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dalanmendonca · 6 years ago

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Decadence & The End

Snap back to reality

So this was the final term and things started with a bang. I used the term break to go on a trip to Rajasthan.This was my first proper ISB trip. I’m a complete laggard in this matter. A lot people travelled the surrounding hillscapes like there’s no tomorrow, before placements and much more after placements. I loved campus a bit too much and didn’t want the (apparent) hassle of travelling. Rajasthan was warm and fun. It was a new experience visiting forts and palaces, seeing old weapons and finding out that the Rajas smoked a lot of hash! A Desert Safari and tent stays in Jaisalmer were fun too. The warm(er) weather was good break from the chills of Mohali. And soon I was back.

On the academic front things were as cool as they could be. Over-loading on courses earlier meant that I had to study only 3 courses and had plenty of time for socialising, fun and … co-ordinating my marriage!

My courses for Term 8 were ENVC (Entrepreneurship and Venture Capital), MFIN (Micro-Finance) and MKAN (Marketing Analytics).

ENVC was about the world of startups and venture capital. It was taught by Professor Francis Kim who is a former (successful!) entrepreneur and covered both sides of the table; we learned how to value a startup company and also about what kind of ideas succeed and what it takes to be an entrepreneur. The most amazing (and useful) part of the course was the simulation. Many academic courses use a simulation to show you how markets evolve, and how a manager has to respond. These are usually computer-based simulations, so they don’t feel all that real. In ENVC, the professor divided the class into 24 teams, 8 of these were VCs and 16 were ENs (entrepreneurs). All the entrepreneurs competed in the same market (“Edtech in India”). Every class entrepreneurs would present to VCs and half of them would get eliminated. Watching the simulation progress and observing the economic + human dynamics play out was a real treat. Initially, all but a few teams had over-lapping ideas. As rounds progressed and teams observed who died/survived, they started learning from each other and incorporating each others ideas. Every VC had 15 sticks to invest. As expected from economics, one team (mine! 😉)got a disproportionate share of the total funding in accordance with a power law distribution. Politics played a huge role too! Many couples put themselves into complementary EN-VC pairs; so that they could support each other! People called upon friendships and other niceties to get funded; objective judgement RIP. It was a faithul simulation of the ugly truth that is human life.

MFIN was about a still emerging branch of the finance that deals with facilitating the development of the poor/not-so-well-off. Here are the core ideas: To make people well-off we want to give them income sources, the simplest of these is running a small business. To start that business requires some inputs/capital. These inputs are beyond the means of these folks (else they would’ve started these businesses already!). So we can just lend money to these folks, right? Wrong. All of lending works on the idea of collateral, the poor being poor don’t have any collateral in the first place! All is not lost, this challenge has been confronted head-on by social entreprenuers, most notably Mohammad Yunus of Grameen Bank in Bangladesh and replicated in many countries world over. Their weapon of choice is group lending, where you start by lending to a group of people who keep each other from defaulting. Initial loans are small and grow with time. Because these banks can’t take the easy (and impersonal) way out when it comes to lending, banks like Grameen Bank have innovated on multiple fronts to make finance accessible to a whole new section of society. For example, repayment happens daily/weekly (as opposed to monthly) as this keeps the borrower engaged and aware of their loan. Loan repayment is a social process done in front of a group, thus adding social pressure to avoid shirking on a loan repayment; some wonderful uses of human psychology these are. Grameen Bank is the posterchild of the microlending/microfinance movement and a huge chunk of the economic and social development of Bangladesh has been attributed to it. An interesting concept I encountered was the double bottom--line (we measure only the financial impact of a business, business should also evaluate their social bottom-line and their impact on society). The course was taught by Shamika Ravi, who is a fantastic teacher (and a member of the Prime Ministers Economic Advisory Council); I really felt like I was understanding the core economic concepts as their immediate applications throughout the class.

Finally there was MKAN. MKAN was using the now available glut of data to apply age-old marketing principles of Segment, Target, Position. We used the now classic tools of clustering, regression, etc to do everything from segment customers to predict sales. The course was a good blend of hands-on tool driving while keeping marketing principles in mind. The classes happened at 8 AM in the morning, and hence I scarcely have much to say about this course. That wraps up the acads front.

