, you know.
I was just looking at some numbers earlier ... Let me just have a quick look here. But to give you an idea-
Kathleen: As you're looking at those numbers I'm curious, and I don't know if you can get this specific, but you've got a two week time period. Is it one email newsletter mention and then one email blast or ... What does that cadence look like?
Andre: Yeah, it depends on what day it falls on but usually it would be like one email kind of a couple of weeks out, a week and a half out, and then a kind of reminder one day away email.
We might sometimes send two emails with different subject lines and different content with that big thumbnail as well, ideally a thumbnail. Then send that kind of one day away, just last chance to catch it, and if we get clever on it, if we've got other promotional stuff going on and we don't ... 'Cause it kind of depends if we've got other things going on whether we send two or three emails and sometimes, you know, if people have clicked on the email but haven't registered then we might only just send those guys the one day reminder.
So we play around with it a little bit but they'll always get at least two dedicated emails you know, about the webinar and then also one to two mentions in the newsletter because it can just be as short as a little intro in the newsletter just reminding them.
So it's just, you know, you're actually letting people know something that they like to be kept informed with, you know. Especially if it's good content highlighting some amazing customers at Deloitte, a video team of three making video for a company of 280,000, you know, learned how that's successful with internal video, et cetera.
So that's stuff that you're proud to share and I think that's a real key part of it.
And just to kind of talk about you know, where some of our leads come from. We did one with ... We did a webinar with Brightcove and Deloitte, as our customer, someone I just mentioned, and 50% of our registrations came from our email. You know, that was dedicated email, from the newsletter, that was like 12%. So out of 1100 registrations we drove 700 of those ourselves and yeah, so 50% came from emails. So email is really powerful and then ... Yeah.
Kathleen: So then I have a really specific question and you may or may not have an answer for this. With email I know my team spends a lot of time, because we're all total marketing geeks, talking about subject lines. And you're obviously getting great results from your email blasts and we've debated back and forth, especially for webinars.
Does it make sense to have the word "webinar" in the subject line or like ... Have you found any lessons learned from how you craft your email subject lines for your webinars that seem to work well for you?
Andre: We do typically use the word webinar, but in saying that, we sometimes don't and you know, it kind of depends because we're only doing these every couple of months. You know, we have those conversations at the time, "What are some good subject lines?"
We're also sending probably two emails plus a reminder so "webinar" is gonna be in there somewhere. But nothing really stands out for us in terms of you know, in terms of what works more than others. It doesn't vary hugely, you know, as long as it's a good topic, you know?
I don't think things like that make a massive difference for us. Definitely not something we've noted, but we're all so busy that it's kind of hard to get too down in the details.
But you know, I think it's good to let people know that it's a webinar. I think people still enjoy webinars and you're saying that they are kind of old-fashioned and we've had those same conversations.
We go to the table with these partners with you know, "Let's do a video series on ... We can create a landing page, do an educational series about how our brands are turning into media companies," you know, "Put a topic outline," and then it's kind of like, "Well what's the goal here? Are we looking for leads? 'Cause where do they enter their details? This is quite a lot of work to do, you know, where is it gonna live?"
And it just starts getting quite complicated so you know, it just keeps coming back to webinars being really successful for us.
Kathleen: Yeah. And in the emails themselves, are you putting ... You mentioned that you make like, a promo video for your webinar. Are you putting that video with your animated GIF into the email?
Andre: Yeah. So yeah, like, if you can't do a GIF - they're pretty easy to make as much tools - you can just do like a screenshot of your video, so a thumbnail with a big play button. The play button is one of the most recognizable, recognized logos there is. You know, everyone knows what that means and people just wanna watch that video so that's something that really increases your engagement or the click through rate of that email.
So yeah, definitely recommend doing that.
What we've been doing recently is kind of taking a few frames and making a little GIF with a play button over top 'cause GIFs play inside the email. Thumbnails don't. Videos don't.
And then everything drives to a landing page which is optimized and that's something we've kind of ... There's a few steps we've taken over the years and we've actually been using a site called Instapage, you know, where it kind of takes away your navigation at the top and really kind of makes it clear what the offer is on that page.
It's got a form above the fold. It's got the video kind of above the fold. It's got the description so kind of, you know, making that as nice and as optimized as possible, not a ton of ticks, you know, really clear what they need to do to sign up.
So that's something that has helped our conversion rate on that end.
Kathleen: So you talked about how you use Instapage and your emails and things. You also discussed that when you're doing these promotional workflows for the webinars you have a couple of other channels you use and one of them was social. Can you walk me through what you do on social to promote your webinars?
Andre: Yeah, for sure. Social, you know, surprisingly social will only get us about 10% of our sign ups but you know, it's all about ... For me, I think social channels are really good for brand awareness, showing that you're active, that you're in the conversation, that you have an opinion, that you're coming up with thought leadership.
So we kind of throw around $500, if we're doing something with a partner we might throw $500 or so dollars just to kinda get that topic and webinar in front of a bunch of different people and you know, our target audience, showing that we're just leading thought leadership, we're talking about the things they care about.
It often doesn't result in a ton of registrations, as I said maybe 10%. We have used, on Facebook, we have used the forms before so people can ... So the form is actually embedded in Facebook, it auto-populates some of the details on there because Facebook has already got that information.
And so that has worked out for us, you know. They're like $10 a lead or $10 a registration, which is actually lower than almost anything else we put money towards.
To give you an idea, you know we, for that MarketingProfs, email blast, that cost us $3,000 and that's a list of 13,000 and I think that got us like ... What was it? That got us ... Let me see, that got us like 120 leads, so that was $24 a lead. So $10 with $24 ...
Yeah, so social typically doesn't work out to be an amazing return on getting leads. Plus you know, with something like Facebook, for $10 for using that form, we have to integrate that form with our content management system that integrates with our webinar thing so it takes a little bit of back and forth work.
We've tried it, it's a pretty good cost per lead, but we don't think the quality there is really very high.
So yeah, I mean, the videos are great because honestly I think the video is the key on a lot of this stuff because video looks great on all these social channels. It shows what you're doing. It does drive registrations, but about 10%.
I think it's a collective, kind of, you're using all these channels and if you're building them all up I think it all really helps.
You know, 10% is nothing to kind of scoff at, that's really important, plus it's quite low cost. But yeah, it's not super efficient in terms of driving leads and it just provides us really good content to share and shows that we're kind of active and talking about the topics our customers care about.
Kathleen: That's interesting to hear how ... Some of the different paid media channels that you've used. Have you done any other promoted newsletter placements like you did with MarketingProfs or was that the only one?
Andre: That's the only email blast that we've done and the reason we had to pay for that one, because we ended up throwing like five grand at that webinar, we got like 550 registrations.
It was really good content but it was a little bit more targeted towards marketing strategy and marketing teams so it's not gonna be quite as attractive to all our freelancers and production companies-
Kathleen: Got it.
Andre: So I think that's why we didn't get quite as many. But however, you know, we also ... It was something that we ran completely ourselves and we didn't have a partner to leverage their audience so then without putting a bit of money ...
I mean, at the end of the day we all want new leads or new eyeballs on our product or service, on our thought leadership, we wanna attract people that are outside of what we already have, which is pretty much our primary KPI.
There's still a lot of benefits to be had about engaging people in your database, you know? People that aren't quite customers yet or even customers. To reengage them with how other companies have been successful and et cetera, et cetera.
But you know, when we're working with a partner we really wanna kind of get in front of a new audience and so when we've done webinars that highlight our customers, and we haven't done this with a partner, then we've gotta look at new ways to kind of top that up.
Andre: I mean, so we got 130-odd registrations, you know, through that channel with $25 each so you know, that was quite interesting.
But then if we look at a webinar we did with Lemonlight we got like 1200 registrations. The topic was kind of, 24 inspirational video ideas or something like that, so a little bit more generic, a little bit more kind of collective for quite a wider audience. And we spent $500 on that, you know, so 10% of what we spent and we got a bunch more leads.
But you know, you've gotta consider what you're looking for, what the cost of your product is, how much you're willing to spend to get someone into your, kind of into your world and educate them about what you're offering.
We're a business-to-business product, we have kind of a varied list of what we charge our clients so it depends.
When we did the webinar with Brightcove and we highlighted Deloitte that was a bit more of an enterprise play and Deloitte, I mean Brightcove, you know, by and large their customers are bigger companies, bigger media companies, bigger brands. So they're a real enterprise solution.
So even though we attracted 700 versus their 400, you know, we got some really top quality brands that came along to that. You know, like an amazing list of brands that tuned in for that one.
So it also isn't always about quantity, you know, there's also a quality argument to that as well.
Kathleen: Absolutely. It sounds like especially if it's maybe an audience that isn't in your core of the video editor, the producer, et cetera - like when you did the MarketingProfs thing - it sounded to me like you're looking to maybe expand into and get more leads in a segment where you didn't traditionally have a ton, so that makes sense.
Andre: No, absolutely. When we started this business all those years ago, you know, our bread-and-butter customer was video producers and agencies and freelancers dealing with that client feedback process. And so we saw a big opportunity in these brands because things were starting to move a little bit more in-house. So we really wanted to get in front of brands as well and help them along that journey.
So then you start to do some kind of more tactical plays in terms of getting in front of those decision makers, their brands, the marketers, and whatnot. So that influenced our content strategy last year when we really made some kind of conscious plays targeting marketers, video marketers, marketers in general, making sure they're aware of tools like ours to help them scale their video.
And then, so part of that is creating the topic and the ideas that are really valuable to them.
That was highlighting Xero's journey, you know. They have an amazing in-house video production team. They use video across their kind of content strategy so it's not all actually just marketing, it's about all the education and kind of onboarding and all that kind of stuff as well.
They are a global company with an awesome in-house team and the guy that runs their team kinda walked us through how they went from you know, 10 videos a year to 1,000.
So that was really targeted at these brands who have started their video journey but wanna kinda scale it up. So it wasn't really targeted at those freelancers necessarily.
And then that was just part of our overall kind of marketing strategy in terms of building awareness in that segment and kind of trying to drive some business in that area.
So yeah, I think getting new eyeballs and getting new leads, you know, based off what your kind of strategic objectives are as a company, but getting some new leads I think is one of the big outcomes of webinars, especially when you're doing it with partners 'cause there's already ...
Kathleen: Definitely. Yeah, definitely. Now, going back to your data on where your webinar leads are coming from. We talked through email which is 50%, talked through social which is 10%. What were some of the other significant sources for you?
Andre: Well actually ... I was actually looking at the Xero webinar numbers so I've kind of got that a little bit wrong. The numbers are still correct but this was for the Xero, not the Deloitte one.
So this was the time where we had to drive all the registrations ourselves. So 50% email, 22% came from that email blast that we paid three grand for, 12% was the newsletter, and then like eight or nine percent was across our social channels. We also have a pop-up in the app and that kind of drove a couple of percent and also our website as well. So on our homepage we have a little banner at the top of our homepage and that drove another two and a half percent. So that's our 100% there.
You know, if you look at when we do something with Brightcove, you know, we pull 700 and they pull 400 so they're bringing in ... I don't know what that is, 30-odd percent themselves.
Kathleen: I love that you're pulling in more leads than Brightcove.
Andre: Well you know, that was-
Kathleen: I mean, they're a decent sized company, you know?
Andre: That was fun because they said to us, you know, they were like ... I was like, "Okay, what's our goals?" 'Cause I already had this kind of, you know as I said, the documentation to help drive the process, and usually I always put a goal here and I kind of put, "What is our goal and what is our stretch goal?"
And so they were driving this one a little bit and they said, "Well, our goal was 300 registrations," and I was like, "is that each?" And they're like, "Oh no, total." I was like, "We'll get that ourselves, no problem. I think we should aim higher."
And when we launched our campaign we launched it a few days before them and we kind of got 300 out of the gate and so then that kind of lit a fire on them as well to really kind of drive registration.
So you know, if you think about it, they were aiming for 300 all up and they ended up driving 400 themselves. So that actually made them push harder. We got 700 of those and then we just kind of ... I had a chat with the team on slack but the kind of brands that we attracted was Bank of America, Oracle, Cisco, Goodyear, McCafee, Oxford, Milwaukee Tools, Hallmark, you know, Sears, Walmart, SAP, Apple, Pixar, Canadian Tire, Baby Center, Airbnb, Visa, UNICEF, LinkedIn, Salesforce, Air New Zealand, LA Times, Whataburger.
So you know, when it came to big brands, and a lot of those we actually drive ourselves, but they pulled some big brands in there as well. It was a roaring success and you know, the guy that spoke for us was a great presenter as well so it was really a valuable webinar that everyone got a lot out of.
And then actually ... You know, you talked about, what is it, about 15 or 20% of people turn up on the day, I think that's roughly the number, maybe 25, 30% turn up to these webinars on the day.
But then of course we do share them and we even put them on YouTube and like, that webinar has got 600 or so views on YouTube, you know, for long form content of an hour long webinar, you know, you are getting people engaging with it, even if they don't turn up on the day.
Kathleen: Yeah. Now, I'm super curious, you do an event with a company like Brightcove and you pull in 700 registrants, they pull in 400. I mean, both numbers are great, but to what do you attribute your ability to pull in such large numbers? I mean, you're not a much larger company, I don't know if you have a larger database than they do. Is there something that you're doing differently that's getting you those results or is it something about your relationship with your audience?
Andre: Yeah, I'm not sure because I guess we're both using the same video and we're both using the same kind of a topic so you know, so that stuff, you know, we take pride in getting that stuff up to standard.
Yeah, I think we do have an engaged audience, I think we do understand our audience. Yeah, I'm not sure what drives that kind of engagement.
I think from the get-go when this company started we were very kind of interactive with our audience, we did a lot of AMAs on Twitter, our social channels were quite active, we had a Facebook group.
You know, we've always been about thought leadership and sharing knowledge and trying to drive it through value-first based content, so maybe it has to do with our relationship with our audience. Our database is about 40,000 strong, which is pretty decent. Yeah, I'm not sure. You know, I know like for those guys ...
Maybe it's also because we're quite agile and we can use all these different channels, you know. Like I'll put up the banner on our homepage myself, I'll set up the pop-up in that myself, I'll create the landing page myself, I'll schedule some ads myself.
So maybe that also means that we can kind of be more active on these different channels and leverage these different channels. If they were to do a pop-up on their landing page, or not a pop-up, just a little banner at the top, they might have a few more hoops to go through in a bigger company with other things going on so maybe that works top our advantage as well in terms of getting the message out.
Kathleen: That's a good point. There are definitely some advantages to being small and agile.
So interesting, you know, and I appreciate you sharing so many details about this because it is ... The devil is in the details with these things, so, fascinating to me.
Kathleen's Two Questions
Kathleen: I wanna change gears for a second. I have two questions that I always ask everybody who comes on the podcast. You're somebody who's doing a good job with his inbound marketing, doing a great job really, with the results you're getting.
When you look out in the world is there another company or an individual that you think is doing inbound marketing really well right now that you would hold up as an example?
Andre: Yeah, in the video space I always love what Wistia does. You know, in terms of like, you just go to their website and how they've separated their content and each product and the education center. It's all really nice and all really value-driven and the content in the videos they create and the kind of brand personality that they've created is really good. And you know, if you wanna look at an engaged audience, they have one. Massively.
You know, people are part of the Wistia tribe, you know. They've got a Slack group that creates content on it's own. They're all sharing tips, discussing, critiquing, you know, providing value for each other. So they're really good.
In fact actually, I've been on IMPACT's list for years so it's quite cool to be doing something with you guys 'cause you do some amazing content that's definitely gone in front of me time and time again over the years so that would be a couple.
I really like what Wistia are doing for content-wise.
Kathleen: Yeah. They do have a great brand personality and I've actually spent dome time in their offices and got to be filmed for a little video they were making about their partner agencies and it's just a fun group of people to work with and they know what they're doing for sure.
Andre: Their office is in Boston, yeah?
Kathleen: Yeah.
Andre: Pretty cool office and they've got this like stadium set up. You probably saw all that. It's like, "Stay Weird" on the walls and you know, kind of embracing that kind of diversity and just ...
I don't know, there's definitely something they're doing right and being good at video, you know, using video because video says so much more than a lot of other mediums so you know, they've been at ...
If I just say one thing on a video you actually get a lot more because you might see where I am, what I'm doing, so they've really used that to their advantage and done a really good job, which they should be because they're advocating for video.
Kathleen: Right. Agreed, agreed. And what about how you keep up to date? Digital marketing is changing really quickly, there's always something new happening or you know, Facebook changes it's rules, whatever.
How do you stay up-to-date and current with everything going on in the world of digital marketing?
Andre: It's hard because, you know, I often don't have time to click on even the most interesting subject lines but I do follow a couple of good newsletters that I get in my inbox and I click on those.
One of the things that I think keeps me quite up-to-date and inspired about marketing and particularly videos is just talking to some of our customers. You know, I've had some really good, in depth chats over the years with some really interesting people who are kind of ... You know, I talked about Xero, this guy, Pat MacFie, he's just like ... I get off the phone and every time I get off the phone with him I'm just pumped, you know?
Sephora, you know how they've kind of grown, they were making 24 videos a year and now they make over 1000 and they're talking about ... And that just started with one. They brought in one video producer in-house, they were kind of renting a studio in San Fran once a month and just shooting a bunch of content once a month and now they've got their own studio in LA and all the brands come to them wanting to borrow their studio and they've got all these ...
So just watching that, and that's over a couple of years. You know, you talk to these guys about how they've kind of actually built that and the process, the steps that they've gone through and in two years to be so different and why they're making educational content and how-tos on YouTube, you know, what is that trying to achieve, and the greater trends around kind of how brands now own ...
You know, you don't have the gate keeper of the big TV stations anymore. You've got all these different channels. You've got millions of people on YouTube and Facebook and Instagram and Twitter and there's no gatekeeper. You can kind of ...
So it's all about audience building and engagement. So talking to the people that are doing it for some of these big companies. Shopify, the guys there make wildly high production video content that they're trying to shop out to people like Netflix, you know, so they're taking a different approach where they're going super cinematic.
You know, if you talk about branded content, that makes them like, cringe, you know, it's just like, disgusting, you know? We're all about making the audience feel different, you know?
Kathleen: I'll have to check those out, I wasn't aware that Shopify was going in that direction.
Andre: They also do a ton of video for more technical purposes. You know, helping people use the platform, TVCs, little technical campaigns on Facebook promotions, so they still do that kind of video but they've actually got a department fully focused on you know, entertaining their audience.
So actually that's probably where I get most of my inspiration - off talking to customers, specifically around video.
But I think it just depends on what I'm trying to focus on, you know? I talk to some peers around Wellington, kind of around what they're doing on LinkedIn, what they're doing with their blog around driving inbound traffic. So I think, yeah, talking to people has been quite useful to me.
How to Reach Andre
Kathleen: Great. Well, if somebody is interested in learning more about Wipster or wants to get in touch with you and ask a question, what's the best way fro them to connect with you online?
Andre: Twitter might be an easy way to find me, you know, @Andre_VDA, but LinkedIn ... I'm probably more active on LinkedIn. It's got my full name in the description or something like that, just search me on LinkedIn and yeah, we can connect and chat marketing.
I am quite passionate about where it is and all the tools we all have to kind of use and kind of to tell our message, tell our stories and help each other out. So yeah, I'm open to any connections for sure.
Kathleen: And Wipster's URL is?
Andre: Wipster.com. W-I-P-S-T-E-R.com.
Kathleen: Yeah, I'll put links to all those things in the show notes so if you're wanting to find that information just head to the IMPACT website and you'll find it on there. Thank you Andre, it's been-
Andre: We'll be doing that webinar in a few weeks as well so make sure to look out for that and we're talking with Zach, so he's a video consultant for IMPACT and he goes to a bunch of different brands and actually helps teach them to make a video because he's a firm believer that the only way you can actually make multiple videos a week that's kind of affordable, scalable and kind of really effective and authentic, the only way you can actually do that is to start making it yourself because the agency model doesn't quite work when it comes to making a handful of videos a week for these kind of different purposes.
You know, because you can't really pay an agency a lot of money to do that and get the ROI so that's gonna be all about kind of helping you guys make more video in-house so check that out.
It'll be in a few weeks time, I'm sure you'll find out about it through the various channels we have.
Kathleen: Well, and I'll put the link for that in the show notes as well, so.
Click here to register for the webinar with Andre and Zach
Andre: Perfect.
Kathleen: So you can click that and register. If you're listening and you found this to be helpful I would love it if you would give the podcast a review on Apple podcast or the platform of your choice and if you know someone else who's doing kickass inbound marketing work, Tweet me @workmommywork because I would love to interview them. That's it for this week, thank you so much Andre!
Andre: Thanks for having me. It's been fun.
Want to stay updated when the podcast is released?
Drop us your name and email address below and we’ll send you the show notes every Monday!
from Web Developers World https://www.impactbnd.com/blog/wipster-webinar-marketing-podcast
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 201
youtube
Click on the video above to watch Episode 201 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
Bradley: We’re live.
Adam: All right welcome everybody to Hump Day Hang Out’s gone mobile here for episode 201. I’m broadcasting from my car somewhere in the hills of Pennsylvania, but we got almost the rest of the team, it looks like Hernan maybe was busy today but let’s do our thing and go through and say hello to everybody. So Chris how are doing?
Chris: Doing good, excited to be here.
Adam: Awesome, Bradley how you doing man? This is weird, usually you’re the last person on my screen but today you’re in the middle so how you doing?
Bradley: Must be because of the mobile device, I’m doing well. Busy, been working hard on content for Pofu Live as well as a product that we’re launching on October 1st so kind of like neck deep in content production again which is really cool because I like that kind of stuff so I’m excited about the few weeks.
Adam: Nice, nice. Marco last but not least, how you doing man?
Marco: Hey what’s up man? Just had a really bad rainstorm. Not as bad as some of you guys are going to get on the east coast, right? Down south. My prayers go out to all you guys. Hope you’re all safe. Get the hell out if you’re in one of those zones. Don’t say, “Oh, this is going to pass me by.” Get the fuck out. [crosstalk 00:01:16].
Bradley: My sister Hilton Head, South Carolina which is an island.
Marco: Yes.
Bradley: And she’s … even though the governor of South Carolina said evacuate the coastline, so to evacuate. She said, “No. I’m staying.” She’s got two kids, I keep telling her she’s stupid. She says she’s going to ride it out.
Marco: Ed [Gelba’s 00:01:37] in South Carolina talking about [crosstalk 00:01:39].
Bradley: Yeah. He’s in Bluffton, that’s right. That’s adjacent to Hilton Head.
Marco: Yeah. Well, anyway guys. We’ll be thinking about you. Sending prayers your way. Lots of good energy. Hopefully this’ll just pass by, it won’t be as it’s looking. But anyway, having said that, busy as you know, mgyb.co. We’re getting that together. Putting the shop together, done for you services of course. And just a lot of stuff. We keep adding products and services in there just to make everyone’s life easier. And then of course, I’m on my next gen stuff that I’ve been working on. It’s been two years. Two arduous years of just trying to work it out. Anytime you try to automate it and Chris will back me up on this. API changes and then everything goes all to shit. And then you have to go in …
Bradley: Got to tweak it.
Marco: … right. You got tweak it. You got to fix it. Comply with whatever the APIs requesting or how you’re supposed to do the call or whatever. And then it’ll happen again until you get into that sweet spot or you get trusted enough where sometimes you can bypass some of the smaller shit that happens. At any rate with there, we hit the sweet spot. We’re really getting some really good results with what we’re doing and it’s something that we’ll be talking about. I was hoping for Pofu live, not going to happen. But I think we’re going to have a very merry Christmas.
Bradley: All right. We hit the sweet spot of the G spot. The Google spot, is that it?
Chris: [inaudible 00:03:24].
Marco: Actually, we did one better because we did away with the me to hit the G spot. No [inaudible 00:03:35].
Bradley: There’ll be men lined up for that.
Adam: Pulling this conversation back [crosstalk 00:03:44]. Back down. I wanted to circle back to Pofu live and let everyone know. We’ll put the links up there if one of you guys can do that for me since I’ll probably … you try to do this on my phone and then end up hanging up or something, but Pofu Live tickets are going. We are limiting it to 25. We do have some opening left. Now is a great time to grab your tickets. If you have any questions just fire off an email to support it’s semanticmastery.com, but we’re really looking forward to that.
We’re starting to lay down the schedules. Those of you who have already bought your tickets, we’re going to be having some information going out to you in the next week or two with some of the details. And then moving along as well on that, those who are new today and watching us. First of all, thanks for listening to some weirdo in his car that you haven’t watched yet. Thank you for watching us, Semantic Mastery and checking out Hump Day Hangouts. We do appreciate it. Come here, ask us questions. Digital marketing, SEO, whatever it is. If we can’t answer it, we’ll always point you in the best direction that we can. And if you are new, go check out the battle plan. That’s the best place to get started, and if you’ve been listening to us for a while and you’re thinking about it, come join our MasterMind. There’s a multitude of reasons. I’m not going to go into them right here.
Bradley, I think you were going to talk a little bit about some stuff maybe that was going on in the MasterMind, but we’ve got a lot of people doing a lot of really exciting stuff and we’re looking forward to some of them coming to Pofu live and helping them take their stuff up a notch whether they’re going from starting an agency or starting their own business or growing what’s existing. This stuff is getting pretty exciting and we’ve had a lot of members had a lot of real growth this year, especially in 2018.
Bradley: Yeah. Yup. Okay. So, do we have anything else to announce or can we get into it?
Adam: Good on my end. You guys good?
Chris: Yeah.
Marco: Yeah.
Bradley: I was going to just elaborate slightly on the Pofu live stuff and the MasterMind as well. So, yeah guys Pofu live is going to be a great event. It’s going to be our first one, but we’ve got a lot that we’re going to be sharing. We’ve got a very specific format on what we’re going to be doing, which is a simple process for how to grow your business like how to first prospect and get clients. Number two, how to fulfill. Number three, how to scale so that you can literally become a business owner instead of self-employed, right?
Self-employed is what most of us are including myself even to this point. And self-employed is certainly better than being an employee of … working for somebody else, but when we do most of the work ourselves, we’re just basically working a job. It’s a job where we’re our own boss and that is, again, so much better than working for somebody else I get that, but we still have to trade hours for dollars. In other words, we still have to do the actual work most of the time in order to get paid. And we’re trying to develop our businesses into a point where we can remove ourselves to where we have automations in place and keep personnel in place to be able to still run the business to generate revenue without us having to be there on a day-to-day basis, right?
And that’s essentially what Pofu live is about is how to get to that position with your businesses and that’s why we’re trying to keep it to 25 people or less because we want to actually give a lot of individualized attention to our attendees. In part, when you sign up to attend Pofu live, you’re going to go through a survey which is going to get you thinking about your business ahead of time. It’s got to be completed when you come to the event. And it gets you thinking about your business and developing a business plan if you don’t already have one. And I bet most of you probably don’t have an articulated business plan, right? Most of you probably have not done that.
It’s something I’ve struggled with throughout my career as well. I always have some vague idea of what I want, and I think, “Oh, no. I know what I want. So there’s no sense in me writing it down, right?” Defining it. But in all reality when you don’t have something very concrete like a road map, which is what an executive summary or a business plan really is. It’s like a road map, which helps to kind of keep you focused and working towards what your goal is. But when you don’t have that to reference or refer to often, then it’s easy to get blown around by whatever winds are in the industry at the moment. If that makes sense?
Meaning, I know we’re marketers, we always get opportunities presented to us via email and social media groups, all kind of stuff where, “Hey, this is the next big thing. You can make a million dollars doing this, and you can crush it doing this and doing that.” So, we always go chasing these freaking shining objects or these new methods because we’re opportunity seekers. And we never actually fully commit to one particular method that makes us money. And that’s where I think a lot of us have, including myself, have allowed my business to fail or not succeed as quickly as I would like it to because I’ve chased other opportunities instead of really zeroing in, focusing in on one particular method until I get it to work and produce revenue consistently and to the point where I can remove myself from that day to day operations and have it produced, right?
So, I mean, even if you have something that’s working for you and you’re making money, if it’s you doing it all the time, the next logical step is for you to automate it or outsource it or a combination of both so that you can still generate revenue from that, but not have to do it yourself. Then if you want to learn something else, you certainly can and you’ll have the ability to do that because your other method is making you money because you got a process in place, right? And so that’s essentially what Pofu live is all about.
And speaking of that specifically, I’m developing a process right now. I’m been working on it for two day straight now again, two full days for a very specific method for building your own lead generation assets as well as your own agency. It’s kind of a unique way of approaching it. I’m developing that out right now and there’s going to be two versions of the training. The full training with all the process docs, everything that I’m training my own virtual assistants to do right now so that I can do exactly what I just said, which was remove myself from this process and still have it generate revenue. That’s going to be revealed at Pofu live, but there’s going to be kind of a watered down version of it, or kind of like a condensed version, or a more simplified version that’s going to require a lot more manual work. It’s for a solopreneur. Essentially that’s going to be the same method, but for somebody that wants to do the work themselves, which I don’t recommend, but if you’re just getting started it’s a good way to get started.
That’s going to be coming available in a product we’re launching called Local Lease Pro, which will be included in a bundle that we’re … it’s going to be included in a Side Hustle Toolbox is what it’s called. That’s launching on October 1st. Don’t have a lot of details for you guys just yet. We will in about another week or so, we’re going to start mailing out that. We’ll have more information about it, but for those of you that want a glimpse into the method that I’m talking about without coming to Pofu Live, that’s where you’re going to be able to get it.
And I would highly recommend that you all mark your calendar for October 1st when the Side Hustle Toolbox comes out, it’s going to be a great product. We’re going to sell it outside of the bundle, $299 if you’re a MasterMind member you’re going to get it for free. If you’re not a MasterMind member you’d have to pay $299 or if you buy it as part of the bundle, which is the Side Hustle Toolbox, it’s going to be like $100. Don’t quote me on that. I don’t know what the final price is yet, but it’s somewhere around $100 and there’s a reason why we’re doing that. So, we’re going to promote that around October 1st. We’d highly recommend that you guys pick that up. It’s going to be inexpensive.
I can’t speak about everyone else’s product that’s going to be part of the toolbox because I have reviewed them all, but I can tell you ours alone is worth the price of admission. And so anyways, I’d encourage you guys to come check out Pofu Live and also mark your calendars for that. You guys want to add to that at all before I move on. And by the way Hernan snuck in. What’s up buddy?
Hernan: Sorry about that. I truly sorry, but I’m truly excited and I hope to see you guys in Pofu Live. We have some really good stuff coming up. I’m really excited. I’m really looking forward to listening to each of you guys because you have some really good stuff to share. I’m actually … I have the privilege of getting to know firsthand what you guys are going to be talking about. It’s going to be pretty amazing.
Bradley: That’s awesome. All right. I think we’re good. We can wrap it up.
Adam: Yeah. Let’s do it. Let’s get into it.
Clarification On Poking Rank And Rent Video Campaigns
Bradley: All right. Yup. Okay. Tom’s up, what’s up Tom? He says, “Hey guys. Bradley on episode 200 last week.” I know, now hard to believe we’re at 201 already. He said, “You answered a question on the rant and rent video model and you mentioned running the same poking campaign every month. I want to make sure I understand you correctly. When you run the same campaign every month, do you use the same videos or create new ones every month?” No. Use the same one’s Tom. Here’s the thing. It’s a turn and burn strategy, okay?
So, a lot of the rank and rent models are about ranking a video or a couple of videos, a handful of videos and in maintaining those rankings. And that’s certainly possible. I’ve been doing it for years. I’ve got some videos that are still producing revenue for me because they’re rented out or leased out or I’m doing SEO services for a clients video. So, I’m not renting it, but I’m actually … they’re paying me to maintain the rankings for those videos. And I’ve been doing those for years. I’ve still got some of them … some of them that have been earning revenue for years.
However, there’s always an issue with that, right? The problem with that can be that the video can be … it can slip in the rankings, Google could decide that that particular keyword, it doesn’t like having videos on page one anymore. We all know that that happens from time to time, and it’ll push it to page two and it’ll make it virtually impossible to get it to stick on page one. There’s a number of things that could happen, right? And if all of your revenue is tied into one video, right? Or a couple of videos, a handful of videos, and you lose that one video or it drops in rankings and then the client is calling you and asking you what’s up? Or if it’s a lead gen video, it stops producing leads, whatever the case. In your case, you’re saying rank and rent. So, you would be leasing the videos out. Well, somebody’s not going to want to rent or pay a monthly lease fee for a video that’s not ranking and producing leads, right?
And so again, you can go that route. It’s certainly possible. I’ve done it for many years, but what I found is that it’s easier when you have the process in place. If you got a good industrial strength video marketing tool, and they’re a dime a dozen now guys. They really are. There’s a couple that we suggest. My favorite tools are Peter Drew’s tools for like software stuff. I don’t run most software guys, I hire that stuff out because I don’t enjoy playing with software. It’s just too much of a learning curve and too time consuming, but that’s part of the reason I like Peter Drew’s tools and I do run … a matter of fact, I got one running in the background right now as you can see.
I’ve got one right here running in the background. One of Peter Drew’s tools and it’s because I use his tools because they’re simple, right? So, for video poking, I would use something like Live Rank Sniper. If I was going to be doing a bunch of spam videos targeting a bunch of keywords and having actual videos there instead of just place holders, to Live Rank Snipers like place holders, it creates scheduled live events, but there’s not an actual video there. It will rank, it will rank a video thumbnail, but it won’t have an actual video there. So, when someone clicks on it, it just is the live events, or events starting soon screen. If that makes sense.
So those are good for identifying keyword opportunities, but something like Hangout Millionaire is much better for actually uploading videos, right? So, actually upload videos to YouTube. So, that’s a good tool. If I was going to run it myself, I would run Live Rank Sniper or Hangout Millionaire. However, there’s also another really good tool by Abs Rabie called Video Marketing Blitz. And there’s a tool inside that suite of tools called the The Video Keyword Prospector. That’s what I’ve trained … excuse me, one of my Vas to run. He runs it damn near full-time. He works for me full-time, but it’s one of his primary job functions. And so he runs that tool all the time.
I’m telling you about that because that tool is great, but it has a learning curve, quite a learning curve. Once you get the hang of it, it’s super powerful because you could add … for example, we have at any given time 50 YouTube channels connected to that tool, so that when we take a video … and this is now getting to the heart of your question here Tom. We use the same video over and over and over again because it’s getting uploaded to 50 channels. So, in other words, if we’re going to take a keyword or a set of keywords and we’re going to target an area, right? Like a radius. So we’re going to cover all the cities or town names within a specific radius from the business location and there’s a handful of keywords, let’s say two or three keywords.
Let’s say we got 30 locations we want to target and we’ve got two keywords that we want to target. So, that gives us a total of 60 combinations. So, what we would do is take one video, would optimize it, and then we would upload it and you can see in the background I still got tools popping up. We would optimize it and then use the Video Marketing Blitz tool to upload it, that same video to a whole bunch of different channels. And guys these are channels without syndication networks. I’m not trying to shoot myself in the foot here and tell you guys you don’t need syndication networks. If you’re building a channel that’s going to be like a money channel or something like that, you absolutely want that. But what I’m talking about now is a specific turn and burn strategy.
So these are just channels that we buy, phone verified accounts, we buy, and then we add them to the tool and it’s all done via API, so you have to create API tokens. That’s why I said it’s a bitch. It’s time consuming to set up, it’s a bit of a learning curve, but once you’ve got it down pact, and I don’t recommend that you do it Tom. I would recommend, I would recommend that you hire it out. Hire a VA and train them how to do it. But then that same video will get uploaded to, let’s say 50 channels. And 50 channels that don’t have syndication networks. They’re just orphaned accounts, right? They’re just double phone verified YouTube accounts. They don’t have connections to anything else out on the web. Well, a lot of those videos will rank. So like I said the example I was using, two keywords, 30 locations, that’s 60 keyword combinations, right?
So, out of the 60, my VA will run the campaign and he’ll come back and there’s an option to run the rank checker to have it pull back all of the URLs on page one only or page one and page two of Google for each individual keyword. I always select just on page one only. I don’t care about what’s on page two. Some people say, “Okay, well it’s on page two with a little push I can get it to page one,” maybe so, but I’m not worried about that. Out of 60 keywords that I would test, my VA would run the campaign and he would test them for me. We’d come back with say … and it varies guys obviously depending on where you’re targeting and such, what keywords you’re targeting, but on average for a normal campaign I would come back with 15 to 20 keywords. So, almost a third of whatever my overall initial attempt was will come back as ranked keywords on page one. Somewhere in that range, like 25 to 30, 25% to a third to 33%. Somewhere in that range, right?
Don’t quote me on that, that’s not always the case, but the vast majority of the time that’s what we get back. So, now we got 15 or 20 keywords that we could contact that prospect and say, “Hey, look. We could rent you the one video for one keyword, and it’s going to cost you,” whatever your rental fees are. As I’ve mentioned many times in the past, when I did this, a lot of wholesale SEO services for a video production company locally I would charge $100 a month per video or per keyword essentially. And they would charge the customer $250 a month to maintain those rankings. So I was making $100.
You could charge that, or you could say to … do the same campaign, right? Without having to worry about really maintaining rankings because now you’ve just run 60 keywords. Let’s say you got 15 of them back ranked on page one. You contact that same prospect say, “Hey listen, I’ve got 15 keywords videos for,” … 15 keywords that are ranked, “right now on page one. It’s likely that they’re not going to stick, but they will stick for at least a few weeks. What I propose is I rent you all of these videos, every one of them for say, $200 a month.” And guys I’m just pulling a number out of the air. You should price accordingly. Price by what you think you can get for them and all of that.
But my point is say, “I’ll give you all 15 of these videos for $200 this month. Then next month you pay me another $200 and I’m going to run the campaign again,” because some of those videos when that first month are going to drop. Some of them are going to be … some of the channels might get terminated, that happens. Some of the videos are going to get pushed way, way down. So for maybe page one they might drop out of the top 10 pages. That certainly happens, but out of those 15 videos there will likely be a handful of them, a few of them that are still ranked at the end of the first month. And now the second month comes you redo the campaign again, the same video, it’s going to be uploaded to a bunch of different channels again, right? Maybe even sometimes the same channel, but there’s a way to [uniquify 00:20:56] the videos, the tool does all that stuff.
And so the next month you charge the same price again, you hit the same 60 keywords again, or you could even switch it up and do another … let’s say you did 30 locations times two keywords before, now you do those same 30 locations times a different two keywords, right? So now you’ve got a another roughly 15 to 20 or so videos that are ranked for this client for this month. And at the end of that month, a lot of them will have slipped out off of page one, but you’ll still have a few left. And then in month three you do it again for another set of keywords or the same set all over again.
So, my point is what happens over time is you start to accumulate more and more of the rankings that stick and it helps you identify … remember I always use video SEO as a foot in the door strategy to upsell clients on more … on a whole suite of digital marketing services. So, local maps SEO, GMB stuff, PPC, content marketing, all the other stuff. And so my point is if you can provide on a turn and burn basis something like this, which is a reoccurring campaign. It’s not one campaign that you maintain over and over and over again. It’s a reoccurring campaign. You run the campaign over and over again once per month, right? And so now you can … I found that it’s a great way to show the client that you can get them results from other keywords, a lot of times stuff that maybe they didn’t even think would produce results. It also will teach you about where the opportunities lie because you’ll be able to track which keywords are producing more results if you set up tracking properly. If that makes sense.
So, then you know what to optimize for with more traditional assets such as publishing web pages or web twos or whatever it maybe be. So again, it’s the same video. That’s why I like this strategy or this method because it’s simple and it’s something that you can … as far as maintaining … there’s a lot of variables guys you know that can affect the ranking of any one particular page or property, in this case a video, right? So, instead just do a lot more in volume. Now, if you guys been watching Hump Day Hangouts for anytime at all, you know I don’t typically promote turn and burn strategies, but for videos I think it’s a good idea. I wouldn’t do it … I’m not crazy about the mass page generator sites and all that stuff because it’s a lot of work and they take forever to index, but videos is different, right? Videos index rather quickly. They typically rank rather quickly, and unless they have syndication networks and a bunch of back links and engagement signals to them, they start to slip.
So, that’s why you just redo the campaign every month, right? Because they have a limited time shelf life. A limited shelf life so to speak, but to just do it over and over and over again every month. And it’s a great strategy. But this is again, Tom, I don’t recommend that you do it other than maybe perhaps to really develop the process out for your own business and then hire the shit out, don’t do it yourself, right? You can train … RVA, we pay them $150 a week, so $600 a month, and he runs … he works 40 hours a week and anytime I need, what we call a video carpet mom campaign done, I just contact him and I give him the details and he runs it. I send him a video file … and by the way you can get an idea of kind of what our campaigns look like at mgyb.co, our store front, make Google your bitch dot C-O, mgyb.co. We have video carpet bomb campaigns in there. And that’s essentially … that’s exactly what I just told you to do is what we have in there.
So, here’s something you can think about Tom, instead of buying the tool yourself and learning how to do it and then teaching a VA how to do it and hiring a VA and all that. You could technically have us do it at MGYB, right? You go order a video carpet bomb campaign, cost you $100, and you could sell that for $200 or $250 to a client. Does that make sense? So, in other words, you could literally go out and just sell this method and if you price it accordingly … let’s say you charged a client $250 a month to rerun this campaign for them every month and you hired out from us for … what’s the price on that Marco? I think it’s $97, right? For the Video Carpet Bomb?
Marco: It depends on the radius. 10 miles is only $25. If it’s 20 miles then it’s $99.
Bradley: There you go, $99. So, that’s my point. You could literally hire us to do it and it cost you $100 and sell it for $250, make $150 a month profit and not even have to do the work. All you have to do at that point is data entry, right? Which is submit details for us to do the work for you. So, again, totally however you want to do it. If you want to make a business out of this, Tom, then I would recommend that you hire a VA and buy the tool, and then train the VA or have the VA learn how to use the tool because then, again, for $150 you have somebody, per week, working for 40 hours per week essentially running the tool for you nonstop. Think about that, if you’re selling these campaigns at $250 a month, instead of paying us $100, which is a great strategy if you don’t want to go through the process of learning the tool, go through all that time, that effort, all that stuff.
You could certainly hire us to do it, or if you’re going to make a business out of it like I said, in order to keep costs down, you hire an in-house video marketer, right? You could train them to do it yourself. Right? And now they’re going to work full-time just running campaigns for you that you can go out and monetize. So, there’s a lot of potential there. That was a good question by the way.
Do You Use The Same Videos When Running Similar Rank And Rent Video Campaign Every Month?
Let’s see. It says, “You’ve mentioned you could end up with several videos ranked for the same keyword, which confused me a little since I can’t see Google ranking the same video twice?” No. What I mean by that is the same video targeting … it’s the same video. but you’re targeting multiple variations of the keyword. So, I’ll Tree Services for an example guys. There are five main keywords in the Tree Service industry. There’s more than five keywords, but there’s five keywords that produce consistent traffic. My top rated five keywords are, and in this order of priorities, tree service, tree removal, tree trimming, tree cutting, and arborist services, right? Or arborist service. So, there’s the top five keywords. So, my point is, is if I’ve got 20 locations, and I’ve got five keywords that I want to target, I literally have 100 combinations there. And it’s the same video that I’m going to use for all 100 keyword combinations, right?
So, the same video could rank for multiple keywords. It’s the same video, it’s not the same video URL guys, don’t let me confuse you. It’s the same video file, but uploaded to multiple channels.
So, each individual keyword has its own individual unique YouTube URL, okay? And so what happens is, there are … for example, there are variations to tree service, tree removal, and tree trimming, tree cutting, right? So, some variations would be tree removal service, tree trimming service, tree cutting service. So, if you target some longer tail keywords like that then you’ll end up … sometimes the video will rank for multiple keywords. The same URL can rank for multiple keywords because of the longer variation, right? So, it’ll rank for combinations, shorter combinations of the overall targeted keywords set, or keyword phrase, excuse me. Okay?
All right. Plus, if this is an ongoing marketing campaign I imagine if you use the same video, your YouTube channel would be full of the same video listed … yeah. But that’s why you don’t use the same channel. Use multiple channels. That’s the key to that particular strategy, right? I don’t recommend ever using the same video over and over and over and over again on one channel. I know there are some products that do that, one of the products we’ve promoted in the past is Bill Cousin’s rocket video ranker and it does that. And it works too, but that’s also a turn and burn strategy. So, it basically takes the same video and uploads it to one channel, but you can target 30 keywords at a time, but it’s the same video to the same channel. And so what I found is it definitely works and it works quickly, but I found a lot of the times those channels end up getting terminated or kind of like sand boxed.
It’s interesting, but they don’t get completely terminated by Google, but the videos just don’t show in search in the index at all. It’s kind of weird, but I’ve seen that happen several times. Again, it’s another turn and burn strategy. It just depends on how you want to do it. The particular turn and burn strategy for video marketing that I like is what we’re calling The Video Carpet Bomb, and that’s what we’re talking about here. And by the way, that was Randy James came up with that name. I’m totally giving him credit for that Video Carpet Bomb name because he was the one that came up with it. But anyways.
Is There A Limit To The Number Of Times You Can Use The Same Video And Keyword For The Rank And Rent Campaign?
Lastly, “Is there a limited number of times you do this to a point where Google simply refuses to rank your video for the same keyword?” Well no because again, you’re using different channels all the time. If you try to do it the same … try to target the same keyword from the same channel over and over and over again, yeah there’s … I mean, it’s possible that that could happen. But since you’re using different channels it’s not like Google’s going to black list any video from appearing for a particular keyword, right? They might not want to show it on page one, but they’re not going to say, “Okay, this keyword … we’re no longer going to show videos for this keyword.” At least I don’t think they do that. That’s a great question, Tom.
Why Do You Like The Power Suggest Pro As Your Keyword Tool?
Anyways, Dan’s up. He says, “Why is Power Suggest Pro your favorite keyword tool?” Because it’s simple, Dan. It’s a very, very simple tool and that’s what I like about it. I like easy. “Can you explain a little bit about how you use it to get the most out of it? I’ve heard Bradley say he loves it, but does anyone else use it? Do you use it in conjunction with any work flows or other tools? Thanks.” Okay. So, yeah. The process that I’ve always kind of … well, not always, but for the last several years now. I always do a very simple process for keyword research, and it starts with Google trends. I go to Google trends and search. I adjust the settings in Google trends depending on what kind of data it returns. So, for example, by default it’s usually, I think, the last 12 months. Let’s just go take a look real quick.
Sorry. I think by default it’s the previous 12 months. So, let’s just use tree service as an example guys, since we were just talking about that. Yeah, okay. So, 12 months, and obviously it’s set based upon my IP location for United States. It’ll be different for people in other countries, but what I’ll do is … what I like about trends is I can go in and determine based upon geography. So, for example, we have … United States was in here. Let’s see, US. But if I wanted to go to specifically to Virginia, I could just start typing in Virginia, and I could say, “Okay look, I want to look at what are the top search phrases or search activity that are related to this seed term of tree service in Virginia over the past 12 months.” And sometimes you won’t end up with a lot of results because we’ve narrowed the geography and we only have a short timeframe. We’re looking at the past 12 months.
So, in that case, for example, this is showing rise. I’m not going to spend a lot of time on trends because that wasn’t your question, but I just want to give you guys a quick overview so that you understand kind of my thought process or work flow on how I do keyword research. So, if we come over and take at top, rising is showing significant increase in search interest for that particular phrase within recent history. I don’t know what recent history is, I don’t know what the specific parameters are for that. I don’t know if it was the last 30 days or last 90 days or what. I just know that it means in the recent history it’s had a significant increase in search interest. Okay? But top is showing the keywords that are historically related to the seed term, okay? So for the past 12 months in this case, these are the keywords that are most closely related to the seed term of tree service in Virginia. Does that make sense?
So, these are the search habits of people in Virginia that are looking for tree service related keywords and these are the keywords that come up typically. Okay, you’ll see a lot of brand terms in here. If I would’ve done something like tree removal, in fact, you can compare terms by the way. If I do something like tree removal, you’ll see less brand terms there, right? So if we come down and say look at top, or excuse me, top, you’ll see now look there’s not a whole lot of data here. I was just talking about this earlier guys, tree removal and then tree removal service, right? So those are similar type keywords. So you’ll see that there’s not a whole lot showing up here. So what I could do is I could extend my timeframe. So if I go from past 12 months to let’s say past five years. Now all of a sudden we’ve got a lot more data, right? So now we can come back over here and look at top and you’ll see that now there’s actually eight keywords, which still isn’t a whole lot considering that’s going back five years, right?
On this one it’s showing 10 keywords. And that’s … hold on. That’s rising. If we go to top, it’s 11 keywords. Okay? So, the last things that you could do is back it all the way out to all time, 2004 when they started Google trends to present, and then you’ll have even more data. So, if we come back and take a look at this again. Now, remember this is still … okay, so not much more, just one more. But you can see that this is still only Virginia. And so what happens … and by the way guys, I was targeting the entire state. If I wanted to get hyper local, I could.
For example, if want to target … you could see it here, Charlottesville. If I wanted to tarted Charlottesville specifically I could, but what I found is when you narrow geographic targeting that much you end up with a lot less results. So, I always recommend … first, I usually don’t go … I try to keep it to past five years as my timeframe and I usually go to state level right off the bat because I found that city levels … now obviously if you’re in a big metropolitan city like New York City you should have a lot of data, but for me I usually start at a state level tree service don’t have a whole lot of keywords associated with that industry.
So anyways, I’d go to Virginia, but if you end up finding out by increasing the timeframe and that you’re still not getting the amount of keywords that your … you’re not getting a lot of good results back from this tool, then I would recommend that you start broadening your area too, right? And you could even go to the United States level, right? Because there’s still going to be similar search queries no matter where you are in the United States. If you see now there’s a full 25 queries there, right? So, I would probably … that’s past five years. If I wanted to … and guys, that’s why I said I play around with these even when I’m doing keyword research just to see how things change based upon time and geography. Okay?
So, that’s step one. I don’t want to spend too much more time on this, but step two is I always like to take these keywords and then … oh, by the way I just copy the keywords or put them in a text file or a spreadsheet, typically I use spreadsheets. And those become my seed terms that then I use to go search using Power Suggest Pro. Power Suggest Pro, one of my favorite tools of all time. I don’t know what happened there, but who cares? Let me move this off to the side guys, standby. So, Power Suggest Pro should be opening up here in a second. And let’s just say we wanted to … let’s go back to Virginia.
It’s a big question though. All right. So we’ll just use tree removal service. So, in this case now, this type of a keyword is … because it’s local. It’s a local intent keyword, you’re going to see that all its going to return is whole bunch of localized type search queries, but if I said tree removal service VA or something like that, and I click search. You’re going to see it’s going to start pulling back all these returns now for tree removal service. These are coming out of auto suggest. So, these are Google suggested phrases for tree removal service A, tree removal service B, or tree removal service VA, and it’s essentially like a wild card in there and that’s why because it’s basically saying return all the suggested phrases that are associated with tree removal service in Virginia. And if you take a look at that you see that very quickly it spit out all these different keywords that are showing up in search Google suggest that are localized or local search intent keywords. Right?
So, now I know that these are all keywords that are very … these are traffic producing keywords. Why are they traffic producing keywords? Because they’re in Google suggest. Think about that guys. When you go to Google and you start to search on a desktop, which by the way, about 70% of all traffic now comes from … or all search traffic originates on mobile devices guys. So, desktop search is becoming dinosaur, but regardless, let’s just say I … say tree removal service, and if I could just spell for a minute. Here’s all these suggested phrases, okay? You see that? By the way, near me keywords guys, those are huge. They’re absolutely huge right now because of what I just said, 70% of all mobile searches are originating on mobile devices. Near me keywords pop up in suggest, instantly they’re almost the first thing that come up in suggest.
Well, remember on a mobile device guys, when you start to use Google you all know what happens on a smartphone, which is what 99% of the population has now, right? When you start to do a search on a mobile device, half the screen is taken up by the keyboard, and the other half the screen as soon as you start typing the search query in, Google suggest takes up the other half of the screen and suggest the search queries, right? Recommended search queries. And because it’s on a mobile device, it’s so much easier to tap a closely related recommended search query than it is to finish typing out your search query, right? On that little shitty keyboard.
And so my point is, there’s a ton of traffic to be had from mobile devices because of suggest. And all of the phrases that pop up in Google’s … excuse me, Power Suggest Pro are phrases directly pulled from Google auto suggest. So, they are traffic producing keywords. Don’t worry about whether the Google keyword AdWord planner or long-tail pro or any of those other stupid keyword tools out there that have a million bells and whistles that give you all these competitive metrics, don’t worry about whether they say they’re search volume or not because if it shows up in suggest, there’s search volume, period, end of story. Period. And remember the keyword tools rely on the Google keyword planner for search volume metrics. Search volume metrics from the Google keyword planner are AdWords, or Google ads keywords, they’re for pay-per-click. They’re not the same as SEO based keywords guys.
So, even though the search … the Google keyword planner may show … if you spit out all the keywords that you wanted from here, let’s say that you wanted all these, again, just for example sake, if you spit all these out and you entered them into the Google keyword planner to look at search volume data, many of these keywords are going to say, “No search volume at all.” But that’s bullshit because if they’re in suggest you will get traffic on them, especially from mobile devices, period. So that’s why I love this tool guys because again, look it’s real simple, it doesn’t give me a bunch of … it doesn’t give me any competitive metrics. I don’t need all that stuff. All I need to know is which keywords produce traffic, and these keywords produce traffic. And it does it really quickly.
There’s not learning curve with this tool at all guys. I mean, you can play around with some of the settings and stuff, you’ll get different results whether you use suffix A to Z or suffix AA to ZZ or if you do recursive yes or no. There’s different search engines that will scrape all of these, produce suggested results so you can select if you’re doing YouTube marketing, if you’re specifically targeting Yahoo or Bing, I don’t know who does that, but if you did you could find additional keywords from them. There’s Amazon, Ebay, there’s all kinds of stuff, right? I typically just use it for Google and YouTube.
But it’s a great tool guys and for years now … I stopped paying for all those really … there were keyword tools that we’ve used at semantic mastery that literally cost us $800 a month. No shit. $800 a month to use a keyword tool. And I stopped using those tools for this one. I think it’s $77 one time fee. I think we have a link somewhere that allows you to get for $57 if you want to drop that on the page somewhere Adam or anybody.
Anyways, sorry I went so long on these two questions, but they were two really good questions that I really wanted to get out to you guys. So, this one here, like I said guys, it’s a simple tool I use all that. Finally, what I will do though … even though I mentioned the keyword planner is an AdWords tool, I do still like sometimes to try to determine if there are search volume data for some of the keywords even though I know there’s traffic on them, whether the keyword planner says it or not. Why do I want to know? Because if there’s search volume data in the keyword planner it’s likely that people are bidding on those keywords.
So, by taking my list that I accumulate or that I generate from my research from first using trends, second using Power Suggest Pro, then I can go enter my finalized list of keywords into the Google keyword planner and look at search volume data so that I can determine which keywords that people are bidding on for AdWords or Google Ads now because I now I know that those are the ones that are likely the most profitable keywords, right? Because if people are bidding on them there must be money there, or else if people aren’t bidding on them it’s typically because there’s not … they don’t produce any revenue, if that makes sense. Okay?
Also, you could find some additional keyword suggested ideas through the keyword planner after you’ve done this initial research. That’s a great question. To bad we’re not giving shit away.
Marco: What I have for this is that when you start broader, right? You can get just so many keyword ideas from Power Suggest Pro, but by digging into each category … if you want to consider it a category. You won’t get categories, but you’ll know. If you’ve done keyword research long enough, you’ll know what’s a category keyword and what’s a supporting keyword. And so you could just dig and dig and dig and what I’ve found is that you come up with just thousands of keyword ideas and then from those you can cherry pick the long tails so that you can start ranking right away and you can start producing traffic to the website and it’s likely to become people who convert. I mean, it’s really, really powerful to use that way. It’s one of the ways that we use it in our keyword research. I mean, we dig down into whatever people give us as the niche and use Power Suggest Pro and then just keep digging and digging and digging and digging. Sometimes you end up with thousands and thousands of keywords man.
Bradley: Yeah. I want to … that’s why I just started to demonstrate this as you were talking because for example, I just put “how to cut down a tree,” right? Guys, I don’t even have recursive on. Recursive means after it searches and it pulls back all of the results, it goes back and then searches each one of the results again plus the suffix A to Z, if you have suffix added. So, it’s like what Marco just said, sometimes this thing will spit out 3,000 keywords, it’s ridiculous. And the thing is, especially when you have recursive on, which I don’t because it could run for several minutes if that’s the case. But when I have recursive on you’ll see like for example, how does a … how much does it cost to just cut down a tree? How much does it cost to cut down a queen palm tree, look at how specific some of these search phrases are coming out, right?
Now, if I have tree service site and I’m in an area that has palm trees, then it’s likely that there’s search queries … remember, this is a suggested search queries guys, how much does it cost to cut down a queen palm tree? That means when somebody starts to type in queen palm tree or cut down a queen palm tree, in fact let’s just go take a look at it. We’ll say cut down a queen palm tree. Cutting down a queen palm tree, all that, you can see those type of keywords come up and suggest and before somebody even finishes typing it out, they’re going to say, “Oh, well there you go, that’s close enough.” Right? And so that’s what I’m saying. There’s traffic on those keywords and look at how long some of those are. And then if I have recursive on, some of them come back even longer. It’s crazy.
I have seen full on sentences as search suggested search queries that have come back in here, and those are absolutely great topics guys or keywords search queries, right? To target with blog posts or Q&A posts and things like that because there’s so few people targeting such long-tail stuff like this. You can start to generate a lot of traffic over time by just building up. I mean, very, very simple stuff guys like how much does it cost to cut down a queen palm tree? Put that question on a blog post and answer it with a little bit of schema markup and next thing you know you end up in position zero or in on of these areas right here. Right? And you can get a shit ton of traffic from that. Okay?
So, anyways. It’s a great tool guys. I absolutely love it, as Marco said. I’ve learned over the last couple years that I don’t … I used to always just go straight to SEO stuff and I would do a ton of keyword research and I would generate literally thousands of keywords for a project before I would … and then I would just start doing SEO. Now I’ve really gotten to the point where I always start with Google Ads so that I can really pinpoint where the money keywords are, the lead generating keywords are, and then I’d start basing my SEO campaign right … I’d develop my SEO campaign based around the keywords that I know produce traffic that converts because of AdWords, or Google Ads I should say now. And then I will use this type of stuff now for content marketing to start building up the SEO presence and start generating traffic from the longer tail stuff that will trickle in little bits and pieces at a time.
So, you start to accumulate little traffic streams from these longer tail keywords, but the bulk of your traffic is going to come from just a handful of keywords, and it always does, at least in local marketing it does. The 80/20 principle absolutely applies and if any of you guys do AdWords or Google Ads now, you know that to be 100% true. Sometimes it’s 80/20, where 80% of your results come from 20% of your keywords. Sometimes it’s 90/10, sometimes it’s 95/5. And again, if any of you guys that are doing any Google Ads, you know that to be true. And so why spend a shit ton of time on a lot of long-tail keywords when the bulk … there’s a reason to do that, right? Building up silo structure and all of that so that you can rank organically for those short-tail keywords, you need to have the long-tail keywords.
What I’m talking about is initially starting off, getting your silo structure in place, using the keywords as the top of silo that you know produce traffic and results, which is what you can determine with AdWords rather quickly, which is a couple … few hundred dollars in Ads spent you can determine that. And then you can develop your SEO campaign based around those results or that data, right? And you can develop a much stronger SEO campaign right off the bat. You can map it all out ahead of time. It’ll make you’re job so much easier as in SEO. And by the way if you want to learn how to really stack keywords and everything properly, SEO bootcamp by Jeffrey Smith, by the way he’s going to be a guest speaker at Pofu Live, so another reason to come join us.
Do You Have Any Recommendations On A Good Magento Developer?
That was a long question too. Damn we’re almost out of time. Dan and Tom are the winners today. Rich is up. He says, “I have taken a job with a drop shipping firm along with other stuff and the magento developers have gone silent. Do have you have a couple you could recommend?” I do not. If anybody knows, can help Richard [Harman 00:48:34] with a magento developer please post on the event page. I don’t do any e-com stuff at all guys, so I can’t really recommend anything. Any of you all on the call, can you recommend it?
Marco: The people that I know, you’d have to have really deep pockets because magento development can into the thousands and thousands of dollars. It’s not something simple to work with, but I would suggest Upwork, you might be able to find someone in another country that would do it for a lower price if you’re on a budget for the budget that you’re looking to spend on it.
Hernan:Yeah. I do agree with Marco. Magento is like the Rolls-Royce of the eCommerce, but it’s like if you get a flat tire on a Rolls-Royce. So, it’s that type of stuff. So, yeah, I do agree with Marco and other stuff that you could do Richard is to go and ask on both the Semantic Master, Mastery Mind Facebook group if you’re a part of it. If not, you can go on the free … the Facebook group, the SEO tutorials and case study, we’re a Facebook groups or maybe in a couple of eCommerce Facebook groups, that usually helps as well. But yeah, I do agree with Marco. I tried once with Magento and it’s like meth.
Bradley: You ran away with a tail tucked between your legs, right?
Hernan:Not even once. Yeah. Not even once.
When Will You Release The CORA Reports On MYGB?
Bradley: Yeah. I don’t do e-com guys, so I can’t be of any assistance. I’ve got nothing. Jordan, “I peeked CORA reports,” what’s up Jordan, “peeked CORA reports on MGYB, that is deliciousness like a plate of tacos,” that’s awesome, “when are those rolling out?” Aren’t they available now?
Marco: Yeah. You should be able to order now. It’s not very descriptive since we haven’t added the description in SamCart, but I think you can order them since you already know what they are, you don’t need to know what they do [crosstalk 00:50:36].
Bradley: You probably should also … probably link to a example report on the page so that people can what they’re going to get from a CORA report, you know what I mean?
Marco: Yeah. That’s all coming, but I mean, we’ve been busy just adding a whole bunch of other stuff there we’re developing our own process with one of the services, which took priority and that’s being worked on. And so yeah. It’s a work in progress guys. MGYB is a work in progress. We got it out in record time and we’re just going to keep adding to it.
Bradley: Yup. Awesome. Scott says, “For Richard,” he’s got a comment for you Richard, but basically he’s saying that yeah Magento is going to cost you a shit ton of money. That’s basically what he’s saying. So, thanks Scott for your input on that.
Do You Recommend Accessing A GMB Verified Account Using Proxies?
Scott says, “Just received my first GMP verified account from MGYB, are you recommending accessing these via proxies or does it matter? Thank.” It’s your call, Scott.
Marco: Yeah. But it’s not something that we want to discuss in a free form. This isn’t a question here. Scott, ask us in Facebook. You know where to go.
How To Make A Lead Gen Site Authoritative?
Bradley: There you go. Okay. Good enough. Herovic says, “Hey guys, can you share a few strategies you can use to make a lead gen site more authoritative?” Well, RYS drive stacks are going to help. If it’s a lead gen site, it’s a verified GMB profile then that should help. If it’s a lead gen thing it likely does, but I would say in RYS, drive stack would help. Obviously a syndication network because all of those are like … every single tier one branded profile that you create is like another … it’s another validator, another entity validator, right? So, syndication networks, even if you’re not syndicating to them, it’s still powerful for that reason. It helps to validate the entity. Pass authority, especially if you interlink them the way that we teach in syndication academy or if you just purchase the done for you network, which is the much easier route to go anyways, right?
Again, RYS drive stacks, that’s going to pass authority. Doing a local PR pro method, local press release, using press releases, that absolutely helps. So, there’s just a combination of those three … obviously the local GMB pro method doesn’t really … I don’t know if local GMB pro method helps gain authority for normal like organic ranking or not because we don’t care. We’re not worried about rankings with the local GMB pro method. We’re worried about activity that generates leads. It generate engagement from primarily mobile devices, which is what the local GMB pro method is about, it’s not about ranking. It’s about producing engagement from Google, which produces results, leads. So, again, the combination of all of those things, I know they’re all our products but we have those products for a reason, they work. Want to comment on that?
Hernan:Yeah. Having a verified entity gives you trust and authority, especially when you’re verifying the entity with the very entity that’s looking for these signals, right? That’s what you’re looking to trigger, so why not? Why wouldn’t you have a transparent entity that’s you, it’s your company or if you’re name is your business. Why wouldn’t you go and say, “Here I am. I’m transparent. I’m billing my company. This is my …” Whatever information it is that you can provide and we go through all of that in great detail in our training in local GMB pro and RYS academy reloaded in the black book. I mean, this is what you’re looking for, to be more trusted and authoritative and [crosstalk 00:54:17]. Go ahead.
Bradley: I got a simple one form too that probably a lot don’t know about and Marcus probably going to be mad. But set up a G Suite account for the domain for that lead gen property. And you got to pay Google $5 a month, it might even be $10 a month now. But you’re going to pay Google $5 or $10 a month for that G Suite account, but you’re going to have a Google account on your domain, essentially you’ll have a Gmail account using your domain email in all of that, and that right off the bat is a huge authority, or entity, validator for Google. Having a verified Google on my business profile is great, there’s no doubt. But also having a G Suite account tied to the same domain that’s associated with your lead gen property is going to also help, okay? So, definitely check that out.
