#we hype each other's work up and share supplies and tools if someone needs it
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the-crafting-gremlin · 1 month ago
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I love my coworkers so much. (For many reasons, including that they're all genuinely pretty good people, open and accepting, and funny.)
One of them and her husband are going to a metal concert this weekend, and it turns out that our manager is going with his oldest daughter because they're also fans of this band. The one coworker commented that she wonders what people must think when they hear about the different concerts she's gone to this year since its kind of a weird variety--an old folky-country singer who's mostly only popular with older people (in their mid 50's and up; she and her sister were the youngest there by quite a bit, in their late 20's and early 30's respectively), Taylor Swift, and now a metal band.
Another coworker piped up, "That's why I like you; your music tastes are eclectic. You're poly-jam-orous!"
I about died laughing, y'all. Her pun game is on point, as usual.
#not knitting#not crafting#puns#personal#its so nice to have coworkers who all get along#the team i had when i first started mostly got along but after we lost half of them at once because of the old manager it went downhill#and it seemed like everyone who got brought on for a while was super conservative and racist and religious#if they thought someone was making a joke about their religion or brought up politics they didn't agree with they cried to the manager#it didn't matter if they were part of the conversation or not#it didn't matter if they only heard part of the conversation and took it out of context#they didn't even bother talking to the three of us remaining before they got offended and cried that they were being discriminated against#those were also the laziest most entitled bunch that ever worked in my department#never wanted to work and always wanted the three of us to cover for them but gods forbid one of us has an emergency and needs them to help#suddenly 'kids these days' and 'no one wants to work' and 'some of us have lives you know we can't always cover for you'#boomer mindset on all of them#i damn near quit because i was tired of their shit but i held on out of spite since they clearly didn't like me#i kept the mindset that 'im not trapped here with you. y'all are trapped here with ME'#literally stayed late with no complaints to cover for one of them for a week at a time 3 months in a row so she could go on fancy vacations#and when i asked her to come in early for me once because i was puking my guts out from a migraine she bitched that she was tired of#covering for me all the time and refused to come in half an hour early. i had to come in to open and leave once a couple more people were i#she'd been there for literally only 4 months at that point and had already been on those 3 vacations which were planned AFTER she got hired#and i hadn't missed a day of work the entire time she'd been there so she had never had to cover for me. or for the other two who remained.#all that to say im very thankful for my current team#we communicate and are willing to help cover or switch shifts and even though we come from different walks of life everyone is respectful#no one acts like theyre better than everyone else like fancy vacation bitch did (cuz she was a rich white conservative christian lady)#it also doesn't hurt that im no longer the only queer in the office and most of the current team is also crafty#we hype each other's work up and share supplies and tools if someone needs it#and then weve got the puns#so many awful puns and dad jokes and its the best
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websitehosting232 · 5 years ago
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The Most Pervasive Problems In Ppc
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Reasons Why You'll want to Prevent Cost-free Internet hosting Companies
Wherever you happen to be during the branding process, an online existence will probably be a requirement at some time. Before you decide to compose your very first blog post or make the ultimate product or service, you’re about to require a dependable destination to host your website.
New firms and people creating the transition to eCommerce could possibly be small on spending plan and significant on hope. But, internet hosting alternatives are usually not the place to skimp or try to look for freebies.
What is Site Web hosting, Anyway?
Whether you choose to DIY or employ the service of an experienced Net designer, you continue to have to have a reputable platform to host your website.
Web hosting is really a assistance that provides storage on your databases plus a server to honour requests from persons who would like to go to your website. End users kind your Internet handle into their browser bar, hit enter, and the host server brings them the files attached to that deal with.
Seems fairly very simple to the floor, but There are plenty of shifting sections beneath. Unreliable hosting platforms signify bad efficiency, spotty availability, and usually below stellar protection. Nonetheless not persuaded that “no cost” is just not a feasible possibility? Read on to learn more about why you stay away from free http://edition.cnn.com/search/?text=web design of charge web hosting in the least costs.
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An excessive amount of Downtime
Do you think you're aware about how much-unplanned downtime prices the typical business enterprise? For each and every hour your site is down, you’re possibly losing $a hundred,00 in revenue. Any Net host that will't supply not less than 99.999 for every cent uptime isn’t worthy of toying with. Even an uptime assurance of 99.nine will go away your website down for almost one hour monthly. Not many startups can find the money for to get down for your moment not to mention one hour.
Downtime brings about disappointed guests, reductions in website traffic, and dropping clients. Would you should do small business with a person whose internet site only returns an error information as it’s unavailable or purchases from a web site that capabilities terribly?
A current examination by HostingCanada.org located that absolutely free hosting methods had three-5% downtimes over the board. In the examination of in excess of 10 totally free (to Virtually) free of charge web hosting solutions, HostPapa executed persistently previously mentioned board.
A modern ZDnet report also indicated that no cost hosts have grown to be prime targets for hackers seeking to setup malware and marketing on shared servers. 
Undesirable or Non-Existent Customer support
Like sources, the assist team cost cash. Whenever they’re struggling to make any money from customers, say goodbye to support. Quite a few free hosting expert services offer guidance only in the course of particular hours if they provide support in the slightest degree. You haven't any room to complain When your support is no cost.
Lax Security
This is another popular issue with absolutely free internet hosting. The tech that retains Web sites secure expenses funds to accumulate and keep. You’re not likely to acquire backups with the no cost plan or have entry to the data when they do again it up.
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* SSL certificates
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Those aren’t the sole stability troubles, though. 
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Which prospects us to …
Content material and Source Boundaries
As we stated before, cost-free company comes along with restrictions on House, storage, and other means. Because the internet hosting company isn’t investing in the most up-to-date or most generally suitable technology, there’s an opportunity that your enterprise administration tools won’t perform appropriately on your website.
Resource limitations like caps on knowledge, bandwidth, or storage could make your website accomplish inadequately, make it much more more likely to crash, and go away it search engine optimization open up to exploitation. Even though you regulate your assets sensibly, terrible neighbors on your server can extend the bounds and have an affect on your site.
It’s also possible that you choose to received’t possess your content if it’s on a totally free web hosting System, which is able to ensure it is challenging to migrate once you get fed up with undesirable support and not enough help.
SPAM along with other Advertising Nightmares
Do you don't forget surfing way back inside the day and viewing tacky-hunting Web sites with banners flashing, many of which led nowhere? Utilizing a “totally free” host usually means you’re likely to appear like one of those old style Internet websites very quickly.
Element of the deal is they reach promote advert Room to Many others in your site, meaning your guests and also your inbox may very well be qualified by SPAM and unscrupulous actors. Generally, the sole way to remove this mess is by upgrading to their “high quality” service or breaking your deal to find a additional reputable host.
They’re Negative for Branding and Search engine marketing
Any time you sign on which has a cost-free web hosting business, there’s a good possibility that you just don’t own your own personal area or content material. We’ve already protected material troubles before so now we’ll just take a closer examine how your site host has an effect on branding and Search engine optimization.
Tell me which seems extra Expert:
yourwebsite.hostingplatform.com or yourwebsite.com
When anyone is prepared to do company with you, they need to realize that you’re an experienced. When you choose absolutely free internet hosting, you don’t have a custom made area. Along with other difficulties like extreme downtime. lousy stability, and irrelevant banner adverts or popups.
Owning your Net address connected to a likely shady domain appears to be sloppy and decidedly unprofessional. That gained’t gain you shoppers, and it surely gained’t impress Google. They’ll put your web site on website page 4 of your SERPs, if you get rated in any way.
You put in a great deal of time – And perhaps money – on web design. Do you really need to turn in excess of your website identity to someone else?
For anyone small enterprises making use of free of charge hosts for invoicing and payments, switching to a 3rd get together software package like Freshbooks means that you can do invoicing on a custom subdomain/folder allowing you to maintain a more Expert experience with no sacrificing high-quality. 
“Absolutely free” Doesn’t Always Imply Free of charge
Some firms claim that their service is no cost, but there’s normally a capture. Trouble is, most of the people Never hassle to browse the good print on their own Company Degree Settlement (SLA). Generally, free is usually a teaser to acquire you to sign up with their firm. Following a demo time period, the value could skyrocket.
Even worse than cost-free teaser rates are Individuals hosting businesses offering wholly totally free company only to earn cash driving your again. These are fly-by-night functions that provide you shoddy assistance, and they will provide your information to 3rd-social gathering advertisers or spot ads on your website, and there’s nothing at all you can do about this.
Avoid this by not falling for your hype, and ask for any promises or ensures in composing right before signing a contract with any individual. When they are prepared to be clear, have a go. There are many other trustworthy selections on the internet.
Closing Ideas
In regards to providers, you obtain Anything you purchase generally. Don’t be too upset that cost-free internet hosting is a bad approach to go. There are several inexpensive hosting platforms that are protected and dependable.
Given that you understand The explanations to prevent free hosting, you can target getting the web hosting Resolution that should guidance your website while you get the job done toward your goals
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reydenzokazemi-blog · 5 years ago
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Rey Denzo Lead Generation Advice You Need To Know
Rey Denzo Certified tips provider. Do you know how to generate new leads for your business? Do you know the best techniques for finding new customers and generating interest in your products or services? If not, you need to read the following article. By doing so, you can learn the techniques of truly effective lead generation.
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Build your presence on LinkedIn. LinkedIn is the most business-friendly social media channel out there. People use linked in to network and even broker new deals. It's the perfect place to create lead generation opportunities for you and your company. Invest in a Premium membership as it will allow you to see everyone who has viewed your profile.
Try direct mail as a lead generation tactic. Many people think that direct mail has gone the way of the dinosaur, but it's not true. In fact, it may be very powerful for your market as a lot of competitors shy away from it as a strategy. You may find a lot of business opportunity here.
