#when to apply pwa for business
Explore tagged Tumblr posts
Text
Examining the Cross-Platform App Development Checklist
Introduction
Cross-platform applications are increasingly being adopted by mobile businesses to develop distinctive, effective apps that work seamlessly across platforms. These applications, also known as cross-platform hybrid mobile apps, are designed to function flawlessly on any user's preferred platform and be compatible with various operating systems.
For early-stage enterprises and startups, this is essential to ensure accessibility for potential clients. Hiring mobile app developers specializing in cross-platform technologies contributes to the development of applications that are faster, more efficient, safer, and offer a smoother user experience. Cost-effective results can be achieved, but crucial factors need to be considered.
When it comes to hiring cross-platform developers, including those who specialize in Flutter, for your next project, having a comprehensive checklist is crucial. Here's an ultimate checklist to help you find the right candidates:
Proficiency in the Dart programming language
A strong understanding of Dart is essential for building Flutter applications. Look for developers you can hire Flutter developers who have experience working with Dart and are familiar with its syntax and features.
Understanding of Flutter framework fundamentals
Candidates you may want to hire Flutter developers should have in-depth knowledge of Flutter's core concepts, including widgets, layouts, and animations. They should be able to demonstrate their expertise in building user interfaces and navigating the Flutter framework.
Knowledge of mobile app development principles
Cross-platform developers you hire, whether Flutter developers or mobile app developers for other technologies, should be well-versed in mobile app architecture, navigation patterns, and data management. They should understand the unique challenges of mobile app development and how to address them using Flutter or other cross-platform frameworks.
Experience in improving app performance
Look for mobile app developers you can hire who have experience optimizing app performance. They should be familiar with techniques such as lazy loading, caching, and efficient data fetching to improve app speed and responsiveness.
Years of cross-platform development experience
It's important to hire mobile app developers with a proven track record of building cross-platform applications. Look for candidates who have worked on projects similar to your requirements and can provide examples of their work.
Ability to solve problems and think analytically
Cross-platform developers you hire, including Flutter developers, should have strong problem-solving skills and the ability to analyze and troubleshoot issues. They should be able to identify problems and come up with effective solutions quickly.
Familiarity with other cross-platform concepts
If you're considering technologies beyond Flutter, look for mobile app developers who have knowledge of React Native's functionalities and architecture, Progressive Web Apps (PWAs), or other cross-platform approaches. They should be able to compare and contrast different frameworks to determine the best approach for your project.
Up-to-date with industry trends
The mobile app developers you hire, whether Flutter developers or experts in other cross-platform technologies, should be aware of the latest trends and best practices in the space. They should be proactive in learning new technologies and applying them to their work.
Soft skills and cultural fit
Assess the developers' communication, collaboration, and teamwork abilities to ensure they align with your company's culture and work style. Look for candidates who are proactive, communicative, and adaptable.
Remote work experience
Given the increasing prevalence of remote work, experience in working effectively in distributed teams is a valuable asset. Look for mobile app developers or Flutter developers who have experience working remotely and can demonstrate their ability to collaborate effectively in a remote environment.
By evaluating candidates based on these key skills, you can identify cross-platform developers, including Flutter developers and mobile app developers, who have the technical expertise, problem-solving abilities, and soft skills to deliver successful cross-platform applications for your business.
Whether you're looking to hire React Native developers, Xamarin developers, PWA developers or hire mobile app developers for other cross-platform technologies, this checklist will help you find the right fit for your project.
Wrapping up
The market for cross-platform app development is worth $1 billion. To make it worthwhile, seek advice from a cross-platform mobile app development company that can provide you with insights into how to provide a rich and tailored user experience to your target audience.
We believe the checklist pinpoints the best course of action to have a more significant impact on the creation of mobile apps. These guidelines can shield your company from the risks brought on by unforeseen circumstances that may occur during the app development process.
#flutter app development#cross platform app development#react native app development company#hire developers#hire app developer#hire mobile app developers
0 notes
Text
Benefits of Progressive Web Apps Development
In the ever-evolving landscape of web development, Progressive Web Apps (PWAs) have emerged as a transformative force, bridging the gap between the web and native applications. This innovative approach to building web applications combines the best of both worlds, offering a seamless user experience and a host of other benefits. Let’s delve into the various advantages that make PWAs a game-changer in the realm of software development.
Understanding Progressive Web Apps
Progressive Web Apps are a type of application software delivered through the web, built using common web technologies including HTML, CSS, and JavaScript. What sets PWAs apart is their ability to provide a native app-like experience while maintaining the universality and accessibility of the web. These apps are designed to work on any platform or device that uses a standards-compliant browser.
Cross-Platform Compatibility:
One of the primary advantages of PWAs is their cross-platform compatibility. Traditional web applications might face challenges in providing a consistent experience across different devices and browsers. PWAs, however, are designed to work seamlessly on any platform, be it desktop, mobile, or tablet. This not only simplifies the development process but also ensures a uniform experience for users regardless of the device they are using.
Offline Functionality:
PWAs leverage service workers to enable offline functionality, a feature traditionally associated with native applications. This means that users can access certain features or content even when they are not connected to the internet. This offline capability enhances user engagement and satisfaction, making PWAs a reliable choice for users in various scenarios, including areas with poor connectivity.
Improved Performance:
PWAs are known for their superior performance compared to traditional web applications. By utilizing caching and other optimization techniques, PWAs load faster and provide a smoother user experience. The result is reduced bounce rates and increased user retention, crucial factors for the success of any application.
App-Like Experience:
PWAs offer an app-like experience without the need for users to download and install anything. This eliminates the friction associated with traditional app installations and updates. Users can simply add the PWA to their home screen, and it behaves like a native app, complete with push notifications and immersive full-screen experiences.
Cost-Effective Development:
Building separate applications for different platforms can be costly and time-consuming. PWAs streamline the development process by allowing developers to create a single codebase that works across platforms. This not only reduces development costs but also simplifies maintenance and updates, as changes can be applied universally.
Accessibility and Reach:
Accessibility is a key consideration in modern and highly scalable mobile application development. PWAs are accessible to a broader audience since they are not tied to a specific app store. Users can discover and access PWAs directly through search engines, expanding the reach of the application. This is particularly beneficial for businesses looking to maximize their online presence and user base.
Seamless Updates:
Traditional applications often require users to manually update them to access new features or security patches. PWAs, on the other hand, automatically update in the background, ensuring that users always have the latest version without any inconvenience. This not only enhances security but also ensures that users benefit from continuous improvements and new features.
Reduced Storage Impact:
Native applications can consume a significant amount of device storage space. PWAs eliminate this concern by operating primarily through the web browser. Users can enjoy the benefits of a feature-rich application without worrying about the storage constraints commonly associated with native apps.
Enhanced Security:
PWAs are served over HTTPS, ensuring a secure connection between the user and the application. This security feature is crucial, especially when handling sensitive information or transactions. The use of service workers also adds an additional layer of security, protecting users from potential threats.
Analytics and Insights:
PWAs provide valuable insights into user behavior and interactions, similar to traditional web applications. Developers can leverage analytics tools to gather data on user engagement, preferences, and other metrics. This data-driven approach allows for continuous improvement and optimization of the PWA to better meet user needs.
In conclusion, Progressive Web Apps represent a paradigm shift in web development, offering a host of benefits that cater to both developers and end-users. From cross-platform compatibility to enhanced performance and offline functionality, PWAs have redefined the way we approach web application development. As businesses and developers continue to embrace this technology, the future of web applications looks increasingly dynamic and user-centric.
By combining the best features of web and mobile applications, PWAs provide an exceptional user experience while offering developers a cost-effective and efficient development process.
As the demand for fast, reliable, and engaging web experiences continues to grow, Progressive Web Apps are poised to play a pivotal role in shaping the future of digital interaction. Embrace the future of web development with Progressive Web Apps, and unlock a world of possibilities for your users and your business.
Original Source: Here
0 notes
Text
What are the expected features of Odoo 17?
With every fleeting time, Odoo comes up with a new streamlined interpretation of the software. Last time( 2022) around Oct 12, Odoo introduced its rearmost interpretation known as the Odoo 16. The rearmost Odoo interpretation is power packed with colorful UI/ UX advancements and new introduced features in Odoo modules like marketing, MRP, account,etc.
lately, Odoo 16 has been in the addresses among all the business and enterprises be it small ormid-scale. It also gained a lot of fashionability among odoo inventors who are looking forward to taking their business to the coming position. As we formerly reached the medial of 2023, one can anticipate a major update from Odoo.
Now that we’re formerly past the first quarter of 2023, we can anticipate another major update from Odoo. I know what you’re allowing about Yes, we’re pertaining to Odoo 17. It’s anticipated that the rearmost Odoo interpretation will be released around October 2023. Well, there has been no advertisement regarding the release date of Odoo 17.
Then, we bring you a list of anticipated features and functionalities of the forthcoming Odoo 17. But, before that, let’s know a bit about Odoo as a platform.
An Overview of the ERP Software Odoo
Odoo SA first released the Odoo ERP software in 2005. This platform is an all-inclusive business tool for project management, CRM, and eCommerce. For the smooth operation of the Odoo community version, Odoo finally released the enterprise version after almost a decade.
You will see that Odoo enterprise offers additional features when comparing the community and enterprise versions of the software. In addition, you will get a few accessibility features with Odoo hosting, mobile apps, customised Odoo studio, etc.
What brand-new features can we expect from Odoo 17?
Every year, the public is presented to the new version of Odoo during the event known as The Odoo Experience. Around October of the previous year, Odoo 16 was released in the Odoo Experience. The debut of Odoo 17 is anticipated for this year’s Odoo Experience event. The 8–10th of November 2023 will see this event take place in Belgium.
The following is a list of features to anticipate in Odoo 17 release.
Odoo UI Experience that’s been improved
You can observe some UI/UX reworking in the brand-new Odoo 17 version if you look at the image above. Well, we still don’t know how the user experience will be improved. We’ve given you a few sneak peeks at what the newest Odoo version will provide. The icons that are displayed on the screen have undergone various adjustments.
Advanced Search View
One of the most incredible potential increases to Odoo 17 is its high level inquiry include. With the assistance of this element, you can track down additional particular records in the wake of applying channels. Here,you can add numerous channels with various rule to pick from. When contrasted with before renditions, Odoo 17 adaptations search choice will be more robust. With this, there will be a lift in your business efficiency and improvement in client experience.
Odoo PWA Shortcut
With the expansion being used of cell phone, it will be simpler to work with Odoo PWA (moderate web applications). Odoo 17 is concocting an easy route strategy that will allow the client to get to significant applications as speedy as could be expected. Indeed, we as a whole need to hold back to see this astonishing component until the delivery notes are finished.
Quick Record Selection with Keyboard
With the presentation of Odoo 17,it will be more straightforward to choose or unselect records. It is likewise incorporated with another connection point to assist you with involving console easy routes for choosing and moving key help for various determinations on the double. To wrap things up, here you will likewise find an ‘Unselect all’ button to unselect the chose records.
Freezing List and Kanban Column Headers
Prior, the rundown and segment were not apparent while looking for additional information. This eventually made an issue for clients. With Odoo 17, they are attempting to acquaint the choice with freeze the rundown and kanban segment headers in any event, when looked over. With this element, it will become more straightforward to get to the rundown.
Add up Sale Order Products From Catalog View
With Odoo 17, you can select the products, add and lessen the products of sale order directly from the catalogue view.
Reminder of Documents to be Signed
The Odoo 17 sign module will remind you of documents that are awaiting to be signed, after the one that have been signed already. Besides this, you will also be able to pick if wish to sign the document at the present moment or want to slide in for later.
1 note
·
View note
Text
Exploring Magento 2: New Features and Upgrades for Improved Store Management
New features and enhanced speed are just two of the many highlights of Magento 2.4.6, the latest version of the popular Magento 2 e-commerce platform. This version focuses on making the product faster and more efficient.
These updates make the platform more user-friendly, especially for merchants. These alterations allow merchants to complete formerly time-consuming bulk procedures in minutes. The Magento 2 upgrade supports the following performance enhancements.
The response time, category tree rendering performance, bulk cart operations' query response time, order sorting of customer queries, etc., have all been optimized with GraphQL. Magento 2.4.6 is compatible with the latest Page Builder and PWA Studio versions.
The accessibility of this update has been greatly improved. With the release of Magento 2.4.6 comes a new meta package (version 1.1.0) that automatically installs a curated set of Magento Commerce Extensions.
These extensions are automatically updated to the most recent versions whenever Magento is upgraded, eliminating the need for manual upgrades. Bolt Quick Checkout and Magento I/O Events for Magento Commerce are part of the Magento Commerce Extension meta package.
New Features of Magento 2 for Better Store Management
· Category Processing
In this release, enhancements have been made to the system that deals with categories; in particular, support for nested children trees has been added. Therefore, significant performance gains have been realized due to merchants' newfound ability to process categories.
The system was refactored to improve loading reaction time, increasing the system's speed and efficiency. As a result, searching across more than 1,500 categories has been simplified, saving time and effort for business owners.
The optimization of query response times has also hastened the turnaround for bulk cart operations. That means you can add more than 500 things to your shopping basket, whether simple or customizable.
· Scalability Improvements
Magento 2.4.6 can aid shop owners by restricting product quantity. The new option controls how many items are shown in the grid. The default is 20,000, and it only applies to collections of products that include UI elements.
With the help of a properly configured database load balancer, Magento Open Source/Adobe Commerce 2.4.6 can process 1500 orders per second. Using the new REST endpoint, you may import up to 100,000 data per minute.
Payment Processing
The updated Magento payment module includes features like the "Pay Later" option, PayLater communications with PayPal Vault, increased Fraud Protection, and ACH webhooks.
In addition, a Fraud Protection webhook will be activated if any potential threat is identified in Braintree. Notifications are sent to the ACH webhook when the status of an ACH payment changes from "pending" to "declined" or "settled."
I/O Conferences
With this new functionality, data and events may be captured from Magento Commerce and sent to connected systems. It paves the way for cloud-native app development in App Builder, enabling developers to respond to changes in different store events.
It supports various store events like order status, inventory, and pricing. Additionally, this feature can share information across Magento Commerce's crucial systems, orchestrating the full shopping trip.
Eliminate Incompatibilities
By upgrading, shops can avoid compatibility concerns with previous releases. For a hassle-free adventure: In this new version of Magento, several problems that were previously assumed to be permanent have been corrected.