Guys, I use G Suite for everything now. I freaking love it because it does, it really just adds authority to the overall entity and it’s like instant authority by just paying Google. Google likes to see that guys because now they know they’ve got … they can bill you, right? There’s a billing source so they that you’re a valid entity, or a real person behind it instead of somebody that’s just spamming shit to death. If you’re willing to pay Google, so even for a lot of … my newer lead gen sites guys, I set up $5 a month G Suite accounts. And yeah, it costs me $5 a month, who cares? It’s an instant credibility. It’s instant credibility to Google. Okay?
How Do You Download A Video From A Site?
Quit This House, “How do you download a video from a site to upload video to GMB?” Just use one of … just go to Fire Fox, I’ve got a couple of them over here. Let’s see, one of them is called Video Download Helper, that’s an extension there. There’s another one that … just go to Fire Fox and search for Video Download Extension or plugins or something like that, and download and install one of them and then just go visit the web page, and depending on the app, it’s going to have different functionalities for how to download the video, but pretty much in Fire Fox you can download just about any video [crosstalk 00:56:15].
Hernan:Yeah. I have two desktop apps that I use. I use YouTube downloader because I mean, it’s really fast. And I use any video converter because I can convert the video file into anything I want. So either one of those and they’re totally free and they totally rock.
Who Do You Recommend For A Residential Proxy Supplier?
Bradley: Yeah. Okay. Wood Wine Boxes, “Do you have a recommendation for residential proxy supply or smaller number?” The only one that I know of for residential proxies is one that I’m actually using right now. If you are familiar with Browsio, it’s a service that it’s not Browsio’s service. It’s a vendor that they been promoting or whatever, but there’s a … it’s called netnut.io and they have a residential proxy service that you can buy and you pay based on bandwidth usage. I think I get 10 gigabytes a month usage for $75 because I just use the … it’s a pool of IPs that are residential IPs and every time … it’s an HTTP request proxy service.
In other words, every time you refresh a new page, it’ll pull back a new proxy from the same general location, but it’s interesting because you can refresh the page on like whoer.net and see the actual IP change. And so it’s pretty cool, but again, it’ll stay within a very targeted or very close area so that it won’t trigger reverification and stuff. I’ve been using in now for several weeks for all my BrowSEO profiles. I mean, I got shit open here, right? Bunches of stuff open right now, and I’m using that same thing. And it works really good because they’re not commercial proxies like most proxy providers, they’re actual residential.
Again, I would just go to the BrowSEO’s Facebook group … in fact, I don’t think they’re doing anything on Facebook anymore. I think they’ve got a Skype group. Try to find the access to the Skype group and then you can request … and you might be able to find some information on their Facebook group. I just think that they’ve moved the conversation to Skype, and see about that offer. That’s the only one I would recommend currently at the moment for this kind of stuff. Okay?
We’re almost out of time guys. I’m going to have to wrap it up here in a minute. I love that meme, that’s awesome. Thanks Greg. Jay says, “Marco, going to do my first SERPbased link package to a clients RYS local iframe loop and tier one’s. Do you recommend going an extra mile in providing to SERPspace G shorten links? Or SERPspace link package, or would you recommend interposting a redirect icontrols so that I can redirect them in the future?”
Marco: Yeah. Depends on how much control you want over this. If you supply your own G shorten links then video will of course, build to those. If you want to have that … switch box right? [inaudible 00:59:02]. If you want to have that switch box in place then yes, by all means. I mean, talk to [Dediya 00:59:07]. Dediya knows exactly what to do when it comes to link building. He’s been with us for three years. We started out with Bradley, but he’s been with Semantic Mastery since the beginning providing link building services in East [inaudible 00:59:21], he’s the best. He knows what [crosstalk 00:59:23].
Bradley: He’s been with me since 2012, I think. 2012 or … it might’ve been ‘13. Anyways, he’s been with me for a long damn time. No shit. And that was … who was that that asked that question, Jay? Yeah, Jay, in fact, if you just pink or tag Dediya in one of the groups, whichever group you’re in just one of our Facebook groups. I’m sure he’d be happy to answer some questions for you. Again, anytime we have any questions about spam link packages, we just ask him because he always is up-to-date with the most effective strategy currently. Okay? I don’t keep up with that shit because I have Dediya. All right. All right.
Do We Need To Supply A Video File If We Order Video Carpebomb From You?
Last question, Look Within, he says, “If we order a Video Carpet Bomb through you guys, do we supply the video file?” Yes. You need to supply the video file, the thumbnail image if you have a specific thumbnail image, which I recommend you do because remember? That’s like a little mini ad, like a banner ad. I would also … you’re going to have to give us the keywords, the zip code of the central location, which we do a radius of. And then the NAP and the target URL if you have a … so name, address, phone number, and target URL of the business if you’re promoting a local business, which is really what this campaign type is designed for, okay?
So, but that’s it. That’s all you got to do is provide us those few things, right? So, video file, thumbnail, main keywords, there’s a couple of keywords I think depending on the package level, the primary location, and then the NAP, name, address, phone number with the target URL. That’s it. That’s all you got to provide. Should take you a couple minutes to get that together. Okay? All right guys. We only went one minute over. That’s pretty impressive. Thanks for sticking around guys.
Hernan:That’s not bad.
Bradley: Cool. Everybody good?
Marco: Pofu Live.
Bradley: That’s it.
Hernan:Come join us.
Marco: That’s all I’m going to say. Bye everyone.
Bradley: What’s your position, right?
Marco: Right.
Bradley: All right guys. See you all later. Thanks.
Marco: All right. Bye.
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 201
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Click on the video above to watch Episode 201 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
Bradley: We’re live.
Adam: All right welcome everybody to Hump Day Hang Out’s gone mobile here for episode 201. I’m broadcasting from my car somewhere in the hills of Pennsylvania, but we got almost the rest of the team, it looks like Hernan maybe was busy today but let’s do our thing and go through and say hello to everybody. So Chris how are doing?
Chris: Doing good, excited to be here.
Adam: Awesome, Bradley how you doing man? This is weird, usually you’re the last person on my screen but today you’re in the middle so how you doing?
Bradley: Must be because of the mobile device, I’m doing well. Busy, been working hard on content for Pofu Live as well as a product that we’re launching on October 1st so kind of like neck deep in content production again which is really cool because I like that kind of stuff so I’m excited about the few weeks.
Adam: Nice, nice. Marco last but not least, how you doing man?
Marco: Hey what’s up man? Just had a really bad rainstorm. Not as bad as some of you guys are going to get on the east coast, right? Down south. My prayers go out to all you guys. Hope you’re all safe. Get the hell out if you’re in one of those zones. Don’t say, “Oh, this is going to pass me by.” Get the fuck out. [crosstalk 00:01:16].
Bradley: My sister Hilton Head, South Carolina which is an island.
Marco: Yes.
Bradley: And she’s … even though the governor of South Carolina said evacuate the coastline, so to evacuate. She said, “No. I’m staying.” She’s got two kids, I keep telling her she’s stupid. She says she’s going to ride it out.
Marco: Ed [Gelba’s 00:01:37] in South Carolina talking about [crosstalk 00:01:39].
Bradley: Yeah. He’s in Bluffton, that’s right. That’s adjacent to Hilton Head.
Marco: Yeah. Well, anyway guys. We’ll be thinking about you. Sending prayers your way. Lots of good energy. Hopefully this’ll just pass by, it won’t be as it’s looking. But anyway, having said that, busy as you know, mgyb.co. We’re getting that together. Putting the shop together, done for you services of course. And just a lot of stuff. We keep adding products and services in there just to make everyone’s life easier. And then of course, I’m on my next gen stuff that I’ve been working on. It’s been two years. Two arduous years of just trying to work it out. Anytime you try to automate it and Chris will back me up on this. API changes and then everything goes all to shit. And then you have to go in …
Bradley: Got to tweak it.
Marco: … right. You got tweak it. You got to fix it. Comply with whatever the APIs requesting or how you’re supposed to do the call or whatever. And then it’ll happen again until you get into that sweet spot or you get trusted enough where sometimes you can bypass some of the smaller shit that happens. At any rate with there, we hit the sweet spot. We’re really getting some really good results with what we’re doing and it’s something that we’ll be talking about. I was hoping for Pofu live, not going to happen. But I think we’re going to have a very merry Christmas.
Bradley: All right. We hit the sweet spot of the G spot. The Google spot, is that it?
Chris: [inaudible 00:03:24].
Marco: Actually, we did one better because we did away with the me to hit the G spot. No [inaudible 00:03:35].
Bradley: There’ll be men lined up for that.
Adam: Pulling this conversation back [crosstalk 00:03:44]. Back down. I wanted to circle back to Pofu live and let everyone know. We’ll put the links up there if one of you guys can do that for me since I’ll probably … you try to do this on my phone and then end up hanging up or something, but Pofu Live tickets are going. We are limiting it to 25. We do have some opening left. Now is a great time to grab your tickets. If you have any questions just fire off an email to support it’s semanticmastery.com, but we’re really looking forward to that.
We’re starting to lay down the schedules. Those of you who have already bought your tickets, we’re going to be having some information going out to you in the next week or two with some of the details. And then moving along as well on that, those who are new today and watching us. First of all, thanks for listening to some weirdo in his car that you haven’t watched yet. Thank you for watching us, Semantic Mastery and checking out Hump Day Hangouts. We do appreciate it. Come here, ask us questions. Digital marketing, SEO, whatever it is. If we can’t answer it, we’ll always point you in the best direction that we can. And if you are new, go check out the battle plan. That’s the best place to get started, and if you’ve been listening to us for a while and you’re thinking about it, come join our MasterMind. There’s a multitude of reasons. I’m not going to go into them right here.
Bradley, I think you were going to talk a little bit about some stuff maybe that was going on in the MasterMind, but we’ve got a lot of people doing a lot of really exciting stuff and we’re looking forward to some of them coming to Pofu live and helping them take their stuff up a notch whether they’re going from starting an agency or starting their own business or growing what’s existing. This stuff is getting pretty exciting and we’ve had a lot of members had a lot of real growth this year, especially in 2018.
Bradley: Yeah. Yup. Okay. So, do we have anything else to announce or can we get into it?
Adam: Good on my end. You guys good?
Chris: Yeah.
Marco: Yeah.
Bradley: I was going to just elaborate slightly on the Pofu live stuff and the MasterMind as well. So, yeah guys Pofu live is going to be a great event. It’s going to be our first one, but we’ve got a lot that we’re going to be sharing. We’ve got a very specific format on what we’re going to be doing, which is a simple process for how to grow your business like how to first prospect and get clients. Number two, how to fulfill. Number three, how to scale so that you can literally become a business owner instead of self-employed, right?
Self-employed is what most of us are including myself even to this point. And self-employed is certainly better than being an employee of … working for somebody else, but when we do most of the work ourselves, we’re just basically working a job. It’s a job where we’re our own boss and that is, again, so much better than working for somebody else I get that, but we still have to trade hours for dollars. In other words, we still have to do the actual work most of the time in order to get paid. And we’re trying to develop our businesses into a point where we can remove ourselves to where we have automations in place and keep personnel in place to be able to still run the business to generate revenue without us having to be there on a day-to-day basis, right?
And that’s essentially what Pofu live is about is how to get to that position with your businesses and that’s why we’re trying to keep it to 25 people or less because we want to actually give a lot of individualized attention to our attendees. In part, when you sign up to attend Pofu live, you’re going to go through a survey which is going to get you thinking about your business ahead of time. It’s got to be completed when you come to the event. And it gets you thinking about your business and developing a business plan if you don’t already have one. And I bet most of you probably don’t have an articulated business plan, right? Most of you probably have not done that.
It’s something I’ve struggled with throughout my career as well. I always have some vague idea of what I want, and I think, “Oh, no. I know what I want. So there’s no sense in me writing it down, right?” Defining it. But in all reality when you don’t have something very concrete like a road map, which is what an executive summary or a business plan really is. It’s like a road map, which helps to kind of keep you focused and working towards what your goal is. But when you don’t have that to reference or refer to often, then it’s easy to get blown around by whatever winds are in the industry at the moment. If that makes sense?
Meaning, I know we’re marketers, we always get opportunities presented to us via email and social media groups, all kind of stuff where, “Hey, this is the next big thing. You can make a million dollars doing this, and you can crush it doing this and doing that.” So, we always go chasing these freaking shining objects or these new methods because we’re opportunity seekers. And we never actually fully commit to one particular method that makes us money. And that’s where I think a lot of us have, including myself, have allowed my business to fail or not succeed as quickly as I would like it to because I’ve chased other opportunities instead of really zeroing in, focusing in on one particular method until I get it to work and produce revenue consistently and to the point where I can remove myself from that day to day operations and have it produced, right?
So, I mean, even if you have something that’s working for you and you’re making money, if it’s you doing it all the time, the next logical step is for you to automate it or outsource it or a combination of both so that you can still generate revenue from that, but not have to do it yourself. Then if you want to learn something else, you certainly can and you’ll have the ability to do that because your other method is making you money because you got a process in place, right? And so that’s essentially what Pofu live is all about.
And speaking of that specifically, I’m developing a process right now. I’m been working on it for two day straight now again, two full days for a very specific method for building your own lead generation assets as well as your own agency. It’s kind of a unique way of approaching it. I’m developing that out right now and there’s going to be two versions of the training. The full training with all the process docs, everything that I’m training my own virtual assistants to do right now so that I can do exactly what I just said, which was remove myself from this process and still have it generate revenue. That’s going to be revealed at Pofu live, but there’s going to be kind of a watered down version of it, or kind of like a condensed version, or a more simplified version that’s going to require a lot more manual work. It’s for a solopreneur. Essentially that’s going to be the same method, but for somebody that wants to do the work themselves, which I don’t recommend, but if you’re just getting started it’s a good way to get started.
That’s going to be coming available in a product we’re launching called Local Lease Pro, which will be included in a bundle that we’re … it’s going to be included in a Side Hustle Toolbox is what it’s called. That’s launching on October 1st. Don’t have a lot of details for you guys just yet. We will in about another week or so, we’re going to start mailing out that. We’ll have more information about it, but for those of you that want a glimpse into the method that I’m talking about without coming to Pofu Live, that’s where you’re going to be able to get it.
And I would highly recommend that you all mark your calendar for October 1st when the Side Hustle Toolbox comes out, it’s going to be a great product. We’re going to sell it outside of the bundle, $299 if you’re a MasterMind member you’re going to get it for free. If you’re not a MasterMind member you’d have to pay $299 or if you buy it as part of the bundle, which is the Side Hustle Toolbox, it’s going to be like $100. Don’t quote me on that. I don’t know what the final price is yet, but it’s somewhere around $100 and there’s a reason why we’re doing that. So, we’re going to promote that around October 1st. We’d highly recommend that you guys pick that up. It’s going to be inexpensive.
I can’t speak about everyone else’s product that’s going to be part of the toolbox because I have reviewed them all, but I can tell you ours alone is worth the price of admission. And so anyways, I’d encourage you guys to come check out Pofu Live and also mark your calendars for that. You guys want to add to that at all before I move on. And by the way Hernan snuck in. What’s up buddy?
Hernan: Sorry about that. I truly sorry, but I’m truly excited and I hope to see you guys in Pofu Live. We have some really good stuff coming up. I’m really excited. I’m really looking forward to listening to each of you guys because you have some really good stuff to share. I’m actually … I have the privilege of getting to know firsthand what you guys are going to be talking about. It’s going to be pretty amazing.
Bradley: That’s awesome. All right. I think we’re good. We can wrap it up.
Adam: Yeah. Let’s do it. Let’s get into it.
Clarification On Poking Rank And Rent Video Campaigns
Bradley: All right. Yup. Okay. Tom’s up, what’s up Tom? He says, “Hey guys. Bradley on episode 200 last week.” I know, now hard to believe we’re at 201 already. He said, “You answered a question on the rant and rent video model and you mentioned running the same poking campaign every month. I want to make sure I understand you correctly. When you run the same campaign every month, do you use the same videos or create new ones every month?” No. Use the same one’s Tom. Here’s the thing. It’s a turn and burn strategy, okay?
So, a lot of the rank and rent models are about ranking a video or a couple of videos, a handful of videos and in maintaining those rankings. And that’s certainly possible. I’ve been doing it for years. I’ve got some videos that are still producing revenue for me because they’re rented out or leased out or I’m doing SEO services for a clients video. So, I’m not renting it, but I’m actually … they’re paying me to maintain the rankings for those videos. And I’ve been doing those for years. I’ve still got some of them … some of them that have been earning revenue for years.
However, there’s always an issue with that, right? The problem with that can be that the video can be … it can slip in the rankings, Google could decide that that particular keyword, it doesn’t like having videos on page one anymore. We all know that that happens from time to time, and it’ll push it to page two and it’ll make it virtually impossible to get it to stick on page one. There’s a number of things that could happen, right? And if all of your revenue is tied into one video, right? Or a couple of videos, a handful of videos, and you lose that one video or it drops in rankings and then the client is calling you and asking you what’s up? Or if it’s a lead gen video, it stops producing leads, whatever the case. In your case, you’re saying rank and rent. So, you would be leasing the videos out. Well, somebody’s not going to want to rent or pay a monthly lease fee for a video that’s not ranking and producing leads, right?
And so again, you can go that route. It’s certainly possible. I’ve done it for many years, but what I found is that it’s easier when you have the process in place. If you got a good industrial strength video marketing tool, and they’re a dime a dozen now guys. They really are. There’s a couple that we suggest. My favorite tools are Peter Drew’s tools for like software stuff. I don’t run most software guys, I hire that stuff out because I don’t enjoy playing with software. It’s just too much of a learning curve and too time consuming, but that’s part of the reason I like Peter Drew’s tools and I do run … a matter of fact, I got one running in the background right now as you can see.
I’ve got one right here running in the background. One of Peter Drew’s tools and it’s because I use his tools because they’re simple, right? So, for video poking, I would use something like Live Rank Sniper. If I was going to be doing a bunch of spam videos targeting a bunch of keywords and having actual videos there instead of just place holders, to Live Rank Snipers like place holders, it creates scheduled live events, but there’s not an actual video there. It will rank, it will rank a video thumbnail, but it won’t have an actual video there. So, when someone clicks on it, it just is the live events, or events starting soon screen. If that makes sense.
So those are good for identifying keyword opportunities, but something like Hangout Millionaire is much better for actually uploading videos, right? So, actually upload videos to YouTube. So, that’s a good tool. If I was going to run it myself, I would run Live Rank Sniper or Hangout Millionaire. However, there’s also another really good tool by Abs Rabie called Video Marketing Blitz. And there’s a tool inside that suite of tools called the The Video Keyword Prospector. That’s what I’ve trained … excuse me, one of my Vas to run. He runs it damn near full-time. He works for me full-time, but it’s one of his primary job functions. And so he runs that tool all the time.
I’m telling you about that because that tool is great, but it has a learning curve, quite a learning curve. Once you get the hang of it, it’s super powerful because you could add … for example, we have at any given time 50 YouTube channels connected to that tool, so that when we take a video … and this is now getting to the heart of your question here Tom. We use the same video over and over and over again because it’s getting uploaded to 50 channels. So, in other words, if we’re going to take a keyword or a set of keywords and we’re going to target an area, right? Like a radius. So we’re going to cover all the cities or town names within a specific radius from the business location and there’s a handful of keywords, let’s say two or three keywords.
Let’s say we got 30 locations we want to target and we’ve got two keywords that we want to target. So, that gives us a total of 60 combinations. So, what we would do is take one video, would optimize it, and then we would upload it and you can see in the background I still got tools popping up. We would optimize it and then use the Video Marketing Blitz tool to upload it, that same video to a whole bunch of different channels. And guys these are channels without syndication networks. I’m not trying to shoot myself in the foot here and tell you guys you don’t need syndication networks. If you’re building a channel that’s going to be like a money channel or something like that, you absolutely want that. But what I’m talking about now is a specific turn and burn strategy.
So these are just channels that we buy, phone verified accounts, we buy, and then we add them to the tool and it’s all done via API, so you have to create API tokens. That’s why I said it’s a bitch. It’s time consuming to set up, it’s a bit of a learning curve, but once you’ve got it down pact, and I don’t recommend that you do it Tom. I would recommend, I would recommend that you hire it out. Hire a VA and train them how to do it. But then that same video will get uploaded to, let’s say 50 channels. And 50 channels that don’t have syndication networks. They’re just orphaned accounts, right? They’re just double phone verified YouTube accounts. They don’t have connections to anything else out on the web. Well, a lot of those videos will rank. So like I said the example I was using, two keywords, 30 locations, that’s 60 keyword combinations, right?
So, out of the 60, my VA will run the campaign and he’ll come back and there’s an option to run the rank checker to have it pull back all of the URLs on page one only or page one and page two of Google for each individual keyword. I always select just on page one only. I don’t care about what’s on page two. Some people say, “Okay, well it’s on page two with a little push I can get it to page one,” maybe so, but I’m not worried about that. Out of 60 keywords that I would test, my VA would run the campaign and he would test them for me. We’d come back with say … and it varies guys obviously depending on where you’re targeting and such, what keywords you’re targeting, but on average for a normal campaign I would come back with 15 to 20 keywords. So, almost a third of whatever my overall initial attempt was will come back as ranked keywords on page one. Somewhere in that range, like 25 to 30, 25% to a third to 33%. Somewhere in that range, right?
Don’t quote me on that, that’s not always the case, but the vast majority of the time that’s what we get back. So, now we got 15 or 20 keywords that we could contact that prospect and say, “Hey, look. We could rent you the one video for one keyword, and it’s going to cost you,” whatever your rental fees are. As I’ve mentioned many times in the past, when I did this, a lot of wholesale SEO services for a video production company locally I would charge $100 a month per video or per keyword essentially. And they would charge the customer $250 a month to maintain those rankings. So I was making $100.
You could charge that, or you could say to … do the same campaign, right? Without having to worry about really maintaining rankings because now you’ve just run 60 keywords. Let’s say you got 15 of them back ranked on page one. You contact that same prospect say, “Hey listen, I’ve got 15 keywords videos for,” … 15 keywords that are ranked, “right now on page one. It’s likely that they’re not going to stick, but they will stick for at least a few weeks. What I propose is I rent you all of these videos, every one of them for say, $200 a month.” And guys I’m just pulling a number out of the air. You should price accordingly. Price by what you think you can get for them and all of that.
But my point is say, “I’ll give you all 15 of these videos for $200 this month. Then next month you pay me another $200 and I’m going to run the campaign again,” because some of those videos when that first month are going to drop. Some of them are going to be … some of the channels might get terminated, that happens. Some of the videos are going to get pushed way, way down. So for maybe page one they might drop out of the top 10 pages. That certainly happens, but out of those 15 videos there will likely be a handful of them, a few of them that are still ranked at the end of the first month. And now the second month comes you redo the campaign again, the same video, it’s going to be uploaded to a bunch of different channels again, right? Maybe even sometimes the same channel, but there’s a way to [uniquify 00:20:56] the videos, the tool does all that stuff.
And so the next month you charge the same price again, you hit the same 60 keywords again, or you could even switch it up and do another … let’s say you did 30 locations times two keywords before, now you do those same 30 locations times a different two keywords, right? So now you’ve got a another roughly 15 to 20 or so videos that are ranked for this client for this month. And at the end of that month, a lot of them will have slipped out off of page one, but you’ll still have a few left. And then in month three you do it again for another set of keywords or the same set all over again.
So, my point is what happens over time is you start to accumulate more and more of the rankings that stick and it helps you identify … remember I always use video SEO as a foot in the door strategy to upsell clients on more … on a whole suite of digital marketing services. So, local maps SEO, GMB stuff, PPC, content marketing, all the other stuff. And so my point is if you can provide on a turn and burn basis something like this, which is a reoccurring campaign. It’s not one campaign that you maintain over and over and over again. It’s a reoccurring campaign. You run the campaign over and over again once per month, right? And so now you can … I found that it’s a great way to show the client that you can get them results from other keywords, a lot of times stuff that maybe they didn’t even think would produce results. It also will teach you about where the opportunities lie because you’ll be able to track which keywords are producing more results if you set up tracking properly. If that makes sense.
So, then you know what to optimize for with more traditional assets such as publishing web pages or web twos or whatever it maybe be. So again, it’s the same video. That’s why I like this strategy or this method because it’s simple and it’s something that you can … as far as maintaining … there’s a lot of variables guys you know that can affect the ranking of any one particular page or property, in this case a video, right? So, instead just do a lot more in volume. Now, if you guys been watching Hump Day Hangouts for anytime at all, you know I don’t typically promote turn and burn strategies, but for videos I think it’s a good idea. I wouldn’t do it … I’m not crazy about the mass page generator sites and all that stuff because it’s a lot of work and they take forever to index, but videos is different, right? Videos index rather quickly. They typically rank rather quickly, and unless they have syndication networks and a bunch of back links and engagement signals to them, they start to slip.
So, that’s why you just redo the campaign every month, right? Because they have a limited time shelf life. A limited shelf life so to speak, but to just do it over and over and over again every month. And it’s a great strategy. But this is again, Tom, I don’t recommend that you do it other than maybe perhaps to really develop the process out for your own business and then hire the shit out, don’t do it yourself, right? You can train … RVA, we pay them $150 a week, so $600 a month, and he runs … he works 40 hours a week and anytime I need, what we call a video carpet mom campaign done, I just contact him and I give him the details and he runs it. I send him a video file … and by the way you can get an idea of kind of what our campaigns look like at mgyb.co, our store front, make Google your bitch dot C-O, mgyb.co. We have video carpet bomb campaigns in there. And that’s essentially … that’s exactly what I just told you to do is what we have in there.
So, here’s something you can think about Tom, instead of buying the tool yourself and learning how to do it and then teaching a VA how to do it and hiring a VA and all that. You could technically have us do it at MGYB, right? You go order a video carpet bomb campaign, cost you $100, and you could sell that for $200 or $250 to a client. Does that make sense? So, in other words, you could literally go out and just sell this method and if you price it accordingly … let’s say you charged a client $250 a month to rerun this campaign for them every month and you hired out from us for … what’s the price on that Marco? I think it’s $97, right? For the Video Carpet Bomb?
Marco: It depends on the radius. 10 miles is only $25. If it’s 20 miles then it’s $99.
Bradley: There you go, $99. So, that’s my point. You could literally hire us to do it and it cost you $100 and sell it for $250, make $150 a month profit and not even have to do the work. All you have to do at that point is data entry, right? Which is submit details for us to do the work for you. So, again, totally however you want to do it. If you want to make a business out of this, Tom, then I would recommend that you hire a VA and buy the tool, and then train the VA or have the VA learn how to use the tool because then, again, for $150 you have somebody, per week, working for 40 hours per week essentially running the tool for you nonstop. Think about that, if you’re selling these campaigns at $250 a month, instead of paying us $100, which is a great strategy if you don’t want to go through the process of learning the tool, go through all that time, that effort, all that stuff.
You could certainly hire us to do it, or if you’re going to make a business out of it like I said, in order to keep costs down, you hire an in-house video marketer, right? You could train them to do it yourself. Right? And now they’re going to work full-time just running campaigns for you that you can go out and monetize. So, there’s a lot of potential there. That was a good question by the way.
Do You Use The Same Videos When Running Similar Rank And Rent Video Campaign Every Month?
Let’s see. It says, “You’ve mentioned you could end up with several videos ranked for the same keyword, which confused me a little since I can’t see Google ranking the same video twice?” No. What I mean by that is the same video targeting … it’s the same video. but you’re targeting multiple variations of the keyword. So, I’ll Tree Services for an example guys. There are five main keywords in the Tree Service industry. There’s more than five keywords, but there’s five keywords that produce consistent traffic. My top rated five keywords are, and in this order of priorities, tree service, tree removal, tree trimming, tree cutting, and arborist services, right? Or arborist service. So, there’s the top five keywords. So, my point is, is if I’ve got 20 locations, and I’ve got five keywords that I want to target, I literally have 100 combinations there. And it’s the same video that I’m going to use for all 100 keyword combinations, right?
So, the same video could rank for multiple keywords. It’s the same video, it’s not the same video URL guys, don’t let me confuse you. It’s the same video file, but uploaded to multiple channels.
So, each individual keyword has its own individual unique YouTube URL, okay? And so what happens is, there are … for example, there are variations to tree service, tree removal, and tree trimming, tree cutting, right? So, some variations would be tree removal service, tree trimming service, tree cutting service. So, if you target some longer tail keywords like that then you’ll end up … sometimes the video will rank for multiple keywords. The same URL can rank for multiple keywords because of the longer variation, right? So, it’ll rank for combinations, shorter combinations of the overall targeted keywords set, or keyword phrase, excuse me. Okay?
All right. Plus, if this is an ongoing marketing campaign I imagine if you use the same video, your YouTube channel would be full of the same video listed … yeah. But that’s why you don’t use the same channel. Use multiple channels. That’s the key to that particular strategy, right? I don’t recommend ever using the same video over and over and over and over again on one channel. I know there are some products that do that, one of the products we’ve promoted in the past is Bill Cousin’s rocket video ranker and it does that. And it works too, but that’s also a turn and burn strategy. So, it basically takes the same video and uploads it to one channel, but you can target 30 keywords at a time, but it’s the same video to the same channel. And so what I found is it definitely works and it works quickly, but I found a lot of the times those channels end up getting terminated or kind of like sand boxed.
It’s interesting, but they don’t get completely terminated by Google, but the videos just don’t show in search in the index at all. It’s kind of weird, but I’ve seen that happen several times. Again, it’s another turn and burn strategy. It just depends on how you want to do it. The particular turn and burn strategy for video marketing that I like is what we’re calling The Video Carpet Bomb, and that’s what we’re talking about here. And by the way, that was Randy James came up with that name. I’m totally giving him credit for that Video Carpet Bomb name because he was the one that came up with it. But anyways.
Is There A Limit To The Number Of Times You Can Use The Same Video And Keyword For The Rank And Rent Campaign?
Lastly, “Is there a limited number of times you do this to a point where Google simply refuses to rank your video for the same keyword?” Well no because again, you’re using different channels all the time. If you try to do it the same … try to target the same keyword from the same channel over and over and over again, yeah there’s … I mean, it’s possible that that could happen. But since you’re using different channels it’s not like Google’s going to black list any video from appearing for a particular keyword, right? They might not want to show it on page one, but they’re not going to say, “Okay, this keyword … we’re no longer going to show videos for this keyword.” At least I don’t think they do that. That’s a great question, Tom.
Why Do You Like The Power Suggest Pro As Your Keyword Tool?
Anyways, Dan’s up. He says, “Why is Power Suggest Pro your favorite keyword tool?” Because it’s simple, Dan. It’s a very, very simple tool and that’s what I like about it. I like easy. “Can you explain a little bit about how you use it to get the most out of it? I’ve heard Bradley say he loves it, but does anyone else use it? Do you use it in conjunction with any work flows or other tools? Thanks.” Okay. So, yeah. The process that I’ve always kind of … well, not always, but for the last several years now. I always do a very simple process for keyword research, and it starts with Google trends. I go to Google trends and search. I adjust the settings in Google trends depending on what kind of data it returns. So, for example, by default it’s usually, I think, the last 12 months. Let’s just go take a look real quick.
Sorry. I think by default it’s the previous 12 months. So, let’s just use tree service as an example guys, since we were just talking about that. Yeah, okay. So, 12 months, and obviously it’s set based upon my IP location for United States. It’ll be different for people in other countries, but what I’ll do is … what I like about trends is I can go in and determine based upon geography. So, for example, we have … United States was in here. Let’s see, US. But if I wanted to go to specifically to Virginia, I could just start typing in Virginia, and I could say, “Okay look, I want to look at what are the top search phrases or search activity that are related to this seed term of tree service in Virginia over the past 12 months.” And sometimes you won’t end up with a lot of results because we’ve narrowed the geography and we only have a short timeframe. We’re looking at the past 12 months.
So, in that case, for example, this is showing rise. I’m not going to spend a lot of time on trends because that wasn’t your question, but I just want to give you guys a quick overview so that you understand kind of my thought process or work flow on how I do keyword research. So, if we come over and take at top, rising is showing significant increase in search interest for that particular phrase within recent history. I don’t know what recent history is, I don’t know what the specific parameters are for that. I don’t know if it was the last 30 days or last 90 days or what. I just know that it means in the recent history it’s had a significant increase in search interest. Okay? But top is showing the keywords that are historically related to the seed term, okay? So for the past 12 months in this case, these are the keywords that are most closely related to the seed term of tree service in Virginia. Does that make sense?
So, these are the search habits of people in Virginia that are looking for tree service related keywords and these are the keywords that come up typically. Okay, you’ll see a lot of brand terms in here. If I would’ve done something like tree removal, in fact, you can compare terms by the way. If I do something like tree removal, you’ll see less brand terms there, right? So if we come down and say look at top, or excuse me, top, you’ll see now look there’s not a whole lot of data here. I was just talking about this earlier guys, tree removal and then tree removal service, right? So those are similar type keywords. So you’ll see that there’s not a whole lot showing up here. So what I could do is I could extend my timeframe. So if I go from past 12 months to let’s say past five years. Now all of a sudden we’ve got a lot more data, right? So now we can come back over here and look at top and you’ll see that now there’s actually eight keywords, which still isn’t a whole lot considering that’s going back five years, right?
On this one it’s showing 10 keywords. And that’s … hold on. That’s rising. If we go to top, it’s 11 keywords. Okay? So, the last things that you could do is back it all the way out to all time, 2004 when they started Google trends to present, and then you’ll have even more data. So, if we come back and take a look at this again. Now, remember this is still … okay, so not much more, just one more. But you can see that this is still only Virginia. And so what happens … and by the way guys, I was targeting the entire state. If I wanted to get hyper local, I could.
For example, if want to target … you could see it here, Charlottesville. If I wanted to tarted Charlottesville specifically I could, but what I found is when you narrow geographic targeting that much you end up with a lot less results. So, I always recommend … first, I usually don’t go … I try to keep it to past five years as my timeframe and I usually go to state level right off the bat because I found that city levels … now obviously if you’re in a big metropolitan city like New York City you should have a lot of data, but for me I usually start at a state level tree service don’t have a whole lot of keywords associated with that industry.
So anyways, I’d go to Virginia, but if you end up finding out by increasing the timeframe and that you’re still not getting the amount of keywords that your … you’re not getting a lot of good results back from this tool, then I would recommend that you start broadening your area too, right? And you could even go to the United States level, right? Because there’s still going to be similar search queries no matter where you are in the United States. If you see now there’s a full 25 queries there, right? So, I would probably … that’s past five years. If I wanted to … and guys, that’s why I said I play around with these even when I’m doing keyword research just to see how things change based upon time and geography. Okay?
So, that’s step one. I don’t want to spend too much more time on this, but step two is I always like to take these keywords and then … oh, by the way I just copy the keywords or put them in a text file or a spreadsheet, typically I use spreadsheets. And those become my seed terms that then I use to go search using Power Suggest Pro. Power Suggest Pro, one of my favorite tools of all time. I don’t know what happened there, but who cares? Let me move this off to the side guys, standby. So, Power Suggest Pro should be opening up here in a second. And let’s just say we wanted to … let’s go back to Virginia.
It’s a big question though. All right. So we’ll just use tree removal service. So, in this case now, this type of a keyword is … because it’s local. It’s a local intent keyword, you’re going to see that all its going to return is whole bunch of localized type search queries, but if I said tree removal service VA or something like that, and I click search. You’re going to see it’s going to start pulling back all these returns now for tree removal service. These are coming out of auto suggest. So, these are Google suggested phrases for tree removal service A, tree removal service B, or tree removal service VA, and it’s essentially like a wild card in there and that’s why because it’s basically saying return all the suggested phrases that are associated with tree removal service in Virginia. And if you take a look at that you see that very quickly it spit out all these different keywords that are showing up in search Google suggest that are localized or local search intent keywords. Right?
So, now I know that these are all keywords that are very … these are traffic producing keywords. Why are they traffic producing keywords? Because they’re in Google suggest. Think about that guys. When you go to Google and you start to search on a desktop, which by the way, about 70% of all traffic now comes from … or all search traffic originates on mobile devices guys. So, desktop search is becoming dinosaur, but regardless, let’s just say I … say tree removal service, and if I could just spell for a minute. Here’s all these suggested phrases, okay? You see that? By the way, near me keywords guys, those are huge. They’re absolutely huge right now because of what I just said, 70% of all mobile searches are originating on mobile devices. Near me keywords pop up in suggest, instantly they’re almost the first thing that come up in suggest.
Well, remember on a mobile device guys, when you start to use Google you all know what happens on a smartphone, which is what 99% of the population has now, right? When you start to do a search on a mobile device, half the screen is taken up by the keyboard, and the other half the screen as soon as you start typing the search query in, Google suggest takes up the other half of the screen and suggest the search queries, right? Recommended search queries. And because it’s on a mobile device, it’s so much easier to tap a closely related recommended search query than it is to finish typing out your search query, right? On that little shitty keyboard.
And so my point is, there’s a ton of traffic to be had from mobile devices because of suggest. And all of the phrases that pop up in Google’s … excuse me, Power Suggest Pro are phrases directly pulled from Google auto suggest. So, they are traffic producing keywords. Don’t worry about whether the Google keyword AdWord planner or long-tail pro or any of those other stupid keyword tools out there that have a million bells and whistles that give you all these competitive metrics, don’t worry about whether they say they’re search volume or not because if it shows up in suggest, there’s search volume, period, end of story. Period. And remember the keyword tools rely on the Google keyword planner for search volume metrics. Search volume metrics from the Google keyword planner are AdWords, or Google ads keywords, they’re for pay-per-click. They’re not the same as SEO based keywords guys.
So, even though the search … the Google keyword planner may show … if you spit out all the keywords that you wanted from here, let’s say that you wanted all these, again, just for example sake, if you spit all these out and you entered them into the Google keyword planner to look at search volume data, many of these keywords are going to say, “No search volume at all.” But that’s bullshit because if they’re in suggest you will get traffic on them, especially from mobile devices, period. So that’s why I love this tool guys because again, look it’s real simple, it doesn’t give me a bunch of … it doesn’t give me any competitive metrics. I don’t need all that stuff. All I need to know is which keywords produce traffic, and these keywords produce traffic. And it does it really quickly.
There’s not learning curve with this tool at all guys. I mean, you can play around with some of the settings and stuff, you’ll get different results whether you use suffix A to Z or suffix AA to ZZ or if you do recursive yes or no. There’s different search engines that will scrape all of these, produce suggested results so you can select if you’re doing YouTube marketing, if you’re specifically targeting Yahoo or Bing, I don’t know who does that, but if you did you could find additional keywords from them. There’s Amazon, Ebay, there’s all kinds of stuff, right? I typically just use it for Google and YouTube.
But it’s a great tool guys and for years now … I stopped paying for all those really … there were keyword tools that we’ve used at semantic mastery that literally cost us $800 a month. No shit. $800 a month to use a keyword tool. And I stopped using those tools for this one. I think it’s $77 one time fee. I think we have a link somewhere that allows you to get for $57 if you want to drop that on the page somewhere Adam or anybody.
Anyways, sorry I went so long on these two questions, but they were two really good questions that I really wanted to get out to you guys. So, this one here, like I said guys, it’s a simple tool I use all that. Finally, what I will do though … even though I mentioned the keyword planner is an AdWords tool, I do still like sometimes to try to determine if there are search volume data for some of the keywords even though I know there’s traffic on them, whether the keyword planner says it or not. Why do I want to know? Because if there’s search volume data in the keyword planner it’s likely that people are bidding on those keywords.
So, by taking my list that I accumulate or that I generate from my research from first using trends, second using Power Suggest Pro, then I can go enter my finalized list of keywords into the Google keyword planner and look at search volume data so that I can determine which keywords that people are bidding on for AdWords or Google Ads now because I now I know that those are the ones that are likely the most profitable keywords, right? Because if people are bidding on them there must be money there, or else if people aren’t bidding on them it’s typically because there’s not … they don’t produce any revenue, if that makes sense. Okay?
Also, you could find some additional keyword suggested ideas through the keyword planner after you’ve done this initial research. That’s a great question. To bad we’re not giving shit away.
Marco: What I have for this is that when you start broader, right? You can get just so many keyword ideas from Power Suggest Pro, but by digging into each category … if you want to consider it a category. You won’t get categories, but you’ll know. If you’ve done keyword research long enough, you’ll know what’s a category keyword and what’s a supporting keyword. And so you could just dig and dig and dig and what I’ve found is that you come up with just thousands of keyword ideas and then from those you can cherry pick the long tails so that you can start ranking right away and you can start producing traffic to the website and it’s likely to become people who convert. I mean, it’s really, really powerful to use that way. It’s one of the ways that we use it in our keyword research. I mean, we dig down into whatever people give us as the niche and use Power Suggest Pro and then just keep digging and digging and digging and digging. Sometimes you end up with thousands and thousands of keywords man.
Bradley: Yeah. I want to … that’s why I just started to demonstrate this as you were talking because for example, I just put “how to cut down a tree,” right? Guys, I don’t even have recursive on. Recursive means after it searches and it pulls back all of the results, it goes back and then searches each one of the results again plus the suffix A to Z, if you have suffix added. So, it’s like what Marco just said, sometimes this thing will spit out 3,000 keywords, it’s ridiculous. And the thing is, especially when you have recursive on, which I don’t because it could run for several minutes if that’s the case. But when I have recursive on you’ll see like for example, how does a … how much does it cost to just cut down a tree? How much does it cost to cut down a queen palm tree, look at how specific some of these search phrases are coming out, right?
Now, if I have tree service site and I’m in an area that has palm trees, then it’s likely that there’s search queries … remember, this is a suggested search queries guys, how much does it cost to cut down a queen palm tree? That means when somebody starts to type in queen palm tree or cut down a queen palm tree, in fact let’s just go take a look at it. We’ll say cut down a queen palm tree. Cutting down a queen palm tree, all that, you can see those type of keywords come up and suggest and before somebody even finishes typing it out, they’re going to say, “Oh, well there you go, that’s close enough.” Right? And so that’s what I’m saying. There’s traffic on those keywords and look at how long some of those are. And then if I have recursive on, some of them come back even longer. It’s crazy.
I have seen full on sentences as search suggested search queries that have come back in here, and those are absolutely great topics guys or keywords search queries, right? To target with blog posts or Q&A posts and things like that because there’s so few people targeting such long-tail stuff like this. You can start to generate a lot of traffic over time by just building up. I mean, very, very simple stuff guys like how much does it cost to cut down a queen palm tree? Put that question on a blog post and answer it with a little bit of schema markup and next thing you know you end up in position zero or in on of these areas right here. Right? And you can get a shit ton of traffic from that. Okay?
So, anyways. It’s a great tool guys. I absolutely love it, as Marco said. I’ve learned over the last couple years that I don’t … I used to always just go straight to SEO stuff and I would do a ton of keyword research and I would generate literally thousands of keywords for a project before I would … and then I would just start doing SEO. Now I’ve really gotten to the point where I always start with Google Ads so that I can really pinpoint where the money keywords are, the lead generating keywords are, and then I’d start basing my SEO campaign right … I’d develop my SEO campaign based around the keywords that I know produce traffic that converts because of AdWords, or Google Ads I should say now. And then I will use this type of stuff now for content marketing to start building up the SEO presence and start generating traffic from the longer tail stuff that will trickle in little bits and pieces at a time.
So, you start to accumulate little traffic streams from these longer tail keywords, but the bulk of your traffic is going to come from just a handful of keywords, and it always does, at least in local marketing it does. The 80/20 principle absolutely applies and if any of you guys do AdWords or Google Ads now, you know that to be 100% true. Sometimes it’s 80/20, where 80% of your results come from 20% of your keywords. Sometimes it’s 90/10, sometimes it’s 95/5. And again, if any of you guys that are doing any Google Ads, you know that to be true. And so why spend a shit ton of time on a lot of long-tail keywords when the bulk … there’s a reason to do that, right? Building up silo structure and all of that so that you can rank organically for those short-tail keywords, you need to have the long-tail keywords.
What I’m talking about is initially starting off, getting your silo structure in place, using the keywords as the top of silo that you know produce traffic and results, which is what you can determine with AdWords rather quickly, which is a couple … few hundred dollars in Ads spent you can determine that. And then you can develop your SEO campaign based around those results or that data, right? And you can develop a much stronger SEO campaign right off the bat. You can map it all out ahead of time. It’ll make you’re job so much easier as in SEO. And by the way if you want to learn how to really stack keywords and everything properly, SEO bootcamp by Jeffrey Smith, by the way he’s going to be a guest speaker at Pofu Live, so another reason to come join us.
Do You Have Any Recommendations On A Good Magento Developer?
That was a long question too. Damn we’re almost out of time. Dan and Tom are the winners today. Rich is up. He says, “I have taken a job with a drop shipping firm along with other stuff and the magento developers have gone silent. Do have you have a couple you could recommend?” I do not. If anybody knows, can help Richard [Harman 00:48:34] with a magento developer please post on the event page. I don’t do any e-com stuff at all guys, so I can’t really recommend anything. Any of you all on the call, can you recommend it?
Marco: The people that I know, you’d have to have really deep pockets because magento development can into the thousands and thousands of dollars. It’s not something simple to work with, but I would suggest Upwork, you might be able to find someone in another country that would do it for a lower price if you’re on a budget for the budget that you’re looking to spend on it.
Hernan:Yeah. I do agree with Marco. Magento is like the Rolls-Royce of the eCommerce, but it’s like if you get a flat tire on a Rolls-Royce. So, it’s that type of stuff. So, yeah, I do agree with Marco and other stuff that you could do Richard is to go and ask on both the Semantic Master, Mastery Mind Facebook group if you’re a part of it. If not, you can go on the free … the Facebook group, the SEO tutorials and case study, we’re a Facebook groups or maybe in a couple of eCommerce Facebook groups, that usually helps as well. But yeah, I do agree with Marco. I tried once with Magento and it’s like meth.
Bradley: You ran away with a tail tucked between your legs, right?
Hernan:Not even once. Yeah. Not even once.
When Will You Release The CORA Reports On MYGB?
Bradley: Yeah. I don’t do e-com guys, so I can’t be of any assistance. I’ve got nothing. Jordan, “I peeked CORA reports,” what’s up Jordan, “peeked CORA reports on MGYB, that is deliciousness like a plate of tacos,” that’s awesome, “when are those rolling out?” Aren’t they available now?
Marco: Yeah. You should be able to order now. It’s not very descriptive since we haven’t added the description in SamCart, but I think you can order them since you already know what they are, you don’t need to know what they do [crosstalk 00:50:36].
Bradley: You probably should also … probably link to a example report on the page so that people can what they’re going to get from a CORA report, you know what I mean?
Marco: Yeah. That’s all coming, but I mean, we’ve been busy just adding a whole bunch of other stuff there we’re developing our own process with one of the services, which took priority and that’s being worked on. And so yeah. It’s a work in progress guys. MGYB is a work in progress. We got it out in record time and we’re just going to keep adding to it.
Bradley: Yup. Awesome. Scott says, “For Richard,” he’s got a comment for you Richard, but basically he’s saying that yeah Magento is going to cost you a shit ton of money. That’s basically what he’s saying. So, thanks Scott for your input on that.
Do You Recommend Accessing A GMB Verified Account Using Proxies?
Scott says, “Just received my first GMP verified account from MGYB, are you recommending accessing these via proxies or does it matter? Thank.” It’s your call, Scott.
Marco: Yeah. But it’s not something that we want to discuss in a free form. This isn’t a question here. Scott, ask us in Facebook. You know where to go.
How To Make A Lead Gen Site Authoritative?
Bradley: There you go. Okay. Good enough. Herovic says, “Hey guys, can you share a few strategies you can use to make a lead gen site more authoritative?” Well, RYS drive stacks are going to help. If it’s a lead gen site, it’s a verified GMB profile then that should help. If it’s a lead gen thing it likely does, but I would say in RYS, drive stack would help. Obviously a syndication network because all of those are like … every single tier one branded profile that you create is like another … it’s another validator, another entity validator, right? So, syndication networks, even if you’re not syndicating to them, it’s still powerful for that reason. It helps to validate the entity. Pass authority, especially if you interlink them the way that we teach in syndication academy or if you just purchase the done for you network, which is the much easier route to go anyways, right?
Again, RYS drive stacks, that’s going to pass authority. Doing a local PR pro method, local press release, using press releases, that absolutely helps. So, there’s just a combination of those three … obviously the local GMB pro method doesn’t really … I don’t know if local GMB pro method helps gain authority for normal like organic ranking or not because we don’t care. We’re not worried about rankings with the local GMB pro method. We’re worried about activity that generates leads. It generate engagement from primarily mobile devices, which is what the local GMB pro method is about, it’s not about ranking. It’s about producing engagement from Google, which produces results, leads. So, again, the combination of all of those things, I know they’re all our products but we have those products for a reason, they work. Want to comment on that?
Hernan:Yeah. Having a verified entity gives you trust and authority, especially when you’re verifying the entity with the very entity that’s looking for these signals, right? That’s what you’re looking to trigger, so why not? Why wouldn’t you have a transparent entity that’s you, it’s your company or if you’re name is your business. Why wouldn’t you go and say, “Here I am. I’m transparent. I’m billing my company. This is my …” Whatever information it is that you can provide and we go through all of that in great detail in our training in local GMB pro and RYS academy reloaded in the black book. I mean, this is what you’re looking for, to be more trusted and authoritative and [crosstalk 00:54:17]. Go ahead.
Bradley: I got a simple one form too that probably a lot don’t know about and Marcus probably going to be mad. But set up a G Suite account for the domain for that lead gen property. And you got to pay Google $5 a month, it might even be $10 a month now. But you’re going to pay Google $5 or $10 a month for that G Suite account, but you’re going to have a Google account on your domain, essentially you’ll have a Gmail account using your domain email in all of that, and that right off the bat is a huge authority, or entity, validator for Google. Having a verified Google on my business profile is great, there’s no doubt. But also having a G Suite account tied to the same domain that’s associated with your lead gen property is going to also help, okay? So, definitely check that out.
Guys, I use G Suite for everything now. I freaking love it because it does, it really just adds authority to the overall entity and it’s like instant authority by just paying Google. Google likes to see that guys because now they know they’ve got … they can bill you, right? There’s a billing source so they that you’re a valid entity, or a real person behind it instead of somebody that’s just spamming shit to death. If you’re willing to pay Google, so even for a lot of … my newer lead gen sites guys, I set up $5 a month G Suite accounts. And yeah, it costs me $5 a month, who cares? It’s an instant credibility. It’s instant credibility to Google. Okay?
How Do You Download A Video From A Site?
Quit This House, “How do you download a video from a site to upload video to GMB?” Just use one of … just go to Fire Fox, I’ve got a couple of them over here. Let’s see, one of them is called Video Download Helper, that’s an extension there. There’s another one that … just go to Fire Fox and search for Video Download Extension or plugins or something like that, and download and install one of them and then just go visit the web page, and depending on the app, it’s going to have different functionalities for how to download the video, but pretty much in Fire Fox you can download just about any video [crosstalk 00:56:15].
Hernan:Yeah. I have two desktop apps that I use. I use YouTube downloader because I mean, it’s really fast. And I use any video converter because I can convert the video file into anything I want. So either one of those and they’re totally free and they totally rock.
Who Do You Recommend For A Residential Proxy Supplier?
Bradley: Yeah. Okay. Wood Wine Boxes, “Do you have a recommendation for residential proxy supply or smaller number?” The only one that I know of for residential proxies is one that I’m actually using right now. If you are familiar with Browsio, it’s a service that it’s not Browsio’s service. It’s a vendor that they been promoting or whatever, but there’s a … it’s called netnut.io and they have a residential proxy service that you can buy and you pay based on bandwidth usage. I think I get 10 gigabytes a month usage for $75 because I just use the … it’s a pool of IPs that are residential IPs and every time … it’s an HTTP request proxy service.
In other words, every time you refresh a new page, it’ll pull back a new proxy from the same general location, but it’s interesting because you can refresh the page on like whoer.net and see the actual IP change. And so it’s pretty cool, but again, it’ll stay within a very targeted or very close area so that it won’t trigger reverification and stuff. I’ve been using in now for several weeks for all my BrowSEO profiles. I mean, I got shit open here, right? Bunches of stuff open right now, and I’m using that same thing. And it works really good because they’re not commercial proxies like most proxy providers, they’re actual residential.
Again, I would just go to the BrowSEO’s Facebook group … in fact, I don’t think they’re doing anything on Facebook anymore. I think they’ve got a Skype group. Try to find the access to the Skype group and then you can request … and you might be able to find some information on their Facebook group. I just think that they’ve moved the conversation to Skype, and see about that offer. That’s the only one I would recommend currently at the moment for this kind of stuff. Okay?
We’re almost out of time guys. I’m going to have to wrap it up here in a minute. I love that meme, that’s awesome. Thanks Greg. Jay says, “Marco, going to do my first SERPbased link package to a clients RYS local iframe loop and tier one’s. Do you recommend going an extra mile in providing to SERPspace G shorten links? Or SERPspace link package, or would you recommend interposting a redirect icontrols so that I can redirect them in the future?”
Marco: Yeah. Depends on how much control you want over this. If you supply your own G shorten links then video will of course, build to those. If you want to have that … switch box right? [inaudible 00:59:02]. If you want to have that switch box in place then yes, by all means. I mean, talk to [Dediya 00:59:07]. Dediya knows exactly what to do when it comes to link building. He’s been with us for three years. We started out with Bradley, but he’s been with Semantic Mastery since the beginning providing link building services in East [inaudible 00:59:21], he’s the best. He knows what [crosstalk 00:59:23].
Bradley: He’s been with me since 2012, I think. 2012 or … it might’ve been ‘13. Anyways, he’s been with me for a long damn time. No shit. And that was … who was that that asked that question, Jay? Yeah, Jay, in fact, if you just pink or tag Dediya in one of the groups, whichever group you’re in just one of our Facebook groups. I’m sure he’d be happy to answer some questions for you. Again, anytime we have any questions about spam link packages, we just ask him because he always is up-to-date with the most effective strategy currently. Okay? I don’t keep up with that shit because I have Dediya. All right. All right.
Do We Need To Supply A Video File If We Order Video Carpebomb From You?
Last question, Look Within, he says, “If we order a Video Carpet Bomb through you guys, do we supply the video file?” Yes. You need to supply the video file, the thumbnail image if you have a specific thumbnail image, which I recommend you do because remember? That’s like a little mini ad, like a banner ad. I would also … you’re going to have to give us the keywords, the zip code of the central location, which we do a radius of. And then the NAP and the target URL if you have a … so name, address, phone number, and target URL of the business if you’re promoting a local business, which is really what this campaign type is designed for, okay?
So, but that’s it. That’s all you got to do is provide us those few things, right? So, video file, thumbnail, main keywords, there’s a couple of keywords I think depending on the package level, the primary location, and then the NAP, name, address, phone number with the target URL. That’s it. That’s all you got to provide. Should take you a couple minutes to get that together. Okay? All right guys. We only went one minute over. That’s pretty impressive. Thanks for sticking around guys.
Hernan:That’s not bad.
Bradley: Cool. Everybody good?
Marco: Pofu Live.
Bradley: That’s it.
Hernan:Come join us.
Marco: That’s all I’m going to say. Bye everyone.
Bradley: What’s your position, right?
Marco: Right.
Bradley: All right guys. See you all later. Thanks.
Marco: All right. Bye.
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 201
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Click on the video above to watch Episode 201 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
Bradley: We’re live.
Adam: All right welcome everybody to Hump Day Hang Out’s gone mobile here for episode 201. I’m broadcasting from my car somewhere in the hills of Pennsylvania, but we got almost the rest of the team, it looks like Hernan maybe was busy today but let’s do our thing and go through and say hello to everybody. So Chris how are doing?
Chris: Doing good, excited to be here.
Adam: Awesome, Bradley how you doing man? This is weird, usually you’re the last person on my screen but today you’re in the middle so how you doing?
Bradley: Must be because of the mobile device, I’m doing well. Busy, been working hard on content for Pofu Live as well as a product that we’re launching on October 1st so kind of like neck deep in content production again which is really cool because I like that kind of stuff so I’m excited about the few weeks.
Adam: Nice, nice. Marco last but not least, how you doing man?
Marco: Hey what’s up man? Just had a really bad rainstorm. Not as bad as some of you guys are going to get on the east coast, right? Down south. My prayers go out to all you guys. Hope you’re all safe. Get the hell out if you’re in one of those zones. Don’t say, “Oh, this is going to pass me by.” Get the fuck out. [crosstalk 00:01:16].
Bradley: My sister Hilton Head, South Carolina which is an island.
Marco: Yes.
Bradley: And she’s … even though the governor of South Carolina said evacuate the coastline, so to evacuate. She said, “No. I’m staying.” She’s got two kids, I keep telling her she’s stupid. She says she’s going to ride it out.
Marco: Ed [Gelba’s 00:01:37] in South Carolina talking about [crosstalk 00:01:39].
Bradley: Yeah. He’s in Bluffton, that’s right. That’s adjacent to Hilton Head.
Marco: Yeah. Well, anyway guys. We’ll be thinking about you. Sending prayers your way. Lots of good energy. Hopefully this’ll just pass by, it won’t be as it’s looking. But anyway, having said that, busy as you know, mgyb.co. We’re getting that together. Putting the shop together, done for you services of course. And just a lot of stuff. We keep adding products and services in there just to make everyone’s life easier. And then of course, I’m on my next gen stuff that I’ve been working on. It’s been two years. Two arduous years of just trying to work it out. Anytime you try to automate it and Chris will back me up on this. API changes and then everything goes all to shit. And then you have to go in …
Bradley: Got to tweak it.
Marco: … right. You got tweak it. You got to fix it. Comply with whatever the APIs requesting or how you’re supposed to do the call or whatever. And then it’ll happen again until you get into that sweet spot or you get trusted enough where sometimes you can bypass some of the smaller shit that happens. At any rate with there, we hit the sweet spot. We’re really getting some really good results with what we’re doing and it’s something that we’ll be talking about. I was hoping for Pofu live, not going to happen. But I think we’re going to have a very merry Christmas.
Bradley: All right. We hit the sweet spot of the G spot. The Google spot, is that it?
Chris: [inaudible 00:03:24].
Marco: Actually, we did one better because we did away with the me to hit the G spot. No [inaudible 00:03:35].
Bradley: There’ll be men lined up for that.
Adam: Pulling this conversation back [crosstalk 00:03:44]. Back down. I wanted to circle back to Pofu live and let everyone know. We’ll put the links up there if one of you guys can do that for me since I’ll probably … you try to do this on my phone and then end up hanging up or something, but Pofu Live tickets are going. We are limiting it to 25. We do have some opening left. Now is a great time to grab your tickets. If you have any questions just fire off an email to support it’s semanticmastery.com, but we’re really looking forward to that.
We’re starting to lay down the schedules. Those of you who have already bought your tickets, we’re going to be having some information going out to you in the next week or two with some of the details. And then moving along as well on that, those who are new today and watching us. First of all, thanks for listening to some weirdo in his car that you haven’t watched yet. Thank you for watching us, Semantic Mastery and checking out Hump Day Hangouts. We do appreciate it. Come here, ask us questions. Digital marketing, SEO, whatever it is. If we can’t answer it, we’ll always point you in the best direction that we can. And if you are new, go check out the battle plan. That’s the best place to get started, and if you’ve been listening to us for a while and you’re thinking about it, come join our MasterMind. There’s a multitude of reasons. I’m not going to go into them right here.
Bradley, I think you were going to talk a little bit about some stuff maybe that was going on in the MasterMind, but we’ve got a lot of people doing a lot of really exciting stuff and we’re looking forward to some of them coming to Pofu live and helping them take their stuff up a notch whether they’re going from starting an agency or starting their own business or growing what’s existing. This stuff is getting pretty exciting and we’ve had a lot of members had a lot of real growth this year, especially in 2018.
Bradley: Yeah. Yup. Okay. So, do we have anything else to announce or can we get into it?
Adam: Good on my end. You guys good?
Chris: Yeah.
Marco: Yeah.
Bradley: I was going to just elaborate slightly on the Pofu live stuff and the MasterMind as well. So, yeah guys Pofu live is going to be a great event. It’s going to be our first one, but we’ve got a lot that we’re going to be sharing. We’ve got a very specific format on what we’re going to be doing, which is a simple process for how to grow your business like how to first prospect and get clients. Number two, how to fulfill. Number three, how to scale so that you can literally become a business owner instead of self-employed, right?
Self-employed is what most of us are including myself even to this point. And self-employed is certainly better than being an employee of … working for somebody else, but when we do most of the work ourselves, we’re just basically working a job. It’s a job where we’re our own boss and that is, again, so much better than working for somebody else I get that, but we still have to trade hours for dollars. In other words, we still have to do the actual work most of the time in order to get paid. And we’re trying to develop our businesses into a point where we can remove ourselves to where we have automations in place and keep personnel in place to be able to still run the business to generate revenue without us having to be there on a day-to-day basis, right?
And that’s essentially what Pofu live is about is how to get to that position with your businesses and that’s why we’re trying to keep it to 25 people or less because we want to actually give a lot of individualized attention to our attendees. In part, when you sign up to attend Pofu live, you’re going to go through a survey which is going to get you thinking about your business ahead of time. It’s got to be completed when you come to the event. And it gets you thinking about your business and developing a business plan if you don’t already have one. And I bet most of you probably don’t have an articulated business plan, right? Most of you probably have not done that.
It’s something I’ve struggled with throughout my career as well. I always have some vague idea of what I want, and I think, “Oh, no. I know what I want. So there’s no sense in me writing it down, right?” Defining it. But in all reality when you don’t have something very concrete like a road map, which is what an executive summary or a business plan really is. It’s like a road map, which helps to kind of keep you focused and working towards what your goal is. But when you don’t have that to reference or refer to often, then it’s easy to get blown around by whatever winds are in the industry at the moment. If that makes sense?
Meaning, I know we’re marketers, we always get opportunities presented to us via email and social media groups, all kind of stuff where, “Hey, this is the next big thing. You can make a million dollars doing this, and you can crush it doing this and doing that.” So, we always go chasing these freaking shining objects or these new methods because we’re opportunity seekers. And we never actually fully commit to one particular method that makes us money. And that’s where I think a lot of us have, including myself, have allowed my business to fail or not succeed as quickly as I would like it to because I’ve chased other opportunities instead of really zeroing in, focusing in on one particular method until I get it to work and produce revenue consistently and to the point where I can remove myself from that day to day operations and have it produced, right?
So, I mean, even if you have something that’s working for you and you’re making money, if it’s you doing it all the time, the next logical step is for you to automate it or outsource it or a combination of both so that you can still generate revenue from that, but not have to do it yourself. Then if you want to learn something else, you certainly can and you’ll have the ability to do that because your other method is making you money because you got a process in place, right? And so that’s essentially what Pofu live is all about.
And speaking of that specifically, I’m developing a process right now. I’m been working on it for two day straight now again, two full days for a very specific method for building your own lead generation assets as well as your own agency. It’s kind of a unique way of approaching it. I’m developing that out right now and there’s going to be two versions of the training. The full training with all the process docs, everything that I’m training my own virtual assistants to do right now so that I can do exactly what I just said, which was remove myself from this process and still have it generate revenue. That’s going to be revealed at Pofu live, but there’s going to be kind of a watered down version of it, or kind of like a condensed version, or a more simplified version that’s going to require a lot more manual work. It’s for a solopreneur. Essentially that’s going to be the same method, but for somebody that wants to do the work themselves, which I don’t recommend, but if you’re just getting started it’s a good way to get started.
That’s going to be coming available in a product we’re launching called Local Lease Pro, which will be included in a bundle that we’re … it’s going to be included in a Side Hustle Toolbox is what it’s called. That’s launching on October 1st. Don’t have a lot of details for you guys just yet. We will in about another week or so, we’re going to start mailing out that. We’ll have more information about it, but for those of you that want a glimpse into the method that I’m talking about without coming to Pofu Live, that’s where you’re going to be able to get it.
And I would highly recommend that you all mark your calendar for October 1st when the Side Hustle Toolbox comes out, it’s going to be a great product. We’re going to sell it outside of the bundle, $299 if you’re a MasterMind member you’re going to get it for free. If you’re not a MasterMind member you’d have to pay $299 or if you buy it as part of the bundle, which is the Side Hustle Toolbox, it’s going to be like $100. Don’t quote me on that. I don’t know what the final price is yet, but it’s somewhere around $100 and there’s a reason why we’re doing that. So, we’re going to promote that around October 1st. We’d highly recommend that you guys pick that up. It’s going to be inexpensive.
I can’t speak about everyone else’s product that’s going to be part of the toolbox because I have reviewed them all, but I can tell you ours alone is worth the price of admission. And so anyways, I’d encourage you guys to come check out Pofu Live and also mark your calendars for that. You guys want to add to that at all before I move on. And by the way Hernan snuck in. What’s up buddy?
