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Tailored Digital Marketing Campaigns for Target Audience Engagement
In the ever-evolving landscape of digital marketing, constructing tailored campaigns for target audience engagement is not just a strategy it is a necessity. With an abundance of platforms, channels, and content types available, businesses must navigate through the noise to reach their desired audience effectively. A successful digital marketing campaign goes beyond merely broadcasting a message; it involves understanding the intricacies of the target demographic, their preferences, behaviors, and pain points. By leveraging data-driven insights and employing a blend of creativity and analytical prowess, marketers can tailor campaigns that resonate deeply with their audience, fostering genuine engagement and driving desired outcomes. One of the fundamental pillars of a successful digital marketing campaign is audience segmentation. Rather than adopting a one-size-fits-all approach, segmentation allows marketers to divide their audience into distinct groups based on various criteria such as demographics, psychographics, interests, and purchasing behavior. This enables them to create highly personalized content and messaging that speaks directly to the specific needs and interests of each segment.
By understanding the unique challenges and aspirations of their audience members, marketers can deliver value-driven content that captures their attention and encourages active participation. Moreover, harnessing the power of data analytics plays a crucial role in informing and optimizing addigital marketing campaigns. By leveraging tools and technologies to gather and analyze relevant data, marketers can gain valuable insights into their audience's online behavior, preferences, and interactions with their brand. This data-driven approach empowers marketers to make informed decisions regarding content creation, channel selection, timing, and targeting, ultimately enhancing the effectiveness and efficiency of their campaigns. Whether it is monitoring website traffic, tracking social media engagement, or analyzing email open rates, the ability to interpret data allows marketers to refine their strategies continuously and adapt to evolving consumer trends. In addition to segmentation and data analytics, the creative execution of digital marketing campaigns is paramount to capturing and maintaining audience attention.
From compelling visual assets to captivating storytelling, creativity serves as the cornerstone of engaging content that resonates with audiences on a visceral level. By constructing content that is not only informative but also entertaining, inspiring, or emotionally resonant, marketers can forge genuine connections with their audience, fostering brand loyalty and advocacy. Whether it is through immersive video content, interactive social media experiences, or thought-provoking blog posts, creative excellence enables brands to cut through the clutter and stand out in a crowded digital landscape. Furthermore, effective digital marketing campaigns extend beyond mere engagement metrics to drive tangible business results. Whether the objective is to increase brand awareness, generate leads, drive sales, or foster customer loyalty, every campaign should be aligned with overarching business goals and objectives. By establishing clear KPIs and performance metrics, marketers can measure the impact and ROI of their efforts, identifying areas of success and opportunities for improvement. This data-driven approach not only enables marketers to demonstrate the value of their campaigns to key stakeholders but also informs future strategies and optimizations, driving continuous innovation and growth.
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TMA Entities as Normal Horoscopes
(To clarify, the Entities from The Magnus Archives, as represented by horoscopes from @normal-horoscopes. Entities presented in alphabetical order, horoscopes in the order that I found them.)
BEHOLDING
Libra: Your eye for detail is one of your most defining traits! Most people only have two general purpose eyes.
Gemini: Unleash your curiosity upon an unforgiving world and dissect everything you are afraid of with an olive fork until you understand it so well it can’t scare you anymore.
Pisces: You are the last one still awake. What are you still doing up? This late at night, with only one pair of eyes. You might see something you weren’t supposed to.
Gemini: You’ll have to throw out or donate most of your novelty t-shirts when you awake to find several bonus eyes hovering around you in elliptical orbits.
Sagittarius: Careful not to blunt those sharp eyes on an unforgiving task. Passion for learning is all well and good, but you’re venturing into uncharted territory that may contain things that want your eyes.
Gemini: Most of us have spare eyes. You have far too many.
Taurus: I can’t shake the feeling I’m being watched. Wait, watched isn’t the right word. Watched and something else.
Cancer: Quit your peeping. Something is looking back at you.
BURIED
Virgo: The weight of the world will crush you into a diamond.
Virgo: Your horoscope today is just dust. That’s it. Buncha dust.
Libra: Pressure can be an excellent motivator in the right amount. Also, they meant social pressure, doing paperwork in a deep-sea diving bell will not improve the quality of your work.
Gemini: From dust to dust. You came from the earth and she wants you back.
Taurus: Cave buddies.
Capricorn: Spend some time huffing large amounts of dust to make your insides dustier.
Scorpio: As you lay on your back, head tilted to an uncaring sky, the very earth whispered to you. She reached up her hands and fingers and you gave her everything you could. Sleep now. Mother is here.
Taurus: It goes far deeper than you imagine. Talk about it.
Cancer: You’ve come across something you should not have interrupted. Run. Run now. Go, or the very earth will swallow you whole.
Scorpio: Your natural drive and ambition will lead you to some interesting places! Who knew a person could even fit in that small a hole?
CORRUPTION
Aries: Live in the level of filth that is comfortable to you. Just make sure you are practicing self-love.
Pisces: You will see a cool picture of a plague doctor this week. Hell yeah.
Pisces: Growth is simply growth. Gardens and cancers alike.
Ophiuchus: When she awoke to see the infection had taken her shoulder she did the only sensible thing. She cut off her own head. She holds it by the hair in her left hand.
Ophiuchus: Worms in your brain. Worms in your brain. There are very helpful worms in your brain.
Gemini: The discomfort you can’t seem to shake is likely due to the large nest of bees that have made its home inside your ribs.
Ophiuchus: The value of today’s fortune depends heavily on your opinion of rot.
Virgo: The position of Mars says the virus is spreading and soon you will be reborn ascendant to join in the virulent bacchanalia.
Leo: We can only hate what we see in ourselves. Consider that you may be full of mosquitoes.
Aquarius: A lavish and ostentatious estate. Empty and bare because the previous occupants couldn’t stomach a little plague. Wimps.
Aries: When she touched you she laid several eggs in your skin. Free babes! Nice.
Ophiuchus: Having trouble in an academic setting? Try lying down in a field and letting insects use their tiny voices to whisper the secrets of the world to you.
DARK
Scorpio: A ray of night from the clouds will darken the banks of the river. Look only. Touch nothing.
Capricorn: The massive black roadrunner that followed your car through Utah. You didn’t say a word the whole night.
Leo: When you see the black, many eyed owls, immediately turn around and snuff out any lights. Your light up sneakers will have to go. Sacrifices must be made.
Aries: Take their hand. They will guide you into the night. Finding your own way out will be its own task. Feel as your heart starts to quicken.
Pisces: There is so much the world has to offer. So much beyond this fervor. Steady your hands and rest in the gentle dark.
Leo: The Diminutive Beings of Shadow and Dread are raccoons. They are raccoons. Close your trash cans.
Aries: You visibly absorb light from the area around you, consider medication.
Leo: Something moves soundlessly through your neighborhood, avoiding the streetlights. Check on your pets.
Pisces: The night is a blanket over all of us. There is fear and comfort in the privacy of the dark.
DESOLATION
Scorpio: As much as the stars and I admire your zeal, human hair candles will not catch on.
Taurus: Ensure your friends sit next to you by burning all other chairs and eating the ashes to hide your trickery.
Virgo: Fire is a powerful cleansing force, but that doesn’t make arson legal. The one thing fire cannot purify is the law.
Gemini: It absolutely could hurt to try. Pain is just pain.
Aries: Today your horoscope involves fire and children. The stars wouldn’t clarify anything past that.
Ophiuchus: A chapel made from old shipping containers. The priest is setting herself on fire for the third time in the sermon.
Cancer: It will not actually solve anything, but you can put your problems into perspective by setting everything on fire.
Capricorn: You’ll look back on all of it and wish it to be burned. Start the fire as soon as possible.
Libra: Watch the fire dance between your fingers. You only have so long.
END
Aries: Look buddy, only one of us can leave this pumpkin festival alive, and I’m already dead.
Gemini: What’s the rush? Nothing has happened but you can feel your heartbeat in your ears, you can feel your eyes dilate. Literally nothing has changed but your body seems convinced that you are going to die any second.