Open up your business to the world. There are events such as Doors Open at which businesses allow customers to come in and see how they work. Even if you're an architect or real estate agent, you can let potential customers in to see how organized and authentic you really are, which can generate leads.
Avoid overkill in your information gathering. Many leads will be happy to supply basic information. However, with each data field that your potential lead needs to fill, their desire to continue wanes. Gather the basics that will be necessary to qualify the lead without pushing for every bit of information you can gather.
Can you teach locals about what you do? For example, if you are part of a multi-level marketing campaign, you could run a free class teaching people how to sell the product or even letting them know about how they can do the same thing you are doing in building your downline.
Consider teaching a class on the skills you have. For example, if you are an excellent marketer, teach a basic marketing class. You can let students know about whatever it is you're doing and you can look for those students you think would make the best leads and then target them directly.
Rey Denzo Most excellent service provider. You don't just have to buy ad space in local newspapers to get your ads in there. Instead, consider writing an article on a topic related to your business. For example, if you are a landscaper, you can write about how frequently to water your lawn and what the best time of day is.
Make sure to keep your lead pipeline in motion at all times. This means you need to do lead generation tactics on a daily basis. It can take a lot of leads to get just one to convert into a customer, so you need a good source of them at all times.
Make sure that you have a calendar set up. Future leads can be set aside if you need to space it out further. A schedule makes your business appear more professional. This will help you avoid repeatedly pitching to your leads.
Check every page of your website and ask yourself if it is clear in what the call to action is. Regardless of what it is you are trying to sell, people will have to know where they can go to get it. Keep your pages clutter free and make your wording clear.
Can you work in webinars, seminars or free tools and downloads for your business? If you can provide this type of information related to your niche, then people will sign up for them. When they do, you have their contact information as a new lead, and of course this is a targeted, niche specific contact.
In order to grow your mailing list, hold a contest. You can do this on your website, on Facebook or Twitter, or even locally if your company is locally-focused. Just ask for an email address and name in return for an entry into your contest, and you can even give bonus entries to those who refer their friends.
Rey Denzo Certified tips provider. Develop strong call-to-actions in your marketing. It doesn't matter if its traditional advertising, email marketing or social media advertising - you need a strong call-to-action to generate leads. If you simply advertise your name with no desired action, all you are doing is brand building. You aren't at all developing the opportunity for generating leads.
Say thank you in your marketing efforts. If someone fills out a form, have an email set up that sends them a thanks. If a person contacts you directly for more information, immediately give them a verbal thanks. Thank you goes a long way to building quick trust, and that means a stronger lead.
If you plan to use pay-per-click ads to promote your website or social media, create ads which actually bring in targeted leads. Make sure it is clear what you're selling and that the call to action is solid. Don't make them blink or include fluorescent colors unless you want to drive away potential leads.
Don't make your customers have to do too many things in order to reach the lead destination point. One of the main things to keep in mind is that you shouldn't be asking for too much personal information. Keep testing your campaign for how much data you really need and how much you can live without.
Be relatable but never over-hype your products in order to get more leads. Pushing too hard may make customers turn elsewhere. People in this day and age don't just want to have things sold to them. It is your duty to convince them that your product is a necessity. Solving a problem for your customers is more appealing than being sold something.
Lead generation is one of those subjects that seems simple at first, but can be quite tricky in practice. You may just need some good advice so that you can know how to generate leads most effectively. Fortunately, the article that you have just read has taught you what you need to know.
Rey Denzo Certified tips provider. Lead generation is a technique that all sales professionals must perfect. Do you want to learn how to be better at it yourself? If you are looking for the secrets your competition are using successfully, then the article below will be sure to pique your interests and satiate your desire for knowledge.
To generate leads for your enterprise, make people an offer. The offer can be in the form of a free ebook, newsletter, coupon or other enticement. Make sure it is high in value and relevant to your particular audience. When you make a tempting offer, you will generate plenty of good leads.
Look into pay per click campaigns to generate leads. The first place most people go to seek business opportunity is Google. If you aren't on page 1 organically for the typical search terms they use, then you need to pay to be there. You only are charged if people click the ads, so it's an excellent way to simply build brand awareness as well.
Create engaging content. Lead generation relies a lot on building trust with your product or service. Smart targeted content does a lot to help get you there. Your target audience will be more likely to do business with you if they feel you are providing great service and that you legitimately care.
One thing you must do is to start and grow your "opt in" process for generating leads. You need a marketing newsletter or email marketing or mobile marketing plan for this. You can ask them to opt in on your website, through forums you've joined, blogs and in other places.
Be sure to maximize your use of social media. If you don't have enough followers, you can hold a giveaway to boost your numbers. While those people may not be interested in what you're selling, their friends who are may see your posts on their feed and follow you themselves.
Rey Denzo Specialized tips provider. Make time for lead generation every single day. Even half an hour daily can be very effective. Like most things, it's building the habits that's the most important aspect of successful lead generation. If you do it daily, you'll find you become more effective at creating potential qualified customers.
Talk to local businesses. For instance, if you are an organizer, talk with businesses that may need your help. Fitness trainers can show office personnel great ways to stay active throughout the work day. Is it possible for others to learn from you and thus generate business?
Rey Denzo Specialized tips provider. One of the highest visitor to lead ratios you will find online is with LinkedIn. Therefore, this platform should be high on your list of tools for lead generation. Put together a polished and professional profile that includes links to all your landing pages and make LinkedIn a valuable part of your lead generation success.
Stop trying to butter customers up! When you need to generate more leads, use a direct approach with them, because chances are good that neither you nor they have a lot of time for small talk and schmoozing. Get to your point, offer a great price for clicking the "buy now" icon and get better results.
Blogs are more than likely one of the tools you use regularly however it is wise to focus on generating subscriptions to ensure people return for updates to the page and a new view of what you are offering. This is how we start to build relationships that are the foundation of lead generation. Subscriptions ensure your readers will be reminded to visit your site where you will be able to share your content. This is always a secondary way for you to get new leads through your current customer base. Blogging is one of many lead generation tools you need to utilize.
Rey Denzo Certified tips provider. While generating leads is not a complicated matter, there is a precise science to it. Making an irresistible offer, getting it to the right viewers and giving them a good enough reason to act "now" are the three major components of lead generation. Think these over and develop ways to perfect that pitch package, and you should start generating more leads instantly.
Remember that people respect honesty more than hype, so when you try to generate more leads, leave an open and honest offer on the table. Adding bells and whistles just makes you look like a generic salesperson who will do whatever it takes to get people to buy. Generate leads with a quality presentation and you gain permanent customers instead.
There are many frustrated people that can't figure out how social media sites can be their best lead generation tool. While it's all-inclusive and goes in many directions, understand the main goal of social media is to help people. Secondly, think about the fact that you're communicating with potential customers in a much more relaxed and unique fashion. Now it's time to get creative!
A lot can be done with a small budget. The main thing is that you need to focus on your goals. You also need to make sure you use your planned strategy. Once those items are in place, then you can measure the results to figure out where your effort needs to be implemented.
In order to grow your mailing list, hold a contest. You can do this on your website, on Facebook or Twitter, or even locally if your company is locally-focused. Just ask for an email address and name in return for an entry into your contest, and you can even give bonus entries to those who refer their friends.
Focus on your calls to action to generate leads. This is true of your website, social media posts, email newsletters, or even direct mail. A compelling call to action is what gets people to move from potential to concrete leads. What can you say that they just can't refuse?
Rey Denzo Specialized tips provider. Learning about lead generation is just the first step you must take. Next, you have to consider how you can generate leads. Can you get the job done today? If so, do it! Everyone who procrastinates will fail, so get up the drive and start generation leads right away.
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swanirbhar · 4 years ago
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After Weeks Of Online Classes At IIT, Here's The Truth
It is very likely that the next full semester (likely to start around mid-August for IIT-Bombay) will be "virtual" as campuses will continue to be locked down, and we will have to resort to online teaching. Due to this sudden fallback on the online mode, e-learning evangelists have found a new lease of life - they seek to build the credibility of the all-digital classroom by suggesting that it will quickly bring us "back to normal". In this article, I focus only on online remote teaching to students at home, not on the broader canvas of online education covering MOOCS, blended learning etc which may be effective and beneficial in their own context. 
Doing some form of academic activity online has been a learning experience for many of us on the IIT-Bombay faculty. We have familiarized ourselves with, and used, various video conferencing tools to conduct live (synchronous) lectures. We have also thought of new ways of collating course material, preparing digital-friendly notes and presentations, and experimenting with video recordings. But after the initial excitement wears off, it becomes monotonous and exhausting to talk to a computer screen with occasional interruptions by disembodied voices.
Most IITs are blessed with high-quality internet connectivity and uninterrupted power supply. But this is not true for students at home. Many students cannot afford high-speed internet access, a very significant section have homes in cities and towns that have electricity outages for many hours and where only mediocre-quality internet connectivity is available. Those from rural hinterlands are constrained by facilities worse than this. Further, while some students own laptops or even expensive tablets, there are many who do not. They depend upon desktop computers available on campus; at home, they have only only smartphones to connect to the internet.
Therefore, some students cannot attend live classes because their internet connection is poor or their devices do not have enough charge. For some, it is feasible only to download low-resolution video recordings or even just text notes. This is a big issue - of unequal access - and there is little that the institute can do to rectify it. Apparently, surveys are being conducted to find out what is the exact nature and extent of this problem for IIT students but the fact remains that there will be a significant difference in the quality of access - and, therefore, learning - that different groups of students will experience. A somewhat representative estimate of this digital divide can be obtained from this recent survey conducted by the University of Hyderabad. Of the 2,500 respondents, only 37% students said they could attend online classes; 18% said they could not. Over 90% said they would prefer to watch lecture recordings rather than attend live classes. The digital classroom is indeed far more unequal than the physical classroom.