Hernan: Sorry about that. I truly sorry, but I’m truly excited and I hope to see you guys in Pofu Live. We have some really good stuff coming up. I’m really excited. I’m really looking forward to listening to each of you guys because you have some really good stuff to share. I’m actually … I have the privilege of getting to know firsthand what you guys are going to be talking about. It’s going to be pretty amazing.
Bradley: That’s awesome. All right. I think we’re good. We can wrap it up.
Adam: Yeah. Let’s do it. Let’s get into it.
Clarification On Poking Rank And Rent Video Campaigns
Bradley: All right. Yup. Okay. Tom’s up, what’s up Tom? He says, “Hey guys. Bradley on episode 200 last week.” I know, now hard to believe we’re at 201 already. He said, “You answered a question on the rant and rent video model and you mentioned running the same poking campaign every month. I want to make sure I understand you correctly. When you run the same campaign every month, do you use the same videos or create new ones every month?” No. Use the same one’s Tom. Here’s the thing. It’s a turn and burn strategy, okay?
So, a lot of the rank and rent models are about ranking a video or a couple of videos, a handful of videos and in maintaining those rankings. And that’s certainly possible. I’ve been doing it for years. I’ve got some videos that are still producing revenue for me because they’re rented out or leased out or I’m doing SEO services for a clients video. So, I’m not renting it, but I’m actually … they’re paying me to maintain the rankings for those videos. And I’ve been doing those for years. I’ve still got some of them … some of them that have been earning revenue for years.
However, there’s always an issue with that, right? The problem with that can be that the video can be … it can slip in the rankings, Google could decide that that particular keyword, it doesn’t like having videos on page one anymore. We all know that that happens from time to time, and it’ll push it to page two and it’ll make it virtually impossible to get it to stick on page one. There’s a number of things that could happen, right? And if all of your revenue is tied into one video, right? Or a couple of videos, a handful of videos, and you lose that one video or it drops in rankings and then the client is calling you and asking you what’s up? Or if it’s a lead gen video, it stops producing leads, whatever the case. In your case, you’re saying rank and rent. So, you would be leasing the videos out. Well, somebody’s not going to want to rent or pay a monthly lease fee for a video that’s not ranking and producing leads, right?
And so again, you can go that route. It’s certainly possible. I’ve done it for many years, but what I found is that it’s easier when you have the process in place. If you got a good industrial strength video marketing tool, and they’re a dime a dozen now guys. They really are. There’s a couple that we suggest. My favorite tools are Peter Drew’s tools for like software stuff. I don’t run most software guys, I hire that stuff out because I don’t enjoy playing with software. It’s just too much of a learning curve and too time consuming, but that’s part of the reason I like Peter Drew’s tools and I do run … a matter of fact, I got one running in the background right now as you can see.
I’ve got one right here running in the background. One of Peter Drew’s tools and it’s because I use his tools because they’re simple, right? So, for video poking, I would use something like Live Rank Sniper. If I was going to be doing a bunch of spam videos targeting a bunch of keywords and having actual videos there instead of just place holders, to Live Rank Snipers like place holders, it creates scheduled live events, but there’s not an actual video there. It will rank, it will rank a video thumbnail, but it won’t have an actual video there. So, when someone clicks on it, it just is the live events, or events starting soon screen. If that makes sense.
So those are good for identifying keyword opportunities, but something like Hangout Millionaire is much better for actually uploading videos, right? So, actually upload videos to YouTube. So, that’s a good tool. If I was going to run it myself, I would run Live Rank Sniper or Hangout Millionaire. However, there’s also another really good tool by Abs Rabie called Video Marketing Blitz. And there’s a tool inside that suite of tools called the The Video Keyword Prospector. That’s what I’ve trained … excuse me, one of my Vas to run. He runs it damn near full-time. He works for me full-time, but it’s one of his primary job functions. And so he runs that tool all the time.
I’m telling you about that because that tool is great, but it has a learning curve, quite a learning curve. Once you get the hang of it, it’s super powerful because you could add … for example, we have at any given time 50 YouTube channels connected to that tool, so that when we take a video … and this is now getting to the heart of your question here Tom. We use the same video over and over and over again because it’s getting uploaded to 50 channels. So, in other words, if we’re going to take a keyword or a set of keywords and we’re going to target an area, right? Like a radius. So we’re going to cover all the cities or town names within a specific radius from the business location and there’s a handful of keywords, let’s say two or three keywords.
Let’s say we got 30 locations we want to target and we’ve got two keywords that we want to target. So, that gives us a total of 60 combinations. So, what we would do is take one video, would optimize it, and then we would upload it and you can see in the background I still got tools popping up. We would optimize it and then use the Video Marketing Blitz tool to upload it, that same video to a whole bunch of different channels. And guys these are channels without syndication networks. I’m not trying to shoot myself in the foot here and tell you guys you don’t need syndication networks. If you’re building a channel that’s going to be like a money channel or something like that, you absolutely want that. But what I’m talking about now is a specific turn and burn strategy.
So these are just channels that we buy, phone verified accounts, we buy, and then we add them to the tool and it’s all done via API, so you have to create API tokens. That’s why I said it’s a bitch. It’s time consuming to set up, it’s a bit of a learning curve, but once you’ve got it down pact, and I don’t recommend that you do it Tom. I would recommend, I would recommend that you hire it out. Hire a VA and train them how to do it. But then that same video will get uploaded to, let’s say 50 channels. And 50 channels that don’t have syndication networks. They’re just orphaned accounts, right? They’re just double phone verified YouTube accounts. They don’t have connections to anything else out on the web. Well, a lot of those videos will rank. So like I said the example I was using, two keywords, 30 locations, that’s 60 keyword combinations, right?
So, out of the 60, my VA will run the campaign and he’ll come back and there’s an option to run the rank checker to have it pull back all of the URLs on page one only or page one and page two of Google for each individual keyword. I always select just on page one only. I don’t care about what’s on page two. Some people say, “Okay, well it’s on page two with a little push I can get it to page one,” maybe so, but I’m not worried about that. Out of 60 keywords that I would test, my VA would run the campaign and he would test them for me. We’d come back with say … and it varies guys obviously depending on where you’re targeting and such, what keywords you’re targeting, but on average for a normal campaign I would come back with 15 to 20 keywords. So, almost a third of whatever my overall initial attempt was will come back as ranked keywords on page one. Somewhere in that range, like 25 to 30, 25% to a third to 33%. Somewhere in that range, right?
Don’t quote me on that, that’s not always the case, but the vast majority of the time that’s what we get back. So, now we got 15 or 20 keywords that we could contact that prospect and say, “Hey, look. We could rent you the one video for one keyword, and it’s going to cost you,” whatever your rental fees are. As I’ve mentioned many times in the past, when I did this, a lot of wholesale SEO services for a video production company locally I would charge $100 a month per video or per keyword essentially. And they would charge the customer $250 a month to maintain those rankings. So I was making $100.
You could charge that, or you could say to … do the same campaign, right? Without having to worry about really maintaining rankings because now you’ve just run 60 keywords. Let’s say you got 15 of them back ranked on page one. You contact that same prospect say, “Hey listen, I’ve got 15 keywords videos for,” … 15 keywords that are ranked, “right now on page one. It’s likely that they’re not going to stick, but they will stick for at least a few weeks. What I propose is I rent you all of these videos, every one of them for say, $200 a month.” And guys I’m just pulling a number out of the air. You should price accordingly. Price by what you think you can get for them and all of that.
But my point is say, “I’ll give you all 15 of these videos for $200 this month. Then next month you pay me another $200 and I’m going to run the campaign again,” because some of those videos when that first month are going to drop. Some of them are going to be … some of the channels might get terminated, that happens. Some of the videos are going to get pushed way, way down. So for maybe page one they might drop out of the top 10 pages. That certainly happens, but out of those 15 videos there will likely be a handful of them, a few of them that are still ranked at the end of the first month. And now the second month comes you redo the campaign again, the same video, it’s going to be uploaded to a bunch of different channels again, right? Maybe even sometimes the same channel, but there’s a way to [uniquify 00:20:56] the videos, the tool does all that stuff.
And so the next month you charge the same price again, you hit the same 60 keywords again, or you could even switch it up and do another … let’s say you did 30 locations times two keywords before, now you do those same 30 locations times a different two keywords, right? So now you’ve got a another roughly 15 to 20 or so videos that are ranked for this client for this month. And at the end of that month, a lot of them will have slipped out off of page one, but you’ll still have a few left. And then in month three you do it again for another set of keywords or the same set all over again.
So, my point is what happens over time is you start to accumulate more and more of the rankings that stick and it helps you identify … remember I always use video SEO as a foot in the door strategy to upsell clients on more … on a whole suite of digital marketing services. So, local maps SEO, GMB stuff, PPC, content marketing, all the other stuff. And so my point is if you can provide on a turn and burn basis something like this, which is a reoccurring campaign. It’s not one campaign that you maintain over and over and over again. It’s a reoccurring campaign. You run the campaign over and over again once per month, right? And so now you can … I found that it’s a great way to show the client that you can get them results from other keywords, a lot of times stuff that maybe they didn’t even think would produce results. It also will teach you about where the opportunities lie because you’ll be able to track which keywords are producing more results if you set up tracking properly. If that makes sense.
So, then you know what to optimize for with more traditional assets such as publishing web pages or web twos or whatever it maybe be. So again, it’s the same video. That’s why I like this strategy or this method because it’s simple and it’s something that you can … as far as maintaining … there’s a lot of variables guys you know that can affect the ranking of any one particular page or property, in this case a video, right? So, instead just do a lot more in volume. Now, if you guys been watching Hump Day Hangouts for anytime at all, you know I don’t typically promote turn and burn strategies, but for videos I think it’s a good idea. I wouldn’t do it … I’m not crazy about the mass page generator sites and all that stuff because it’s a lot of work and they take forever to index, but videos is different, right? Videos index rather quickly. They typically rank rather quickly, and unless they have syndication networks and a bunch of back links and engagement signals to them, they start to slip.
So, that’s why you just redo the campaign every month, right? Because they have a limited time shelf life. A limited shelf life so to speak, but to just do it over and over and over again every month. And it’s a great strategy. But this is again, Tom, I don’t recommend that you do it other than maybe perhaps to really develop the process out for your own business and then hire the shit out, don’t do it yourself, right? You can train … RVA, we pay them $150 a week, so $600 a month, and he runs … he works 40 hours a week and anytime I need, what we call a video carpet mom campaign done, I just contact him and I give him the details and he runs it. I send him a video file … and by the way you can get an idea of kind of what our campaigns look like at mgyb.co, our store front, make Google your bitch dot C-O, mgyb.co. We have video carpet bomb campaigns in there. And that’s essentially … that’s exactly what I just told you to do is what we have in there.
So, here’s something you can think about Tom, instead of buying the tool yourself and learning how to do it and then teaching a VA how to do it and hiring a VA and all that. You could technically have us do it at MGYB, right? You go order a video carpet bomb campaign, cost you $100, and you could sell that for $200 or $250 to a client. Does that make sense? So, in other words, you could literally go out and just sell this method and if you price it accordingly … let’s say you charged a client $250 a month to rerun this campaign for them every month and you hired out from us for … what’s the price on that Marco? I think it’s $97, right? For the Video Carpet Bomb?
Marco: It depends on the radius. 10 miles is only $25. If it’s 20 miles then it’s $99.
Bradley: There you go, $99. So, that’s my point. You could literally hire us to do it and it cost you $100 and sell it for $250, make $150 a month profit and not even have to do the work. All you have to do at that point is data entry, right? Which is submit details for us to do the work for you. So, again, totally however you want to do it. If you want to make a business out of this, Tom, then I would recommend that you hire a VA and buy the tool, and then train the VA or have the VA learn how to use the tool because then, again, for $150 you have somebody, per week, working for 40 hours per week essentially running the tool for you nonstop. Think about that, if you’re selling these campaigns at $250 a month, instead of paying us $100, which is a great strategy if you don’t want to go through the process of learning the tool, go through all that time, that effort, all that stuff.
You could certainly hire us to do it, or if you’re going to make a business out of it like I said, in order to keep costs down, you hire an in-house video marketer, right? You could train them to do it yourself. Right? And now they’re going to work full-time just running campaigns for you that you can go out and monetize. So, there’s a lot of potential there. That was a good question by the way.
Do You Use The Same Videos When Running Similar Rank And Rent Video Campaign Every Month?
Let’s see. It says, “You’ve mentioned you could end up with several videos ranked for the same keyword, which confused me a little since I can’t see Google ranking the same video twice?” No. What I mean by that is the same video targeting … it’s the same video. but you’re targeting multiple variations of the keyword. So, I’ll Tree Services for an example guys. There are five main keywords in the Tree Service industry. There’s more than five keywords, but there’s five keywords that produce consistent traffic. My top rated five keywords are, and in this order of priorities, tree service, tree removal, tree trimming, tree cutting, and arborist services, right? Or arborist service. So, there’s the top five keywords. So, my point is, is if I’ve got 20 locations, and I’ve got five keywords that I want to target, I literally have 100 combinations there. And it’s the same video that I’m going to use for all 100 keyword combinations, right?
So, the same video could rank for multiple keywords. It’s the same video, it’s not the same video URL guys, don’t let me confuse you. It’s the same video file, but uploaded to multiple channels.
So, each individual keyword has its own individual unique YouTube URL, okay? And so what happens is, there are … for example, there are variations to tree service, tree removal, and tree trimming, tree cutting, right? So, some variations would be tree removal service, tree trimming service, tree cutting service. So, if you target some longer tail keywords like that then you’ll end up … sometimes the video will rank for multiple keywords. The same URL can rank for multiple keywords because of the longer variation, right? So, it’ll rank for combinations, shorter combinations of the overall targeted keywords set, or keyword phrase, excuse me. Okay?
All right. Plus, if this is an ongoing marketing campaign I imagine if you use the same video, your YouTube channel would be full of the same video listed … yeah. But that’s why you don’t use the same channel. Use multiple channels. That’s the key to that particular strategy, right? I don’t recommend ever using the same video over and over and over and over again on one channel. I know there are some products that do that, one of the products we’ve promoted in the past is Bill Cousin’s rocket video ranker and it does that. And it works too, but that’s also a turn and burn strategy. So, it basically takes the same video and uploads it to one channel, but you can target 30 keywords at a time, but it’s the same video to the same channel. And so what I found is it definitely works and it works quickly, but I found a lot of the times those channels end up getting terminated or kind of like sand boxed.
It’s interesting, but they don’t get completely terminated by Google, but the videos just don’t show in search in the index at all. It’s kind of weird, but I’ve seen that happen several times. Again, it’s another turn and burn strategy. It just depends on how you want to do it. The particular turn and burn strategy for video marketing that I like is what we’re calling The Video Carpet Bomb, and that’s what we’re talking about here. And by the way, that was Randy James came up with that name. I’m totally giving him credit for that Video Carpet Bomb name because he was the one that came up with it. But anyways.
Is There A Limit To The Number Of Times You Can Use The Same Video And Keyword For The Rank And Rent Campaign?
Lastly, “Is there a limited number of times you do this to a point where Google simply refuses to rank your video for the same keyword?” Well no because again, you’re using different channels all the time. If you try to do it the same … try to target the same keyword from the same channel over and over and over again, yeah there’s … I mean, it’s possible that that could happen. But since you’re using different channels it’s not like Google’s going to black list any video from appearing for a particular keyword, right? They might not want to show it on page one, but they’re not going to say, “Okay, this keyword … we’re no longer going to show videos for this keyword.” At least I don’t think they do that. That’s a great question, Tom.
Why Do You Like The Power Suggest Pro As Your Keyword Tool?
Anyways, Dan’s up. He says, “Why is Power Suggest Pro your favorite keyword tool?” Because it’s simple, Dan. It’s a very, very simple tool and that’s what I like about it. I like easy. “Can you explain a little bit about how you use it to get the most out of it? I’ve heard Bradley say he loves it, but does anyone else use it? Do you use it in conjunction with any work flows or other tools? Thanks.” Okay. So, yeah. The process that I’ve always kind of … well, not always, but for the last several years now. I always do a very simple process for keyword research, and it starts with Google trends. I go to Google trends and search. I adjust the settings in Google trends depending on what kind of data it returns. So, for example, by default it’s usually, I think, the last 12 months. Let’s just go take a look real quick.
Sorry. I think by default it’s the previous 12 months. So, let’s just use tree service as an example guys, since we were just talking about that. Yeah, okay. So, 12 months, and obviously it’s set based upon my IP location for United States. It’ll be different for people in other countries, but what I’ll do is … what I like about trends is I can go in and determine based upon geography. So, for example, we have … United States was in here. Let’s see, US. But if I wanted to go to specifically to Virginia, I could just start typing in Virginia, and I could say, “Okay look, I want to look at what are the top search phrases or search activity that are related to this seed term of tree service in Virginia over the past 12 months.” And sometimes you won’t end up with a lot of results because we’ve narrowed the geography and we only have a short timeframe. We’re looking at the past 12 months.
So, in that case, for example, this is showing rise. I’m not going to spend a lot of time on trends because that wasn’t your question, but I just want to give you guys a quick overview so that you understand kind of my thought process or work flow on how I do keyword research. So, if we come over and take at top, rising is showing significant increase in search interest for that particular phrase within recent history. I don’t know what recent history is, I don’t know what the specific parameters are for that. I don’t know if it was the last 30 days or last 90 days or what. I just know that it means in the recent history it’s had a significant increase in search interest. Okay? But top is showing the keywords that are historically related to the seed term, okay? So for the past 12 months in this case, these are the keywords that are most closely related to the seed term of tree service in Virginia. Does that make sense?
So, these are the search habits of people in Virginia that are looking for tree service related keywords and these are the keywords that come up typically. Okay, you’ll see a lot of brand terms in here. If I would’ve done something like tree removal, in fact, you can compare terms by the way. If I do something like tree removal, you’ll see less brand terms there, right? So if we come down and say look at top, or excuse me, top, you’ll see now look there’s not a whole lot of data here. I was just talking about this earlier guys, tree removal and then tree removal service, right? So those are similar type keywords. So you’ll see that there’s not a whole lot showing up here. So what I could do is I could extend my timeframe. So if I go from past 12 months to let’s say past five years. Now all of a sudden we’ve got a lot more data, right? So now we can come back over here and look at top and you’ll see that now there’s actually eight keywords, which still isn’t a whole lot considering that’s going back five years, right?
On this one it’s showing 10 keywords. And that’s … hold on. That’s rising. If we go to top, it’s 11 keywords. Okay? So, the last things that you could do is back it all the way out to all time, 2004 when they started Google trends to present, and then you’ll have even more data. So, if we come back and take a look at this again. Now, remember this is still … okay, so not much more, just one more. But you can see that this is still only Virginia. And so what happens … and by the way guys, I was targeting the entire state. If I wanted to get hyper local, I could.
For example, if want to target … you could see it here, Charlottesville. If I wanted to tarted Charlottesville specifically I could, but what I found is when you narrow geographic targeting that much you end up with a lot less results. So, I always recommend … first, I usually don’t go … I try to keep it to past five years as my timeframe and I usually go to state level right off the bat because I found that city levels … now obviously if you’re in a big metropolitan city like New York City you should have a lot of data, but for me I usually start at a state level tree service don’t have a whole lot of keywords associated with that industry.
So anyways, I’d go to Virginia, but if you end up finding out by increasing the timeframe and that you’re still not getting the amount of keywords that your … you’re not getting a lot of good results back from this tool, then I would recommend that you start broadening your area too, right? And you could even go to the United States level, right? Because there’s still going to be similar search queries no matter where you are in the United States. If you see now there’s a full 25 queries there, right? So, I would probably … that’s past five years. If I wanted to … and guys, that’s why I said I play around with these even when I’m doing keyword research just to see how things change based upon time and geography. Okay?
So, that’s step one. I don’t want to spend too much more time on this, but step two is I always like to take these keywords and then … oh, by the way I just copy the keywords or put them in a text file or a spreadsheet, typically I use spreadsheets. And those become my seed terms that then I use to go search using Power Suggest Pro. Power Suggest Pro, one of my favorite tools of all time. I don’t know what happened there, but who cares? Let me move this off to the side guys, standby. So, Power Suggest Pro should be opening up here in a second. And let’s just say we wanted to … let’s go back to Virginia.
It’s a big question though. All right. So we’ll just use tree removal service. So, in this case now, this type of a keyword is … because it’s local. It’s a local intent keyword, you’re going to see that all its going to return is whole bunch of localized type search queries, but if I said tree removal service VA or something like that, and I click search. You’re going to see it’s going to start pulling back all these returns now for tree removal service. These are coming out of auto suggest. So, these are Google suggested phrases for tree removal service A, tree removal service B, or tree removal service VA, and it’s essentially like a wild card in there and that’s why because it’s basically saying return all the suggested phrases that are associated with tree removal service in Virginia. And if you take a look at that you see that very quickly it spit out all these different keywords that are showing up in search Google suggest that are localized or local search intent keywords. Right?
So, now I know that these are all keywords that are very … these are traffic producing keywords. Why are they traffic producing keywords? Because they’re in Google suggest. Think about that guys. When you go to Google and you start to search on a desktop, which by the way, about 70% of all traffic now comes from … or all search traffic originates on mobile devices guys. So, desktop search is becoming dinosaur, but regardless, let’s just say I … say tree removal service, and if I could just spell for a minute. Here’s all these suggested phrases, okay? You see that? By the way, near me keywords guys, those are huge. They’re absolutely huge right now because of what I just said, 70% of all mobile searches are originating on mobile devices. Near me keywords pop up in suggest, instantly they’re almost the first thing that come up in suggest.
Well, remember on a mobile device guys, when you start to use Google you all know what happens on a smartphone, which is what 99% of the population has now, right? When you start to do a search on a mobile device, half the screen is taken up by the keyboard, and the other half the screen as soon as you start typing the search query in, Google suggest takes up the other half of the screen and suggest the search queries, right? Recommended search queries. And because it’s on a mobile device, it’s so much easier to tap a closely related recommended search query than it is to finish typing out your search query, right? On that little shitty keyboard.
And so my point is, there’s a ton of traffic to be had from mobile devices because of suggest. And all of the phrases that pop up in Google’s … excuse me, Power Suggest Pro are phrases directly pulled from Google auto suggest. So, they are traffic producing keywords. Don’t worry about whether the Google keyword AdWord planner or long-tail pro or any of those other stupid keyword tools out there that have a million bells and whistles that give you all these competitive metrics, don’t worry about whether they say they’re search volume or not because if it shows up in suggest, there’s search volume, period, end of story. Period. And remember the keyword tools rely on the Google keyword planner for search volume metrics. Search volume metrics from the Google keyword planner are AdWords, or Google ads keywords, they’re for pay-per-click. They’re not the same as SEO based keywords guys.
So, even though the search … the Google keyword planner may show … if you spit out all the keywords that you wanted from here, let’s say that you wanted all these, again, just for example sake, if you spit all these out and you entered them into the Google keyword planner to look at search volume data, many of these keywords are going to say, “No search volume at all.” But that’s bullshit because if they’re in suggest you will get traffic on them, especially from mobile devices, period. So that’s why I love this tool guys because again, look it’s real simple, it doesn’t give me a bunch of … it doesn’t give me any competitive metrics. I don’t need all that stuff. All I need to know is which keywords produce traffic, and these keywords produce traffic. And it does it really quickly.
There’s not learning curve with this tool at all guys. I mean, you can play around with some of the settings and stuff, you’ll get different results whether you use suffix A to Z or suffix AA to ZZ or if you do recursive yes or no. There’s different search engines that will scrape all of these, produce suggested results so you can select if you’re doing YouTube marketing, if you’re specifically targeting Yahoo or Bing, I don’t know who does that, but if you did you could find additional keywords from them. There’s Amazon, Ebay, there’s all kinds of stuff, right? I typically just use it for Google and YouTube.
But it’s a great tool guys and for years now … I stopped paying for all those really … there were keyword tools that we’ve used at semantic mastery that literally cost us $800 a month. No shit. $800 a month to use a keyword tool. And I stopped using those tools for this one. I think it’s $77 one time fee. I think we have a link somewhere that allows you to get for $57 if you want to drop that on the page somewhere Adam or anybody.
Anyways, sorry I went so long on these two questions, but they were two really good questions that I really wanted to get out to you guys. So, this one here, like I said guys, it’s a simple tool I use all that. Finally, what I will do though … even though I mentioned the keyword planner is an AdWords tool, I do still like sometimes to try to determine if there are search volume data for some of the keywords even though I know there’s traffic on them, whether the keyword planner says it or not. Why do I want to know? Because if there’s search volume data in the keyword planner it’s likely that people are bidding on those keywords.
So, by taking my list that I accumulate or that I generate from my research from first using trends, second using Power Suggest Pro, then I can go enter my finalized list of keywords into the Google keyword planner and look at search volume data so that I can determine which keywords that people are bidding on for AdWords or Google Ads now because I now I know that those are the ones that are likely the most profitable keywords, right? Because if people are bidding on them there must be money there, or else if people aren’t bidding on them it’s typically because there’s not … they don’t produce any revenue, if that makes sense. Okay?
Also, you could find some additional keyword suggested ideas through the keyword planner after you’ve done this initial research. That’s a great question. To bad we’re not giving shit away.
Marco: What I have for this is that when you start broader, right? You can get just so many keyword ideas from Power Suggest Pro, but by digging into each category … if you want to consider it a category. You won’t get categories, but you’ll know. If you’ve done keyword research long enough, you’ll know what’s a category keyword and what’s a supporting keyword. And so you could just dig and dig and dig and what I’ve found is that you come up with just thousands of keyword ideas and then from those you can cherry pick the long tails so that you can start ranking right away and you can start producing traffic to the website and it’s likely to become people who convert. I mean, it’s really, really powerful to use that way. It’s one of the ways that we use it in our keyword research. I mean, we dig down into whatever people give us as the niche and use Power Suggest Pro and then just keep digging and digging and digging and digging. Sometimes you end up with thousands and thousands of keywords man.
Bradley: Yeah. I want to … that’s why I just started to demonstrate this as you were talking because for example, I just put “how to cut down a tree,” right? Guys, I don’t even have recursive on. Recursive means after it searches and it pulls back all of the results, it goes back and then searches each one of the results again plus the suffix A to Z, if you have suffix added. So, it’s like what Marco just said, sometimes this thing will spit out 3,000 keywords, it’s ridiculous. And the thing is, especially when you have recursive on, which I don’t because it could run for several minutes if that’s the case. But when I have recursive on you’ll see like for example, how does a … how much does it cost to just cut down a tree? How much does it cost to cut down a queen palm tree, look at how specific some of these search phrases are coming out, right?
Now, if I have tree service site and I’m in an area that has palm trees, then it’s likely that there’s search queries … remember, this is a suggested search queries guys, how much does it cost to cut down a queen palm tree? That means when somebody starts to type in queen palm tree or cut down a queen palm tree, in fact let’s just go take a look at it. We’ll say cut down a queen palm tree. Cutting down a queen palm tree, all that, you can see those type of keywords come up and suggest and before somebody even finishes typing it out, they’re going to say, “Oh, well there you go, that’s close enough.” Right? And so that’s what I’m saying. There’s traffic on those keywords and look at how long some of those are. And then if I have recursive on, some of them come back even longer. It’s crazy.
I have seen full on sentences as search suggested search queries that have come back in here, and those are absolutely great topics guys or keywords search queries, right? To target with blog posts or Q&A posts and things like that because there’s so few people targeting such long-tail stuff like this. You can start to generate a lot of traffic over time by just building up. I mean, very, very simple stuff guys like how much does it cost to cut down a queen palm tree? Put that question on a blog post and answer it with a little bit of schema markup and next thing you know you end up in position zero or in on of these areas right here. Right? And you can get a shit ton of traffic from that. Okay?
So, anyways. It’s a great tool guys. I absolutely love it, as Marco said. I’ve learned over the last couple years that I don’t … I used to always just go straight to SEO stuff and I would do a ton of keyword research and I would generate literally thousands of keywords for a project before I would … and then I would just start doing SEO. Now I’ve really gotten to the point where I always start with Google Ads so that I can really pinpoint where the money keywords are, the lead generating keywords are, and then I’d start basing my SEO campaign right … I’d develop my SEO campaign based around the keywords that I know produce traffic that converts because of AdWords, or Google Ads I should say now. And then I will use this type of stuff now for content marketing to start building up the SEO presence and start generating traffic from the longer tail stuff that will trickle in little bits and pieces at a time.
So, you start to accumulate little traffic streams from these longer tail keywords, but the bulk of your traffic is going to come from just a handful of keywords, and it always does, at least in local marketing it does. The 80/20 principle absolutely applies and if any of you guys do AdWords or Google Ads now, you know that to be 100% true. Sometimes it’s 80/20, where 80% of your results come from 20% of your keywords. Sometimes it’s 90/10, sometimes it’s 95/5. And again, if any of you guys that are doing any Google Ads, you know that to be true. And so why spend a shit ton of time on a lot of long-tail keywords when the bulk … there’s a reason to do that, right? Building up silo structure and all of that so that you can rank organically for those short-tail keywords, you need to have the long-tail keywords.
What I’m talking about is initially starting off, getting your silo structure in place, using the keywords as the top of silo that you know produce traffic and results, which is what you can determine with AdWords rather quickly, which is a couple … few hundred dollars in Ads spent you can determine that. And then you can develop your SEO campaign based around those results or that data, right? And you can develop a much stronger SEO campaign right off the bat. You can map it all out ahead of time. It’ll make you’re job so much easier as in SEO. And by the way if you want to learn how to really stack keywords and everything properly, SEO bootcamp by Jeffrey Smith, by the way he’s going to be a guest speaker at Pofu Live, so another reason to come join us.
Do You Have Any Recommendations On A Good Magento Developer?
That was a long question too. Damn we’re almost out of time. Dan and Tom are the winners today. Rich is up. He says, “I have taken a job with a drop shipping firm along with other stuff and the magento developers have gone silent. Do have you have a couple you could recommend?” I do not. If anybody knows, can help Richard [Harman 00:48:34] with a magento developer please post on the event page. I don’t do any e-com stuff at all guys, so I can’t really recommend anything. Any of you all on the call, can you recommend it?
Marco: The people that I know, you’d have to have really deep pockets because magento development can into the thousands and thousands of dollars. It’s not something simple to work with, but I would suggest Upwork, you might be able to find someone in another country that would do it for a lower price if you’re on a budget for the budget that you’re looking to spend on it.
Hernan:Yeah. I do agree with Marco. Magento is like the Rolls-Royce of the eCommerce, but it’s like if you get a flat tire on a Rolls-Royce. So, it’s that type of stuff. So, yeah, I do agree with Marco and other stuff that you could do Richard is to go and ask on both the Semantic Master, Mastery Mind Facebook group if you’re a part of it. If not, you can go on the free … the Facebook group, the SEO tutorials and case study, we’re a Facebook groups or maybe in a couple of eCommerce Facebook groups, that usually helps as well. But yeah, I do agree with Marco. I tried once with Magento and it’s like meth.
Bradley: You ran away with a tail tucked between your legs, right?
Hernan:Not even once. Yeah. Not even once.
When Will You Release The CORA Reports On MYGB?
Bradley: Yeah. I don’t do e-com guys, so I can’t be of any assistance. I’ve got nothing. Jordan, “I peeked CORA reports,” what’s up Jordan, “peeked CORA reports on MGYB, that is deliciousness like a plate of tacos,” that’s awesome, “when are those rolling out?” Aren’t they available now?
Marco: Yeah. You should be able to order now. It’s not very descriptive since we haven’t added the description in SamCart, but I think you can order them since you already know what they are, you don’t need to know what they do [crosstalk 00:50:36].
Bradley: You probably should also … probably link to a example report on the page so that people can what they’re going to get from a CORA report, you know what I mean?
Marco: Yeah. That’s all coming, but I mean, we’ve been busy just adding a whole bunch of other stuff there we’re developing our own process with one of the services, which took priority and that’s being worked on. And so yeah. It’s a work in progress guys. MGYB is a work in progress. We got it out in record time and we’re just going to keep adding to it.
Bradley: Yup. Awesome. Scott says, “For Richard,” he’s got a comment for you Richard, but basically he’s saying that yeah Magento is going to cost you a shit ton of money. That’s basically what he’s saying. So, thanks Scott for your input on that.
Do You Recommend Accessing A GMB Verified Account Using Proxies?
Scott says, “Just received my first GMP verified account from MGYB, are you recommending accessing these via proxies or does it matter? Thank.” It’s your call, Scott.
Marco: Yeah. But it’s not something that we want to discuss in a free form. This isn’t a question here. Scott, ask us in Facebook. You know where to go.
How To Make A Lead Gen Site Authoritative?
Bradley: There you go. Okay. Good enough. Herovic says, “Hey guys, can you share a few strategies you can use to make a lead gen site more authoritative?” Well, RYS drive stacks are going to help. If it’s a lead gen site, it’s a verified GMB profile then that should help. If it’s a lead gen thing it likely does, but I would say in RYS, drive stack would help. Obviously a syndication network because all of those are like … every single tier one branded profile that you create is like another … it’s another validator, another entity validator, right? So, syndication networks, even if you’re not syndicating to them, it’s still powerful for that reason. It helps to validate the entity. Pass authority, especially if you interlink them the way that we teach in syndication academy or if you just purchase the done for you network, which is the much easier route to go anyways, right?
Again, RYS drive stacks, that’s going to pass authority. Doing a local PR pro method, local press release, using press releases, that absolutely helps. So, there’s just a combination of those three … obviously the local GMB pro method doesn’t really … I don’t know if local GMB pro method helps gain authority for normal like organic ranking or not because we don’t care. We’re not worried about rankings with the local GMB pro method. We’re worried about activity that generates leads. It generate engagement from primarily mobile devices, which is what the local GMB pro method is about, it’s not about ranking. It’s about producing engagement from Google, which produces results, leads. So, again, the combination of all of those things, I know they’re all our products but we have those products for a reason, they work. Want to comment on that?
Hernan:Yeah. Having a verified entity gives you trust and authority, especially when you’re verifying the entity with the very entity that’s looking for these signals, right? That’s what you’re looking to trigger, so why not? Why wouldn’t you have a transparent entity that’s you, it’s your company or if you’re name is your business. Why wouldn’t you go and say, “Here I am. I’m transparent. I’m billing my company. This is my …” Whatever information it is that you can provide and we go through all of that in great detail in our training in local GMB pro and RYS academy reloaded in the black book. I mean, this is what you’re looking for, to be more trusted and authoritative and [crosstalk 00:54:17]. Go ahead.
Bradley: I got a simple one form too that probably a lot don’t know about and Marcus probably going to be mad. But set up a G Suite account for the domain for that lead gen property. And you got to pay Google $5 a month, it might even be $10 a month now. But you’re going to pay Google $5 or $10 a month for that G Suite account, but you’re going to have a Google account on your domain, essentially you’ll have a Gmail account using your domain email in all of that, and that right off the bat is a huge authority, or entity, validator for Google. Having a verified Google on my business profile is great, there’s no doubt. But also having a G Suite account tied to the same domain that’s associated with your lead gen property is going to also help, okay? So, definitely check that out.
Guys, I use G Suite for everything now. I freaking love it because it does, it really just adds authority to the overall entity and it’s like instant authority by just paying Google. Google likes to see that guys because now they know they’ve got … they can bill you, right? There’s a billing source so they that you’re a valid entity, or a real person behind it instead of somebody that’s just spamming shit to death. If you’re willing to pay Google, so even for a lot of … my newer lead gen sites guys, I set up $5 a month G Suite accounts. And yeah, it costs me $5 a month, who cares? It’s an instant credibility. It’s instant credibility to Google. Okay?
How Do You Download A Video From A Site?
Quit This House, “How do you download a video from a site to upload video to GMB?” Just use one of … just go to Fire Fox, I’ve got a couple of them over here. Let’s see, one of them is called Video Download Helper, that’s an extension there. There’s another one that … just go to Fire Fox and search for Video Download Extension or plugins or something like that, and download and install one of them and then just go visit the web page, and depending on the app, it’s going to have different functionalities for how to download the video, but pretty much in Fire Fox you can download just about any video [crosstalk 00:56:15].
Hernan:Yeah. I have two desktop apps that I use. I use YouTube downloader because I mean, it’s really fast. And I use any video converter because I can convert the video file into anything I want. So either one of those and they’re totally free and they totally rock.
Who Do You Recommend For A Residential Proxy Supplier?
Bradley: Yeah. Okay. Wood Wine Boxes, “Do you have a recommendation for residential proxy supply or smaller number?” The only one that I know of for residential proxies is one that I’m actually using right now. If you are familiar with Browsio, it’s a service that it’s not Browsio’s service. It’s a vendor that they been promoting or whatever, but there’s a … it’s called netnut.io and they have a residential proxy service that you can buy and you pay based on bandwidth usage. I think I get 10 gigabytes a month usage for $75 because I just use the … it’s a pool of IPs that are residential IPs and every time … it’s an HTTP request proxy service.
In other words, every time you refresh a new page, it’ll pull back a new proxy from the same general location, but it’s interesting because you can refresh the page on like whoer.net and see the actual IP change. And so it’s pretty cool, but again, it’ll stay within a very targeted or very close area so that it won’t trigger reverification and stuff. I’ve been using in now for several weeks for all my BrowSEO profiles. I mean, I got shit open here, right? Bunches of stuff open right now, and I’m using that same thing. And it works really good because they’re not commercial proxies like most proxy providers, they’re actual residential.
Again, I would just go to the BrowSEO’s Facebook group … in fact, I don’t think they’re doing anything on Facebook anymore. I think they’ve got a Skype group. Try to find the access to the Skype group and then you can request … and you might be able to find some information on their Facebook group. I just think that they’ve moved the conversation to Skype, and see about that offer. That’s the only one I would recommend currently at the moment for this kind of stuff. Okay?
We’re almost out of time guys. I’m going to have to wrap it up here in a minute. I love that meme, that’s awesome. Thanks Greg. Jay says, “Marco, going to do my first SERPbased link package to a clients RYS local iframe loop and tier one’s. Do you recommend going an extra mile in providing to SERPspace G shorten links? Or SERPspace link package, or would you recommend interposting a redirect icontrols so that I can redirect them in the future?”
Marco: Yeah. Depends on how much control you want over this. If you supply your own G shorten links then video will of course, build to those. If you want to have that … switch box right? [inaudible 00:59:02]. If you want to have that switch box in place then yes, by all means. I mean, talk to [Dediya 00:59:07]. Dediya knows exactly what to do when it comes to link building. He’s been with us for three years. We started out with Bradley, but he’s been with Semantic Mastery since the beginning providing link building services in East [inaudible 00:59:21], he’s the best. He knows what [crosstalk 00:59:23].
Bradley: He’s been with me since 2012, I think. 2012 or … it might’ve been ‘13. Anyways, he’s been with me for a long damn time. No shit. And that was … who was that that asked that question, Jay? Yeah, Jay, in fact, if you just pink or tag Dediya in one of the groups, whichever group you’re in just one of our Facebook groups. I’m sure he’d be happy to answer some questions for you. Again, anytime we have any questions about spam link packages, we just ask him because he always is up-to-date with the most effective strategy currently. Okay? I don’t keep up with that shit because I have Dediya. All right. All right.
Do We Need To Supply A Video File If We Order Video Carpebomb From You?
Last question, Look Within, he says, “If we order a Video Carpet Bomb through you guys, do we supply the video file?” Yes. You need to supply the video file, the thumbnail image if you have a specific thumbnail image, which I recommend you do because remember? That’s like a little mini ad, like a banner ad. I would also … you’re going to have to give us the keywords, the zip code of the central location, which we do a radius of. And then the NAP and the target URL if you have a … so name, address, phone number, and target URL of the business if you’re promoting a local business, which is really what this campaign type is designed for, okay?
So, but that’s it. That’s all you got to do is provide us those few things, right? So, video file, thumbnail, main keywords, there’s a couple of keywords I think depending on the package level, the primary location, and then the NAP, name, address, phone number with the target URL. That’s it. That’s all you got to provide. Should take you a couple minutes to get that together. Okay? All right guys. We only went one minute over. That’s pretty impressive. Thanks for sticking around guys.
Hernan:That’s not bad.
Bradley: Cool. Everybody good?
Marco: Pofu Live.
Bradley: That’s it.
Hernan:Come join us.
Marco: That’s all I’m going to say. Bye everyone.
Bradley: What’s your position, right?
Marco: Right.
Bradley: All right guys. See you all later. Thanks.
Marco: All right. Bye.
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 201
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Announcement
Bradley: We’re live.
Adam: All right welcome everybody to Hump Day Hang Out’s gone mobile here for episode 201. I’m broadcasting from my car somewhere in the hills of Pennsylvania, but we got almost the rest of the team, it looks like Hernan maybe was busy today but let’s do our thing and go through and say hello to everybody. So Chris how are doing?
Chris: Doing good, excited to be here.
Adam: Awesome, Bradley how you doing man? This is weird, usually you’re the last person on my screen but today you’re in the middle so how you doing?
Bradley: Must be because of the mobile device, I’m doing well. Busy, been working hard on content for Pofu Live as well as a product that we’re launching on October 1st so kind of like neck deep in content production again which is really cool because I like that kind of stuff so I’m excited about the few weeks.
Adam: Nice, nice. Marco last but not least, how you doing man?
Marco: Hey what’s up man? Just had a really bad rainstorm. Not as bad as some of you guys are going to get on the east coast, right? Down south. My prayers go out to all you guys. Hope you’re all safe. Get the hell out if you’re in one of those zones. Don’t say, “Oh, this is going to pass me by.” Get the fuck out. [crosstalk 00:01:16].
Bradley: My sister Hilton Head, South Carolina which is an island.
Marco: Yes.
Bradley: And she’s … even though the governor of South Carolina said evacuate the coastline, so to evacuate. She said, “No. I’m staying.” She’s got two kids, I keep telling her she’s stupid. She says she’s going to ride it out.
Marco: Ed [Gelba’s 00:01:37] in South Carolina talking about [crosstalk 00:01:39].
Bradley: Yeah. He’s in Bluffton, that’s right. That’s adjacent to Hilton Head.
Marco: Yeah. Well, anyway guys. We’ll be thinking about you. Sending prayers your way. Lots of good energy. Hopefully this’ll just pass by, it won’t be as it’s looking. But anyway, having said that, busy as you know, mgyb.co. We’re getting that together. Putting the shop together, done for you services of course. And just a lot of stuff. We keep adding products and services in there just to make everyone’s life easier. And then of course, I’m on my next gen stuff that I’ve been working on. It’s been two years. Two arduous years of just trying to work it out. Anytime you try to automate it and Chris will back me up on this. API changes and then everything goes all to shit. And then you have to go in …
Bradley: Got to tweak it.
Marco: … right. You got tweak it. You got to fix it. Comply with whatever the APIs requesting or how you’re supposed to do the call or whatever. And then it’ll happen again until you get into that sweet spot or you get trusted enough where sometimes you can bypass some of the smaller shit that happens. At any rate with there, we hit the sweet spot. We’re really getting some really good results with what we’re doing and it’s something that we’ll be talking about. I was hoping for Pofu live, not going to happen. But I think we’re going to have a very merry Christmas.
Bradley: All right. We hit the sweet spot of the G spot. The Google spot, is that it?
Chris: [inaudible 00:03:24].
Marco: Actually, we did one better because we did away with the me to hit the G spot. No [inaudible 00:03:35].
Bradley: There’ll be men lined up for that.
Adam: Pulling this conversation back [crosstalk 00:03:44]. Back down. I wanted to circle back to Pofu live and let everyone know. We’ll put the links up there if one of you guys can do that for me since I’ll probably … you try to do this on my phone and then end up hanging up or something, but Pofu Live tickets are going. We are limiting it to 25. We do have some opening left. Now is a great time to grab your tickets. If you have any questions just fire off an email to support it’s semanticmastery.com, but we’re really looking forward to that.
We’re starting to lay down the schedules. Those of you who have already bought your tickets, we’re going to be having some information going out to you in the next week or two with some of the details. And then moving along as well on that, those who are new today and watching us. First of all, thanks for listening to some weirdo in his car that you haven’t watched yet. Thank you for watching us, Semantic Mastery and checking out Hump Day Hangouts. We do appreciate it. Come here, ask us questions. Digital marketing, SEO, whatever it is. If we can’t answer it, we’ll always point you in the best direction that we can. And if you are new, go check out the battle plan. That’s the best place to get started, and if you’ve been listening to us for a while and you’re thinking about it, come join our MasterMind. There’s a multitude of reasons. I’m not going to go into them right here.
Bradley, I think you were going to talk a little bit about some stuff maybe that was going on in the MasterMind, but we’ve got a lot of people doing a lot of really exciting stuff and we’re looking forward to some of them coming to Pofu live and helping them take their stuff up a notch whether they’re going from starting an agency or starting their own business or growing what’s existing. This stuff is getting pretty exciting and we’ve had a lot of members had a lot of real growth this year, especially in 2018.
Bradley: Yeah. Yup. Okay. So, do we have anything else to announce or can we get into it?
Adam: Good on my end. You guys good?
Chris: Yeah.
Marco: Yeah.
Bradley: I was going to just elaborate slightly on the Pofu live stuff and the MasterMind as well. So, yeah guys Pofu live is going to be a great event. It’s going to be our first one, but we’ve got a lot that we’re going to be sharing. We’ve got a very specific format on what we’re going to be doing, which is a simple process for how to grow your business like how to first prospect and get clients. Number two, how to fulfill. Number three, how to scale so that you can literally become a business owner instead of self-employed, right?
Self-employed is what most of us are including myself even to this point. And self-employed is certainly better than being an employee of … working for somebody else, but when we do most of the work ourselves, we’re just basically working a job. It’s a job where we’re our own boss and that is, again, so much better than working for somebody else I get that, but we still have to trade hours for dollars. In other words, we still have to do the actual work most of the time in order to get paid. And we’re trying to develop our businesses into a point where we can remove ourselves to where we have automations in place and keep personnel in place to be able to still run the business to generate revenue without us having to be there on a day-to-day basis, right?
And that’s essentially what Pofu live is about is how to get to that position with your businesses and that’s why we’re trying to keep it to 25 people or less because we want to actually give a lot of individualized attention to our attendees. In part, when you sign up to attend Pofu live, you’re going to go through a survey which is going to get you thinking about your business ahead of time. It’s got to be completed when you come to the event. And it gets you thinking about your business and developing a business plan if you don’t already have one. And I bet most of you probably don’t have an articulated business plan, right? Most of you probably have not done that.
It’s something I’ve struggled with throughout my career as well. I always have some vague idea of what I want, and I think, “Oh, no. I know what I want. So there’s no sense in me writing it down, right?” Defining it. But in all reality when you don’t have something very concrete like a road map, which is what an executive summary or a business plan really is. It’s like a road map, which helps to kind of keep you focused and working towards what your goal is. But when you don’t have that to reference or refer to often, then it’s easy to get blown around by whatever winds are in the industry at the moment. If that makes sense?
Meaning, I know we’re marketers, we always get opportunities presented to us via email and social media groups, all kind of stuff where, “Hey, this is the next big thing. You can make a million dollars doing this, and you can crush it doing this and doing that.” So, we always go chasing these freaking shining objects or these new methods because we’re opportunity seekers. And we never actually fully commit to one particular method that makes us money. And that’s where I think a lot of us have, including myself, have allowed my business to fail or not succeed as quickly as I would like it to because I’ve chased other opportunities instead of really zeroing in, focusing in on one particular method until I get it to work and produce revenue consistently and to the point where I can remove myself from that day to day operations and have it produced, right?
So, I mean, even if you have something that’s working for you and you’re making money, if it’s you doing it all the time, the next logical step is for you to automate it or outsource it or a combination of both so that you can still generate revenue from that, but not have to do it yourself. Then if you want to learn something else, you certainly can and you’ll have the ability to do that because your other method is making you money because you got a process in place, right? And so that’s essentially what Pofu live is all about.
And speaking of that specifically, I’m developing a process right now. I’m been working on it for two day straight now again, two full days for a very specific method for building your own lead generation assets as well as your own agency. It’s kind of a unique way of approaching it. I’m developing that out right now and there’s going to be two versions of the training. The full training with all the process docs, everything that I’m training my own virtual assistants to do right now so that I can do exactly what I just said, which was remove myself from this process and still have it generate revenue. That’s going to be revealed at Pofu live, but there’s going to be kind of a watered down version of it, or kind of like a condensed version, or a more simplified version that’s going to require a lot more manual work. It’s for a solopreneur. Essentially that’s going to be the same method, but for somebody that wants to do the work themselves, which I don’t recommend, but if you’re just getting started it’s a good way to get started.
That’s going to be coming available in a product we’re launching called Local Lease Pro, which will be included in a bundle that we’re … it’s going to be included in a Side Hustle Toolbox is what it’s called. That’s launching on October 1st. Don’t have a lot of details for you guys just yet. We will in about another week or so, we’re going to start mailing out that. We’ll have more information about it, but for those of you that want a glimpse into the method that I’m talking about without coming to Pofu Live, that’s where you’re going to be able to get it.
And I would highly recommend that you all mark your calendar for October 1st when the Side Hustle Toolbox comes out, it’s going to be a great product. We’re going to sell it outside of the bundle, $299 if you’re a MasterMind member you’re going to get it for free. If you’re not a MasterMind member you’d have to pay $299 or if you buy it as part of the bundle, which is the Side Hustle Toolbox, it’s going to be like $100. Don’t quote me on that. I don’t know what the final price is yet, but it’s somewhere around $100 and there’s a reason why we’re doing that. So, we’re going to promote that around October 1st. We’d highly recommend that you guys pick that up. It’s going to be inexpensive.
I can’t speak about everyone else’s product that’s going to be part of the toolbox because I have reviewed them all, but I can tell you ours alone is worth the price of admission. And so anyways, I’d encourage you guys to come check out Pofu Live and also mark your calendars for that. You guys want to add to that at all before I move on. And by the way Hernan snuck in. What’s up buddy?
Hernan: Sorry about that. I truly sorry, but I’m truly excited and I hope to see you guys in Pofu Live. We have some really good stuff coming up. I’m really excited. I’m really looking forward to listening to each of you guys because you have some really good stuff to share. I’m actually … I have the privilege of getting to know firsthand what you guys are going to be talking about. It’s going to be pretty amazing.
Bradley: That’s awesome. All right. I think we’re good. We can wrap it up.
Adam: Yeah. Let’s do it. Let’s get into it.
Clarification On Poking Rank And Rent Video Campaigns
Bradley: All right. Yup. Okay. Tom’s up, what’s up Tom? He says, “Hey guys. Bradley on episode 200 last week.” I know, now hard to believe we’re at 201 already. He said, “You answered a question on the rant and rent video model and you mentioned running the same poking campaign every month. I want to make sure I understand you correctly. When you run the same campaign every month, do you use the same videos or create new ones every month?” No. Use the same one’s Tom. Here’s the thing. It’s a turn and burn strategy, okay?
So, a lot of the rank and rent models are about ranking a video or a couple of videos, a handful of videos and in maintaining those rankings. And that’s certainly possible. I’ve been doing it for years. I’ve got some videos that are still producing revenue for me because they’re rented out or leased out or I’m doing SEO services for a clients video. So, I’m not renting it, but I’m actually … they’re paying me to maintain the rankings for those videos. And I’ve been doing those for years. I’ve still got some of them … some of them that have been earning revenue for years.
However, there’s always an issue with that, right? The problem with that can be that the video can be … it can slip in the rankings, Google could decide that that particular keyword, it doesn’t like having videos on page one anymore. We all know that that happens from time to time, and it’ll push it to page two and it’ll make it virtually impossible to get it to stick on page one. There’s a number of things that could happen, right? And if all of your revenue is tied into one video, right? Or a couple of videos, a handful of videos, and you lose that one video or it drops in rankings and then the client is calling you and asking you what’s up? Or if it’s a lead gen video, it stops producing leads, whatever the case. In your case, you’re saying rank and rent. So, you would be leasing the videos out. Well, somebody’s not going to want to rent or pay a monthly lease fee for a video that’s not ranking and producing leads, right?
And so again, you can go that route. It’s certainly possible. I’ve done it for many years, but what I found is that it’s easier when you have the process in place. If you got a good industrial strength video marketing tool, and they’re a dime a dozen now guys. They really are. There’s a couple that we suggest. My favorite tools are Peter Drew’s tools for like software stuff. I don’t run most software guys, I hire that stuff out because I don’t enjoy playing with software. It’s just too much of a learning curve and too time consuming, but that’s part of the reason I like Peter Drew’s tools and I do run … a matter of fact, I got one running in the background right now as you can see.
I’ve got one right here running in the background. One of Peter Drew’s tools and it’s because I use his tools because they’re simple, right? So, for video poking, I would use something like Live Rank Sniper. If I was going to be doing a bunch of spam videos targeting a bunch of keywords and having actual videos there instead of just place holders, to Live Rank Snipers like place holders, it creates scheduled live events, but there’s not an actual video there. It will rank, it will rank a video thumbnail, but it won’t have an actual video there. So, when someone clicks on it, it just is the live events, or events starting soon screen. If that makes sense.
So those are good for identifying keyword opportunities, but something like Hangout Millionaire is much better for actually uploading videos, right? So, actually upload videos to YouTube. So, that’s a good tool. If I was going to run it myself, I would run Live Rank Sniper or Hangout Millionaire. However, there’s also another really good tool by Abs Rabie called Video Marketing Blitz. And there’s a tool inside that suite of tools called the The Video Keyword Prospector. That’s what I’ve trained … excuse me, one of my Vas to run. He runs it damn near full-time. He works for me full-time, but it’s one of his primary job functions. And so he runs that tool all the time.
I’m telling you about that because that tool is great, but it has a learning curve, quite a learning curve. Once you get the hang of it, it’s super powerful because you could add … for example, we have at any given time 50 YouTube channels connected to that tool, so that when we take a video … and this is now getting to the heart of your question here Tom. We use the same video over and over and over again because it’s getting uploaded to 50 channels. So, in other words, if we’re going to take a keyword or a set of keywords and we’re going to target an area, right? Like a radius. So we’re going to cover all the cities or town names within a specific radius from the business location and there’s a handful of keywords, let’s say two or three keywords.
Let’s say we got 30 locations we want to target and we’ve got two keywords that we want to target. So, that gives us a total of 60 combinations. So, what we would do is take one video, would optimize it, and then we would upload it and you can see in the background I still got tools popping up. We would optimize it and then use the Video Marketing Blitz tool to upload it, that same video to a whole bunch of different channels. And guys these are channels without syndication networks. I’m not trying to shoot myself in the foot here and tell you guys you don’t need syndication networks. If you’re building a channel that’s going to be like a money channel or something like that, you absolutely want that. But what I’m talking about now is a specific turn and burn strategy.
So these are just channels that we buy, phone verified accounts, we buy, and then we add them to the tool and it’s all done via API, so you have to create API tokens. That’s why I said it’s a bitch. It’s time consuming to set up, it’s a bit of a learning curve, but once you’ve got it down pact, and I don’t recommend that you do it Tom. I would recommend, I would recommend that you hire it out. Hire a VA and train them how to do it. But then that same video will get uploaded to, let’s say 50 channels. And 50 channels that don’t have syndication networks. They’re just orphaned accounts, right? They’re just double phone verified YouTube accounts. They don’t have connections to anything else out on the web. Well, a lot of those videos will rank. So like I said the example I was using, two keywords, 30 locations, that’s 60 keyword combinations, right?
So, out of the 60, my VA will run the campaign and he’ll come back and there’s an option to run the rank checker to have it pull back all of the URLs on page one only or page one and page two of Google for each individual keyword. I always select just on page one only. I don’t care about what’s on page two. Some people say, “Okay, well it’s on page two with a little push I can get it to page one,” maybe so, but I’m not worried about that. Out of 60 keywords that I would test, my VA would run the campaign and he would test them for me. We’d come back with say … and it varies guys obviously depending on where you’re targeting and such, what keywords you’re targeting, but on average for a normal campaign I would come back with 15 to 20 keywords. So, almost a third of whatever my overall initial attempt was will come back as ranked keywords on page one. Somewhere in that range, like 25 to 30, 25% to a third to 33%. Somewhere in that range, right?
Don’t quote me on that, that’s not always the case, but the vast majority of the time that’s what we get back. So, now we got 15 or 20 keywords that we could contact that prospect and say, “Hey, look. We could rent you the one video for one keyword, and it’s going to cost you,” whatever your rental fees are. As I’ve mentioned many times in the past, when I did this, a lot of wholesale SEO services for a video production company locally I would charge $100 a month per video or per keyword essentially. And they would charge the customer $250 a month to maintain those rankings. So I was making $100.
You could charge that, or you could say to … do the same campaign, right? Without having to worry about really maintaining rankings because now you’ve just run 60 keywords. Let’s say you got 15 of them back ranked on page one. You contact that same prospect say, “Hey listen, I’ve got 15 keywords videos for,” … 15 keywords that are ranked, “right now on page one. It’s likely that they’re not going to stick, but they will stick for at least a few weeks. What I propose is I rent you all of these videos, every one of them for say, $200 a month.” And guys I’m just pulling a number out of the air. You should price accordingly. Price by what you think you can get for them and all of that.
But my point is say, “I’ll give you all 15 of these videos for $200 this month. Then next month you pay me another $200 and I’m going to run the campaign again,” because some of those videos when that first month are going to drop. Some of them are going to be … some of the channels might get terminated, that happens. Some of the videos are going to get pushed way, way down. So for maybe page one they might drop out of the top 10 pages. That certainly happens, but out of those 15 videos there will likely be a handful of them, a few of them that are still ranked at the end of the first month. And now the second month comes you redo the campaign again, the same video, it’s going to be uploaded to a bunch of different channels again, right? Maybe even sometimes the same channel, but there’s a way to [uniquify 00:20:56] the videos, the tool does all that stuff.
And so the next month you charge the same price again, you hit the same 60 keywords again, or you could even switch it up and do another … let’s say you did 30 locations times two keywords before, now you do those same 30 locations times a different two keywords, right? So now you’ve got a another roughly 15 to 20 or so videos that are ranked for this client for this month. And at the end of that month, a lot of them will have slipped out off of page one, but you’ll still have a few left. And then in month three you do it again for another set of keywords or the same set all over again.
So, my point is what happens over time is you start to accumulate more and more of the rankings that stick and it helps you identify … remember I always use video SEO as a foot in the door strategy to upsell clients on more … on a whole suite of digital marketing services. So, local maps SEO, GMB stuff, PPC, content marketing, all the other stuff. And so my point is if you can provide on a turn and burn basis something like this, which is a reoccurring campaign. It’s not one campaign that you maintain over and over and over again. It’s a reoccurring campaign. You run the campaign over and over again once per month, right? And so now you can … I found that it’s a great way to show the client that you can get them results from other keywords, a lot of times stuff that maybe they didn’t even think would produce results. It also will teach you about where the opportunities lie because you’ll be able to track which keywords are producing more results if you set up tracking properly. If that makes sense.
So, then you know what to optimize for with more traditional assets such as publishing web pages or web twos or whatever it maybe be. So again, it’s the same video. That’s why I like this strategy or this method because it’s simple and it’s something that you can … as far as maintaining … there’s a lot of variables guys you know that can affect the ranking of any one particular page or property, in this case a video, right? So, instead just do a lot more in volume. Now, if you guys been watching Hump Day Hangouts for anytime at all, you know I don’t typically promote turn and burn strategies, but for videos I think it’s a good idea. I wouldn’t do it … I’m not crazy about the mass page generator sites and all that stuff because it’s a lot of work and they take forever to index, but videos is different, right? Videos index rather quickly. They typically rank rather quickly, and unless they have syndication networks and a bunch of back links and engagement signals to them, they start to slip.
So, that’s why you just redo the campaign every month, right? Because they have a limited time shelf life. A limited shelf life so to speak, but to just do it over and over and over again every month. And it’s a great strategy. But this is again, Tom, I don’t recommend that you do it other than maybe perhaps to really develop the process out for your own business and then hire the shit out, don’t do it yourself, right? You can train … RVA, we pay them $150 a week, so $600 a month, and he runs … he works 40 hours a week and anytime I need, what we call a video carpet mom campaign done, I just contact him and I give him the details and he runs it. I send him a video file … and by the way you can get an idea of kind of what our campaigns look like at mgyb.co, our store front, make Google your bitch dot C-O, mgyb.co. We have video carpet bomb campaigns in there. And that’s essentially … that’s exactly what I just told you to do is what we have in there.
So, here’s something you can think about Tom, instead of buying the tool yourself and learning how to do it and then teaching a VA how to do it and hiring a VA and all that. You could technically have us do it at MGYB, right? You go order a video carpet bomb campaign, cost you $100, and you could sell that for $200 or $250 to a client. Does that make sense? So, in other words, you could literally go out and just sell this method and if you price it accordingly … let’s say you charged a client $250 a month to rerun this campaign for them every month and you hired out from us for … what’s the price on that Marco? I think it’s $97, right? For the Video Carpet Bomb?
Marco: It depends on the radius. 10 miles is only $25. If it’s 20 miles then it’s $99.
Bradley: There you go, $99. So, that’s my point. You could literally hire us to do it and it cost you $100 and sell it for $250, make $150 a month profit and not even have to do the work. All you have to do at that point is data entry, right? Which is submit details for us to do the work for you. So, again, totally however you want to do it. If you want to make a business out of this, Tom, then I would recommend that you hire a VA and buy the tool, and then train the VA or have the VA learn how to use the tool because then, again, for $150 you have somebody, per week, working for 40 hours per week essentially running the tool for you nonstop. Think about that, if you’re selling these campaigns at $250 a month, instead of paying us $100, which is a great strategy if you don’t want to go through the process of learning the tool, go through all that time, that effort, all that stuff.
You could certainly hire us to do it, or if you’re going to make a business out of it like I said, in order to keep costs down, you hire an in-house video marketer, right? You could train them to do it yourself. Right? And now they’re going to work full-time just running campaigns for you that you can go out and monetize. So, there’s a lot of potential there. That was a good question by the way.
Do You Use The Same Videos When Running Similar Rank And Rent Video Campaign Every Month?
Let’s see. It says, “You’ve mentioned you could end up with several videos ranked for the same keyword, which confused me a little since I can’t see Google ranking the same video twice?” No. What I mean by that is the same video targeting … it’s the same video. but you’re targeting multiple variations of the keyword. So, I’ll Tree Services for an example guys. There are five main keywords in the Tree Service industry. There’s more than five keywords, but there’s five keywords that produce consistent traffic. My top rated five keywords are, and in this order of priorities, tree service, tree removal, tree trimming, tree cutting, and arborist services, right? Or arborist service. So, there’s the top five keywords. So, my point is, is if I’ve got 20 locations, and I’ve got five keywords that I want to target, I literally have 100 combinations there. And it’s the same video that I’m going to use for all 100 keyword combinations, right?
So, the same video could rank for multiple keywords. It’s the same video, it’s not the same video URL guys, don’t let me confuse you. It’s the same video file, but uploaded to multiple channels.
So, each individual keyword has its own individual unique YouTube URL, okay? And so what happens is, there are … for example, there are variations to tree service, tree removal, and tree trimming, tree cutting, right? So, some variations would be tree removal service, tree trimming service, tree cutting service. So, if you target some longer tail keywords like that then you’ll end up … sometimes the video will rank for multiple keywords. The same URL can rank for multiple keywords because of the longer variation, right? So, it’ll rank for combinations, shorter combinations of the overall targeted keywords set, or keyword phrase, excuse me. Okay?
All right. Plus, if this is an ongoing marketing campaign I imagine if you use the same video, your YouTube channel would be full of the same video listed … yeah. But that’s why you don’t use the same channel. Use multiple channels. That’s the key to that particular strategy, right? I don’t recommend ever using the same video over and over and over and over again on one channel. I know there are some products that do that, one of the products we’ve promoted in the past is Bill Cousin’s rocket video ranker and it does that. And it works too, but that’s also a turn and burn strategy. So, it basically takes the same video and uploads it to one channel, but you can target 30 keywords at a time, but it’s the same video to the same channel. And so what I found is it definitely works and it works quickly, but I found a lot of the times those channels end up getting terminated or kind of like sand boxed.
It’s interesting, but they don’t get completely terminated by Google, but the videos just don’t show in search in the index at all. It’s kind of weird, but I’ve seen that happen several times. Again, it’s another turn and burn strategy. It just depends on how you want to do it. The particular turn and burn strategy for video marketing that I like is what we’re calling The Video Carpet Bomb, and that’s what we’re talking about here. And by the way, that was Randy James came up with that name. I’m totally giving him credit for that Video Carpet Bomb name because he was the one that came up with it. But anyways.
Is There A Limit To The Number Of Times You Can Use The Same Video And Keyword For The Rank And Rent Campaign?
