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ganymedesclock · 7 years ago

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Per the next season, slightly concerned that the paladins are returning to Earth while strategically weakened – I’m a little worried that the Garrison might try to claim jurisdiction inappropriately or make the Alteans jump through hoops to retrieve their own intellectual property. That said, the fact that the Kogane parents didn’t contact the Garrison because they didn’t want to drag Earth into things – not because of worries about the Garrison itself – is reassuring. Maybe things will be fine?

The short answer is no, I’m pretty sure that the paladins are not going to have to fight the Garrison. I’m gonna break up my reasons for this.

Stated values of the Garrison itself

While we know relatively little of the Garrison’s infrastructure, the highest stated rank we’ve heard is Commander, of which we have two examples. These would be Commander Sam Holt, and Commander M. Iverson (presumably “Mitch”, like the writer he was named after)

These are examples of people that the Garrison has rewarded and given power as people with the right ideas, so suffice to say their values reflect the sentiments of the larger Garrison.

Here’s what we know about Iverson:

He and Shiro appear to have been fairly close. Both forego rank when speaking to or about each other (Iverson calls him “Shiro”, Shiro merely calls him “Iverson” when Sam is “Commander Holt”)

Explicitly, when training his students, Iverson emphasizes that the overall success of the team is more important than any individual victory (“And worst of all, the whole jump, they’re arguing with each other! Heck if you’re going to be this bad individually the least you can do is work as a team!”)

Chooses to enforce quarantine procedure over hearing out Shiro and puts the Garrison on lockdown / responds very significantly to an unknown crash near his facility. However, never once during breaking Shiro out does anyone shoot at Keith’s bike, even though we know the Garrison staff present is armed with guns.

Iverson is also specifically physically present during the quarantine, though this is likely beneath him, and talks to Shiro directly, telling him to calm down and that they’re just quarantining him. In the order to sedate Shiro, he explicitly says to do so until they know what “that thing” (the arm) is capable of.

Iverson’s response to the arm is vindicated by canon, which later reveals Shiro’s prosthetic is, in fact, a weapon and quite a dangerous one capable of harming both Shiro himself and those around him.

He punishes both Keith and Pidge for transgressions against Garrison privacy or faculty, but both times, does not punish as much as he could. Given we learn in s6e5 that Keith had multiple difficulties at the Garrison that Shiro had to vouch for, it’s very likely what led up to his expulsion was the final straw. However, Iverson still chooses to emphasize Keith as the best pilot in his class rather than as the local delinquent.

Uses the Kerberos mission as a cautionary tale, clearly emphasizing that it is vitally important for the next generation of explorers to be as prepared as possible and survive where their predecessors did not. In fact, emphasizes the survival of personnel exclusively- Iverson makes no particular comment about the success of the mission, and Lance, Hunk, and Pidge are shown to fail the simulator when the ship crashed, not because they failed any specific objective. This is in sharp contrast to the Empire, who is established in the same episode as explicitly discouraging its operatives from self-preserving, emphasizing instead that they prioritize their mission over their own lives.

Here’s what we know about Commander Holt:

He’s often quoted as emphasizing the possibility to do something amazing over being too afraid of what could go wrong- but is otherwise indicated to be a reasonably cautious individual.

He possesses a certain disregard for Garrison secrecy- at least, is willing to breach official barriers to talk to his kids about them. Doesn’t have issues hiding things from the Garrison but doesn’t suggest that this is out of any fear or distrust of his workplace.

He has a fairly high level of clearance, and thinks highly of his organization, to the point that he has no qualms encouraging Pidge and Matt to follow in his footsteps.

Eager to help and motivated largely by curiosity and fascination for the wider universe.

Highly intelligent, to the point that his intellect was valued by even the capturing empire, hence his being transferred to a specialized prison and “office job”.

A warm, friendly person, and possibly one Shiro greatly admired (Shiro’s Monsters And Mana character’s mentor resembles Sam Holt)

Had no doubt the Garrison would listen to and cooperate with him quickly when returning to Earth.

This last point aligns with other testimonies- Shiro kept attempting to talk to the Garrison employees and tell them they didn’t have time, and while he doesn’t regret acting on his own, we’ve seen that Shiro does not have qualms acting behind the back of people that he otherwise respects (see his operations in s5e2 and s5e4)

Keith’s father also encouraged Krolia, on multiple occasions, to speak to the Garrison well after he had developed considerable fondness and empathy for her, thus making it very unlikely he’d want to expose her to dangerous people. Likewise, Krolia’s rationale is that it would endanger the Garrison, not that it would endanger her position.

(That’s a pretty big deal if you consider almost everything in Krolia’s experience would tell her that military organizations supported by the main government are not to be trusted)

If we assume Keith’s father was a Garrison employee, and add him to the ranks of the Holts, Shiro, and Iverson, there’s a consistent thread that basically every single Garrison person we’ve spent time around has been established as an earnest, moral person.

Iverson is snappy and harsh, but in a show where one of its dearest and deepest-held morals is the Power of Friendship, that deep underlying virtue of the show is put in Iverson’s mouth first. His angriest criticism of Lance, Hunk, and Pidge is “forget the mission, forget the outside parameters, you need to stick up for each other and you need to stick together.” And Iverson’s proved right when we see Hunk, Pidge, and Lance (plus Keith) working together as a team, they get in, rescue Shiro, get out, and with Shiro’s help once he wakes up, get to the Blue Lion.

Sure, we don’t know much of the Garrison’s upper management, and they could be a bit of a wildcard... but the overwhelming message here is that the Garrison’s heart is in the right place. These are people you can trust to care about the right things, because their values, their ideals, are not only things our heroes can get behind, but the point where they disagree with the heroes is they’re more concerned with caution and preservation.

These are not the kind of people who are going to start shit with the Defender of the Universe when Earth might be in danger.

The Garrison doesn’t have a leg to stand on even if they were likely to

A good chunk of Voltron’s current forces are former Garrison cadets and personnel. However, Voltron itself is pretty unambiguously not Earth property. They’d be really hard-pressed to argue why they’re offending a foreign dignitary who has a lot more power and authority in the larger galactic community than they do- remember, Allura has a standing army at her beck and call, and while she wouldn’t leverage it against Earth, it’s going to be pretty obvious she’s not someone the Garrison can strong-arm.

And if they try to flex rank on the Earth paladins? Not going to work. Remember, these kids started out breaking quarantine to go find the Blue Lion. The Garrison already has a working model of what’s gonna happen if these people’s coworkers (in Shiro’s case) and instructors (in the other Earth paladins’ case) try to put their foot down and give them orders.

Shiro is a Garrison employee and they might have some grounds to direct him in that sense, but he’s also the Black Paladin, which gives him an obvious role and rank in the coalition’s forces- which is not under Earth’s jurisdiction. Earth hasn’t even properly joined the coalition yet and no matter the composition of the paladins, that’s not going to immediately give Earth a major role compared to, say, Olkarion which is far more entrenched as a coalition capital.

Besides which... Earth doesn’t remotely have the infrastructure or the technology to flex against the paladins, against the Lions. Other continuities have done plots of the Garrison stealing the Lions for their own uses, but you have to understand in most other continuities, Earth is already a superpower in the galactic community with FTL travel, allies, and influence. VLD’s Earth is not in a position where they have the muscles to flex against even a single Lion. All of the technology they have was given to them by Sam Holt, who was sent home with the grace and assistance of Voltron and the Coalition. That’s not a position to spit on the Coalition from.

It would rapidly become a standoff of Shiro going “listen, we like you, we deeply respect you, and that’s the reason we don’t want to reduce you to pulp right now, which is where this standoff is gonna go, because I am basically driving a sentient alien superweapon and you guys have modified lunar rovers at best.”

Furthermore, even if the Garrison brass isn’t woven from quite the same moral fiber as Iverson and Sam Holt... that just means that their defenses aren’t going to be ironclad because we can at least count on the Garrison folk we know outright defying those more callous orders.

The Garrison is very likely going to have much toothier fish to fry than going after Voltron itself

Sendak’s still at large. Sendak’s already aired the idea, as far back as season 1, of going after Earth. And Sendak has also established a conspicuous track record of attacking people less out of tactical advantage and more in the interest of punishing them for resisting him.

It’s basically a given, at some point or another, Sendak is going to attack Earth. Even without him in the picture, part of the reason they sent Sam home was exactly what Allura said in s1e1:

“Earth is here. An attack on your planet is inevitable.”

Everybody’s been taking it as a given that the war is gonna come to Earth’s doorstep. The only question they have is when, and how much time they’ll have to prepare.

Now, it’s entirely possible we’re gonna see them pull a Dairugger/ Vehicle Voltron allusion out of it by having Earth mount a specialized combat fleet, but for the sake of drama (and the writers confessing they aren’t that attached to VV) it’s likely whatever Earth is planning won’t be ready for takeoff by the time trouble comes calling.

#voltron legendary defender #vld #Galaxy Garrison #season 6 #vld spoilers #readmore #Anonymous

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qubemagazine · 3 years ago

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New Post has been published on Qube Magazine

New Post has been published on https://www.qubeonline.co.uk/keeping-our-greenspaces-clean-and-safe/

Keeping our greenspaces clean and safe

NEWS FEATURES FIRE & SECURITY SUBMISSIONS RESOURCES

The nation fell back in love with its urban green spaces during the Covid pandemic – but, from discarded face masks to the fouling of lockdown puppies, keeping these spaces clean and safe is creating a massive burden for local authorities that simply do not have the funds.

Littering, dog fouling, spitting and public urination are all criminal offences subject to Fixed Penalty Notices (FPN), but inconsistent enforcement across the country over decades has eradicated standards of behaviour and complaints from the public continue to spiral. Yet small behavioural changes have a big impact: consistent, routine enforcement reduces littering. Awareness changes attitudes. Spaces stay cleaner, safer and more enjoyable for the community.

With growing awareness of the value of these green spaces to physical and mental health, how can local authorities break the cycle of littering and achieve an affordable solution to environmental crime enforcement? Dyl Kurpil, Managing Director, District Enforcement explains why outsourcing environmental crime enforcement can not only release a financial burden on local authorities but also achieve behavioural change that delivers tangible community benefits.

Green Space is Essential

The importance of urban green spaces has long been established. The first city park was created in Preston in 1833, swiftly followed by an array of spaces across towns and cities to improve the unhealthy lives of city dwellers. Over the past five decades acknowledgement of their importance to society, and as a result investment in these spaces, has steadily declined. Until the arrival of a global pandemic, when our parks became the only chance for outside exercise for huge numbers of people.

This uplift in awareness and usage also ties into more recent acceptance of the role of urban green space in improving physical and mental health, contributing to reducing crime and antisocial behaviour, encouraging community cohesion and environmental benefits, including clean air. With growing awareness of the value of rewilding and pollinator friendly habitats, local authorities are combining with voluntary groups to refocus on these vital resources.

Nevertheless, with UK local authorities facing a £3 billion budget deficit as the nation emerges from the pandemic, there is huge pressure on resources. How can a council prioritise clean green spaces? Yet, without proactive intervention littering, dog fouling and public urination will continue to undermine the safety and enjoyment of citizens.

Changing Behaviour

Littering is a criminal offence, although the swathes of litter and dog mess affecting our green spaces suggests that many individuals have no idea that every cigarette butt, piece of chewing gum or apple core they drop is criminal behaviour. People either don’t know or don’t care that if they are caught leaving an entire loaf of bread for the pigeons or the ducks, urinating in public or spitting – both of which pose significant risks to public health – they will be subject to a Fixed Penalty Notice (FPN) of up to £150.

