#virtual reality market report

[mitalipingale]

The Virtual Reality (VR) in Healthcare Market in Healthcare in 2023 is US$ 1.01 billion, and is expected to reach US$ 10.17 billion by 2031 at a CAGR of 33.40%.

[trendingreportz]

Augmented Reality & Virtual Reality Market for Commerce Industry - Forecast(2024 - 2030)

AR and VR in Commerce Market Overview

The market for AR and VR in Commerce is forecast to reach $3.2 billion by 2026, growing at a CAGR of 28.4% from 2021 to 2026. The market is driven by increasing popularity of Augmented & Virtual Reality Devices due to better user engagement with high recall rate. The commerce industry saw a huge change when e-commerce concept gained mass adoption. Prominent companies such as Walmart, Blockbuster suffered when people began purchasing products online, and players such as Amazon, eBay and Netflix gathered the majority of market share. Augmented reality and virtual reality could become an extension to e-commerce. For example, recently, IKEA launched an application called “IKEA Place” which allows users to view the furniture products as if they were placed in the user’s home. This would help speed up the purchase decision process. Although this technology is not expected to reach the heights of success as that of e-commerce, it will still be vital going forward.

Report Coverage

The report: “AR and VR in Commerce Market– Forecast (2021-2026)”, by IndustryARC covers an in-depth analysis of the following segments of the AR and VR in Commerce Market.

By Type – AR (Software and Services), VR (Software and Services)

By Platform – Head Mounted Display, Head Up Display, Handheld Device, Mobile Devices, Projector and Wall Display.

By End Use Industry – Tourism, Retail, E-Commerce and Advertisement.

By Geography - North America (U.S, Canada, Mexico), South America(Brazil, Argentina and others), Europe (Germany, UK, France, Italy, Spain, Russia and Others), APAC(China, Japan India, SK, Aus and Others), and RoW (Middle east and Africa).

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Key Takeaways

Augmented Reality and Virtual Reality has opened up new avenues for Commerce Industry. V-Commerce (Virtual Commerce, which is Augmented and Virtual Reality integrated Commerce) has brought in quite a remarkable change in the online retail world, as Augmented Reality doesn't require or requires less hardware and requires devices that most people are familiar with such as tablets and smartphones.

Both Augmented Reality and Virtual Reality technically elaborates the scope of E-Commerce and took the interaction to a whole new level altogether.

As per IndustryARC research, more than 60% of online shoppers prefer to purchase items that offer Augmented Reality on websites in one way or the other. It’s inarguable fact that both Augmented Reality and Virtual Reality has increased user interaction for many companies and helped them to upsurge their user base. 

AR and VR in Commerce Market Segment Analysis - By Platform

In Platform Segment, mobile phones stood as the fastest growing subset with an estimated CAGR of 35% during the forecast period. MAR (Mobile Augmented Reality) is expected to account for more than 52% of AR Application Market by 2026. The significant focus of companies in developing MAR solutions is expected to drive market growth. Facebook will be providing users an augmented reality experience via advertisements in the application. Users of the application may view fashion goods such as eye glasses and shoes, and try them on virtually. Many other companies have similarly developed solutions focused on the mobile market particularly for E-Commerce application.

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AR and VR in Commerce Market Segment Analysis - By End Use Industry

AR and VR in commerce sector is driven by rising number of AR solutions focused on the E-Commerce market. Augmented Commerce is currently being used by various retailers to sell their products such as IKEA (Furniture), Converse (Shoes), eBay (FMCG), Amazon (FMCG), etc. Augmented Commerce could be used by organizations to allow users to try games, clothes, furniture, cars, etc. before purchase. People could view what a flat would look like (and features like paint and furniture) by walking around through the application, and another application allows users to view the interior and exterior of various cars. Google has made a huge investment in an ecommerce giant that was making use of augmented reality technology to boost its sales. Google has previously invested in companies that are developing upcoming technology such as DeepMind AI. Similar investments are expected from organizations that want to leverage the technology for their operations.

AR and VR in Commerce Market Segment Analysis - By Geography

North America region holds the largest market share in the Artificial Intelligence in Commerce Market at 42% in 2020. However, APAC witnesses highest growth during the forecast period and is expected to reach. Americas Artificial Intelligence in Commerce market is mainly driven by the higher penetration of the AR and VR technology among the tech savvy people.  The key applications including Tourism, E-learning, and E-commerce among others. 

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AR and VR in Commerce Market Drivers

Rising Investment from Market Leaders

The market for AR and VR is rising due to increased investment from market leading players. Facebook integrating augmented reality ads into its application: Facebook will be providing users an augmented reality experience via advertisements in the application. Users of the application may view fashion goods such as eye glasses and shoes, and try them on virtually. 

IKEA introduced an AR app named Place, which enables Apple users to set IKEA furniture in their apartments and preview an interior before buying products. Thanks to this solution potential customers can choose furniture easier.. eBay collaborated with local firm to open virtual stores in Australia. eBay was one of the first movers in the market, when the industry began developing applications for this technology. Amazon is also offering VR experiences in select cities. Amazon is trialling VR with a view to boost their Prime Day sales. Another e-commerce giant, eBay did the same in 2016 in Australia. We can expect these big players raise the awareness of the technology through such events before potential app launches thus driving market awareness and thereby the market.

Rising Focus on Improving Customer Experience

Augmented Reality & Virtual Reality is a perfect mix of technologies to engage a customer. A memorable happy experience often leads to a satisfied customer. AR/VR technologies are likely to give an enriching experience to the customer which increases the chances of customer satisfaction significantly. As this technology is meant to make it easy and memorable for customers and it is likely to have an upper hand in leading to satisfied customers for companies as well. Customer engagement and Interactivity is not only required after onboarding the customer but is important to aware and attract as well. These AR/VR technologies can extensively be used as marketing tools to spread awareness about a product. This enhanced customer experience offered through AR and VR solutions will drive market growth.

AR and VR in Commerce Market Challenges

Lack of Awareness of AR Content

The biggest challenge with AR is the lack of awareness of AR content from consumers. AR and VR content can come in many forms, and this could be a cause for confusion. There’s still not much clarity over whether consumers are aware these tools are available to them, or if they realize they’re engaging with AR or VR when they use them. In a recent research study conducted by GWI in the UK and U.S., we found that over 90% of consumers in these markets are aware of VR, with around 65% saying they’re aware of AR. Awareness of AR hovers between the 70-75% mark among the 16-44 age group, but drops dramatically among 45-54s (56%) and 55-64s (44%). By gender, males (71%) display a notably higher level of awareness of AR compared to women (59%). This has resulted in limited focus on the AR market especially for applications outside gaming.

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Market Landscape

Product launches, acquisitions, and R&D activities are key strategies adopted by players in the AR and VR market in Commerce. Key Companies operating in the market include Amazon, Ikea, Facebook, Sephora, BMW, Harley Davidson, Sotheby and various other companies.

Acquisitions/Technology Launches/Partnerships

Amazon is trialing VR in a few selected cities in India, with a view to boost their Prime Day sales. 

Facebook will be providing users an augmented reality experience via advertisements in the application. Users of the application may view fashion goods such as eye glasses and shoes, and try them on virtually.

[vynzresearchindia]

Global Augmented Reality and Virtual Reality Market Size, Share and Demand Forecast to 2030

The Global Augmented Reality and Virtual Reality Market research report has been released by VynZ Research with several updates and analysis of market trends, share, size, demand, growth, challenges, opportunities and pre and post COVID-19 impacts.

Key Highlights of the Global Augmented Reality and Virtual Reality Market report

The projection period for this global market to grow is 2022-2030

The Global Augmented Reality and Virtual Reality Market size is estimated to reach USD 165.3 billion by 20230.

The market is projected to grow at a 50.6% CAGR

Covid-19 analysis and its impact on the market

Industry ecosystem to competitive landscape’s curial role in growth role

Challenges and opportunities to get boost from recent developments and technology advancement

Request to get the sample copy of the research: https://www.vynzresearch.com/ict-media/augmented-reality-and-virtual-reality-market/request-sample

Market segment analysis

The Global Augmented Reality and Virtual Reality Market is segmented into these categories for this analysis: Component, Device Type, Application, and Geography. This segmentation allows executives to plan their products and spending based on the expected growth rates of each area: -

By Component (Hardware and Software)

By Device Type (AR Devices and VR Devices)

By Application (AR Applications and VR Applications)

By Region (North America, Europe, Asia-Pacific (APAC), Rest of the World (RoW))

For more insight: https://www.vynzresearch.com/ict-media/augmented-reality-and-virtual-reality-market

The Global Augmented Reality and Virtual Reality Market’s competitive viewpoint

This research is an invaluable resource for investors, shareholders, industry planners, and new and existing businesses trying to broaden their reach in the current Market scenario. While focusing on top companies and their corporate strategies, market presence, operating segmentation, aggressive outlook, geographical expansion, pricing and value structures, the study painstakingly takes into account the market analysis. The major market players are: -

Alphabet Inc.

