#yes i know what website i'm on let me have some faith in humanity ok

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Ok I need to vent about "LIKES DO NOTHING" discourse because I have had Thoughts for months now.

These are just feelings without much coherent thought put into them so lmk if I get something wrong. (LONG POST WARNING)

I'm gonna start by saying that I agree with the message that's INTENDED to be spread. Letting people know that reblogs are an important and essential part of Tumblr's ecosystem is good! Tumblr not having (much of, anyway) an algorithm is an important part to emphasize to newcomers of the website. And I know *why* people prefer getting reblogs to likes on their art purely from an exposure angle: reblogs expose the art to more people, who will themselves maybe like it and reblog it to more people.

That being said, the way people act about likes is... genuinely bothersome to me. There's a really fucking weird framing of likes as literally The Worst Thing Ever. Like you're a complete and utter monster for having the gall to show appreciation for their work. And all that really does is make ppl feel guilty about how they curate their blog. "Why would they not reblog the work then, if they like it???" Well there's many reasons! They might not want to share nsfw content to their followers. They might not want to spoil their followers with fanart of the latest episode of a show. They might have specific criteria for reblogging! Maybe they have a family member following them, and they don't want to be outed for liking queer stuff! I don't think anyone particularly owes anyone an explanation for liking only.

"Why not use a side blog to reblog then, if any of the above apply?" Because that blog won't have the followers of that other blog? Why would you want someone to reblog from a dummy account, if that account has nearly nobody following them? That would be defeating the purpose of the reblog in the first place; all you'd get out of it is an extra Note, which makes it functionally indistinguishable from a like.

Now I want to focus on the one thing that annoys me the most about the framing of this discourse: the idea that people only like because they think it'll boost the engagement. This is why I think people say ridiculous stuff like "likes do nothing". Well, let me tell you something. C'mere real close.

LIKES ARE FOR LIKING THINGS.

It's in the NAME! People "like" things to show their appreciation for a piece of art/meme/etc! I highly doubt that people who only like art do so with the delusion that what they actually help the artist get more exposure, even on other social media websites. The average layperson leaves a like to show they enjoyed a post. That's it. They don't think about The Algorithm, they just see post and hit like. That's how people act on other social media websites, and I'd wager even a good chunk of "old-hat" Tumblr users do this too.

Are they in the wrong for doing that? Well I think that varies from person to person, but I personally appreciate any interaction on an art post. Sure, reblogs get more eyes on things, and that's highly valuable to get even more likes, so I absolutely do love getting reblogs, but I'm not about to get mad at every single person who likes without reblogs. I also just think that's a very unhealthy attitude to have about art in general, which leads me to my next point:

The internet as a whole just... sucks for artists. It's an annoying and unfortunate truth, but this feeling of "oh my work doesn't get nearly enough attention as I wish it did"? I've experienced it everywhere I posted content to. Whether that was DeviantArt or Twitter or w/e, it's always been the same thing. I don't tend to accrue a lot of followers for the work I do in general, and that means that my content will only get a handful of engagements, if any at all. And I know a lot of other artists face that issue, and it's because of a very simple fact: THERE IS SO MUCH ART ONLINE. Fact of the matter is, you're gonna be fighting against others for exposure, and luck is basically the only real way people can break out of that initial circle.

And on a similar lane: fanart and memes just get more interaction as a whole because they are more "shareable". Memes are just easy to share because they're funny and very accessible to most people. Fanart isn't as accessible, but it still has a potential audience if your follower base has enough fans in it, or if you're friends with ppl who like similar things to that work. But original art just doesn't have as much of a shareability. You'd think they would be more accessible by virtue of not being tied to a fandom... but because it's not tied to something people can easily search, original art gets decimated in the interactions department, unless you have a pre-existing fanbase.

I don't think this is a problem with an easy solution. And I certainly don't think shaming people is going to be the way, tbh.

But wouldn't this be all the more reason to push back and demand that people to reblog and not just like? Well... on to my next point: The Internet at large has rarely looked kindly upon those who beg for attention and interactions. People literally make fun of calls to actions on YouTube, after all. So I fear people are going to turn on people who post things like "reblogs > likes" and whatnot. I've already noticed a good amount of people beginning to get actively mad towards this sort of attitude, and passive-aggressive polls that are like "do YOU support our reblogs in blue????". I don't think this aggressive reblog shaming trend is going to end well IMO.

But reblogs are the life source of Tumblr, right? If people don't want to reblog... then won't that kill the site? Well... I guess that's the tricky spot: for artists that need commissions to make a living, there's a genuine reason for wanting art to be shared. Exposure translates to commissions for them. And if they can't get exposure, they'll have to turn towards other means of making a living. And if a lot of artists have to stop making art or leave Tumblr... then yeah that would suck for the site. Like, don't get me wrong, as annoyed as I am towards how weirdly petty these posts are, I understand why they're made. And I'm all for encouraging more support to artists, but this ain't it y'all.

So how can we promote supporting artists without shaming? Well... here's some suggestions:

Let's stop this weird culture around shaming likes. This isn't getting anywhere and it's only gonna make people turn away from interacting with art at all. Can you imagine if YouTubers started getting angry at people who don't leave a like or subscribe? Like, genuinely making passive aggressive posts and videos about them? That would be wack, right? So let's not be like that.

Second, I think that emphasizing the GOOD that reblogs can do should be encouraged. Examples: "Reblogs get more eyes on art! If you really like an artist's content, reblog it and it might lead to that artist getting more followers! If you reblog, you're doing your part in helping an artist get exposure!" People want to feel like they're doing a good thing, so help them see the good that reblogging does, rather than lecturing on the evils of not doing so.

Third... do your part! Go look for artists who don't have a lot of interactions, and reblog their work! Spending your energy interacting with fellow artists, making connections, and supporting each other's work is going to do so much more in the long run than trying to fight a losing battle with General Internet Apathy. Besides, a reblog from asspissballs69 isn't going to have nearly as much of an impact as a reblog from someone who actually has a following. Tumblr doesn't have algorithms, but follower counts do still matter even if we can't see them.

Fourth, if we wish to actually change the hearts and minds of "Serial Likers", we need to actually understand why people like in the first place. One point I can think of is that people who come in from other social media may be afraid to spam their followers with things they like. I think that's absolutely an aspect of Tumblr that doesn't really carry over as well to other websites, and putting more emphasis on that should be done. Personally, this was my biggest obstacle to embracing reblogging fanart. So I think having more empathy and understanding of the issue, and addressing concerns these people may have would go a long way in helping us make the case for reblogging.

If you've read this far, thanks for engaging with this rambly post! If you have objections to the arguments I make, feel free to reply but BE CIVIL and constructive. I *will* block people who get aggressive or read in bad faith.