Scorpio: No sense in arguing over the supposed opinions of a dead man. Dig him up and ask him why don’t you? It’s a once in a lifetime chance.
Sagittarius: Today you will be legally dead for about 140 seconds but you’ll come back with a complementary mint.
Leo: After selling your soul to the devil, the sheer negative value of your soul will crash the soul market, causing the dead to walk again.
Ophiuchus: The only permanent state of being is death and even that’s debatable.
Pisces: A good strategy here is to simply refuse to die.
Aquarius: Fuck it. Carry a scythe around. Who even gives a shit.
Capricorn: Statistically, there is a chance that something you do today, however small, will lead to the death of an innocent.
Ophiuchus: Death is only the beginning. The beginning of not being alive anymore.
Aries: Your obsession with death will be satisfied. Eventually.
FLESH
Ophiuchus: Have yourself a feast and invent a new catholic saint to justify it.
Taurus: The stars say to get of your high horse and quit genetically engineering horses to have such legs. Horses are poorly designed as they are. It’s irresponsible.
Aries: Your newfound ability to scale a brick wall in seconds flat is kinda scary. Your bones make weird noises and everything. Try not to do it around kids.
Virgo: Do you know what flavor you are Virgo? Well get ready to find out!
Capricorn: You know Capricorn, you’re really one or two big steps away from being a sausage.
Leo: There will be a distinct element of aggression to your emotions today, specifically towards chefs that are a member of the ancient secret society of cannibals who just murdered your science teacher.
Taurus: Money troubles Taurus? Try growing new bones and selling them to bone farmers for extra cash. If you get good enough at it, you can use wholesalers.
Sagittarius: Fear not, there is pulled pork aplenty for those with the courage to seek it.
Virgo: There is a mad little part of our heads that looks at a meat cleaver and says “just chop your hand off”. Don’t listen to that bit. It's a prick and it owes me $120.
Pisces: Your body is not a temple, it is a river. A river made of meat and blood and stuff.
HUNT
Aquarius: Speak softly, carry a big stick, hide a gun inside the stick just in case the bastard is outside of stick range.
Pisces: If you are being chased by something unearthly, go for the selfie. Life is short, especially when you are being chased by something unearthly.
Aries: Nothing evil stalks the forest. The wild is bigger than you could ever imagine. You are nothing to it. No skinwalker or boogeyman or revenant could ever aspire to the persistence and hunger of the wild untamed.
Leo: Allow fear to inform you. To accept fear as sovereign is sin against the self. Fear is very correct about the large hungry mammal chasing you. Run.
Aquarius: Those assassins from the meat of the month club have finally found your new address and are planting the explosives as you read this.
Scorpio: Dreams of chasing smaller weaker things through the woods. Waking aching to remember. You will remember soon.
Sagittarius: The hunt is on! No starbucks will escape your horn-blessed gaze.
Scorpio: You will get into a fight. Go on a quest for revenge. And know the true visceral feeling of the hunt.
Virgo: The blissful are being sold a lie. The only true bliss is the glory of the hunt and a slaked bloodlust.
Pisces: Nothing gets the panties wet like the sound of hundreds of spectral mounts crashing through moonlit woods while the call of the hunt echoes among the trees, striking fear into the hearts of your ghastly quarry.
LONELY
Ophiuchus: You can’t stop feeling just one thing. Stuffing down one emotion means stuffing down them all.
Aquarius: You may be stunned to find that the introduction of a new person into your life will make you less lonely.
Taurus: Spend some time outdoors today. Reflect on the state of the world. See yourself reflected in the world and try to fight the other person who is interrupting your reflection time.
Aquarius: Do you remember the seaside? That strip of sand that made you feel at home? Do you remember how quiet it was?
Virgo: Remember Virgo, you can click the control stick to go into stealth mode. Use this to avoid your problems easier.
Aries: You are beyond the pale, transparent really.
Taurus: It's not fog. It's a curse. A curse that looks like fog. Stay away.
Cancer: The stars and I regret to tell you that you will, actually, have to talk to people at some point.
SLAUGHTER
Capricorn: Some things cannot be prepared for. Who even uses flintlock pistols anymore? Especially in the parking lot of a grocery store?
Pisces: There is a number of knives that it is appropriate to own. It is quite high. Let’s say you need to curate your collection.
Pisces: Romantic bloodsport for two.
Leo: Nobody really cares that you’re not one for fighting. Preparation is its own reward.
Leo: Having trouble with your customers at work? Strike the head for critical damage!
Aries: When things seem confusing, just start swinging at whoever you see. At the very least, you’ll get some breathing room.
Capricorn: It may be that you fight for good, and your opponent fights for a love of bloodshed, all that matters is that you are fighting.
Virgo: Ruthless efficiency produces results but blind rage is more fun.
SPIRAL
Libra: Drawings of wildflowers that don’t exist. Diagrams and advice in a language that nobody speaks. Strewn about your room in impossible places.
Capricorn: Reject the concept of direction. There is no up, there is no down. Orientation is for losers.
Sagittarius: You are correct Sagittarius! That small wooden carving of a fox wasn’t there last night! Yes, it is cursed! Right on the money there.
Capricorn: There is no old woman following you around throwing small potted plants at you.
Scorpio: Relieve stress by planning a trip that isn’t a trip to a place that isn’t a place. Relieve stress by conceiving of time collapsed into a single semipermeable plane of events that anchors all the things that could be.
Leo: When the world stops making sense, play with the perspective. Go Escher on your problem’s ass.
Taurus: Two strangers meet in a Mediterranean country that does not exist. They discuss silver and poison and the nature of madness.
STRANGER
Aquarius: You are never done growing. It takes real effort, and for you, it will take many hours of prowling around the backs of hardware stores for stray screws to eat.
Libra: There is something in the wires practicing its voices by leaving spam calls in your inbox.
Sagittarius: Whoops! Something stole your friend’s face again! Get that ritual dagger and get to work.
Capricorn: Well lookee what we go here, a full shipment of mannequins that look exactly like you except with minor errors in body part proportions. Whoda thunk?
Sagittarius: Enough improvements and you’ll barely recognize yourself. Harvest the parts and avoid the authorities.
Cancer: If you’re gonna copy other people, don’t half-ass it. Ritual cannibalism is the only way to go.
Ophiuchus: The creepy carnival set up outside of town that only certain people can see is not to be trusted, not matter how cool the rollercoaster looks.
Cancer: She’s a fake bitch. Literally, she has a heart of clockwork and armored skin made of porcelain. Even unholy things like her shouldn’t gossip though.
Taurus: Beware the almost. The almost real, the almost breathing, the almost human.
Virgo: Keep a close eye on the puppets. One of them has no strings.
VAST
Aries: The stars say you may find yourself falling from a great height. Remember to tuck and roll.
Virgo: Do not look down. There is nothing beneath you. Carry on with your day as if the world is sensible and solid beneath you, and it will follow suit.
Aries: The storm sirens wail, the sound of colossal footsteps thunder closer. A low mournful sound that seems to crack the sky.
Pisces: Today you might fall into a bottomless pit. This is not a metaphor.
Aries: Ever feel under the weather? You are lightning.
Aquarius: You can also see the stars if you’re not in a gutter.
Leo: A man on the roof of his home during a tornado warning, laughing.
Aries: The world seems to be getting smaller and smaller. One day you will be confronted with the magnitude of it all. The vast unexplored deep. The wild unknown, and all those that would build a home in its bosom.
Aries: The space between two mountains in the distance. The sky looks different. You can hear the beating of colossal wings.
Aquarius: Your desire for human contact can be satisfied by being struck by lightning for some reason.
WEB
Capricorn: Today you will finally locate and kill the college student with a writing credit on your life.
Capricorn: The stars say to make friends with the harvestmen in your bathroom. They are helping clean up all the lil bug corpses and would appreciate some recognition.
Aquarius: It’s time to make a nest. Don’t ask questions. No thought, only nest.
