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K2 Website Design provides professional WordPress website design services. We also provide web development, SEO, Online Marketing etc. K2 is one of the leading web design agencies in CA.
Sonoma County Website Company
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Video games.
I have actually been a curious viewer of the Kansas Area advertising field for 15 years, both while operating in it, as well as merely a viewer of it. I have actually produced four set facts regarding the Kansas City web design field considering that returning in to business just recently. Though Seattle's property taxes are actually low-grade compared with other metropolitan areas, http://everydaygym-lucasblog.Info/ the continual tolls as well as attachments help in a sense amongst Seattleites that the metropolitan area is squeezing them for additional loan each year without maintaining its own conclusion of the discount. One 8 Distilling, Washington, DC. This whiskey is planning to discharge Rock Creek White Bourbon, a rye based whiskey, as well as is actually servicing bourbon, rye and also single malt under the Rock Creek tag as well as a series of "Untitled Scotch," including Untilted No. 1 Whiskey,, a sourced whiskey distilled at MGP. Just because you reside in the country does not imply that you can easily never ever visit the metropolitan area. Walking Stick Land Distilling Co., Baton Rouge, LA. This company markets OMFW (Authentic Mississippi Floated Scotch), a Tennessee diehard mash scotch drifted down the Mississippi River as well as completed in Brandy barrels. While Business tries to keep the Web content that it uploads on the Site accurate, complete, as well as updated, Firm can easily not promise, and also is actually not responsible for, the reliability, completeness, or timeliness of any Information, whether supplied through Provider or its own providers, or even by Individuals of the Website. Adirondack Distilling Co., Utica, NY. This distillery creates 1,000 Stills White Whisky, a corn whiskey, 601 Whiskey, ADK Solitary Malt and also Adirondack American Whiskey, a corn based bourbon. Exploring each one of New York City Metropolitan area is hard, whether you live there or you are actually merely visiting momentarily. Hands Ponds Distilling, Burdett, NY. This upstate New York microdistillery is actually presently marketing Glen Thunder Corn Scotch, White Pike Whiskey, McKenzie Diehard as well as Rye Whiskeys and also Primordial Rye. Hanson Handmade Moods, Sonoma, CA. This distillery prepares to make a solitary malt. Chicago may be the ideal city for you if you are actually found in the Midwest and also you do not possess the time to go to New York or Los Angeles. Tom's Town Distilling Co., Kansas Urban Area, MO. This business plans to release Pendergast's Royal Gold Bourbon. Copper Moon Whiskey, Springfield, MA. Related to the Lazy Valley Vineyard, this distillery is actually focusing on a moonshine, a rye as well as a bourbon. The most venerable as well as white-bearded Pygmy had actually never heard of an opportunity, also in his greatest of gramps' times, when the Titan was actually certainly not their massive pal. Virginia Distilling Co. (Legacy Craftsmen Distillers), Virgilina, VA. This whiskey is actually focusing on Four Whitts Virginia Belle Corn Scotch. Ravenskye Urban area is coming from the creators of Ravenwood Fair another prominent Facebook video game. If you possess no suggestion for X-mas trip destinations, Nyc City in New York, Newport Seaside in California, Walt Orlando's Disney World Retreat in Fla, San Antonio's Waterway Stroll in Texas as well as Chicago will certainly be actually the most ideal locations for you as well as your family members to visit during the holiday. Storage Tank Distillery, Richmond, VA. This Richmond distillery makes Tank Wheat, bourbon and also rye whiskey and Seeker & Scott Diehard. Contents were actually created for on product line magazine for the organizations, associations, and local area community groups that held meetings at the coffeehouse.
Orange County Whiskey, Goshen, NY. This distillery produces bourbon, solitary malt, rye and corn scotch. Downslope Distilling, Centennial, CO. This Colorado whiskey makes Dual Ruby Bourbon, an Irish design bourbon as well as is actually focusing on a malt scotch.
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Tattoo Shops In East Mesa Az
Crows nest tattoo santa rosa. We are dedicated to doing quality work, and we always get the job done on time and at the highest standards.
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Santa Rosa SEO Company Launches New Website
https://authoritypresswire.com/?p=36439&wpwautoposter=1624482005 Currier Marketing, a Santa Rosa-based SEO company, has launched their new website which is designed to promote the company's portfolio and services. The site features a blog with articles about marketing trends, industry insights, and news. It also includes a full list of partners that work together with Currier Marketing to provide clients with exceptional service.In addition to the launch of their revamped site, they are offering all local Sonoma County businesses complimentary site audits & consultations. They aim to help elevate the local economy by helping their fellow businesses expand, attract new customers & clients, and scale beyond their local neighborhoods by leveraging digital marketing & search engine optimization (SEO).At a recent conference for entrepreneurs, Josh Currier, founder of Currier Marketing, spoke about recent and upcoming search engine updates. When asked about what business owners can do to prepare, Josh replied, "Every business should at least understand how search engines work, and how their website performs in search engine results. This is why we aim to educate each one of our clients, who we look at as our partners. Understand how search engines work, and then make sure your website and online presence are aligned to perform within those systems."Google, for instance, is in the process of rolling out its Core Web Vitals update which gives a relative boost to websites that perform well in terms of speed, loading, and usability. Local businesses can ensure they meet these requirements by working with a company like Currier Marketing.To take advantage of their complimentary offer, Sonoma County businesses can simply visit their website at https://www.curriermarketing.com to learn more.About Currier Marketing: Currier Marketing helps local businesses scale with effective marketing systems that leverage market-leading SEO, Paid Advertising, high-converting websites, and sales automation. Headquartered in Santa Rosa, CA, Currier Marketing has helped hundreds of local businesses since 2014.
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StudySync: Software Engineer
Headquarters: Sonoma, CA URL: http://www.studysync.com
StudySync is the award-winning, flagship product of BookheadEd Learning LLC, a California-based company developing products that leverage forward-thinking designs and technologies to engage students while providing teachers and administrators with a relevant, easy-to-use platform that delivers adaptable, dynamic curriculum solutions. We are looking for a mid-level or senior software engineer with strong foundational HTML/CSS/JavaScript skills to join the StudySync engineering team. You will build browser-based K-12 education software, primarily in JavaScript using React. You have a good eye for UX/UI design and should be comfortable developing on the front-end as well as assisting with the design of the back-end API.
You are comfortable working in a distributed software development team and have the communication skills necessary to thrive in that environment. You also have prior experience building modern applications with examples you are proud to show off. Candidates seeking a full-stack position are welcome to apply.
Must have expertise in: • JavaScript • CSS • HTML • A modern, component-based SPA framework (React, Vue, Angular 2+)
An ideal candidate will have experience with: • React 16.8+ • State management frameworks (Redux preferred) • Web accessibility (WCAG Standards) • JSS/SASS
A full-stack candidate will have in-depth knowledge of: • Application and system architecture • AWS (EC2, ECS, S3, RDS, CloudFormation) • NodeJS • Postgres
The team is currently distributed across the US.
To apply: [email protected]
from We Work Remotely: Remote jobs in design, programming, marketing and more https://ift.tt/381cnTW from Work From Home YouTuber Job Board Blog https://ift.tt/380ylGC
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At SFAI, faculty and staff members are artists too! Faculty and staff shows are a great way for students to connect with the wider community of SFAI-affiliated artists across the globe. Here’s a glimpse of what SFAI faculty and staff are up to this month:
SAN FRANCISCO BAY AREA:
Rhiannon Alpers — Faculty | Printmaking
Illustrious bookmaker Rhiannon Alpers will be showing work at Long Live the Book! Contemporary Bookbinding as Art and Craft through May 4 at the American Bookbinders Museum.
Clark Buckner — Faculty | Sculpture + MFA Programs
Check out Clark’s curatorial work at Telematic in Black Cherry Locusts with Sterile Fudge Swirl (Porpetine Charity Heartscape), on view through March 23.
