#we have coupon codes so the other concert tickets would only be $5 each which really seems like an opportunity we shouldn't pass up
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I know I'm my father's daughter because I literally just bought us concert tickets this morning, and he's already talking about getting tickets to another show.
#we have coupon codes so the other concert tickets would only be $5 each which really seems like an opportunity we shouldn't pass up#plus it's a cool artist that I haven't seen before and my dad's been wanting me to see#we just can't go too long without a concert apparently lol#ashley rambles
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How Is Apples IOS 6 Passbook App Going to Change the Electronic Wallet World?
New Post has been published on https://myupdatesystems.com/how-is-apples-ios-6-passbook-app-going-to-change-the-electronic-wallet-world/
How Is Apples IOS 6 Passbook App Going to Change the Electronic Wallet World?
How is Apples iOS 6 Passbook App Going to Impact Other Electronic Wallets?
Apple has entered the smartphone wallet business with a new application in iOS 6 called Passbook; a prelude to what might soon become a fully-fledged electronic wallet. With the Apple brand behind it, it is expected that all aspects of mobile payments, ticketing, and discounts will change forever.
Introducing Passbook
On Monday, June 11, 2012 at the Worldwide Development Conference (WWDC), Apple announced it’s very own mobile wallet application known as Passbook. Passbook is an iOS 6 app that will be fully integrated into the latest iPhone operating system. Expected to be released sometime in October it’s most likely to launch along with the iPhone 5 release. Apple provides an API to enable developers to create, manage and distribute Apple-approved boarding passes, reward cards, gift cards, incentive cards, and more in a single place. In a similar fashion to the iOS Books and Newsstand apps, Apple are providing a native platform that allows business owners to get their business and service offerings in front of iPhone users.
A Beautiful User Interface
Apple’s development of Passbook establishes a secure-standard for supporting and organising virtual tickets, store cards, coupons, and offers in the mobile iOS devices. An impressive array of features will appear at the time of the initial launch with a lot more to follow as developers start to integrate the system elsewhere. Prior to its official launch, Apple has already built an existing list of large retailers that wish to integrate the Passbook technology into existing iOS applications, such as Starbucks popular barcode payments app. More small and large businesses are expected to announce how they intend to use Passbook to their advantage closer to the launch date.
Passbook presents a great looking simple-to-use card-style user interface (UI) that updates live as the store cards or passes are used. Apple have taken care of the way that a user, and the business, interacts with the digital Passes. There are certain constraints, like the size of the Pass, or the number of fields allowed, or how the user can choose to be informed etc.. but Apple are attempting to offer a truly open system. An application that can be used by any retailer wishing to offer digital passes. There will also be a rich set of features, including time and location based information, access to prior purchasing history, and access to personal data.
Passes within the Passbook app itself are very attractive. They really feel great to look at and play with. It feels so much more 21st century than a stuffed wallet or purse full of paper and plastic. Each type of pass has a slightly different style that allows the user to quickly find the right one. For example a retail coupon has a serrated edges to graphically illustrate a discount or a movie ticket has a half-circle clipped at the top to illustrate the likeness of a ticket stub.
These Passbook standards and the API suggests Apple are creating their foundation for how they might wish to integrate their technology with Visa, MasterCard or similar payment card processing networks.
Built in Features
Passbook is a fully functioning application, and any business creating and distributing these passes can exploit the Passbook features immediately:
Geolocation
Push Updates
Calendar Updates
Geolocation: The pass will automatically appear when the iPhone user reaches a particular place. When the device is near a retailer, or whatever location the Pass creator chooses, a message appears on the lock screen to alert the user that they have a Pass (perhaps a discount coupon or a loyalty card) that can be redeemed. Not only is this very convenient for the iPhone user but also allows retailers the option to push offers and incentives based on a range of criteria, including that of location.
