#we did a like. solicitation of opinion type deal. to see what customers would like to see from us service wise. a lot of it was nonsense
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man my tolerance for annoying people is just . Nonexistent huh
#crow.txt#like sorry ma'am i dontactually want to be having a 10 min convo about printers with you omg. i got laptops to look at!#glad ive told my boss i straight up cant do consultations to teach people to use their computer#bc i think i would develop blood pressure/heart problems bc it would piss me off so badly#like ill fix your shit no problem. if you dont know how to use it that aint my fuckin problem!#i simply. do not have the patience to teach an old person what an email client is. i would wnd up on the news. holy shit#we did a like. solicitation of opinion type deal. to see what customers would like to see from us service wise. a lot of it was nonsense#but people were fuckin. saying shit. asking How to use AI. ....IF YOU NEED COACHING IN THAT YOU ALREADY DONT NEED TO USE IT?#'how to use home automation devices' IF YOU DONT EVEN KNOW HOW TO SET IT UP OR USE IT..... WHY DO YOU WANT IT...?#IT BAFFLES ME WHEN PEOPLE WANT THINGS AND CANT BE ASSED TO UNDERSTAND HOW THEY WORK?#WHAT HAPPENS WHEN YOU NEED TO MOVE AND SET IT UP AGAIN?? OR RESET IT. ITS KINDA IDIOTPROOF FOR THAT REASON#YOU PEOPLEMAKE ME FUCKING INSANE HOW DO YOU DO ANYTHINGGGG 😭😭
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Toomics Cheats
Toomics Guide
Toomics guide turned into these days released. For now, in accordance to the apple app keep coverage, we're unable to assist any type of adult content material inside our app that is why you'll now not be capable of get right of entry to our adult webtoons at the app. We're sorry for the inconvenience. We do, however, have a extensive variety of webtoons you can select to read from our app. We inspire you to test them and we hope you revel in them as a lot as we do. Near. 254. posted through. U/sillynigerian. 1 year in the past. Archived. All of the 18 manhwas from Toomics. [ removed by reddit in response to a copyright notice. ] 1.6k feedback. Percentage. Save cover file. 94% upvoted. This thread is archived. New feedback can't be posted and votes can not be cast. Type via. 28 nov. 2019 - explora el tablero de serxius "Toomics" en pinterest. Ver más ideas sobre ilustraciones, dibujos y arte. Eilis, a smart scholar with a notable future, becomes buddies with the 2 new college students, jason and acton. [13] with the aid of 2015, it claimed over seven-hundred titles, however approximately half of them had been defunct. [10] numerous omics journals have names similar to existing guides. For instance, biomed important set up the magazine of biomedical technological know-how in 1994,[16] even as omics installed the magazine of biomedical technology omics hired round 2,000 human beings, about two thirds of whom are woman. [1] in 2016, the agency had revenue of $eleven.6 million and generated a earnings of about $1.2 million. [1] the government of india has waived taxes whilst granting sponsored land for the development of recent headquarters. In the end, why is it possible to look at 18+ content material with the netflix app? Hi there, fuzzymath10 and thanks to your evaluation. First, we would love to thank you to your hobby in Toomics! We're usually striving to offer a better service for our users and are continually taking outstanding consideration in each and each one among our users' hints and feedbacks! We're constantly in the works on enhancing our english Toomics app and our Toomics internet site every day with dreams of improving our customers' analyzing experiences. What phrases do people use when looking for an app? The right keywords can help an app to get found greater often, and increase downloads and revenue. App annie tracks thousands and thousands of keywords so that you can get more downloads on your app, and recognize what key phrases your competitors are using. Find out what users think of Toomics - limitless comics by means of analyzing the evaluations and checking the score. I need to refund my subscription for my one month premium skip, it simply commenced so are you able to please refund ok i remember the fact that the purchases give money to the illustrators but maximum of the comics were published months if now not a yr ago and that 12+ recommendations issue is just soliciting for parents to be p**sed off at you this app is good i love the comics which might be in here however when i visit the genres there is best boys love i don't see any girl's love so it makes me a little disillusioned that they do not have a good deal variety inside the app but it's still right i rad an awesome amount of comics right here however i assume i would give a 5 superstar in the event that they had greater variety in it and would add a woman's love genre this app is ideal i love the comics which are in right here however when i visit the genres there's handiest boys love i don't see any girl's love so it makes me a bit disenchanted that they do not have an awful lot variety in the app but it is still exact i rad an amazing quantity of comics here however i think i would deliver a five superstar in the event that they had extra variety in it and might upload a girl's love genreedit: thank you for the response 😁 the app loads simply quality but i can not appear to parent out how to scroll thru the episodes so if i'm doing some thing wrong please get back to me. When you have any novel which you do not locate in this app then you definately have the choice to request them so they may upload that novel for you. This utility has vip club also because a few fabric in this app paid. To study that cloth you need to pay some fixed costs. Simply you have to improve your membership to vip member to avail all capabilities of this app. In case you improve your membership to vip, you'll have ads fee comedian to read. Analyze person response in your experiments and app releases. Mixture comments about bugs and characteristic requests to adjust your roadmap. Consumer reviews affect conversion to installs and app rating. Featured and helpful opinions are the primary to be observed by users and in case of no response can affect download fee. That is why it's miles fantastically recommended to reply to them. Permit's discover how to grasp this unusual manner of communication along with your app customers and shape an excellent starting method. Therefore, you may enjoy the modern day and freshest collection with out disappearing. Remember to replace the new version often to experience the unique content material of Toomics. Toomics mod apk gives you a platform to study a ramification of novels — like, motion, romance, bl, drama, thriller, and plenty of greater. كل ما تبذلونه من القراءات المفضلة الواردة في مكان واحد لكل من المشجعين المتشددين والقراء الهزلي لأول مرة! حلقات جديدة يتم تحديثها أسبوعيًا لجميع المسلسلات حتى تتمكن من قراءة القصص المصورة المفضلة لديك كل يوم! Read action, horror, romance, college. [tokyo sharehouse] a portal website online for all of your share residence and visitor house desires focused inside the tokyo place. Toomics content are all covered via copyright law. Any unauthorized use, sharing or duplication can be punished with the aid of copyright legal guidelines. Https://Toomics.com/fr/webtoon/element/code/97958/ep/0/toon/4999/a/df330012920?pid=fr_gg_cid-df330012920_closean&subpid=loc_physical_ms9055716&channel=google we percentage most effective felony and secure suggestions and tricks. There's no surveys, no payments and no download. Overlook approximately rip-off, demanding gives or lockers. All is loose & smooth! No register! Use our website with no restrict and no payments. The letter alleged that omics used pix and names of personnel that both not worked at nih or did not offer permission, and asked omics not to use the name of its groups institutes or personnel for anything different than "true factual statements". [7] omics responded by modifying its website and providing emails and letters from the nih employees ostensibly agreeing to serve as editors of omics journals. Those employees later said that while they did agree to serve as editors, they did not provide permission for their names to be used in marketing materials; furthermore, they had not actually handled any manuscripts. Because i have provided all the information about this application in this article. This application is recently released and get famous in a short span of time. It has a positive rating of 3.2 stars out of 5 stars on google play store. Also, it is placed in the comic's category of google play store. This application is a lite weighted app. So don't worry about disk space. This app is developed by Toomics global for android users from all around the world to read their favorite material in one place without any charges. With this. If you have any queries or facing any issues while installing emulators or Toomics - read comics, webtoons, manga for free for windows, do let us know through comments. We will be glad to help you out! Toomics is a free comics application developed by Toomics global. The latest v1.20, which is packed with comics, Toomics, read, webtoons, manga, free features, is stable and working according to our tests. The app has 5.00 / 5 rating from 1 votes and 905 downloads from users on our site.
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best insurance moreno valley
best insurance moreno valley
best insurance moreno valley
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Q&A: Lost Your Anonymous Google Reviews? The Scoop on Removal and Moving Forward
Q&A: Lost Your Anonymous Google Reviews? The Scoop on Removal and Moving Forward
Posted by MiriamEllis
Did you recently notice a minor or major drop in your Google review count, and then realize that some of your actual reviews had gone missing, too? Read on to see if your experience of removal review was part of the action Google took in late May surrounding anonymous reviews.
Q: What happened?
A: As nearly as I can pinpoint it, Google began discounting reviews left by “A Google User” from total review counts around May 23, 2018. For a brief period, these anonymous reviews were still visible, but were then removed from display. I haven’t seen any official announcement about this, to date, and it remains unclear as to whether all reviews designated as being from “A Google User” have been removed, or whether some still remain. I haven’t been able to discover a single one since the update.
Q: How do I know if I was affected by this action?
A: If, prior to my estimated date, you had reviews that had been left by profiles marked “A Google User,” and these reviews are now gone, that’s the diagnostic of why your total review count has dropped.
Q: The reviews I’ve lost weren’t from “A Google User” profiles. What happened?
A: If you’ve lost reviews from non-anonymous profiles, it’s time to investigate other causes of removal. These could include:
Having paid for or incentivized reviews, either directly or via an unethical marketer
Reviews stemming from a review station/kiosk at your business
Getting too many reviews at once
URLs, prohibited language, or other objectionable content in the body of reviews
Reviewing yourself, or having employees (past or present) do so
Reviews were left on your same IP (as in the case of free on-site Wi-Fi)
The use of review strategies/software that prohibit negative reviews or selectively solicit positive reviews
Any other violation of Google’s review guidelines
A Google bug, in which case, check the GMB forum for reports of similar review loss, and wait a few days to see if your reviews return; if not, you can take the time to post about your issue in the GMB forum, but chances are not good that removed reviews will be reinstated
Q: Is anonymous review removal a bug or a test?
A: One month later, these reviews remain absent. This is not a bug, and seems unlikely to be a test.
Q: Could my missing anonymous reviews come back?
A: Never say “never” with Google. From their inception, Google review counts have been wonky, and have been afflicted by various bugs. There have been cases in which reviews have vanished and reappeared. But, in this case, I don’t believe these types of reviews will return. This is most likely an action on Google’s part with the intention of improving their review corpus, which is, unfortunately, plagued with spam.
Q: What were the origins of “A Google User” reviews?
A: Reviews designated by this language came from a variety of scenarios, but are chiefly fallout from Google’s rollout of Google+ and then its subsequent detachment from local. As Mike Blumenthal explains:
As recently as 2016, Google required users to log in as G+ users to leave a review. When they transitioned away from + they allowed users several choices as to whether to delete their reviews or to create a name. Many users did not make that transition. For the users that chose not to give their name and make that transition Google identified them as ” A Google User”…. also certain devices like the old Blackberry’s could leave a review but not a name. Also users left + and may have changed profiles at Google abandoning their old profiles. Needless to say there were many ways that these reviews became from “A Google User.”
Q: Is the removal of anonymous reviews a positive or negative thing? What’s Google trying to do here?
A: Whether this action has worked out well or poorly for you likely depends on the quality of the reviews you’ve lost. In some cases, the loss may have suddenly put you behind competitors, in terms of review count or rating. In others, the loss of anonymous negative reviews may have just resulted in your star rating improving — which would be great news!
As to Google’s intent with this action, my assumption is that it’s a step toward increasing transparency. Not their own transparency, but the accountability of the reviewing public. Google doesn’t really like to acknowledge it, but their review corpus is inundated with spam, some of it the product of global networks of bad actors who have made a business of leaving fake reviews. Personally, I welcome Google making any attempts to cope with this, but the removal of this specific type of anonymous review is definitely not an adequate solution to review spam when the livelihoods of real people are on the line.
Q: Does this Google update mean my business is now safe from anonymous reviews?
A: Unfortunately, no. While it does mean you’re unlikely to see reviews marked as being from “A Google User”, it does not in any way deter people from creating as many Google identities as they’d like to review your business. Consider:
Google’s review product has yet to reach a level of sophistication which could automatically flag reviews left by “Rocky Balboa” or “Whatever Whatever” as, perhaps, somewhat lacking in legitimacy.
Google’s product also doesn’t appear to suspect profiles created solely to leave one-time reviews, though this is a clear hallmark of many instances of spam
Google won’t remove text-less negative star ratings, despite owner requests
Google hasn’t been historically swayed to remove reviews on the basis of the owner claiming no records show that a negative reviewer was ever a customer
Q: Should Google’s removal of anonymous reviews alter my review strategy?
A: No, not really. I empathize with the business owners expressing frustration over the loss of reviews they were proud of and had worked hard to earn. I see actions like this as important signals to all local businesses to remember that you don’t own your Google reviews, you don’t own your Google My Business listing/Knowledge Panel. Google owns those assets, and manages them in any way they deem best for Google.
In the local SEO industry, we are increasingly seeing the transformation of businesses from the status of empowered “website owner” to the shakier “Google tenant,” with more and more consumer actions taking place within Google’s interface. The May removal of reviews should be one more nudge to your local brand to:
Be sure you have an ongoing, guideline-compliant Google review acquisition campaign in place so that reviews that become filtered out can be replaced with fresh reviews
Take an active approach to monitoring your GMB reviews so that you become aware of changes quickly. Software like Moz Local can help with this, especially if you own or market large, multi-location enterprises. Even when no action can be taken in response to a new Google policy, awareness is always a competitive advantage.
Diversify your presence on review platforms beyond Google
Collect reviews and testimonials directly from your customers to be placed on your own website; don’t forget the Schema markup while you’re at it
Diversify the ways in which you are cultivating positive consumer sentiment offline; word-of-mouth marketing, loyalty programs, and the development of real-world relationships with your customers is something you directly control
Keep collecting those email addresses and, following the laws of your country, cultivate non-Google-dependent lines of communication with your customers
Invest heavily in hiring and training practices that empower staff to offer the finest possible experience to customers at the time of service — this is the very best way to ensure you are building a strong reputation both on and offline
Q: So, what should Google do next about review spam?
A: A Google rep once famously stated,
“The wiki nature of Google Maps expands upon Google’s steadfast commitment to open community.”
I’d welcome your opinions as to how Google should deal with review spam, as I find this a very hard question to answer. It may well be a case of trying to lock the barn door after the horse has bolted, and Google’s wiki mentality applied to real-world businesses is one with which our industry has contended for years.