Gemini: You’ve got a productive day in store Gemini. Will it be on something you actually want to do? Let’s say there is some minor will enslavement involved.
Aquarius: You’ve done an excellent job so far of making friends with the spider people that live in the abandoned subway tunnels. Keep it up!
Gemini: People are depending on you to uphold your promises. The last thing you want to be known as is a trickster. Or is it? That’s exactly the sort of thing a trickster would do!
Leo: You are a puppet, you know exactly who is pulling the strings.
Libra: A tiny spider who has made a friend.
Ophiuchus: The spider lady would like her copy of Where the Sidewalk Ends back.
Aries: See how the cobwebs catch the light? Be sure to thank the spiders.
And some others that didn't necessarily fit with a particular Entity, but gave off such strong TMA vibes that I had to include them anyways:
Gemini: This week you will be faced with your greatest challenge yet, a twink with massive burn scars.
Libra: Preserve yourself for all eternity by outsourcing your aging to other people.
Pisces: One man’s panic inducing siren-song is what another man uses to fall asleep.
Virgo: Confused? Do not worry. Everything not saved will be lost.
Taurus: This week should be one of experimentation! Push the boundaries of what it means to be mortal!
Capricorn: Answer the Door.
Scorpio: Tomorrow will be the last time you dream of the crown of teeth.
Cancer: The thing that watches over the prison transport ships. It used to be two things but now they share a spine.
Aries: Trust your instincts Aries, your dead wife does have a new form made of dried paint and she is slowly hunting you.
Taurus: They died when the radio tower was bombed. Sometimes you can hear them sending messages before the sun rises, whispering over the unused channels.
Virgo: Your capacity for learning will come in handy today when you smash your head through an old Apple II and download the entire internet into your brain, along with several shards of glass.
Libra: Look, nobody said it would be easy, but at least now you’re suffering for something you love.
Pisces: There is a hole in the world where you cannot see, and through this hole there seeps the things that can never be.
Scorpio: Sometimes being too oblivious to even notice a problem can be an asset. Can’t sweat the small stuff if you don’t even notice it.
Libra: Financial problems? Try encasing your credit cards in a block of ice. Encase all money in a block of ice. Keep all wealth frozen in a block of ice.
Ophiuchus: Maybe your prayers would be answered if your god wasn’t such a pussy.
Gemini: Limited options make choices easier! There are only so many places you can get a human heart!
Taurus: Remember, now matter how many false eyes something might have, at least one of them has to be real. It boils down to a question of bullets over time.
Libra: When others can’t decide, you will be there to make the tough choices with your brave disregard for things like “Rational Thought” and “Basic Self-preservation”.
Virgo: Ribs are important. Make sure you have a good grasp on the importance of ribs.
Pisces: Your constant near death experiences may be putting you under some stress. Time for some light reading, or maybe some breathing exercises. Honestly the stars say you’re handling constantly being faced with your own mortality pretty well.
Aries: After hearing that cursed song today, you’ll only destroy 80% of the objects around you. Recovery is a slow process.
Cancer: There is an aggression to you today. There is an aggression to you all the time. There is an aggression to all things, it is simply your turn on the wheel.
Leo: The hunger you feel is not for food.
Capricorn: Woo her. She is terrifying isn’t she?
Gemini: You are hunting the guy down seven years later and bashing his knees in with a pipe.
Capricorn: What happens when you open a door marked “exit” and all you find is another hallway?
Ophiuchus: Nothing makes a friendship like shared intense suffering.
Taurus: Analog recording devices are surprisingly sensitive. Listen to your old tapes again and hear the tiny voices that whisper along with the song.
Taurus: Clawing your way back out has dulled your talons and blunted your fangs, you are a soft and gentle creature for it. You can buy a knife at most stores.
Sagittarius: When you needed patience, you thought of those who loved you. When you needed fury, you thought of those who hurt you. When you needed strength, you thought of yourself. When you needed just one more chance to get it right, you thought of that cat.
Libra: Keep a journal and write down everything you see, it may save the life of whoever finds it.
Libra: Did you feel it? Just now, the world ended. There's no going back. Saddle up and find a mask.
Leo: The night is long, the tea is hot, the eyes are plenty.
Ophiuchus: Your eyes can’t lie to you if you don't have any eyes.
Aries: Now is the time to try new things! Experience new forms of pain! Suffer in new and interesting ways!
Cancer: Someone is missing from that big social meeting you’ve got planned! Luckily they were just preoccupied with being suspended in limbo between life and death.
Libra: If someone says they have power over you, don't believe them until you see for yourself. Test those limits.
Aquarius: The danger you pose to others is dwarfed by your ability and desire to help. Nothing is without its dangers. You know this more than anyone.
Taurus: Turn some of your energy towards improving the space around you, especially if the space around you is bad and the energy is heat. Burn your house down.
Virgo: The stars say an authority member might be causing you some minor trouble. The important thing to remember during professional squabbles is to use your psychic powers to rip them apart with the strength of your will alone.
Taurus: It's a tough thing, allowing yourself to be known. The stars say the time may be coming up, are you ready? Too bad fucko, it's happening anyway.
Ophiuchus: Hiding under the covers actually works with some things. It is technically a threshold and so some things do actually have to be invited.
Cancer: Watch for a box that carries no address. Do not open it. It will be gone tomorrow.
Ophiuchus: Your choices are yours alone. This is important to remember, especially when not making choices.
Scorpio: Goddamit Goddamit shut the fuck up and tell a story.
Sagittarius: That could be you in a few years. Keep your feet about you.
Gemini: There is a deep and old power in that of the image. As long as cameras existed they have been a tool to tell what is really there.
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Predatory Snail (Conus)
*hehe will post our next blogpost on the account*
Group 3
I. Classification
Kingdom Animalia Subkingdom Bilateria Infrakingdom Protosomia Superphylum Lophozoa Phylum Mollusca Class Gastropoda Subclass Prosobranchia Order Neogastropoda Family Conidae Genus Conus
ITIS (n.d.)
II. Biology
Tropical Dwellers
Approximately, there are 700 Conus species. The majority is found throughout tropical and subtropical waters, such as the South China Sea, Australia, and the Pacific Ocean. Few species were found in South Africa, Southern Australia, Southern Japan, and Mediterranean Sea (Dutertre and Lewis, 2011). There are also existing species thriving in temperate waters such as C. californicus which are found in the North American Pacific coast(Gao et al. 2017).
Figure 1. Worldwide distribution of cone snails. Spot colors stand for various species number (Gao et al. 2017). Image retrieved from:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5744117/#B37-toxins-09-00397
Habitat
Cone snails are commonly found in intertidal and shallow sublittoral zones. They are present in coral reef areas, sand bottoms, and silty crevices. Some were reportedly found in mangrove areas, and in deeper waters of up to 400-600 meters (Carpenter and Niem, 1998; Dutertre and Lewis, 2011).
Anatomy
Cone snails are gastropods. Gastropods have asymmetrical body symmetry and their shells are spirally coiled. Conus shells are cone-shaped. The spire of the shell is conical and moderately low to flat. It has a well-developed body whorl that tapers towards the narrow anterior end. The aperture is very long and narrow. There is a notch at the aperture’s posterior end, and a short, wide siphonal canal is located at the anterior end. The operculum is corneous, small, and ovate to claw-shaped. However, the operculum may not always be present (Carpenter and Angelis, 2016).
Figure 2. Ventral view of Conus shell with labelled parts.
Image retrieved from:http://www.fao.org/3/a-i5712e.pdf
The soft body of gastropods has 4 main regions: the head, the foot, the visceral mass, and the mantle. The head protrudes from the anterior end. The foot is a muscular ventral organ with a flattened base used for locomotion (creeping or burrowing). The visceral mass is located in the spire of the shell and contains most organ systems. The mantle is a collar-like tegument which lines and secretes the shell and forms a mantle cavity normally provided with respiratory gills in aquatic species (Carpenter and Angelis, 2016).
