#we went through this with frozen yogurt a few years before boba hit [the pentagon]
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This is the boba website
"boba" has replaced "coffee" in my mind so completely that ill always say "wanna get boba sometime?" or "ill buy you a boba next time i see you" and i forget most americans probably havent had it or enjoyed it lol
#in america when something becomes just a little popular you get 100 new chain stores of it popping up and only about 20% if that survive#we went through this with frozen yogurt a few years before boba hit [the pentagon]#several of them will pop up in a town#that town will decide which one they like best#and all the others will die so you’ll be left with a different boba chain in every town#bear in mind I’m from the land of a million towns [new jersey]#however large towns and cities with tons of good foot traffic Can support multiple of the same kind of place for at least a while#because people have opinions and in terms of boba#since it’s just a drink you can slap whatever other gimmick you want on your store#or you can add it to the menu in general#so while there might be a boba place you have an Asian fusion restaurant two doors down where you can also order boba#and then two doors down from that is a Specifically Sushi restaurant that either hosts a boba chain within or you can get it also there#boba tea is ridiculously versatile compared to other places that started as fads like frozen yogurt for example#like the place i first tried boba tea had STARTED as a frozen yogurt place and I think survives BECAUSE they introduced a boba menu#apparently I have a lot to say about this I just find it fascinating#living in the post overpopulated state means I can observe the workings and failures of capitalism/market competition. in a macro sense#it also means I get to enjoy good food and hear my dad say the phrase I don’t know why this restaurant is a French/Thai fusion#‘It’s like it doesn’t know what it is’#dad you were born in the late fifties I’ll give you a generous 20 guesses why a French Thai restaurant might exist
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