Offer letters started pouring in for a few people with proactive companies. The gym was finally a thing for me. Some attempts were made in a bid to get skinny before the wedding. The attempts weren’t very successful. However, I’m glad that I got rid of my unfamiliarity anxiety about the gym. One of my reasons for not going to the gym is that I just don’t know what to do there, fortunately the ISB gym has two full-time trainers available 24x7 to guide you. It was my first honest attempt at gyming after trying in the 11th standard, and I’m now comfortable doing basic weights and using the machines. ISL continued its march in March (shitty line, I know). I remained blissfully ignorant.

Yearbook awkwardness continued. People scoured the land for places to get their yearbook photo clicked. Some people came with highly representative ones. It was also time to write yearbook testimonials for people. You had to nominate 3-4 of your friends to collectively write one testimonial for you. Here is where your true friends were revealed! This became just another group assignment with 1-2 people leading the charge for every testimonial.

CS and AoE sessions: A small segment of brave laptop warriors rekindled the joys of multiplayer games. And given the amount of free time available, a lot of kindling happened until the the wee hours of the night. I earnestly tried to join the fun by watching AoE tutorials, but then AoE on my PC kept crashing. And then I was like, why isn’t this in a browser?

SLC calendar

The Student Life Council went into beast mode, driving a ton of events on campus.

These events covered everything from Food fetes (like a giant potluck) to SV wars (which was basically student housing buildings competing to see who can throw the best party). The Food fete really brought the campus together, with everyone either cooking or helping or eating! The dishes students cooked up turned out to be better than expected – not everyone is an amateur in the cooking domain!

This period being a sort of end-of-days, for us all meant that people were extremely enthusiastic about partying. The winter had started relenting a little and spirits were uplifted. SV wars and the usual birthday parties that happen on campus meant that there was a party every other day, but you couldn’t say no to the next party because this was the last time this would happen.

Which brings us to the most epic party after all the other parties. Holi! The Holi was lit and was the best party I’ve attended in my life. The SLC provided gulal and pichkaris and a giant inflated swimming pool and a DJ and a raindance area. In addition, there was bhaang-laden thandai and bhaang-laden bhajias. It was a warm(er) day compared to others. People were excited and in good spirts, going about throwing colour on friends, enemies, everyone. Then throwing friends, enemies, everyone into the inflated swimming pool. Then dancing and losing their shit after having bhaang. The post-holi post-bhaang time warp in which I struggled to get back to my room and ended up bathing for what seemed like an eternity is something I will never forget.

This concluded formal student life on campus, … or did it?

D-week

The conclusion of ISB life happens through two events - one formal and one informal. The formal one is of course graduation day – the hat toss, the tassel turning, the address to the graduating students by the guest of honour, etc. The informal one, unique to ISB, is what we call D-week, short for De-orientation week, the evil twin of O-week, that happened at the start of the year. Feeling the need to make the final week of ISB life super-duper-ultra-goddamn fun, I joined the D-week team to plan some events.

The D-week happens after ISBs academic session has wrapped up i.e. after the last exam has been written and before the graduation ceremony. Students officially have nothing to do, which adds to the pressure of planning some nice long events. Obviously, students are also free to leave campus and travel around, so making the events awesome and crowd-pulling becomes a must.

This D-week we had a game night, a “hotbox” party, a stand-up performance along with a roast of the GSB, a sundowner party, paintball, sufi night, an awards night along with a prom (the last party). The last event was the distribution and signing of yearbooks.

The events where I contributed to the most were the standup/roast and the awards night.

I gave the longest standup performance of my life (and emerging comedic career), lasting more than 20 minutes. I cracked jokes on every aspect of ISB life and proceeded to crack a few general ones. The auditorium was FULL, as the entire batch had turned up. It was my honour (and pleasure) to entertain these folks laugh; they laughed, a lot, which was a very inspiring and proud moment for me. Fortunately, this time the performance was recorded (by multiple people!).

Me and a handful more folks planned the awards and content for the awards. The winners were decided by live public voting which made the event really fun; thus the winners were a surprise to us too. Lots of controversial awards were given out. To add to the fun, we played jingles related to every award when the winners came on stage, adding to the cheery vibe of the vibe of the evening.

All D-week events were accompanied by some party or the other. I didn’t partake much in the daily drinking, however I did partake hugely in the daily eating. It was such a tough choice between indulging in end-of-days hedonism & trying to get in shape for my wedding. Both sides had a strong case.

