#worldwide caitlin coded
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Wait a minute before you tell me anything,
how was your day?
Cause I've been missing
You by my side, yeah
Did I awake you out of your dreams?
I'm sorry but I couldn't sleep
You calm me down
There's something 'bout the sound of your voice
I-I-I-I'm never never
Never as far away as it may seem, oh
Soon we'll be together
We'll pick up right where we left off
Paris, London, Tokyo
There's just one thing that I gotta do
Hello, tuck you in every night on the phone
Hello, tuck you in every night)
And I can hardly take another goodbye
Baby, won't be long
You're the one that I'm waiting on
Hello, tuck you in every night on the phone, woah
Girl I'll be thinking about you worldwide, worldwide, worldwide
Girl I'll be thinking about you worldwide, worldwide, worldwide
(Girl I'll be thinking about you)
Yes, I may meet a million pretty girls that know my name
But don't you worry
Cause you have my heart
It ain't easy to keep on moving city to city
Just get up and go
The show must go on so I need you to be strong
I-I-I-I'm never never
Never as far away as it may seem
No never
Soon we'll be together
We'll pick up right where we left off
Paris, London, Tokyo
There's just one thing that I gotta do
Hello, tuck you in every night on the phone
Hello, tuck you in every night)
And I can hardly take another goodbye
Baby, won't be long
You're the one that I'm waiting on
Hello, tuck you in every night on the phone, woah
Girl I'll be thinking about you worldwide, worldwide, worldwide
Girl I'll be thinking about you worldwide, worldwide, worldwide
(Girl I'll be thinking about you)
Oh
Wherever the wind blows me
Yes you're still the one and only girl on my mind
No, there ain't no one better
So always remember
Always remember, girl you're mine
Paris, London, Tokyo
There's just one thing that I gotta do
Hello, tuck you in every night on the phone
Hello, tuck you in every night)
And I can hardly take another goodbye
Baby, won't be long
You're the one that I'm waiting on
Hello, tuck you in every night on the phone
Girl I'll be thinking about you worldwide, worldwide, worldwide
Girl I'll be thinking about you worldwide, worldwide, worldwide
(Girl I'll be thinking about you)
Worldwide
Yes, I may meet a million pretty girls that know my name
But don't you worry
Cause you have my heart
#nell talks#I only think of her when I hear this song#worldwide caitlin coded#some please write something to this song#big time rush#caitlin clark#caitlin clark x reader#caitlin clark smut#indiana fever#iowa women’s basketball#iowa wbb#wnba#wbb
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Prisperview’s 2017 Year Reflection
Worldwide Favorites
Women’s March
Lady Gaga at Superbowl LI in Houston
Marriage legalization and improved LGBT+ Rights around the world
Solar Eclipse
Worldwide Worsts
Trump and most things American government
Hurricane Harvey and Irma
Neo Nazis
Hollywood Sexual Assault crackdown (but also positive because we acknowledged the individuals who spoke up about it)
Las Vegas, O2 Arena, and Sutherland Springs attack and all gun violence without reformed laws
Music
Favorite albums of 2017
Atom Bomb (1999) - The Strike (for some reason, this album doesn’t exist anymore?) | Fav Song: Atom Bomb
Christine And The Queens (2015) - Christine And The Queens (Heloise became my new style icon) | Fav song: Tilted
Live and Let Ghosts (2008) - Jukebox the Ghost (I listened to it multiple times a day) | Fav song: Victoria
Harry Styles - Harry Styles (who do you think I am of course its on the list) |Fav song: Woman
Flicker - Niall Horan (see above) |Fav song: On My Own
Something To Tell You - HAIM (new old favorites!) |Fav song: Little of Your Love
You - EP - dodie (never followed her before, but her music is great) |Fav song: In the Middle
Steven Universe Vol.1 (Original Soundtrack)- (because its Steven Universe) | Fav song: Peace and Love
The Best of Kate Miller-Heidke: Act One (2016) - KMH | Fav song: Australian Idol
Other favorite songs
Footloose - Kenny Loggins
State of Mind - Satchmode
Basically any song on the Footloose AU playlist
Anniversary - Autoheart (Top song of 2017 according to Spotify)
Liam and Louis’ solo songs/collabs
Sonsick - San Fermin
La La Land Soundtrack
All I Ask - Adele
Light Up by Mutemath
More songs by Jukebox the Ghost
Boom Boom - Donora
Moana Soundtrack
You Knew - Mother Falcon
Philosophize In It! Chemicalize With It! - Kishi Bashi
You! Me! Dancing! - Los Campesinos
Books
Aristotle and Dante Discover the Secrets of the Universe by Benjamin Alire Sáenz
The Curious Incident of the Dog in the Night-Time by Mark Haddon
I re-read An Invisible Sign of my Own by Aimee Bender
I finally finished the Harry Potter Series!
(Fanfics count too, right?)
I got into podfics:
In Dreams by dolce_piccante (podfic) - the first podfic I fell in love with
Naked and Proud by kiwikero (podfic) - absolutely hilarious. I listened to this while working on portfolio applications
The Bucky Barnes Recovery Project: A series by FrostyEmma - I was obsessed with this during the spring
I’d Rather Hear my Dog Bark at a Crow by sunsetmog - I never thought I’d be into Tomlinshaw (or this super NSFW fic dont @ me) but I was up for hours trying to read this in one sitting
Couer du soleil by messofgorgeouschaos - havent finished it yet, but easily a favorite (Ot5!)
YouTube/Podcasts
Dan and Phil - never thought I’d get back into them after 2013 but here I am and I’m having a good time
The Drawfee Channel
SprinkleofChatter - Louise’s vlogs made doing my hair on Sunday mornings easier
TalkDirection (podcast)- not listening as much as I used to, but Caitlin and Cara are still good, especially around Harry’s album release time
What Should We Draw? (podcast)
MBMBaM (podcast) - new favorites!
Movies
La La Land (2016)
Trolls (2016) - it was good okay? Anna Kendrick is an all time fav
Wonder Woman - duh
The Big Sick -even though I just saw it a few nights ago
The Wind Rises (2013) - a studio ghibli movie
The First Monday in May (2016) - a documentary about putting together The Met Ball
One Small Hitch (2013) - indie film I found cute
Me, Earl, and the Dying Girl (2015)
TV
Andi Mack - !!! that’s all I can say.
Silver Spoon - 1 of the 2 anime I watched in the past year
Terrace House: Aloha State
Hjørdis - A short feel good series
Criminal Minds - my sister brought this into our house and its our new family show
Crazy Ex-Girlfriend - another show my sister brought up and we bond over it now
Stranger Things Season 2
Voltron
Sherlock S4 - sucked
I watched a lot of Justice League/DC cartoons from the early 2000s to get ready for WW
Good Girls Revolt - though I never made it all the way through
Art
The DnP Terrarium!
LA LA Land gif
Got into an art school though I didn’t go (again)
Almost did a commission for someone
I did sell art!
Sold something on RedBubble
Fake music festival poster
Participating in the Phandom Big Bang
School
Finally started attending college
Got A’s in all classes. Out of 3 classes, don’t get excited
Learned more about Mathematics and coding
Life
Got closer to my sister
Brother moved out
Got back in touch with church
Reconnected with friend after 10 years
Found some hair solutions
I’m Bisexual! - that’s been creeping up on me since 8th grade and I finally ‘labeled’ it in 2016
Favorite Thrift Finds
Striped knit shirt
Brown ankle boots
Floral romper
Caddie Woodlawn by Carol Ryrie Brink - a book I loved in 4th grade that I thought I’d never see again
Vermont Teddy Bear Factory Tee
One Direction Where We Are Tour 2014 shirt!!! - that I’ll only wear once a year on July 23
Wrap around skirt
Fancy too-short romper I have yet to wear
Friends
Getting ice cream w/ the gang over spring break
Spending multiple hours @ Fuddruckers catching up w/ church friends
Going to see Sorcerer’s Stone in concert with M and D
That day O and I spent together where I was in hysterics over making music with water bottles
Late nights with my sister watching CM
S’s Grad party
Getting my ears pierced with B
Learning to Longboard
Cold playground chat with C
The Park wth C even though I wanted to puke after the fireworks thing
Hours long talks and BG with T
Finding and connecting with A and everyone else in small group, especially K, G, and E
Getting to know Tumblr mutuals better and gaining some new internet acquaintances
Joyfuls
Going to the theater to see LA LA Land by myself
Finally painting the game room
Waking up at 2 am to listen to Sign of the Times live
I started learning to play the ukulele
Making colored queues
Camping with the college ministry
Birthday with church friends
B’s end-of-Summer get together
Made a Link costume for my first Halloween party ever
Not-as-Joyfuls
H’s suicide, other deaths at old school and 13 reasons why
That one confrontation by an older family “friend” in July - ouch
Not being able to do VBS
More hair loss
College upsets
Every single conversation I had w/ my parents about the future
Seeing my friends hurt
Things I’m looking forward to in 2018
Getting to know friends better
More art
I might make a zine
Finding more good music/movies
Reading more
The different opportunities I could take
The Winter Olympics
Getting out of my little area of Texas maybe?
Finishing my first year of college
Dogs :)
Anything else positive that the world throws at us ★
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Emma Watson and 75 prominent women pen powerful letter about equality for International Women's Day
Governments all over the world are still failing women every single day, and it's still far too dangerous for women to speak out about issues of discrimination and abuse.
That's the powerful message in a letter signed by 76 prominent women in business, politics, and arts for International Women's Day, published in The Guardian.
SEE ALSO: A survival guide for being a woman on the internet
The 76 co-signers, including actresses Emma Watson, Keira Knightley, Carey Mulligan, and Emma Thompson, singer Dua Lipa, and authors Chimamanda Ngozi Adichie and Caitlin Moran, call for world leaders to do more to ensure that women's rights everywhere are upheld, and that women are heard.
Watson shared the piece on Twitter, describing it as a call for governments to "do more to ensure the rights of women everywhere are respected, protected, valued & realised."
✊🏻 Today I stand with @woman_kind @ChimamandaReal @AmikaGeorge @AdwoaAboah_ @MissDumezweni @MeeraSyal @NimkoAli & others to call on govts to do more to ensure the rights of women everywhere are respected, protected, valued & realised. #IWD2019 #WK30https://t.co/daW3t6DV25 pic.twitter.com/q4VkUb2VBf
— Emma Watson (@EmmaWatson) March 8, 2019
"On International Women's Day 2019, it’s an astonishing fact that in no country in the world do women enjoy the same rights or opportunities as men. Every day, women and girls face discrimination, poverty and violence just because they are women," reads the letter.
"As momentum behind the #MeToo movement continues to grow, we are witnessing unprecedented acknowledgment of the challenges women face," the letter says. "Now, more than ever, we have an opportunity to overcome the systemic oppression that denies women their rights. It’s time to move on from conversations to action."
The letter also addresses the harassment that many women face when they do part take part in the conversation, and speak out about issues surrounding gender equality. It needs to be safer for women to make their voices heard, the co-signers say.
"Women are at risk of backlash, censorship and violence wherever they speak out, both online and offline," the letter says. "Women who speak out are facing all forms of violence and abuse. This has to stop."