Lastly, “Is there a limited number of times you do this to a point where Google simply refuses to rank your video for the same keyword?” Well no because again, you’re using different channels all the time. If you try to do it the same … try to target the same keyword from the same channel over and over and over again, yeah there’s … I mean, it’s possible that that could happen. But since you’re using different channels it’s not like Google’s going to black list any video from appearing for a particular keyword, right? They might not want to show it on page one, but they’re not going to say, “Okay, this keyword … we’re no longer going to show videos for this keyword.” At least I don’t think they do that. That’s a great question, Tom.
Why Do You Like The Power Suggest Pro As Your Keyword Tool?
Anyways, Dan’s up. He says, “Why is Power Suggest Pro your favorite keyword tool?” Because it’s simple, Dan. It’s a very, very simple tool and that’s what I like about it. I like easy. “Can you explain a little bit about how you use it to get the most out of it? I’ve heard Bradley say he loves it, but does anyone else use it? Do you use it in conjunction with any work flows or other tools? Thanks.” Okay. So, yeah. The process that I’ve always kind of … well, not always, but for the last several years now. I always do a very simple process for keyword research, and it starts with Google trends. I go to Google trends and search. I adjust the settings in Google trends depending on what kind of data it returns. So, for example, by default it’s usually, I think, the last 12 months. Let’s just go take a look real quick.
Sorry. I think by default it’s the previous 12 months. So, let’s just use tree service as an example guys, since we were just talking about that. Yeah, okay. So, 12 months, and obviously it’s set based upon my IP location for United States. It’ll be different for people in other countries, but what I’ll do is … what I like about trends is I can go in and determine based upon geography. So, for example, we have … United States was in here. Let’s see, US. But if I wanted to go to specifically to Virginia, I could just start typing in Virginia, and I could say, “Okay look, I want to look at what are the top search phrases or search activity that are related to this seed term of tree service in Virginia over the past 12 months.” And sometimes you won’t end up with a lot of results because we’ve narrowed the geography and we only have a short timeframe. We’re looking at the past 12 months.
So, in that case, for example, this is showing rise. I’m not going to spend a lot of time on trends because that wasn’t your question, but I just want to give you guys a quick overview so that you understand kind of my thought process or work flow on how I do keyword research. So, if we come over and take at top, rising is showing significant increase in search interest for that particular phrase within recent history. I don’t know what recent history is, I don’t know what the specific parameters are for that. I don’t know if it was the last 30 days or last 90 days or what. I just know that it means in the recent history it’s had a significant increase in search interest. Okay? But top is showing the keywords that are historically related to the seed term, okay? So for the past 12 months in this case, these are the keywords that are most closely related to the seed term of tree service in Virginia. Does that make sense?
So, these are the search habits of people in Virginia that are looking for tree service related keywords and these are the keywords that come up typically. Okay, you’ll see a lot of brand terms in here. If I would’ve done something like tree removal, in fact, you can compare terms by the way. If I do something like tree removal, you’ll see less brand terms there, right? So if we come down and say look at top, or excuse me, top, you’ll see now look there’s not a whole lot of data here. I was just talking about this earlier guys, tree removal and then tree removal service, right? So those are similar type keywords. So you’ll see that there’s not a whole lot showing up here. So what I could do is I could extend my timeframe. So if I go from past 12 months to let’s say past five years. Now all of a sudden we’ve got a lot more data, right? So now we can come back over here and look at top and you’ll see that now there’s actually eight keywords, which still isn’t a whole lot considering that’s going back five years, right?
On this one it’s showing 10 keywords. And that’s … hold on. That’s rising. If we go to top, it’s 11 keywords. Okay? So, the last things that you could do is back it all the way out to all time, 2004 when they started Google trends to present, and then you’ll have even more data. So, if we come back and take a look at this again. Now, remember this is still … okay, so not much more, just one more. But you can see that this is still only Virginia. And so what happens … and by the way guys, I was targeting the entire state. If I wanted to get hyper local, I could.
For example, if want to target … you could see it here, Charlottesville. If I wanted to tarted Charlottesville specifically I could, but what I found is when you narrow geographic targeting that much you end up with a lot less results. So, I always recommend … first, I usually don’t go … I try to keep it to past five years as my timeframe and I usually go to state level right off the bat because I found that city levels … now obviously if you’re in a big metropolitan city like New York City you should have a lot of data, but for me I usually start at a state level tree service don’t have a whole lot of keywords associated with that industry.
So anyways, I’d go to Virginia, but if you end up finding out by increasing the timeframe and that you’re still not getting the amount of keywords that your … you’re not getting a lot of good results back from this tool, then I would recommend that you start broadening your area too, right? And you could even go to the United States level, right? Because there’s still going to be similar search queries no matter where you are in the United States. If you see now there’s a full 25 queries there, right? So, I would probably … that’s past five years. If I wanted to … and guys, that’s why I said I play around with these even when I’m doing keyword research just to see how things change based upon time and geography. Okay?
So, that’s step one. I don’t want to spend too much more time on this, but step two is I always like to take these keywords and then … oh, by the way I just copy the keywords or put them in a text file or a spreadsheet, typically I use spreadsheets. And those become my seed terms that then I use to go search using Power Suggest Pro. Power Suggest Pro, one of my favorite tools of all time. I don’t know what happened there, but who cares? Let me move this off to the side guys, standby. So, Power Suggest Pro should be opening up here in a second. And let’s just say we wanted to … let’s go back to Virginia.
It’s a big question though. All right. So we’ll just use tree removal service. So, in this case now, this type of a keyword is … because it’s local. It’s a local intent keyword, you’re going to see that all its going to return is whole bunch of localized type search queries, but if I said tree removal service VA or something like that, and I click search. You’re going to see it’s going to start pulling back all these returns now for tree removal service. These are coming out of auto suggest. So, these are Google suggested phrases for tree removal service A, tree removal service B, or tree removal service VA, and it’s essentially like a wild card in there and that’s why because it’s basically saying return all the suggested phrases that are associated with tree removal service in Virginia. And if you take a look at that you see that very quickly it spit out all these different keywords that are showing up in search Google suggest that are localized or local search intent keywords. Right?
So, now I know that these are all keywords that are very … these are traffic producing keywords. Why are they traffic producing keywords? Because they’re in Google suggest. Think about that guys. When you go to Google and you start to search on a desktop, which by the way, about 70% of all traffic now comes from … or all search traffic originates on mobile devices guys. So, desktop search is becoming dinosaur, but regardless, let’s just say I … say tree removal service, and if I could just spell for a minute. Here’s all these suggested phrases, okay? You see that? By the way, near me keywords guys, those are huge. They’re absolutely huge right now because of what I just said, 70% of all mobile searches are originating on mobile devices. Near me keywords pop up in suggest, instantly they’re almost the first thing that come up in suggest.
Well, remember on a mobile device guys, when you start to use Google you all know what happens on a smartphone, which is what 99% of the population has now, right? When you start to do a search on a mobile device, half the screen is taken up by the keyboard, and the other half the screen as soon as you start typing the search query in, Google suggest takes up the other half of the screen and suggest the search queries, right? Recommended search queries. And because it’s on a mobile device, it’s so much easier to tap a closely related recommended search query than it is to finish typing out your search query, right? On that little shitty keyboard.
And so my point is, there’s a ton of traffic to be had from mobile devices because of suggest. And all of the phrases that pop up in Google’s … excuse me, Power Suggest Pro are phrases directly pulled from Google auto suggest. So, they are traffic producing keywords. Don’t worry about whether the Google keyword AdWord planner or long-tail pro or any of those other stupid keyword tools out there that have a million bells and whistles that give you all these competitive metrics, don’t worry about whether they say they’re search volume or not because if it shows up in suggest, there’s search volume, period, end of story. Period. And remember the keyword tools rely on the Google keyword planner for search volume metrics. Search volume metrics from the Google keyword planner are AdWords, or Google ads keywords, they’re for pay-per-click. They’re not the same as SEO based keywords guys.
So, even though the search … the Google keyword planner may show … if you spit out all the keywords that you wanted from here, let’s say that you wanted all these, again, just for example sake, if you spit all these out and you entered them into the Google keyword planner to look at search volume data, many of these keywords are going to say, “No search volume at all.” But that’s bullshit because if they’re in suggest you will get traffic on them, especially from mobile devices, period. So that’s why I love this tool guys because again, look it’s real simple, it doesn’t give me a bunch of … it doesn’t give me any competitive metrics. I don’t need all that stuff. All I need to know is which keywords produce traffic, and these keywords produce traffic. And it does it really quickly.
There’s not learning curve with this tool at all guys. I mean, you can play around with some of the settings and stuff, you’ll get different results whether you use suffix A to Z or suffix AA to ZZ or if you do recursive yes or no. There’s different search engines that will scrape all of these, produce suggested results so you can select if you’re doing YouTube marketing, if you’re specifically targeting Yahoo or Bing, I don’t know who does that, but if you did you could find additional keywords from them. There’s Amazon, Ebay, there’s all kinds of stuff, right? I typically just use it for Google and YouTube.
But it’s a great tool guys and for years now … I stopped paying for all those really … there were keyword tools that we’ve used at semantic mastery that literally cost us $800 a month. No shit. $800 a month to use a keyword tool. And I stopped using those tools for this one. I think it’s $77 one time fee. I think we have a link somewhere that allows you to get for $57 if you want to drop that on the page somewhere Adam or anybody.
Anyways, sorry I went so long on these two questions, but they were two really good questions that I really wanted to get out to you guys. So, this one here, like I said guys, it’s a simple tool I use all that. Finally, what I will do though … even though I mentioned the keyword planner is an AdWords tool, I do still like sometimes to try to determine if there are search volume data for some of the keywords even though I know there’s traffic on them, whether the keyword planner says it or not. Why do I want to know? Because if there’s search volume data in the keyword planner it’s likely that people are bidding on those keywords.
So, by taking my list that I accumulate or that I generate from my research from first using trends, second using Power Suggest Pro, then I can go enter my finalized list of keywords into the Google keyword planner and look at search volume data so that I can determine which keywords that people are bidding on for AdWords or Google Ads now because I now I know that those are the ones that are likely the most profitable keywords, right? Because if people are bidding on them there must be money there, or else if people aren’t bidding on them it’s typically because there’s not … they don’t produce any revenue, if that makes sense. Okay?
Also, you could find some additional keyword suggested ideas through the keyword planner after you’ve done this initial research. That’s a great question. To bad we’re not giving shit away.
Marco: What I have for this is that when you start broader, right? You can get just so many keyword ideas from Power Suggest Pro, but by digging into each category … if you want to consider it a category. You won’t get categories, but you’ll know. If you’ve done keyword research long enough, you’ll know what’s a category keyword and what’s a supporting keyword. And so you could just dig and dig and dig and what I’ve found is that you come up with just thousands of keyword ideas and then from those you can cherry pick the long tails so that you can start ranking right away and you can start producing traffic to the website and it’s likely to become people who convert. I mean, it’s really, really powerful to use that way. It’s one of the ways that we use it in our keyword research. I mean, we dig down into whatever people give us as the niche and use Power Suggest Pro and then just keep digging and digging and digging and digging. Sometimes you end up with thousands and thousands of keywords man.
Bradley: Yeah. I want to … that’s why I just started to demonstrate this as you were talking because for example, I just put “how to cut down a tree,” right? Guys, I don’t even have recursive on. Recursive means after it searches and it pulls back all of the results, it goes back and then searches each one of the results again plus the suffix A to Z, if you have suffix added. So, it’s like what Marco just said, sometimes this thing will spit out 3,000 keywords, it’s ridiculous. And the thing is, especially when you have recursive on, which I don’t because it could run for several minutes if that’s the case. But when I have recursive on you’ll see like for example, how does a … how much does it cost to just cut down a tree? How much does it cost to cut down a queen palm tree, look at how specific some of these search phrases are coming out, right?
Now, if I have tree service site and I’m in an area that has palm trees, then it’s likely that there’s search queries … remember, this is a suggested search queries guys, how much does it cost to cut down a queen palm tree? That means when somebody starts to type in queen palm tree or cut down a queen palm tree, in fact let’s just go take a look at it. We’ll say cut down a queen palm tree. Cutting down a queen palm tree, all that, you can see those type of keywords come up and suggest and before somebody even finishes typing it out, they’re going to say, “Oh, well there you go, that’s close enough.” Right? And so that’s what I’m saying. There’s traffic on those keywords and look at how long some of those are. And then if I have recursive on, some of them come back even longer. It’s crazy.
I have seen full on sentences as search suggested search queries that have come back in here, and those are absolutely great topics guys or keywords search queries, right? To target with blog posts or Q&A posts and things like that because there’s so few people targeting such long-tail stuff like this. You can start to generate a lot of traffic over time by just building up. I mean, very, very simple stuff guys like how much does it cost to cut down a queen palm tree? Put that question on a blog post and answer it with a little bit of schema markup and next thing you know you end up in position zero or in on of these areas right here. Right? And you can get a shit ton of traffic from that. Okay?
So, anyways. It’s a great tool guys. I absolutely love it, as Marco said. I’ve learned over the last couple years that I don’t … I used to always just go straight to SEO stuff and I would do a ton of keyword research and I would generate literally thousands of keywords for a project before I would … and then I would just start doing SEO. Now I’ve really gotten to the point where I always start with Google Ads so that I can really pinpoint where the money keywords are, the lead generating keywords are, and then I’d start basing my SEO campaign right … I’d develop my SEO campaign based around the keywords that I know produce traffic that converts because of AdWords, or Google Ads I should say now. And then I will use this type of stuff now for content marketing to start building up the SEO presence and start generating traffic from the longer tail stuff that will trickle in little bits and pieces at a time.
So, you start to accumulate little traffic streams from these longer tail keywords, but the bulk of your traffic is going to come from just a handful of keywords, and it always does, at least in local marketing it does. The 80/20 principle absolutely applies and if any of you guys do AdWords or Google Ads now, you know that to be 100% true. Sometimes it’s 80/20, where 80% of your results come from 20% of your keywords. Sometimes it’s 90/10, sometimes it’s 95/5. And again, if any of you guys that are doing any Google Ads, you know that to be true. And so why spend a shit ton of time on a lot of long-tail keywords when the bulk … there’s a reason to do that, right? Building up silo structure and all of that so that you can rank organically for those short-tail keywords, you need to have the long-tail keywords.
What I’m talking about is initially starting off, getting your silo structure in place, using the keywords as the top of silo that you know produce traffic and results, which is what you can determine with AdWords rather quickly, which is a couple … few hundred dollars in Ads spent you can determine that. And then you can develop your SEO campaign based around those results or that data, right? And you can develop a much stronger SEO campaign right off the bat. You can map it all out ahead of time. It’ll make you’re job so much easier as in SEO. And by the way if you want to learn how to really stack keywords and everything properly, SEO bootcamp by Jeffrey Smith, by the way he’s going to be a guest speaker at Pofu Live, so another reason to come join us.
Do You Have Any Recommendations On A Good Magento Developer?
That was a long question too. Damn we’re almost out of time. Dan and Tom are the winners today. Rich is up. He says, “I have taken a job with a drop shipping firm along with other stuff and the magento developers have gone silent. Do have you have a couple you could recommend?” I do not. If anybody knows, can help Richard [Harman 00:48:34] with a magento developer please post on the event page. I don’t do any e-com stuff at all guys, so I can’t really recommend anything. Any of you all on the call, can you recommend it?
Marco: The people that I know, you’d have to have really deep pockets because magento development can into the thousands and thousands of dollars. It’s not something simple to work with, but I would suggest Upwork, you might be able to find someone in another country that would do it for a lower price if you’re on a budget for the budget that you’re looking to spend on it.
Hernan:Yeah. I do agree with Marco. Magento is like the Rolls-Royce of the eCommerce, but it’s like if you get a flat tire on a Rolls-Royce. So, it’s that type of stuff. So, yeah, I do agree with Marco and other stuff that you could do Richard is to go and ask on both the Semantic Master, Mastery Mind Facebook group if you’re a part of it. If not, you can go on the free … the Facebook group, the SEO tutorials and case study, we’re a Facebook groups or maybe in a couple of eCommerce Facebook groups, that usually helps as well. But yeah, I do agree with Marco. I tried once with Magento and it’s like meth.
Bradley: You ran away with a tail tucked between your legs, right?
Hernan:Not even once. Yeah. Not even once.
When Will You Release The CORA Reports On MYGB?
Bradley: Yeah. I don’t do e-com guys, so I can’t be of any assistance. I’ve got nothing. Jordan, “I peeked CORA reports,” what’s up Jordan, “peeked CORA reports on MGYB, that is deliciousness like a plate of tacos,” that’s awesome, “when are those rolling out?” Aren’t they available now?
Marco: Yeah. You should be able to order now. It’s not very descriptive since we haven’t added the description in SamCart, but I think you can order them since you already know what they are, you don’t need to know what they do [crosstalk 00:50:36].
Bradley: You probably should also … probably link to a example report on the page so that people can what they’re going to get from a CORA report, you know what I mean?
Marco: Yeah. That’s all coming, but I mean, we’ve been busy just adding a whole bunch of other stuff there we’re developing our own process with one of the services, which took priority and that’s being worked on. And so yeah. It’s a work in progress guys. MGYB is a work in progress. We got it out in record time and we’re just going to keep adding to it.
Bradley: Yup. Awesome. Scott says, “For Richard,” he’s got a comment for you Richard, but basically he’s saying that yeah Magento is going to cost you a shit ton of money. That’s basically what he’s saying. So, thanks Scott for your input on that.
Do You Recommend Accessing A GMB Verified Account Using Proxies?
Scott says, “Just received my first GMP verified account from MGYB, are you recommending accessing these via proxies or does it matter? Thank.” It’s your call, Scott.
Marco: Yeah. But it’s not something that we want to discuss in a free form. This isn’t a question here. Scott, ask us in Facebook. You know where to go.
How To Make A Lead Gen Site Authoritative?
Bradley: There you go. Okay. Good enough. Herovic says, “Hey guys, can you share a few strategies you can use to make a lead gen site more authoritative?” Well, RYS drive stacks are going to help. If it’s a lead gen site, it’s a verified GMB profile then that should help. If it’s a lead gen thing it likely does, but I would say in RYS, drive stack would help. Obviously a syndication network because all of those are like … every single tier one branded profile that you create is like another … it’s another validator, another entity validator, right? So, syndication networks, even if you’re not syndicating to them, it’s still powerful for that reason. It helps to validate the entity. Pass authority, especially if you interlink them the way that we teach in syndication academy or if you just purchase the done for you network, which is the much easier route to go anyways, right?
Again, RYS drive stacks, that’s going to pass authority. Doing a local PR pro method, local press release, using press releases, that absolutely helps. So, there’s just a combination of those three … obviously the local GMB pro method doesn’t really … I don’t know if local GMB pro method helps gain authority for normal like organic ranking or not because we don’t care. We’re not worried about rankings with the local GMB pro method. We’re worried about activity that generates leads. It generate engagement from primarily mobile devices, which is what the local GMB pro method is about, it’s not about ranking. It’s about producing engagement from Google, which produces results, leads. So, again, the combination of all of those things, I know they’re all our products but we have those products for a reason, they work. Want to comment on that?
Hernan:Yeah. Having a verified entity gives you trust and authority, especially when you’re verifying the entity with the very entity that’s looking for these signals, right? That’s what you’re looking to trigger, so why not? Why wouldn’t you have a transparent entity that’s you, it’s your company or if you’re name is your business. Why wouldn’t you go and say, “Here I am. I’m transparent. I’m billing my company. This is my …” Whatever information it is that you can provide and we go through all of that in great detail in our training in local GMB pro and RYS academy reloaded in the black book. I mean, this is what you’re looking for, to be more trusted and authoritative and [crosstalk 00:54:17]. Go ahead.
Bradley: I got a simple one form too that probably a lot don’t know about and Marcus probably going to be mad. But set up a G Suite account for the domain for that lead gen property. And you got to pay Google $5 a month, it might even be $10 a month now. But you’re going to pay Google $5 or $10 a month for that G Suite account, but you’re going to have a Google account on your domain, essentially you’ll have a Gmail account using your domain email in all of that, and that right off the bat is a huge authority, or entity, validator for Google. Having a verified Google on my business profile is great, there’s no doubt. But also having a G Suite account tied to the same domain that’s associated with your lead gen property is going to also help, okay? So, definitely check that out.
Guys, I use G Suite for everything now. I freaking love it because it does, it really just adds authority to the overall entity and it’s like instant authority by just paying Google. Google likes to see that guys because now they know they’ve got … they can bill you, right? There’s a billing source so they that you’re a valid entity, or a real person behind it instead of somebody that’s just spamming shit to death. If you’re willing to pay Google, so even for a lot of … my newer lead gen sites guys, I set up $5 a month G Suite accounts. And yeah, it costs me $5 a month, who cares? It’s an instant credibility. It’s instant credibility to Google. Okay?
How Do You Download A Video From A Site?
Quit This House, “How do you download a video from a site to upload video to GMB?” Just use one of … just go to Fire Fox, I’ve got a couple of them over here. Let’s see, one of them is called Video Download Helper, that’s an extension there. There’s another one that … just go to Fire Fox and search for Video Download Extension or plugins or something like that, and download and install one of them and then just go visit the web page, and depending on the app, it’s going to have different functionalities for how to download the video, but pretty much in Fire Fox you can download just about any video [crosstalk 00:56:15].
Hernan:Yeah. I have two desktop apps that I use. I use YouTube downloader because I mean, it’s really fast. And I use any video converter because I can convert the video file into anything I want. So either one of those and they’re totally free and they totally rock.
Who Do You Recommend For A Residential Proxy Supplier?
Bradley: Yeah. Okay. Wood Wine Boxes, “Do you have a recommendation for residential proxy supply or smaller number?” The only one that I know of for residential proxies is one that I’m actually using right now. If you are familiar with Browsio, it’s a service that it’s not Browsio’s service. It’s a vendor that they been promoting or whatever, but there’s a … it’s called netnut.io and they have a residential proxy service that you can buy and you pay based on bandwidth usage. I think I get 10 gigabytes a month usage for $75 because I just use the … it’s a pool of IPs that are residential IPs and every time … it’s an HTTP request proxy service.
In other words, every time you refresh a new page, it’ll pull back a new proxy from the same general location, but it’s interesting because you can refresh the page on like whoer.net and see the actual IP change. And so it’s pretty cool, but again, it’ll stay within a very targeted or very close area so that it won’t trigger reverification and stuff. I’ve been using in now for several weeks for all my BrowSEO profiles. I mean, I got shit open here, right? Bunches of stuff open right now, and I’m using that same thing. And it works really good because they’re not commercial proxies like most proxy providers, they’re actual residential.
Again, I would just go to the BrowSEO’s Facebook group … in fact, I don’t think they’re doing anything on Facebook anymore. I think they’ve got a Skype group. Try to find the access to the Skype group and then you can request … and you might be able to find some information on their Facebook group. I just think that they’ve moved the conversation to Skype, and see about that offer. That’s the only one I would recommend currently at the moment for this kind of stuff. Okay?
We’re almost out of time guys. I’m going to have to wrap it up here in a minute. I love that meme, that’s awesome. Thanks Greg. Jay says, “Marco, going to do my first SERPbased link package to a clients RYS local iframe loop and tier one’s. Do you recommend going an extra mile in providing to SERPspace G shorten links? Or SERPspace link package, or would you recommend interposting a redirect icontrols so that I can redirect them in the future?”
Marco: Yeah. Depends on how much control you want over this. If you supply your own G shorten links then video will of course, build to those. If you want to have that … switch box right? [inaudible 00:59:02]. If you want to have that switch box in place then yes, by all means. I mean, talk to [Dediya 00:59:07]. Dediya knows exactly what to do when it comes to link building. He’s been with us for three years. We started out with Bradley, but he’s been with Semantic Mastery since the beginning providing link building services in East [inaudible 00:59:21], he’s the best. He knows what [crosstalk 00:59:23].
Bradley: He’s been with me since 2012, I think. 2012 or … it might’ve been ‘13. Anyways, he’s been with me for a long damn time. No shit. And that was … who was that that asked that question, Jay? Yeah, Jay, in fact, if you just pink or tag Dediya in one of the groups, whichever group you’re in just one of our Facebook groups. I’m sure he’d be happy to answer some questions for you. Again, anytime we have any questions about spam link packages, we just ask him because he always is up-to-date with the most effective strategy currently. Okay? I don’t keep up with that shit because I have Dediya. All right. All right.
Do We Need To Supply A Video File If We Order Video Carpebomb From You?
Last question, Look Within, he says, “If we order a Video Carpet Bomb through you guys, do we supply the video file?” Yes. You need to supply the video file, the thumbnail image if you have a specific thumbnail image, which I recommend you do because remember? That’s like a little mini ad, like a banner ad. I would also … you’re going to have to give us the keywords, the zip code of the central location, which we do a radius of. And then the NAP and the target URL if you have a … so name, address, phone number, and target URL of the business if you’re promoting a local business, which is really what this campaign type is designed for, okay?
So, but that’s it. That’s all you got to do is provide us those few things, right? So, video file, thumbnail, main keywords, there’s a couple of keywords I think depending on the package level, the primary location, and then the NAP, name, address, phone number with the target URL. That’s it. That’s all you got to provide. Should take you a couple minutes to get that together. Okay? All right guys. We only went one minute over. That’s pretty impressive. Thanks for sticking around guys.
Hernan:That’s not bad.
Bradley: Cool. Everybody good?
Marco: Pofu Live.
Bradley: That’s it.
Hernan:Come join us.
Marco: That’s all I’m going to say. Bye everyone.
Bradley: What’s your position, right?
Marco: Right.
Bradley: All right guys. See you all later. Thanks.
Marco: All right. Bye.
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 201
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Announcement
Bradley: We’re live.
Adam: All right welcome everybody to Hump Day Hang Out’s gone mobile here for episode 201. I’m broadcasting from my car somewhere in the hills of Pennsylvania, but we got almost the rest of the team, it looks like Hernan maybe was busy today but let’s do our thing and go through and say hello to everybody. So Chris how are doing?
Chris: Doing good, excited to be here.
Adam: Awesome, Bradley how you doing man? This is weird, usually you’re the last person on my screen but today you’re in the middle so how you doing?
Bradley: Must be because of the mobile device, I’m doing well. Busy, been working hard on content for Pofu Live as well as a product that we’re launching on October 1st so kind of like neck deep in content production again which is really cool because I like that kind of stuff so I’m excited about the few weeks.
Adam: Nice, nice. Marco last but not least, how you doing man?
Marco: Hey what’s up man? Just had a really bad rainstorm. Not as bad as some of you guys are going to get on the east coast, right? Down south. My prayers go out to all you guys. Hope you’re all safe. Get the hell out if you’re in one of those zones. Don’t say, “Oh, this is going to pass me by.” Get the fuck out. [crosstalk 00:01:16].
Bradley: My sister Hilton Head, South Carolina which is an island.
Marco: Yes.
Bradley: And she’s … even though the governor of South Carolina said evacuate the coastline, so to evacuate. She said, “No. I’m staying.” She’s got two kids, I keep telling her she’s stupid. She says she’s going to ride it out.
Marco: Ed [Gelba’s 00:01:37] in South Carolina talking about [crosstalk 00:01:39].
Bradley: Yeah. He’s in Bluffton, that’s right. That’s adjacent to Hilton Head.
Marco: Yeah. Well, anyway guys. We’ll be thinking about you. Sending prayers your way. Lots of good energy. Hopefully this’ll just pass by, it won’t be as it’s looking. But anyway, having said that, busy as you know, mgyb.co. We’re getting that together. Putting the shop together, done for you services of course. And just a lot of stuff. We keep adding products and services in there just to make everyone’s life easier. And then of course, I’m on my next gen stuff that I’ve been working on. It’s been two years. Two arduous years of just trying to work it out. Anytime you try to automate it and Chris will back me up on this. API changes and then everything goes all to shit. And then you have to go in …
Bradley: Got to tweak it.
Marco: … right. You got tweak it. You got to fix it. Comply with whatever the APIs requesting or how you’re supposed to do the call or whatever. And then it’ll happen again until you get into that sweet spot or you get trusted enough where sometimes you can bypass some of the smaller shit that happens. At any rate with there, we hit the sweet spot. We’re really getting some really good results with what we’re doing and it’s something that we’ll be talking about. I was hoping for Pofu live, not going to happen. But I think we’re going to have a very merry Christmas.
Bradley: All right. We hit the sweet spot of the G spot. The Google spot, is that it?
Chris: [inaudible 00:03:24].
Marco: Actually, we did one better because we did away with the me to hit the G spot. No [inaudible 00:03:35].
Bradley: There’ll be men lined up for that.
Adam: Pulling this conversation back [crosstalk 00:03:44]. Back down. I wanted to circle back to Pofu live and let everyone know. We’ll put the links up there if one of you guys can do that for me since I’ll probably … you try to do this on my phone and then end up hanging up or something, but Pofu Live tickets are going. We are limiting it to 25. We do have some opening left. Now is a great time to grab your tickets. If you have any questions just fire off an email to support it’s semanticmastery.com, but we’re really looking forward to that.
We’re starting to lay down the schedules. Those of you who have already bought your tickets, we’re going to be having some information going out to you in the next week or two with some of the details. And then moving along as well on that, those who are new today and watching us. First of all, thanks for listening to some weirdo in his car that you haven’t watched yet. Thank you for watching us, Semantic Mastery and checking out Hump Day Hangouts. We do appreciate it. Come here, ask us questions. Digital marketing, SEO, whatever it is. If we can’t answer it, we’ll always point you in the best direction that we can. And if you are new, go check out the battle plan. That’s the best place to get started, and if you’ve been listening to us for a while and you’re thinking about it, come join our MasterMind. There’s a multitude of reasons. I’m not going to go into them right here.
Bradley, I think you were going to talk a little bit about some stuff maybe that was going on in the MasterMind, but we’ve got a lot of people doing a lot of really exciting stuff and we’re looking forward to some of them coming to Pofu live and helping them take their stuff up a notch whether they’re going from starting an agency or starting their own business or growing what’s existing. This stuff is getting pretty exciting and we’ve had a lot of members had a lot of real growth this year, especially in 2018.
Bradley: Yeah. Yup. Okay. So, do we have anything else to announce or can we get into it?
Adam: Good on my end. You guys good?
Chris: Yeah.
Marco: Yeah.
Bradley: I was going to just elaborate slightly on the Pofu live stuff and the MasterMind as well. So, yeah guys Pofu live is going to be a great event. It’s going to be our first one, but we’ve got a lot that we’re going to be sharing. We’ve got a very specific format on what we’re going to be doing, which is a simple process for how to grow your business like how to first prospect and get clients. Number two, how to fulfill. Number three, how to scale so that you can literally become a business owner instead of self-employed, right?
Self-employed is what most of us are including myself even to this point. And self-employed is certainly better than being an employee of … working for somebody else, but when we do most of the work ourselves, we’re just basically working a job. It’s a job where we’re our own boss and that is, again, so much better than working for somebody else I get that, but we still have to trade hours for dollars. In other words, we still have to do the actual work most of the time in order to get paid. And we’re trying to develop our businesses into a point where we can remove ourselves to where we have automations in place and keep personnel in place to be able to still run the business to generate revenue without us having to be there on a day-to-day basis, right?
And that’s essentially what Pofu live is about is how to get to that position with your businesses and that’s why we’re trying to keep it to 25 people or less because we want to actually give a lot of individualized attention to our attendees. In part, when you sign up to attend Pofu live, you’re going to go through a survey which is going to get you thinking about your business ahead of time. It’s got to be completed when you come to the event. And it gets you thinking about your business and developing a business plan if you don’t already have one. And I bet most of you probably don’t have an articulated business plan, right? Most of you probably have not done that.
It’s something I’ve struggled with throughout my career as well. I always have some vague idea of what I want, and I think, “Oh, no. I know what I want. So there’s no sense in me writing it down, right?” Defining it. But in all reality when you don’t have something very concrete like a road map, which is what an executive summary or a business plan really is. It’s like a road map, which helps to kind of keep you focused and working towards what your goal is. But when you don’t have that to reference or refer to often, then it’s easy to get blown around by whatever winds are in the industry at the moment. If that makes sense?
Meaning, I know we’re marketers, we always get opportunities presented to us via email and social media groups, all kind of stuff where, “Hey, this is the next big thing. You can make a million dollars doing this, and you can crush it doing this and doing that.” So, we always go chasing these freaking shining objects or these new methods because we’re opportunity seekers. And we never actually fully commit to one particular method that makes us money. And that’s where I think a lot of us have, including myself, have allowed my business to fail or not succeed as quickly as I would like it to because I’ve chased other opportunities instead of really zeroing in, focusing in on one particular method until I get it to work and produce revenue consistently and to the point where I can remove myself from that day to day operations and have it produced, right?
So, I mean, even if you have something that’s working for you and you’re making money, if it’s you doing it all the time, the next logical step is for you to automate it or outsource it or a combination of both so that you can still generate revenue from that, but not have to do it yourself. Then if you want to learn something else, you certainly can and you’ll have the ability to do that because your other method is making you money because you got a process in place, right? And so that’s essentially what Pofu live is all about.
And speaking of that specifically, I’m developing a process right now. I’m been working on it for two day straight now again, two full days for a very specific method for building your own lead generation assets as well as your own agency. It’s kind of a unique way of approaching it. I’m developing that out right now and there’s going to be two versions of the training. The full training with all the process docs, everything that I’m training my own virtual assistants to do right now so that I can do exactly what I just said, which was remove myself from this process and still have it generate revenue. That’s going to be revealed at Pofu live, but there’s going to be kind of a watered down version of it, or kind of like a condensed version, or a more simplified version that’s going to require a lot more manual work. It’s for a solopreneur. Essentially that’s going to be the same method, but for somebody that wants to do the work themselves, which I don’t recommend, but if you’re just getting started it’s a good way to get started.
That’s going to be coming available in a product we’re launching called Local Lease Pro, which will be included in a bundle that we’re … it’s going to be included in a Side Hustle Toolbox is what it’s called. That’s launching on October 1st. Don’t have a lot of details for you guys just yet. We will in about another week or so, we’re going to start mailing out that. We’ll have more information about it, but for those of you that want a glimpse into the method that I’m talking about without coming to Pofu Live, that’s where you’re going to be able to get it.
And I would highly recommend that you all mark your calendar for October 1st when the Side Hustle Toolbox comes out, it’s going to be a great product. We’re going to sell it outside of the bundle, $299 if you’re a MasterMind member you’re going to get it for free. If you’re not a MasterMind member you’d have to pay $299 or if you buy it as part of the bundle, which is the Side Hustle Toolbox, it’s going to be like $100. Don’t quote me on that. I don’t know what the final price is yet, but it’s somewhere around $100 and there’s a reason why we’re doing that. So, we’re going to promote that around October 1st. We’d highly recommend that you guys pick that up. It’s going to be inexpensive.
I can’t speak about everyone else’s product that’s going to be part of the toolbox because I have reviewed them all, but I can tell you ours alone is worth the price of admission. And so anyways, I’d encourage you guys to come check out Pofu Live and also mark your calendars for that. You guys want to add to that at all before I move on. And by the way Hernan snuck in. What’s up buddy?
Hernan: Sorry about that. I truly sorry, but I’m truly excited and I hope to see you guys in Pofu Live. We have some really good stuff coming up. I’m really excited. I’m really looking forward to listening to each of you guys because you have some really good stuff to share. I’m actually … I have the privilege of getting to know firsthand what you guys are going to be talking about. It’s going to be pretty amazing.
Bradley: That’s awesome. All right. I think we’re good. We can wrap it up.
Adam: Yeah. Let’s do it. Let’s get into it.
Clarification On Poking Rank And Rent Video Campaigns
Bradley: All right. Yup. Okay. Tom’s up, what’s up Tom? He says, “Hey guys. Bradley on episode 200 last week.” I know, now hard to believe we’re at 201 already. He said, “You answered a question on the rant and rent video model and you mentioned running the same poking campaign every month. I want to make sure I understand you correctly. When you run the same campaign every month, do you use the same videos or create new ones every month?” No. Use the same one’s Tom. Here’s the thing. It’s a turn and burn strategy, okay?
So, a lot of the rank and rent models are about ranking a video or a couple of videos, a handful of videos and in maintaining those rankings. And that’s certainly possible. I’ve been doing it for years. I’ve got some videos that are still producing revenue for me because they’re rented out or leased out or I’m doing SEO services for a clients video. So, I’m not renting it, but I’m actually … they’re paying me to maintain the rankings for those videos. And I’ve been doing those for years. I’ve still got some of them … some of them that have been earning revenue for years.
However, there’s always an issue with that, right? The problem with that can be that the video can be … it can slip in the rankings, Google could decide that that particular keyword, it doesn’t like having videos on page one anymore. We all know that that happens from time to time, and it’ll push it to page two and it’ll make it virtually impossible to get it to stick on page one. There’s a number of things that could happen, right? And if all of your revenue is tied into one video, right? Or a couple of videos, a handful of videos, and you lose that one video or it drops in rankings and then the client is calling you and asking you what’s up? Or if it’s a lead gen video, it stops producing leads, whatever the case. In your case, you’re saying rank and rent. So, you would be leasing the videos out. Well, somebody’s not going to want to rent or pay a monthly lease fee for a video that’s not ranking and producing leads, right?
And so again, you can go that route. It’s certainly possible. I’ve done it for many years, but what I found is that it’s easier when you have the process in place. If you got a good industrial strength video marketing tool, and they’re a dime a dozen now guys. They really are. There’s a couple that we suggest. My favorite tools are Peter Drew’s tools for like software stuff. I don’t run most software guys, I hire that stuff out because I don’t enjoy playing with software. It’s just too much of a learning curve and too time consuming, but that’s part of the reason I like Peter Drew’s tools and I do run … a matter of fact, I got one running in the background right now as you can see.
I’ve got one right here running in the background. One of Peter Drew’s tools and it’s because I use his tools because they’re simple, right? So, for video poking, I would use something like Live Rank Sniper. If I was going to be doing a bunch of spam videos targeting a bunch of keywords and having actual videos there instead of just place holders, to Live Rank Snipers like place holders, it creates scheduled live events, but there’s not an actual video there. It will rank, it will rank a video thumbnail, but it won’t have an actual video there. So, when someone clicks on it, it just is the live events, or events starting soon screen. If that makes sense.
So those are good for identifying keyword opportunities, but something like Hangout Millionaire is much better for actually uploading videos, right? So, actually upload videos to YouTube. So, that’s a good tool. If I was going to run it myself, I would run Live Rank Sniper or Hangout Millionaire. However, there’s also another really good tool by Abs Rabie called Video Marketing Blitz. And there’s a tool inside that suite of tools called the The Video Keyword Prospector. That’s what I’ve trained … excuse me, one of my Vas to run. He runs it damn near full-time. He works for me full-time, but it’s one of his primary job functions. And so he runs that tool all the time.
I’m telling you about that because that tool is great, but it has a learning curve, quite a learning curve. Once you get the hang of it, it’s super powerful because you could add … for example, we have at any given time 50 YouTube channels connected to that tool, so that when we take a video … and this is now getting to the heart of your question here Tom. We use the same video over and over and over again because it’s getting uploaded to 50 channels. So, in other words, if we’re going to take a keyword or a set of keywords and we’re going to target an area, right? Like a radius. So we’re going to cover all the cities or town names within a specific radius from the business location and there’s a handful of keywords, let’s say two or three keywords.
Let’s say we got 30 locations we want to target and we’ve got two keywords that we want to target. So, that gives us a total of 60 combinations. So, what we would do is take one video, would optimize it, and then we would upload it and you can see in the background I still got tools popping up. We would optimize it and then use the Video Marketing Blitz tool to upload it, that same video to a whole bunch of different channels. And guys these are channels without syndication networks. I’m not trying to shoot myself in the foot here and tell you guys you don’t need syndication networks. If you’re building a channel that’s going to be like a money channel or something like that, you absolutely want that. But what I’m talking about now is a specific turn and burn strategy.
So these are just channels that we buy, phone verified accounts, we buy, and then we add them to the tool and it’s all done via API, so you have to create API tokens. That’s why I said it’s a bitch. It’s time consuming to set up, it’s a bit of a learning curve, but once you’ve got it down pact, and I don’t recommend that you do it Tom. I would recommend, I would recommend that you hire it out. Hire a VA and train them how to do it. But then that same video will get uploaded to, let’s say 50 channels. And 50 channels that don’t have syndication networks. They’re just orphaned accounts, right? They’re just double phone verified YouTube accounts. They don’t have connections to anything else out on the web. Well, a lot of those videos will rank. So like I said the example I was using, two keywords, 30 locations, that’s 60 keyword combinations, right?
So, out of the 60, my VA will run the campaign and he’ll come back and there’s an option to run the rank checker to have it pull back all of the URLs on page one only or page one and page two of Google for each individual keyword. I always select just on page one only. I don’t care about what’s on page two. Some people say, “Okay, well it’s on page two with a little push I can get it to page one,” maybe so, but I’m not worried about that. Out of 60 keywords that I would test, my VA would run the campaign and he would test them for me. We’d come back with say … and it varies guys obviously depending on where you’re targeting and such, what keywords you’re targeting, but on average for a normal campaign I would come back with 15 to 20 keywords. So, almost a third of whatever my overall initial attempt was will come back as ranked keywords on page one. Somewhere in that range, like 25 to 30, 25% to a third to 33%. Somewhere in that range, right?
Don’t quote me on that, that’s not always the case, but the vast majority of the time that’s what we get back. So, now we got 15 or 20 keywords that we could contact that prospect and say, “Hey, look. We could rent you the one video for one keyword, and it’s going to cost you,” whatever your rental fees are. As I’ve mentioned many times in the past, when I did this, a lot of wholesale SEO services for a video production company locally I would charge $100 a month per video or per keyword essentially. And they would charge the customer $250 a month to maintain those rankings. So I was making $100.
You could charge that, or you could say to … do the same campaign, right? Without having to worry about really maintaining rankings because now you’ve just run 60 keywords. Let’s say you got 15 of them back ranked on page one. You contact that same prospect say, “Hey listen, I’ve got 15 keywords videos for,” … 15 keywords that are ranked, “right now on page one. It’s likely that they’re not going to stick, but they will stick for at least a few weeks. What I propose is I rent you all of these videos, every one of them for say, $200 a month.” And guys I’m just pulling a number out of the air. You should price accordingly. Price by what you think you can get for them and all of that.
But my point is say, “I’ll give you all 15 of these videos for $200 this month. Then next month you pay me another $200 and I’m going to run the campaign again,” because some of those videos when that first month are going to drop. Some of them are going to be … some of the channels might get terminated, that happens. Some of the videos are going to get pushed way, way down. So for maybe page one they might drop out of the top 10 pages. That certainly happens, but out of those 15 videos there will likely be a handful of them, a few of them that are still ranked at the end of the first month. And now the second month comes you redo the campaign again, the same video, it’s going to be uploaded to a bunch of different channels again, right? Maybe even sometimes the same channel, but there’s a way to [uniquify 00:20:56] the videos, the tool does all that stuff.
And so the next month you charge the same price again, you hit the same 60 keywords again, or you could even switch it up and do another … let’s say you did 30 locations times two keywords before, now you do those same 30 locations times a different two keywords, right? So now you’ve got a another roughly 15 to 20 or so videos that are ranked for this client for this month. And at the end of that month, a lot of them will have slipped out off of page one, but you’ll still have a few left. And then in month three you do it again for another set of keywords or the same set all over again.
So, my point is what happens over time is you start to accumulate more and more of the rankings that stick and it helps you identify … remember I always use video SEO as a foot in the door strategy to upsell clients on more … on a whole suite of digital marketing services. So, local maps SEO, GMB stuff, PPC, content marketing, all the other stuff. And so my point is if you can provide on a turn and burn basis something like this, which is a reoccurring campaign. It’s not one campaign that you maintain over and over and over again. It’s a reoccurring campaign. You run the campaign over and over again once per month, right? And so now you can … I found that it’s a great way to show the client that you can get them results from other keywords, a lot of times stuff that maybe they didn’t even think would produce results. It also will teach you about where the opportunities lie because you’ll be able to track which keywords are producing more results if you set up tracking properly. If that makes sense.
So, then you know what to optimize for with more traditional assets such as publishing web pages or web twos or whatever it maybe be. So again, it’s the same video. That’s why I like this strategy or this method because it’s simple and it’s something that you can … as far as maintaining … there’s a lot of variables guys you know that can affect the ranking of any one particular page or property, in this case a video, right? So, instead just do a lot more in volume. Now, if you guys been watching Hump Day Hangouts for anytime at all, you know I don’t typically promote turn and burn strategies, but for videos I think it’s a good idea. I wouldn’t do it … I’m not crazy about the mass page generator sites and all that stuff because it’s a lot of work and they take forever to index, but videos is different, right? Videos index rather quickly. They typically rank rather quickly, and unless they have syndication networks and a bunch of back links and engagement signals to them, they start to slip.
So, that’s why you just redo the campaign every month, right? Because they have a limited time shelf life. A limited shelf life so to speak, but to just do it over and over and over again every month. And it’s a great strategy. But this is again, Tom, I don’t recommend that you do it other than maybe perhaps to really develop the process out for your own business and then hire the shit out, don’t do it yourself, right? You can train … RVA, we pay them $150 a week, so $600 a month, and he runs … he works 40 hours a week and anytime I need, what we call a video carpet mom campaign done, I just contact him and I give him the details and he runs it. I send him a video file … and by the way you can get an idea of kind of what our campaigns look like at mgyb.co, our store front, make Google your bitch dot C-O, mgyb.co. We have video carpet bomb campaigns in there. And that’s essentially … that’s exactly what I just told you to do is what we have in there.
So, here’s something you can think about Tom, instead of buying the tool yourself and learning how to do it and then teaching a VA how to do it and hiring a VA and all that. You could technically have us do it at MGYB, right? You go order a video carpet bomb campaign, cost you $100, and you could sell that for $200 or $250 to a client. Does that make sense? So, in other words, you could literally go out and just sell this method and if you price it accordingly … let’s say you charged a client $250 a month to rerun this campaign for them every month and you hired out from us for … what’s the price on that Marco? I think it’s $97, right? For the Video Carpet Bomb?
Marco: It depends on the radius. 10 miles is only $25. If it’s 20 miles then it’s $99.
Bradley: There you go, $99. So, that’s my point. You could literally hire us to do it and it cost you $100 and sell it for $250, make $150 a month profit and not even have to do the work. All you have to do at that point is data entry, right? Which is submit details for us to do the work for you. So, again, totally however you want to do it. If you want to make a business out of this, Tom, then I would recommend that you hire a VA and buy the tool, and then train the VA or have the VA learn how to use the tool because then, again, for $150 you have somebody, per week, working for 40 hours per week essentially running the tool for you nonstop. Think about that, if you’re selling these campaigns at $250 a month, instead of paying us $100, which is a great strategy if you don’t want to go through the process of learning the tool, go through all that time, that effort, all that stuff.
You could certainly hire us to do it, or if you’re going to make a business out of it like I said, in order to keep costs down, you hire an in-house video marketer, right? You could train them to do it yourself. Right? And now they’re going to work full-time just running campaigns for you that you can go out and monetize. So, there’s a lot of potential there. That was a good question by the way.
Do You Use The Same Videos When Running Similar Rank And Rent Video Campaign Every Month?
Let’s see. It says, “You’ve mentioned you could end up with several videos ranked for the same keyword, which confused me a little since I can’t see Google ranking the same video twice?” No. What I mean by that is the same video targeting … it’s the same video. but you’re targeting multiple variations of the keyword. So, I’ll Tree Services for an example guys. There are five main keywords in the Tree Service industry. There’s more than five keywords, but there’s five keywords that produce consistent traffic. My top rated five keywords are, and in this order of priorities, tree service, tree removal, tree trimming, tree cutting, and arborist services, right? Or arborist service. So, there’s the top five keywords. So, my point is, is if I’ve got 20 locations, and I’ve got five keywords that I want to target, I literally have 100 combinations there. And it’s the same video that I’m going to use for all 100 keyword combinations, right?
So, the same video could rank for multiple keywords. It’s the same video, it’s not the same video URL guys, don’t let me confuse you. It’s the same video file, but uploaded to multiple channels.
So, each individual keyword has its own individual unique YouTube URL, okay? And so what happens is, there are … for example, there are variations to tree service, tree removal, and tree trimming, tree cutting, right? So, some variations would be tree removal service, tree trimming service, tree cutting service. So, if you target some longer tail keywords like that then you’ll end up … sometimes the video will rank for multiple keywords. The same URL can rank for multiple keywords because of the longer variation, right? So, it’ll rank for combinations, shorter combinations of the overall targeted keywords set, or keyword phrase, excuse me. Okay?
All right. Plus, if this is an ongoing marketing campaign I imagine if you use the same video, your YouTube channel would be full of the same video listed … yeah. But that’s why you don’t use the same channel. Use multiple channels. That’s the key to that particular strategy, right? I don’t recommend ever using the same video over and over and over and over again on one channel. I know there are some products that do that, one of the products we’ve promoted in the past is Bill Cousin’s rocket video ranker and it does that. And it works too, but that’s also a turn and burn strategy. So, it basically takes the same video and uploads it to one channel, but you can target 30 keywords at a time, but it’s the same video to the same channel. And so what I found is it definitely works and it works quickly, but I found a lot of the times those channels end up getting terminated or kind of like sand boxed.
It’s interesting, but they don’t get completely terminated by Google, but the videos just don’t show in search in the index at all. It’s kind of weird, but I’ve seen that happen several times. Again, it’s another turn and burn strategy. It just depends on how you want to do it. The particular turn and burn strategy for video marketing that I like is what we’re calling The Video Carpet Bomb, and that’s what we’re talking about here. And by the way, that was Randy James came up with that name. I’m totally giving him credit for that Video Carpet Bomb name because he was the one that came up with it. But anyways.
Is There A Limit To The Number Of Times You Can Use The Same Video And Keyword For The Rank And Rent Campaign?
Lastly, “Is there a limited number of times you do this to a point where Google simply refuses to rank your video for the same keyword?” Well no because again, you’re using different channels all the time. If you try to do it the same … try to target the same keyword from the same channel over and over and over again, yeah there’s … I mean, it’s possible that that could happen. But since you’re using different channels it’s not like Google’s going to black list any video from appearing for a particular keyword, right? They might not want to show it on page one, but they’re not going to say, “Okay, this keyword … we’re no longer going to show videos for this keyword.” At least I don’t think they do that. That’s a great question, Tom.
Why Do You Like The Power Suggest Pro As Your Keyword Tool?
Anyways, Dan’s up. He says, “Why is Power Suggest Pro your favorite keyword tool?” Because it’s simple, Dan. It’s a very, very simple tool and that’s what I like about it. I like easy. “Can you explain a little bit about how you use it to get the most out of it? I’ve heard Bradley say he loves it, but does anyone else use it? Do you use it in conjunction with any work flows or other tools? Thanks.” Okay. So, yeah. The process that I’ve always kind of … well, not always, but for the last several years now. I always do a very simple process for keyword research, and it starts with Google trends. I go to Google trends and search. I adjust the settings in Google trends depending on what kind of data it returns. So, for example, by default it’s usually, I think, the last 12 months. Let’s just go take a look real quick.
Sorry. I think by default it’s the previous 12 months. So, let’s just use tree service as an example guys, since we were just talking about that. Yeah, okay. So, 12 months, and obviously it’s set based upon my IP location for United States. It’ll be different for people in other countries, but what I’ll do is … what I like about trends is I can go in and determine based upon geography. So, for example, we have … United States was in here. Let’s see, US. But if I wanted to go to specifically to Virginia, I could just start typing in Virginia, and I could say, “Okay look, I want to look at what are the top search phrases or search activity that are related to this seed term of tree service in Virginia over the past 12 months.” And sometimes you won’t end up with a lot of results because we’ve narrowed the geography and we only have a short timeframe. We’re looking at the past 12 months.
So, in that case, for example, this is showing rise. I’m not going to spend a lot of time on trends because that wasn’t your question, but I just want to give you guys a quick overview so that you understand kind of my thought process or work flow on how I do keyword research. So, if we come over and take at top, rising is showing significant increase in search interest for that particular phrase within recent history. I don’t know what recent history is, I don’t know what the specific parameters are for that. I don’t know if it was the last 30 days or last 90 days or what. I just know that it means in the recent history it’s had a significant increase in search interest. Okay? But top is showing the keywords that are historically related to the seed term, okay? So for the past 12 months in this case, these are the keywords that are most closely related to the seed term of tree service in Virginia. Does that make sense?
So, these are the search habits of people in Virginia that are looking for tree service related keywords and these are the keywords that come up typically. Okay, you’ll see a lot of brand terms in here. If I would’ve done something like tree removal, in fact, you can compare terms by the way. If I do something like tree removal, you’ll see less brand terms there, right? So if we come down and say look at top, or excuse me, top, you’ll see now look there’s not a whole lot of data here. I was just talking about this earlier guys, tree removal and then tree removal service, right? So those are similar type keywords. So you’ll see that there’s not a whole lot showing up here. So what I could do is I could extend my timeframe. So if I go from past 12 months to let’s say past five years. Now all of a sudden we’ve got a lot more data, right? So now we can come back over here and look at top and you’ll see that now there’s actually eight keywords, which still isn’t a whole lot considering that’s going back five years, right?
On this one it’s showing 10 keywords. And that’s … hold on. That’s rising. If we go to top, it’s 11 keywords. Okay? So, the last things that you could do is back it all the way out to all time, 2004 when they started Google trends to present, and then you’ll have even more data. So, if we come back and take a look at this again. Now, remember this is still … okay, so not much more, just one more. But you can see that this is still only Virginia. And so what happens … and by the way guys, I was targeting the entire state. If I wanted to get hyper local, I could.
For example, if want to target … you could see it here, Charlottesville. If I wanted to tarted Charlottesville specifically I could, but what I found is when you narrow geographic targeting that much you end up with a lot less results. So, I always recommend … first, I usually don’t go … I try to keep it to past five years as my timeframe and I usually go to state level right off the bat because I found that city levels … now obviously if you’re in a big metropolitan city like New York City you should have a lot of data, but for me I usually start at a state level tree service don’t have a whole lot of keywords associated with that industry.
So anyways, I’d go to Virginia, but if you end up finding out by increasing the timeframe and that you’re still not getting the amount of keywords that your … you’re not getting a lot of good results back from this tool, then I would recommend that you start broadening your area too, right? And you could even go to the United States level, right? Because there’s still going to be similar search queries no matter where you are in the United States. If you see now there’s a full 25 queries there, right? So, I would probably … that’s past five years. If I wanted to … and guys, that’s why I said I play around with these even when I’m doing keyword research just to see how things change based upon time and geography. Okay?
So, that’s step one. I don’t want to spend too much more time on this, but step two is I always like to take these keywords and then … oh, by the way I just copy the keywords or put them in a text file or a spreadsheet, typically I use spreadsheets. And those become my seed terms that then I use to go search using Power Suggest Pro. Power Suggest Pro, one of my favorite tools of all time. I don’t know what happened there, but who cares? Let me move this off to the side guys, standby. So, Power Suggest Pro should be opening up here in a second. And let’s just say we wanted to … let’s go back to Virginia.
It’s a big question though. All right. So we’ll just use tree removal service. So, in this case now, this type of a keyword is … because it’s local. It’s a local intent keyword, you’re going to see that all its going to return is whole bunch of localized type search queries, but if I said tree removal service VA or something like that, and I click search. You’re going to see it’s going to start pulling back all these returns now for tree removal service. These are coming out of auto suggest. So, these are Google suggested phrases for tree removal service A, tree removal service B, or tree removal service VA, and it’s essentially like a wild card in there and that’s why because it’s basically saying return all the suggested phrases that are associated with tree removal service in Virginia. And if you take a look at that you see that very quickly it spit out all these different keywords that are showing up in search Google suggest that are localized or local search intent keywords. Right?
So, now I know that these are all keywords that are very … these are traffic producing keywords. Why are they traffic producing keywords? Because they’re in Google suggest. Think about that guys. When you go to Google and you start to search on a desktop, which by the way, about 70% of all traffic now comes from … or all search traffic originates on mobile devices guys. So, desktop search is becoming dinosaur, but regardless, let’s just say I … say tree removal service, and if I could just spell for a minute. Here’s all these suggested phrases, okay? You see that? By the way, near me keywords guys, those are huge. They’re absolutely huge right now because of what I just said, 70% of all mobile searches are originating on mobile devices. Near me keywords pop up in suggest, instantly they’re almost the first thing that come up in suggest.
Well, remember on a mobile device guys, when you start to use Google you all know what happens on a smartphone, which is what 99% of the population has now, right? When you start to do a search on a mobile device, half the screen is taken up by the keyboard, and the other half the screen as soon as you start typing the search query in, Google suggest takes up the other half of the screen and suggest the search queries, right? Recommended search queries. And because it’s on a mobile device, it’s so much easier to tap a closely related recommended search query than it is to finish typing out your search query, right? On that little shitty keyboard.
And so my point is, there’s a ton of traffic to be had from mobile devices because of suggest. And all of the phrases that pop up in Google’s … excuse me, Power Suggest Pro are phrases directly pulled from Google auto suggest. So, they are traffic producing keywords. Don’t worry about whether the Google keyword AdWord planner or long-tail pro or any of those other stupid keyword tools out there that have a million bells and whistles that give you all these competitive metrics, don’t worry about whether they say they’re search volume or not because if it shows up in suggest, there’s search volume, period, end of story. Period. And remember the keyword tools rely on the Google keyword planner for search volume metrics. Search volume metrics from the Google keyword planner are AdWords, or Google ads keywords, they’re for pay-per-click. They’re not the same as SEO based keywords guys.
So, even though the search … the Google keyword planner may show … if you spit out all the keywords that you wanted from here, let’s say that you wanted all these, again, just for example sake, if you spit all these out and you entered them into the Google keyword planner to look at search volume data, many of these keywords are going to say, “No search volume at all.” But that’s bullshit because if they’re in suggest you will get traffic on them, especially from mobile devices, period. So that’s why I love this tool guys because again, look it’s real simple, it doesn’t give me a bunch of … it doesn’t give me any competitive metrics. I don’t need all that stuff. All I need to know is which keywords produce traffic, and these keywords produce traffic. And it does it really quickly.
There’s not learning curve with this tool at all guys. I mean, you can play around with some of the settings and stuff, you’ll get different results whether you use suffix A to Z or suffix AA to ZZ or if you do recursive yes or no. There’s different search engines that will scrape all of these, produce suggested results so you can select if you’re doing YouTube marketing, if you’re specifically targeting Yahoo or Bing, I don’t know who does that, but if you did you could find additional keywords from them. There’s Amazon, Ebay, there’s all kinds of stuff, right? I typically just use it for Google and YouTube.
But it’s a great tool guys and for years now … I stopped paying for all those really … there were keyword tools that we’ve used at semantic mastery that literally cost us $800 a month. No shit. $800 a month to use a keyword tool. And I stopped using those tools for this one. I think it’s $77 one time fee. I think we have a link somewhere that allows you to get for $57 if you want to drop that on the page somewhere Adam or anybody.
Anyways, sorry I went so long on these two questions, but they were two really good questions that I really wanted to get out to you guys. So, this one here, like I said guys, it’s a simple tool I use all that. Finally, what I will do though … even though I mentioned the keyword planner is an AdWords tool, I do still like sometimes to try to determine if there are search volume data for some of the keywords even though I know there’s traffic on them, whether the keyword planner says it or not. Why do I want to know? Because if there’s search volume data in the keyword planner it’s likely that people are bidding on those keywords.
So, by taking my list that I accumulate or that I generate from my research from first using trends, second using Power Suggest Pro, then I can go enter my finalized list of keywords into the Google keyword planner and look at search volume data so that I can determine which keywords that people are bidding on for AdWords or Google Ads now because I now I know that those are the ones that are likely the most profitable keywords, right? Because if people are bidding on them there must be money there, or else if people aren’t bidding on them it’s typically because there’s not … they don’t produce any revenue, if that makes sense. Okay?
Also, you could find some additional keyword suggested ideas through the keyword planner after you’ve done this initial research. That’s a great question. To bad we’re not giving shit away.
Marco: What I have for this is that when you start broader, right? You can get just so many keyword ideas from Power Suggest Pro, but by digging into each category … if you want to consider it a category. You won’t get categories, but you’ll know. If you’ve done keyword research long enough, you’ll know what’s a category keyword and what’s a supporting keyword. And so you could just dig and dig and dig and what I’ve found is that you come up with just thousands of keyword ideas and then from those you can cherry pick the long tails so that you can start ranking right away and you can start producing traffic to the website and it’s likely to become people who convert. I mean, it’s really, really powerful to use that way. It’s one of the ways that we use it in our keyword research. I mean, we dig down into whatever people give us as the niche and use Power Suggest Pro and then just keep digging and digging and digging and digging. Sometimes you end up with thousands and thousands of keywords man.
Bradley: Yeah. I want to … that’s why I just started to demonstrate this as you were talking because for example, I just put “how to cut down a tree,” right? Guys, I don’t even have recursive on. Recursive means after it searches and it pulls back all of the results, it goes back and then searches each one of the results again plus the suffix A to Z, if you have suffix added. So, it’s like what Marco just said, sometimes this thing will spit out 3,000 keywords, it’s ridiculous. And the thing is, especially when you have recursive on, which I don’t because it could run for several minutes if that’s the case. But when I have recursive on you’ll see like for example, how does a … how much does it cost to just cut down a tree? How much does it cost to cut down a queen palm tree, look at how specific some of these search phrases are coming out, right?
Now, if I have tree service site and I’m in an area that has palm trees, then it’s likely that there’s search queries … remember, this is a suggested search queries guys, how much does it cost to cut down a queen palm tree? That means when somebody starts to type in queen palm tree or cut down a queen palm tree, in fact let’s just go take a look at it. We’ll say cut down a queen palm tree. Cutting down a queen palm tree, all that, you can see those type of keywords come up and suggest and before somebody even finishes typing it out, they’re going to say, “Oh, well there you go, that’s close enough.” Right? And so that’s what I’m saying. There’s traffic on those keywords and look at how long some of those are. And then if I have recursive on, some of them come back even longer. It’s crazy.
I have seen full on sentences as search suggested search queries that have come back in here, and those are absolutely great topics guys or keywords search queries, right? To target with blog posts or Q&A posts and things like that because there’s so few people targeting such long-tail stuff like this. You can start to generate a lot of traffic over time by just building up. I mean, very, very simple stuff guys like how much does it cost to cut down a queen palm tree? Put that question on a blog post and answer it with a little bit of schema markup and next thing you know you end up in position zero or in on of these areas right here. Right? And you can get a shit ton of traffic from that. Okay?
So, anyways. It’s a great tool guys. I absolutely love it, as Marco said. I’ve learned over the last couple years that I don’t … I used to always just go straight to SEO stuff and I would do a ton of keyword research and I would generate literally thousands of keywords for a project before I would … and then I would just start doing SEO. Now I’ve really gotten to the point where I always start with Google Ads so that I can really pinpoint where the money keywords are, the lead generating keywords are, and then I’d start basing my SEO campaign right … I’d develop my SEO campaign based around the keywords that I know produce traffic that converts because of AdWords, or Google Ads I should say now. And then I will use this type of stuff now for content marketing to start building up the SEO presence and start generating traffic from the longer tail stuff that will trickle in little bits and pieces at a time.
So, you start to accumulate little traffic streams from these longer tail keywords, but the bulk of your traffic is going to come from just a handful of keywords, and it always does, at least in local marketing it does. The 80/20 principle absolutely applies and if any of you guys do AdWords or Google Ads now, you know that to be 100% true. Sometimes it’s 80/20, where 80% of your results come from 20% of your keywords. Sometimes it’s 90/10, sometimes it’s 95/5. And again, if any of you guys that are doing any Google Ads, you know that to be true. And so why spend a shit ton of time on a lot of long-tail keywords when the bulk … there’s a reason to do that, right? Building up silo structure and all of that so that you can rank organically for those short-tail keywords, you need to have the long-tail keywords.
What I’m talking about is initially starting off, getting your silo structure in place, using the keywords as the top of silo that you know produce traffic and results, which is what you can determine with AdWords rather quickly, which is a couple … few hundred dollars in Ads spent you can determine that. And then you can develop your SEO campaign based around those results or that data, right? And you can develop a much stronger SEO campaign right off the bat. You can map it all out ahead of time. It’ll make you’re job so much easier as in SEO. And by the way if you want to learn how to really stack keywords and everything properly, SEO bootcamp by Jeffrey Smith, by the way he’s going to be a guest speaker at Pofu Live, so another reason to come join us.
Do You Have Any Recommendations On A Good Magento Developer?
That was a long question too. Damn we’re almost out of time. Dan and Tom are the winners today. Rich is up. He says, “I have taken a job with a drop shipping firm along with other stuff and the magento developers have gone silent. Do have you have a couple you could recommend?” I do not. If anybody knows, can help Richard [Harman 00:48:34] with a magento developer please post on the event page. I don’t do any e-com stuff at all guys, so I can’t really recommend anything. Any of you all on the call, can you recommend it?