On the last day, students gathered in “The Hub”, a small lawn in front of our main building to collect and sign yearbooks. This was fun few hours, writing messages to each other and recollecting memories. With this informal student life at ended.

Graduation

Graduation was a moderately long drawn out affair. Over the course of two days, we had a rehearsal of the graduation, “The Deans Dinner”, the ISB award ceremony, the official graduation ceremony followed by the Deans lunch.

For starters, it was complicated to wear graduation robes. While it’s fun to look like you’re in Harry Potter, wearing a gown is moderately difficult, especially the ISB gowns which have multiple moving parts. I’ve graduated before and it wasn’t so difficult :P. Also, ISB follows the tradition of turning the tassel - when you receive your degree, you turn your tassel from the right side of your hat (“mortarboard”) to the left indicating your successful graduation.

After the rehearsal we had the batch photo clicked followed quickly by the official ISB awards night. I am happy to state that I won awards for winning competitions, being a torchbearer (i.e contributing to student life + the brand of ISB) and finally also won a giant gold trophy for best club. Winning best club was thrilling to say the least. Just before the awards night could start, my Mom who was travelling all the way from Bombay arrived, coincidence? divine providence?

The awards night was followed by the Deans dinner where only the elite (like Deans listers, Club presidents, etc.) were invited. Yours truly was invited too, and he watched the awkwardness of socialising unfold for the umpteenth time.

That was it for pre-events. As I had dinner that evening, it was with my mother instead of the usual coterie of friends/students, it really started to sink in that things were coming to a close, whether I was transformed or not, a whole year had passed by. A year quite different from those before it.

I dropped my mom off and wished her goodnight. Tomorrow was going to be a momentous day.

Graduation day started early with breakfast opening at 7. Me being an eternal early bird, arrived promptly at 7. Then came the … waiting, students, who were all gown-ed up, waited in the academic block in a neat line so they could walk in a procession into the convocation hall. The convocation hall was a newly setup airplane hangar-like structure on the lawns. After a long wait that involved lots of photo sessions and false starts, some orchestral music was played and we all went into the hall in a glorious procession. An invocation was sung, our GSB president gave a speech followed by a few more addresses. We were told that our placements had been the best ever, and thus we were a great batch (Thanks!). The guest of honour gave a really boring and uninspiring speech, lots of people slept off or got busy on their phones. This was followed by announcements of the best professor, best academic associate. Finally we came to the graduation, students were called on stage one by one, in alphabetical order, except for those who received any sort of ISB honours, they went on stage first. My row got up all together, I waited for my moment, my name was called, I walked towards the center of the stage, shook hands with everyone present, grabbed my degree, looked at the camera, smiled, click, and walked out. As I walked out, I remembered to turn my tassel and officially become a graduate. Ah! Long journey. Then I sat as the degree disbursal wrapped. Finally, we all stood up, did a royal hat toss, smiled, laughed, cheered and walked out of the hall as graduates together. It was a fun ceremony. Then there was my favourite part, lunch

Since I had a plane to catch from Delhi, for which I had to take a 4-5 hour cab ride, I was in a rush! There was sadly no time for pleasantries and ooh-aahing. I wrapped up all my exit formalities, packed my bags a proper and took one last look at ISB, a place and people that I did indeed feel a little fonder towards.

This was the end. Of one sort.

I had come here with few expectations, for me B-school was just a brand and a network, these benefits come to after you graduate, I thought (back then) that this was mostly not relevant, I just had to get through it. But I was in for a lot of surprises, mostly pleasant. Apart from discovering news branches of knowledge, made new friends and newer perspectives, headed a club, won competitions and honours (in a far cry from my undergraduate days), tried standup comedy, gotten a kickass job and more. It felt like an eventful and significant year had gone by.

The transition from student to alumnus is most stark when you turn in your student ID card and receive your new Alumni ID card, it is precisely when the feeling of “shit, it’s really over” sinks into you. I wasn’t too emotional as I left, I had come prepared for this end. Back in Bombay, when I was packing for ISB, I packed quite lightly knowing that this was just a year, a temporary stay; and I could also save myself a lot of effort in moving stuff around. My past self had seen my future self which was now my present self and done it a favour! Cool, right?