Figure 3. Internal anatomy of Conus striatus.
Image retrieved from:https://www.marinelifephotography.com/marine/mollusks/gastropods/cones/cones.htm
Cone snails have a specialized venom apparatus that comprises a venom gland, salivary glands, a radular sac, a pharynx, a proboscis, and a radula. The radula of the cone snail is hollowed and barbed and it resembles a harpoon. These harpoons are produced and stored in the radular sac, which is divided into two arms and connects to the pharynx. The short arm contains a few fully formed radula while the long arm is where the radulas are produced.
The cone snail uses chemosensory to detect prey. Once the prey is detected, it will extend its proboscis and shoot its radula which will inject a potent venom to paralyze its prey (Kohn et al. 1972; Marsh 1977; Salisbury et al. 2010; Schulz et al. 2004).
Images retrieved from:https://kristinabarclay.wordpress.com/2016/07/
Figure 4. Close-up photo of a cone snail’s radula (top). Cone snail radula under an electron microscope (bottom).
Life Cycle
Most cone snail species have separate sexes and fertilization happens internally. Cone snails lay their eggs once a year. The egg masses of cone snails are usually made up of up to 25 egg capsules with each capsule containing roughly around 1000 eggs (Zehra & Perveen 1991). Two types of cone snail hatchlings have been described, the veliger stage (free-swimming larvae) and veliconcha stage (juvenile snails). During these stages, only a few will survive. In between 1 and 50 days, the snails will undergo the pelagic stage (Perron, 1983).
According to Rockel et al as cited in Dutertre and Lewis (2011), it is estimated that cone snails have a lifespan of 10-20 years. This estimated lifespan is based on the marks and shell growth of the snail. They can reach a maximum size of > 20 cm, but most species are < 8 cm and weight < 100 g.��
Figure 5. Conus magus with egg sacs
Image retrieved from:https://poppe-images.com/?t=17&photoid=951805
Figure 6. Conus ammiralis with its egg capsules attached to Halimeda sp. algae.
Images retrieved from:http://www.underwaterkwaj.com/shell/cone/Conus-ammiralis.htm
III. Relationship with Humans
Cone snails are exploited for ornamental trade and research.
Conus shells have economic value and are marketed as ornaments. One of the rarest and most valuable shells in the world is the Conus gloriamaris or the Glory of the Seas Cone (The Editors of Encyclopaedia Britannica 2020).
Conantokins or sleeper peptides from the geographic cone snail are short chain peptides that can affect neural receptors in fish and mammals. This peptide has great potential that humans can benefit from when it comes to paint ecpetop, drug and alcohol withdrawal symptoms and learning. Con-G one of the conatokins from the geographic cone snail has been found to act as a neuroprotective agent in brain ischemia from strokes. Conus shells contain conotoxin which is used for drug development. For example, the ω-MVIIA (ziconotide) is a well-known conotoxin approved by the U.S. Food and Drug Administration (2004) to treat chronic pain in cancer and AIDS patients. It is derived from the toxin/venom produced by Conus Magus (Gao et al. 2017). Conus regius is rich in alpha-conotoxins, which can target nicotine receptors and can help in research concerning the development of medicine for Alzheimer’s disease, schizophrenia, lung cancer and even tobacco addiction. (Kompella et al. 2015)
Death by conus?
Humans can be negatively affected by conus. It is recorded that 30 humans have died from a conus sting. Once stung, the victim feels numbness accompanied by dizziness, slurred speech and respiratory paralysis and then death.
IV. Did you know?
1. The venom from one cone snail has a hypothesized potential of killing up to 700 people. (Kapil S., et al.)
2. The Geographic Cone Snail (Conus geographus), according to BBC Earth, is the most toxic cone snail in the world. Its venom contains a protein which when isolated scientists can be used as effectively as a morphine substitute without the harmful side effects.
3. A person was recorded to be killed from a cone snail sting in as short as 5 minutes!
4. Some cone snails are solitary in nature, like the Conus spurius or the Alphabet cone, and the only time individuals have contact with each other is during mating!
5. The largest Alphabet cone shell was recorded at 80 mm or as large as your regular sized mountain dew can!
6. Conus species were observed to exhibit “fishermen-like” behavior when hunting for food! They use their proboscis as lures and catch their prey, scientists even coined the term hook and line method to describe this hunting behavior, just like the fishing method.
7. The cone snail is the only recorded species in the animal kingdom to use insulin as a chemical weapon, a hormone that is also used to help diabetic people! Even though this is used as a means to catch prey, scientists actually used insulin from the cone snail’s venom and combined it with human insulin creating a new type of insulin called mini-Ins.
IV. References
Chivian, E., et. al. (2003, November). The Threat to Cone Snails. Retrieved October 3, 2020 from: https://www.researchgate.net/publication/9046809_The_Threat_to_Cone_Snails_1
Gao B, Peng C, Yang J, Yi Y, Zhang J & Shi Q. 2017. Cone Snails: A Big Store of Conotoxins for Novel Drug Discovery. 2017; 9(12): 397. DOI: 10.3390/toxins9120397
Geography Cone. (2018, September 21). Retrieved October 3, 2020, from https://www.nationalgeographic.com/animals/invertebrates/g/geography-cone/
Hall, M. (n.d.). Conus geographus (geography cone snail). Retrieved October 3, 2020, from https://animaldiversity.org/accounts/Conus_geographus/
Kane, S. (2017, December 4). The most venomous animal on Earth is truly surprising. Retrieved October 3, 2020, from https://www.businessinsider.com/most-venemous-animal-cone-snail-2016-2?international=true&r=US&IR=T
Kohn, A.J. (2016). Human injuries and fatalities due to venomous marine snails of the family Conidae. DOI: 10.5414/CP202630
Kompella SN, Hung A, Clark RJ, Mari F, Adams DJ. 2015. Alanine Scan of α-Conotoxin RegIIA Reveals a Selective α3β4 Nicotine Acetylcholine Receptore Antagoist. Journal of Biological Chemistry, 2015; 290(2): 1039 DOI: 10.1074/jbc.M114.605592
Kohn, A.J. (2016). Human injuries and fatalities due to venomous marine snails of the family Conidae. DOI: 10.5414/CP202630
Safavi-Hemami, J., et. al. (2014). Specialized insulin is used for chemical warfare by fish-hunting cone snails. Proc. Natl. Acad. Sci. U.S.A. 10.1073/pnas.1423857112 (2015).
Sygo, M. (1999). "Conus spurius" (On-line), Animal Diversity Web. Retrieved October 03, 2020 from https://animaldiversity.org/accounts/Conus_spurius/
The Editors of Encyclopaedia Britannica. 2020. Bugs, Mollusks & Other Invertebrates. Retrieved from https://www.britannica.com/animal/cone-shell
Xiong, X., Menting, J.G., Disotuar, M.M. et al.(2020). A structurally minimized yet fully active insulin based on cone-snail venom insulin principles. Nat Struct Mol Biol 27, 615–624 (2020). https://doi.org/10.1038/s41594-020-0430-8
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Which Type of Activity Can Help a Person Burn More Fat
I know you must think what type of activity can help a person burn more fat. I have a list of exercises that help you lose weight as much as you can, but before I start, I want to say that these exercises work when you have the desire to lose weight, otherwise they will not help you.
If you are a busy person and can't go to the gym and outdoors, you can watch the 15 bodyweight exercises to lose weight. You don't need any equipment to exercise.
7 Best Exercise For Fat Burn
These are some of the exercises that solve the question- what type of activity can help a person burn more fat?
1.Jogging
Jogging is a great exercise to help you lose weight.
Harvard medical school studies that a 70 kg person can burn approximately 298 calories per thirty minutes of jogging at a speed of 8 km/h pace.
More, studies have found that jogging can help burn harmful visceral fat, generally known as belly fat.
Jogging is a great exercise that can be done anywhere and is easy to do into your weekly routine. For beginners, aim for 15-20 minutes 3-4 times per week.