Marco: The people that I know, you’d have to have really deep pockets because magento development can into the thousands and thousands of dollars. It’s not something simple to work with, but I would suggest Upwork, you might be able to find someone in another country that would do it for a lower price if you’re on a budget for the budget that you’re looking to spend on it.
Hernan:Yeah. I do agree with Marco. Magento is like the Rolls-Royce of the eCommerce, but it’s like if you get a flat tire on a Rolls-Royce. So, it’s that type of stuff. So, yeah, I do agree with Marco and other stuff that you could do Richard is to go and ask on both the Semantic Master, Mastery Mind Facebook group if you’re a part of it. If not, you can go on the free … the Facebook group, the SEO tutorials and case study, we’re a Facebook groups or maybe in a couple of eCommerce Facebook groups, that usually helps as well. But yeah, I do agree with Marco. I tried once with Magento and it’s like meth.
Bradley: You ran away with a tail tucked between your legs, right?
Hernan:Not even once. Yeah. Not even once.
When Will You Release The CORA Reports On MYGB?
Bradley: Yeah. I don’t do e-com guys, so I can’t be of any assistance. I’ve got nothing. Jordan, “I peeked CORA reports,” what’s up Jordan, “peeked CORA reports on MGYB, that is deliciousness like a plate of tacos,” that’s awesome, “when are those rolling out?” Aren’t they available now?
Marco: Yeah. You should be able to order now. It’s not very descriptive since we haven’t added the description in SamCart, but I think you can order them since you already know what they are, you don’t need to know what they do [crosstalk 00:50:36].
Bradley: You probably should also … probably link to a example report on the page so that people can what they’re going to get from a CORA report, you know what I mean?
Marco: Yeah. That’s all coming, but I mean, we’ve been busy just adding a whole bunch of other stuff there we’re developing our own process with one of the services, which took priority and that’s being worked on. And so yeah. It’s a work in progress guys. MGYB is a work in progress. We got it out in record time and we’re just going to keep adding to it.
Bradley: Yup. Awesome. Scott says, “For Richard,” he’s got a comment for you Richard, but basically he’s saying that yeah Magento is going to cost you a shit ton of money. That’s basically what he’s saying. So, thanks Scott for your input on that.
Do You Recommend Accessing A GMB Verified Account Using Proxies?
Scott says, “Just received my first GMP verified account from MGYB, are you recommending accessing these via proxies or does it matter? Thank.” It’s your call, Scott.
Marco: Yeah. But it’s not something that we want to discuss in a free form. This isn’t a question here. Scott, ask us in Facebook. You know where to go.
How To Make A Lead Gen Site Authoritative?
Bradley: There you go. Okay. Good enough. Herovic says, “Hey guys, can you share a few strategies you can use to make a lead gen site more authoritative?” Well, RYS drive stacks are going to help. If it’s a lead gen site, it’s a verified GMB profile then that should help. If it’s a lead gen thing it likely does, but I would say in RYS, drive stack would help. Obviously a syndication network because all of those are like … every single tier one branded profile that you create is like another … it’s another validator, another entity validator, right? So, syndication networks, even if you’re not syndicating to them, it’s still powerful for that reason. It helps to validate the entity. Pass authority, especially if you interlink them the way that we teach in syndication academy or if you just purchase the done for you network, which is the much easier route to go anyways, right?
Again, RYS drive stacks, that’s going to pass authority. Doing a local PR pro method, local press release, using press releases, that absolutely helps. So, there’s just a combination of those three … obviously the local GMB pro method doesn’t really … I don’t know if local GMB pro method helps gain authority for normal like organic ranking or not because we don’t care. We’re not worried about rankings with the local GMB pro method. We’re worried about activity that generates leads. It generate engagement from primarily mobile devices, which is what the local GMB pro method is about, it’s not about ranking. It’s about producing engagement from Google, which produces results, leads. So, again, the combination of all of those things, I know they’re all our products but we have those products for a reason, they work. Want to comment on that?
Hernan:Yeah. Having a verified entity gives you trust and authority, especially when you’re verifying the entity with the very entity that’s looking for these signals, right? That’s what you’re looking to trigger, so why not? Why wouldn’t you have a transparent entity that’s you, it’s your company or if you’re name is your business. Why wouldn’t you go and say, “Here I am. I’m transparent. I’m billing my company. This is my …” Whatever information it is that you can provide and we go through all of that in great detail in our training in local GMB pro and RYS academy reloaded in the black book. I mean, this is what you’re looking for, to be more trusted and authoritative and [crosstalk 00:54:17]. Go ahead.
Bradley: I got a simple one form too that probably a lot don’t know about and Marcus probably going to be mad. But set up a G Suite account for the domain for that lead gen property. And you got to pay Google $5 a month, it might even be $10 a month now. But you’re going to pay Google $5 or $10 a month for that G Suite account, but you’re going to have a Google account on your domain, essentially you’ll have a Gmail account using your domain email in all of that, and that right off the bat is a huge authority, or entity, validator for Google. Having a verified Google on my business profile is great, there’s no doubt. But also having a G Suite account tied to the same domain that’s associated with your lead gen property is going to also help, okay? So, definitely check that out.
Guys, I use G Suite for everything now. I freaking love it because it does, it really just adds authority to the overall entity and it’s like instant authority by just paying Google. Google likes to see that guys because now they know they’ve got … they can bill you, right? There’s a billing source so they that you’re a valid entity, or a real person behind it instead of somebody that’s just spamming shit to death. If you’re willing to pay Google, so even for a lot of … my newer lead gen sites guys, I set up $5 a month G Suite accounts. And yeah, it costs me $5 a month, who cares? It’s an instant credibility. It’s instant credibility to Google. Okay?
How Do You Download A Video From A Site?
Quit This House, “How do you download a video from a site to upload video to GMB?” Just use one of … just go to Fire Fox, I’ve got a couple of them over here. Let’s see, one of them is called Video Download Helper, that’s an extension there. There’s another one that … just go to Fire Fox and search for Video Download Extension or plugins or something like that, and download and install one of them and then just go visit the web page, and depending on the app, it’s going to have different functionalities for how to download the video, but pretty much in Fire Fox you can download just about any video [crosstalk 00:56:15].
Hernan:Yeah. I have two desktop apps that I use. I use YouTube downloader because I mean, it’s really fast. And I use any video converter because I can convert the video file into anything I want. So either one of those and they’re totally free and they totally rock.
Who Do You Recommend For A Residential Proxy Supplier?
Bradley: Yeah. Okay. Wood Wine Boxes, “Do you have a recommendation for residential proxy supply or smaller number?” The only one that I know of for residential proxies is one that I’m actually using right now. If you are familiar with Browsio, it’s a service that it’s not Browsio’s service. It’s a vendor that they been promoting or whatever, but there’s a … it’s called netnut.io and they have a residential proxy service that you can buy and you pay based on bandwidth usage. I think I get 10 gigabytes a month usage for $75 because I just use the … it’s a pool of IPs that are residential IPs and every time … it’s an HTTP request proxy service.
In other words, every time you refresh a new page, it’ll pull back a new proxy from the same general location, but it’s interesting because you can refresh the page on like whoer.net and see the actual IP change. And so it’s pretty cool, but again, it’ll stay within a very targeted or very close area so that it won’t trigger reverification and stuff. I’ve been using in now for several weeks for all my BrowSEO profiles. I mean, I got shit open here, right? Bunches of stuff open right now, and I’m using that same thing. And it works really good because they’re not commercial proxies like most proxy providers, they’re actual residential.
Again, I would just go to the BrowSEO’s Facebook group … in fact, I don’t think they’re doing anything on Facebook anymore. I think they’ve got a Skype group. Try to find the access to the Skype group and then you can request … and you might be able to find some information on their Facebook group. I just think that they’ve moved the conversation to Skype, and see about that offer. That’s the only one I would recommend currently at the moment for this kind of stuff. Okay?
We’re almost out of time guys. I’m going to have to wrap it up here in a minute. I love that meme, that’s awesome. Thanks Greg. Jay says, “Marco, going to do my first SERPbased link package to a clients RYS local iframe loop and tier one’s. Do you recommend going an extra mile in providing to SERPspace G shorten links? Or SERPspace link package, or would you recommend interposting a redirect icontrols so that I can redirect them in the future?”
Marco: Yeah. Depends on how much control you want over this. If you supply your own G shorten links then video will of course, build to those. If you want to have that … switch box right? [inaudible 00:59:02]. If you want to have that switch box in place then yes, by all means. I mean, talk to [Dediya 00:59:07]. Dediya knows exactly what to do when it comes to link building. He’s been with us for three years. We started out with Bradley, but he’s been with Semantic Mastery since the beginning providing link building services in East [inaudible 00:59:21], he’s the best. He knows what [crosstalk 00:59:23].
Bradley: He’s been with me since 2012, I think. 2012 or … it might’ve been ‘13. Anyways, he’s been with me for a long damn time. No shit. And that was … who was that that asked that question, Jay? Yeah, Jay, in fact, if you just pink or tag Dediya in one of the groups, whichever group you’re in just one of our Facebook groups. I’m sure he’d be happy to answer some questions for you. Again, anytime we have any questions about spam link packages, we just ask him because he always is up-to-date with the most effective strategy currently. Okay? I don’t keep up with that shit because I have Dediya. All right. All right.
Do We Need To Supply A Video File If We Order Video Carpebomb From You?
Last question, Look Within, he says, “If we order a Video Carpet Bomb through you guys, do we supply the video file?” Yes. You need to supply the video file, the thumbnail image if you have a specific thumbnail image, which I recommend you do because remember? That’s like a little mini ad, like a banner ad. I would also … you’re going to have to give us the keywords, the zip code of the central location, which we do a radius of. And then the NAP and the target URL if you have a … so name, address, phone number, and target URL of the business if you’re promoting a local business, which is really what this campaign type is designed for, okay?
So, but that’s it. That’s all you got to do is provide us those few things, right? So, video file, thumbnail, main keywords, there’s a couple of keywords I think depending on the package level, the primary location, and then the NAP, name, address, phone number with the target URL. That’s it. That’s all you got to provide. Should take you a couple minutes to get that together. Okay? All right guys. We only went one minute over. That’s pretty impressive. Thanks for sticking around guys.
Hernan:That’s not bad.
Bradley: Cool. Everybody good?
Marco: Pofu Live.
Bradley: That’s it.
Hernan:Come join us.
Marco: That’s all I’m going to say. Bye everyone.
Bradley: What’s your position, right?
Marco: Right.
Bradley: All right guys. See you all later. Thanks.
Marco: All right. Bye.
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 201
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Click on the video above to watch Episode 201 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
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Announcement
Bradley: We’re live.
Adam: All right welcome everybody to Hump Day Hang Out’s gone mobile here for episode 201. I’m broadcasting from my car somewhere in the hills of Pennsylvania, but we got almost the rest of the team, it looks like Hernan maybe was busy today but let’s do our thing and go through and say hello to everybody. So Chris how are doing?
Chris: Doing good, excited to be here.
Adam: Awesome, Bradley how you doing man? This is weird, usually you’re the last person on my screen but today you’re in the middle so how you doing?
Bradley: Must be because of the mobile device, I’m doing well. Busy, been working hard on content for Pofu Live as well as a product that we’re launching on October 1st so kind of like neck deep in content production again which is really cool because I like that kind of stuff so I’m excited about the few weeks.
Adam: Nice, nice. Marco last but not least, how you doing man?
Marco: Hey what’s up man? Just had a really bad rainstorm. Not as bad as some of you guys are going to get on the east coast, right? Down south. My prayers go out to all you guys. Hope you’re all safe. Get the hell out if you’re in one of those zones. Don’t say, “Oh, this is going to pass me by.” Get the fuck out. [crosstalk 00:01:16].
Bradley: My sister Hilton Head, South Carolina which is an island.
Marco: Yes.
Bradley: And she’s … even though the governor of South Carolina said evacuate the coastline, so to evacuate. She said, “No. I’m staying.” She’s got two kids, I keep telling her she’s stupid. She says she’s going to ride it out.
Marco: Ed [Gelba’s 00:01:37] in South Carolina talking about [crosstalk 00:01:39].
Bradley: Yeah. He’s in Bluffton, that’s right. That’s adjacent to Hilton Head.
Marco: Yeah. Well, anyway guys. We’ll be thinking about you. Sending prayers your way. Lots of good energy. Hopefully this’ll just pass by, it won’t be as it’s looking. But anyway, having said that, busy as you know, mgyb.co. We’re getting that together. Putting the shop together, done for you services of course. And just a lot of stuff. We keep adding products and services in there just to make everyone’s life easier. And then of course, I’m on my next gen stuff that I’ve been working on. It’s been two years. Two arduous years of just trying to work it out. Anytime you try to automate it and Chris will back me up on this. API changes and then everything goes all to shit. And then you have to go in …
Bradley: Got to tweak it.
Marco: … right. You got tweak it. You got to fix it. Comply with whatever the APIs requesting or how you’re supposed to do the call or whatever. And then it’ll happen again until you get into that sweet spot or you get trusted enough where sometimes you can bypass some of the smaller shit that happens. At any rate with there, we hit the sweet spot. We’re really getting some really good results with what we’re doing and it’s something that we’ll be talking about. I was hoping for Pofu live, not going to happen. But I think we’re going to have a very merry Christmas.
Bradley: All right. We hit the sweet spot of the G spot. The Google spot, is that it?
Chris: [inaudible 00:03:24].
Marco: Actually, we did one better because we did away with the me to hit the G spot. No [inaudible 00:03:35].
Bradley: There’ll be men lined up for that.
Adam: Pulling this conversation back [crosstalk 00:03:44]. Back down. I wanted to circle back to Pofu live and let everyone know. We’ll put the links up there if one of you guys can do that for me since I’ll probably … you try to do this on my phone and then end up hanging up or something, but Pofu Live tickets are going. We are limiting it to 25. We do have some opening left. Now is a great time to grab your tickets. If you have any questions just fire off an email to support it’s semanticmastery.com, but we’re really looking forward to that.
We’re starting to lay down the schedules. Those of you who have already bought your tickets, we’re going to be having some information going out to you in the next week or two with some of the details. And then moving along as well on that, those who are new today and watching us. First of all, thanks for listening to some weirdo in his car that you haven’t watched yet. Thank you for watching us, Semantic Mastery and checking out Hump Day Hangouts. We do appreciate it. Come here, ask us questions. Digital marketing, SEO, whatever it is. If we can’t answer it, we’ll always point you in the best direction that we can. And if you are new, go check out the battle plan. That’s the best place to get started, and if you’ve been listening to us for a while and you’re thinking about it, come join our MasterMind. There’s a multitude of reasons. I’m not going to go into them right here.
Bradley, I think you were going to talk a little bit about some stuff maybe that was going on in the MasterMind, but we’ve got a lot of people doing a lot of really exciting stuff and we’re looking forward to some of them coming to Pofu live and helping them take their stuff up a notch whether they’re going from starting an agency or starting their own business or growing what’s existing. This stuff is getting pretty exciting and we’ve had a lot of members had a lot of real growth this year, especially in 2018.
Bradley: Yeah. Yup. Okay. So, do we have anything else to announce or can we get into it?
Adam: Good on my end. You guys good?
Chris: Yeah.
Marco: Yeah.
Bradley: I was going to just elaborate slightly on the Pofu live stuff and the MasterMind as well. So, yeah guys Pofu live is going to be a great event. It’s going to be our first one, but we’ve got a lot that we’re going to be sharing. We’ve got a very specific format on what we’re going to be doing, which is a simple process for how to grow your business like how to first prospect and get clients. Number two, how to fulfill. Number three, how to scale so that you can literally become a business owner instead of self-employed, right?
Self-employed is what most of us are including myself even to this point. And self-employed is certainly better than being an employee of … working for somebody else, but when we do most of the work ourselves, we’re just basically working a job. It’s a job where we’re our own boss and that is, again, so much better than working for somebody else I get that, but we still have to trade hours for dollars. In other words, we still have to do the actual work most of the time in order to get paid. And we’re trying to develop our businesses into a point where we can remove ourselves to where we have automations in place and keep personnel in place to be able to still run the business to generate revenue without us having to be there on a day-to-day basis, right?
And that’s essentially what Pofu live is about is how to get to that position with your businesses and that’s why we’re trying to keep it to 25 people or less because we want to actually give a lot of individualized attention to our attendees. In part, when you sign up to attend Pofu live, you’re going to go through a survey which is going to get you thinking about your business ahead of time. It’s got to be completed when you come to the event. And it gets you thinking about your business and developing a business plan if you don’t already have one. And I bet most of you probably don’t have an articulated business plan, right? Most of you probably have not done that.
It’s something I’ve struggled with throughout my career as well. I always have some vague idea of what I want, and I think, “Oh, no. I know what I want. So there’s no sense in me writing it down, right?” Defining it. But in all reality when you don’t have something very concrete like a road map, which is what an executive summary or a business plan really is. It’s like a road map, which helps to kind of keep you focused and working towards what your goal is. But when you don’t have that to reference or refer to often, then it’s easy to get blown around by whatever winds are in the industry at the moment. If that makes sense?
Meaning, I know we’re marketers, we always get opportunities presented to us via email and social media groups, all kind of stuff where, “Hey, this is the next big thing. You can make a million dollars doing this, and you can crush it doing this and doing that.” So, we always go chasing these freaking shining objects or these new methods because we’re opportunity seekers. And we never actually fully commit to one particular method that makes us money. And that’s where I think a lot of us have, including myself, have allowed my business to fail or not succeed as quickly as I would like it to because I’ve chased other opportunities instead of really zeroing in, focusing in on one particular method until I get it to work and produce revenue consistently and to the point where I can remove myself from that day to day operations and have it produced, right?
So, I mean, even if you have something that’s working for you and you’re making money, if it’s you doing it all the time, the next logical step is for you to automate it or outsource it or a combination of both so that you can still generate revenue from that, but not have to do it yourself. Then if you want to learn something else, you certainly can and you’ll have the ability to do that because your other method is making you money because you got a process in place, right? And so that’s essentially what Pofu live is all about.
And speaking of that specifically, I’m developing a process right now. I’m been working on it for two day straight now again, two full days for a very specific method for building your own lead generation assets as well as your own agency. It’s kind of a unique way of approaching it. I’m developing that out right now and there’s going to be two versions of the training. The full training with all the process docs, everything that I’m training my own virtual assistants to do right now so that I can do exactly what I just said, which was remove myself from this process and still have it generate revenue. That’s going to be revealed at Pofu live, but there’s going to be kind of a watered down version of it, or kind of like a condensed version, or a more simplified version that’s going to require a lot more manual work. It’s for a solopreneur. Essentially that’s going to be the same method, but for somebody that wants to do the work themselves, which I don’t recommend, but if you’re just getting started it’s a good way to get started.
That’s going to be coming available in a product we’re launching called Local Lease Pro, which will be included in a bundle that we’re … it’s going to be included in a Side Hustle Toolbox is what it’s called. That’s launching on October 1st. Don’t have a lot of details for you guys just yet. We will in about another week or so, we’re going to start mailing out that. We’ll have more information about it, but for those of you that want a glimpse into the method that I’m talking about without coming to Pofu Live, that’s where you’re going to be able to get it.
And I would highly recommend that you all mark your calendar for October 1st when the Side Hustle Toolbox comes out, it’s going to be a great product. We’re going to sell it outside of the bundle, $299 if you’re a MasterMind member you’re going to get it for free. If you’re not a MasterMind member you’d have to pay $299 or if you buy it as part of the bundle, which is the Side Hustle Toolbox, it’s going to be like $100. Don’t quote me on that. I don’t know what the final price is yet, but it’s somewhere around $100 and there’s a reason why we’re doing that. So, we’re going to promote that around October 1st. We’d highly recommend that you guys pick that up. It’s going to be inexpensive.
I can’t speak about everyone else’s product that’s going to be part of the toolbox because I have reviewed them all, but I can tell you ours alone is worth the price of admission. And so anyways, I’d encourage you guys to come check out Pofu Live and also mark your calendars for that. You guys want to add to that at all before I move on. And by the way Hernan snuck in. What’s up buddy?
Hernan: Sorry about that. I truly sorry, but I’m truly excited and I hope to see you guys in Pofu Live. We have some really good stuff coming up. I’m really excited. I’m really looking forward to listening to each of you guys because you have some really good stuff to share. I’m actually … I have the privilege of getting to know firsthand what you guys are going to be talking about. It’s going to be pretty amazing.
Bradley: That’s awesome. All right. I think we’re good. We can wrap it up.
Adam: Yeah. Let’s do it. Let’s get into it.
Clarification On Poking Rank And Rent Video Campaigns
Bradley: All right. Yup. Okay. Tom’s up, what’s up Tom? He says, “Hey guys. Bradley on episode 200 last week.” I know, now hard to believe we’re at 201 already. He said, “You answered a question on the rant and rent video model and you mentioned running the same poking campaign every month. I want to make sure I understand you correctly. When you run the same campaign every month, do you use the same videos or create new ones every month?” No. Use the same one’s Tom. Here’s the thing. It’s a turn and burn strategy, okay?
So, a lot of the rank and rent models are about ranking a video or a couple of videos, a handful of videos and in maintaining those rankings. And that’s certainly possible. I’ve been doing it for years. I’ve got some videos that are still producing revenue for me because they’re rented out or leased out or I’m doing SEO services for a clients video. So, I’m not renting it, but I’m actually … they’re paying me to maintain the rankings for those videos. And I’ve been doing those for years. I’ve still got some of them … some of them that have been earning revenue for years.
However, there’s always an issue with that, right? The problem with that can be that the video can be … it can slip in the rankings, Google could decide that that particular keyword, it doesn’t like having videos on page one anymore. We all know that that happens from time to time, and it’ll push it to page two and it’ll make it virtually impossible to get it to stick on page one. There’s a number of things that could happen, right? And if all of your revenue is tied into one video, right? Or a couple of videos, a handful of videos, and you lose that one video or it drops in rankings and then the client is calling you and asking you what’s up? Or if it’s a lead gen video, it stops producing leads, whatever the case. In your case, you’re saying rank and rent. So, you would be leasing the videos out. Well, somebody’s not going to want to rent or pay a monthly lease fee for a video that’s not ranking and producing leads, right?
And so again, you can go that route. It’s certainly possible. I’ve done it for many years, but what I found is that it’s easier when you have the process in place. If you got a good industrial strength video marketing tool, and they’re a dime a dozen now guys. They really are. There’s a couple that we suggest. My favorite tools are Peter Drew’s tools for like software stuff. I don’t run most software guys, I hire that stuff out because I don’t enjoy playing with software. It’s just too much of a learning curve and too time consuming, but that’s part of the reason I like Peter Drew’s tools and I do run … a matter of fact, I got one running in the background right now as you can see.
I’ve got one right here running in the background. One of Peter Drew’s tools and it’s because I use his tools because they’re simple, right? So, for video poking, I would use something like Live Rank Sniper. If I was going to be doing a bunch of spam videos targeting a bunch of keywords and having actual videos there instead of just place holders, to Live Rank Snipers like place holders, it creates scheduled live events, but there’s not an actual video there. It will rank, it will rank a video thumbnail, but it won’t have an actual video there. So, when someone clicks on it, it just is the live events, or events starting soon screen. If that makes sense.
So those are good for identifying keyword opportunities, but something like Hangout Millionaire is much better for actually uploading videos, right? So, actually upload videos to YouTube. So, that’s a good tool. If I was going to run it myself, I would run Live Rank Sniper or Hangout Millionaire. However, there’s also another really good tool by Abs Rabie called Video Marketing Blitz. And there’s a tool inside that suite of tools called the The Video Keyword Prospector. That’s what I’ve trained … excuse me, one of my Vas to run. He runs it damn near full-time. He works for me full-time, but it’s one of his primary job functions. And so he runs that tool all the time.
I’m telling you about that because that tool is great, but it has a learning curve, quite a learning curve. Once you get the hang of it, it’s super powerful because you could add … for example, we have at any given time 50 YouTube channels connected to that tool, so that when we take a video … and this is now getting to the heart of your question here Tom. We use the same video over and over and over again because it’s getting uploaded to 50 channels. So, in other words, if we’re going to take a keyword or a set of keywords and we’re going to target an area, right? Like a radius. So we’re going to cover all the cities or town names within a specific radius from the business location and there’s a handful of keywords, let’s say two or three keywords.
Let’s say we got 30 locations we want to target and we’ve got two keywords that we want to target. So, that gives us a total of 60 combinations. So, what we would do is take one video, would optimize it, and then we would upload it and you can see in the background I still got tools popping up. We would optimize it and then use the Video Marketing Blitz tool to upload it, that same video to a whole bunch of different channels. And guys these are channels without syndication networks. I’m not trying to shoot myself in the foot here and tell you guys you don’t need syndication networks. If you’re building a channel that’s going to be like a money channel or something like that, you absolutely want that. But what I’m talking about now is a specific turn and burn strategy.
So these are just channels that we buy, phone verified accounts, we buy, and then we add them to the tool and it’s all done via API, so you have to create API tokens. That’s why I said it’s a bitch. It’s time consuming to set up, it’s a bit of a learning curve, but once you’ve got it down pact, and I don’t recommend that you do it Tom. I would recommend, I would recommend that you hire it out. Hire a VA and train them how to do it. But then that same video will get uploaded to, let’s say 50 channels. And 50 channels that don’t have syndication networks. They’re just orphaned accounts, right? They’re just double phone verified YouTube accounts. They don’t have connections to anything else out on the web. Well, a lot of those videos will rank. So like I said the example I was using, two keywords, 30 locations, that’s 60 keyword combinations, right?
So, out of the 60, my VA will run the campaign and he’ll come back and there’s an option to run the rank checker to have it pull back all of the URLs on page one only or page one and page two of Google for each individual keyword. I always select just on page one only. I don’t care about what’s on page two. Some people say, “Okay, well it’s on page two with a little push I can get it to page one,” maybe so, but I’m not worried about that. Out of 60 keywords that I would test, my VA would run the campaign and he would test them for me. We’d come back with say … and it varies guys obviously depending on where you’re targeting and such, what keywords you’re targeting, but on average for a normal campaign I would come back with 15 to 20 keywords. So, almost a third of whatever my overall initial attempt was will come back as ranked keywords on page one. Somewhere in that range, like 25 to 30, 25% to a third to 33%. Somewhere in that range, right?
Don’t quote me on that, that’s not always the case, but the vast majority of the time that’s what we get back. So, now we got 15 or 20 keywords that we could contact that prospect and say, “Hey, look. We could rent you the one video for one keyword, and it’s going to cost you,” whatever your rental fees are. As I’ve mentioned many times in the past, when I did this, a lot of wholesale SEO services for a video production company locally I would charge $100 a month per video or per keyword essentially. And they would charge the customer $250 a month to maintain those rankings. So I was making $100.
You could charge that, or you could say to … do the same campaign, right? Without having to worry about really maintaining rankings because now you’ve just run 60 keywords. Let’s say you got 15 of them back ranked on page one. You contact that same prospect say, “Hey listen, I’ve got 15 keywords videos for,” … 15 keywords that are ranked, “right now on page one. It’s likely that they’re not going to stick, but they will stick for at least a few weeks. What I propose is I rent you all of these videos, every one of them for say, $200 a month.” And guys I’m just pulling a number out of the air. You should price accordingly. Price by what you think you can get for them and all of that.
But my point is say, “I’ll give you all 15 of these videos for $200 this month. Then next month you pay me another $200 and I’m going to run the campaign again,” because some of those videos when that first month are going to drop. Some of them are going to be … some of the channels might get terminated, that happens. Some of the videos are going to get pushed way, way down. So for maybe page one they might drop out of the top 10 pages. That certainly happens, but out of those 15 videos there will likely be a handful of them, a few of them that are still ranked at the end of the first month. And now the second month comes you redo the campaign again, the same video, it’s going to be uploaded to a bunch of different channels again, right? Maybe even sometimes the same channel, but there’s a way to [uniquify 00:20:56] the videos, the tool does all that stuff.
And so the next month you charge the same price again, you hit the same 60 keywords again, or you could even switch it up and do another … let’s say you did 30 locations times two keywords before, now you do those same 30 locations times a different two keywords, right? So now you’ve got a another roughly 15 to 20 or so videos that are ranked for this client for this month. And at the end of that month, a lot of them will have slipped out off of page one, but you’ll still have a few left. And then in month three you do it again for another set of keywords or the same set all over again.
So, my point is what happens over time is you start to accumulate more and more of the rankings that stick and it helps you identify … remember I always use video SEO as a foot in the door strategy to upsell clients on more … on a whole suite of digital marketing services. So, local maps SEO, GMB stuff, PPC, content marketing, all the other stuff. And so my point is if you can provide on a turn and burn basis something like this, which is a reoccurring campaign. It’s not one campaign that you maintain over and over and over again. It’s a reoccurring campaign. You run the campaign over and over again once per month, right? And so now you can … I found that it’s a great way to show the client that you can get them results from other keywords, a lot of times stuff that maybe they didn’t even think would produce results. It also will teach you about where the opportunities lie because you’ll be able to track which keywords are producing more results if you set up tracking properly. If that makes sense.
So, then you know what to optimize for with more traditional assets such as publishing web pages or web twos or whatever it maybe be. So again, it’s the same video. That’s why I like this strategy or this method because it’s simple and it’s something that you can … as far as maintaining … there’s a lot of variables guys you know that can affect the ranking of any one particular page or property, in this case a video, right? So, instead just do a lot more in volume. Now, if you guys been watching Hump Day Hangouts for anytime at all, you know I don’t typically promote turn and burn strategies, but for videos I think it’s a good idea. I wouldn’t do it … I’m not crazy about the mass page generator sites and all that stuff because it’s a lot of work and they take forever to index, but videos is different, right? Videos index rather quickly. They typically rank rather quickly, and unless they have syndication networks and a bunch of back links and engagement signals to them, they start to slip.
So, that’s why you just redo the campaign every month, right? Because they have a limited time shelf life. A limited shelf life so to speak, but to just do it over and over and over again every month. And it’s a great strategy. But this is again, Tom, I don’t recommend that you do it other than maybe perhaps to really develop the process out for your own business and then hire the shit out, don’t do it yourself, right? You can train … RVA, we pay them $150 a week, so $600 a month, and he runs … he works 40 hours a week and anytime I need, what we call a video carpet mom campaign done, I just contact him and I give him the details and he runs it. I send him a video file … and by the way you can get an idea of kind of what our campaigns look like at mgyb.co, our store front, make Google your bitch dot C-O, mgyb.co. We have video carpet bomb campaigns in there. And that’s essentially … that’s exactly what I just told you to do is what we have in there.
So, here’s something you can think about Tom, instead of buying the tool yourself and learning how to do it and then teaching a VA how to do it and hiring a VA and all that. You could technically have us do it at MGYB, right? You go order a video carpet bomb campaign, cost you $100, and you could sell that for $200 or $250 to a client. Does that make sense? So, in other words, you could literally go out and just sell this method and if you price it accordingly … let’s say you charged a client $250 a month to rerun this campaign for them every month and you hired out from us for … what’s the price on that Marco? I think it’s $97, right? For the Video Carpet Bomb?
Marco: It depends on the radius. 10 miles is only $25. If it’s 20 miles then it’s $99.
Bradley: There you go, $99. So, that’s my point. You could literally hire us to do it and it cost you $100 and sell it for $250, make $150 a month profit and not even have to do the work. All you have to do at that point is data entry, right? Which is submit details for us to do the work for you. So, again, totally however you want to do it. If you want to make a business out of this, Tom, then I would recommend that you hire a VA and buy the tool, and then train the VA or have the VA learn how to use the tool because then, again, for $150 you have somebody, per week, working for 40 hours per week essentially running the tool for you nonstop. Think about that, if you’re selling these campaigns at $250 a month, instead of paying us $100, which is a great strategy if you don’t want to go through the process of learning the tool, go through all that time, that effort, all that stuff.
You could certainly hire us to do it, or if you’re going to make a business out of it like I said, in order to keep costs down, you hire an in-house video marketer, right? You could train them to do it yourself. Right? And now they’re going to work full-time just running campaigns for you that you can go out and monetize. So, there’s a lot of potential there. That was a good question by the way.
Do You Use The Same Videos When Running Similar Rank And Rent Video Campaign Every Month?
Let’s see. It says, “You’ve mentioned you could end up with several videos ranked for the same keyword, which confused me a little since I can’t see Google ranking the same video twice?” No. What I mean by that is the same video targeting … it’s the same video. but you’re targeting multiple variations of the keyword. So, I’ll Tree Services for an example guys. There are five main keywords in the Tree Service industry. There’s more than five keywords, but there’s five keywords that produce consistent traffic. My top rated five keywords are, and in this order of priorities, tree service, tree removal, tree trimming, tree cutting, and arborist services, right? Or arborist service. So, there’s the top five keywords. So, my point is, is if I’ve got 20 locations, and I’ve got five keywords that I want to target, I literally have 100 combinations there. And it’s the same video that I’m going to use for all 100 keyword combinations, right?
So, the same video could rank for multiple keywords. It’s the same video, it’s not the same video URL guys, don’t let me confuse you. It’s the same video file, but uploaded to multiple channels.
So, each individual keyword has its own individual unique YouTube URL, okay? And so what happens is, there are … for example, there are variations to tree service, tree removal, and tree trimming, tree cutting, right? So, some variations would be tree removal service, tree trimming service, tree cutting service. So, if you target some longer tail keywords like that then you’ll end up … sometimes the video will rank for multiple keywords. The same URL can rank for multiple keywords because of the longer variation, right? So, it’ll rank for combinations, shorter combinations of the overall targeted keywords set, or keyword phrase, excuse me. Okay?
All right. Plus, if this is an ongoing marketing campaign I imagine if you use the same video, your YouTube channel would be full of the same video listed … yeah. But that’s why you don’t use the same channel. Use multiple channels. That’s the key to that particular strategy, right? I don’t recommend ever using the same video over and over and over and over again on one channel. I know there are some products that do that, one of the products we’ve promoted in the past is Bill Cousin’s rocket video ranker and it does that. And it works too, but that’s also a turn and burn strategy. So, it basically takes the same video and uploads it to one channel, but you can target 30 keywords at a time, but it’s the same video to the same channel. And so what I found is it definitely works and it works quickly, but I found a lot of the times those channels end up getting terminated or kind of like sand boxed.
It’s interesting, but they don’t get completely terminated by Google, but the videos just don’t show in search in the index at all. It’s kind of weird, but I’ve seen that happen several times. Again, it’s another turn and burn strategy. It just depends on how you want to do it. The particular turn and burn strategy for video marketing that I like is what we’re calling The Video Carpet Bomb, and that’s what we’re talking about here. And by the way, that was Randy James came up with that name. I’m totally giving him credit for that Video Carpet Bomb name because he was the one that came up with it. But anyways.
Is There A Limit To The Number Of Times You Can Use The Same Video And Keyword For The Rank And Rent Campaign?
Lastly, “Is there a limited number of times you do this to a point where Google simply refuses to rank your video for the same keyword?” Well no because again, you’re using different channels all the time. If you try to do it the same … try to target the same keyword from the same channel over and over and over again, yeah there’s … I mean, it’s possible that that could happen. But since you’re using different channels it’s not like Google’s going to black list any video from appearing for a particular keyword, right? They might not want to show it on page one, but they’re not going to say, “Okay, this keyword … we’re no longer going to show videos for this keyword.” At least I don’t think they do that. That’s a great question, Tom.
Why Do You Like The Power Suggest Pro As Your Keyword Tool?
Anyways, Dan’s up. He says, “Why is Power Suggest Pro your favorite keyword tool?” Because it’s simple, Dan. It’s a very, very simple tool and that’s what I like about it. I like easy. “Can you explain a little bit about how you use it to get the most out of it? I’ve heard Bradley say he loves it, but does anyone else use it? Do you use it in conjunction with any work flows or other tools? Thanks.” Okay. So, yeah. The process that I’ve always kind of … well, not always, but for the last several years now. I always do a very simple process for keyword research, and it starts with Google trends. I go to Google trends and search. I adjust the settings in Google trends depending on what kind of data it returns. So, for example, by default it’s usually, I think, the last 12 months. Let’s just go take a look real quick.
Sorry. I think by default it’s the previous 12 months. So, let’s just use tree service as an example guys, since we were just talking about that. Yeah, okay. So, 12 months, and obviously it’s set based upon my IP location for United States. It’ll be different for people in other countries, but what I’ll do is … what I like about trends is I can go in and determine based upon geography. So, for example, we have … United States was in here. Let’s see, US. But if I wanted to go to specifically to Virginia, I could just start typing in Virginia, and I could say, “Okay look, I want to look at what are the top search phrases or search activity that are related to this seed term of tree service in Virginia over the past 12 months.” And sometimes you won’t end up with a lot of results because we’ve narrowed the geography and we only have a short timeframe. We’re looking at the past 12 months.
So, in that case, for example, this is showing rise. I’m not going to spend a lot of time on trends because that wasn’t your question, but I just want to give you guys a quick overview so that you understand kind of my thought process or work flow on how I do keyword research. So, if we come over and take at top, rising is showing significant increase in search interest for that particular phrase within recent history. I don’t know what recent history is, I don’t know what the specific parameters are for that. I don’t know if it was the last 30 days or last 90 days or what. I just know that it means in the recent history it’s had a significant increase in search interest. Okay? But top is showing the keywords that are historically related to the seed term, okay? So for the past 12 months in this case, these are the keywords that are most closely related to the seed term of tree service in Virginia. Does that make sense?
So, these are the search habits of people in Virginia that are looking for tree service related keywords and these are the keywords that come up typically. Okay, you’ll see a lot of brand terms in here. If I would’ve done something like tree removal, in fact, you can compare terms by the way. If I do something like tree removal, you’ll see less brand terms there, right? So if we come down and say look at top, or excuse me, top, you’ll see now look there’s not a whole lot of data here. I was just talking about this earlier guys, tree removal and then tree removal service, right? So those are similar type keywords. So you’ll see that there’s not a whole lot showing up here. So what I could do is I could extend my timeframe. So if I go from past 12 months to let’s say past five years. Now all of a sudden we’ve got a lot more data, right? So now we can come back over here and look at top and you’ll see that now there’s actually eight keywords, which still isn’t a whole lot considering that’s going back five years, right?
On this one it’s showing 10 keywords. And that’s … hold on. That’s rising. If we go to top, it’s 11 keywords. Okay? So, the last things that you could do is back it all the way out to all time, 2004 when they started Google trends to present, and then you’ll have even more data. So, if we come back and take a look at this again. Now, remember this is still … okay, so not much more, just one more. But you can see that this is still only Virginia. And so what happens … and by the way guys, I was targeting the entire state. If I wanted to get hyper local, I could.
For example, if want to target … you could see it here, Charlottesville. If I wanted to tarted Charlottesville specifically I could, but what I found is when you narrow geographic targeting that much you end up with a lot less results. So, I always recommend … first, I usually don’t go … I try to keep it to past five years as my timeframe and I usually go to state level right off the bat because I found that city levels … now obviously if you’re in a big metropolitan city like New York City you should have a lot of data, but for me I usually start at a state level tree service don’t have a whole lot of keywords associated with that industry.
So anyways, I’d go to Virginia, but if you end up finding out by increasing the timeframe and that you’re still not getting the amount of keywords that your … you’re not getting a lot of good results back from this tool, then I would recommend that you start broadening your area too, right? And you could even go to the United States level, right? Because there’s still going to be similar search queries no matter where you are in the United States. If you see now there’s a full 25 queries there, right? So, I would probably … that’s past five years. If I wanted to … and guys, that’s why I said I play around with these even when I’m doing keyword research just to see how things change based upon time and geography. Okay?
So, that’s step one. I don’t want to spend too much more time on this, but step two is I always like to take these keywords and then … oh, by the way I just copy the keywords or put them in a text file or a spreadsheet, typically I use spreadsheets. And those become my seed terms that then I use to go search using Power Suggest Pro. Power Suggest Pro, one of my favorite tools of all time. I don’t know what happened there, but who cares? Let me move this off to the side guys, standby. So, Power Suggest Pro should be opening up here in a second. And let’s just say we wanted to … let’s go back to Virginia.
It’s a big question though. All right. So we’ll just use tree removal service. So, in this case now, this type of a keyword is … because it’s local. It’s a local intent keyword, you’re going to see that all its going to return is whole bunch of localized type search queries, but if I said tree removal service VA or something like that, and I click search. You’re going to see it’s going to start pulling back all these returns now for tree removal service. These are coming out of auto suggest. So, these are Google suggested phrases for tree removal service A, tree removal service B, or tree removal service VA, and it’s essentially like a wild card in there and that’s why because it’s basically saying return all the suggested phrases that are associated with tree removal service in Virginia. And if you take a look at that you see that very quickly it spit out all these different keywords that are showing up in search Google suggest that are localized or local search intent keywords. Right?
So, now I know that these are all keywords that are very … these are traffic producing keywords. Why are they traffic producing keywords? Because they’re in Google suggest. Think about that guys. When you go to Google and you start to search on a desktop, which by the way, about 70% of all traffic now comes from … or all search traffic originates on mobile devices guys. So, desktop search is becoming dinosaur, but regardless, let’s just say I … say tree removal service, and if I could just spell for a minute. Here’s all these suggested phrases, okay? You see that? By the way, near me keywords guys, those are huge. They’re absolutely huge right now because of what I just said, 70% of all mobile searches are originating on mobile devices. Near me keywords pop up in suggest, instantly they’re almost the first thing that come up in suggest.
Well, remember on a mobile device guys, when you start to use Google you all know what happens on a smartphone, which is what 99% of the population has now, right? When you start to do a search on a mobile device, half the screen is taken up by the keyboard, and the other half the screen as soon as you start typing the search query in, Google suggest takes up the other half of the screen and suggest the search queries, right? Recommended search queries. And because it’s on a mobile device, it’s so much easier to tap a closely related recommended search query than it is to finish typing out your search query, right? On that little shitty keyboard.
And so my point is, there’s a ton of traffic to be had from mobile devices because of suggest. And all of the phrases that pop up in Google’s … excuse me, Power Suggest Pro are phrases directly pulled from Google auto suggest. So, they are traffic producing keywords. Don’t worry about whether the Google keyword AdWord planner or long-tail pro or any of those other stupid keyword tools out there that have a million bells and whistles that give you all these competitive metrics, don’t worry about whether they say they’re search volume or not because if it shows up in suggest, there’s search volume, period, end of story. Period. And remember the keyword tools rely on the Google keyword planner for search volume metrics. Search volume metrics from the Google keyword planner are AdWords, or Google ads keywords, they’re for pay-per-click. They’re not the same as SEO based keywords guys.
So, even though the search … the Google keyword planner may show … if you spit out all the keywords that you wanted from here, let’s say that you wanted all these, again, just for example sake, if you spit all these out and you entered them into the Google keyword planner to look at search volume data, many of these keywords are going to say, “No search volume at all.” But that’s bullshit because if they’re in suggest you will get traffic on them, especially from mobile devices, period. So that’s why I love this tool guys because again, look it’s real simple, it doesn’t give me a bunch of … it doesn’t give me any competitive metrics. I don’t need all that stuff. All I need to know is which keywords produce traffic, and these keywords produce traffic. And it does it really quickly.
There’s not learning curve with this tool at all guys. I mean, you can play around with some of the settings and stuff, you’ll get different results whether you use suffix A to Z or suffix AA to ZZ or if you do recursive yes or no. There’s different search engines that will scrape all of these, produce suggested results so you can select if you’re doing YouTube marketing, if you’re specifically targeting Yahoo or Bing, I don’t know who does that, but if you did you could find additional keywords from them. There’s Amazon, Ebay, there’s all kinds of stuff, right? I typically just use it for Google and YouTube.
But it’s a great tool guys and for years now … I stopped paying for all those really … there were keyword tools that we’ve used at semantic mastery that literally cost us $800 a month. No shit. $800 a month to use a keyword tool. And I stopped using those tools for this one. I think it’s $77 one time fee. I think we have a link somewhere that allows you to get for $57 if you want to drop that on the page somewhere Adam or anybody.
Anyways, sorry I went so long on these two questions, but they were two really good questions that I really wanted to get out to you guys. So, this one here, like I said guys, it’s a simple tool I use all that. Finally, what I will do though … even though I mentioned the keyword planner is an AdWords tool, I do still like sometimes to try to determine if there are search volume data for some of the keywords even though I know there’s traffic on them, whether the keyword planner says it or not. Why do I want to know? Because if there’s search volume data in the keyword planner it’s likely that people are bidding on those keywords.
So, by taking my list that I accumulate or that I generate from my research from first using trends, second using Power Suggest Pro, then I can go enter my finalized list of keywords into the Google keyword planner and look at search volume data so that I can determine which keywords that people are bidding on for AdWords or Google Ads now because I now I know that those are the ones that are likely the most profitable keywords, right? Because if people are bidding on them there must be money there, or else if people aren’t bidding on them it’s typically because there’s not … they don’t produce any revenue, if that makes sense. Okay?
Also, you could find some additional keyword suggested ideas through the keyword planner after you’ve done this initial research. That’s a great question. To bad we’re not giving shit away.
Marco: What I have for this is that when you start broader, right? You can get just so many keyword ideas from Power Suggest Pro, but by digging into each category … if you want to consider it a category. You won’t get categories, but you’ll know. If you’ve done keyword research long enough, you’ll know what’s a category keyword and what’s a supporting keyword. And so you could just dig and dig and dig and what I’ve found is that you come up with just thousands of keyword ideas and then from those you can cherry pick the long tails so that you can start ranking right away and you can start producing traffic to the website and it’s likely to become people who convert. I mean, it’s really, really powerful to use that way. It’s one of the ways that we use it in our keyword research. I mean, we dig down into whatever people give us as the niche and use Power Suggest Pro and then just keep digging and digging and digging and digging. Sometimes you end up with thousands and thousands of keywords man.
Bradley: Yeah. I want to … that’s why I just started to demonstrate this as you were talking because for example, I just put “how to cut down a tree,” right? Guys, I don’t even have recursive on. Recursive means after it searches and it pulls back all of the results, it goes back and then searches each one of the results again plus the suffix A to Z, if you have suffix added. So, it’s like what Marco just said, sometimes this thing will spit out 3,000 keywords, it’s ridiculous. And the thing is, especially when you have recursive on, which I don’t because it could run for several minutes if that’s the case. But when I have recursive on you’ll see like for example, how does a … how much does it cost to just cut down a tree? How much does it cost to cut down a queen palm tree, look at how specific some of these search phrases are coming out, right?
Now, if I have tree service site and I’m in an area that has palm trees, then it’s likely that there’s search queries … remember, this is a suggested search queries guys, how much does it cost to cut down a queen palm tree? That means when somebody starts to type in queen palm tree or cut down a queen palm tree, in fact let’s just go take a look at it. We’ll say cut down a queen palm tree. Cutting down a queen palm tree, all that, you can see those type of keywords come up and suggest and before somebody even finishes typing it out, they’re going to say, “Oh, well there you go, that’s close enough.” Right? And so that’s what I’m saying. There’s traffic on those keywords and look at how long some of those are. And then if I have recursive on, some of them come back even longer. It’s crazy.
I have seen full on sentences as search suggested search queries that have come back in here, and those are absolutely great topics guys or keywords search queries, right? To target with blog posts or Q&A posts and things like that because there’s so few people targeting such long-tail stuff like this. You can start to generate a lot of traffic over time by just building up. I mean, very, very simple stuff guys like how much does it cost to cut down a queen palm tree? Put that question on a blog post and answer it with a little bit of schema markup and next thing you know you end up in position zero or in on of these areas right here. Right? And you can get a shit ton of traffic from that. Okay?
So, anyways. It’s a great tool guys. I absolutely love it, as Marco said. I’ve learned over the last couple years that I don’t … I used to always just go straight to SEO stuff and I would do a ton of keyword research and I would generate literally thousands of keywords for a project before I would … and then I would just start doing SEO. Now I’ve really gotten to the point where I always start with Google Ads so that I can really pinpoint where the money keywords are, the lead generating keywords are, and then I’d start basing my SEO campaign right … I’d develop my SEO campaign based around the keywords that I know produce traffic that converts because of AdWords, or Google Ads I should say now. And then I will use this type of stuff now for content marketing to start building up the SEO presence and start generating traffic from the longer tail stuff that will trickle in little bits and pieces at a time.
So, you start to accumulate little traffic streams from these longer tail keywords, but the bulk of your traffic is going to come from just a handful of keywords, and it always does, at least in local marketing it does. The 80/20 principle absolutely applies and if any of you guys do AdWords or Google Ads now, you know that to be 100% true. Sometimes it’s 80/20, where 80% of your results come from 20% of your keywords. Sometimes it’s 90/10, sometimes it’s 95/5. And again, if any of you guys that are doing any Google Ads, you know that to be true. And so why spend a shit ton of time on a lot of long-tail keywords when the bulk … there’s a reason to do that, right? Building up silo structure and all of that so that you can rank organically for those short-tail keywords, you need to have the long-tail keywords.
What I’m talking about is initially starting off, getting your silo structure in place, using the keywords as the top of silo that you know produce traffic and results, which is what you can determine with AdWords rather quickly, which is a couple … few hundred dollars in Ads spent you can determine that. And then you can develop your SEO campaign based around those results or that data, right? And you can develop a much stronger SEO campaign right off the bat. You can map it all out ahead of time. It’ll make you’re job so much easier as in SEO. And by the way if you want to learn how to really stack keywords and everything properly, SEO bootcamp by Jeffrey Smith, by the way he’s going to be a guest speaker at Pofu Live, so another reason to come join us.
Do You Have Any Recommendations On A Good Magento Developer?
That was a long question too. Damn we’re almost out of time. Dan and Tom are the winners today. Rich is up. He says, “I have taken a job with a drop shipping firm along with other stuff and the magento developers have gone silent. Do have you have a couple you could recommend?” I do not. If anybody knows, can help Richard [Harman 00:48:34] with a magento developer please post on the event page. I don’t do any e-com stuff at all guys, so I can’t really recommend anything. Any of you all on the call, can you recommend it?
Marco: The people that I know, you’d have to have really deep pockets because magento development can into the thousands and thousands of dollars. It’s not something simple to work with, but I would suggest Upwork, you might be able to find someone in another country that would do it for a lower price if you’re on a budget for the budget that you’re looking to spend on it.
Hernan:Yeah. I do agree with Marco. Magento is like the Rolls-Royce of the eCommerce, but it’s like if you get a flat tire on a Rolls-Royce. So, it’s that type of stuff. So, yeah, I do agree with Marco and other stuff that you could do Richard is to go and ask on both the Semantic Master, Mastery Mind Facebook group if you’re a part of it. If not, you can go on the free … the Facebook group, the SEO tutorials and case study, we’re a Facebook groups or maybe in a couple of eCommerce Facebook groups, that usually helps as well. But yeah, I do agree with Marco. I tried once with Magento and it’s like meth.
Bradley: You ran away with a tail tucked between your legs, right?
Hernan:Not even once. Yeah. Not even once.
When Will You Release The CORA Reports On MYGB?
Bradley: Yeah. I don’t do e-com guys, so I can’t be of any assistance. I’ve got nothing. Jordan, “I peeked CORA reports,” what’s up Jordan, “peeked CORA reports on MGYB, that is deliciousness like a plate of tacos,” that’s awesome, “when are those rolling out?” Aren’t they available now?
Marco: Yeah. You should be able to order now. It’s not very descriptive since we haven’t added the description in SamCart, but I think you can order them since you already know what they are, you don’t need to know what they do [crosstalk 00:50:36].
Bradley: You probably should also … probably link to a example report on the page so that people can what they’re going to get from a CORA report, you know what I mean?
Marco: Yeah. That’s all coming, but I mean, we’ve been busy just adding a whole bunch of other stuff there we’re developing our own process with one of the services, which took priority and that’s being worked on. And so yeah. It’s a work in progress guys. MGYB is a work in progress. We got it out in record time and we’re just going to keep adding to it.
Bradley: Yup. Awesome. Scott says, “For Richard,” he’s got a comment for you Richard, but basically he’s saying that yeah Magento is going to cost you a shit ton of money. That’s basically what he’s saying. So, thanks Scott for your input on that.
Do You Recommend Accessing A GMB Verified Account Using Proxies?
Scott says, “Just received my first GMP verified account from MGYB, are you recommending accessing these via proxies or does it matter? Thank.” It’s your call, Scott.
Marco: Yeah. But it’s not something that we want to discuss in a free form. This isn’t a question here. Scott, ask us in Facebook. You know where to go.
How To Make A Lead Gen Site Authoritative?
Bradley: There you go. Okay. Good enough. Herovic says, “Hey guys, can you share a few strategies you can use to make a lead gen site more authoritative?” Well, RYS drive stacks are going to help. If it’s a lead gen site, it’s a verified GMB profile then that should help. If it’s a lead gen thing it likely does, but I would say in RYS, drive stack would help. Obviously a syndication network because all of those are like … every single tier one branded profile that you create is like another … it’s another validator, another entity validator, right? So, syndication networks, even if you’re not syndicating to them, it’s still powerful for that reason. It helps to validate the entity. Pass authority, especially if you interlink them the way that we teach in syndication academy or if you just purchase the done for you network, which is the much easier route to go anyways, right?
Again, RYS drive stacks, that’s going to pass authority. Doing a local PR pro method, local press release, using press releases, that absolutely helps. So, there’s just a combination of those three … obviously the local GMB pro method doesn’t really … I don’t know if local GMB pro method helps gain authority for normal like organic ranking or not because we don’t care. We’re not worried about rankings with the local GMB pro method. We’re worried about activity that generates leads. It generate engagement from primarily mobile devices, which is what the local GMB pro method is about, it’s not about ranking. It’s about producing engagement from Google, which produces results, leads. So, again, the combination of all of those things, I know they’re all our products but we have those products for a reason, they work. Want to comment on that?
Hernan:Yeah. Having a verified entity gives you trust and authority, especially when you’re verifying the entity with the very entity that’s looking for these signals, right? That’s what you’re looking to trigger, so why not? Why wouldn’t you have a transparent entity that’s you, it’s your company or if you’re name is your business. Why wouldn’t you go and say, “Here I am. I’m transparent. I’m billing my company. This is my …” Whatever information it is that you can provide and we go through all of that in great detail in our training in local GMB pro and RYS academy reloaded in the black book. I mean, this is what you’re looking for, to be more trusted and authoritative and [crosstalk 00:54:17]. Go ahead.
Bradley: I got a simple one form too that probably a lot don’t know about and Marcus probably going to be mad. But set up a G Suite account for the domain for that lead gen property. And you got to pay Google $5 a month, it might even be $10 a month now. But you’re going to pay Google $5 or $10 a month for that G Suite account, but you’re going to have a Google account on your domain, essentially you’ll have a Gmail account using your domain email in all of that, and that right off the bat is a huge authority, or entity, validator for Google. Having a verified Google on my business profile is great, there’s no doubt. But also having a G Suite account tied to the same domain that’s associated with your lead gen property is going to also help, okay? So, definitely check that out.
Guys, I use G Suite for everything now. I freaking love it because it does, it really just adds authority to the overall entity and it’s like instant authority by just paying Google. Google likes to see that guys because now they know they’ve got … they can bill you, right? There’s a billing source so they that you’re a valid entity, or a real person behind it instead of somebody that’s just spamming shit to death. If you’re willing to pay Google, so even for a lot of … my newer lead gen sites guys, I set up $5 a month G Suite accounts. And yeah, it costs me $5 a month, who cares? It’s an instant credibility. It’s instant credibility to Google. Okay?
How Do You Download A Video From A Site?
Quit This House, “How do you download a video from a site to upload video to GMB?” Just use one of … just go to Fire Fox, I’ve got a couple of them over here. Let’s see, one of them is called Video Download Helper, that’s an extension there. There’s another one that … just go to Fire Fox and search for Video Download Extension or plugins or something like that, and download and install one of them and then just go visit the web page, and depending on the app, it’s going to have different functionalities for how to download the video, but pretty much in Fire Fox you can download just about any video [crosstalk 00:56:15].
Hernan:Yeah. I have two desktop apps that I use. I use YouTube downloader because I mean, it’s really fast. And I use any video converter because I can convert the video file into anything I want. So either one of those and they’re totally free and they totally rock.
Who Do You Recommend For A Residential Proxy Supplier?
Bradley: Yeah. Okay. Wood Wine Boxes, “Do you have a recommendation for residential proxy supply or smaller number?” The only one that I know of for residential proxies is one that I’m actually using right now. If you are familiar with Browsio, it’s a service that it’s not Browsio’s service. It’s a vendor that they been promoting or whatever, but there’s a … it’s called netnut.io and they have a residential proxy service that you can buy and you pay based on bandwidth usage. I think I get 10 gigabytes a month usage for $75 because I just use the … it’s a pool of IPs that are residential IPs and every time … it’s an HTTP request proxy service.
In other words, every time you refresh a new page, it’ll pull back a new proxy from the same general location, but it’s interesting because you can refresh the page on like whoer.net and see the actual IP change. And so it’s pretty cool, but again, it’ll stay within a very targeted or very close area so that it won’t trigger reverification and stuff. I’ve been using in now for several weeks for all my BrowSEO profiles. I mean, I got shit open here, right? Bunches of stuff open right now, and I’m using that same thing. And it works really good because they’re not commercial proxies like most proxy providers, they’re actual residential.
Again, I would just go to the BrowSEO’s Facebook group … in fact, I don’t think they’re doing anything on Facebook anymore. I think they’ve got a Skype group. Try to find the access to the Skype group and then you can request … and you might be able to find some information on their Facebook group. I just think that they’ve moved the conversation to Skype, and see about that offer. That’s the only one I would recommend currently at the moment for this kind of stuff. Okay?
We’re almost out of time guys. I’m going to have to wrap it up here in a minute. I love that meme, that’s awesome. Thanks Greg. Jay says, “Marco, going to do my first SERPbased link package to a clients RYS local iframe loop and tier one’s. Do you recommend going an extra mile in providing to SERPspace G shorten links? Or SERPspace link package, or would you recommend interposting a redirect icontrols so that I can redirect them in the future?”
Marco: Yeah. Depends on how much control you want over this. If you supply your own G shorten links then video will of course, build to those. If you want to have that … switch box right? [inaudible 00:59:02]. If you want to have that switch box in place then yes, by all means. I mean, talk to [Dediya 00:59:07]. Dediya knows exactly what to do when it comes to link building. He’s been with us for three years. We started out with Bradley, but he’s been with Semantic Mastery since the beginning providing link building services in East [inaudible 00:59:21], he’s the best. He knows what [crosstalk 00:59:23].
Bradley: He’s been with me since 2012, I think. 2012 or … it might’ve been ‘13. Anyways, he’s been with me for a long damn time. No shit. And that was … who was that that asked that question, Jay? Yeah, Jay, in fact, if you just pink or tag Dediya in one of the groups, whichever group you’re in just one of our Facebook groups. I’m sure he’d be happy to answer some questions for you. Again, anytime we have any questions about spam link packages, we just ask him because he always is up-to-date with the most effective strategy currently. Okay? I don’t keep up with that shit because I have Dediya. All right. All right.
Do We Need To Supply A Video File If We Order Video Carpebomb From You?
Last question, Look Within, he says, “If we order a Video Carpet Bomb through you guys, do we supply the video file?” Yes. You need to supply the video file, the thumbnail image if you have a specific thumbnail image, which I recommend you do because remember? That’s like a little mini ad, like a banner ad. I would also … you’re going to have to give us the keywords, the zip code of the central location, which we do a radius of. And then the NAP and the target URL if you have a … so name, address, phone number, and target URL of the business if you’re promoting a local business, which is really what this campaign type is designed for, okay?
So, but that’s it. That’s all you got to do is provide us those few things, right? So, video file, thumbnail, main keywords, there’s a couple of keywords I think depending on the package level, the primary location, and then the NAP, name, address, phone number with the target URL. That’s it. That’s all you got to provide. Should take you a couple minutes to get that together. Okay? All right guys. We only went one minute over. That’s pretty impressive. Thanks for sticking around guys.
Hernan:That’s not bad.
Bradley: Cool. Everybody good?
Marco: Pofu Live.
Bradley: That’s it.
Hernan:Come join us.
Marco: That’s all I’m going to say. Bye everyone.
Bradley: What’s your position, right?
Marco: Right.
Bradley: All right guys. See you all later. Thanks.
Marco: All right. Bye.
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 201
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Click on the video above to watch Episode 201 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
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Announcement
Bradley: We’re live.
Adam: All right welcome everybody to Hump Day Hang Out’s gone mobile here for episode 201. I’m broadcasting from my car somewhere in the hills of Pennsylvania, but we got almost the rest of the team, it looks like Hernan maybe was busy today but let’s do our thing and go through and say hello to everybody. So Chris how are doing?
Chris: Doing good, excited to be here.
Adam: Awesome, Bradley how you doing man? This is weird, usually you’re the last person on my screen but today you’re in the middle so how you doing?
Bradley: Must be because of the mobile device, I’m doing well. Busy, been working hard on content for Pofu Live as well as a product that we’re launching on October 1st so kind of like neck deep in content production again which is really cool because I like that kind of stuff so I’m excited about the few weeks.
Adam: Nice, nice. Marco last but not least, how you doing man?
Marco: Hey what’s up man? Just had a really bad rainstorm. Not as bad as some of you guys are going to get on the east coast, right? Down south. My prayers go out to all you guys. Hope you’re all safe. Get the hell out if you’re in one of those zones. Don’t say, “Oh, this is going to pass me by.” Get the fuck out. [crosstalk 00:01:16].
Bradley: My sister Hilton Head, South Carolina which is an island.
Marco: Yes.
Bradley: And she’s … even though the governor of South Carolina said evacuate the coastline, so to evacuate. She said, “No. I’m staying.” She’s got two kids, I keep telling her she’s stupid. She says she’s going to ride it out.
Marco: Ed [Gelba’s 00:01:37] in South Carolina talking about [crosstalk 00:01:39].
Bradley: Yeah. He’s in Bluffton, that’s right. That’s adjacent to Hilton Head.
Marco: Yeah. Well, anyway guys. We’ll be thinking about you. Sending prayers your way. Lots of good energy. Hopefully this’ll just pass by, it won’t be as it’s looking. But anyway, having said that, busy as you know, mgyb.co. We’re getting that together. Putting the shop together, done for you services of course. And just a lot of stuff. We keep adding products and services in there just to make everyone’s life easier. And then of course, I’m on my next gen stuff that I’ve been working on. It’s been two years. Two arduous years of just trying to work it out. Anytime you try to automate it and Chris will back me up on this. API changes and then everything goes all to shit. And then you have to go in …
Bradley: Got to tweak it.
Marco: … right. You got tweak it. You got to fix it. Comply with whatever the APIs requesting or how you’re supposed to do the call or whatever. And then it’ll happen again until you get into that sweet spot or you get trusted enough where sometimes you can bypass some of the smaller shit that happens. At any rate with there, we hit the sweet spot. We’re really getting some really good results with what we’re doing and it’s something that we’ll be talking about. I was hoping for Pofu live, not going to happen. But I think we’re going to have a very merry Christmas.
Bradley: All right. We hit the sweet spot of the G spot. The Google spot, is that it?
Chris: [inaudible 00:03:24].
Marco: Actually, we did one better because we did away with the me to hit the G spot. No [inaudible 00:03:35].
Bradley: There’ll be men lined up for that.
Adam: Pulling this conversation back [crosstalk 00:03:44]. Back down. I wanted to circle back to Pofu live and let everyone know. We’ll put the links up there if one of you guys can do that for me since I’ll probably … you try to do this on my phone and then end up hanging up or something, but Pofu Live tickets are going. We are limiting it to 25. We do have some opening left. Now is a great time to grab your tickets. If you have any questions just fire off an email to support it’s semanticmastery.com, but we’re really looking forward to that.
We’re starting to lay down the schedules. Those of you who have already bought your tickets, we’re going to be having some information going out to you in the next week or two with some of the details. And then moving along as well on that, those who are new today and watching us. First of all, thanks for listening to some weirdo in his car that you haven’t watched yet. Thank you for watching us, Semantic Mastery and checking out Hump Day Hangouts. We do appreciate it. Come here, ask us questions. Digital marketing, SEO, whatever it is. If we can’t answer it, we’ll always point you in the best direction that we can. And if you are new, go check out the battle plan. That’s the best place to get started, and if you’ve been listening to us for a while and you’re thinking about it, come join our MasterMind. There’s a multitude of reasons. I’m not going to go into them right here.
Bradley, I think you were going to talk a little bit about some stuff maybe that was going on in the MasterMind, but we’ve got a lot of people doing a lot of really exciting stuff and we’re looking forward to some of them coming to Pofu live and helping them take their stuff up a notch whether they’re going from starting an agency or starting their own business or growing what’s existing. This stuff is getting pretty exciting and we’ve had a lot of members had a lot of real growth this year, especially in 2018.
Bradley: Yeah. Yup. Okay. So, do we have anything else to announce or can we get into it?
Adam: Good on my end. You guys good?
Chris: Yeah.
Marco: Yeah.