Microsoft Corporation

Oculus VR, LLC

Qualcomm Technologies Inc.

Intel Corporation

Himax Technologies Inc.

Samsung Electronics Co. Ltd.

Seiko Epson Corporation

PTC Inc.

Vuzix Corporation

Sony Corporation

Osterhout Design Group (ODG) Inc.

Wikitude GmbH

Marxent Labs LLC

Blippar

Meta Company

Daqri LLC

Leap Motion, Inc.

EON Reality

Visteon Corporation

Zugara

 

 

Reason to buy this report

The report is unbiased and it provides the deep insight of global market including competitive and geographical landscape.

The report enlightens the large patterns, causes, and impact factors globally and locally.

Insightful study drills-out the main players of the global market and, their sources of income, share of the market, and the current course of events.

It looks into significant developments such as extensions, agreements, new product launches, and acquisitions on the horizon.

Research the market's potential, preferred position, opportunity, difficulty, restrictions, and hazards on a global and regional level.

Request for your custom requirements: https://www.vynzresearch.com/ict-media/augmented-reality-and-virtual-reality-market/customize-report

Customized research report

We offer clients specialized report services that take into account the main variables influencing the development of the worldwide Market. Feel free to call or drop your requirement to get the get customized research report. 

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Beauty Devices Market: https://www.vynzresearch.com/healthcare/beauty-devices-market

[writers-potion]

I'm writing a sci-fi story about a space freight hauler with a heavy focus on the economy. Any tips for writing a complex fictional economy and all of it's intricacies and inner-workings?

Constructing a Fictional Economy

The economy is all about: How is the limited financial/natural/human resources distributed between various parties?

So, the most important question you should be able to answer are:

Who are the "have"s and "have-not"s?

What's "expensive" and what's "commonplace"?

What are the rules(laws, taxes, trade) of this game?

Building Blocks of the Economic System

Type of economic system. Even if your fictional economy is made up, it will need to be based on the existing systems: capitalism, socialism, mixed economies, feudalism, barter, etc.

Currency and monetary systems: the currency can be in various forms like gols, silver, digital, fiat, other commodity, etc. Estalish a central bank (or equivalent) responsible for monetary policy

Exchange rates

Inflation

Domestic and International trade: Trade policies and treaties. Transportation, communication infrastructure

Labour and employment: labor force trends, employment opportunities, workers rights. Consider the role of education, training and skill development in the labour market

The government's role: Fiscal policy(tax rate?), market regulation, social welfare, pension plans, etc.

Impact of Technology: Examine the role of tech in productivity, automation and job displacement. How does the digital economy and e-commerce shape the world?

Economic history: what are some historical events (like The Great Depresion and the 2008 Housing Crisis) that left lasting impacts on the psychologial workings of your economy?

For a comprehensive economic system, you'll need to consider ideally all of the above. However, depending on the characteristics of your country, you will need to concentrate on some more than others. i.e. a country heavily dependent on exports will care a lot more about the exchange rate and how to keep it stable.

For Fantasy Economies:

Social status: The haves and have-nots in fantasy world will be much more clear-cut, often with little room for movement up and down the socioeconoic ladder.

Scaricity. What is a resource that is hard to come by?

Geographical Characteristics: The setting will play a huge role in deciding what your country has and doesn't. Mountains and seas will determine time and cost of trade. Climatic conditions will determine shelf life of food items.

Impact of Magic: Magic can determine the cost of obtaining certain commodities. How does teleportation magic impact trade?

For Sci-Fi Economies Related to Space Exploration

Thankfully, space exploitation is slowly becoming a reality, we can now identify the factors we'll need to consider:

Economics of space waste: How large is the space waste problem? Is it recycled or resold? Any regulations about disposing of space wste?

New Energy: Is there any new clean energy? Is energy scarce?

Investors: Who/which country are the giants of space travel?

Ownership: Who "owns" space? How do you draw the borders between territories in space?

New class of workers: How are people working in space treated? Skilled or unskilled?

Relationship between space and Earth: Are resources mined in space and brought back to Earth, or is there a plan to live in space permanently?

What are some new professional niches?

What's the military implication of space exploitation? What new weapons, networks and spying techniques?

Also, consider:

Impact of space travel on food security, gender equality, racial equality

Impact of space travel on education.

Impact of space travel on the entertainment industry. Perhaps shooting monters in space isn't just a virtual thing anymore?

What are some indsutries that decline due to space travel?

I suggest reading up the Economic Impact Report from NASA, and futuristic reports from business consultants like McKinsey.

If space exploitation is a relatiely new technology that not everyone has access to, the workings of the economy will be skewed to benefit large investors and tech giants. As more regulations appear and prices go down, it will be further be integrated into the various industries, eventually becoming a new style of living.

[probablyasocialecologist]

Articles, reports, and studies about agriculture are likely to contain some version of the following sentiment: “The population is expected to grow to almost 10 billion people by 2050. We must double food production in order to meet demand without hiking up prices. How are we going to produce enough food to feed all of these people without destroying the planet?” Increasing food production to meet the demands of a growing population is presented as the ultimate conundrum. Proposed solutions are predominantly centered on increased reliance on technologies to maximize yields and feed ‘all of these hungry people’ as the population grows, accelerating at a seemingly unstoppable rate. Whatever new technologies or techniques are introduced, they are, first and foremost, measured along the metric of increasing yield. This narrative isn’t just misguided — it depoliticizes the problem, shifting blame in a dangerous way. The reality is that we have enough food on the planet to feed every human being a calorically complete and healthy diet. Contrary to popular belief, hunger is most often caused not by a lack of food but by a lack of access. With the amount of food we produce today, we could feed the highest population prediction of 10 billion people by 2050 — today. This has much more to do with economic inequality than anything to do with population. The people who cannot afford food are most often the people involved in growing it. The vast majority of the world’s impoverished people, most of whom live in rural areas, are involved in agriculture. This seems counterintuitive, but many farmers worldwide are net food buyers, meaning they do not subsist on the food they grow, they sell their crops and use that money to buy food for their families. When prices for crops are too low to offset input prices, when farmers face barriers to accessing markets or credit, or they are forced into exploitative contracts or other arrangements, farmers do not have adequate funds to purchase food for themselves and their families. This is the result of the long process of industrialization that has displaced millions of rural people and removed them from their traditional agricultural practices, replacing polycultures with monocultures. Perhaps the other most damning piece of evidence to counter the narrative that we must ramp up production to end hunger is that some cities have already ended it — without increasing yield. Belo Horizonte, one of the largest cities in Brazil, managed to virtually eliminate hunger through a network of policies addressing different facets of the issue. They expanded school meal programs; partnered with local small farmers to deliver produce to underserved parts of the city at fixed prices for staples; created subsidized restaurants where people could eat affordable, dignified meals, and a host of other policies. It never took more than 2 percent of their annual budget, and the whole transition took less than 10 years. It didn’t require corporations ‘innovating’ or developing expensive technologies. It required political will, the strengthening of governance systems, declaring food as a right of citizenship, and correcting for hunger as a market failure. We are choosing not to end hunger. Presenting it otherwise obscures the fact that it is, at its core, a matter of political will — not a matter of ability.

[csuitebitches]

On your becoming more well read: what are some reliable somewhat accurate news apps you’d recommend? Also can you make a post on books to read?

The reality is that no media is fully reliable. There’s no such thing as fully accurate reporting. The best we can do is read everything with a pinch of salt.

The next bit could be a little controversial but it is something everyone needs to hear.

In order to form opinions, you must be able to read and consume all sides and spectrums.

That means reading left wing AND right wing news, no matter how aggravating either are.

You can’t tell good journalism from bad journalism unless and until you’ve experienced both. The same way, you cannot form opinions about a certain topic until you’ve seen all major sides to the topic.

Having said that:

News:

* Annual Review (website) : academic articles, short academic articles, popular articles

* CNA Luxury (website) : all things lifestyle, luxury, fashion, food, living

* BBC

* CNN

* Fox News

* Medium (for personal opinions and weird reads)

* Bloomberg

* Wall Street journal

* Yahoo finance

* New York Times

* Google news app (great if you want to quickly consume news without spending too much time)

* The rest are specific to my native country and my native language

Newsletters:

* Bloomberg open and close (markets and finance)

* Emerging tech brew (technology)

* Morningbrew

* CFO brew (because I’m interested in finance)

* Seedtable (this is the best newsletter you could subscribe to if you wanted to subscribe to just one. It’s business and entrepreneurship related but it’s very diverse- biotech, healthcare, money… it’s fabulous. A man called Gonz Sanchez sends the newsletter).

* A couple of others which are personal and selective because I belong to a certain HNI business organisation because of my family

Being well read doesn’t just meaning the act of reading in today’s world. You have to know things, people and communities.