You see, the trouble with Google’s local product is that it was never opt-in. Whether you list your business or not, it can end up in Google’s local business index, and that means you are open to reviews (positive, negative, and fallacious) on the most visible possible platform, like it or not. As I’m not seeing a way to walk this back, review spam should be Google’s problem to fix, and they are obliged to fix it if:
They are committed to their own earnings, based on the trust the public feels in their review corpus
They are committed to user experience, implementing necessary technology and human intervention to protect consumers from fake reviews
They want to stop treating the very businesses on whom their whole product is structured as unimportant in the scheme of things; companies going out of business due to review spam attacks really shouldn’t be viewed as acceptable collateral damage
Knowing that Alphabet has an estimated operating income of $7 billion for 2018, I believe Google could fund these safeguards:
Take a bold step and resource human review mediators. Make this a new department within the local department. Google sends out lots of emails to businesses now. Let them all include clear contact options for reaching the review mediation department if the business experiences spam reviews. Put the department behind a wizard that walks the business owner through guidelines to determine if a review is truly spam, and if this process signals a “yes,” open a ticket and fix the issue. Don’t depend on volunteers in the GMB forum. Invest money in paid staff to maintain the quality of Google’s own product.
If Google is committed to the review flagging process (which is iffy, at best), offer every business owner clear guidelines for flagging reviews within their own GMB dashboard, and then communicate about what is happening to the flagged reviews.
Improve algorithmic detection of suspicious signals, like profiles with one-off reviews, the sudden influx of negative reviews and text-less ratings, global reviews within a single profile, and companies or profiles with a history of guideline violations. Hold the first few reviews left by any profile in a “sandbox,” à la Yelp.
Now it’s your turn! Let’s look at Google’s removal of “A Google User” reviews as a first step in the right direction. If you had Google’s ear, what would you suggest they do next to combat review spam? I’d really like to know.
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The Scoop on Removal and Moving Forward https://ift.tt/2Ib4jmi xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Q&A: Lost Your Anonymous Google Reviews? The Scoop on Removal and Moving Forward https://ift.tt/2Ib4jmi xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Q&A: Lost Your Anonymous Google Reviews? The Scoop on Removal and Moving Forward https://ift.tt/2Ib4jmi xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Q&A: Lost Your Anonymous Google Reviews? The Scoop on Removal and Moving Forward https://ift.tt/2Ib4jmi xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Q&A: Lost Your Anonymous Google Reviews? The Scoop on Removal and Moving Forward https://ift.tt/2Ib4jmi xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Q&A: Lost Your Anonymous Google Reviews? The Scoop on Removal and Moving Forward https://ift.tt/2Ib4jmi xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Q&A: Lost Your Anonymous Google Reviews? The Scoop on Removal and Moving Forward https://ift.tt/2Ib4jmi Bạn có thể xem thêm địa chỉ mua tai nghe không dây tại đây https://ift.tt/2mb4VST
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Q&A: Lost Your Anonymous Google Reviews? The Scoop on Removal and Moving Forward
Posted by MiriamEllis
Did you recently notice a minor or major drop in your Google review count, and then realize that some of your actual reviews had gone missing, too? Read on to see if your experience of removal review was part of the action Google took in late May surrounding anonymous reviews.
Q: What happened?
A: As nearly as I can pinpoint it, Google began discounting reviews left by “A Google User” from total review counts around May 23, 2018. For a brief period, these anonymous reviews were still visible, but were then removed from display. I haven’t seen any official announcement about this, to date, and it remains unclear as to whether all reviews designated as being from “A Google User” have been removed, or whether some still remain. I haven’t been able to discover a single one since the update.
Q: How do I know if I was affected by this action?
A: If, prior to my estimated date, you had reviews that had been left by profiles marked “A Google User,” and these reviews are now gone, that’s the diagnostic of why your total review count has dropped.
Q: The reviews I’ve lost weren’t from “A Google User” profiles. What happened?
A: If you’ve lost reviews from non-anonymous profiles, it’s time to investigate other causes of removal. These could include:
Having paid for or incentivized reviews, either directly or via an unethical marketer
Reviews stemming from a review station/kiosk at your business
Getting too many reviews at once
URLs, prohibited language, or other objectionable content in the body of reviews
Reviewing yourself, or having employees (past or present) do so
Reviews were left on your same IP (as in the case of free on-site Wi-Fi)
The use of review strategies/software that prohibit negative reviews or selectively solicit positive reviews
Any other violation of Google’s review guidelines
A Google bug, in which case, check the GMB forum for reports of similar review loss, and wait a few days to see if your reviews return; if not, you can take the time to post about your issue in the GMB forum, but chances are not good that removed reviews will be reinstated
Q: Is anonymous review removal a bug or a test?
A: One month later, these reviews remain absent. This is not a bug, and seems unlikely to be a test.
Q: Could my missing anonymous reviews come back?
A: Never say “never” with Google. From their inception, Google review counts have been wonky, and have been afflicted by various bugs. There have been cases in which reviews have vanished and reappeared. But, in this case, I don’t believe these types of reviews will return. This is most likely an action on Google’s part with the intention of improving their review corpus, which is, unfortunately, plagued with spam.
Q: What were the origins of “A Google User” reviews?
A: Reviews designated by this language came from a variety of scenarios, but are chiefly fallout from Google’s rollout of Google+ and then its subsequent detachment from local. As Mike Blumenthal explains:
As recently as 2016, Google required users to log in as G+ users to leave a review. When they transitioned away from + they allowed users several choices as to whether to delete their reviews or to create a name. Many users did not make that transition. For the users that chose not to give their name and make that transition Google identified them as ” A Google User”…. also certain devices like the old Blackberry’s could leave a review but not a name. Also users left + and may have changed profiles at Google abandoning their old profiles. Needless to say there were many ways that these reviews became from “A Google User.”
Q: Is the removal of anonymous reviews a positive or negative thing? What’s Google trying to do here?
A: Whether this action has worked out well or poorly for you likely depends on the quality of the reviews you’ve lost. In some cases, the loss may have suddenly put you behind competitors, in terms of review count or rating. In others, the loss of anonymous negative reviews may have just resulted in your star rating improving — which would be great news!
As to Google’s intent with this action, my assumption is that it’s a step toward increasing transparency. Not their own transparency, but the accountability of the reviewing public. Google doesn’t really like to acknowledge it, but their review corpus is inundated with spam, some of it the product of global networks of bad actors who have made a business of leaving fake reviews. Personally, I welcome Google making any attempts to cope with this, but the removal of this specific type of anonymous review is definitely not an adequate solution to review spam when the livelihoods of real people are on the line.
Q: Does this Google update mean my business is now safe from anonymous reviews?
A: Unfortunately, no. While it does mean you’re unlikely to see reviews marked as being from “A Google User”, it does not in any way deter people from creating as many Google identities as they’d like to review your business. Consider:
Google’s review product has yet to reach a level of sophistication which could automatically flag reviews left by “Rocky Balboa” or “Whatever Whatever” as, perhaps, somewhat lacking in legitimacy.
Google’s product also doesn’t appear to suspect profiles created solely to leave one-time reviews, though this is a clear hallmark of many instances of spam
Google won’t remove text-less negative star ratings, despite owner requests
Google hasn’t been historically swayed to remove reviews on the basis of the owner claiming no records show that a negative reviewer was ever a customer
Q: Should Google’s removal of anonymous reviews alter my review strategy?
A: No, not really. I empathize with the business owners expressing frustration over the loss of reviews they were proud of and had worked hard to earn. I see actions like this as important signals to all local businesses to remember that you don’t own your Google reviews, you don’t own your Google My Business listing/Knowledge Panel. Google owns those assets, and manages them in any way they deem best for Google.
In the local SEO industry, we are increasingly seeing the transformation of businesses from the status of empowered “website owner” to the shakier “Google tenant,” with more and more consumer actions taking place within Google’s interface. The May removal of reviews should be one more nudge to your local brand to:
Be sure you have an ongoing, guideline-compliant Google review acquisition campaign in place so that reviews that become filtered out can be replaced with fresh reviews
Take an active approach to monitoring your GMB reviews so that you become aware of changes quickly. Software like Moz Local can help with this, especially if you own or market large, multi-location enterprises. Even when no action can be taken in response to a new Google policy, awareness is always a competitive advantage.
Diversify your presence on review platforms beyond Google
Collect reviews and testimonials directly from your customers to be placed on your own website; don’t forget the Schema markup while you’re at it
Diversify the ways in which you are cultivating positive consumer sentiment offline; word-of-mouth marketing, loyalty programs, and the development of real-world relationships with your customers is something you directly control
Keep collecting those email addresses and, following the laws of your country, cultivate non-Google-dependent lines of communication with your customers
Invest heavily in hiring and training practices that empower staff to offer the finest possible experience to customers at the time of service — this is the very best way to ensure you are building a strong reputation both on and offline
Q: So, what should Google do next about review spam?
A: A Google rep once famously stated,
“The wiki nature of Google Maps expands upon Google’s steadfast commitment to open community.”
I’d welcome your opinions as to how Google should deal with review spam, as I find this a very hard question to answer. It may well be a case of trying to lock the barn door after the horse has bolted, and Google’s wiki mentality applied to real-world businesses is one with which our industry has contended for years.
You see, the trouble with Google’s local product is that it was never opt-in. Whether you list your business or not, it can end up in Google’s local business index, and that means you are open to reviews (positive, negative, and fallacious) on the most visible possible platform, like it or not. As I’m not seeing a way to walk this back, review spam should be Google’s problem to fix, and they are obliged to fix it if:
They are committed to their own earnings, based on the trust the public feels in their review corpus
They are committed to user experience, implementing necessary technology and human intervention to protect consumers from fake reviews
They want to stop treating the very businesses on whom their whole product is structured as unimportant in the scheme of things; companies going out of business due to review spam attacks really shouldn’t be viewed as acceptable collateral damage
Knowing that Alphabet has an estimated operating income of $7 billion for 2018, I believe Google could fund these safeguards:
Take a bold step and resource human review mediators. Make this a new department within the local department. Google sends out lots of emails to businesses now. Let them all include clear contact options for reaching the review mediation department if the business experiences spam reviews. Put the department behind a wizard that walks the business owner through guidelines to determine if a review is truly spam, and if this process signals a “yes,” open a ticket and fix the issue. Don’t depend on volunteers in the GMB forum. Invest money in paid staff to maintain the quality of Google’s own product.
If Google is committed to the review flagging process (which is iffy, at best), offer every business owner clear guidelines for flagging reviews within their own GMB dashboard, and then communicate about what is happening to the flagged reviews.
Improve algorithmic detection of suspicious signals, like profiles with one-off reviews, the sudden influx of negative reviews and text-less ratings, global reviews within a single profile, and companies or profiles with a history of guideline violations. Hold the first few reviews left by any profile in a “sandbox,” à la Yelp.
Now it’s your turn! Let’s look at Google’s removal of “A Google User” reviews as a first step in the right direction. If you had Google’s ear, what would you suggest they do next to combat review spam? I’d really like to know.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
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Text
Q&A: Lost Your Anonymous Google Reviews? The Scoop on Removal and Moving Forward
Posted by MiriamEllis
Did you recently notice a minor or major drop in your Google review count, and then realize that some of your actual reviews had gone missing, too? Read on to see if your experience of removal review was part of the action Google took in late May surrounding anonymous reviews.
Q: What happened?
A: As nearly as I can pinpoint it, Google began discounting reviews left by “A Google User” from total review counts around May 23, 2018. For a brief period, these anonymous reviews were still visible, but were then removed from display. I haven’t seen any official announcement about this, to date, and it remains unclear as to whether all reviews designated as being from “A Google User” have been removed, or whether some still remain. I haven’t been able to discover a single one since the update.
Q: How do I know if I was affected by this action?
A: If, prior to my estimated date, you had reviews that had been left by profiles marked “A Google User,” and these reviews are now gone, that’s the diagnostic of why your total review count has dropped.
Q: The reviews I’ve lost weren’t from “A Google User” profiles. What happened?
A: If you’ve lost reviews from non-anonymous profiles, it’s time to investigate other causes of removal. These could include:
Having paid for or incentivized reviews, either directly or via an unethical marketer
Reviews stemming from a review station/kiosk at your business
Getting too many reviews at once
URLs, prohibited language, or other objectionable content in the body of reviews
Reviewing yourself, or having employees (past or present) do so
Reviews were left on your same IP (as in the case of free on-site Wi-Fi)
The use of review strategies/software that prohibit negative reviews or selectively solicit positive reviews
Any other violation of Google’s review guidelines
A Google bug, in which case, check the GMB forum for reports of similar review loss, and wait a few days to see if your reviews return; if not, you can take the time to post about your issue in the GMB forum, but chances are not good that removed reviews will be reinstated
Q: Is anonymous review removal a bug or a test?
A: One month later, these reviews remain absent. This is not a bug, and seems unlikely to be a test.
Q: Could my missing anonymous reviews come back?
A: Never say “never” with Google. From their inception, Google review counts have been wonky, and have been afflicted by various bugs. There have been cases in which reviews have vanished and reappeared. But, in this case, I don’t believe these types of reviews will return. This is most likely an action on Google’s part with the intention of improving their review corpus, which is, unfortunately, plagued with spam.
Q: What were the origins of “A Google User” reviews?
A: Reviews designated by this language came from a variety of scenarios, but are chiefly fallout from Google’s rollout of Google+ and then its subsequent detachment from local. As Mike Blumenthal explains:
As recently as 2016, Google required users to log in as G+ users to leave a review. When they transitioned away from + they allowed users several choices as to whether to delete their reviews or to create a name. Many users did not make that transition. For the users that chose not to give their name and make that transition Google identified them as ” A Google User”…. also certain devices like the old Blackberry’s could leave a review but not a name. Also users left + and may have changed profiles at Google abandoning their old profiles. Needless to say there were many ways that these reviews became from “A Google User.”
Q: Is the removal of anonymous reviews a positive or negative thing? What’s Google trying to do here?
A: Whether this action has worked out well or poorly for you likely depends on the quality of the reviews you’ve lost. In some cases, the loss may have suddenly put you behind competitors, in terms of review count or rating. In others, the loss of anonymous negative reviews may have just resulted in your star rating improving — which would be great news!
As to Google’s intent with this action, my assumption is that it’s a step toward increasing transparency. Not their own transparency, but the accountability of the reviewing public. Google doesn’t really like to acknowledge it, but their review corpus is inundated with spam, some of it the product of global networks of bad actors who have made a business of leaving fake reviews. Personally, I welcome Google making any attempts to cope with this, but the removal of this specific type of anonymous review is definitely not an adequate solution to review spam when the livelihoods of real people are on the line.