Bradley: I was going to just elaborate slightly on the Pofu live stuff and the MasterMind as well. So, yeah guys Pofu live is going to be a great event. It’s going to be our first one, but we’ve got a lot that we’re going to be sharing. We’ve got a very specific format on what we’re going to be doing, which is a simple process for how to grow your business like how to first prospect and get clients. Number two, how to fulfill. Number three, how to scale so that you can literally become a business owner instead of self-employed, right?
Self-employed is what most of us are including myself even to this point. And self-employed is certainly better than being an employee of … working for somebody else, but when we do most of the work ourselves, we’re just basically working a job. It’s a job where we’re our own boss and that is, again, so much better than working for somebody else I get that, but we still have to trade hours for dollars. In other words, we still have to do the actual work most of the time in order to get paid. And we’re trying to develop our businesses into a point where we can remove ourselves to where we have automations in place and keep personnel in place to be able to still run the business to generate revenue without us having to be there on a day-to-day basis, right?
And that’s essentially what Pofu live is about is how to get to that position with your businesses and that’s why we’re trying to keep it to 25 people or less because we want to actually give a lot of individualized attention to our attendees. In part, when you sign up to attend Pofu live, you’re going to go through a survey which is going to get you thinking about your business ahead of time. It’s got to be completed when you come to the event. And it gets you thinking about your business and developing a business plan if you don’t already have one. And I bet most of you probably don’t have an articulated business plan, right? Most of you probably have not done that.
It’s something I’ve struggled with throughout my career as well. I always have some vague idea of what I want, and I think, “Oh, no. I know what I want. So there’s no sense in me writing it down, right?” Defining it. But in all reality when you don’t have something very concrete like a road map, which is what an executive summary or a business plan really is. It’s like a road map, which helps to kind of keep you focused and working towards what your goal is. But when you don’t have that to reference or refer to often, then it’s easy to get blown around by whatever winds are in the industry at the moment. If that makes sense?
Meaning, I know we’re marketers, we always get opportunities presented to us via email and social media groups, all kind of stuff where, “Hey, this is the next big thing. You can make a million dollars doing this, and you can crush it doing this and doing that.” So, we always go chasing these freaking shining objects or these new methods because we’re opportunity seekers. And we never actually fully commit to one particular method that makes us money. And that’s where I think a lot of us have, including myself, have allowed my business to fail or not succeed as quickly as I would like it to because I’ve chased other opportunities instead of really zeroing in, focusing in on one particular method until I get it to work and produce revenue consistently and to the point where I can remove myself from that day to day operations and have it produced, right?
So, I mean, even if you have something that’s working for you and you’re making money, if it’s you doing it all the time, the next logical step is for you to automate it or outsource it or a combination of both so that you can still generate revenue from that, but not have to do it yourself. Then if you want to learn something else, you certainly can and you’ll have the ability to do that because your other method is making you money because you got a process in place, right? And so that’s essentially what Pofu live is all about.
And speaking of that specifically, I’m developing a process right now. I’m been working on it for two day straight now again, two full days for a very specific method for building your own lead generation assets as well as your own agency. It’s kind of a unique way of approaching it. I’m developing that out right now and there’s going to be two versions of the training. The full training with all the process docs, everything that I’m training my own virtual assistants to do right now so that I can do exactly what I just said, which was remove myself from this process and still have it generate revenue. That’s going to be revealed at Pofu live, but there’s going to be kind of a watered down version of it, or kind of like a condensed version, or a more simplified version that’s going to require a lot more manual work. It’s for a solopreneur. Essentially that’s going to be the same method, but for somebody that wants to do the work themselves, which I don’t recommend, but if you’re just getting started it’s a good way to get started.
That’s going to be coming available in a product we’re launching called Local Lease Pro, which will be included in a bundle that we’re … it’s going to be included in a Side Hustle Toolbox is what it’s called. That’s launching on October 1st. Don’t have a lot of details for you guys just yet. We will in about another week or so, we’re going to start mailing out that. We’ll have more information about it, but for those of you that want a glimpse into the method that I’m talking about without coming to Pofu Live, that’s where you’re going to be able to get it.
And I would highly recommend that you all mark your calendar for October 1st when the Side Hustle Toolbox comes out, it’s going to be a great product. We’re going to sell it outside of the bundle, $299 if you’re a MasterMind member you’re going to get it for free. If you’re not a MasterMind member you’d have to pay $299 or if you buy it as part of the bundle, which is the Side Hustle Toolbox, it’s going to be like $100. Don’t quote me on that. I don’t know what the final price is yet, but it’s somewhere around $100 and there’s a reason why we’re doing that. So, we’re going to promote that around October 1st. We’d highly recommend that you guys pick that up. It’s going to be inexpensive.
I can’t speak about everyone else’s product that’s going to be part of the toolbox because I have reviewed them all, but I can tell you ours alone is worth the price of admission. And so anyways, I’d encourage you guys to come check out Pofu Live and also mark your calendars for that. You guys want to add to that at all before I move on. And by the way Hernan snuck in. What’s up buddy?
Hernan: Sorry about that. I truly sorry, but I’m truly excited and I hope to see you guys in Pofu Live. We have some really good stuff coming up. I’m really excited. I’m really looking forward to listening to each of you guys because you have some really good stuff to share. I’m actually … I have the privilege of getting to know firsthand what you guys are going to be talking about. It’s going to be pretty amazing.
Bradley: That’s awesome. All right. I think we’re good. We can wrap it up.
Adam: Yeah. Let’s do it. Let’s get into it.
Clarification On Poking Rank And Rent Video Campaigns
Bradley: All right. Yup. Okay. Tom’s up, what’s up Tom? He says, “Hey guys. Bradley on episode 200 last week.” I know, now hard to believe we’re at 201 already. He said, “You answered a question on the rant and rent video model and you mentioned running the same poking campaign every month. I want to make sure I understand you correctly. When you run the same campaign every month, do you use the same videos or create new ones every month?” No. Use the same one’s Tom. Here’s the thing. It’s a turn and burn strategy, okay?
So, a lot of the rank and rent models are about ranking a video or a couple of videos, a handful of videos and in maintaining those rankings. And that’s certainly possible. I’ve been doing it for years. I’ve got some videos that are still producing revenue for me because they’re rented out or leased out or I’m doing SEO services for a clients video. So, I’m not renting it, but I’m actually … they’re paying me to maintain the rankings for those videos. And I’ve been doing those for years. I’ve still got some of them … some of them that have been earning revenue for years.
However, there’s always an issue with that, right? The problem with that can be that the video can be … it can slip in the rankings, Google could decide that that particular keyword, it doesn’t like having videos on page one anymore. We all know that that happens from time to time, and it’ll push it to page two and it’ll make it virtually impossible to get it to stick on page one. There’s a number of things that could happen, right? And if all of your revenue is tied into one video, right? Or a couple of videos, a handful of videos, and you lose that one video or it drops in rankings and then the client is calling you and asking you what’s up? Or if it’s a lead gen video, it stops producing leads, whatever the case. In your case, you’re saying rank and rent. So, you would be leasing the videos out. Well, somebody’s not going to want to rent or pay a monthly lease fee for a video that’s not ranking and producing leads, right?
And so again, you can go that route. It’s certainly possible. I’ve done it for many years, but what I found is that it’s easier when you have the process in place. If you got a good industrial strength video marketing tool, and they’re a dime a dozen now guys. They really are. There’s a couple that we suggest. My favorite tools are Peter Drew’s tools for like software stuff. I don’t run most software guys, I hire that stuff out because I don’t enjoy playing with software. It’s just too much of a learning curve and too time consuming, but that’s part of the reason I like Peter Drew’s tools and I do run … a matter of fact, I got one running in the background right now as you can see.
I’ve got one right here running in the background. One of Peter Drew’s tools and it’s because I use his tools because they’re simple, right? So, for video poking, I would use something like Live Rank Sniper. If I was going to be doing a bunch of spam videos targeting a bunch of keywords and having actual videos there instead of just place holders, to Live Rank Snipers like place holders, it creates scheduled live events, but there’s not an actual video there. It will rank, it will rank a video thumbnail, but it won’t have an actual video there. So, when someone clicks on it, it just is the live events, or events starting soon screen. If that makes sense.
So those are good for identifying keyword opportunities, but something like Hangout Millionaire is much better for actually uploading videos, right? So, actually upload videos to YouTube. So, that’s a good tool. If I was going to run it myself, I would run Live Rank Sniper or Hangout Millionaire. However, there’s also another really good tool by Abs Rabie called Video Marketing Blitz. And there’s a tool inside that suite of tools called the The Video Keyword Prospector. That’s what I’ve trained … excuse me, one of my Vas to run. He runs it damn near full-time. He works for me full-time, but it’s one of his primary job functions. And so he runs that tool all the time.
I’m telling you about that because that tool is great, but it has a learning curve, quite a learning curve. Once you get the hang of it, it’s super powerful because you could add … for example, we have at any given time 50 YouTube channels connected to that tool, so that when we take a video … and this is now getting to the heart of your question here Tom. We use the same video over and over and over again because it’s getting uploaded to 50 channels. So, in other words, if we’re going to take a keyword or a set of keywords and we’re going to target an area, right? Like a radius. So we’re going to cover all the cities or town names within a specific radius from the business location and there’s a handful of keywords, let’s say two or three keywords.
Let’s say we got 30 locations we want to target and we’ve got two keywords that we want to target. So, that gives us a total of 60 combinations. So, what we would do is take one video, would optimize it, and then we would upload it and you can see in the background I still got tools popping up. We would optimize it and then use the Video Marketing Blitz tool to upload it, that same video to a whole bunch of different channels. And guys these are channels without syndication networks. I’m not trying to shoot myself in the foot here and tell you guys you don’t need syndication networks. If you’re building a channel that’s going to be like a money channel or something like that, you absolutely want that. But what I’m talking about now is a specific turn and burn strategy.
So these are just channels that we buy, phone verified accounts, we buy, and then we add them to the tool and it’s all done via API, so you have to create API tokens. That’s why I said it’s a bitch. It’s time consuming to set up, it’s a bit of a learning curve, but once you’ve got it down pact, and I don’t recommend that you do it Tom. I would recommend, I would recommend that you hire it out. Hire a VA and train them how to do it. But then that same video will get uploaded to, let’s say 50 channels. And 50 channels that don’t have syndication networks. They’re just orphaned accounts, right? They’re just double phone verified YouTube accounts. They don’t have connections to anything else out on the web. Well, a lot of those videos will rank. So like I said the example I was using, two keywords, 30 locations, that’s 60 keyword combinations, right?
So, out of the 60, my VA will run the campaign and he’ll come back and there’s an option to run the rank checker to have it pull back all of the URLs on page one only or page one and page two of Google for each individual keyword. I always select just on page one only. I don’t care about what’s on page two. Some people say, “Okay, well it’s on page two with a little push I can get it to page one,” maybe so, but I’m not worried about that. Out of 60 keywords that I would test, my VA would run the campaign and he would test them for me. We’d come back with say … and it varies guys obviously depending on where you’re targeting and such, what keywords you’re targeting, but on average for a normal campaign I would come back with 15 to 20 keywords. So, almost a third of whatever my overall initial attempt was will come back as ranked keywords on page one. Somewhere in that range, like 25 to 30, 25% to a third to 33%. Somewhere in that range, right?
Don’t quote me on that, that’s not always the case, but the vast majority of the time that’s what we get back. So, now we got 15 or 20 keywords that we could contact that prospect and say, “Hey, look. We could rent you the one video for one keyword, and it’s going to cost you,” whatever your rental fees are. As I’ve mentioned many times in the past, when I did this, a lot of wholesale SEO services for a video production company locally I would charge $100 a month per video or per keyword essentially. And they would charge the customer $250 a month to maintain those rankings. So I was making $100.
You could charge that, or you could say to … do the same campaign, right? Without having to worry about really maintaining rankings because now you’ve just run 60 keywords. Let’s say you got 15 of them back ranked on page one. You contact that same prospect say, “Hey listen, I’ve got 15 keywords videos for,” … 15 keywords that are ranked, “right now on page one. It’s likely that they’re not going to stick, but they will stick for at least a few weeks. What I propose is I rent you all of these videos, every one of them for say, $200 a month.” And guys I’m just pulling a number out of the air. You should price accordingly. Price by what you think you can get for them and all of that.
But my point is say, “I’ll give you all 15 of these videos for $200 this month. Then next month you pay me another $200 and I’m going to run the campaign again,” because some of those videos when that first month are going to drop. Some of them are going to be … some of the channels might get terminated, that happens. Some of the videos are going to get pushed way, way down. So for maybe page one they might drop out of the top 10 pages. That certainly happens, but out of those 15 videos there will likely be a handful of them, a few of them that are still ranked at the end of the first month. And now the second month comes you redo the campaign again, the same video, it’s going to be uploaded to a bunch of different channels again, right? Maybe even sometimes the same channel, but there’s a way to [uniquify 00:20:56] the videos, the tool does all that stuff.
And so the next month you charge the same price again, you hit the same 60 keywords again, or you could even switch it up and do another … let’s say you did 30 locations times two keywords before, now you do those same 30 locations times a different two keywords, right? So now you’ve got a another roughly 15 to 20 or so videos that are ranked for this client for this month. And at the end of that month, a lot of them will have slipped out off of page one, but you’ll still have a few left. And then in month three you do it again for another set of keywords or the same set all over again.
So, my point is what happens over time is you start to accumulate more and more of the rankings that stick and it helps you identify … remember I always use video SEO as a foot in the door strategy to upsell clients on more … on a whole suite of digital marketing services. So, local maps SEO, GMB stuff, PPC, content marketing, all the other stuff. And so my point is if you can provide on a turn and burn basis something like this, which is a reoccurring campaign. It’s not one campaign that you maintain over and over and over again. It’s a reoccurring campaign. You run the campaign over and over again once per month, right? And so now you can … I found that it’s a great way to show the client that you can get them results from other keywords, a lot of times stuff that maybe they didn’t even think would produce results. It also will teach you about where the opportunities lie because you’ll be able to track which keywords are producing more results if you set up tracking properly. If that makes sense.
So, then you know what to optimize for with more traditional assets such as publishing web pages or web twos or whatever it maybe be. So again, it’s the same video. That’s why I like this strategy or this method because it’s simple and it’s something that you can … as far as maintaining … there’s a lot of variables guys you know that can affect the ranking of any one particular page or property, in this case a video, right? So, instead just do a lot more in volume. Now, if you guys been watching Hump Day Hangouts for anytime at all, you know I don’t typically promote turn and burn strategies, but for videos I think it’s a good idea. I wouldn’t do it … I’m not crazy about the mass page generator sites and all that stuff because it’s a lot of work and they take forever to index, but videos is different, right? Videos index rather quickly. They typically rank rather quickly, and unless they have syndication networks and a bunch of back links and engagement signals to them, they start to slip.
So, that’s why you just redo the campaign every month, right? Because they have a limited time shelf life. A limited shelf life so to speak, but to just do it over and over and over again every month. And it’s a great strategy. But this is again, Tom, I don’t recommend that you do it other than maybe perhaps to really develop the process out for your own business and then hire the shit out, don’t do it yourself, right? You can train … RVA, we pay them $150 a week, so $600 a month, and he runs … he works 40 hours a week and anytime I need, what we call a video carpet mom campaign done, I just contact him and I give him the details and he runs it. I send him a video file … and by the way you can get an idea of kind of what our campaigns look like at mgyb.co, our store front, make Google your bitch dot C-O, mgyb.co. We have video carpet bomb campaigns in there. And that’s essentially … that’s exactly what I just told you to do is what we have in there.
So, here’s something you can think about Tom, instead of buying the tool yourself and learning how to do it and then teaching a VA how to do it and hiring a VA and all that. You could technically have us do it at MGYB, right? You go order a video carpet bomb campaign, cost you $100, and you could sell that for $200 or $250 to a client. Does that make sense? So, in other words, you could literally go out and just sell this method and if you price it accordingly … let’s say you charged a client $250 a month to rerun this campaign for them every month and you hired out from us for … what’s the price on that Marco? I think it’s $97, right? For the Video Carpet Bomb?
Marco: It depends on the radius. 10 miles is only $25. If it’s 20 miles then it’s $99.
Bradley: There you go, $99. So, that’s my point. You could literally hire us to do it and it cost you $100 and sell it for $250, make $150 a month profit and not even have to do the work. All you have to do at that point is data entry, right? Which is submit details for us to do the work for you. So, again, totally however you want to do it. If you want to make a business out of this, Tom, then I would recommend that you hire a VA and buy the tool, and then train the VA or have the VA learn how to use the tool because then, again, for $150 you have somebody, per week, working for 40 hours per week essentially running the tool for you nonstop. Think about that, if you’re selling these campaigns at $250 a month, instead of paying us $100, which is a great strategy if you don’t want to go through the process of learning the tool, go through all that time, that effort, all that stuff.
You could certainly hire us to do it, or if you’re going to make a business out of it like I said, in order to keep costs down, you hire an in-house video marketer, right? You could train them to do it yourself. Right? And now they’re going to work full-time just running campaigns for you that you can go out and monetize. So, there’s a lot of potential there. That was a good question by the way.
Do You Use The Same Videos When Running Similar Rank And Rent Video Campaign Every Month?
Let’s see. It says, “You’ve mentioned you could end up with several videos ranked for the same keyword, which confused me a little since I can’t see Google ranking the same video twice?” No. What I mean by that is the same video targeting … it’s the same video. but you’re targeting multiple variations of the keyword. So, I’ll Tree Services for an example guys. There are five main keywords in the Tree Service industry. There’s more than five keywords, but there’s five keywords that produce consistent traffic. My top rated five keywords are, and in this order of priorities, tree service, tree removal, tree trimming, tree cutting, and arborist services, right? Or arborist service. So, there’s the top five keywords. So, my point is, is if I’ve got 20 locations, and I’ve got five keywords that I want to target, I literally have 100 combinations there. And it’s the same video that I’m going to use for all 100 keyword combinations, right?
So, the same video could rank for multiple keywords. It’s the same video, it’s not the same video URL guys, don’t let me confuse you. It’s the same video file, but uploaded to multiple channels.
So, each individual keyword has its own individual unique YouTube URL, okay? And so what happens is, there are … for example, there are variations to tree service, tree removal, and tree trimming, tree cutting, right? So, some variations would be tree removal service, tree trimming service, tree cutting service. So, if you target some longer tail keywords like that then you’ll end up … sometimes the video will rank for multiple keywords. The same URL can rank for multiple keywords because of the longer variation, right? So, it’ll rank for combinations, shorter combinations of the overall targeted keywords set, or keyword phrase, excuse me. Okay?
All right. Plus, if this is an ongoing marketing campaign I imagine if you use the same video, your YouTube channel would be full of the same video listed … yeah. But that’s why you don’t use the same channel. Use multiple channels. That’s the key to that particular strategy, right? I don’t recommend ever using the same video over and over and over and over again on one channel. I know there are some products that do that, one of the products we’ve promoted in the past is Bill Cousin’s rocket video ranker and it does that. And it works too, but that’s also a turn and burn strategy. So, it basically takes the same video and uploads it to one channel, but you can target 30 keywords at a time, but it’s the same video to the same channel. And so what I found is it definitely works and it works quickly, but I found a lot of the times those channels end up getting terminated or kind of like sand boxed.
It’s interesting, but they don’t get completely terminated by Google, but the videos just don’t show in search in the index at all. It’s kind of weird, but I’ve seen that happen several times. Again, it’s another turn and burn strategy. It just depends on how you want to do it. The particular turn and burn strategy for video marketing that I like is what we’re calling The Video Carpet Bomb, and that’s what we’re talking about here. And by the way, that was Randy James came up with that name. I’m totally giving him credit for that Video Carpet Bomb name because he was the one that came up with it. But anyways.
Is There A Limit To The Number Of Times You Can Use The Same Video And Keyword For The Rank And Rent Campaign?
Lastly, “Is there a limited number of times you do this to a point where Google simply refuses to rank your video for the same keyword?” Well no because again, you’re using different channels all the time. If you try to do it the same … try to target the same keyword from the same channel over and over and over again, yeah there’s … I mean, it’s possible that that could happen. But since you’re using different channels it’s not like Google’s going to black list any video from appearing for a particular keyword, right? They might not want to show it on page one, but they’re not going to say, “Okay, this keyword … we’re no longer going to show videos for this keyword.” At least I don’t think they do that. That’s a great question, Tom.
Why Do You Like The Power Suggest Pro As Your Keyword Tool?
Anyways, Dan’s up. He says, “Why is Power Suggest Pro your favorite keyword tool?” Because it’s simple, Dan. It’s a very, very simple tool and that’s what I like about it. I like easy. “Can you explain a little bit about how you use it to get the most out of it? I’ve heard Bradley say he loves it, but does anyone else use it? Do you use it in conjunction with any work flows or other tools? Thanks.” Okay. So, yeah. The process that I’ve always kind of … well, not always, but for the last several years now. I always do a very simple process for keyword research, and it starts with Google trends. I go to Google trends and search. I adjust the settings in Google trends depending on what kind of data it returns. So, for example, by default it’s usually, I think, the last 12 months. Let’s just go take a look real quick.
Sorry. I think by default it’s the previous 12 months. So, let’s just use tree service as an example guys, since we were just talking about that. Yeah, okay. So, 12 months, and obviously it’s set based upon my IP location for United States. It’ll be different for people in other countries, but what I’ll do is … what I like about trends is I can go in and determine based upon geography. So, for example, we have … United States was in here. Let’s see, US. But if I wanted to go to specifically to Virginia, I could just start typing in Virginia, and I could say, “Okay look, I want to look at what are the top search phrases or search activity that are related to this seed term of tree service in Virginia over the past 12 months.” And sometimes you won’t end up with a lot of results because we’ve narrowed the geography and we only have a short timeframe. We’re looking at the past 12 months.
So, in that case, for example, this is showing rise. I’m not going to spend a lot of time on trends because that wasn’t your question, but I just want to give you guys a quick overview so that you understand kind of my thought process or work flow on how I do keyword research. So, if we come over and take at top, rising is showing significant increase in search interest for that particular phrase within recent history. I don’t know what recent history is, I don’t know what the specific parameters are for that. I don’t know if it was the last 30 days or last 90 days or what. I just know that it means in the recent history it’s had a significant increase in search interest. Okay? But top is showing the keywords that are historically related to the seed term, okay? So for the past 12 months in this case, these are the keywords that are most closely related to the seed term of tree service in Virginia. Does that make sense?
So, these are the search habits of people in Virginia that are looking for tree service related keywords and these are the keywords that come up typically. Okay, you’ll see a lot of brand terms in here. If I would’ve done something like tree removal, in fact, you can compare terms by the way. If I do something like tree removal, you’ll see less brand terms there, right? So if we come down and say look at top, or excuse me, top, you’ll see now look there’s not a whole lot of data here. I was just talking about this earlier guys, tree removal and then tree removal service, right? So those are similar type keywords. So you’ll see that there’s not a whole lot showing up here. So what I could do is I could extend my timeframe. So if I go from past 12 months to let’s say past five years. Now all of a sudden we’ve got a lot more data, right? So now we can come back over here and look at top and you’ll see that now there’s actually eight keywords, which still isn’t a whole lot considering that’s going back five years, right?
On this one it’s showing 10 keywords. And that’s … hold on. That’s rising. If we go to top, it’s 11 keywords. Okay? So, the last things that you could do is back it all the way out to all time, 2004 when they started Google trends to present, and then you’ll have even more data. So, if we come back and take a look at this again. Now, remember this is still … okay, so not much more, just one more. But you can see that this is still only Virginia. And so what happens … and by the way guys, I was targeting the entire state. If I wanted to get hyper local, I could.
For example, if want to target … you could see it here, Charlottesville. If I wanted to tarted Charlottesville specifically I could, but what I found is when you narrow geographic targeting that much you end up with a lot less results. So, I always recommend … first, I usually don’t go … I try to keep it to past five years as my timeframe and I usually go to state level right off the bat because I found that city levels … now obviously if you’re in a big metropolitan city like New York City you should have a lot of data, but for me I usually start at a state level tree service don’t have a whole lot of keywords associated with that industry.
So anyways, I’d go to Virginia, but if you end up finding out by increasing the timeframe and that you’re still not getting the amount of keywords that your … you’re not getting a lot of good results back from this tool, then I would recommend that you start broadening your area too, right? And you could even go to the United States level, right? Because there’s still going to be similar search queries no matter where you are in the United States. If you see now there’s a full 25 queries there, right? So, I would probably … that’s past five years. If I wanted to … and guys, that’s why I said I play around with these even when I’m doing keyword research just to see how things change based upon time and geography. Okay?
So, that’s step one. I don’t want to spend too much more time on this, but step two is I always like to take these keywords and then … oh, by the way I just copy the keywords or put them in a text file or a spreadsheet, typically I use spreadsheets. And those become my seed terms that then I use to go search using Power Suggest Pro. Power Suggest Pro, one of my favorite tools of all time. I don’t know what happened there, but who cares? Let me move this off to the side guys, standby. So, Power Suggest Pro should be opening up here in a second. And let’s just say we wanted to … let’s go back to Virginia.
It’s a big question though. All right. So we’ll just use tree removal service. So, in this case now, this type of a keyword is … because it’s local. It’s a local intent keyword, you’re going to see that all its going to return is whole bunch of localized type search queries, but if I said tree removal service VA or something like that, and I click search. You’re going to see it’s going to start pulling back all these returns now for tree removal service. These are coming out of auto suggest. So, these are Google suggested phrases for tree removal service A, tree removal service B, or tree removal service VA, and it’s essentially like a wild card in there and that’s why because it’s basically saying return all the suggested phrases that are associated with tree removal service in Virginia. And if you take a look at that you see that very quickly it spit out all these different keywords that are showing up in search Google suggest that are localized or local search intent keywords. Right?
So, now I know that these are all keywords that are very … these are traffic producing keywords. Why are they traffic producing keywords? Because they’re in Google suggest. Think about that guys. When you go to Google and you start to search on a desktop, which by the way, about 70% of all traffic now comes from … or all search traffic originates on mobile devices guys. So, desktop search is becoming dinosaur, but regardless, let’s just say I … say tree removal service, and if I could just spell for a minute. Here’s all these suggested phrases, okay? You see that? By the way, near me keywords guys, those are huge. They’re absolutely huge right now because of what I just said, 70% of all mobile searches are originating on mobile devices. Near me keywords pop up in suggest, instantly they’re almost the first thing that come up in suggest.
Well, remember on a mobile device guys, when you start to use Google you all know what happens on a smartphone, which is what 99% of the population has now, right? When you start to do a search on a mobile device, half the screen is taken up by the keyboard, and the other half the screen as soon as you start typing the search query in, Google suggest takes up the other half of the screen and suggest the search queries, right? Recommended search queries. And because it’s on a mobile device, it’s so much easier to tap a closely related recommended search query than it is to finish typing out your search query, right? On that little shitty keyboard.
And so my point is, there’s a ton of traffic to be had from mobile devices because of suggest. And all of the phrases that pop up in Google’s … excuse me, Power Suggest Pro are phrases directly pulled from Google auto suggest. So, they are traffic producing keywords. Don’t worry about whether the Google keyword AdWord planner or long-tail pro or any of those other stupid keyword tools out there that have a million bells and whistles that give you all these competitive metrics, don’t worry about whether they say they’re search volume or not because if it shows up in suggest, there’s search volume, period, end of story. Period. And remember the keyword tools rely on the Google keyword planner for search volume metrics. Search volume metrics from the Google keyword planner are AdWords, or Google ads keywords, they’re for pay-per-click. They’re not the same as SEO based keywords guys.
So, even though the search … the Google keyword planner may show … if you spit out all the keywords that you wanted from here, let’s say that you wanted all these, again, just for example sake, if you spit all these out and you entered them into the Google keyword planner to look at search volume data, many of these keywords are going to say, “No search volume at all.” But that’s bullshit because if they’re in suggest you will get traffic on them, especially from mobile devices, period. So that’s why I love this tool guys because again, look it’s real simple, it doesn’t give me a bunch of … it doesn’t give me any competitive metrics. I don’t need all that stuff. All I need to know is which keywords produce traffic, and these keywords produce traffic. And it does it really quickly.
There’s not learning curve with this tool at all guys. I mean, you can play around with some of the settings and stuff, you’ll get different results whether you use suffix A to Z or suffix AA to ZZ or if you do recursive yes or no. There’s different search engines that will scrape all of these, produce suggested results so you can select if you’re doing YouTube marketing, if you’re specifically targeting Yahoo or Bing, I don’t know who does that, but if you did you could find additional keywords from them. There’s Amazon, Ebay, there’s all kinds of stuff, right? I typically just use it for Google and YouTube.
But it’s a great tool guys and for years now … I stopped paying for all those really … there were keyword tools that we’ve used at semantic mastery that literally cost us $800 a month. No shit. $800 a month to use a keyword tool. And I stopped using those tools for this one. I think it’s $77 one time fee. I think we have a link somewhere that allows you to get for $57 if you want to drop that on the page somewhere Adam or anybody.
Anyways, sorry I went so long on these two questions, but they were two really good questions that I really wanted to get out to you guys. So, this one here, like I said guys, it’s a simple tool I use all that. Finally, what I will do though … even though I mentioned the keyword planner is an AdWords tool, I do still like sometimes to try to determine if there are search volume data for some of the keywords even though I know there’s traffic on them, whether the keyword planner says it or not. Why do I want to know? Because if there’s search volume data in the keyword planner it’s likely that people are bidding on those keywords.
So, by taking my list that I accumulate or that I generate from my research from first using trends, second using Power Suggest Pro, then I can go enter my finalized list of keywords into the Google keyword planner and look at search volume data so that I can determine which keywords that people are bidding on for AdWords or Google Ads now because I now I know that those are the ones that are likely the most profitable keywords, right? Because if people are bidding on them there must be money there, or else if people aren’t bidding on them it’s typically because there’s not … they don’t produce any revenue, if that makes sense. Okay?
Also, you could find some additional keyword suggested ideas through the keyword planner after you’ve done this initial research. That’s a great question. To bad we’re not giving shit away.
Marco: What I have for this is that when you start broader, right? You can get just so many keyword ideas from Power Suggest Pro, but by digging into each category … if you want to consider it a category. You won’t get categories, but you’ll know. If you’ve done keyword research long enough, you’ll know what’s a category keyword and what’s a supporting keyword. And so you could just dig and dig and dig and what I’ve found is that you come up with just thousands of keyword ideas and then from those you can cherry pick the long tails so that you can start ranking right away and you can start producing traffic to the website and it’s likely to become people who convert. I mean, it’s really, really powerful to use that way. It’s one of the ways that we use it in our keyword research. I mean, we dig down into whatever people give us as the niche and use Power Suggest Pro and then just keep digging and digging and digging and digging. Sometimes you end up with thousands and thousands of keywords man.
Bradley: Yeah. I want to … that’s why I just started to demonstrate this as you were talking because for example, I just put “how to cut down a tree,” right? Guys, I don’t even have recursive on. Recursive means after it searches and it pulls back all of the results, it goes back and then searches each one of the results again plus the suffix A to Z, if you have suffix added. So, it’s like what Marco just said, sometimes this thing will spit out 3,000 keywords, it’s ridiculous. And the thing is, especially when you have recursive on, which I don’t because it could run for several minutes if that’s the case. But when I have recursive on you’ll see like for example, how does a … how much does it cost to just cut down a tree? How much does it cost to cut down a queen palm tree, look at how specific some of these search phrases are coming out, right?
Now, if I have tree service site and I’m in an area that has palm trees, then it’s likely that there’s search queries … remember, this is a suggested search queries guys, how much does it cost to cut down a queen palm tree? That means when somebody starts to type in queen palm tree or cut down a queen palm tree, in fact let’s just go take a look at it. We’ll say cut down a queen palm tree. Cutting down a queen palm tree, all that, you can see those type of keywords come up and suggest and before somebody even finishes typing it out, they’re going to say, “Oh, well there you go, that’s close enough.” Right? And so that’s what I’m saying. There’s traffic on those keywords and look at how long some of those are. And then if I have recursive on, some of them come back even longer. It’s crazy.
I have seen full on sentences as search suggested search queries that have come back in here, and those are absolutely great topics guys or keywords search queries, right? To target with blog posts or Q&A posts and things like that because there’s so few people targeting such long-tail stuff like this. You can start to generate a lot of traffic over time by just building up. I mean, very, very simple stuff guys like how much does it cost to cut down a queen palm tree? Put that question on a blog post and answer it with a little bit of schema markup and next thing you know you end up in position zero or in on of these areas right here. Right? And you can get a shit ton of traffic from that. Okay?
So, anyways. It’s a great tool guys. I absolutely love it, as Marco said. I’ve learned over the last couple years that I don’t … I used to always just go straight to SEO stuff and I would do a ton of keyword research and I would generate literally thousands of keywords for a project before I would … and then I would just start doing SEO. Now I’ve really gotten to the point where I always start with Google Ads so that I can really pinpoint where the money keywords are, the lead generating keywords are, and then I’d start basing my SEO campaign right … I’d develop my SEO campaign based around the keywords that I know produce traffic that converts because of AdWords, or Google Ads I should say now. And then I will use this type of stuff now for content marketing to start building up the SEO presence and start generating traffic from the longer tail stuff that will trickle in little bits and pieces at a time.
So, you start to accumulate little traffic streams from these longer tail keywords, but the bulk of your traffic is going to come from just a handful of keywords, and it always does, at least in local marketing it does. The 80/20 principle absolutely applies and if any of you guys do AdWords or Google Ads now, you know that to be 100% true. Sometimes it’s 80/20, where 80% of your results come from 20% of your keywords. Sometimes it’s 90/10, sometimes it’s 95/5. And again, if any of you guys that are doing any Google Ads, you know that to be true. And so why spend a shit ton of time on a lot of long-tail keywords when the bulk … there’s a reason to do that, right? Building up silo structure and all of that so that you can rank organically for those short-tail keywords, you need to have the long-tail keywords.
What I’m talking about is initially starting off, getting your silo structure in place, using the keywords as the top of silo that you know produce traffic and results, which is what you can determine with AdWords rather quickly, which is a couple … few hundred dollars in Ads spent you can determine that. And then you can develop your SEO campaign based around those results or that data, right? And you can develop a much stronger SEO campaign right off the bat. You can map it all out ahead of time. It’ll make you’re job so much easier as in SEO. And by the way if you want to learn how to really stack keywords and everything properly, SEO bootcamp by Jeffrey Smith, by the way he’s going to be a guest speaker at Pofu Live, so another reason to come join us.
Do You Have Any Recommendations On A Good Magento Developer?
That was a long question too. Damn we’re almost out of time. Dan and Tom are the winners today. Rich is up. He says, “I have taken a job with a drop shipping firm along with other stuff and the magento developers have gone silent. Do have you have a couple you could recommend?” I do not. If anybody knows, can help Richard [Harman 00:48:34] with a magento developer please post on the event page. I don’t do any e-com stuff at all guys, so I can’t really recommend anything. Any of you all on the call, can you recommend it?
Marco: The people that I know, you’d have to have really deep pockets because magento development can into the thousands and thousands of dollars. It’s not something simple to work with, but I would suggest Upwork, you might be able to find someone in another country that would do it for a lower price if you’re on a budget for the budget that you’re looking to spend on it.
Hernan:Yeah. I do agree with Marco. Magento is like the Rolls-Royce of the eCommerce, but it’s like if you get a flat tire on a Rolls-Royce. So, it’s that type of stuff. So, yeah, I do agree with Marco and other stuff that you could do Richard is to go and ask on both the Semantic Master, Mastery Mind Facebook group if you’re a part of it. If not, you can go on the free … the Facebook group, the SEO tutorials and case study, we’re a Facebook groups or maybe in a couple of eCommerce Facebook groups, that usually helps as well. But yeah, I do agree with Marco. I tried once with Magento and it’s like meth.
Bradley: You ran away with a tail tucked between your legs, right?
Hernan:Not even once. Yeah. Not even once.
When Will You Release The CORA Reports On MYGB?
Bradley: Yeah. I don’t do e-com guys, so I can’t be of any assistance. I’ve got nothing. Jordan, “I peeked CORA reports,” what’s up Jordan, “peeked CORA reports on MGYB, that is deliciousness like a plate of tacos,” that’s awesome, “when are those rolling out?” Aren’t they available now?
Marco: Yeah. You should be able to order now. It’s not very descriptive since we haven’t added the description in SamCart, but I think you can order them since you already know what they are, you don’t need to know what they do [crosstalk 00:50:36].
Bradley: You probably should also … probably link to a example report on the page so that people can what they’re going to get from a CORA report, you know what I mean?
Marco: Yeah. That’s all coming, but I mean, we’ve been busy just adding a whole bunch of other stuff there we’re developing our own process with one of the services, which took priority and that’s being worked on. And so yeah. It’s a work in progress guys. MGYB is a work in progress. We got it out in record time and we’re just going to keep adding to it.
Bradley: Yup. Awesome. Scott says, “For Richard,” he’s got a comment for you Richard, but basically he’s saying that yeah Magento is going to cost you a shit ton of money. That’s basically what he’s saying. So, thanks Scott for your input on that.
Do You Recommend Accessing A GMB Verified Account Using Proxies?
Scott says, “Just received my first GMP verified account from MGYB, are you recommending accessing these via proxies or does it matter? Thank.” It’s your call, Scott.
Marco: Yeah. But it’s not something that we want to discuss in a free form. This isn’t a question here. Scott, ask us in Facebook. You know where to go.
How To Make A Lead Gen Site Authoritative?
Bradley: There you go. Okay. Good enough. Herovic says, “Hey guys, can you share a few strategies you can use to make a lead gen site more authoritative?” Well, RYS drive stacks are going to help. If it’s a lead gen site, it’s a verified GMB profile then that should help. If it’s a lead gen thing it likely does, but I would say in RYS, drive stack would help. Obviously a syndication network because all of those are like … every single tier one branded profile that you create is like another … it’s another validator, another entity validator, right? So, syndication networks, even if you’re not syndicating to them, it’s still powerful for that reason. It helps to validate the entity. Pass authority, especially if you interlink them the way that we teach in syndication academy or if you just purchase the done for you network, which is the much easier route to go anyways, right?
Again, RYS drive stacks, that’s going to pass authority. Doing a local PR pro method, local press release, using press releases, that absolutely helps. So, there’s just a combination of those three … obviously the local GMB pro method doesn’t really … I don’t know if local GMB pro method helps gain authority for normal like organic ranking or not because we don’t care. We’re not worried about rankings with the local GMB pro method. We’re worried about activity that generates leads. It generate engagement from primarily mobile devices, which is what the local GMB pro method is about, it’s not about ranking. It’s about producing engagement from Google, which produces results, leads. So, again, the combination of all of those things, I know they’re all our products but we have those products for a reason, they work. Want to comment on that?
Hernan:Yeah. Having a verified entity gives you trust and authority, especially when you’re verifying the entity with the very entity that’s looking for these signals, right? That’s what you’re looking to trigger, so why not? Why wouldn’t you have a transparent entity that’s you, it’s your company or if you’re name is your business. Why wouldn’t you go and say, “Here I am. I’m transparent. I’m billing my company. This is my …” Whatever information it is that you can provide and we go through all of that in great detail in our training in local GMB pro and RYS academy reloaded in the black book. I mean, this is what you’re looking for, to be more trusted and authoritative and [crosstalk 00:54:17]. Go ahead.
Bradley: I got a simple one form too that probably a lot don’t know about and Marcus probably going to be mad. But set up a G Suite account for the domain for that lead gen property. And you got to pay Google $5 a month, it might even be $10 a month now. But you’re going to pay Google $5 or $10 a month for that G Suite account, but you’re going to have a Google account on your domain, essentially you’ll have a Gmail account using your domain email in all of that, and that right off the bat is a huge authority, or entity, validator for Google. Having a verified Google on my business profile is great, there’s no doubt. But also having a G Suite account tied to the same domain that’s associated with your lead gen property is going to also help, okay? So, definitely check that out.
Guys, I use G Suite for everything now. I freaking love it because it does, it really just adds authority to the overall entity and it’s like instant authority by just paying Google. Google likes to see that guys because now they know they’ve got … they can bill you, right? There’s a billing source so they that you’re a valid entity, or a real person behind it instead of somebody that’s just spamming shit to death. If you’re willing to pay Google, so even for a lot of … my newer lead gen sites guys, I set up $5 a month G Suite accounts. And yeah, it costs me $5 a month, who cares? It’s an instant credibility. It’s instant credibility to Google. Okay?
How Do You Download A Video From A Site?
Quit This House, “How do you download a video from a site to upload video to GMB?” Just use one of … just go to Fire Fox, I’ve got a couple of them over here. Let’s see, one of them is called Video Download Helper, that’s an extension there. There’s another one that … just go to Fire Fox and search for Video Download Extension or plugins or something like that, and download and install one of them and then just go visit the web page, and depending on the app, it’s going to have different functionalities for how to download the video, but pretty much in Fire Fox you can download just about any video [crosstalk 00:56:15].
Hernan:Yeah. I have two desktop apps that I use. I use YouTube downloader because I mean, it’s really fast. And I use any video converter because I can convert the video file into anything I want. So either one of those and they’re totally free and they totally rock.
Who Do You Recommend For A Residential Proxy Supplier?
Bradley: Yeah. Okay. Wood Wine Boxes, “Do you have a recommendation for residential proxy supply or smaller number?” The only one that I know of for residential proxies is one that I’m actually using right now. If you are familiar with Browsio, it’s a service that it’s not Browsio’s service. It’s a vendor that they been promoting or whatever, but there’s a … it’s called netnut.io and they have a residential proxy service that you can buy and you pay based on bandwidth usage. I think I get 10 gigabytes a month usage for $75 because I just use the … it’s a pool of IPs that are residential IPs and every time … it’s an HTTP request proxy service.
In other words, every time you refresh a new page, it’ll pull back a new proxy from the same general location, but it’s interesting because you can refresh the page on like whoer.net and see the actual IP change. And so it’s pretty cool, but again, it’ll stay within a very targeted or very close area so that it won’t trigger reverification and stuff. I’ve been using in now for several weeks for all my BrowSEO profiles. I mean, I got shit open here, right? Bunches of stuff open right now, and I’m using that same thing. And it works really good because they’re not commercial proxies like most proxy providers, they’re actual residential.
Again, I would just go to the BrowSEO’s Facebook group … in fact, I don’t think they’re doing anything on Facebook anymore. I think they’ve got a Skype group. Try to find the access to the Skype group and then you can request … and you might be able to find some information on their Facebook group. I just think that they’ve moved the conversation to Skype, and see about that offer. That’s the only one I would recommend currently at the moment for this kind of stuff. Okay?
We’re almost out of time guys. I’m going to have to wrap it up here in a minute. I love that meme, that’s awesome. Thanks Greg. Jay says, “Marco, going to do my first SERPbased link package to a clients RYS local iframe loop and tier one’s. Do you recommend going an extra mile in providing to SERPspace G shorten links? Or SERPspace link package, or would you recommend interposting a redirect icontrols so that I can redirect them in the future?”
Marco: Yeah. Depends on how much control you want over this. If you supply your own G shorten links then video will of course, build to those. If you want to have that … switch box right? [inaudible 00:59:02]. If you want to have that switch box in place then yes, by all means. I mean, talk to [Dediya 00:59:07]. Dediya knows exactly what to do when it comes to link building. He’s been with us for three years. We started out with Bradley, but he’s been with Semantic Mastery since the beginning providing link building services in East [inaudible 00:59:21], he’s the best. He knows what [crosstalk 00:59:23].
Bradley: He’s been with me since 2012, I think. 2012 or … it might’ve been ‘13. Anyways, he’s been with me for a long damn time. No shit. And that was … who was that that asked that question, Jay? Yeah, Jay, in fact, if you just pink or tag Dediya in one of the groups, whichever group you’re in just one of our Facebook groups. I’m sure he’d be happy to answer some questions for you. Again, anytime we have any questions about spam link packages, we just ask him because he always is up-to-date with the most effective strategy currently. Okay? I don’t keep up with that shit because I have Dediya. All right. All right.
Do We Need To Supply A Video File If We Order Video Carpebomb From You?
Last question, Look Within, he says, “If we order a Video Carpet Bomb through you guys, do we supply the video file?” Yes. You need to supply the video file, the thumbnail image if you have a specific thumbnail image, which I recommend you do because remember? That’s like a little mini ad, like a banner ad. I would also … you’re going to have to give us the keywords, the zip code of the central location, which we do a radius of. And then the NAP and the target URL if you have a … so name, address, phone number, and target URL of the business if you’re promoting a local business, which is really what this campaign type is designed for, okay?
So, but that’s it. That’s all you got to do is provide us those few things, right? So, video file, thumbnail, main keywords, there’s a couple of keywords I think depending on the package level, the primary location, and then the NAP, name, address, phone number with the target URL. That’s it. That’s all you got to provide. Should take you a couple minutes to get that together. Okay? All right guys. We only went one minute over. That’s pretty impressive. Thanks for sticking around guys.
Hernan:That’s not bad.
Bradley: Cool. Everybody good?
Marco: Pofu Live.
Bradley: That’s it.
Hernan:Come join us.
Marco: That’s all I’m going to say. Bye everyone.
Bradley: What’s your position, right?
Marco: Right.
Bradley: All right guys. See you all later. Thanks.
Marco: All right. Bye.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 201 published first on your-t1-blog-url https://ift.tt/1WMpNvB September 17, 2018 at 09:39PM Semantic Mastery https://ift.tt/2rWKl8L
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 201
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Announcement
Bradley: We’re live.
Adam: All right welcome everybody to Hump Day Hang Out’s gone mobile here for episode 201. I’m broadcasting from my car somewhere in the hills of Pennsylvania, but we got almost the rest of the team, it looks like Hernan maybe was busy today but let’s do our thing and go through and say hello to everybody. So Chris how are doing?
Chris: Doing good, excited to be here.
Adam: Awesome, Bradley how you doing man? This is weird, usually you’re the last person on my screen but today you’re in the middle so how you doing?
Bradley: Must be because of the mobile device, I’m doing well. Busy, been working hard on content for Pofu Live as well as a product that we’re launching on October 1st so kind of like neck deep in content production again which is really cool because I like that kind of stuff so I’m excited about the few weeks.
Adam: Nice, nice. Marco last but not least, how you doing man?
Marco: Hey what’s up man? Just had a really bad rainstorm. Not as bad as some of you guys are going to get on the east coast, right? Down south. My prayers go out to all you guys. Hope you’re all safe. Get the hell out if you’re in one of those zones. Don’t say, “Oh, this is going to pass me by.” Get the fuck out. [crosstalk 00:01:16].
Bradley: My sister Hilton Head, South Carolina which is an island.
Marco: Yes.
Bradley: And she’s … even though the governor of South Carolina said evacuate the coastline, so to evacuate. She said, “No. I’m staying.” She’s got two kids, I keep telling her she’s stupid. She says she’s going to ride it out.
Marco: Ed [Gelba’s 00:01:37] in South Carolina talking about [crosstalk 00:01:39].
Bradley: Yeah. He’s in Bluffton, that’s right. That’s adjacent to Hilton Head.
Marco: Yeah. Well, anyway guys. We’ll be thinking about you. Sending prayers your way. Lots of good energy. Hopefully this’ll just pass by, it won’t be as it’s looking. But anyway, having said that, busy as you know, mgyb.co. We’re getting that together. Putting the shop together, done for you services of course. And just a lot of stuff. We keep adding products and services in there just to make everyone’s life easier. And then of course, I’m on my next gen stuff that I’ve been working on. It’s been two years. Two arduous years of just trying to work it out. Anytime you try to automate it and Chris will back me up on this. API changes and then everything goes all to shit. And then you have to go in …
Bradley: Got to tweak it.
Marco: … right. You got tweak it. You got to fix it. Comply with whatever the APIs requesting or how you’re supposed to do the call or whatever. And then it’ll happen again until you get into that sweet spot or you get trusted enough where sometimes you can bypass some of the smaller shit that happens. At any rate with there, we hit the sweet spot. We’re really getting some really good results with what we’re doing and it’s something that we’ll be talking about. I was hoping for Pofu live, not going to happen. But I think we’re going to have a very merry Christmas.
Bradley: All right. We hit the sweet spot of the G spot. The Google spot, is that it?
Chris: [inaudible 00:03:24].
Marco: Actually, we did one better because we did away with the me to hit the G spot. No [inaudible 00:03:35].
Bradley: There’ll be men lined up for that.
Adam: Pulling this conversation back [crosstalk 00:03:44]. Back down. I wanted to circle back to Pofu live and let everyone know. We’ll put the links up there if one of you guys can do that for me since I’ll probably … you try to do this on my phone and then end up hanging up or something, but Pofu Live tickets are going. We are limiting it to 25. We do have some opening left. Now is a great time to grab your tickets. If you have any questions just fire off an email to support it’s semanticmastery.com, but we’re really looking forward to that.
We’re starting to lay down the schedules. Those of you who have already bought your tickets, we’re going to be having some information going out to you in the next week or two with some of the details. And then moving along as well on that, those who are new today and watching us. First of all, thanks for listening to some weirdo in his car that you haven’t watched yet. Thank you for watching us, Semantic Mastery and checking out Hump Day Hangouts. We do appreciate it. Come here, ask us questions. Digital marketing, SEO, whatever it is. If we can’t answer it, we’ll always point you in the best direction that we can. And if you are new, go check out the battle plan. That’s the best place to get started, and if you’ve been listening to us for a while and you’re thinking about it, come join our MasterMind. There’s a multitude of reasons. I’m not going to go into them right here.
Bradley, I think you were going to talk a little bit about some stuff maybe that was going on in the MasterMind, but we’ve got a lot of people doing a lot of really exciting stuff and we’re looking forward to some of them coming to Pofu live and helping them take their stuff up a notch whether they’re going from starting an agency or starting their own business or growing what’s existing. This stuff is getting pretty exciting and we’ve had a lot of members had a lot of real growth this year, especially in 2018.
Bradley: Yeah. Yup. Okay. So, do we have anything else to announce or can we get into it?
Adam: Good on my end. You guys good?
Chris: Yeah.
Marco: Yeah.
Bradley: I was going to just elaborate slightly on the Pofu live stuff and the MasterMind as well. So, yeah guys Pofu live is going to be a great event. It’s going to be our first one, but we’ve got a lot that we’re going to be sharing. We’ve got a very specific format on what we’re going to be doing, which is a simple process for how to grow your business like how to first prospect and get clients. Number two, how to fulfill. Number three, how to scale so that you can literally become a business owner instead of self-employed, right?
Self-employed is what most of us are including myself even to this point. And self-employed is certainly better than being an employee of … working for somebody else, but when we do most of the work ourselves, we’re just basically working a job. It’s a job where we’re our own boss and that is, again, so much better than working for somebody else I get that, but we still have to trade hours for dollars. In other words, we still have to do the actual work most of the time in order to get paid. And we’re trying to develop our businesses into a point where we can remove ourselves to where we have automations in place and keep personnel in place to be able to still run the business to generate revenue without us having to be there on a day-to-day basis, right?
And that’s essentially what Pofu live is about is how to get to that position with your businesses and that’s why we’re trying to keep it to 25 people or less because we want to actually give a lot of individualized attention to our attendees. In part, when you sign up to attend Pofu live, you’re going to go through a survey which is going to get you thinking about your business ahead of time. It’s got to be completed when you come to the event. And it gets you thinking about your business and developing a business plan if you don’t already have one. And I bet most of you probably don’t have an articulated business plan, right? Most of you probably have not done that.
It’s something I’ve struggled with throughout my career as well. I always have some vague idea of what I want, and I think, “Oh, no. I know what I want. So there’s no sense in me writing it down, right?” Defining it. But in all reality when you don’t have something very concrete like a road map, which is what an executive summary or a business plan really is. It’s like a road map, which helps to kind of keep you focused and working towards what your goal is. But when you don’t have that to reference or refer to often, then it’s easy to get blown around by whatever winds are in the industry at the moment. If that makes sense?
Meaning, I know we’re marketers, we always get opportunities presented to us via email and social media groups, all kind of stuff where, “Hey, this is the next big thing. You can make a million dollars doing this, and you can crush it doing this and doing that.” So, we always go chasing these freaking shining objects or these new methods because we’re opportunity seekers. And we never actually fully commit to one particular method that makes us money. And that’s where I think a lot of us have, including myself, have allowed my business to fail or not succeed as quickly as I would like it to because I’ve chased other opportunities instead of really zeroing in, focusing in on one particular method until I get it to work and produce revenue consistently and to the point where I can remove myself from that day to day operations and have it produced, right?
So, I mean, even if you have something that’s working for you and you’re making money, if it’s you doing it all the time, the next logical step is for you to automate it or outsource it or a combination of both so that you can still generate revenue from that, but not have to do it yourself. Then if you want to learn something else, you certainly can and you’ll have the ability to do that because your other method is making you money because you got a process in place, right? And so that’s essentially what Pofu live is all about.
And speaking of that specifically, I’m developing a process right now. I’m been working on it for two day straight now again, two full days for a very specific method for building your own lead generation assets as well as your own agency. It’s kind of a unique way of approaching it. I’m developing that out right now and there’s going to be two versions of the training. The full training with all the process docs, everything that I’m training my own virtual assistants to do right now so that I can do exactly what I just said, which was remove myself from this process and still have it generate revenue. That’s going to be revealed at Pofu live, but there’s going to be kind of a watered down version of it, or kind of like a condensed version, or a more simplified version that’s going to require a lot more manual work. It’s for a solopreneur. Essentially that’s going to be the same method, but for somebody that wants to do the work themselves, which I don’t recommend, but if you’re just getting started it’s a good way to get started.
That’s going to be coming available in a product we’re launching called Local Lease Pro, which will be included in a bundle that we’re … it’s going to be included in a Side Hustle Toolbox is what it’s called. That’s launching on October 1st. Don’t have a lot of details for you guys just yet. We will in about another week or so, we’re going to start mailing out that. We’ll have more information about it, but for those of you that want a glimpse into the method that I’m talking about without coming to Pofu Live, that’s where you’re going to be able to get it.
And I would highly recommend that you all mark your calendar for October 1st when the Side Hustle Toolbox comes out, it’s going to be a great product. We’re going to sell it outside of the bundle, $299 if you’re a MasterMind member you’re going to get it for free. If you’re not a MasterMind member you’d have to pay $299 or if you buy it as part of the bundle, which is the Side Hustle Toolbox, it’s going to be like $100. Don’t quote me on that. I don’t know what the final price is yet, but it’s somewhere around $100 and there’s a reason why we’re doing that. So, we’re going to promote that around October 1st. We’d highly recommend that you guys pick that up. It’s going to be inexpensive.
I can’t speak about everyone else’s product that’s going to be part of the toolbox because I have reviewed them all, but I can tell you ours alone is worth the price of admission. And so anyways, I’d encourage you guys to come check out Pofu Live and also mark your calendars for that. You guys want to add to that at all before I move on. And by the way Hernan snuck in. What’s up buddy?
Hernan: Sorry about that. I truly sorry, but I’m truly excited and I hope to see you guys in Pofu Live. We have some really good stuff coming up. I’m really excited. I’m really looking forward to listening to each of you guys because you have some really good stuff to share. I’m actually … I have the privilege of getting to know firsthand what you guys are going to be talking about. It’s going to be pretty amazing.
Bradley: That’s awesome. All right. I think we’re good. We can wrap it up.
Adam: Yeah. Let’s do it. Let’s get into it.
Clarification On Poking Rank And Rent Video Campaigns
Bradley: All right. Yup. Okay. Tom’s up, what’s up Tom? He says, “Hey guys. Bradley on episode 200 last week.” I know, now hard to believe we’re at 201 already. He said, “You answered a question on the rant and rent video model and you mentioned running the same poking campaign every month. I want to make sure I understand you correctly. When you run the same campaign every month, do you use the same videos or create new ones every month?” No. Use the same one’s Tom. Here’s the thing. It’s a turn and burn strategy, okay?
So, a lot of the rank and rent models are about ranking a video or a couple of videos, a handful of videos and in maintaining those rankings. And that’s certainly possible. I’ve been doing it for years. I’ve got some videos that are still producing revenue for me because they’re rented out or leased out or I’m doing SEO services for a clients video. So, I’m not renting it, but I’m actually … they’re paying me to maintain the rankings for those videos. And I’ve been doing those for years. I’ve still got some of them … some of them that have been earning revenue for years.
However, there’s always an issue with that, right? The problem with that can be that the video can be … it can slip in the rankings, Google could decide that that particular keyword, it doesn’t like having videos on page one anymore. We all know that that happens from time to time, and it’ll push it to page two and it’ll make it virtually impossible to get it to stick on page one. There’s a number of things that could happen, right? And if all of your revenue is tied into one video, right? Or a couple of videos, a handful of videos, and you lose that one video or it drops in rankings and then the client is calling you and asking you what’s up? Or if it’s a lead gen video, it stops producing leads, whatever the case. In your case, you’re saying rank and rent. So, you would be leasing the videos out. Well, somebody’s not going to want to rent or pay a monthly lease fee for a video that’s not ranking and producing leads, right?
And so again, you can go that route. It’s certainly possible. I’ve done it for many years, but what I found is that it’s easier when you have the process in place. If you got a good industrial strength video marketing tool, and they’re a dime a dozen now guys. They really are. There’s a couple that we suggest. My favorite tools are Peter Drew’s tools for like software stuff. I don’t run most software guys, I hire that stuff out because I don’t enjoy playing with software. It’s just too much of a learning curve and too time consuming, but that’s part of the reason I like Peter Drew’s tools and I do run … a matter of fact, I got one running in the background right now as you can see.
I’ve got one right here running in the background. One of Peter Drew’s tools and it’s because I use his tools because they’re simple, right? So, for video poking, I would use something like Live Rank Sniper. If I was going to be doing a bunch of spam videos targeting a bunch of keywords and having actual videos there instead of just place holders, to Live Rank Snipers like place holders, it creates scheduled live events, but there’s not an actual video there. It will rank, it will rank a video thumbnail, but it won’t have an actual video there. So, when someone clicks on it, it just is the live events, or events starting soon screen. If that makes sense.
So those are good for identifying keyword opportunities, but something like Hangout Millionaire is much better for actually uploading videos, right? So, actually upload videos to YouTube. So, that’s a good tool. If I was going to run it myself, I would run Live Rank Sniper or Hangout Millionaire. However, there’s also another really good tool by Abs Rabie called Video Marketing Blitz. And there’s a tool inside that suite of tools called the The Video Keyword Prospector. That’s what I’ve trained … excuse me, one of my Vas to run. He runs it damn near full-time. He works for me full-time, but it’s one of his primary job functions. And so he runs that tool all the time.
I’m telling you about that because that tool is great, but it has a learning curve, quite a learning curve. Once you get the hang of it, it’s super powerful because you could add … for example, we have at any given time 50 YouTube channels connected to that tool, so that when we take a video … and this is now getting to the heart of your question here Tom. We use the same video over and over and over again because it’s getting uploaded to 50 channels. So, in other words, if we’re going to take a keyword or a set of keywords and we’re going to target an area, right? Like a radius. So we’re going to cover all the cities or town names within a specific radius from the business location and there’s a handful of keywords, let’s say two or three keywords.
Let’s say we got 30 locations we want to target and we’ve got two keywords that we want to target. So, that gives us a total of 60 combinations. So, what we would do is take one video, would optimize it, and then we would upload it and you can see in the background I still got tools popping up. We would optimize it and then use the Video Marketing Blitz tool to upload it, that same video to a whole bunch of different channels. And guys these are channels without syndication networks. I’m not trying to shoot myself in the foot here and tell you guys you don’t need syndication networks. If you’re building a channel that’s going to be like a money channel or something like that, you absolutely want that. But what I’m talking about now is a specific turn and burn strategy.
So these are just channels that we buy, phone verified accounts, we buy, and then we add them to the tool and it’s all done via API, so you have to create API tokens. That’s why I said it’s a bitch. It’s time consuming to set up, it’s a bit of a learning curve, but once you’ve got it down pact, and I don’t recommend that you do it Tom. I would recommend, I would recommend that you hire it out. Hire a VA and train them how to do it. But then that same video will get uploaded to, let’s say 50 channels. And 50 channels that don’t have syndication networks. They’re just orphaned accounts, right? They’re just double phone verified YouTube accounts. They don’t have connections to anything else out on the web. Well, a lot of those videos will rank. So like I said the example I was using, two keywords, 30 locations, that’s 60 keyword combinations, right?
So, out of the 60, my VA will run the campaign and he’ll come back and there’s an option to run the rank checker to have it pull back all of the URLs on page one only or page one and page two of Google for each individual keyword. I always select just on page one only. I don’t care about what’s on page two. Some people say, “Okay, well it’s on page two with a little push I can get it to page one,” maybe so, but I’m not worried about that. Out of 60 keywords that I would test, my VA would run the campaign and he would test them for me. We’d come back with say … and it varies guys obviously depending on where you’re targeting and such, what keywords you’re targeting, but on average for a normal campaign I would come back with 15 to 20 keywords. So, almost a third of whatever my overall initial attempt was will come back as ranked keywords on page one. Somewhere in that range, like 25 to 30, 25% to a third to 33%. Somewhere in that range, right?
Don’t quote me on that, that’s not always the case, but the vast majority of the time that’s what we get back. So, now we got 15 or 20 keywords that we could contact that prospect and say, “Hey, look. We could rent you the one video for one keyword, and it’s going to cost you,” whatever your rental fees are. As I’ve mentioned many times in the past, when I did this, a lot of wholesale SEO services for a video production company locally I would charge $100 a month per video or per keyword essentially. And they would charge the customer $250 a month to maintain those rankings. So I was making $100.
You could charge that, or you could say to … do the same campaign, right? Without having to worry about really maintaining rankings because now you’ve just run 60 keywords. Let’s say you got 15 of them back ranked on page one. You contact that same prospect say, “Hey listen, I’ve got 15 keywords videos for,” … 15 keywords that are ranked, “right now on page one. It’s likely that they’re not going to stick, but they will stick for at least a few weeks. What I propose is I rent you all of these videos, every one of them for say, $200 a month.” And guys I’m just pulling a number out of the air. You should price accordingly. Price by what you think you can get for them and all of that.
But my point is say, “I’ll give you all 15 of these videos for $200 this month. Then next month you pay me another $200 and I’m going to run the campaign again,” because some of those videos when that first month are going to drop. Some of them are going to be … some of the channels might get terminated, that happens. Some of the videos are going to get pushed way, way down. So for maybe page one they might drop out of the top 10 pages. That certainly happens, but out of those 15 videos there will likely be a handful of them, a few of them that are still ranked at the end of the first month. And now the second month comes you redo the campaign again, the same video, it’s going to be uploaded to a bunch of different channels again, right? Maybe even sometimes the same channel, but there’s a way to [uniquify 00:20:56] the videos, the tool does all that stuff.
And so the next month you charge the same price again, you hit the same 60 keywords again, or you could even switch it up and do another … let’s say you did 30 locations times two keywords before, now you do those same 30 locations times a different two keywords, right? So now you’ve got a another roughly 15 to 20 or so videos that are ranked for this client for this month. And at the end of that month, a lot of them will have slipped out off of page one, but you’ll still have a few left. And then in month three you do it again for another set of keywords or the same set all over again.
So, my point is what happens over time is you start to accumulate more and more of the rankings that stick and it helps you identify … remember I always use video SEO as a foot in the door strategy to upsell clients on more … on a whole suite of digital marketing services. So, local maps SEO, GMB stuff, PPC, content marketing, all the other stuff. And so my point is if you can provide on a turn and burn basis something like this, which is a reoccurring campaign. It’s not one campaign that you maintain over and over and over again. It’s a reoccurring campaign. You run the campaign over and over again once per month, right? And so now you can … I found that it’s a great way to show the client that you can get them results from other keywords, a lot of times stuff that maybe they didn’t even think would produce results. It also will teach you about where the opportunities lie because you’ll be able to track which keywords are producing more results if you set up tracking properly. If that makes sense.
So, then you know what to optimize for with more traditional assets such as publishing web pages or web twos or whatever it maybe be. So again, it’s the same video. That’s why I like this strategy or this method because it’s simple and it’s something that you can … as far as maintaining … there’s a lot of variables guys you know that can affect the ranking of any one particular page or property, in this case a video, right? So, instead just do a lot more in volume. Now, if you guys been watching Hump Day Hangouts for anytime at all, you know I don’t typically promote turn and burn strategies, but for videos I think it’s a good idea. I wouldn’t do it … I’m not crazy about the mass page generator sites and all that stuff because it’s a lot of work and they take forever to index, but videos is different, right? Videos index rather quickly. They typically rank rather quickly, and unless they have syndication networks and a bunch of back links and engagement signals to them, they start to slip.
So, that’s why you just redo the campaign every month, right? Because they have a limited time shelf life. A limited shelf life so to speak, but to just do it over and over and over again every month. And it’s a great strategy. But this is again, Tom, I don’t recommend that you do it other than maybe perhaps to really develop the process out for your own business and then hire the shit out, don’t do it yourself, right? You can train … RVA, we pay them $150 a week, so $600 a month, and he runs … he works 40 hours a week and anytime I need, what we call a video carpet mom campaign done, I just contact him and I give him the details and he runs it. I send him a video file … and by the way you can get an idea of kind of what our campaigns look like at mgyb.co, our store front, make Google your bitch dot C-O, mgyb.co. We have video carpet bomb campaigns in there. And that’s essentially … that’s exactly what I just told you to do is what we have in there.