Other methods:

I’m constantly on the look out for events, conferences and networking opportunities. Regardless of whether it’s virtual or in person (I appreciate both). The said organisation I’m a part of arranges some of the best, most influential personalities in the world to come and talk (I attended a business conference where Mona Kattan spoke; another one where Terry Crews spoke about failures; so you get my point about how big these things are).

If you don’t know where to start, I’d say start with asking your bank. Banks in my country tend to host events, lectures and conferences and as your account grows, your access to selective conferences gets stronger.

Another avenue is work; college; university, you know the usual. Ask your boss if they know of any work related conferences happening.

Look up online to see what’s happening as well in your city. Museums often host events too.

Try attending a wide range of events - art, classical music, finance, motivational speaking, history, religion - it will shape you up a lot.

Charity/ volunteer work is another solid way. You need to interact with a lot of people. Choose what you truly like - is it nature, animals, children, old people, education? Do what you gravitate to naturally. And do it because you genuinely want to help, not just for networking and brownie points.

And I’ll definitely make a reading list sometime :)

Edit: I’ve created a free newsletter with the intention of making you well-read with minimal effort on your side. Sign up here! Launch: 8th January 2023.

[justinspoliticalcorner]

James Angelos at Politico:

BERLIN — Listening to Sahra Wagenknecht, Germany’s hard-left icon, you could be forgiven for coming away with the impression that the greatest threat to democracy is “lifestyle leftists” nursing lattes in reusable cups while shopping for organic kale at a Berlin farmers’ market. Such well-off, eco-friendly urban bohemians hold what they deem to be “morally impeccable” views about everything from Ukraine to climate change, she says, and then impose those beliefs over regular people with draconian zeal. Wagenknecht — whose recently formed populist party is polling in the double digits ahead of critical state elections in eastern Germany on Sunday — also believes there are too many asylum seekers coming to the country, claiming there’s “no more room.” She reserves much of her ire for Germany’s Greens, blaming their clean-energy push for the country’s deindustrialization, and favors closer relations with Russian President Vladimir Putin. One of Germany’s most well-liked politicians, Wagenknecht started out in politics as a member of East Germany’s communist party and has long been the face of the country’s hard left. Of late, however, she often sounds positively far right.

Her views and scathing attacks on the mainstream left have, in fact, won her many far-right admirers. Björn Höcke, one of the most extreme politicians in the far-right Alternative for Germany (AfD) and the party’s leader in the eastern German state of Thuringia was so impressed with Wagenknecht — particularly over her position on Putin — that he once called upon her to enlist in the AfD’s ranks. “I implore you, come and join us!” he said last year during a speech in Dresden. Instead, Wagenknecht has forged a new political force defined by a seemingly oxymoronic ideology she dubs “left conservatism.” In the process, she is upending German politics by chipping away at the crumbling dominance of the country’s mainstream parties and further scrambling the left-right divide that characterized Western politics for most of the 20th century. As established parties lose sway across Europe, the fractured political landscape makes it easier for political entrepreneurs like Wagenknecht to stake out new territory. That’s increasingly true in Germany too, which has long served as Europe’s anchor of stability — where politics were long relatively staid and predictable.

Long gone are the days when the Volksparteien — big-tent parties — could virtually alone determine Germany’s political course. Upstarts like the AfD and Wagenknecht’s party — dubbed Alliance Sahra Wagenknecht (BSW) — are fomenting a revolt against the political mainstream. That rebellion is particularly strong in the region that makes up the former East Germany which — despite the more than three-decade effort to absorb and integrate the formerly communist state after the fall of the Berlin Wall — is increasingly following its own parallel political reality. With three state elections to be held in eastern Germany — in Saxony and Thuringia on Sunday, and in Brandenburg on September 22 — the AfD is leading or close to leading all the contests. Wagenknecht’s new party is polling between around 13 and 18 percent, a striking result for a party that just formed several months ago.

I met Wagenknecht earlier this year backstage at a theater in Berlin, where she was scheduled to answer questions from a reporter from Germany’s left-leaning newspaper Die Tageszeitung before a live audience. Wagenknecht sported her signature look — a jacket with padded shoulders, a knee-length skirt and pumps — a style so invariable she’s often asked about it by reporters. (“Ultimately you get the feeling that it’s a kind of uniform,” the Tageszeitung journalist, Ulrike Herrmann, told Wagenknecht on stage later that night.) Wagenknecht is far from alone in blurring the traditional left-right spectrum. In the U.S., former President Donald Trump has embraced some traditionally left economic policies on trade and tariffs, partly explaining his appeal to working-class voters. France’s far-right leader, Marine Le Pen, has co-opted economic and welfare policies from the traditional left, attracting, in the process, many former French Communist Party voters.

When I asked Wagenknecht if she saw any similarities between herself and Le Pen or other radical-right parties, a hint of shock seemed to break through her cool, composed countenance. Such parties, she told me, do not truly represent the “so-called little people.” Rather, she said, her brand of politics does — a left that focuses on fighting economic inequality while, as she put it, also embracing social policies that foster “traditions, stability and security.” That’s territory, she said, the left has mistakenly ceded to the right. “These are quite legitimate human needs, and at some point the left was no longer interested in them,” Wagenknecht told me. She then blamed the rise of the far right on German Chancellor Olaf Scholz and his left-leaning coalition’s “arrogant” approach to governing. “This is the direct result of an incredible frustration and indignation about wrong policies,” she said. “And the indignation is justified.”

[...]

Yet, in subsequent years, Wagenknecht became an increasingly controversial figure within the Left Party, including when, amid the refugee crisis of 2015, she became a critic of then-Chancellor Angela Merkel’s decision to allow in hundreds of thousands of asylum seekers, using the mantra “Wir schaffen das!” (“We can do it!”). In 2016, after a spate of terror attacks perpetrated by migrants, Wagenknecht released a statement that read: “The reception and integration of a large number of refugees and immigrants is associated with considerable problems and is more difficult than Merkel’s frivolous ‘We can do it.’”

Members of her own party sharply criticized her, arguing that no true leftist should attack Merkel from the right on migration. That year, at a Left Party gathering, a man from a self-described anti-fascist group threw what looked like a chocolate cake topped with whipped cream in Wagenknecht’s face. Relations with many members of her own party grew more strained after Wagenknecht became a sharp critic of the government’s “endless lockdowns” during the Covid-19 pandemic and after Russia’s full-scale invasion of Ukraine, with Wagenknecht frequently appearing on German television to offer takes that echoed Kremlin propaganda. Finally, last year, she announced that she and a group of Left Party allies would leave to form their own party, with Lafontaine, her husband, also later joining. “We live in a time of global political crises,” she said in Berlin. “And in this of all times, Germany probably has the worst government in its history.” Many people, she added, “no longer know who to vote for, or they vote out of anger and despair.” The choice led to the unraveling of the Left Party, which was forced to dissolve its parliamentary faction, liquidate assets and fire staff.

Wagenknecht has since grown adept at finding a leftist angle for what are commonly rightist stances. Her skepticism of immigration is due, in great part, to her support of the welfare state, which, she says, requires a certain degree of homogeneity to function. “The stronger the welfare state, the more of a sense of belonging there must be,” Wagenknecht told me in Berlin. “Because if people have no connection to those who receive social benefits, then at some point they will refuse to pay for those benefits.” Another example was Wagenknecht’s vote against a bill passed by the German parliament earlier this year to make it easier to change one’s legal gender — a law, she said, that would “just be ridiculous if it weren’t so dangerous.” But she found a traditionally left line of attack for that view, targeting the profit-seeking pharmaceutical industry as the main beneficiary of the bill. “Your law turns parents and children into guinea pigs for an ideology that only benefits the pharmaceutical lobby.” She has also repeatedly called for an end to German military aid for Ukraine and negotiations with Putin — a view prevalent on the far right, but for her, an anti-war stance rooted in the leftist tradition.

That she sounds like the right on these issues brings to mind the “horseshoe theory” of politics, often attributed to the French author Jean-Pierre Faye and his 1996 book “Le Siècle des ideologies,” which holds that political extremes bend towards each other, in the shape of a horseshoe, so that the far left and far right ends are closer together than they are to the center.  But a more concrete explanation for her policies is that Wagenknecht sees a representation gap — a space for people with socially conservative views who are uncomfortable with migration and progressive politics, but are also wary of the AfD’s extremism. Wagenknecht, in other words, seeks to provide a more palatable, anti-establishment alternative. Wagenknecht, like leaders of other parties, has ruled out governing with the AfD in a coalition. At the same time, she has not, like others, ruled out cooperating with the AfD to pass what she deems to be sensible legislation.

Politico Europe takes a deep dive into the “leftist”-turned-right-wing German politician Sahra Wagenknecht. Wagenknecht formed her own party called Bündnis Sahra Wagenknecht (BSW) that features a mix of far-right and far-left stances.