Q: Does this Google update mean my business is now safe from anonymous reviews?
A: Unfortunately, no. While it does mean you’re unlikely to see reviews marked as being from “A Google User”, it does not in any way deter people from creating as many Google identities as they’d like to review your business. Consider:
Google’s review product has yet to reach a level of sophistication which could automatically flag reviews left by “Rocky Balboa” or “Whatever Whatever” as, perhaps, somewhat lacking in legitimacy.
Google’s product also doesn’t appear to suspect profiles created solely to leave one-time reviews, though this is a clear hallmark of many instances of spam
Google won’t remove text-less negative star ratings, despite owner requests
Google hasn’t been historically swayed to remove reviews on the basis of the owner claiming no records show that a negative reviewer was ever a customer
Q: Should Google’s removal of anonymous reviews alter my review strategy?
A: No, not really. I empathize with the business owners expressing frustration over the loss of reviews they were proud of and had worked hard to earn. I see actions like this as important signals to all local businesses to remember that you don’t own your Google reviews, you don’t own your Google My Business listing/Knowledge Panel. Google owns those assets, and manages them in any way they deem best for Google.
In the local SEO industry, we are increasingly seeing the transformation of businesses from the status of empowered “website owner” to the shakier “Google tenant,” with more and more consumer actions taking place within Google’s interface. The May removal of reviews should be one more nudge to your local brand to:
Be sure you have an ongoing, guideline-compliant Google review acquisition campaign in place so that reviews that become filtered out can be replaced with fresh reviews
Take an active approach to monitoring your GMB reviews so that you become aware of changes quickly. Software like Moz Local can help with this, especially if you own or market large, multi-location enterprises. Even when no action can be taken in response to a new Google policy, awareness is always a competitive advantage.
Diversify your presence on review platforms beyond Google
Collect reviews and testimonials directly from your customers to be placed on your own website; don’t forget the Schema markup while you’re at it
Diversify the ways in which you are cultivating positive consumer sentiment offline; word-of-mouth marketing, loyalty programs, and the development of real-world relationships with your customers is something you directly control
Keep collecting those email addresses and, following the laws of your country, cultivate non-Google-dependent lines of communication with your customers
Invest heavily in hiring and training practices that empower staff to offer the finest possible experience to customers at the time of service — this is the very best way to ensure you are building a strong reputation both on and offline
Q: So, what should Google do next about review spam?
A: A Google rep once famously stated,
“The wiki nature of Google Maps expands upon Google’s steadfast commitment to open community.”
I’d welcome your opinions as to how Google should deal with review spam, as I find this a very hard question to answer. It may well be a case of trying to lock the barn door after the horse has bolted, and Google’s wiki mentality applied to real-world businesses is one with which our industry has contended for years.
You see, the trouble with Google’s local product is that it was never opt-in. Whether you list your business or not, it can end up in Google’s local business index, and that means you are open to reviews (positive, negative, and fallacious) on the most visible possible platform, like it or not. As I’m not seeing a way to walk this back, review spam should be Google’s problem to fix, and they are obliged to fix it if:
They are committed to their own earnings, based on the trust the public feels in their review corpus
They are committed to user experience, implementing necessary technology and human intervention to protect consumers from fake reviews
They want to stop treating the very businesses on whom their whole product is structured as unimportant in the scheme of things; companies going out of business due to review spam attacks really shouldn’t be viewed as acceptable collateral damage
Knowing that Alphabet has an estimated operating income of $7 billion for 2018, I believe Google could fund these safeguards:
Take a bold step and resource human review mediators. Make this a new department within the local department. Google sends out lots of emails to businesses now. Let them all include clear contact options for reaching the review mediation department if the business experiences spam reviews. Put the department behind a wizard that walks the business owner through guidelines to determine if a review is truly spam, and if this process signals a “yes,” open a ticket and fix the issue. Don’t depend on volunteers in the GMB forum. Invest money in paid staff to maintain the quality of Google’s own product.
If Google is committed to the review flagging process (which is iffy, at best), offer every business owner clear guidelines for flagging reviews within their own GMB dashboard, and then communicate about what is happening to the flagged reviews.
Improve algorithmic detection of suspicious signals, like profiles with one-off reviews, the sudden influx of negative reviews and text-less ratings, global reviews within a single profile, and companies or profiles with a history of guideline violations. Hold the first few reviews left by any profile in a “sandbox,” à la Yelp.
Now it’s your turn! Let’s look at Google’s removal of “A Google User” reviews as a first step in the right direction. If you had Google’s ear, what would you suggest they do next to combat review spam? I’d really like to know.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
https://ift.tt/2JWcPLz
0 notes
Text
Q&A: Lost Your Anonymous Google Reviews? The Scoop on Removal and Moving Forward
Posted by MiriamEllis
Did you recently notice a minor or major drop in your Google review count, and then realize that some of your actual reviews had gone missing, too? Read on to see if your experience of removal review was part of the action Google took in late May surrounding anonymous reviews.
Q: What happened?
A: As nearly as I can pinpoint it, Google began discounting reviews left by “A Google User” from total review counts around May 23, 2018. For a brief period, these anonymous reviews were still visible, but were then removed from display. I haven’t seen any official announcement about this, to date, and it remains unclear as to whether all reviews designated as being from “A Google User” have been removed, or whether some still remain. I haven’t been able to discover a single one since the update.
Q: How do I know if I was affected by this action?
A: If, prior to my estimated date, you had reviews that had been left by profiles marked “A Google User,” and these reviews are now gone, that’s the diagnostic of why your total review count has dropped.
Q: The reviews I’ve lost weren’t from “A Google User” profiles. What happened?
A: If you’ve lost reviews from non-anonymous profiles, it’s time to investigate other causes of removal. These could include:
Having paid for or incentivized reviews, either directly or via an unethical marketer
Reviews stemming from a review station/kiosk at your business
Getting too many reviews at once
URLs, prohibited language, or other objectionable content in the body of reviews
Reviewing yourself, or having employees (past or present) do so
Reviews were left on your same IP (as in the case of free on-site Wi-Fi)
The use of review strategies/software that prohibit negative reviews or selectively solicit positive reviews
Any other violation of Google’s review guidelines
A Google bug, in which case, check the GMB forum for reports of similar review loss, and wait a few days to see if your reviews return; if not, you can take the time to post about your issue in the GMB forum, but chances are not good that removed reviews will be reinstated
Q: Is anonymous review removal a bug or a test?
A: One month later, these reviews remain absent. This is not a bug, and seems unlikely to be a test.
Q: Could my missing anonymous reviews come back?
A: Never say “never” with Google. From their inception, Google review counts have been wonky, and have been afflicted by various bugs. There have been cases in which reviews have vanished and reappeared. But, in this case, I don’t believe these types of reviews will return. This is most likely an action on Google’s part with the intention of improving their review corpus, which is, unfortunately, plagued with spam.
Q: What were the origins of “A Google User” reviews?
A: Reviews designated by this language came from a variety of scenarios, but are chiefly fallout from Google’s rollout of Google+ and then its subsequent detachment from local. As Mike Blumenthal explains:
As recently as 2016, Google required users to log in as G+ users to leave a review. When they transitioned away from + they allowed users several choices as to whether to delete their reviews or to create a name. Many users did not make that transition. For the users that chose not to give their name and make that transition Google identified them as ” A Google User”…. also certain devices like the old Blackberry’s could leave a review but not a name. Also users left + and may have changed profiles at Google abandoning their old profiles. Needless to say there were many ways that these reviews became from “A Google User.”
Q: Is the removal of anonymous reviews a positive or negative thing? What’s Google trying to do here?
A: Whether this action has worked out well or poorly for you likely depends on the quality of the reviews you’ve lost. In some cases, the loss may have suddenly put you behind competitors, in terms of review count or rating. In others, the loss of anonymous negative reviews may have just resulted in your star rating improving — which would be great news!
As to Google’s intent with this action, my assumption is that it’s a step toward increasing transparency. Not their own transparency, but the accountability of the reviewing public. Google doesn’t really like to acknowledge it, but their review corpus is inundated with spam, some of it the product of global networks of bad actors who have made a business of leaving fake reviews. Personally, I welcome Google making any attempts to cope with this, but the removal of this specific type of anonymous review is definitely not an adequate solution to review spam when the livelihoods of real people are on the line.
Q: Does this Google update mean my business is now safe from anonymous reviews?
A: Unfortunately, no. While it does mean you’re unlikely to see reviews marked as being from “A Google User”, it does not in any way deter people from creating as many Google identities as they’d like to review your business. Consider:
Google’s review product has yet to reach a level of sophistication which could automatically flag reviews left by “Rocky Balboa” or “Whatever Whatever” as, perhaps, somewhat lacking in legitimacy.
Google’s product also doesn’t appear to suspect profiles created solely to leave one-time reviews, though this is a clear hallmark of many instances of spam
Google won’t remove text-less negative star ratings, despite owner requests
Google hasn’t been historically swayed to remove reviews on the basis of the owner claiming no records show that a negative reviewer was ever a customer
Q: Should Google’s removal of anonymous reviews alter my review strategy?
A: No, not really. I empathize with the business owners expressing frustration over the loss of reviews they were proud of and had worked hard to earn. I see actions like this as important signals to all local businesses to remember that you don’t own your Google reviews, you don’t own your Google My Business listing/Knowledge Panel. Google owns those assets, and manages them in any way they deem best for Google.
In the local SEO industry, we are increasingly seeing the transformation of businesses from the status of empowered “website owner” to the shakier “Google tenant,” with more and more consumer actions taking place within Google’s interface. The May removal of reviews should be one more nudge to your local brand to:
Be sure you have an ongoing, guideline-compliant Google review acquisition campaign in place so that reviews that become filtered out can be replaced with fresh reviews
Take an active approach to monitoring your GMB reviews so that you become aware of changes quickly. Software like Moz Local can help with this, especially if you own or market large, multi-location enterprises. Even when no action can be taken in response to a new Google policy, awareness is always a competitive advantage.
Diversify your presence on review platforms beyond Google
Collect reviews and testimonials directly from your customers to be placed on your own website; don’t forget the Schema markup while you’re at it
Diversify the ways in which you are cultivating positive consumer sentiment offline; word-of-mouth marketing, loyalty programs, and the development of real-world relationships with your customers is something you directly control
Keep collecting those email addresses and, following the laws of your country, cultivate non-Google-dependent lines of communication with your customers
Invest heavily in hiring and training practices that empower staff to offer the finest possible experience to customers at the time of service — this is the very best way to ensure you are building a strong reputation both on and offline
Q: So, what should Google do next about review spam?
A: A Google rep once famously stated,
“The wiki nature of Google Maps expands upon Google’s steadfast commitment to open community.”
I’d welcome your opinions as to how Google should deal with review spam, as I find this a very hard question to answer. It may well be a case of trying to lock the barn door after the horse has bolted, and Google’s wiki mentality applied to real-world businesses is one with which our industry has contended for years.
You see, the trouble with Google’s local product is that it was never opt-in. Whether you list your business or not, it can end up in Google’s local business index, and that means you are open to reviews (positive, negative, and fallacious) on the most visible possible platform, like it or not. As I’m not seeing a way to walk this back, review spam should be Google’s problem to fix, and they are obliged to fix it if:
They are committed to their own earnings, based on the trust the public feels in their review corpus
They are committed to user experience, implementing necessary technology and human intervention to protect consumers from fake reviews
They want to stop treating the very businesses on whom their whole product is structured as unimportant in the scheme of things; companies going out of business due to review spam attacks really shouldn’t be viewed as acceptable collateral damage
Knowing that Alphabet has an estimated operating income of $7 billion for 2018, I believe Google could fund these safeguards:
Take a bold step and resource human review mediators. Make this a new department within the local department. Google sends out lots of emails to businesses now. Let them all include clear contact options for reaching the review mediation department if the business experiences spam reviews. Put the department behind a wizard that walks the business owner through guidelines to determine if a review is truly spam, and if this process signals a “yes,” open a ticket and fix the issue. Don’t depend on volunteers in the GMB forum. Invest money in paid staff to maintain the quality of Google’s own product.
If Google is committed to the review flagging process (which is iffy, at best), offer every business owner clear guidelines for flagging reviews within their own GMB dashboard, and then communicate about what is happening to the flagged reviews.
Improve algorithmic detection of suspicious signals, like profiles with one-off reviews, the sudden influx of negative reviews and text-less ratings, global reviews within a single profile, and companies or profiles with a history of guideline violations. Hold the first few reviews left by any profile in a “sandbox,” à la Yelp.
Now it’s your turn! Let’s look at Google’s removal of “A Google User” reviews as a first step in the right direction. If you had Google’s ear, what would you suggest they do next to combat review spam? I’d really like to know.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
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Q&A: Lost Your Anonymous Google Reviews? The Scoop on Removal and Moving Forward
Posted by MiriamEllis
Did you recently notice a minor or major drop in your Google review count, and then realize that some of your actual reviews had gone missing, too? Read on to see if your experience of removal review was part of the action Google took in late May surrounding anonymous reviews.
Q: What happened?
A: As nearly as I can pinpoint it, Google began discounting reviews left by “A Google User” from total review counts around May 23, 2018. For a brief period, these anonymous reviews were still visible, but were then removed from display. I haven’t seen any official announcement about this, to date, and it remains unclear as to whether all reviews designated as being from “A Google User” have been removed, or whether some still remain. I haven’t been able to discover a single one since the update.
Q: How do I know if I was affected by this action?
A: If, prior to my estimated date, you had reviews that had been left by profiles marked “A Google User,” and these reviews are now gone, that’s the diagnostic of why your total review count has dropped.
Q: The reviews I’ve lost weren’t from “A Google User” profiles. What happened?
A: If you’ve lost reviews from non-anonymous profiles, it’s time to investigate other causes of removal. These could include:
Having paid for or incentivized reviews, either directly or via an unethical marketer
Reviews stemming from a review station/kiosk at your business
Getting too many reviews at once
URLs, prohibited language, or other objectionable content in the body of reviews
Reviewing yourself, or having employees (past or present) do so
Reviews were left on your same IP (as in the case of free on-site Wi-Fi)
The use of review strategies/software that prohibit negative reviews or selectively solicit positive reviews
Any other violation of Google’s review guidelines
A Google bug, in which case, check the GMB forum for reports of similar review loss, and wait a few days to see if your reviews return; if not, you can take the time to post about your issue in the GMB forum, but chances are not good that removed reviews will be reinstated
Q: Is anonymous review removal a bug or a test?
