#wonderfilled anthem

[animationfarce]

Animation peaked in 2013

[brit-by-brit]

OREO Canada Wonderfilled Anthem (Full TV Commercial)

[rachaellowry]

Inspirations

I again researched more videos that showed good flow of animation and showed the topic well. These videos inspire me to explore different ideas of other producers and place elements into my work. 

YouTube. (2016). June: Life is Better When You Share the Ride. [online] Available at: https://www.youtube.com/watch?time_continue=404&v=v8nyGzOLsdw&feature=emb_logo [Accessed 6 Mar. 2020].

Anon, (2016). NYP - Unmasking a killer: How immunotherapy helps your body find cancer and destroy it.. [online] Available at: https://www.youtube.com/watch?time_continue=70&v=asT5pvccpZ4&feature=emb_logo [Accessed 6 Mar. 2020].

Vimeo. (2018). MasterCard "By The Numbers". [online] Available at: https://vimeo.com/243733243 [Accessed 6 Mar. 2020].

YouTube. (2013). OREO Canada Wonderfilled Anthem (Full TV Commercial). [online] Available at: https://www.youtube.com/watch?time_continue=50&v=XFsZ6BO4LU0&feature=emb_logo [Accessed 6 Mar. 2020].

Vimeo. (2019). Airbnb Cycling Experiences. [online] Available at: https://vimeo.com/281962890 [Accessed 6 Mar. 2020].

[thatmivy]

Anyone else missing the Oreo Wonderfilled anthem?

[if-that-so]

Thank you for the tag uwu ❤️❤️❤️

Ok... Hm... This is actually hard ....

Inokori Sensei by Honeyworks

For The First Time In Forever by Kristen Bell and Idina Menzel

The Real World by Owl City

Hold It Against Me by Britney Spears

Angels by Owl City

Take Me Now by banvox

Su-Su-Su-Su, Suki, Daisuki by Jevanni P

Oreo Wonderfilled Anthem by Owl City

I tag... Anyone who wanna do it uwu

I was tagged by @bald-hawks (Thank You!!)

Rules: Spell out your URL to song titles

Arsonist’s Lullaby by Hozier

Unstoppable by Sia

Two Birds by Regina Spektor

Up in Flames by Icon for Hire

Make a Move by Icon for Hire

Natural by Imagine Dragons

For the Glory by All Good Things

Outrunning Karma by Alec Benjamin

X-Kid by Green Day

Fourth of July by Fallout Boy

I’m So Sorry by Imagine Dragons

Rise (Cover) by Boyce Avenue

Enemies by Shinedown

I tag @glaciesdraco, @if-that-so and @amajikitama if they want to do this!

[ksquared-art-mua]

OREO - Wonderfilled Anthem

[dakilangkyut]

pakinggan mo nalang Wonderfilled Anthem ng Owl City haha :-)

NAG-CRAVE AKO LALO SA OREOS BASTOS HAHAHAHAHAHA

[matsuno-sunshine]

im gonna just sit and sing the wonderfilled anthem for a while

[alccm]

ALEEM puts the order wonderfilled anthem on repeat and sings along with it, She takes a look out the window and pokes out her lip. 

Lavender arrived at @alccm home and honked the horn to let her friend know she was outside.

[kjscorner]

3 Examples of Effective Branding

Disney’s Guardians of the Galaxy Ride Opens at California Adventure

Guardians of the Galaxy - Mission: Breakout! is a new ride that opened at Disney California Adventure in May 2017. The ride uses the same structure, place in the park, and riding system as Twilight Zone Tower of Terror. Working in tandem with Marvel, the theme park sought to brand the film and its characters with a ride at the park. According to an article by Joe Rohde, Disney wanted to create a high energy adventure experience with a mix of characters from the blockbuster film (p.1). This is not the first time Disney has effectively branded its park to separate itself from what others like Universal Studios, Knott's Berry Farm, and Six Flags do. Radio and billboard advertisements are placed throughout Southern California displaying the new attraction at Disney California Adventure. This is also an effective way of re-branding as there was not much that the company had to do in order to revamp the previous Twilight Zone ride, because it still offers the free fall sensation, just with new special effects both in audio and visuals. By using the prior riding system, there was minimal that Disney had to do, while still ensuring the brand was seen by consumers as fresh and aligned with the current film - even though the existing riding system was left in place.