[birindale]

Mattel on the creation of She-Ra

Janice Varney-Hamlin, former Mattel Director of Worldwide Marketing Fashion Dolls, was interviewed in the 2021 book “The Toys of He-Man and the Masters of the Universe”, regarding her involvement in the creation of the She-Ra line in collaboration with Filmation. This interview is reproduced below in its entirety, featuring references to Greek mythology, a red-haired Adora, and hypothetical virtual reality powers. Never a dull moment with this franchise

You were director of worldwide marketing for fashion dolls at Mattel during the 19802. What did the role entail?

It was everything, actually, the way Mattel was set up. The way we were organized, project management reported directly to marketing, and we had corresponding members of cost accounting, packaging, and legal. The people on my team were responsible for those aspects of the brand. It was sort of a category management role.

Can you tell me how the Princess of Power line started and what your role was in it?

It's interesting because when I first started at Mattel I was part time, and still in college. I ended up finally getting in there full time, and I reported to a guy named Jack Beuttell. He came from a P&G background and funded an attitudes and usage study for Barbie. So we learned about the brand and what Barbie could do. One of the gaps was that Barbie couldn't be an action hero, a mom, or a fantasy doll. We looked for opportunities to grow flanker brands. Competition always came for Barbie, but never lasted. When it left it created a vacuum in the market, and we would create more products and suck up all those dollars.

Did you look to He-Man for ideas to create this flanker brand?

Barbie had plateaued--she stayed at less than $100 million for years. That's why we fielded the study. Jill Barad was there. We couldn't quite get a line going because we couldn't get it past buyers, because buyers didn't believe that little girls would buy it.

We tried to do it on our own first, outside of He-Man. Then we determined we wanted to take a second attempt a few years later because there was a belief we should operate from strength, and what was our strongest action brand? It was He-Man.

The boys' side of things developed She-Ra, but she was underwhelming. So then the girls' marketing side took over and it was quite a political battle from there. We did a lot of research on it and came up with this character, this female doll. We came up with She-Ra as a way to tie in with He-Man. We gave her a war cry and transformation powers just like He-Man had. The important thing with She-Ra was that she not only had to look beautiful, but also be beautiful within.

I've heard that a big proportion of the kids who played with He-Man were girls? Did that drive the creation of the She-Ra line? [[note: ~40% of MOTU sales at the time]]

No, didn't drive it. We already had the research that said girls were interested in this type of thing. It just reinforced what we already knew.

How successful was She-Ra compared to Barbie and He-Man?

She performed like a flanker brand. She was important because her job was to create and deliver on new play patterns for girls. We didn't expect her to outperform He-Man or Barbie. It was a nice flanker brand for girls to do role play and hair play. The sales volume didn't compare but we were pleasantly surprised with how well she performed.

All the female characters had to have fashion play and hair play elements, as well as some kind of feature. Catra had a claw. She-Ra had a costume change and a sword. She-Ra's horse had a transformation capability.

I've heard that early models for She-Ra were based on Teela. Is that true?

Yes. The misstep there was Teela was part of He-Man's world, which was rightful, but she had no characteristic features that appealed to traditional doll play, like rooted hair and clothing. She also lacked the transformation, the traditional world of role play. When She-Ra transformed she became superpowerful [sic]. She was empowered and she empowered others.

The marketing behind the He-Man line was all about empowerment for young kids, who often felt powerless in their relationships with adults: "I have the power." What was the driving theme behind She-Ra?

I think it was empowerment, and also making the world a better place for those around her. She took care of animals and people. She was a nurturer.

To your earlier point, Barbie wasn't either of those things.

Exactly. I was a lit major, there was this literary book called Bulfinch's Mythology [[note: this was written in 1867 expressly to unite Greco-Roman myth with contemporary (that is to say, Victorian) English literature. If you love expurgation and the British Empire it may just be the book for you]]. It covers archetypes through Roman and Greek mythology. A lot of our characters were modeled after those gods and goddesses, like Athena and Venus. Those were the inspirations. Even She-Ra herself looks like what you might imagine Athena to look like. That or Venus.

The original renderings for She-Ra had red hair, but it didn't test well for little girls.

In many ways She-Ra was ahead of her time and served as a strong, action-oriented role model for young girls. How do you think She-Ra fits into the world of today?

I think she's a good fit. I think she fits right in. I'm completely amazed with how mesmerizing she was. She has really maintained her original characteristics and inspiration. It's classic. Just like the mythical characters we emulated.

She stands for a lot of goodness. We took great strides to make sure that happened. Even in the research we did, we discovered that it was really important to young girls that She-Ra was a good person and did the right thing.

Every generation has notions of violence. That was played back to us by kids. Even with her enemies like Catra, she may try to scratch you or be mean to you. But little girls would still feel Catra should be forgiven. It was never a fight to the death.

Do you have any fun stories from your time on the brand?

When we did the press event in New York, we hired a model who rode on a white horse down the middle of the street; she actually rode bareback down the street with her entourage of people dressed as the characters. We went to a hotel, and Andy Warhol showed up at the press event. He invited us to his club for the evening. He thought it was the most amazing thing, and he loved the costumes. Apparently he had read about the press event that day and just showed up.

What was your personal favorite character?

I would say She-Ra was my number one and Catra was my number two. Actually, I would say probably her horse as well. She-Ra, Swift Wind, and Catra, in that order.

It was really a fun line to work on because you're making the stuff up in your head. There was another person I worked with, Cathy Larson, who was incredibly creative. I just really liked working with her. We came up with all these things. She was in the sales department, and I brought her in halfway through. We would just make up the story line and characters.

With something like She-Ra, you get to swing out creatively. With Barbie there were a lot of guidelines, and standards. We had some pretty fun meetings about She-Ra. Going from Barbie meetings to She-Ra meetings, it was a totally different attitude, more creative and more fun.

What about the Evil Horde? How did that come into the picture?

We were great toy designers, but that did not mean we could produce a great TV series. There were certain things we didn't get about the entertainment industry. One of the areas to bridge the gap between He-Man's and She-Ra's world was to infiltrate characters that weren't in our product line. When story lines from the cartoon came back, they were completely different from storybooks we were developing at Mattel. We had to make the two come together. We didn't want three different story lines for the same thing. That was one of the things, to have cross over characters that appeared in both places.

There was a lot of resistance to that, more on the boys' side. They had more restrictions too, and we were more or less an open book.

What can you tell me about the She-Ra cartoon?

We knew there had to be an animated series for the brand. There weren't a lot of strong female characters in cartoons at the time that had these abilities. Maybe a few, like Supergirl and Wonder Woman, were predecessors. But in terms of integrating her into He-Man's world, it was really important. We lucked out, we met with Lou Scheimer at Filmation.

So how did the She-Ra line come to an end?

There were two different challenges. First, She-Ra sales were slowing. The second problem was we shipped to much product into the marketplace. This was over my pay grade, but we would ship product based on what retail would buy, not on what would sell through. That creates a problem going to next year. If there's too much inventory left over, it creates the sense that the toy line isn't successful. At the end of year two that happened. Something similar happened in He-Man--they overproliferated [sic] characters that didn't even make sense.

What did you do after She-Ra ended?

I went and worked on other products because I was able to grow the Barbie business. It had been stagnant for twelve years. Jack Beuttell and I were able to introduce secondary dolls, more new dolls each year, to create synergy and new roles for Barbie. For example, we put out Golden Dreams Barbie, with a golden convertible, coordinated outfit, golden make-up, and we would advertise everything in one commercial. That created a halo effect which would sell the whole thing. Jack came up with that, and after he left I continued it.

If you could do She-Ra, how would you approach it this time?

I'd make her more modern. Her powers would have to do with AI and virtual reality. She would be in the modern era. I would retainn certain aspects of her. It would be traditional but also embrace technology in an exciting way and in a global way. It would be incredibly inclusive with world cultures.

Anything else?

I think She-Ra's a classic. I used to think, "Why do people want to talk about this?" It's because She-Ra is an empowered, self-confident woman. She empowers other people to be confident and do the right thing. One thousand years from now that will still be an important characteristic to have. Regardless of your background, do the right thing. I hope that's what she stands for; that's what she was designed to do.

[theculturedmarxist]

Answer: to a pre-emptive Russian Strategic Nuclear attack on the Continental United States

Once my televised interviews are posted by the hosts on their websites and Twitter accounts, I often take a look at the Comments from viewers to better understand the audience and its mood.  After my first appearance on one of India’s largest circulation English-speaking news channels with global reach, I was amused to see the remark: “hey, the old guy isn’t saying what they expected him to say!”  A bit further down the Comments column was the remark that the viewer was delighted to see an unusual point of view presented on the channel.  Perhaps the general management also reads the Comments, because I have been invited back on their various programs repeatedly since then.

Regrettably, not every “old guy” in public view says what is not expected of him. A case in point is the very hawkish and reckless position aired by Senators Lindsey Graham (R-SC) and Richard Blumenthal (D-CT) at their news conference a few days ago when they explained the Resolution they have introduced in the Upper House on a bipartisan basis.