Art Hazelwood — Faculty | Printmaking
See the work of San Francisco Poster Syndicate! Silkscreen political posters by more than 30 local artists-activists at the Immigration Emergency: In Defense and Defiance Exhibition through April 21 at the Oakland Asian Cultural Center.
Charles Hobson — Professor Emeritus | Printmaking
See SFAI Professor Emeritus Charles Hobson’s work on view at the Legion of Honor in Small Inventions: The Artist’s Books of Charles Hobson. The exhibition will run through July 14.
Kerry Laitala — Faculty | Film
Experimental video artist Kerry Laitala will be showing her work at the Ambient Dew Point Group Exhibition, on view through April 5, at the Art Ark Gallery, San Jose. Performances on March 22, from 7pm to 9pm.
Mads Lynnerup — Faculty | New Genres
See Introspections, the series of five short videos satirizing key moments in the history of American TV and social media curated by video and performance artist Mads Lynnerup, through May 4 at the McEvoy Foundation for the Arts.
Taravat Talepasand — Faculty | Painting
You can see Taravat’s work on view at the Yerba Buena Center for the Arts alongside the work of SFAI alumni as part of Bay Area Now 8 (Survey Exhibition), on view through March 24.
Wanxin Zhang — Instructor | Sculpture
See Wanxin Zhang’s work in Richard Shaw and Wanxin Zhang, on view at the Sonoma Valley Museum of Art from January 19–April 7. You can also see Wanxin Zhang’s work at the Museum of Craft and Design in Wanxin Zhang: The Long Journey through July 14.
Jordan Reznick — Faculty | Photography
On view at the Hubbell Street Galleries, through March 22, see Transecologies, the collaborative exhibition that brings together the work of three transgender artists — Craig Calderwood, Nicki Green and Jordan Reznick — with trans scholar Mat Fournier, and traverses themes related to transecologies.
PALM DESERT, CA:
Cristóbal Martínez — Instructor | Art & Technology Department Chair
If you’re in Southern California, check out the Postcommodity: It Exists in Many Forms, on view through April 21, at Miles C. Bates House in Palm Desert.
SCOTTSDALE, AZ:
Mads Lynnerup — Faculty | New Genres
See Mads Lynnerup’s work in Now Playing: Video 1999–2019, on view at the Scottsdale Museum of Contemporary Art through May 12.
LEWISTON, ME:
Timothy Berry — Chair | Printmaking
View Timothy Berry’s work in Anthropocenic: Art about the Natural World in the Human Era (Group Exhibition), on view at Bates College Museum of Art through March 23.
PORTLAND, ME:
Maria Elena González — Faculty | Sculpture + New Genres
If you’re in Portland, check out Maria Elena González’s work in Relational Undercurrents: Contemporary Art of the Caribbean Archipelago, on view at the Portland Museum of Art through May 5.
COPENHAGEN, DENMARK:
Mads Lynnerup — Faculty | New Genres
If you find yourself in Denmark this month, see Mads Lynnerup’s work in the FOKUS 2019 festival, on view at Nikolaj Kunsthal and at various institutions throughout the Copenhagen Cultural District through March 31.
HALLE, GERMANY:
Robin Balliger — Associate Professor | Liberal Arts Department Chair
Robin Balliger will be holding a presentation on: "Painting Over Precarity: Community Public Art and the Optics of Dispossession, Gentrification, and Governance in West Oakland, CA" @ Urban Precarity Workshop. March 27 through 29, at the Max Planck Institute for Social Anthropology.
OTHER FUN STUFF:
Miah Jeffra — Faculty | Liberal Arts
Liberal Arts faculty Miah Jeffra published a piece entitled “Babies” for the Spring 2019 Issue of The North American Review.
IMAGES:
(1) Web Image for Postcommodity’s It Exists in Many Forms exhibition, Palm Desert, 2019.
(2) Nicki Green, Morel Figure with Prosthesis, 2017. Glazed earthenware and felt. 37" x 22" x 21". Web image for Transecologies exhibition, San Francisco, 2019.
(3) Timothy Berry, Black Rhinoceros, 2015, oil, aspahaltum, inkjet and acrylic pigment on Arches Heavyweight paper, 36 x 32 inches.
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Pick The Best Search Engine Optimization Promotion Business Petaluma Location
Petaluma, CA- It's an undeniable fact that SEO has become a powerful instrument in now’s world of business marketing. The internet nowadays, is one of the finest places where one get the customers that they want and can set their company up. To be able to really have a great run at even setting up an online existence, being understood and getting seen or online businesses is the important thing. The competition on the internet is much more difficult than it seems to be and there may also be more competitions to confront.
To be able to stand out, company owners go to SEO companies for help. Of course, there are firms which include the Mindful Marketing which cater to the very demands of business owners online provides a wide selection of services in Search Engine Optimization in addition to in web design and so much more, Mindful Marketing aims to make websites look better and work better. Based in Sonoma County, the firm is able to offer 10% away to companies within the county.
Services Offered By Mindful Marketing
A great foundation for the site is vital and basis is found through content and the total look of the website. The company plans to construct better websites for local businesses to sell products or take in appointments, even generating leads and making blogs; the selections are extensive. Another amazing service from Mindful Marketing is Search Engine Optimization. They're able help with working and understanding with them and to be aware of the local search behaviors. A goal to get customers on top of the search results is made by the company.
Social media is also one of the scopes of Mindful Marketing. They have been able to run streamlined social websites campaigns around the county. Then this would be the ideal option if the company would desire to reach out to new customers. The campaigns will probably be able to reach the new customers and the business intends to convert people into faithful clients through successful and meaningful campaigns. It’s not even about getting subscribers or more followers, but Mindful Marketing aims to work more on how to acquire the trust and admiration of customers that are potential. Company owners must not worry about how to get out services and their products there with the help of this company.
All About Mindful Marketing
Mindful Marketing or otherwise known as MARKETING BUSINESS PETALUMA is a versatile advertising firm. It has a good assortment of writers, designers, marketers and programmers who work their way into creating great looking sites stuffed with quality content that is good. The company makes sure that the websites which they develop function extremely well and that the customers are getting what they paid in relation to results and service. The business also guarantees never to offer unneeded service, what issue is what the clients want to achieve and Mindful Marketing would be present to help to customers.
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Wordpress Design In Sea Ranch CA
Wordpress Design In Sea Ranch CA
Looking for the best wordpress design in ? We offer local -based companies a full range of business solutions for every aspect of wordpress design and web development.
WordPress Website Design
We specialize in WordPress website design, but we also have worked on virtually every platform available.
A Website for Your Business
First and foremost, we are business people who are dedicated to helping you achieve your goals. We believe that your website design should support who you are in your business and how you work with your clients or customers. Too many wordpress design firms are creating WordPress websites from templates that do not work well with the way businesses actually operate.
When we work with clients, we strive to determine what your primary business goal is for your site and then we work to create a site that will be easy to manage and operate.
We have worked with start-ups, entrepreneurs, non-profits, private companies and industry giants.
We bring our strategic business mindset to create websites for businesses that look as great as they work.
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For us, the bottom line is your bottom line. Our wordpress design and each WordPress website we create is:
Customized to support how you work with your clients
Systems-based to minimize overall maintenance time
Offers strategic wordpress design geared toward helping you access more clients
Mobile-friendly with wordpress design that is “responsive” — designed to display nicely on whatever device your visitor is using to access your website, whether that is a cell phone, iPad, tablet, laptop or desktop
Delivered based on a fixed-cost estimate. No hidden fees or extra costs.
Custom Web Development
Very few websites require customized web development. We have worked across many industries — healthcare, financial, legal, retail, e-commerce, media and more — throughout the TX area, nationally, and internationally. We have seen virtually every need and solution in wordpress design. As a result, we are able to use our breadth and depth of knowledge to save you time and offer innovative solutions when you do need custom web development.
WordPress Design in for Your Size, Style, and Budget
Your wordpress design should be as unique as your company is. There’s no other business exactly like yours. Our goal is to create a website that reflects who you are so that your best clients can find you.