Despite this, as the lack of consistency in issuing FPNs across the UK reveals, this is a difficult service for local authorities to provide both culturally and financially themselves. It is hard to manage and difficult to resource. The resultant ad hoc approach fails to achieve the education and awareness required to achieve behavioural change and, essentially, stop people littering.

The alternative is to outsource environmental compliance, a service that can be cost neutral for councils. Turning to a trusted third party, that is driven by a desire to improve the quality and cleanliness of green spaces, is not just about authorising the outsourcer to issue FPNs in the area. It is about embracing a service that combines compliance with education and awareness to drive behavioural change.

Proactive Community Resource

Changing attitudes is key. Outsourced litter officers are trained to engage with offenders as customers, explaining why they are receiving an FPN or, in some cases, just a warning. With the right approach from officers, the majority of individuals typically respond with apology, embarrassment or confusion – it is the minority who become defensive, dismissive or, at worse, aggressive. As a result, FPN compliance can be as high as 90%, with few individuals opting to take the case to the Magistrate’s Court where, more often than not, it is the word of a known enforcement officer that is believed.

The underpinning goal is to reduce littering, which is why education and awareness are fundamental tenets of successful enforcement. In addition to local community campaigns and signage, officers also work closely with litter picking volunteers and take part in litter picks. The areas patrolled by officers are also intelligence led, with the routes created based on feedback and complaints from volunteers and general public about incidents of litter and fouling.

In addition, officers will be proactive. If there is a spike in litter from a local fast food provider, for example, the officer will talk to the manager and suggest ways to improve customer behaviour, such as new signage and more bins. Feedback is also provided to the council, raising problems such as inadequate litter disposal options or the need for more frequent bin emptying.

Environmental Determinism

By joining up the entire process and working with the wider community, an outsourced litter enforcement service can not only provide the council with important additional revenue, including a proportion of FPNs issued, which can be reinvested in environmental services, but also drive measurable behavioural change.

Each individual change has a wider effect – the cleaner the space, the more likely people are to find a bin or take their rubbish home. When litter is everywhere, people feel less compunction about their behaviour. With the majority of FPNs issued to first time offenders – with limited numbers of repeat offenders – people’s behaviour changes fast. Each time a council can take a more robust, consistent approach to litter enforcement, overall levels of littering fall – not only in green spaces but everywhere, from the high street onwards.

By creating an environment where accidental or lazy littering is eradicated, the focus can shift towards the serious, repeat offenders – enforcement teams have the time and space to undertake the more complex investigations.

Conclusion

The difficulty for local authorities is making the move and deciding to trust a private sector outsource provider. This is where the attitude of the outsourcer is key. The company needs to be transparent about both processes and cost model. It needs to demonstrate that officers are not incentivised on the number of FPNs they issue, but that the business model stands up based on jointly agreed deliverables. And it needs to be part of the wider process of education, community engagement and taking a proactive approach to achieving behavioural change.

That change is long overdue. For too long the inconsistent strategies adopted by different local authorities have resulted in rising complaints about littering, dog fouling and fly tipping. Even at the beginning of the COVID-19 pandemic while some local authorities started to enforce FPNs for spitting due to the rapid spread of the virus, the approach was not consistent across the country.

Reliance is on dedicated teams of volunteer litter pickers. If the litter problem can be dealt with before it is dropped, our streets and our green spaces will be cleaner, healthier and more enjoyable for everyone. And the burden for cleaning and maintaining these invaluable spaces will also reduce. Behavioural change is key – and that can only be achieved through consistent enforcement of the law.

Keeping our greenspaces clean and safe

NEWS FEATURES FIRE & SECURITY SUBMISSIONS RESOURCES

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burnedtoasttuq · 4 years ago

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Group Task - Part 3

This will be the final submission for this journal. Our group has just finished our playtesting and the documentation for the final assignment in rapid succession so I’m going to write about both in this one post.

First of all, our playtesting more or less went as planned. We ended up organizing it so that each of us tested with 2 different people and recorded the footage so that we could take notes on it later on. This was more convenient than all of us having to meet together and conduct playtesting as a group, as our timetables didn’t really line up and we were just really struggling to work together cohesively over Discord call. Of course we got consent to record the playtesters, as we were only using the videos for our own personal notetaking.

The results were interesting. 3 of our playtesters enjoyed bullet hells, fitting our target demographic and they each had greater success getting through our game and enjoying our game than the others, meaning we have fit our target demographic quite well. There are still some issues with the game that have been recorded though. In particular, a big trend we saw was that all of our playtesters struggled to figure out the controls. This was a result of a few things. First of all, we didn’t have any tutorial to teach this, and secondly, the title screen used the mouse to navigate it, which is not used at all after that point. This meant that it took each player time to realise that they were using WASD and Spacebar. Some players didn’t even discover the Ultimate, which was assigned to the spacebard, and NONE of them discovered that you could perform a Focus which slowed down the player for precise movement using the Shift key. This lack of cohesion and major misdirection ended up being the biggest issue with the game. A lot of the playtesters also complained about difficulty, however, they were all the players who did not have any experience with bullet hells. While their feedback and information is still important, and if we were to improve our prototype going forward, we would consider their feedback equally, for this prototype we are happy with the difficulty level. Although, it could be introduced slower and more naturally. There isn’t much of a consistent difficulty curve as the player is more or less thrown everything at once. This would definitely need to be fixed. If this is done effectively, we could also afford to make the level much longer without making the player feel strapped for lives or Ultimates when they get to the boss, as the stage as a whole would end up being much more balanced and user friendly.

With regards to the playtesting process itself, it’s hard to comment on as we all weren’t around for eachothers’ playtests. While this was a potentially dangerous decision on my part as, ideally, each of us should have been supervised to make sure we were all conducting the test exactly the same way, it luckily ended up okay. While each of our playtesting notes vary in detail and length, the information contained within each paints a pretty clear picture of the playtesters’ opinions. The Survey in particular was very useful for this as the questions covered a lot of things that people may not have commented on during testing. During the writing, that data ended up being the most useful for me as it gave each playtester’s overall opinion on any particular aspect, rather than just what they were thinking at the time of testing. While both are important, with a difficult and potentially frustrating bullet hell game like ours, it’s important to get a tester’s opinion on the game after the playing phase, because it can be very easily swayed in the moment of play.

Speaking of the writing phase, that also went relatively smoothly. The resources provided to us on how to write a report like this were very useful for each of us personally, which was useful because many of the group members had managed their time poorly and were in a rush. As Project Manager, setting tasks for each person to complete by a deadline and no one completing them by then is certainly frustrating, but our lack of cohesion early on in the group task made me more prepared for this, with me creating multiple back up plans that included the possibility of team members being absent or busy. This meant that I ended up taking on more of the writing than first intended, but in general, the process ended up being quite smooth as a result. I don’t want to be too mean to my teammates though. In the end, I’m very happy with our finished product and they did work well most of the time, despite a somewhat tense atmosphere between us. They definitely know what they’re doing in their fields of interest and that is evident in our finished prototype.

If we were to continue working on our prototype, I’d definitely make us all meet up in-person during work time. In hindsight, online meetings don’t provide a good sense of person-to-person interaction with a lot of messages’ tones being misinterpreted and the overall frequency of talking makes asking questions and reaching out for help harder. I’d also like to focus more on planning ahead of time and having clear goals that need to be completed for each week. While I did set these for this assignment, I didn’t enforce them as much as I could have. And within a week or two of missed objectives, you already end up snowballing into uncertain territory where you will probably be scrambling to catch up before the deadline.

However, overall, this has been a very productive course. I feel like I’ve learned a lot about how much work and thought goes into each video game, even if they are short, as well as how hard it is to work in a team effectively. Obviously it has also demonstrated the importance of playtesting. One thing I noticed a lot during my own self reflection is that you, as a designer, can often think that what you made is fun, just because you enjoyed making it, when they very often isn’t the case. Players view your game through a very different lens than you do, so their constant feedback is important, and it’s vital that you get it unfiltered and uninhibited. And while testing with the right target demographic is important, it is also necessary that you test with people who aren’t in that demographic as they often will pick up on issues that perhaps those in the demographic are blind to out of habit or ignore in focus of the smaller details relating to the genre. With all of this new knowledge, I definitely feel a lot more confident going forward with game making, both at QUT and during my own free time as I definitely have a much better understanding of how I need to work on these games.

That’s all from me! Thanks for reading my blog. I hope it did a good job of portraying my thoughts on each of my games, and that you enjoyed reading. See you next time! 👋

#postmortem

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naturopathycanada · 5 years ago

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Naturopathy For Easing Anxiety

What is naturopathy?

It is feasible to utilize naturopathy for relieving anxiety Allow my beginning by informing you a little about naturopathy, as sadly most people aren't acquainted with this kind of corresponding medication. Naturopathy is a holistic strategy to western medicine: we listen to your signs, we consider your blood work, and we make use of the exact same terms as your GP would. Your General Practitioner will ask you WHAT your symptoms are, provide a name-- a medical diagnosis, and afterwards provide a treatment (typically, a tablet to deal with these signs and symptoms); a naturopath will go one action better by asking WHY.

I'll give you an instance: your head is battering, as well as you are really feeling sensitive to light. You may head off to your GP, who will listen to your issues, inform you that what you've obtained is a migraine, as well as provide you a painkiller to deal with the trouble. As a naturopath, I will use the medical diagnosis of migraine headache that you were given, yet I will certainly attempt and learn, along with you, why you're dealing with it (rest deprival, tension, hormone imbalance, food sensitivity, dehydration, too much high levels of caffeine consumption, and so on). We will certainly after that deal with treating the root cause of the issue, in order to prevent reoccurrence. A naturopath will normally deal with these concerns with a personally-tailored solution consisting of a dietary treatment, lifestyle modifications, herbal medication, supplements, Bach Blossom Remedies, as well as other all-natural treatments-- according to your requirements.

Naturopathy as well as anxiousness.

When it involves stress and anxiety, it can be stated that, broadly talking, the objective of a naturopathic treatment would certainly be to stop future anxiety attack, discover and also attend to the root cause of the anxiety, and deal tools to better take care of anxiety in the future.

A randomised controlled research study contrasted the efficiency of naturopathic like psychiatric therapy for symptoms of stress and anxiety. The naturopathic treatment included dietary coaching, deep breathing workouts, a multi-vitamin as well as a prep work made from a natural herb called Withania somnifera (referred to as ashwaganda). They found that after 8 weeks, the anxiety scores of individuals in the naturopathic care group decreased by 56.5% (compared with 30.5% in the conventional therapy team). They additionally experienced added enhancements in psychological wellness, concentration, fatigue social functioning, vitality, and also overall lifestyle.

As I claimed, from the naturopathic perspective there isn't truly a "one size fits all". There can be various reasons for anxiousness, including stress and anxiety, genetic personality, hormonal inequality, injury, personality, nutritional deficiencies, crucial illnesses, and so on, which must be dealt with on a private basis. Having stated that, there are absolutely a couple of points that will aid many people (as you can see from the research over): keeping a healthy diet that consists of enough B vitamins, omega 3 fatty acids, and also fresh whole foods can enhance the feature of the nerves, as well as assist the body handle stresses-- which may, over time, come to be a trigger for anxiety. Eating tiny meals at regular times of day, and rather frequently, can aid manage blood sugar degrees, relieving anxiousness. Obviously, determining as well as preventing foods which worsen your anxiousness, such as alcohol, high levels of caffeine, simple carbohydrates, and refined foods, is additionally crucial.

