#vpmarketing

[aiciglobal]

Sportswear for everyday life - Athleisure

Athleisure is about wearing your workout clothes all day long, for example wearing yoga leggings around town or wearing sneakers to the office.

It's not about wearing a ratty old jogging suit, athleisure is about wearing high-end workout clothes, from sports brands or as we've seen in luxury brands partnering with well-known sports brands such as North Face with Gucci or Balenciaga's recent collaboration with Adidas.

New categories within the sportswear space tend to target women in particular, and any innovation is focused on capturing this group. The traditional sportswear market, i.e. garments designed for sports, is aimed more exclusively at men, but the "spin-off" categories of this market, such as athleisure (all-occasion sportswear) are much more targeted at women.

Athleisure is also a generational interest: 65% of athleisure items are purchased and worn by tweens, teens, and young adults. It's a category driven by millennials in particular.

Younger consumers tend to be more health conscious, participating in activities such as yoga, fitness, and meditation, with a greater overall interest in wellness. It is this attitude that is driving the athleisure market.

This fashion is fueled by social media and influencers on this channel, like so many others. This type of clothing uses the latest fabrics and incorporates sports technology in its garments.

The key is that it is socially acceptable to wear even when not training.

Athleisure brands like Alo Yoga and Lululemon emerged just by selling simple items like leggings and T-shirts with high prices, good quality, and innovative designs. It is essentially aspirational clothing for sports enthusiasts.

Athleisure is all the rage today, and many celebrities have already joined the trend.

I sort of joined in, but I still preach that dressing for the occasion is a matter of education.

I confess that I have incorporated sneakers into my life and I wear them a lot, it's really what I enjoy most about this trend.

Join AICI today and give wings to your Image Consulting Business. 

To know more write us at: vpmarketing@aici.org

Our website: www.aici.org

[jtadelantar]

⏰ 5am wake up, early call time for a #photoshoot shoot today. 2 hrs away but going to look amazing. (#sunnies hiding how tired I look) . . . . #marketing #branding #creativedirector #artdirection #brand #brandcampaign #lofi #photographer #digital #calltime #digitalmarketing #photoshoot #vpmarketing #fashioneditorial #fashionblogger https://www.instagram.com/p/BpWi8BugAaR/?utm_source=ig_tumblr_share&igshid=8625lhg8c7yh

[earpanel]

RED FM turns Orange to support Grofer's Bachaate Raho sale in Delhi NCR

Perhaps the first front page innovation one recalls in print, from decades ago, was when the late Behram Contractor came out with just the masthead on an Afternoon Despatch & Courier issue in the very early 1990s, with just one banner headline that read: No News Is Good News. Why? Because the paper had tied up with some tea brand, if memory serves one correctly, and the brand had a 6-column spread solus on Page 2 which had the day’s actual Page 1 editorial content. And now, on Radio, media agency Mindshare has brought online grocery discounter Grofers and popular FM Radio network RED FM together for Grofer’s ongoing ‘Grand Orange Bag Days’ sale, which will see Red FM become Orange FM for a few days. For Grofer’s Grand Orange bag Days sale, which is live till 18th August and is offering a 100 % cashback of up to a max of Rs 5,000 on everything Red FM has turned into ‘Orange FM’ in Delhi NCR,  encouraging its listeners to ‘Bachaate Raho’ with this massive sale offering extravagant budget offers. The innovative partnership will engage listeners through activities planned at Orange FM. From radio airwaves painted Orange on the frequency 93.5 to the station jingle reflecting the Orange of Grofers,  to taking-by-complete-surprise pranks from the entertaining Bauaa (RJ Raunac) -- each activation will encourage listeners to log on to Grofers to make the most of the sale.

Nisha Narayanan, COO & Director, RED FM & Magic FM, said, ��We are excited to announce this association with Grofers, one of India’s largest online grocery delivery service for its Grand Orange Bag Days Sale. "The idea of transforming RED FM into ‘Orange FM’ is truly thrilling where our logo, jingle as well as our airwaves will reflect this association. "While Grofers has always been one of the go-to online stores for groceries, this sale will further enhance the scale of budget friendly deals available today,” Narayanan said.