In less than a year, all Magento 2.3.x versions will reach their End-of-Life (EOL), meaning merchants will no longer get support for or updates to those versions. Hence, online merchants should consider switching to take advantage of all that Magento 2.4.6 offers.
Merchants can rest assured that the personal information of their stores and customers will remain secure if they upgrade to Magento 2.4.6, including the newest features and security patches.
What Are The Advantages Of Using Magento 2 For Online Stores?
Customers will have a more positive experience with Magento 2 now that its performance has been enhanced. Additional technical and business benefits of the Magento 2.4.6 update include the following features -
Reduced or eliminated dependence on a large number of factors
The number of bugs has been drastically cut down
Improvements to the structure of the platform
Superiorly optimized source code
Optimal scalability
Quicker reactions
Safer systems
Conclusion
For both consumers and business owners, Magento 2.4.6 is a watershed moment. By improving inventory management and boosting store performance, Magento store owners will have an easier time making sales.
Magento 2.4.6 is similar in providing a streamlined and accelerated shopping experience, much to customers' satisfaction. It's highly recommended that you update to Magento 2.4.6 right now.
At Webiators Technologies, we help you upgrade to Magento 2. Book a free consultation with us today to discuss the costs, timeline, and other details of an upgrade to your store with one of our certified Magento Commerce consultants.
Original Source : https://bit.ly/42ZizIk
0 notes
Link
A Progressive Web Apps is proving to be the next custom web application development standard. Read about what exactly PWA is and how it can add to growth of your Business. Know about the key benefits of PWA so you can upgrade your business to advancement.
#when to apply pwa for business#software development company custom software developmentcustom software development companiessoftwaredevelopment company usasoftware develop#software development company#custom software development#custom software development companies#software development company usa#software development companies in usa#custom software development company#software development methodologies#software development outsourcing#software development services
0 notes
Text
HYBRID MOBILE APPS: A SIMPLE OVERVIEW OF CORE ADVANTAGES
What are Hybrid Mobile Apps?
Hybrid apps mean a combination of both the elements of native and mobile apps that are built using HTML 5, CSS and JavaScript encased in a native container. It allows developers to write the code once for the mobile app and you can implement it to multiple platforms. In the modern development surface, the word Hybrid Application becoming popular. Why? The vast and increasing use of smart devices catapulted the need for developing mobile applications in both platforms for steady consumers. This scenario leads to a need for some other way to resolve the exponentially increasing demand. Let see more.
What are the advantages of Hybrid Apps?
One of the main advantages of the Hybrid Apps is that they are cross-platform which means it supports multiple platforms. So that the same mobile app can be developed on different platforms very easily and more quickly. Another advantage is distributed the same codebase and design to all the targetted platforms which makes the uniformity across the platforms which in turn helps in quick understanding and familiarity of the developed app. It also helps in developing mobile apps more quickly and easily compare with the Native App. Thus, it is cost-effective, time-effective and resource-effective, also easy to maintain and very much scalable. The Native App approach is not so easy to maintain for each platform. There will be great differences in structuring the design and applying business logic to a common task or objective. But the Hybrid App approach will solve these differences and make a more similar approach which makes uniformity on all the platforms.
How hybrid app works?
Hybrid apps are web apps, it is stored in a native app shell and hybrid apps are composed of HTML5, CSS, and JavaScript. Once you downloaded any files from the app store and installed locally, the shell can recognize the features of your mobile through the browser embedded in the app. Users can't see the process of browsers and plugins which runs in the back end. The application will work on Android and iOS and the code can be reused for PWA (progressive web application).
Hybrid App frameworks
Many frameworks developed based on Javascript which is now very popular. Some of them are Node.Js, AngularJs, Typescript, and so much more. When combining these frameworks and technologies paved the way for mutually perpetual advancement of the Entire Internet and Online culture. The Hybrid App development helps in developing a mobile app across different platforms with almost the same codebase. This makes the reduced usage of resources with improved effectiveness. The fight between hybrid apps and native apps is continuous. Both have their pros and cons. When we talk about frameworks, hybrid platforms are truly giving strong opposition to native applications. There are many Hybrid App development frameworks such as 'ReactNative' from Facebook, 'Ionic Framework' from Drifty Co., 'Xamarin' from Microsoft, 'Flutter' from Google and so on. Most of the frameworks are Open Source. Even though they are not as efficient as Native Apps, they are improving efficiency by including new technology standards and more developer bases. In some cases, they even match the performance and efficiency of the Native Apps.
What are the examples of hybrid mobile apps?
Uber: Do you know why this hybrid App is the most popular because this makes your traveling comfortable and easy to access. When we talk about navigation it is very easy and one of the main reasons to make this app popular is its user interface. The platform is not an issue for Uber it can load faster.
Instagram: Next I am coming with a hybrid app example that is popular in short video signatures. In this users can access the media even in offline mode. The hybrid approach supports Instagram to both offline data and rich media.
Evernote: Do you know this app has splendidly designed when we talk about productivity it is extreme. Moreover, I can tell you the usability experience flawless and intuitive.
Twitter: One of the best popular hybrid apps is Twitter. I know it is hard to accept. I can give you a simple example, you know very well about twitter traffic, to handle it, twitter uses a hybrid approach.
I hope you got the impression that performance is not a concern for hybrid apps.
Conclusion
A hybrid app can be seen on your phone. You can get it from the store, you can play games, take pictures, share through social media and more to come. We hope you liked this guide to Hybrid Apps. If you are considering developing for the mobile application development, a major choice is to decide between developing a native application or a hybrid one. Now we'd like to hear from yourself
1 note
·
View note
Text
Top 5 Web Development Trends of 2019
Every business whether it is online or offline needs a website to reach a mass number of people. It is today’s need to be in the business for the long term. It’s not that difficult to find a good web development agency in Sydney. But it’s important to find the one which is aware of the latest trends in website developments. Here are the latest trends in 2019 which most website development companies in Sydney are implementing:
1. Smartphone friendly website: Smartphone friendly websites are trending this year. It takes less time to load and reduces data entry. Specially built for smartphones it uses touch controls and navigates the user faster. The technology has improved a lot these days. These smartphone-friendly websites work as smooth as on a computer.
2. IT security: In the last few years, cybercrime has increased at an alarming rate. So, the need for IT security is very high. Strategic design agencies have started developing websites that are safe from any cyber threat. In 2019, Web developers have been focussing on developing safe websites. In fact, clients were also more focused on safety this year.
3. Motion UI: Motion UI is also trending in the year 2019. It makes the website attractive and engaging. Web Developers are using their creativity and adding animations that are relatable and eye-pleasing. It makes the website interactive and helps to get the crowd. There are various JavaScripts Libraries which help the developers to apply Motion UI.
4. Progressive Web App: Progressive Web Apps are also trending this year. It is a very good way to make the website more functional. It makes the website easy to load and work. It has become a basic requirement these days because no one waits when a website takes a long time to load. Another advantage of PWA is users can still browse the website when they have a weak internet connection.
5. Voice search: It is the most convenient feature for the users. So, the web developers are focusing on it in 20109 to make the website more user-friendly. It is easy and time-saving to find an answer to any query. The popularity of Voice Search Optimization started in recent years when Alexa, Siri, and Google assistant came into the market.
1 note
·
View note
Text
The Ultimate Guide to Manifest Solution
That’s when Cal sees the dim shadow that has symbolized Jace before increase out of him — and goes into Pete and Kory, killing them, also. Cue Ben’s “we were being so extremely Improper” realization.
MANIFEST Solutions combines yrs of expertise making and leveraging relationships and partnerships in several business verticals. We offer intellectual funds and tested methodologies using our business enterprise design.
As we sense tends to occur with every single episode in the NBC drama, we’re left with much more questions than ever about individuals that ended up on Flight 828. Immediately after disappearing for 5 years, they returned and hadn’t aged in any respect. Then they realized they all have “Dying dates”: They’ll die just how they ought to have soon after getting back for the precise length of time they have been absent.
The Provider should contact an authorized surety with authority to write down customs bonds on Customs Sort 301. For an index of approved sureties, Simply click here. The surety agent could question for many or all of the subsequent information:
youtube
You will need to comply with stay two a long time with the company or fork out back again money from teaching, $7, five hundred (every single 6 months It is Minimize by 1875) Spend, You begin off at 45k as soon as you get placed on an assignment. Some usually take weeks while some just take months. Hopefully, you may have excellent interviewing skills. Following a calendar year, you may be informed you were being practically nothing before they observed you, shortly when they provide you with a raise of five-10k if you have not been bought out of your respective contract via the employer which they motivate versus.
Participate in Video View how making use of Manifest software package and an augmented truth headset, a veteran electrician authors a step-by-step process to execute a voltage Check out over a wind turbine.
CBP will deliver the capability in AMS to permit carriers/licensed transmitting parties to transmit data in the seal info industry that indicates no seal, tampered seal, or damaged seal. Details Component - Port The submitting provider should reveal: "The main foreign port the place the provider requires possession on the cargo destined to America". For instance, provider contracts to maneuver a container from Berlin to Chicago under a using transportation deal.
Efficient July six, 2004 vessels necessary to make an entry by Customs laws at 19 CFR, Component four and scheduled to arrive at anchor or a dock in almost any harbor inside the Customs territory from the U.S. will have to adjust to the Trade Act Laws. There are no exceptions or waivers to your automation necessity for electronic transmission of cargo declaration facts mandated website through the Trade Act.
Opportunities for senior builders are missing. Variety is just not a power of the business. Most of the placements straight out of the Bootcamp won't be good assignments and Until you shine it may be difficult to get noticed.
AMS filing is executing by the agents while in the loading port. This tends to increase the workload of transshipment ports as plenty of U.S sure cargo load from transshipment ports. Furthermore, the transshipment port needs to get the small print for AMS submitting within the origin port.
Associates necessitating additional information about the professional amenities out there or wishing to discuss any aspect of the forthcoming regulations ought to Make contact with the Club.
In contrast to frequent World wide web apps with very simple home screen backlinks or bookmarks, PWAs may be downloaded upfront and might work offline, together with use typical Web APIs.
And An additional factor is that I want to make variations in the registry through the runtime of the applying but If your UAC is permitted in windows vista and Home windows 7 it throws an exception. can tackle this problem by increase the application. manifest file?
It's essential to file with AMS 24 hours just before your products go away from their origin nation. Failure to do so will end in penalties and fines from U.S. Customs. Usually, there are some circumstances during which submitting with AMS is often tricky; such as a translated shipment instance.
0 notes
Text
News & important posts on POS Equipment & POS.
“Mobile commerce is anticipated to account for 72.9% of eCommerce sales around the world by 2021” – Key figure of eCommerce by Statista
Over the recent years, shopping habits have changed dramatically. Mobile devices are dominating most of our time and participate in our daily routine like our personal assistant. When these factors combine, mobile commerce, or m-commerce, is on the rise and expected to dominate the market in the next few years. To boost your eCommerce sales, you can’t ignore your customer on mobile. You should catch up with the most advanced and useful mobile commerce trends to optimize mobile customer experience.
In this article, we’ll present the 7 latest trends in mobile commerce that will dominate 2021. We’ll explain the trends related to mobile technology, customer behavior, and market share so you can build an effective and timely business strategy.
Mobile apps and progressive web apps (PWAs)
One-click ordering
Social commerce
Voice commerce
Mobile chatbots
VR & AR
Mobile payments
M-commerce trend #1. Mobile apps and progressive web apps (PWAs)
According to 2020’s statistics of mobile commerce trends from Statista:
Mobile apps can convert more sales compared to mobile websites by 157%.
57% of online shoppers in the United States used a mobile app to discover information about the items they wanted to buy.
85% of online shoppers tend to use mobile apps instead of mobile browsers.
From the above data, we have to admit that online shoppers nowadays mainly use their mobile devices to make purchases. Another point should be highlighted is the way your customers use their mobile devices to shop. They rarely visit your website on a mobile browser.
Key takeaways: There are two approaches to adapt to this changing habit to increase mobile conversion:
Build a mobile shopping app for your store. This definitely increases your mobile traffic as the stated data, and in turn, grows your conversion rate.
Optimize your current website to be more mobile-friendly. You can apply progressive web apps (PWA) technology to bring a website’s interface, loading speed, and mobile shopping experience like an app. For example, your customers can pin your website to their home screen with the add-to-home feature (or A2HS for short) so they can see it anytime and quickly revisit.
These are two prominent directions for the future of mobile commerce growth. When you build a mobile shopping app or use PWA technology for your website, you can stay connected with your customers by sending them regular push notifications.
You can personalize these messages with real-time information and promotions based on user data like shopping behavior and their location. A lot of store owners have recognized the benefits of push notifications and are adjusting accordingly.
Mobile commerce trend #2. One-click ordering
One-click ordering, also known as one-click buying, or one-click, is a technology invented by Amazon, the world’s largest eCommerce platform. This mobile commerce trend allows customers to complete all necessary info and payment on the mobile eCommerce checkout form using data from the customer’s previous purchase. They just need to click one button, then all information is automatically filled, including:
Customer name
Shipping address
Billing address
Email address
Credit card number
Credit card expiration
Card verification number
Since mobile devices screens are often designed for small areas, it requires a lot of precision from your customers to enter all this information. One-click is a lifesaver in this case. It saves customers time and effort, and helps store owners increase the customer checkout experience, eliminating one of the biggest causes of abandonment carts, thereby increasing mobile conversion rate and revenue.
Although this is a convenient solution with many advantages, the biggest question is on its security. In fact, the one-click mobile commerce trend relies on an intermediary payment gateway which is PCI-certified so your information is completely safe. However, if there’s a security breach and their database is leaked, anyone can order with their mobile devices. For most people, they are still willing to trade for the convenience of one-click. In addition, mobile eCommerce has a quick return process for such cases.
Key takeaways:
In 2017, Amazon’s exclusive patent for the one-click technology expired, so now you have a wider choice of similar service providers like Fast and Bolt or PeachPay.
M-commerce trend #3. Social commerce
Your customers are using social media every day. It’s easier for your product to catch their eye here than customers visiting your website site. One of 2021’s mobile commerce trends is using social networks to reach target customers and build awareness for brands.
Many eCommerce businesses have tried and succeeded. However, turning the social traffic into conversion rate and sales remains a conundrum. Navigating from a social media post to a product purchase page requires a lot of intermediaries process. Fortunately, social commerce has emerged and solved this problem.