If you are struggling to jog outdoors because of your joint pain. Try running on softer surfaces which will make you feel more comfortable like grass.
Nowadays many treadmills are in the market which come with cushioning surfaces, which may be easier on your joints.
2.Weight Training
Weight training is an effective choice for people looking to lose weight.
According to Harvard medical school it’s estimated that a 70kg person can burn 112 calories per 30 minutes of weight training.
Also, weight training can help you to build muscle growth and strength, which can easily raise your resting metabolic rate (RMR).
Another study found that 24 weeks of weight training gives you a 9% increase in metabolic rate in men, which equates to burning 140 more calories per day. For women, the increase in metabolic rate was nearly 50 calories or 4% per day.
3.Swimming
Swimming is a fun and unique way to lose weight and get in shape.
Harvard medical school studies that a 70kg person burns 233 calories per 30 minutes of swimming.
How you swim affects how many calories you burn. If a 70 kg person is doing backstroke, it burns 298 calories, Butterfly 409 calories, trending water 372 calories.
Another benefit of swimming is its low-impact nature, meaning that it’s easier on your joints. This makes it a great option for those who have injuries or problems in their joints.
4.Walking
Walking is one of the great and easy exercises for weight loss.
Walking is convenient and easy for beginners to start exercising without feeling overwhelmed or needing to buy equipment. And, it's a lower-impact exercise, which means it doesn’t stress on your joints.
According to Harvard medical school, it’s estimated that a 70kg person burns approximately 167 calories per half hour of walking at a moderate speed of 6.4 km/h.
You can do this exercise easily into your daily routine-for example you replace driving by walking to your office, school, college etc.
For better results try walking during your lunch break, taking your dog for extra walks or taking the stairs at work.
For beginners, aim to walk 30 minutes 2-3 times a week. You can increase your walks as you become more comfortable doing this exercise.
5.Interval Training
Interval training is popular with the name of high-intensity interval training (HIIT), that refers to short bursts of intense exercise that alternate with recovery periods.
High-Intensity interval training workout of 10-30 minutes can burn a lot of calories that means high-intensity interval training (HIIT) can help you burn more calories while spending less time exercising.
Moreover, many studies have shown that high-intensity interval training is especially effective at burning belly fat.
6.Yoga
Yoga is a popular way to relieve stress and exercise.
While it's not usually thought of as a weight loss exercise, it burns less calories and offers many health benefits that can help you to lose weight.
Harvard medical school studied that a 70 kg person burned approximately 150 calories per half hour of practicing yoga.
According to the yoga group, they experienced improvements in mental and physical well-being.
Apart from burning calories, studies have shown that yoga can teach us mindfulness, which can help you to avoid unhealthy foods and better understanding of your appetite.
Most of the gyms offer yoga classes but you can practice yoga with reading blogs and watching yoga videos.
You can do yoga at your home, as it gives you a comfortable environment.
Also, visit best psychologists in India for more details
7.Cycling
Cycling is a popular exercise that improves your stamina and helps you lose weight.
Although cycling is a traditionally outdoors thing, many fitness centers and gyms have stationary bikes that allow you to cycle while not going outside.
Harvard medical school studied that a 70 kg person burns 260 calories per half hour of cycling on a stationary bike at a normal speed or 298 calories per half on a bicycle at a normal speed of 19-22.4 km/h.
Not only is cycling good for weight loss, but studies have found that people who ride cycle daily have better fitness or a great shape, a lower risk of heart disease and insulin sensitivity.
Cycling is great for all people from beginners to athletes. Plus, it’s a non-weight-bearing and low impact exercise, so it won’t get much stress in your joints.
How Much Weight will I Lose Doing These Exercises ?
How much weight will you expect to lose from those exercises which are mentioned in above. So, it depends on many factors.
This include:-
1. Age- Older people tend to carry less muscle mass and more fat mass. Which decreases your RMR, A less RMR can make it more difficult to lose weight.
2. Starting Weight- People who have more weight they lose more pounds and those who have less weight they lose less pounds but still, the percentage of body weight loss is the same.
3. Diet- Weight loss depends on what type of diet you follow, Thus a calorie deficit is important to lose weight.
4. Medical Conditions- People with medical conditions like hypothyroidism and depression may lose weight at a slower rate.
5. Sleep- Studies have shown that a lack of sleep may slow the rate at which you lose weight and increase your cravings towards unhealthy foods.
These are some factors which can differ your weight loss results.
I hope you get your answers of what type of activity can help a person burn more fat. But remember 20% workout and 70% diet is the thumb rule to get a better physique. So diet is a major role in getting results. If you like that diet so you can continue the rest of your life to stay healthy.
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hey i’m super sry 2 bother ive just been struggling and i know u understand how i feel..i’ve never been this bad in my life. i feel so stupid agonizing over smth like my physical appearance but my reflection genuinely makes me nauseous and throws me into a breakdown each time i see it. i cant help but feel like id much rather kill myself than spend the rest of my miserable existence being so revolting and grotesque. i hate being conventionally unattrctive- going out in public is just the worst:(
hey angellll i'm sorry 2 hear you're dealing w this rn. you're not bothering me either, it's cool. :(( also i got your other anon and don't worry, i didn't think you were calling me ugly djekdkekk,, but i mean i AM lol. and i can definitely relate to feeling viscerally disgusting in your own skin......you're not over exaggerating, i promise. you are always going to have the right to feel a certain way about something that seems to dictate so much of your life. countless women are going through it. i struggle with this every single day myself and i honestly don't have all of the answers of even half of them, unfortunately. and sometimes nothing can calm me down from the shame i feel about being who i am, but here are a few thoughts/ideas that soothe me and may soothe you if you allow them to:
1. our perception of beauty is always being manipulated. they keep moving the goal posts and narrowing the standards to get us to chase these totally false ideals, purely because it makes money. that's it. they plant the insecurity, market a fake 'solution', and profit. when we look in the mirror a life time of conditioning looks back at us and the only way to get around it is to be consistently aware of that fact. once you begin examining and questioning why certain features are seen as attractive and others aren't, you realize that none of it really holds any ground. it has very little to do with our bodies, and everything to do with controlling them. it's all the result of a never ending advertisment, and engaging with it for too long is certainly going to exhaust you and fuck up your self perception. the way you see yourself is not as accurate as you think.
2. we are all going to be old and therefore conventionally unattractive someday any way. a defining factor of this game they force us to play is that we will never win. due to circumstance, or time, or just cause we're human. seems like for women we're not allowed to reach a day over 40 without being ridiculed for it. but i really do believe that getting older affords a certain amount of freedom. when you get to that point in your life, you're going to know yourself so much more than you do at the moment. your perspective WILL be different. you're not going to be basing your worth off of how you look because you'll have lived what you're capable of, and it's so much more than.......appearing a certain way for a moment in time. curating a life worth living pales in comparison to looking flawless. and i know it seems like you can't do that because you feel so gross, but you can - insecurity doesn't have to stop you from putting your best foot forward. you are worthy because you're here. you deserve to live because you are alive. at the end of the day, you don't have to like yourself, but you have to like BEING yourself. you have to learn how to enjoy your hobbies and opportunities more than you hate your skin or your face or whatever.
3. your body is here to experience and relate with the tangible world. it is the vessel with which you are able to walk, talk, love, eat, play, and enjoy. it is very very unconcerned with being palatable to the masses. ultimately, that is not what you exist for. it always comes back to that, no matter how much the world demands a performance of you - you don't have to give one. even if the so called audience doesn't like it. it takes time to truly accept that, i still can't. but working on neutralising the self is key. if you can't love yourself, just acknowledge yourself. these are my hands that allow me to create. these are my eyes that allow me to see. they are doing their job. they are okay. they can't be right or wrong. they just are.
4. self destructive thoughts are always over dramatic, always temporary, and often entirely untrue. it's ok to experience those urges, but do your best to find the line between having them and acting on them. it's alright if it takes a while to learn how. as long as you're attempting. that's all that matters.