Foods you ought to be eating more of:

B vitamins, such as whole grains (quinoa, barley, rice, oats, and so on). vegetables (beans, peas and lentils), veggies (primarily dark leafy greens, sprouts and also origin veggies), and fruit.

Magnesium, such as dark leafy greens, beans, entire grains and also seeds.

Natural chemicals, which can act as an all-natural source of serotonin, tryptophan and also melatonin, such fruits, whole grains, seeds (pumpkin, sesame, sunflower and so on), fish, and also turkey.

Omega 3 fats, such as fish, flaxseeds, chia seeds, nuts, olive oil, etc

. Probiotics, such as pickles, sauerkraut, fermented foods, and also kefir or kombucha.

Anti-oxidants, minerals and vitamins, such as fruit and vegetables.

See to it you're consuming adequate water, as dehydration (even if moderate) can adversely impact your state of mind.

* Undoubtedly, if you have a sensitivity to any of the foods I have actually provided above you need to prevent them.

Adjustments to way of life

Way of living modifications to help ease anxiousness will include

Making sure good quality rest

Mental adjustments to aid develop hopefulness and also grow thankfulness

Finding out an ideal anxiety reduction strategy

Developing social support by growing great healthy and balanced connections

Producing behaviors of success

Many of my individuals discover that having a checklist of easy as well as basic tasks that they complete every day helps produce a feeling of ability as well as control. This helps reinforce them for any other task they locate tough.

Herbal medication

When it concerns organic medication, you should get in touch with a naturopath who can help recognize the best therapy for you. Please be specifically careful if you're taking medicine, as there may be interactions in between herbal medication as well as medicine. However, there are light types of natural medication that can help most people, such as natural teas. These are not likely to create negative effects but are still effective adequate to help. Natural teas that can minimize anxiety consist of chamomile, linden, lemon balm, verbena, lavender, and also passionflower.

Supplements

The very same point puts on supplements. I myself think that you should not take supplements unless you need them, as well as a healthy diet needs to offer you with all you require. At the same time, I will say that there are a few common nutritional shortages that may get worse stress and anxiety. You might think about attempting and also these consist of B vitamins, omega sixes, as well as magnesium. Lots of people may also locate a probiotic supplement very useful.

Just how does it all fit together

I'll offer you an instance of an everyday regimen that I built with a client in order to assist him manage his stress and anxiety condition:

07:00 Stand up (no striking the snooze button!), 10 minutes of meditation.

07:30 Organic medication formula. Morning meal: chamomile tea, muesli with fresh berries, big glass of water. Keep in mind to take blue-light obstructing glasses to workplace!

11:00 Snack time: blended nuts and an apple, big glass of water. Consume these on the bench outside if it's not raining (stairs not lift!).

13:30 Lunch: Salad with hen/ quinoa-- combined seeds covering, big glass of water.

16:00 Snack time: banana as well as mug of verbena tea with biscuit (home-made!), large glass of water. Mood Mint app.

19:30 Natural medication formula. Dinner: whole wheat pasta with lentil ragout/ large dish of soup with typical rye bread/ fish with prepared vegetables. Huge glass of water.

20:30 Cup of lemon balm tea, pudding treat with tart cherries or kiwi. Watch something pleased on television.

22:00 Turn off the web on your phone.

This patient, along with stress and anxiety, dealt with depression and had rather a gloomy outlook. So it was important to integrate things like time outside, mild exercise, and also utilizing an application that helps with cognitive bias alteration, such as State of mind Mint. He also discovered his stress and anxiety was making it hard for him to head to rest. This is why I suggested utilizing blue light obstructing glasses at the workplace, as well as added the tart cherries/kiwi in the evening, and also why I enforced a no mobile net guideline after 22:00. He additionally has a herbal medication formula that was tailor-maked to his demands. You don't require me to repeat that what is right for him will not be right for everyone. I desired you to see an example of an everyday routine that isn't too difficult to adhere to, and consists of all the nutrients to aid support him in his objectives.

Last ideas.

Anxiousness can feel intense on some days. It's hard to go from 0-100 when it involves producing a healthy way of living. Simply today I needed to speak with a lovely long-term patient of mine, as well as remind her that when it's actually hard you just select one point. Something that you're mosting likely to do today that will certainly help. Tomorrow maybe you'll really feel well enough to do 2, however today you're going to do something. Locating the right way for you will likely include some experimentation.

My biggest suggestions is to stay clear of all the weird and contradicting suggestions online. There is no one tablet that will cure you. There is a healthy and balanced way of life that you create on your own. By locating all things that work for you and also weaving them together to create your best life, as well as frequently working to push your limits as well as expand your definition of what your ideal life is.

Attempt including great practices individually, view their effect, and then repeat. Attempt lowering the less-helpful routines one by one, see the impact this has, and afterwards repeat. Speak to a naturopath if you need help with this, and locate one who has the exact same overview as you do. I'm not the best one for everybody, I believe in small amounts and also some people need the severe method. Believe that you can produce a positive, lasting adjustment in your life, as well as you will.

The post “ Naturopathy For Easing Anxiety “ was seen first on Succeed Now

Learn how naturopathic medicine works. Visit Dr. Amauri Caversan’s Toronto wellness clinic.

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qwertsypage · 5 years ago

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6 Things To Do To Kick-Off Your Agile Transformation

by McCaul Baggett | April 24, 2020 | Blog

Agile transformations are complicated. Success has huge benefits, but success is not guaranteed. Boosts in productivity, innovation, and higher quality products or services your customers will love can make the challenge of transforming an organization well worth the effort.

As with any undertaking, making the right preparations before you begin will dramatically improve the outcome.

As a Scrum coach and trainer, I have worked with a variety of clients over the years from finance to farming, from media to manufacturing, and have found consistently that 6 key elements can get your transformation started on the right path.

1 - Build the Right Teams

An Agile transformation may be organizational, but it’s built on the foundation of strong Scrum Teams which is why you need to have the “right teams” in place, but in the current remote world, hiring is more difficult than ever before. Having your teams involved in the hiring process is essential. Culture fit is every bit as important to building strong teams as is a skillset. Video chat is a key interview tool in a virtual world. This gives teams the chance to meet the candidates and for the candidates to see the team interacting.

Each team should have all the skills necessary to take their work from inception to delivery, but the team should also be small enough to ensure easy collaboration (Scrum Inc. and the Scrum Guide itself suggests three to nine people). This eliminates cross-team or cross-department dependencies. The biggest waste of time is waiting for an “approval” or “answer” from some other team or manager. These delays start to add-up leaving teams without enough time to reach their goals, which is deflating!

The team needs a clear purpose and direction for the product they will work on. That sense of shared vision helps a team feel relevant and connected to the wider enterprise. Once they have that clear direction, the team must then own the “how.” They must be empowered to organize themselves to produce high-quality work as they see fit.

Leadership will hold the team accountable for delivering this work on time and on budget, and will also seek to empower them to act without the need for constant check-ins and approvals. Striking this balance is critical. And, it will help shape the culture of the organization moving into and beyond the transformation.

2 - Have Good Metrics From Day One

How will you know if your transformation is working or not? This is an important question that is often overlooked until an Agile transformation is already underway.

By setting these early you can inspect and adapt from day one and greatly increase the chance of success.

The teams need to know what success will look like before starting down the road on their new adventure. Both management and the team need to agree on what we will measure to confirm that our new way of working is actually working. The expectations need to be crystal clear to both the team and managers.

Expectations must be transparent to everyone working with the team. “Why did you begin this journey of transformation?” The answer to that question is what defines the goals for the transformation and ultimately defines the success of the effort. A clear vision provides purpose. Purpose is a key motivator for teams (Dan Pink, Drive, 2011, Riverhead books) and ensures everyone from Leaders to Product Owners to Team Members are working together towards that all-important shared vision.

One particularly important metric for all businesses, especially as we are shifting into a remote working world, is team happiness. We have to keep a close eye on happiness as socializing options have become far more limited. Happiness is a leading indicator; when team happiness takes a sudden drop, quality and speed often follow.

3 - Focus on Products Not Projects

Organizations often focus on their “next big project,” but, if you step-back you can see the potential flaws with this thinking. A project is a short-lived endeavor and prioritizes the “urgent” over the important. However, great teams are actually long-lived.

A project may represent something wholly new. Or it can just be a new piece of something which already exists. But a product is a consistently delivered service or feature central to the company’s mission.

Knowing the difference between these two is key. Agile organizations know specifically what their products are and where their projects fit into the bigger picture of the enterprise. They have a clear understanding of their value streams and can therefore, begin to structure their transformation around delivering value and growing those streams.

Stable teams are more successful and this is built on teams working together and learning how to work together. It happens over time.

4 - Choose the right Product Owners

Product Owner (PO) is the make or break role for the team and critical to your transformation. Product Owners should inspire their teams. When looking for a good PO, look for the person who, even if remote, can make the team feel excited about what they’ve done and what their product could be. The Product Owner also must have strong trust in the team that they can and will figure out how to deliver what the PO asks for on their own. Above all, when looking for a PO for your teams, find someone who listens. Listening is at the heart of strong leadership.

A dedicated PO is an inspiring leader. He or she holds the vision for the team’s purpose; what the teams need to do and why they need to do it.

They must have deep insight and awareness of their marketplace and the current trends therein. In order to achieve this, he or she must dedicate significant time to get critical feedback from both customers and stakeholders, and then use that insight to shape the vision that is shared with the team. Articulating the vision gives team members that sense of purpose and connection to the goals and mission of the enterprise. This is why we say the PO owns the “what”.

Finally, this is a full-time job.

A Product Owner can’t be partially dedicated to the role. They can not have another “day job.” A PO that already has another job does a disservice to both and reduces the value to the enterprise overall. Many organizations stumble with this step. When you begin your transformation, don’t make this mistake. One PO per team isn’t the recipe for success, but one PO on multiple teams, is certainly a recipe for disaster.

5 - Choose the Right Scrum Masters

A Scrum Master must be a servant leader.

So what exactly does that even mean?

The Scrum Master facilitates the Scrum Events but is also a trusted team member who works to support and “serve” the team. This includes coaching the team and Product Owner on Scrum and removing any obstacles or issues that might slow the team down.

The Scrum Master role requires a high level of emotional intelligence to understand the team’s dynamic and keep it on track. A Scrum Master is ready and willing to have those “uncomfortable” conversations to help the team work through the challenges that naturally arise in learning to act as a team. Get uncomfortable together to be comfortable together.

The Scrum Master needs to gauge if their team is happy. Studies clearly show that happy teams perform better, faster, and produce higher quality work. In the 2012 January-February issue of the Harvard Business Review, they focused the whole magazine on happiness. What they discovered was:

“…we've found that the only route to employee happiness that also benefits shareholders is through a sense of fulfillment resulting from an important job done well. We should aspire not just to make employees "happy," but to do so by helping them achieve great things. In short, we should earn our employees' passionate advocacy for the company's mission and success by helping them earn the passionate advocacy of customers.” (Rob Markey, HBR Blog, 1/27/12)

Scrum Mastery is very dear to my heart. In a world of remote work, the job of a Scrum Master is a lot harder. On a team working remotely, your Scrum Master will be the one who helps guide the team on how they work together and stay aligned. She’ll do this by setting team working agreements and then holding the team accountable for meeting the agreements they make. In a world where how we work together is still unknown, setting up, enforcing, and re-evaluating that agreement is vital to creating a strong team dynamic.