It builds direct bridges for customers to make purchases from Instagram and Facebook. Your customers will have a button to interact with the products they see. And they can click to be redirected to your product page without being forced to open a new browser.
A 2020 research found that brands using Instagram to sell have benefited from a 1,416% increase in traffic and 20% increase in revenue. In 2021, more and more consumers will be looking to buy directly from social media posts, and store owners need to embrace this mobile commerce trend.
Key takeaways:
Include products tagging directly in photos and posts, just like you tag your friends in photos to apply this mobile commerce trends in 2021.
Mobile commerce trend #4. Voice commerce
Voice commerce, or voice shopping, is the practice of using voice commands to shop online and place orders instead of typing or making in-store purchases. You can use the built-in voice feature in any smartphone or smart speaker assistant products like Apple, Samsung, Google, and Microsoft.
In 2020, voice commerce is anticipated to reach $40 billion according to Voice commerce statistics and reports by Statista:
40% of adults use voice search at least once a day.
20% of all searches on mobile devices use voice commands.
51% of online shoppers use voice commands to search for the products they want to buy.
22% of online shoppers use voice commands to make purchases.
Voice commerce is a significant mobile commerce trend that you can’t ignore in 2021.
Key takeaways:
Make it easier for your customers to access your product by voice:
Create voice-driven lists using built-in tools such as Alexa Skills Kit. It provides APIs so you can create points of purchases via voice commands.
Apply tools like a UPS that enables shipment tracking via voice commands
Create and execute a voice-related SEO strategy:
Track what items and data are being searched based on free voice reporting tools like Think with Google for mobile commerce trends
Compare the details, the length of the voice searches of each detailed product to better tailor existing keywords
Establish a set of keywords according to the types of needs
Add emphasis or shorten a voice search for each target market to optimize keyword lists
Create educational contents with trending keywords, promoting and ensuring customers can see results with your eCommerce site’s products via voice command
Make your products purchasable directly on the voice app:
Eliminate unnecessary steps that prolong the purchase process or hinder usability on the mobile devices
Communicate on social networks that your customers can buy your products via voice command on your eCommerce site and provide simple guidelines
M-commerce trend #5. Mobile chatbots
Mobile chatbots, or virtual assistants are artificial intelligence (AI) agents. They are set up with programs that automatically interact like a human with customers to make product query conversation more convenient and quickly. Chatbots are often used in email clients, messaging apps, SMS, mobile applications, and cloud networks.
Thanks to artificial intelligence and machine learning algorithms, the answer is becoming more and more natural with high accuracy. Economically, this mobile commerce trend helps you reduce guest waiting time and reduces the cost of real human resources.
The fact that customers use virtual chatbots to ask for product and brand information is no longer strange to the online shopping protocol. According to Business Insider’s 2021 statistics:
54% of online shoppers confess that they always choose chatbots over a salesperson if it’s more time-saving.
Worldwide sales via chatbots are expected to grow from $2.8 billion in 2019 to $142 billion by 2024.
Major companies like Starbucks, LinkedIn, eBay, and British Airways are using mobile chatbots not only for external customers but also for internal operational processes.
Key takeaways:
You can utilize chatbot mobile commerce trends from the big providers like Facebook, Microsoft, and Google, who have developed for many years in this field.
With the increase in demand for chatbots, many technology companies are developing solutions to keep up with this mobile commerce trend and serve specific markets with more diverse needs.
In case you need customized features or use mobile chatbots for internal projects within the business, it’s recommended to choose other alternative technology companies like Assisty. They will collect your specific requirements and help you deploy mobile chatbot technology.
Mobile commerce trend #6. VR and AR
AR (Augmented Reality) helps mobile eCommerce customers try products before making a purchase. They can do it in their space or even on their bodies. For example, cosmetics brands offer lipstick swatches on customer’s lips right with their mobile camera.
With AR technology built into your shopping options, it increases the chances of your customers choosing the right product without going to the store. The accuracy is even higher than buying in person because customers can try the product right in their home space.
VR (Virtual Reality), or mobile VR, works by connecting VR devices to your mobile devices to create a VR experience. In this connection, mobile devices are used as the processing and display method, so mobile VR is the most optimized and applicable version of VR for the retail and general public. With the mobile commerce trends of VR, eCommerce stores are now creating a realistic shopping experience for their customers.
Grocery stores may offer a tour of the area in their store or even to food factories, which is impossible otherwise due to the risk of food allergies. Gyms can offer potential members the opportunity to view the facility without disrupting the gym members’ workouts. VR is also very useful for new opening stores, when everything is still simple and incomplete. However, these experiences require VR headset. While VR adoption is still moderate, VR tours are likely to have a stronger impact in the near future.
AR and VR are rising mobile commerce trends that can shape the future of ecommerce. According to a report by Statista:
In 2020, 83.1 million US online shoppers used AR at least once a month, which is 15% of the population.
By 2025, the VR and AR industry is predicted to reach $35 billion.
Many businesses have started to apply AR and VR to improve their customer shopping experience. Both can reduce the product return rate.These solutions are said to be best suited for retailers selling expensive, unwieldy, or oversized items. It allows combining digital rendering with real-world imagery, giving shoppers a sense of the product’s proportions, details, and dimensions, helping customers make better purchasing choices.
Key takeaways: Industries should apply AR and VR the most in their retails include:
Architecture
Design and furniture
Beauty and care
Medical and healthcare
Fashion
Tech-wears
Housing applications
Automotive
Medical and healthcare
Hobbies and entertainment
M-commerce trend #7. Mobile payments
Mobile payments is the mobile commerce trend that your customers make monetary payments for a service or product through mobile devices. Another use of mobile payment technology is for sending money within family members, friends, and colleagues. Venmo and PayPal are some popular mobile payment providers.
According to mobile payment statistics by Statista:
Mobile annual sales are increasing by 62%.
More than $274 billion payments are processed via mobile by 2022.
65% of fraud transactions are made via mobile devices.
Key takeaways:
Update the latest payment trends and best practices of your retail market via some free mobile payments report
Get advice from your payment service provider about what mobile payment wallets are suitable with your particular market share and popular with your customer’s geographical location
Keep offering mobile payment with traditional payment methods like to pay by cash or credit card to diversify payment options
Build a mobile shopping app for your mobile commerce that is more secure than website browsing
To sum up
You may notice a common element in all the 7 mobile commerce trends: turning to app integration or making your website more mobile-friendly. This will be the mainstream for mobile commerce in the future. As an eCommerce store owner, you need to keep a close eye on mobile commerce trends to plan accordingly. If you keep improving and transforming with the trends in this article, you will surely be able to dominate mobile commerce in 2021.
The post Top 7 mobile commerce trends of 2021 appeared first on World’s #1 POS for Magento.
This post was first published here.
I hope you found the post above of help or of interest. You can find similar content on our blog: www.northtxpointofsale.com Please let me have your feedback in the comments section below. Let us know what subjects we should write about for you in future.
youtube
#Point of Sale#clover Pos Reviews#lightspeed Support#point of sale#shopkeep Hardware#shopkeep Pricing#toast Pos Reviews#toast Pos Support#toast Restaurant Pos#touchbistro Pos#touchbistro Pricing
0 notes
Text
News & important posts on POS Equipment & POS.
“Mobile commerce is anticipated to account for 72.9% of eCommerce sales around the world by 2021” – Key figure of eCommerce by Statista
Over the recent years, shopping habits have changed dramatically. Mobile devices are dominating most of our time and participate in our daily routine like our personal assistant. When these factors combine, mobile commerce, or m-commerce, is on the rise and expected to dominate the market in the next few years. To boost your eCommerce sales, you can’t ignore your customer on mobile. You should catch up with the most advanced and useful mobile commerce trends to optimize mobile customer experience.
In this article, we’ll present the 7 latest trends in mobile commerce that will dominate 2021. We’ll explain the trends related to mobile technology, customer behavior, and market share so you can build an effective and timely business strategy.
Mobile apps and progressive web apps (PWAs)
One-click ordering
Social commerce
Voice commerce
Mobile chatbots
VR & AR
Mobile payments
M-commerce trend #1. Mobile apps and progressive web apps (PWAs)
According to 2020’s statistics of mobile commerce trends from Statista:
Mobile apps can convert more sales compared to mobile websites by 157%.
57% of online shoppers in the United States used a mobile app to discover information about the items they wanted to buy.
85% of online shoppers tend to use mobile apps instead of mobile browsers.
From the above data, we have to admit that online shoppers nowadays mainly use their mobile devices to make purchases. Another point should be highlighted is the way your customers use their mobile devices to shop. They rarely visit your website on a mobile browser.
Key takeaways: There are two approaches to adapt to this changing habit to increase mobile conversion:
Build a mobile shopping app for your store. This definitely increases your mobile traffic as the stated data, and in turn, grows your conversion rate.
Optimize your current website to be more mobile-friendly. You can apply progressive web apps (PWA) technology to bring a website’s interface, loading speed, and mobile shopping experience like an app. For example, your customers can pin your website to their home screen with the add-to-home feature (or A2HS for short) so they can see it anytime and quickly revisit.
These are two prominent directions for the future of mobile commerce growth. When you build a mobile shopping app or use PWA technology for your website, you can stay connected with your customers by sending them regular push notifications.
You can personalize these messages with real-time information and promotions based on user data like shopping behavior and their location. A lot of store owners have recognized the benefits of push notifications and are adjusting accordingly.
Mobile commerce trend #2. One-click ordering
One-click ordering, also known as one-click buying, or one-click, is a technology invented by Amazon, the world’s largest eCommerce platform. This mobile commerce trend allows customers to complete all necessary info and payment on the mobile eCommerce checkout form using data from the customer’s previous purchase. They just need to click one button, then all information is automatically filled, including:
Customer name
Shipping address
Billing address
Email address
Credit card number
Credit card expiration
Card verification number
Since mobile devices screens are often designed for small areas, it requires a lot of precision from your customers to enter all this information. One-click is a lifesaver in this case. It saves customers time and effort, and helps store owners increase the customer checkout experience, eliminating one of the biggest causes of abandonment carts, thereby increasing mobile conversion rate and revenue.
Although this is a convenient solution with many advantages, the biggest question is on its security. In fact, the one-click mobile commerce trend relies on an intermediary payment gateway which is PCI-certified so your information is completely safe. However, if there’s a security breach and their database is leaked, anyone can order with their mobile devices. For most people, they are still willing to trade for the convenience of one-click. In addition, mobile eCommerce has a quick return process for such cases.
Key takeaways:
In 2017, Amazon’s exclusive patent for the one-click technology expired, so now you have a wider choice of similar service providers like Fast and Bolt or PeachPay.
M-commerce trend #3. Social commerce
Your customers are using social media every day. It’s easier for your product to catch their eye here than customers visiting your website site. One of 2021’s mobile commerce trends is using social networks to reach target customers and build awareness for brands.
Many eCommerce businesses have tried and succeeded. However, turning the social traffic into conversion rate and sales remains a conundrum. Navigating from a social media post to a product purchase page requires a lot of intermediaries process. Fortunately, social commerce has emerged and solved this problem.
It builds direct bridges for customers to make purchases from Instagram and Facebook. Your customers will have a button to interact with the products they see. And they can click to be redirected to your product page without being forced to open a new browser.
A 2020 research found that brands using Instagram to sell have benefited from a 1,416% increase in traffic and 20% increase in revenue. In 2021, more and more consumers will be looking to buy directly from social media posts, and store owners need to embrace this mobile commerce trend.
Key takeaways:
Include products tagging directly in photos and posts, just like you tag your friends in photos to apply this mobile commerce trends in 2021.
Mobile commerce trend #4. Voice commerce
Voice commerce, or voice shopping, is the practice of using voice commands to shop online and place orders instead of typing or making in-store purchases. You can use the built-in voice feature in any smartphone or smart speaker assistant products like Apple, Samsung, Google, and Microsoft.
In 2020, voice commerce is anticipated to reach $40 billion according to Voice commerce statistics and reports by Statista:
40% of adults use voice search at least once a day.
20% of all searches on mobile devices use voice commands.
51% of online shoppers use voice commands to search for the products they want to buy.
22% of online shoppers use voice commands to make purchases.
Voice commerce is a significant mobile commerce trend that you can’t ignore in 2021.
Key takeaways:
Make it easier for your customers to access your product by voice:
Create voice-driven lists using built-in tools such as Alexa Skills Kit. It provides APIs so you can create points of purchases via voice commands.
Apply tools like a UPS that enables shipment tracking via voice commands
Create and execute a voice-related SEO strategy:
Track what items and data are being searched based on free voice reporting tools like Think with Google for mobile commerce trends
Compare the details, the length of the voice searches of each detailed product to better tailor existing keywords
Establish a set of keywords according to the types of needs
Add emphasis or shorten a voice search for each target market to optimize keyword lists
Create educational contents with trending keywords, promoting and ensuring customers can see results with your eCommerce site’s products via voice command
Make your products purchasable directly on the voice app:
Eliminate unnecessary steps that prolong the purchase process or hinder usability on the mobile devices
Communicate on social networks that your customers can buy your products via voice command on your eCommerce site and provide simple guidelines
M-commerce trend #5. Mobile chatbots
Mobile chatbots, or virtual assistants are artificial intelligence (AI) agents. They are set up with programs that automatically interact like a human with customers to make product query conversation more convenient and quickly. Chatbots are often used in email clients, messaging apps, SMS, mobile applications, and cloud networks.
Thanks to artificial intelligence and machine learning algorithms, the answer is becoming more and more natural with high accuracy. Economically, this mobile commerce trend helps you reduce guest waiting time and reduces the cost of real human resources.
The fact that customers use virtual chatbots to ask for product and brand information is no longer strange to the online shopping protocol. According to Business Insider’s 2021 statistics:
54% of online shoppers confess that they always choose chatbots over a salesperson if it’s more time-saving.
Worldwide sales via chatbots are expected to grow from $2.8 billion in 2019 to $142 billion by 2024.
Major companies like Starbucks, LinkedIn, eBay, and British Airways are using mobile chatbots not only for external customers but also for internal operational processes.
Key takeaways:
You can utilize chatbot mobile commerce trends from the big providers like Facebook, Microsoft, and Google, who have developed for many years in this field.
With the increase in demand for chatbots, many technology companies are developing solutions to keep up with this mobile commerce trend and serve specific markets with more diverse needs.