The 76 co-signers of the letter call for world leaders to do more to combat systemic misogyny and make it safer for women who speak up.
"Governments worldwide must do more to protect women who stand up for their rights," the letter states.
The co-signers signed off with the line: "Together, we can work towards a just world where the rights of women are respected, valued and realised. We look forward to that future."
WATCH: She's was abandoned and abused as a child. Now she's on a mission to teach a million girls how to code
#_author:Laura Byager#_category:yct:001000002#_lmsid:a0Vd000000DTrEpEAL#_uuid:d980ea4e-99a9-389c-ae5a-bbc94a593ce3#_revsp:news.mashable
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Fans of the Pokémon Trading Card Game can look forward to a variety of new Pokémon and Trainer TAG TEAM combinations in the next expansion, Sun & Moon—Cosmic Eclipse, releasing worldwide on November 1 from The Pokémon Company International.
Sun & Moon—Cosmic Eclipse will welcome two new TAG TEAM trios—the Mythical and Legendary Pokémon combination of Arceus & Dialga & Palkia-GX, as well as the adorable-but-mighty Togepi & Cleffa & Igglybuff-GX—as shown for the first time during the 2019 Pokémon World Championships. The expansion will also feature new TAG TEAM Supporter cards that depict two characters, such as Red & Blue and Cynthia & Caitlin, on a single Trainer card. Fans can also keep their eyes peeled for special versions of select cards that feature illustrations of Pokémon with their Trainers.
Other key highlights of Sun & Moon—Cosmic Eclipse include:
Nine new TAG TEAM Pokémon-GX
Seven more Pokémon-GX
More than 20 Trainer cards and a new Special Energy card
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Once released, cards from Sun & Moon—Cosmic Eclipse will be available in the Pokémon TCG Card Dexapp, which offers an easy way to digitally browse and discover cards from the Pokémon TCG: Sun & MoonSeries.
Fans interested in playing with Sun & Moon—Cosmic Eclipse before launch can do so at one of the many Prerelease tournaments taking place October 19–27. To find the nearest participating independent retailer, visit pokemon.com/locator/. For additional information about the expansion, visit https://www.pokemon.com/uk/pokemon-tcg/sun-moon-cosmic-eclipse/explore-and-watch/ To celebrate Solgaleo and Lunala teaming up in the Pokémon TCG, players can receive Shiny Lunala in their copy of Pokémon Ultra Sun or Pokémon Sun, or Shiny Solgaleo for Pokémon Ultra Moon or Pokémon Moon. Trainers will be able to pick up download codes at participating retailers from October 1 through November 15.
Shiny Lunala will be distributed with the following in Pokémon Ultra Sun or Pokémon Sun:
Level: 60
Moves: Moongeist Beam, Psyshock, Moonblast, Moonlight
Shiny Solgaleo will be distributed with the following in Pokémon Ultra Moon or Pokémon Moon:
Level: 60
Moves: Sunsteel Strike, Zen Headbutt, Noble Roar, Morning Sun
____________________________________________________________________________________________
Date published: 29/08/19
Source: (1) Hope & Glory PR & The Pokémon Company
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Follow the blog’s Twitter for more updates
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New Pokémon Trading Card Game Expansion, Sun & Moon—Cosmic Eclipse Fans of the Pokémon Trading Card Game can look forward to a variety of new Pokémon and Trainer TAG TEAM combinations in the next expansion,
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What cash must be – TechCrunch
http://tinyurl.com/y5ob6lou Nik Milanovic Contributor Nik Milanovic is a fintech and monetary inclusion fanatic, with a decade of labor throughout cell funds, on-line lending, credit score and microfinance. Extra posts by this contributor The Third Age of credit The next revolution will be reclaiming your digital identity With the discharge of the Fb consortium’s undertaking Libra whitepaper, the web, tech world, monetary providers business and coverage circles are all burning with dialog on the undertaking’s potential. We’re nonetheless very early into Libra’s life — it’s, in spite of everything, nonetheless a proposal — and there may be an limitless set of questions left to reply. The undertaking might redefine how we view cash or it could possibly be an entire failure; we received’t know which for years to come back. Whereas there isn’t a lot so as to add to the (probably hundreds) of pundit takes on the undertaking till extra particulars come out, this second does present us with a possibility to step again and check out cash itself. We must be asking ourselves: how does cash work right now and the way ought to it work? Cash is an anachronistically analog a part of on a regular basis life. The final 25 years noticed the digitization of most providers companies, from communications (e-mail) to bookstores (Amazon) to taxis (Uber). But, even with the rise of fintech and important innovation in shopper finance, cash itself has remained curiously unchanged. The way forward for cash is simply starting. There are good causes for cash to have remained unchanged. Currencies are managed and issued by states, and for a lot of causes, they must be managed and issued by states. However the causes are a mirrored image of the “info on the bottom” right now. Cash is simply too delicate and too essential to permit for a similar degree of disruptive innovation we’ve seen in different property. But when we had been to design cash de novo right now from a Rawlsian original position, it could in all probability look fairly totally different. Libra provides us a possibility to speak extra overtly not nearly what cash is, however about what cash must be. And no matter what occurs with Libra — which faces regulatory and aggressive headwinds — the second received’t be wasted if we take this time to ponder the way forward for cash. Under are some (not collectively exhaustive) beginning concepts for that dialog, from essentially the most fundamental to the extra unique. Cash must be free Let’s begin with the obvious: put merely, it shouldn’t price anybody cash to make use of cash. Monetary establishments and fintechs are (slowly) transferring towards this consensus, however in lots of circumstances, individuals nonetheless need to pay simply to entry their cash. ATMs cost charges for withdrawals. Checks price cash to print (and for many who really feel the U.S. is transferring previous them, 90% of checks are still written in the U.S.). Overseas remittances incur switch charges, bank-to-bank wires incur charges, check-cashing incurs fees, paying distributors with PayPal incurs charges, and many others. and many others. The early promise of apps like Venmo, Sq. Money and WeChat Pay (and earlier, Clinkle) is to let individuals switch and use their cash for gratis. Apple Pay and Google Pay take that promise a step additional by making the cellphone — not the greenback — the first instrument for in-person purchases — all for gratis to debit immediately from a financial institution or bank card account. However these apps don’t have any equal in lots of international locations. Whereas cell cash providers like M-Pesa have been ubiquitously successful in Kenya and neighboring international locations, international locations like Nigeria — Africa’s largest financial system — nonetheless have significant cost of cash problems and costly policy restrictions on the usage of money. I bumped into many ���Unable to dispense money” error messages in my time in east Africa, the place simply having a checking account might incur non-trivial prices. Incurring a payment simply to make use of cash is an outdated customary. Cash ought to switch immediately To most individuals studying this, the distinction between instantaneous funds and people who take a few days just isn’t important. A paycheck might come on Friday or Monday. A Venmo cashout can take a day or two to hit a checking account. However as Aaron Klein at Brookings notes, sluggish funds disproportionately affect poor people. The time it takes for a test to clear, for remittance funds to settle or for payroll to be deposited can imply the distinction between paying a invoice and incurring an overdraft payment. It could actually imply not having sufficient cash for weekend grocery purchasing. These realities drive shoppers to show to payday lenders ($7 billion in annual charges), test cashers ($2 billion) or overdraft charges ($24 billion!). Identification must be programmed into cash. As NPR famous once they waited for a Kickstarter fee, “We simply want Amazon’s financial institution to ship cash electronically to a checking account at Chase financial institution. It’s simply data touring over wires. How lengthy might it take: A minute? An hour? It took 5 days.” That’s as a result of the rails on which cash is moved within the U.S. are more than 40 years old. As Klein notes, now you can ship cash extra shortly from Slovakia to France than DC to Philly — and fixing this delay could possibly be the only quickest option to fight wealth inequality in the USA. That is one other apparent simple win for the way forward for cash. And indicators of that future are rising. Apps like Earnin and employers like Walmart are paying employees in real time, to permit individuals to make use of their cash as quickly as they earn it. Libra’s personal web site opines that getting and utilizing cash “must be as simple and low-cost as sending a textual content message.” Cash ought to transfer on the velocity of communications. Cash ought to take ‘one click on’ to make use of Amazon is notorious for pursuing one-click buy know-how, eradicating the final small obstacles between shoppers and their shopping for selections. Cash must be no totally different: transferring cash to financial savings, sending it to a pal, making a mortgage or funding, paying a invoice — these actions might all use a extra frictionless UI improve. Sadly, right now, accessing your cash regularly requires a string of passwords, PINs, IDs or 2FA — all completely essential for safety, however friction-inducing. Happily, digital identification techniques have been a ripe space for innovation previously few years. Smartphone OS’s now enable individuals to make use of biometric identifiers — like fingerprints or Face ID — to authorize the usage of their cash, with mixed success. Decentralized identification techniques like 3Box promote the promise of 1 common, self-owned ID profile that can be utilized to permission any service constructed on high of it (together with monetary ones). Identification must be programmed into cash. If models of forex can have an “possession” subject, that subject might be unlocked utilizing extra frictionless identifiers tied to the person after which re-coded when possession is modified, making one-click use doable. (This might function equally to Everledger’s diamond registration program.) This might additionally forestall theft: If the “possession” identification subject is safe sufficient solely to be altered in respectable transfers, cash is also programmed to be unusable if that subject is transferred improperly (i.e. stolen). This brings up a associated level… Cash must be safe One of many cities with the quickest fee of cell funds adoption is Mogadishu, Somalia. Why? As a result of cell cash is secure — in Mogadishu, the place muggings are regularly lethal, carrying money could be a matter of life or death. The way forward for cash is one wherein bodily theft is now not doable as a result of cash is securely digitized. Cash must be secure Whereas theft drives cell cash adoption in Somalia, a BBC report titled The surprising place where cash is going extinct discovered a special driver of cashless funds in neighboring Somaliland: hyperinflation. The rapidly devaluing Somaliland shilling has made items that had been beforehand inexpensive two occasions as costly in as a few years, main buyers to go for cell {dollars} over bundles of money. This is without doubt one of the expressed guarantees of Libra and different stablecoins just like the Gemini Dollar or the ill-fated Basis: no wild fluctuations. As Caitlin Lengthy points out, “central banks in growing international locations are infamous for his or her lack of self-discipline in sustaining the worth of their fiat currencies, which too usually lose buying energy.” A world, consortium-moderated forex might tame that irresponsibility. How does cash work right now and the way ought to it work? Hyperinflation isn’t as uncommon because it sounds. It was the established order two years in the past once I visited Zimbabwe and items had been quoted in three prices. During the last yr in Europe, Turkey’s lira dropped 25% in value in its personal disaster. And right now in Venezuela, inflation stands at over 1,000,000%, making items un-buyable. The commonest clarification for these occasions is that they occur when individuals lose religion in governments to guard the worth of their forex. The drop in worth led to large capital flight, paradoxically, to Bitcoin as a supply of stability (together with a Bitcoin ATM in Harare, Zimbabwe’s capital). Apparently, the Libra just isn’t the primary supranational forex to be proposed (see economist John Maynard Keynes’ Bancor plan). It isn’t even the primary worldwide reserve forex based mostly on a basket: the IMF maintains the XDR, a forex pegged to a weighted mixture of {dollars}, euros, yuan, yen and kilos (the Libra can be fiat-pegged to all these, much less the yuan). However the Libra could be the primary non-sovereign world reserve forex competitor, and the primary one which particular person individuals might truly use. It stays to be seen whether or not the Libra itself someday beneficial properties sufficient intrinsic worth (what Matt Levine refers to as a collective fiction) to separate from its underlying