Prashant Verma, VP Marketing – Grofers, said, “Grand Orange Bag Days (GOBD) is the biggest online grocery sale in the country. With this sale, Grofers provides unmatched savings to all customers, old and new, with its unique 100% cashback proposition. We wanted to land the proposition in the most compelling manner during a month when the category is extremely noisy and cluttered. 'Bachatey Raho' media innovation with Orange FM is a first of its kind takeover of the station while building a seamless integration with the savings positioning of the brand” Ruchi Mathur, Sr Vice President – Client Leadership - Mindshare North & East India, said, “We have partnered Grofers in their growth journey since they launched in India. At that time it was about changing habit and recruiting people into this new category. But as the action in the category heats up, the need was to shake things up, create a disruption and land our proposition with a Bang! "Underpinned by our core values of Speed, Provocation & Teamwork we partnered with Red FM to bring alive Grofers Grand Orange Bag Days in the most unique and striking manner. This is not about yet another stationality change. This is about a seamless transformation of RED FM to convey a very powerful story." Unlike other sales, Grofers GOBD is allowing both new and existing consumers to shop at 100% cashback (up to a massive Rs 5000). With no minimum order value, consumers can shop from various segments such as staples, beverages, home & kitchen among many more, literally for free. Read the full article

[dme-tv1]

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What do find that most indie artist lack? My Interview with @vpchop Press play to hear what was said? Full video on #DMEtv YouTube Channel. #videographer #media #interview #blogs #blogsites #5starempireent #indiehiphop #indiemagazine #recordlabel #hiphop #vpmarketing https://www.instagram.com/p/BtzVAbolTKk/?utm_source=ig_tumblr_share&igshid=1juajjcz0bwoa

[generouslydecadentdetective]

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[marlinav]

#ServantLeadership So honored to be part! This Sat Mar 25th 2-4pm, let’s ZUMBAathon® at Green Lake Community Center gym! Get your tickets today: http://bit.ly/zumba032517eb ~ • ~ • ~ • ~ • ~ • ~ • ~ • ~ • ~ • ~ • ~ • ~ • ~ A two-hour dance/fitness party with a purpose, Green Lake ZUMBAathon® FUNraiser participants will have a blast! Green Lake Chamber of Commerce is excited to facilitate this event! ~ • ~ • ~ • ~ • ~ • ~ • ~ • ~ • ~ • ~ • ~ • ~ • ~ Our amazing ZUMBA Fitness® instructor line up will keep your feet moving with their heart pounding choreography, and music selections that combine Latin or international music with a fun fitness workout! ~ • ~ • ~ • ~ • ~ • ~ • ~ • ~ • ~ • ~ • ~ • ~ • ~ All ages. For sponsorship opportunities or donation for drawing, email vpmarketing@greenlakechamber.com or comment below to volunteer. Net proceeds will go toward youth scholarships at Evans Pool and Green Lake Community Center. ~ • ~ • ~ • ~ • ~ • ~ • ~ • ~ • ~ • ~ • ~ • ~ • ~ #zumba #zumbathon #fundraiser #zumbathonfunraiser #glcczumbathon #greenlake #seattle #greenlakechamber #lovegreenlake #dancefitness #danceparty #dance #fitness #fit #fitlife #fitfam #community #movetobefit @stankubica @gustavo_26 (at Green Lake Community Center)

[thelostproject]

Working on some things at White Elephant. Huge announcements coming soon! #coffee #local #satx #whataburger #music #vpmarketing (at White Elephant Coffee Company)

[aiciglobal]

Challenging Digital Boundaries: Redefining Our Image in the Era of Algorithms

The digital age has brought about a profound transformation in how we present ourselves to the world.

Our digital image has become an integral part of our lives, with algorithms playing a pivotal role in shaping and interpreting that image.

Algorithms, the intelligent systems that process vast amounts of data, have empowered digital platforms to personalize our experiences. In the realm of digital images, algorithms are responsible for filtering and selecting the content we encounter, whether on social media, search engines, or fashion applications.

However, this poses several challenges and raises questions about the image we project online. Algorithms, based on our past behaviors and preferences, tend to show us similar content that reinforces our own ideas and tastes. This can create an information bubble where we only encounter perspectives that align with our own, limiting our exposure to new ideas and viewpoints.

Furthermore, algorithms can perpetuate stereotypes and biases, particularly within the fashion industry. If an algorithm is programmed to prioritize certain beauty standards as more relevant or popular, it can negatively impact self-esteem and limit diversity for those who don't conform to those standards.

It is crucial to be aware of how algorithms shape our digital image and find ways to maintain authenticity and diversity online.

Challenging stereotypes and not solely relying on algorithmic preferences is important. We must also be willing to explore content and perspectives that differ from our own pre-existing beliefs.