In case you need customized features or use mobile chatbots for internal projects within the business, it’s recommended to choose other alternative technology companies like Assisty. They will collect your specific requirements and help you deploy mobile chatbot technology.
Mobile commerce trend #6. VR and AR
AR (Augmented Reality) helps mobile eCommerce customers try products before making a purchase. They can do it in their space or even on their bodies. For example, cosmetics brands offer lipstick swatches on customer’s lips right with their mobile camera.
With AR technology built into your shopping options, it increases the chances of your customers choosing the right product without going to the store. The accuracy is even higher than buying in person because customers can try the product right in their home space.
VR (Virtual Reality), or mobile VR, works by connecting VR devices to your mobile devices to create a VR experience. In this connection, mobile devices are used as the processing and display method, so mobile VR is the most optimized and applicable version of VR for the retail and general public. With the mobile commerce trends of VR, eCommerce stores are now creating a realistic shopping experience for their customers.
Grocery stores may offer a tour of the area in their store or even to food factories, which is impossible otherwise due to the risk of food allergies. Gyms can offer potential members the opportunity to view the facility without disrupting the gym members’ workouts. VR is also very useful for new opening stores, when everything is still simple and incomplete. However, these experiences require VR headset. While VR adoption is still moderate, VR tours are likely to have a stronger impact in the near future.
AR and VR are rising mobile commerce trends that can shape the future of ecommerce. According to a report by Statista:
In 2020, 83.1 million US online shoppers used AR at least once a month, which is 15% of the population.
By 2025, the VR and AR industry is predicted to reach $35 billion.
Many businesses have started to apply AR and VR to improve their customer shopping experience. Both can reduce the product return rate.These solutions are said to be best suited for retailers selling expensive, unwieldy, or oversized items. It allows combining digital rendering with real-world imagery, giving shoppers a sense of the product’s proportions, details, and dimensions, helping customers make better purchasing choices.
Key takeaways: Industries should apply AR and VR the most in their retails include:
Architecture
Design and furniture
Beauty and care
Medical and healthcare
Fashion
Tech-wears
Housing applications
Automotive
Medical and healthcare
Hobbies and entertainment
M-commerce trend #7. Mobile payments
Mobile payments is the mobile commerce trend that your customers make monetary payments for a service or product through mobile devices. Another use of mobile payment technology is for sending money within family members, friends, and colleagues. Venmo and PayPal are some popular mobile payment providers.
According to mobile payment statistics by Statista:
Mobile annual sales are increasing by 62%.
More than $274 billion payments are processed via mobile by 2022.
65% of fraud transactions are made via mobile devices.
Key takeaways:
Update the latest payment trends and best practices of your retail market via some free mobile payments report
Get advice from your payment service provider about what mobile payment wallets are suitable with your particular market share and popular with your customer’s geographical location
Keep offering mobile payment with traditional payment methods like to pay by cash or credit card to diversify payment options
Build a mobile shopping app for your mobile commerce that is more secure than website browsing
To sum up
You may notice a common element in all the 7 mobile commerce trends: turning to app integration or making your website more mobile-friendly. This will be the mainstream for mobile commerce in the future. As an eCommerce store owner, you need to keep a close eye on mobile commerce trends to plan accordingly. If you keep improving and transforming with the trends in this article, you will surely be able to dominate mobile commerce in 2021.
The post Top 7 mobile commerce trends of 2021 appeared first on World’s #1 POS for Magento.
This post was first published here.
I hope you found the post above of help or of interest. You can find similar content on our blog: www.northtxpointofsale.com Please let me have your feedback in the comments section below. Let us know what subjects we should write about for you in future.
youtube
#Point of Sale#clover Pos Reviews#lightspeed Support#point of sale#shopkeep Hardware#shopkeep Pricing#toast Pos Reviews#toast Pos Support#toast Restaurant Pos#touchbistro Pos#touchbistro Pricing
0 notes
Text
News & important posts on POS Equipment & POS.
“Mobile commerce is anticipated to account for 72.9% of eCommerce sales around the world by 2021” – Key figure of eCommerce by Statista
Over the recent years, shopping habits have changed dramatically. Mobile devices are dominating most of our time and participate in our daily routine like our personal assistant. When these factors combine, mobile commerce, or m-commerce, is on the rise and expected to dominate the market in the next few years. To boost your eCommerce sales, you can’t ignore your customer on mobile. You should catch up with the most advanced and useful mobile commerce trends to optimize mobile customer experience.
In this article, we’ll present the 7 latest trends in mobile commerce that will dominate 2021. We’ll explain the trends related to mobile technology, customer behavior, and market share so you can build an effective and timely business strategy.
Mobile apps and progressive web apps (PWAs)
One-click ordering
Social commerce
Voice commerce
Mobile chatbots
VR & AR
Mobile payments
M-commerce trend #1. Mobile apps and progressive web apps (PWAs)
According to 2020’s statistics of mobile commerce trends from Statista:
Mobile apps can convert more sales compared to mobile websites by 157%.
57% of online shoppers in the United States used a mobile app to discover information about the items they wanted to buy.
85% of online shoppers tend to use mobile apps instead of mobile browsers.
From the above data, we have to admit that online shoppers nowadays mainly use their mobile devices to make purchases. Another point should be highlighted is the way your customers use their mobile devices to shop. They rarely visit your website on a mobile browser.
Key takeaways: There are two approaches to adapt to this changing habit to increase mobile conversion:
Build a mobile shopping app for your store. This definitely increases your mobile traffic as the stated data, and in turn, grows your conversion rate.
Optimize your current website to be more mobile-friendly. You can apply progressive web apps (PWA) technology to bring a website’s interface, loading speed, and mobile shopping experience like an app. For example, your customers can pin your website to their home screen with the add-to-home feature (or A2HS for short) so they can see it anytime and quickly revisit.
These are two prominent directions for the future of mobile commerce growth. When you build a mobile shopping app or use PWA technology for your website, you can stay connected with your customers by sending them regular push notifications.
You can personalize these messages with real-time information and promotions based on user data like shopping behavior and their location. A lot of store owners have recognized the benefits of push notifications and are adjusting accordingly.
Mobile commerce trend #2. One-click ordering
One-click ordering, also known as one-click buying, or one-click, is a technology invented by Amazon, the world’s largest eCommerce platform. This mobile commerce trend allows customers to complete all necessary info and payment on the mobile eCommerce checkout form using data from the customer’s previous purchase. They just need to click one button, then all information is automatically filled, including:
Customer name
Shipping address
Billing address
Email address
Credit card number
Credit card expiration
Card verification number
Since mobile devices screens are often designed for small areas, it requires a lot of precision from your customers to enter all this information. One-click is a lifesaver in this case. It saves customers time and effort, and helps store owners increase the customer checkout experience, eliminating one of the biggest causes of abandonment carts, thereby increasing mobile conversion rate and revenue.
Although this is a convenient solution with many advantages, the biggest question is on its security. In fact, the one-click mobile commerce trend relies on an intermediary payment gateway which is PCI-certified so your information is completely safe. However, if there’s a security breach and their database is leaked, anyone can order with their mobile devices. For most people, they are still willing to trade for the convenience of one-click. In addition, mobile eCommerce has a quick return process for such cases.
Key takeaways:
In 2017, Amazon’s exclusive patent for the one-click technology expired, so now you have a wider choice of similar service providers like Fast and Bolt or PeachPay.
M-commerce trend #3. Social commerce
Your customers are using social media every day. It’s easier for your product to catch their eye here than customers visiting your website site. One of 2021’s mobile commerce trends is using social networks to reach target customers and build awareness for brands.
Many eCommerce businesses have tried and succeeded. However, turning the social traffic into conversion rate and sales remains a conundrum. Navigating from a social media post to a product purchase page requires a lot of intermediaries process. Fortunately, social commerce has emerged and solved this problem.
It builds direct bridges for customers to make purchases from Instagram and Facebook. Your customers will have a button to interact with the products they see. And they can click to be redirected to your product page without being forced to open a new browser.
A 2020 research found that brands using Instagram to sell have benefited from a 1,416% increase in traffic and 20% increase in revenue. In 2021, more and more consumers will be looking to buy directly from social media posts, and store owners need to embrace this mobile commerce trend.
Key takeaways:
Include products tagging directly in photos and posts, just like you tag your friends in photos to apply this mobile commerce trends in 2021.
Mobile commerce trend #4. Voice commerce
Voice commerce, or voice shopping, is the practice of using voice commands to shop online and place orders instead of typing or making in-store purchases. You can use the built-in voice feature in any smartphone or smart speaker assistant products like Apple, Samsung, Google, and Microsoft.
In 2020, voice commerce is anticipated to reach $40 billion according to Voice commerce statistics and reports by Statista:
40% of adults use voice search at least once a day.
20% of all searches on mobile devices use voice commands.
51% of online shoppers use voice commands to search for the products they want to buy.
22% of online shoppers use voice commands to make purchases.
Voice commerce is a significant mobile commerce trend that you can’t ignore in 2021.
Key takeaways:
Make it easier for your customers to access your product by voice:
Create voice-driven lists using built-in tools such as Alexa Skills Kit. It provides APIs so you can create points of purchases via voice commands.
Apply tools like a UPS that enables shipment tracking via voice commands
Create and execute a voice-related SEO strategy:
Track what items and data are being searched based on free voice reporting tools like Think with Google for mobile commerce trends
Compare the details, the length of the voice searches of each detailed product to better tailor existing keywords
Establish a set of keywords according to the types of needs
Add emphasis or shorten a voice search for each target market to optimize keyword lists
Create educational contents with trending keywords, promoting and ensuring customers can see results with your eCommerce site’s products via voice command
Make your products purchasable directly on the voice app:
Eliminate unnecessary steps that prolong the purchase process or hinder usability on the mobile devices
Communicate on social networks that your customers can buy your products via voice command on your eCommerce site and provide simple guidelines
M-commerce trend #5. Mobile chatbots
Mobile chatbots, or virtual assistants are artificial intelligence (AI) agents. They are set up with programs that automatically interact like a human with customers to make product query conversation more convenient and quickly. Chatbots are often used in email clients, messaging apps, SMS, mobile applications, and cloud networks.
Thanks to artificial intelligence and machine learning algorithms, the answer is becoming more and more natural with high accuracy. Economically, this mobile commerce trend helps you reduce guest waiting time and reduces the cost of real human resources.
The fact that customers use virtual chatbots to ask for product and brand information is no longer strange to the online shopping protocol. According to Business Insider’s 2021 statistics:
54% of online shoppers confess that they always choose chatbots over a salesperson if it’s more time-saving.
Worldwide sales via chatbots are expected to grow from $2.8 billion in 2019 to $142 billion by 2024.
Major companies like Starbucks, LinkedIn, eBay, and British Airways are using mobile chatbots not only for external customers but also for internal operational processes.
Key takeaways:
You can utilize chatbot mobile commerce trends from the big providers like Facebook, Microsoft, and Google, who have developed for many years in this field.
With the increase in demand for chatbots, many technology companies are developing solutions to keep up with this mobile commerce trend and serve specific markets with more diverse needs.
In case you need customized features or use mobile chatbots for internal projects within the business, it’s recommended to choose other alternative technology companies like Assisty. They will collect your specific requirements and help you deploy mobile chatbot technology.
Mobile commerce trend #6. VR and AR
AR (Augmented Reality) helps mobile eCommerce customers try products before making a purchase. They can do it in their space or even on their bodies. For example, cosmetics brands offer lipstick swatches on customer’s lips right with their mobile camera.
With AR technology built into your shopping options, it increases the chances of your customers choosing the right product without going to the store. The accuracy is even higher than buying in person because customers can try the product right in their home space.
VR (Virtual Reality), or mobile VR, works by connecting VR devices to your mobile devices to create a VR experience. In this connection, mobile devices are used as the processing and display method, so mobile VR is the most optimized and applicable version of VR for the retail and general public. With the mobile commerce trends of VR, eCommerce stores are now creating a realistic shopping experience for their customers.
Grocery stores may offer a tour of the area in their store or even to food factories, which is impossible otherwise due to the risk of food allergies. Gyms can offer potential members the opportunity to view the facility without disrupting the gym members’ workouts. VR is also very useful for new opening stores, when everything is still simple and incomplete. However, these experiences require VR headset. While VR adoption is still moderate, VR tours are likely to have a stronger impact in the near future.
AR and VR are rising mobile commerce trends that can shape the future of ecommerce. According to a report by Statista:
In 2020, 83.1 million US online shoppers used AR at least once a month, which is 15% of the population.
By 2025, the VR and AR industry is predicted to reach $35 billion.
Many businesses have started to apply AR and VR to improve their customer shopping experience. Both can reduce the product return rate.These solutions are said to be best suited for retailers selling expensive, unwieldy, or oversized items. It allows combining digital rendering with real-world imagery, giving shoppers a sense of the product’s proportions, details, and dimensions, helping customers make better purchasing choices.
Key takeaways: Industries should apply AR and VR the most in their retails include:
Architecture
Design and furniture
Beauty and care
Medical and healthcare
Fashion
Tech-wears
Housing applications
Automotive
Medical and healthcare
Hobbies and entertainment
M-commerce trend #7. Mobile payments
Mobile payments is the mobile commerce trend that your customers make monetary payments for a service or product through mobile devices. Another use of mobile payment technology is for sending money within family members, friends, and colleagues. Venmo and PayPal are some popular mobile payment providers.
According to mobile payment statistics by Statista:
Mobile annual sales are increasing by 62%.
More than $274 billion payments are processed via mobile by 2022.
65% of fraud transactions are made via mobile devices.
Key takeaways:
Update the latest payment trends and best practices of your retail market via some free mobile payments report
Get advice from your payment service provider about what mobile payment wallets are suitable with your particular market share and popular with your customer’s geographical location
Keep offering mobile payment with traditional payment methods like to pay by cash or credit card to diversify payment options
Build a mobile shopping app for your mobile commerce that is more secure than website browsing
To sum up
You may notice a common element in all the 7 mobile commerce trends: turning to app integration or making your website more mobile-friendly. This will be the mainstream for mobile commerce in the future. As an eCommerce store owner, you need to keep a close eye on mobile commerce trends to plan accordingly. If you keep improving and transforming with the trends in this article, you will surely be able to dominate mobile commerce in 2021.
