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May i ask how you're learning coding for wepages? i wanna start learning it too but idk where TwT
heya anon! so, it's been almost two years since i've started my coding journey...
it's a really hard process, i must admit... i'm gonna say the most useless thing ever but it's what worked: practice!
details under the cut (trust me there's a lot)
TL DR; do whatever is fun and make sure to practice often!
i started by using sadgrl's layout builder and in 2-3 days my first iteration was born
this monstrocity was rescued from archive.org and dates back to august of 2022 since i have this awful habit of not keeping all website versions archived on github
i spent so many hours tinkering with the layout,, i didn't knew what things did so stack overflow and coding servers were my best friends
a few of my 2023 layouts were just lost to time... ah well... and we land onto the first iteration of catboo i coded from the ground up + it's graphics update a few months later. these are from march and september, respectively
it was not the best, but i really loved them... also nope, no layouts got lost inbetween,, i just barely updated in those months
there was a christmas layout that got lost to time too, but it was mostly me putting xmas hats on all the graphics
aaaand there were a lot of months inbetween the next layout, catboo v2. i spent roughly 4 months coding and making the graphics for catboo v2
it takes time and patience, anon
this is all my personal experience! it might be different for you...
wanna try to make a site? i recommend using vscode with the live server extension, this way you can see your updates in real time
watch youtube videos, use templates, do whatever you want!! have fun!!
as for website host, i recommend either neocities (where i host) or nekoweb (by dimden)
have fun, anon! i wish you luck (and patience. you'll need it)
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Halil İbrahim - Kenan Doğulu ✩ Ritim Karaoke Orijinal Trafik (Uşşak Seba... ⭐ Video'yu beğenmeyi ve Abone olmayı unutmayın 👍 Zile basarak bildirimleri açabilirsiniz 🔔 ✩ KATIL'dan Ritim Karaoke Ekibine Destek Olun (Join this channel to enjoy privileges.) ✩ ╰┈➤ https://www.youtube.com/channel/UCqm-5vmc2L6oFZ1vo2Fz3JQ/join ✩ ORİJİNAL VERSİYONU Linkten Dinleyip Canlı Enstrüman Çalıp Söyleyerek Çalışabilirsiniz. ⭐ 🎧 ╰┈➤ https://youtu.be/oSKDD6lxDdk ✩ (MAKE A LIVE INSTRUMENT ACCOMPANIMENT ON RHYTHM IN EVERY TONE) ✩ Aykut ilter Ritim Karaoke Ekibini Sosyal Medya Kanallarından Takip Edebilirsiniz. ✩ İNSTAGRAM https://www.instagram.com/rhythmkaraoke/ ✩ TİK TOK https://www.tiktok.com/@rhythmkaraoke ✩ DAILYMOTION https://www.dailymotion.com/RhythmKaraoke ⭐ Halil İbrahim - Kenan Doğulu ✩ Ritim Karaoke Orijinal Trafik (Uşşak Sebare THM KORO) Söz Güfte: Dursun Ali Akınet Müzik Beste: Selahattin Aygün Bm Em Dağda kızıl ot biter D Em İçinde keklik öter Bm D Eşkıyadan da beter Em A Uslan be Halil İbrahim D A Bm Uslan be Halil İbrahim Bm Em Kıvırcık saçlarına Bm D Kar düşmüş uçlarına Em A Dağın yamaçlarına D A Bm Yaslan be Halil İbrahim Bm Em Derede su durulur D Em Daldan köprü kurulur Bm D Elli yerinden vurulur Em A Aslan be Halil İbrahim D A Bm Aslan be Halil İbrahim Bm Em Müfreze dağı sarar D Em Dağda kaçaklar arar Bm D Geçit vermez kayalar Em A Hızlan be Halil İbrahim D A Bm Hızlan be Halil İbrahim Kenan Doğulu Doğulu, performans sergiliyor. Doğum Kenan Doğulu 31 Mayıs 1974 (49 yaşında) İstanbul, Türkiye Evlilik Beren Saat (e. 2014) Ebeveyn(ler) Yurdaer Doğulu Serpil Doğulu Akraba(lar) Ozan Doğulu (abisi) Canan Doğulu Özdemir (kardeşi) Resmî site kenandogulu.com.tr Müzikal kariyeri Diskografi Ana madde: Kenan Doğulu diskografisi Albümleri 1993: Yaparım Bilirsin 1994: Sımsıkı Sıkı Sıkı 1996: Kenan Doğulu III 1997: Kenan Doğulu 3.5 1999: Ben Senin Herşeyinim 2001: Ex Aşkım 2002: Kenan Doğulu 5.5 2003: Demedi Deme 2004: Kenan Doğulu 6.5 2006: Festival 2007: Kenan Doğulu 7.5 2009: Patron 2012: Aşka Türlü Şeyler 2016: İhtimaller[10] 2018: Vay Be Single 1999: Gençlik Marşı 2008: Hayal Kahramanım 2011: Şans Meleğim 2013: Kız Sana Hayran 2015: Aşk İle Yap 2017: İlk Adımı Sen At 2020: Bizimdir 2022: Bumaya 2022: Hezarfen (Erdem Kınay ile) 2022: Sonsuza Dek 2022: What's Love (Ege Çubukçu ile) 2023: Rüya (Arem Özgüç & Arman Aydın ile) 2023: İkinci Yüzyıl Videografisi Ana madde: Kenan Doğulu videografisi Ödülleri Yıl Ödül Kategori 2004 2. MÜ-YAP Müzik Ödülleri Diamond Albüm (Demedi Deme) 31. Altın Kelebek Ödülleri En İyi Pop Müzik Erkek Solist 2005 Uluslararası Webmaster ve Tasarımcıları Birliği Golden Webmaster Ödülü (www.kenandogulu.com.tr) 2007 5. MÜ-YAP Müzik Ödülleri Platin Albüm (Festival) PowerTürk 2007 Müzik Ödülleri Yılın En İyi Şarkısı (Baş Harfi Ben) Yılın En İyi Erkek Sanatçısı Yılın turkcell-im Şarkısı (Çakkıdı) MGD 14. Altın Objektif Ödülleri Müzik Başarı Ödülü 34. Altın Kelebek Ödülleri Başarı Ödülü 2008 PowerTürk 2008 Müzik Ödülleri En İyi Sanatçı Web Sitesi (www.kenandogulu.com.tr) 6. MÜ-YAP Müzik Ödülleri Dijital Ödül (Çakkıdı) 2009 İstanbul Teknik Üniversitesi Yılın En İyileri Ödülleri (En İyi Erkek Ses Sanatçısı) Galatasaray Üniversitesi 4. EN Ödülleri (En İyi Pop Erkek Sanatçı) 2010 Yıldız Teknik Üniversitesi Yılın Yıldızları Ödülleri (En Beğenilen Erkek Şarkıcı) İstanbul Teknik Üniversitesi 17. İTÜ EMÖS Başarı Ödülleri (Yılın En Başarılı Erkek Sanatçısı) 2012 9. radyo boğaziçi Müzik Ödülleri En İyi Erkek Pop Müzik Sanatçısı En İyi Film Müziği - Güle Güle (Anadolu Kartalları) 5. Aslan Max Ödülleri En Sevilen Erkek Şarkıcı 2013 Yeditepe Üniversitesi 1. Dilek Ödülleri En İyi Albüm (Aşka Türlü Şeyler) Lions Başarı Ödülleri Yılın En İyi Pop Erkek Sanatçısı İstanbul Üniversitesi Yılın En Başarılı Erkek Şarkıcısı Kuşadası Altın Güvercin Müzik Yarışması Barış Manço Onur Ödülü Altıyol Lions Kulübü Ödülleri Melvin Jones Dostu Ödülü 2014 3. Fashion TV Moda Ödülleri En İyi Giyinen Pop Müzik Erkek Sanatçı Galatasaray Üniversitesi 8. EN Ödülleri (En İyi Pop Erkek Sanatçı) 2015 47. Sinema Yazarları Derneği Ödülleri En İyi Müzik Ödülü (Unutursam Fısılda) 12. radyo boğaziçi Müzik Ödülleri En İyi Erkek Pop Müzik Sanatçısı Haliç Üniversitesi 2015'in Enleri Ödülleri Yılın En İyi Şarkısı (Aşk ile Yap) 2017 İKÜ Kariyer Onursal Ödülleri Yılın En Beğenilen Erkek Şarkıcısı Engelsiz Yaşam Vakfı Ödülleri Yılın En İyi Pop Müzik Erkek Sanatçısı 2018 45. Altın Kelebek Ödülleri 25. Yıl Özel Ödülü 2019 YTÜ Yılın Yıldızları Ödülleri En Beğenilen Erkek Şarkıcı BAU 4. Müzikonair Ödülleri En İyi Sahne Performansı
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Child Tax Credit Now Increased To $2000 From the Current Fiscal Year
Traverse City, USA (Nov 02, 2019) - The Tax Cuts and Jobs Act released by the Donald Trump Government will be implemented from this tax season. According to the tax overhaul project, every parent in the US will get a credit of $2000 for each child. The credit only applies to those whose income exceeds $2500. Earlier, the credit given for one child was $1000.
Moreover, some part of the child tax credit is refundable. Earlier it was not. The tax-ceiling has also been increased from $75000 to $200,000 in case the parent is single, and for married parents, the ceiling has been increased from $110,000 to $400,000. Additional Child Care Tax Credit has also been removed due to this new tax overhaul by the Trump government.
To avail of this credit, the child must be under the age of 17 years. Also, the child has to be a direct descendant or stepchild of the filer, the child must be a citizen of the US, and lastly, the child must be dependent on the tax filer.Moreover, the child has to have a social security number to become eligible for the credit. The tax filers have to claim the credit by filling out the 1040 form.
For more information, please visit https://filemytaxesonline.org/child-tax-credit-eligibility/
Media Contact:
Frank Ellis
File My Taxes Online
945 East 8th Street Suite A
Traverse City, Michigan 49686
Email: [email protected]
Website: http://filemytaxesonline.org/
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Mastery Reflection Journal Assignment Class #8, IMK 622
Here, is a snippet of class and some insights from Greene (2013). Firstly, Google leads in search engines Statista (2021). As such much of the digital marketing focused on techniques which optimize this top search engine. Google is constantly refining their algorithms, even daily.. For example, Google business profile (2020) replaced Google + (nd.). Ellis (2020) noted the complexities of advanced SEO using Google to promote your business. Ahrefs (2018) described many of the concepts that were learned in this class, succinctly. Most SEO whether local or global will focus on Google as a centerpiece of the SEO plan. One constant is change. This is why it is important to have continuing education in whatever profession you are in.
In this class many other areas were covered. The text book that the class covered was by Moran and Hunt (2015). In addition, there were other areas that were covered. Many SEO tools were discussed, implemented that digital marketers, webmasters and managers often use to increase their conversion rates by the optimizing of their sites. This strategic refinement digital marketing best practices were utilized. An segment from a reference book on achieving goals follows.
In Greene’s book (2013) which chronicles individual success stories reports that success often happens in a fashion that is not straightforward. Greene depicts the journey of Robert Morris and Paul Graham partners in business as exemplary success. Along the way to their pinnacles of success were all sorts of twists and turns. These two gentlemen were pioneers in the early days of the web and computers. Besides having a stellar education, they enjoyed tinkering with code and their journey toward success is depicted in Greene’s book. Accordingly, Graham obtained a PhD from Harvard in Computer Science and met Robert Morris at Harvard. Both of them shared a penchant for hacking, coding and computers decided to go into business together. Details of how they came to develop their inventions that are part of the web now. Details of Robert Morris’s conviction for creating one of the first worms while he was at Cornell University in a PhD program around 1991 Court Listener (nd.) after he had graduated from Harvard as an undergraduate were not detailed. This case was familiar because I wrote my first Master’s thesis on the CFAA and studied this seminal case. Robert Morris also holds a PhD from Harvard and is a professor at M.I.T. Despite this Morris and his friend were able to become successful inventors, authors and entrepreneurs’ Y Combinator (nd.).
References
Google Business Profile (nd.) Google My Business, English US. Retrieved. https://www.google.com/intl/en_US/business
Greene, R. (2013). Mastery. Penguin.
Moran, M., & Hunt, B. (2015). Search engine marketing, Inc.: Driving search traffic to your company's website. IBM Press.