Lyft & Its Effective Branding

Lyft is a brand that emerged shortly after Uber. One of the key aspects of the brand is in its operation of how customers are treated. Having been a customer of both brands, Lyft seems to be more effective in how it showcases what it does. For example, when Lyft initially started, it offered ride sharing opportunities, where customers could ride with others at a cheaper rate. Lyft also allows customers to tip the drivers via their interface. Uber does not have this option. Since Lyft's prime competitor is Uber, the company appears to want to put as much distance between their similarities as possible with these options.

In an article by Laura Sydell of NPR, it states that more than 3/4ths of the drivers of Lyft state that they enjoy the experience more than those who work as Uber drivers. Moreover, they make more. Of the drivers surveyed, where most of them made roughly $16 per hour driving for Uber, while those who drove Lyft made at least $2-3 more per hour (p.1). This suggests that Lyft thought out their branding much more than Uber did in terms of distinguishing itself. Many of the concepts that Lyft proposed and executed at the onset of their emergence in the marketplace, Uber has since adopted many of the ideas that Lyft did as they were starting to lose customers to Lyft. Still, this does not mean that Lyft is much more effective in its branding than Uber in how it displayed itself toward consumers.

Oreo’s “Wonderfilled” Campaign Brands the Cookie as a Whimsical Treat

There is something fun, engaging, and innovative about Oreo’s “Wonderfilled” campaign. The campaign initially started in 2013 with several different animated advertising spots to celebrate the brand's 100th birthday. It has evolved into a concept that seemingly was meant to be a one-time campaign, into new ads that air in 2017. Each advertisement features a song by the band, Owl City, and is either 30, 60, or 90 seconds. The song is a variation on the initially titled, "Wonderfilled Anthem." The campaign is effective because it brings the Oreo brand to life. While cookies have always been popular and so has the brand, the use of color and a musical aspect being illustrated into the advertisements allows for new customers and loyal ones to experience the brand through fresh eyes. The theme captures the attention of the viewer immediately and is extremely catchy and memorable. The company arguably sought and continues to seek to make the cookie as whimsical as it can with multiple variations of the anthem being featured across several ad spots. It is an excellent PR move that successfully brightened up the brand amidst an array of other cookie options, while simultaneously showing why it has existed for 100 years. The campaign brands Oreo as a quirky cookie that will delight people of all ages for years to come. It is perhaps the best advertising campaign to emerge in years surrounding a dessert such as a cookie.

Watch one of the Oreo “Wonderfilled” ads below:

References

Lyft. (2017). Retrieved  from https://www.lyft.com/

OREO Wonderfilled Anthem (:30) [Video file]. (2013). Retrieved from https://www.youtube.com/watch?v=V1-qbHbuNBU

Rohde, J. (2016, July 23). Guardians of the Galaxy – Mission: BREAKOUT! Coming to Disney California Adventure Park Summer 2017. Retrieved  from DisneyParks website: https://disneyparks.disney.go.com/blog/2016/07/guardians-of-the-galaxy-mission-breakout-coming-to-disney-california-adventure-park-summer-2017/?CMP=SOC-FBPAGE20160724024800

Sydell, L. (2017, January 21). Survey Finds Lyft Drivers Happier Than Uber, Though Pay Has Declined. Retrieved  from NPR website: http://www.npr.org/sections/alltechconsidered/2017/01/21/510479642/survey-finds-lyft-drivers-happier-than-uber-though-pay-has-declined

[snydergurl]

What if I gave an Oreo to you

[heyitsanythingandeverything]

This is one of my all time favorite commercials.I love it so much..

[complicatedswirls]

Parody

Wonder if I gave a chocolate cake To a greaser with a stomach ache? Would he cough and roll in bed? Or would he laugh in joy instead?

[humblegoat]

AND SUDDENLY I'M NOT SO SAD ANYMORE

[pablolf]

Oreo TV Commercial, 'Wonderfilled Anthem' Song by Owl City (por TvAdsCommercial2013)

[awkwardlycuteguys]

Download the full song. [x]