Scrum Masters also help the team stay focused on work-life balance. As we all have begun to realize, that’s FAR more difficult now than it was when we worked in an office. It requires someone to keep everyone honest about what they’re really feeling and sometimes, taking that hard look at how we’re actually doing is something we don’t even do for ourselves. Scrum Masters have to be the guide to remind us how we should take care of ourselves in this uncertain working environment.

6 - Mentorship vs. Management

Before you even launch the first team for your agile or digital transformation, you need support and buy-in from leadership. Most importantly, managers need to become mentors.

Any successful transformation involves a significant shift in mindset. Without this shift, your organization is in danger of being “Agile in name only” using Scrum terms but not actually changing how you work.

In a transformed organization, Leadership’s purpose is to define and share the organizational vision, remove the things slowing teams down, and move to mentoring and empowering others.

Manage work; lead people. As the world has become more disconnected, that has become even more true. The fact is, many people like to feel a sense of autonomy and empowerment in their lives. Often, traditional “people management” can feel constricting especially for people like me who immediately resist being told what to do by nature. Leadership is about empowering people, providing psychological safety, and servant leadership, but it’s also about holding people accountable for the results of their empowered choices. We must be able to trust that our teams don’t need constant monitoring; that they genuinely care about producing exceptional results.

A transformation will remove organizational layers.

Some middle managers will be moved into team roles (PO, SM, Team Member) where they can bring their expertise to bear directly on the work. In those roles they will help skill-up others, guide high-level decisions on the team, and mentor their fellow team members. Some management layers might move into the role of stakeholders. They are in touch with the higher levels of the organization and will work with the PO’s to clarify the teams’ connections to the enterprise’s overall strategy.

Final thoughts:

An Agile or digital transformation is a process, not an end state. It’s about creating a new work culture that continuously adapts and responds as markets change and evolve. No matter how much the world changes, no matter how quickly we must evolve, transformation is about staying focused on building healthy teams that do Scrum well and have an Agile mindset. You build a transformation starting with good teams and rely on them to tell you what structure they need. They will be your guide, trust them.

Learn Scrum Remotely From Those Who Helped Create It.

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The post 6 Things To Do To Kick-Off Your Agile Transformation appeared first on Scrum Inc.

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armeniaitn · 5 years ago

Text

Armenia Sports News Digest for Friday, February 14, 2020

New Post has been published on https://armenia.in-the.news/daily-digests/sports-digests/armenia-sports-news-digest-for-friday-february-14-2020-2210-11-02-2020/

Armenia Sports News Digest for Friday, February 14, 2020

Here is the Daily Digest of sports news for Armenia for Friday, February 14, 2020. The important articles are:

Manchester City banned from Champions League for two seasons and fined €30m

Manchester City have been banned from European club competition in 2020/21 and 2021/22 after being found to have committed “serious breaches” of Uefa’s club licensing and financial fair play regulations, the BBC reports.

The reigning Premier League champions have also been fined 30m euros.

The decision is subject to appeal to the Court of Arbitration for Sport.

Manchester City say they are “disappointed but not surprised” by the “prejudicial” decision and will appeal.

They added in a statement: “The club has always anticipated the ultimate need to seek out an independent body and process to impartially consider the comprehensive body of irrefutable evidence in support of its position.

“In December 2018, the Uefa chief investigator publicly previewed the outcome and sanction he intended to be delivered to Manchester City, before any investigation had even begun,” the club stated.

“The subsequent flawed and consistently leaked Uefa process he oversaw has meant that there was little doubt in the result that he would deliver. The club has formally complained to the Uefa disciplinary body, a complaint which was validated by a CAS ruling,” the club said.

“Simply put, this is a case initiated by Uefa, prosecuted by Uefa and judged by Uefa. With this prejudicial process now over, the club will pursue an impartial judgment as quickly as possible and will therefore, in the first instance, commence proceedings with the Court of Arbitration for Sport at the earliest opportunity,” the statement concluded.

Read original article here.

Henrikh Mkhitaryan supports Armenian wrestlers in Rome

Armenia international Henrikh Mkhitaryan supported Armenian Greco-Roman wrestlers at the European Championships held in Rome Italy.

The Armenian athletes won two gold and two bronze medals at the Championship, coming second in the overall standing.

Read original article here.

Henrikh Mkhitaryan pledges to do more to “help the team”

Henrikh Mkhitaryan has pledged to “help the team” and said February will be an “important month” for Roma ahead of the big match in Bergamo, Football Italia reports.

The Armenia international has been limited by injuries this term and has missed a lot of big games this term.

The 31-year-old is not happy with his record this season, despite having scored four times in 10 Serie A appearances in 2019-20.

“It’s not good enough. I want to do everything to help the team,” Mkhitaryan told to Roma’s Matchday Programme. “[I want to] score more goals, get more assists and help the team win.

“I feel better now. It’s a shame I couldn’t be there against Juventus or in the Derby. However, injuries happen, and I have worked hard to return.”

After sharing the points and playing great game against arch-rivals Lazio, the Giallorossi have lost to Sassuolo and Bologna in the League and are currently on a run of four games without a win across all tournaments.

The Giallorossi were eliminated from the Coppa Italia by Juventus and their last win came on January 19, against Genoa at the Marassi.

“It’s normal for something like this to happen, anything can happen in football,” he added. “One day you feel good and do well, but in the next something else happens and you don’t get results. It’s all normal in football – but we have to get to work and start believing in ourselves.”

Atalanta have taken advantage of the difficult spell and are now three points ahead on fourth in Serie A, and Mkhitaryan encouraged everyone at Roma to “take responsibility”.

“We know the importance of this match,” he said. “We have to give our all to win, even if it won’t be easy. However, it will be a different game from the first one, when we lost 2-0.

“We have a great squad and the manager will involve everyone. All of us must be ready and take responsibility in the next few games,” Mkhitaryan said.

“We must be ready both physically and mentally, without thinking about how critical the moment is. We can’t put too much pressure on ourselves. This will be an important month for us,” the midfielder added.

Read original article here.

"Important month": Mkhitaryan pledges to do more to help Roma

February 14, 2020 – 13:51 AMT

PanARMENIAN.Net – Midfielder Henrikh Mkhitaryan has pledged to “help the team” and said February will be an “important month” for Roma ahead of the big match in Bergamo, Football Italia reports.

The Armenia international has been limited by injuries this term and has missed a lot of big games this term.

The 31-year-old is not happy with his record this season, despite having scored four times in 10 Serie A appearances in 2019-20.

“It’s not good enough. I want to do everything to help the team,” Mkhitaryan told to Roma’s Matchday Programme. “[I want to] score more goals, get more assists and help the team win.

“I feel better now. It’s a shame I couldn’t be there against Juventus or in the Derby. However, injuries happen, and I have worked hard to return.”

The Giallorossi were eliminated from the Coppa Italia by Juventus and their last win came on January 19, against Genoa at the Marassi.

Atalanta have taken advantage of the difficult spell and are now three points ahead on fourth in Serie A, and Mkhitaryan encouraged everyone at Roma to “take responsibility”.

“We know the importance of this match,” he said. “We have to give our all to win, even if it won’t be easy. However, it will be a different game from the first one, when we lost 2-0.

“We have a great squad and the manager will involve everyone. All of us must be ready and take responsibility in the next few games.

“We must be ready both physically and mentally, without thinking about how critical the moment is. We can’t put too much pressure on ourselves. This will be an important month for us.”

Read original article here

Two Armenian wrestlers crowned European champions

February 13, 2020 – 11:07 AMT

PanARMENIAN.Net – Armenia won two gold medals at the European Wrestling Championships in Rome, after Greco-Roman wrestlers Gevorg Gharibyan and Artur Aleksanyan claimed the 60 and 98 kilograms titles, respectively.

In their final bouts, Gharibyan edged Turkey’s Kerem Kamal, while Aleksanyan defeated Italy’s Nikoloz Kakhelashvili on Wednesday, February 12.

Aleksanyan is now a five-time European Champion (2012, 2013, 2014, 2018, 2020), as well as an Olympic Champion (2016) and bronze medalist (2012), and a three-time World Champion (2014, 2015, 2017).

The bronze medals of the 67kg event went to Armenia’s Karen Aslanyan and Lithuania’s Kristupas Šleiva.

Another Armenian, Karapet Chalyan had earlier won bronze too in the 77 kilograms category.

Read original article here

Today on Twitter

Here is a selection of a few tweets about Armenia from some of the Twitter accounts we follow. Get in touch with us via Twitter if you want to be part of this Twitter list. We retweet occasionally.

Armenia @armenia·

12 Feb

No, not finished yet… Greco-Roman #wrestlers Karen #Aslanyan (67 kg) & Karapet #Chalyan (77 kg) ensured the presence of the Armenian flag on pedestal by taking the #bronze medals during #EuropeanChampionship. Congrats to our heroes! #wretslerome

Reply on Twitter 1227698917468405760Retweet on Twitter 12276989174684057607Like on Twitter 122769891746840576082Twitter 1227698917468405760

Retweet on TwitterEmbassy of Armenia to Austria/Slovakia Retweeted

Zohrab Mnatsakanyan@ZMnatsakanyan·

13 Feb

Useful dialogue w/ @GhadaFathiWaly of @UNODC. Discussed broad national reforms in anti-corruption, law enforcement & judicial systems. Reaffirmed that transnational level of crime and illicit trafficking requires robust intl coop, as no single nation can address challenges alone.

Reply on Twitter 1227991958460735490Retweet on Twitter 12279919584607354905Like on Twitter 122799195846073549021Twitter 1227991958460735490

Armenia Mission to UN@ArmeniaUN·

13 Feb

At the #UNSC open debate, PR of #Armeniastresses the importance of transitional justice for strengthening #RuleOfLaw, highlights the role of @theICTJ and legal analysis on #ArmenianGenocide. Condemnation of past atrocities is vital for upholding #HumanRights & #sustainablepeace

Reply on Twitter 1228103508332883968Retweet on Twitter 12281035083328839681Like on Twitter 12281035083328839686Twitter 1228103508332883968

JAMnews@JAMnewsCaucasus·

13 Feb

#Azerbaijanis accounted for a little less than a third of all citizens #deport|ed from #Georgia last year.

https://jam-news.net/azerbaijani-citizens-deported-from-georgia-more-often-than-any-other-nationality/

Reply on Twitter 1227955135617343489Retweet on Twitter 12279551356173434891Like on Twitter 12279551356173434891Twitter 1227955135617343489

Armenia at NATO@armmission_nato·

13 Feb

Delegation led by Deputy Defense Minister of #Armenia #GabrielBalayan attends @NATO #DefMin in #RSM format. Continued contribution of Armenia and other partners to peace and stability in #Afghanistan highly appreciated by #NATO Allies.

Reply on Twitter 1227978046524809217Retweet on Twitter 12279780465248092173Like on Twitter 12279780465248092178Twitter 1227978046524809217

Artsakh Parliament@Artsakh_Parl·

13 Feb

32 years ago, these days, the #Karabakhmovement began. With mass demonstration the people of #Artsakh demanded from the Soviet Union the withdrawal of Nagorno-Karabakh Autonomous Oblast (NKAO) from the #Azerbaijan SSR and its reunion with the Soviet #Armenia. #selfdetermination

Reply on Twitter 1227958323607220225Retweet on Twitter 12279583236072202251Like on Twitter 122795832360722022510Twitter 1227958323607220225

Retweet on TwitterArmenia Ombudsman Retweeted

Arman Tatoyan@atatoyan·

13 Feb

A productive meeting w/ #President of #Armenia, H.E. Armen Sarkissian today. We discussed our mutual cooperation as #constitutional institutions; projects of the Human Rights Defender (@OmbudsArmenia ); #humanrights issues; #reforms of the #Constitution & #judicial-#legal system.