A: One month later, these reviews remain absent. This is not a bug, and seems unlikely to be a test.
Q: Could my missing anonymous reviews come back?
A: Never say “never” with Google. From their inception, Google review counts have been wonky, and have been afflicted by various bugs. There have been cases in which reviews have vanished and reappeared. But, in this case, I don’t believe these types of reviews will return. This is most likely an action on Google’s part with the intention of improving their review corpus, which is, unfortunately, plagued with spam.
Q: What were the origins of “A Google User” reviews?
A: Reviews designated by this language came from a variety of scenarios, but are chiefly fallout from Google’s rollout of Google+ and then its subsequent detachment from local. As Mike Blumenthal explains:
As recently as 2016, Google required users to log in as G+ users to leave a review. When they transitioned away from + they allowed users several choices as to whether to delete their reviews or to create a name. Many users did not make that transition. For the users that chose not to give their name and make that transition Google identified them as ” A Google User”…. also certain devices like the old Blackberry’s could leave a review but not a name. Also users left + and may have changed profiles at Google abandoning their old profiles. Needless to say there were many ways that these reviews became from “A Google User.”
Q: Is the removal of anonymous reviews a positive or negative thing? What’s Google trying to do here?
A: Whether this action has worked out well or poorly for you likely depends on the quality of the reviews you’ve lost. In some cases, the loss may have suddenly put you behind competitors, in terms of review count or rating. In others, the loss of anonymous negative reviews may have just resulted in your star rating improving — which would be great news!
As to Google’s intent with this action, my assumption is that it’s a step toward increasing transparency. Not their own transparency, but the accountability of the reviewing public. Google doesn’t really like to acknowledge it, but their review corpus is inundated with spam, some of it the product of global networks of bad actors who have made a business of leaving fake reviews. Personally, I welcome Google making any attempts to cope with this, but the removal of this specific type of anonymous review is definitely not an adequate solution to review spam when the livelihoods of real people are on the line.
Q: Does this Google update mean my business is now safe from anonymous reviews?
A: Unfortunately, no. While it does mean you’re unlikely to see reviews marked as being from “A Google User”, it does not in any way deter people from creating as many Google identities as they’d like to review your business. Consider:
Google’s review product has yet to reach a level of sophistication which could automatically flag reviews left by “Rocky Balboa” or “Whatever Whatever” as, perhaps, somewhat lacking in legitimacy.
Google’s product also doesn’t appear to suspect profiles created solely to leave one-time reviews, though this is a clear hallmark of many instances of spam
Google won’t remove text-less negative star ratings, despite owner requests
Google hasn’t been historically swayed to remove reviews on the basis of the owner claiming no records show that a negative reviewer was ever a customer
Q: Should Google’s removal of anonymous reviews alter my review strategy?
A: No, not really. I empathize with the business owners expressing frustration over the loss of reviews they were proud of and had worked hard to earn. I see actions like this as important signals to all local businesses to remember that you don’t own your Google reviews, you don’t own your Google My Business listing/Knowledge Panel. Google owns those assets, and manages them in any way they deem best for Google.
In the local SEO industry, we are increasingly seeing the transformation of businesses from the status of empowered “website owner” to the shakier “Google tenant,” with more and more consumer actions taking place within Google’s interface. The May removal of reviews should be one more nudge to your local brand to:
Be sure you have an ongoing, guideline-compliant Google review acquisition campaign in place so that reviews that become filtered out can be replaced with fresh reviews
Take an active approach to monitoring your GMB reviews so that you become aware of changes quickly. Software like Moz Local can help with this, especially if you own or market large, multi-location enterprises. Even when no action can be taken in response to a new Google policy, awareness is always a competitive advantage.
Diversify your presence on review platforms beyond Google
Collect reviews and testimonials directly from your customers to be placed on your own website; don’t forget the Schema markup while you’re at it
Diversify the ways in which you are cultivating positive consumer sentiment offline; word-of-mouth marketing, loyalty programs, and the development of real-world relationships with your customers is something you directly control
Keep collecting those email addresses and, following the laws of your country, cultivate non-Google-dependent lines of communication with your customers
Invest heavily in hiring and training practices that empower staff to offer the finest possible experience to customers at the time of service — this is the very best way to ensure you are building a strong reputation both on and offline
Q: So, what should Google do next about review spam?
A: A Google rep once famously stated,
“The wiki nature of Google Maps expands upon Google’s steadfast commitment to open community.”
I’d welcome your opinions as to how Google should deal with review spam, as I find this a very hard question to answer. It may well be a case of trying to lock the barn door after the horse has bolted, and Google’s wiki mentality applied to real-world businesses is one with which our industry has contended for years.
You see, the trouble with Google’s local product is that it was never opt-in. Whether you list your business or not, it can end up in Google’s local business index, and that means you are open to reviews (positive, negative, and fallacious) on the most visible possible platform, like it or not. As I’m not seeing a way to walk this back, review spam should be Google’s problem to fix, and they are obliged to fix it if:
They are committed to their own earnings, based on the trust the public feels in their review corpus
They are committed to user experience, implementing necessary technology and human intervention to protect consumers from fake reviews
They want to stop treating the very businesses on whom their whole product is structured as unimportant in the scheme of things; companies going out of business due to review spam attacks really shouldn’t be viewed as acceptable collateral damage
Knowing that Alphabet has an estimated operating income of $7 billion for 2018, I believe Google could fund these safeguards:
Take a bold step and resource human review mediators. Make this a new department within the local department. Google sends out lots of emails to businesses now. Let them all include clear contact options for reaching the review mediation department if the business experiences spam reviews. Put the department behind a wizard that walks the business owner through guidelines to determine if a review is truly spam, and if this process signals a “yes,” open a ticket and fix the issue. Don’t depend on volunteers in the GMB forum. Invest money in paid staff to maintain the quality of Google’s own product.
If Google is committed to the review flagging process (which is iffy, at best), offer every business owner clear guidelines for flagging reviews within their own GMB dashboard, and then communicate about what is happening to the flagged reviews.
Improve algorithmic detection of suspicious signals, like profiles with one-off reviews, the sudden influx of negative reviews and text-less ratings, global reviews within a single profile, and companies or profiles with a history of guideline violations. Hold the first few reviews left by any profile in a “sandbox,” à la Yelp.
Now it’s your turn! Let’s look at Google’s removal of “A Google User” reviews as a first step in the right direction. If you had Google’s ear, what would you suggest they do next to combat review spam? I’d really like to know.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
https://ift.tt/2JWcPLz
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Q&A: Lost Your Anonymous Google Reviews? The Scoop on Removal and Moving Forward
Something every woman should know - WHY MEN LIE!
Posted by MiriamEllis
Did you recently notice a minor or major drop in your Google review count, and then realize that some of your actual reviews had gone missing, too? Read on to see if your experience of removal review was part of the action Google took in late May surrounding anonymous reviews.
Q: What happened?
A: As nearly as I can pinpoint it, Google began discounting reviews left by “A Google User” from total review counts around May 23, 2018. For a brief period, these anonymous reviews were still visible, but were then removed from display. I haven’t seen any official announcement about this, to date, and it remains unclear as to whether all reviews designated as being from “A Google User” have been removed, or whether some still remain. I haven’t been able to discover a single one since the update.
Q: How do I know if I was affected by this action?
A: If, prior to my estimated date, you had reviews that had been left by profiles marked “A Google User,” and these reviews are now gone, that’s the diagnostic of why your total review count has dropped.
Q: The reviews I’ve lost weren’t from “A Google User” profiles. What happened?
A: If you’ve lost reviews from non-anonymous profiles, it’s time to investigate other causes of removal. These could include:
Having paid for or incentivized reviews, either directly or via an unethical marketer
Reviews stemming from a review station/kiosk at your business
Getting too many reviews at once
URLs, prohibited language, or other objectionable content in the body of reviews
Reviewing yourself, or having employees (past or present) do so
Reviews were left on your same IP (as in the case of free on-site Wi-Fi)
The use of review strategies/software that prohibit negative reviews or selectively solicit positive reviews
Any other violation of Google’s review guidelines
A Google bug, in which case, check the GMB forum for reports of similar review loss, and wait a few days to see if your reviews return; if not, you can take the time to post about your issue in the GMB forum, but chances are not good that removed reviews will be reinstated
Q: Is anonymous review removal a bug or a test?
A: One month later, these reviews remain absent. This is not a bug, and seems unlikely to be a test.
Q: Could my missing anonymous reviews come back?
A: Never say “never” with Google. From their inception, Google review counts have been wonky, and have been afflicted by various bugs. There have been cases in which reviews have vanished and reappeared. But, in this case, I don’t believe these types of reviews will return. This is most likely an action on Google’s part with the intention of improving their review corpus, which is, unfortunately, plagued with spam.
Q: What were the origins of “A Google User” reviews?
A: Reviews designated by this language came from a variety of scenarios, but are chiefly fallout from Google’s rollout of Google+ and then its subsequent detachment from local. As Mike Blumenthal explains:
As recently as 2016, Google required users to log in as G+ users to leave a review. When they transitioned away from + they allowed users several choices as to whether to delete their reviews or to create a name. Many users did not make that transition. For the users that chose not to give their name and make that transition Google identified them as ” A Google User”…. also certain devices like the old Blackberry’s could leave a review but not a name. Also users left + and may have changed profiles at Google abandoning their old profiles. Needless to say there were many ways that these reviews became from “A Google User.”
Q: Is the removal of anonymous reviews a positive or negative thing? What’s Google trying to do here?
A: Whether this action has worked out well or poorly for you likely depends on the quality of the reviews you’ve lost. In some cases, the loss may have suddenly put you behind competitors, in terms of review count or rating. In others, the loss of anonymous negative reviews may have just resulted in your star rating improving — which would be great news!
As to Google’s intent with this action, my assumption is that it’s a step toward increasing transparency. Not their own transparency, but the accountability of the reviewing public. Google doesn’t really like to acknowledge it, but their review corpus is inundated with spam, some of it the product of global networks of bad actors who have made a business of leaving fake reviews. Personally, I welcome Google making any attempts to cope with this, but the removal of this specific type of anonymous review is definitely not an adequate solution to review spam when the livelihoods of real people are on the line.
Q: Does this Google update mean my business is now safe from anonymous reviews?
A: Unfortunately, no. While it does mean you’re unlikely to see reviews marked as being from “A Google User”, it does not in any way deter people from creating as many Google identities as they’d like to review your business. Consider:
Google’s review product has yet to reach a level of sophistication which could automatically flag reviews left by “Rocky Balboa” or “Whatever Whatever” as, perhaps, somewhat lacking in legitimacy.
Google’s product also doesn’t appear to suspect profiles created solely to leave one-time reviews, though this is a clear hallmark of many instances of spam
Google won’t remove text-less negative star ratings, despite owner requests
Google hasn’t been historically swayed to remove reviews on the basis of the owner claiming no records show that a negative reviewer was ever a customer
Q: Should Google’s removal of anonymous reviews alter my review strategy?
A: No, not really. I empathize with the business owners expressing frustration over the loss of reviews they were proud of and had worked hard to earn. I see actions like this as important signals to all local businesses to remember that you don’t own your Google reviews, you don’t own your Google My Business listing/Knowledge Panel. Google owns those assets, and manages them in any way they deem best for Google.
In the local SEO industry, we are increasingly seeing the transformation of businesses from the status of empowered “website owner” to the shakier “Google tenant,” with more and more consumer actions taking place within Google’s interface. The May removal of reviews should be one more nudge to your local brand to:
Be sure you have an ongoing, guideline-compliant Google review acquisition campaign in place so that reviews that become filtered out can be replaced with fresh reviews
Take an active approach to monitoring your GMB reviews so that you become aware of changes quickly. Software like Moz Local can help with this, especially if you own or market large, multi-location enterprises. Even when no action can be taken in response to a new Google policy, awareness is always a competitive advantage.
Diversify your presence on review platforms beyond Google
Collect reviews and testimonials directly from your customers to be placed on your own website; don’t forget the Schema markup while you’re at it
Diversify the ways in which you are cultivating positive consumer sentiment offline; word-of-mouth marketing, loyalty programs, and the development of real-world relationships with your customers is something you directly control
Keep collecting those email addresses and, following the laws of your country, cultivate non-Google-dependent lines of communication with your customers
Invest heavily in hiring and training practices that empower staff to offer the finest possible experience to customers at the time of service — this is the very best way to ensure you are building a strong reputation both on and offline
Q: So, what should Google do next about review spam?
A: A Google rep once famously stated,
“The wiki nature of Google Maps expands upon Google’s steadfast commitment to open community.”
I’d welcome your opinions as to how Google should deal with review spam, as I find this a very hard question to answer. It may well be a case of trying to lock the barn door after the horse has bolted, and Google’s wiki mentality applied to real-world businesses is one with which our industry has contended for years.
You see, the trouble with Google’s local product is that it was never opt-in. Whether you list your business or not, it can end up in Google’s local business index, and that means you are open to reviews (positive, negative, and fallacious) on the most visible possible platform, like it or not. As I’m not seeing a way to walk this back, review spam should be Google’s problem to fix, and they are obliged to fix it if:
They are committed to their own earnings, based on the trust the public feels in their review corpus
They are committed to user experience, implementing necessary technology and human intervention to protect consumers from fake reviews
They want to stop treating the very businesses on whom their whole product is structured as unimportant in the scheme of things; companies going out of business due to review spam attacks really shouldn’t be viewed as acceptable collateral damage
Knowing that Alphabet has an estimated operating income of $7 billion for 2018, I believe Google could fund these safeguards:
Take a bold step and resource human review mediators. Make this a new department within the local department. Google sends out lots of emails to businesses now. Let them all include clear contact options for reaching the review mediation department if the business experiences spam reviews. Put the department behind a wizard that walks the business owner through guidelines to determine if a review is truly spam, and if this process signals a “yes,” open a ticket and fix the issue. Don’t depend on volunteers in the GMB forum. Invest money in paid staff to maintain the quality of Google’s own product.
If Google is committed to the review flagging process (which is iffy, at best), offer every business owner clear guidelines for flagging reviews within their own GMB dashboard, and then communicate about what is happening to the flagged reviews.
Improve algorithmic detection of suspicious signals, like profiles with one-off reviews, the sudden influx of negative reviews and text-less ratings, global reviews within a single profile, and companies or profiles with a history of guideline violations. Hold the first few reviews left by any profile in a “sandbox,” à la Yelp.