Statista (2021). Worldwide desktop market share of leading search engines from January 2010 to June 2021. Retrieved. https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/
Court Listener (nd.). U.S. v. Robert Morris. Retrieved https://www.courtlistener.com/opinion/557785/united-states-v-robert-tappan-morris/
Y Combinator (nd.). Y Combinator People. Retrieved https://www.ycombinator.com/people.html
Ahrefs (September 03, 2018). How to Do Local SEO: Complete A-Z Tutorial. (Video). You Tube. Retrieved. https://youtu.be/pQSVsHvpTTA
Ellis, M. (2020, January, 06). 2020 Local SEO Success: How to Feed, Fight, and Flip Google. Moz Blog. Retrieved. https://moz.com/blog/2020-local-seo-success
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They're Simply the Best: The Top 25 Moz Blog Posts of 2020
Posted by morgan.mcmurray
Here we are again — that time of year filled with wrap-ups and lookbacks and “best of” compilations. 2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list below.
We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges! We’re looking forward to what 2021 has in store, but in case you missed anything, we’ve compiled the top 25 most-read pieces from the last 12 months*. You’ll find several Whiteboard Friday episodes (past and present), local SEO tips, and advice for empathetic marketing, along with the optimistic SEO predictions for 2020 and beyond — made in pre-COVID times.
So without further ado, here are the best Moz Blog posts of 2020. Enjoy!
*The top 25 Moz Blog posts listed below were published between January 1 - December 22, 2020, and are in order by unique pageviews generated during that timeframe.
1. What Readers Want During COVID-19: Content Ideas for Every Niche
Author: Amanda Milligan | Published: March 31, 2020 | Unique Pageviews: 49,889
Amanda tested a variety of keywords to see which ones exhibited a trend during the initial COVID-19 outbreak, and might warrant some attention from content marketers. Here's what she found.
2. Pay Attention to These SEO Trends in 2020 and Beyond
Author: Suganthan Mohanadasan | Published: February 4, 2020 | Unique Pageviews: 45,553
In the past several years, we've already seen a sea of change in how we think and execute on SEO, but the future holds even more change — and more opportunity. Explore a rundown of key SEO topics to keep an eye on in the future.
3. Are H1 Tags Necessary for Ranking? [SEO Experiment]
Author: Cyrus Shepard | Published: February 25, 2020 | Unique Pageviews: 35,414
In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use only one H1 tag per page. Despite assertions from one of Google's most trusted authorities that sites "can do perfectly fine with no H1 tags or with five H1 tags", many SEOs didn't believe it. So of course, we decided to test it scientifically.
4. Google My Business: FAQ for Multiple Businesses at the Same Address
Author: Miriam Ellis | Published: February 17, 2020 | Unique Pageviews: 31,883
How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m running more than one business at my location? Get answers to your top questions in this comprehensive FAQ.
5. Google's January 2020 Core Update: Has the Dust Settled?
Author: Dr. Peter J. Meyers | Published: January 27, 2020 | Unique Pageviews: 31,800
The January 2020 Core Update peaked from January 13-15. We dig into the numbers, including winners and losers.
6. Google's May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It's All Probably Crap
Author: Dr. Peter J. Meyers | Published: May 14, 2020 | Unique Pageviews: 24,159
The May 2020 Core Update was the second-hottest update since the August 2018 "Medic" Update. Dr. Pete takes a hard look at the numbers, including why measuring winners and losers has turned out to be a tricky business.
7. Core Web Vitals: The Next Official Google Ranking Factor
Author: Cyrus Shepard | Published: July 17, 2020 | Unique Pageviews: 21,281
There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of.
8. SEO for 2020
Author: Britney Muller | Published: January 31, 2020 | Unique Pageviews: 20,783
SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy into the future.
9. 4 Google My Business Fields That Impact Ranking (and 3 That Don't)
Author: Joy Hawkins | Published: October 23, 2020 | Unique Pageviews: 20,330
Joy and her team at Sterling Sky have come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google.
10. Crawled — Currently Not Indexed: A Coverage Status Guide
Author: Christopher Long | Published: March 9, 2020 | Unique Pageviews: 18,354
Within Google's Index Coverage report, there are many different statuses that provide webmasters with information about how Google is handling their site content. While many of the statuses provide some context around Google’s crawling and indexation decisions, one remains unclear: “Crawled — currently not indexed”. This post will help you identify some of the most common reasons this mysterious status might be affecting your website, and how to address them.
11. How to Get Backlinks in 2020 [Series]
Author: Britney Muller | Published: June 26, 2020 | Unique Pageviews: 15,523
A little creativity and smart tactics can uncover high-quality link building opportunities. This week, Britney Muller kicks off a new Whiteboard Friday series on modern link building.
12. Position Zero Is Dead; Long Live Position Zero
Author: Dr. Peter J. Meyers | Published: February 5, 2020 | Unique Pageviews: 14,825
On January 22, 2020, Google started removing Featured Snippet URLs from organic listings. We take a deep dive into the before and after of this change, including its implications for rank-tracking.
13. 2020 Local SEO Success: How to Feed, Fight, and Flip Google
Author: Miriam Ellis | Published: January 6, 2020 | Unique Pageviews: 13,969
Feed Google the right information, fight spam, and flip it into an opportunity: these are the top three ways to chase local SEO success.
14. Which of My Competitor's Keywords Should (& Shouldn't) I Target?
Author: Rand Fishkin | Published: February 21, 2020 | Unique Pageviews: 13,638
Which of your competitor's keywords are worth targeting, and which can be ignored? Learn how to tell the difference in this fan favorite Whiteboard Friday.
15. 10 Basic SEO Tips to Index + Rank New Content Faster
Author: Cyrus Shepard | Published: October 16, 2020 | Unique Pageviews: 13,381
When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal.
16. 7 SEO Processes That Get Easier with Increased PageRank/Domain Authority
Author: Cyrus Shepard | Published: February 7, 2020 | Unique Pageviews: 12,883
What factors are affected as you improve PageRank or Domain Authority, and how? Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority.
17. Marketing in Times of Uncertainty
Author: Rand Fishkin | Published: April 3, 2020 | Unique Pageviews: 12,861
Our work as marketers has transformed drastically in 2020. Our good friend Rand talks about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory.
18. A Beginner’s Guide to Ranking in Google Maps
Author: Alex Ratynski | Published: March 16, 2020 | Unique Pageviews: 12,836
The majority of your potential customers still use Google to find local businesses near them. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” The answer: through Google Maps marketing.
19. The Rules of Link Building
Author: Britney Muller | Published: February 28, 2020 | Unique Pageviews: 12,532
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.
20. How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]
Author: Kristin Tynski | Published: May 4, 2020 | Unique Pageviews: 12,359
In rare cases, SEOs create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. Kristin walks through one such instance for her team's client, ADT.
21. Understanding & Fulfilling Search Intent
Author: Britney Muller | Published: June 12, 2020 | Unique Pageviews: 12,262
Understanding what your target audience is searching and why is more important than ever. Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most.
22. Title Tags SEO: When to Include Your Brand and/or Boilerplate
Author: Cyrus Shepard | Published: August 31, 2020 | Unique Pageviews: 11,850
If your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. But should you include these elements in your titles automatically?
23. How to Query the Google Search Console API
Author: Brian Gorman | Published: March 18, 2020 | Unique Pageviews: 11,095
If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this post, you’ll learn how to get better-connected data out of Google Search Console and increase the size of your exports by 400%.
24. How to Choose Google My Business Categories (With Cool Tools!)
Author: Miriam Ellis | Published: September 9, 2020 | Unique Pageviews: 10,873
Your choice of your primary and secondary categories contributes a lot to Google’s understanding and handling of your business. With so much riding on proper categorization, let’s empower you to research your options like a pro today!
25. A Must-Have Keyword Research Process for Winning SEO
Author: Cyrus Shepard | Published: May 8, 2020 | Unique Pageviews: 10,745
Smart keyword research forms the basis of all successful SEO. Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
#túi_giấy_epacking_việt_nam #túi_giấy_epacking #in_túi_giấy_giá_rẻ #in_túi_giấy #epackingvietnam #tuigiayepacking
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They're Simply the Best: The Top 25 Moz Blog Posts of 2020
Posted by morgan.mcmurray
Here we are again — that time of year filled with wrap-ups and lookbacks and “best of” compilations. 2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list below.
We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges! We’re looking forward to what 2021 has in store, but in case you missed anything, we’ve compiled the top 25 most-read pieces from the last 12 months*. You’ll find several Whiteboard Friday episodes (past and present), local SEO tips, and advice for empathetic marketing, along with the optimistic SEO predictions for 2020 and beyond — made in pre-COVID times.
So without further ado, here are the best Moz Blog posts of 2020. Enjoy!
*The top 25 Moz Blog posts listed below were published between January 1 - December 22, 2020, and are in order by unique pageviews generated during that timeframe.
1. What Readers Want During COVID-19: Content Ideas for Every Niche
Author: Amanda Milligan | Published: March 31, 2020 | Unique Pageviews: 49,889
Amanda tested a variety of keywords to see which ones exhibited a trend during the initial COVID-19 outbreak, and might warrant some attention from content marketers. Here's what she found.
2. Pay Attention to These SEO Trends in 2020 and Beyond
Author: Suganthan Mohanadasan | Published: February 4, 2020 | Unique Pageviews: 45,553
In the past several years, we've already seen a sea of change in how we think and execute on SEO, but the future holds even more change — and more opportunity. Explore a rundown of key SEO topics to keep an eye on in the future.
3. Are H1 Tags Necessary for Ranking? [SEO Experiment]
Author: Cyrus Shepard | Published: February 25, 2020 | Unique Pageviews: 35,414
In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use only one H1 tag per page. Despite assertions from one of Google's most trusted authorities that sites "can do perfectly fine with no H1 tags or with five H1 tags", many SEOs didn't believe it. So of course, we decided to test it scientifically.
4. Google My Business: FAQ for Multiple Businesses at the Same Address
Author: Miriam Ellis | Published: February 17, 2020 | Unique Pageviews: 31,883
How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m running more than one business at my location? Get answers to your top questions in this comprehensive FAQ.
5. Google's January 2020 Core Update: Has the Dust Settled?
Author: Dr. Peter J. Meyers | Published: January 27, 2020 | Unique Pageviews: 31,800
The January 2020 Core Update peaked from January 13-15. We dig into the numbers, including winners and losers.
6. Google's May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It's All Probably Crap
Author: Dr. Peter J. Meyers | Published: May 14, 2020 | Unique Pageviews: 24,159
The May 2020 Core Update was the second-hottest update since the August 2018 "Medic" Update. Dr. Pete takes a hard look at the numbers, including why measuring winners and losers has turned out to be a tricky business.
7. Core Web Vitals: The Next Official Google Ranking Factor
Author: Cyrus Shepard | Published: July 17, 2020 | Unique Pageviews: 21,281
There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of.
8. SEO for 2020
Author: Britney Muller | Published: January 31, 2020 | Unique Pageviews: 20,783
SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy into the future.
9. 4 Google My Business Fields That Impact Ranking (and 3 That Don't)
Author: Joy Hawkins | Published: October 23, 2020 | Unique Pageviews: 20,330
Joy and her team at Sterling Sky have come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google.
10. Crawled — Currently Not Indexed: A Coverage Status Guide
Author: Christopher Long | Published: March 9, 2020 | Unique Pageviews: 18,354
Within Google's Index Coverage report, there are many different statuses that provide webmasters with information about how Google is handling their site content. While many of the statuses provide some context around Google’s crawling and indexation decisions, one remains unclear: “Crawled — currently not indexed”. This post will help you identify some of the most common reasons this mysterious status might be affecting your website, and how to address them.
11. How to Get Backlinks in 2020 [Series]
Author: Britney Muller | Published: June 26, 2020 | Unique Pageviews: 15,523
A little creativity and smart tactics can uncover high-quality link building opportunities. This week, Britney Muller kicks off a new Whiteboard Friday series on modern link building.
12. Position Zero Is Dead; Long Live Position Zero
Author: Dr. Peter J. Meyers | Published: February 5, 2020 | Unique Pageviews: 14,825
On January 22, 2020, Google started removing Featured Snippet URLs from organic listings. We take a deep dive into the before and after of this change, including its implications for rank-tracking.
13. 2020 Local SEO Success: How to Feed, Fight, and Flip Google
Author: Miriam Ellis | Published: January 6, 2020 | Unique Pageviews: 13,969
Feed Google the right information, fight spam, and flip it into an opportunity: these are the top three ways to chase local SEO success.