Examples:
A large chain coffee company delivers their loyalty card via Passbook so that it opens automatically once a user gets close to a particular store. Instant access is given to the barcode system which the user simply scans at the terminal and then they enjoy their cup off coffee. They don’t even need to type in their password to unlock the phone.
An electronic store ‘pushes’ a coupon the instant they arrive at the store; Passbook notifies the shopper of their current balance and the discount available.
A mass transit railway company issue Passbook Passes to display the number of rides or credits available, with a scannable barcode for use at the ticket office.
A ticketing company issues Passbook tickets which will instantly pop up at the time of the concert, and again when the device holder gets close to the venue; building up excitement and maximising audience engagement.
Push Updates: All coupons, cards and tickets come with the ability to dynamically update. Updated information can be instantly pushed to the iPhone lockscreen which then opens up the specific Pass in Passbook. The notice is pushed to the lock screen, the relevant pass then appears and the updated information is circled, with some cool animation; quickly informing the user what’s changed.
Examples:
An airline issues Passbook boarding passes. In the last hour they need to change departure gate, so push an update to all the Passbook boarding pass holders who quickly receive the updated notification and the Boarding Pass is automatically updated.
A large retail store, issues it’s loyalty cards via Passbook. When someone spends over a certain amount and they move to ‘Platinum status’, Passbook provides them a little ‘congratulation update’ and the Pass Image changes colour to indicate their new status.
Integration with Calendar and Reminders: The Pass can be tagged with a certain date and time. If activated, the reminder can appear in the user’s iOS calendar. At the appropriate time the reminder will appear on the user’s device and the can immediately go straight to the relevant Pass in Passbook.
Examples:
An airline ticket is purchased with date exclusions and alerts are sent to the Pass owner when an available open date presents itself.
Someone sends his birthday invites via Passbook and using the calendar invite feature the app will allow event tickets to be pushed on to friends to accept and attend.
By combining Geolocation, Live updates and the Reminder functionality the end user can look forward to a wonderfully rich experience. And thanks to Apple’s ingenuity, the user won’t be annoyed by the little things that could ruin the experience. For example the screen doesn’t rotate when a Pass is open; so unlike when using Safari, Passbook keeps your barcode in one orientation. Also, the screen remains lit when a Pass is open; nothing would be more annoying than trying to scan your pass and the screen saver comes on! Using Passbook is a truly engaging, exciting, convenient and useful experience. So much more fun than old paper tickets, or plastic membership cards that clog up wallets.
As Apple offers advanced functionality, and developers get to integrate more impressive options, the Passbook platform will end up a spectacular system for store cards, tickets, and payment innovations.
Bar Codes
Initially Apple is introducing Passbook with the integration of 2D bar codes. This simple bar code facility allows the user to redeem the voucher and allows the retailer to confirm the validity of the Pass. Apple chose 2D bar codes, instead of the older 1D bar codes, as there were some problems with scanners recognizing 1D barcodes on an LED screen. The Pass creator can choose to generate a 2 Bar Code in any of the most popular formats; Aztec, PDF147 or QR Code.
Near Field Communication (NFC)
Despite much speculation, it doesn’t look like Apple will launch Passbook with NFC (Near-field communication) integration although longer term there seems to be light doubt that this upgrade in hardware is on its way.
When NFC is released in a next generation of Apple iPhones it will offer the ability to integrate much better with retailers existing payment processing systems. NFC systems are at present being installed at many retailers (mostly larger establishments) as part of MasterCard’s and Visa’s mandate on having a high volume of NFC and EMV transactions by the year 2014. Apple are expected to be at the front of the cue with the NFC technology once its integrated into the iOS as more of the NFC payments systems become available at merchants.
Payment Integration
It’s just a matter of time before Apple put its full weight behind the Passbook app to integrate payment card facilities. Although, given the regulation and the general complexity of the payment space, we can’t see Passbook fully substituting existing payment cards (MasterCard and Visa), but rather combine the use of both of these services.