Now it’s your turn! Let’s look at Google’s removal of “A Google User” reviews as a first step in the right direction. If you had Google’s ear, what would you suggest they do next to combat review spam? I’d really like to know.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
Reverse Phone - People Search - Email Search - Public Records - Criminal Records. Best Data, Conversions, And Customer Suppor
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Q&A: Lost Your Anonymous Google Reviews? The Scoop on Removal and Moving Forward
Posted by MiriamEllis
Did you recently notice a minor or major drop in your Google review count, and then realize that some of your actual reviews had gone missing, too? Read on to see if your experience of removal review was part of the action Google took in late May surrounding anonymous reviews.
Q: What happened?
A: As nearly as I can pinpoint it, Google began discounting reviews left by “A Google User” from total review counts around May 23, 2018. For a brief period, these anonymous reviews were still visible, but were then removed from display. I haven’t seen any official announcement about this, to date, and it remains unclear as to whether all reviews designated as being from “A Google User” have been removed, or whether some still remain. I haven’t been able to discover a single one since the update.
Q: How do I know if I was affected by this action?
A: If, prior to my estimated date, you had reviews that had been left by profiles marked “A Google User,” and these reviews are now gone, that’s the diagnostic of why your total review count has dropped.
Q: The reviews I’ve lost weren’t from “A Google User” profiles. What happened?
A: If you’ve lost reviews from non-anonymous profiles, it’s time to investigate other causes of removal. These could include:
Having paid for or incentivized reviews, either directly or via an unethical marketer
Reviews stemming from a review station/kiosk at your business
Getting too many reviews at once
URLs, prohibited language, or other objectionable content in the body of reviews
Reviewing yourself, or having employees (past or present) do so
Reviews were left on your same IP (as in the case of free on-site Wi-Fi)
The use of review strategies/software that prohibit negative reviews or selectively solicit positive reviews
Any other violation of Google’s review guidelines
A Google bug, in which case, check the GMB forum for reports of similar review loss, and wait a few days to see if your reviews return; if not, you can take the time to post about your issue in the GMB forum, but chances are not good that removed reviews will be reinstated
Q: Is anonymous review removal a bug or a test?
A: One month later, these reviews remain absent. This is not a bug, and seems unlikely to be a test.
Q: Could my missing anonymous reviews come back?
A: Never say “never” with Google. From their inception, Google review counts have been wonky, and have been afflicted by various bugs. There have been cases in which reviews have vanished and reappeared. But, in this case, I don’t believe these types of reviews will return. This is most likely an action on Google’s part with the intention of improving their review corpus, which is, unfortunately, plagued with spam.
Q: What were the origins of “A Google User” reviews?
A: Reviews designated by this language came from a variety of scenarios, but are chiefly fallout from Google’s rollout of Google+ and then its subsequent detachment from local. As Mike Blumenthal explains:
As recently as 2016, Google required users to log in as G+ users to leave a review. When they transitioned away from + they allowed users several choices as to whether to delete their reviews or to create a name. Many users did not make that transition. For the users that chose not to give their name and make that transition Google identified them as ” A Google User”…. also certain devices like the old Blackberry’s could leave a review but not a name. Also users left + and may have changed profiles at Google abandoning their old profiles. Needless to say there were many ways that these reviews became from “A Google User.”
Q: Is the removal of anonymous reviews a positive or negative thing? What’s Google trying to do here?
A: Whether this action has worked out well or poorly for you likely depends on the quality of the reviews you’ve lost. In some cases, the loss may have suddenly put you behind competitors, in terms of review count or rating. In others, the loss of anonymous negative reviews may have just resulted in your star rating improving — which would be great news!
As to Google’s intent with this action, my assumption is that it’s a step toward increasing transparency. Not their own transparency, but the accountability of the reviewing public. Google doesn’t really like to acknowledge it, but their review corpus is inundated with spam, some of it the product of global networks of bad actors who have made a business of leaving fake reviews. Personally, I welcome Google making any attempts to cope with this, but the removal of this specific type of anonymous review is definitely not an adequate solution to review spam when the livelihoods of real people are on the line.
Q: Does this Google update mean my business is now safe from anonymous reviews?
A: Unfortunately, no. While it does mean you’re unlikely to see reviews marked as being from “A Google User”, it does not in any way deter people from creating as many Google identities as they’d like to review your business. Consider:
Google’s review product has yet to reach a level of sophistication which could automatically flag reviews left by “Rocky Balboa” or “Whatever Whatever” as, perhaps, somewhat lacking in legitimacy.
Google’s product also doesn’t appear to suspect profiles created solely to leave one-time reviews, though this is a clear hallmark of many instances of spam
Google won’t remove text-less negative star ratings, despite owner requests
Google hasn’t been historically swayed to remove reviews on the basis of the owner claiming no records show that a negative reviewer was ever a customer
Q: Should Google’s removal of anonymous reviews alter my review strategy?
A: No, not really. I empathize with the business owners expressing frustration over the loss of reviews they were proud of and had worked hard to earn. I see actions like this as important signals to all local businesses to remember that you don’t own your Google reviews, you don’t own your Google My Business listing/Knowledge Panel. Google owns those assets, and manages them in any way they deem best for Google.
In the local SEO industry, we are increasingly seeing the transformation of businesses from the status of empowered “website owner” to the shakier “Google tenant,” with more and more consumer actions taking place within Google’s interface. The May removal of reviews should be one more nudge to your local brand to:
Be sure you have an ongoing, guideline-compliant Google review acquisition campaign in place so that reviews that become filtered out can be replaced with fresh reviews
Take an active approach to monitoring your GMB reviews so that you become aware of changes quickly. Software like Moz Local can help with this, especially if you own or market large, multi-location enterprises. Even when no action can be taken in response to a new Google policy, awareness is always a competitive advantage.
Diversify your presence on review platforms beyond Google
Collect reviews and testimonials directly from your customers to be placed on your own website; don’t forget the Schema markup while you’re at it
Diversify the ways in which you are cultivating positive consumer sentiment offline; word-of-mouth marketing, loyalty programs, and the development of real-world relationships with your customers is something you directly control
Keep collecting those email addresses and, following the laws of your country, cultivate non-Google-dependent lines of communication with your customers
Invest heavily in hiring and training practices that empower staff to offer the finest possible experience to customers at the time of service — this is the very best way to ensure you are building a strong reputation both on and offline
Q: So, what should Google do next about review spam?
A: A Google rep once famously stated,
“The wiki nature of Google Maps expands upon Google’s steadfast commitment to open community.”
I’d welcome your opinions as to how Google should deal with review spam, as I find this a very hard question to answer. It may well be a case of trying to lock the barn door after the horse has bolted, and Google’s wiki mentality applied to real-world businesses is one with which our industry has contended for years.
You see, the trouble with Google’s local product is that it was never opt-in. Whether you list your business or not, it can end up in Google’s local business index, and that means you are open to reviews (positive, negative, and fallacious) on the most visible possible platform, like it or not. As I’m not seeing a way to walk this back, review spam should be Google’s problem to fix, and they are obliged to fix it if:
They are committed to their own earnings, based on the trust the public feels in their review corpus
They are committed to user experience, implementing necessary technology and human intervention to protect consumers from fake reviews
They want to stop treating the very businesses on whom their whole product is structured as unimportant in the scheme of things; companies going out of business due to review spam attacks really shouldn’t be viewed as acceptable collateral damage
Knowing that Alphabet has an estimated operating income of $7 billion for 2018, I believe Google could fund these safeguards:
Take a bold step and resource human review mediators. Make this a new department within the local department. Google sends out lots of emails to businesses now. Let them all include clear contact options for reaching the review mediation department if the business experiences spam reviews. Put the department behind a wizard that walks the business owner through guidelines to determine if a review is truly spam, and if this process signals a “yes,” open a ticket and fix the issue. Don’t depend on volunteers in the GMB forum. Invest money in paid staff to maintain the quality of Google’s own product.
If Google is committed to the review flagging process (which is iffy, at best), offer every business owner clear guidelines for flagging reviews within their own GMB dashboard, and then communicate about what is happening to the flagged reviews.
Improve algorithmic detection of suspicious signals, like profiles with one-off reviews, the sudden influx of negative reviews and text-less ratings, global reviews within a single profile, and companies or profiles with a history of guideline violations. Hold the first few reviews left by any profile in a “sandbox,” à la Yelp.
Now it’s your turn! Let’s look at Google’s removal of “A Google User” reviews as a first step in the right direction. If you had Google’s ear, what would you suggest they do next to combat review spam? I’d really like to know.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
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Q&A: Lost Your Anonymous Google Reviews? The Scoop on Removal and Moving Forward
Posted by MiriamEllis
Did you recently notice a minor or major drop in your Google review count, and then realize that some of your actual reviews had gone missing, too? Read on to see if your experience of removal review was part of the action Google took in late May surrounding anonymous reviews.
Q: What happened?
A: As nearly as I can pinpoint it, Google began discounting reviews left by “A Google User” from total review counts around May 23, 2018. For a brief period, these anonymous reviews were still visible, but were then removed from display. I haven’t seen any official announcement about this, to date, and it remains unclear as to whether all reviews designated as being from “A Google User” have been removed, or whether some still remain. I haven’t been able to discover a single one since the update.
Q: How do I know if I was affected by this action?
A: If, prior to my estimated date, you had reviews that had been left by profiles marked “A Google User,” and these reviews are now gone, that’s the diagnostic of why your total review count has dropped.
Q: The reviews I’ve lost weren’t from “A Google User” profiles. What happened?
A: If you’ve lost reviews from non-anonymous profiles, it’s time to investigate other causes of removal. These could include:
Having paid for or incentivized reviews, either directly or via an unethical marketer
Reviews stemming from a review station/kiosk at your business
Getting too many reviews at once
URLs, prohibited language, or other objectionable content in the body of reviews
Reviewing yourself, or having employees (past or present) do so
Reviews were left on your same IP (as in the case of free on-site Wi-Fi)
The use of review strategies/software that prohibit negative reviews or selectively solicit positive reviews
Any other violation of Google’s review guidelines
A Google bug, in which case, check the GMB forum for reports of similar review loss, and wait a few days to see if your reviews return; if not, you can take the time to post about your issue in the GMB forum, but chances are not good that removed reviews will be reinstated
Q: Is anonymous review removal a bug or a test?
A: One month later, these reviews remain absent. This is not a bug, and seems unlikely to be a test.
Q: Could my missing anonymous reviews come back?
A: Never say “never” with Google. From their inception, Google review counts have been wonky, and have been afflicted by various bugs. There have been cases in which reviews have vanished and reappeared. But, in this case, I don’t believe these types of reviews will return. This is most likely an action on Google’s part with the intention of improving their review corpus, which is, unfortunately, plagued with spam.
Q: What were the origins of “A Google User” reviews?
A: Reviews designated by this language came from a variety of scenarios, but are chiefly fallout from Google’s rollout of Google+ and then its subsequent detachment from local. As Mike Blumenthal explains:
As recently as 2016, Google required users to log in as G+ users to leave a review. When they transitioned away from + they allowed users several choices as to whether to delete their reviews or to create a name. Many users did not make that transition. For the users that chose not to give their name and make that transition Google identified them as ” A Google User”…. also certain devices like the old Blackberry’s could leave a review but not a name. Also users left + and may have changed profiles at Google abandoning their old profiles. Needless to say there were many ways that these reviews became from “A Google User.”
Q: Is the removal of anonymous reviews a positive or negative thing? What’s Google trying to do here?
A: Whether this action has worked out well or poorly for you likely depends on the quality of the reviews you’ve lost. In some cases, the loss may have suddenly put you behind competitors, in terms of review count or rating. In others, the loss of anonymous negative reviews may have just resulted in your star rating improving — which would be great news!
As to Google’s intent with this action, my assumption is that it’s a step toward increasing transparency. Not their own transparency, but the accountability of the reviewing public. Google doesn’t really like to acknowledge it, but their review corpus is inundated with spam, some of it the product of global networks of bad actors who have made a business of leaving fake reviews. Personally, I welcome Google making any attempts to cope with this, but the removal of this specific type of anonymous review is definitely not an adequate solution to review spam when the livelihoods of real people are on the line.
Q: Does this Google update mean my business is now safe from anonymous reviews?
A: Unfortunately, no. While it does mean you’re unlikely to see reviews marked as being from “A Google User”, it does not in any way deter people from creating as many Google identities as they’d like to review your business. Consider:
Google’s review product has yet to reach a level of sophistication which could automatically flag reviews left by “Rocky Balboa” or “Whatever Whatever” as, perhaps, somewhat lacking in legitimacy.
Google’s product also doesn’t appear to suspect profiles created solely to leave one-time reviews, though this is a clear hallmark of many instances of spam
Google won’t remove text-less negative star ratings, despite owner requests
Google hasn’t been historically swayed to remove reviews on the basis of the owner claiming no records show that a negative reviewer was ever a customer
Q: Should Google’s removal of anonymous reviews alter my review strategy?
A: No, not really. I empathize with the business owners expressing frustration over the loss of reviews they were proud of and had worked hard to earn. I see actions like this as important signals to all local businesses to remember that you don’t own your Google reviews, you don’t own your Google My Business listing/Knowledge Panel. Google owns those assets, and manages them in any way they deem best for Google.
In the local SEO industry, we are increasingly seeing the transformation of businesses from the status of empowered “website owner” to the shakier “Google tenant,” with more and more consumer actions taking place within Google’s interface. The May removal of reviews should be one more nudge to your local brand to:
Be sure you have an ongoing, guideline-compliant Google review acquisition campaign in place so that reviews that become filtered out can be replaced with fresh reviews
Take an active approach to monitoring your GMB reviews so that you become aware of changes quickly. Software like Moz Local can help with this, especially if you own or market large, multi-location enterprises. Even when no action can be taken in response to a new Google policy, awareness is always a competitive advantage.
Diversify your presence on review platforms beyond Google
Collect reviews and testimonials directly from your customers to be placed on your own website; don’t forget the Schema markup while you’re at it
Diversify the ways in which you are cultivating positive consumer sentiment offline; word-of-mouth marketing, loyalty programs, and the development of real-world relationships with your customers is something you directly control
Keep collecting those email addresses and, following the laws of your country, cultivate non-Google-dependent lines of communication with your customers
Invest heavily in hiring and training practices that empower staff to offer the finest possible experience to customers at the time of service — this is the very best way to ensure you are building a strong reputation both on and offline
Q: So, what should Google do next about review spam?