The "classroom", in an online class, is far more impersonal than the physical one. It is not possible to "scan" all the students, peering out of their boxed windows on the screen, in one sweep; the larger the class size, the bigger this problem. Mostly, I could not see anyone's face in the windows because the video had been switched off. This "facelessness" accentuates the already impersonal ethos. In a physical classroom, there is eye contact with students. I see their facial expressions and body language, and use these visual cues to emphasize, repeat, reorient material in the middle of the lecture. In the online class, I could not figure out when to ask a question, and to whom, to check or provoke. I missed cues like the collective buzz of the students on some topic, the curious murmurs in one corner or too many students suddenly looking at each other with puzzlement! Discussions were much harder to sustain despite all sorts of provocations and multi-people interactions barely nucleated. At the end, one does not even know whether the lecture "went well" or it "was a disaster"!
One of the biggest advantages of the evergreen chalk-and-talk lectures is that usually the students are in sync with the instructor. The teacher writes and explains while the students make notes. The use of slides and presentations, or even graphics and videos, tends to be much more in online classes simply because sharing these audio-visual items is easier than having a proper "whiteboard" (needs a computer with a writing stylus, unless the teacher is in an e-classroom equipped with cameras and a real black/white board). Often, sharing material (screen-sharing) will "disembody" the teacher so that students are just staring at the presentation accompanied by a voiceover. The pace of teaching speeds up quite a bit "naturally" because of the already-written material on the presentations, the students "unsync" and are "lost". Perhaps a saving grace is that students can revisit recorded lectures again and again, whereas chalk-and-talk sessions are usually just a one-time presentation.
Of course, some of these defects can be controlled if the teacher consciously avoids these pitfalls but that is an extra burden on the teacher to be aware of with content delivery. Tips like breaking the lecture into chunks separated by some interactive activity are easier said than done. Imagine asking random students in (often faceless) boxes to answer a question or comment on something, and then asking some other random student to continue the discussion. In the physical classroom, I do this easily by looking at students to decide who should speak. Another suggestion often made in the context of online teaching is that teachers should curate existing "suitable" material rather than prepare their own. I think this is an inappropriate suggestion in that it ignores that teaching is an intensely personal "art", and preparing original content (other than the flair for delivery) is at the heart of the experience.
It is an irony worthy of rumination that even within the IITs, many times we have to "force" students to "participate" in a course. This is done either by making attendance compulsory or by scheduling regular tests, in a bid to ensure that students keep in touch with the course material. Some students say that these measures are to coerce them to participate in "boring" courses, and while this may be partially true, the deeper reasons for student disinterest has more to do with other factors. As I have argued in these columns, the effects of JEE coaching pedagogy - an obsession with "cracking" exams - and the disjunction between engineering domain knowledge and the kind of non-engineering jobs that students end up opting for, are the primary culprits. In the context of online teaching, student disinterest is exacerbated. Many of my colleagues and I have found that the attendance was lower, often much lower, than in a physical class. Of course, behind the student window on the computer screen, with video and audio switched off, one does not know what the students are actually doing. Are they even in their seats, listening? We often have a hard time getting students to stay away from their laptops and mobiles while in a regular lecture, and now in this scenario, it is impossible.
The problems in holding remote problem-solving sessions and group discussions are equally amplified because there is, in essence, a very poor learning environment. Chat boards and discussion fora simply cannot replace physical tutorials, recitations and even banter.
We also anticipate a severe problem with laboratory courses. It looks like we will be reduced to making videos of experiments and perhaps getting students to analyse dummy data. But there will be no hands-on work. For engineering education, where there is great justification for getting "hands dirty", this will be a great loss in learning.
Some instructors seem to think that the flipped classroom technique may be very useful in the current situation because it can avoid most of the lectures. Students can just read assigned material or watch pre-recorded videos and "attend class" only to clear doubts and indulge in "learned" discussion. It sounds cute on paper but works poorly in the ground. Ponder for a moment how many students, more so disinterested ones, will actually read or watch anything? Even at the best of times, getting students to actually learn by self-study (and even home assignments) so that they are in a state to indulge in meaningful discussion is hard. In the current situation, it becomes even more opportune for students to simply skip all study and prepare "at the last moment" for an exam.
The greatest bugbear of online teaching is assessment of students via exams or home assignments. The problem is one of integrity - how does one conduct assessment tests online that are devoid of copying and plagiarism? In the physical classroom, exams are proctored by teaching assistants and teachers; in the online system, this is very difficult to do. The tendency to use unfair means and in general indulge in unethical behavior "when no one is watching" ensures that unmonitored exams are quite useless for any kind of assessment. There are suggestions that students should take the exams in nearby schools or institutions where someone can be deployed to invigilate physically.
For the same reasons, take-home exams or home assignments will also not work as a means for assessment. Even as a regular practice, homework is given out mostly for students to practice; their weight towards the final grade is usually low because it is recognized that many submissions will contain plagiarized "cut and paste" passages or paraphrased material from someone else.
There is currently a lot of hype and hoopla in the market about software-enabled proctored online exams. Companies offer camera-based face and body tracking, device screen monitoring (what other apps are running on your machine), and frequent camera scans of surroundings. Some even tout the use of artificial intelligence to detect if you are doing "anything wrong" (monitoring facial expressions, lip twitches). Much of this is unproven and impractical, good only for sales pitches and science fiction. There are easy and sophisticated ways (remember how good we are at "jugaad"!) to beat all this highly invasive "surveillance".
In any case, the possibility of online exams stands defeated by the vagaries of electricity supply, the quality of the internet connection and the lack of suitable devices. A simple and viable option may be to hold exams only after the students return to campus.
It is good that we have online options but let us not kid ourselves into the illusion of normalcy. It is worrisome that despite ground realities of this sort, a sense of digital triumphalism seems to hang in the air. Tech-obsessed policy-makers, driven by arguments of "efficiency", low costs and scalability, are beginning to fantasize that in the post-Covid world, there may be no urgent need to build new schools and institutions; all that is needed are video recordings, artificially intelligent teaching bots - hosted on the internet - and a device to connect. 
(Anurag Mehra is a Professor of Chemical Engineering and Associate Faculty at the Center for Policy Studies, at IIT Bombay.)
Disclaimer: The opinions expressed within this article are the personal opinions of the author. The facts and opinions appearing in the article do not reflect the views of NDTV and NDTV does not assume any responsibility or liability for the same.
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blockheadbrands · 5 years ago
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Cannabis and coronavirus: Here’s what you need to know
Leafly Staff Reports:
This story was updated at 9am on April 3, 2020.
The global concern over the novel coronavirus known as COVID-19 has many people taking precautions against contracting the virus. It’s also raising a lot of questions about weed, smoking, edibles, THC, CBD, and your health during this difficult time.
We’ll continue to update this page as we learn more information. Here’s what we know about cannabis and COVID-19.
This story was updated at 9am on April 3, 2020.
The global concern over the novel coronavirus known as COVID-19 has many people taking precautions against contracting the virus. It’s also raising a lot of questions about weed, smoking, edibles, THC, CBD, and your health during this difficult time.
We’ll continue to update this page as we learn more information. Here’s what we know about cannabis and COVID-19.
How are we doing?
Not good. As of April 3, America has recorded more than 248,000 infections, and more than 6,000 deaths. Right now we’re averaging 30,000 newly recorded infections per day. Those infection numbers are dramatically underreported, due to the continuing difficulty of obtaining a COVID-19 test if you are not wealthy, connected, or an NBA player. More infections and deaths are expected. The first wave is expected to peak between mid-April and early May, depending on local conditions.
The National Governors Association has a roundup of actions taken in each state, updated daily. The most reliable information sources right now are state health agencies in Washington, New York, and California, which are on the leading edge of the outbreak and mitigation strategies.
COVID-19 health and safety orders
Stock up for at least a 30-day interruption in cannabis supplies, and also to limit trips to stores.
Why all the hand washing? You’re not just washing COVID-19 down the drain. Soap actually kills the virus. How? It’s all about soap’s molecular structure. See this explainer from Vox: How soap absolutely annihilates the coronavirus.
Stop sharing joints, blunts, and bongs. The puff-and-pass customs surrounding cannabis are among the greatest pleasures of the plant. But passing around a joint is is a good way to spread any virus, including COVID-19. For now, stick to your own supply.
Practice social distancing and stay at home. Everyone in North America should now be fully into a social distancing regimen. Many cities and states now operate under stay-at-home advisories or orders. Work from home if you can. Reduce, limit, or eliminate trips outside the house. Strategize to make one one trip to the grocery store per week. Keep 6 feet of distance between yourself and others. Cancel and reschedule all events. Weddings, birthday parties, card nights: Nope. Done. Help people in high-risk categories. A weekly trip to the grocery store could be a life-or-death decision for them. If you’re in a low-risk demographic, offer to pick up their items the next time you make a run.
Worried you’re showing symptoms? Use this Coronavirus Assessment Tool developed by Providence Health and Microsoft.
Can cannabis or CBD prevent or cure COVID-19?
No. Just flat-out no.
Given the general hype around CBD, we’re already hearing outlandish claims about its effect on coronavirus, most likely spread via social media. These claims are not true. There is no solid research on CBD and coronavirus. Or cannabis and coronavirus.
Self-isolating? Order cannabis online with Leafly Pickup or Delivery

Dispensary news amid COVID-19
Are stores and dispensaries open during COVID-19?
Most states have designated medical marijuana dispensaries as essential parts of the health care system, and so have remained open. Some states have shut down adult-use sales while allowing medical sales. Others allow only delivery or curbside pickup.