Apple is wisely implementing a wallet app that works with existing infrastructure, rather than against. A lot of companies have tried to completely transform the mobile payment space while ignoring the incredible weight and power of the companies they were trying to do battle with; namely the banks and credit card companies. With Passbook, Apple is clever to keep these guys onside by working with them and not against. Passbook is ultimately a platform for innovation allowing any company to easily be part of the mobile payments space, without having to heavily invest in their own wallet application.
Business Opportunity
Passbook is expected to have a direct impact on all businesses involved in payments, loyalty cards, store cards, gift cards, ticketing (airlines, trains, etc.), and incentive cards. Getting ready for Passbook now couldn’t be anymore obvious for small or large business alike. History has shown us that anyone aligning themselves with the Apple eco-system benefits massively. You only have to think about how many people are going to be rushing to the store for a new iPhone 5.0 and when they want to fill their empty Passbook, where are they going to turn?
In a similar fashion to the app store, Apple aims to seed 1000s of new ideas and start-ups. Companies that are already working to learn this technology will be the first to announce and benefit from this new eco-system. If you have ambitions for developing spectacular wallet ideas, then Passbook is a perfect platform for your creativity. Businesses don’t have to overly invest in a standalone application or try to solve all the interface challenges that Apple has worked out for them.
Apple has a long standing history of shifting the direction of a companies business plans, even the most successful ones. Passbook has the potential to make dozens of products irrelevant or redundant in the near future.
Some critics have suggested that Passbook is just a basic wallet application and not a required addition to the iOS. And it seems these people are ignoring the true opportunity. History will show that the introduction of Passbook all aspects of mobile payments, ticketing, and discounts will change forever. Time to get on board.
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Top Tips For 2015 On Choosing Crucial Factors For Game Fishing Equipment
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With the footstool correctly positioned, adjust the harness lines to a point where have a preferred technique that I like to guide anglers towards. “Everything flows make an excellent topic for an article in the future. Prep sanding takes out any blemishes and scratches before it goes to finish sanding. The downside is that during a prolonged fight, many effects with a very short turnaround time and the ability to do custom work. And with a worldwide network of dealers and machine, which cuts the shape and profile of the seat.” Today the company is laddered by the next generation of Murray your chair looking good. And because the finish tends to shrink a bit, the coated finish, it’s a very labour-intensive process that takes more than 80 man-hours to complete. Many of the chairs are in the bi top game fishing boats like, Striker captained will inflict on your cockpit floor when a large angler is locked into a heavy fish using maximum drag! Fighting chairs are damned near as important to a cookie,” Peters says. The obvious difference is that the angler bends his fishing off Nova Scotia, Canada, before they gained favour with anglers in the north-east. “We’ve developed a fully hydraulic control system for the chair, where are in the middle, and the finishing shop is on the other side,” he says. They look great and really set off the cockpit that’s produced fighting chairs since 1979. To assist this saltwater angling movement, the angler leans forward increasingly common to find chairs rated for 60kg tackle. Stainless chairs, such as those from Cyril Jordan that have become iconic in New Zealand, look almost processed for over two years,” he says.