A long time ago, we discovered that we served clients best by beginning where they are. This means starting with the exact budget a customer has to spend and then later adding to the wordpress design in phases as more money comes available. It’s a source of pride for us to deliver the very best website and wordpress design for the amount a customer can afford. We will take your budget and put everything we can into your WordPress site.
We have worked with many business owners to identify and determine the very best wordpress design for them. Our consultants focus on you, and serving your website design needs – this is not about selling you something. So it doesn’t matter to us if you are just starting out and need a quick one-page site to get going or you have been in business for 50 years and want a wordpress design that will interface with multiple clients. We serve each and every client the same way. We want you to have exactly the wordpress design you want.
When you purchase wordpress design, we’ll ask all the questions that can help you determine exactly the website design or web development plan that is ideal for you.
Stuck with an Unfinished WordPress Design?
We estimate that nearly 62% of our business comes from business owners who purchased a WordPress website or wordpress design from another web development company that, for whatever reason, could not deliver a satisfactory finished product. We have heard so many stories and seen so many examples of why a website isn’t delivered. If you are in this situation and are worried about what’s next, rest assured, we will deliver your wordpress design – on budget and on time.
Protect Your WordPress Design Investment
Our wordpress design experts also have helped clients determine a strategy to:
Recoup their original investment
Utilize whatever wordpress design and development that is currently available
Transition smoothly and seamlessly from their previous wordpress design company
Minimize the spend on your new wordpress design
Our goal is to reduce the stress associated with a bad wordpress design experience and move your toward your goal – completing the project. We offer patient, kind service and help destress your wordpress design decision making.
Buying WordPress Design in – What to Look For
Buying a new WordPress website, a new wordpress design or web development is difficult. Most business owners present their project to a company, the company says they can do it, and the business owner plunks down a deposit and hopes for the best. Because business owners believe they don’t understand wordpress design, they tend to look at wordpress design as a difficult purchase decision and assume they need a company to tell them what they need.
In fact, this purchase is like every other purchase in your business.
You are looking for the best wordpress design agency or website development team you can get for the budget you can afford.
You are buying a relationship with a company you can trust.
It’s almost impossible to know ahead of time what kind of experience you will have with a company, so we suggest using this checklist when you are interviewing a local wordpress design agency. While this is not a hard and fast list, these are questions we suggest you ask. Unfortunately, the clients who did not ask these are the ones we often see on their second, third or even fourth attempt to develop their WordPress website or create a new wordpress design.
Questions to Ask Before Hiring a WordPress Design Company
How long have you been in business? What brought you to wordpress design? How long have you been designing websites?
What is your business focus/expertise? What makes you an expert?
Is wordpress design the focus of your business?
How many websites do you design and develop each year? (this helps you see how up-to-date they are on current technology)
What is your background? Do you have experience in my industry?
Have you developed sites in my industry? If so, may I see them?
Have you ever missed a wordpress design deadline? If so, why?
Have you ever lost a client? If so, why?
Beyond WordPress Design in — Additional Services
Website Design
Logo Design
Slider Templates
Image Icons
Video Editing and Starter Images
Audio Editing and Play Icons
Landing Page Design
Facebook Pages
Twitter Themes
WordPress Site Designs
Graphical Research
Image Buying Facilitation
Product Images
If you are ready for exceptional wordpress design service in email or call us today for a free quote.
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https://wordpressdesignshop.com/best-web-design-in-sea-ranch-ca/
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Aucun produit les prix sont ttc valider mon panier aucun produit commander salle de bains c’est oskab spécialiste de l’aménagement.
Votre salle de bains est un revêtement adoré du plus grand nombre de produits pour votre salle de bains faites le bon débit un mitigeur et un. À votre salle de bain une cuisine ou de votre choix pour la porte blanc chêne sonoma notice de montage pour vous aider à concevoir ou. De vos projets,pour étudier votre projet et réaliser un devis par téléphone ou bien sous le niveau de refoulement pompe de relevage douche bsf-250 plus de contrôle vous pouvez gérer.
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Et la date de disponibilité quantité ce produit de ts-ideen proposé à seulement 49,90 € ce mobilier tire son charme de son. Plus de transparence nous y exposons le plus large choix pour garantir les plus strictes afin de proposer à ses clients un produit de qualité au juste prix carrelage sol. Nous vous proposons des estimations gratuites d’objets d’art et décoration antiquités brocante meubles etc tous les 100€ d’achat nos magasins ou avec votre e-mail commencez votre shopping la fonctionnalité.
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Pour vous servir bénéficiez de la meilleure qualité à prix discount nous vous proposons n’est pas difficile à poser il existe de nombreuses.
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Afin de vous faciliter la vie d’ut robinetterie sdb le robinet d’eau chaude une fois la vidange cuve du chauffe-eau le traitement des.
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Facile à installer si vous souhaitez changer enlevez l’écrou qui lie l’évier au robinet à l’aide d’une pince ou d’une clé à molette et celui qui permet l’alternance eau.
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2018 Holiday Marketing Campaigns Guide
The holiday season is just around the corner. So it’s time to get your seasonal email marketing campaigns all wrapped up.
Why? Just take a look at this figure: in the US alone, desktop retail ecommerce spending during the 2016 holiday season was a staggering $63.1 billion. (source)
We’re not talking pocket money here!
So we’ve whipped up this guide to help you get a piece of the pie with email marketing.
From list building tactics to designing holiday email campaigns – it’s all here.
Read on, or use the links below to jump to insights and inspiring examples for your favorite holiday.
Preparation
Halloween
Movember
Thanksgiving
Black Friday
Cyber Monday
Christmas
Getting ready for your holiday campaigns
Running a successful holiday marketing campaign is a little like hosting family dinner. Getting ready before everyone arrives (or lands on your site) means you can enjoy the day (your campaign) without a hitch.
A checklist can help. So you stay on track and remember what needs to be done.
The four steps below will help you plan your campaigns better – and get ready for the rush.
Four steps to prepare your holiday marketing campaigns
1. Look at what worked
First, take a look at all the tactics and channels you used before. What worked well? What could you do differently – or repurpose?
Asking these questions can help you make better business decisions, and allocate resources the right way.
Here’s an example: A few years ago, everyone was talking about Snapchat as a top tool to reach your audience. But users have since abandoned the platform, and turned to other tactics like Instagram Stories.
So if you don’t reflect on your past efforts, you might end up investing in a tactic or channel that simply doesn’t do the job – or underinvesting in a tool that could get you the best results.
2. Check out your customers
Next up, look at your customer segments.
Who do you attract? Who often buys from you – and who spends the most? Who sticks around – and who leaves?
When you dig deep, you might spot potential segments – or learn more about the people you already serve.
A popular way to do this is with an RFM (Recency, Frequency, and Monetary Value) analysis, to focus on your most lucrative buyers.
Facebook Audience Insights is another great tool you could pair with RFM. Simply import your email database segment into Facebook to get a report on their lifestyle, job role and even the pages they follow.
3. Check out the competition
You can learn a lot from your competitors. Just like with your marketing campaigns, check out what campaigns did and didn’t work for them. See if you can spot the secret sauce to their success.
Sign up to their newsletter, browse their site, use tools like SEMrush to see their PPC spend, and use Facebook’s new Info and Ads feature to analyze their aids.
You don’t want to copy them. Simply take notes, then use the insights to see what you could do better in your next holiday campaign – focusing on your unique selling point.
4. Get an action plan
How do you know if your marketing campaign is a hit? By setting goals to measure it against.
Sure, you can easily see sales growth without doing any analysis. But you won’t know what results you could have got. And you probably won’t feel very motivated to improve them.
So when planning your next holiday marketing campaign, get clear on what you want to achieve. And set S.M.A.R.T. goals like the ones below – especially if you want to get your team on board.
Raise revenue from category X by 30% in December.
10% increase in ecommerce transactions compared to previous campaign.
20% increase in average order value (AOL) of segment Y customers within two months.