Openings, Closings, and Re-openings
What’s open today: Leafly’s guide to dispensary openings and closings in the COVID-19 era is updated twice daily. Check it to see what’s up in your state.
How to use curbside pickup: We also have a guide to curbside pickup, where it’s happening, and how it works.
And here’s how to use legal cannabis delivery services.
Buying, using, and selling cannabis amid COVID-19
Buying cannabis – best practices right now
Place your order online. Leafly Pickup is available at hundreds of stores nationwide. Limit time spent around strangers to as little as possible.
Use curbside pickup or delivery. Leafly’s guide to curbside pickup just went live. As of March 25, curbside pickup is mandatory in Colorado; delivery is mandatory in Nevada. Expect that to spread to other states soon.
Is it safe to consume cannabis right now?
In general, yes.
During this period of social isolation and stay-at-home orders, it’s critically important to keep yourself physically and mentally healthy. If your wellness regimen includes cannabis, and you show no COVID-19 symptoms, keep on keeping on.
Here are some answers to questions we’re hearing a lot right now:
My anxiety is off the hook. Help me out? Check out Bailey Rahn’s complete guide, How to use cannabis for anxiety. It’s a great resource page that includes info on dosing, strains, research, and drug interactions.
Advice for insomnia? Got you covered here: Best cannabis products for alleviating insomnia.
I’ve got the regular flu, or a cold. Will cannabis help? Take it from everyone who’s ever tried it: Do not smoke weed with a cold or the flu. It. Is. Awful. Edibles? THC and CBD might help alleviate the aches and pains, but the overall effect is unclear. A deeper dive: Cannabis for colds and flu? Here’s what the experts say.
In general, many consumers are moving toward non-inhaled modalities for the time being.
Are bong condoms really a thing?
Absolutely! Get yourself one of these fun devices. One of our in-house experts suggests this $9.99 silicone MouthPeace from Mooselabs, which uses activated carbon filters.
Another suggestion: Pax Era mouthpiece covers can be had for $4.30 a pop from Delta 3D Studios. Use an X-Acto knife to cut a hole in the closed end and you’ve got yourself a personal lip caddy.
Note: Most viral transmission happens via the hands, so while you’re being so clever with your lips you should watch your fingers, which are holding a bong or vape that many others have just recently held as well. Just saying.
Be aware of COVID-19 symptoms
What to do if you suspect you have COVID-19: Consult this Washington State DOH advisory, which contains action items.
Don’t jam up the emergency room if it’s just a common cold, but get yourself tested if you fit the criteria for COVID-19 symptoms. Those include:
Fever over 101
Dry cough
Shortness of breath
Have been in contact with a COVID-19 patient, or traveled recently to an area with ongoing spread.
Note: The definition of “area with ongoing spread” changes practically by the hour, and this item on the symptom list is becoming less important as the virus is recognized as extant in local communities.
Check yourself with this flow chart
Illustrator Wendy MacNaughton teamed up with UCSD infectious disease expert Eliah Aranoff-Spencer to create this updated guide, published on Medium.
Have a self-quarantine plan
At this point we’re talking about a spectrum, from choosing a work-at-home option (if you’re fortunate enough to have that choice) to a full-on home quarantine. The CDC has a page of recommendations for those who stay home with a suspected case of COVID-19.
What if you’ve been in close contact with someone with COVID-19? Stay inside and closely monitor yourself for 14 days.
“Someone in my house has it. What now?” Viral load matters. That means the fewer viral droplets that enter your system, the milder the severity of your case may be. So if a member of your household contracts the virus, it’s imperative that they separate from others in a quarantine room.
Is it safe to sell cannabis
 amid COVID-19?
Cannabis business operators must consult their county public health guidance, as well as state, federal and World Health Organization guidance, to ensure sanitary operations.
Sanitation measures include paid sick leave for ill workers, staying home with a fever, use of gloves, hand-washing, covering coughs and sneezes, physical distancing of staff and patrons, heightened cleaning and disinfecting, separate money handlers, and much more.
Why are we doing this? Isn’t everyone eventually going to get it?
The point isn’t to seal up the virus in a jar, or halt it at our borders. That moment has passed. What we’re all working to do now is make sure the infections don’t all hit at once and overwhelm our limited medical supplies and hospital capacity.
If 100 people require a hospital’s Intensive Care Unit, and the ICU can only handle 15 at a time, 85 people may die needlessly. If the infections in those 100 people are spread out over many weeks and months, though, we can get most of them through this alive.
The Washington Post has one of the best visual explanations of why we’re all working to flatten the curve. And it seems to be working in places where it’s been in effect for a while, like Washington state.
COVID-19’s effect on cannabis product supplies
Because all legal cannabis products are produced within the state in which they’re sold, industry experts aren’t expecting a shortage of actual cannabis due to import slowdowns.
That’s not to say there won’t be shortages or supply interruptions in certain products. Most vape batteries and wholesale vape cartridges are manufactured in China. Those supply chains have already seen slowdowns and interruptions due to quarantines impacting the Chinese manufacturing sector.
The US imports about 30 million Chinese vape pens and cartridges every month. Most shipments stopped due to the annual Chinese New Year shutdown in mid-January and haven’t fully resumed due to the coronavirus.
Will COVID-19 impact 4/20 events?
The answer is yes. Organizers of 4/20 celebrations, which are now less than five weeks away, are already considering how a wider outbreak of COVID-19 could impact their events. Some have begun postponements or cancellations. We’re tracking major events and cancellations at The best 4/20 events of North America 2020.
One cannabis store manager told Leafly he was putting a food truck ordered for 4/20 on hold because of health concerns. 4/20 festivals were already changing and evolving due to the expansion of legalization. The coronavirus outbreak may further accelerate that change in ways that are hard to predict right now.
Self-isolating? Order cannabis online with Leafly Pickup or Delivery
What about legalization campaigns?
Depending on how long the COVID-19 social distancing era lasts, we may see more cancellations of larger events, gatherings, and festivals moving into summer. Larger-scale shopping malls and commercial districts may see a downturn in pedestrian traffic. That may affect the ability of signature gatherers to bank enough names to qualify legalization initiatives by a given deadline.
Leafly’s Election 2020 page has a full rundown of all the state legalization campaigns currently aiming at the November 2020 ballot.
Cannabis and self-isolation
Start do-it-yourself projects, as well as enjoy some stoner entertainment to improve your mood.

DIY cannabis
Here are 5 reasons why it’s the perfect time to start growing cannabis.  Here’s how to germinate seeds and start an indoor garden.
Also, whip up some cannabutter to turn smokeables into edibles.
Stoner entertainment for self-isolation
You’re inside, you’re bored, we get it. Try these on for size:
6 stoney-yet-productive self-isolation activities
75 stoner movies to beat the self-isolation blues
50 stoner books to beat the self-isolation blues
Cannabis and meditation: Best practices for an elevated mind
TO READ MORE OF THIS ARTICLE ON LEAFLY, CLICK HERE. 