Digital image and algorithms are inherently interconnected nowadays. As conscientious users, we should strive to preserve authenticity, diversity, and receptiveness to new ideas in our online presence. By understanding and challenging algorithmic biases, we can construct a more representative and enriching digital image.

Diversify your sources of content: Do not confine yourself to following the same accounts and consuming identical content. Expand your horizons by following individuals with different perspectives and discovering new online communities. This will enable you to develop a more comprehensive and balanced outlook.

Be genuine and transparent: Do not attempt to portray yourself as someone you are not merely to attract followers or garner likes online. Authenticity is paramount in building a robust digital image and fostering genuine connections with others.

Together, let us embark on this journey of self-discovery and empowerment, as we transcend the limitations and redefine what it means to exist in the digital realm. Challenging digital boundaries becomes our catalyst for growth, enabling us to create a more meaningful and impactful digital image now.

Having an open mind and being willing to embrace diverse perspectives is essential for growth. And growth occurs when we engage with individuals who think and act differently from us, even if we disagree.

Join AICI today and give wings to your Image Consulting Business. 

To know more write us at: vpmarketing@aici.org Our website: www.aici.org

[jtadelantar]

We Got to shoot these two great Father and Son for @brooklyncloth campaign! Thanks @peacelovejojoo for sharing them yesterday . . . #marketing #branding #creativedirector #artdirection #brand #brandcampaign #lofi #photographer #digital #ecommerce #digitalmarketing #like4like #follow4follow #photoshoot #vpmarketing #fashioneditorial #fashionblogger #fathersday (at South Orange, New Jersey)

[jacquelineholm]

the only picture if me taken at @jdccentral 2015. Running on two hours of sleep and Red Bull. Thanks to the entire oc who made the weekend possible #cabslove #vpmarketing #business

[aiciglobal]

Discreet Luxury: The Subtle New Trend in Fashion

In the fashion industry, luxury has been a recurring theme for decades. For a long time, extravagance and ostentation have been seen as the trademarks of luxury. However, with the shift in trends and the way consumers perceive luxury, a new form of luxury has emerged: discreet or silent luxury.

Discreet luxury refers to a form of luxury that is not immediately apparent. It is a luxury enjoyed in one's own privacy, presented in the form of high-quality materials and craftsmanship, but without ostentatious logos or branding. Rather than making a public display of wealth, discreet luxury is based on subtlety and discretion.

Although discreet luxury may seem like a new concept, it dates back to the time when haute couture was an exclusive territory for the elite. Back then, high-quality fashion was made with high-quality materials and techniques, but it was not promoted with flashy branding. Instead, the quality of the workmanship spoke for itself.

Today, luxury brands have embraced the concept of discreet luxury. Brands like Hermès and Chanel have built their legacies on quality and craftsmanship and have avoided advertising their products with flashy logos. Instead, they focus on quality and creating a luxurious experience in their stores and in the products they sell.

One of the advantages of discreet luxury is that it does not focus on displaying wealth. Instead, it is about enjoying high-quality products and materials without the need to make a public display. This has been particularly appealing to younger consumers who are interested in luxury but not in ostentation.

Another advantage of discreet luxury is that it lends itself to greater personalization and exclusivity. Consumers can personalize items with their styles and tastes without flashy branding on products. This applies especially to more expensive luxury items, such as high-quality handbags and clothing, which can be made to measure for customers.

However, discreet luxury is not for everyone. For some consumers, luxury means publicly displaying their wealth, and flashy, branded products are part of the appeal. Additionally, for some luxury brands, ostentation remains an important part of their image and marketing strategy.

So, discreet luxury is a growing trend in the luxury fashion industry. It focuses on quality and craftsmanship rather than on the public display of wealth. It is a form of luxury that appeals to younger consumers and lends itself to personalization and exclusivity. Although discreet luxury is not for everyone, it seems to be a trend that is here to stay in the fashion industry.

We can find wellness in Discreet Luxury as the New Fashion Trend Transforming the Shopping Experience.

Join AICI today and give wings to your Image Consulting Business. 

To know more write us at: vpmarketing@aici.org

Our website: www.aici.org

[aiciglobal]

The Rise of Comfortable Worn-In Footwear

Iconic sneaker brand, Keds, has announced an exciting new collaboration with renowned designer Joseph Altuzarra. The collaboration combines Altuzarra's fresh and elegant aesthetic with the comfort and classic style of Keds. But what makes this collaboration even more special is its "imperfectly perfect" campaign, celebrating beauty in imperfection.