The post Top 7 mobile commerce trends of 2021 appeared first on World’s #1 POS for Magento.
This post was first published here.
I hope you found the post above of help or of interest. You can find similar content on our blog: www.northtxpointofsale.com Please let me have your feedback in the comments section below. Let us know what subjects we should write about for you in future.
youtube
#Point of Sale#clover Pos Reviews#lightspeed Support#point of sale#shopkeep Hardware#shopkeep Pricing#toast Pos Reviews#toast Pos Support#toast Restaurant Pos#touchbistro Pos#touchbistro Pricing
0 notes
Text
News & important posts on POS Equipment & POS.
“Mobile commerce is anticipated to account for 72.9% of eCommerce sales around the world by 2021” – Key figure of eCommerce by Statista
Over the recent years, shopping habits have changed dramatically. Mobile devices are dominating most of our time and participate in our daily routine like our personal assistant. When these factors combine, mobile commerce, or m-commerce, is on the rise and expected to dominate the market in the next few years. To boost your eCommerce sales, you can’t ignore your customer on mobile. You should catch up with the most advanced and useful mobile commerce trends to optimize mobile customer experience.
In this article, we’ll present the 7 latest trends in mobile commerce that will dominate 2021. We’ll explain the trends related to mobile technology, customer behavior, and market share so you can build an effective and timely business strategy.
Mobile apps and progressive web apps (PWAs)
One-click ordering
Social commerce
Voice commerce
Mobile chatbots
VR & AR
Mobile payments
M-commerce trend #1. Mobile apps and progressive web apps (PWAs)
According to 2020’s statistics of mobile commerce trends from Statista:
Mobile apps can convert more sales compared to mobile websites by 157%.
57% of online shoppers in the United States used a mobile app to discover information about the items they wanted to buy.
85% of online shoppers tend to use mobile apps instead of mobile browsers.
From the above data, we have to admit that online shoppers nowadays mainly use their mobile devices to make purchases. Another point should be highlighted is the way your customers use their mobile devices to shop. They rarely visit your website on a mobile browser.
Key takeaways: There are two approaches to adapt to this changing habit to increase mobile conversion:
Build a mobile shopping app for your store. This definitely increases your mobile traffic as the stated data, and in turn, grows your conversion rate.
Optimize your current website to be more mobile-friendly. You can apply progressive web apps (PWA) technology to bring a website’s interface, loading speed, and mobile shopping experience like an app. For example, your customers can pin your website to their home screen with the add-to-home feature (or A2HS for short) so they can see it anytime and quickly revisit.
These are two prominent directions for the future of mobile commerce growth. When you build a mobile shopping app or use PWA technology for your website, you can stay connected with your customers by sending them regular push notifications.
You can personalize these messages with real-time information and promotions based on user data like shopping behavior and their location. A lot of store owners have recognized the benefits of push notifications and are adjusting accordingly.
Mobile commerce trend #2. One-click ordering
One-click ordering, also known as one-click buying, or one-click, is a technology invented by Amazon, the world’s largest eCommerce platform. This mobile commerce trend allows customers to complete all necessary info and payment on the mobile eCommerce checkout form using data from the customer’s previous purchase. They just need to click one button, then all information is automatically filled, including:
Customer name
Shipping address
Billing address
Email address
Credit card number
Credit card expiration
Card verification number
Since mobile devices screens are often designed for small areas, it requires a lot of precision from your customers to enter all this information. One-click is a lifesaver in this case. It saves customers time and effort, and helps store owners increase the customer checkout experience, eliminating one of the biggest causes of abandonment carts, thereby increasing mobile conversion rate and revenue.
Although this is a convenient solution with many advantages, the biggest question is on its security. In fact, the one-click mobile commerce trend relies on an intermediary payment gateway which is PCI-certified so your information is completely safe. However, if there’s a security breach and their database is leaked, anyone can order with their mobile devices. For most people, they are still willing to trade for the convenience of one-click. In addition, mobile eCommerce has a quick return process for such cases.
Key takeaways:
In 2017, Amazon’s exclusive patent for the one-click technology expired, so now you have a wider choice of similar service providers like Fast and Bolt or PeachPay.
M-commerce trend #3. Social commerce
Your customers are using social media every day. It’s easier for your product to catch their eye here than customers visiting your website site. One of 2021’s mobile commerce trends is using social networks to reach target customers and build awareness for brands.
Many eCommerce businesses have tried and succeeded. However, turning the social traffic into conversion rate and sales remains a conundrum. Navigating from a social media post to a product purchase page requires a lot of intermediaries process. Fortunately, social commerce has emerged and solved this problem.
It builds direct bridges for customers to make purchases from Instagram and Facebook. Your customers will have a button to interact with the products they see. And they can click to be redirected to your product page without being forced to open a new browser.
A 2020 research found that brands using Instagram to sell have benefited from a 1,416% increase in traffic and 20% increase in revenue. In 2021, more and more consumers will be looking to buy directly from social media posts, and store owners need to embrace this mobile commerce trend.
Key takeaways:
Include products tagging directly in photos and posts, just like you tag your friends in photos to apply this mobile commerce trends in 2021.
Mobile commerce trend #4. Voice commerce
Voice commerce, or voice shopping, is the practice of using voice commands to shop online and place orders instead of typing or making in-store purchases. You can use the built-in voice feature in any smartphone or smart speaker assistant products like Apple, Samsung, Google, and Microsoft.
In 2020, voice commerce is anticipated to reach $40 billion according to Voice commerce statistics and reports by Statista:
40% of adults use voice search at least once a day.
20% of all searches on mobile devices use voice commands.
51% of online shoppers use voice commands to search for the products they want to buy.
22% of online shoppers use voice commands to make purchases.
Voice commerce is a significant mobile commerce trend that you can’t ignore in 2021.
Key takeaways:
Make it easier for your customers to access your product by voice:
Create voice-driven lists using built-in tools such as Alexa Skills Kit. It provides APIs so you can create points of purchases via voice commands.
Apply tools like a UPS that enables shipment tracking via voice commands
Create and execute a voice-related SEO strategy:
Track what items and data are being searched based on free voice reporting tools like Think with Google for mobile commerce trends
Compare the details, the length of the voice searches of each detailed product to better tailor existing keywords
Establish a set of keywords according to the types of needs
Add emphasis or shorten a voice search for each target market to optimize keyword lists
Create educational contents with trending keywords, promoting and ensuring customers can see results with your eCommerce site’s products via voice command
Make your products purchasable directly on the voice app:
Eliminate unnecessary steps that prolong the purchase process or hinder usability on the mobile devices
Communicate on social networks that your customers can buy your products via voice command on your eCommerce site and provide simple guidelines
M-commerce trend #5. Mobile chatbots
Mobile chatbots, or virtual assistants are artificial intelligence (AI) agents. They are set up with programs that automatically interact like a human with customers to make product query conversation more convenient and quickly. Chatbots are often used in email clients, messaging apps, SMS, mobile applications, and cloud networks.
Thanks to artificial intelligence and machine learning algorithms, the answer is becoming more and more natural with high accuracy. Economically, this mobile commerce trend helps you reduce guest waiting time and reduces the cost of real human resources.
The fact that customers use virtual chatbots to ask for product and brand information is no longer strange to the online shopping protocol. According to Business Insider’s 2021 statistics:
54% of online shoppers confess that they always choose chatbots over a salesperson if it’s more time-saving.
Worldwide sales via chatbots are expected to grow from $2.8 billion in 2019 to $142 billion by 2024.
Major companies like Starbucks, LinkedIn, eBay, and British Airways are using mobile chatbots not only for external customers but also for internal operational processes.
Key takeaways:
You can utilize chatbot mobile commerce trends from the big providers like Facebook, Microsoft, and Google, who have developed for many years in this field.
With the increase in demand for chatbots, many technology companies are developing solutions to keep up with this mobile commerce trend and serve specific markets with more diverse needs.
In case you need customized features or use mobile chatbots for internal projects within the business, it’s recommended to choose other alternative technology companies like Assisty. They will collect your specific requirements and help you deploy mobile chatbot technology.
Mobile commerce trend #6. VR and AR
AR (Augmented Reality) helps mobile eCommerce customers try products before making a purchase. They can do it in their space or even on their bodies. For example, cosmetics brands offer lipstick swatches on customer’s lips right with their mobile camera.
With AR technology built into your shopping options, it increases the chances of your customers choosing the right product without going to the store. The accuracy is even higher than buying in person because customers can try the product right in their home space.
VR (Virtual Reality), or mobile VR, works by connecting VR devices to your mobile devices to create a VR experience. In this connection, mobile devices are used as the processing and display method, so mobile VR is the most optimized and applicable version of VR for the retail and general public. With the mobile commerce trends of VR, eCommerce stores are now creating a realistic shopping experience for their customers.
Grocery stores may offer a tour of the area in their store or even to food factories, which is impossible otherwise due to the risk of food allergies. Gyms can offer potential members the opportunity to view the facility without disrupting the gym members’ workouts. VR is also very useful for new opening stores, when everything is still simple and incomplete. However, these experiences require VR headset. While VR adoption is still moderate, VR tours are likely to have a stronger impact in the near future.
AR and VR are rising mobile commerce trends that can shape the future of ecommerce. According to a report by Statista:
In 2020, 83.1 million US online shoppers used AR at least once a month, which is 15% of the population.
By 2025, the VR and AR industry is predicted to reach $35 billion.
Many businesses have started to apply AR and VR to improve their customer shopping experience. Both can reduce the product return rate.These solutions are said to be best suited for retailers selling expensive, unwieldy, or oversized items. It allows combining digital rendering with real-world imagery, giving shoppers a sense of the product’s proportions, details, and dimensions, helping customers make better purchasing choices.
Key takeaways: Industries should apply AR and VR the most in their retails include:
Architecture
Design and furniture
Beauty and care
Medical and healthcare
Fashion
Tech-wears
Housing applications
Automotive
Medical and healthcare
Hobbies and entertainment
M-commerce trend #7. Mobile payments
Mobile payments is the mobile commerce trend that your customers make monetary payments for a service or product through mobile devices. Another use of mobile payment technology is for sending money within family members, friends, and colleagues. Venmo and PayPal are some popular mobile payment providers.
According to mobile payment statistics by Statista:
Mobile annual sales are increasing by 62%.
More than $274 billion payments are processed via mobile by 2022.
65% of fraud transactions are made via mobile devices.
Key takeaways:
Update the latest payment trends and best practices of your retail market via some free mobile payments report
Get advice from your payment service provider about what mobile payment wallets are suitable with your particular market share and popular with your customer’s geographical location
Keep offering mobile payment with traditional payment methods like to pay by cash or credit card to diversify payment options
Build a mobile shopping app for your mobile commerce that is more secure than website browsing
To sum up
You may notice a common element in all the 7 mobile commerce trends: turning to app integration or making your website more mobile-friendly. This will be the mainstream for mobile commerce in the future. As an eCommerce store owner, you need to keep a close eye on mobile commerce trends to plan accordingly. If you keep improving and transforming with the trends in this article, you will surely be able to dominate mobile commerce in 2021.
The post Top 7 mobile commerce trends of 2021 appeared first on World’s #1 POS for Magento.
This post was first published here.
I hope you found the post above of help or of interest. You can find similar content on our blog: www.northtxpointofsale.com Please let me have your feedback in the comments section below. Let us know what subjects we should write about for you in future.
youtube
#Point of Sale#clover Pos Reviews#lightspeed Support#point of sale#shopkeep Hardware#shopkeep Pricing#toast Pos Reviews#toast Pos Support#toast Restaurant Pos#touchbistro Pos#touchbistro Pricing
0 notes
Text
News & important posts on POS Equipment & POS.
“Mobile commerce is anticipated to account for 72.9% of eCommerce sales around the world by 2021” – Key figure of eCommerce by Statista
Over the recent years, shopping habits have changed dramatically. Mobile devices are dominating most of our time and participate in our daily routine like our personal assistant. When these factors combine, mobile commerce, or m-commerce, is on the rise and expected to dominate the market in the next few years. To boost your eCommerce sales, you can’t ignore your customer on mobile. You should catch up with the most advanced and useful mobile commerce trends to optimize mobile customer experience.
In this article, we’ll present the 7 latest trends in mobile commerce that will dominate 2021. We’ll explain the trends related to mobile technology, customer behavior, and market share so you can build an effective and timely business strategy.
Mobile apps and progressive web apps (PWAs)
One-click ordering
Social commerce
Voice commerce
Mobile chatbots
VR & AR
Mobile payments
M-commerce trend #1. Mobile apps and progressive web apps (PWAs)
According to 2020’s statistics of mobile commerce trends from Statista:
Mobile apps can convert more sales compared to mobile websites by 157%.
57% of online shoppers in the United States used a mobile app to discover information about the items they wanted to buy.
85% of online shoppers tend to use mobile apps instead of mobile browsers.
From the above data, we have to admit that online shoppers nowadays mainly use their mobile devices to make purchases. Another point should be highlighted is the way your customers use their mobile devices to shop. They rarely visit your website on a mobile browser.
Key takeaways: There are two approaches to adapt to this changing habit to increase mobile conversion:
Build a mobile shopping app for your store. This definitely increases your mobile traffic as the stated data, and in turn, grows your conversion rate.
Optimize your current website to be more mobile-friendly. You can apply progressive web apps (PWA) technology to bring a website’s interface, loading speed, and mobile shopping experience like an app. For example, your customers can pin your website to their home screen with the add-to-home feature (or A2HS for short) so they can see it anytime and quickly revisit.
These are two prominent directions for the future of mobile commerce growth. When you build a mobile shopping app or use PWA technology for your website, you can stay connected with your customers by sending them regular push notifications.
You can personalize these messages with real-time information and promotions based on user data like shopping behavior and their location. A lot of store owners have recognized the benefits of push notifications and are adjusting accordingly.
Mobile commerce trend #2. One-click ordering
One-click ordering, also known as one-click buying, or one-click, is a technology invented by Amazon, the world’s largest eCommerce platform. This mobile commerce trend allows customers to complete all necessary info and payment on the mobile eCommerce checkout form using data from the customer’s previous purchase. They just need to click one button, then all information is automatically filled, including:
Customer name
Shipping address
Billing address
Email address
Credit card number
Credit card expiration
Card verification number
Since mobile devices screens are often designed for small areas, it requires a lot of precision from your customers to enter all this information. One-click is a lifesaver in this case. It saves customers time and effort, and helps store owners increase the customer checkout experience, eliminating one of the biggest causes of abandonment carts, thereby increasing mobile conversion rate and revenue.