A: A Google rep once famously stated,
“The wiki nature of Google Maps expands upon Google’s steadfast commitment to open community.”
I’d welcome your opinions as to how Google should deal with review spam, as I find this a very hard question to answer. It may well be a case of trying to lock the barn door after the horse has bolted, and Google’s wiki mentality applied to real-world businesses is one with which our industry has contended for years.
You see, the trouble with Google’s local product is that it was never opt-in. Whether you list your business or not, it can end up in Google’s local business index, and that means you are open to reviews (positive, negative, and fallacious) on the most visible possible platform, like it or not. As I’m not seeing a way to walk this back, review spam should be Google’s problem to fix, and they are obliged to fix it if:
They are committed to their own earnings, based on the trust the public feels in their review corpus
They are committed to user experience, implementing necessary technology and human intervention to protect consumers from fake reviews
They want to stop treating the very businesses on whom their whole product is structured as unimportant in the scheme of things; companies going out of business due to review spam attacks really shouldn’t be viewed as acceptable collateral damage
Knowing that Alphabet has an estimated operating income of $7 billion for 2018, I believe Google could fund these safeguards:
Take a bold step and resource human review mediators. Make this a new department within the local department. Google sends out lots of emails to businesses now. Let them all include clear contact options for reaching the review mediation department if the business experiences spam reviews. Put the department behind a wizard that walks the business owner through guidelines to determine if a review is truly spam, and if this process signals a “yes,” open a ticket and fix the issue. Don’t depend on volunteers in the GMB forum. Invest money in paid staff to maintain the quality of Google’s own product.
If Google is committed to the review flagging process (which is iffy, at best), offer every business owner clear guidelines for flagging reviews within their own GMB dashboard, and then communicate about what is happening to the flagged reviews.
Improve algorithmic detection of suspicious signals, like profiles with one-off reviews, the sudden influx of negative reviews and text-less ratings, global reviews within a single profile, and companies or profiles with a history of guideline violations. Hold the first few reviews left by any profile in a “sandbox,” à la Yelp.
Now it’s your turn! Let’s look at Google’s removal of “A Google User” reviews as a first step in the right direction. If you had Google’s ear, what would you suggest they do next to combat review spam? I’d really like to know.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
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Q&A: Lost Your Anonymous Google Reviews? The Scoop on Removal and Moving Forward cảm biến đo mức xi măng
Posted by MiriamEllis
Did you recently notice a minor or major drop in your Google review count, and then realize that some of your actual reviews had gone missing, too? Read on to see if your experience of removal review was part of the action Google took in late May surrounding anonymous reviews.
Q: What happened?
A: As nearly as I can pinpoint it, Google began discounting reviews left by “A Google User” from total review counts around May 23, 2018. For a brief period, these anonymous reviews were still visible, but were then removed from display. I haven’t seen any official announcement about this, to date, and it remains unclear as to whether all reviews designated as being from “A Google User” have been removed, or whether some still remain. I haven’t been able to discover a single one since the update.
Q: How do I know if I was affected by this action?
A: If, prior to my estimated date, you had reviews that had been left by profiles marked “A Google User,” and these reviews are now gone, that’s the diagnostic of why your total review count has dropped.
Q: The reviews I’ve lost weren’t from “A Google User” profiles. What happened?
A: If you’ve lost reviews from non-anonymous profiles, it’s time to investigate other causes of removal. These could include:
Having paid for or incentivized reviews, either directly or via an unethical marketer
Reviews stemming from a review station/kiosk at your business
Getting too many reviews at once
URLs, prohibited language, or other objectionable content in the body of reviews
Reviewing yourself, or having employees (past or present) do so
Reviews were left on your same IP (as in the case of free on-site Wi-Fi)
The use of review strategies/software that prohibit negative reviews or selectively solicit positive reviews
Any other violation of Google’s review guidelines
A Google bug, in which case, check the GMB forum for reports of similar review loss, and wait a few days to see if your reviews return; if not, you can take the time to post about your issue in the GMB forum, but chances are not good that removed reviews will be reinstated
Q: Is anonymous review removal a bug or a test?
A: One month later, these reviews remain absent. This is not a bug, and seems unlikely to be a test.
Q: Could my missing anonymous reviews come back?
A: Never say “never” with Google. From their inception, Google review counts have been wonky, and have been afflicted by various bugs. There have been cases in which reviews have vanished and reappeared. But, in this case, I don’t believe these types of reviews will return. This is most likely an action on Google’s part with the intention of improving their review corpus, which is, unfortunately, plagued with spam.
Q: What were the origins of “A Google User” reviews?
A: Reviews designated by this language came from a variety of scenarios, but are chiefly fallout from Google’s rollout of Google+ and then its subsequent detachment from local. As Mike Blumenthal explains:
As recently as 2016, Google required users to log in as G+ users to leave a review. When they transitioned away from + they allowed users several choices as to whether to delete their reviews or to create a name. Many users did not make that transition. For the users that chose not to give their name and make that transition Google identified them as ” A Google User”…. also certain devices like the old Blackberry’s could leave a review but not a name. Also users left + and may have changed profiles at Google abandoning their old profiles. Needless to say there were many ways that these reviews became from “A Google User.”
Q: Is the removal of anonymous reviews a positive or negative thing? What’s Google trying to do here?
A: Whether this action has worked out well or poorly for you likely depends on the quality of the reviews you’ve lost. In some cases, the loss may have suddenly put you behind competitors, in terms of review count or rating. In others, the loss of anonymous negative reviews may have just resulted in your star rating improving — which would be great news!
As to Google’s intent with this action, my assumption is that it’s a step toward increasing transparency. Not their own transparency, but the accountability of the reviewing public. Google doesn’t really like to acknowledge it, but their review corpus is inundated with spam, some of it the product of global networks of bad actors who have made a business of leaving fake reviews. Personally, I welcome Google making any attempts to cope with this, but the removal of this specific type of anonymous review is definitely not an adequate solution to review spam when the livelihoods of real people are on the line.
Q: Does this Google update mean my business is now safe from anonymous reviews?
A: Unfortunately, no. While it does mean you’re unlikely to see reviews marked as being from “A Google User”, it does not in any way deter people from creating as many Google identities as they’d like to review your business. Consider:
Google’s review product has yet to reach a level of sophistication which could automatically flag reviews left by “Rocky Balboa” or “Whatever Whatever” as, perhaps, somewhat lacking in legitimacy.
Google’s product also doesn’t appear to suspect profiles created solely to leave one-time reviews, though this is a clear hallmark of many instances of spam
Google won’t remove text-less negative star ratings, despite owner requests
Google hasn’t been historically swayed to remove reviews on the basis of the owner claiming no records show that a negative reviewer was ever a customer
Q: Should Google’s removal of anonymous reviews alter my review strategy?
A: No, not really. I empathize with the business owners expressing frustration over the loss of reviews they were proud of and had worked hard to earn. I see actions like this as important signals to all local businesses to remember that you don’t own your Google reviews, you don’t own your Google My Business listing/Knowledge Panel. Google owns those assets, and manages them in any way they deem best for Google.
In the local SEO industry, we are increasingly seeing the transformation of businesses from the status of empowered “website owner” to the shakier “Google tenant,” with more and more consumer actions taking place within Google’s interface. The May removal of reviews should be one more nudge to your local brand to:
Be sure you have an ongoing, guideline-compliant Google review acquisition campaign in place so that reviews that become filtered out can be replaced with fresh reviews
Take an active approach to monitoring your GMB reviews so that you become aware of changes quickly. Software like Moz Local can help with this, especially if you own or market large, multi-location enterprises. Even when no action can be taken in response to a new Google policy, awareness is always a competitive advantage.
Diversify your presence on review platforms beyond Google
Collect reviews and testimonials directly from your customers to be placed on your own website; don’t forget the Schema markup while you’re at it
Diversify the ways in which you are cultivating positive consumer sentiment offline; word-of-mouth marketing, loyalty programs, and the development of real-world relationships with your customers is something you directly control
Keep collecting those email addresses and, following the laws of your country, cultivate non-Google-dependent lines of communication with your customers
Invest heavily in hiring and training practices that empower staff to offer the finest possible experience to customers at the time of service — this is the very best way to ensure you are building a strong reputation both on and offline
Q: So, what should Google do next about review spam?
A: A Google rep once famously stated,
“The wiki nature of Google Maps expands upon Google’s steadfast commitment to open community.”
I’d welcome your opinions as to how Google should deal with review spam, as I find this a very hard question to answer. It may well be a case of trying to lock the barn door after the horse has bolted, and Google’s wiki mentality applied to real-world businesses is one with which our industry has contended for years.
You see, the trouble with Google’s local product is that it was never opt-in. Whether you list your business or not, it can end up in Google’s local business index, and that means you are open to reviews (positive, negative, and fallacious) on the most visible possible platform, like it or not. As I’m not seeing a way to walk this back, review spam should be Google’s problem to fix, and they are obliged to fix it if:
They are committed to their own earnings, based on the trust the public feels in their review corpus
They are committed to user experience, implementing necessary technology and human intervention to protect consumers from fake reviews
They want to stop treating the very businesses on whom their whole product is structured as unimportant in the scheme of things; companies going out of business due to review spam attacks really shouldn’t be viewed as acceptable collateral damage
Knowing that Alphabet has an estimated operating income of $7 billion for 2018, I believe Google could fund these safeguards:
Take a bold step and resource human review mediators. Make this a new department within the local department. Google sends out lots of emails to businesses now. Let them all include clear contact options for reaching the review mediation department if the business experiences spam reviews. Put the department behind a wizard that walks the business owner through guidelines to determine if a review is truly spam, and if this process signals a “yes,” open a ticket and fix the issue. Don’t depend on volunteers in the GMB forum. Invest money in paid staff to maintain the quality of Google’s own product.
If Google is committed to the review flagging process (which is iffy, at best), offer every business owner clear guidelines for flagging reviews within their own GMB dashboard, and then communicate about what is happening to the flagged reviews.
Improve algorithmic detection of suspicious signals, like profiles with one-off reviews, the sudden influx of negative reviews and text-less ratings, global reviews within a single profile, and companies or profiles with a history of guideline violations. Hold the first few reviews left by any profile in a “sandbox,” à la Yelp.
Now it’s your turn! Let’s look at Google’s removal of “A Google User” reviews as a first step in the right direction. If you had Google’s ear, what would you suggest they do next to combat review spam? I’d really like to know.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
https://ift.tt/2KcARRY
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Q&A: Lost Your Anonymous Google Reviews? The Scoop on Removal and Moving Forward
Posted by MiriamEllis
Did you recently notice a minor or major drop in your Google review count, and then realize that some of your actual reviews had gone missing, too? Read on to see if your experience of removal review was part of the action Google took in late May surrounding anonymous reviews.
Q: What happened?
A: As nearly as I can pinpoint it, Google began discounting reviews left by “A Google User” from total review counts around May 23, 2018. For a brief period, these anonymous reviews were still visible, but were then removed from display. I haven’t seen any official announcement about this, to date, and it remains unclear as to whether all reviews designated as being from “A Google User” have been removed, or whether some still remain. I haven’t been able to discover a single one since the update.
Q: How do I know if I was affected by this action?
A: If, prior to my estimated date, you had reviews that had been left by profiles marked “A Google User,” and these reviews are now gone, that’s the diagnostic of why your total review count has dropped.
Q: The reviews I’ve lost weren’t from “A Google User” profiles. What happened?
A: If you’ve lost reviews from non-anonymous profiles, it’s time to investigate other causes of removal. These could include:
Having paid for or incentivized reviews, either directly or via an unethical marketer
Reviews stemming from a review station/kiosk at your business
Getting too many reviews at once
URLs, prohibited language, or other objectionable content in the body of reviews
Reviewing yourself, or having employees (past or present) do so
Reviews were left on your same IP (as in the case of free on-site Wi-Fi)
The use of review strategies/software that prohibit negative reviews or selectively solicit positive reviews
Any other violation of Google’s review guidelines
A Google bug, in which case, check the GMB forum for reports of similar review loss, and wait a few days to see if your reviews return; if not, you can take the time to post about your issue in the GMB forum, but chances are not good that removed reviews will be reinstated
Q: Is anonymous review removal a bug or a test?
A: One month later, these reviews remain absent. This is not a bug, and seems unlikely to be a test.
Q: Could my missing anonymous reviews come back?
A: Never say “never” with Google. From their inception, Google review counts have been wonky, and have been afflicted by various bugs. There have been cases in which reviews have vanished and reappeared. But, in this case, I don’t believe these types of reviews will return. This is most likely an action on Google’s part with the intention of improving their review corpus, which is, unfortunately, plagued with spam.
Q: What were the origins of “A Google User” reviews?
A: Reviews designated by this language came from a variety of scenarios, but are chiefly fallout from Google’s rollout of Google+ and then its subsequent detachment from local. As Mike Blumenthal explains:
As recently as 2016, Google required users to log in as G+ users to leave a review. When they transitioned away from + they allowed users several choices as to whether to delete their reviews or to create a name. Many users did not make that transition. For the users that chose not to give their name and make that transition Google identified them as ” A Google User”…. also certain devices like the old Blackberry’s could leave a review but not a name. Also users left + and may have changed profiles at Google abandoning their old profiles. Needless to say there were many ways that these reviews became from “A Google User.”
Q: Is the removal of anonymous reviews a positive or negative thing? What’s Google trying to do here?
A: Whether this action has worked out well or poorly for you likely depends on the quality of the reviews you’ve lost. In some cases, the loss may have suddenly put you behind competitors, in terms of review count or rating. In others, the loss of anonymous negative reviews may have just resulted in your star rating improving — which would be great news!
As to Google’s intent with this action, my assumption is that it’s a step toward increasing transparency. Not their own transparency, but the accountability of the reviewing public. Google doesn’t really like to acknowledge it, but their review corpus is inundated with spam, some of it the product of global networks of bad actors who have made a business of leaving fake reviews. Personally, I welcome Google making any attempts to cope with this, but the removal of this specific type of anonymous review is definitely not an adequate solution to review spam when the livelihoods of real people are on the line.
Q: Does this Google update mean my business is now safe from anonymous reviews?