basket of currencies, the identical approach the U.S. greenback left the gold customary. The cash of the longer term shouldn’t be intrinsically tied to religion in native authorities — it ought to retain its worth and stability independently in order that it doesn’t danger speedy devaluation. Cash must be interoperable The web might have developed very in a different way. If we glance again to the early days of the web, there was all the time an opportunity that a number of aggressive “walled backyard” internets grew facet by facet, competing for customers, and refusing to speak with one another. Happily, due to the work of nonprofit governing our bodies like ICANN, the world largely runs on one web. Even in international locations like China that wall off sure web sites, web pages nonetheless discuss to one another utilizing the identical set of protocols that they do in all places else on the earth. Cash must be no totally different. It must be as simple to purchase lunch with a forex in a single nation as with that very same forex in one other. The identical fee protocol ought to underlie any sort of buy, bodily or digital. Transferring between currencies must be instantaneous and free, not require visiting an (on-line or digital) alternate. The explosion in cryptocurrencies constructed round narrowly vertical use-cases has been attention-grabbing to look at, however true adoption will solely include a common resolver that permits individuals to frictionlessly transfer between use-cases with out manually switching their unit of forex. Several types of cash must be use-based, not geography-based Branching out from the prior level: What if cash had built-in guidelines that decided what it was helpful for? Dan Jeffries gives some instructive examples of what this might appear to be: deflationary cash might mechanically modify their worth to trace inflation. Inflationary tokens could possibly be constructed to lose worth shortly to incentivize spending. Governments might reward spending on environmentally pleasant items by creating currencies that mechanically discounted the costs of these items. Currencies might have rewards and loyalty applications (e.g. Starbucks) mechanically inbuilt. Currencies might expire if not utilized in a given window, or solely activate upon a sure date or set off motion. That is the promise of cryptocurrencies as “programmable cash” moderately than simply “digital gold” (the Ethereum/Bitcoin debate). Cash must be an open improvement platform If cash turns into programmable, the chances for what might be constructed on high of cash are limitless and unexplored. A number of the most blatant examples are monetary functions (like Calibra, the undertaking Libra pockets). It shouldn’t price anybody cash to make use of cash. The existence and ubiquity of a single-digital forex is simply step one. Following that step are functions, like lending (institutional or peer-to-peer), investing, financial savings, gift-giving, and many others. Think about, as a use case, with the ability to ping your financial institution through textual content and ask for a one-week microloan to cowl an enormous buy — and the mortgage being accepted and despatched again to you by textual content. Or think about your children’ allowance mechanically accruing to them weekly through textual content — and an allowance “bonus” utilized to any cash they put aside for financial savings as a substitute of spending. As David Graeber would observe, it’s these credit score and funding functions that create the potential for true development in a monetary ecosystem. Many view Libra as a future platform, just like the iOS Apple Retailer, that may home a probably infinite quantity of functions constructed on high of it. These could possibly be common rideshare apps, airline rewards accounts, e-commerce experiences, and many others. that every one plug into the identical rails that your cash is constructed on, in order that the UI is totally pushed by the person intent (e.g. shopping for one thing) with out requiring you to maneuver any cash between accounts. Cash ought to have (some) guardrails The final function cash ought to have is built-in guardrails. That is essentially the most controversial declare right here, and one that may ruffle the feathers of the censorship-resistant, self-sovereign crypto neighborhood. Digital cash has the potential of traceability and programmable guidelines to create security guardrails and stop, for instance, terrorist financing, black-market purchases, cash laundering, switch of stolen funds, and many others. Libra, with its strict know-your-customer requirements, will definitely work with monetary regulators to make sure that it’s assembly these guardrail requirements. (Though early reactions from legislators have run the gamut from skeptical to apoplectic.) But there are sound causes to be skeptical of digital cash guardrails. Repressive regimes might use them to include capital flight and offshoring (a key use case for Bitcoin in China). They may goal a person’s pockets to close down their freedom of motion or buy, and exactly hint their bodily location. Again-door hacks that abuse guardrail performance to disable cash might have the impact of totally freezing a rustic’s infrastructure and bringing down its monetary system. It’s vital to counterweight these potentialities when contemplating the place guardrails must be set — and whether or not they need to differ throughout borders. The way forward for cash is simply starting. These are thrilling occasions. The potential to maneuver past centuries of sluggish development in monetary providers has by no means been higher. The web, mixed with the ingenuity of blockchain and cryptosystems, might construct the framework for a worldwide community that brings the world onto one common financial customary. There are numerous inquiries to reply between right here and there, however with Libra performing as a catalyst, individuals are lastly starting to ask them. Prepare for extra innovation to come back — that is only the start. Source link
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Copa America 2020 news, why isn't China better at soccer, why are Portsmouth nicknamed Pompey? (and more listener questions)
We open with Copa America 2020 updates (with an extra update added in post-production)
Then, listener questions! (timestamps on the left)
9:30 — What am I missing when I watch Weston McKennie?
14:19 — Today's show is sponsored by DSC! Go to http://dollarshaveclub.com/tss to get a $5 start set
19:05 — Why does China suck at soccer?
26:56 _ Based on current FIFA rankings, what is the lowest-ranked national team that could win the MLS Supporters' Shield?
32:54 — Today's show is sponsored by Hims. Go to http://forhims.com/totalsoccer to get a trial month of Hims hair loss solution for $5.
35:20 — As the women's game develops worldwide, does the USWNT run the risk of falling to the level of the USMNT relative to the competition?
42:11 — Would Kyle Beckerman have been a faster, better USMNT player if he had cut off his dreadlocks?
44:45 — Today's show is sponsored by Ruffneck Scarves. Go to http://RuffneckScarves.com and use code "TOTALSOCCERSHOW" for 20% off.
47:59 — Why is Portsmouth FC nicknamed Pompey?
52:59 — Why hasn’t/doesn’t Ike Opara get any looks with the National team?
59:55 — We announce the winner of the giveaway for Caitlin Murray's book "The National Team." If you didn't win, you can still buy it here: http://uswntbook.com
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The Epic Battle Between Breast Milk and Infant-Formula Companies
It was an issue over which a strong show of American exceptionalism wasn’t exactly expected: breast milk.
According to a recent report from The New York Times’ Andrew Jacobs, American officials at the World Health Assembly in Geneva this spring wanted to modify a breastfeeding resolution, and they went to the mat to do it, threatening other countries unless they promised to drop it.
The American delegates wanted to ditch language in the nonbinding resolution that called on governments to “protect, promote, and support breastfeeding” and another passage that called on policymakers to restrict the promotion of unhealthy food products. When that didn’t work, they threatened Ecuador, the country that intended to introduce the breastfeeding measure, with punitive trade and aid measures. Ultimately, it was Russia that agreed to introduce the breastfeeding resolution, and the U.S.’s efforts were “largely unsuccessful,” the Times reported.
A spokesperson for the U.S. Department of Health and Human Services, which led the negotiation on the resolution, denied that trade sanctions were part of the discussion about the resolution. “Recent reporting attempts to portray the U.S. position at the recent World Health Assembly as ‘anti-breastfeeding’ are patently false,” HHS national spokesperson Caitlin Oakley told me. “The United States was fighting to protect women’s abilities to make the best choices for the nutrition of their babies.”
Nevertheless, the episode shocked health-policy advocates because breastfeeding seems so, well, wholesome. To some critics of the U.S. delegation’s actions, it seemed like an example of the Trump administration bowing to the food industry and infant-formula manufacturers. “What this battle in Geneva showed us is that we have a U.S. government that is strongly aligned with the interests of the infant-formula industry and dairy industry, and are willing to play hardball,” said Lucy Sullivan, the director of 1,000 Days, an advocacy group that works on nutrition for mothers and children.
Sullivan and other health advocates point to a “stakeholder listening session” that the U.S. Department of Health and Human Services held with industry groups and nonprofits two weeks before the World Health Organization meeting in Geneva. As usual, dairy, grocery, and baby-formula groups gave their opinion to the U.S. delegates about the WHO resolutions. What seemed different this year, health advocates told me, is how forcefully the U.S. delegates acted on the trade groups’ opposition.
A representative from Nestle, which makes baby formula and baby food, spoke out at the session, according to Mary Champeny, a program officer with the nutrition group Helen Keller International who was at the listening session. The company said it opposed the resolution because of its reference to an earlier, 2016 World Health Assembly resolution, which they said “restricts complementary feeding,” the gradual introduction of solid foods along with breast milk starting at around six months of age. Champeny remembers another group, a supermarket lobby, also speaking out against part of the resolution at the same session. In talking points from the listening session provided to The Atlantic, a Nestle representative wrote, among other things, “We believe that to significantly increase breastfeeding rates and promote healthy diets, the Guidance when implemented by Member States should consider other important measures other than simply recommending additional restrictions on the promotion of commercial baby food.”
In prepared remarks written for the listening session, a coalition of dairy interest groups seemed to take issue with the fact that WHA guidance “redefines all milk products for children up to age three as ‘breastmilk substitutes,’” and said they “urge the U.S. government to ensure the WHA does not endorse the Guidance or call on member states to implement the Guidance.” Regarding another provision, the dairy groups said, “We encourage the United States to ensure that any future recommendations from WHO explicitly recognize the benefit of engaging with the food and beverage industry.”
This latest tussle in Geneva follows a decades-long battle by infant-formula makers to promote themselves as essentially on par with breast milk. And while health experts instead say “breast is best,” as this incident shows, policymakers aren’t always willing to put legislation behind that message.
Formula makers have responded to the cultural battle over breastfeeding in true corporate form: by lobbying for their interests and marketing their products. For example, Abbott Laboratories, which makes Similac and other formulas, spent $790,000 on lobbying this year, according to the Center for Responsive Politics. Though the company has spent more in past years, this year their disclosure lists having lobbied the U.S. Trade Representative, among others, on “proposals regarding infant nutrition marketing.”
“We support the WHO’s goal of increasing breastfeeding rates, including promoting exclusive breastfeeding during the first six months of life, where possible, and continued breastfeeding up to and beyond two years of age,” an Abbott spokesperson told me via email. “It is also important for all mothers and their health-care teams to choose the best feeding options for their babies and themselves.”
Some women rely on formula because they can’t or prefer not to breastfeed. Many women, especially working mothers in economically prosperous countries, breastfeed and supplement with formula. But health experts have concerns that poor women in developing countries buy formula because they think it’s better than breastmilk, then dilute it, sometimes with unsafe water, when they run low. In developing countries, formula has been found to increase the risk of infant death, when compared with breastfeeding. While the consequences of formula are not as severe in rich nations, the World Health Organization and the American Academy of Pediatrics both recommend exclusive breastfeeding for the first six months of a baby’s life because of breast milk’s health benefits. A British charity went so far as to call formula “The Baby Killer” in the 1970s. (Though formula maker Nestle sued for libel and won, a worldwide boycott of the company ensued.)