14. Which of My Competitor's Keywords Should (& Shouldn't) I Target?
Author: Rand Fishkin | Published: February 21, 2020 | Unique Pageviews: 13,638
Which of your competitor's keywords are worth targeting, and which can be ignored? Learn how to tell the difference in this fan favorite Whiteboard Friday.
15. 10 Basic SEO Tips to Index + Rank New Content Faster
Author: Cyrus Shepard | Published: October 16, 2020 | Unique Pageviews: 13,381
When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal.
16. 7 SEO Processes That Get Easier with Increased PageRank/Domain Authority
Author: Cyrus Shepard | Published: February 7, 2020 | Unique Pageviews: 12,883
What factors are affected as you improve PageRank or Domain Authority, and how? Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority.
17. Marketing in Times of Uncertainty
Author: Rand Fishkin | Published: April 3, 2020 | Unique Pageviews: 12,861
Our work as marketers has transformed drastically in 2020. Our good friend Rand talks about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory.
18. A Beginner’s Guide to Ranking in Google Maps
Author: Alex Ratynski | Published: March 16, 2020 | Unique Pageviews: 12,836
The majority of your potential customers still use Google to find local businesses near them. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” The answer: through Google Maps marketing.
19. The Rules of Link Building
Author: Britney Muller | Published: February 28, 2020 | Unique Pageviews: 12,532
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.
20. How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]
Author: Kristin Tynski | Published: May 4, 2020 | Unique Pageviews: 12,359
In rare cases, SEOs create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. Kristin walks through one such instance for her team's client, ADT.
21. Understanding & Fulfilling Search Intent
Author: Britney Muller | Published: June 12, 2020 | Unique Pageviews: 12,262
Understanding what your target audience is searching and why is more important than ever. Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most.
22. Title Tags SEO: When to Include Your Brand and/or Boilerplate
Author: Cyrus Shepard | Published: August 31, 2020 | Unique Pageviews: 11,850
If your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. But should you include these elements in your titles automatically?
23. How to Query the Google Search Console API
Author: Brian Gorman | Published: March 18, 2020 | Unique Pageviews: 11,095
If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this post, you’ll learn how to get better-connected data out of Google Search Console and increase the size of your exports by 400%.
24. How to Choose Google My Business Categories (With Cool Tools!)
Author: Miriam Ellis | Published: September 9, 2020 | Unique Pageviews: 10,873
Your choice of your primary and secondary categories contributes a lot to Google’s understanding and handling of your business. With so much riding on proper categorization, let’s empower you to research your options like a pro today!
25. A Must-Have Keyword Research Process for Winning SEO
Author: Cyrus Shepard | Published: May 8, 2020 | Unique Pageviews: 10,745
Smart keyword research forms the basis of all successful SEO. Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
They're Simply the Best: The Top 25 Moz Blog Posts of 2020
Posted by morgan.mcmurray
Here we are again — that time of year filled with wrap-ups and lookbacks and “best of” compilations. 2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list below.
We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges! We’re looking forward to what 2021 has in store, but in case you missed anything, we’ve compiled the top 25 most-read pieces from the last 12 months*. You’ll find several Whiteboard Friday episodes (past and present), local SEO tips, and advice for empathetic marketing, along with the optimistic SEO predictions for 2020 and beyond — made in pre-COVID times.
So without further ado, here are the best Moz Blog posts of 2020. Enjoy!
*The top 25 Moz Blog posts listed below were published between January 1 - December 22, 2020, and are in order by unique pageviews generated during that timeframe.
1. What Readers Want During COVID-19: Content Ideas for Every Niche
Author: Amanda Milligan | Published: March 31, 2020 | Unique Pageviews: 49,889
Amanda tested a variety of keywords to see which ones exhibited a trend during the initial COVID-19 outbreak, and might warrant some attention from content marketers. Here's what she found.
2. Pay Attention to These SEO Trends in 2020 and Beyond
Author: Suganthan Mohanadasan | Published: February 4, 2020 | Unique Pageviews: 45,553
In the past several years, we've already seen a sea of change in how we think and execute on SEO, but the future holds even more change — and more opportunity. Explore a rundown of key SEO topics to keep an eye on in the future.
3. Are H1 Tags Necessary for Ranking? [SEO Experiment]
Author: Cyrus Shepard | Published: February 25, 2020 | Unique Pageviews: 35,414
In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use only one H1 tag per page. Despite assertions from one of Google's most trusted authorities that sites "can do perfectly fine with no H1 tags or with five H1 tags", many SEOs didn't believe it. So of course, we decided to test it scientifically.
4. Google My Business: FAQ for Multiple Businesses at the Same Address
Author: Miriam Ellis | Published: February 17, 2020 | Unique Pageviews: 31,883
How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m running more than one business at my location? Get answers to your top questions in this comprehensive FAQ.
5. Google's January 2020 Core Update: Has the Dust Settled?
Author: Dr. Peter J. Meyers | Published: January 27, 2020 | Unique Pageviews: 31,800
The January 2020 Core Update peaked from January 13-15. We dig into the numbers, including winners and losers.
6. Google's May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It's All Probably Crap
Author: Dr. Peter J. Meyers | Published: May 14, 2020 | Unique Pageviews: 24,159
The May 2020 Core Update was the second-hottest update since the August 2018 "Medic" Update. Dr. Pete takes a hard look at the numbers, including why measuring winners and losers has turned out to be a tricky business.
7. Core Web Vitals: The Next Official Google Ranking Factor
Author: Cyrus Shepard | Published: July 17, 2020 | Unique Pageviews: 21,281
There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of.
8. SEO for 2020
Author: Britney Muller | Published: January 31, 2020 | Unique Pageviews: 20,783
SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy into the future.
9. 4 Google My Business Fields That Impact Ranking (and 3 That Don't)
Author: Joy Hawkins | Published: October 23, 2020 | Unique Pageviews: 20,330
Joy and her team at Sterling Sky have come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google.
10. Crawled — Currently Not Indexed: A Coverage Status Guide
Author: Christopher Long | Published: March 9, 2020 | Unique Pageviews: 18,354
Within Google's Index Coverage report, there are many different statuses that provide webmasters with information about how Google is handling their site content. While many of the statuses provide some context around Google’s crawling and indexation decisions, one remains unclear: “Crawled — currently not indexed”. This post will help you identify some of the most common reasons this mysterious status might be affecting your website, and how to address them.
11. How to Get Backlinks in 2020 [Series]
Author: Britney Muller | Published: June 26, 2020 | Unique Pageviews: 15,523
A little creativity and smart tactics can uncover high-quality link building opportunities. This week, Britney Muller kicks off a new Whiteboard Friday series on modern link building.
12. Position Zero Is Dead; Long Live Position Zero
Author: Dr. Peter J. Meyers | Published: February 5, 2020 | Unique Pageviews: 14,825
On January 22, 2020, Google started removing Featured Snippet URLs from organic listings. We take a deep dive into the before and after of this change, including its implications for rank-tracking.
13. 2020 Local SEO Success: How to Feed, Fight, and Flip Google
Author: Miriam Ellis | Published: January 6, 2020 | Unique Pageviews: 13,969
Feed Google the right information, fight spam, and flip it into an opportunity: these are the top three ways to chase local SEO success.
14. Which of My Competitor's Keywords Should (& Shouldn't) I Target?
Author: Rand Fishkin | Published: February 21, 2020 | Unique Pageviews: 13,638
Which of your competitor's keywords are worth targeting, and which can be ignored? Learn how to tell the difference in this fan favorite Whiteboard Friday.
15. 10 Basic SEO Tips to Index + Rank New Content Faster
Author: Cyrus Shepard | Published: October 16, 2020 | Unique Pageviews: 13,381
When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal.
16. 7 SEO Processes That Get Easier with Increased PageRank/Domain Authority
Author: Cyrus Shepard | Published: February 7, 2020 | Unique Pageviews: 12,883
What factors are affected as you improve PageRank or Domain Authority, and how? Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority.
17. Marketing in Times of Uncertainty
Author: Rand Fishkin | Published: April 3, 2020 | Unique Pageviews: 12,861
Our work as marketers has transformed drastically in 2020. Our good friend Rand talks about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory.
18. A Beginner’s Guide to Ranking in Google Maps
Author: Alex Ratynski | Published: March 16, 2020 | Unique Pageviews: 12,836
The majority of your potential customers still use Google to find local businesses near them. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” The answer: through Google Maps marketing.
19. The Rules of Link Building
Author: Britney Muller | Published: February 28, 2020 | Unique Pageviews: 12,532
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.
20. How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]
Author: Kristin Tynski | Published: May 4, 2020 | Unique Pageviews: 12,359
In rare cases, SEOs create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. Kristin walks through one such instance for her team's client, ADT.
21. Understanding & Fulfilling Search Intent
Author: Britney Muller | Published: June 12, 2020 | Unique Pageviews: 12,262
Understanding what your target audience is searching and why is more important than ever. Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most.
22. Title Tags SEO: When to Include Your Brand and/or Boilerplate
Author: Cyrus Shepard | Published: August 31, 2020 | Unique Pageviews: 11,850
If your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. But should you include these elements in your titles automatically?
23. How to Query the Google Search Console API
Author: Brian Gorman | Published: March 18, 2020 | Unique Pageviews: 11,095
If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this post, you’ll learn how to get better-connected data out of Google Search Console and increase the size of your exports by 400%.
24. How to Choose Google My Business Categories (With Cool Tools!)
Author: Miriam Ellis | Published: September 9, 2020 | Unique Pageviews: 10,873
Your choice of your primary and secondary categories contributes a lot to Google’s understanding and handling of your business. With so much riding on proper categorization, let’s empower you to research your options like a pro today!
25. A Must-Have Keyword Research Process for Winning SEO
Author: Cyrus Shepard | Published: May 8, 2020 | Unique Pageviews: 10,745
Smart keyword research forms the basis of all successful SEO. Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
They're Simply the Best: The Top 25 Moz Blog Posts of 2020
Posted by morgan.mcmurray
Here we are again — that time of year filled with wrap-ups and lookbacks and “best of” compilations. 2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list below.
We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges! We’re looking forward to what 2021 has in store, but in case you missed anything, we’ve compiled the top 25 most-read pieces from the last 12 months*. You’ll find several Whiteboard Friday episodes (past and present), local SEO tips, and advice for empathetic marketing, along with the optimistic SEO predictions for 2020 and beyond — made in pre-COVID times.
So without further ado, here are the best Moz Blog posts of 2020. Enjoy!
*The top 25 Moz Blog posts listed below were published between January 1 - December 22, 2020, and are in order by unique pageviews generated during that timeframe.
1. What Readers Want During COVID-19: Content Ideas for Every Niche
Author: Amanda Milligan | Published: March 31, 2020 | Unique Pageviews: 49,889
Amanda tested a variety of keywords to see which ones exhibited a trend during the initial COVID-19 outbreak, and might warrant some attention from content marketers. Here's what she found.
2. Pay Attention to These SEO Trends in 2020 and Beyond
Author: Suganthan Mohanadasan | Published: February 4, 2020 | Unique Pageviews: 45,553
In the past several years, we've already seen a sea of change in how we think and execute on SEO, but the future holds even more change — and more opportunity. Explore a rundown of key SEO topics to keep an eye on in the future.
3. Are H1 Tags Necessary for Ranking? [SEO Experiment]
Author: Cyrus Shepard | Published: February 25, 2020 | Unique Pageviews: 35,414
In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use only one H1 tag per page. Despite assertions from one of Google's most trusted authorities that sites "can do perfectly fine with no H1 tags or with five H1 tags", many SEOs didn't believe it. So of course, we decided to test it scientifically.
4. Google My Business: FAQ for Multiple Businesses at the Same Address
Author: Miriam Ellis | Published: February 17, 2020 | Unique Pageviews: 31,883
How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m running more than one business at my location? Get answers to your top questions in this comprehensive FAQ.
5. Google's January 2020 Core Update: Has the Dust Settled?
Author: Dr. Peter J. Meyers | Published: January 27, 2020 | Unique Pageviews: 31,800
The January 2020 Core Update peaked from January 13-15. We dig into the numbers, including winners and losers.
6. Google's May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It's All Probably Crap
Author: Dr. Peter J. Meyers | Published: May 14, 2020 | Unique Pageviews: 24,159
The May 2020 Core Update was the second-hottest update since the August 2018 "Medic" Update. Dr. Pete takes a hard look at the numbers, including why measuring winners and losers has turned out to be a tricky business.