A: Unfortunately, no. While it does mean you’re unlikely to see reviews marked as being from “A Google User”, it does not in any way deter people from creating as many Google identities as they’d like to review your business. Consider:
Google’s review product has yet to reach a level of sophistication which could automatically flag reviews left by “Rocky Balboa” or “Whatever Whatever” as, perhaps, somewhat lacking in legitimacy.
Google’s product also doesn’t appear to suspect profiles created solely to leave one-time reviews, though this is a clear hallmark of many instances of spam
Google won’t remove text-less negative star ratings, despite owner requests
Google hasn’t been historically swayed to remove reviews on the basis of the owner claiming no records show that a negative reviewer was ever a customer
Q: Should Google’s removal of anonymous reviews alter my review strategy?
A: No, not really. I empathize with the business owners expressing frustration over the loss of reviews they were proud of and had worked hard to earn. I see actions like this as important signals to all local businesses to remember that you don’t own your Google reviews, you don’t own your Google My Business listing/Knowledge Panel. Google owns those assets, and manages them in any way they deem best for Google.
In the local SEO industry, we are increasingly seeing the transformation of businesses from the status of empowered “website owner” to the shakier “Google tenant,” with more and more consumer actions taking place within Google’s interface. The May removal of reviews should be one more nudge to your local brand to:
Be sure you have an ongoing, guideline-compliant Google review acquisition campaign in place so that reviews that become filtered out can be replaced with fresh reviews
Take an active approach to monitoring your GMB reviews so that you become aware of changes quickly. Software like Moz Local can help with this, especially if you own or market large, multi-location enterprises. Even when no action can be taken in response to a new Google policy, awareness is always a competitive advantage.
Diversify your presence on review platforms beyond Google
Collect reviews and testimonials directly from your customers to be placed on your own website; don’t forget the Schema markup while you’re at it
Diversify the ways in which you are cultivating positive consumer sentiment offline; word-of-mouth marketing, loyalty programs, and the development of real-world relationships with your customers is something you directly control
Keep collecting those email addresses and, following the laws of your country, cultivate non-Google-dependent lines of communication with your customers
Invest heavily in hiring and training practices that empower staff to offer the finest possible experience to customers at the time of service — this is the very best way to ensure you are building a strong reputation both on and offline
Q: So, what should Google do next about review spam?
A: A Google rep once famously stated,
“The wiki nature of Google Maps expands upon Google’s steadfast commitment to open community.”
I’d welcome your opinions as to how Google should deal with review spam, as I find this a very hard question to answer. It may well be a case of trying to lock the barn door after the horse has bolted, and Google’s wiki mentality applied to real-world businesses is one with which our industry has contended for years.
You see, the trouble with Google’s local product is that it was never opt-in. Whether you list your business or not, it can end up in Google’s local business index, and that means you are open to reviews (positive, negative, and fallacious) on the most visible possible platform, like it or not. As I’m not seeing a way to walk this back, review spam should be Google’s problem to fix, and they are obliged to fix it if:
They are committed to their own earnings, based on the trust the public feels in their review corpus
They are committed to user experience, implementing necessary technology and human intervention to protect consumers from fake reviews
They want to stop treating the very businesses on whom their whole product is structured as unimportant in the scheme of things; companies going out of business due to review spam attacks really shouldn’t be viewed as acceptable collateral damage
Knowing that Alphabet has an estimated operating income of $7 billion for 2018, I believe Google could fund these safeguards:
Take a bold step and resource human review mediators. Make this a new department within the local department. Google sends out lots of emails to businesses now. Let them all include clear contact options for reaching the review mediation department if the business experiences spam reviews. Put the department behind a wizard that walks the business owner through guidelines to determine if a review is truly spam, and if this process signals a “yes,” open a ticket and fix the issue. Don’t depend on volunteers in the GMB forum. Invest money in paid staff to maintain the quality of Google’s own product.
If Google is committed to the review flagging process (which is iffy, at best), offer every business owner clear guidelines for flagging reviews within their own GMB dashboard, and then communicate about what is happening to the flagged reviews.
Improve algorithmic detection of suspicious signals, like profiles with one-off reviews, the sudden influx of negative reviews and text-less ratings, global reviews within a single profile, and companies or profiles with a history of guideline violations. Hold the first few reviews left by any profile in a “sandbox,” à la Yelp.
Now it’s your turn! Let’s look at Google’s removal of “A Google User” reviews as a first step in the right direction. If you had Google’s ear, what would you suggest they do next to combat review spam? I’d really like to know.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
Q&A: Lost Your Anonymous Google Reviews? The Scoop on Removal and Moving Forward
Q&A: Lost Your Anonymous Google Reviews? The Scoop on Removal and Moving Forward
Posted by MiriamEllis
Did you recently notice a minor or major drop in your Google review count, and then realize that some of your actual reviews had gone missing, too? Read on to see if your experience of removal review was part of the action Google took in late May surrounding anonymous reviews.
Q: What happened?
A: As nearly as I can pinpoint it, Google began discounting reviews left by “A Google User” from total review counts around May 23, 2018. For a brief period, these anonymous reviews were still visible, but were then removed from display. I haven’t seen any official announcement about this, to date, and it remains unclear as to whether all reviews designated as being from “A Google User” have been removed, or whether some still remain. I haven’t been able to discover a single one since the update.
Q: How do I know if I was affected by this action?
A: If, prior to my estimated date, you had reviews that had been left by profiles marked “A Google User,” and these reviews are now gone, that’s the diagnostic of why your total review count has dropped.
Q: The reviews I’ve lost weren’t from “A Google User” profiles. What happened?
A: If you’ve lost reviews from non-anonymous profiles, it’s time to investigate other causes of removal. These could include:
Having paid for or incentivized reviews, either directly or via an unethical marketer
Reviews stemming from a review station/kiosk at your business
Getting too many reviews at once
URLs, prohibited language, or other objectionable content in the body of reviews
Reviewing yourself, or having employees (past or present) do so
Reviews were left on your same IP (as in the case of free on-site Wi-Fi)
The use of review strategies/software that prohibit negative reviews or selectively solicit positive reviews
Any other violation of Google’s review guidelines
A Google bug, in which case, check the GMB forum for reports of similar review loss, and wait a few days to see if your reviews return; if not, you can take the time to post about your issue in the GMB forum, but chances are not good that removed reviews will be reinstated
Q: Is anonymous review removal a bug or a test?
A: One month later, these reviews remain absent. This is not a bug, and seems unlikely to be a test.
Q: Could my missing anonymous reviews come back?
A: Never say “never” with Google. From their inception, Google review counts have been wonky, and have been afflicted by various bugs. There have been cases in which reviews have vanished and reappeared. But, in this case, I don’t believe these types of reviews will return. This is most likely an action on Google’s part with the intention of improving their review corpus, which is, unfortunately, plagued with spam.
Q: What were the origins of “A Google User” reviews?
A: Reviews designated by this language came from a variety of scenarios, but are chiefly fallout from Google’s rollout of Google+ and then its subsequent detachment from local. As Mike Blumenthal explains:
As recently as 2016, Google required users to log in as G+ users to leave a review. When they transitioned away from + they allowed users several choices as to whether to delete their reviews or to create a name. Many users did not make that transition. For the users that chose not to give their name and make that transition Google identified them as ” A Google User”…. also certain devices like the old Blackberry’s could leave a review but not a name. Also users left + and may have changed profiles at Google abandoning their old profiles. Needless to say there were many ways that these reviews became from “A Google User.”
Q: Is the removal of anonymous reviews a positive or negative thing? What’s Google trying to do here?
A: Whether this action has worked out well or poorly for you likely depends on the quality of the reviews you’ve lost. In some cases, the loss may have suddenly put you behind competitors, in terms of review count or rating. In others, the loss of anonymous negative reviews may have just resulted in your star rating improving — which would be great news!
As to Google’s intent with this action, my assumption is that it’s a step toward increasing transparency. Not their own transparency, but the accountability of the reviewing public. Google doesn’t really like to acknowledge it, but their review corpus is inundated with spam, some of it the product of global networks of bad actors who have made a business of leaving fake reviews. Personally, I welcome Google making any attempts to cope with this, but the removal of this specific type of anonymous review is definitely not an adequate solution to review spam when the livelihoods of real people are on the line.
Q: Does this Google update mean my business is now safe from anonymous reviews?
A: Unfortunately, no. While it does mean you’re unlikely to see reviews marked as being from “A Google User”, it does not in any way deter people from creating as many Google identities as they’d like to review your business. Consider:
Google’s review product has yet to reach a level of sophistication which could automatically flag reviews left by “Rocky Balboa” or “Whatever Whatever” as, perhaps, somewhat lacking in legitimacy.
Google’s product also doesn’t appear to suspect profiles created solely to leave one-time reviews, though this is a clear hallmark of many instances of spam
Google won’t remove text-less negative star ratings, despite owner requests
Google hasn’t been historically swayed to remove reviews on the basis of the owner claiming no records show that a negative reviewer was ever a customer
Q: Should Google’s removal of anonymous reviews alter my review strategy?
A: No, not really. I empathize with the business owners expressing frustration over the loss of reviews they were proud of and had worked hard to earn. I see actions like this as important signals to all local businesses to remember that you don’t own your Google reviews, you don’t own your Google My Business listing/Knowledge Panel. Google owns those assets, and manages them in any way they deem best for Google.
In the local SEO industry, we are increasingly seeing the transformation of businesses from the status of empowered “website owner” to the shakier “Google tenant,” with more and more consumer actions taking place within Google’s interface. The May removal of reviews should be one more nudge to your local brand to:
Be sure you have an ongoing, guideline-compliant Google review acquisition campaign in place so that reviews that become filtered out can be replaced with fresh reviews
Take an active approach to monitoring your GMB reviews so that you become aware of changes quickly. Software like Moz Local can help with this, especially if you own or market large, multi-location enterprises. Even when no action can be taken in response to a new Google policy, awareness is always a competitive advantage.
Diversify your presence on review platforms beyond Google
Collect reviews and testimonials directly from your customers to be placed on your own website; don’t forget the Schema markup while you’re at it
Diversify the ways in which you are cultivating positive consumer sentiment offline; word-of-mouth marketing, loyalty programs, and the development of real-world relationships with your customers is something you directly control
Keep collecting those email addresses and, following the laws of your country, cultivate non-Google-dependent lines of communication with your customers
Invest heavily in hiring and training practices that empower staff to offer the finest possible experience to customers at the time of service — this is the very best way to ensure you are building a strong reputation both on and offline
Q: So, what should Google do next about review spam?
A: A Google rep once famously stated,
“The wiki nature of Google Maps expands upon Google’s steadfast commitment to open community.”
I’d welcome your opinions as to how Google should deal with review spam, as I find this a very hard question to answer. It may well be a case of trying to lock the barn door after the horse has bolted, and Google’s wiki mentality applied to real-world businesses is one with which our industry has contended for years.
You see, the trouble with Google’s local product is that it was never opt-in. Whether you list your business or not, it can end up in Google’s local business index, and that means you are open to reviews (positive, negative, and fallacious) on the most visible possible platform, like it or not. As I’m not seeing a way to walk this back, review spam should be Google’s problem to fix, and they are obliged to fix it if:
They are committed to their own earnings, based on the trust the public feels in their review corpus
They are committed to user experience, implementing necessary technology and human intervention to protect consumers from fake reviews
They want to stop treating the very businesses on whom their whole product is structured as unimportant in the scheme of things; companies going out of business due to review spam attacks really shouldn’t be viewed as acceptable collateral damage
Knowing that Alphabet has an estimated operating income of $7 billion for 2018, I believe Google could fund these safeguards:
Take a bold step and resource human review mediators. Make this a new department within the local department. Google sends out lots of emails to businesses now. Let them all include clear contact options for reaching the review mediation department if the business experiences spam reviews. Put the department behind a wizard that walks the business owner through guidelines to determine if a review is truly spam, and if this process signals a “yes,” open a ticket and fix the issue. Don’t depend on volunteers in the GMB forum. Invest money in paid staff to maintain the quality of Google’s own product.
If Google is committed to the review flagging process (which is iffy, at best), offer every business owner clear guidelines for flagging reviews within their own GMB dashboard, and then communicate about what is happening to the flagged reviews.
Improve algorithmic detection of suspicious signals, like profiles with one-off reviews, the sudden influx of negative reviews and text-less ratings, global reviews within a single profile, and companies or profiles with a history of guideline violations. Hold the first few reviews left by any profile in a “sandbox,” à la Yelp.
Now it’s your turn! Let’s look at Google’s removal of “A Google User” reviews as a first step in the right direction. If you had Google’s ear, what would you suggest they do next to combat review spam? I’d really like to know.
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Q&A: Lost Your Anonymous Google Reviews? The Scoop on Removal and Moving Forward
Posted by MiriamEllis
Did you recently notice a minor or major drop in your Google review count, and then realize that some of your actual reviews had gone missing, too? Read on to see if your experience of removal review was part of the action Google took in late May surrounding anonymous reviews.
Q: What happened?
A: As nearly as I can pinpoint it, Google began discounting reviews left by “A Google User” from total review counts around May 23, 2018. For a brief period, these anonymous reviews were still visible, but were then removed from display. I haven’t seen any official announcement about this, to date, and it remains unclear as to whether all reviews designated as being from “A Google User” have been removed, or whether some still remain. I haven’t been able to discover a single one since the update.
Q: How do I know if I was affected by this action?
A: If, prior to my estimated date, you had reviews that had been left by profiles marked “A Google User,” and these reviews are now gone, that’s the diagnostic of why your total review count has dropped.
Q: The reviews I’ve lost weren’t from “A Google User” profiles. What happened?
A: If you’ve lost reviews from non-anonymous profiles, it’s time to investigate other causes of removal. These could include:
Having paid for or incentivized reviews, either directly or via an unethical marketer
Reviews stemming from a review station/kiosk at your business
Getting too many reviews at once
URLs, prohibited language, or other objectionable content in the body of reviews
Reviewing yourself, or having employees (past or present) do so
Reviews were left on your same IP (as in the case of free on-site Wi-Fi)
The use of review strategies/software that prohibit negative reviews or selectively solicit positive reviews
Any other violation of Google’s review guidelines
A Google bug, in which case, check the GMB forum for reports of similar review loss, and wait a few days to see if your reviews return; if not, you can take the time to post about your issue in the GMB forum, but chances are not good that removed reviews will be reinstated
Q: Is anonymous review removal a bug or a test?
A: One month later, these reviews remain absent. This is not a bug, and seems unlikely to be a test.