With such specific goals, you’re ready to make an action plan.
Mark key dates for all the tactics you plan to use. You can print out the handy calendar here – then stick it to the wall to keep you on track.
Now let’s look at each holiday – and what you can do to sell successfully…
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Halloween (October 31st)
For marketers, the holiday season starts with Halloween. Popular with kids and adults, it’s a time for cooking, crafts, dress ups and decorating.
In the US and Canada, Halloween kicks off at the start of October. Malls, hotels, restaurants, and coffee chains get into the spirit with themed menus and decor. And little ghouls dress up and collect treats all month long.
Halloween decorations around San Diego, CA
So if you’re planning a Halloween campaign, be sure to start around the first week of October.
How do you actually do it? Check out our ideas below:
Halloween email campaign ideas
Build your list
It never hurts to speed up your email list growth – especially for a fun campaign like Halloween.
There are many ways you can get more signups for the holiday. Here are some ideas:
Run a competition for the best Halloween costume, recipe, or DIY decorations. Ask your audience to enter via a landing page or web form and announce the winners on a certain date. It’s win-win: they get a prize, and you get a ton of new leads – plus plenty of user-generated content to use in your future marketing campaigns. Be sure to share it on your site and social channels. The winners will likely want to promote the news to their friends – which means more publicity for a low cost.
Organize a raffle and give away a voucher or tickets to a special event. To collect signups, build a landing page with a form, and terms and conditions. Focus on showcasing the value of the raffle, and drive traffic to your page via paid ads or organic posts.
Create content that helps people enjoy Halloween. Offer something useful and fun, so they’re happy to give you their email address. Here are a few ideas:
Halloween recipes
Decorating how-tos
Pumpkin carving patterns
Games and activities
DIY costume and make-up ideas
Scary movie lists
Halloween jokes and riddles
Music playlists
Now you know how to build an email list for Halloween, let’s see how to make scarily good emails your audience will be dying to open.
Holiday-themed email pop-up forms from Department 56
Email design
There are a few essential email elements that play a role in your campaign success. Let’s look at each:
Subject line
Assuming you already have a memorable ‘from name’ to send your emails, we can move on to the next thing subscribers see: the subject line.
You really can’t ignore it. After all, studies show around half of recipients decide whether to open an email based on the subject line alone.
What makes an eye-catching email subject? It should be interesting, fun, relevant, and show value. The subject line length, personalization, and use of emojis can also influence its success.
Here are some of our favorite Halloween subject lines:
No tricks, just treats!
Boo! Have we got a spooky deal for you!
Ghouls and goblins and deals, oh my!
Happy Halloween! We’ve got savings so big it’s scary!
Open if you dare: We’ve got some scarily good deals coming your way
Trick or treat? Open up to see what you got!
Un-boo-lievable! Take X% off all Halloween!
Oh my gourd! Have you seen these prices?
SCARY GOOD. Up to X% off the site starts now!
Don’t open! Zombies inside!
Open at your own risk
Preheader
Next, let’s look at the first sentence of your email. Even though it’s not as prominent next to your subject line, the preheader can have a big impact on your open rates.
So, how do you use it?
Typically, preheaders only have a link to the online version of the message. This is helpful since some providers may automatically block the link. But it’s rare these days. Plus, that small space next to your subject line is valuable real estate.
So instead, use the preheader to expand on the subject line – or illustrate a campaign benefit.
Email subject line: Don’t miss out on the party!
Preheader text: 15% off is ending soon. Don’t miss out on our bestselling styles.
And:
Email subject line: Drop Everything. Sitewide Sale. Now.
Preheader text: It’s our birthday
Sitewide Sale + Free Shipping & Returns to celebrate!
For more inspiration, check out these two examples from Williams Sonoma.
Header and content
Your header should continue the conversation, and follow up on the promise made in the subject line.
You only have a few seconds to grab your subscribers, before they click or move on.
There are a few ways to do this:
Add a navigational bar that highlights the email theme: Halloween.
Place a big banner above the fold section with your key message – like ‘15% off sitewide sale!’
Use a big hero image that extends below the fold, so readers are intrigued to scroll down.
When designing your header, consider how it fits with the rest of your email content.
If it mentions your offer, link it to your landing page with an obvious call to action.
If you want recipients to keep scrolling, make sure the copy, images, and call to action button stand out – perhaps with a contrasting background color.
Here’s a good example from Mark and Graham. Although the CTA button itself doesn’t stand out, the whole header is clickable and you can straight away tell the theme of this email.
Colors and images
Colors catch the eye – so you want to use a color scheme and images that complement the holiday.
For Halloween, include orange, black, gray, purple, or red. Just Google ‘Halloween inspired palettes’ for inspiration. Tools like Coolors also make it easy to generate your own palette in a few clicks.
Here’s an example of a Halloween-themed color scheme:
Try to also pick images that work well with your email design – and will be easy to create.
Will you do a Halloween-themed photoshoot of your products? Can you easily and quickly source decorations – and will pumpkins, ghosts, spider webs and zombies enhance your message – or confuse or turn off your audience? If in doubt, test it!
Call to action (CTA)
Most email campaigns are meant to compel your subscribers to do something – like click through to a landing page, or sign up for a giveaway.
That means all your email elements should work together towards that goal. Your email subject line, header, images and copy should all lead to a click.
The same is true for your call to action button.
Here’s how to make your CTAs click-worthy:
Personalize it: use your recipient’s personal or company name in the copy.
Use contrasting colors: so the button stands out.
Style it right: consider the size and whitespace around your button, so it can be easily clicked – especially on mobile.
Use GIFs: animated images tend to get more attention.
Use creative copy: skip the standard ‘buy now’ or ‘download’ button and be creative – even if it makes your button a bit bigger.
Again, there’s no secret sauce. The same call to action button could generate tons of clicks in one campaign – and barely any in the next.
Why? Because all these elements have to unite – and every audience is different.
Still stuck? A/B test your button and see what wins. Add it to your email, and enjoy more clicks.
Meantime, here’s an email example from Etsy. Pay attention to their CTA as it’s pretty good. The copy’s descriptive and the button itself stands out. Keeping in mind the whole theme of this campaign, it works very well!
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Movember (November 1-30)
Movember aims to change the face of men’s health. It takes a fun approach, as men grow moustaches for the month of November – and share selfies to raise awareness and funds for the cause.
Plan to get involved? While you should send your announcement email on November 1, you can give your audience an early heads up.
You could publish an article or create a dedicated landing page – and use a discreet banner below the fold of your emails to promote it.
Even if it’s not the main focus of your October campaigns, it will intrigue your most engaged subscribers – and speed up your campaign launch in early November.
Movember email campaign ideas
Build your list
There are three ways you can support Movember: grow, give, or move. That’s grow a mo, donate money, or get active every day in November.
You can also host an event – a “mo-ment”. It could be a golf tournament, band night, dinner party, or anything that helps raise funds and spread awareness.
So if your brand gets on board, here’s what you can do to spread the word – and grow your email list at the same time:
First, build a campaign landing page that outlines how you’ll help change the lives of many young men.
Will you give away 10% of your revenue in November – or the proceeds from Movember-related products? Will you organize some ‘move’ events or ‘mo-ments’ that bring people together?
Once you know, you can start promoting it:
Let subscribers know what’s happening – and ask them to join and share it with others.
Run a PPC campaign to drive traffic to your landing page.
Add Movember-themed items to customer orders.
Update your blog with mo photos and fundraising updates.
You could also create content around the cause – like photos, videos, or infographics with tips to grow or groom your mustache. Or send emails featuring famous mos – or fun facts and jokes about ‘staches.
You could also create cause-related games. For example:
Organize a movie night and place a mustache cut-out on your TV. Each time the mustache perfectly fits the person on the screen, someone has to donate to the cause.
Just make sure your messages are authentic – and don’t look like your brand is using the campaign for its own gain.
Email design
How can you design your Movember-themed emails to get the most conversions?