Although this is a convenient solution with many advantages, the biggest question is on its security. In fact, the one-click mobile commerce trend relies on an intermediary payment gateway which is PCI-certified so your information is completely safe. However, if there’s a security breach and their database is leaked, anyone can order with their mobile devices. For most people, they are still willing to trade for the convenience of one-click. In addition, mobile eCommerce has a quick return process for such cases.
Key takeaways:
In 2017, Amazon’s exclusive patent for the one-click technology expired, so now you have a wider choice of similar service providers like Fast and Bolt or PeachPay.
M-commerce trend #3. Social commerce
Your customers are using social media every day. It’s easier for your product to catch their eye here than customers visiting your website site. One of 2021’s mobile commerce trends is using social networks to reach target customers and build awareness for brands.
Many eCommerce businesses have tried and succeeded. However, turning the social traffic into conversion rate and sales remains a conundrum. Navigating from a social media post to a product purchase page requires a lot of intermediaries process. Fortunately, social commerce has emerged and solved this problem.
It builds direct bridges for customers to make purchases from Instagram and Facebook. Your customers will have a button to interact with the products they see. And they can click to be redirected to your product page without being forced to open a new browser.
A 2020 research found that brands using Instagram to sell have benefited from a 1,416% increase in traffic and 20% increase in revenue. In 2021, more and more consumers will be looking to buy directly from social media posts, and store owners need to embrace this mobile commerce trend.
Key takeaways:
Include products tagging directly in photos and posts, just like you tag your friends in photos to apply this mobile commerce trends in 2021.
Mobile commerce trend #4. Voice commerce
Voice commerce, or voice shopping, is the practice of using voice commands to shop online and place orders instead of typing or making in-store purchases. You can use the built-in voice feature in any smartphone or smart speaker assistant products like Apple, Samsung, Google, and Microsoft.
In 2020, voice commerce is anticipated to reach $40 billion according to Voice commerce statistics and reports by Statista:
40% of adults use voice search at least once a day.
20% of all searches on mobile devices use voice commands.
51% of online shoppers use voice commands to search for the products they want to buy.
22% of online shoppers use voice commands to make purchases.
Voice commerce is a significant mobile commerce trend that you can’t ignore in 2021.
Key takeaways:
Make it easier for your customers to access your product by voice:
Create voice-driven lists using built-in tools such as Alexa Skills Kit. It provides APIs so you can create points of purchases via voice commands.
Apply tools like a UPS that enables shipment tracking via voice commands
Create and execute a voice-related SEO strategy:
Track what items and data are being searched based on free voice reporting tools like Think with Google for mobile commerce trends
Compare the details, the length of the voice searches of each detailed product to better tailor existing keywords
Establish a set of keywords according to the types of needs
Add emphasis or shorten a voice search for each target market to optimize keyword lists
Create educational contents with trending keywords, promoting and ensuring customers can see results with your eCommerce site’s products via voice command
Make your products purchasable directly on the voice app:
Eliminate unnecessary steps that prolong the purchase process or hinder usability on the mobile devices
Communicate on social networks that your customers can buy your products via voice command on your eCommerce site and provide simple guidelines
M-commerce trend #5. Mobile chatbots
Mobile chatbots, or virtual assistants are artificial intelligence (AI) agents. They are set up with programs that automatically interact like a human with customers to make product query conversation more convenient and quickly. Chatbots are often used in email clients, messaging apps, SMS, mobile applications, and cloud networks.
Thanks to artificial intelligence and machine learning algorithms, the answer is becoming more and more natural with high accuracy. Economically, this mobile commerce trend helps you reduce guest waiting time and reduces the cost of real human resources.
The fact that customers use virtual chatbots to ask for product and brand information is no longer strange to the online shopping protocol. According to Business Insider’s 2021 statistics:
54% of online shoppers confess that they always choose chatbots over a salesperson if it’s more time-saving.
Worldwide sales via chatbots are expected to grow from $2.8 billion in 2019 to $142 billion by 2024.
Major companies like Starbucks, LinkedIn, eBay, and British Airways are using mobile chatbots not only for external customers but also for internal operational processes.
Key takeaways:
You can utilize chatbot mobile commerce trends from the big providers like Facebook, Microsoft, and Google, who have developed for many years in this field.
With the increase in demand for chatbots, many technology companies are developing solutions to keep up with this mobile commerce trend and serve specific markets with more diverse needs.
In case you need customized features or use mobile chatbots for internal projects within the business, it’s recommended to choose other alternative technology companies like Assisty. They will collect your specific requirements and help you deploy mobile chatbot technology.
Mobile commerce trend #6. VR and AR
AR (Augmented Reality) helps mobile eCommerce customers try products before making a purchase. They can do it in their space or even on their bodies. For example, cosmetics brands offer lipstick swatches on customer’s lips right with their mobile camera.
With AR technology built into your shopping options, it increases the chances of your customers choosing the right product without going to the store. The accuracy is even higher than buying in person because customers can try the product right in their home space.
VR (Virtual Reality), or mobile VR, works by connecting VR devices to your mobile devices to create a VR experience. In this connection, mobile devices are used as the processing and display method, so mobile VR is the most optimized and applicable version of VR for the retail and general public. With the mobile commerce trends of VR, eCommerce stores are now creating a realistic shopping experience for their customers.
Grocery stores may offer a tour of the area in their store or even to food factories, which is impossible otherwise due to the risk of food allergies. Gyms can offer potential members the opportunity to view the facility without disrupting the gym members’ workouts. VR is also very useful for new opening stores, when everything is still simple and incomplete. However, these experiences require VR headset. While VR adoption is still moderate, VR tours are likely to have a stronger impact in the near future.
AR and VR are rising mobile commerce trends that can shape the future of ecommerce. According to a report by Statista:
In 2020, 83.1 million US online shoppers used AR at least once a month, which is 15% of the population.
By 2025, the VR and AR industry is predicted to reach $35 billion.
Many businesses have started to apply AR and VR to improve their customer shopping experience. Both can reduce the product return rate.These solutions are said to be best suited for retailers selling expensive, unwieldy, or oversized items. It allows combining digital rendering with real-world imagery, giving shoppers a sense of the product’s proportions, details, and dimensions, helping customers make better purchasing choices.
Key takeaways: Industries should apply AR and VR the most in their retails include:
Architecture
Design and furniture
Beauty and care
Medical and healthcare
Fashion
Tech-wears
Housing applications
Automotive
Medical and healthcare
Hobbies and entertainment
M-commerce trend #7. Mobile payments
Mobile payments is the mobile commerce trend that your customers make monetary payments for a service or product through mobile devices. Another use of mobile payment technology is for sending money within family members, friends, and colleagues. Venmo and PayPal are some popular mobile payment providers.
According to mobile payment statistics by Statista:
Mobile annual sales are increasing by 62%.
More than $274 billion payments are processed via mobile by 2022.
65% of fraud transactions are made via mobile devices.
Key takeaways:
Update the latest payment trends and best practices of your retail market via some free mobile payments report
Get advice from your payment service provider about what mobile payment wallets are suitable with your particular market share and popular with your customer’s geographical location
Keep offering mobile payment with traditional payment methods like to pay by cash or credit card to diversify payment options
Build a mobile shopping app for your mobile commerce that is more secure than website browsing
To sum up
You may notice a common element in all the 7 mobile commerce trends: turning to app integration or making your website more mobile-friendly. This will be the mainstream for mobile commerce in the future. As an eCommerce store owner, you need to keep a close eye on mobile commerce trends to plan accordingly. If you keep improving and transforming with the trends in this article, you will surely be able to dominate mobile commerce in 2021.
The post Top 7 mobile commerce trends of 2021 appeared first on World’s #1 POS for Magento.
This post was first published here.
I hope you found the post above of help or of interest. You can find similar content on our blog: www.northtxpointofsale.com Please let me have your feedback in the comments section below. Let us know what subjects we should write about for you in future.
youtube
#Point of Sale#clover Pos Reviews#lightspeed Support#point of sale#shopkeep Hardware#shopkeep Pricing#toast Pos Reviews#toast Pos Support#toast Restaurant Pos#touchbistro Pos#touchbistro Pricing
0 notes
Text
News & important posts on POS Equipment & POS.
“Mobile commerce is anticipated to account for 72.9% of eCommerce sales around the world by 2021” – Key figure of eCommerce by Statista
Over the recent years, shopping habits have changed dramatically. Mobile devices are dominating most of our time and participate in our daily routine like our personal assistant. When these factors combine, mobile commerce, or m-commerce, is on the rise and expected to dominate the market in the next few years. To boost your eCommerce sales, you can’t ignore your customer on mobile. You should catch up with the most advanced and useful mobile commerce trends to optimize mobile customer experience.
In this article, we’ll present the 7 latest trends in mobile commerce that will dominate 2021. We’ll explain the trends related to mobile technology, customer behavior, and market share so you can build an effective and timely business strategy.
Mobile apps and progressive web apps (PWAs)
One-click ordering
Social commerce
Voice commerce
Mobile chatbots
VR & AR
Mobile payments
M-commerce trend #1. Mobile apps and progressive web apps (PWAs)
According to 2020’s statistics of mobile commerce trends from Statista:
Mobile apps can convert more sales compared to mobile websites by 157%.
57% of online shoppers in the United States used a mobile app to discover information about the items they wanted to buy.
85% of online shoppers tend to use mobile apps instead of mobile browsers.
From the above data, we have to admit that online shoppers nowadays mainly use their mobile devices to make purchases. Another point should be highlighted is the way your customers use their mobile devices to shop. They rarely visit your website on a mobile browser.
Key takeaways: There are two approaches to adapt to this changing habit to increase mobile conversion:
Build a mobile shopping app for your store. This definitely increases your mobile traffic as the stated data, and in turn, grows your conversion rate.
Optimize your current website to be more mobile-friendly. You can apply progressive web apps (PWA) technology to bring a website’s interface, loading speed, and mobile shopping experience like an app. For example, your customers can pin your website to their home screen with the add-to-home feature (or A2HS for short) so they can see it anytime and quickly revisit.
These are two prominent directions for the future of mobile commerce growth. When you build a mobile shopping app or use PWA technology for your website, you can stay connected with your customers by sending them regular push notifications.
You can personalize these messages with real-time information and promotions based on user data like shopping behavior and their location. A lot of store owners have recognized the benefits of push notifications and are adjusting accordingly.
Mobile commerce trend #2. One-click ordering
One-click ordering, also known as one-click buying, or one-click, is a technology invented by Amazon, the world’s largest eCommerce platform. This mobile commerce trend allows customers to complete all necessary info and payment on the mobile eCommerce checkout form using data from the customer’s previous purchase. They just need to click one button, then all information is automatically filled, including:
Customer name
Shipping address
Billing address
Email address
Credit card number
Credit card expiration
Card verification number
Since mobile devices screens are often designed for small areas, it requires a lot of precision from your customers to enter all this information. One-click is a lifesaver in this case. It saves customers time and effort, and helps store owners increase the customer checkout experience, eliminating one of the biggest causes of abandonment carts, thereby increasing mobile conversion rate and revenue.
Although this is a convenient solution with many advantages, the biggest question is on its security. In fact, the one-click mobile commerce trend relies on an intermediary payment gateway which is PCI-certified so your information is completely safe. However, if there’s a security breach and their database is leaked, anyone can order with their mobile devices. For most people, they are still willing to trade for the convenience of one-click. In addition, mobile eCommerce has a quick return process for such cases.
Key takeaways:
In 2017, Amazon’s exclusive patent for the one-click technology expired, so now you have a wider choice of similar service providers like Fast and Bolt or PeachPay.
M-commerce trend #3. Social commerce
Your customers are using social media every day. It’s easier for your product to catch their eye here than customers visiting your website site. One of 2021’s mobile commerce trends is using social networks to reach target customers and build awareness for brands.
Many eCommerce businesses have tried and succeeded. However, turning the social traffic into conversion rate and sales remains a conundrum. Navigating from a social media post to a product purchase page requires a lot of intermediaries process. Fortunately, social commerce has emerged and solved this problem.
It builds direct bridges for customers to make purchases from Instagram and Facebook. Your customers will have a button to interact with the products they see. And they can click to be redirected to your product page without being forced to open a new browser.
A 2020 research found that brands using Instagram to sell have benefited from a 1,416% increase in traffic and 20% increase in revenue. In 2021, more and more consumers will be looking to buy directly from social media posts, and store owners need to embrace this mobile commerce trend.
Key takeaways:
Include products tagging directly in photos and posts, just like you tag your friends in photos to apply this mobile commerce trends in 2021.
Mobile commerce trend #4. Voice commerce
Voice commerce, or voice shopping, is the practice of using voice commands to shop online and place orders instead of typing or making in-store purchases. You can use the built-in voice feature in any smartphone or smart speaker assistant products like Apple, Samsung, Google, and Microsoft.
In 2020, voice commerce is anticipated to reach $40 billion according to Voice commerce statistics and reports by Statista:
40% of adults use voice search at least once a day.
20% of all searches on mobile devices use voice commands.
51% of online shoppers use voice commands to search for the products they want to buy.
22% of online shoppers use voice commands to make purchases.
Voice commerce is a significant mobile commerce trend that you can’t ignore in 2021.
Key takeaways:
Make it easier for your customers to access your product by voice:
Create voice-driven lists using built-in tools such as Alexa Skills Kit. It provides APIs so you can create points of purchases via voice commands.
Apply tools like a UPS that enables shipment tracking via voice commands
Create and execute a voice-related SEO strategy:
Track what items and data are being searched based on free voice reporting tools like Think with Google for mobile commerce trends
Compare the details, the length of the voice searches of each detailed product to better tailor existing keywords
Establish a set of keywords according to the types of needs
Add emphasis or shorten a voice search for each target market to optimize keyword lists
Create educational contents with trending keywords, promoting and ensuring customers can see results with your eCommerce site’s products via voice command
Make your products purchasable directly on the voice app:
Eliminate unnecessary steps that prolong the purchase process or hinder usability on the mobile devices
Communicate on social networks that your customers can buy your products via voice command on your eCommerce site and provide simple guidelines
M-commerce trend #5. Mobile chatbots
Mobile chatbots, or virtual assistants are artificial intelligence (AI) agents. They are set up with programs that automatically interact like a human with customers to make product query conversation more convenient and quickly. Chatbots are often used in email clients, messaging apps, SMS, mobile applications, and cloud networks.