5. try to consciously practice healthier thinking patterns on a daily basis. realistically consider how you judge others and why you're being so harsh on yourself when you would never act like that towards anyone else. understand that your energy, your presence, the way you smile and comfort and work, what you can give and receive - all of that is more important to pretty much everyone, than how you look. after a while, especially when you love or care for someone, their appearance becomes a total secondary characteristic. nobody is worrying that much over these self perceived flaws you're so stuck on, as much as you are. if they do take the time to mull on you, it's more likely they think something simplistic such as: oh there's that girl who lent me her homework or who always wears cool shirts, or whatever. they're too busy stressing about themselves.
6. attempt to build your own confidence. this is another thing i can't grasp either but. basically. you are going to be you for the rest of your life and that is a fact. the only realize you think it's a bad thing at the moment is because that's how you've been taught to feel. but you can unlearn, you can let go of what hurts. and that starts with accepting what you can't change and controlling what you can - your self esteem, your internal narrative, how you take care of your body and mind. even engaging in small, seemingly dumb exercises like pointing out three things you like about yourself in the mirror, can make a difference. you have all of the time in the world to learn how to be friends with yourself. but you might as well start now. baby steps are good. if you hide, spend half an hour outside, even once a week. get used to the discomfort. treat yourself. let it all contradict. growth is totally inevitable.
unfortunately, there's no all encompassing answer. you can know all of this logically and still feel Bad. and you're obviously allowed to be frustrated, to cry and break down, to have moments where you just feel entirely overwhelmed with self hatred - i can't figure out how to stop them, and i think they will remain with us for a while. maybe the goal is to just to cope with them in a decent way and not to prevent them all together. but those episodes are not an excuse to take your own life, ever. i can't think of a bigger fucking tragedy than the world losing you before you even had the chance to attempt living by an alternative narrative. you deserve so much better. i can't stress it enough. you have a whole open future just waiting for you, a healthy body to see it all with - it's going to be beautiful, it's going to surprise you even when you think you're a totally hopeless case. you're not. that's just another lie. your humanity is never going to depend on your physicality and anyone who can't accept that can fuck off!!! anyway i hope you know that there are genuinely so many resources available if you feel like this is getting Too much to handle by yourself. you're honestly not alone and if this is having a big impact on your overall stability then you're totally entitled to professional or medical support. it doesn't have to be a big deal. suicidal thoughts are not normal and there are people who will enable you to dissect and overcome them, you just have to make the initial choice to reach out. even if your brain is screaming otherwise. whether it's through school or a hotline or your doctor - communication WILL put your pain in perspective eventually, in turn lessening it. please consider it. even if takes you your whole lifetime to appreciate yourself, the fact that you're here and trying and navigating this shitty world is more than good enough. i'll be rooting for you from a place of total understanding until the end of time. please take and let me know if you need a friend. i'll be here.
*sorry if this didn't help. the other day i was having an Episode and nothing anyone said could've changed how absolutely disgusting i felt. sometimes it's like that. but this will always be here for you to look back on when you're in a more fair and objective state of mind.
#long post#tw suicide#im sorryyyyy this is so long and messy but u get my gist. ladies we r consumed by the world regardless might as well let them choke#anon
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Visceral Pain Market Size, Shares, Growth and Trend Analysis, 2014 to 2024
11 December 2018, the global Visceral Pain Market is expected to reach USD 14.22 billion by 2024, driven by the increasing geriatric population globally. Increasing prevalence of visceral pain and rising awareness regarding the same is projected to drive market growth over the forecast period.
In 2016, North America held the majority of share in global visceral pain market owing to the increasing healthcare expenditure. Additionally, the high prevalence of Crohn’s and irritable bowel is expected to propel the growth of the market over the projected period.
Asia Pacific is expected to be the fastest growing region with the CAGR of 6.2%. The increase in the healthcare infrastructure and presence of a large pool of patients is projected to drive the demand for the visceral pain industry during the forecast period.
Analgesic segment dominated the market for the visceral pain with the market share of 60.4%. The major share of the analgesic segment is attributed to the increasing penetration of generic drug. Furthermore, rising healthcare expenditure and an increasing use of opioids for the chronic pain are the key factors attributing to its share.
Browse Details of Report @ https://www.hexaresearch.com/research-report/high-heat-foam-market
In 2016, Crohn’s disease was the largest indication segment for the visceral pain market contributing to 41.4% of the market share. Increasing occurrences of Crohn’s disease across the globe coupled with the growing drug therapies for the treatment of the disease are the key factors attributing to the major share. Furthermore, increasing awareness about Crohn’s disease is fueling the demand for treatment therapies.
Key market players include Pfizer, Johnson & Johnson, Abbvie, Takeda, Allergan, and AstraZeneca. These companies are focusing on R&D for visceral pain therapeutics. These companies are likely to cater their products to patients affected by visceral pain. The growth of the geriatric population is expected to help in augmenting the profits of these companies over the next few years.
Growing focus on research and development by pharmaceutical companies and government initiatives are expected to boost the visceral pain industry during the forecast period. The market is projected to witness significant gain during the forecast period owing to increasing collaboration within pharmaceutical companies. Also, factors such as increasing awareness among people regarding visceral pain are further anticipated to propel the market growth.
Hexa Research has segmented the global visceral pain market on the basis of therapeutics, indications and region:
Segmentation by therapeutics, 2014 - 2024 (USD Million) • Analgesics • Narcotics • NSAID • Pain modifiers • Tricyclic Antidepressants • Tricyclic Anticonvulsant • Others
Segmentation by indications, 2014 - 2024 (USD Million) • Interstitial cystitis • Crohn’s • Irritable bowel • Chronic prostatitis
Segmentation by region, 2014 - 2024 (USD Million) • North America • Europe • Asia Pacific • Rest of the World (RoW)
Key players analyzed • Pfizer Inc. • Allergan • Johnson & Johnson • Bayer AG • Takeda Pharmaceutical Company Limited • Mallinkrodt Pharmaceuticals • AbbVie Inc. • AstraZeneca
Browse Related Category Market Reports @ https://www.hexaresearch.com/research-category/clinical-diagnostics-industry
#visceral pain market#visceral pain#visceral pain industry#visceral pain market report#visceral pain market growth#clinical#clinical diagnostics#healthcare industry#healthcare#healthcare reports
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The Formula To Early Retirement Is Internet Passive Income
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blog 08 - neuromancer
So as an introductory note, I’m actually quite a big fan of cyberpunk. I’m a hobbyist DnD player and the first campaign that I’ve Dungeon-Mastered for was actually a simplified version of Shadowrun that I wrote all the backstory and lore for. It’s in what I would call a “sequel” right now that I’m very much enjoying. So bla bla bla I was excited to get to Neuromancer this whole time because I’m a genre fan.
a brief primer to cyberpunk
So western Cyberpunk owes its roots largely to the detective fiction genre-- most notably the hardboiled detective archetype, a darker western interpretation of your Sherlock Holmes type who is usually a jaded antihero that works for money, but still has a sense of justice deep down. You see this more reflected in Blade Runner than you see it in Neuromancer’s Case, but there are still a number of correlations (Funnily enough, Neuromancer and Raymond Chandler’s The Big Sleep both end on nearly the same line-- “He never saw Molly again.” and “...and I never saw her again.” respectively.) Interestingly enough, Case kind of spawns his own kind of cyberpunk hero trope-- the rebellious hacker, seen in Neo.
If detective fiction owes itself to the inescapable aura of The Great Depression, then cyberpunk owes itself to the Reagan administration. Cyberpunk’s whole thing, at least in the west, springs forward from the fear of unregulated corporate growth in tandem with the rise of technology, and what the mixture of the two might bode for humanity at large. Both Neuromancer and Blade Runner owe their entire aesthetics to the vision of a world taken over by neon advertisements, bereft of nature, replaced by plasticity.