The fun wasn’t over. Members of the drama club got together and gave every student leaving the campus a proper tear-filled and emotional vidaai; while I left early and couldn’t get one, it was a very sweet gesture.

But there was no time to be chill, my wedding and honeymoon were oncoming!

And so ended #LifeAtISB

#lifeatisb #journal #endings

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ekresubs · 8 years ago

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Before you ask: why aren't I talking more about k---?

Before any of you asks why I barely mention k----, it's because, unlike t----, k---- benefits from people talking about her blog. It has been brought to my attention that she most likely earns from clicks and visits to her page/blog, which I suspect is why she is inserting herself into this drama when, other than two ask responses, all I've been talking about is t----, and not her for that very reason. That's my speculation based on what others told me, so take it with a grain of salt.

Now, earning money on your blog isn't an inherently terrible thing, but it makes me very leery when it's done by a fan translator who should not financially benefit from volunteering free translations.

I mean, I could easily earn money for the rips I share by inserting adfly links and split the profit with the original ripper who bought the BDs, but that sounds pretty sketchy, don't you think? It's also the same with streaming sites and fanblogs.

But I want to support k--- so she can get more resources for us! Then suit yourself. I can't very well stop you from doing what you want, yeah?

How do I avoid accidentally giving click money to k---- and other similar blogs? Use an archive site (archive.us should work) or an ad-blocking browser like Brave.

Where is the k--- exposé? I currently don't have the time to collate all the data and do it at the moment. With my finals, a bar oath-taking that I need to attend, and a celebratory party to prepare, the k---- exposé is at the bottom of my priority list. If any of you want to do it, feel free to do so and submit/send the link to me so I can reblog it. If you need help doing it, message me and I can forward the screenshots and archive pages that people have been sending to me for that purpose.

#re exposé #yuri on ice translations #yuri on ice mistranslations #asks

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johnattaway · 5 years ago

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robertbryantblog · 5 years ago

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quickclickhosting · 5 years ago

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technicalsolutions88 · 6 years ago

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A ruling in late October against a little known French adtech firm that popped up on the national data watchdog’s website earlier this month, is causing ripples of excitement to run through privacy watchers in Europe who believe it signals the beginning of the end for creepy online ads.

The excitement is palpable.

Impressively so, given the dry CNIL decision against mobile ‘demand side platform’, Vectaury, was only published in the regulator’s native dense French legalese.

Here is the bombshell though: Consent through the @IABEurope framework is inherently invalid. Not because of a technical detail. Not because of an implementation aspect that could be fixed. No. You cannot pass consent to another controller through a contractual relationship. BOOM pic.twitter.com/xMlNHJTKwl

— Robin Berjon (@robinberjon) November 16, 2018

Digital advertising trade press AdExchanger picked up on the decision yesterday.

Here’s the killer paragraph from CNIL’s ruling — translated into “rough English” by my TC colleague Romain Dillet:

The requirement based on the article 7 above-mentioned isn’t fulfilled with a contractual clause that guarantees validly collected initial consent. The company VECTAURY should be able to show, for all data that it is processing, the validity of the expressed consent.

In plainer English this is being interpreted by data experts as the regulator stating that consent to processing personal data cannot be gained through a framework arrangement which bundles a number of uses behind a single ‘I agree’ button that, when clicked, passes consent to partners via a contractual relationship.

CNIL’s decision suggests that bundling consent to partner processing in a contract is not, in and of itself, valid consent under the European Union’s General Data Protection Regulation (GDPR) framework.

Consent under this regime must be specific, informed and freely given. It says as much in the text of GDPR.

But now, on top of that, the CNIL’s ruling suggests a data controller has to be able to demonstrate the validity of the consent — so cannot simply tuck consent inside a contractual ‘carpet bag’ that gets passed around to everyone else in their chain as soon as the user clicks ‘I agree’.

This is important because many widely used digital advertising consent frameworks rolled out to websites in Europe this year — in claimed compliance with GDPR — are using a contractual route to obtain consent, and bundling partner processing behind often hideously labyrinthine consent flows.

The experience for web users in the EU right now is not great. But it could be leading to a much better Internet down the road.

Where’s the consent for partner processing?

Even on a surface level the current crop of confusing consent mazes look problematic.

But the CNIL ruling suggests there are deeper and more structural problems lurking and embedded within. And as regulators dig in and start to unpick adtech contradictions it could force a change of mindset across the entire ecosystem.