Reply on Twitter 1227912992752316416Retweet on Twitter 12279129927523164161Like on Twitter 12279129927523164164Twitter 1227912992752316416

Retweet on TwitterUSC Armenian Studies Retweeted

Emil Sanamyan@emil_sanamyan·

12 Feb

I looked at composition of Nagorno Karabakh Republic’s first elected parliament (1991-95). Some things stood out: of 81 seats, 6 were set aside for NKR’s Azerbaijani minority (3 in Shushi, 1 in Khojali, 1 in Karadagli & 1 in Umudlu); they remained vacant. https://twitter.com/ArmenianStudies/status/1227282593516621824

USC Armenian Studies@ArmenianStudies

Leading up to #elections in #Karabakh scheduled for March 31, here is a look back at electing #Artsakh’s Parliament in 1991 by @emil_sanamyan for #FocusOnKarabakh https://armenian.usc.edu/electing-artsakhs-first-parliament-conditions-and-composition/

Reply on Twitter 1227452337255518209Retweet on Twitter 12274523372555182093Like on Twitter 122745233725551820918Twitter 1227452337255518209

ArtsakhPress Agency@ArtsakhPress·

13 Feb

More than 2 billion envisaged by the #housing #program for #construction works https://artsakhpress.am/eng/news/121129/more-than-2-billion-envisaged-by-the-housing-program-for-construction-works.html #Artsakh #NagornoKarabakh

Reply on Twitter 1227952040304922624Retweet on Twitter 1227952040304922624Like on Twitter 12279520403049226242Twitter 1227952040304922624

Artsakh MFA@mfankr·

13 Feb

On Feb 13, 1988 tens of thousands of people participated in first major demonstration in #Stepanakert, demanding reunification with #Armenia. Since then mass demonstrations were held in #Stepanakert, #Hadrut, #Martuni, #Askeran & #Yerevan. #Karabakh http://www.nkr.am/en/karabakh-national-liberation-movement

Reply on Twitter 1227871995435638785Retweet on Twitter 122787199543563878513Like on Twitter 122787199543563878512Twitter 1227871995435638785

Today on Facebook

Here are several Facebook posts about Armenia. Get in touch with us on Facebook if you want to be part of this list. We share posts occasionally.

This message is only visible to admins.

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Error: (#803) Some of the aliases you requested do not exist: Armenia,ArmeniaFanPage,ArmeniaFund,BirthrightArmenia,LiveLoveArmenia,RepatArmenia Type: OAuthException Solution: See here for how to solve this error

#Sports Digests

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makeyourownappforfreeonline-blog · 7 years ago

Text

Make Your Own App For Free Online

Road to Outsourcing App Development

A proficient mobile app programmer for your business can be teamed up with over the internet from anywhere in the world using remote development technologies.

Make Your Own App For Free Android

The profile and costs entailed are necessary, but it is equally essential to develop clear communication lines and also have enforceable contracts. Also, crossing over geographic borders to use remote groups, understanding of the work culture is pertinent as well as app development strategies should be framed after comprehending the wider ramifications of the same.

To get great work done by programmers, the onus pushes the business as well to communicate precisely what they need. Right here are some strategies you can use while teaming up with an outsourced development group.

Consult with the designers directly - To ensure that the programmers totally comprehend the requirement and get in touch with your company objectives at a key degree and put their total initiatives in guaranteeing its effective conclusion. You can explain different facets of your projects, consisting of difficulties and suggestions. You can also get their comments as well as recognize their areas of interest in the task, like combination of new modern technologies. It is vital that the designer is as purchased your job as you are to get the most effective results.

Examine their profile. An excellent designer must also have excellent U/UX abilities. When looking at their portfolio, keep an eye out for beautiful looking apps with exceptional user interfaces. Sixty percent of your application has to do with how a user interacts with it.

Maintain communication channels open - Whether it is a voice telephone call or video clip seminar, make sure that you remain in loophole on every tiny or big decision taken when it come to the task. Making an individual see to the client-site adds catalyst as personal interaction develops count on and clears communication channels.

Maintain the complete job strategy prepared prior to coming close to the Developer - Before hunting for an outsourcing business prepare a total draft of the task and also elements of the mobile application. By doing this you can convey your vision with quality and also the task can be begun as well as finished immediately as well as there will certainly be no dichotomy in objectives, which will help in negotiations.

Think about the whole package, not just the coding. Building an app is not almost coding. It's also regarding creating a functional design as well as thinking about the user experience. Do not select an independent developer unless you currently have access to a team who will perform the rest of the functions such as style, usability and screening.

Offer equity on the application - You can supply equity in the application and also share task revenues to make sure personal financial investment in the job's success. Whether it is an inner group or an external group, your aggressive participation, inspiration and assistance will certainly make certain overall success of the task. Before working with mobile or web designer, you should take into consideration and check all above points.

I am Cris, A fantastic artist, Love to develop mobile apps. I am collaborating with Solution Analysts as Mobile App Developers as well as have expertise in developing iBeacon, iOS Swift, Android, ionic, PhoneGap mobile apps. Also if i obtain alter i use to deal with Website Development. Service Analysts an excellent firm for Mobile App Development Solutions

Movement slammed right into the business modern technology scene as well as made an enduring effect on the modern-day organisation. There's no doubt exactly how essential it can be for your company. If you're taking into consideration mobile development, the inquiry for your firm could be: What type of mobile visibility is best for your company? Should you choose a mobile site or a mobile app?

Both mobile apps as well as mobile sites are accessed on handheld devices like smartphones and also tablet computers. A mobile internet site is kind of a primary step in developing a mobile internet visibility. A mobile app, on the other hand, might be beneficial for developing a details application for your enterprise. Building and also testing mobile apps for numerous platforms, multiple type aspects, and also submitting apps to the various shops is much more intensive compared to building and also testing mobile web sites for multiple browsers. And also, coding for mobile apps calls for a much more specialized skill-set compared to coding for mobile web sites.

Exactly what is a mobile website?

It resembles other internet site. Like other internet sites, It can show text, data, photos and video. The only difference is that it's specifically designed as well as built for smaller sized, hand-held screens. They can be accessed making use of any smart phone's web internet browser, like Safari on iphone and also Chrome on Android. When users access your URL, your web site instantly detects the mobile phone and reroutes the customer to the mobile variation of your website.

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Accessibility: It is extremely easier to gain access to than a mobile web site; it's simply a faucet away. An app calls for download as well as installation before you could utilize it. Mobile apps are downloaded and install from the App Store, Android Market, or Blackberry App World depending on the tablet computer or smart device's os.

If you are not prepared to study a mobile app yet, attempt building a mobile website to conceive, build, test and also discover the type of presence you want your venture to have in the mobile world.Roadway to Outsourcing App Development

A knowledgeable mobile app developer for your service can be teamed up with online from anywhere in the world making use of remote development technologies. The portfolio and costs included are very important, yet it is just as essential to establish clear communication lines and also have enforceable contracts. Also, crossing over geographical boundaries to use remote teams, recognition of the work culture applies as well as app development approaches need to be mounted after understanding the larger effects of the same.

To get magnum opus done by programmers, the onus pushes business also to communicate specifically just what they require. Right here are some strategies you can utilize while teaming up with an outsourced development group.

Consult with the developers directly - To guarantee that the programmers totally understand the need and also get in touch with your organisation goals at a key level and put their total initiatives in ensuring its effective conclusion. You can explain different elements of your projects, including challenges and also concepts. You can also obtain their responses as well as comprehend their areas of interest in the project, like assimilation of new modern technologies. It is crucial that the developer is as invested in your task as you are to obtain the best outcomes.

Examine their profile. An excellent programmer needs to also have exceptional U/UX abilities. When checking out their portfolio, keep an eye out for attractive looking apps with superb user interfaces. Sixty percent of your application has to do with how a user communicates with it.

Maintain communication channels open - Whether it is a voice phone call or video clip seminar, ensure that you are in loop on every small or huge choice taken with regard to the task. Making a personal check out to the client-site includes catalyst as personal interaction develops count on and removes communication channels.

Keep the total project strategy ready prior to coming close to the Developer - Before hunting for a contracting out business prepare a total draft of the job and aspects of the mobile application. By doing this you can communicate your vision with clearness and the job can be started as well as completed right away and also there will certainly be no dichotomy in objectives, which will certainly help in negotiations.

Think of the entire plan, not just the coding. Building an app is not practically coding. It's also concerning creating a functional design as well as considering the user experience. Do not pick an independent designer unless you already have access to a team who will certainly carry out the remainder of the features such as design, usability and screening.

Make Your Own App Free For iPhone

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Offer equity on the application - You could offer equity in the application and share task earnings to make sure individual investment in the project's success. Whether it is an inner group or an outside group, your aggressive participation, inspiration and assistance will certainly guarantee overall success of the job. Prior to working with mobile or web developer, you should think about and check all above points.

I am Cris, A fantastic artist, Love to develop mobile apps. I am collaborating with Solution Analysts as Mobile App Developers and also have proficiency in developing iBeacon, iOS Swift, Android, ionic, PhoneGap mobile apps. Also if i get alter i use to work on Website Development. Remedy Analysts an excellent firm for Mobile App Development Solutions

Mobility pounded right into the enterprise innovation scene and also made an indelible impact on the modern organisation. There's no question how crucial it can be for your firm. If you're taking into consideration mobile development, the question for your firm could be: What sort of mobile presence is best for your business? Should you choose a mobile internet site or a mobile app?

Both mobile apps and mobile web sites are accessed on portable devices like smart devices and tablets. A mobile website is kind of a primary step in developing a mobile web visibility. A mobile app, on the other hand, may be valuable for developing a details application for your enterprise. Building as well as testing mobile apps for different platforms, several type aspects, and also posting apps to the various stores is more intensive than building as well as testing mobile web sites for multiple browsers. As well as, coding for mobile apps calls for a more specialized skill-set than coding for mobile web sites.

Just what is a mobile web site?

It is similar to other web site. Like various other internet sites, It could present text, information, pictures as well as video clip. The only difference is that it's specifically created as well as constructed for smaller sized, hand-held displays. They can be accessed using any type of mobile phone's web browser, like Safari on iphone and Chrome on Android. When users access your URL, your internet site immediately finds the smart phone as well as reroutes the customer to the mobile version of your internet site.

Availability: It makes regular web sites more easily accessible for mobile users when utilizing an internet browser like Chrome or Safari. Users can access your website anytime, anywhere utilizing any kind of device. It is essential to produce a mobile-friendly design to ensure readability and performance when checked out on a smartphone or tablet computer.

Just what is a mobile app?

It is an application that runs on a smartphone or tablet application. It has to be downloaded and install and set up, as opposed to being rendered within an internet browser. It is usually downloaded from an app market, such as Apple's App Store or Android's Google Play store. The app might draw material as well as data from the Internet, in a similar style to a web site, or it may download and install the content to ensure that it can be accessed without an Internet connection.

Can You Make Your Own App For Free

Access: It is extremely much easier to accessibility than a mobile site; it's just a tap away. An app calls for download and also installation prior to you could use it. Mobile apps are downloaded and install from the App Store, Android Market, or Blackberry App World depending upon the tablet or smart device's os.

If you are not all set to dive into a mobile app yet, try building a mobile site to conceptualize, build, examination as well as learn about the kind of visibility you want your venture to have in the mobile world.