So, here’s something you can think about Tom, instead of buying the tool yourself and learning how to do it and then teaching a VA how to do it and hiring a VA and all that. You could technically have us do it at MGYB, right? You go order a video carpet bomb campaign, cost you $100, and you could sell that for $200 or $250 to a client. Does that make sense? So, in other words, you could literally go out and just sell this method and if you price it accordingly … let’s say you charged a client $250 a month to rerun this campaign for them every month and you hired out from us for … what’s the price on that Marco? I think it’s $97, right? For the Video Carpet Bomb?
Marco: It depends on the radius. 10 miles is only $25. If it’s 20 miles then it’s $99.
Bradley: There you go, $99. So, that’s my point. You could literally hire us to do it and it cost you $100 and sell it for $250, make $150 a month profit and not even have to do the work. All you have to do at that point is data entry, right? Which is submit details for us to do the work for you. So, again, totally however you want to do it. If you want to make a business out of this, Tom, then I would recommend that you hire a VA and buy the tool, and then train the VA or have the VA learn how to use the tool because then, again, for $150 you have somebody, per week, working for 40 hours per week essentially running the tool for you nonstop. Think about that, if you’re selling these campaigns at $250 a month, instead of paying us $100, which is a great strategy if you don’t want to go through the process of learning the tool, go through all that time, that effort, all that stuff.
You could certainly hire us to do it, or if you’re going to make a business out of it like I said, in order to keep costs down, you hire an in-house video marketer, right? You could train them to do it yourself. Right? And now they’re going to work full-time just running campaigns for you that you can go out and monetize. So, there’s a lot of potential there. That was a good question by the way.
Do You Use The Same Videos When Running Similar Rank And Rent Video Campaign Every Month?
Let’s see. It says, “You’ve mentioned you could end up with several videos ranked for the same keyword, which confused me a little since I can’t see Google ranking the same video twice?” No. What I mean by that is the same video targeting … it’s the same video. but you’re targeting multiple variations of the keyword. So, I’ll Tree Services for an example guys. There are five main keywords in the Tree Service industry. There’s more than five keywords, but there’s five keywords that produce consistent traffic. My top rated five keywords are, and in this order of priorities, tree service, tree removal, tree trimming, tree cutting, and arborist services, right? Or arborist service. So, there’s the top five keywords. So, my point is, is if I’ve got 20 locations, and I’ve got five keywords that I want to target, I literally have 100 combinations there. And it’s the same video that I’m going to use for all 100 keyword combinations, right?
So, the same video could rank for multiple keywords. It’s the same video, it’s not the same video URL guys, don’t let me confuse you. It’s the same video file, but uploaded to multiple channels.
So, each individual keyword has its own individual unique YouTube URL, okay? And so what happens is, there are … for example, there are variations to tree service, tree removal, and tree trimming, tree cutting, right? So, some variations would be tree removal service, tree trimming service, tree cutting service. So, if you target some longer tail keywords like that then you’ll end up … sometimes the video will rank for multiple keywords. The same URL can rank for multiple keywords because of the longer variation, right? So, it’ll rank for combinations, shorter combinations of the overall targeted keywords set, or keyword phrase, excuse me. Okay?
All right. Plus, if this is an ongoing marketing campaign I imagine if you use the same video, your YouTube channel would be full of the same video listed … yeah. But that’s why you don’t use the same channel. Use multiple channels. That’s the key to that particular strategy, right? I don’t recommend ever using the same video over and over and over and over again on one channel. I know there are some products that do that, one of the products we’ve promoted in the past is Bill Cousin’s rocket video ranker and it does that. And it works too, but that’s also a turn and burn strategy. So, it basically takes the same video and uploads it to one channel, but you can target 30 keywords at a time, but it’s the same video to the same channel. And so what I found is it definitely works and it works quickly, but I found a lot of the times those channels end up getting terminated or kind of like sand boxed.
It’s interesting, but they don’t get completely terminated by Google, but the videos just don’t show in search in the index at all. It’s kind of weird, but I’ve seen that happen several times. Again, it’s another turn and burn strategy. It just depends on how you want to do it. The particular turn and burn strategy for video marketing that I like is what we’re calling The Video Carpet Bomb, and that’s what we’re talking about here. And by the way, that was Randy James came up with that name. I’m totally giving him credit for that Video Carpet Bomb name because he was the one that came up with it. But anyways.
Is There A Limit To The Number Of Times You Can Use The Same Video And Keyword For The Rank And Rent Campaign?
Lastly, “Is there a limited number of times you do this to a point where Google simply refuses to rank your video for the same keyword?” Well no because again, you’re using different channels all the time. If you try to do it the same … try to target the same keyword from the same channel over and over and over again, yeah there’s … I mean, it’s possible that that could happen. But since you’re using different channels it’s not like Google’s going to black list any video from appearing for a particular keyword, right? They might not want to show it on page one, but they’re not going to say, “Okay, this keyword … we’re no longer going to show videos for this keyword.” At least I don’t think they do that. That’s a great question, Tom.
Why Do You Like The Power Suggest Pro As Your Keyword Tool?
Anyways, Dan’s up. He says, “Why is Power Suggest Pro your favorite keyword tool?” Because it’s simple, Dan. It’s a very, very simple tool and that’s what I like about it. I like easy. “Can you explain a little bit about how you use it to get the most out of it? I’ve heard Bradley say he loves it, but does anyone else use it? Do you use it in conjunction with any work flows or other tools? Thanks.” Okay. So, yeah. The process that I’ve always kind of … well, not always, but for the last several years now. I always do a very simple process for keyword research, and it starts with Google trends. I go to Google trends and search. I adjust the settings in Google trends depending on what kind of data it returns. So, for example, by default it’s usually, I think, the last 12 months. Let’s just go take a look real quick.
Sorry. I think by default it’s the previous 12 months. So, let’s just use tree service as an example guys, since we were just talking about that. Yeah, okay. So, 12 months, and obviously it’s set based upon my IP location for United States. It’ll be different for people in other countries, but what I’ll do is … what I like about trends is I can go in and determine based upon geography. So, for example, we have … United States was in here. Let’s see, US. But if I wanted to go to specifically to Virginia, I could just start typing in Virginia, and I could say, “Okay look, I want to look at what are the top search phrases or search activity that are related to this seed term of tree service in Virginia over the past 12 months.” And sometimes you won’t end up with a lot of results because we’ve narrowed the geography and we only have a short timeframe. We’re looking at the past 12 months.
So, in that case, for example, this is showing rise. I’m not going to spend a lot of time on trends because that wasn’t your question, but I just want to give you guys a quick overview so that you understand kind of my thought process or work flow on how I do keyword research. So, if we come over and take at top, rising is showing significant increase in search interest for that particular phrase within recent history. I don’t know what recent history is, I don’t know what the specific parameters are for that. I don’t know if it was the last 30 days or last 90 days or what. I just know that it means in the recent history it’s had a significant increase in search interest. Okay? But top is showing the keywords that are historically related to the seed term, okay? So for the past 12 months in this case, these are the keywords that are most closely related to the seed term of tree service in Virginia. Does that make sense?
So, these are the search habits of people in Virginia that are looking for tree service related keywords and these are the keywords that come up typically. Okay, you’ll see a lot of brand terms in here. If I would’ve done something like tree removal, in fact, you can compare terms by the way. If I do something like tree removal, you’ll see less brand terms there, right? So if we come down and say look at top, or excuse me, top, you’ll see now look there’s not a whole lot of data here. I was just talking about this earlier guys, tree removal and then tree removal service, right? So those are similar type keywords. So you’ll see that there’s not a whole lot showing up here. So what I could do is I could extend my timeframe. So if I go from past 12 months to let’s say past five years. Now all of a sudden we’ve got a lot more data, right? So now we can come back over here and look at top and you’ll see that now there’s actually eight keywords, which still isn’t a whole lot considering that’s going back five years, right?
On this one it’s showing 10 keywords. And that’s … hold on. That’s rising. If we go to top, it’s 11 keywords. Okay? So, the last things that you could do is back it all the way out to all time, 2004 when they started Google trends to present, and then you’ll have even more data. So, if we come back and take a look at this again. Now, remember this is still … okay, so not much more, just one more. But you can see that this is still only Virginia. And so what happens … and by the way guys, I was targeting the entire state. If I wanted to get hyper local, I could.
For example, if want to target … you could see it here, Charlottesville. If I wanted to tarted Charlottesville specifically I could, but what I found is when you narrow geographic targeting that much you end up with a lot less results. So, I always recommend … first, I usually don’t go … I try to keep it to past five years as my timeframe and I usually go to state level right off the bat because I found that city levels … now obviously if you’re in a big metropolitan city like New York City you should have a lot of data, but for me I usually start at a state level tree service don’t have a whole lot of keywords associated with that industry.
So anyways, I’d go to Virginia, but if you end up finding out by increasing the timeframe and that you’re still not getting the amount of keywords that your … you’re not getting a lot of good results back from this tool, then I would recommend that you start broadening your area too, right? And you could even go to the United States level, right? Because there’s still going to be similar search queries no matter where you are in the United States. If you see now there’s a full 25 queries there, right? So, I would probably … that’s past five years. If I wanted to … and guys, that’s why I said I play around with these even when I’m doing keyword research just to see how things change based upon time and geography. Okay?
So, that’s step one. I don’t want to spend too much more time on this, but step two is I always like to take these keywords and then … oh, by the way I just copy the keywords or put them in a text file or a spreadsheet, typically I use spreadsheets. And those become my seed terms that then I use to go search using Power Suggest Pro. Power Suggest Pro, one of my favorite tools of all time. I don’t know what happened there, but who cares? Let me move this off to the side guys, standby. So, Power Suggest Pro should be opening up here in a second. And let’s just say we wanted to … let’s go back to Virginia.
It’s a big question though. All right. So we’ll just use tree removal service. So, in this case now, this type of a keyword is … because it’s local. It’s a local intent keyword, you’re going to see that all its going to return is whole bunch of localized type search queries, but if I said tree removal service VA or something like that, and I click search. You’re going to see it’s going to start pulling back all these returns now for tree removal service. These are coming out of auto suggest. So, these are Google suggested phrases for tree removal service A, tree removal service B, or tree removal service VA, and it’s essentially like a wild card in there and that’s why because it’s basically saying return all the suggested phrases that are associated with tree removal service in Virginia. And if you take a look at that you see that very quickly it spit out all these different keywords that are showing up in search Google suggest that are localized or local search intent keywords. Right?
So, now I know that these are all keywords that are very … these are traffic producing keywords. Why are they traffic producing keywords? Because they’re in Google suggest. Think about that guys. When you go to Google and you start to search on a desktop, which by the way, about 70% of all traffic now comes from … or all search traffic originates on mobile devices guys. So, desktop search is becoming dinosaur, but regardless, let’s just say I … say tree removal service, and if I could just spell for a minute. Here’s all these suggested phrases, okay? You see that? By the way, near me keywords guys, those are huge. They’re absolutely huge right now because of what I just said, 70% of all mobile searches are originating on mobile devices. Near me keywords pop up in suggest, instantly they’re almost the first thing that come up in suggest.
Well, remember on a mobile device guys, when you start to use Google you all know what happens on a smartphone, which is what 99% of the population has now, right? When you start to do a search on a mobile device, half the screen is taken up by the keyboard, and the other half the screen as soon as you start typing the search query in, Google suggest takes up the other half of the screen and suggest the search queries, right? Recommended search queries. And because it’s on a mobile device, it’s so much easier to tap a closely related recommended search query than it is to finish typing out your search query, right? On that little shitty keyboard.
And so my point is, there’s a ton of traffic to be had from mobile devices because of suggest. And all of the phrases that pop up in Google’s … excuse me, Power Suggest Pro are phrases directly pulled from Google auto suggest. So, they are traffic producing keywords. Don’t worry about whether the Google keyword AdWord planner or long-tail pro or any of those other stupid keyword tools out there that have a million bells and whistles that give you all these competitive metrics, don’t worry about whether they say they’re search volume or not because if it shows up in suggest, there’s search volume, period, end of story. Period. And remember the keyword tools rely on the Google keyword planner for search volume metrics. Search volume metrics from the Google keyword planner are AdWords, or Google ads keywords, they’re for pay-per-click. They’re not the same as SEO based keywords guys.
So, even though the search … the Google keyword planner may show … if you spit out all the keywords that you wanted from here, let’s say that you wanted all these, again, just for example sake, if you spit all these out and you entered them into the Google keyword planner to look at search volume data, many of these keywords are going to say, “No search volume at all.” But that’s bullshit because if they’re in suggest you will get traffic on them, especially from mobile devices, period. So that’s why I love this tool guys because again, look it’s real simple, it doesn’t give me a bunch of … it doesn’t give me any competitive metrics. I don’t need all that stuff. All I need to know is which keywords produce traffic, and these keywords produce traffic. And it does it really quickly.
There’s not learning curve with this tool at all guys. I mean, you can play around with some of the settings and stuff, you’ll get different results whether you use suffix A to Z or suffix AA to ZZ or if you do recursive yes or no. There’s different search engines that will scrape all of these, produce suggested results so you can select if you’re doing YouTube marketing, if you’re specifically targeting Yahoo or Bing, I don’t know who does that, but if you did you could find additional keywords from them. There’s Amazon, Ebay, there’s all kinds of stuff, right? I typically just use it for Google and YouTube.
But it’s a great tool guys and for years now … I stopped paying for all those really … there were keyword tools that we’ve used at semantic mastery that literally cost us $800 a month. No shit. $800 a month to use a keyword tool. And I stopped using those tools for this one. I think it’s $77 one time fee. I think we have a link somewhere that allows you to get for $57 if you want to drop that on the page somewhere Adam or anybody.
Anyways, sorry I went so long on these two questions, but they were two really good questions that I really wanted to get out to you guys. So, this one here, like I said guys, it’s a simple tool I use all that. Finally, what I will do though … even though I mentioned the keyword planner is an AdWords tool, I do still like sometimes to try to determine if there are search volume data for some of the keywords even though I know there’s traffic on them, whether the keyword planner says it or not. Why do I want to know? Because if there’s search volume data in the keyword planner it’s likely that people are bidding on those keywords.
So, by taking my list that I accumulate or that I generate from my research from first using trends, second using Power Suggest Pro, then I can go enter my finalized list of keywords into the Google keyword planner and look at search volume data so that I can determine which keywords that people are bidding on for AdWords or Google Ads now because I now I know that those are the ones that are likely the most profitable keywords, right? Because if people are bidding on them there must be money there, or else if people aren’t bidding on them it’s typically because there’s not … they don’t produce any revenue, if that makes sense. Okay?
Also, you could find some additional keyword suggested ideas through the keyword planner after you’ve done this initial research. That’s a great question. To bad we’re not giving shit away.
Marco: What I have for this is that when you start broader, right? You can get just so many keyword ideas from Power Suggest Pro, but by digging into each category … if you want to consider it a category. You won’t get categories, but you’ll know. If you’ve done keyword research long enough, you’ll know what’s a category keyword and what’s a supporting keyword. And so you could just dig and dig and dig and what I’ve found is that you come up with just thousands of keyword ideas and then from those you can cherry pick the long tails so that you can start ranking right away and you can start producing traffic to the website and it’s likely to become people who convert. I mean, it’s really, really powerful to use that way. It’s one of the ways that we use it in our keyword research. I mean, we dig down into whatever people give us as the niche and use Power Suggest Pro and then just keep digging and digging and digging and digging. Sometimes you end up with thousands and thousands of keywords man.
Bradley: Yeah. I want to … that’s why I just started to demonstrate this as you were talking because for example, I just put “how to cut down a tree,” right? Guys, I don’t even have recursive on. Recursive means after it searches and it pulls back all of the results, it goes back and then searches each one of the results again plus the suffix A to Z, if you have suffix added. So, it’s like what Marco just said, sometimes this thing will spit out 3,000 keywords, it’s ridiculous. And the thing is, especially when you have recursive on, which I don’t because it could run for several minutes if that’s the case. But when I have recursive on you’ll see like for example, how does a … how much does it cost to just cut down a tree? How much does it cost to cut down a queen palm tree, look at how specific some of these search phrases are coming out, right?
Now, if I have tree service site and I’m in an area that has palm trees, then it’s likely that there’s search queries … remember, this is a suggested search queries guys, how much does it cost to cut down a queen palm tree? That means when somebody starts to type in queen palm tree or cut down a queen palm tree, in fact let’s just go take a look at it. We’ll say cut down a queen palm tree. Cutting down a queen palm tree, all that, you can see those type of keywords come up and suggest and before somebody even finishes typing it out, they’re going to say, “Oh, well there you go, that’s close enough.” Right? And so that’s what I’m saying. There’s traffic on those keywords and look at how long some of those are. And then if I have recursive on, some of them come back even longer. It’s crazy.
I have seen full on sentences as search suggested search queries that have come back in here, and those are absolutely great topics guys or keywords search queries, right? To target with blog posts or Q&A posts and things like that because there’s so few people targeting such long-tail stuff like this. You can start to generate a lot of traffic over time by just building up. I mean, very, very simple stuff guys like how much does it cost to cut down a queen palm tree? Put that question on a blog post and answer it with a little bit of schema markup and next thing you know you end up in position zero or in on of these areas right here. Right? And you can get a shit ton of traffic from that. Okay?
So, anyways. It’s a great tool guys. I absolutely love it, as Marco said. I’ve learned over the last couple years that I don’t … I used to always just go straight to SEO stuff and I would do a ton of keyword research and I would generate literally thousands of keywords for a project before I would … and then I would just start doing SEO. Now I’ve really gotten to the point where I always start with Google Ads so that I can really pinpoint where the money keywords are, the lead generating keywords are, and then I’d start basing my SEO campaign right … I’d develop my SEO campaign based around the keywords that I know produce traffic that converts because of AdWords, or Google Ads I should say now. And then I will use this type of stuff now for content marketing to start building up the SEO presence and start generating traffic from the longer tail stuff that will trickle in little bits and pieces at a time.
So, you start to accumulate little traffic streams from these longer tail keywords, but the bulk of your traffic is going to come from just a handful of keywords, and it always does, at least in local marketing it does. The 80/20 principle absolutely applies and if any of you guys do AdWords or Google Ads now, you know that to be 100% true. Sometimes it’s 80/20, where 80% of your results come from 20% of your keywords. Sometimes it’s 90/10, sometimes it’s 95/5. And again, if any of you guys that are doing any Google Ads, you know that to be true. And so why spend a shit ton of time on a lot of long-tail keywords when the bulk … there’s a reason to do that, right? Building up silo structure and all of that so that you can rank organically for those short-tail keywords, you need to have the long-tail keywords.
What I’m talking about is initially starting off, getting your silo structure in place, using the keywords as the top of silo that you know produce traffic and results, which is what you can determine with AdWords rather quickly, which is a couple … few hundred dollars in Ads spent you can determine that. And then you can develop your SEO campaign based around those results or that data, right? And you can develop a much stronger SEO campaign right off the bat. You can map it all out ahead of time. It’ll make you’re job so much easier as in SEO. And by the way if you want to learn how to really stack keywords and everything properly, SEO bootcamp by Jeffrey Smith, by the way he’s going to be a guest speaker at Pofu Live, so another reason to come join us.
Do You Have Any Recommendations On A Good Magento Developer?
That was a long question too. Damn we’re almost out of time. Dan and Tom are the winners today. Rich is up. He says, “I have taken a job with a drop shipping firm along with other stuff and the magento developers have gone silent. Do have you have a couple you could recommend?” I do not. If anybody knows, can help Richard [Harman 00:48:34] with a magento developer please post on the event page. I don’t do any e-com stuff at all guys, so I can’t really recommend anything. Any of you all on the call, can you recommend it?
Marco: The people that I know, you’d have to have really deep pockets because magento development can into the thousands and thousands of dollars. It’s not something simple to work with, but I would suggest Upwork, you might be able to find someone in another country that would do it for a lower price if you’re on a budget for the budget that you’re looking to spend on it.
Hernan:Yeah. I do agree with Marco. Magento is like the Rolls-Royce of the eCommerce, but it’s like if you get a flat tire on a Rolls-Royce. So, it’s that type of stuff. So, yeah, I do agree with Marco and other stuff that you could do Richard is to go and ask on both the Semantic Master, Mastery Mind Facebook group if you’re a part of it. If not, you can go on the free … the Facebook group, the SEO tutorials and case study, we’re a Facebook groups or maybe in a couple of eCommerce Facebook groups, that usually helps as well. But yeah, I do agree with Marco. I tried once with Magento and it’s like meth.
Bradley: You ran away with a tail tucked between your legs, right?
Hernan:Not even once. Yeah. Not even once.
When Will You Release The CORA Reports On MYGB?
Bradley: Yeah. I don’t do e-com guys, so I can’t be of any assistance. I’ve got nothing. Jordan, “I peeked CORA reports,” what’s up Jordan, “peeked CORA reports on MGYB, that is deliciousness like a plate of tacos,” that’s awesome, “when are those rolling out?” Aren’t they available now?
Marco: Yeah. You should be able to order now. It’s not very descriptive since we haven’t added the description in SamCart, but I think you can order them since you already know what they are, you don’t need to know what they do [crosstalk 00:50:36].
Bradley: You probably should also … probably link to a example report on the page so that people can what they’re going to get from a CORA report, you know what I mean?
Marco: Yeah. That’s all coming, but I mean, we’ve been busy just adding a whole bunch of other stuff there we’re developing our own process with one of the services, which took priority and that’s being worked on. And so yeah. It’s a work in progress guys. MGYB is a work in progress. We got it out in record time and we’re just going to keep adding to it.
Bradley: Yup. Awesome. Scott says, “For Richard,” he’s got a comment for you Richard, but basically he’s saying that yeah Magento is going to cost you a shit ton of money. That’s basically what he’s saying. So, thanks Scott for your input on that.
Do You Recommend Accessing A GMB Verified Account Using Proxies?
Scott says, “Just received my first GMP verified account from MGYB, are you recommending accessing these via proxies or does it matter? Thank.” It’s your call, Scott.
Marco: Yeah. But it’s not something that we want to discuss in a free form. This isn’t a question here. Scott, ask us in Facebook. You know where to go.
How To Make A Lead Gen Site Authoritative?
Bradley: There you go. Okay. Good enough. Herovic says, “Hey guys, can you share a few strategies you can use to make a lead gen site more authoritative?” Well, RYS drive stacks are going to help. If it’s a lead gen site, it’s a verified GMB profile then that should help. If it’s a lead gen thing it likely does, but I would say in RYS, drive stack would help. Obviously a syndication network because all of those are like … every single tier one branded profile that you create is like another … it’s another validator, another entity validator, right? So, syndication networks, even if you’re not syndicating to them, it’s still powerful for that reason. It helps to validate the entity. Pass authority, especially if you interlink them the way that we teach in syndication academy or if you just purchase the done for you network, which is the much easier route to go anyways, right?
Again, RYS drive stacks, that’s going to pass authority. Doing a local PR pro method, local press release, using press releases, that absolutely helps. So, there’s just a combination of those three … obviously the local GMB pro method doesn’t really … I don’t know if local GMB pro method helps gain authority for normal like organic ranking or not because we don’t care. We’re not worried about rankings with the local GMB pro method. We’re worried about activity that generates leads. It generate engagement from primarily mobile devices, which is what the local GMB pro method is about, it’s not about ranking. It’s about producing engagement from Google, which produces results, leads. So, again, the combination of all of those things, I know they’re all our products but we have those products for a reason, they work. Want to comment on that?
Hernan:Yeah. Having a verified entity gives you trust and authority, especially when you’re verifying the entity with the very entity that’s looking for these signals, right? That’s what you’re looking to trigger, so why not? Why wouldn’t you have a transparent entity that’s you, it’s your company or if you’re name is your business. Why wouldn’t you go and say, “Here I am. I’m transparent. I’m billing my company. This is my …” Whatever information it is that you can provide and we go through all of that in great detail in our training in local GMB pro and RYS academy reloaded in the black book. I mean, this is what you’re looking for, to be more trusted and authoritative and [crosstalk 00:54:17]. Go ahead.
Bradley: I got a simple one form too that probably a lot don’t know about and Marcus probably going to be mad. But set up a G Suite account for the domain for that lead gen property. And you got to pay Google $5 a month, it might even be $10 a month now. But you’re going to pay Google $5 or $10 a month for that G Suite account, but you’re going to have a Google account on your domain, essentially you’ll have a Gmail account using your domain email in all of that, and that right off the bat is a huge authority, or entity, validator for Google. Having a verified Google on my business profile is great, there’s no doubt. But also having a G Suite account tied to the same domain that’s associated with your lead gen property is going to also help, okay? So, definitely check that out.
Guys, I use G Suite for everything now. I freaking love it because it does, it really just adds authority to the overall entity and it’s like instant authority by just paying Google. Google likes to see that guys because now they know they’ve got … they can bill you, right? There’s a billing source so they that you’re a valid entity, or a real person behind it instead of somebody that’s just spamming shit to death. If you’re willing to pay Google, so even for a lot of … my newer lead gen sites guys, I set up $5 a month G Suite accounts. And yeah, it costs me $5 a month, who cares? It’s an instant credibility. It’s instant credibility to Google. Okay?
How Do You Download A Video From A Site?
Quit This House, “How do you download a video from a site to upload video to GMB?” Just use one of … just go to Fire Fox, I’ve got a couple of them over here. Let’s see, one of them is called Video Download Helper, that’s an extension there. There’s another one that … just go to Fire Fox and search for Video Download Extension or plugins or something like that, and download and install one of them and then just go visit the web page, and depending on the app, it’s going to have different functionalities for how to download the video, but pretty much in Fire Fox you can download just about any video [crosstalk 00:56:15].
Hernan:Yeah. I have two desktop apps that I use. I use YouTube downloader because I mean, it’s really fast. And I use any video converter because I can convert the video file into anything I want. So either one of those and they’re totally free and they totally rock.
Who Do You Recommend For A Residential Proxy Supplier?
Bradley: Yeah. Okay. Wood Wine Boxes, “Do you have a recommendation for residential proxy supply or smaller number?” The only one that I know of for residential proxies is one that I’m actually using right now. If you are familiar with Browsio, it’s a service that it’s not Browsio’s service. It’s a vendor that they been promoting or whatever, but there’s a … it’s called netnut.io and they have a residential proxy service that you can buy and you pay based on bandwidth usage. I think I get 10 gigabytes a month usage for $75 because I just use the … it’s a pool of IPs that are residential IPs and every time … it’s an HTTP request proxy service.
In other words, every time you refresh a new page, it’ll pull back a new proxy from the same general location, but it’s interesting because you can refresh the page on like whoer.net and see the actual IP change. And so it’s pretty cool, but again, it’ll stay within a very targeted or very close area so that it won’t trigger reverification and stuff. I’ve been using in now for several weeks for all my BrowSEO profiles. I mean, I got shit open here, right? Bunches of stuff open right now, and I’m using that same thing. And it works really good because they’re not commercial proxies like most proxy providers, they’re actual residential.
Again, I would just go to the BrowSEO’s Facebook group … in fact, I don’t think they’re doing anything on Facebook anymore. I think they’ve got a Skype group. Try to find the access to the Skype group and then you can request … and you might be able to find some information on their Facebook group. I just think that they’ve moved the conversation to Skype, and see about that offer. That’s the only one I would recommend currently at the moment for this kind of stuff. Okay?
We’re almost out of time guys. I’m going to have to wrap it up here in a minute. I love that meme, that’s awesome. Thanks Greg. Jay says, “Marco, going to do my first SERPbased link package to a clients RYS local iframe loop and tier one’s. Do you recommend going an extra mile in providing to SERPspace G shorten links? Or SERPspace link package, or would you recommend interposting a redirect icontrols so that I can redirect them in the future?”
Marco: Yeah. Depends on how much control you want over this. If you supply your own G shorten links then video will of course, build to those. If you want to have that … switch box right? [inaudible 00:59:02]. If you want to have that switch box in place then yes, by all means. I mean, talk to [Dediya 00:59:07]. Dediya knows exactly what to do when it comes to link building. He’s been with us for three years. We started out with Bradley, but he’s been with Semantic Mastery since the beginning providing link building services in East [inaudible 00:59:21], he’s the best. He knows what [crosstalk 00:59:23].
Bradley: He’s been with me since 2012, I think. 2012 or … it might’ve been ‘13. Anyways, he’s been with me for a long damn time. No shit. And that was … who was that that asked that question, Jay? Yeah, Jay, in fact, if you just pink or tag Dediya in one of the groups, whichever group you’re in just one of our Facebook groups. I’m sure he’d be happy to answer some questions for you. Again, anytime we have any questions about spam link packages, we just ask him because he always is up-to-date with the most effective strategy currently. Okay? I don’t keep up with that shit because I have Dediya. All right. All right.
Do We Need To Supply A Video File If We Order Video Carpebomb From You?
Last question, Look Within, he says, “If we order a Video Carpet Bomb through you guys, do we supply the video file?” Yes. You need to supply the video file, the thumbnail image if you have a specific thumbnail image, which I recommend you do because remember? That’s like a little mini ad, like a banner ad. I would also … you’re going to have to give us the keywords, the zip code of the central location, which we do a radius of. And then the NAP and the target URL if you have a … so name, address, phone number, and target URL of the business if you’re promoting a local business, which is really what this campaign type is designed for, okay?
So, but that’s it. That’s all you got to do is provide us those few things, right? So, video file, thumbnail, main keywords, there’s a couple of keywords I think depending on the package level, the primary location, and then the NAP, name, address, phone number with the target URL. That’s it. That’s all you got to provide. Should take you a couple minutes to get that together. Okay? All right guys. We only went one minute over. That’s pretty impressive. Thanks for sticking around guys.
Hernan:That’s not bad.
Bradley: Cool. Everybody good?
Marco: Pofu Live.
Bradley: That’s it.
Hernan:Come join us.
Marco: That’s all I’m going to say. Bye everyone.
Bradley: What’s your position, right?
Marco: Right.
Bradley: All right guys. See you all later. Thanks.
Marco: All right. Bye.
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 201
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Announcement
Bradley: We’re live.
Adam: All right welcome everybody to Hump Day Hang Out’s gone mobile here for episode 201. I’m broadcasting from my car somewhere in the hills of Pennsylvania, but we got almost the rest of the team, it looks like Hernan maybe was busy today but let’s do our thing and go through and say hello to everybody. So Chris how are doing?
Chris: Doing good, excited to be here.
Adam: Awesome, Bradley how you doing man? This is weird, usually you’re the last person on my screen but today you’re in the middle so how you doing?
Bradley: Must be because of the mobile device, I’m doing well. Busy, been working hard on content for Pofu Live as well as a product that we’re launching on October 1st so kind of like neck deep in content production again which is really cool because I like that kind of stuff so I’m excited about the few weeks.
Adam: Nice, nice. Marco last but not least, how you doing man?
Marco: Hey what’s up man? Just had a really bad rainstorm. Not as bad as some of you guys are going to get on the east coast, right? Down south. My prayers go out to all you guys. Hope you’re all safe. Get the hell out if you’re in one of those zones. Don’t say, “Oh, this is going to pass me by.” Get the fuck out. [crosstalk 00:01:16].
Bradley: My sister Hilton Head, South Carolina which is an island.
Marco: Yes.
Bradley: And she’s … even though the governor of South Carolina said evacuate the coastline, so to evacuate. She said, “No. I’m staying.” She’s got two kids, I keep telling her she’s stupid. She says she’s going to ride it out.
Marco: Ed [Gelba’s 00:01:37] in South Carolina talking about [crosstalk 00:01:39].
Bradley: Yeah. He’s in Bluffton, that’s right. That’s adjacent to Hilton Head.
Marco: Yeah. Well, anyway guys. We’ll be thinking about you. Sending prayers your way. Lots of good energy. Hopefully this’ll just pass by, it won’t be as it’s looking. But anyway, having said that, busy as you know, mgyb.co. We’re getting that together. Putting the shop together, done for you services of course. And just a lot of stuff. We keep adding products and services in there just to make everyone’s life easier. And then of course, I’m on my next gen stuff that I’ve been working on. It’s been two years. Two arduous years of just trying to work it out. Anytime you try to automate it and Chris will back me up on this. API changes and then everything goes all to shit. And then you have to go in …
Bradley: Got to tweak it.
Marco: … right. You got tweak it. You got to fix it. Comply with whatever the APIs requesting or how you’re supposed to do the call or whatever. And then it’ll happen again until you get into that sweet spot or you get trusted enough where sometimes you can bypass some of the smaller shit that happens. At any rate with there, we hit the sweet spot. We’re really getting some really good results with what we’re doing and it’s something that we’ll be talking about. I was hoping for Pofu live, not going to happen. But I think we’re going to have a very merry Christmas.
Bradley: All right. We hit the sweet spot of the G spot. The Google spot, is that it?
Chris: [inaudible 00:03:24].
Marco: Actually, we did one better because we did away with the me to hit the G spot. No [inaudible 00:03:35].
Bradley: There’ll be men lined up for that.
Adam: Pulling this conversation back [crosstalk 00:03:44]. Back down. I wanted to circle back to Pofu live and let everyone know. We’ll put the links up there if one of you guys can do that for me since I’ll probably … you try to do this on my phone and then end up hanging up or something, but Pofu Live tickets are going. We are limiting it to 25. We do have some opening left. Now is a great time to grab your tickets. If you have any questions just fire off an email to support it’s semanticmastery.com, but we’re really looking forward to that.
We’re starting to lay down the schedules. Those of you who have already bought your tickets, we’re going to be having some information going out to you in the next week or two with some of the details. And then moving along as well on that, those who are new today and watching us. First of all, thanks for listening to some weirdo in his car that you haven’t watched yet. Thank you for watching us, Semantic Mastery and checking out Hump Day Hangouts. We do appreciate it. Come here, ask us questions. Digital marketing, SEO, whatever it is. If we can’t answer it, we’ll always point you in the best direction that we can. And if you are new, go check out the battle plan. That’s the best place to get started, and if you’ve been listening to us for a while and you’re thinking about it, come join our MasterMind. There’s a multitude of reasons. I’m not going to go into them right here.
Bradley, I think you were going to talk a little bit about some stuff maybe that was going on in the MasterMind, but we’ve got a lot of people doing a lot of really exciting stuff and we’re looking forward to some of them coming to Pofu live and helping them take their stuff up a notch whether they’re going from starting an agency or starting their own business or growing what’s existing. This stuff is getting pretty exciting and we’ve had a lot of members had a lot of real growth this year, especially in 2018.
Bradley: Yeah. Yup. Okay. So, do we have anything else to announce or can we get into it?
Adam: Good on my end. You guys good?
Chris: Yeah.
Marco: Yeah.
Bradley: I was going to just elaborate slightly on the Pofu live stuff and the MasterMind as well. So, yeah guys Pofu live is going to be a great event. It’s going to be our first one, but we’ve got a lot that we’re going to be sharing. We’ve got a very specific format on what we’re going to be doing, which is a simple process for how to grow your business like how to first prospect and get clients. Number two, how to fulfill. Number three, how to scale so that you can literally become a business owner instead of self-employed, right?
Self-employed is what most of us are including myself even to this point. And self-employed is certainly better than being an employee of … working for somebody else, but when we do most of the work ourselves, we’re just basically working a job. It’s a job where we’re our own boss and that is, again, so much better than working for somebody else I get that, but we still have to trade hours for dollars. In other words, we still have to do the actual work most of the time in order to get paid. And we’re trying to develop our businesses into a point where we can remove ourselves to where we have automations in place and keep personnel in place to be able to still run the business to generate revenue without us having to be there on a day-to-day basis, right?
And that’s essentially what Pofu live is about is how to get to that position with your businesses and that’s why we’re trying to keep it to 25 people or less because we want to actually give a lot of individualized attention to our attendees. In part, when you sign up to attend Pofu live, you’re going to go through a survey which is going to get you thinking about your business ahead of time. It’s got to be completed when you come to the event. And it gets you thinking about your business and developing a business plan if you don’t already have one. And I bet most of you probably don’t have an articulated business plan, right? Most of you probably have not done that.
It’s something I’ve struggled with throughout my career as well. I always have some vague idea of what I want, and I think, “Oh, no. I know what I want. So there’s no sense in me writing it down, right?” Defining it. But in all reality when you don’t have something very concrete like a road map, which is what an executive summary or a business plan really is. It’s like a road map, which helps to kind of keep you focused and working towards what your goal is. But when you don’t have that to reference or refer to often, then it’s easy to get blown around by whatever winds are in the industry at the moment. If that makes sense?
Meaning, I know we’re marketers, we always get opportunities presented to us via email and social media groups, all kind of stuff where, “Hey, this is the next big thing. You can make a million dollars doing this, and you can crush it doing this and doing that.” So, we always go chasing these freaking shining objects or these new methods because we’re opportunity seekers. And we never actually fully commit to one particular method that makes us money. And that’s where I think a lot of us have, including myself, have allowed my business to fail or not succeed as quickly as I would like it to because I’ve chased other opportunities instead of really zeroing in, focusing in on one particular method until I get it to work and produce revenue consistently and to the point where I can remove myself from that day to day operations and have it produced, right?
So, I mean, even if you have something that’s working for you and you’re making money, if it’s you doing it all the time, the next logical step is for you to automate it or outsource it or a combination of both so that you can still generate revenue from that, but not have to do it yourself. Then if you want to learn something else, you certainly can and you’ll have the ability to do that because your other method is making you money because you got a process in place, right? And so that’s essentially what Pofu live is all about.
And speaking of that specifically, I’m developing a process right now. I’m been working on it for two day straight now again, two full days for a very specific method for building your own lead generation assets as well as your own agency. It’s kind of a unique way of approaching it. I’m developing that out right now and there’s going to be two versions of the training. The full training with all the process docs, everything that I’m training my own virtual assistants to do right now so that I can do exactly what I just said, which was remove myself from this process and still have it generate revenue. That’s going to be revealed at Pofu live, but there’s going to be kind of a watered down version of it, or kind of like a condensed version, or a more simplified version that’s going to require a lot more manual work. It’s for a solopreneur. Essentially that’s going to be the same method, but for somebody that wants to do the work themselves, which I don’t recommend, but if you’re just getting started it’s a good way to get started.
That’s going to be coming available in a product we’re launching called Local Lease Pro, which will be included in a bundle that we’re … it’s going to be included in a Side Hustle Toolbox is what it’s called. That’s launching on October 1st. Don’t have a lot of details for you guys just yet. We will in about another week or so, we’re going to start mailing out that. We’ll have more information about it, but for those of you that want a glimpse into the method that I’m talking about without coming to Pofu Live, that’s where you’re going to be able to get it.
And I would highly recommend that you all mark your calendar for October 1st when the Side Hustle Toolbox comes out, it’s going to be a great product. We’re going to sell it outside of the bundle, $299 if you’re a MasterMind member you’re going to get it for free. If you’re not a MasterMind member you’d have to pay $299 or if you buy it as part of the bundle, which is the Side Hustle Toolbox, it’s going to be like $100. Don’t quote me on that. I don’t know what the final price is yet, but it’s somewhere around $100 and there’s a reason why we’re doing that. So, we’re going to promote that around October 1st. We’d highly recommend that you guys pick that up. It’s going to be inexpensive.
I can’t speak about everyone else’s product that’s going to be part of the toolbox because I have reviewed them all, but I can tell you ours alone is worth the price of admission. And so anyways, I’d encourage you guys to come check out Pofu Live and also mark your calendars for that. You guys want to add to that at all before I move on. And by the way Hernan snuck in. What’s up buddy?
Hernan: Sorry about that. I truly sorry, but I’m truly excited and I hope to see you guys in Pofu Live. We have some really good stuff coming up. I’m really excited. I’m really looking forward to listening to each of you guys because you have some really good stuff to share. I’m actually … I have the privilege of getting to know firsthand what you guys are going to be talking about. It’s going to be pretty amazing.
Bradley: That’s awesome. All right. I think we’re good. We can wrap it up.
Adam: Yeah. Let’s do it. Let’s get into it.
Clarification On Poking Rank And Rent Video Campaigns
Bradley: All right. Yup. Okay. Tom’s up, what’s up Tom? He says, “Hey guys. Bradley on episode 200 last week.” I know, now hard to believe we’re at 201 already. He said, “You answered a question on the rant and rent video model and you mentioned running the same poking campaign every month. I want to make sure I understand you correctly. When you run the same campaign every month, do you use the same videos or create new ones every month?” No. Use the same one’s Tom. Here’s the thing. It’s a turn and burn strategy, okay?
So, a lot of the rank and rent models are about ranking a video or a couple of videos, a handful of videos and in maintaining those rankings. And that’s certainly possible. I’ve been doing it for years. I’ve got some videos that are still producing revenue for me because they’re rented out or leased out or I’m doing SEO services for a clients video. So, I’m not renting it, but I’m actually … they’re paying me to maintain the rankings for those videos. And I’ve been doing those for years. I’ve still got some of them … some of them that have been earning revenue for years.
However, there’s always an issue with that, right? The problem with that can be that the video can be … it can slip in the rankings, Google could decide that that particular keyword, it doesn’t like having videos on page one anymore. We all know that that happens from time to time, and it’ll push it to page two and it’ll make it virtually impossible to get it to stick on page one. There’s a number of things that could happen, right? And if all of your revenue is tied into one video, right? Or a couple of videos, a handful of videos, and you lose that one video or it drops in rankings and then the client is calling you and asking you what’s up? Or if it’s a lead gen video, it stops producing leads, whatever the case. In your case, you’re saying rank and rent. So, you would be leasing the videos out. Well, somebody’s not going to want to rent or pay a monthly lease fee for a video that’s not ranking and producing leads, right?
And so again, you can go that route. It’s certainly possible. I’ve done it for many years, but what I found is that it’s easier when you have the process in place. If you got a good industrial strength video marketing tool, and they’re a dime a dozen now guys. They really are. There’s a couple that we suggest. My favorite tools are Peter Drew’s tools for like software stuff. I don’t run most software guys, I hire that stuff out because I don’t enjoy playing with software. It’s just too much of a learning curve and too time consuming, but that’s part of the reason I like Peter Drew’s tools and I do run … a matter of fact, I got one running in the background right now as you can see.
I’ve got one right here running in the background. One of Peter Drew’s tools and it’s because I use his tools because they’re simple, right? So, for video poking, I would use something like Live Rank Sniper. If I was going to be doing a bunch of spam videos targeting a bunch of keywords and having actual videos there instead of just place holders, to Live Rank Snipers like place holders, it creates scheduled live events, but there’s not an actual video there. It will rank, it will rank a video thumbnail, but it won’t have an actual video there. So, when someone clicks on it, it just is the live events, or events starting soon screen. If that makes sense.
So those are good for identifying keyword opportunities, but something like Hangout Millionaire is much better for actually uploading videos, right? So, actually upload videos to YouTube. So, that’s a good tool. If I was going to run it myself, I would run Live Rank Sniper or Hangout Millionaire. However, there’s also another really good tool by Abs Rabie called Video Marketing Blitz. And there’s a tool inside that suite of tools called the The Video Keyword Prospector. That’s what I’ve trained … excuse me, one of my Vas to run. He runs it damn near full-time. He works for me full-time, but it’s one of his primary job functions. And so he runs that tool all the time.
I’m telling you about that because that tool is great, but it has a learning curve, quite a learning curve. Once you get the hang of it, it’s super powerful because you could add … for example, we have at any given time 50 YouTube channels connected to that tool, so that when we take a video … and this is now getting to the heart of your question here Tom. We use the same video over and over and over again because it’s getting uploaded to 50 channels. So, in other words, if we’re going to take a keyword or a set of keywords and we’re going to target an area, right? Like a radius. So we’re going to cover all the cities or town names within a specific radius from the business location and there’s a handful of keywords, let’s say two or three keywords.
Let’s say we got 30 locations we want to target and we’ve got two keywords that we want to target. So, that gives us a total of 60 combinations. So, what we would do is take one video, would optimize it, and then we would upload it and you can see in the background I still got tools popping up. We would optimize it and then use the Video Marketing Blitz tool to upload it, that same video to a whole bunch of different channels. And guys these are channels without syndication networks. I’m not trying to shoot myself in the foot here and tell you guys you don’t need syndication networks. If you’re building a channel that’s going to be like a money channel or something like that, you absolutely want that. But what I’m talking about now is a specific turn and burn strategy.
So these are just channels that we buy, phone verified accounts, we buy, and then we add them to the tool and it’s all done via API, so you have to create API tokens. That’s why I said it’s a bitch. It’s time consuming to set up, it’s a bit of a learning curve, but once you’ve got it down pact, and I don’t recommend that you do it Tom. I would recommend, I would recommend that you hire it out. Hire a VA and train them how to do it. But then that same video will get uploaded to, let’s say 50 channels. And 50 channels that don’t have syndication networks. They’re just orphaned accounts, right? They’re just double phone verified YouTube accounts. They don’t have connections to anything else out on the web. Well, a lot of those videos will rank. So like I said the example I was using, two keywords, 30 locations, that’s 60 keyword combinations, right?
So, out of the 60, my VA will run the campaign and he’ll come back and there’s an option to run the rank checker to have it pull back all of the URLs on page one only or page one and page two of Google for each individual keyword. I always select just on page one only. I don’t care about what’s on page two. Some people say, “Okay, well it’s on page two with a little push I can get it to page one,” maybe so, but I’m not worried about that. Out of 60 keywords that I would test, my VA would run the campaign and he would test them for me. We’d come back with say … and it varies guys obviously depending on where you’re targeting and such, what keywords you’re targeting, but on average for a normal campaign I would come back with 15 to 20 keywords. So, almost a third of whatever my overall initial attempt was will come back as ranked keywords on page one. Somewhere in that range, like 25 to 30, 25% to a third to 33%. Somewhere in that range, right?
Don’t quote me on that, that’s not always the case, but the vast majority of the time that’s what we get back. So, now we got 15 or 20 keywords that we could contact that prospect and say, “Hey, look. We could rent you the one video for one keyword, and it’s going to cost you,” whatever your rental fees are. As I’ve mentioned many times in the past, when I did this, a lot of wholesale SEO services for a video production company locally I would charge $100 a month per video or per keyword essentially. And they would charge the customer $250 a month to maintain those rankings. So I was making $100.
You could charge that, or you could say to … do the same campaign, right? Without having to worry about really maintaining rankings because now you’ve just run 60 keywords. Let’s say you got 15 of them back ranked on page one. You contact that same prospect say, “Hey listen, I’ve got 15 keywords videos for,” … 15 keywords that are ranked, “right now on page one. It’s likely that they’re not going to stick, but they will stick for at least a few weeks. What I propose is I rent you all of these videos, every one of them for say, $200 a month.” And guys I’m just pulling a number out of the air. You should price accordingly. Price by what you think you can get for them and all of that.
But my point is say, “I’ll give you all 15 of these videos for $200 this month. Then next month you pay me another $200 and I’m going to run the campaign again,” because some of those videos when that first month are going to drop. Some of them are going to be … some of the channels might get terminated, that happens. Some of the videos are going to get pushed way, way down. So for maybe page one they might drop out of the top 10 pages. That certainly happens, but out of those 15 videos there will likely be a handful of them, a few of them that are still ranked at the end of the first month. And now the second month comes you redo the campaign again, the same video, it’s going to be uploaded to a bunch of different channels again, right? Maybe even sometimes the same channel, but there’s a way to [uniquify 00:20:56] the videos, the tool does all that stuff.
And so the next month you charge the same price again, you hit the same 60 keywords again, or you could even switch it up and do another … let’s say you did 30 locations times two keywords before, now you do those same 30 locations times a different two keywords, right? So now you’ve got a another roughly 15 to 20 or so videos that are ranked for this client for this month. And at the end of that month, a lot of them will have slipped out off of page one, but you’ll still have a few left. And then in month three you do it again for another set of keywords or the same set all over again.
So, my point is what happens over time is you start to accumulate more and more of the rankings that stick and it helps you identify … remember I always use video SEO as a foot in the door strategy to upsell clients on more … on a whole suite of digital marketing services. So, local maps SEO, GMB stuff, PPC, content marketing, all the other stuff. And so my point is if you can provide on a turn and burn basis something like this, which is a reoccurring campaign. It’s not one campaign that you maintain over and over and over again. It’s a reoccurring campaign. You run the campaign over and over again once per month, right? And so now you can … I found that it’s a great way to show the client that you can get them results from other keywords, a lot of times stuff that maybe they didn’t even think would produce results. It also will teach you about where the opportunities lie because you’ll be able to track which keywords are producing more results if you set up tracking properly. If that makes sense.
So, then you know what to optimize for with more traditional assets such as publishing web pages or web twos or whatever it maybe be. So again, it’s the same video. That’s why I like this strategy or this method because it’s simple and it’s something that you can … as far as maintaining … there’s a lot of variables guys you know that can affect the ranking of any one particular page or property, in this case a video, right? So, instead just do a lot more in volume. Now, if you guys been watching Hump Day Hangouts for anytime at all, you know I don’t typically promote turn and burn strategies, but for videos I think it’s a good idea. I wouldn’t do it … I’m not crazy about the mass page generator sites and all that stuff because it’s a lot of work and they take forever to index, but videos is different, right? Videos index rather quickly. They typically rank rather quickly, and unless they have syndication networks and a bunch of back links and engagement signals to them, they start to slip.
So, that’s why you just redo the campaign every month, right? Because they have a limited time shelf life. A limited shelf life so to speak, but to just do it over and over and over again every month. And it’s a great strategy. But this is again, Tom, I don’t recommend that you do it other than maybe perhaps to really develop the process out for your own business and then hire the shit out, don’t do it yourself, right? You can train … RVA, we pay them $150 a week, so $600 a month, and he runs … he works 40 hours a week and anytime I need, what we call a video carpet mom campaign done, I just contact him and I give him the details and he runs it. I send him a video file … and by the way you can get an idea of kind of what our campaigns look like at mgyb.co, our store front, make Google your bitch dot C-O, mgyb.co. We have video carpet bomb campaigns in there. And that’s essentially … that’s exactly what I just told you to do is what we have in there.
So, here’s something you can think about Tom, instead of buying the tool yourself and learning how to do it and then teaching a VA how to do it and hiring a VA and all that. You could technically have us do it at MGYB, right? You go order a video carpet bomb campaign, cost you $100, and you could sell that for $200 or $250 to a client. Does that make sense? So, in other words, you could literally go out and just sell this method and if you price it accordingly … let’s say you charged a client $250 a month to rerun this campaign for them every month and you hired out from us for … what’s the price on that Marco? I think it’s $97, right? For the Video Carpet Bomb?
Marco: It depends on the radius. 10 miles is only $25. If it’s 20 miles then it’s $99.
Bradley: There you go, $99. So, that’s my point. You could literally hire us to do it and it cost you $100 and sell it for $250, make $150 a month profit and not even have to do the work. All you have to do at that point is data entry, right? Which is submit details for us to do the work for you. So, again, totally however you want to do it. If you want to make a business out of this, Tom, then I would recommend that you hire a VA and buy the tool, and then train the VA or have the VA learn how to use the tool because then, again, for $150 you have somebody, per week, working for 40 hours per week essentially running the tool for you nonstop. Think about that, if you’re selling these campaigns at $250 a month, instead of paying us $100, which is a great strategy if you don’t want to go through the process of learning the tool, go through all that time, that effort, all that stuff.
You could certainly hire us to do it, or if you’re going to make a business out of it like I said, in order to keep costs down, you hire an in-house video marketer, right? You could train them to do it yourself. Right? And now they’re going to work full-time just running campaigns for you that you can go out and monetize. So, there’s a lot of potential there. That was a good question by the way.
Do You Use The Same Videos When Running Similar Rank And Rent Video Campaign Every Month?
Let’s see. It says, “You’ve mentioned you could end up with several videos ranked for the same keyword, which confused me a little since I can’t see Google ranking the same video twice?” No. What I mean by that is the same video targeting … it’s the same video. but you’re targeting multiple variations of the keyword. So, I’ll Tree Services for an example guys. There are five main keywords in the Tree Service industry. There’s more than five keywords, but there’s five keywords that produce consistent traffic. My top rated five keywords are, and in this order of priorities, tree service, tree removal, tree trimming, tree cutting, and arborist services, right? Or arborist service. So, there’s the top five keywords. So, my point is, is if I’ve got 20 locations, and I’ve got five keywords that I want to target, I literally have 100 combinations there. And it’s the same video that I’m going to use for all 100 keyword combinations, right?
So, the same video could rank for multiple keywords. It’s the same video, it’s not the same video URL guys, don’t let me confuse you. It’s the same video file, but uploaded to multiple channels.
So, each individual keyword has its own individual unique YouTube URL, okay? And so what happens is, there are … for example, there are variations to tree service, tree removal, and tree trimming, tree cutting, right? So, some variations would be tree removal service, tree trimming service, tree cutting service. So, if you target some longer tail keywords like that then you’ll end up … sometimes the video will rank for multiple keywords. The same URL can rank for multiple keywords because of the longer variation, right? So, it’ll rank for combinations, shorter combinations of the overall targeted keywords set, or keyword phrase, excuse me. Okay?
All right. Plus, if this is an ongoing marketing campaign I imagine if you use the same video, your YouTube channel would be full of the same video listed … yeah. But that’s why you don’t use the same channel. Use multiple channels. That’s the key to that particular strategy, right? I don’t recommend ever using the same video over and over and over and over again on one channel. I know there are some products that do that, one of the products we’ve promoted in the past is Bill Cousin’s rocket video ranker and it does that. And it works too, but that’s also a turn and burn strategy. So, it basically takes the same video and uploads it to one channel, but you can target 30 keywords at a time, but it’s the same video to the same channel. And so what I found is it definitely works and it works quickly, but I found a lot of the times those channels end up getting terminated or kind of like sand boxed.
It’s interesting, but they don’t get completely terminated by Google, but the videos just don’t show in search in the index at all. It’s kind of weird, but I’ve seen that happen several times. Again, it’s another turn and burn strategy. It just depends on how you want to do it. The particular turn and burn strategy for video marketing that I like is what we’re calling The Video Carpet Bomb, and that’s what we’re talking about here. And by the way, that was Randy James came up with that name. I’m totally giving him credit for that Video Carpet Bomb name because he was the one that came up with it. But anyways.
Is There A Limit To The Number Of Times You Can Use The Same Video And Keyword For The Rank And Rent Campaign?
Lastly, “Is there a limited number of times you do this to a point where Google simply refuses to rank your video for the same keyword?” Well no because again, you’re using different channels all the time. If you try to do it the same … try to target the same keyword from the same channel over and over and over again, yeah there’s … I mean, it’s possible that that could happen. But since you’re using different channels it’s not like Google’s going to black list any video from appearing for a particular keyword, right? They might not want to show it on page one, but they’re not going to say, “Okay, this keyword … we’re no longer going to show videos for this keyword.” At least I don’t think they do that. That’s a great question, Tom.
Why Do You Like The Power Suggest Pro As Your Keyword Tool?
Anyways, Dan’s up. He says, “Why is Power Suggest Pro your favorite keyword tool?” Because it’s simple, Dan. It’s a very, very simple tool and that’s what I like about it. I like easy. “Can you explain a little bit about how you use it to get the most out of it? I’ve heard Bradley say he loves it, but does anyone else use it? Do you use it in conjunction with any work flows or other tools? Thanks.” Okay. So, yeah. The process that I’ve always kind of … well, not always, but for the last several years now. I always do a very simple process for keyword research, and it starts with Google trends. I go to Google trends and search. I adjust the settings in Google trends depending on what kind of data it returns. So, for example, by default it’s usually, I think, the last 12 months. Let’s just go take a look real quick.
Sorry. I think by default it’s the previous 12 months. So, let’s just use tree service as an example guys, since we were just talking about that. Yeah, okay. So, 12 months, and obviously it’s set based upon my IP location for United States. It’ll be different for people in other countries, but what I’ll do is … what I like about trends is I can go in and determine based upon geography. So, for example, we have … United States was in here. Let’s see, US. But if I wanted to go to specifically to Virginia, I could just start typing in Virginia, and I could say, “Okay look, I want to look at what are the top search phrases or search activity that are related to this seed term of tree service in Virginia over the past 12 months.” And sometimes you won’t end up with a lot of results because we’ve narrowed the geography and we only have a short timeframe. We’re looking at the past 12 months.
So, in that case, for example, this is showing rise. I’m not going to spend a lot of time on trends because that wasn’t your question, but I just want to give you guys a quick overview so that you understand kind of my thought process or work flow on how I do keyword research. So, if we come over and take at top, rising is showing significant increase in search interest for that particular phrase within recent history. I don’t know what recent history is, I don’t know what the specific parameters are for that. I don’t know if it was the last 30 days or last 90 days or what. I just know that it means in the recent history it’s had a significant increase in search interest. Okay? But top is showing the keywords that are historically related to the seed term, okay? So for the past 12 months in this case, these are the keywords that are most closely related to the seed term of tree service in Virginia. Does that make sense?
So, these are the search habits of people in Virginia that are looking for tree service related keywords and these are the keywords that come up typically. Okay, you’ll see a lot of brand terms in here. If I would’ve done something like tree removal, in fact, you can compare terms by the way. If I do something like tree removal, you’ll see less brand terms there, right? So if we come down and say look at top, or excuse me, top, you’ll see now look there’s not a whole lot of data here. I was just talking about this earlier guys, tree removal and then tree removal service, right? So those are similar type keywords. So you’ll see that there’s not a whole lot showing up here. So what I could do is I could extend my timeframe. So if I go from past 12 months to let’s say past five years. Now all of a sudden we’ve got a lot more data, right? So now we can come back over here and look at top and you’ll see that now there’s actually eight keywords, which still isn’t a whole lot considering that’s going back five years, right?
On this one it’s showing 10 keywords. And that’s … hold on. That’s rising. If we go to top, it’s 11 keywords. Okay? So, the last things that you could do is back it all the way out to all time, 2004 when they started Google trends to present, and then you’ll have even more data. So, if we come back and take a look at this again. Now, remember this is still … okay, so not much more, just one more. But you can see that this is still only Virginia. And so what happens … and by the way guys, I was targeting the entire state. If I wanted to get hyper local, I could.
For example, if want to target … you could see it here, Charlottesville. If I wanted to tarted Charlottesville specifically I could, but what I found is when you narrow geographic targeting that much you end up with a lot less results. So, I always recommend … first, I usually don’t go … I try to keep it to past five years as my timeframe and I usually go to state level right off the bat because I found that city levels … now obviously if you’re in a big metropolitan city like New York City you should have a lot of data, but for me I usually start at a state level tree service don’t have a whole lot of keywords associated with that industry.
So anyways, I’d go to Virginia, but if you end up finding out by increasing the timeframe and that you’re still not getting the amount of keywords that your … you’re not getting a lot of good results back from this tool, then I would recommend that you start broadening your area too, right? And you could even go to the United States level, right? Because there’s still going to be similar search queries no matter where you are in the United States. If you see now there’s a full 25 queries there, right? So, I would probably … that’s past five years. If I wanted to … and guys, that’s why I said I play around with these even when I’m doing keyword research just to see how things change based upon time and geography. Okay?
So, that’s step one. I don’t want to spend too much more time on this, but step two is I always like to take these keywords and then … oh, by the way I just copy the keywords or put them in a text file or a spreadsheet, typically I use spreadsheets. And those become my seed terms that then I use to go search using Power Suggest Pro. Power Suggest Pro, one of my favorite tools of all time. I don’t know what happened there, but who cares? Let me move this off to the side guys, standby. So, Power Suggest Pro should be opening up here in a second. And let’s just say we wanted to … let’s go back to Virginia.
It’s a big question though. All right. So we’ll just use tree removal service. So, in this case now, this type of a keyword is … because it’s local. It’s a local intent keyword, you’re going to see that all its going to return is whole bunch of localized type search queries, but if I said tree removal service VA or something like that, and I click search. You’re going to see it’s going to start pulling back all these returns now for tree removal service. These are coming out of auto suggest. So, these are Google suggested phrases for tree removal service A, tree removal service B, or tree removal service VA, and it’s essentially like a wild card in there and that’s why because it’s basically saying return all the suggested phrases that are associated with tree removal service in Virginia. And if you take a look at that you see that very quickly it spit out all these different keywords that are showing up in search Google suggest that are localized or local search intent keywords. Right?
So, now I know that these are all keywords that are very … these are traffic producing keywords. Why are they traffic producing keywords? Because they’re in Google suggest. Think about that guys. When you go to Google and you start to search on a desktop, which by the way, about 70% of all traffic now comes from … or all search traffic originates on mobile devices guys. So, desktop search is becoming dinosaur, but regardless, let’s just say I … say tree removal service, and if I could just spell for a minute. Here’s all these suggested phrases, okay? You see that? By the way, near me keywords guys, those are huge. They’re absolutely huge right now because of what I just said, 70% of all mobile searches are originating on mobile devices. Near me keywords pop up in suggest, instantly they’re almost the first thing that come up in suggest.
Well, remember on a mobile device guys, when you start to use Google you all know what happens on a smartphone, which is what 99% of the population has now, right? When you start to do a search on a mobile device, half the screen is taken up by the keyboard, and the other half the screen as soon as you start typing the search query in, Google suggest takes up the other half of the screen and suggest the search queries, right? Recommended search queries. And because it’s on a mobile device, it’s so much easier to tap a closely related recommended search query than it is to finish typing out your search query, right? On that little shitty keyboard.
And so my point is, there’s a ton of traffic to be had from mobile devices because of suggest. And all of the phrases that pop up in Google’s … excuse me, Power Suggest Pro are phrases directly pulled from Google auto suggest. So, they are traffic producing keywords. Don’t worry about whether the Google keyword AdWord planner or long-tail pro or any of those other stupid keyword tools out there that have a million bells and whistles that give you all these competitive metrics, don’t worry about whether they say they’re search volume or not because if it shows up in suggest, there’s search volume, period, end of story. Period. And remember the keyword tools rely on the Google keyword planner for search volume metrics. Search volume metrics from the Google keyword planner are AdWords, or Google ads keywords, they’re for pay-per-click. They’re not the same as SEO based keywords guys.
So, even though the search … the Google keyword planner may show … if you spit out all the keywords that you wanted from here, let’s say that you wanted all these, again, just for example sake, if you spit all these out and you entered them into the Google keyword planner to look at search volume data, many of these keywords are going to say, “No search volume at all.” But that’s bullshit because if they’re in suggest you will get traffic on them, especially from mobile devices, period. So that’s why I love this tool guys because again, look it’s real simple, it doesn’t give me a bunch of … it doesn’t give me any competitive metrics. I don’t need all that stuff. All I need to know is which keywords produce traffic, and these keywords produce traffic. And it does it really quickly.
There’s not learning curve with this tool at all guys. I mean, you can play around with some of the settings and stuff, you’ll get different results whether you use suffix A to Z or suffix AA to ZZ or if you do recursive yes or no. There’s different search engines that will scrape all of these, produce suggested results so you can select if you’re doing YouTube marketing, if you’re specifically targeting Yahoo or Bing, I don’t know who does that, but if you did you could find additional keywords from them. There’s Amazon, Ebay, there’s all kinds of stuff, right? I typically just use it for Google and YouTube.
But it’s a great tool guys and for years now … I stopped paying for all those really … there were keyword tools that we’ve used at semantic mastery that literally cost us $800 a month. No shit. $800 a month to use a keyword tool. And I stopped using those tools for this one. I think it’s $77 one time fee. I think we have a link somewhere that allows you to get for $57 if you want to drop that on the page somewhere Adam or anybody.
Anyways, sorry I went so long on these two questions, but they were two really good questions that I really wanted to get out to you guys. So, this one here, like I said guys, it’s a simple tool I use all that. Finally, what I will do though … even though I mentioned the keyword planner is an AdWords tool, I do still like sometimes to try to determine if there are search volume data for some of the keywords even though I know there’s traffic on them, whether the keyword planner says it or not. Why do I want to know? Because if there’s search volume data in the keyword planner it’s likely that people are bidding on those keywords.
So, by taking my list that I accumulate or that I generate from my research from first using trends, second using Power Suggest Pro, then I can go enter my finalized list of keywords into the Google keyword planner and look at search volume data so that I can determine which keywords that people are bidding on for AdWords or Google Ads now because I now I know that those are the ones that are likely the most profitable keywords, right? Because if people are bidding on them there must be money there, or else if people aren’t bidding on them it’s typically because there’s not … they don’t produce any revenue, if that makes sense. Okay?
Also, you could find some additional keyword suggested ideas through the keyword planner after you’ve done this initial research. That’s a great question. To bad we’re not giving shit away.