As ever, when talking about consent and online ads the overarching point to remember is that no consumer given a genuine full disclosure about what’s being done with their personal data in the name of behavioral advertising would freely consent to personal details being hawked and traded across the web just so a bunch of third parties can bag a profit share.

This is why, despite GDPR being in force (since May 25), there is still so many tortuously confusing ‘consent flows’ in play.

The long-standing online T&Cs trick of obfuscating and socially engineering consent remains an unfortunately standard playbook. But, less than six months into GDPR we’re still very much in a ‘phoney war’ phase. More regulatory rulings are needed to lay down the rules by actually enforcing the law.

And CNIL’s recent activity suggests more to come.

In the Vectaury case, the mobile ad firm used a template framework for its consent flow that had been created by industry trade association and standards body, IAB Europe.

It did make some of its own choices, using its own wording on an initial consent screen and pre-ticking the purposes (another big GDPR no-no). But the bundling of data purposes behind a single opt in/out button is the core IAB Europe design. So CNIL’s ruling suggests there could be trouble ahead for other users of the template.

IAB Europe’s CEO, Townsend Feehan, told us it’s working on a statement reaction to the CNIL decision but suggested Vectaury fell foul of the regulator because it may not have implemented the “Transparency & Consent Framework-compliant” consent management platform (CMP) framework — as it’s tortuously known — correctly.

So either “the ‘CMP’ that they implemented did not align to our Policies, or choices they could have made in the implementation of their CMP that would have facilitated compliance with the GDPR were not made”, she suggested to us via email.

Though that sidesteps the contractual crux point that’s really exciting privacy advocates — and making them point to the CNIL as having slammed the first of many unbolted doors.

The French watchdog has made a handful of other decisions in recent months also involving geolocation-harvesting adtech firms, and also for processing data without consent.

So regulatory activity on the GDPR+adtech front has been ticking up.

Its decision to publish these rulings suggests it has wider concerns about the scale and privacy risks of current programmatic ad practices in the mobile space than can be attached to any single player.

So the suggestion is that just publishing the rulings looks intended to put the industry on notice…

The decision also notes that the @CNIL is openly using this to inform not just the company in question but whole ecosystem, including adtech of course but also app makers who embed ads and marketers who use them. You're all on notice!

— Robin Berjon (@robinberjon) November 16, 2018

Meanwhile adtech giant Google has also made itself unpopular with publisher ‘partners’ over its approach to GDPR by forcing them to collect consent on its behalf. And in May a group of European and international publishers complained that Google was imposing unfair terms on them.

The CNIL decision could sharpen that complaint too — raising questions over whether audits of publishers that Google said it would carry out will be enough for the arrangement to pass regulatory muster.

This rules the @IABEurope out as an option, but more than that: @Google forced publishers to collect consent on its behalf for advertising profiling. They have said that they will audit that publishers do it right — but will auditing be enough?

— Robin Berjon (@robinberjon) November 16, 2018

For a demand-side platform like Vectaury, which was acting on behalf of more than 32,000 partner mobile apps with user eyeballs to trade for ad cash, achieving GDPR compliance would mean either asking users for genuine consent and/or having a very large number of contracts that it’s doing actual due diligence on.

Yet Google is orders of magnitude more massive of course.

The Vectaury file gives us a fascinating little glimpse into adtech ‘business as usual’. Business which also wasn’t, in the regulator’s view, legal.

The firm was harvesting a bunch of personal data (including people’s location and device IDs) on its partners’ mobile users via an SDK embedded in their apps, and receiving bids for these users’ eyeballs via another standard piece of the programmatic advertising pipe — ad exchanges and supply side platforms — which also get passed personal data so they can broadcast it widely via the online ad world’s real time bidding (RTB) system. That’s to solicit potential advertisers’ bids for the attention of the individual app user… The wider the personal data gets spread, the more potential ad bids.

That scale is how programmatic works. It also looks horrible from a GDPR ‘privacy by design and default’ standpoint.

The sprawling process of programmatic explains the very long list of ‘partners’ nested non-transparently behind the average publisher’s online consent flow. The industry, as it is shaped now, literally trades on personal data.

So if the consent rug it’s been squatting on for years suddenly gets ripped out from underneath it there would need to be radical reshaping of ad targeting practices to avoid trampling on EU citizens’ fundamental right.