7. Core Web Vitals: The Next Official Google Ranking Factor
Author: Cyrus Shepard | Published: July 17, 2020 | Unique Pageviews: 21,281
There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of.
8. SEO for 2020
Author: Britney Muller | Published: January 31, 2020 | Unique Pageviews: 20,783
SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy into the future.
9. 4 Google My Business Fields That Impact Ranking (and 3 That Don't)
Author: Joy Hawkins | Published: October 23, 2020 | Unique Pageviews: 20,330
Joy and her team at Sterling Sky have come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google.
10. Crawled — Currently Not Indexed: A Coverage Status Guide
Author: Christopher Long | Published: March 9, 2020 | Unique Pageviews: 18,354
Within Google's Index Coverage report, there are many different statuses that provide webmasters with information about how Google is handling their site content. While many of the statuses provide some context around Google’s crawling and indexation decisions, one remains unclear: “Crawled — currently not indexed”. This post will help you identify some of the most common reasons this mysterious status might be affecting your website, and how to address them.
11. How to Get Backlinks in 2020 [Series]
Author: Britney Muller | Published: June 26, 2020 | Unique Pageviews: 15,523
A little creativity and smart tactics can uncover high-quality link building opportunities. This week, Britney Muller kicks off a new Whiteboard Friday series on modern link building.
12. Position Zero Is Dead; Long Live Position Zero
Author: Dr. Peter J. Meyers | Published: February 5, 2020 | Unique Pageviews: 14,825
On January 22, 2020, Google started removing Featured Snippet URLs from organic listings. We take a deep dive into the before and after of this change, including its implications for rank-tracking.
13. 2020 Local SEO Success: How to Feed, Fight, and Flip Google
Author: Miriam Ellis | Published: January 6, 2020 | Unique Pageviews: 13,969
Feed Google the right information, fight spam, and flip it into an opportunity: these are the top three ways to chase local SEO success.
14. Which of My Competitor's Keywords Should (& Shouldn't) I Target?
Author: Rand Fishkin | Published: February 21, 2020 | Unique Pageviews: 13,638
Which of your competitor's keywords are worth targeting, and which can be ignored? Learn how to tell the difference in this fan favorite Whiteboard Friday.
15. 10 Basic SEO Tips to Index + Rank New Content Faster
Author: Cyrus Shepard | Published: October 16, 2020 | Unique Pageviews: 13,381
When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal.
16. 7 SEO Processes That Get Easier with Increased PageRank/Domain Authority
Author: Cyrus Shepard | Published: February 7, 2020 | Unique Pageviews: 12,883
What factors are affected as you improve PageRank or Domain Authority, and how? Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority.
17. Marketing in Times of Uncertainty
Author: Rand Fishkin | Published: April 3, 2020 | Unique Pageviews: 12,861
Our work as marketers has transformed drastically in 2020. Our good friend Rand talks about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory.
18. A Beginner’s Guide to Ranking in Google Maps
Author: Alex Ratynski | Published: March 16, 2020 | Unique Pageviews: 12,836
The majority of your potential customers still use Google to find local businesses near them. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” The answer: through Google Maps marketing.
19. The Rules of Link Building
Author: Britney Muller | Published: February 28, 2020 | Unique Pageviews: 12,532
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.
20. How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]
Author: Kristin Tynski | Published: May 4, 2020 | Unique Pageviews: 12,359
In rare cases, SEOs create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. Kristin walks through one such instance for her team's client, ADT.
21. Understanding & Fulfilling Search Intent
Author: Britney Muller | Published: June 12, 2020 | Unique Pageviews: 12,262
Understanding what your target audience is searching and why is more important than ever. Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most.
22. Title Tags SEO: When to Include Your Brand and/or Boilerplate
Author: Cyrus Shepard | Published: August 31, 2020 | Unique Pageviews: 11,850
If your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. But should you include these elements in your titles automatically?
23. How to Query the Google Search Console API
Author: Brian Gorman | Published: March 18, 2020 | Unique Pageviews: 11,095
If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this post, you’ll learn how to get better-connected data out of Google Search Console and increase the size of your exports by 400%.
24. How to Choose Google My Business Categories (With Cool Tools!)
Author: Miriam Ellis | Published: September 9, 2020 | Unique Pageviews: 10,873
Your choice of your primary and secondary categories contributes a lot to Google’s understanding and handling of your business. With so much riding on proper categorization, let’s empower you to research your options like a pro today!
25. A Must-Have Keyword Research Process for Winning SEO
Author: Cyrus Shepard | Published: May 8, 2020 | Unique Pageviews: 10,745
Smart keyword research forms the basis of all successful SEO. Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
They're Simply the Best: The Top 25 Moz Blog Posts of 2020
Posted by morgan.mcmurray
Here we are again — that time of year filled with wrap-ups and lookbacks and “best of” compilations. 2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list below.
We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges! We’re looking forward to what 2021 has in store, but in case you missed anything, we’ve compiled the top 25 most-read pieces from the last 12 months*. You’ll find several Whiteboard Friday episodes (past and present), local SEO tips, and advice for empathetic marketing, along with the optimistic SEO predictions for 2020 and beyond — made in pre-COVID times.
So without further ado, here are the best Moz Blog posts of 2020. Enjoy!
*The top 25 Moz Blog posts listed below were published between January 1 - December 22, 2020, and are in order by unique pageviews generated during that timeframe.
1. What Readers Want During COVID-19: Content Ideas for Every Niche
Author: Amanda Milligan | Published: March 31, 2020 | Unique Pageviews: 49,889
Amanda tested a variety of keywords to see which ones exhibited a trend during the initial COVID-19 outbreak, and might warrant some attention from content marketers. Here's what she found.
2. Pay Attention to These SEO Trends in 2020 and Beyond
Author: Suganthan Mohanadasan | Published: February 4, 2020 | Unique Pageviews: 45,553
In the past several years, we've already seen a sea of change in how we think and execute on SEO, but the future holds even more change — and more opportunity. Explore a rundown of key SEO topics to keep an eye on in the future.
3. Are H1 Tags Necessary for Ranking? [SEO Experiment]
Author: Cyrus Shepard | Published: February 25, 2020 | Unique Pageviews: 35,414
In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use only one H1 tag per page. Despite assertions from one of Google's most trusted authorities that sites "can do perfectly fine with no H1 tags or with five H1 tags", many SEOs didn't believe it. So of course, we decided to test it scientifically.
4. Google My Business: FAQ for Multiple Businesses at the Same Address
Author: Miriam Ellis | Published: February 17, 2020 | Unique Pageviews: 31,883
How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m running more than one business at my location? Get answers to your top questions in this comprehensive FAQ.
5. Google's January 2020 Core Update: Has the Dust Settled?
Author: Dr. Peter J. Meyers | Published: January 27, 2020 | Unique Pageviews: 31,800
The January 2020 Core Update peaked from January 13-15. We dig into the numbers, including winners and losers.
6. Google's May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It's All Probably Crap
Author: Dr. Peter J. Meyers | Published: May 14, 2020 | Unique Pageviews: 24,159
The May 2020 Core Update was the second-hottest update since the August 2018 "Medic" Update. Dr. Pete takes a hard look at the numbers, including why measuring winners and losers has turned out to be a tricky business.
7. Core Web Vitals: The Next Official Google Ranking Factor
Author: Cyrus Shepard | Published: July 17, 2020 | Unique Pageviews: 21,281
There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of.
8. SEO for 2020
Author: Britney Muller | Published: January 31, 2020 | Unique Pageviews: 20,783
SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy into the future.
9. 4 Google My Business Fields That Impact Ranking (and 3 That Don't)
Author: Joy Hawkins | Published: October 23, 2020 | Unique Pageviews: 20,330
Joy and her team at Sterling Sky have come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google.
10. Crawled — Currently Not Indexed: A Coverage Status Guide
Author: Christopher Long | Published: March 9, 2020 | Unique Pageviews: 18,354
Within Google's Index Coverage report, there are many different statuses that provide webmasters with information about how Google is handling their site content. While many of the statuses provide some context around Google’s crawling and indexation decisions, one remains unclear: “Crawled — currently not indexed”. This post will help you identify some of the most common reasons this mysterious status might be affecting your website, and how to address them.
11. How to Get Backlinks in 2020 [Series]
Author: Britney Muller | Published: June 26, 2020 | Unique Pageviews: 15,523
A little creativity and smart tactics can uncover high-quality link building opportunities. This week, Britney Muller kicks off a new Whiteboard Friday series on modern link building.
12. Position Zero Is Dead; Long Live Position Zero
Author: Dr. Peter J. Meyers | Published: February 5, 2020 | Unique Pageviews: 14,825
On January 22, 2020, Google started removing Featured Snippet URLs from organic listings. We take a deep dive into the before and after of this change, including its implications for rank-tracking.
13. 2020 Local SEO Success: How to Feed, Fight, and Flip Google
Author: Miriam Ellis | Published: January 6, 2020 | Unique Pageviews: 13,969
Feed Google the right information, fight spam, and flip it into an opportunity: these are the top three ways to chase local SEO success.
14. Which of My Competitor's Keywords Should (& Shouldn't) I Target?
Author: Rand Fishkin | Published: February 21, 2020 | Unique Pageviews: 13,638
Which of your competitor's keywords are worth targeting, and which can be ignored? Learn how to tell the difference in this fan favorite Whiteboard Friday.
15. 10 Basic SEO Tips to Index + Rank New Content Faster
Author: Cyrus Shepard | Published: October 16, 2020 | Unique Pageviews: 13,381
When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal.
16. 7 SEO Processes That Get Easier with Increased PageRank/Domain Authority
Author: Cyrus Shepard | Published: February 7, 2020 | Unique Pageviews: 12,883
What factors are affected as you improve PageRank or Domain Authority, and how? Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority.
17. Marketing in Times of Uncertainty
Author: Rand Fishkin | Published: April 3, 2020 | Unique Pageviews: 12,861
Our work as marketers has transformed drastically in 2020. Our good friend Rand talks about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory.
18. A Beginner’s Guide to Ranking in Google Maps
Author: Alex Ratynski | Published: March 16, 2020 | Unique Pageviews: 12,836
The majority of your potential customers still use Google to find local businesses near them. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” The answer: through Google Maps marketing.
19. The Rules of Link Building
Author: Britney Muller | Published: February 28, 2020 | Unique Pageviews: 12,532
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.
20. How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]
Author: Kristin Tynski | Published: May 4, 2020 | Unique Pageviews: 12,359
In rare cases, SEOs create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. Kristin walks through one such instance for her team's client, ADT.
21. Understanding & Fulfilling Search Intent
Author: Britney Muller | Published: June 12, 2020 | Unique Pageviews: 12,262
Understanding what your target audience is searching and why is more important than ever. Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most.
22. Title Tags SEO: When to Include Your Brand and/or Boilerplate
Author: Cyrus Shepard | Published: August 31, 2020 | Unique Pageviews: 11,850
If your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. But should you include these elements in your titles automatically?
23. How to Query the Google Search Console API
Author: Brian Gorman | Published: March 18, 2020 | Unique Pageviews: 11,095
If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this post, you’ll learn how to get better-connected data out of Google Search Console and increase the size of your exports by 400%.
24. How to Choose Google My Business Categories (With Cool Tools!)
Author: Miriam Ellis | Published: September 9, 2020 | Unique Pageviews: 10,873
Your choice of your primary and secondary categories contributes a lot to Google’s understanding and handling of your business. With so much riding on proper categorization, let’s empower you to research your options like a pro today!
25. A Must-Have Keyword Research Process for Winning SEO
Author: Cyrus Shepard | Published: May 8, 2020 | Unique Pageviews: 10,745
Smart keyword research forms the basis of all successful SEO. Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
They're Simply the Best: The Top 25 Moz Blog Posts of 2020
Posted by morgan.mcmurray
Here we are again — that time of year filled with wrap-ups and lookbacks and “best of” compilations. 2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list below.
We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges! We’re looking forward to what 2021 has in store, but in case you missed anything, we’ve compiled the top 25 most-read pieces from the last 12 months*. You’ll find several Whiteboard Friday episodes (past and present), local SEO tips, and advice for empathetic marketing, along with the optimistic SEO predictions for 2020 and beyond — made in pre-COVID times.