Marco: What I have for this is that when you start broader, right? You can get just so many keyword ideas from Power Suggest Pro, but by digging into each category … if you want to consider it a category. You won’t get categories, but you’ll know. If you’ve done keyword research long enough, you’ll know what’s a category keyword and what’s a supporting keyword. And so you could just dig and dig and dig and what I’ve found is that you come up with just thousands of keyword ideas and then from those you can cherry pick the long tails so that you can start ranking right away and you can start producing traffic to the website and it’s likely to become people who convert. I mean, it’s really, really powerful to use that way. It’s one of the ways that we use it in our keyword research. I mean, we dig down into whatever people give us as the niche and use Power Suggest Pro and then just keep digging and digging and digging and digging. Sometimes you end up with thousands and thousands of keywords man.
Bradley: Yeah. I want to … that’s why I just started to demonstrate this as you were talking because for example, I just put “how to cut down a tree,” right? Guys, I don’t even have recursive on. Recursive means after it searches and it pulls back all of the results, it goes back and then searches each one of the results again plus the suffix A to Z, if you have suffix added. So, it’s like what Marco just said, sometimes this thing will spit out 3,000 keywords, it’s ridiculous. And the thing is, especially when you have recursive on, which I don’t because it could run for several minutes if that’s the case. But when I have recursive on you’ll see like for example, how does a … how much does it cost to just cut down a tree? How much does it cost to cut down a queen palm tree, look at how specific some of these search phrases are coming out, right?
Now, if I have tree service site and I’m in an area that has palm trees, then it’s likely that there’s search queries … remember, this is a suggested search queries guys, how much does it cost to cut down a queen palm tree? That means when somebody starts to type in queen palm tree or cut down a queen palm tree, in fact let’s just go take a look at it. We’ll say cut down a queen palm tree. Cutting down a queen palm tree, all that, you can see those type of keywords come up and suggest and before somebody even finishes typing it out, they’re going to say, “Oh, well there you go, that’s close enough.” Right? And so that’s what I’m saying. There’s traffic on those keywords and look at how long some of those are. And then if I have recursive on, some of them come back even longer. It’s crazy.
I have seen full on sentences as search suggested search queries that have come back in here, and those are absolutely great topics guys or keywords search queries, right? To target with blog posts or Q&A posts and things like that because there’s so few people targeting such long-tail stuff like this. You can start to generate a lot of traffic over time by just building up. I mean, very, very simple stuff guys like how much does it cost to cut down a queen palm tree? Put that question on a blog post and answer it with a little bit of schema markup and next thing you know you end up in position zero or in on of these areas right here. Right? And you can get a shit ton of traffic from that. Okay?
So, anyways. It’s a great tool guys. I absolutely love it, as Marco said. I’ve learned over the last couple years that I don’t … I used to always just go straight to SEO stuff and I would do a ton of keyword research and I would generate literally thousands of keywords for a project before I would … and then I would just start doing SEO. Now I’ve really gotten to the point where I always start with Google Ads so that I can really pinpoint where the money keywords are, the lead generating keywords are, and then I’d start basing my SEO campaign right … I’d develop my SEO campaign based around the keywords that I know produce traffic that converts because of AdWords, or Google Ads I should say now. And then I will use this type of stuff now for content marketing to start building up the SEO presence and start generating traffic from the longer tail stuff that will trickle in little bits and pieces at a time.
So, you start to accumulate little traffic streams from these longer tail keywords, but the bulk of your traffic is going to come from just a handful of keywords, and it always does, at least in local marketing it does. The 80/20 principle absolutely applies and if any of you guys do AdWords or Google Ads now, you know that to be 100% true. Sometimes it’s 80/20, where 80% of your results come from 20% of your keywords. Sometimes it’s 90/10, sometimes it’s 95/5. And again, if any of you guys that are doing any Google Ads, you know that to be true. And so why spend a shit ton of time on a lot of long-tail keywords when the bulk … there’s a reason to do that, right? Building up silo structure and all of that so that you can rank organically for those short-tail keywords, you need to have the long-tail keywords.
What I’m talking about is initially starting off, getting your silo structure in place, using the keywords as the top of silo that you know produce traffic and results, which is what you can determine with AdWords rather quickly, which is a couple … few hundred dollars in Ads spent you can determine that. And then you can develop your SEO campaign based around those results or that data, right? And you can develop a much stronger SEO campaign right off the bat. You can map it all out ahead of time. It’ll make you’re job so much easier as in SEO. And by the way if you want to learn how to really stack keywords and everything properly, SEO bootcamp by Jeffrey Smith, by the way he’s going to be a guest speaker at Pofu Live, so another reason to come join us.
Do You Have Any Recommendations On A Good Magento Developer?
That was a long question too. Damn we’re almost out of time. Dan and Tom are the winners today. Rich is up. He says, “I have taken a job with a drop shipping firm along with other stuff and the magento developers have gone silent. Do have you have a couple you could recommend?” I do not. If anybody knows, can help Richard [Harman 00:48:34] with a magento developer please post on the event page. I don’t do any e-com stuff at all guys, so I can’t really recommend anything. Any of you all on the call, can you recommend it?
Marco: The people that I know, you’d have to have really deep pockets because magento development can into the thousands and thousands of dollars. It’s not something simple to work with, but I would suggest Upwork, you might be able to find someone in another country that would do it for a lower price if you’re on a budget for the budget that you’re looking to spend on it.
Hernan:Yeah. I do agree with Marco. Magento is like the Rolls-Royce of the eCommerce, but it’s like if you get a flat tire on a Rolls-Royce. So, it’s that type of stuff. So, yeah, I do agree with Marco and other stuff that you could do Richard is to go and ask on both the Semantic Master, Mastery Mind Facebook group if you’re a part of it. If not, you can go on the free … the Facebook group, the SEO tutorials and case study, we’re a Facebook groups or maybe in a couple of eCommerce Facebook groups, that usually helps as well. But yeah, I do agree with Marco. I tried once with Magento and it’s like meth.
Bradley: You ran away with a tail tucked between your legs, right?
Hernan:Not even once. Yeah. Not even once.
When Will You Release The CORA Reports On MYGB?
Bradley: Yeah. I don’t do e-com guys, so I can’t be of any assistance. I’ve got nothing. Jordan, “I peeked CORA reports,” what’s up Jordan, “peeked CORA reports on MGYB, that is deliciousness like a plate of tacos,” that’s awesome, “when are those rolling out?” Aren’t they available now?
Marco: Yeah. You should be able to order now. It’s not very descriptive since we haven’t added the description in SamCart, but I think you can order them since you already know what they are, you don’t need to know what they do [crosstalk 00:50:36].
Bradley: You probably should also … probably link to a example report on the page so that people can what they’re going to get from a CORA report, you know what I mean?
Marco: Yeah. That’s all coming, but I mean, we’ve been busy just adding a whole bunch of other stuff there we’re developing our own process with one of the services, which took priority and that’s being worked on. And so yeah. It’s a work in progress guys. MGYB is a work in progress. We got it out in record time and we’re just going to keep adding to it.
Bradley: Yup. Awesome. Scott says, “For Richard,” he’s got a comment for you Richard, but basically he’s saying that yeah Magento is going to cost you a shit ton of money. That’s basically what he’s saying. So, thanks Scott for your input on that.
Do You Recommend Accessing A GMB Verified Account Using Proxies?
Scott says, “Just received my first GMP verified account from MGYB, are you recommending accessing these via proxies or does it matter? Thank.” It’s your call, Scott.
Marco: Yeah. But it’s not something that we want to discuss in a free form. This isn’t a question here. Scott, ask us in Facebook. You know where to go.
How To Make A Lead Gen Site Authoritative?
Bradley: There you go. Okay. Good enough. Herovic says, “Hey guys, can you share a few strategies you can use to make a lead gen site more authoritative?” Well, RYS drive stacks are going to help. If it’s a lead gen site, it’s a verified GMB profile then that should help. If it’s a lead gen thing it likely does, but I would say in RYS, drive stack would help. Obviously a syndication network because all of those are like … every single tier one branded profile that you create is like another … it’s another validator, another entity validator, right? So, syndication networks, even if you’re not syndicating to them, it’s still powerful for that reason. It helps to validate the entity. Pass authority, especially if you interlink them the way that we teach in syndication academy or if you just purchase the done for you network, which is the much easier route to go anyways, right?
Again, RYS drive stacks, that’s going to pass authority. Doing a local PR pro method, local press release, using press releases, that absolutely helps. So, there’s just a combination of those three … obviously the local GMB pro method doesn’t really … I don’t know if local GMB pro method helps gain authority for normal like organic ranking or not because we don’t care. We’re not worried about rankings with the local GMB pro method. We’re worried about activity that generates leads. It generate engagement from primarily mobile devices, which is what the local GMB pro method is about, it’s not about ranking. It’s about producing engagement from Google, which produces results, leads. So, again, the combination of all of those things, I know they’re all our products but we have those products for a reason, they work. Want to comment on that?
Hernan:Yeah. Having a verified entity gives you trust and authority, especially when you’re verifying the entity with the very entity that’s looking for these signals, right? That’s what you’re looking to trigger, so why not? Why wouldn’t you have a transparent entity that’s you, it’s your company or if you’re name is your business. Why wouldn’t you go and say, “Here I am. I’m transparent. I’m billing my company. This is my …” Whatever information it is that you can provide and we go through all of that in great detail in our training in local GMB pro and RYS academy reloaded in the black book. I mean, this is what you’re looking for, to be more trusted and authoritative and [crosstalk 00:54:17]. Go ahead.
Bradley: I got a simple one form too that probably a lot don’t know about and Marcus probably going to be mad. But set up a G Suite account for the domain for that lead gen property. And you got to pay Google $5 a month, it might even be $10 a month now. But you’re going to pay Google $5 or $10 a month for that G Suite account, but you’re going to have a Google account on your domain, essentially you’ll have a Gmail account using your domain email in all of that, and that right off the bat is a huge authority, or entity, validator for Google. Having a verified Google on my business profile is great, there’s no doubt. But also having a G Suite account tied to the same domain that’s associated with your lead gen property is going to also help, okay? So, definitely check that out.
Guys, I use G Suite for everything now. I freaking love it because it does, it really just adds authority to the overall entity and it’s like instant authority by just paying Google. Google likes to see that guys because now they know they’ve got … they can bill you, right? There’s a billing source so they that you’re a valid entity, or a real person behind it instead of somebody that’s just spamming shit to death. If you’re willing to pay Google, so even for a lot of … my newer lead gen sites guys, I set up $5 a month G Suite accounts. And yeah, it costs me $5 a month, who cares? It’s an instant credibility. It’s instant credibility to Google. Okay?
How Do You Download A Video From A Site?
Quit This House, “How do you download a video from a site to upload video to GMB?” Just use one of … just go to Fire Fox, I’ve got a couple of them over here. Let’s see, one of them is called Video Download Helper, that’s an extension there. There’s another one that … just go to Fire Fox and search for Video Download Extension or plugins or something like that, and download and install one of them and then just go visit the web page, and depending on the app, it’s going to have different functionalities for how to download the video, but pretty much in Fire Fox you can download just about any video [crosstalk 00:56:15].
Hernan:Yeah. I have two desktop apps that I use. I use YouTube downloader because I mean, it’s really fast. And I use any video converter because I can convert the video file into anything I want. So either one of those and they’re totally free and they totally rock.
Who Do You Recommend For A Residential Proxy Supplier?
Bradley: Yeah. Okay. Wood Wine Boxes, “Do you have a recommendation for residential proxy supply or smaller number?” The only one that I know of for residential proxies is one that I’m actually using right now. If you are familiar with Browsio, it’s a service that it’s not Browsio’s service. It’s a vendor that they been promoting or whatever, but there’s a … it’s called netnut.io and they have a residential proxy service that you can buy and you pay based on bandwidth usage. I think I get 10 gigabytes a month usage for $75 because I just use the … it’s a pool of IPs that are residential IPs and every time … it’s an HTTP request proxy service.
In other words, every time you refresh a new page, it’ll pull back a new proxy from the same general location, but it’s interesting because you can refresh the page on like whoer.net and see the actual IP change. And so it’s pretty cool, but again, it’ll stay within a very targeted or very close area so that it won’t trigger reverification and stuff. I’ve been using in now for several weeks for all my BrowSEO profiles. I mean, I got shit open here, right? Bunches of stuff open right now, and I’m using that same thing. And it works really good because they’re not commercial proxies like most proxy providers, they’re actual residential.
Again, I would just go to the BrowSEO’s Facebook group … in fact, I don’t think they’re doing anything on Facebook anymore. I think they’ve got a Skype group. Try to find the access to the Skype group and then you can request … and you might be able to find some information on their Facebook group. I just think that they’ve moved the conversation to Skype, and see about that offer. That’s the only one I would recommend currently at the moment for this kind of stuff. Okay?
We’re almost out of time guys. I’m going to have to wrap it up here in a minute. I love that meme, that’s awesome. Thanks Greg. Jay says, “Marco, going to do my first SERPbased link package to a clients RYS local iframe loop and tier one’s. Do you recommend going an extra mile in providing to SERPspace G shorten links? Or SERPspace link package, or would you recommend interposting a redirect icontrols so that I can redirect them in the future?”
Marco: Yeah. Depends on how much control you want over this. If you supply your own G shorten links then video will of course, build to those. If you want to have that … switch box right? [inaudible 00:59:02]. If you want to have that switch box in place then yes, by all means. I mean, talk to [Dediya 00:59:07]. Dediya knows exactly what to do when it comes to link building. He’s been with us for three years. We started out with Bradley, but he’s been with Semantic Mastery since the beginning providing link building services in East [inaudible 00:59:21], he’s the best. He knows what [crosstalk 00:59:23].
Bradley: He’s been with me since 2012, I think. 2012 or … it might’ve been ‘13. Anyways, he’s been with me for a long damn time. No shit. And that was … who was that that asked that question, Jay? Yeah, Jay, in fact, if you just pink or tag Dediya in one of the groups, whichever group you’re in just one of our Facebook groups. I’m sure he’d be happy to answer some questions for you. Again, anytime we have any questions about spam link packages, we just ask him because he always is up-to-date with the most effective strategy currently. Okay? I don’t keep up with that shit because I have Dediya. All right. All right.
Do We Need To Supply A Video File If We Order Video Carpebomb From You?
Last question, Look Within, he says, “If we order a Video Carpet Bomb through you guys, do we supply the video file?” Yes. You need to supply the video file, the thumbnail image if you have a specific thumbnail image, which I recommend you do because remember? That’s like a little mini ad, like a banner ad. I would also … you’re going to have to give us the keywords, the zip code of the central location, which we do a radius of. And then the NAP and the target URL if you have a … so name, address, phone number, and target URL of the business if you’re promoting a local business, which is really what this campaign type is designed for, okay?
So, but that’s it. That’s all you got to do is provide us those few things, right? So, video file, thumbnail, main keywords, there’s a couple of keywords I think depending on the package level, the primary location, and then the NAP, name, address, phone number with the target URL. That’s it. That’s all you got to provide. Should take you a couple minutes to get that together. Okay? All right guys. We only went one minute over. That’s pretty impressive. Thanks for sticking around guys.
Hernan:That’s not bad.
Bradley: Cool. Everybody good?
Marco: Pofu Live.
Bradley: That’s it.
Hernan:Come join us.
Marco: That’s all I’m going to say. Bye everyone.
Bradley: What’s your position, right?
Marco: Right.
Bradley: All right guys. See you all later. Thanks.
Marco: All right. Bye.
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 201
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Announcement
Bradley: We’re live.
Adam: All right welcome everybody to Hump Day Hang Out’s gone mobile here for episode 201. I’m broadcasting from my car somewhere in the hills of Pennsylvania, but we got almost the rest of the team, it looks like Hernan maybe was busy today but let’s do our thing and go through and say hello to everybody. So Chris how are doing?
Chris: Doing good, excited to be here.
Adam: Awesome, Bradley how you doing man? This is weird, usually you’re the last person on my screen but today you’re in the middle so how you doing?
Bradley: Must be because of the mobile device, I’m doing well. Busy, been working hard on content for Pofu Live as well as a product that we’re launching on October 1st so kind of like neck deep in content production again which is really cool because I like that kind of stuff so I’m excited about the few weeks.
Adam: Nice, nice. Marco last but not least, how you doing man?
Marco: Hey what’s up man? Just had a really bad rainstorm. Not as bad as some of you guys are going to get on the east coast, right? Down south. My prayers go out to all you guys. Hope you’re all safe. Get the hell out if you’re in one of those zones. Don’t say, “Oh, this is going to pass me by.” Get the fuck out. [crosstalk 00:01:16].
Bradley: My sister Hilton Head, South Carolina which is an island.
Marco: Yes.
Bradley: And she’s … even though the governor of South Carolina said evacuate the coastline, so to evacuate. She said, “No. I’m staying.” She’s got two kids, I keep telling her she’s stupid. She says she’s going to ride it out.
Marco: Ed [Gelba’s 00:01:37] in South Carolina talking about [crosstalk 00:01:39].
Bradley: Yeah. He’s in Bluffton, that’s right. That’s adjacent to Hilton Head.
Marco: Yeah. Well, anyway guys. We’ll be thinking about you. Sending prayers your way. Lots of good energy. Hopefully this’ll just pass by, it won’t be as it’s looking. But anyway, having said that, busy as you know, mgyb.co. We’re getting that together. Putting the shop together, done for you services of course. And just a lot of stuff. We keep adding products and services in there just to make everyone’s life easier. And then of course, I’m on my next gen stuff that I’ve been working on. It’s been two years. Two arduous years of just trying to work it out. Anytime you try to automate it and Chris will back me up on this. API changes and then everything goes all to shit. And then you have to go in …
Bradley: Got to tweak it.
Marco: … right. You got tweak it. You got to fix it. Comply with whatever the APIs requesting or how you’re supposed to do the call or whatever. And then it’ll happen again until you get into that sweet spot or you get trusted enough where sometimes you can bypass some of the smaller shit that happens. At any rate with there, we hit the sweet spot. We’re really getting some really good results with what we’re doing and it’s something that we’ll be talking about. I was hoping for Pofu live, not going to happen. But I think we’re going to have a very merry Christmas.
Bradley: All right. We hit the sweet spot of the G spot. The Google spot, is that it?
Chris: [inaudible 00:03:24].
Marco: Actually, we did one better because we did away with the me to hit the G spot. No [inaudible 00:03:35].
Bradley: There’ll be men lined up for that.
Adam: Pulling this conversation back [crosstalk 00:03:44]. Back down. I wanted to circle back to Pofu live and let everyone know. We’ll put the links up there if one of you guys can do that for me since I’ll probably … you try to do this on my phone and then end up hanging up or something, but Pofu Live tickets are going. We are limiting it to 25. We do have some opening left. Now is a great time to grab your tickets. If you have any questions just fire off an email to support it’s semanticmastery.com, but we’re really looking forward to that.
We’re starting to lay down the schedules. Those of you who have already bought your tickets, we’re going to be having some information going out to you in the next week or two with some of the details. And then moving along as well on that, those who are new today and watching us. First of all, thanks for listening to some weirdo in his car that you haven’t watched yet. Thank you for watching us, Semantic Mastery and checking out Hump Day Hangouts. We do appreciate it. Come here, ask us questions. Digital marketing, SEO, whatever it is. If we can’t answer it, we’ll always point you in the best direction that we can. And if you are new, go check out the battle plan. That’s the best place to get started, and if you’ve been listening to us for a while and you’re thinking about it, come join our MasterMind. There’s a multitude of reasons. I’m not going to go into them right here.
Bradley, I think you were going to talk a little bit about some stuff maybe that was going on in the MasterMind, but we’ve got a lot of people doing a lot of really exciting stuff and we’re looking forward to some of them coming to Pofu live and helping them take their stuff up a notch whether they’re going from starting an agency or starting their own business or growing what’s existing. This stuff is getting pretty exciting and we’ve had a lot of members had a lot of real growth this year, especially in 2018.
Bradley: Yeah. Yup. Okay. So, do we have anything else to announce or can we get into it?
Adam: Good on my end. You guys good?
Chris: Yeah.
Marco: Yeah.
Bradley: I was going to just elaborate slightly on the Pofu live stuff and the MasterMind as well. So, yeah guys Pofu live is going to be a great event. It’s going to be our first one, but we’ve got a lot that we’re going to be sharing. We’ve got a very specific format on what we’re going to be doing, which is a simple process for how to grow your business like how to first prospect and get clients. Number two, how to fulfill. Number three, how to scale so that you can literally become a business owner instead of self-employed, right?
Self-employed is what most of us are including myself even to this point. And self-employed is certainly better than being an employee of … working for somebody else, but when we do most of the work ourselves, we’re just basically working a job. It’s a job where we’re our own boss and that is, again, so much better than working for somebody else I get that, but we still have to trade hours for dollars. In other words, we still have to do the actual work most of the time in order to get paid. And we’re trying to develop our businesses into a point where we can remove ourselves to where we have automations in place and keep personnel in place to be able to still run the business to generate revenue without us having to be there on a day-to-day basis, right?
And that’s essentially what Pofu live is about is how to get to that position with your businesses and that’s why we’re trying to keep it to 25 people or less because we want to actually give a lot of individualized attention to our attendees. In part, when you sign up to attend Pofu live, you’re going to go through a survey which is going to get you thinking about your business ahead of time. It’s got to be completed when you come to the event. And it gets you thinking about your business and developing a business plan if you don’t already have one. And I bet most of you probably don’t have an articulated business plan, right? Most of you probably have not done that.
It’s something I’ve struggled with throughout my career as well. I always have some vague idea of what I want, and I think, “Oh, no. I know what I want. So there’s no sense in me writing it down, right?” Defining it. But in all reality when you don’t have something very concrete like a road map, which is what an executive summary or a business plan really is. It’s like a road map, which helps to kind of keep you focused and working towards what your goal is. But when you don’t have that to reference or refer to often, then it’s easy to get blown around by whatever winds are in the industry at the moment. If that makes sense?
Meaning, I know we’re marketers, we always get opportunities presented to us via email and social media groups, all kind of stuff where, “Hey, this is the next big thing. You can make a million dollars doing this, and you can crush it doing this and doing that.” So, we always go chasing these freaking shining objects or these new methods because we’re opportunity seekers. And we never actually fully commit to one particular method that makes us money. And that’s where I think a lot of us have, including myself, have allowed my business to fail or not succeed as quickly as I would like it to because I’ve chased other opportunities instead of really zeroing in, focusing in on one particular method until I get it to work and produce revenue consistently and to the point where I can remove myself from that day to day operations and have it produced, right?
So, I mean, even if you have something that’s working for you and you’re making money, if it’s you doing it all the time, the next logical step is for you to automate it or outsource it or a combination of both so that you can still generate revenue from that, but not have to do it yourself. Then if you want to learn something else, you certainly can and you’ll have the ability to do that because your other method is making you money because you got a process in place, right? And so that’s essentially what Pofu live is all about.
And speaking of that specifically, I’m developing a process right now. I’m been working on it for two day straight now again, two full days for a very specific method for building your own lead generation assets as well as your own agency. It’s kind of a unique way of approaching it. I’m developing that out right now and there’s going to be two versions of the training. The full training with all the process docs, everything that I’m training my own virtual assistants to do right now so that I can do exactly what I just said, which was remove myself from this process and still have it generate revenue. That’s going to be revealed at Pofu live, but there’s going to be kind of a watered down version of it, or kind of like a condensed version, or a more simplified version that’s going to require a lot more manual work. It’s for a solopreneur. Essentially that’s going to be the same method, but for somebody that wants to do the work themselves, which I don’t recommend, but if you’re just getting started it’s a good way to get started.
That’s going to be coming available in a product we’re launching called Local Lease Pro, which will be included in a bundle that we’re … it’s going to be included in a Side Hustle Toolbox is what it’s called. That’s launching on October 1st. Don’t have a lot of details for you guys just yet. We will in about another week or so, we’re going to start mailing out that. We’ll have more information about it, but for those of you that want a glimpse into the method that I’m talking about without coming to Pofu Live, that’s where you’re going to be able to get it.
And I would highly recommend that you all mark your calendar for October 1st when the Side Hustle Toolbox comes out, it’s going to be a great product. We’re going to sell it outside of the bundle, $299 if you’re a MasterMind member you’re going to get it for free. If you’re not a MasterMind member you’d have to pay $299 or if you buy it as part of the bundle, which is the Side Hustle Toolbox, it’s going to be like $100. Don’t quote me on that. I don’t know what the final price is yet, but it’s somewhere around $100 and there’s a reason why we’re doing that. So, we’re going to promote that around October 1st. We’d highly recommend that you guys pick that up. It’s going to be inexpensive.
I can’t speak about everyone else’s product that’s going to be part of the toolbox because I have reviewed them all, but I can tell you ours alone is worth the price of admission. And so anyways, I’d encourage you guys to come check out Pofu Live and also mark your calendars for that. You guys want to add to that at all before I move on. And by the way Hernan snuck in. What’s up buddy?
Hernan: Sorry about that. I truly sorry, but I’m truly excited and I hope to see you guys in Pofu Live. We have some really good stuff coming up. I’m really excited. I’m really looking forward to listening to each of you guys because you have some really good stuff to share. I’m actually … I have the privilege of getting to know firsthand what you guys are going to be talking about. It’s going to be pretty amazing.
Bradley: That’s awesome. All right. I think we’re good. We can wrap it up.
Adam: Yeah. Let’s do it. Let’s get into it.
Clarification On Poking Rank And Rent Video Campaigns
Bradley: All right. Yup. Okay. Tom’s up, what’s up Tom? He says, “Hey guys. Bradley on episode 200 last week.” I know, now hard to believe we’re at 201 already. He said, “You answered a question on the rant and rent video model and you mentioned running the same poking campaign every month. I want to make sure I understand you correctly. When you run the same campaign every month, do you use the same videos or create new ones every month?” No. Use the same one’s Tom. Here’s the thing. It’s a turn and burn strategy, okay?
So, a lot of the rank and rent models are about ranking a video or a couple of videos, a handful of videos and in maintaining those rankings. And that’s certainly possible. I’ve been doing it for years. I’ve got some videos that are still producing revenue for me because they’re rented out or leased out or I’m doing SEO services for a clients video. So, I’m not renting it, but I’m actually … they’re paying me to maintain the rankings for those videos. And I’ve been doing those for years. I’ve still got some of them … some of them that have been earning revenue for years.
However, there’s always an issue with that, right? The problem with that can be that the video can be … it can slip in the rankings, Google could decide that that particular keyword, it doesn’t like having videos on page one anymore. We all know that that happens from time to time, and it’ll push it to page two and it’ll make it virtually impossible to get it to stick on page one. There’s a number of things that could happen, right? And if all of your revenue is tied into one video, right? Or a couple of videos, a handful of videos, and you lose that one video or it drops in rankings and then the client is calling you and asking you what’s up? Or if it’s a lead gen video, it stops producing leads, whatever the case. In your case, you’re saying rank and rent. So, you would be leasing the videos out. Well, somebody’s not going to want to rent or pay a monthly lease fee for a video that’s not ranking and producing leads, right?
And so again, you can go that route. It’s certainly possible. I’ve done it for many years, but what I found is that it’s easier when you have the process in place. If you got a good industrial strength video marketing tool, and they’re a dime a dozen now guys. They really are. There’s a couple that we suggest. My favorite tools are Peter Drew’s tools for like software stuff. I don’t run most software guys, I hire that stuff out because I don’t enjoy playing with software. It’s just too much of a learning curve and too time consuming, but that’s part of the reason I like Peter Drew’s tools and I do run … a matter of fact, I got one running in the background right now as you can see.
I’ve got one right here running in the background. One of Peter Drew’s tools and it’s because I use his tools because they’re simple, right? So, for video poking, I would use something like Live Rank Sniper. If I was going to be doing a bunch of spam videos targeting a bunch of keywords and having actual videos there instead of just place holders, to Live Rank Snipers like place holders, it creates scheduled live events, but there’s not an actual video there. It will rank, it will rank a video thumbnail, but it won’t have an actual video there. So, when someone clicks on it, it just is the live events, or events starting soon screen. If that makes sense.
So those are good for identifying keyword opportunities, but something like Hangout Millionaire is much better for actually uploading videos, right? So, actually upload videos to YouTube. So, that’s a good tool. If I was going to run it myself, I would run Live Rank Sniper or Hangout Millionaire. However, there’s also another really good tool by Abs Rabie called Video Marketing Blitz. And there’s a tool inside that suite of tools called the The Video Keyword Prospector. That’s what I’ve trained … excuse me, one of my Vas to run. He runs it damn near full-time. He works for me full-time, but it’s one of his primary job functions. And so he runs that tool all the time.
I’m telling you about that because that tool is great, but it has a learning curve, quite a learning curve. Once you get the hang of it, it’s super powerful because you could add … for example, we have at any given time 50 YouTube channels connected to that tool, so that when we take a video … and this is now getting to the heart of your question here Tom. We use the same video over and over and over again because it’s getting uploaded to 50 channels. So, in other words, if we’re going to take a keyword or a set of keywords and we’re going to target an area, right? Like a radius. So we’re going to cover all the cities or town names within a specific radius from the business location and there’s a handful of keywords, let’s say two or three keywords.
Let’s say we got 30 locations we want to target and we’ve got two keywords that we want to target. So, that gives us a total of 60 combinations. So, what we would do is take one video, would optimize it, and then we would upload it and you can see in the background I still got tools popping up. We would optimize it and then use the Video Marketing Blitz tool to upload it, that same video to a whole bunch of different channels. And guys these are channels without syndication networks. I’m not trying to shoot myself in the foot here and tell you guys you don’t need syndication networks. If you’re building a channel that’s going to be like a money channel or something like that, you absolutely want that. But what I’m talking about now is a specific turn and burn strategy.
So these are just channels that we buy, phone verified accounts, we buy, and then we add them to the tool and it’s all done via API, so you have to create API tokens. That’s why I said it’s a bitch. It’s time consuming to set up, it’s a bit of a learning curve, but once you’ve got it down pact, and I don’t recommend that you do it Tom. I would recommend, I would recommend that you hire it out. Hire a VA and train them how to do it. But then that same video will get uploaded to, let’s say 50 channels. And 50 channels that don’t have syndication networks. They’re just orphaned accounts, right? They’re just double phone verified YouTube accounts. They don’t have connections to anything else out on the web. Well, a lot of those videos will rank. So like I said the example I was using, two keywords, 30 locations, that’s 60 keyword combinations, right?
So, out of the 60, my VA will run the campaign and he’ll come back and there’s an option to run the rank checker to have it pull back all of the URLs on page one only or page one and page two of Google for each individual keyword. I always select just on page one only. I don’t care about what’s on page two. Some people say, “Okay, well it’s on page two with a little push I can get it to page one,” maybe so, but I’m not worried about that. Out of 60 keywords that I would test, my VA would run the campaign and he would test them for me. We’d come back with say … and it varies guys obviously depending on where you’re targeting and such, what keywords you’re targeting, but on average for a normal campaign I would come back with 15 to 20 keywords. So, almost a third of whatever my overall initial attempt was will come back as ranked keywords on page one. Somewhere in that range, like 25 to 30, 25% to a third to 33%. Somewhere in that range, right?
Don’t quote me on that, that’s not always the case, but the vast majority of the time that’s what we get back. So, now we got 15 or 20 keywords that we could contact that prospect and say, “Hey, look. We could rent you the one video for one keyword, and it’s going to cost you,” whatever your rental fees are. As I’ve mentioned many times in the past, when I did this, a lot of wholesale SEO services for a video production company locally I would charge $100 a month per video or per keyword essentially. And they would charge the customer $250 a month to maintain those rankings. So I was making $100.
You could charge that, or you could say to … do the same campaign, right? Without having to worry about really maintaining rankings because now you’ve just run 60 keywords. Let’s say you got 15 of them back ranked on page one. You contact that same prospect say, “Hey listen, I’ve got 15 keywords videos for,” … 15 keywords that are ranked, “right now on page one. It’s likely that they’re not going to stick, but they will stick for at least a few weeks. What I propose is I rent you all of these videos, every one of them for say, $200 a month.” And guys I’m just pulling a number out of the air. You should price accordingly. Price by what you think you can get for them and all of that.
But my point is say, “I’ll give you all 15 of these videos for $200 this month. Then next month you pay me another $200 and I’m going to run the campaign again,” because some of those videos when that first month are going to drop. Some of them are going to be … some of the channels might get terminated, that happens. Some of the videos are going to get pushed way, way down. So for maybe page one they might drop out of the top 10 pages. That certainly happens, but out of those 15 videos there will likely be a handful of them, a few of them that are still ranked at the end of the first month. And now the second month comes you redo the campaign again, the same video, it’s going to be uploaded to a bunch of different channels again, right? Maybe even sometimes the same channel, but there’s a way to [uniquify 00:20:56] the videos, the tool does all that stuff.
And so the next month you charge the same price again, you hit the same 60 keywords again, or you could even switch it up and do another … let’s say you did 30 locations times two keywords before, now you do those same 30 locations times a different two keywords, right? So now you’ve got a another roughly 15 to 20 or so videos that are ranked for this client for this month. And at the end of that month, a lot of them will have slipped out off of page one, but you’ll still have a few left. And then in month three you do it again for another set of keywords or the same set all over again.
So, my point is what happens over time is you start to accumulate more and more of the rankings that stick and it helps you identify … remember I always use video SEO as a foot in the door strategy to upsell clients on more … on a whole suite of digital marketing services. So, local maps SEO, GMB stuff, PPC, content marketing, all the other stuff. And so my point is if you can provide on a turn and burn basis something like this, which is a reoccurring campaign. It’s not one campaign that you maintain over and over and over again. It’s a reoccurring campaign. You run the campaign over and over again once per month, right? And so now you can … I found that it’s a great way to show the client that you can get them results from other keywords, a lot of times stuff that maybe they didn’t even think would produce results. It also will teach you about where the opportunities lie because you’ll be able to track which keywords are producing more results if you set up tracking properly. If that makes sense.
So, then you know what to optimize for with more traditional assets such as publishing web pages or web twos or whatever it maybe be. So again, it’s the same video. That’s why I like this strategy or this method because it’s simple and it’s something that you can … as far as maintaining … there’s a lot of variables guys you know that can affect the ranking of any one particular page or property, in this case a video, right? So, instead just do a lot more in volume. Now, if you guys been watching Hump Day Hangouts for anytime at all, you know I don’t typically promote turn and burn strategies, but for videos I think it’s a good idea. I wouldn’t do it … I’m not crazy about the mass page generator sites and all that stuff because it’s a lot of work and they take forever to index, but videos is different, right? Videos index rather quickly. They typically rank rather quickly, and unless they have syndication networks and a bunch of back links and engagement signals to them, they start to slip.
So, that’s why you just redo the campaign every month, right? Because they have a limited time shelf life. A limited shelf life so to speak, but to just do it over and over and over again every month. And it’s a great strategy. But this is again, Tom, I don’t recommend that you do it other than maybe perhaps to really develop the process out for your own business and then hire the shit out, don’t do it yourself, right? You can train … RVA, we pay them $150 a week, so $600 a month, and he runs … he works 40 hours a week and anytime I need, what we call a video carpet mom campaign done, I just contact him and I give him the details and he runs it. I send him a video file … and by the way you can get an idea of kind of what our campaigns look like at mgyb.co, our store front, make Google your bitch dot C-O, mgyb.co. We have video carpet bomb campaigns in there. And that’s essentially … that’s exactly what I just told you to do is what we have in there.
So, here’s something you can think about Tom, instead of buying the tool yourself and learning how to do it and then teaching a VA how to do it and hiring a VA and all that. You could technically have us do it at MGYB, right? You go order a video carpet bomb campaign, cost you $100, and you could sell that for $200 or $250 to a client. Does that make sense? So, in other words, you could literally go out and just sell this method and if you price it accordingly … let’s say you charged a client $250 a month to rerun this campaign for them every month and you hired out from us for … what’s the price on that Marco? I think it’s $97, right? For the Video Carpet Bomb?
Marco: It depends on the radius. 10 miles is only $25. If it’s 20 miles then it’s $99.
Bradley: There you go, $99. So, that’s my point. You could literally hire us to do it and it cost you $100 and sell it for $250, make $150 a month profit and not even have to do the work. All you have to do at that point is data entry, right? Which is submit details for us to do the work for you. So, again, totally however you want to do it. If you want to make a business out of this, Tom, then I would recommend that you hire a VA and buy the tool, and then train the VA or have the VA learn how to use the tool because then, again, for $150 you have somebody, per week, working for 40 hours per week essentially running the tool for you nonstop. Think about that, if you’re selling these campaigns at $250 a month, instead of paying us $100, which is a great strategy if you don’t want to go through the process of learning the tool, go through all that time, that effort, all that stuff.
You could certainly hire us to do it, or if you’re going to make a business out of it like I said, in order to keep costs down, you hire an in-house video marketer, right? You could train them to do it yourself. Right? And now they’re going to work full-time just running campaigns for you that you can go out and monetize. So, there’s a lot of potential there. That was a good question by the way.
Do You Use The Same Videos When Running Similar Rank And Rent Video Campaign Every Month?
Let’s see. It says, “You’ve mentioned you could end up with several videos ranked for the same keyword, which confused me a little since I can’t see Google ranking the same video twice?” No. What I mean by that is the same video targeting … it’s the same video. but you’re targeting multiple variations of the keyword. So, I’ll Tree Services for an example guys. There are five main keywords in the Tree Service industry. There’s more than five keywords, but there’s five keywords that produce consistent traffic. My top rated five keywords are, and in this order of priorities, tree service, tree removal, tree trimming, tree cutting, and arborist services, right? Or arborist service. So, there’s the top five keywords. So, my point is, is if I’ve got 20 locations, and I’ve got five keywords that I want to target, I literally have 100 combinations there. And it’s the same video that I’m going to use for all 100 keyword combinations, right?
So, the same video could rank for multiple keywords. It’s the same video, it’s not the same video URL guys, don’t let me confuse you. It’s the same video file, but uploaded to multiple channels.
So, each individual keyword has its own individual unique YouTube URL, okay? And so what happens is, there are … for example, there are variations to tree service, tree removal, and tree trimming, tree cutting, right? So, some variations would be tree removal service, tree trimming service, tree cutting service. So, if you target some longer tail keywords like that then you’ll end up … sometimes the video will rank for multiple keywords. The same URL can rank for multiple keywords because of the longer variation, right? So, it’ll rank for combinations, shorter combinations of the overall targeted keywords set, or keyword phrase, excuse me. Okay?
All right. Plus, if this is an ongoing marketing campaign I imagine if you use the same video, your YouTube channel would be full of the same video listed … yeah. But that’s why you don’t use the same channel. Use multiple channels. That’s the key to that particular strategy, right? I don’t recommend ever using the same video over and over and over and over again on one channel. I know there are some products that do that, one of the products we’ve promoted in the past is Bill Cousin’s rocket video ranker and it does that. And it works too, but that’s also a turn and burn strategy. So, it basically takes the same video and uploads it to one channel, but you can target 30 keywords at a time, but it’s the same video to the same channel. And so what I found is it definitely works and it works quickly, but I found a lot of the times those channels end up getting terminated or kind of like sand boxed.
It’s interesting, but they don’t get completely terminated by Google, but the videos just don’t show in search in the index at all. It’s kind of weird, but I’ve seen that happen several times. Again, it’s another turn and burn strategy. It just depends on how you want to do it. The particular turn and burn strategy for video marketing that I like is what we’re calling The Video Carpet Bomb, and that’s what we’re talking about here. And by the way, that was Randy James came up with that name. I’m totally giving him credit for that Video Carpet Bomb name because he was the one that came up with it. But anyways.
Is There A Limit To The Number Of Times You Can Use The Same Video And Keyword For The Rank And Rent Campaign?
Lastly, “Is there a limited number of times you do this to a point where Google simply refuses to rank your video for the same keyword?” Well no because again, you’re using different channels all the time. If you try to do it the same … try to target the same keyword from the same channel over and over and over again, yeah there’s … I mean, it’s possible that that could happen. But since you’re using different channels it’s not like Google’s going to black list any video from appearing for a particular keyword, right? They might not want to show it on page one, but they’re not going to say, “Okay, this keyword … we’re no longer going to show videos for this keyword.” At least I don’t think they do that. That’s a great question, Tom.
Why Do You Like The Power Suggest Pro As Your Keyword Tool?
Anyways, Dan’s up. He says, “Why is Power Suggest Pro your favorite keyword tool?” Because it’s simple, Dan. It’s a very, very simple tool and that’s what I like about it. I like easy. “Can you explain a little bit about how you use it to get the most out of it? I’ve heard Bradley say he loves it, but does anyone else use it? Do you use it in conjunction with any work flows or other tools? Thanks.” Okay. So, yeah. The process that I’ve always kind of … well, not always, but for the last several years now. I always do a very simple process for keyword research, and it starts with Google trends. I go to Google trends and search. I adjust the settings in Google trends depending on what kind of data it returns. So, for example, by default it’s usually, I think, the last 12 months. Let’s just go take a look real quick.
Sorry. I think by default it’s the previous 12 months. So, let’s just use tree service as an example guys, since we were just talking about that. Yeah, okay. So, 12 months, and obviously it’s set based upon my IP location for United States. It’ll be different for people in other countries, but what I’ll do is … what I like about trends is I can go in and determine based upon geography. So, for example, we have … United States was in here. Let’s see, US. But if I wanted to go to specifically to Virginia, I could just start typing in Virginia, and I could say, “Okay look, I want to look at what are the top search phrases or search activity that are related to this seed term of tree service in Virginia over the past 12 months.” And sometimes you won’t end up with a lot of results because we’ve narrowed the geography and we only have a short timeframe. We’re looking at the past 12 months.
So, in that case, for example, this is showing rise. I’m not going to spend a lot of time on trends because that wasn’t your question, but I just want to give you guys a quick overview so that you understand kind of my thought process or work flow on how I do keyword research. So, if we come over and take at top, rising is showing significant increase in search interest for that particular phrase within recent history. I don’t know what recent history is, I don’t know what the specific parameters are for that. I don’t know if it was the last 30 days or last 90 days or what. I just know that it means in the recent history it’s had a significant increase in search interest. Okay? But top is showing the keywords that are historically related to the seed term, okay? So for the past 12 months in this case, these are the keywords that are most closely related to the seed term of tree service in Virginia. Does that make sense?
So, these are the search habits of people in Virginia that are looking for tree service related keywords and these are the keywords that come up typically. Okay, you’ll see a lot of brand terms in here. If I would’ve done something like tree removal, in fact, you can compare terms by the way. If I do something like tree removal, you’ll see less brand terms there, right? So if we come down and say look at top, or excuse me, top, you’ll see now look there’s not a whole lot of data here. I was just talking about this earlier guys, tree removal and then tree removal service, right? So those are similar type keywords. So you’ll see that there’s not a whole lot showing up here. So what I could do is I could extend my timeframe. So if I go from past 12 months to let’s say past five years. Now all of a sudden we’ve got a lot more data, right? So now we can come back over here and look at top and you’ll see that now there’s actually eight keywords, which still isn’t a whole lot considering that’s going back five years, right?
On this one it’s showing 10 keywords. And that’s … hold on. That’s rising. If we go to top, it’s 11 keywords. Okay? So, the last things that you could do is back it all the way out to all time, 2004 when they started Google trends to present, and then you’ll have even more data. So, if we come back and take a look at this again. Now, remember this is still … okay, so not much more, just one more. But you can see that this is still only Virginia. And so what happens … and by the way guys, I was targeting the entire state. If I wanted to get hyper local, I could.
For example, if want to target … you could see it here, Charlottesville. If I wanted to tarted Charlottesville specifically I could, but what I found is when you narrow geographic targeting that much you end up with a lot less results. So, I always recommend … first, I usually don’t go … I try to keep it to past five years as my timeframe and I usually go to state level right off the bat because I found that city levels … now obviously if you’re in a big metropolitan city like New York City you should have a lot of data, but for me I usually start at a state level tree service don’t have a whole lot of keywords associated with that industry.
So anyways, I’d go to Virginia, but if you end up finding out by increasing the timeframe and that you’re still not getting the amount of keywords that your … you’re not getting a lot of good results back from this tool, then I would recommend that you start broadening your area too, right? And you could even go to the United States level, right? Because there’s still going to be similar search queries no matter where you are in the United States. If you see now there’s a full 25 queries there, right? So, I would probably … that’s past five years. If I wanted to … and guys, that’s why I said I play around with these even when I’m doing keyword research just to see how things change based upon time and geography. Okay?
So, that’s step one. I don’t want to spend too much more time on this, but step two is I always like to take these keywords and then … oh, by the way I just copy the keywords or put them in a text file or a spreadsheet, typically I use spreadsheets. And those become my seed terms that then I use to go search using Power Suggest Pro. Power Suggest Pro, one of my favorite tools of all time. I don’t know what happened there, but who cares? Let me move this off to the side guys, standby. So, Power Suggest Pro should be opening up here in a second. And let’s just say we wanted to … let’s go back to Virginia.
It’s a big question though. All right. So we’ll just use tree removal service. So, in this case now, this type of a keyword is … because it’s local. It’s a local intent keyword, you’re going to see that all its going to return is whole bunch of localized type search queries, but if I said tree removal service VA or something like that, and I click search. You’re going to see it’s going to start pulling back all these returns now for tree removal service. These are coming out of auto suggest. So, these are Google suggested phrases for tree removal service A, tree removal service B, or tree removal service VA, and it’s essentially like a wild card in there and that’s why because it’s basically saying return all the suggested phrases that are associated with tree removal service in Virginia. And if you take a look at that you see that very quickly it spit out all these different keywords that are showing up in search Google suggest that are localized or local search intent keywords. Right?
So, now I know that these are all keywords that are very … these are traffic producing keywords. Why are they traffic producing keywords? Because they’re in Google suggest. Think about that guys. When you go to Google and you start to search on a desktop, which by the way, about 70% of all traffic now comes from … or all search traffic originates on mobile devices guys. So, desktop search is becoming dinosaur, but regardless, let’s just say I … say tree removal service, and if I could just spell for a minute. Here’s all these suggested phrases, okay? You see that? By the way, near me keywords guys, those are huge. They’re absolutely huge right now because of what I just said, 70% of all mobile searches are originating on mobile devices. Near me keywords pop up in suggest, instantly they’re almost the first thing that come up in suggest.
Well, remember on a mobile device guys, when you start to use Google you all know what happens on a smartphone, which is what 99% of the population has now, right? When you start to do a search on a mobile device, half the screen is taken up by the keyboard, and the other half the screen as soon as you start typing the search query in, Google suggest takes up the other half of the screen and suggest the search queries, right? Recommended search queries. And because it’s on a mobile device, it’s so much easier to tap a closely related recommended search query than it is to finish typing out your search query, right? On that little shitty keyboard.
And so my point is, there’s a ton of traffic to be had from mobile devices because of suggest. And all of the phrases that pop up in Google’s … excuse me, Power Suggest Pro are phrases directly pulled from Google auto suggest. So, they are traffic producing keywords. Don’t worry about whether the Google keyword AdWord planner or long-tail pro or any of those other stupid keyword tools out there that have a million bells and whistles that give you all these competitive metrics, don’t worry about whether they say they’re search volume or not because if it shows up in suggest, there’s search volume, period, end of story. Period. And remember the keyword tools rely on the Google keyword planner for search volume metrics. Search volume metrics from the Google keyword planner are AdWords, or Google ads keywords, they’re for pay-per-click. They’re not the same as SEO based keywords guys.
So, even though the search … the Google keyword planner may show … if you spit out all the keywords that you wanted from here, let’s say that you wanted all these, again, just for example sake, if you spit all these out and you entered them into the Google keyword planner to look at search volume data, many of these keywords are going to say, “No search volume at all.” But that’s bullshit because if they’re in suggest you will get traffic on them, especially from mobile devices, period. So that’s why I love this tool guys because again, look it’s real simple, it doesn’t give me a bunch of … it doesn’t give me any competitive metrics. I don’t need all that stuff. All I need to know is which keywords produce traffic, and these keywords produce traffic. And it does it really quickly.
There’s not learning curve with this tool at all guys. I mean, you can play around with some of the settings and stuff, you’ll get different results whether you use suffix A to Z or suffix AA to ZZ or if you do recursive yes or no. There’s different search engines that will scrape all of these, produce suggested results so you can select if you’re doing YouTube marketing, if you’re specifically targeting Yahoo or Bing, I don’t know who does that, but if you did you could find additional keywords from them. There’s Amazon, Ebay, there’s all kinds of stuff, right? I typically just use it for Google and YouTube.
But it’s a great tool guys and for years now … I stopped paying for all those really … there were keyword tools that we’ve used at semantic mastery that literally cost us $800 a month. No shit. $800 a month to use a keyword tool. And I stopped using those tools for this one. I think it’s $77 one time fee. I think we have a link somewhere that allows you to get for $57 if you want to drop that on the page somewhere Adam or anybody.
Anyways, sorry I went so long on these two questions, but they were two really good questions that I really wanted to get out to you guys. So, this one here, like I said guys, it’s a simple tool I use all that. Finally, what I will do though … even though I mentioned the keyword planner is an AdWords tool, I do still like sometimes to try to determine if there are search volume data for some of the keywords even though I know there’s traffic on them, whether the keyword planner says it or not. Why do I want to know? Because if there’s search volume data in the keyword planner it’s likely that people are bidding on those keywords.
So, by taking my list that I accumulate or that I generate from my research from first using trends, second using Power Suggest Pro, then I can go enter my finalized list of keywords into the Google keyword planner and look at search volume data so that I can determine which keywords that people are bidding on for AdWords or Google Ads now because I now I know that those are the ones that are likely the most profitable keywords, right? Because if people are bidding on them there must be money there, or else if people aren’t bidding on them it’s typically because there’s not … they don’t produce any revenue, if that makes sense. Okay?
Also, you could find some additional keyword suggested ideas through the keyword planner after you’ve done this initial research. That’s a great question. To bad we’re not giving shit away.
Marco: What I have for this is that when you start broader, right? You can get just so many keyword ideas from Power Suggest Pro, but by digging into each category … if you want to consider it a category. You won’t get categories, but you’ll know. If you’ve done keyword research long enough, you’ll know what’s a category keyword and what’s a supporting keyword. And so you could just dig and dig and dig and what I’ve found is that you come up with just thousands of keyword ideas and then from those you can cherry pick the long tails so that you can start ranking right away and you can start producing traffic to the website and it’s likely to become people who convert. I mean, it’s really, really powerful to use that way. It’s one of the ways that we use it in our keyword research. I mean, we dig down into whatever people give us as the niche and use Power Suggest Pro and then just keep digging and digging and digging and digging. Sometimes you end up with thousands and thousands of keywords man.
Bradley: Yeah. I want to … that’s why I just started to demonstrate this as you were talking because for example, I just put “how to cut down a tree,” right? Guys, I don’t even have recursive on. Recursive means after it searches and it pulls back all of the results, it goes back and then searches each one of the results again plus the suffix A to Z, if you have suffix added. So, it’s like what Marco just said, sometimes this thing will spit out 3,000 keywords, it’s ridiculous. And the thing is, especially when you have recursive on, which I don’t because it could run for several minutes if that’s the case. But when I have recursive on you’ll see like for example, how does a … how much does it cost to just cut down a tree? How much does it cost to cut down a queen palm tree, look at how specific some of these search phrases are coming out, right?
Now, if I have tree service site and I’m in an area that has palm trees, then it’s likely that there’s search queries … remember, this is a suggested search queries guys, how much does it cost to cut down a queen palm tree? That means when somebody starts to type in queen palm tree or cut down a queen palm tree, in fact let’s just go take a look at it. We’ll say cut down a queen palm tree. Cutting down a queen palm tree, all that, you can see those type of keywords come up and suggest and before somebody even finishes typing it out, they’re going to say, “Oh, well there you go, that’s close enough.” Right? And so that’s what I’m saying. There’s traffic on those keywords and look at how long some of those are. And then if I have recursive on, some of them come back even longer. It’s crazy.
I have seen full on sentences as search suggested search queries that have come back in here, and those are absolutely great topics guys or keywords search queries, right? To target with blog posts or Q&A posts and things like that because there’s so few people targeting such long-tail stuff like this. You can start to generate a lot of traffic over time by just building up. I mean, very, very simple stuff guys like how much does it cost to cut down a queen palm tree? Put that question on a blog post and answer it with a little bit of schema markup and next thing you know you end up in position zero or in on of these areas right here. Right? And you can get a shit ton of traffic from that. Okay?
So, anyways. It’s a great tool guys. I absolutely love it, as Marco said. I’ve learned over the last couple years that I don’t … I used to always just go straight to SEO stuff and I would do a ton of keyword research and I would generate literally thousands of keywords for a project before I would … and then I would just start doing SEO. Now I’ve really gotten to the point where I always start with Google Ads so that I can really pinpoint where the money keywords are, the lead generating keywords are, and then I’d start basing my SEO campaign right … I’d develop my SEO campaign based around the keywords that I know produce traffic that converts because of AdWords, or Google Ads I should say now. And then I will use this type of stuff now for content marketing to start building up the SEO presence and start generating traffic from the longer tail stuff that will trickle in little bits and pieces at a time.
So, you start to accumulate little traffic streams from these longer tail keywords, but the bulk of your traffic is going to come from just a handful of keywords, and it always does, at least in local marketing it does. The 80/20 principle absolutely applies and if any of you guys do AdWords or Google Ads now, you know that to be 100% true. Sometimes it’s 80/20, where 80% of your results come from 20% of your keywords. Sometimes it’s 90/10, sometimes it’s 95/5. And again, if any of you guys that are doing any Google Ads, you know that to be true. And so why spend a shit ton of time on a lot of long-tail keywords when the bulk … there’s a reason to do that, right? Building up silo structure and all of that so that you can rank organically for those short-tail keywords, you need to have the long-tail keywords.
What I’m talking about is initially starting off, getting your silo structure in place, using the keywords as the top of silo that you know produce traffic and results, which is what you can determine with AdWords rather quickly, which is a couple … few hundred dollars in Ads spent you can determine that. And then you can develop your SEO campaign based around those results or that data, right? And you can develop a much stronger SEO campaign right off the bat. You can map it all out ahead of time. It’ll make you’re job so much easier as in SEO. And by the way if you want to learn how to really stack keywords and everything properly, SEO bootcamp by Jeffrey Smith, by the way he’s going to be a guest speaker at Pofu Live, so another reason to come join us.
Do You Have Any Recommendations On A Good Magento Developer?
That was a long question too. Damn we’re almost out of time. Dan and Tom are the winners today. Rich is up. He says, “I have taken a job with a drop shipping firm along with other stuff and the magento developers have gone silent. Do have you have a couple you could recommend?” I do not. If anybody knows, can help Richard [Harman 00:48:34] with a magento developer please post on the event page. I don’t do any e-com stuff at all guys, so I can’t really recommend anything. Any of you all on the call, can you recommend it?
Marco: The people that I know, you’d have to have really deep pockets because magento development can into the thousands and thousands of dollars. It’s not something simple to work with, but I would suggest Upwork, you might be able to find someone in another country that would do it for a lower price if you’re on a budget for the budget that you’re looking to spend on it.
Hernan:Yeah. I do agree with Marco. Magento is like the Rolls-Royce of the eCommerce, but it’s like if you get a flat tire on a Rolls-Royce. So, it’s that type of stuff. So, yeah, I do agree with Marco and other stuff that you could do Richard is to go and ask on both the Semantic Master, Mastery Mind Facebook group if you’re a part of it. If not, you can go on the free … the Facebook group, the SEO tutorials and case study, we’re a Facebook groups or maybe in a couple of eCommerce Facebook groups, that usually helps as well. But yeah, I do agree with Marco. I tried once with Magento and it’s like meth.
Bradley: You ran away with a tail tucked between your legs, right?
Hernan:Not even once. Yeah. Not even once.
When Will You Release The CORA Reports On MYGB?
Bradley: Yeah. I don’t do e-com guys, so I can’t be of any assistance. I’ve got nothing. Jordan, “I peeked CORA reports,” what’s up Jordan, “peeked CORA reports on MGYB, that is deliciousness like a plate of tacos,” that’s awesome, “when are those rolling out?” Aren’t they available now?
Marco: Yeah. You should be able to order now. It’s not very descriptive since we haven’t added the description in SamCart, but I think you can order them since you already know what they are, you don’t need to know what they do [crosstalk 00:50:36].
Bradley: You probably should also … probably link to a example report on the page so that people can what they’re going to get from a CORA report, you know what I mean?
Marco: Yeah. That’s all coming, but I mean, we’ve been busy just adding a whole bunch of other stuff there we’re developing our own process with one of the services, which took priority and that’s being worked on. And so yeah. It’s a work in progress guys. MGYB is a work in progress. We got it out in record time and we’re just going to keep adding to it.
Bradley: Yup. Awesome. Scott says, “For Richard,” he’s got a comment for you Richard, but basically he’s saying that yeah Magento is going to cost you a shit ton of money. That’s basically what he’s saying. So, thanks Scott for your input on that.
Do You Recommend Accessing A GMB Verified Account Using Proxies?
Scott says, “Just received my first GMP verified account from MGYB, are you recommending accessing these via proxies or does it matter? Thank.” It’s your call, Scott.
Marco: Yeah. But it’s not something that we want to discuss in a free form. This isn’t a question here. Scott, ask us in Facebook. You know where to go.
How To Make A Lead Gen Site Authoritative?
Bradley: There you go. Okay. Good enough. Herovic says, “Hey guys, can you share a few strategies you can use to make a lead gen site more authoritative?” Well, RYS drive stacks are going to help. If it’s a lead gen site, it’s a verified GMB profile then that should help. If it’s a lead gen thing it likely does, but I would say in RYS, drive stack would help. Obviously a syndication network because all of those are like … every single tier one branded profile that you create is like another … it’s another validator, another entity validator, right? So, syndication networks, even if you’re not syndicating to them, it’s still powerful for that reason. It helps to validate the entity. Pass authority, especially if you interlink them the way that we teach in syndication academy or if you just purchase the done for you network, which is the much easier route to go anyways, right?
Again, RYS drive stacks, that’s going to pass authority. Doing a local PR pro method, local press release, using press releases, that absolutely helps. So, there’s just a combination of those three … obviously the local GMB pro method doesn’t really … I don’t know if local GMB pro method helps gain authority for normal like organic ranking or not because we don’t care. We’re not worried about rankings with the local GMB pro method. We’re worried about activity that generates leads. It generate engagement from primarily mobile devices, which is what the local GMB pro method is about, it’s not about ranking. It’s about producing engagement from Google, which produces results, leads. So, again, the combination of all of those things, I know they’re all our products but we have those products for a reason, they work. Want to comment on that?
Hernan:Yeah. Having a verified entity gives you trust and authority, especially when you’re verifying the entity with the very entity that’s looking for these signals, right? That’s what you’re looking to trigger, so why not? Why wouldn’t you have a transparent entity that’s you, it’s your company or if you’re name is your business. Why wouldn’t you go and say, “Here I am. I’m transparent. I’m billing my company. This is my …” Whatever information it is that you can provide and we go through all of that in great detail in our training in local GMB pro and RYS academy reloaded in the black book. I mean, this is what you’re looking for, to be more trusted and authoritative and [crosstalk 00:54:17]. Go ahead.
Bradley: I got a simple one form too that probably a lot don’t know about and Marcus probably going to be mad. But set up a G Suite account for the domain for that lead gen property. And you got to pay Google $5 a month, it might even be $10 a month now. But you’re going to pay Google $5 or $10 a month for that G Suite account, but you’re going to have a Google account on your domain, essentially you’ll have a Gmail account using your domain email in all of that, and that right off the bat is a huge authority, or entity, validator for Google. Having a verified Google on my business profile is great, there’s no doubt. But also having a G Suite account tied to the same domain that’s associated with your lead gen property is going to also help, okay? So, definitely check that out.
Guys, I use G Suite for everything now. I freaking love it because it does, it really just adds authority to the overall entity and it’s like instant authority by just paying Google. Google likes to see that guys because now they know they’ve got … they can bill you, right? There’s a billing source so they that you’re a valid entity, or a real person behind it instead of somebody that’s just spamming shit to death. If you’re willing to pay Google, so even for a lot of … my newer lead gen sites guys, I set up $5 a month G Suite accounts. And yeah, it costs me $5 a month, who cares? It’s an instant credibility. It’s instant credibility to Google. Okay?
How Do You Download A Video From A Site?
Quit This House, “How do you download a video from a site to upload video to GMB?” Just use one of … just go to Fire Fox, I’ve got a couple of them over here. Let’s see, one of them is called Video Download Helper, that’s an extension there. There’s another one that … just go to Fire Fox and search for Video Download Extension or plugins or something like that, and download and install one of them and then just go visit the web page, and depending on the app, it’s going to have different functionalities for how to download the video, but pretty much in Fire Fox you can download just about any video [crosstalk 00:56:15].
Hernan:Yeah. I have two desktop apps that I use. I use YouTube downloader because I mean, it’s really fast. And I use any video converter because I can convert the video file into anything I want. So either one of those and they’re totally free and they totally rock.
Who Do You Recommend For A Residential Proxy Supplier?
Bradley: Yeah. Okay. Wood Wine Boxes, “Do you have a recommendation for residential proxy supply or smaller number?” The only one that I know of for residential proxies is one that I’m actually using right now. If you are familiar with Browsio, it’s a service that it’s not Browsio’s service. It’s a vendor that they been promoting or whatever, but there’s a … it’s called netnut.io and they have a residential proxy service that you can buy and you pay based on bandwidth usage. I think I get 10 gigabytes a month usage for $75 because I just use the … it’s a pool of IPs that are residential IPs and every time … it’s an HTTP request proxy service.
In other words, every time you refresh a new page, it’ll pull back a new proxy from the same general location, but it’s interesting because you can refresh the page on like whoer.net and see the actual IP change. And so it’s pretty cool, but again, it’ll stay within a very targeted or very close area so that it won’t trigger reverification and stuff. I’ve been using in now for several weeks for all my BrowSEO profiles. I mean, I got shit open here, right? Bunches of stuff open right now, and I’m using that same thing. And it works really good because they’re not commercial proxies like most proxy providers, they’re actual residential.
Again, I would just go to the BrowSEO’s Facebook group … in fact, I don’t think they’re doing anything on Facebook anymore. I think they’ve got a Skype group. Try to find the access to the Skype group and then you can request … and you might be able to find some information on their Facebook group. I just think that they’ve moved the conversation to Skype, and see about that offer. That’s the only one I would recommend currently at the moment for this kind of stuff. Okay?
We’re almost out of time guys. I’m going to have to wrap it up here in a minute. I love that meme, that’s awesome. Thanks Greg. Jay says, “Marco, going to do my first SERPbased link package to a clients RYS local iframe loop and tier one’s. Do you recommend going an extra mile in providing to SERPspace G shorten links? Or SERPspace link package, or would you recommend interposting a redirect icontrols so that I can redirect them in the future?”
Marco: Yeah. Depends on how much control you want over this. If you supply your own G shorten links then video will of course, build to those. If you want to have that … switch box right? [inaudible 00:59:02]. If you want to have that switch box in place then yes, by all means. I mean, talk to [Dediya 00:59:07]. Dediya knows exactly what to do when it comes to link building. He’s been with us for three years. We started out with Bradley, but he’s been with Semantic Mastery since the beginning providing link building services in East [inaudible 00:59:21], he’s the best. He knows what [crosstalk 00:59:23].
Bradley: He’s been with me since 2012, I think. 2012 or … it might’ve been ‘13. Anyways, he’s been with me for a long damn time. No shit. And that was … who was that that asked that question, Jay? Yeah, Jay, in fact, if you just pink or tag Dediya in one of the groups, whichever group you’re in just one of our Facebook groups. I’m sure he’d be happy to answer some questions for you. Again, anytime we have any questions about spam link packages, we just ask him because he always is up-to-date with the most effective strategy currently. Okay? I don’t keep up with that shit because I have Dediya. All right. All right.
Do We Need To Supply A Video File If We Order Video Carpebomb From You?
Last question, Look Within, he says, “If we order a Video Carpet Bomb through you guys, do we supply the video file?” Yes. You need to supply the video file, the thumbnail image if you have a specific thumbnail image, which I recommend you do because remember? That’s like a little mini ad, like a banner ad. I would also … you’re going to have to give us the keywords, the zip code of the central location, which we do a radius of. And then the NAP and the target URL if you have a … so name, address, phone number, and target URL of the business if you’re promoting a local business, which is really what this campaign type is designed for, okay?
So, but that’s it. That’s all you got to do is provide us those few things, right? So, video file, thumbnail, main keywords, there’s a couple of keywords I think depending on the package level, the primary location, and then the NAP, name, address, phone number with the target URL. That’s it. That’s all you got to provide. Should take you a couple minutes to get that together. Okay? All right guys. We only went one minute over. That’s pretty impressive. Thanks for sticking around guys.
Hernan:That’s not bad.
Bradley: Cool. Everybody good?
Marco: Pofu Live.
Bradley: That’s it.
Hernan:Come join us.
Marco: That’s all I’m going to say. Bye everyone.
Bradley: What’s your position, right?
Marco: Right.
Bradley: All right guys. See you all later. Thanks.
Marco: All right. Bye.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 201 published first on your-t1-blog-url
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