Thanks to artificial intelligence and machine learning algorithms, the answer is becoming more and more natural with high accuracy. Economically, this mobile commerce trend helps you reduce guest waiting time and reduces the cost of real human resources.
The fact that customers use virtual chatbots to ask for product and brand information is no longer strange to the online shopping protocol. According to Business Insider’s 2021 statistics:
54% of online shoppers confess that they always choose chatbots over a salesperson if it’s more time-saving.
Worldwide sales via chatbots are expected to grow from $2.8 billion in 2019 to $142 billion by 2024.
Major companies like Starbucks, LinkedIn, eBay, and British Airways are using mobile chatbots not only for external customers but also for internal operational processes.
Key takeaways:
You can utilize chatbot mobile commerce trends from the big providers like Facebook, Microsoft, and Google, who have developed for many years in this field.
With the increase in demand for chatbots, many technology companies are developing solutions to keep up with this mobile commerce trend and serve specific markets with more diverse needs.
In case you need customized features or use mobile chatbots for internal projects within the business, it’s recommended to choose other alternative technology companies like Assisty. They will collect your specific requirements and help you deploy mobile chatbot technology.
Mobile commerce trend #6. VR and AR
AR (Augmented Reality) helps mobile eCommerce customers try products before making a purchase. They can do it in their space or even on their bodies. For example, cosmetics brands offer lipstick swatches on customer’s lips right with their mobile camera.
With AR technology built into your shopping options, it increases the chances of your customers choosing the right product without going to the store. The accuracy is even higher than buying in person because customers can try the product right in their home space.
VR (Virtual Reality), or mobile VR, works by connecting VR devices to your mobile devices to create a VR experience. In this connection, mobile devices are used as the processing and display method, so mobile VR is the most optimized and applicable version of VR for the retail and general public. With the mobile commerce trends of VR, eCommerce stores are now creating a realistic shopping experience for their customers.
Grocery stores may offer a tour of the area in their store or even to food factories, which is impossible otherwise due to the risk of food allergies. Gyms can offer potential members the opportunity to view the facility without disrupting the gym members’ workouts. VR is also very useful for new opening stores, when everything is still simple and incomplete. However, these experiences require VR headset. While VR adoption is still moderate, VR tours are likely to have a stronger impact in the near future.
AR and VR are rising mobile commerce trends that can shape the future of ecommerce. According to a report by Statista:
In 2020, 83.1 million US online shoppers used AR at least once a month, which is 15% of the population.
By 2025, the VR and AR industry is predicted to reach $35 billion.
Many businesses have started to apply AR and VR to improve their customer shopping experience. Both can reduce the product return rate.These solutions are said to be best suited for retailers selling expensive, unwieldy, or oversized items. It allows combining digital rendering with real-world imagery, giving shoppers a sense of the product’s proportions, details, and dimensions, helping customers make better purchasing choices.
Key takeaways: Industries should apply AR and VR the most in their retails include:
Architecture
Design and furniture
Beauty and care
Medical and healthcare
Fashion
Tech-wears
Housing applications
Automotive
Medical and healthcare
Hobbies and entertainment
M-commerce trend #7. Mobile payments
Mobile payments is the mobile commerce trend that your customers make monetary payments for a service or product through mobile devices. Another use of mobile payment technology is for sending money within family members, friends, and colleagues. Venmo and PayPal are some popular mobile payment providers.
According to mobile payment statistics by Statista:
Mobile annual sales are increasing by 62%.
More than $274 billion payments are processed via mobile by 2022.
65% of fraud transactions are made via mobile devices.
Key takeaways:
Update the latest payment trends and best practices of your retail market via some free mobile payments report
Get advice from your payment service provider about what mobile payment wallets are suitable with your particular market share and popular with your customer’s geographical location
Keep offering mobile payment with traditional payment methods like to pay by cash or credit card to diversify payment options
Build a mobile shopping app for your mobile commerce that is more secure than website browsing
To sum up
You may notice a common element in all the 7 mobile commerce trends: turning to app integration or making your website more mobile-friendly. This will be the mainstream for mobile commerce in the future. As an eCommerce store owner, you need to keep a close eye on mobile commerce trends to plan accordingly. If you keep improving and transforming with the trends in this article, you will surely be able to dominate mobile commerce in 2021.
The post Top 7 mobile commerce trends of 2021 appeared first on World’s #1 POS for Magento.
This post was first published here.
I hope you found the post above of help or of interest. You can find similar content on our blog: www.northtxpointofsale.com Please let me have your feedback in the comments section below. Let us know what subjects we should write about for you in future.
youtube
#Point of Sale#clover Pos Reviews#lightspeed Support#point of sale#shopkeep Hardware#shopkeep Pricing#toast Pos Reviews#toast Pos Support#toast Restaurant Pos#touchbistro Pos#touchbistro Pricing
0 notes
Text
What would web designers do to boost mobile websites?
I these days wrote a weblog post for an internet designer patron approximately page speed and why it matters. What I didn’t know before writing it turned into that her business enterprise became suffering to optimize their cell websites for speed. As a result, she got here lower back to me worried with publishing a put up on a approach her organisation had yet to adopt successfully. She was torn though. She understood how essential cellular web page speeds have been to the user experience and, with the aid of proxy, search engine marketing. However, their awareness has continually been on creating a great-searching and powerful design. Something like web page speed optimization turned into always left to the builders to worry about. In the give up, we decided to maintain on publishing it till they may get their own website in addition to their clients’ sites properly optimized. In the meantime, it were given me thinking: Is there whatever designers can do while creating cellular web sites to help builders optimize for pace? Developers are already optimizing front stop performance with:
Fast net hosting
CDNs
Clean coding practices
Caching
Minification
Image optimization
And more So, is there something left?
To me, this is lots like how search optimization is handled. As a writer, I cope with the on-page optimizations even as the developer I hand content over to does the technical search engine marketing stuff. Web designers and builders can without difficulty address the elements of speed optimization which can be in each in their wheelhouses. Understanding What “Slow” Means On The Mobile Web
There are a number of tools that will help you analyze web page speeds and implement various fixes to enhance them. One device that’s particularly useful is called Lighthouse. The handiest issue is, it’s intended for web builders.
Instead, I suggest web designers use Test My Site, another Google testing tool.
This is specifically for those who want to get their mobile site speed measured quickly. What you need to do is enter the field with your domain name, and let the test run.
What I like about this method compared to other site speed tests is that, in terms of layman, it's all laid out for you. In this scenario, even when supported on the 4 G networks, my website is "slow." Although we have been told for years that tourists are willing to wait three seconds to load a web page, Google finds 2.9 seconds to be too long. You can get an expanded file from Google that tells you a way to speed up your mobile loading times, but the hints are no specific than the updates you’d make at the development side. We already understand this. However, in case you (or your developer) haven’t yet applied any of those fixes, this is a good checklist to paintings off of. If you aren’t completely convinced that you need to take your 3-second cell speed down any further, look at the economic impact just .five seconds might have on your month-to-month backside line. What Web Designers Can Do To Optimize Mobile Sites For Speed
Let the net developer cope with all of the essential pace optimizations like caching and record
minification
at the same time as you take on the subsequent layout hints and strategies:
1. HOST FONTS FROM A CDN There’s sufficient you need to worry approximately in terms of designing fonts for the cellular revel in which you likely don’t need to listen this… but custom internet fonts suck in terms of loading. In fact, there are two latest case research that display why custom internet fonts are damaging to page loading speeds. Thankfully, a CDN may want to come to be being your saving grace. The Downtime Monkey Example The first comes from Downtime Monkey. In this example study, Downtime Monkey boasts a page velocity development of 58% via a whole lot of optimizations — two of which pertained to how they served fonts to their web site. For their Font Awesome icons, they decided to host them from a CDN. However, Font Awesome’s personal CDN proved unreliable, in order that they switched to the Bootstrap CDN. As a result, this stored them among 200 and 550 milliseconds according to web page load. For their Google Font “Cabin”, they determined to host it from the Google CDN. What’s funny to note, however, is that when they ran a web page pace take a look at on the web page afterwards, they acquired an optimization suggestion related to the font. It appears that the hyperlink they put within the head in their web site turned into slowing down the rendering of the page. So, they had to put in force a workaround that might allow the font to load asynchronously without harming the show of the page as it loaded. They used Web Font Loader to fix the difficulty and ended up saving between 150 and 300 milliseconds consistent with web page load as a result. Brian Jackson’s Test Brian Jackson, the Chief Marketing Officer at Kinsta, wrote a put up for KeyCDN that demonstrates the first-class way to serve custom web fonts on a website. You can see in his instance that he suggests a number of optimizations, like restricting which styles and person units are available to be used on the internet site. However, it’s his experimentation with CDN web hosting that’s honestly interesting. When served from a local server, Open Sans took 0.530 milliseconds to load. It’s no longer a massive distinction, however it’s obviously not the right route to head in. So, what’s the conclusion? Well, you have a few options. You can use an internet secure font and avoid the troubles that come with the usage of externally hosted fonts within the first place. You can use a Google font and make sure it’s hosted through Google’s CDN. You can download a Google font and add it for your very own CDN (if you could get it loading quicker from there, that is).
2. STOP USING CUMBERSOME DESIGN ELEMENTS The following listing is relatively of a rehashing of subjects that have been covered before, so I don’t want to waste your time looking to recreate the wheel here. However, I do think this method of disposing of unnecessary design factors (specifically weightier ones) to optimize the cellular enjoy is one worth summarizing here: Stop with On-Page Ads When I wrote about elements you have to ditch on mobile web sites, I known as out commercials as one of the matters you can without difficulty toss out. I nonetheless stand via that conviction. For starters, classified ads are served from a 3rd party. Any time you have got to call on every other party’s servers, you’re in addition growing your own loading times as you await them to supply the content to your web page. Secondly, over 26% of the U.S. populace alone makes use of ad-blocking generation on their devices, in order that they’re not possibly to look your on-web page ads anyway. Instead, use monetization strategies that move the advertising far from your website, boom your very own on-website conversions and won’t drain your server’s resources: Remarketing Let your monitoring pixel follow site visitors around the internet and then serve your personal ads on someone else’s web page. PPC There’s suitable money to be made if you can nail the pay-according to-click advertising method in Google. Social media ads These are in particular clean to run in case your website is publishing new content on a ordinary basis and you've a compelling offer. Stop With Pop-Ups I realize that Google says that mobile pop-united statesare okay in certain instances.
However, in case you’re building a website with WordPress or every other content management machine and you’re using a plugin to create the ones pop-ups, that’s going to sluggish down your loading times. It might not be via a whole lot, however you’ll note the difference. Stop With Cumbersome Contact Channels Don’t forget about your website’s touch channels. In particular, you have to be careful about designing mobile bureaucracy. Of course, part of that has to do with how lengthy it in reality takes a consumer to fill one out. However, there’s additionally what a prolonged or multi-web page form does on your loading speeds that you should assume about. In general, your cellular paperwork have to be lean — best consist of what’s truely vital. There is an alternate school of idea to recall as well. You ought to ditch the touch form altogether, something I mentioned when speakme approximately the fashion of replacing cell paperwork with chatbots. There are websites that have eliminated their forms and left facts like FAQs, electronic mail addresses and get in touch with numbers for traffic to use if they want to get in touch. That could genuinely lighten matters up from a loading standpoint. I just don’t know if it might be best for the person enjoy. 3. CREATE A SINGLE-PAGE WEBSITE
The above suggestions are going to be the simplest and fastest ones to put into effect, so you must simply start there if a patron or internet developer involves you with problems of too-slow web sites. However, if web page speed checks nevertheless show that a website takes extra than 2.5 seconds to load, keep in mind a extraordinary method to redesigning a website for the purposes of speed optimization. As Adam Heitzman said in an article for Search Engine Journal: “Single page sites typically convert an awful lot less complicated to mobile and users locate them simple to navigate.” To be clear, I’m no longer suggesting that you turn your website into a single-web page application (SPA). If you need to hurry up your consumer’s digital property with carrier workers, a PWA is a better solution. (More info on that within the next factor.) Instead, what I’m suggesting is that you convert a multi-web page website into a single-web page one if your client fulfills sure criteria: Businesses with an exceptionally slender and singular focus. Websites that don’t require a lot content to get their point across. A constrained range of key phrases you want to rank for. That said, in case you are designing a website that suits inside the ones 3 criteria (or at least out of 3), you can realistically pass your website to a greater simplistic single-web page design. Because single-page web sites pressure you to do more with less, the restrained content material and functions clearly create a light-weight internet site. What’s cool approximately this single-page website is that it doesn’t skimp at the considerable imagery needed to promote luxury homes. And, yet, its cell site masses in 2.1 seconds. Because it’s overloaded with animations, it takes 5.four seconds for the page to load on cellular. You can even see this from the screenshot presented through Think with Google. The image seen there is genuinely the message that appears whilst the primary animation loads inside the background. So, I might suggest being careful in case you’re hoping to use a single-page layout to solve your internet site’s overall performance woes. The layout wishes to be simple, brilliant centered and unencumbered via scripts and animation results that undo the advantages of trimming your content material all the way down to one page. 4. TURN YOUR MOBILE SITE INTO A PWA
According to Google, there are three traits that define every PWA: Reliable Fast Engaging Speed is an inherent a part of progressive internet apps thanks to the service people they’re built with. Because carrier employees exist out of doors of the web browser and aren't contingent on the velocity of the user’s network, they load cached content for traffic greater quickly. I might additionally say that due to the fact the design of a PWA extra closely resembles that of a native cellular app (as a minimum the shell of it), this forces the design itself to be extra trimmed-back than a cellular internet site. If you’re suffering to hurry up your website after enforcing all of the traditional performance optimizations you’re meant to, now would be an excellent time to turn your cell website right into a PWA. Let me show you why: Imagine you are planning a ride to Chicago with a friend. You’re out at a bar or espresso keep discussing the experience, then realize you have got no concept where to stay. So, you do a search for “downtown Chicago hotels” on one of your smartphones. You’re now not thinking about purchasing a room yet; you just want to analyze your options. So, you click at the website links for two of the pinnacle listings Google offers you. The River North Hotel loads in 2.4 seconds on mobile while its Hilton competitor masses in four seconds. (You can definitely see within the Hilton screenshot that the web page hadn’t absolutely loaded yet.) That’s a distinction that site visitors are positive to word. Even if we’re not doing a side-by means of-side comparison among the competing web sites, the River North Hotel’s PWA blows its former mobile internet site out of the water. Brewer Digital Marketing, the company that evolved the PWA for them, shared what passed off once they made the transfer over. The lodge saw a 300% growth in income and a 500% growth in nights booked with the PWA. 5. CONVERT YOUR WEBSITE OR BLOG INTO AMP
We have Google to thank for every other speedy layout trick for the cell internet. This one is known as Accelerated Mobile Pages, or AMP, for short. Initially, AMP changed into launched to assist publishers strip down their weblog or information pages for faster loading on mobile devices. However, AMP is an internet factor framework you can use to layout complete websites or simply particular components of them (like blog posts). Once applied, pages load almost instantly from seek. Why is AMP so rapid to load? There are some of reasons: With AMP, you can most effective load asynchronous JavaScript and inline CSS on your website, which means that your code won’t block or postpone page rendering. Images are also any other supply of slower loading instances. However, AMP solves that problem through robotically loading the web page layout earlier than the resources (e.G. Images, commercials, etc.) Think of it as a shape of lazy loading. There’s a lot extra to it, however the basic idea is that it cuts out the elements that tend to tug websites down and forces designers to mostly rely upon lightweight HTML to construct their pages. Wrapping Up As Google does greater to reward mobile web sites over desktop, this isn’t actually a matter you could desk for a lot longer. All variations of your internet site — but mobile especially — should be optimized for the user experience. That way the design, the code, the content and the whole lot else within and around it ought to be optimized. Once the developer has looked after the conventional performance optimizations to hurry up the internet site, it’s time for the clothier to make some changes of their very own. In some cases, simple changes like how fonts are served via the website will help. In different cases, more drastic subjects may want to be considered, like redesigning your internet site as a PWA. First, recall how slowly your purchaser’s website is loading. Then, take a look at what’s causing the most important difficulty on cellular. Trim the fat, bit with the aid of bit, and notice what you may do as a fashion designer to supplement the developer’s technical velocity optimizations. As a reputed Software Solutions Developer we have expertise in providing dedicated remote and outsourced technical resources for software services at very nominal cost. Besides experts in full stacks We also build web solutions, mobile apps and work on system integration, performance enhancement, cloud migrations and big data analytics. Don’t hesitate to
get in touch with us!