So without further ado, here are the best Moz Blog posts of 2020. Enjoy!
*The top 25 Moz Blog posts listed below were published between January 1 - December 22, 2020, and are in order by unique pageviews generated during that timeframe.
1. What Readers Want During COVID-19: Content Ideas for Every Niche
Author: Amanda Milligan | Published: March 31, 2020 | Unique Pageviews: 49,889
Amanda tested a variety of keywords to see which ones exhibited a trend during the initial COVID-19 outbreak, and might warrant some attention from content marketers. Here's what she found.
2. Pay Attention to These SEO Trends in 2020 and Beyond
Author: Suganthan Mohanadasan | Published: February 4, 2020 | Unique Pageviews: 45,553
In the past several years, we've already seen a sea of change in how we think and execute on SEO, but the future holds even more change — and more opportunity. Explore a rundown of key SEO topics to keep an eye on in the future.
3. Are H1 Tags Necessary for Ranking? [SEO Experiment]
Author: Cyrus Shepard | Published: February 25, 2020 | Unique Pageviews: 35,414
In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use only one H1 tag per page. Despite assertions from one of Google's most trusted authorities that sites "can do perfectly fine with no H1 tags or with five H1 tags", many SEOs didn't believe it. So of course, we decided to test it scientifically.
4. Google My Business: FAQ for Multiple Businesses at the Same Address
Author: Miriam Ellis | Published: February 17, 2020 | Unique Pageviews: 31,883
How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m running more than one business at my location? Get answers to your top questions in this comprehensive FAQ.
5. Google's January 2020 Core Update: Has the Dust Settled?
Author: Dr. Peter J. Meyers | Published: January 27, 2020 | Unique Pageviews: 31,800
The January 2020 Core Update peaked from January 13-15. We dig into the numbers, including winners and losers.
6. Google's May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It's All Probably Crap
Author: Dr. Peter J. Meyers | Published: May 14, 2020 | Unique Pageviews: 24,159
The May 2020 Core Update was the second-hottest update since the August 2018 "Medic" Update. Dr. Pete takes a hard look at the numbers, including why measuring winners and losers has turned out to be a tricky business.
7. Core Web Vitals: The Next Official Google Ranking Factor
Author: Cyrus Shepard | Published: July 17, 2020 | Unique Pageviews: 21,281
There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of.
8. SEO for 2020
Author: Britney Muller | Published: January 31, 2020 | Unique Pageviews: 20,783
SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy into the future.
9. 4 Google My Business Fields That Impact Ranking (and 3 That Don't)
Author: Joy Hawkins | Published: October 23, 2020 | Unique Pageviews: 20,330
Joy and her team at Sterling Sky have come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google.
10. Crawled — Currently Not Indexed: A Coverage Status Guide
Author: Christopher Long | Published: March 9, 2020 | Unique Pageviews: 18,354
Within Google's Index Coverage report, there are many different statuses that provide webmasters with information about how Google is handling their site content. While many of the statuses provide some context around Google’s crawling and indexation decisions, one remains unclear: “Crawled — currently not indexed”. This post will help you identify some of the most common reasons this mysterious status might be affecting your website, and how to address them.
11. How to Get Backlinks in 2020 [Series]
Author: Britney Muller | Published: June 26, 2020 | Unique Pageviews: 15,523
A little creativity and smart tactics can uncover high-quality link building opportunities. This week, Britney Muller kicks off a new Whiteboard Friday series on modern link building.
12. Position Zero Is Dead; Long Live Position Zero
Author: Dr. Peter J. Meyers | Published: February 5, 2020 | Unique Pageviews: 14,825
On January 22, 2020, Google started removing Featured Snippet URLs from organic listings. We take a deep dive into the before and after of this change, including its implications for rank-tracking.
13. 2020 Local SEO Success: How to Feed, Fight, and Flip Google
Author: Miriam Ellis | Published: January 6, 2020 | Unique Pageviews: 13,969
Feed Google the right information, fight spam, and flip it into an opportunity: these are the top three ways to chase local SEO success.
14. Which of My Competitor's Keywords Should (& Shouldn't) I Target?
Author: Rand Fishkin | Published: February 21, 2020 | Unique Pageviews: 13,638
Which of your competitor's keywords are worth targeting, and which can be ignored? Learn how to tell the difference in this fan favorite Whiteboard Friday.
15. 10 Basic SEO Tips to Index + Rank New Content Faster
Author: Cyrus Shepard | Published: October 16, 2020 | Unique Pageviews: 13,381
When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal.
16. 7 SEO Processes That Get Easier with Increased PageRank/Domain Authority
Author: Cyrus Shepard | Published: February 7, 2020 | Unique Pageviews: 12,883
What factors are affected as you improve PageRank or Domain Authority, and how? Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority.
17. Marketing in Times of Uncertainty
Author: Rand Fishkin | Published: April 3, 2020 | Unique Pageviews: 12,861
Our work as marketers has transformed drastically in 2020. Our good friend Rand talks about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory.
18. A Beginner’s Guide to Ranking in Google Maps
Author: Alex Ratynski | Published: March 16, 2020 | Unique Pageviews: 12,836
The majority of your potential customers still use Google to find local businesses near them. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” The answer: through Google Maps marketing.
19. The Rules of Link Building
Author: Britney Muller | Published: February 28, 2020 | Unique Pageviews: 12,532
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.
20. How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]
Author: Kristin Tynski | Published: May 4, 2020 | Unique Pageviews: 12,359
In rare cases, SEOs create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. Kristin walks through one such instance for her team's client, ADT.
21. Understanding & Fulfilling Search Intent
Author: Britney Muller | Published: June 12, 2020 | Unique Pageviews: 12,262
Understanding what your target audience is searching and why is more important than ever. Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most.
22. Title Tags SEO: When to Include Your Brand and/or Boilerplate
Author: Cyrus Shepard | Published: August 31, 2020 | Unique Pageviews: 11,850
If your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. But should you include these elements in your titles automatically?
23. How to Query the Google Search Console API
Author: Brian Gorman | Published: March 18, 2020 | Unique Pageviews: 11,095
If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this post, you’ll learn how to get better-connected data out of Google Search Console and increase the size of your exports by 400%.
24. How to Choose Google My Business Categories (With Cool Tools!)
Author: Miriam Ellis | Published: September 9, 2020 | Unique Pageviews: 10,873
Your choice of your primary and secondary categories contributes a lot to Google’s understanding and handling of your business. With so much riding on proper categorization, let’s empower you to research your options like a pro today!
25. A Must-Have Keyword Research Process for Winning SEO
Author: Cyrus Shepard | Published: May 8, 2020 | Unique Pageviews: 10,745
Smart keyword research forms the basis of all successful SEO. Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
They're Simply the Best: The Top 25 Moz Blog Posts of 2020
Posted by morgan.mcmurray
Here we are again — that time of year filled with wrap-ups and lookbacks and “best of” compilations. 2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list below.
We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges! We’re looking forward to what 2021 has in store, but in case you missed anything, we’ve compiled the top 25 most-read pieces from the last 12 months*. You’ll find several Whiteboard Friday episodes (past and present), local SEO tips, and advice for empathetic marketing, along with the optimistic SEO predictions for 2020 and beyond — made in pre-COVID times.
So without further ado, here are the best Moz Blog posts of 2020. Enjoy!
*The top 25 Moz Blog posts listed below were published between January 1 - December 22, 2020, and are in order by unique pageviews generated during that timeframe.
1. What Readers Want During COVID-19: Content Ideas for Every Niche
Author: Amanda Milligan | Published: March 31, 2020 | Unique Pageviews: 49,889
Amanda tested a variety of keywords to see which ones exhibited a trend during the initial COVID-19 outbreak, and might warrant some attention from content marketers. Here's what she found.
2. Pay Attention to These SEO Trends in 2020 and Beyond
Author: Suganthan Mohanadasan | Published: February 4, 2020 | Unique Pageviews: 45,553
In the past several years, we've already seen a sea of change in how we think and execute on SEO, but the future holds even more change — and more opportunity. Explore a rundown of key SEO topics to keep an eye on in the future.
3. Are H1 Tags Necessary for Ranking? [SEO Experiment]
Author: Cyrus Shepard | Published: February 25, 2020 | Unique Pageviews: 35,414
In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use only one H1 tag per page. Despite assertions from one of Google's most trusted authorities that sites "can do perfectly fine with no H1 tags or with five H1 tags", many SEOs didn't believe it. So of course, we decided to test it scientifically.
4. Google My Business: FAQ for Multiple Businesses at the Same Address
Author: Miriam Ellis | Published: February 17, 2020 | Unique Pageviews: 31,883
How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m running more than one business at my location? Get answers to your top questions in this comprehensive FAQ.
5. Google's January 2020 Core Update: Has the Dust Settled?
Author: Dr. Peter J. Meyers | Published: January 27, 2020 | Unique Pageviews: 31,800
The January 2020 Core Update peaked from January 13-15. We dig into the numbers, including winners and losers.
6. Google's May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It's All Probably Crap
Author: Dr. Peter J. Meyers | Published: May 14, 2020 | Unique Pageviews: 24,159
The May 2020 Core Update was the second-hottest update since the August 2018 "Medic" Update. Dr. Pete takes a hard look at the numbers, including why measuring winners and losers has turned out to be a tricky business.
7. Core Web Vitals: The Next Official Google Ranking Factor
Author: Cyrus Shepard | Published: July 17, 2020 | Unique Pageviews: 21,281
There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of.
8. SEO for 2020
Author: Britney Muller | Published: January 31, 2020 | Unique Pageviews: 20,783
SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy into the future.
9. 4 Google My Business Fields That Impact Ranking (and 3 That Don't)
Author: Joy Hawkins | Published: October 23, 2020 | Unique Pageviews: 20,330
Joy and her team at Sterling Sky have come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google.
10. Crawled — Currently Not Indexed: A Coverage Status Guide
Author: Christopher Long | Published: March 9, 2020 | Unique Pageviews: 18,354
Within Google's Index Coverage report, there are many different statuses that provide webmasters with information about how Google is handling their site content. While many of the statuses provide some context around Google’s crawling and indexation decisions, one remains unclear: “Crawled — currently not indexed”. This post will help you identify some of the most common reasons this mysterious status might be affecting your website, and how to address them.
11. How to Get Backlinks in 2020 [Series]
Author: Britney Muller | Published: June 26, 2020 | Unique Pageviews: 15,523
A little creativity and smart tactics can uncover high-quality link building opportunities. This week, Britney Muller kicks off a new Whiteboard Friday series on modern link building.
12. Position Zero Is Dead; Long Live Position Zero
Author: Dr. Peter J. Meyers | Published: February 5, 2020 | Unique Pageviews: 14,825
On January 22, 2020, Google started removing Featured Snippet URLs from organic listings. We take a deep dive into the before and after of this change, including its implications for rank-tracking.
13. 2020 Local SEO Success: How to Feed, Fight, and Flip Google
Author: Miriam Ellis | Published: January 6, 2020 | Unique Pageviews: 13,969
Feed Google the right information, fight spam, and flip it into an opportunity: these are the top three ways to chase local SEO success.
14. Which of My Competitor's Keywords Should (& Shouldn't) I Target?
Author: Rand Fishkin | Published: February 21, 2020 | Unique Pageviews: 13,638
Which of your competitor's keywords are worth targeting, and which can be ignored? Learn how to tell the difference in this fan favorite Whiteboard Friday.
15. 10 Basic SEO Tips to Index + Rank New Content Faster
Author: Cyrus Shepard | Published: October 16, 2020 | Unique Pageviews: 13,381
When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal.
16. 7 SEO Processes That Get Easier with Increased PageRank/Domain Authority
Author: Cyrus Shepard | Published: February 7, 2020 | Unique Pageviews: 12,883
What factors are affected as you improve PageRank or Domain Authority, and how? Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority.
17. Marketing in Times of Uncertainty
Author: Rand Fishkin | Published: April 3, 2020 | Unique Pageviews: 12,861
Our work as marketers has transformed drastically in 2020. Our good friend Rand talks about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory.
18. A Beginner’s Guide to Ranking in Google Maps
Author: Alex Ratynski | Published: March 16, 2020 | Unique Pageviews: 12,836
The majority of your potential customers still use Google to find local businesses near them. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” The answer: through Google Maps marketing.
19. The Rules of Link Building
Author: Britney Muller | Published: February 28, 2020 | Unique Pageviews: 12,532
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.