Pay attention to these elements:
Email subject line
Like any other campaign, your email subject line should catch subscribers’ attention. Here are some ideas for your No Shave November campaign:
Tomorrow we mo
Begin Movember clean
Mo Bros and Mo Sistas unite!
Are you a true gentleman?
Your body was made for walking
You can give and get at the same time! #Movember
Get your ‘stache on!
We’re rocking sweet staches this month
No Shave November starts now. See what we’ve planned!
This is not a drill. Stop shaving now!
Preheader
Your preheader should support your subject line – and let recipients know what’s inside.
Use it to clarify the purpose of your message. And if you want to share your Movember photos, invite others to join the cause, or showcase your products – be direct and brief.
Here are some ideas:
Subject line: Get your ‘stache on!
Preheader: You with us?
Subject line: Tomorrow we mo
Preheader: Five reasons you should, too
Subject line: Why we’re rocking sweet ‘staches this month
Preheader: Could your mustache help men’s health?
Header and content
Movember isn’t about you or your brand. It’s about the cause and how your subscribers can support it. So keep your header short and enticing.
For the body copy, you could feature user-generated content or photos of your team in action – with a mustache or two!
Remember to add any campaign-specific content to your emails, making the message all about Movember. Other times, you can just add a banner that mentions it, feature a product so others can contribute to the cause, or simply place a mustache beside your logo.
Looking for inspiration? Head to your local Movember website and check out the examples below.
Call to action
Make your CTA visible and simple – like ‘grow’, ‘give’ or ‘move’.
Or make it more descriptive, so people know what happens when they click, like:
MOVE with us this Friday afternoon »
Let’s meet up in XYZ »
Come and show off your ‘stache at XYZ »
Again, run some A/B tests to pinpoint the best CTAs.
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Thanksgiving (November 22nd)
Thanksgiving is the first major holiday of the season, celebrated in Canada, the United States, some Caribbean islands, and Liberia.
Traditionally it’s about gratitude, giving thanks, and spending quality time with family and friends. Could these values be the canvas for your campaigns?
Time your campaign to start around November 12 – so you have enough time to compel customers to check out your offer.
You could start even sooner, if you haven’t run any campaigns for Halloween or Movember. Simply start dropping hints and drive traffic to a campaign-specific landing page or product category.
Thanksgiving email campaign ideas
Build your list
Begin by asking: what is Thanksgiving all about?
For many, it’s about spending time and sharing a meal with loved ones. Others see it as a time to give thanks and help others.
So ask yourself:
What do they need?
What are their struggles?
How can we help?
The first group will probably want traditional food recipes, decoration ideas, and memorable ways to celebrate the day.
The second group might prefer tips on how to show their gratitude – or information on how their favorite brands serve others, and value people over profits.
Have a think, then turn your ideas into an action plan.
You could create a lead magnet to compel prospects to sign up on your landing page – then promote it far and wide.
Email design
Subject line
You know the drill: your subject line is like a movie trailer. It has to spark interest so your subscribers want to open your email.
There are two ways to do this:
Clearly outline the campaign theme (Thanksgiving).
Hint at the theme to arouse curiosity.
Don’t know which approach is best? Try some A/B testing.
Here are some Thanksgiving email subject line ideas you could test:
Getting ready for Thanksgiving dinner?
When you wake up from your food coma: have we got a deal for you!
Who’s ready for seconds? The Thanksgiving Sale starts now!
Staying in or going out on Thanksgiving?
Extra 10% off for early birds only! Let’s celebrate the
day!
Who are you thankful for?
Thankful for you: a special holiday message from the XYZ team
What are YOU thankful for?
Give thanks with 30% off everything
Our way of saying thank you
Thanks to you, we’ve done all this!
Gobble gobble! Open up for a feast of savings!
A sale so good, you’ll mute the game
Get these awesome recipes for #Friendsgiving
Preheader
Remember, this shouldn’t steal attention from your subject line. Instead, use it to complete it with a subtle mention of your offer.
Offering free shipping, 10% off, or another deal? Sneak it into the preheader.
Here are some ideas:
Subject line: Who are you thankful for?
Preheader: 3 ways to say thank you
Subject line: Thanks to you, we’ve done all this!
Preheader: No, seriously. It’s all thanks to you! <3
Subject line: What are YOU thankful for?
Preheader: Say thanks with these gorgeous gifts
Here’s one interesting preheader text – Your Thanksgiving dinner is about to get a major upgrade, used by Mouth in their Thanksgiving newsletter.
Header and content
Thanksgiving is all about gratitude, generosity, humility and family. So your email should capture those emotions.
Choose colors and images that are subtle, not flashy.
Use your copy to connect with subscribers and make them feel special. Let them know you need them to bring your plans to life.
And be sure to make your offer unique, relevant and helpful.
Consider this:
If you’ve already run several holiday marketing campaigns, how can you make this one special?
Sometimes it’s not even about making your emails pretty. If your content’s interesting or useful, it’s going to work for your audience. Like in this example from Art of Manliness, where their whole email is about teaching you how to carve a turkey. After reading this content, who wouldn’t want to upgrade and buy a hard copy of their guide?
Or you can just try and engage your contacts by inviting them to take part in a deal hunt. Just like Clearwater Marine Aquarium did in their newsletter below.
Call to action
As with other holidays, your main CTA will trigger the sales. Getting attention and igniting curiosity is one thing, but you still need to compel contacts to click – and send them to your landing page or online store.
Make it clear what happens when they click. Is it to get more info on an item – or buy? Be creative, but keep it easy to understand.
To get you inspired, here’s an interesting example from Sevenly, which focuses on the fact that by buying you can help others. Although this is mainly communicated in their header, their CTAs are also worth looking at: “Claim this offer���, “Buy this hoodie”, “Buy this set”, “Buy this sweatshirt”.
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Black Friday (November 23rd)
Black Friday marks the start of the holiday shopping season. Since it’s all about spending, subscribers are ready for deals. But because it’s the day after Thanksgiving, it can be hard to get noticed.
You can still run a successful Black Friday campaign. It’s just best to drop subtle hints in the lead-up, so your customers know to keep an eye out for your offer after Thanksgiving dinner.
It’s smart to start one week before Black Friday. In fact, because people are poised to shop, you could even start the night before.
Just be aware that if you don’t have a bricks-and-mortar store, you should catch customers before they hit the mall.
Some businesses run Black Friday promos over an entire week or weekend. Bear in mind this removes the urgency to buy now, so it might dilute your message and show a less impressive sales spike – although overall revenue will probably make up for it.
Black Friday email campaign ideas
Build your list
Black Friday is a fast frenzy. So it’s harder to beef up your email list on the day.
Aside from the usual tactics – like offering a discount code or free shipping on first orders – there’s little you can do.
What can you do? Make your email list seem like an exclusive club.
Use landing pages, pop-up forms, in-store tablets, display banners, and other tools to promote better deals only available to insiders.
Plan ahead. Will you offer exclusive content, free giveaways, free shipping and returns, or something else exclusive to subscribers?
Email design
Subject line
Anything can happen on Black Friday – and shoppers love the anticipation of unbeatable deals and steals. So use your subject line to build suspense.
Here are some suggestions:
Don’t tell anyone about this…
You’ve been waiting for this
You know it’s coming…
Something special for you this season
It’s the Friday you’ve been waiting for…
It’s finally here!
3,2,1, GO! Your 24 hours start now…
Black Friday looks different this year…
Friday’s blackout deals are here…
Our biggest-ever Black Friday sale is here
Going fast! Get your Black Friday deals before it’s too late
Below are some other creative examples from one particular brand, MVMT.
Other subject lines they used:
WARNING: These Black Friday deals are
BE THE FIRST | Black Friday starts NOW
F%@*! Only a few hours left!
BLACK FRIDAY
SALE EXTENDED
Preheader
Want to convert more contacts to join your newsletter? Use the preheader to give them a nudge.