For decades, formula manufacturers went to creative lengths to get their product in the hands of new moms. In New York City in the 1970s, for example, the maker of Similac had a guarantee that every new mom leaving a city hospital would get a free supply of the formula, as Stephen Solomon wrote in The New York Times in 1981, and some companies employed nurse-like saleswomen who would give advice to new moms in maternity wards while subtly promoting infant formula. At the time, a doctor who worked for USAID blamed the reliance on infant formula for about a million infant deaths each year in developing countries.
That same year, the World Health Organization voted 118 to 1 to adopt a nonbinding code that advocated the end of promoting infant formula to the public. That one holdout vote? The United States. “Despite our governmental interest in encouragement of breastfeeding,” explained Elliott Abrams, then the Assistant Secretary of State for International Organization Affairs, according to The Times, the restrictions on formula advertisements “run counter to our constitutional guarantees of free speech and freedom of information.”
Today, countries that ban the advertising or promotion of infant formula, such as Brazil, tend to have higher rates of breastfeeding than those that don’t, like the United States. Still, even countries that adopted the WHO code into law don’t always crack down on formula manufacturers that break it.
Though 130 countries restricted advertising in the wake of the WHO code’s passage, a study in 2010 documented 500 violations of the code in 46 countries. One billboard in Laos, for example, showed a child happily eating “Bear Brand Formula Milk.” “This type of widespread marketing results in mothers’ recognizing certain brands and believing their children will be healthier with formula,” wrote the pediatrician June Pauline Brady in the Archives of Disease in Childhood in 2012.
In 2004, the U.S. Department of Health and Human Services tried to do the opposite: to advertise breastfeeding. Health officials were going to release ads showing some of the health issues—in the form of insulin syringes and inhalers—that they claimed babies who aren’t breastfed are more likely to face, according to a Washington Post story from the time. But the infant-formula industry hired lobbyists to appeal to the department, and the ads were toned down to feature happier pictures of ice cream and flowers. The new campaign, in the end, did nothing to boost breastfeeding rates.
Two years later, Massachusetts went further, becoming the first state to ban gift bags filled with infant formula in maternity wards. But the decision, crafted by the state’s Department of Public Health, was reversed by then-Governor Mitt Romney. The following month, Bristol-Myers Squibb, which makes formula, announced it would build a plant in Massachusetts. (“The decision to build our facility in Devens did not involve any consideration of our Mead Johnson business,” said a Bristol Myers Squibb spokesperson, referencing a former subsidiary.)
As recently as February of this year, a report by the group Changing Markets Foundation found that Nestle pitched its baby formulas as “closest to,” “inspired by,” and “following the example of” human breast milk, The Guardian reported. In some cases, the company contradicted itself, promoting Brazilian formula as being free of sucrose “for baby’s good health” while tucking sucrose into its South African formula. (A Nestle spokesperson told me, “The Changing Markets Foundation report on infant formula raises some important points. We engaged with CMF in a dialogue to clarify these points. We hope to collectively address the critically important challenge of ensuring access to the right nutrition for infants.”)
A few weeks later, an investigation by The Guardian and Save the Children found that infant-formula makers were offering health workers in the Philippines “free trips to lavish conferences, meals, tickets to shows and the cinema and even gambling chips, earning their loyalty,” in violation of the country’s laws. The investigation found:
TV advertising campaigns for follow-on milk by brands such as Bonna—which portray the “Bonna kid” as one who is smarter and succeeds in life—convinced them, they said, that bottle feeding is not only as good for the baby’s health as breast milk but will bolster their IQ and future prospects. Store displays of formula were splashed with claims such as “clinically proven to give the IQ + EQ advantage.”
The reporters spoke with one woman who could only afford to give her baby half-bottles of the formula. The girl’s stomach, they wrote, was visibly swollen from malnutrition.
Since 1981, the infant-formula WHO code has been updated through resolutions at the World Health Assembly. The last update was in 2016, during the Obama administration, and it was a big policy push, according to Elizabeth Zehner, a project director with Helen Keller International. As they often do, industry groups spoke out against it, said Sullivan, the 1,000 Days director who attended the 2016 session. The World Health Assembly “welcomed” the 2016 resolution “with appreciation,” a notch below endorsing it.
However, this year’s resolution wasn’t about updating the code. It was more modest, simply intended to remind countries of the importance of promoting breastfeeding, Sullivan said, and notify them about best practices around breastfeeding and HIV, or during natural disasters.
So it surprised health advocates that the United States would use such heavy-handed efforts to try to kill it. “They used very aggressive tactics to get rid of a resolution that really wasn’t a policy grab,” Zehner said.
Of course, aggressive is often the way of the Trump administration. As President Trump wrote on Twitter yesterday, “The failing NY Times Fake News story today about breast feeding must be called out.”
from Health News And Updates https://www.theatlantic.com/health/archive/2018/07/the-epic-battle-between-breast-milk-and-infant-formula-companies/564782/?utm_source=feed
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The Epic Battle Between Breast Milk and Infant-Formula Companies
It was an issue over which a strong show of American exceptionalism wasn’t exactly expected: breast milk.
According to a recent report from The New York Times’ Andrew Jacobs, American officials at the World Health Assembly in Geneva this spring wanted to modify a breast-feeding resolution, and they went to the mat to do it, threatening other countries unless they promised to drop it.
The American delegates wanted to ditch language in the non-binding resolution that called on governments to “protect, promote and support breast-feeding” and another passage that called on policymakers to restrict the promotion of unhealthy food products. When that didn’t work, they threatened Ecuador, the country that intended to introduce the breast-feeding measure, with punitive trade and aid measures. Ultimately, it was Russia that agreed to introduce the breast-feeding resolution, and the U.S.’s efforts were “largely unsuccessful,” the Times reported.
A spokesperson for the U.S. Department of Health and Human Services, which led the negotiation on the resolution, denied that trade sanctions were part of the discussion about the resolution. “Recent reporting attempts to portray the U.S. position at the recent World Health Assembly as ‘anti-breastfeeding’ are patently false,” HHS national spokesperson Caitlin Oakley told me. “The United States was fighting to protect women’s abilities to make the best choices for the nutrition of their babies.”
Nevertheless, the episode shocked health-policy advocates because breastfeeding seems so, well, wholesome. To some critics of the U.S. delegation’s actions, it seemed like an example of the Trump administration bowing to the food industry and infant-formula manufacturers. “What this battle in Geneva showed us is that we have a U.S. government that is strongly aligned with the interests of the infant-formula industry and dairy industry, and are willing to play hardball,” said Lucy Sullivan, the director of 1,000 Days, an advocacy group that works on nutrition for mothers and children.
Sullivan and other health advocates point to a “stakeholder listening session” that the U.S. Department of Health and Human Services held with industry groups and nonprofits two weeks before the World Health Organization meeting in Geneva. As usual, diary, grocery, and baby-formula groups gave their opinion to the U.S. delegates about the WHO resolutions. What seemed different this year, health advocates told me, is how forcefully the U.S. delegates acted on the trade groups’ opposition.
A representative from Nestle, which makes baby formula and baby food, spoke out at the session, according to Mary Champeny, a program officer with the nutrition group Helen Keller International who was at the listening session. The company said it opposed the resolution because of its reference to an earlier, 2016 World Health Assembly resolution, which they said “restricts complementary feeding,” the gradual introduction of solid foods along with breast milk starting at around six months of age. Champeny remembers another group, a supermarket lobby, also speaking out against part of the resolution at the same session. In talking points from the listening session provided to The Atlantic, a Nestle representative wrote, among other things, “We believe that to significantly increase breastfeeding rates and promote healthy diets, the Guidance when implemented by Member States should consider other important measures other than simply recommending additional restrictions on the promotion of commercial baby food.”
In prepared remarks written for the listening session, a coalition of dairy interest groups seemed to take issue with the fact that WHA guidance “redefines all milk products for children up to age three as ‘breastmilk substitutes,’” and said they “urge the U.S. government to ensure the WHA does not endorse the Guidance or call on member states to implement the Guidance.” Regarding another provision, the dairy groups said, “We encourage the United States to ensure that any future recommendations from WHO explicitly recognize the benefit of engaging with the food and beverage industry.”
This latest tussle in Geneva follows a decades-long battle by infant-formula makers to promote themselves as essentially on par with breast milk. And while health experts instead say “breast is best,” as this incident shows, policymakers aren’t always willing to put legislation behind that message.
Formula makers have responded to the cultural battle over breastfeeding in true corporate form: by lobbying for their interests and marketing their products. For example, Abbott Laboratories, which makes Similac and other formulas, spent $790,000 on lobbying this year, according to the Center for Responsive Politics. Though the company has spent more in past years, this year their disclosure lists having lobbied the U.S. Trade Representative, among others, on “proposals regarding infant nutrition marketing.”
“We support the WHO’s goal of increasing breastfeeding rates, including promoting exclusive breastfeeding during the first six months of life, where possible, and continued breastfeeding up to and beyond two years of age,” an Abbott spokesperson told me via email. “It is also important for all mothers and their health-care teams to choose the best feeding options for their babies and themselves.”
Some women rely on formula because they can’t or prefer not to breastfeed. Many women, especially working mothers in economically prosperous countries, breastfeed and supplement with formula. But health experts have concerns that poor women in developing countries buy formula because they think it’s better than breastmilk, then dilute it, sometimes with unsafe water, when they run low. In developing countries, formula has been found to increase the risk of infant death, when compared with breastfeeding. While the consequences of formula are not as severe in rich nations, the World Health Organization and the American Academy of Pediatrics both recommend exclusive breastfeeding for the first six months of a baby’s life because of breast milk’s health benefits. A British charity went so far as to call formula “The Baby Killer” in the 1970s. (Though formula maker Nestle sued for libel and won, a worldwide boycott of the company ensued.)
For decades, formula manufacturers went to creative lengths to get their product in the hands of new moms. In New York City in the 1970s, for example, the maker of Similac had a guarantee that every new mom leaving a city hospital would get a free supply of the formula, as Stephen Solomon wrote in The New York Times in 1981, and some companies employed nurse-like saleswomen who would give advice to new moms in maternity wards while subtly promoting infant formula. At the time, a doctor who worked for USAID blamed the reliance on infant formula for about a million infant deaths each year in developing countries.
That same year, the World Health Organization voted 118 to 1 to adopt a non-binding code that advocated the end of the promoting infant formula to the public. That one holdout vote? The United States. “Despite our governmental interest in encouragement of breast-feeding,” explained Elliott Abrams, then the Assistant Secretary of State for International Organization Affairs, according to The Times, the restrictions on formula advertisements “run counter to our constitutional guarantees of free speech and freedom of information.”
Today, countries that ban the advertising or promotion of infant formula, such as Brazil, tend to have higher rates of breastfeeding than those that don’t, like the U.S. Still, even countries that adopted the WHO code into law don’t always crack down on formula manufacturers that break it.
Though 130 countries restricted advertising in the wake of the WHO code’s passage, a study in 2010 documented 500 violations of the code in 46 countries. One billboard in Laos, for example, showed a child happily eating “Bear Brand Formula Milk.” “This type of widespread marketing results in mothers’ recognizing certain brands and believing their children will be healthier with formula,” wrote the pediatrician June Pauline Brady in the Archives of Disease in Childhood in 2012.