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itsnelkabelka · 7 years ago

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Press release: New projects see UK space firms tackle global challenges

Improved disaster response in Commonwealth states and tropical disease control are among the goals of 10 new projects involving British space organisations, Science Minister Sam Gyimah announced today. The Industrial Strategy highlights the importance of bringing together the UK’s world-class research with business investment to develop technologies and industries of the future that benefit society, as well as our economy. The UK Space Agency’s International Partnership Programme uses UK space expertise to deliver innovative solutions to real world problems across the globe. This helps some of the world’s poorest countries, while building effective partnerships that can lead to growth opportunities for British companies. The successful projects, worth £38 million in total, are led by a diverse range or organisations from the UK’s growing space sector, from large companies such as Inmarsat and CGI, to start-ups such as Guildford-based Earth-i. The UK Space Agency and industry are working together to grow the UK’s share of the global space market to 10% by 2030. Science Minister Sam Gyimah said: “The UK’s space sector is going from strength to strength. It pioneers new technology and provides jobs for 40,000. Today I can announce that the space sector’s capabilities are being put to use to tackle some of the world’s biggest challenges. “The UK Space Agency’s International Partnership Programme will help developing countries tackle big issues like disaster relief and disease control, while showcasing the services and technology on offer from our leading space businesses.” The International Partnership Programme is part of the Department for Business, Energy and Industrial Strategy’s (BEIS) Global Challenges Research Fund (GCRF): a £1.5 billion fund from the UK Government, which supports cutting-edge research and innovation on global issues affecting developing countries. There are 22 existing projects already delivering benefits, including a partnership between Inmarsat and the Philippine government to reduce the impact of natural disasters using satellite communications, which was called into action in December and January when tropical storms killed hundreds of people and displaced tens of thousands more to evacuation centres. The project used British technology and expertise to help relief workers get information in and out of the disaster zones which greatly increase the effectiveness of the response effort, helping them save lives and restore critical infrastructure. Rupert Pearce, CEO of Inmarsat, said: “Inmarsat was originally founded to save lives at sea and we are proud that, almost 40 years later, our robust, reliable satellite communication services are deployed throughout the world to assist following natural disasters and humanitarian crises, wherever they occur. “With the invaluable support of the UK Space Agency, we have been able to pre-equip disaster response teams in the Philippines with vital satellite communications solutions. This meant that when two deadly cyclones hit the country over a two week period, resulting in loss of life and serious damage to terrestrial communications infrastructure, Philippine authorities were able to utilise Inmarsat’s mobile connectivity services to assess the damage and identify the needs of those regions most affected.” All IPP projects are match-funded by consortium members and international partners to ensure maximum value for money. The programme is fully compliant with Official Development Assistance (ODA) with the Independent Commission for Aid Impact recently reporting that the UK Space Agency had developed robust procedures for ensuring ODA eligibility and was thorough in its ODA compliance screening. The UK Space Agency is also funding five Business Applications Ambassadors to work with industry across the UK. The Agency already supports a network of business incubators and the new ambassadors will advise on business applications and other opportunities in the UK.

Full list of new projects:

1) British Geological Survey, Nottingham: Modelling Exposure Through Earth Observation Routines (METEOR): EO-based Exposure, Nepal and Tanzania Grant: £2.8 million Target countries: Nepal and Tanzania (test countries), rolling out to all 48 Least Developed ODA countries Theme: Disaster Management

At present, there is a poor understanding of population exposure in developing countries, which causes major challenges when making Disaster Risk Management decisions. METEOR takes a step-change in the application of Earth Observation exposure data by developing and delivering more accurate levels of population exposure to natural hazards. Providing new consistent data to governments, town planners and insurance providers will promote welfare and economic development in these countries and better enable them to respond to the hazards when they do occur.

2) Satellite Applications Catapult, Didcot: Space Enabled Monitoring of Illegal Gold Mining Grant: £3.3 million Target country: Colombia Theme: Mining

This project is about improving detection and efficiency in monitoring illegal gold mining in remote forested areas in Colombia. The project will make use of freely available Synthetic Aperture Radar (SAR) data, and incorporate machine-learning techniques to show suspected areas of illegal mining, in a user-friendly web portal. The project will support the promotion of safe and secure working environments for all workers, and a reduction in the health-related effects from the high rates of mercury contamination associated with illegal mining.

3) EARTH-i Ltd, Guildford: ACCORD Grant: £2.7 million Target countries: Kenya and Rwanda Theme: Agriculture

Coffee is the second most traded commodity globally, with revenues directly benefitting farmers in developing countries. Despite this, in Kenya and Rwanda 67% and 80% of people respectively live in poverty, including most smallholder coffee farmers. Unpredictable weather, pests, diseases, nutrient depletion and other factors limit earning potential by hitting coffee quality and quantity. ACCORD will deliver advice from satellite Earth Observation to help smallholder coffee farmers make significant improvements to crop quality and yield, providing them with access to timely, geo-targeted advice through a simple mobile application. This will allow smallholder farmers to achieve higher incomes for their work, improving quality of life for their families.

4) Rothamsted Research, Harpenden: EcoProMIS Grant: £3.9 million Target Country: Colombia Theme: Agriculture

The EcoProMIS project aims to help Colombian rice and oil palm farmers to improve productivity and stabilise incomes, allowing them to compete globally whilst responding to climate change and producing responsibly. The project uses satellite Earth Observation alongside environmental and crop data to research the impact of crop and ecosystem management on biodiversity, greenhouse gas emissions and productivity. The outcome will be a partnership of farmers, research institutes and industry experts that creates comprehensive sets of crop and ecosystem data. This data will be made freely available for the Colombian partners to improve the environmental, technical and financial efficiency of their processes. It will also provide information to insurance firms, government food processors and further beneficiaries to create income for sustainable knowledge.

5) HR Wallingford, Wallingford: An integrated dengue early warning system driven by Earth Observations in Vietnam Grant: £4.1 million Target Country: Vietnam Theme: Health

This work will provide a tool that enables advance warning of likely dengue outbreaks, allowing public health authorities to mobilise resources to those most in need. The project will also provide forecasts of dengue fever under a range of climate change scenarios. The system will link Earth Observation data with climate forecasting and a land-surface model to predict for the first time the impacts of various elements (such as water availability, land-use, climate), on the likelihood of future dengue epidemics. The dengue forecasting tool will also include a water assessment module, delivering the additional benefit of improving water management in Vietnam’s transboundary river basins.

6) Janus TCD, Stourbridge: Improved Situational Awareness In Fisheries (ISAIF) Grant: £5.5 million Target Country: The Philippines Theme: Illegal Fishing

The ISAIF project will use satellite technology to help the Philippine government tackle Illegal, Unreported and Unregulated (IUU) fishing in its waters. This project aims to halt the decline of a fisheries sector that employs more than 4 million people. The project will use a wide variety of data sources, including satellite data to understand the location, time and behaviour of specific vessels at sea. This will be combined with a satellite navigation application with an authentication tool through which Philippine fisherfolk confirm their compliance, creating a new digital barrier to IUU fishers within the supply chain. Outcomes will include better monitoring and enforcement of IUU by the Philippine government, improved safety, security and economic productivity for Philippine fisherfolk, benefits to the Philippine economy, and an improvement in the international reputation of Philippine fisheries.

7) CGI, Leatherhead: Peatland Assessment in SE Asia by Satellite (PASSES) Grant: £2 million Target Countries: Indonesia, Malaysia Theme: Forestry

Tropical forest fires affect over 20 million people in South East Asia, leading to significant deteriorations in public health and premature mortalities as well as contributing to global CO2 emissions and other negative environmental impacts. Many fires occur over drained peatland areas. This project will use satellite observations and measurements to map peat condition, even when under a forest canopy. By monitoring water levels and improving hydrology in the peatland areas, the risk of fire can be dramatically reduced. By using freely available observations from satellites through the EU Copernicus programme and use of emerging industrial hosted processing capabilities, PASSES will prove that peatland monitoring is a cost effective way to reduce forest fires.

8) eOsphere Limited, Didcot: SIBELIUs: Improved resilience for Mongolian herding communities using satellite derived services Grant: £1.6 million Target Country: Mongolia Theme: Disaster Management / Insurance

Mongolia is a large country with around 30% of its population dependant on livestock herding who are exposed to extreme weather events (dzuds). Dzuds are increasingly exacerbated by climate change and are highly damaging to Mongolia’s economy and devastating for the poorest herders. A typical dzud can impact tens of thousands of herders, many of who will lose all their livestock leaving them in extreme poverty, with associated impacts for the wider economy. The SIBELIUs project will provide greater dzud-resilience for herders by providing the Mongolian Research Institute of Meteorology, Hydrology and Environment with new sources of satellite data, plus a geo-spatial database for distributing new and upgraded environmental products to key stakeholders supporting herding communities.

9) United Nations Institute for Training and Research (UNITAR): CommonSensing Grant: £9.6 million Target Countries: Fiji, The Solomon Islands, Vanuatu

The overall aim of CommonSensing is to improve resilience towards climate change, including disaster risk reduction, and contribute to sustainable development in three selected Commonwealth Small Island Developing States (SIDS): Fiji, the Solomon Islands and Vanuatu. The project will combine earth observation data to provide stakeholders with access to important information regarding disaster risks (including disaster risk planning, food security, climate risk and other environmental concerns). This information will be accessible to beneficiaries through a web portal and mobile applications. CommonSensing project will create long-term investment loops, define priorities for future climate funds proposals and ensure a sustainable service-platform, running three years after IPP project end.

10) HR Wallingford, Wallingford: Minimising the risk of tailings dams failures through the use of remote sensing data Grant: £2.7 million Target Country: Peru Theme: Mining

Tailing dams are earth embankments used to store toxic mine waste and effluent which can be more than 100m high. Their rate of failure is high, due to poor design regulations and less rigorous construction methods than for normal water-retaining dams, especially in low-income countries. This project will use Earth Observation and Global Navigation Satellite System technologies to allow for more effective monitoring of the dams and therefore quicker action can be taken to avoid the tailings dams failures. The project will help to reduce damage to ecosystem services downstream of mines upon which many vulnerable communities rely for both their source of water and their livelihoods.

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tainghekhongdaycomvn · 7 years ago

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Special Notes for SABs Amid Decreased Local Search Visibility

Posted by MiriamEllis

One of the most common complaints I hear from service area business owners, like plumbers, locksmiths, and housekeepers, is that Google has always treated them as an afterthought. If you’re in charge of the digital marketing for these business models, it’s vital to understand just how accurate this complaint is so that you can both empathize with SAB brand owners and create a strategy that honors limitations while also identifying opportunities.

In marketing SABs, you’ve got to learn to make the best of a special situation. In this post, I want to address two of the realities these companies are facing right now that call for careful planning: the unique big picture of SAB local listing management, and the rise of Google’s Home Service Ads.

Let’s talk listings, Moz Local, and SABs

I was fascinated by my appliance repairman — an older German ex-pat with a serious demeanor — the first time he looked at my wall heater and pronounced,

“This puppy is no good.”

Our family went on to form a lasting relationship with this expert who has warned me about everything from lint fires in dryers to mis-branded appliances slapped together in dubious factories. I’m an admiring fan of genuinely knowledgeable service people who come to my doorstep, crawl under my house where possums dwell, ascend to my eerie attic despite spiders, and are professionally dedicated to keeping my old house livable. I work on a computer, surrounded by comforts; these folks know what real elbow grease is all about:

It’s because of my regard for these incredibly hard-working SAB owners and staffers that I’ve always taken issue with the fact that the local Internet tends to treat them in an offhand manner. They do some of the toughest jobs, and I’d like their marketing opportunities to be boundless. But the reality is, the road has been rocky and the limits are real.