https://www.leafly.com/news/health/cannabis-coronavirus-covid-19-facts
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robertbryantblog · 5 years ago
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WordPress Admin Login Not Found
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nest-raider · 6 years ago
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Ten Places That You Can Find SEO 2019
This is important to focus upon SEO professional if you want to bring more traffic in order to your site and increase the particular visitors of your content. Siteimprove SEO incorporates sixty six unique SEO checks, including tests for missing meta descriptions, punctuational mistakes, broken links, outdated documents, poor readability, and links in order to unsafe domains. But in case we're looking for a larger trend it's that SEO plus what we call real marketing” will continue to blur the particular lines between them as the particular job of the SEO turns into that of a traditional internet marketer - having to understand the particular user, the competitors, the industry and also the implementation aspect. Thanks for going to the world of Search Motor Optimization (SEO). For example, we regularly make content on the topic associated with "SEO, " but it's nevertheless very hard to rank nicely on Google for such the popular topic on this acronym alone. What can this industry shifts show about the particular future of SEO and content material marketing? Search engine search engine optimization (SEO) is on a move. Whether a person are an SEO Professional, Electronic Marketing Agency, SMB or Brand name, looking to increase your visitors or to monitor your website's evolution, this SEO software will certainly provide you with best within class digital marketing strategy evaluation and insights for your company. Their expertise is definitely incredibly valuable because there is usually plenty of science to SEO, plus it is constantly changing because search engines like Google keep on to update their algorithms. From a content viewpoint, I'd say one of the particular best ways to get SEARCH ENGINE OPTIMIZATION value out of video will be to focus your efforts upon addressing your customer's pain factors. Off-page SEARCH ENGINE OPTIMIZATION targets increasing the authority associated with your domain through the act associated with getting links from all additional websites. Regarding: Search Engine Journal's flagship meeting, SEJ Summit, is dedicated to offering SEO pros the actual require, with an agenda of initial, first-run presentations covering the newest SEO and PPC tactics through renowned experts, plus excellent social networking opportunities. SEO combines official research engine guidelines, empirical knowledge, plus theoretical knowledge from science documents or patents. This is definitely a half-day workshop at LeadsCon that will be designed for you to give attendees an end-to-end look at of Search Engine Optimization (SEO), how it works, and touchable things they can do these days to improve their SEO functionality. After the Search engines Panda algorithm appeared, SEO professionals realized just how much key word frequency and density matters. SEO means optimizing your content articles so it shows up even more often in search results. 33. With social media systems like Facebook diminishing visibility associated with companies and brands, SEO (as well as paid promotion) will be becoming critically important for generating traffic to your social stations. 2019 dates TBD. ). Why go to: One-track conference full of forward-thinking, tactical sessions in SEO, development marketing, the mobile landscape, analytics, content marketing and more. ” Don't miss the LeadsCon Meeting in Vegas, March 4-6, 2019. You've added even more relevant content to your website article and increased the on-page SEARCH ENGINE OPTIMIZATION targeted against your focus keyword(s). Before my first ISS, We had always thought I may possibly just learn everything by me personally about global online marketing subjects like International SEO just by means of doing online investigation and experimentation, but honestly nothing beats this efficiency of attending a convention like ISS where one could share your experiences and rapidly gain a treasure trove regarding learnings and best practices through other international marketers. That method, you and your SEO may ensure that your site will be designed to be search engine-friendly from the bottom up. Even so, a good SEO can furthermore help improve a current web site. If you would like to know what kind associated with SEO trends are going in order to develop in 2019, look simply no further than the trends that will are developing in search within both 2017 and 2018. Webmasters are usually going to remain competitive within the online business when these people stick with SEO experts. 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Links are one of the particular most important SEO ranking elements. However, more advanced that will readers will recognize the decrease quality of sites employing dark hat SEO at the expenditure from the reader experience, which usually will reduce the site's visitors and page rank over period. So - THERE IS SIMPLY NO BEST PRACTICE AMOUNT OF HEROES any SEO could lay down because exact best practice to GUARANTEE a title may display, in full in Search engines, at least, since the search little title, on every device. While getting as many pages listed in Google was historically the priority for an SEO, Search engines is now rating the high quality of pages in your site plus the type of pages this really is indexing. Jerrika Scott, Digital Marketing Specialist in Archway Cards Ltd, also thinks in voice being the craze of 2019 rather than 2018. 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A highly effective research marketing campaign, will encompass each search engine optimisation (SEO) plus pay per click advertising (PPC). One of our favorite on the internet toolkits is SEMrush, which contains a variety of tools regarding SEO, content marketing, and search engine marketing techniques. An SEO Content Writer is definitely someone that writes content for the particular purpose of having it display up on search engines plus gain website visitors. Internet marketing perfect for the platform of SEARCH ENGINE OPTIMIZATION or Seo. With voice search arrives two areas of interest in order to SEO folks wishing to link with consumers: intent and framework. SocialSEO is proud to help future experts in the planet of business and marketing along with the annual SocialSEO Digital Advertising and SEO Scholarship. Finally SEO Wise links enables you to fixed nofollow attribute and open hyperlinks in new window. 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When making a web site for Google in 2018, a person need to understand that Search engines has a long list associated with things it will mark websites down for, and that's generally old-school SEO tactics which are usually now classed as ‘webspam‘. Besides getting social plus having a good time, your own social media profiles can favorably affect your SEO efforts. Since so many people rely on voice search being the pattern in 2019, I, Nicole Bermack (this article's author), am coining the word VSO - voice lookup optimization. Wise brands and agencies are changing new SEO, social and content material marketing strategies to join their own customer conversations. Search engine marketing (SEO) is the art plus science of getting pages in order to rank higher in search motors such as Google. A person can audit your page's SEARCH ENGINE OPTIMIZATION health, compare SEO metrics regarding a number of pages, plus analyze both external and inner links on any given internet page. Content companies that will offer SEO content creation solutions are experts in creating content material that are not only enhanced for search engine rankings yet also add value for your own business in terms of brand name awareness, customer engagement and enhanced sales. Ranking aspects can be divided into on-page SEO factors (including technical SEO) and link building or off-page SEO factors. Take the 10 pillar subjects you came up with within Step one and create the web page for each one particular which outlines the topic from a high level - making use of the long-tail keywords you arrived plan for each cluster within Step 2. A pillar web page on SEO, for instance, may describe SEO in brief areas that introduce keyword research, picture optimization, SEO strategy, and various other subtopics as they are determined. On our blog many of us chronicle current trends in on-line marketing and SEO and existing interesting studies, statistics and styles. Increased site usability - Within an effort to make your own site easier to navigate regarding the search engines, SEO at the same time helps to make your internet site more navigable for users mainly because well. You are capable to host your video upon YouTube for your Ten Taboos About SEO 2019 You Should Never Share On Twitter foundational SEO greatest practices, but link and spotlight the embedded video on your own own website. Image SEO is actually a crucial part of SEARCH ENGINE OPTIMIZATION different types of websites. Max DesMarais is definitely an SEO as well as PPC Specialist for Vital, a new Digital Marketing & PPC organization that specializes in PPC administration services. But this also has an incredible roundabout benefit to your bottom collection: boosting your search engine optimisation (SEO). It may be the scenario (and I surmise this) how the introduction of a certain SEARCH ENGINE OPTIMIZATION technique initially artificially raised your own rankings for the pages within a way that Google's methods never approve of, and as soon as that is actually spread out all through your site, traffic starts in order to deteriorate or is slammed in the future algorithm update. I believed it as simple as a good example to illustrate an element of onpage SEO or ‘rank modification', that's white hat, totally Google friendly plus not, ever going to trigger you a issue with Search engines. So in the event that you want to get began which includes basic SEO, the particular first thing that I might recommend would be choosing the set of keywords for every page on your website. Away from page, SEO has contrasted along with it. Undoubtedly, off page marketing is all about link developing, but the quality links plus content. Via a direct incorporation of Google's Search Console, Siteimprove SEO helps you understand how the particular world's most popular search motor and its users see and—more importantly—find your website. On Page Ranking Factors — Moz's on page ranking elements explains the different on web page elements and their importance within SEO. Surprisingly enough, some sort of lot of SEOs out presently there do tend to underestimate typically the power of Google Trends This tool has a separate "YouTube search" feature, which hides below the "Web search" option. An SEO agency may work together with a firm to provide an added viewpoint, when it comes to knowing and developing marketing strategies with regard to different sectors and various sorts of business websites. Given the ratings and search volume, SEO may drive considerable traffic and network marketing leads for Grainger. SEO stands for research engine optimization - that significantly has stayed the same. But they keep on transforming their algorithms making it hard to rely on one specific tool for SEO optimization Plus today you could have a good appropriate rank which may not really last in the coming 6 months. This particular SEO model is called the "topic cluster, " and contemporary search engine algorithms rely upon them to connect users along with the information they're looking with regard to. Your own SEO strategy likely involves articles designed to be shared upon social media. Take this article with regard to example, if you search with regard to reverse engineer Google, ” seo secrets, ” reverse engineering seo, ” this post is on the particular first page for every associated with those search terms. Social networking and SEO need to be working together, sharing content material or utilizing engagement metrics since data for future article advertising. Simply put, SEARCH ENGINE OPTIMIZATION is marketing through an knowing of how search algorithms function combined with a knowledge associated with what human users might research for. The results furthermore underscore the value of creating new content with your SEO online marketing strategy. Once Blog9T you create new content centered on your priority keywords, a person have several advantages having an SEARCH ENGINE OPTIMIZATION marketing strategy. Both SEO and content material marketing converge in several places; these people do not work in remoteness. Free to enroll in SearchLeeds covers everything from complex SEO and analytics, to PUBLIC RELATIONS, content marketing, paid media plus more. Following technical mobile SEO greatest practices (e. g., image search engine optimization, redirects, JavaScript and CSS) is definitely a necessary barrier to access in today's digital world. Search Motor Optimization (SEO) is the technique to campaign your products on-line towards the right clientele intended for increasing ROI. There are many tools upon the web to assist along with basic keyword research (including the particular Google Keyword Planner tool and there are even more useful third party SEO tools to help you perform this). The biggest change that will we'll see in 2019 (and that's already happening) is the particular fact that keywords are getting less important. Once you've discovered your keywords, use another SEMrush tool, the SEO Content Design template, which is part of their particular Content Marketing Toolkit, to function out the best way in order to optimize your content. If a company is providing you all these services below one roof, climbing up the particular SEO ranking will not end up being an uphill task for your own business any more. Local SEO companies allows a person to position your business upon search engines like google plus other digital marketing platforms therefore you're seen by potential clients — on their terms. YouTube adds the particular nofollow” tag to their hyperlinks, so they don't really assist with SEO. SEARCH ENGINE OPTIMIZATION isn't just about building lookup engine-friendly websites. The sooner you understand exactly why Google is sending you much less traffic than it did a year ago, the sooner you can clear it up and focus upon proactive SEO that starts to effect your rankings in a beneficial way. The trending SEARCH ENGINE OPTIMIZATION technique or strategy now plus in 2019 will be Research Enterprise Optimization It has already been coined by myself since 2015. Based on SEO software program company Moz's bi-yearly survey upon search engine ranking factors, the particular titles on your page are usually one of the nine nearly all important considerations a search motor makes. Having an SEO approach that effectively promotes your digital photography business, driving new traffic plus taking into consideration the demands of the site visitors although you concentrate on perfecting your current art is a really effective tool. SEO is Lookup Engine Optimization and it will be required for make a internet site view-able. And you will see the section on exactly where to use keywords for even more information on integrating these key phrases into your SEO content technique. 22. Use social media in order to boost local SEO. SEO is the acronym for Seo. Even though certain techniques of SEO content material remain the same, like not really compromising on quality; there are usually definitely techniques which have progressed from the past and a person should find out whether your own SEO articles writing services are usually very well aware of that will or not. SEO service suppliers are specialized in increasing the particular traffic to your site simply by increasing your position in the particular search engine ranking positions. Bring in international people to your internet sites with these SEO tips. The top challenges within organic SEO are link constructing (easy-to-get links no more possess much value) and keyword study (the low-hanging fruit is lengthy gone). For instance, the word ‘SEO tips' is furthermore included inside the less competing phrase ‘SEO tips 2019', which usually is searched for too. An SEO on the internet marketing strategy is a extensive plan to get more individuals to your website through lookup engines. A few search optimizers try to cheat Google by using aggressive methods that go beyond the fundamental SEO techniques. Subscribe to the particular Single Grain blog now intended for the latest content on SEARCH ENGINE OPTIMIZATION, PPC, paid social, and the particular future of internet marketing. SEO can furthermore stand for search engine optimizer. Like the rest of the particular digital landscape, SEO marketing is definitely continuously evolving. Search Engine Book — Read information right after Moz's guide to solidify knowing regarding it of the basic elements of SEO. If a person do not have the period or have insufficient training upon web design or SEO, Appear for web design experts plus hire a professional SEO assistance agency to keep your web site and your good reputation usually you business may depend upon it. I ended with the website number 1, 228, 570, 060. This particular generates SEO anchor text, which usually helps you in improving your own search engine rankings. SEARCH ENGINE OPTIMIZATION marketing is focused on the keyword choice that will attract a excellent deal of unique visitors in order to your website. Maybe you have speculate what will be the brand-new changes and updates that many of us can experience in SEO back links sphere in 2019? 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SEOs plus online marketing specialists in basic who are dealing with worldwide websites or for online organizations thinking about going international may certainly benefit from attending ISS. We might like to serve you in order to save money and your power by offering affordable SEO providers to increase link popularity. Work the key phrase into the SEO page name, content header, image, image betagt text, etc. SEO equipment provide position monitoring, deep key word research, and crawling through easy to customize reports and analytics. Certainly, white hat SEO always integrated creating high quality, unique content material as a prerequisite for getting long-term quality results, this truth hasn't changed. Beyond compensated and organic, there are additional types of SEO and expertise and niches within search motor marketing. Screaming Frog SEO Index tool does it for you personally inside a few seconds, even with regard to larger websites. SEOs also used to believe that buying links was the valid method of link developing; however, Google will now punish you for buying links within an attempt to manipulate page rank. Ultimately, achievement in SEO in 2018 plus forward will depend on developing amazing content and making this as easy as possible with regard to search engines like google in order to understand exactly what that articles is all about. Answer: When you focus in SEO for voice search anyone need to create your articles around long tail keywords since people tend to use a great deal more words in voice search. SEO is the practice associated with increasing the search engine ratings of your webpages so that will they appear higher in lookup results, bringing more traffic in order to your website. In the particular previous example, Bob's home web page might have the title, "Bob's Soccer Store - Soccer Shoes and boots and Equipment. " The name is the most important component of SEO, since it shows the search engine exactly exactly what the page is all regarding. 47. When creating SEO articles, keep the social layer within your mind. In case you have time to get good search engine optimisation education, after that combine this knowledge with greatest practices and you are upon your way to become a good SEO expert. 46. Use SEO practices in order to optimize your social media articles. 4. Mobile SEO plus Local Business: - As we all mentioned before, users tend in order to search for local business upon the smartphones.