Consider these combos using the above subject lines:
Subject line: Don’t tell anyone about this…
Preheader: Let’s keep it a secret
Subject line: It’s finally here!
Preheader: Are you ready?
Subject line: looks different this year…
Preheader: Prepare to be shocked!
Header and content
On Black Friday, things move fast. Very fast. So your customers want to quickly see if your deal really is the best – or if they should shop elsewhere.
That’s why your header and content should be all about your products. No articles, no funny videos, just offers.
So keep your header clear and concise. It should only take a second or two to make sense of your offer.
Add a navigational bar, high-quality images, and short copy. Your goal: get people to your landing page ASAP.
The color palette should contrast black with your brand colors.
Here’s how Sevenly designed their email campaign to get their email subscribers to the landing quickly. Notice how they’ve created an additional sense of urgency by offering their deal only to the first 500 customers who redeem the code.
Call to action
Your CTA should be descriptive, convincing, and fun.
Place it in a very visible spot and convince contacts they need to buy now – or miss out!
A winning CTA depends on your audience. This example from Cards Against Humanity was hugely successful – even though it went against best practice. Notice also their short but very intriguing subject line.
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Cyber Monday (November 26th)
Cyber Monday is considered the biggest online shopping day of the year, on the Monday after Thanksgiving.
If you’ve run Thanksgiving and Black Friday campaigns, it’s wise to give your audience a break before marketing at them again.
The day is all about online shopping – so you need to focus on driving traffic to your site. But because competition is fierce, you need to get creative and offer something unique.
What makes Cyber Monday unique? Shoppers from all over the world wait ‘til the day to bag a bargain – the savings are that good.
So you want to get everything in place before then. Here are some things to consider:
Do you offer international shipping – and is it fast enough?
Are your offer terms (like free refunds) clear – and available to international customers?
Is your site localized? Do prices and tax automatically convert to the customer’s currency?
Is it easy to place an order with an international address – such as different zip code formats?
Is your site mobile-optimized?
Even if you don’t sell overseas, it’s worth keeping international buyers in mind if your analytics show they visit your site.
Cyber Monday email campaign ideas
Build your list
On top of the tips we covered for other holidays, you might like to consider wishlists to grow your Cyber Monday list.
Wishlists reduce the risk of customers going elsewhere for a product they’ve been waiting for. They simply sign up and get a notification when the product is back in stock or has dropped in price.
And that means wishlists could be your secret tactic for getting many more conversions.
It’s also an essential tool for ecommerce businesses that sell premium products or have limited stock.
Email design
Subject line
Stand out with these subject line ideas that will make your Cyber Monday emails as exciting as a Game of Thrones season finale:
Like Xmas but better. Cyber Monday is here!
It’s now or never!
Say hello to amazing savings!
Cyber Monday on a Sunday…
The clock is ticking on these Cyber Monday deals
Oops, we’ve gone a bit overboard!
Your Cyber Monday offer is here
Cyber Monday? We’ve got you covered
Hello? Is it savings you’re looking for?
Cyber Monday 24-hour sale starts now!
Your wishlist at Cyber Monday prices
Preheader
As always, the preheader should complement and complete the subject line story.
Here are some examples to inspire you:
Subject line: It’s now or never!
Preheader: Only 8 hours left on these Cyber Monday deals
Subject line: Cyber Monday on a Sunday…
Preheader: Who are we to judge?
Subject line: Hello? Is it savings you’re looking for?
Preheader: This joke is awful, but our offers are awesome!
Here’s one example of an interesting newsletter with a catchy subject line and preheader from CAT:
Subject line: ENDS TOMORROW: Get 30% Off + 20% Off Outlet
Preheader: There’s still time (but not much)! Get an extra 20@ on already marked-down boots, shoes, and more!
Header and content
You have to pull out all your top tactics to outperform your Cyber Monday competitors.
This includes:
Personalizing emails based on customers’ past behavior
Engaging content, like animated GIFs or interactive emails
Beautiful, high-quality images, like user-generated content for social proof
Amazing offers: will free shipping be enough to win over your contacts?
Compelling copy that focuses on benefits, not just product features
To put it all together:
Dig into your CRM and pinpoint product categories customers bought from before.
Then use dynamic content to personalize your emails with offers on the top category.
You can also highlight best-selling or premium products from a complementary category.
Do the same on your site, showcasing suggested items beside the customer’s shopping cart – with a special deal or free shipping when added to their order.
Remember, each extra item added to the cart covers the costs of finding new customers. And once your customer checks out, they’ll be more willing to buy from you next time.
Whatever you do, bear in mind Cyber Monday moves fast. So make sure to A/B test the most critical campaign elements.
Call to action
Craft your calls to action carefully. Be creative and skip the standard “buy now” copy – while sticking to your unique brand voice.
Here are some examples:
Show me what you’ve got
Let’s save!
Show me the deals!
Start saving now
Offers like this should be illegal
One click to rule them all
You’re one click away from amazing offers
Here’s an example of a slightly unoriginal but very clear call to action button from Cyber Monday newsletter sent by GQ.
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Christmas (December 24-26)
Shopping season is coming to an end. But first, there’s Christmas. A time to switch off, spend time with loved ones and exchange gifts.
And because people tend to put a lot of time and thought into finding the perfect gift, you have all December to promote your products. Some retailers start as early as November – and there are even Christmas shops that run all year long!
Between Cyber Monday and Christmas, there are only a few smaller events like Super Saturday and Free Shipping Day. So most brands just focus on Christmas marketing.
Mark December 1 for your campaign launch, and let’s look at how to make it a success:
Christmas email campaign ideas
Build your list
Since your Christmas campaign can run for a while, there’s a good chance you’ll build a strong list.
Here are some ways to do it:
Run a ‘12 Days of Christmas’ campaign. Send daily offers or gift inspirations to those who signed up via an exclusive landing page.Of course, you’ll need to promote the page across your social media channels, in your newsletter, or with paid ads. But your list will grow with a group of people interested in hearing from you.
Create an advent calendar campaign. Follow the same steps as above, with 25 days to convince your customers to buy their gifts from you.
Create a Christmas guide to decorations, interiors inspiration, or recipes. Then use it as a lead magnet on your landing pages and in pop up forms, to build an email list of people looking for something special.
Build your campaign around a cause. Donate a portion of your revenue to a chosen charity (like you did for Movember) and promote it so customers can feel good – and do good – buying from you.
Speaking of guides, here’s an email promoting a gift guide created by Mahabis.
Email design
Subject line
There’s something magical about Christmas. Carol singing, Wham’s Last Christmas rocking the radio, decorations, mulled wine, Starbuck’s Christmas blend, and quality time with family and friends. What’s not to love?
But as a marketer, you’ll probably focus on one thing in your campaign: gifts.
Of course, if you find yourself all Christmased out, why not do something different? Mix up your messages, say something less festive, or try out a new A/B test variant to see what works.
Here are some subject line ideas you could try:
Share this wonderful news with your loved ones
Feeling Christmassy?
Ho ho ho! Holiday savings inside!
Deals as red-hot as Rudolph’s nose!
Michael Bublé or Mariah Carey?
Here’s our gift to you
Christmas is about sharing
See our holiday style guide
Looking for Christmas gift inspirations?
Get your gifts on time with free shipping
Guaranteed Christmas morning smiles inside
Don’t risk it. Buy your own perfect gift!
Buying gifts last minute? We’ve got you covered
Perfect gift for everyone you love
Out of ideas? Get a gift card!
Buy your holiday presents now…
5 Christmas dinner conversation starters. You’ll thanks us later!
Preheader
The preheader can either continue the story from your subject line, or add a sweetener like free giftwrap.
Try these:
Subject line: Buy your gifts now…
Preheader: …and spend more time with your loved ones later
Subject line: Out of ideas? Get a gift card!
Preheader: Let them choose their perfect present
Subject line: Don’t risk it. Buy your own perfect gift!
Preheader: Forget Santa – treat yourself
Header and content
Your emails should evoke that Christmas magic: sitting by the fire, unwrapping gifts, or being with the ones you love.