GDPR’s really big change was supersized fines. So ignoring the law would get very expensive.

Oh hai real time bidding!

In Vectaury’s case CNIL discovered the company was holding the personal data of a staggering 67.6 million people when it conducted an on-site inspection of the company in April 2018.

That already sounds like A LOT of data for a small mobile adtech player. Yet it might actually have been a tiny fraction of the personal data the company was routinely handling — given that Vectaury’s own website claims 70% of collected data is not stored.

In the decision there was no fine but CNIL ordered the firm to delete all data it had not already deleted (having judged collection illegal given consent was not valid); and to stop processing data without consent.

But given the personal-data-based hinge of current-gen programmatic adtech that essentially looks like an order to go out of business. (Or at least out of that business.)

And now we come to another interesting GDPR adtech complaint that’s not yet been ruled on by the two DPAs in question (Ireland and the UK) — but which looks even more compelling in light of the CNIL Vectaury decision because it picks at the adtech scab even more daringly.

Filed last month with the Irish Data Protection Commission and the UK’s ICO, this adtech complaint — the work of three individuals, Johnny Ryan of private web browser Brave; Jim Killock, exec director of digital and civil rights group, the Open Rights Group; and University College London data protection researcher, Michael Veale — targets the RTB system itself.

Here’s how Ryan, Killock and Veale summarized the complaint when they announced it last month:

Every time a person visits a website and is shown a “behavioural” ad on a website, intimate personal data that describes each visitor, and what they are watching online, is broadcast to tens or hundreds of companies. Advertising technology companies broadcast these data widely in order to solicit potential advertisers’ bids for the attention of the specific individual visiting the website.

A data breach occurs because this broadcast, known as an “bid request” in the online industry, fails to protect these intimate data against unauthorized access. Under the GDPR this is unlawful.

The GDPR, Article 5, paragraph 1, point f, requires that personal data be “processed in a manner that ensures appropriate security of the personal data, including protection against unauthorised or unlawful processing and against accidental loss.” If you can not protect data in this way, then the GDPR says you can not process the data.

Ryan tells TechCrunch that the crux of the complaint is not related to the legal basis of the data sharing but rather focuses on the processing itself — arguing “that it itself is not adequately secure… that they’re aren’t adequate controls”.

Though he says there’s a consent element too, and so sees the CNIL ruling bolstering the RTB complaint. (On that keep in mind that CNIL judged Vectaury should not have been holding the RTB data of 67.6M people because it did not have valid consent.)

“We do pick up on the issue of consent in the complaint. And this particular CNIL decision has a bearing on both of those issues,” he argues. “It demonstrates in a concrete example that involved investigators going into physical premises and checking the machines — it demonstrates that even one small company was receiving tens of millions of people’s personal data in this illegal way.

“So the breach is very real. And it demonstrates that it’s not unreasonable to suggest that the consent is meaningless in any case.”

Reaching for a handy visual explainer, he continues: “If I leave a briefcase full of personal data in the middle of Charing Cross station at 11am and it’s really busy that’s a breach. That would have been a breach back in the 1970s. If my business model is to drive up to Charing Cross station with a dump-truck and dump briefcases onto the street at 11am in the full knowledge that my business partners will all scramble around and try and grab them — and then to turn up at 11.01am and do the same thing. And then 11.02am. And every microsecond in between. That’s still a fucking data breach!

“It doesn’t matter if you think you’ve consent or anything else. You have to [comply with GDPR Article 5, paragraph 1, point f] in order to even be able to ask for a legal basis. There are plenty of other problems but that’s the biggest one that we highlighted. That’s our reason for saying this is a breach.”

“Now what CNIL has said is this company, Vectaury, was processing personal data that it did not lawfully have — and it got them through RTB,” he adds, spelling the point out. “So back to the GDPR — GDPR is saying you can’t process data in a way that doesn’t ensure protection against unauthorized or unlawful processing.”

In other words, RTB as a funnel for processing personal data looks to be on inherently shaky ground because it’s inherently putting all this personal data out there and at risk…

What’s bad for data brokers…

In another loop back, Ryan says the regulators have been in touch since their RTB complaint was filed to invite them to submit more information.

He says the CNIL Vectaury decision will be incorporated into further submissions, predicting: “This is going to be bounced around multiple regulators.”