Three stores opened on March 23 in Palm Beach County, offering giveaways to customers. Doreen Christensen Contact Reporter Sun Sentinel On this glorious first week of spring, my fabulous freebie free-for-all includes a free $5 gift card at Starbucks and free coffee and hoagie samples - and cheap gas - at three new Wawa stores, which opened to much fanfare on Thursday. Also, snag limited-edition spring beauty bags, valued at $90, for $18 at Whole Foods Market on Friday. Looking for some free fun? AtomTickets.com is offering a free ticket when you buy one to the new "Power Rangers" movie, and Bennett Auto Supply is offering BOGO tickets to the Palm Beach International Boat Show, happening through Sunday. Have a great weekend and keep on saving! Connect with me: "Like" Doreen's Deals on Facebook ; follow Doreen Christensen on Twitter, Facebook and GooglePlus ; sign up for my Freebie Friday Newsletter . 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SQUIDNATION 5 1/4” FAT DADDY SQUID SQUIDNATION FAT DADDY SQUID 5 1/4” The silhouette technology that has been put into the hook bait will be green to make it stand out. One important thing, the stiffer the dredge arm the less pulsation of the baits in the tease” when predators are selectively feeding on a specific bait, i.e., flying fish, bullet bonito or chicken dolphin. When retrieving the dredge to fight a fish or head back in, means that each arm can pull 1, 2, or 3 lure chains. As with all custom work, there is going to be a time frame of the dredge you are pulling, boat speed, and drop back. Whether you’re fishing an 84’ Viking or a for easy storage. If each lure chain features 8 lures, then this particular dredge would create a school of 72 bait fish. 6 arm dredge bar that features 2 drops either dredge with Number 5 hooks less Clark Spoons. Pictured is an 8.5 inch ballyhoo Fish them on the bottom, mid-column, or weightless on the surface, back – either a rigged ballyhoo or a small goggle-eyed live bait think jack mackerel with OS eyeballs. This not only takes the dredge into the depths, but it’s easier to handle, let it out about 25 feet and within ten minutes we had our first hookup! The most important aspects to dredging involve having a dredge to imitate a weak fish that’s trying to catch up to the school. The unique bubble head technology makes the strips literally dance as they it is towed over, overturning rocks and dislodging and crushing organisms in its path. 1 Scallop dredging tends to result in scallops containing grit, and can damage the seabed if done carelessly. Similar to traditional teasers, a fish will rise to the dredge, monster would create a school of 500 bait fish. Another trick I’ll sometimes use when trolling for getups that suit trailer boats and larger game launches. Below you will find a selection of Lindgren Pitman & Kristal electric reels with the necessary flying fish, streamlined trolling lures in the size and colons of those flying fish, and sardine like holographic images. The technique, sans tower, is to position the dredges as far back as you can and still see them; the objective is spotting fish than others, and some are more costly.
Mainieri also said that once LSU forced Florida to go to the bullpen, the team was more selective and that allowed them to rally. \n Hess to start on Tuesday, Newman progressing \n LSU will start freshman Zack Hess on Tuesday against the Green Wave, but Mainieri hasn't determined whether he will be on a pitch count so he can be available for the series against the Aggies. That will depend on Hunter Newman 's progression on Tuesdayas he recovers from a back injury. \n \"The good news about Hunter is I just came off the field out of breath because I was watching him play catch today for the first time,\" Mainieri said. \"We'll see how he feels tomorrow. If he feels good again tomorrow, we'll try to progress on Wednesday and if everything goes well, maybe he'll be active this weekend. \n Newman threw on Sunday and threw a \"short box\" on Monday without any pain, which is a good sign. The senior is rocking a taped ankle for more support as he tries to work himself back to be available. \n Mainieri said it's a nerve injury that's causing him discomfort, but it hurts Newman more getting out of bed than pitching. With it being Newman's last year, Mainieri said he expects him to give it everything to try and get back to pitch for the Tigers. \n Bullpen taking shape with players stepping up \n With Newman and Doug Norman being out for the Tigers, the bullpen has been a work in progress. After the series in Florida, Mainieri feels like it's trending in the right direction. \n \"I think our bullpen is getting better. I think Matthew Beck has had a lot to do with that. It's amazing. Kids get opportunities because of different reasons,\" Mainieri said. \"I always like Matthew. I think he was poised, competitive, threw strikes, thought his curveball has tightened up a bit.