20. How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]
Author: Kristin Tynski | Published: May 4, 2020 | Unique Pageviews: 12,359
In rare cases, SEOs create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. Kristin walks through one such instance for her team's client, ADT.
21. Understanding & Fulfilling Search Intent
Author: Britney Muller | Published: June 12, 2020 | Unique Pageviews: 12,262
Understanding what your target audience is searching and why is more important than ever. Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most.
22. Title Tags SEO: When to Include Your Brand and/or Boilerplate
Author: Cyrus Shepard | Published: August 31, 2020 | Unique Pageviews: 11,850
If your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. But should you include these elements in your titles automatically?
23. How to Query the Google Search Console API
Author: Brian Gorman | Published: March 18, 2020 | Unique Pageviews: 11,095
If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this post, you’ll learn how to get better-connected data out of Google Search Console and increase the size of your exports by 400%.
24. How to Choose Google My Business Categories (With Cool Tools!)
Author: Miriam Ellis | Published: September 9, 2020 | Unique Pageviews: 10,873
Your choice of your primary and secondary categories contributes a lot to Google’s understanding and handling of your business. With so much riding on proper categorization, let’s empower you to research your options like a pro today!
25. A Must-Have Keyword Research Process for Winning SEO
Author: Cyrus Shepard | Published: May 8, 2020 | Unique Pageviews: 10,745
Smart keyword research forms the basis of all successful SEO. Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
https://ift.tt/3aL3u5B
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Text
They're Simply the Best: The Top 25 Moz Blog Posts of 2020
Posted by morgan.mcmurray
Here we are again — that time of year filled with wrap-ups and lookbacks and “best of” compilations. 2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list below.
We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges! We’re looking forward to what 2021 has in store, but in case you missed anything, we’ve compiled the top 25 most-read pieces from the last 12 months*. You’ll find several Whiteboard Friday episodes (past and present), local SEO tips, and advice for empathetic marketing, along with the optimistic SEO predictions for 2020 and beyond — made in pre-COVID times.
So without further ado, here are the best Moz Blog posts of 2020. Enjoy!
*The top 25 Moz Blog posts listed below were published between January 1 - December 22, 2020, and are in order by unique pageviews generated during that timeframe.
1. What Readers Want During COVID-19: Content Ideas for Every Niche
Author: Amanda Milligan | Published: March 31, 2020 | Unique Pageviews: 49,889
Amanda tested a variety of keywords to see which ones exhibited a trend during the initial COVID-19 outbreak, and might warrant some attention from content marketers. Here's what she found.
2. Pay Attention to These SEO Trends in 2020 and Beyond
Author: Suganthan Mohanadasan | Published: February 4, 2020 | Unique Pageviews: 45,553
In the past several years, we've already seen a sea of change in how we think and execute on SEO, but the future holds even more change — and more opportunity. Explore a rundown of key SEO topics to keep an eye on in the future.
3. Are H1 Tags Necessary for Ranking? [SEO Experiment]
Author: Cyrus Shepard | Published: February 25, 2020 | Unique Pageviews: 35,414
In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use only one H1 tag per page. Despite assertions from one of Google's most trusted authorities that sites "can do perfectly fine with no H1 tags or with five H1 tags", many SEOs didn't believe it. So of course, we decided to test it scientifically.
4. Google My Business: FAQ for Multiple Businesses at the Same Address
Author: Miriam Ellis | Published: February 17, 2020 | Unique Pageviews: 31,883
How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m running more than one business at my location? Get answers to your top questions in this comprehensive FAQ.
5. Google's January 2020 Core Update: Has the Dust Settled?
Author: Dr. Peter J. Meyers | Published: January 27, 2020 | Unique Pageviews: 31,800
The January 2020 Core Update peaked from January 13-15. We dig into the numbers, including winners and losers.
6. Google's May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It's All Probably Crap
Author: Dr. Peter J. Meyers | Published: May 14, 2020 | Unique Pageviews: 24,159
The May 2020 Core Update was the second-hottest update since the August 2018 "Medic" Update. Dr. Pete takes a hard look at the numbers, including why measuring winners and losers has turned out to be a tricky business.
7. Core Web Vitals: The Next Official Google Ranking Factor
Author: Cyrus Shepard | Published: July 17, 2020 | Unique Pageviews: 21,281
There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of.
8. SEO for 2020
Author: Britney Muller | Published: January 31, 2020 | Unique Pageviews: 20,783
SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy into the future.
9. 4 Google My Business Fields That Impact Ranking (and 3 That Don't)
Author: Joy Hawkins | Published: October 23, 2020 | Unique Pageviews: 20,330
Joy and her team at Sterling Sky have come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google.
10. Crawled — Currently Not Indexed: A Coverage Status Guide
Author: Christopher Long | Published: March 9, 2020 | Unique Pageviews: 18,354
Within Google's Index Coverage report, there are many different statuses that provide webmasters with information about how Google is handling their site content. While many of the statuses provide some context around Google’s crawling and indexation decisions, one remains unclear: “Crawled — currently not indexed”. This post will help you identify some of the most common reasons this mysterious status might be affecting your website, and how to address them.
11. How to Get Backlinks in 2020 [Series]
Author: Britney Muller | Published: June 26, 2020 | Unique Pageviews: 15,523
A little creativity and smart tactics can uncover high-quality link building opportunities. This week, Britney Muller kicks off a new Whiteboard Friday series on modern link building.
12. Position Zero Is Dead; Long Live Position Zero
Author: Dr. Peter J. Meyers | Published: February 5, 2020 | Unique Pageviews: 14,825
On January 22, 2020, Google started removing Featured Snippet URLs from organic listings. We take a deep dive into the before and after of this change, including its implications for rank-tracking.
13. 2020 Local SEO Success: How to Feed, Fight, and Flip Google
Author: Miriam Ellis | Published: January 6, 2020 | Unique Pageviews: 13,969
Feed Google the right information, fight spam, and flip it into an opportunity: these are the top three ways to chase local SEO success.
14. Which of My Competitor's Keywords Should (& Shouldn't) I Target?
Author: Rand Fishkin | Published: February 21, 2020 | Unique Pageviews: 13,638
Which of your competitor's keywords are worth targeting, and which can be ignored? Learn how to tell the difference in this fan favorite Whiteboard Friday.
15. 10 Basic SEO Tips to Index + Rank New Content Faster
Author: Cyrus Shepard | Published: October 16, 2020 | Unique Pageviews: 13,381
When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal.
16. 7 SEO Processes That Get Easier with Increased PageRank/Domain Authority
Author: Cyrus Shepard | Published: February 7, 2020 | Unique Pageviews: 12,883
What factors are affected as you improve PageRank or Domain Authority, and how? Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority.
17. Marketing in Times of Uncertainty
Author: Rand Fishkin | Published: April 3, 2020 | Unique Pageviews: 12,861
Our work as marketers has transformed drastically in 2020. Our good friend Rand talks about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory.
18. A Beginner’s Guide to Ranking in Google Maps
Author: Alex Ratynski | Published: March 16, 2020 | Unique Pageviews: 12,836
The majority of your potential customers still use Google to find local businesses near them. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” The answer: through Google Maps marketing.
19. The Rules of Link Building
Author: Britney Muller | Published: February 28, 2020 | Unique Pageviews: 12,532
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.
20. How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]
Author: Kristin Tynski | Published: May 4, 2020 | Unique Pageviews: 12,359
In rare cases, SEOs create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. Kristin walks through one such instance for her team's client, ADT.
21. Understanding & Fulfilling Search Intent
Author: Britney Muller | Published: June 12, 2020 | Unique Pageviews: 12,262
Understanding what your target audience is searching and why is more important than ever. Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most.
22. Title Tags SEO: When to Include Your Brand and/or Boilerplate
Author: Cyrus Shepard | Published: August 31, 2020 | Unique Pageviews: 11,850
If your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. But should you include these elements in your titles automatically?
23. How to Query the Google Search Console API
Author: Brian Gorman | Published: March 18, 2020 | Unique Pageviews: 11,095
If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this post, you’ll learn how to get better-connected data out of Google Search Console and increase the size of your exports by 400%.
24. How to Choose Google My Business Categories (With Cool Tools!)
Author: Miriam Ellis | Published: September 9, 2020 | Unique Pageviews: 10,873
Your choice of your primary and secondary categories contributes a lot to Google’s understanding and handling of your business. With so much riding on proper categorization, let’s empower you to research your options like a pro today!
25. A Must-Have Keyword Research Process for Winning SEO
Author: Cyrus Shepard | Published: May 8, 2020 | Unique Pageviews: 10,745
Smart keyword research forms the basis of all successful SEO. Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
They're Simply the Best: The Top 25 Moz Blog Posts of 2020
Posted by morgan.mcmurray
Here we are again — that time of year filled with wrap-ups and lookbacks and “best of” compilations. 2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list below.
We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges! We’re looking forward to what 2021 has in store, but in case you missed anything, we’ve compiled the top 25 most-read pieces from the last 12 months*. You’ll find several Whiteboard Friday episodes (past and present), local SEO tips, and advice for empathetic marketing, along with the optimistic SEO predictions for 2020 and beyond — made in pre-COVID times.
So without further ado, here are the best Moz Blog posts of 2020. Enjoy!
*The top 25 Moz Blog posts listed below were published between January 1 - December 22, 2020, and are in order by unique pageviews generated during that timeframe.
1. What Readers Want During COVID-19: Content Ideas for Every Niche
Author: Amanda Milligan | Published: March 31, 2020 | Unique Pageviews: 49,889
Amanda tested a variety of keywords to see which ones exhibited a trend during the initial COVID-19 outbreak, and might warrant some attention from content marketers. Here's what she found.
2. Pay Attention to These SEO Trends in 2020 and Beyond
Author: Suganthan Mohanadasan | Published: February 4, 2020 | Unique Pageviews: 45,553
In the past several years, we've already seen a sea of change in how we think and execute on SEO, but the future holds even more change — and more opportunity. Explore a rundown of key SEO topics to keep an eye on in the future.
3. Are H1 Tags Necessary for Ranking? [SEO Experiment]
Author: Cyrus Shepard | Published: February 25, 2020 | Unique Pageviews: 35,414
In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use only one H1 tag per page. Despite assertions from one of Google's most trusted authorities that sites "can do perfectly fine with no H1 tags or with five H1 tags", many SEOs didn't believe it. So of course, we decided to test it scientifically.
4. Google My Business: FAQ for Multiple Businesses at the Same Address
Author: Miriam Ellis | Published: February 17, 2020 | Unique Pageviews: 31,883
How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m running more than one business at my location? Get answers to your top questions in this comprehensive FAQ.
5. Google's January 2020 Core Update: Has the Dust Settled?
Author: Dr. Peter J. Meyers | Published: January 27, 2020 | Unique Pageviews: 31,800
The January 2020 Core Update peaked from January 13-15. We dig into the numbers, including winners and losers.
6. Google's May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It's All Probably Crap
Author: Dr. Peter J. Meyers | Published: May 14, 2020 | Unique Pageviews: 24,159
The May 2020 Core Update was the second-hottest update since the August 2018 "Medic" Update. Dr. Pete takes a hard look at the numbers, including why measuring winners and losers has turned out to be a tricky business.
7. Core Web Vitals: The Next Official Google Ranking Factor
Author: Cyrus Shepard | Published: July 17, 2020 | Unique Pageviews: 21,281
There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of.
8. SEO for 2020
Author: Britney Muller | Published: January 31, 2020 | Unique Pageviews: 20,783
SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy into the future.
9. 4 Google My Business Fields That Impact Ranking (and 3 That Don't)
Author: Joy Hawkins | Published: October 23, 2020 | Unique Pageviews: 20,330
Joy and her team at Sterling Sky have come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google.
10. Crawled — Currently Not Indexed: A Coverage Status Guide
Author: Christopher Long | Published: March 9, 2020 | Unique Pageviews: 18,354
Within Google's Index Coverage report, there are many different statuses that provide webmasters with information about how Google is handling their site content. While many of the statuses provide some context around Google’s crawling and indexation decisions, one remains unclear: “Crawled — currently not indexed”. This post will help you identify some of the most common reasons this mysterious status might be affecting your website, and how to address them.
11. How to Get Backlinks in 2020 [Series]
Author: Britney Muller | Published: June 26, 2020 | Unique Pageviews: 15,523
A little creativity and smart tactics can uncover high-quality link building opportunities. This week, Britney Muller kicks off a new Whiteboard Friday series on modern link building.
