#willemverbeek

[elizabethmelissaong]

CRITICAL THINKING B

Week 12 : Question 2 Tradition / Lineages

Yes, I think my artistic vision statements are well thought out. It relates to my future goals and it is quite realistic. I really enjoyed the week 10 activity because it was really lovely to read my classmate's visions as well as write to them and getting back encouraging motivating comments was really sweet. Handwritten notes brings communication to another level to me the thoughts flow to your heart more and it is easier to express yourself in writing than in spoken words at times.

The reason why I chose this design work was because I really love the colors, patterns, and brand guide. The packaging design is in one box filled with four sections of yummy traditional snacks. The design really harmonizes modern and traditional India's rangoli patterns there is color contrast, positive and negative, different diverse patterns 5 by 5 speaking about the traditional foods from their origin, symmetrical balance, and constant layouts.

It is functional because once you open it there is a description about each snack and a welcoming Diwali candle in the background giving a sense of invitation to try the snacks which i feel if you have this in your house for celebrations guests would love the packaging as it's for sharing.

The product photography is really clean and direct. It brings out the delicious snacks and small background elements of flowers and gold cloth enhancing the space. In my artistic statement that I want to be a freelance photographer, I would like to try to do different projects to expand my knowledge and enjoy photographing in different genres be it creative portraits, products, events, weddings, fashion, or landscapes. When there are opportunities like that I would just go do it and try so that I gain experience, to know which I like to do or least.

Willem Verbeek is one of my favourite photographers who does landscape and portrait photography. He is based in Los Angeles, California. He has worked with major clients like Porsche, LA Times, The New Yorker, Push Magazine, Kodak, New Balance, Rolling Stone.

Which In my dreams, I hope to work with Kodak, Female, New balance, and many more.

After Willem's Porsche main collaboration project, he was surprised with a Porsche sports car for a road trip around Europe. In exchange he needed to photograph the car for them and the landscapes he found himself in, so it became like a secondary photography project.

Here are some of my favourite images he took of the car. The concept he did was a combination of scenic landscapes mixed with the car immersed in the landscape, Which tells the story of the road trip in this car.

Porsche is a brand filled with history, starting from 1948 till now. The evolution of their car designs especially the 911 has become an iconography which the name first appeared initially as the 901.

Willem's YouTube videos always impact and inspire me because I would feel in awe of his passion, motivation, and creative direction.

Word count: 500

References (MLA STYLE):

" My artistic vision statement " - date ... Elizabeth and classmates.

" Swaad Anusar - Diwali Box packaging design " - 7 Sept 2023 Riddhi A. Palande and Tushar Son

" Photographs from video : Porsche Gave me a Car... " - 13 Oct 2023 Willem Verbeek