In 2004, the U.S. Department of Health and Human Services tried to do the opposite: to advertise breastfeeding. Health officials were going to release ads showing some of the health issues—in the form of insulin syringes and inhalers—that they claimed babies who aren’t breastfed are more likely to face, according to a Washington Post story from the time. But the infant-formula industry hired lobbyists to appeal to the department, and the ads were toned down to feature happier pictures of ice cream and flowers. The new campaign, in the end, did nothing to boost breast-feeding rates.
Two years later, Massachusetts went further, becoming the first state to ban gift bags filled with infant formula in maternity wards. But the decision, crafted by the state’s Department of Public Health, was reversed by then-Governor Mitt Romney. The following month, Bristol-Myers Squibb, which makes formula, announced it would build a plant in Massachusetts. (“The decision to build our facility in Devens did not involve any consideration of our Mead Johnson business,” said a Bristol Myers Squibb spokesperson, referencing a former subsidiary.)
As recently as February of this year, a report by the group Changing Markets Foundation found that Nestle pitched its baby formulas as “closest to,” “inspired by” and “following the example of” human breast milk, The Guardian reported. In some cases, the company contradicted itself, promoting Brazilian formula as being free of sucrose “for baby’s good health” while tucking sucrose into its South African formula. (A Nestle spokesperson told me, “The Changing Markets Foundation report on infant formula raises some important points. We engaged with CMF in a dialogue to clarify these points. We hope to collectively address the critically important challenge of ensuring access to the right nutrition for infants.”)
A few weeks later, an investigation by The Guardian and Save the Children found that infant-formula makers were offering health workers in the Philippines “free trips to lavish conferences, meals, tickets to shows and the cinema and even gambling chips, earning their loyalty,” in violation of the country’s laws. The investigation found:
TV advertising campaigns for follow-on milk by brands such as Bonna—which portray the “Bonna kid” as one who is smarter and succeeds in life—convinced them, they said, that bottle feeding is not only as good for the baby’s health as breast milk but will bolster their IQ and future prospects. Store displays of formula were splashed with claims such as “clinically proven to give the IQ + EQ advantage.”
The reporters spoke with one woman who could only afford to give her baby half-bottles of the formula. The girls stomach, they wrote, was visibly swollen from malnutrition.
Since 1981, the infant-formula WHO code has been updated through resolutions at the World Health Assembly. The last update was in 2016, during the Obama administration, and it was a big policy push, according to Elizabeth Zehner, a project director with Helen Keller International. As they often do, industry groups spoke out against it, said Sullivan, the 1,000 Days director who attended the 2016 session. The World Health Assembly “welcomed” the 2016 resolution “with appreciation,” a notch below endorsing it.
However, this year’s resolution wasn’t about updating the code. It was more modest, simply intended to remind countries of the importance of promoting breast-feeding, Sullivan said, and notify them about best practices around breast-feeding and HIV, or during natural disasters.
So it surprised health advocates that the U.S. would use such heavy-handed efforts to try to kill it. “They used very aggressive tactics to get rid of a resolution that really wasn’t a policy grab,” Zehner said.
Of course, aggressive is often the way of the Trump administration. As President Trump wrote on Twitter yesterday, “The failing NY Times Fake News story today about breast feeding must be called out.”
Article source here:The Atlantic
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More April Fools’ Day jokes and pranks on Twitter
New Post has been published on https://kidsviral.info/more-april-fools-day-jokes-and-pranks-on-twitter/
More April Fools’ Day jokes and pranks on Twitter
http://twitter.com/#!/googlechrome/status/186278766572609536
We’re taking a break from news and politics this morning to give you a fresh look at the funniest, corniest, and fail-iest April Fools’ Day humor from around the world on Twitter. (Previous coverage here.)
*Google announced “Gmail tap” — Morse code for the 21st century.
Eager to try Gmail Tap? Get early access here: http://t.co/fLOKZ7lD #gmailtap
— Gmail (@gmail) April 1, 2012
A round-up of all of Google’s joke apps — from Chrome’s multi-task, multi-mice mode, to Really Advanced Search, to Google Racing — is here.
*Flickr gets in on the action with its crap-i-fying new tool, “#flickrdither“:
We're introducing a new look for your photos. Try it out today http://t.co/5lPKyVjv #flickrdither
— Flickr (@Flickr) April 1, 2012
*In Korea, fans of the pop group “Super Junior” pranked these band members…
@siwon407 @ryeong9 @ikmubmik @GaemGyu @henrylau89 @special1004 @heedictator @shfly3424 @ShinsFriends @imSMl @AllRiseSilver @donghae861015
— 슈퍼주니어의WorldwideELFs (@WorldwideELFs) April 1, 2012
…by directing other fans to tell the singers they were unfollowing them…
last tweet has everyone's SJ account~ for an april fools day joke, let's unfollow them!! xD just for today haha XD
— 슈퍼주니어의WorldwideELFs (@WorldwideELFs) April 1, 2012
Before 2 a.m. Eastern, “#SJFOOLS” and “UNFOLLOWED YOU” were trending worldwide.
https://twitter.com/#!/hyokyu13/status/186357801726132224
*Fans of OneDirection started the hashtag #IRegretLovingOneDirection, but it seems to have backfired on groupies who just can’t fake it:
#IRegretLovingOneDirection How could I be so stupid? They're not the lads I've loved. Fame has gotten into them :3 http://t.co/2oBsB2U3
— (@harryupbiebs) April 1, 2012
I don't know man, I just don't like this trend even though it's a joke. #IRegretLovingOneDirection
— naomi (@itzayns) April 1, 2012
#IRegretLovingOneDirection I know its just an april fools day joke but don't you guys think its a bit too serious? What if the boys see it?
— PLEASE MERE (@jdbxbangerz) April 1, 2012
https://twitter.com/#!/sosillysofine/status/186359799833833472
https://twitter.com/#!/LouisSupport/status/186358531077832704
you know that '#iRegretLovingOneDirection' plan? what if the boys are online to see that but not online to find out it's an april fools joke
— | katrinaa | (@umidkman) April 1, 2012
Louis Tomlinson, one of the OneDirection band members played along with a separate hashtag prank claiming that he and another male band member were expecting:
Can't believe I'm going to be a Dad! Wow!!
— Louis Tomlinson (@Louis_Tomlinson) April 1, 2012
Once again, fans fretted that it might not be a joke and that Louis Tomlinson’s real girlfriend might really be pregnant:
What if Eleanor is actually pregnant and Louis is actually going to be a dad..and we're taking it as a joke
— caitlin ♡ (@caityee) April 1, 2012
What if Eleanor is actually pregnant, and Louis tweeted it on April Fools Day, to make it look like a joke.
— (@nialIhs) April 1, 2012
*Other Brits were having more fun. The left-wing Guardian newspaper ran this fake story about Prime Minister David Cameron hiring hard-partying English band frontman Shaun Ryder as a consultant:
Cameron asks Shaun Ryder to advise on class and help to detox Tories http://t.co/Gu3U1POZ
— The Guardian (@guardian) April 1, 2012
At least one Brit television station reportedly fell for the joke, as did several Brits on Twitter:
ITV News appear to have fallen for the Guardians April Fools joke about Shaun Ryder been hired as a Tory adviser!
— Mark (@markblk9779) April 1, 2012
OMG Time to burn my Happy Mondays collection – http://t.co/CCcmuiSX ;^)
— Rog T (@Barneteye) April 1, 2012
This really is pathetic! "@guardiannews: Cameron asks Shaun Ryder to advise on class and help to detox Tories http://t.co/pmReGeN6"
— Callum Mackay (@Callum_TheGuy) April 1, 2012
You couldn't make it up: David Cameron hires Shaun Ryder as special adviser on class following #pastygate http://t.co/CMXJd2h4
— Jonathan Haynes (@JonathanHaynes) March 31, 2012
Actually, yes you can!
I think this is an April Fool from the Guardian, but with this government, who can be sure? http://t.co/q2cOxMow
— Michael Moran (@TheMichaelMoran) April 1, 2012
*Sofia Vergara’s son played a joke on her, though we can’t pretend to understand what exactly it was. She did give him the slipper:
You won't believe the April Fools joke Manolo played on me for his @YouTube show!!! http://t.co/wRi0jRMJ
— Sofia Vergara (@SofiaVergara) March 31, 2012
*Reddit’s April Fools’ Day time-travel stunt is getting Twitter rave reviews:
Reddit has the greatest "April fools joke" ever involving a time machine and posts dating from the beginning of the world to the end of time
— Peter Freeman (@Peter_Freeman) April 1, 2012
Reddit has produced the most amazing April Fools this year.
— Rupesh Bhatt (@RupeshB) April 1, 2012
Reddit does time travel April Fools gag, lets people post in future: everyone makes Half-Life 3 jokes about it finally coming out in 2022.
— Ben Huber (@benhuber) April 1, 2012
Reddit has launched their April Fools joke by copying the Facebook Timeline extending into both the past and future http://t.co/BKzjVZn2
— Colin Sullender (@shiruken) April 1, 2012
*A few April Fools’ #fails:
My brother tried to prank me telling me he broke his leg & he's at the hospital. He called from our house phone #Fail
— Saleh Al Braik (@SalehAlBraik) April 1, 2012
Never pull a 'break up' April fools prank on your girlfriend. )': like seriously.
— ☮☾sammmmie ❁☮ (@sszalaay) April 1, 2012
How did your merry-making go? Send us your favorite Twitter pranks of the day. We’ll update the post throughout the day.
Read more: http://twitchy.com/2012/04/01/best-and-worst-april-fools-day-jokes-and-pranks-on-twitter/
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worldwide by big time rush is so caitlin coded idcidc
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Boost Your Social Media Advertising Success with These 6 Pro Tips!
Social media has become an important and necessary tactic within the digital marketing strategies of companies large and small—and it’s not hard to see why. Social media is part of the fabric of our daily lives, which gives brands and marketers the opportunity to create important connections with their desired audience.
But with nearly every brand using social media—as well as frequent tweaks to platform algorithms—brands and marketers are finding it increasingly difficult to stand out using organic tactics. As a result, more are paying to play these days by investing in social advertising to drive awareness and engagement, as well as sales and other conversions. In fact, late last year Statista forecasted worldwide social advertising spend to nearly double between 2014 ($16 billion) and 2016 ($31 billion).
But like every marketing tactic, social media advertising needs strategy and deep audience knowledge in order to be effective. Below we offer a few tips and tactics that can help you hone your strategy and get more out of your social advertising efforts.
#1 – Use organic tactics to test what resonates with your followers.
Your existing audience of followers can be one of your greatest social advertising tools. These people and businesses have clicked follow or like for a reason—and they’re likely a good representation of the larger audience you’re trying to reach.
Since you’re probably already posting on a regular basis for “free”, use that as an opportunity to test out different types of content to see what resonates most. Track which posts are getting the most clicks, likes, shares or comments so you can draw some conclusions of how a similar promoted post or ad would fare when released to a larger, targeted audience.
Your existing audience can be one of your greatest #socialadvertising tools. @CaitinMBurgess Click To Tweet
#2 – Do your homework on how ads are sold on each platform.