Google goofed first

When Google invested heavily in developing their mapped version of the local commercial scene, there was reportedly internal disagreement as to whether a service area business is actually a “place” and deserved of inclusion in Google’s local index. You couldn’t add service area businesses to the now-defunct MapMaker but you could create local listings for them (clear as mud, right?). At a 2008 SMX event, faced with the question as to how SABs could be accurately represented in the local results, a Google rep really goofed in first suggesting that they all get PO boxes, only to have this specific practice subsequently outlawed by Google’s guidelines.

Confusion and spam flowed in

For the record,

Both SABs and brick-and-mortar businesses are currently eligible for Google My Business listings if they serve customers face-to-face.

SABs must have some form of legitimate street address, even if it’s a home address, to be included

Only brick-and-mortar businesses are supposed to have visible addresses on their listings, but Google’s shifting messaging and inconsistent guideline enforcement have created confusion.

Google has shown little zeal for suspending listings that violate the hide-address guidelines, with one notable exception recently mentioned to me by Joy Hawkins of Sterling Sky: SABs who click the Google My Business dashboard box stating that they serve clients at the business’ location in order to get themselves out of no man’s land at the bottom of the Google Home Service ad unit are being completely removed from the map by Google if caught.

Meanwhile, concern has been engendered by past debate over whether hiding the address of a business lowered its local pack rankings. The 2017 Local Search Ranking Factors survey is still finding this to be the #18 negative local pack ranking factor, which might be worthy of further discussion.

All of these factors have created an environment in which legitimate SABs have accidentally incorrectly listed themselves on Google and in which spammers have thrived, intentionally creating multiple listings at non-physical addresses and frequently getting away with it to the detriment of search results uniformity and quality. In this unsatisfactory environment, the advent of Google’s Home Service Ads program may have been inevitable, and we’ll take a look at that in a minute.

Limits made clear in listing options for SABs

Whether the risk of suspension or impact on rankings is great or small, hiding your address on SAB Google My Business listings is the only Google-approved practice. If you want to play it totally safe, you’ll play by the rules, but this doesn’t automatically overcome every challenge.

Google is one of the few high-level local business index requiring hidden SAB addresses. And it’s in this stance that SABs encounter some problems taking advantage of the efficiencies provided by automated location data management tools like Moz Local. There are three main things that have confused our own customers:

Because our SAB customers are required by Google to hide their address, Moz Local can’t then verify the address because… well, it’s hidden. This means that customers need to have a Facebook listing with a visible address on it to get started using Moz Local. Facebook doesn’t require SAB addresses to be hidden.

Once the customer gets started, their ultimate consistency score will generally be lower than what a brick-and-mortar business achieves, again because their hidden GMB listing address can’t be matched to all of the other complete listings Moz Local builds for them. It reads like an inconsistency, and while this in no way impacts their real-world performance, it’s a little sad not to be able to aim for a nifty 100% dashboard metric within Moz Local. Important to mention here that a 100% score isn’t achievable for multi-location business models, either, given that Facebook’s guidelines require adding a modifier to the business name of each branch, rendering it inconsistent. This is in contrast to Google’s policy, which defines the needless addition of keywords or geo-modifiers to the business name as spam! When Google and Facebook fundamentally disagree on a guideline, a small measure of inconsistency is part and parcel of the scenario, and not something worth worrying about.

Finally, for SABs who don’t want their address published anywhere on the Internet, automated citation management simply may not be a good match. Some partners in our network won’t accept address-less distribution from us, viewing it as incomplete data. If an SAB isn’t looking for complete NAP distribution because they want their address to be kept private, automation just isn’t ideal.

So how can SABs use something like Moz Local?

The Moz Local team sides with SABs — we’re not totally satisfied with the above state of affairs and are actively exploring better support options for the future. Given our admiration for these especially hard-working businesses, we feel SABs really deserve to have needless burdens lifted from their shoulders, which is exactly what Moz Local is designed to do. The task of manual local business listing publication and ongoing monitoring is a hefty one — too hefty in so many cases. Automation does the heavy lifting for you. We’re examining better solutions, but right now, what options for automation are open to the SAB?

Option #1: If your business is okay with your address being visible in multiple places, then simply be sure your Facebook listing shows your address and you can sign up for Moz Local today, no problem! We’ll push your complete NAP to the major aggregators and other partners, but know that your Moz Local dashboard consistency score won’t be 100%. This is because we won’t be able to “see” your Google My Business listing with its hidden address, and because choosing service-related categories will also hide your address on Citysearch, Localeze, and sometimes, Bing. Also note that one of our partners, Factual, doesn’t support locksmiths, bail bondsmen or towing companies. So, in using an automated solution like Moz Local, be prepared for a lower score in the dashboard, because it’s “baked into” the scenario in which some platforms show your full street address while others hide it. And, of course, be aware that many of your direct local competitors are in the same boat, facing the same limitations, thus leveling the playing field.

Option #2: If your business can budget for it, consider transitioning from an SAB to a brick-and-mortar business model, and get a real-world office that’s staffed during stated business hours. As Mike Blumenthal and Mary Bowling discuss is in this excellent video chat, smaller SABs need to be sure they can still make a profit after renting an office space, and that may largely be based on rental costs in their part of the country. Very successful virtual brands are exploring traditional retail options and traditional brick-and-mortar business models are setting up virtual showrooms; change is afoot. Having some customers come to the physical location of a typical SAB may require some re-thinking of service. A locksmith could grind keys on-site, a landscaper could virtually showcase projects in the comfort of their office, but what could a plumber do? Any ideas? If you can come up with a viable answer, and can still see profits factoring in the cost of office space, transitioning to brick-and-mortar effectively removes any barriers to how you represent yourself on Google and how fully you can use software like Moz Local.

If neither option works for you, and you need to remain an SAB with a hidden address, you’ll either need to a) build citations manually on sites that support your requirements, like these ones listed out by Phil Rozek, while having a plan for regularly monitoring your listings for emerging inconsistencies, duplicates and incoming reviews or b) hire a company to do the manual development and monitoring for you on the platforms that support hiding your address.

I wish the digital marketing sky could be the limit for SABs, but we’ve got to do the most we can working within parameters defined by Google and other location data platforms.

Now comes HSA: Google’s next SAB move

As service area business owner or marketer, you can’t be faulted for feeling that Google hasn’t handled your commercial scenario terribly well over the years. As we’ve discussed, Google has wobbled on policy and enforcement. Not yet mentioned is that they’ve never offered an adequate solution to the reality that a plumber located in City A equally services Cities B, C, and D, but is almost never allowed to rank in the local packs for these service cities. Google’s historic bias toward physical location doesn’t meet the reality of business models that go to clients to serve. And it’s this apparent lack of interest in SAB needs that may be adding a bit of sting to Google’s latest move: the Home Service Ads (HSA) program.

You’re not alone if you don’t feel totally comfortable with Google becoming a lead gen agent between customers and, to date:

Plumbers

House cleaners

Locksmiths

Handymen

Contractors

Electricians

Painters

Garage door services

HVAC companies

Roadside assistance services

Auto glass services

...in a rapidly increasing number of cities.

Suddenly, SABs have moved to the core of Google’s consciousness, and an unprecedented challenge for these business models is that, while you can choose whether or not to opt into the program, there’s no way to opt out of the impacts it is having on all affected local results.

An upheaval in SAB visibility

If HSA has come to your geo-industry, and you don’t buy into the program, you will find yourself relegated to the bottom of the new HSA ad unit which appears above the traditional 3-pack in the SERPs:

Additionally, even if you were #1 in the 3-pack prior to HSA coming to town, if you lack a visible address, your claimed listing appears to have vanished from the pack and finder views.

*I must tip my hat again to Joy Hawkins for helping me understand why that last example hasn’t vanished from the packs — it’s unclaimed. Honestly, this blip tempts me to unclaim an SAB listing and “manage” it via community edits instead of the GMB dashboard to see if I could maintain its local finder visibility… but this might be an overreaction!

If you’re marketing an SAB, have been relegated to the bottom of the HSA ad unit, and have vanished from the local pack/finder view, please share with our community how this has impacted your traffic and conversions. My guess would be that things are not so good.

So, what can SABs do in this new landscape?

I don’t have all of the answers to this question, but I do have these suggestions:

Obviously, if you can budget for it, opt into HSA.

But, bizarrely, understand that in some ways, Google has just made your GMB listing less important. If you have to hide your address and won’t be shown in HSA-impacted local packs and finder views because of this guideline compliance, your GMB listing is likely to become a less important source of visibility for your business.

Be sure, then, that all of your other local business listings are in apple-pie order. If you’re okay with your address being published, you can automate this necessary work with software like Moz Local. If you need to keep your address private, put in the time to manually get listed everywhere you can. A converted lead from CitySearch or Foursquare may even feel like more of a victory than one from Google.

Because diversification has just become a great deal more important, alternatives like those offered by visibility on Facebook are now more appealing than ever. And ramp up your word-of-mouth marketing and review management strategies like never before. If I were marketing an SAB, I’d be taking a serious new look at companies like ZipSprout, which helps establish real-world local relationships via sponsorships, and GetFiveStars, which helps with multiple aspects of managing reviews.

Know that organic visibility is now more of a prize than previously. If you’re not in the packs, you’ve got to show up below them. This means clearly defining local SEO and traditional SEO as inextricably linked, and doing the customary work of keyword research, content development, and link management that have fueled organic SEO from the beginning. I’m personally committing to becoming more intimately familiar with Moz Pro so that I can better integrate into my skill set what software like this can do for local businesses, especially SABs.

Expect change. HSA is still a test, and Google continues to experiment with how it’s displaying its paying customers in relationship to the traditional free packs and organic results. Who knows what’s next? If you’re marketing SABs, an empathetic and realistic approach to both historic and emerging limitations will help you create a strategy designed to ensure brand survival, independent of Google’s developments.

Why is Google doing this?

I need to get some window blinds replaced in my home this fall. When I turned to Google’s (non-HSA) results and began calling local window treatment shops, imagine my annoyance in discovering that fully ½ of the listings in the local finder were for companies not located anywhere near my town. These brands had set up spam listings for a ton of different cities to which they apparently can send a representative, but where they definitely don’t have physical locations. I wasted a great deal of time calling each of them, and only felt better after reporting the listings to Google and seeing them subsequently removed.

I’m sharing this daily-life anecdote because it encapsulates the very best reason for Google rolling out Home Service Ads. Google’s program is meant to ensure that when I use their platform to access service companies, I’m finding vetted, legitimate enterprises with accurate location data and money-back satisfaction guarantees, instead of finding the mess of spam listings Google’s shifting policies and inadequate moderation have created. The HSA ad units can improve results quality while also protecting consumers from spurious providers.

The other evident purpose of HSA is the less civic-minded but no less brilliant one: there’s money to be made and Google’s profit motives are no different than those of any other enterprise. For the same reason that Amazon has gotten into the SAB lead gen business, Google wants a piece of this action. So, okay, no surprise there, and if the Google leads wind up growing the revenue of my wonderful German handyman, more power to them both.

But I hope my plumber, and yours, and your clients in the service markets, will take a step back from the Monopoly board and see this as a moment to reevaluate a game in which Google and Amazon are setting up big red hotels on Boardwalk and Park Place. I do advocate getting qualified for HSA, but I don’t advise a stance of unquestioning loyalty to or dependence on Google, particularly if you haven’t felt especially well-served by their SAB policies over the years. If Google can drive lucrative leads your way, take them, but remember you have one advantage Google, Amazon and other lead generation agencies lack: you are still the one who meets the customer face-to-face.