Now, why the primer? Well, I think it’s important to preface the discussion of this novel with the idea that cyberpunk is a deeply political genre in a way that not many other genres inherently are. (All fiction is, of course, inherently political, whether intentional or not, but most genres don’t regularly feature as much political charge as cyberpunk, is what I mean.) Neuromancer is politics from an era before most of us in this class were born, and as such, atop being a seminal work of genre fiction, it’s a lurid look into what the landscape looked like in the 80s. We are living now in the times that 80s Cyberpunk once called “the future”-- and, well, what does it look like for us? Are we living in the Urban Sprawl?
not quite
Our dystopian future is significantly more...mundane than coffin hotels and the television sky over Chiba. You might say we got all the corporate deregulation and none of the glimmering aesthetic slickness of cyberpunk-- we really are living in the worst timeline. If i’m going to have to labor under capitalism for the rest of my short life, couldn’t I at least have a slick pair of mirrorshades?
the text
There’s a lot about Neuromancer to like. It earned its reputation wholeheartedly-- it is definitely the legendary cyberpunk novel that it is well-known for being. Its writing style can often be abstract at the same time that it’s luridly detailed, and it uses strange and interesting words to create vivid images in the reader’s mind of this foreign landscape of the Sprawl. It uses a lot of “old world” associations to lend deeper weight to its descriptions (the Tank War Europa game comes to mind in tandem with the Screaming Fist operation that looms over the plot).
The book doesn’t shy away from the visceral nature of its own plot and setting-- drug binges and cramped love affairs in coffin hotels, fear and violence are all described in visceral detail that grounds the book hard in its reality while simultaneously indulging in a sort of dream-like surreality. I really admire the ways in which Gibson writes physical sensation whether it comes to the sex or the pain or the weirdness of cyberspace. The introduction of the novel sort of failed to catch me until Gibson went into detail about Case’s harrowing journey after losing his ability to jack into cyberspace and the intense, surreal affair with Linda Lee. Perhaps my biggest issue with the writing of Neuromancer is, however, Gibson’s tendency to throw a lot of world-building terminology at you really fast. Nothing bogs down a fictional story more than having to pause to wonder what certain words mean.
Describing cyberspace during a time in which VR wasn’t even a thing yet had to have been a challenge and a half, but Gibson found interesting ways to visualize the experience, and coined interesting terminology for it (ice and icebreakers, most notably). The Sense/Net bits are also pretty cool, but I’m also biased because anything that gives Molly Millions more screentime is just the best thing.
Did I mention Molly is my favorite character? I just can’t get over her. It sucks that her and Case break up in the epilogue, but it also feels fitting in a weird way. She really struck me as a standout character for a woman in a cyberpunk novel-- she’s an active player in her own sexuality, she’s violent and the stronger of the two between herself and Case. She has a sort of unapologetic way about her that feels very fresh even today. The first time Case uses Sense/Net to see through her eyes, I was hit in an unexpectedly hard way by the description of people in a crowd moving out of the way for her-- for most girls in real life, that’s a fairly unheard of experience, and to me, as a female reader, it did a lot to establish to me just how powerful she is.
That being said, this is a good place to segue into the conversation you know my Obnoxious Feminist Ass has been waiting to bring up.
cyberpunk vs women
You can tell a lot about a person’s base assumptions about the world by the way they talk about people in their works of fiction. Now when I say “base assumptions” I don’t mean their political leanings, I mean something that’s on a deeper, more subconscious level-- in this way, base assumptions are inherently neutral in a way, they’re incapable of being truly malicious, even if they’re harmful, because they’re just the base coding of how a person regards things inherently.
What I’m getting at is that at the time of writing this book, I don’t think Gibson had much of a regard for women at all. When the first mention of women in your novel is calling them whores, I’m going to be forced to assume both that you don’t like women very much and that women are primarily sex objects to you-- or at the very least that women factor into your view of the world in a very marginal way that is largely informed by porn culture. Now, let’s suppose that maybe it’s actually the POV character Case that’s just a raging sexist-- that theory might hold water if this were a character trait that is brought up as a flaw, or indeed, if it were really brought up at all in his personality, but it’s not.
To my great frustration, in the Neuromancer world, it seems like “whore” is about the only job available for women! Who knew the job market would shrink in such a way? Now, perhaps you could argue that Gibson was actually trying to make a point about the way in which porn culture commodifies women into sexy leg lamps for male consumption, and I won’t claim to know his intent, but to me, it doesn’t really seem that deep. It seems like to me that, to Gibson, women being mostly vapid sex workers in his dystopia is a foregone conclusion-- he didn’t think about it that hard, that’s just his stereotypical image of what women in an criminal underbelly do.
This problem of a lack of regard for female perspectives in cyberpunk narratives that largely concern themselves with themes of objectification and oppression under capitalist systems and the regurgitation of harmful sexist tropes certainly isn’t exclusive to Neuromancer. Cyberpunk is a economic-political type of genre, so oppression in the genre tends to fall upon class lines rather than race or gender lines-- and perhaps, this could occur in a far flung future in which capital manages to supersede bias, however, I can’t help but feel that this is a lazy way to write a political narrative. Blade Runner, Blade Runner 2049, and The Matrix all have distinct problems with addressing the idea of intersectionality when it comes to the ways in which ones gender and race plays into their role in a capitalist system.
Cyberpunk, for all its shining successes as interesting fiction and pointed political commentary, totally fails in the regard that it co-opts the struggle of lower-classes and applies the romanticized aesthetic to white male characters completely unironically. (You can read a pretty good take on Dystopias and post-racialism here.)
east versus west
So, when I went over the primer to the rise of Cyberpunk earlier, I left something out (on purpose!). During the 80s, there was another prime ingredient to the mix of the nascent genre’s formation: the rise of Japan as a technological leader in the global market. Before World War 2, and indeed, during it, American’s conceptualization of the future, was, well, American. They viewed themselves as the originator of innovation within the world and the blueprint from which the rest of the world should be based. However, this all changed in the post-war era as Japan began to participate in the market, leaving behind their isolationist ways-- suddenly, Japan was what the vision of the future looked like in American imagination-- the Tokyo urban sprawl.
The imagery of Japan is ubiquitous in western Cyberpunk, whether hardcore or or softcore or simply an incidental portrayal of futurism. Disney’s Big Hero 6 features San Fransokyo, San Franciso and Tokyo jammed together complete with neon signs in Japanese letters. During the 90s, Marvel launched Rampage 2099 and Spider-man 2099, both set in glittering neon cityscapes. The series Firefly featured a strange universe in which everyone seems to speak Chinese pidgins (but there’s no Chinese people in the show, funnily). MTV had Aeon Flux, a U.S. take on anime. Even movies like Total Recall borrowed the bright neon flavor. Video games such as Deus Ex and Cyberpunk 2077 feature these influences heavily, with less-bold-but-still-there influence being seen in games like Remember Me and Detroit: Become Human.
There’s an interesting cultural exchange going on between the east and west when it comes to Cyberpunk, as the 90s were rife with cyberpunk fiction in both places-- The U.S. saw The Matrix (which was inspired by Ghost in the Shell, as admitted by the Wachowskis in a phrasing that I find really annoying as an animator: “We want to make that but for real”.), while Japan had the seminal Ghost in the Shell and Akira. It’s interesting to note the stark contrast between western and eastern Cyberpunk-- eastern Cyberpunk misses entirely western Cyberpunk’s detective fiction roots, for one. For two, eastern Cyberpunk tends to concern itself more with philosophical questions about the nature of the soul in relation to technology and deep-seated cultural fears about weapons of mass destruction and government.