Each social media platforms offers an array of ad types. As a result, if you want to keep your budget under control and get the most bang for your buck, you need to be able to choose the right format for your objective.
For example, if you’re looking to boost brand awareness, choosing a campaign based on the number of impressions—or how often your ad is shown—may be the right path. However, if you’re looking to engage a specific group of people who would benefit from your services, an engagement campaign—based on interactions such as clicks, shares, likes and comments—may be the way to go. In addition, ad text and the type of content you’re driving will also depend on the type of campaign you’re running.
#3 – Get granular with your audience and ad creative.
Select the Right Audience
Simply put, if you don’t target the right audience, it doesn’t matter how compelling your ad copy or imagery is because it won’t resonate—and then you’re wasting money.
Use the deep audience knowledge you’ve gained from your other marketing activities to create highly-specific, granular audiences to target. While this approach casts a much smaller net, you’ll likely see more success since you’re hitting a more specific audience.
In addition, don’t limit your ad to just one specific audience. Create multiple granular audiences to connect with the unique subgroups you want to reach.
For example, let’s say you’re promoting a pre-summer sale on grills. A specific audience could be urban-dwelling male and female vegetarians between the ages of 25 and 35, and another could be rural dads between the ages of 35 and 45.
Make the Creative Match
Once you have your specific audiences defined, the next step is to create unique imagery and ad copy.
To go back to our grill example, for your vegetarian audience, your imagery could show a spread of delicious seasonal veggies roasting on the grill. For your rural dads, your imagery could show a similar-aged male manning the grill while family hangs on the patio overlooking open green space.
Also, don’t limit your creative to just one version. Consider creating two or three with the same text, but different imagery—and vice versa. This will allow you to further understand what your audience finds most compelling.
Embrace Retargeting
I think it’s safe to say that we’ve all experienced the creepiness—and effectiveness—of retargeting. Retargeting, or remarketing, allows you to keep your brand top of mind for those who’ve left your website without converting. And, of course, social media platforms provide you with a great retargeting opportunity.
However, that opportunity is not limited to simply reminding your audience to check their abandoned cart or to download your new eBook. It can also help you accomplish the previous recommendations in this section. In fact, simply getting ready to retarget social visitors have its rewards.
Facebook allows you to build custom audiences based on who your current website visitors are. To get this up, you simply place a Facebook pixel within your website code to start building.
(Photo Credit: Facebook)
As a result, Facebook can then provide you with a wealth of information about the makeup of your audience. For instance, you may be thinking that you need to target young and hip urban dwellers. But when you take a look at your audience, you may find it’s made up of retired wealthy suburbanites.
In the end, this information can be used to create more targeted ads across all social platforms—and you’re set up for great retargeting on the most popular social platform.
#4 – Launch a test.
Now that you’ve defined your audiences, and the respective imagery and ad copy, launch a test with a small budget. The beauty of this is that you’ll be able to get pretty instant feedback on what’s working and what’s not.
In addition, consider going a step further in your test by experimenting with different ad formats. As mentioned above, each platform offers different types of ads and they should align to your ultimate objective. But it may be worth testing out the different formats (i.e., impressions, engagement or conversions) to see where the best opportunities are.
#5 – Start a campaign with multiple ads in the queue.
If you hit your target audience with the same ad over and over again, fatigue will start to set in and you could do more harm than good.
Whether you’re planning to run a campaign for one week or one month, include multiple ads within the campaign to serve your audience with multiple versions. This not only helps reduce fatigue, but again gives you the opportunity to see what’s working and what’s not so you can make tweaks or abandon ship.
Don't hit your audience with the same ad over & over. @CaitlinMBurgess #socialmediaadvertising Click To Tweet
#6 – Design with mobile in mind.
With nearly 80% of social media time spent on mobile devices, creating social ads with mobile in mind is paramount.
Choose images that are easy to view on a mobile devices. In addition, if you’re attempting to drive users to a content asset on your blog or website, make sure that page provides a good user experience and is mobile friendly.
How have you achieved social media advertising success? Or where are you looking for more insight? Tell us in the comments section below.
Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter.
© Online Marketing Blog - TopRank®, 2017. | Boost Your Social Media Advertising Success with These 6 Pro Tips! | http://www.toprankblog.com
The post Boost Your Social Media Advertising Success with These 6 Pro Tips! appeared first on Online Marketing Blog - TopRank®.
Caitlin Burgess http://www.toprankblog.com/wp-content/uploads/boost-social-media-advertising-success.jpg
0 notes
Text
Boost Your Social Media Advertising Success with These 6 Pro Tips!
Social media has become an important and necessary tactic within the digital marketing strategies of companies large and small—and it’s not hard to see why. Social media is part of the fabric of our daily lives, which gives brands and marketers the opportunity to create important connections with their desired audience.
But with nearly every brand using social media—as well as frequent tweaks to platform algorithms—brands and marketers are finding it increasingly difficult to stand out using organic tactics. As a result, more are paying to play these days by investing in social advertising to drive awareness and engagement, as well as sales and other conversions. In fact, late last year Statista forecasted worldwide social advertising spend to nearly double between 2014 ($16 billion) and 2016 ($31 billion).
But like every marketing tactic, social media advertising needs strategy and deep audience knowledge in order to be effective. Below we offer a few tips and tactics that can help you hone your strategy and get more out of your social advertising efforts.
#1 – Use organic tactics to test what resonates with your followers.
Your existing audience of followers can be one of your greatest social advertising tools. These people and businesses have clicked follow or like for a reason—and they’re likely a good representation of the larger audience you’re trying to reach.
Since you’re probably already posting on a regular basis for “free”, use that as an opportunity to test out different types of content to see what resonates most. Track which posts are getting the most clicks, likes, shares or comments so you can draw some conclusions of how a similar promoted post or ad would fare when released to a larger, targeted audience.
Your existing audience can be one of your greatest #socialadvertising tools. @CaitinMBurgess Click To Tweet
#2 – Do your homework on how ads are sold on each platform.
Each social media platforms offers an array of ad types. As a result, if you want to keep your budget under control and get the most bang for your buck, you need to be able to choose the right format for your objective.
For example, if you’re looking to boost brand awareness, choosing a campaign based on the number of impressions—or how often your ad is shown—may be the right path. However, if you’re looking to engage a specific group of people who would benefit from your services, an engagement campaign—based on interactions such as clicks, shares, likes and comments—may be the way to go. In addition, ad text and the type of content you’re driving will also depend on the type of campaign you’re running.
#3 – Get granular with your audience and ad creative.
Select the Right Audience
Simply put, if you don’t target the right audience, it doesn’t matter how compelling your ad copy or imagery is because it won’t resonate—and then you’re wasting money.
Use the deep audience knowledge you’ve gained from your other marketing activities to create highly-specific, granular audiences to target. While this approach casts a much smaller net, you’ll likely see more success since you’re hitting a more specific audience.
In addition, don’t limit your ad to just one specific audience. Create multiple granular audiences to connect with the unique subgroups you want to reach.
For example, let’s say you’re promoting a pre-summer sale on grills. A specific audience could be urban-dwelling male and female vegetarians between the ages of 25 and 35, and another could be rural dads between the ages of 35 and 45.
Make the Creative Match
Once you have your specific audiences defined, the next step is to create unique imagery and ad copy.
To go back to our grill example, for your vegetarian audience, your imagery could show a spread of delicious seasonal veggies roasting on the grill. For your rural dads, your imagery could show a similar-aged male manning the grill while family hangs on the patio overlooking open green space.
Also, don’t limit your creative to just one version. Consider creating two or three with the same text, but different imagery—and vice versa. This will allow you to further understand what your audience finds most compelling.
Embrace Retargeting
I think it’s safe to say that we’ve all experienced the creepiness—and effectiveness—of retargeting. Retargeting, or remarketing, allows you to keep your brand top of mind for those who’ve left your website without converting. And, of course, social media platforms provide you with a great retargeting opportunity.
However, that opportunity is not limited to simply reminding your audience to check their abandoned cart or to download your new eBook. It can also help you accomplish the previous recommendations in this section. In fact, simply getting ready to retarget social visitors have its rewards.
Facebook allows you to build custom audiences based on who your current website visitors are. To get this up, you simply place a Facebook pixel within your website code to start building.
(Photo Credit: Facebook)
As a result, Facebook can then provide you with a wealth of information about the makeup of your audience. For instance, you may be thinking that you need to target young and hip urban dwellers. But when you take a look at your audience, you may find it’s made up of retired wealthy suburbanites.
In the end, this information can be used to create more targeted ads across all social platforms—and you’re set up for great retargeting on the most popular social platform.
#4 – Launch a test.
Now that you’ve defined your audiences, and the respective imagery and ad copy, launch a test with a small budget. The beauty of this is that you’ll be able to get pretty instant feedback on what’s working and what’s not.
In addition, consider going a step further in your test by experimenting with different ad formats. As mentioned above, each platform offers different types of ads and they should align to your ultimate objective. But it may be worth testing out the different formats (i.e., impressions, engagement or conversions) to see where the best opportunities are.
#5 – Start a campaign with multiple ads in the queue.
If you hit your target audience with the same ad over and over again, fatigue will start to set in and you could do more harm than good.
Whether you’re planning to run a campaign for one week or one month, include multiple ads within the campaign to serve your audience with multiple versions. This not only helps reduce fatigue, but again gives you the opportunity to see what’s working and what’s not so you can make tweaks or abandon ship.
Don’t hit your audience with the same ad over & over. @CaitlinMBurgess #socialmediaadvertising Click To Tweet
#6 – Design with mobile in mind.
With nearly 80% of social media time spent on mobile devices, creating social ads with mobile in mind is paramount.
Choose images that are easy to view on a mobile devices. In addition, if you’re attempting to drive users to a content asset on your blog or website, make sure that page provides a good user experience and is mobile friendly.
How have you achieved social media advertising success? Or where are you looking for more insight? Tell us in the comments section below.
Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter.
© Online Marketing Blog - TopRank®, 2017. | Boost Your Social Media Advertising Success with These 6 Pro Tips! | http://www.toprankblog.com
The post Boost Your Social Media Advertising Success with These 6 Pro Tips! appeared first on Online Marketing Blog - TopRank®.
Caitlin Burgess http://www.toprankblog.com/wp-content/uploads/boost-social-media-advertising-success.jpg
0 notes
Text
Boost Your Social Media Advertising Success with These 6 Pro Tips!
Social media has become an important and necessary tactic within the digital marketing strategies of companies large and small—and it’s not hard to see why. Social media is part of the fabric of our daily lives, which gives brands and marketers the opportunity to create important connections with their desired audience.
But with nearly every brand using social media—as well as frequent tweaks to platform algorithms—brands and marketers are finding it increasingly difficult to stand out using organic tactics. As a result, more are paying to play these days by investing in social advertising to drive awareness and engagement, as well as sales and other conversions. In fact, late last year Statista forecasted worldwide social advertising spend to nearly double between 2014 ($16 billion) and 2016 ($31 billion).
But like every marketing tactic, social media advertising needs strategy and deep audience knowledge in order to be effective. Below we offer a few tips and tactics that can help you hone your strategy and get more out of your social advertising efforts.