The "imperfectly perfect" campaign is a bold statement in a fashion world that has been obsessed with perfection. Keds and Altuzarra are celebrating beauty in the natural imperfections of everyday life. The campaign features in demonstrating that imperfection is a form of beauty and a driving force in creativity.

But fashion is not just about making a statement, it's about wearing something beautiful and comfortable on your feet. The Keds x Altuzarra collaboration is not only stylish but also comfortable. The sneakers are made from high-quality materials and designed with attention to detail to ensure both comfort and style. These sneakers are designed to last from the cushioned insole to the non-slip rubber sole.

The trend of sneakers with a worn-out look has taken over the fashion world in recent years, with brands like Golden Goose and Balenciaga leading the way. But the Keds x Altuzarra collaboration goes beyond fleeting fashion. Instead of trying to artificially replicate a worn-out appearance, these sneakers are designed to last, and the brands are making a statement against fast consumption and disposable fashion.

Golden Goose and Balenciaga are two fashion brands that have pioneered the trend of worn-out-looking sneakers.

Golden Goose, an Italian luxury sneaker brand, became famous for its distressed and deconstructed style, which became a fashion trend in itself. Each pair of Golden Goose sneakers is designed to look like they have been worn for years, with marks of wear, stains, and scratches.

On the other hand, Balenciaga, a luxury fashion brand based in Spain, has released several models of sneakers with a worn-out look in recent years, including the popular "Triple S" model. These sneakers are designed to look like they have been used and worn but are made with high-quality materials and meticulous attention to detail.

Both brands have successfully created a fashion trend that celebrates imperfection and wear, inspiring many other brands to follow their lead. However, there have also been criticisms of the high price of these sneakers, and the fact that some people may view the worn-out look as disrespectful to the workers who make the shoes in precarious conditions.

Despite the criticisms, Golden Goose and Balenciaga have been significant influences in sneaker fashion, and their focus on the distressed aesthetic has led to greater awareness of sustainability and durability in fashion.

Join AICI today and give wings to your Image Consulting Business. 

To know more write us at: vpmarketing@aici.org

Our website: www.aici.org

[aiciglobal]

Men's Smart Sport Fashion: Where Athletic Meets Elegance

In recent years, the fusion of sports-inspired elements with smart casual fashion has taken the men's style world by storm. This trend harmoniously blends athletic wear with traditional, formal pieces, resulting in a sophisticated yet comfortable look.

According to leading fashion authority, FashionBeans, there are several key wardrobe pieces essential to achieving this trendy style:

1. Tailored Joggers or Track Pants: 

Swap out your regular trousers for well-fitted joggers or track pants. The sleek tailoring adds a touch of refinement while maintaining the sporty essence.

2. Urban Sneakers: 

Sneakers are a crucial component of smart sport fashion. Opt for high-quality sneakers that effortlessly bridge the gap between sporty and chic.

3. Technical Fabrics: 

Embrace technical fabrics like nylon or mesh, which not only exude a modern vibe but also ensure functionality and comfort.

4. Bomber Jackets or Sport Coats: 

A stylish bomber jacket or a well-cut sport coat brings an air of elegance to your overall outfit, balancing the casualness of athletic wear.

5. Polo Shirts or Henley Shirts: These classic pieces offer versatility and can be dressed up or down, depending on the occasion.

Crafting a smart sport fashion look requires a careful equilibrium between athletic pieces and polished garments to avoid appearing too laid-back. By blending these elements seamlessly, you strike the perfect balance between casual and refined. 

Remember, investing in high-quality pieces and tailoring them to fit your body shape elevates the entire ensemble, making it appear effortlessly put together.

For the latest trends, tips, and inspiration in men's fashion, style, and grooming, look no further than the ever-reliable **GQ** and **Esquire** magazines. These trusted sources provide up-to-date information to help you stay on top of your fashion game.

The men's smart sport fashion trend continues to gain momentum, offering a fresh and contemporary approach to dressing up. So, go ahead and elevate your style by infusing a touch of athleticism into your smart casual wardrobe - a winning combination that ensures you look dashing and feel comfortable in any setting.

Whether you're heading to a casual outing or a semi-formal event, this versatile trend has got you covered. Embrace the sporty sophistication and make a statement with your fashion choices. With a dash of creativity and the right balance of athletic and refined pieces, you'll undoubtedly turn heads and set new standards in men's fashion.

Join AICI today and give wings to your Image Consulting Business. 

To know more write us at: vpmarketing@aici.org

Our website: www.aici.org