12. Position Zero Is Dead; Long Live Position Zero
Author: Dr. Peter J. Meyers | Published: February 5, 2020 | Unique Pageviews: 14,825
On January 22, 2020, Google started removing Featured Snippet URLs from organic listings. We take a deep dive into the before and after of this change, including its implications for rank-tracking.
13. 2020 Local SEO Success: How to Feed, Fight, and Flip Google
Author: Miriam Ellis | Published: January 6, 2020 | Unique Pageviews: 13,969
Feed Google the right information, fight spam, and flip it into an opportunity: these are the top three ways to chase local SEO success.
14. Which of My Competitor's Keywords Should (& Shouldn't) I Target?
Author: Rand Fishkin | Published: February 21, 2020 | Unique Pageviews: 13,638
Which of your competitor's keywords are worth targeting, and which can be ignored? Learn how to tell the difference in this fan favorite Whiteboard Friday.
15. 10 Basic SEO Tips to Index + Rank New Content Faster
Author: Cyrus Shepard | Published: October 16, 2020 | Unique Pageviews: 13,381
When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal.
16. 7 SEO Processes That Get Easier with Increased PageRank/Domain Authority
Author: Cyrus Shepard | Published: February 7, 2020 | Unique Pageviews: 12,883
What factors are affected as you improve PageRank or Domain Authority, and how? Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority.
17. Marketing in Times of Uncertainty
Author: Rand Fishkin | Published: April 3, 2020 | Unique Pageviews: 12,861
Our work as marketers has transformed drastically in 2020. Our good friend Rand talks about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory.
18. A Beginner’s Guide to Ranking in Google Maps
Author: Alex Ratynski | Published: March 16, 2020 | Unique Pageviews: 12,836
The majority of your potential customers still use Google to find local businesses near them. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” The answer: through Google Maps marketing.
19. The Rules of Link Building
Author: Britney Muller | Published: February 28, 2020 | Unique Pageviews: 12,532
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.
20. How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]
Author: Kristin Tynski | Published: May 4, 2020 | Unique Pageviews: 12,359
In rare cases, SEOs create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. Kristin walks through one such instance for her team's client, ADT.
21. Understanding & Fulfilling Search Intent
Author: Britney Muller | Published: June 12, 2020 | Unique Pageviews: 12,262
Understanding what your target audience is searching and why is more important than ever. Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most.
22. Title Tags SEO: When to Include Your Brand and/or Boilerplate
Author: Cyrus Shepard | Published: August 31, 2020 | Unique Pageviews: 11,850
If your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. But should you include these elements in your titles automatically?
23. How to Query the Google Search Console API
Author: Brian Gorman | Published: March 18, 2020 | Unique Pageviews: 11,095
If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this post, you’ll learn how to get better-connected data out of Google Search Console and increase the size of your exports by 400%.
24. How to Choose Google My Business Categories (With Cool Tools!)
Author: Miriam Ellis | Published: September 9, 2020 | Unique Pageviews: 10,873
Your choice of your primary and secondary categories contributes a lot to Google’s understanding and handling of your business. With so much riding on proper categorization, let’s empower you to research your options like a pro today!
25. A Must-Have Keyword Research Process for Winning SEO
Author: Cyrus Shepard | Published: May 8, 2020 | Unique Pageviews: 10,745
Smart keyword research forms the basis of all successful SEO. Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
They're Simply the Best: The Top 25 Moz Blog Posts of 2020
Posted by morgan.mcmurray
Here we are again — that time of year filled with wrap-ups and lookbacks and “best of” compilations. 2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list below.
We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges! We’re looking forward to what 2021 has in store, but in case you missed anything, we’ve compiled the top 25 most-read pieces from the last 12 months*. You’ll find several Whiteboard Friday episodes (past and present), local SEO tips, and advice for empathetic marketing, along with the optimistic SEO predictions for 2020 and beyond — made in pre-COVID times.
So without further ado, here are the best Moz Blog posts of 2020. Enjoy!
*The top 25 Moz Blog posts listed below were published between January 1 - December 22, 2020, and are in order by unique pageviews generated during that timeframe.
1. What Readers Want During COVID-19: Content Ideas for Every Niche
Author: Amanda Milligan | Published: March 31, 2020 | Unique Pageviews: 49,889
Amanda tested a variety of keywords to see which ones exhibited a trend during the initial COVID-19 outbreak, and might warrant some attention from content marketers. Here's what she found.
2. Pay Attention to These SEO Trends in 2020 and Beyond
Author: Suganthan Mohanadasan | Published: February 4, 2020 | Unique Pageviews: 45,553
In the past several years, we've already seen a sea of change in how we think and execute on SEO, but the future holds even more change — and more opportunity. Explore a rundown of key SEO topics to keep an eye on in the future.
3. Are H1 Tags Necessary for Ranking? [SEO Experiment]
Author: Cyrus Shepard | Published: February 25, 2020 | Unique Pageviews: 35,414
In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use only one H1 tag per page. Despite assertions from one of Google's most trusted authorities that sites "can do perfectly fine with no H1 tags or with five H1 tags", many SEOs didn't believe it. So of course, we decided to test it scientifically.
4. Google My Business: FAQ for Multiple Businesses at the Same Address
Author: Miriam Ellis | Published: February 17, 2020 | Unique Pageviews: 31,883
How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m running more than one business at my location? Get answers to your top questions in this comprehensive FAQ.
5. Google's January 2020 Core Update: Has the Dust Settled?
Author: Dr. Peter J. Meyers | Published: January 27, 2020 | Unique Pageviews: 31,800
The January 2020 Core Update peaked from January 13-15. We dig into the numbers, including winners and losers.
6. Google's May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It's All Probably Crap
Author: Dr. Peter J. Meyers | Published: May 14, 2020 | Unique Pageviews: 24,159
The May 2020 Core Update was the second-hottest update since the August 2018 "Medic" Update. Dr. Pete takes a hard look at the numbers, including why measuring winners and losers has turned out to be a tricky business.
7. Core Web Vitals: The Next Official Google Ranking Factor
Author: Cyrus Shepard | Published: July 17, 2020 | Unique Pageviews: 21,281
There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of.
8. SEO for 2020
Author: Britney Muller | Published: January 31, 2020 | Unique Pageviews: 20,783
SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy into the future.
9. 4 Google My Business Fields That Impact Ranking (and 3 That Don't)
Author: Joy Hawkins | Published: October 23, 2020 | Unique Pageviews: 20,330
Joy and her team at Sterling Sky have come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google.
10. Crawled — Currently Not Indexed: A Coverage Status Guide
Author: Christopher Long | Published: March 9, 2020 | Unique Pageviews: 18,354
Within Google's Index Coverage report, there are many different statuses that provide webmasters with information about how Google is handling their site content. While many of the statuses provide some context around Google’s crawling and indexation decisions, one remains unclear: “Crawled — currently not indexed”. This post will help you identify some of the most common reasons this mysterious status might be affecting your website, and how to address them.
11. How to Get Backlinks in 2020 [Series]
Author: Britney Muller | Published: June 26, 2020 | Unique Pageviews: 15,523
A little creativity and smart tactics can uncover high-quality link building opportunities. This week, Britney Muller kicks off a new Whiteboard Friday series on modern link building.
12. Position Zero Is Dead; Long Live Position Zero
Author: Dr. Peter J. Meyers | Published: February 5, 2020 | Unique Pageviews: 14,825
On January 22, 2020, Google started removing Featured Snippet URLs from organic listings. We take a deep dive into the before and after of this change, including its implications for rank-tracking.
13. 2020 Local SEO Success: How to Feed, Fight, and Flip Google
Author: Miriam Ellis | Published: January 6, 2020 | Unique Pageviews: 13,969
Feed Google the right information, fight spam, and flip it into an opportunity: these are the top three ways to chase local SEO success.
14. Which of My Competitor's Keywords Should (& Shouldn't) I Target?
Author: Rand Fishkin | Published: February 21, 2020 | Unique Pageviews: 13,638
Which of your competitor's keywords are worth targeting, and which can be ignored? Learn how to tell the difference in this fan favorite Whiteboard Friday.
15. 10 Basic SEO Tips to Index + Rank New Content Faster
Author: Cyrus Shepard | Published: October 16, 2020 | Unique Pageviews: 13,381
When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal.
16. 7 SEO Processes That Get Easier with Increased PageRank/Domain Authority
Author: Cyrus Shepard | Published: February 7, 2020 | Unique Pageviews: 12,883
What factors are affected as you improve PageRank or Domain Authority, and how? Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority.
17. Marketing in Times of Uncertainty
Author: Rand Fishkin | Published: April 3, 2020 | Unique Pageviews: 12,861
Our work as marketers has transformed drastically in 2020. Our good friend Rand talks about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory.
18. A Beginner’s Guide to Ranking in Google Maps
Author: Alex Ratynski | Published: March 16, 2020 | Unique Pageviews: 12,836
The majority of your potential customers still use Google to find local businesses near them. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” The answer: through Google Maps marketing.
19. The Rules of Link Building
Author: Britney Muller | Published: February 28, 2020 | Unique Pageviews: 12,532
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.
20. How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]
Author: Kristin Tynski | Published: May 4, 2020 | Unique Pageviews: 12,359
In rare cases, SEOs create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. Kristin walks through one such instance for her team's client, ADT.
21. Understanding & Fulfilling Search Intent
Author: Britney Muller | Published: June 12, 2020 | Unique Pageviews: 12,262
Understanding what your target audience is searching and why is more important than ever. Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most.
22. Title Tags SEO: When to Include Your Brand and/or Boilerplate
Author: Cyrus Shepard | Published: August 31, 2020 | Unique Pageviews: 11,850
If your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. But should you include these elements in your titles automatically?
23. How to Query the Google Search Console API
Author: Brian Gorman | Published: March 18, 2020 | Unique Pageviews: 11,095
If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this post, you’ll learn how to get better-connected data out of Google Search Console and increase the size of your exports by 400%.
24. How to Choose Google My Business Categories (With Cool Tools!)
Author: Miriam Ellis | Published: September 9, 2020 | Unique Pageviews: 10,873
Your choice of your primary and secondary categories contributes a lot to Google’s understanding and handling of your business. With so much riding on proper categorization, let’s empower you to research your options like a pro today!
25. A Must-Have Keyword Research Process for Winning SEO
Author: Cyrus Shepard | Published: May 8, 2020 | Unique Pageviews: 10,745
Smart keyword research forms the basis of all successful SEO. Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
They're Simply the Best: The Top 25 Moz Blog Posts of 2020
Posted by morgan.mcmurray
Here we are again — that time of year filled with wrap-ups and lookbacks and “best of” compilations. 2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list below.
We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges! We’re looking forward to what 2021 has in store, but in case you missed anything, we’ve compiled the top 25 most-read pieces from the last 12 months*. You’ll find several Whiteboard Friday episodes (past and present), local SEO tips, and advice for empathetic marketing, along with the optimistic SEO predictions for 2020 and beyond — made in pre-COVID times.
So without further ado, here are the best Moz Blog posts of 2020. Enjoy!
*The top 25 Moz Blog posts listed below were published between January 1 - December 22, 2020, and are in order by unique pageviews generated during that timeframe.
1. What Readers Want During COVID-19: Content Ideas for Every Niche
Author: Amanda Milligan | Published: March 31, 2020 | Unique Pageviews: 49,889
Amanda tested a variety of keywords to see which ones exhibited a trend during the initial COVID-19 outbreak, and might warrant some attention from content marketers. Here's what she found.
2. Pay Attention to These SEO Trends in 2020 and Beyond
Author: Suganthan Mohanadasan | Published: February 4, 2020 | Unique Pageviews: 45,553
In the past several years, we've already seen a sea of change in how we think and execute on SEO, but the future holds even more change — and more opportunity. Explore a rundown of key SEO topics to keep an eye on in the future.
3. Are H1 Tags Necessary for Ranking? [SEO Experiment]
Author: Cyrus Shepard | Published: February 25, 2020 | Unique Pageviews: 35,414
In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use only one H1 tag per page. Despite assertions from one of Google's most trusted authorities that sites "can do perfectly fine with no H1 tags or with five H1 tags", many SEOs didn't believe it. So of course, we decided to test it scientifically.
4. Google My Business: FAQ for Multiple Businesses at the Same Address
Author: Miriam Ellis | Published: February 17, 2020 | Unique Pageviews: 31,883
How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m running more than one business at my location? Get answers to your top questions in this comprehensive FAQ.