#1 – Use organic tactics to test what resonates with your followers.
Your existing audience of followers can be one of your greatest social advertising tools. These people and businesses have clicked follow or like for a reason—and they’re likely a good representation of the larger audience you’re trying to reach.
Since you’re probably already posting on a regular basis for “free”, use that as an opportunity to test out different types of content to see what resonates most. Track which posts are getting the most clicks, likes, shares or comments so you can draw some conclusions of how a similar promoted post or ad would fare when released to a larger, targeted audience.
Your existing audience can be one of your greatest #socialadvertising tools. @CaitinMBurgess Click To Tweet
#2 – Do your homework on how ads are sold on each platform.
Each social media platforms offers an array of ad types. As a result, if you want to keep your budget under control and get the most bang for your buck, you need to be able to choose the right format for your objective.
For example, if you’re looking to boost brand awareness, choosing a campaign based on the number of impressions—or how often your ad is shown—may be the right path. However, if you’re looking to engage a specific group of people who would benefit from your services, an engagement campaign—based on interactions such as clicks, shares, likes and comments—may be the way to go. In addition, ad text and the type of content you’re driving will also depend on the type of campaign you’re running.
#3 – Get granular with your audience and ad creative.
Select the Right Audience
Simply put, if you don’t target the right audience, it doesn’t matter how compelling your ad copy or imagery is because it won’t resonate—and then you’re wasting money.
Use the deep audience knowledge you’ve gained from your other marketing activities to create highly-specific, granular audiences to target. While this approach casts a much smaller net, you’ll likely see more success since you’re hitting a more specific audience.
In addition, don’t limit your ad to just one specific audience. Create multiple granular audiences to connect with the unique subgroups you want to reach.
For example, let’s say you’re promoting a pre-summer sale on grills. A specific audience could be urban-dwelling male and female vegetarians between the ages of 25 and 35, and another could be rural dads between the ages of 35 and 45.
Make the Creative Match
Once you have your specific audiences defined, the next step is to create unique imagery and ad copy.
To go back to our grill example, for your vegetarian audience, your imagery could show a spread of delicious seasonal veggies roasting on the grill. For your rural dads, your imagery could show a similar-aged male manning the grill while family hangs on the patio overlooking open green space.
Also, don’t limit your creative to just one version. Consider creating two or three with the same text, but different imagery—and vice versa. This will allow you to further understand what your audience finds most compelling.
Embrace Retargeting
I think it’s safe to say that we’ve all experienced the creepiness—and effectiveness—of retargeting. Retargeting, or remarketing, allows you to keep your brand top of mind for those who’ve left your website without converting. And, of course, social media platforms provide you with a great retargeting opportunity.
However, that opportunity is not limited to simply reminding your audience to check their abandoned cart or to download your new eBook. It can also help you accomplish the previous recommendations in this section. In fact, simply getting ready to retarget social visitors have its rewards.
Facebook allows you to build custom audiences based on who your current website visitors are. To get this up, you simply place a Facebook pixel within your website code to start building.
(Photo Credit: Facebook)
As a result, Facebook can then provide you with a wealth of information about the makeup of your audience. For instance, you may be thinking that you need to target young and hip urban dwellers. But when you take a look at your audience, you may find it’s made up of retired wealthy suburbanites.
In the end, this information can be used to create more targeted ads across all social platforms—and you’re set up for great retargeting on the most popular social platform.
#4 – Launch a test.
Now that you’ve defined your audiences, and the respective imagery and ad copy, launch a test with a small budget. The beauty of this is that you’ll be able to get pretty instant feedback on what’s working and what’s not.
In addition, consider going a step further in your test by experimenting with different ad formats. As mentioned above, each platform offers different types of ads and they should align to your ultimate objective. But it may be worth testing out the different formats (i.e., impressions, engagement or conversions) to see where the best opportunities are.
#5 – Start a campaign with multiple ads in the queue.
If you hit your target audience with the same ad over and over again, fatigue will start to set in and you could do more harm than good.
Whether you’re planning to run a campaign for one week or one month, include multiple ads within the campaign to serve your audience with multiple versions. This not only helps reduce fatigue, but again gives you the opportunity to see what’s working and what’s not so you can make tweaks or abandon ship.
Don't hit your audience with the same ad over & over. @CaitlinMBurgess #socialmediaadvertising Click To Tweet
#6 – Design with mobile in mind.
With nearly 80% of social media time spent on mobile devices, creating social ads with mobile in mind is paramount.
Choose images that are easy to view on a mobile devices. In addition, if you’re attempting to drive users to a content asset on your blog or website, make sure that page provides a good user experience and is mobile friendly.
How have you achieved social media advertising success? Or where are you looking for more insight? Tell us in the comments section below.
Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter.
© Online Marketing Blog - TopRank®, 2017. | Boost Your Social Media Advertising Success with These 6 Pro Tips! | http://www.toprankblog.com
The post Boost Your Social Media Advertising Success with These 6 Pro Tips! appeared first on Online Marketing Blog - TopRank®.
Caitlin Burgess http://www.toprankblog.com/wp-content/uploads/boost-social-media-advertising-success.jpg
0 notes
Text
Boost Your Social Media Advertising Success with These 6 Pro Tips!
Social media has become an important and necessary tactic within the digital marketing strategies of companies large and small—and it’s not hard to see why. Social media is part of the fabric of our daily lives, which gives brands and marketers the opportunity to create important connections with their desired audience.
But with nearly every brand using social media—as well as frequent tweaks to platform algorithms—brands and marketers are finding it increasingly difficult to stand out using organic tactics. As a result, more are paying to play these days by investing in social advertising to drive awareness and engagement, as well as sales and other conversions. In fact, late last year Statista forecasted worldwide social advertising spend to nearly double between 2014 ($16 billion) and 2016 ($31 billion).
But like every marketing tactic, social media advertising needs strategy and deep audience knowledge in order to be effective. Below we offer a few tips and tactics that can help you hone your strategy and get more out of your social advertising efforts.
#1 – Use organic tactics to test what resonates with your followers.
Your existing audience of followers can be one of your greatest social advertising tools. These people and businesses have clicked follow or like for a reason—and they’re likely a good representation of the larger audience you’re trying to reach.
Since you’re probably already posting on a regular basis for “free”, use that as an opportunity to test out different types of content to see what resonates most. Track which posts are getting the most clicks, likes, shares or comments so you can draw some conclusions of how a similar promoted post or ad would fare when released to a larger, targeted audience.
Your existing audience can be one of your greatest #socialadvertising tools. @CaitinMBurgess Click To Tweet
#2 – Do your homework on how ads are sold on each platform.
Each social media platforms offers an array of ad types. As a result, if you want to keep your budget under control and get the most bang for your buck, you need to be able to choose the right format for your objective.
For example, if you’re looking to boost brand awareness, choosing a campaign based on the number of impressions—or how often your ad is shown—may be the right path. However, if you’re looking to engage a specific group of people who would benefit from your services, an engagement campaign—based on interactions such as clicks, shares, likes and comments—may be the way to go. In addition, ad text and the type of content you’re driving will also depend on the type of campaign you’re running.
#3 – Get granular with your audience and ad creative.
Select the Right Audience
Simply put, if you don’t target the right audience, it doesn’t matter how compelling your ad copy or imagery is because it won’t resonate—and then you’re wasting money.
Use the deep audience knowledge you’ve gained from your other marketing activities to create highly-specific, granular audiences to target. While this approach casts a much smaller net, you’ll likely see more success since you’re hitting a more specific audience.
In addition, don’t limit your ad to just one specific audience. Create multiple granular audiences to connect with the unique subgroups you want to reach.
For example, let’s say you’re promoting a pre-summer sale on grills. A specific audience could be urban-dwelling male and female vegetarians between the ages of 25 and 35, and another could be rural dads between the ages of 35 and 45.
Make the Creative Match
Once you have your specific audiences defined, the next step is to create unique imagery and ad copy.
To go back to our grill example, for your vegetarian audience, your imagery could show a spread of delicious seasonal veggies roasting on the grill. For your rural dads, your imagery could show a similar-aged male manning the grill while family hangs on the patio overlooking open green space.
Also, don’t limit your creative to just one version. Consider creating two or three with the same text, but different imagery—and vice versa. This will allow you to further understand what your audience finds most compelling.
Embrace Retargeting
I think it’s safe to say that we’ve all experienced the creepiness—and effectiveness—of retargeting. Retargeting, or remarketing, allows you to keep your brand top of mind for those who’ve left your website without converting. And, of course, social media platforms provide you with a great retargeting opportunity.
However, that opportunity is not limited to simply reminding your audience to check their abandoned cart or to download your new eBook. It can also help you accomplish the previous recommendations in this section. In fact, simply getting ready to retarget social visitors have its rewards.
Facebook allows you to build custom audiences based on who your current website visitors are. To get this up, you simply place a Facebook pixel within your website code to start building.
(Photo Credit: Facebook)
As a result, Facebook can then provide you with a wealth of information about the makeup of your audience. For instance, you may be thinking that you need to target young and hip urban dwellers. But when you take a look at your audience, you may find it’s made up of retired wealthy suburbanites.
In the end, this information can be used to create more targeted ads across all social platforms—and you’re set up for great retargeting on the most popular social platform.
#4 – Launch a test.
Now that you’ve defined your audiences, and the respective imagery and ad copy, launch a test with a small budget. The beauty of this is that you’ll be able to get pretty instant feedback on what’s working and what’s not.
In addition, consider going a step further in your test by experimenting with different ad formats. As mentioned above, each platform offers different types of ads and they should align to your ultimate objective. But it may be worth testing out the different formats (i.e., impressions, engagement or conversions) to see where the best opportunities are.
#5 – Start a campaign with multiple ads in the queue.
If you hit your target audience with the same ad over and over again, fatigue will start to set in and you could do more harm than good.
Whether you’re planning to run a campaign for one week or one month, include multiple ads within the campaign to serve your audience with multiple versions. This not only helps reduce fatigue, but again gives you the opportunity to see what’s working and what’s not so you can make tweaks or abandon ship.
Don't hit your audience with the same ad over & over. @CaitlinMBurgess #socialmediaadvertising Click To Tweet
#6 – Design with mobile in mind.
With nearly 80% of social media time spent on mobile devices, creating social ads with mobile in mind is paramount.
Choose images that are easy to view on a mobile devices. In addition, if you’re attempting to drive users to a content asset on your blog or website, make sure that page provides a good user experience and is mobile friendly.
How have you achieved social media advertising success? Or where are you looking for more insight? Tell us in the comments section below.
Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter.
© Online Marketing Blog - TopRank®, 2017. | Boost Your Social Media Advertising Success with These 6 Pro Tips! | http://www.toprankblog.com
The post Boost Your Social Media Advertising Success with These 6 Pro Tips! appeared first on Online Marketing Blog - TopRank®.
Caitlin Burgess http://www.toprankblog.com/wp-content/uploads/boost-social-media-advertising-success.jpg
0 notes
Text
Boost Your Social Media Advertising Success with These 6 Pro Tips!
Social media has become an important and necessary tactic within the digital marketing strategies of companies large and small—and it’s not hard to see why. Social media is part of the fabric of our daily lives, which gives brands and marketers the opportunity to create important connections with their desired audience.