I say that their position was expected of them because as longstanding pillars of the Neoconservative majority in Congress they advocate a foreign policy that is ‘as American as apple pie.’ That is to say it is based entirely and exclusively on domestic political considerations.. They say in the Resolution that they want the warning to reach the ears of Putin and his military generals, but they are really focused on rallying their peers on Capitol Hill for further military aid to Ukraine, meaning further billions to the military industrial complex that is building or replacing that hardware.

Their message will, of course, be reported to Putin. Indeed it is already the subject of the day on Russian state television and social media. But the good Senators misjudge entirely what the Russian reaction will be, and they misjudge because they do not listen to Russian opinions and military doctrine that has been revised and clarified over the past year as the war evolved. Nor do they begin to understand the strength of Russian military forces at both conventional and nuclear arms, the strength of the Russian economy and the relevance of Russia’s being aligned with more than half of the world’s population and with producers enjoying a greater share of global GDP than the USA and its G7 allies today.

Unfortunately virtual reality, which is the space in which Blumenthal and Graham apparently reside, is not just a marketing gimmick of Zuckerberg and his peers in the entertainment industry. Virtual reality is the only reality that the American political Establishment knows. External, objective reality simply does not exist for these people. All the more so that we are living in a post-truth world ushered in by Donald Trump.

I take a special interest in the ‘old guy’ Richard Blumenthal, because he was a classmate of mine in Harvard ’67, one of at least four classmates who rose high in their respective professional fields of government or news media and have, over the course of several decades, done their absolute best to bring the United States into a kinetic war with Russia.

About my Gang of Four classmates I will write below, but now let us look at the pending Resolution in the Senate.

 The Resolution states how the United States should respond to Russia’s possible use of tactical nuclear weapons in the Ukrainian war theater plus one other nuclear scenario. Of course, the chance of the Russians resorting to tactical nuclear weapons in Ukraine is nil, given they are doing splendidly at present batting away the Ukrainian counter-offensive with conventional weapons and are enjoying a 10:1 kill ratio while destroying the latest Western tanks, armored personnel carriers and artillery units almost as quickly as they are delivered to Ukraine by the NATO countries.  The authors of the Resolution surely know this.  Talk about tactical nuclear weapons is merely the cover for the real thrust of the Resolution: to make an awaited Russian attack on the Zaporozhie nuclear power plant a casus belli.

Implementation of any of these dastardly acts by the Russians would spread nuclear clouds into neighboring NATO nations and still further afield. Under the terms of the Resolution they could thereby trigger implementation of the famous Article 5 of the North Atlantic Alliance treaty.

The problem with the last named red line is that an attack on the nuclear plant is now being planned and may be implemented in the coming days by the Kiev regime under the “false flag” scenario that the United States and its vassals have perfected over the years in operations ranging from the alleged chemical attacks on civilian populations blamed on Bashar al Assad in Syria, to the MH-17 downing over Ukraine and on to the staged Bucha massacre in Ukraine that Russia is said to have perpetrated. Since Graham was in Kiev colluding with Zelensky and his circle of war criminals a couple of weeks ago, there is good reason to suppose that he is a co-author of the plan to attack the nuclear power station.

Russian social media and even Russian state television news today speak of a Ukrainian strike on the power station at any time from tonight, 5th July through 9th July. The cut-off date would leave sufficient time to draft and pre-approve among NATO members their collective response to the alleged Russian crime for an official vote at the gathering on the 12th.  

Russian social networks tell us that the Ukrainians will use one or more Soviet vintage Tochka-V missiles to hit the power plant. We saw them in action at the very start of the Ukraine war when the Kiev forces struck downtown Donetsk with such missiles.  It is doubtful that a normally configured Tochka missile would have the force to seriously damage the reactors. But it is assumed that the missiles will be fitted with warheads containing radioactive spent fuel, of which there is a vast quantity available in Ukraine.  In that case, a missile striking the reinforced concrete shell covering the reactors would upon explosion release radioactive dust suitable for the purposes of a false flag operation against Russia.

The news conference of Blumenthal and Graham was rich in material incriminating them both as war mongers. Here is a brief sampling from the C-Span printed record:

Quote

I applaud President Biden for putting on the table that the threat of Putin using a nuclear weapon in Ukraine is real and our message is to those around Putin that if you do this, if you follow his order, if he ever gives it, you can expect a massive response from NATO and you will be at war with NATO.

I put everybody in this body and this Congress on notice that the threat of use of a nuclear device by Russia is real and the best way to deter it is to give them clarity…..if they do that, they will be in a war with NATO.

It’s based on fact and science and it is meant to send a message to Vladimir Putin and even more directly to his military, they will be destroyed, they will be eviscerated if they use tactical nuclear weapons or if they destroy a nuclear plant in a way that threatens surrounding NATO nations.

{Putin] has committed industrial level war crimes thinking he will eventually get away with it. His goal now is to wear the west out. Slow down the counter offensive. Get people in Washington and other capitals of the world to just break and offer and offer him some face saving deal…If he gets away with this, Putin, there goes Taiwan.

If you think Putin will stop in Ukraine, you’re not listening to what he’s saying. This is a moment in world history to stop one of the most aggressive, brutal people on the planet, send a signal to China.

Unquote

The total indifference of these Senators to the situation on the ground in Ukraine, not to mention to the real persona and public speaking record of Vladimir Putin speaks for itself. Their understanding of the Russian leader is at the level of juvenile caricature, or to put it in terms all too familiar to Americans – at the level of one of the last dunces in the White House, George W. Bush, who once upon a time sought to punish Vladimir Vladimirovich by disinviting him to a Fourth of July hotdog party on the White House lawn. Now the stakes for this kind of kindergarten level statecraft have risen to the point of declaring war on Russia for crimes that our vassal in Kiev may commit. 

The latest thinking of the Russian leadership on the use of nuclear weapons as set out in its public pronouncements is that a pre-emptive strike can be envisioned if there is an imminent threat of nuclear attack from abroad.  This is not about some tactical weapons being used against troop concentrations in Ukraine, or even about their being used against the Ramstein air force base in Germany should it be the starting point of F-16s sent against Russian forces in Ukraine.  No, it is about striking the puppet master behind the entire show, namely Washington and the Continental USA if anything like the Blumenthal-Graham Resolution is passed and put into action following the false flag operation described above.

Heaven help us all!

                                                                        *****

As I noted at the outset, Richard Blumenthal has long been a voice against coexistence with Russia on Capitol Hill. He exemplifies how the Neocon ideology that was spawned by disaffected Leftists in the 1970s and ‘80s and won over Republican adherents like Senator John McCain, aided and abetted by one of the movement’s theoreticians, Robert Kagan, eventually took hold in the Democratic Party, including its entire Progressive wing.

Other portraits from my Harvard Class of 1967 which hang in my gallery of rogues and would-be war criminals are those of Richard Morningstar, Tom Ridge and Serge Schmemann.

Morningstar made his move into government during the Clinton Administration thanks to his big financial contributions to the party. He was given important assignments by Madeleine Albright to sabotage the Russian network of active and planned gas and oil pipelines to Europe with the objective of destroying the Russian economy. It was a close race, but the prize in those contests went to the better man, Vladimir Putin, and Morningstar’s efforts against the South Stream and other projects uniformly failed. He ended his public career as ambassador to one of the countries in which he was active from the beginning, Azerbaijan.

Tom Ridge moved from state level politics to the federal level after George W. Bush appointed him as the country’s first Secretary of Homeland Security. In that capacity, Ridge was responsible for implementing the Freedom Act which was part and parcel of the suppression of all civil liberties in the USA for purposes of furthering the War on Terror. In this way, Ridge had personal responsibility for choking off free speech and free thinking in the USA, thereby preparing the country for the brain dead present half of the population that supports Biden and the war. 

Finally, I mention once again classmate Serge Schmemann, member of the editorial board of the New York Times, who over the course of decades in various journalistic positions has been venomously anti-Putin and essentially anti-Russian.

And who says that ‘old guys’ from Harvard do not count in American politics?

©Gilbert Doctorow, 2023

[computeronrent]

Advantages and disadvantages of 5G

5G technology or fifth generation technology offers many features for mobile networks. It is useful for government, students, businesses and professionals. It is a new mobile network designed to connect everyone and everything. It is the new standard in global wireless networks after 1G to 4G. It offers high multi-Gbps data speeds, low latency, large network capacity, and a flexible user experience. As this new technology is deployed, 5G technology should create many new applications.

5G technology features in brief. Speed ​​up to 10 Gbits.

Great app

100 times more device connections

Fast response time

Waste of time

Another software option to upgrade. Great potential

With the proliferation of digital around the world, when live streaming and games, sports, news, movie reviews, social media, etc., the transfer of large amounts of data from one host to another and the Internet of Things (IoT) spurred the development of mobile phone standards. .