0 notes
Text
What would web designers do to boost mobile websites?
I these days wrote a weblog post for an internet designer patron approximately page speed and why it matters. What I didn’t know before writing it turned into that her business enterprise became suffering to optimize their cell websites for speed. As a result, she got here lower back to me worried with publishing a put up on a approach her organisation had yet to adopt successfully. She was torn though. She understood how essential cellular web page speeds have been to the user experience and, with the aid of proxy, search engine marketing. However, their awareness has continually been on creating a great-searching and powerful design. Something like web page speed optimization turned into always left to the builders to worry about. In the give up, we decided to maintain on publishing it till they may get their own website in addition to their clients’ sites properly optimized. In the meantime, it were given me thinking: Is there whatever designers can do while creating cellular web sites to help builders optimize for pace? Developers are already optimizing front stop performance with:
Fast net hosting
CDNs
Clean coding practices
Caching
Minification
Image optimization
And more So, is there something left?
To me, this is lots like how search optimization is handled. As a writer, I cope with the on-page optimizations even as the developer I hand content over to does the technical search engine marketing stuff. Web designers and builders can without difficulty address the elements of speed optimization which can be in each in their wheelhouses. Understanding What “Slow” Means On The Mobile Web
There are a number of tools that will help you analyze web page speeds and implement various fixes to enhance them. One device that’s particularly useful is called Lighthouse. The handiest issue is, it’s intended for web builders.
Instead, I suggest web designers use Test My Site, another Google testing tool.
This is specifically for those who want to get their mobile site speed measured quickly. What you need to do is enter the field with your domain name, and let the test run.
What I like about this method compared to other site speed tests is that, in terms of layman, it's all laid out for you. In this scenario, even when supported on the 4 G networks, my website is "slow." Although we have been told for years that tourists are willing to wait three seconds to load a web page, Google finds 2.9 seconds to be too long. You can get an expanded file from Google that tells you a way to speed up your mobile loading times, but the hints are no specific than the updates you’d make at the development side. We already understand this. However, in case you (or your developer) haven’t yet applied any of those fixes, this is a good checklist to paintings off of. If you aren’t completely convinced that you need to take your 3-second cell speed down any further, look at the economic impact just .five seconds might have on your month-to-month backside line. What Web Designers Can Do To Optimize Mobile Sites For Speed
Let the net developer cope with all of the essential pace optimizations like caching and record
minification
at the same time as you take on the subsequent layout hints and strategies:
1. HOST FONTS FROM A CDN There’s sufficient you need to worry approximately in terms of designing fonts for the cellular revel in which you likely don’t need to listen this… but custom internet fonts suck in terms of loading. In fact, there are two latest case research that display why custom internet fonts are damaging to page loading speeds. Thankfully, a CDN may want to come to be being your saving grace. The Downtime Monkey Example The first comes from Downtime Monkey. In this example study, Downtime Monkey boasts a page velocity development of 58% via a whole lot of optimizations — two of which pertained to how they served fonts to their web site. For their Font Awesome icons, they decided to host them from a CDN. However, Font Awesome’s personal CDN proved unreliable, in order that they switched to the Bootstrap CDN. As a result, this stored them among 200 and 550 milliseconds according to web page load. For their Google Font “Cabin”, they determined to host it from the Google CDN. What’s funny to note, however, is that when they ran a web page pace take a look at on the web page afterwards, they acquired an optimization suggestion related to the font. It appears that the hyperlink they put within the head in their web site turned into slowing down the rendering of the page. So, they had to put in force a workaround that might allow the font to load asynchronously without harming the show of the page as it loaded. They used Web Font Loader to fix the difficulty and ended up saving between 150 and 300 milliseconds consistent with web page load as a result. Brian Jackson’s Test Brian Jackson, the Chief Marketing Officer at Kinsta, wrote a put up for KeyCDN that demonstrates the first-class way to serve custom web fonts on a website. You can see in his instance that he suggests a number of optimizations, like restricting which styles and person units are available to be used on the internet site. However, it’s his experimentation with CDN web hosting that’s honestly interesting. When served from a local server, Open Sans took 0.530 milliseconds to load. It’s no longer a massive distinction, however it’s obviously not the right route to head in. So, what’s the conclusion? Well, you have a few options. You can use an internet secure font and avoid the troubles that come with the usage of externally hosted fonts within the first place. You can use a Google font and make sure it’s hosted through Google’s CDN. You can download a Google font and add it for your very own CDN (if you could get it loading quicker from there, that is).
2. STOP USING CUMBERSOME DESIGN ELEMENTS The following listing is relatively of a rehashing of subjects that have been covered before, so I don’t want to waste your time looking to recreate the wheel here. However, I do think this method of disposing of unnecessary design factors (specifically weightier ones) to optimize the cellular enjoy is one worth summarizing here: Stop with On-Page Ads When I wrote about elements you have to ditch on mobile web sites, I known as out commercials as one of the matters you can without difficulty toss out. I nonetheless stand via that conviction. For starters, classified ads are served from a 3rd party. Any time you have got to call on every other party’s servers, you’re in addition growing your own loading times as you await them to supply the content to your web page. Secondly, over 26% of the U.S. populace alone makes use of ad-blocking generation on their devices, in order that they’re not possibly to look your on-web page ads anyway. Instead, use monetization strategies that move the advertising far from your website, boom your very own on-website conversions and won’t drain your server’s resources: Remarketing Let your monitoring pixel follow site visitors around the internet and then serve your personal ads on someone else’s web page. PPC There’s suitable money to be made if you can nail the pay-according to-click advertising method in Google. Social media ads These are in particular clean to run in case your website is publishing new content on a ordinary basis and you've a compelling offer. Stop With Pop-Ups I realize that Google says that mobile pop-united statesare okay in certain instances.
However, in case you’re building a website with WordPress or every other content management machine and you’re using a plugin to create the ones pop-ups, that’s going to sluggish down your loading times. It might not be via a whole lot, however you’ll note the difference. Stop With Cumbersome Contact Channels Don’t forget about your website’s touch channels. In particular, you have to be careful about designing mobile bureaucracy. Of course, part of that has to do with how lengthy it in reality takes a consumer to fill one out. However, there’s additionally what a prolonged or multi-web page form does on your loading speeds that you should assume about. In general, your cellular paperwork have to be lean — best consist of what’s truely vital. There is an alternate school of idea to recall as well. You ought to ditch the touch form altogether, something I mentioned when speakme approximately the fashion of replacing cell paperwork with chatbots. There are websites that have eliminated their forms and left facts like FAQs, electronic mail addresses and get in touch with numbers for traffic to use if they want to get in touch. That could genuinely lighten matters up from a loading standpoint. I just don’t know if it might be best for the person enjoy. 3. CREATE A SINGLE-PAGE WEBSITE
The above suggestions are going to be the simplest and fastest ones to put into effect, so you must simply start there if a patron or internet developer involves you with problems of too-slow web sites. However, if web page speed checks nevertheless show that a website takes extra than 2.5 seconds to load, keep in mind a extraordinary method to redesigning a website for the purposes of speed optimization. As Adam Heitzman said in an article for Search Engine Journal: “Single page sites typically convert an awful lot less complicated to mobile and users locate them simple to navigate.” To be clear, I’m no longer suggesting that you turn your website into a single-web page application (SPA). If you need to hurry up your consumer’s digital property with carrier workers, a PWA is a better solution. (More info on that within the next factor.) Instead, what I’m suggesting is that you convert a multi-web page website into a single-web page one if your client fulfills sure criteria: Businesses with an exceptionally slender and singular focus. Websites that don’t require a lot content to get their point across. A constrained range of key phrases you want to rank for. That said, in case you are designing a website that suits inside the ones 3 criteria (or at least out of 3), you can realistically pass your website to a greater simplistic single-web page design. Because single-page web sites pressure you to do more with less, the restrained content material and functions clearly create a light-weight internet site. What’s cool approximately this single-page website is that it doesn’t skimp at the considerable imagery needed to promote luxury homes. And, yet, its cell site masses in 2.1 seconds. Because it’s overloaded with animations, it takes 5.four seconds for the page to load on cellular. You can even see this from the screenshot presented through Think with Google. The image seen there is genuinely the message that appears whilst the primary animation loads inside the background. So, I might suggest being careful in case you’re hoping to use a single-page layout to solve your internet site’s overall performance woes. The layout wishes to be simple, brilliant centered and unencumbered via scripts and animation results that undo the advantages of trimming your content material all the way down to one page. 4. TURN YOUR MOBILE SITE INTO A PWA
According to Google, there are three traits that define every PWA: Reliable Fast Engaging Speed is an inherent a part of progressive internet apps thanks to the service people they’re built with. Because carrier employees exist out of doors of the web browser and aren't contingent on the velocity of the user’s network, they load cached content for traffic greater quickly. I might additionally say that due to the fact the design of a PWA extra closely resembles that of a native cellular app (as a minimum the shell of it), this forces the design itself to be extra trimmed-back than a cellular internet site. If you’re suffering to hurry up your website after enforcing all of the traditional performance optimizations you’re meant to, now would be an excellent time to turn your cell website right into a PWA. Let me show you why: Imagine you are planning a ride to Chicago with a friend. You’re out at a bar or espresso keep discussing the experience, then realize you have got no concept where to stay. So, you do a search for “downtown Chicago hotels” on one of your smartphones. You’re now not thinking about purchasing a room yet; you just want to analyze your options. So, you click at the website links for two of the pinnacle listings Google offers you. The River North Hotel loads in 2.4 seconds on mobile while its Hilton competitor masses in four seconds. (You can definitely see within the Hilton screenshot that the web page hadn’t absolutely loaded yet.) That’s a distinction that site visitors are positive to word. Even if we’re not doing a side-by means of-side comparison among the competing web sites, the River North Hotel’s PWA blows its former mobile internet site out of the water. Brewer Digital Marketing, the company that evolved the PWA for them, shared what passed off once they made the transfer over. The lodge saw a 300% growth in income and a 500% growth in nights booked with the PWA. 5. CONVERT YOUR WEBSITE OR BLOG INTO AMP
We have Google to thank for every other speedy layout trick for the cell internet. This one is known as Accelerated Mobile Pages, or AMP, for short. Initially, AMP changed into launched to assist publishers strip down their weblog or information pages for faster loading on mobile devices. However, AMP is an internet factor framework you can use to layout complete websites or simply particular components of them (like blog posts). Once applied, pages load almost instantly from seek. Why is AMP so rapid to load? There are some of reasons: With AMP, you can most effective load asynchronous JavaScript and inline CSS on your website, which means that your code won’t block or postpone page rendering. Images are also any other supply of slower loading instances. However, AMP solves that problem through robotically loading the web page layout earlier than the resources (e.G. Images, commercials, etc.) Think of it as a shape of lazy loading. There’s a lot extra to it, however the basic idea is that it cuts out the elements that tend to tug websites down and forces designers to mostly rely upon lightweight HTML to construct their pages. Wrapping Up As Google does greater to reward mobile web sites over desktop, this isn’t actually a matter you could desk for a lot longer. All variations of your internet site — but mobile especially — should be optimized for the user experience. That way the design, the code, the content and the whole lot else within and around it ought to be optimized. Once the developer has looked after the conventional performance optimizations to hurry up the internet site, it’s time for the clothier to make some changes of their very own. In some cases, simple changes like how fonts are served via the website will help. In different cases, more drastic subjects may want to be considered, like redesigning your internet site as a PWA. First, recall how slowly your purchaser’s website is loading. Then, take a look at what’s causing the most important difficulty on cellular. Trim the fat, bit with the aid of bit, and notice what you may do as a fashion designer to supplement the developer’s technical velocity optimizations. As a reputed Software Solutions Developer we have expertise in providing dedicated remote and outsourced technical resources for software services at very nominal cost. Besides experts in full stacks We also build web solutions, mobile apps and work on system integration, performance enhancement, cloud migrations and big data analytics. Don’t hesitate to
get in touch with us!
0 notes