But with nearly every brand using social media—as well as frequent tweaks to platform algorithms—brands and marketers are finding it increasingly difficult to stand out using organic tactics. As a result, more are paying to play these days by investing in social advertising to drive awareness and engagement, as well as sales and other conversions. In fact, late last year Statista forecasted worldwide social advertising spend to nearly double between 2014 ($16 billion) and 2016 ($31 billion).
But like every marketing tactic, social media advertising needs strategy and deep audience knowledge in order to be effective. Below we offer a few tips and tactics that can help you hone your strategy and get more out of your social advertising efforts.
#1 – Use organic tactics to test what resonates with your followers.
Your existing audience of followers can be one of your greatest social advertising tools. These people and businesses have clicked follow or like for a reason—and they’re likely a good representation of the larger audience you’re trying to reach.
Since you’re probably already posting on a regular basis for “free”, use that as an opportunity to test out different types of content to see what resonates most. Track which posts are getting the most clicks, likes, shares or comments so you can draw some conclusions of how a similar promoted post or ad would fare when released to a larger, targeted audience.
Your existing audience can be one of your greatest #socialadvertising tools. @CaitinMBurgess Click To Tweet
#2 – Do your homework on how ads are sold on each platform.
Each social media platforms offers an array of ad types. As a result, if you want to keep your budget under control and get the most bang for your buck, you need to be able to choose the right format for your objective.
For example, if you’re looking to boost brand awareness, choosing a campaign based on the number of impressions—or how often your ad is shown—may be the right path. However, if you’re looking to engage a specific group of people who would benefit from your services, an engagement campaign—based on interactions such as clicks, shares, likes and comments—may be the way to go. In addition, ad text and the type of content you’re driving will also depend on the type of campaign you’re running.
#3 – Get granular with your audience and ad creative.
Select the Right Audience
Simply put, if you don’t target the right audience, it doesn’t matter how compelling your ad copy or imagery is because it won’t resonate—and then you’re wasting money.
Use the deep audience knowledge you’ve gained from your other marketing activities to create highly-specific, granular audiences to target. While this approach casts a much smaller net, you’ll likely see more success since you’re hitting a more specific audience.
In addition, don’t limit your ad to just one specific audience. Create multiple granular audiences to connect with the unique subgroups you want to reach.
For example, let’s say you’re promoting a pre-summer sale on grills. A specific audience could be urban-dwelling male and female vegetarians between the ages of 25 and 35, and another could be rural dads between the ages of 35 and 45.
Make the Creative Match
Once you have your specific audiences defined, the next step is to create unique imagery and ad copy.
To go back to our grill example, for your vegetarian audience, your imagery could show a spread of delicious seasonal veggies roasting on the grill. For your rural dads, your imagery could show a similar-aged male manning the grill while family hangs on the patio overlooking open green space.
Also, don’t limit your creative to just one version. Consider creating two or three with the same text, but different imagery—and vice versa. This will allow you to further understand what your audience finds most compelling.
Embrace Retargeting
I think it’s safe to say that we’ve all experienced the creepiness—and effectiveness—of retargeting. Retargeting, or remarketing, allows you to keep your brand top of mind for those who’ve left your website without converting. And, of course, social media platforms provide you with a great retargeting opportunity.
However, that opportunity is not limited to simply reminding your audience to check their abandoned cart or to download your new eBook. It can also help you accomplish the previous recommendations in this section. In fact, simply getting ready to retarget social visitors have its rewards.
Facebook allows you to build custom audiences based on who your current website visitors are. To get this up, you simply place a Facebook pixel within your website code to start building.
(Photo Credit: Facebook)
As a result, Facebook can then provide you with a wealth of information about the makeup of your audience. For instance, you may be thinking that you need to target young and hip urban dwellers. But when you take a look at your audience, you may find it’s made up of retired wealthy suburbanites.
In the end, this information can be used to create more targeted ads across all social platforms—and you’re set up for great retargeting on the most popular social platform.
#4 – Launch a test.
Now that you’ve defined your audiences, and the respective imagery and ad copy, launch a test with a small budget. The beauty of this is that you’ll be able to get pretty instant feedback on what’s working and what’s not.
In addition, consider going a step further in your test by experimenting with different ad formats. As mentioned above, each platform offers different types of ads and they should align to your ultimate objective. But it may be worth testing out the different formats (i.e., impressions, engagement or conversions) to see where the best opportunities are.
#5 – Start a campaign with multiple ads in the queue.
If you hit your target audience with the same ad over and over again, fatigue will start to set in and you could do more harm than good.
Whether you’re planning to run a campaign for one week or one month, include multiple ads within the campaign to serve your audience with multiple versions. This not only helps reduce fatigue, but again gives you the opportunity to see what’s working and what’s not so you can make tweaks or abandon ship.
Don't hit your audience with the same ad over & over. @CaitlinMBurgess #socialmediaadvertising Click To Tweet
#6 – Design with mobile in mind.
With nearly 80% of social media time spent on mobile devices, creating social ads with mobile in mind is paramount.
Choose images that are easy to view on a mobile devices. In addition, if you’re attempting to drive users to a content asset on your blog or website, make sure that page provides a good user experience and is mobile friendly.
How have you achieved social media advertising success? Or where are you looking for more insight? Tell us in the comments section below.
Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter.
© Online Marketing Blog - TopRank®, 2017. | Boost Your Social Media Advertising Success with These 6 Pro Tips! | http://www.toprankblog.com
The post Boost Your Social Media Advertising Success with These 6 Pro Tips! appeared first on Online Marketing Blog - TopRank®.
Caitlin Burgess http://www.toprankblog.com/wp-content/uploads/boost-social-media-advertising-success.jpg
0 notes
Text
Boost Your Social Media Advertising Success with These 6 Pro Tips!
Social media has become an important and necessary tactic within the digital marketing strategies of companies large and small—and it’s not hard to see why. Social media is part of the fabric of our daily lives, which gives brands and marketers the opportunity to create important connections with their desired audience.
But with nearly every brand using social media—as well as frequent tweaks to platform algorithms—brands and marketers are finding it increasingly difficult to stand out using organic tactics. As a result, more are paying to play these days by investing in social advertising to drive awareness and engagement, as well as sales and other conversions. In fact, late last year Statista forecasted worldwide social advertising spend to nearly double between 2014 ($16 billion) and 2016 ($31 billion).
But like every marketing tactic, social media advertising needs strategy and deep audience knowledge in order to be effective. Below we offer a few tips and tactics that can help you hone your strategy and get more out of your social advertising efforts.
#1 – Use organic tactics to test what resonates with your followers.
Your existing audience of followers can be one of your greatest social advertising tools. These people and businesses have clicked follow or like for a reason—and they’re likely a good representation of the larger audience you’re trying to reach.
Since you’re probably already posting on a regular basis for “free”, use that as an opportunity to test out different types of content to see what resonates most. Track which posts are getting the most clicks, likes, shares or comments so you can draw some conclusions of how a similar promoted post or ad would fare when released to a larger, targeted audience.
Your existing audience can be one of your greatest #socialadvertising tools. @CaitinMBurgess Click To Tweet
#2 – Do your homework on how ads are sold on each platform.
Each social media platforms offers an array of ad types. As a result, if you want to keep your budget under control and get the most bang for your buck, you need to be able to choose the right format for your objective.
For example, if you’re looking to boost brand awareness, choosing a campaign based on the number of impressions—or how often your ad is shown—may be the right path. However, if you’re looking to engage a specific group of people who would benefit from your services, an engagement campaign—based on interactions such as clicks, shares, likes and comments—may be the way to go. In addition, ad text and the type of content you’re driving will also depend on the type of campaign you’re running.
#3 – Get granular with your audience and ad creative.
Select the Right Audience
Simply put, if you don’t target the right audience, it doesn’t matter how compelling your ad copy or imagery is because it won’t resonate—and then you’re wasting money.
Use the deep audience knowledge you’ve gained from your other marketing activities to create highly-specific, granular audiences to target. While this approach casts a much smaller net, you’ll likely see more success since you’re hitting a more specific audience.
In addition, don’t limit your ad to just one specific audience. Create multiple granular audiences to connect with the unique subgroups you want to reach.
For example, let’s say you’re promoting a pre-summer sale on grills. A specific audience could be urban-dwelling male and female vegetarians between the ages of 25 and 35, and another could be rural dads between the ages of 35 and 45.
Make the Creative Match
Once you have your specific audiences defined, the next step is to create unique imagery and ad copy.
To go back to our grill example, for your vegetarian audience, your imagery could show a spread of delicious seasonal veggies roasting on the grill. For your rural dads, your imagery could show a similar-aged male manning the grill while family hangs on the patio overlooking open green space.
Also, don’t limit your creative to just one version. Consider creating two or three with the same text, but different imagery—and vice versa. This will allow you to further understand what your audience finds most compelling.
Embrace Retargeting
I think it’s safe to say that we’ve all experienced the creepiness—and effectiveness—of retargeting. Retargeting, or remarketing, allows you to keep your brand top of mind for those who’ve left your website without converting. And, of course, social media platforms provide you with a great retargeting opportunity.
However, that opportunity is not limited to simply reminding your audience to check their abandoned cart or to download your new eBook. It can also help you accomplish the previous recommendations in this section. In fact, simply getting ready to retarget social visitors have its rewards.
Facebook allows you to build custom audiences based on who your current website visitors are. To get this up, you simply place a Facebook pixel within your website code to start building.
(Photo Credit: Facebook)
As a result, Facebook can then provide you with a wealth of information about the makeup of your audience. For instance, you may be thinking that you need to target young and hip urban dwellers. But when you take a look at your audience, you may find it’s made up of retired wealthy suburbanites.
In the end, this information can be used to create more targeted ads across all social platforms—and you’re set up for great retargeting on the most popular social platform.
#4 – Launch a test.
Now that you’ve defined your audiences, and the respective imagery and ad copy, launch a test with a small budget. The beauty of this is that you’ll be able to get pretty instant feedback on what’s working and what’s not.
In addition, consider going a step further in your test by experimenting with different ad formats. As mentioned above, each platform offers different types of ads and they should align to your ultimate objective. But it may be worth testing out the different formats (i.e., impressions, engagement or conversions) to see where the best opportunities are.
#5 – Start a campaign with multiple ads in the queue.
If you hit your target audience with the same ad over and over again, fatigue will start to set in and you could do more harm than good.
Whether you’re planning to run a campaign for one week or one month, include multiple ads within the campaign to serve your audience with multiple versions. This not only helps reduce fatigue, but again gives you the opportunity to see what’s working and what’s not so you can make tweaks or abandon ship.
Don't hit your audience with the same ad over & over. @CaitlinMBurgess #socialmediaadvertising Click To Tweet
#6 – Design with mobile in mind.
With nearly 80% of social media time spent on mobile devices, creating social ads with mobile in mind is paramount.
Choose images that are easy to view on a mobile devices. In addition, if you’re attempting to drive users to a content asset on your blog or website, make sure that page provides a good user experience and is mobile friendly.
How have you achieved social media advertising success? Or where are you looking for more insight? Tell us in the comments section below.
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