Neuromancer is deeply entrenched in eastern aesthetics-- many Japanese brands are brought up explicitly by name within the model (Mitsubishi, Sony, etc.). Gibson cites the “Kowloon Walled City” of Hong Kong as something that haunted him after he was told about it, and the idea of Coffin Hotels owes quite a lot to it. Gibson is quoted as saying:
“Modern Japan simply was cyberpunk. The Japanese themselves knew it and delighted in it. I remember my first glimpse of Shibuya, when one of the young Tokyo journalists who had taken me there, his face drenched with the light of a thousand media-suns - all that towering, animated crawl of commercial information - said, ‘You see? You see? It is Blade Runner town.' And it was. It so evidently was.“
One of Neuromancer’s primary settings is The Night City, a supposedly gaijin district of Tokyo on the bay-- this...sort of explains why there don’t seem to be a lot of Asian people in Asia, but the issue still stands. This isn’t a game-breakingly “I wouldn’t recommend this book” bad case, but it is something that I felt I should point out. Neuromancer is a foundational work to the genre, which means that not only are its successes carried over, but many of its flaws as well. Now, I don’t want this cricitism to sound like I think William Gibson is a raging bigot or anything-- I really don’t! I follow him on twitter and he’s a perfectly likable guy, actually. Problems aside, I really enjoy his work.
conclusions
Going into the future, I don’t think Cyberpunk is going away anytime soon, and certainly much of it owes its roots to Neuromancer. With shows like Altered Carbon and games like Cyberpunk 2077 on the horizon, I’m interested to see the ways in which our current economic political climate may effect what our vision of a technological dystopia may look like. Cyberpunk is easily one of the most interesting genres of fiction, and if you haven’t looked into it deeply, I highly recommend checking it out.
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The global visceral pain market size is estimated to reach USD 15.16 billion driven by rising geriatric population and growing awareness regarding visceral pain. The increasing focus on research and development by major pharmaceutical companies and government initiatives is expected to propel the market growth.
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Reference
[1] Ashraf Mozayani; Lionel Raymon (15 October 2003). Handbook of Drug Interactions: A Clinical and Forensic Guide. Springer Science & Business Media. pp. 513–. ISBN 978-1-59259-654-6. [2] Moore, D.C.; Ruvalcaba, R.HA. (1991). “Late Onset Gynecomastia Associated with Oxandrolone Therapy in Adolescents with Short Stature”. Journal of Pediatric Endocrinology and Metabolism. 4 (4). [3] Choi G, Runyon BA (May 2012). “Alcoholic hepatitis: a clinician’s guide”. Clinics in Liver Disease. 16 (2): 371–85. doi:10.1016/j.cld.2012.03.015. PMID 22541704. [4] Chrousos, George P. (2012). “The Gonadal Hormones & Inhibitors”. In Katzung, Bertram G. (ed.). Basic & Clinical Pharmacology. New York London: McGraw-Hill Medical McGraw-Hill distributor. p. 735. ISBN 978-0071764018.
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Flexible endoscopes are optical medical instruments that help screen and execute diagnostic interventions inside the hollow cavities and visceral organs of the body, such as the gastrointestinal (GI) tract, brain, lungs, abdomen, and others. The increase in the number of endoscopic procedures due to growing ailments, such as abdominal pain, ulcers, digestive tract bleeding, abnormal growths in the colon, and other abdominal & gastrointestinal diseases, is expected to boost the market growth.
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Visceral Pain Treatment Market Industry Analysis and Forecast 2027 by Application , Organization size and Region
Visceral Pain Treatment Market Overview:
Visceral Pain can be caused by injuries to organs such as the gallbladder, intestines, bladder, or kidneys. This causes visceral pain that ranges from severe, persistent, to very deep discomfort that feels like it's squeezing out of the body. Medications including painkillers, spasmolytics, and antidepressants are used for symptomatic therapy.
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This study estimates the size of the Visceral Pain Treatment Market in terms of both value and volume. It includes a thorough examination of the market's major drivers, restraints, and opportunities. Through the Porter's five forces analysis, the study examines the major elements that contribute to the growth of the Visceral Pain Treatment Market. Furthermore, the market participants have been profiled, with a particular emphasis on their product offers.
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The introduction of new goods and the research involved in the development of innovative products is one of the primary components that is likely to have an impact on the Visceral Pain Treatment Market. The study provides information on the sales and market growth of various markets on a regional and national scale. This report is to provide a market analysis in terms of growth patterns, prospects, and market players' contributions to market development. The research also examines market demand growth estimates for products and services.
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To analyse and forecast the market size of the global Visceral Pain Treatment Market, in terms of value and volume
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To forecast the size (in terms of value and volume) of the market and submarkets by five regions, namely, Asia-Pacific, Europe, North America, the Middle East & Africa, and South America
To strategically analyse each submarket with respect to individual growth trend and their contribution to the market
To analyse competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
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Global Endoscopy Devices Market By Industry Research, Supply, Size, Share and Prospects 2021-2025
Endoscopy has changed the way how diseases were detected and surgeries were performed previously. With minimal invasion and post operation complications along with nearly no scars on the body, it is one of the most sought after procedures. Also, these surgeries reduce the period of stay at the hospital and ensures quicker recovery. Endoscopy is done to examine abdominal pain, digestive tract bleeding, ulcers and abnormal growths in the colon and abdominal & gastrointestinal conditions.
An endoscope is a device used to diagnose and execute therapeutic interventions inside the visceral organs and hollow cavities of the body like the brain, lungs, oesophagus, abdomen, gastrointestinal tract and others. The devices include visualization systems, endoscopes and operative devices which gives direct and precise insight observation of the organs. The global endoscopy devices market is anticipated to grow to $40,854 million by 2022 from $27,273 million in 2015, a CAGR of approx. 5.7%.
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Market Dynamics
Rise in incidences of gastrointestinal diseases, cancer and other chronic diseases worldwide, growing geriatric population without proper access to adequate healthcare facilities, increasing cases of obesity, and changes in demographics & lifestyle are the key factors that drive the endoscopy devices market. In addition, technological advancement in diagnosis, visualization & surgical endoscopic treatment; and increasing awareness about endoscopic technologies & its advantages over the traditional methods amongst the patients & medical professionals has stimulated the demand for endoscopic devices, giving a boost to the market.
But rapidly changing technology and time taking government procedures & policies, favourable FDA approvals and high capital investment required are the factors that restrain the growth of such markets.
Market Segmentation
The Endoscopy Devices Market is segmented based on product into endoscopes, mechanical endoscopy equipment, visualization & documentation systems, accessories and other equipments. Moreover, endoscope segment is further segregated into capsule endoscopy, robot-assisted endoscopy and general endoscopy devices. The flexible endoscope dominates the global endoscopy devices market. By application, this market is segmented into Bronchoscopy, Arthroscopy, laparoscopy, Urology endoscopy, Neuro Endoscopy, ENT endoscopy, Gynaecology Endoscopy, Gastrointestinal endoscopy and others. By end users, it is segregated into Hospitals, clinics and others.
Regional/Geographic Analysis
North America dominates the global endoscopy devices market owing to the presence of well-equipped and highly financed healthcare institutions and well trained and skilled practitioners and healthcare professionals. Europe ranks second in the list.
On the other hand, Asia Pacific region is the fastest growing for the endoscopic devices owing to the increasing demand for least invasive surgeries, increased disposable income and better access to newer technologies. Here is the list of key markets in each region - North America - U.S. Europe - UK, France, Germany Asia Pacific - China, Japan, India Latin America - Brazil The Middle East and Africa
Key Players
The key players that operate in this market include Olympus Corporation, HOYA Corporation, Holdings Corporation, CONMED Corporation, Fujifilm, Boston Scientific Corporation, Stryker Corporation, Smith & Nephew Plc, Johnson & Johnson, Medtronic Plc and KARL STORZ GmbH. Other players in the value chain are B. Braun Melsungen AG, Frontier Healthcare, Cook Medical, Arthrex Inc., Minntech Corporation (Subsidiary of Cantel Medical Corp.), Richard Wolf GmbH, STERIS Corporation, Advanced Sterilization Products Services Inc., Siemens Healthcare, US Endoscopy Group and others.
The report contains comprehensive analysis on: Endoscopy Devices Market Dynamics - growth drivers, restraints and opportunities Endoscopy Devices Market Segment - By method and by product Endoscopy Devices Market Regional Analysis Key Players in the Endoscopy Devices Market
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