Q: Could my missing anonymous reviews come back?
A: Never say “never” with Google. From their inception, Google review counts have been wonky, and have been afflicted by various bugs. There have been cases in which reviews have vanished and reappeared. But, in this case, I don’t believe these types of reviews will return. This is most likely an action on Google’s part with the intention of improving their review corpus, which is, unfortunately, plagued with spam.
Q: What were the origins of “A Google User” reviews?
A: Reviews designated by this language came from a variety of scenarios, but are chiefly fallout from Google’s rollout of Google+ and then its subsequent detachment from local. As Mike Blumenthal explains:
As recently as 2016, Google required users to log in as G+ users to leave a review. When they transitioned away from + they allowed users several choices as to whether to delete their reviews or to create a name. Many users did not make that transition. For the users that chose not to give their name and make that transition Google identified them as ” A Google User”…. also certain devices like the old Blackberry’s could leave a review but not a name. Also users left + and may have changed profiles at Google abandoning their old profiles. Needless to say there were many ways that these reviews became from “A Google User.”
Q: Is the removal of anonymous reviews a positive or negative thing? What’s Google trying to do here?
A: Whether this action has worked out well or poorly for you likely depends on the quality of the reviews you’ve lost. In some cases, the loss may have suddenly put you behind competitors, in terms of review count or rating. In others, the loss of anonymous negative reviews may have just resulted in your star rating improving — which would be great news!
As to Google’s intent with this action, my assumption is that it’s a step toward increasing transparency. Not their own transparency, but the accountability of the reviewing public. Google doesn’t really like to acknowledge it, but their review corpus is inundated with spam, some of it the product of global networks of bad actors who have made a business of leaving fake reviews. Personally, I welcome Google making any attempts to cope with this, but the removal of this specific type of anonymous review is definitely not an adequate solution to review spam when the livelihoods of real people are on the line.
Q: Does this Google update mean my business is now safe from anonymous reviews?
A: Unfortunately, no. While it does mean you’re unlikely to see reviews marked as being from “A Google User”, it does not in any way deter people from creating as many Google identities as they’d like to review your business. Consider:
Google’s review product has yet to reach a level of sophistication which could automatically flag reviews left by “Rocky Balboa” or “Whatever Whatever” as, perhaps, somewhat lacking in legitimacy.
Google’s product also doesn’t appear to suspect profiles created solely to leave one-time reviews, though this is a clear hallmark of many instances of spam
Google won’t remove text-less negative star ratings, despite owner requests
Google hasn’t been historically swayed to remove reviews on the basis of the owner claiming no records show that a negative reviewer was ever a customer
Q: Should Google’s removal of anonymous reviews alter my review strategy?
A: No, not really. I empathize with the business owners expressing frustration over the loss of reviews they were proud of and had worked hard to earn. I see actions like this as important signals to all local businesses to remember that you don’t own your Google reviews, you don’t own your Google My Business listing/Knowledge Panel. Google owns those assets, and manages them in any way they deem best for Google.
In the local SEO industry, we are increasingly seeing the transformation of businesses from the status of empowered “website owner” to the shakier “Google tenant,” with more and more consumer actions taking place within Google’s interface. The May removal of reviews should be one more nudge to your local brand to:
Be sure you have an ongoing, guideline-compliant Google review acquisition campaign in place so that reviews that become filtered out can be replaced with fresh reviews
Take an active approach to monitoring your GMB reviews so that you become aware of changes quickly. Software like Moz Local can help with this, especially if you own or market large, multi-location enterprises. Even when no action can be taken in response to a new Google policy, awareness is always a competitive advantage.
Diversify your presence on review platforms beyond Google
Collect reviews and testimonials directly from your customers to be placed on your own website; don’t forget the Schema markup while you’re at it
Diversify the ways in which you are cultivating positive consumer sentiment offline; word-of-mouth marketing, loyalty programs, and the development of real-world relationships with your customers is something you directly control
Keep collecting those email addresses and, following the laws of your country, cultivate non-Google-dependent lines of communication with your customers
Invest heavily in hiring and training practices that empower staff to offer the finest possible experience to customers at the time of service — this is the very best way to ensure you are building a strong reputation both on and offline
Q: So, what should Google do next about review spam?
A: A Google rep once famously stated,
“The wiki nature of Google Maps expands upon Google’s steadfast commitment to open community.”
I’d welcome your opinions as to how Google should deal with review spam, as I find this a very hard question to answer. It may well be a case of trying to lock the barn door after the horse has bolted, and Google’s wiki mentality applied to real-world businesses is one with which our industry has contended for years.
You see, the trouble with Google’s local product is that it was never opt-in. Whether you list your business or not, it can end up in Google’s local business index, and that means you are open to reviews (positive, negative, and fallacious) on the most visible possible platform, like it or not. As I’m not seeing a way to walk this back, review spam should be Google’s problem to fix, and they are obliged to fix it if:
They are committed to their own earnings, based on the trust the public feels in their review corpus
They are committed to user experience, implementing necessary technology and human intervention to protect consumers from fake reviews
They want to stop treating the very businesses on whom their whole product is structured as unimportant in the scheme of things; companies going out of business due to review spam attacks really shouldn’t be viewed as acceptable collateral damage
Knowing that Alphabet has an estimated operating income of $7 billion for 2018, I believe Google could fund these safeguards:
Take a bold step and resource human review mediators. Make this a new department within the local department. Google sends out lots of emails to businesses now. Let them all include clear contact options for reaching the review mediation department if the business experiences spam reviews. Put the department behind a wizard that walks the business owner through guidelines to determine if a review is truly spam, and if this process signals a “yes,” open a ticket and fix the issue. Don’t depend on volunteers in the GMB forum. Invest money in paid staff to maintain the quality of Google’s own product.
If Google is committed to the review flagging process (which is iffy, at best), offer every business owner clear guidelines for flagging reviews within their own GMB dashboard, and then communicate about what is happening to the flagged reviews.
Improve algorithmic detection of suspicious signals, like profiles with one-off reviews, the sudden influx of negative reviews and text-less ratings, global reviews within a single profile, and companies or profiles with a history of guideline violations. Hold the first few reviews left by any profile in a “sandbox,” à la Yelp.
Now it’s your turn! Let’s look at Google’s removal of “A Google User” reviews as a first step in the right direction. If you had Google’s ear, what would you suggest they do next to combat review spam? I’d really like to know.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
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Q&A: Lost Your Anonymous Google Reviews? The Scoop on Removal and Moving Forward
Posted by MiriamEllis
Did you recently notice a minor or major drop in your Google review count, and then realize that some of your actual reviews had gone missing, too? Read on to see if your experience of removal review was part of the action Google took in late May surrounding anonymous reviews.
Q: What happened?
A: As nearly as I can pinpoint it, Google began discounting reviews left by “A Google User” from total review counts around May 23, 2018. For a brief period, these anonymous reviews were still visible, but were then removed from display. I haven’t seen any official announcement about this, to date, and it remains unclear as to whether all reviews designated as being from “A Google User” have been removed, or whether some still remain. I haven’t been able to discover a single one since the update.
Q: How do I know if I was affected by this action?
A: If, prior to my estimated date, you had reviews that had been left by profiles marked “A Google User,” and these reviews are now gone, that’s the diagnostic of why your total review count has dropped.
Q: The reviews I’ve lost weren’t from “A Google User” profiles. What happened?
A: If you’ve lost reviews from non-anonymous profiles, it’s time to investigate other causes of removal. These could include:
Having paid for or incentivized reviews, either directly or via an unethical marketer
Reviews stemming from a review station/kiosk at your business
Getting too many reviews at once
URLs, prohibited language, or other objectionable content in the body of reviews
Reviewing yourself, or having employees (past or present) do so
Reviews were left on your same IP (as in the case of free on-site Wi-Fi)
The use of review strategies/software that prohibit negative reviews or selectively solicit positive reviews
Any other violation of Google’s review guidelines
A Google bug, in which case, check the GMB forum for reports of similar review loss, and wait a few days to see if your reviews return; if not, you can take the time to post about your issue in the GMB forum, but chances are not good that removed reviews will be reinstated
Q: Is anonymous review removal a bug or a test?
A: One month later, these reviews remain absent. This is not a bug, and seems unlikely to be a test.
Q: Could my missing anonymous reviews come back?
A: Never say “never” with Google. From their inception, Google review counts have been wonky, and have been afflicted by various bugs. There have been cases in which reviews have vanished and reappeared. But, in this case, I don’t believe these types of reviews will return. This is most likely an action on Google’s part with the intention of improving their review corpus, which is, unfortunately, plagued with spam.
Q: What were the origins of “A Google User” reviews?
A: Reviews designated by this language came from a variety of scenarios, but are chiefly fallout from Google’s rollout of Google+ and then its subsequent detachment from local. As Mike Blumenthal explains:
As recently as 2016, Google required users to log in as G+ users to leave a review. When they transitioned away from + they allowed users several choices as to whether to delete their reviews or to create a name. Many users did not make that transition. For the users that chose not to give their name and make that transition Google identified them as ” A Google User”…. also certain devices like the old Blackberry’s could leave a review but not a name. Also users left + and may have changed profiles at Google abandoning their old profiles. Needless to say there were many ways that these reviews became from “A Google User.”
Q: Is the removal of anonymous reviews a positive or negative thing? What’s Google trying to do here?
A: Whether this action has worked out well or poorly for you likely depends on the quality of the reviews you’ve lost. In some cases, the loss may have suddenly put you behind competitors, in terms of review count or rating. In others, the loss of anonymous negative reviews may have just resulted in your star rating improving — which would be great news!
As to Google’s intent with this action, my assumption is that it’s a step toward increasing transparency. Not their own transparency, but the accountability of the reviewing public. Google doesn’t really like to acknowledge it, but their review corpus is inundated with spam, some of it the product of global networks of bad actors who have made a business of leaving fake reviews. Personally, I welcome Google making any attempts to cope with this, but the removal of this specific type of anonymous review is definitely not an adequate solution to review spam when the livelihoods of real people are on the line.
Q: Does this Google update mean my business is now safe from anonymous reviews?
A: Unfortunately, no. While it does mean you’re unlikely to see reviews marked as being from “A Google User”, it does not in any way deter people from creating as many Google identities as they’d like to review your business. Consider:
Google’s review product has yet to reach a level of sophistication which could automatically flag reviews left by “Rocky Balboa” or “Whatever Whatever” as, perhaps, somewhat lacking in legitimacy.
Google’s product also doesn’t appear to suspect profiles created solely to leave one-time reviews, though this is a clear hallmark of many instances of spam
Google won’t remove text-less negative star ratings, despite owner requests
Google hasn’t been historically swayed to remove reviews on the basis of the owner claiming no records show that a negative reviewer was ever a customer
Q: Should Google’s removal of anonymous reviews alter my review strategy?
A: No, not really. I empathize with the business owners expressing frustration over the loss of reviews they were proud of and had worked hard to earn. I see actions like this as important signals to all local businesses to remember that you don’t own your Google reviews, you don’t own your Google My Business listing/Knowledge Panel. Google owns those assets, and manages them in any way they deem best for Google.
In the local SEO industry, we are increasingly seeing the transformation of businesses from the status of empowered “website owner” to the shakier “Google tenant,” with more and more consumer actions taking place within Google’s interface. The May removal of reviews should be one more nudge to your local brand to:
Be sure you have an ongoing, guideline-compliant Google review acquisition campaign in place so that reviews that become filtered out can be replaced with fresh reviews
Take an active approach to monitoring your GMB reviews so that you become aware of changes quickly. Software like Moz Local can help with this, especially if you own or market large, multi-location enterprises. Even when no action can be taken in response to a new Google policy, awareness is always a competitive advantage.
Diversify your presence on review platforms beyond Google
Collect reviews and testimonials directly from your customers to be placed on your own website; don’t forget the Schema markup while you’re at it
Diversify the ways in which you are cultivating positive consumer sentiment offline; word-of-mouth marketing, loyalty programs, and the development of real-world relationships with your customers is something you directly control
Keep collecting those email addresses and, following the laws of your country, cultivate non-Google-dependent lines of communication with your customers
Invest heavily in hiring and training practices that empower staff to offer the finest possible experience to customers at the time of service — this is the very best way to ensure you are building a strong reputation both on and offline
Q: So, what should Google do next about review spam?
A: A Google rep once famously stated,
“The wiki nature of Google Maps expands upon Google’s steadfast commitment to open community.”
I’d welcome your opinions as to how Google should deal with review spam, as I find this a very hard question to answer. It may well be a case of trying to lock the barn door after the horse has bolted, and Google’s wiki mentality applied to real-world businesses is one with which our industry has contended for years.
You see, the trouble with Google’s local product is that it was never opt-in. Whether you list your business or not, it can end up in Google’s local business index, and that means you are open to reviews (positive, negative, and fallacious) on the most visible possible platform, like it or not. As I’m not seeing a way to walk this back, review spam should be Google’s problem to fix, and they are obliged to fix it if:
They are committed to their own earnings, based on the trust the public feels in their review corpus
They are committed to user experience, implementing necessary technology and human intervention to protect consumers from fake reviews
They want to stop treating the very businesses on whom their whole product is structured as unimportant in the scheme of things; companies going out of business due to review spam attacks really shouldn’t be viewed as acceptable collateral damage
Knowing that Alphabet has an estimated operating income of $7 billion for 2018, I believe Google could fund these safeguards:
Take a bold step and resource human review mediators. Make this a new department within the local department. Google sends out lots of emails to businesses now. Let them all include clear contact options for reaching the review mediation department if the business experiences spam reviews. Put the department behind a wizard that walks the business owner through guidelines to determine if a review is truly spam, and if this process signals a “yes,” open a ticket and fix the issue. Don’t depend on volunteers in the GMB forum. Invest money in paid staff to maintain the quality of Google’s own product.
If Google is committed to the review flagging process (which is iffy, at best), offer every business owner clear guidelines for flagging reviews within their own GMB dashboard, and then communicate about what is happening to the flagged reviews.
Improve algorithmic detection of suspicious signals, like profiles with one-off reviews, the sudden influx of negative reviews and text-less ratings, global reviews within a single profile, and companies or profiles with a history of guideline violations. Hold the first few reviews left by any profile in a “sandbox,” à la Yelp.
Now it’s your turn! Let’s look at Google’s removal of “A Google User” reviews as a first step in the right direction. If you had Google’s ear, what would you suggest they do next to combat review spam? I’d really like to know.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
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