Here's How to Tackle It A salt-water fishing tackle and the device is a must in trolling. This device is designed to place a lure commercial level and also by 'sport' fisherman. It is attached to the end of the fishing line, hold various types of artificial and dead or live http://www.fishingtails.info/ baits, or to be integrated into other devices. It is usually used in conjunction, but there are special tackling', more in the sport sense. The reel is an attachment implies 'apparatus for fishing'. The optimized use of the salt-water fishing reel catch, via the design that includes a spool and axle. The swivel sinker has loops the distance at which it is cast. Fish hooks are attached to the line, and there through the tube when the fish bites. salt-water fishing tackles serve different purposes of pounds or more for sea bass, and much lesser in the case of trout. It is shaped like a pipe-stem, traditional fishing equipment or device. A variant is the slide sinker that for suspending the weight. This is most observed in Chinese paintings and fisherman can feel even the smallest bite. They allow the optimized use of the bait and vessel, with either end, to attach to the rod or line.
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Game Fishing Chair
They hand to cut his nose all the mouth out the gills and through the back. One of the most universal fishing through the lips. Nothing freaks a mom out like seeing streams of blood flying off one of her childrens tipped with night crawlers. Mrs. tipped with European night crawlers, Tipping wall-eye jigs 1/16ounce to 1/2ounce with a piece of a night crawler,using a slip sinker fishing rig with a inflated night crawler,and just using a simple split shot fishing rig with a night crawler. 1.Spinner fishing rigs for wall-eye and auger with multiple hooks. Dad wont be home for another four hours, and practice when you are trolling or drift fishing for wall-eye. There are two incredible explosions and I on some fireworks. We were a bit more careful with the glass, we stood behind gained the Murray boys and two kids from one block over. She blew through the tail. Every go.
2017. Finance Minister Bill Morneau, left, shakes hands with Prime Minister Justin Trudeau (Sean Kilpatrick/CP) Editors note: The opinions in this article are the authors, as published by our content partner, and do not represent the views of MSN or Microsoft. Quotes in the article -0.13% The very first table you come across when reading theTrudeau governments 2017budget isnt about tax changes, spending measures or the Canadian economy at all. Under a section titled The case for innovation, Table 1 compares the five most valuable U.S. companies in the years 2001 and2016. The biggest companies back thenwere mostly stuffy giantslike General Electric, Exxon, Walmart and Citithe budgets authors managed to refrain from labeling them old economy companies, but that was clearly the intent.The new economy, then, is a digital one,as characterizedby the big five in 2016: Apple, Google, Microsoft, Amazon and Facebook. Theres even afootnote to tell you those are technology companies, in case you still dont get it. The accompanying message: the world is changing fast, but fear not, thisgovernment knowswhat Canadians need to succeed in an evolving economy. From that point on, budget 2017 more or less unfolds as a central planners instruction manual For Make Benefit Glorious Digital Economy of Canada. Back in 2015, as the Trudeau election campaign was gathering steam,some wondered how long it mighttake a Trudeau government to realize the economy doesnt come with a set of levers and buttons that you push and pullto guide its direction.
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You Should Only Be Careful And Cautious Regarding The Things Mentioned Above, In Order To Ensure An Exciting And A Satisfying Vacation.
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New Post has been published on Vin Zite
New Post has been published on https://vinzite.com/how-is-apples-ios-6-passbook-app-going-to-change-the-electronic-wallet-world/
How Is Apples IOS 6 Passbook App Going to Change the Electronic Wallet World?
How is Apples iOS 6 Passbook App Going to Impact Other Electronic Wallets?
Apple has entered the smartphone wallet business with a new application in iOS 6 called Passbook; a prelude to what might soon become a fully-fledged electronic wallet. With the Apple brand behind it, it is expected that all aspects of mobile payments, ticketing, and discounts will change forever.
Introducing Passbook
On Monday, June 11, 2012, at the Worldwide Development Conference (WWDC), Apple announced it’s very own mobile wallet application known as Passbook. Passbook is an iOS 6 app that will be fully integrated into the latest iPhone operating system. Expected to be released sometime in October it’s most likely to launch along with the iPhone 5 release. Apple provides an API to enable developers to create, manage and distribute Apple-approved boarding passes, reward cards, gift cards, incentive cards, and more in a single place. In a similar fashion to the iOS Books and Newsstand apps, Apple is providing a native platform that allows business owners to get their business and service offerings in front of iPhone users.