5. Google's January 2020 Core Update: Has the Dust Settled?
Author: Dr. Peter J. Meyers | Published: January 27, 2020 | Unique Pageviews: 31,800
The January 2020 Core Update peaked from January 13-15. We dig into the numbers, including winners and losers.
6. Google's May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It's All Probably Crap
Author: Dr. Peter J. Meyers | Published: May 14, 2020 | Unique Pageviews: 24,159
The May 2020 Core Update was the second-hottest update since the August 2018 "Medic" Update. Dr. Pete takes a hard look at the numbers, including why measuring winners and losers has turned out to be a tricky business.
7. Core Web Vitals: The Next Official Google Ranking Factor
Author: Cyrus Shepard | Published: July 17, 2020 | Unique Pageviews: 21,281
There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of.
8. SEO for 2020
Author: Britney Muller | Published: January 31, 2020 | Unique Pageviews: 20,783
SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy into the future.
9. 4 Google My Business Fields That Impact Ranking (and 3 That Don't)
Author: Joy Hawkins | Published: October 23, 2020 | Unique Pageviews: 20,330
Joy and her team at Sterling Sky have come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google.
10. Crawled — Currently Not Indexed: A Coverage Status Guide
Author: Christopher Long | Published: March 9, 2020 | Unique Pageviews: 18,354
Within Google's Index Coverage report, there are many different statuses that provide webmasters with information about how Google is handling their site content. While many of the statuses provide some context around Google’s crawling and indexation decisions, one remains unclear: “Crawled — currently not indexed”. This post will help you identify some of the most common reasons this mysterious status might be affecting your website, and how to address them.
11. How to Get Backlinks in 2020 [Series]
Author: Britney Muller | Published: June 26, 2020 | Unique Pageviews: 15,523
A little creativity and smart tactics can uncover high-quality link building opportunities. This week, Britney Muller kicks off a new Whiteboard Friday series on modern link building.
12. Position Zero Is Dead; Long Live Position Zero
Author: Dr. Peter J. Meyers | Published: February 5, 2020 | Unique Pageviews: 14,825
On January 22, 2020, Google started removing Featured Snippet URLs from organic listings. We take a deep dive into the before and after of this change, including its implications for rank-tracking.
13. 2020 Local SEO Success: How to Feed, Fight, and Flip Google
Author: Miriam Ellis | Published: January 6, 2020 | Unique Pageviews: 13,969
Feed Google the right information, fight spam, and flip it into an opportunity: these are the top three ways to chase local SEO success.
14. Which of My Competitor's Keywords Should (& Shouldn't) I Target?
Author: Rand Fishkin | Published: February 21, 2020 | Unique Pageviews: 13,638
Which of your competitor's keywords are worth targeting, and which can be ignored? Learn how to tell the difference in this fan favorite Whiteboard Friday.
15. 10 Basic SEO Tips to Index + Rank New Content Faster
Author: Cyrus Shepard | Published: October 16, 2020 | Unique Pageviews: 13,381
When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal.
16. 7 SEO Processes That Get Easier with Increased PageRank/Domain Authority
Author: Cyrus Shepard | Published: February 7, 2020 | Unique Pageviews: 12,883
What factors are affected as you improve PageRank or Domain Authority, and how? Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority.
17. Marketing in Times of Uncertainty
Author: Rand Fishkin | Published: April 3, 2020 | Unique Pageviews: 12,861
Our work as marketers has transformed drastically in 2020. Our good friend Rand talks about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory.
18. A Beginner’s Guide to Ranking in Google Maps
Author: Alex Ratynski | Published: March 16, 2020 | Unique Pageviews: 12,836
The majority of your potential customers still use Google to find local businesses near them. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” The answer: through Google Maps marketing.
19. The Rules of Link Building
Author: Britney Muller | Published: February 28, 2020 | Unique Pageviews: 12,532
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.
20. How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]
Author: Kristin Tynski | Published: May 4, 2020 | Unique Pageviews: 12,359
In rare cases, SEOs create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. Kristin walks through one such instance for her team's client, ADT.
21. Understanding & Fulfilling Search Intent
Author: Britney Muller | Published: June 12, 2020 | Unique Pageviews: 12,262
Understanding what your target audience is searching and why is more important than ever. Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most.
22. Title Tags SEO: When to Include Your Brand and/or Boilerplate
Author: Cyrus Shepard | Published: August 31, 2020 | Unique Pageviews: 11,850
If your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. But should you include these elements in your titles automatically?
23. How to Query the Google Search Console API
Author: Brian Gorman | Published: March 18, 2020 | Unique Pageviews: 11,095
If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this post, you’ll learn how to get better-connected data out of Google Search Console and increase the size of your exports by 400%.
24. How to Choose Google My Business Categories (With Cool Tools!)
Author: Miriam Ellis | Published: September 9, 2020 | Unique Pageviews: 10,873
Your choice of your primary and secondary categories contributes a lot to Google’s understanding and handling of your business. With so much riding on proper categorization, let’s empower you to research your options like a pro today!
25. A Must-Have Keyword Research Process for Winning SEO
Author: Cyrus Shepard | Published: May 8, 2020 | Unique Pageviews: 10,745
Smart keyword research forms the basis of all successful SEO. Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
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They're Simply the Best: The Top 25 Moz Blog Posts of 2020
Posted by morgan.mcmurray
Here we are again — that time of year filled with wrap-ups and lookbacks and “best of” compilations. 2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list below.
We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges! We’re looking forward to what 2021 has in store, but in case you missed anything, we’ve compiled the top 25 most-read pieces from the last 12 months*. You’ll find several Whiteboard Friday episodes (past and present), local SEO tips, and advice for empathetic marketing, along with the optimistic SEO predictions for 2020 and beyond — made in pre-COVID times.
So without further ado, here are the best Moz Blog posts of 2020. Enjoy!
*The top 25 Moz Blog posts listed below were published between January 1 - December 22, 2020, and are in order by unique pageviews generated during that timeframe.
1. What Readers Want During COVID-19: Content Ideas for Every Niche
Author: Amanda Milligan | Published: March 31, 2020 | Unique Pageviews: 49,889
Amanda tested a variety of keywords to see which ones exhibited a trend during the initial COVID-19 outbreak, and might warrant some attention from content marketers. Here's what she found.
2. Pay Attention to These SEO Trends in 2020 and Beyond
Author: Suganthan Mohanadasan | Published: February 4, 2020 | Unique Pageviews: 45,553
In the past several years, we've already seen a sea of change in how we think and execute on SEO, but the future holds even more change — and more opportunity. Explore a rundown of key SEO topics to keep an eye on in the future.
3. Are H1 Tags Necessary for Ranking? [SEO Experiment]
Author: Cyrus Shepard | Published: February 25, 2020 | Unique Pageviews: 35,414
In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use only one H1 tag per page. Despite assertions from one of Google's most trusted authorities that sites "can do perfectly fine with no H1 tags or with five H1 tags", many SEOs didn't believe it. So of course, we decided to test it scientifically.
4. Google My Business: FAQ for Multiple Businesses at the Same Address
Author: Miriam Ellis | Published: February 17, 2020 | Unique Pageviews: 31,883
How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m running more than one business at my location? Get answers to your top questions in this comprehensive FAQ.
5. Google's January 2020 Core Update: Has the Dust Settled?
Author: Dr. Peter J. Meyers | Published: January 27, 2020 | Unique Pageviews: 31,800
The January 2020 Core Update peaked from January 13-15. We dig into the numbers, including winners and losers.
6. Google's May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It's All Probably Crap
Author: Dr. Peter J. Meyers | Published: May 14, 2020 | Unique Pageviews: 24,159
The May 2020 Core Update was the second-hottest update since the August 2018 "Medic" Update. Dr. Pete takes a hard look at the numbers, including why measuring winners and losers has turned out to be a tricky business.
7. Core Web Vitals: The Next Official Google Ranking Factor
Author: Cyrus Shepard | Published: July 17, 2020 | Unique Pageviews: 21,281
There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of.
8. SEO for 2020
Author: Britney Muller | Published: January 31, 2020 | Unique Pageviews: 20,783
SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy into the future.
9. 4 Google My Business Fields That Impact Ranking (and 3 That Don't)
Author: Joy Hawkins | Published: October 23, 2020 | Unique Pageviews: 20,330
Joy and her team at Sterling Sky have come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google.
10. Crawled — Currently Not Indexed: A Coverage Status Guide
Author: Christopher Long | Published: March 9, 2020 | Unique Pageviews: 18,354
Within Google's Index Coverage report, there are many different statuses that provide webmasters with information about how Google is handling their site content. While many of the statuses provide some context around Google’s crawling and indexation decisions, one remains unclear: “Crawled — currently not indexed”. This post will help you identify some of the most common reasons this mysterious status might be affecting your website, and how to address them.
11. How to Get Backlinks in 2020 [Series]
Author: Britney Muller | Published: June 26, 2020 | Unique Pageviews: 15,523
A little creativity and smart tactics can uncover high-quality link building opportunities. This week, Britney Muller kicks off a new Whiteboard Friday series on modern link building.
12. Position Zero Is Dead; Long Live Position Zero
Author: Dr. Peter J. Meyers | Published: February 5, 2020 | Unique Pageviews: 14,825
On January 22, 2020, Google started removing Featured Snippet URLs from organic listings. We take a deep dive into the before and after of this change, including its implications for rank-tracking.
13. 2020 Local SEO Success: How to Feed, Fight, and Flip Google
Author: Miriam Ellis | Published: January 6, 2020 | Unique Pageviews: 13,969
Feed Google the right information, fight spam, and flip it into an opportunity: these are the top three ways to chase local SEO success.
14. Which of My Competitor's Keywords Should (& Shouldn't) I Target?
Author: Rand Fishkin | Published: February 21, 2020 | Unique Pageviews: 13,638
Which of your competitor's keywords are worth targeting, and which can be ignored? Learn how to tell the difference in this fan favorite Whiteboard Friday.
15. 10 Basic SEO Tips to Index + Rank New Content Faster
Author: Cyrus Shepard | Published: October 16, 2020 | Unique Pageviews: 13,381
When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal.
16. 7 SEO Processes That Get Easier with Increased PageRank/Domain Authority
Author: Cyrus Shepard | Published: February 7, 2020 | Unique Pageviews: 12,883
What factors are affected as you improve PageRank or Domain Authority, and how? Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority.
17. Marketing in Times of Uncertainty
Author: Rand Fishkin | Published: April 3, 2020 | Unique Pageviews: 12,861
Our work as marketers has transformed drastically in 2020. Our good friend Rand talks about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory.
18. A Beginner’s Guide to Ranking in Google Maps
Author: Alex Ratynski | Published: March 16, 2020 | Unique Pageviews: 12,836
The majority of your potential customers still use Google to find local businesses near them. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” The answer: through Google Maps marketing.
19. The Rules of Link Building
Author: Britney Muller | Published: February 28, 2020 | Unique Pageviews: 12,532
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.
20. How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]
Author: Kristin Tynski | Published: May 4, 2020 | Unique Pageviews: 12,359
In rare cases, SEOs create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. Kristin walks through one such instance for her team's client, ADT.
21. Understanding & Fulfilling Search Intent
Author: Britney Muller | Published: June 12, 2020 | Unique Pageviews: 12,262
Understanding what your target audience is searching and why is more important than ever. Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most.
22. Title Tags SEO: When to Include Your Brand and/or Boilerplate
Author: Cyrus Shepard | Published: August 31, 2020 | Unique Pageviews: 11,850
If your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. But should you include these elements in your titles automatically?
23. How to Query the Google Search Console API
Author: Brian Gorman | Published: March 18, 2020 | Unique Pageviews: 11,095
If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this post, you’ll learn how to get better-connected data out of Google Search Console and increase the size of your exports by 400%.
24. How to Choose Google My Business Categories (With Cool Tools!)
Author: Miriam Ellis | Published: September 9, 2020 | Unique Pageviews: 10,873
Your choice of your primary and secondary categories contributes a lot to Google’s understanding and handling of your business. With so much riding on proper categorization, let’s empower you to research your options like a pro today!
25. A Must-Have Keyword Research Process for Winning SEO
Author: Cyrus Shepard | Published: May 8, 2020 | Unique Pageviews: 10,745
Smart keyword research forms the basis of all successful SEO. Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
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