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lanceprance-blog · 6 years ago
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How SEO 2019 Can Help You Improve Your Health
Professional SEO solutions can lift your site over your competition. SEO is really the shortened phrase for search motor optimization. I believe SEO within 2019 will largely be such as SEO in 2018, with the particular exception of some big” Search engines update that wipes out sufficient websites to make people think the algorithms have grown significantly smarter. SEARCH ENGINE OPTIMIZATION works by optimizing a home page's pages, conducting keyword research, plus earning inbound links. The organization offers excellent SEO packages that will help rank the clients' internet site within top three pages associated with search engine pages. That can make SEO an ideal lead era tool, because when searchers adhere to links back to your web site, you have the chance in order to convert them to leads, plus later make sales. Whenever asked to point out ideas that are unique towards the particular web, most people will arrive up with two main types: SEO and social media. How many links do a person need for good off-page SEARCH ENGINE OPTIMIZATION? If you are performing a professional SEO audit for the true business, you are going in order to have to think like the Google Search Quality Rater Along with a Google search engineer to supply real long-term value to the client. 44. Give your own social media profiles an SEARCH ENGINE OPTIMIZATION boost. 10% of our experts believe that will there's likely to be the lot of focus on cellular in 2019, as older SEOs realize optimizing for desktop is definitely pointless. White hat SEO is not really just about following guidelines, yet is about ensuring that the particular content google search indexes and consequently ranks may be the same content the user will see. Our six experts discuss their favorite SEO tips in addition to tactics for building big visitors in 2018. Yes, we all know it's still June plus we know it's only 2018 but if you haven't began planning and researching key tendencies which will affect you SEARCH ENGINE OPTIMIZATION in 2019 you could currently be falling behind. We furthermore take a look at exactly how new technologies like AI plus Voice search will begin in order to impact more on SEO since we move nearer to 2019 and beyond. Whenever every nation across the globe is busy in making their particular due contribution within the growth sector in their own method by taking the route associated with SEO service and online advertising, Singapore cannot stop stand nevertheless in one point. By 2019, content material marketing is set to turn out to be an industry worth $300 billion dollars. Off page SEO pertains to the strategies performed past your website that can become used to improve your lookup engine rankings. Due in order to the success of inbound advertising and SEO, more marketers are usually dedicated to improving their rating over other tactics. The best way to focus on these customers is by supplying high-quality SEO content that offers genuine and useful information toward the readers. Another method provides a different page based upon whether the page is becoming requested with a human website visitor or a search engine, the strategy known as cloaking One more category sometimes used is gray hat SEO This is within between black hat and whitened hat approaches, where the strategies employed avoid the site getting penalized, but do not work in producing the best content material for users. PeepCon (which stands for The Householder's Conference”) seeks to teach doable SEO and digital marketing training. See how Matthew got a website from zero in order to one million visits in much less than a year, using the mix of blogging, content marketing and advertising, and SEO. Solid being familiar with of the keywords, questions, and even phrases your ideal customers employ to find your products and even services is critical to successful SEO. 34. Applying SEO practices (such keyword optimization) to social media marketing improves discoverability when users search interpersonal platforms like Facebook and Youtube . com. Onsite SEARCH ENGINE OPTIMIZATION Guide — If you the particular actual link, you will discover a opt-in button where a person can download the Onsite SEARCH ENGINE OPTIMIZATION Guide. ” Matt Diggity will a lot of testing upon his own sites, and this guideline reflects what on page methods are working best for your pet. One important aspect associated with taking care of SEO will be identifying issues that are harming search engine ranking positions plus reducing the traffic you will get through SERPs. User-generated content like reviews assist SEO through SMO, because this often comes in the type of social shares, likes, or even commenting, or common threads such as hashtags that point back in the direction of a brand. Local SEARCH ENGINE OPTIMIZATION services offer a very focused online marketing approach, (it's not really like dropping off brochures upon front-porch steps or paying for a good ad in a local newspapers that could or may not really be seen by a feasible client that is actually fascinated in your products or services).
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Given that lookup engines have complex algorithms that will power their technology and everybody's marketing needs are unique, jooxie is unable to provide specific SEARCH ENGINE OPTIMIZATION advice to our customers. All of us think SEO in 2019 might find a shift to focusing much more on user intent, problem resolving, and hyper locality in purchase to capitalize on the ongoing rise of voice search. Private demographic information would come in a great deal handier in 2019 as much as the ranking of key phrases is concerned. Links are one of the particular most important SEO ranking elements. However, more advanced that will readers will recognize the reduce quality of sites employing dark hat SEO at the expenditure from the reader experience, which usually will reduce the site's visitors and page rank over period. So - THERE IS SIMPLY NO BEST PRACTICE AMOUNT OF FIGURES any SEO could lay down since exact best practice to GUARANTEE a title may display, in full in Search engines, at least, since the search little title, on every device. While getting as many pages listed in Google was historically the priority for an SEO, Search engines is now rating the high quality of pages on your own site plus the type of pages this really is indexing. Jerrika Scott, Digital Marketing Specialist in Archway Cards Ltd, also thinks in voice being the craze of 2019 rather than 2018. Today, in spite of all the hype about whether or not SEO is dead, we discover that organic search is nevertheless one of the highest RETURN ON INVESTMENT digital marketing channels.
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With regard to successful team management and inter-client cooperation, online editors really are usually a must, especially those which usually detect and highlight critical SEARCH ENGINE OPTIMIZATION errors, non-unique, text, and key word stuffing. By the end of this particular module, you should be capable to define Search Engine Marketing and explain the basics associated with SEO like a business (as nicely as how SEO shapes the particular Internet itself. ) You'll furthermore be able to explain the particular differences between three main SEARCH ENGINE OPTIMIZATION job types, and be ready to choose a career that will best suits your current objectives. A highly effective research marketing campaign, will encompass each search engine optimisation (SEO) plus pay per click advertising (PPC). One of our favorite on-line toolkits is SEMrush, which consists of a variety of tools regarding SEO, content marketing, and internet marketing. An SEO Content Writer is usually somebody who writes content for the particular purpose of having it display up on search engines plus gain website visitors. Internet marketing perfect for the platform of SEARCH ENGINE OPTIMIZATION or Search engine optimization. With voice search arrives two areas of interest in order to SEO folks wishing to link with consumers: intent and framework. SocialSEO is proud to help future experts in the globe of business and marketing along with the annual SocialSEO Digital Marketing and advertising and SEO Scholarship. Finally SEO Wise links enables you to fixed nofollow attribute and open hyperlinks in new window.