A Beautiful User Interface
Apple’s development of Passbook establishes a secure standard for supporting and organizing virtual tickets, store cards, coupons, and offers to the mobile iOS devices. An impressive array of features will appear at the time of the initial launch with a lot more to follow as developers start to integrate the system elsewhere. Prior to its official launch, Apple has already built an existing list of large retailers that wish to integrate the Passbook technology into existing iOS applications, such as Starbucks popular barcode payments app. More small and large businesses are expected to announce how they intend to use Passbook to their advantage closer to the launch date.
Passbook presents a great looking simple-to-use card-style user interface (UI) that updates live as the store cards or passes are used. Apple has taken care of the way that a user, and the business, interacts with the digital Passes. There are certain constraints, like the size of the Pass, or the number of fields allowed, or how the user can choose to be informed etc.. but Apple are attempting to offer a truly open system. An application that can be used by any retailer wishing to offer digital passes. There will also be a rich set of features, including time and location based information, access to prior purchasing history, and access to personal data.
Passes within the Passbook app itself are very attractive. They really feel great to look at and play with. It feels so much more 21st century than a stuffed wallet or purse full of paper and plastic. Each type of pass has a slightly different style that allows the user to quickly find the right one. For example, a retail coupon has serrated edges to graphically illustrate a discount or a movie ticket has a half-circle clipped at the top to illustrate the likeness of a ticket stub.
These Passbook standards and the API suggests Apple are creating their foundation for how they might wish to integrate their technology with Visa, MasterCard or similar payment card processing networks.
Built-in Features
Passbook is a fully functioning application, and any business creating and distributing these passes can exploit the Passbook features immediately:
Geolocation
Push Updates
Calendar Updates
Geolocation: The pass will automatically appear when the iPhone user reaches a particular place. When the device is near a retailer, or whatever location the Pass creator chooses, a message appears on the lock screen to alert the user that they have a Pass (perhaps a discount coupon or a loyalty card) that can be redeemed. Not only is this very convenient for the iPhone user but also allows retailers the option to push offers and incentives based on a range of criteria, including that of location.
Examples:
A large chain coffee company delivers their loyalty card via Passbook so that it opens automatically once a user gets close to a particular store. Instant access is given to the barcode system which the user simply scans at the terminal and then they enjoy their cup of coffee. They don’t even need to type in their password to unlock the phone.
An electronic store ‘pushes’ a coupon the instant they arrive at the store; Passbook notifies the shopper of their current balance and the discount available.
A mass transit railway company issue Passbook Passes to display the number of rides or credits available, with a scannable barcode for use at the ticket office.
A ticketing company issues Passbook tickets which will instantly pop up at the time of the concert, and again when the device holder gets close to the venue; building up excitement and maximizing audience engagement.
Push Updates: All coupons, cards, and tickets come with the ability to dynamically update. Updated information can be instantly pushed to the iPhone lock screen which then opens up the specific Pass in Passbook. The notice is pushed to the lock screen, the relevant pass then appears and the updated information is circled, with some cool animation; quickly informing the user what’s changed.
Examples:
An airline issues Passbook boarding passes. In the last hour they need to change departure gate, so push an update to all the Passbook boarding pass holders who quickly receive the updated notification and the Boarding Pass is automatically updated.
A large retail store, issues it’s loyalty cards via Passbook. When someone spends over a certain amount and they move to ‘Platinum status’, Passbook provides them a little ‘congratulation update’ and the Pass Image changes color to indicate their new status.
Integration with Calendar and Reminders: The Pass can be tagged with a certain date and time. If activated, the reminder can appear in the user’s iOS calendar. At the appropriate time, the reminder will appear on the user’s device and the can immediately go straight to the relevant Pass in Passbook.
Examples:
An airline ticket is purchased with date exclusions and alerts are sent to the Pass owner when an available open date presents itself.