Opportunity is knocking in having a giant of visibility like Google selling you customers, because those customers, if amazed by your service, have grandmothers, and brothers and co-workers who can be directly referred to your company, completely outside the lead-gen loop. In fact, you might even come up with an incentivization program of your own to be sure that every customer you shake hands with is convinced of your appreciation for every referral they may send your way.

Don’t leave it all up to Google to make your local SAB brand a household word. Strategize for maximum independence via the real-world relationships you build, in the home of every neighbor where the door of welcome is opened in anticipation of the very best service you know how to give.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

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0 notes

swunlimitednj · 7 years ago

Text

Special Notes for SABs Amid Decreased Local Search Visibility

Posted by MiriamEllis

Let’s talk listings, Moz Local, and SABs

I was fascinated by my appliance repairman — an older German ex-pat with a serious demeanor — the first time he looked at my wall heater and pronounced,

“This puppy is no good.”

Google goofed first

Confusion and spam flowed in

For the record,

Both SABs and brick-and-mortar businesses are currently eligible for Google My Business listings if they serve customers face-to-face.

SABs must have some form of legitimate street address, even if it’s a home address, to be included

Only brick-and-mortar businesses are supposed to have visible addresses on their listings, but Google’s shifting messaging and inconsistent guideline enforcement have created confusion.

Limits made clear in listing options for SABs

So how can SABs use something like Moz Local?

I wish the digital marketing sky could be the limit for SABs, but we’ve got to do the most we can working within parameters defined by Google and other location data platforms.

Now comes HSA: Google’s next SAB move

You’re not alone if you don’t feel totally comfortable with Google becoming a lead gen agent between customers and, to date:

Plumbers

House cleaners

Locksmiths

Handymen

Contractors

Electricians

Painters

Garage door services

HVAC companies

Roadside assistance services

Auto glass services

...in a rapidly increasing number of cities.

An upheaval in SAB visibility

Additionally, even if you were #1 in the 3-pack prior to HSA coming to town, if you lack a visible address, your claimed listing appears to have vanished from the pack and finder views.

So, what can SABs do in this new landscape?

I don’t have all of the answers to this question, but I do have these suggestions:

Obviously, if you can budget for it, opt into HSA.

Why is Google doing this?

from Blogger http://ift.tt/2xgRR3V via SW Unlimited

0 notes

ubizheroes · 7 years ago

Text

Special Notes for SABs Amid Decreased Local Search Visibility

Posted by MiriamEllis

Let’s talk listings, Moz Local, and SABs

I was fascinated by my appliance repairman — an older German ex-pat with a serious demeanor — the first time he looked at my wall heater and pronounced,

“This puppy is no good.”

youtube

Google goofed first

Confusion and spam flowed in

For the record,

Both SABs and brick-and-mortar businesses are currently eligible for Google My Business listings if they serve customers face-to-face.

SABs must have some form of legitimate street address, even if it’s a home address, to be included

Only brick-and-mortar businesses are supposed to have visible addresses on their listings, but Google’s shifting messaging and inconsistent guideline enforcement have created confusion.

Limits made clear in listing options for SABs

So how can SABs use something like Moz Local?

I wish the digital marketing sky could be the limit for SABs, but we’ve got to do the most we can working within parameters defined by Google and other location data platforms.

Now comes HSA: Google’s next SAB move

You’re not alone if you don’t feel totally comfortable with Google becoming a lead gen agent between customers and, to date:

Plumbers

House cleaners

Locksmiths

Handymen

Contractors

Electricians

Painters

Garage door services

HVAC companies

Roadside assistance services

Auto glass services

…in a rapidly increasing number of cities.

An upheaval in SAB visibility

Additionally, even if you were #1 in the 3-pack prior to HSA coming to town, if you lack a visible address, your claimed listing appears to have vanished from the pack and finder views.

So, what can SABs do in this new landscape?

I don’t have all of the answers to this question, but I do have these suggestions:

Obviously, if you can budget for it, opt into HSA.

Why is Google doing this?

from Moz Blog https://moz.com/blog/sabs-decreased-local-search-visibility via IFTTT

from Blogger http://imlocalseo.blogspot.com/2017/10/special-notes-for-sabs-amid-decreased.html via IFTTT

from IM Local SEO https://imlocalseo.wordpress.com/2017/10/04/special-notes-for-sabs-amid-decreased-local-search-visibility/ via IFTTT

from Gana Dinero Colaborando | Wecon Project https://weconprojectspain.wordpress.com/2017/10/04/special-notes-for-sabs-amid-decreased-local-search-visibility/ via IFTTT

from WordPress https://mrliberta.wordpress.com/2017/10/04/special-notes-for-sabs-amid-decreased-local-search-visibility/ via IFTTT

0 notes

lawrenceseitz22 · 7 years ago

Text

Special Notes for SABs Amid Decreased Local Search Visibility

Posted by MiriamEllis

Let’s talk listings, Moz Local, and SABs

I was fascinated by my appliance repairman — an older German ex-pat with a serious demeanor — the first time he looked at my wall heater and pronounced,

“This puppy is no good.”

Google goofed first

Confusion and spam flowed in

For the record,

Both SABs and brick-and-mortar businesses are currently eligible for Google My Business listings if they serve customers face-to-face.

SABs must have some form of legitimate street address, even if it’s a home address, to be included

Only brick-and-mortar businesses are supposed to have visible addresses on their listings, but Google’s shifting messaging and inconsistent guideline enforcement have created confusion.

Limits made clear in listing options for SABs

So how can SABs use something like Moz Local?

I wish the digital marketing sky could be the limit for SABs, but we’ve got to do the most we can working within parameters defined by Google and other location data platforms.

Now comes HSA: Google’s next SAB move

You’re not alone if you don’t feel totally comfortable with Google becoming a lead gen agent between customers and, to date:

Plumbers

House cleaners

Locksmiths

Handymen

Contractors

Electricians

Painters

Garage door services

HVAC companies

Roadside assistance services

Auto glass services

...in a rapidly increasing number of cities.

An upheaval in SAB visibility

Additionally, even if you were #1 in the 3-pack prior to HSA coming to town, if you lack a visible address, your claimed listing appears to have vanished from the pack and finder views.

So, what can SABs do in this new landscape?

I don’t have all of the answers to this question, but I do have these suggestions:

Obviously, if you can budget for it, opt into HSA.

Why is Google doing this?

from Blogger http://ift.tt/2xhR3qs via IFTTT

#IFTTT #Blogger

0 notes

camerasieunhovn · 7 years ago

Text

Special Notes for SABs Amid Decreased Local Search Visibility

Posted by MiriamEllis

Let’s talk listings, Moz Local, and SABs

I was fascinated by my appliance repairman — an older German ex-pat with a serious demeanor — the first time he looked at my wall heater and pronounced,

“This puppy is no good.”

Google goofed first

Confusion and spam flowed in

For the record,

Both SABs and brick-and-mortar businesses are currently eligible for Google My Business listings if they serve customers face-to-face.

SABs must have some form of legitimate street address, even if it’s a home address, to be included

Only brick-and-mortar businesses are supposed to have visible addresses on their listings, but Google’s shifting messaging and inconsistent guideline enforcement have created confusion.

Limits made clear in listing options for SABs

So how can SABs use something like Moz Local?

I wish the digital marketing sky could be the limit for SABs, but we’ve got to do the most we can working within parameters defined by Google and other location data platforms.

Now comes HSA: Google’s next SAB move

You’re not alone if you don’t feel totally comfortable with Google becoming a lead gen agent between customers and, to date:

Plumbers

House cleaners

Locksmiths

Handymen

Contractors

Electricians

Painters

Garage door services

HVAC companies

Roadside assistance services

Auto glass services

...in a rapidly increasing number of cities.

An upheaval in SAB visibility

Additionally, even if you were #1 in the 3-pack prior to HSA coming to town, if you lack a visible address, your claimed listing appears to have vanished from the pack and finder views.

So, what can SABs do in this new landscape?

I don’t have all of the answers to this question, but I do have these suggestions:

Obviously, if you can budget for it, opt into HSA.

Why is Google doing this?

0 notes

kraussoutene · 7 years ago

Text

Special Notes for SABs Amid Decreased Local Search Visibility

Posted by MiriamEllis

Let’s talk listings, Moz Local, and SABs

I was fascinated by my appliance repairman — an older German ex-pat with a serious demeanor — the first time he looked at my wall heater and pronounced,

“This puppy is no good.”

Google goofed first

Confusion and spam flowed in

For the record,

Both SABs and brick-and-mortar businesses are currently eligible for Google My Business listings if they serve customers face-to-face.

SABs must have some form of legitimate street address, even if it’s a home address, to be included

Only brick-and-mortar businesses are supposed to have visible addresses on their listings, but Google’s shifting messaging and inconsistent guideline enforcement have created confusion.

Limits made clear in listing options for SABs

So how can SABs use something like Moz Local?

I wish the digital marketing sky could be the limit for SABs, but we’ve got to do the most we can working within parameters defined by Google and other location data platforms.

Now comes HSA: Google’s next SAB move

You’re not alone if you don’t feel totally comfortable with Google becoming a lead gen agent between customers and, to date:

Plumbers

House cleaners

Locksmiths

Handymen

Contractors

Electricians

Painters

Garage door services

HVAC companies

Roadside assistance services

Auto glass services

...in a rapidly increasing number of cities.

An upheaval in SAB visibility

Additionally, even if you were #1 in the 3-pack prior to HSA coming to town, if you lack a visible address, your claimed listing appears to have vanished from the pack and finder views.

So, what can SABs do in this new landscape?

I don’t have all of the answers to this question, but I do have these suggestions:

Obviously, if you can budget for it, opt into HSA.

Why is Google doing this?

http://ift.tt/2yWQYum

#Special Notes for SABs Amid Decreased Local Search Visibility

0 notes

rlprofoundearthquakefan · 7 years ago

Text

Special Notes for SABs Amid Decreased Local Search Visibility

Posted by MiriamEllis

Let’s talk listings, Moz Local, and SABs

I was fascinated by my appliance repairman — an older German ex-pat with a serious demeanor — the first time he looked at my wall heater and pronounced,

“This puppy is no good.”

Google goofed first

Confusion and spam flowed in

For the record,

Both SABs and brick-and-mortar businesses are currently eligible for Google My Business listings if they serve customers face-to-face.

SABs must have some form of legitimate street address, even if it’s a home address, to be included

Only brick-and-mortar businesses are supposed to have visible addresses on their listings, but Google’s shifting messaging and inconsistent guideline enforcement have created confusion.

Limits made clear in listing options for SABs

So how can SABs use something like Moz Local?

I wish the digital marketing sky could be the limit for SABs, but we’ve got to do the most we can working within parameters defined by Google and other location data platforms.

Now comes HSA: Google’s next SAB move

You’re not alone if you don’t feel totally comfortable with Google becoming a lead gen agent between customers and, to date:

Plumbers

House cleaners

Locksmiths

Handymen

Contractors

Electricians

Painters

Garage door services

HVAC companies

Roadside assistance services

Auto glass services

...in a rapidly increasing number of cities.

An upheaval in SAB visibility

Additionally, even if you were #1 in the 3-pack prior to HSA coming to town, if you lack a visible address, your claimed listing appears to have vanished from the pack and finder views.

So, what can SABs do in this new landscape?

I don’t have all of the answers to this question, but I do have these suggestions:

Obviously, if you can budget for it, opt into HSA.

Why is Google doing this?

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