However, the 5G technology network has not yet reached its potential because the existing devices and infrastructure are not yet ready to support the 5G technology network. Those who have tested the 5G technology network using it with built-in 4G devices in this application are also called non-stationary 5G technology networks. The full potential of 5G technology will only be realized when independent networks, compatible devices and better communication tower technologies become available.

Advantages of 5G technology

Transfer data faster

The previous generation 4G LTE technology used bands below 3 GHz but in comparison, 5G technology uses bandwidth from 6 GHz in length to 24 GHz. However, it is important to note that 5G technology coverage also requires a base station and a broadcast tower compared to a 4G data network.

Improved network

5G networks are more flexible as they work with different customers, services and market segments. It divides its network in such a way that it will adapt to the needs of the users. It is based on Network Functions Virtualization (NFV) and Software Defined Networking (SDN). It is also called a "network fragment". This provides high data rates, low power consumption, and reliable low latency.

Moving Beamforming

Moving Beamforming refers to a radio signal processing technique that allows for the transmission or reception of a directional network, unlike a passive antenna that beams the signal randomly in all directions. 4G networks also use beamforming to some capacity, but in a growing sense.

Benefits for companies and businesses

It provides improved machine-to-machine communication for automation, real-time communication and guaranteed network availability, digitization of healthcare and agricultural industries.

Benefits for consumers

It provides fast download and download times when you are streaming users. Stable connection to mobile communications, low response time for online or cloud gaming, virtual reality, high quality live TV and 4K video telephony.

A more secure network

5G technology networks offer more security than previous generation networks. It supports protection against data loss, data corruption and theft. The exchange of sensitive and private customer data, such as hospital patient reports, customer data and student information at universities, is more secure in the 5G technology network.

Disadvantages of 5G

Limit coverage

The 5G technology network is a new technology, it requires a large network of ports and transmission towers worldwide, which requires a lot of time, testing, testing and setting up 5G technology towers.

Reduces durability

If the experts are to be believed, the non-standard 5G technology network undermines the performance of 4G network devices. Although a few manufacturers have started to produce 5G technology network devices, R & D believes that due to high data transmission in the largest network, the longevity or service life of mobile phones and other devices will be compromised.

Involvement in aviation

In January, Air India cancled several flights to the United States because they were rolling out 5G technology services in the country. This is a major setback of 5G technology in India as airlines have suffered losses due to ongoing 5G technology deployment projects. It can also be a hindrance in the future if not dealt with quickly. Internet Security Threats

Although the 5G technology network is said to help improve cybersecurity, it also has its limitations as it encourages cloud computing and exposes more data to risk. of hacking due to its lack of privacy and ease of access to network networks. on the other hand. hands

5G technologyin India

India officially launched its 5G technology network in October this year at an event held in New Delhi. Airtel and Jio have started rolling out 5G technology data plans in select state. However, Vodafone Idea is not planning to launch it in the near future.

In case of Airtel, they are currently placed in Tier I to Tier 8 countries. Jio has launched 5G technology services in limited areas. Many telecom operators are also of the opinion that pan-India 5G technology network coverage will take a few years. Jio recently announced after the 5G technology beta test that no SIM card is required to operate Jio's 5G technology network. However, Vodafone Idea has not yet announced its 5G technology network.

The health risks of 5G technology and the disadvantages of 5G technology for the environment

The International Commission on Non-ionizing Radiation Protection (ICNIRP) has stated that increasing radio frequencies above 6 GHz may have biological and health effects. The 5G technology network will increase the amount of electromagnetic radiation in the environment, causing a greater risk of cancer. With the lack of power of 5G technology network devices, there will also be an increase in the collection of electronic waste. The electric current from the cell tower exposed sparrows and other birds to increased egg production and nesting behavior. High rates of energy consumption have also contributed to global warming.

[trendingreportz]

Augmented And Virtual Reality Eyeglass Market - Forecast(2024 - 2030)

Augmented And Virtual Reality Eyeglass Market Overview

Augmented And Virtual Reality Eyeglass Market size is forecast to reach $3.9 billion by 2026, growing at a CAGR of 22.8% during the forecast period from 2021 to 2026. The Augmented And Virtual Reality Eyeglass Market is driven primarily by the factors such as increasing adoption from medical industry due to its demanding medical applications, rising usage of head-mounted displays for real time navigation in automotive sector, and this will drive the Augmented Reality and Virtual Reality Eyeglasses Industry. Moreover, rising technological growth such as incorporating smartphone and smart devices connectivity within the eyeglasses is also helping in boosting its market growth by higher adoption across various industries. High dependency towards cloud technology is also causing a positive impact on the market growth of AR and VR eyeglass industry. However, issues with Vergence Accommodation Conflict and limitations with optical tracking system will hinder market growth.

Report Coverage

The report: “Augmented And Virtual Reality Eyeglass Market – Forecast (2021-2026)”, by IndustryARC covers an in-depth analysis of the following segments of the Augmented And Virtual Reality Eyeglass Market Report. 

By Type: Augmented reality glasses, Virtual reality glasses & AR and VR mixed glasses By End Users: Automotive, Healthcare, Aerospace & Defense, Media & Entertainment, Retail, Ecommerce, Education& Others By Component: Display (Optical Display & Video Display) ,Controller, Microcontroller & Others By Application: Gaming,Virtual training, Disease detection, Sports, Thermal vision, Concerts and events,Remote communication& Others By Geography: North America(U.S, Canada &Mexico), South America(Brazil, Argentina,Venezuela & Others), Europe(U.K, Germany, Italy, France, Spain, Netherlands  Others), Asia-Pacific (China,Japan, India,South Korea, Australia& Others), Middle East and Africa

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Key Takeaways

Augmented reality glasses have been facing high dominance in the Augmented And Virtual Reality Eyeglass Market owing to the high deployments in medical applications.

Sony Corporation and Seiko Epson Corporation are some of the key players who have helped APAC region towards significant market growth of augmented and virtual reality eyeglass.

Rising adoption from healthcare sector along with growing technology advancements are some of the major driving factors affecting the growth of Augmented And Virtual Reality Eyeglass Market.

Augmented And Virtual Reality Eyeglass Market Segment Analysis – By Type

With rapid technology advancements and growing adoption towards augmented reality devices, augmented reality eye glasses have been facing huge dominance in the market during 2020 with 66.5% share. Augmented reality eyeglasses are being combined with innovative technologies like smart phone connectivity, which is further boosting its market growth. Moreover, augmented reality eyeglasses are facing high demands from major industry verticals due to higher efficiency and better features. The adoption of augmented reality eyeglasses to perform medical tasks like surgeries, disease detection, diagnose reports and many others have been rising across the medical industry. Due to its demanding medical applications causing medical treatment procedure improvements, medical sector has been contributing with major shares in the Augmented And Virtual Reality Eyeglass Market. Usage of augmented reality glasses helps in improving as well increasing industrial workflows, with lesser chances of human error causing significant market growth.

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Augmented And Virtual Reality Eyeglass Market Segment Analysis - By End User type

Augmented and virtual reality contact lens market by end user is segmented into Aerospace and Defence, Automotive, Gaming, E-Commerce, Education, Retail, Entertainment, Travel and Tourism, Healthcare, Media and Entertainment, Others. The gaming and entertainment segment is anticipated to hold the high market growth during the forecast period 2021-2026 at 38.5%. The simulation happens in most of the mixed reality games in the physical world with simulated items and characters activated by geo-location or unique symbols, such as QR codes. In certain AR games, for example in Temple Treasure Hunt, players may construct their own quest paths, which can be a scenario for a team-building exercise, a group or just a way to brighten up the normal regular commute to work. Game creators, entertainment studios, music and theatre producers do not lack to introduce state-of-the-art technology to create an exciting performance that draws millions of spectators and tourists. In 2019, Coachella presented an AR sculpture created by artist Katie Stout. The work, apparent though the smartphone image, provided the illusion of being on the bottom of the sea. Consequently, this leverages a positive impact on market growth.

Augmented And Virtual Reality Eyeglass Market Segment Analysis – By Geography

Asia Pacific is expected to have a major growth in the Augmented And Virtual Reality Eyeglass Market during the forecast period from 2021 to 2026 at 26.3% CAGR. The presence of some major players such as Sony Corporation, HTC Corporation and Seiko Epson Corporation has been helping the region to have a significant market growth. Increasing investments towards research and development activities and growing adoption towards augmented and virtual reality based devices have been also helping to propel the market demand in this region. Moreover, higher penetration of smartphones and rising demands across various industries are some of the factors driving the market growth.