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User-generated content racks up serious SEARCH ENGINE OPTIMIZATION points by providing sites along with fresh content, bundles of inbound links, and sources for organically framing natural attributes. You'll find it right here Also really worth checking away is Moz's Beginner's Facts SEARCH ENGINE OPTIMIZATION, ” which you'll find right here, and the SEO Success Pyramid from Small Business Search Advertising. Off-page SEARCH ENGINE OPTIMIZATION strategy refers to the impact of a change in additional websites in your search position. Bruce Clay-based set the standard for honest internet marketing by authoring the particular " SEO Code of Integrity, " now translated into eighteen languages, and it has already been a respected leader within the particular ever-changing research engine marketing industry since mil novecentos e noventa e seis. Website SEARCH ENGINE OPTIMISATION (including, content optimisation, meta seo, the significance of links). A good SEO Specialist is someone that is an expert on the particular topic of search engine search engine optimization. Just since a proper On-page and Off-page SEO optimization work will provide a better Ranking to your own website in Search Engine Outcome Page (SERP). The largest SEO change and craze I realize already happening within 2018 is Google's switch in order to a mobile-first index, so in case a site is not however mobile-friendly and optimized for this, it's critical to prioritize this particular as it is now basic for its SEO success. With good on-page SEO, lookup engines can easily index your own web pages, understand what your own site is about, and effortlessly navigate the structure and content material of your website, thus rank your site accordingly. Here's the truly amazing news: You don't have in order to have to be a SEARCH ENGINE OPTIMIZATION wizard to make sure your own website is well positioned intended for organic search engine traffic. SEARCH ENGINE OPTIMIZATION is the acronym for lookup engine optimisation. The particular search engines have refined their particular algorithms along with this progression, numerous tactics that worked within 2004 can hurt your SEARCH ENGINE OPTIMIZATION today. Therefore, we also produce content on conducting keyword analysis, optimizing images for search motors, creating an SEO strategy (which you're reading right now), plus other subtopics within SEO. In 2018 there will be an also bigger focus on machine understanding and SEO from data. ” Of course, the amplification part of things will continue in order to incorporate increasingly with genuine public relationships exercises rather than shallow-relationship hyperlink building, which will become progressively easy to detect by lookup engines like google. Seo (SEO) is often regarding making small modifications to components of your website. In my SEO write-up writing guidelines I suggest a person take your main keyword plus 3 or 4 other associated keywords and write at 3-4%. Some SEO specialists claim of which building links for SEO reasons is pointless; others believe the particular role of backlinks to get a site has continually risen through the particular years. Search engine optimization (SEO) is a huge part associated with any marketing strategy. This brand-new paradigm of users relying upon voice search for many associated with their search needs will end up being a game changer for SEARCH ENGINE OPTIMIZATION.
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Search engines regard metadata plus meta keywords as less essential than they used to, thanks a lot to many years of dark hat misuse, however the name of your page and the relevancy towards the content will certainly always be a highly essential factor in SEO. SEO is important because this helps you get found simply by improving your ranking online research results. Inorganic SEO is usually good for populating links intended for your website, even on additional websites which signed up regarding online ads to be demonstrated on their web pages. Of course, finding the period for you to write your own SEO articles daily can become difficult in light of the particular fact that you still have got a company to run. Social media provides its perks aside from SEARCH ENGINE OPTIMIZATION value. So in the event 15 Things You Should Do In SEO 2019 that you think about it, SEARCH ENGINE OPTIMIZATION is really just a procedure of proving to find engines that will you are the best web site, one of the most authoritative, the most reliable, the most unique and fascinating site that they can provide to their customer - the particular searcher. SEO professionals employ the variety of different ways associated with make websites appear higher inside your list of results and create it much more likely that will you'll click on them in order to find what you're looking regarding. SEO more usually talk regarding domain trust and domain power in line with the quantity, type and quality of inbound links to a site. SEO requires attaining a higher ranking within search engines via changes in order to your site content and program code to make it more related and therefore more search motor compatible. Also companies considering about getting Search engine search engine optimization services should go through these types of magazines to familiarize themselves making use of the latest trends within the particular SEO and web-based marketing market to allow them to measure the assistance offered for all of them from the selected SEO companies. Mobile SEARCH ENGINE OPTIMIZATION in 2018 will likely be all regarding Progressive Web Apps (PWAs). The term SEARCH ENGINE OPTIMIZATION also describes the making internet pages easier for internet research engine indexing software, known because "crawlers, " to find, check out, and index your internet site. I feel that technical SEARCH ENGINE OPTIMIZATION mistakes that affect crawl spending budget - and also pollute Search engines with non-SEO-friendly content such since social landing pages, WordPress mass media archives, offer pages and cloned e-commerce product pages - can have a far more detrimental effect upon sites moving forward. Effective SEO lets you enhance your web​site to exhibit up within search engines. We all will get into how for you to pick the best keywords regarding your business later in this specific SEO guide, but it best you to know how to be able to use them, as they usually are referenced throughout this section. Despite the fact that meta descriptions are not some sort of ranking factor for search machines, they do hold value regarding your website and are component of your SEO presence. Let us speak a bit as to exactly what SEO is before we enter into the SEO article writing suggestions for people who may become new or do not very understand it. SEO stands intended for Seo. This particular SEO model is called the "topic cluster, " and contemporary search engine algorithms rely upon them to connect users along with the information they're looking with regard to. Your own SEO strategy likely involves articles designed to be shared upon social media. Take this article with regard to example, if you search intended for reverse engineer Google, ” seo secrets, ” reverse engineering seo, ” this post is on the particular first page for every associated with those search terms. Social media marketing and SEO need to be working together, sharing content material or utilizing engagement metrics because data for future article advertising. Simply put, SEARCH ENGINE OPTIMIZATION is marketing through an knowing of how search algorithms function combined with a knowledge associated with what human users might research for. The results furthermore underscore the value of creating new content with your SEO online marketing strategy. If you Blog9T create new content centered on your priority keywords, a person have several advantages with the SEARCH ENGINE OPTIMIZATION marketing strategy. Both SEO and content material marketing converge in lots of places; these people do not work in remoteness. Free to go to SearchLeeds covers everything from technological SEO and analytics, to ADVERTISING, content marketing, paid media and even more. Following technical mobile SEO greatest practices (e. g., image optimisation, redirects, JavaScript and CSS) is definitely a necessary barrier to entrance in today's digital world. Getting SEO right can easily influence your business hugely while you start to build natural and organic traffic to your site which often will naturally grow without this need for any underhanded SEARCH ENGINE OPTIMIZATION tactics or even spending plenty of money on perfectly powerful but pricey solutions such since Pay Per Click or lavish ads. Searchmetrics is very pleased to have this partnership along with Elephate, a leading content plus SEO agency with years associated with invaluable experience. However, the particular webmasters can grasp search motor optimization SEO through websites. SEARCH ENGINE OPTIMIZATION offers incredible opportunity and gain access to (it's an inherently free marketing and advertising channel) to inbound traffic, yet it can be hard in order to know where to start plus what advice to follow. Video can become an important contributor to your own overall SEO and digital advertising strategy, but it's important in order to be superior on how video clip is going to help a person achieve your marketing and SEARCH ENGINE OPTIMIZATION goals. If you have got ever been into black-hat SEARCH ENGINE OPTIMIZATION, spam, and un-natural links, Search engines will never forgive you plus you may be penalized by google at any time. As mentioned earlier, SEO firms are usually the most certified in working with various verticals of online marketing, mainly credited to the nature of their own work. Monitoring: Often overlooked, but one associated with the most important areas associated with successful SEO, this section strolls through how you can monitor your success and tie your own efforts back to real visitors and business, which gives a person the chance to future modify and optimize your programs. Let's confirm our knowing of SEO basics with the one question quiz about the particular factors in search rankings: web pages, links and keyphrases. When it comes in order to Google SEO, the rel=canonical hyperlink element has become VERY IMPORTANT over the many years and NEVER MORE SO. To place the particular focus on the website customer, it has been suggested that will acronym SEO should are a symbol of research experience optimization. It's important to remember in order to share content from your internet site or blog socially to provide it an SEO boost as well. Some Webmasters will pay out thousands of dollars to a few so-called professional SEO expert in order to get their Websites on best in the rankings. It is constantly preferable to ask questions upon their SEO procedures and find out whether they have knowledge associated with keyword density or if they will have information about the most recent keyword research strategies and equipment. This combined expertise makes all of us uniquely qualified to present a good ethics-based, search engine-friendly SEO guide to teach you guidelines that will reflect the latest developments looking. They include important subjects for example search motor success factors and how SEARCH ENGINE OPTIMIZATION relates to social media advertising. In order in order to make web pages appear in high positions in the search outcomes, SEO tries to shape the website according to Google's criteria. The major problem of SEO is the truth that there are billions associated with pages in the internet research engine indexes and your place in the SERPS is reliant on a constantly changing criteria which is not published. Something which usually was troubling about 2017, plus as we head into 2018, could be the new wave of agencies merely bolting on SEO since a service without any actual appreciation of structuring site architectures and content for both people and search engine understanding. A big part of SEO is within creating content which is focused towards the keywords that lookup engines users are searching intended for. Building links could be the big part of your work as an SEO because this plays such a big component in the algorithms used simply by search engines to look intended for the order of their outcomes. Search engines like google through the King Google to supplementary ones like Bing and Google rank the websites on the particular basis of its SEO. It's since creating content and ranking this in Google is what SEOs do! SEO solutions look at their links, through where their links are arriving, and what keywords they possess chose to optimize for their sites. Hobo UK SEARCH ENGINE OPTIMIZATION - A Beginner's Guide (2018) is really a free pdf file ebook you can DOWNLOAD TOTALLY FREE from here (2mb) that will contains my notes about generating increased organic traffic to the site within Google's guidelines. My conjecture is that the biggest SEARCH ENGINE OPTIMIZATION trend in 2019 is heading to be Amazon search. TYPES OF SEO Presently there are two major types associated with seo, white hat search motor optimization (the ‘good' kind), plus black hat (the 'not therefore good' kind). Google's always tweaking its research algorithms, so there's no assurance that SEO practices that worked well in the past will maintain working in the future. SEO & Content Marketing Software for eCommerce Business, Agencies and Enterprises. Calib Backe, SEO Manager for Walnut Holistics, writes that mobile plus voice are going to keep on their domination of importance since we rely on desktop much less and less. If much associated with your competitors has hired SEARCH ENGINE OPTIMIZATION firms to 10-20 keywords within a moderately competitive industry, after that you will have to pay out a small more. The Google Lookup Console could be the most essential SEO tool on the globe. No BS. In case you're done with the exhausted cliches told over and above again at SEO Conferences, after that you're prepared to experience UnGagged - an UnConventional SEO in addition to Digital Marketing conference that offers real-world results. SEO is a good acronym for the phrase "search engine optimization. " Search motor optimization is focused on doing specific items to your website to operate a vehicle even more traffic to it so that will you can increase online product sales - and traffic. By 2019, the method we search might not alter completely, but these new technology will definitely change the way we all build links, engage users, plus generate leads through content marketing and advertising. Site Champion® increases site visitors by helping shoppers find your own products in search engines by means of increased keyword rankings using SEARCH ENGINE OPTIMIZATION automation. While link quantity is nevertheless important, content creators and SEARCH ENGINE OPTIMIZATION professionals are realizing that hyperlink quality is now more essential than link quantity, and because such, creating shareable content could be the initial step to earning valuable hyperlinks and improving your off-page SEARCH ENGINE OPTIMIZATION. Register and raise the free donation for SEO Greater london every time you shop on the web. Local SEO - Optimize that localized content on your site to properly leverage local indicators, online reviews and business goods. Learn more about content material optimization for SEO here. Along with paid-search it offers a very focused audience, visitors referred by SEARCH ENGINE OPTIMIZATION will only visit your web site if they are seeking particular home elevators your products or even related content. From keyword padding to link buying, the SEARCH ENGINE OPTIMIZATION landscape has seen numerous black-hat tricks — and Google usually catches on. Chris Gregory, founder plus managing partner at Jacksonville dependent firm, DAGMAR Marketing, predicts that will AI and machine learning might have a big impact upon SEO in 2019 and SEOs who aren't technical will end up being left in the dust. Some SEO specialists also advise that anchor textual content should be varied as several pages linking to one web page using the same anchor textual content may look suspicious to find motors. SEO trickery such while keyword ‘stuffing' in irrelevant articles simply won't cut it within the current day, with Google's algorithm taking over 200 aspects to ensure that it's ranks provide results with valid and even authoritative sites, it is around on impossible to perform anything some other than work with the look for engines to make sure top rated quality SEO results. From a SEARCH ENGINE OPTIMIZATION perspective, the principal keyword need to be at the beginning adopted by the other relevant key phrases.