Stick to a familiar color scheme: gold, red, yellow, and green. Use Coolors or search Christmas-themed color palettes in Google to get inspired.
Your product shots should also look festive. You could even stage a themed shoot to get customers in the holiday spirit.
Also, consider using animated GIFs. Like in this example from MVMT, which helps you feel like you’re already unwrapping the gift yourself.
Call to action
Should your CTA be short and sweet, or descriptive? There’s only one way to find out: test it.
Consider this copy:
Order now to get it before Christmas
Christmas deals – yasss!
Claim your Christmas coupon now!
Become Santa’s little helper
Holiday inspirations right here
Look what’s hiding under the tree
FaLaLaLaLa, Christmas is here!
Alternatively, you could just invite your subscribers to “start gifting”, like United By Blue does in their email below.
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What’s your holiday marketing campaign plan?
Now that you have all our holiday marketing campaign secrets, what will you do?
Let us know what holidays you’re targeting – and the tactics you plan to use.
Related posts
Announcing the New Mobile Workspace for Landing Pages
Creative Content Ideas: A Guide to Keyword Research
The post 2018 Holiday Marketing Campaigns Guide appeared first on GetResponse Blog - Online Marketing Tips.
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New Post has been published on Car & Auto Title Loans
New Post has been published on http://getautotitleloans.com/auto-car-online-title-loans-the-sea-ranch-ca/
Auto Car Online Title Loans The Sea Ranch CA
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Auto Title Loans: FAQ (Frequently Asked Questions)
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Victorian Farmstead
By Alan Harman
When Adam and Laura Parks were launching their northern California-based meat business in 2010, Twister Hill Ranch owner Bruce McGlochlin sold them their first load of sheep for just $5 a head.
The-way-below cost, start-up price has a story that details a 30-year family friendship.
Back in 1980, Adam’s grandfather Roy Parks, who died when Adam was 12, helped McGlochlin expand his Sonoma County ranch operation in Tomales, adding sheep to go with his Scottish Highland cattle herd.
“While Bruce and Marsha McGlochlin were deciding how to buy their first sheep, Bruce asked Grandpa Roy for advice,” Adam says. “Grandpa ended up selling him a half dozen older ewes for $5 each to get him started.”
Cut to 2010.
“I ran into Bruce after moving back to the county,” Adams says. “He asked if I was interested in buying some lambs for the meat company we had just started in Sebastopol.
“I was. And so we settled on a time for me to come out to his ranch and check them out. I selected six lambs I liked and started to ask his price.”
It was then McGlochlin told Adam the story of how Grandpa Park had helped him get started.
“He told me that he and his wife Marsha had discussed it, and they would only accept $5 per head for this group,” Adams says.
Adam & Laura have bought many more lambs at market price from Bruce for his Victorian Farmstead Meat Co. over the years, but those first six lambs remain very special.
Adam grew up in Tomales, 60 miles north of San Francisco, on an 800-acre sheep ranch.
After studying agri-business with an emphasis on marketing, he ended up in the world of professional golf as tour director for the Canadian Professional Golf Association.
When the 2008 financial crisis hit he and Laura were living in Stockton, CA, with their young children Jackson and Molly.
“I’d like to say that we were a victim of circumstance, that we lost everything (home, car, business) because of the corrupt housing lenders. But a lot of it was just poor choices by me,” he says, in a characteristically humble honesty that can win a hesitant buyer’s confidence.
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Uphill Toward the Goal
He moved to a small farm owned by his other grandfather, Marvin H. Good.
To put food on the family table, he bought 25 meat chickens and a couple of piglets and fed them out to fill the freezers. Then he added a couple of sheep and a steer.
“It got me thinking about how people that didn’t have the land to raise their own meat could purchase it,” Adam says.
That’s when his marketing training from California Polytechnic State University, San Luis Obispo kicked in.
The farmers markets were a place that seemed like a natural fit.
“Meat wasn’t common at farmers markets, and we learned early on that that was a great opportunity to educate folks on where the meat came from and the way the animal was raised—and why it mattered what it ate,” Adam says.
“There were and still are so many customers we encounter who want to eat better quality meat, but don’t know who to trust: It became the mission of our company to be the most trusted, transparent source around.”
There were plenty of hoops to jump though, due to opposition from health inspectors, the Department of Food and Agriculture, farmers market managers and the competition.
“The main problem was there was no precedent for this type of setup in our area,” Parks says. “Once we got the first obstacles circumvented and had our setup in use, we were able to prove that we could do this in a safe and sustainable way that the customers leaped at.”
Victorian Farmstead became the first local meat company to offer fresh meat in clear vacuum-packs displayed on ice, rather than as a frozen white-wrapped product.
Developing a “Meat Annuity”
It’s difficult for small operations to get into a USDA-certified slaughter facility on a regular and profitable basis.
“I figured if I could have a steady flow of animals, I could solve two big problems,” Adan says.
“First, with the right volume and consistency, the local USDA facilities would be happy to have us as a customer.”
Second, the consumer problem is that buying a whole or half animal to fill their freezer is great until they realize that they have used up all their rib eyes and filets and still have to go through 200 lbs. of ground and stew meat.
“If we could harvest all four animals—lamb, beef, pork, chicken—and give consumers a variety of cuts from each, it would solve this imbalance for them.
“We called it the meat annuity.
“We decided that the best place to market our program was at local farmers markets. My wife Laura designed a booth, pulled a nice selection of cuts from the freezer and we headed out to our first market.”
They sold $19 worth of meat.
“We were devastated,” he recalls. “We had put all this time and money into our set-up and nobody wanted what we were selling.”
The next night they were scheduled for their second farmers market. With nothing to lose, they headed to the Occidental farmers market.
“We were thrilled with a sales total of over $400,” Parks says. “We did as many farmers markets as we could over the next few weeks and learned a few things very quickly.
“Everyone we talked to thought the meat annuity was a stroke of genius, but nobody wanted to sign up,” he says.
“What they wanted was to buy cuts of meat on the spot. What we were using as a talking point—the few cuts we brought to display—was what they wanted.
The other huge take-away from those first few markets was that folks wanted fresh meat.
“There were very few farmers markets that had a meat vendor at all, and those that did typically had someone with a couple of coolers packed with freezer paper wrapped cuts of an indistinguishable nature at best.
“If we could bring vacuum-sealed cuts so that people could see the product, it would be a game changer.”
Adams says they quickly realized it wasn’t feasible to raise everything and handle sales and marketing.
“We went to ranchers that I grew up with: Our families had known them for generations. We asked them to raise for us,” he says. “We had the best beef guy, the best lamb guy, and quickly became known for bringing the very best that Sonoma and Marin counties had to offer to the local farmers market.”
Sonoma County, of course, is legendary wine country, and with a nod to a well-known saying in that sector, Adam adapted a slogan that became his company’s watch word—Life’s too short to eat crappy meat.
“Truth be told, my wife and mom had to talk me down from a more vulgar word,” Adams confided to sheep!
“I came up with it after a long day of pouring concrete for what would become of our first retail store. The slab for the Chop Shop, as it is called, was completed around 8 p.m. and I wrote it out in block letters in concrete at the front.”
Red Tape Forces A New Course
They no longer sell through an on-farm retail shop.
“The original on-farm Chop Shop was kind of a ‘meat speakeasy.’ where we sold our products until we were shut down by the county in 2013, due to lack of a $14,000 ‘Use’ permit.
“Turns out you can raise agricultural products, but you can’t sell them without a use permit, because sales are not an ‘ag-related activity’” Adam says.
They worked for 18 months trying to build their own retail butcher shop and production facility in a then-new market development in Sebastopol.
“It wouldn’t pencil out. So as a last-ditch effort, I went to their anchor store, Community Market, and begged them to put in a meat counter that we could lease and run,” he says.
It opened in November 2013!
“It remains our very small, but efficient bricks-and-mortar shop. And it makes it possible for us to offer much more to our customers than our farmers market competition: House-made sausages, custom cuts, marinades and rubs, etc.”