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Augmented And Virtual Reality Eyeglass Market Drivers

Growing adoption from healthcare 

Rising demands from healthcare sector has been causing higher adoption of augmented and virtual reality eyeglasses, thus acting as a major driver for significant market growth. Rapid technological advancements across medical sector has helped in raising the market demands towards augmented and virtual reality eyeglasses. Deployment of augmented and virtual reality eyeglasses by the doctors for treatments, diagnose, surgery and many other demanding applications is helping in improving the standards of medical treatment procedures. Moreover, usage of augmented and virtual reality eyeglasses helps in providing highly precised MRI, CT scan reports and helps doctors in better analysing of patient’s medical issues. These eyeglasses have been gaining much popularity in the market due to their capability of performing emergency surgeries more efficiently, thus saving time searching for patient’s medical records or files. 

Rising technological growth

Rapid technological advancements are one of the major driving factors towards higher adoption of augmented and virtual reality eyeglasses in the market. Higher penetration of smartphones are also a major factor for growing market demands of augmented and virtual reality eyeglasses. Developments towards incorporating augmented and virtual reality with smartphones are causing major demands in this market by the end users. Smartphone connectivity help the users to access any data through their augmented and virtual reality glasses easily and more effectively. Moreover, such technology improvements provide customers to use augmented and virtual reality eyeglasses for gaming and entertainment purpose, due to connectivity with smartphones or smart devices. Technology growth due to increasing digitalization and dominance of augmented and virtual reality based devices are further helping in boosting its market growth.

Augmented And Virtual Reality Eyeglass Market Challenges

High costs

Higher costs due to implementation of advanced technologies are a major factor hampering the growth of Augmented And Virtual Reality Eyeglass Market. Since its major deployments in demanding applications across various industry verticals, it faces huge demands in the market. Investments towards augmented and virtual reality eyeglasses by small sized industries have been facing slower growth due to its high affordability rates. Moreover, production costs of such eye glasses are generally higher due to its incorporated technology such as smartphones, smart devices and many others. Due to such technology combination, there is requirement for high level programming by developers with higher precision along with costly components, thus affecting its production cost. This ultimately hinders the market demands of augmented and virtual reality eyeglasses due to requirement of huge amount of investments, causing lesser adoption by the users. 

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Augmented And Virtual Reality Eyeglass Market Landscape

Partnerships and acquisitions along with product launches are the key strategies of the players in the Augmented And Virtual Reality Eyeglass Market. The major key players in the Augmented And Virtual Reality Eyeglass Market include Samsung Electronics Co. Ltd., Google, Microsoft Corporation, Sony Corporation, Seiko Epson Corporation, HTC Corporation, Vuzix, Optinvent, Everysight Ltd. and Magic Leap.

Partnerships/Product Launches/Acquisition

In September 2019, Amazon had announced the launch of smart glasses named Echo Frames with support of Alexa voice assistant. The glass frames are equipped with a set of four tiny speakers and a pair of beam forcing microphones. These smart glasses are capable of providing notifications from a connected phone, which can be listened by the users through swiping of the inbuilt touchpad on right arm of the frames. Moreover, its setup with Alexa helps the users to perform tasks such as setting reminders, scheduling appointments, along with news or direction details.

In May 2019, Epson had announced launch of a new pair of augmented reality glasses named Moverio BT-30C glasses with connection support of Android smartphones and Windows PC. The BT-30C glasses weigh about 95 grams and are not technically sophisticated as HoloLens or Magic Leap ones. These glasses provide better fit options for small heads compared to Epson’s old glasses. Moverio BT-30C glasses pin screens in mid air and allows control with phone.

[dontmeantobepoliticalbut]

The Justice Department has opened an antitrust investigation into the owner of Ticketmaster, whose sale of Taylor Swift concert tickets descended into chaos this week, said two people with knowledge of the matter. The investigation is focused on whether Live Nation Entertainment has abused its power over the multibillion-dollar live music industry.

That power has been in the spotlight after Ticketmaster’s systems crashed while Ms. Swift fans were trying to buy tickets in a presale for her tour, but the investigation predates the botched sale, the people said.

Members of the antitrust division’s staff at the Justice Department have in recent months contacted music venues and players in the ticket market, asking about Live Nation’s practices and the wider dynamics of the industry, said the people, who spoke on the condition of anonymity because the investigation is sensitive. The inquiry appears to be broad, looking at whether the company maintains a monopoly over the industry, one of the people said.

Live Nation did not immediately comment. A spokeswoman for the Justice Department declined to comment.

Officials in the Biden administration have spent the last two years trying to push the boundaries of antitrust law. The Justice Department has mounted several challenges to major mergers, successfully persuading a judge to block Penguin Random House’s purchase of Simon & Schuster but losing some other cases. The Federal Trade Commission has sued to block Meta, Facebook’s parent company, from acquiring a small virtual reality start-up.

The new investigation is the latest scrutiny of Live Nation Entertainment, which is the product of a merger between Live Nation and Ticketmaster that the Justice Department approved in 2010. That created a giant in the live entertainment business that still has no equals in its reach or power.

In 2019, its last year of business unaffected by the COVID-19 pandemic, Live Nation put on 40,000 events around the world and sold 485 million tickets through Ticketmaster, according to the company’s annual report. Live Nation is one of the music industry’s biggest powers in the management of artists, meaning the personal representatives who negotiate business deals on behalf of artists. According its most recent annual report, Live Nation had 100 managers working with more than 450 artists. It does not manage Ms. Swift.

When the Justice Department approved the merger — over significant opposition from the music industry — it required the company to sell some parts of its business. It also reached a legal settlement with the company that forbade Live Nation to threaten concert venues with losing access to its tours if those venues decided to use ticketing providers other than Ticketmaster. Those terms were set to last for 10 years, until 2020.

In late 2019, after an investigation, the Justice Department found that Live Nation had repeatedly violated this provision of its decree. It extended the terms of the settlement by five years, to 2025, and adjusted some of the agreement’s language to clarify what the company was allowed to do when negotiating ticketing deals with venues.

Members of the Justice Department staff have asked whether Live Nation is complying with the agreement as part of their new inquiry, said one of the people with knowledge of the matter. Officials at the agency have grown increasingly wary of such settlements, believing the best way to settle antitrust concerns is through changes to a company’s structure.

The debacle involving Ms. Swift’s concert tickets this week has exacerbated complaints in the music business and in Washington that Live Nation’s power has constrained competition and harmed consumers. But it was also an example of extraordinary demand for a highly desired commodity in very limited supply.

The problems began Tuesday when Ticketmaster’s Verified Fan system, which aims to weed out bots and professional scalpers from the process, began doling out access codes to fans who were interested in buying tickets to Ms. Swift’s Eras tour, scheduled to start in March.

According to a blog post by Ticketmaster, which was published on Thursday but deleted within hours, 3.5 million fans registered for the program. The company “invited” 1.5 million of those customers to the presale by sending them codes, and the remaining two million were placed on a waiting list.

That day, Ticketmaster received 3.5 billion system requests, causing its app to crash for many users; some who were in the process of buying tickets with their codes were unable to complete their transactions. According to Ticketmaster, two million tickets were sold on Tuesday alone. Another presale, for Capital One cardholders, was held on Wednesday.

But Thursday afternoon, Ticketmaster canceled its plans for a public ticket sale on Friday, when it would typically sell any tickets remaining after presales. It was unclear how many tickets had already been sold for Ms. Swift’s tour, and how many — if any — remained.

On Friday, in her first comments about the ticketing debacle, Ms. Swift posted a statement to social media saying she was looking into the situation to see how it could be improved. But she also expressed disappointment in Ticketmaster.

“I’m not going to make excuses for anyone,” Ms. Swift wrote, “because we asked them, multiple times, if they could handle this kind of demand, and we were assured that they could.”

[thinkunitedservicesblog]

Bloom Your Ideas With The Latest App Development Trends

A mobile app is a software application designed specifically for small, wireless computing devices like smartphones and tablets, as opposed to desktop or laptop computers. Similarly, your company’s success can become a reality if it is supported by a mobile app development process that has been tested and refined over time. Numerous companies offer the best App Development Agency in New York, Think United Services Company is one of these. Our mobile development process comprises six stages: strategy, analysis and planning, design, app development, testing, and deployment. Therefore, our mobile app development company in Nassau County, NY, aims to create iOS and Android applications that effectively increase your business revenue and leads. Moreover, you must describe your business app concept to our development team. They will explain to you the best solutions that are cost-effective and result oriented.

thinkunitedservices.com As previously said, each software has different purchasing and features. The mobile app development industry is constantly changing; therefore, technological advancements, consumer demands, and various other factors directly influence mobile app trends. Currently, the thinkunitedservices.com website serves you with the latest app development services in New York at reasonable prices. However, moving on with the latest trends is arguably essential to success in this industry. Similarly, designing an app aims to maximize productivity and revenue while requiring a minor investment. Aside from that, specific skills are needed to develop, maintain, and design a web app. Think United Services agency is here to overcome the fear of responsive apps. We are the best app development company in Nassau County, NY. Now, let’s discuss the trends of the latest app development as below-     IoT app integration (Internet of Things)     5G technology approach     App development for wearable and foldable devices     Beacon technology     Mobile E-commerce revenue     Use of AI (Artificial Intelligence)     Mobile transactions and wallets     AR (Augmented Reality) and Computer Simulation (Virtual reality)     Chatbots     High Caliber security or Two-factor authentication     Cloud Computing integration     Instant and on-demand apps Futuristic goals of app development According to a Statista report from the second quarter of 2021, users downloaded approximately 28 billion apps from the Google Play Store and about 7.9 million from the App Store. Furthermore, by the end of 2022, US consumers will spend $34 billion or more on apps through app stores. This year’s hottest mobile app development trends are augmented reality (AR) and virtual reality (VR). At the same time, Statista predicts that the global AR and VR market will reach $296.9 billion US dollars in 2024, and this significant increase in demand is for a good reason in the app development field. So, to meet all your needs for top-notch app development services in New York, they are completed at the thinkunitedservices.com website. In addition, we have a professional team for app services and offer inexpensive packages for all your requirements with result-oriented services. Brief In brief, Think United Services Company is the best agency for getting quality-assured app development services in New York. Likewise, you can also contact us for the latest digital marketing assistance and more.