The trio is keen to generate extra bounce by working with NGOs to enlist other individuals to file similar complaints in other EU Member States — to make the action a pan-European push, just like programmatic advertising itself.

“We now have the opportunity to connect our complaint with the excellent work that Privacy International has done, showing where these data end up, and with the excellent work that CNIL has done showing exactly how this actually applies. And this decision from CNIL takes, essentially my report that went with our complaint and shows exactly how that applies in the real world,” he continues.

“I was writing in the abstract — CNIL has now made a decision that is very much not in the abstract, it’s in the real world affecting millions of people… This will be a European-wide complaint.”

But what does programmatic advertising that doesn’t entail trading on people’s grubbily obtained personal data actually look like? If there were no personal data in bid requests Ryan believes quite a few things would happen. Such as, for e.g., the demise of clickbait.

“There would be no way to take your TechCrunch audience and buy it cheaper on some shitty website. There would be no more of that arbitrage stuff. Clickbait would die! All that nasty stuff would go away,” he suggests.

(And, well, full disclosure: We are TechCrunch — so we can confirm that does sound really great to us!)

He also reckons ad values would go up. Which would also be good news for publishers. (“Because the only place you could buy the TechCrunch audience would be on TechCrunch — that’s a really big deal!”)

He even suggests ad fraud might shrink because the incentives would shift. Or at least they could so long as the “worthy” publishers that are able to survive in the new ad world order don’t end up being complicit with bot fraud anyway.

As it stands, publishers are being screwed between the twin plates of the dominant adtech plaforms (Google and Facebook), where they are having to give up a majority of their ad revenue — leaving the media industry with a shrinking slice of ad revenues (that can be as lean as ~30%).

That then has a knock on impact on funding newsrooms and quality journalism. And, well, on the wider web too — given all the weird incentives that operate in today’s big tech social media platform dominated Internet.

While a privacy-sucking programmatic monster is something only shadowy background data brokers that lack any meaningful relationships with the people whose data they’re feeding the beast could truly love.

And, well, Google and Facebook.

Ryan’s view is that the reason an adtech duopoly exists boils down to the “audience leakage” being enabled by RTB. Leakage which, in his view, also isn’t compliant with EU privacy laws.

He reckons the fix for this problem is equally simple: Keep doing RTB but without any personal data.

A real-time ad bidding system that’s been stripped of personal data does not mean no targeted ads. It could still support ad targeting based on real-time factors such as an approximate location (say to a city region) and/or generic and aggregated data.

Crucially it would not use unique identifiers that enable linking ad bids to a individual’s entire digital footprint and bid request history — as is the case now. Which essentially translates into: RIP privacy rights.

Ryan argues that RTB without personal data would still offer plenty of “value” to advertisers — who could still reach people based on general locations and via real-time interests. (It’s a model that sounds much like what privacy search engine DuckDuckGo is doing, and also been growing.)

The really big problem, though, is turning the behavioral ad tanker around. Given that the ecosystem is embedded, even as the duopoly milks it.

That’s also why Ryan is so hopeful now, though, having parsed the CNIL decision.

His reading is regulators will play a decisive role in pushing the ad industry’s trigger — and force through much-needed change in their targeting behavior.

“Unless the entire industry moves together, no one can be the first to remove personal data from bid requests but if the regulators step in in a big way… and say you’re all going to go out of business if you keep putting personal data into bid requests then everyone will come together — like the music industry was forced to eventually, under Steve Jobs,” he argues. “Everyone can together decide on a new short term disadvantageous but long term highly advantageous change.”

Of course such a radical reshaping is not going to happen overnight. Regulatory triggers tend to be slow motion unfoldings at the best of times. You also have to factor in the inexorable legal challenges.

But look closely and you’ll see both momentum massing behind privacy — and regulatory writing on the wall.

“Are we going to see programmatic forced to be non-personal and therefore better for every single citizen of the world (except, say, if they work for a data broker),” adds Ryan, posing his own concluding question.”Will that massive change, which will help society and the web… will that change happen before Christmas? No. But it’s worth working on. And it’s going to take some time

“It could be two years from now that we have the finality. But a finality there will be. Detroit was only able to fight against regulation for so long. It does come.”

Who’d have though ‘taking back control’ could ever sound so good?

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sheminecrafts · 6 years ago

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How a small French privacy ruling could remake adtech for good