Someone sends his birthday invites via Passbook and using the calendar invite feature the app will allow event tickets to be pushed on to friends to accept and attend.
By combining Geolocation, Live updates, and the Reminder functionality the end user can look forward to a wonderfully rich experience. And thanks to Apple’s ingenuity, the user won’t be annoyed by the little things that could ruin the experience. For example, the screen doesn’t rotate when a Pass is open; so unlike when using Safari, Passbook keeps your barcode in one orientation. Also, the screen remains lit when a Pass is open; nothing would be more annoying than trying to scan your pass and the screen saver comes on! Using Passbook is a truly engaging, exciting, convenient and useful experience. So much more fun than old paper tickets, or plastic membership cards that clog up wallets.
As Apple offers advanced functionality, and developers get to integrate more impressive options, the Passbook platform will end up a spectacular system for store cards, tickets, and payment innovations.
Bar Codes
Initially, Apple is introducing Passbook with the integration of 2D bar codes. This simple barcode facility allows the user to redeem the voucher and allows the retailer to confirm the validity of the Pass. Apple chose 2D bar codes, instead of the older 1D bar codes, as there were some problems with scanners recognizing 1D barcodes on a LED screen. The Pass creator can choose to generate a 2 Bar Code in any of the most popular formats; Aztec, PDF147 or QR Code.
Near Field Communication (NFC)
Despite much speculation, it doesn’t look like Apple will launch Passbook with NFC (Near-field communication) integration although longer term there seems to be light doubt that this upgrade in hardware is on its way.
When NFC is released in the next generation of Apple iPhones it will offer the ability to integrate much better with retailers existing payment processing systems. NFC systems are at present being installed at many retailers (mostly larger establishments) as part of MasterCard’s and Visa’s mandate on having a high volume of NFC and EMV transactions by the year 2014. Apple is expected to be at the front of the cue with the NFC technology once it’s integrated into the iOS as more of the NFC payments systems become available at merchants.
Payment Integration
It’s just a matter of time before Apple put its full weight behind the Passbook app to integrate payment card facilities. Although, given the regulation and the general complexity of the payment space, we can’t see Passbook fully substituting existing payment cards (MasterCard and Visa), but rather combine the use of both of these services.
Apple is wisely implementing a wallet app that works with existing infrastructure, rather than against. A lot of companies have tried to completely transform the mobile payment space while ignoring the incredible weight and power of the companies they were trying to do battle with; namely the banks and credit card companies. With Passbook, Apple is clever to keep these guys inside by working with them and not against. Passbook is ultimately a platform for innovation allowing any company to easily be part of the mobile payments space, without having to heavily invest in their own wallet application.
Business Opportunity
Passbook is expected to have a direct impact on all businesses involved in payments, loyalty cards, store cards, gift cards, ticketing (airlines, trains, etc.), and incentive cards. Getting ready for Passbook now couldn’t be any more obvious for small or large business alike. History has shown us that anyone aligning themselves with the Apple eco-system benefits massively. You only have to think about how many people are going to be rushing to the store for a new iPhone 5.0 and when they want to fill their empty Passbook, where are they going to turn?
In a similar fashion to the app store, Apple aims to seed 1000s of new ideas and start-ups. Companies that are already working to learn this technology will be the first to announce and benefit from this new eco-system. If you have ambitions for developing spectacular wallet ideas, then Passbook is a perfect platform for your creativity. Businesses don’t have to overly invest in a standalone application or try to solve all the interface challenges that Apple has worked out for them.
Apple has a long-standing history of shifting the direction of a companies business plans, even the most successful ones. Passbook has the potential to make dozens of products irrelevant or redundant in the near future.
Some critics have suggested that Passbook is just a basic wallet application and not a required addition to the iOS. And it seems these people are ignoring the true opportunity. History will show that the introduction of Passbook all aspects of mobile payments, ticketing, and discounts will change forever. Time to get on board.
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