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[analysislist]

Unveiling the Expanding Horizons: Haute Couture Market Size, Share, and Growth Analysis to 202-2028

The world of fashion has always been a vibrant tapestry of creativity, innovation, and luxury. Within this realm, haute couture stands as the epitome of high fashion, representing the finest craftsmanship, unparalleled artistry, and exclusivity. In this article, we delve into the captivating world of haute couture, examining its market size, share, and growth analysis. Join us as we explore the trends, challenges, and opportunities that shape this niche segment of the fashion industry.

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The Haute Couture Market Landscape:

Haute couture, a French term meaning "high sewing" or "high dressmaking," is a sector within the fashion industry that produces custom-made, one-of-a-kind garments for individual clients. It embodies the pinnacle of luxury, where skilled artisans meticulously handcraft each piece, using the finest materials and employing intricate techniques. The allure of haute couture lies not only in the garments themselves but also in the heritage, prestige, and exclusivity associated with renowned fashion houses.

Market Size and Share:

The haute couture market occupies a distinct niche within the broader fashion landscape. While its customer base is relatively small compared to ready-to-wear fashion, its influence and impact reverberate throughout the industry. Estimating the exact market size of haute couture is challenging due to its limited customer base and secretive nature. However, industry reports suggest that the market is valued at several billion dollars, with a steady growth rate.

Growth Analysis and Emerging Trends:

Despite the challenges posed by an ever-evolving fashion landscape, the haute couture market has displayed resilience and adaptability. Several factors contribute to its growth and evolution:

Expanding Luxury Consumer Base: The growing global affluent population, particularly in emerging markets, has provided a new customer base for haute couture. Rising disposable incomes and changing consumer preferences for unique, personalized luxury products have fueled demand.

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Technological Advancements: Haute couture has embraced technology to enhance design processes, precision, and customization. 3D printing, virtual reality, and digital prototyping are transforming the way garments are conceptualized and produced, leading to greater efficiency and innovation.

Sustainability and Ethical Practices: In recent years, there has been a heightened focus on sustainability and ethical fashion. Haute couture houses are increasingly adopting eco-friendly practices, incorporating sustainable materials, and promoting fair trade and ethical production methods. This shift aligns with the growing consciousness among consumers, contributing to the market's growth.

Read More: https://www.eternityinsights.com/report/global-haute-couture-market

[doodle143]

Future of Motion Graphics Video in the Film Industry

Which is more attractive and will stay in your memory longer: words and an image that is static or the same but motion? For obvious reasons, text and videos will typically be the more popular choice. The audience is frequently more engaged by motion graphics since they convey ideas effectively and straightforwardly.

Videos and digital footage dominate content marketing methods in the modern digital environment because they encourage audience engagement and action. The majority of these videos are motion graphics in a variety of designs. The use of motion graphics video in the film business is increasing as interest in them rises daily, which bodes well for their future use in the global film industry.

What are motion graphics?

Graphic designs in motion are referred to as motion graphics video. Digital footage is produced by motion designers using animation, various visual effects, and audio techniques. To help the audience understand a topic, motion graphics are frequently utilized to animate abstract concepts, words, or objects on the screen.

Future scope for motion designers in the global film industry

The Bureau of Labour Statistics (BLS) reports that many advertising companies, motion picture studios, and VFX studios employ animators, multimedia, and motion designers. By 2030, the field of motion graphics is anticipated to grow by 16%.

Motion designers are crucial in connecting the dots to provide engaging material as 3D modeling, calligraphy, and other 2D arts become a key element of the global cinema business.

Film motion graphics

Although producing a motion graphics video is a labor-intensive and time-consuming process, businesses are developing procedural animation approaches to lessen the challenge and streamline production. Motion designers can now use procedural algorithms to apply straightforward, preset procedures to 3D objects. This motion design software has limitless potential.

The potential for motion graphics is growing as virtual reality and artificial intelligence (AI) take center stage in the upcoming decade. The major players in the global entertainment business, like Disney, Netflix, YouTube, and others, are actively seeking talented motion graphic designers to join them as the need for motion graphics videos rises.

TV stars

Before TV personalities were introduced, motion graphics, ads, serials, films, and other forms of media were less effective. The TV channels had two different groups later when motion graphics were added to their identities and shows. 

The first one focuses on the channel's brand, which is more constrained and selective because it has predetermined guidelines that direct the creation of any further visual content. Additionally, the person who works on each presentation is more animated and open, especially in terms of the sort of graphics. 

These forms of TV identities are created so that all of the visual elements associated with the channel may be visible on the screen, including the show's schedule and lower thirds, line breaks, TV logos that display on the screen, and end titles for some programs.

The majority of TV networks constantly produce new shows for their schedules; as a result, they create motion graphic structures for those programs, much like you do for the network. The work gets more dynamic because it is challenging. It typically has a lesser influence and a consistent desire, though.

TV shows are well known for their excellent use of intros. Some of these are straightforward edits of the shows' scenes, but most of them are exquisitely animated and created works like those from Daredevil, Game of Thrones, etc. 

Movies' titles

When a motion graphics video was first used, it was in movie opening titles, and most movie opening credits list the people who worked on the film's creation. Before the introduction of motion graphics, we saw that these names were essentially static, but now we can see that they are doing more than merely listing the names of the films or their cast. These introductions now set the scene and create an engaging environment where viewers feel more connected.

The titles that are featured in various films today come in many distinct forms. It is difficult not to have animated titles in superhero movies, especially when they are about superheroes. Additionally, this is growing in popularity, and many designers are choosing to focus their careers in this area.

Some of the motion graphics are utilized in the movie itself in addition to the titles. Portray texting or videos playing on a TV in the background, it is typically shown as a visual interaction with an actor. Even the animations might interact with the characters at times.

Exchange of Information

Sharing information with the audience was constant and boring until motion graphics videos were invented. However, with the advent of motion graphics, you can now turn your idea into an animation by including the appropriate soundtrack and other characteristics, making the content more appealing and understandable for the audience. 

Logo Designs

Motion graphics can be used to bring animation to your company's logos, websites, and other materials to make them more appealing. This makes it easier to produce stunning images and engage with the audience.

Post on social media

People rely on social media for everything, including information, entertainment, news, online courses, etc. More people may view your social media postings if you use motion graphics in your content.

Benefits and Drawbacks of Motion Graphics

Motion graphics have had a significant impact on the film business to make their content more appealing to the viewer, but everything has pros and cons. We shall discover the benefits and drawbacks of motion graphics in this part.

Pros:

The fact that motion graphics don't require physical space may be a good argument to use them. With traditional video, you have to pick an appropriate location, plan a time to shoot, and rehearse your lines. However, these elements are no longer necessary due to the development of motion graphics. Graphics have been quite helpful in COVID-19 constraints because of this motion.

It also has the benefit of requiring less labor from the client. The client doesn't need to put up any further effort once the goals have been defined. The rest is up to the explainer video production company, which will create the content by your instructions.

Movie titles, marketing, information exchange, and other contexts all use motion graphics.

Motion graphics video makes communication simpler and more efficient.

Cons: 

Motion graphics can seem impersonal, which is one of its drawbacks. The advantage of traditional video is that viewers may see the location or person they would be meeting before they go there. If done incorrectly, a motion graphics video is little more than an animated brochure. The audience will find it more engaging if there is some live footage, photography, or voice-over used. 

Conclusion

The channel's quality determines the relationship between what is considered to be good and bad in motion graphics as well as between what is thought to be bad and good. Let's assume that the motion graphics video in the bespoke eLearning material development for TV identity is effectively developed. In that scenario, it will assist you in identifying the appropriate audience and differentiating your channel from others. In contrast, as the introduction and title are the first things that the audience sees in a movie or television show, their quality can be a deciding factor.