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cryptonewsupdates · 7 years ago
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Sabre explains blockchain - somebody has to
In its 2018 Emerging Tech in Travel report, Sabre unravels the mysteries of blockchain and puts together the bits that not only explain how it works and what it means for society, but also whether and how it may be relevant to travel.
The whole report is worth reading, consider this only the crib notes to it.
Blockchain in brief
Sabre explains blockchain in a nutshell:
“At its core, a blockchain is a concept for a particular kind of database. Going back a step further, a database is just a means for storing a collection of digital information, usually in a way it can be easily be updated and searched. Information within a database can be any kind of value—birthdates, property records, biometric information, taxes, healthcare records, etc.—anything.
“There are many different ways to set up a database, each optimized for different use cases. Some databases are set up for search efficiency, some for extreme data privacy, some for redundancy, and on and on. Functionally, a database is a kind of tool, and not every tool is right for every job.
A blockchain is a new kind of database—effectively a whole new kind of tool to put in the toolbox of information storage solutions. In a world that previously held just hammers and screwdrivers, a blockchain is a wrench. It has functionality that no other database tool can offer, making new kinds of jobs possible.”
“Just because blockchain is a new and buzzworthy technology doesn’t mean its utility is universal. For certain kinds of information storage, blockchain may be superior to traditional databases, but in many cases, blockchain may not be the best tool for the job.”
Cryptocurrency
Blockchain is not cryptocurrency. It enables cryptocurrency transactions. But the rise and fall and rise and fall of cryptocurrencies, like Bitcoin, Ripple and others, has been a big headline grabber in 2018. This new currency is still confounding many and attracting scrutiny from regulators.
Here are some highlights from Sabre on the state of cryptocurrency (with a caveat from Sabre that they are only highlights and not a complete picture of this changing landscape):
Most—but not all—countries will require registration to use cryptocurrencies (no anonymity allowed).
Cryptocurrency exchanges will become increasingly regulated and will likely require insurance and backing of funds held by investors, becoming more similar to traditional banks.
Most countries will forbid using credit cards to purchase cryptocurrencies as a way of protecting consumers who might go into severe debt if cryptocurrencies crashed in value.
Most countries will tax cryptocurrency gains in ways similar to other investments.
Virtually all countries will allow participation in blockchain networks and the resultant cryptocurrency mining assets that may accrue (even if those assets can’t be spent for now).
Scarcity is good
In an effort to explain why blockchain matters and avoid the hype and buzziness surrounding it, Sabre picks on the concept of scarcity versus ubiquity of data. While most data management systems offer no valuation on the data stored in various fields—until it all becomes a muddy tangle of increasingly dense information—blockchain helps select the relevance of data and marks the datapoint that have the greatest credibility, distributing these reliable data points to fill and strengthen gaps and weak points in the chain of information. It identifies a single source of truth, and disperses that.
“Over the last several decades, we’ve increasingly come to think of digital information as cheap and infinitely replicable. Once something is digitized into 1s and 0s the cost to copy it has come close to zero: documents, songs, images. It costs a user nothing to send an email or to CC: an email to a hundred people. If a million people want a copy of the same song or image, the asset never runs out. This replicability places digital objects in contrast to physical objects, as each physical object takes up space and has a cost.
“The most exciting feature of blockchain is the true scarcity it brings to the digital world. Values stored on a blockchain cannot be copied, they can only be transferred from one owner to another. A value on the blockchain can be any asset that can be represented digitally: a monetary unit, a deed, a vote, an image, an airline ticket, a hotel room, a biometric identity, etc.”
Building trust
Along with scarcity, blockchain offers shared oversight and permanence of data transactions, which supports the creditability of the information distributed between systems. Some key excerpts from the Sabre report explain why this matters:
“The fact that anyone can see the full record of transactions helps provide oversight and transparency around data use. Even in private applications of blockchain, where participation is limited, the fact that a group of peers have full access to the data means fraud is reduced. The shared oversight provided by blockchain is usually referred to as a distributed ledger or distributed database. Regardless of the term, it means many different parties in difference places have copies of the entire blockchain record.
“Anytime a value is transferred, there is a permanent record made of the transaction. It is very difficult to undo a transaction.
“In tech parlance, the permanence of blockchain is referred to as “immutability.” Immutability simply means that a transaction cannot be reversed, an edit cannot happen unless it is recorded officially in the blockchain. Blockchain achieves this immutability by using previous blocks as the mathematical basis for creating each successive block—a process called hashing.”
The scarcity, oversight and permanence of record make blockchain useful for sensitive travel transactions of information which could benefit from a reliably encrypted form of information exchange. It’s trust. That’s why we’re all talking about it.
“Biometric identity is one of the most powerful proposed use cases for blockchain. Using a blockchain to store encrypted records of a person’s various biometric identifiers—their voice, fingerprints, hand geometry, iris pattern, facial model, gait, etc. Having an unforgeable, permanent source for matching biometric data would be incredibly powerful. It could eliminate the need for passports, driver’s licenses and other forms of identification, finally giving rise to true trusted presence—that someone is who they say they are and can prove it.”
Pants on fire
It’s exciting stuff, but as SITA also determined following its trial of blockchain exchange for flight data (another useful application in travel) there are risks involved which still need to be addressed. For one, manipulation of the base data feeding the chain—not entirely impossible—could lead to the dispersal of fraudulent information. If a trusted server which supplies information is compromised, then the single source of truth could quickly become the genesis of a lie.
There are other risks, as Sabre points out:
“A comprehensive biometric record would need to be completely secure—completely trusted—to gain broad adoption. The liability issues around protecting that much personal data are significant, and gaining consumer trust to opt-in to a central source for biometric data could be challenging because of fears over privacy.”
And here’s one to pin to the corkboard:
“Blockchains don’t eliminate the need for trust. Instead, they shift where the trust is placed and how it’s distributed.”
The benefits of the possible applications for blockchain make studying ways to minimize the risks worthwhile. The key point is that blockchain is not something to be adopted blindly, and requires a firm strategy for implementation. Also, enlist expert help when doing so.
“Sabre Labs is one of many groups at Sabre experimenting with and considering the broader impacts blockchain may have on every aspect of the travel ecosystem. Today’s keyword is ‘experiment.’ The functionality supported by platforms like Sabre’s Global Distribution System (GDS) is essential to global travel; its efficacy, reliability and security are the result of decades of work and development. Looking at ways to augment GDS content with blockchain solutions is an area of current exploration.
“Blockchain has the potential to change existing business models, but it’s too early to say how much maturity and exploration is necessary in the blockchain ecosystem to assure an effective, reliable and—most importantly—secure system for sensitive information.”
Let’s face it, Blockchain is complicated. It’s a big concept to wrap your head around. It can support new and more secure transactions. It can lead to a massive strain on the world’s electrical grid as too many people speculate in a new form of money. It can ensure a single source of truth on data. It can be manipulated into a mass dissemination of lies. It’s a technology to watch. It will change the future, but we should not trust the future blindly or rush into it.
Related reading:
SITA partners with airlines and airports to explore blockchain
Amadeus offers its take on blockchain
The what, why and how of blockchain in travel
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