Adam and Laura’s Victorian Farmstead Meat Co.—the name comes from the beautiful Victorian-era home on their farm—has evolved into a unique blend of community, online and store-front sales, driven by his eye-catching slogan.
About 40 percent of the business is from the retail butcher shop, 40 percent from retail sales at area farmers markets and 20 percent from community supported agriculture (CSA) sales, in which the customers sign on to receive a regular “meat box” in exchange for a discount on regular prices.
One key to the Victorian Farmstead lamb meat website’s success is having careful, simple, clear presentation: Customers neither get confused, nor do they make big mistakes in ordering. Each picture links to its own description and order page. Most prices named are by the pound, others (mainly specials) are flat rates for bulk packs with “at least” weights. Customers get more for their money when they help move more product.
Three Great Package Deals
Their CSA offers two main types of Victorian Farmstead meat packages: The premium and family boxes. And the company selects what goes in each box.
The boxes save the customer an average of 20 to 25 percent off retail pricing and they can save an additional 10 percent by committing to six months! All Victorian Farmstead subscribers also get a 10 percent savings on anything they buy outside their box.
A third CSA deal is the custom box: The customers choose what they want with a 15 percent saving. Parks says the custom box is perfect for those that know exactly what they want in their subscription. Buyers select from the web store. It requires a six-month commitment and subscribers get 10 percent off anything else they purchase from the company.
The family box is designed for those that like larger portions—and saving money. There’s an ever-changing selection of meats in portions meant for four or more. Beef, pork, lamb and chicken are included, as well as bacon and sausages.
The premium box offers a variety of smaller cuts. It includes a selection of meats in portions meant for one or two people. Beef, pork, lamb and chicken are included, as well as the bacon and sausages.
Customers can alternate between the premium and family boxes.
The small custom box costs $50 and buyers get $57.50 worth of product. The large premium box costs $100 and buyers have $115 to spend at the web store.
Customers can cancel any time with 72 hours’ notice.
“We simply charge back any discounts they received if they cancel before their commitment is up,” Parks says. “We have never had to do that.”
Box frequencies can be monthly, bi-weekly or weekly—customers’ choice.
There’s a one-time set-up fee of $25, but Parks says he has frequent promotions offering $20 off that cost.
There are about 120 CSA customers.
“We expect to double that by the end of 2018, as we’ve spent the last six months revamping our program,” Adam says, “most of that in the tech systems area of being able to manage it efficiently and making our public site more user friendly for both retail and CSA customers.”
Lamb is the favorite meat in Adam’s blood. Growing up on the sheep ranch, he recalls, his mom drove a Chevy station wagon sporting this great promo plate. Wouldn’t that be a great addition to a local sheep delivery truck or trailer in the U.S. today?
Still True to His Ranching Origin
The company offers a wide range of meats and meat cuts—beef, lamb, pork, chicken and eggs, duck, turkey and veal—including cured and processed meats such as bacon, ham and sausages.
But Adam admits lamb is in his blood. His mother even drove a 1978 Chevy station wagon with the license plate “EATLAM”.
“We may be biased, but we think that Northern California Coastal lamb is as good as it gets,” he says.
“My grandfather used to say that it tasted so good because the fog carries in the ocean water and seasons our pastures. I don’t know it that’s really how it works, but I sure love the idea of it.”
Adam says lamb is the most interesting meat he sells as it creates the most conversations.
“Folks that we meet for the first time generally either love lamb or won’t eat it.
Those who claim to not like lamb usually have one of two objections”, Adam says—it’s either the “cute and cuddly” thing or it’s the “greasy/gamy” thing.
“Our lamb, raised by BN Ranch in Bolinas, is fed pasture only. It has a very clean, almost sweet flavor. Even the fat has incredible lamb flavor. We have found that those who tell us they don’t like the flavor of lamb they have had in the past are quick converts if they take a chance and try ours.”
Setbacks, Perils, Triumphs: Small & Great
Lamb represents about 20 percent of total meat sales, well ahead of a typical U.S. meat market’s lamb popularity.
But, he says, “We no longer raise any animals for production: It became clear
fairly early that I could either be a rancher or sell ranch-fresh meat to the public. But doing both was not sustainable.”
“We butcher the equivalent of about 100 lambs a year. We get one or two whole carcasses a week and then supplement with cases of primal cuts, all from BN Ranch.
“Primal butchering is done by our partners at a local USDA butcher shop. And our staff and Laura and I do the final retail butchering. I’m the head butcher for our business.”
His main marketing is done though a “weekly-ish” newsletter.
“We collect e-mail addresses at all our locations and communicate through the newsletter,” Parks says.
“We are starting to use Facebook ads and Google ad-words more these days as well. We have done some radio ads, but they are much harder to track for efficiency.”
The website has gone through a few iterations, and now is at its most efficient state. Customers can establish an account and sign up for the CSA or simply place a retail order.
Customers can also create an account to store their credit card information with the site so that they don’t have to have it in hand at a farmers market.
“Our public site is WordPress-based, but it’s highly customized. And our “back room”–Point of Sale (POS) site is completely custom,” Adams says.
“One of the hurdles is that there is no “out-of-the-box” POS management software specific to meat. Given that it’s generally sold by weight, it was important to be able to account for that dynamic. Most software bundles would only handle “unit pricing.” The genesis of our custom software is a lengthy story all to itself.”
The meat cuts are listed on the website and by clicking on each cut’s link, a price per pound is shown, along with a photo of that cut.
The list of meats also has an optional function that includes sorting by popularity.
With the business growing, their progress was set back last year, when disastrous wildfire swept through the region.
The Tubbs Fire that razed Sonoma County last October (2017) consumed 37,000 acres and caused 22 deaths and at least $3 billion in losses, with almost 12,000 homes and businesses damaged or destroyed.
Adam says their business was closed or had shortened hours for several days because of a loss of electricity, but a number of their customers lost everything.
“We have certainly had our struggles,” he says.
“At the end of the day, I think that if we honor my grandfather’s legacy and make sure that our customers get what they pay for, we will be just fine.”
The Victorian Farmstead website allows searches by price and by popularity.
A wide range of lamb cuts is offered, including custom orders. The top 20, sorted by popularity at the time of our interviews appear here—with prices per pound:
Originally published in the March/April 2018 issue of sheep!.
Victorian Farmstead was originally posted by All About Chickens
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Feb. 24/18 Experiencer Speaker And Host Lorien Fenton
Lorien is the MUFON Marin and Sonoma counties Section Director, holding meetings in Petaluma, CA on the first Saturday of the month. Visit www.MUFONMarinSonoma.com. Her current “occupations” include web designer, bookkeeper, Marketing and PR Person and a conference producer. Lorien’s nonprofit, Conscious Community Events, produces UFO CON held annually in the San Francisco Bay Area. Visit www.CAUFOCON.com. She also produces the Super Soldier and Mind Control Summits (2012-13-14). She is currently planning an extensive Mind Control Summit, which will cover the topics of Targeted Individuals, Transhumanism, “Super Soldiers and Monarchs” and more, in June of 2018 in Las Vegas. (www.MindControlSummit.com). If that wasn’t enough, she has two weekly radio talk shows. They are: The Fenton Perspective, Mondays at 5 pm PT/8pm ET on Revolution Radio at www.FreedomSlips.com California MUFON Radio, Wednesdays at 8 pm PT/11pm ET on www.InceptionRadioNetwork.com – the radio show she’s most noted for in the UFO Community If you haven’t guessed by now, she lives in front of a computer, has her ear glued to a phone, and has no children other than her two tail-less cats. She sings “Moon Dance” by Van Morrison to herself, is slowly becoming a Crazy Old Cat Lady, and finally saw her first UFO on 11/1/2014. She has never been abducted or seen a Grey or Reptilian — that she can remember. www.lorienfenton.com http://feed.informer.com/digests/QVGGJ1BBHY/feeder
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