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[unholyverse]

waterparks // alternative press issue #341

(full article text under cut)

WATERPARKS

THESE POP-PUNK UPSTARTS HAVE CATCHY SONGS, AN ENDORSEMENT FROM THE MADDENS AND AN UNIRONIC LOVE FOR HAIR DYE AND FUNKY-COLORED JELL-O. THEY ALSO HAVE A LOT TO PROVE-AND THEY'RE READY TO GET TO WORK.

STORY: EVAN LUCY x PHOTOS: JONATHAN WEINER

Awsten Knight knows what you're thinking: This time last year, his band, Waterparks, were veritable nobodies. You'd probably not heard their two EPs (2012's Airplane Conversations and 2014's Black Light), and the band's SEO was likely so suspect, there's no way a Google search would place the Houston-based trio above their hometown Wet 'n' Wild.

What a difference a trip around the sun. makes. Since late last year, the group scored a record deal with Equal Vision, picked up Good Charlotte's Benji and Joel Madden as their managers, performed at the 2016 APMAS and even graced the cover of AP's Warped Tour issue-all before releasing their first album. Along the way, they've cultivated a passionate (and ever-growing) fanbase, thanks to an irreverent sense of humor, insatiable work ethic and saccharine-sweet pop-rock sound. But as their star has grown, so have the rumors and confusion about just how they ended up on a collision course with success.

"I saw somebody online say, 'Isn't this that industry-plant band? Like we were made by a label or something." Knight remarks from Los Angeles, where he and his bandmates are putting the finishing touches on bonus tracks for their debut full-length, Double Dare, and filming a video for the album's first single, "Stupid For You." "People are always like, "Where'd this band come from? This band blew up overnight! That's really not the case."

Indeed, it's been a grind for Waterparks, who formed back in 2011 and, after years of hustle and hard work, got signed last year after a demo serendipitously ended up in Equal Vision's online submission box. Even today, as Waterparks—Knight, guitarist/vocalist Geoff Wigington and drummer Otto Wood-seem to have an indefinite amount of momentum and a limitless future, there's always some humbling experience to remind them the big time is still a few steps away. Look no further than their method of transportation for this summer's Warped Tour: a modified Sprinter van handily equipped with sleeping quarters- but no air conditioning.

"The van didn't have A/C until we got to the North, Knight remembers. "We did Texas and Florida, the whole South, with no A/C. People thought we were in a bus. It'd be like, 'Oh yeah, when you guys go back to your bus…" He laughs. "How can you be egotistical when you're sitting there in a sweaty van going, 'Fucking kill me?'"

Lifestyles of the rich and famous it isn't, but that's fine with Waterparks. They're used to surprising people, whether it's with their origin story or their music. A testament to both their artistic vision and desire not to be pigeonholed as just another pop-punk band, Double Dare sounds like an album made by three men raised in iPod shuffle culture. The album opener "Hawaii (Stay Awake)" skews toward more standard pop-punk fare (a sound that definitely provides a backbone for the 12 tracks that follow), but the band are quick to add bits of pop, electronica and (surprisingly) hip- hop to the melting pot, leaving Double Dare feeling instantly reminiscent, yet wildly unpredictable. There's the unabashed pop charm of "Take Her To The Moon," a DeLorean ride back to the scene's neon days that's awash in glassy synths; the biting "Little Violence," which takes aim at "fake-ass band guys," along with the now-defunct site AbsolutePunk; "Stupid For You," a roller coaster of vocal runs mixed with razor-sharp hooks; and the jittery "Dizzy," which combines mile-a-minute rapped verses with a towering half-time chorus.

Knight, a textbook over-writer, wrote and demoed more than 40 songs for the album, which the group whittled down to the 17 or so they actually tracked in Los Angeles with producers Courtney Ballard and Benji Madden. What makes Double Dare such an engaging listen is not just the songwriting, but the way Waterparks dress it up. Throughout the album, Knight's voice serves almost as a third guitar, cutting in and out and swirling around the mix to give things added depth and a secret sonic weapon their peers lack.

"Listen to Kesha," Knight implores. "People have heard a lead guitar a billion times-no one gives a shit about a sick guitar lead. What's going to sound sonically cooler to the average human: a lead guitar- which people have been hearing for the longest time- or the literally unlimited sounds I can cut my voice up into and make it [serve the same purpose]? It just sounds cooler."

As a teenager, Knight studied raps by the likes of Busta Rhymes and Ludacris (he even performed a cover of Fergie's "Fergalicious" at an early show), and he thinks it would be "sweet" to be in a boy band. "You have to stand out, otherwise there's nothing interesting about what you're doing," he explains. "We've always tried to do different shit. A lot of our songs are a pop-driven thing, but it's a band. Girl-pop, to me, is the best genre [in music]. Even if you don't speak English and you hear a Kesha song or a Katy Perry song, it's going to sound so good. The melody is everything: It sounds so happy. Put those songs next to whatever progressive metal band and their fucking guitar sweeps. That's the difference between being a band people like and being a musician's band. [Adopts nerdy voice] 'Oh, that time signature change, blah blah! No one gives a shit except nerdy dudes, and nerdy dudes aren't going to buy your record, anyway. I want to make shit my little sister and her friends would be into."

If Knight is that unabashedly honest about his musical intentions, the words he writes take it a step further. At its core, Double Dare is the antithesis to the public image Waterparks have cultivated over the years. From their irreverent music videos to any number of off- the-rails interviews (including some from this summer's Warped Tour where Knight donned a wedding veil), the band's public persona is that of perpetual Peter Pans. While that might be true (Knight frequently drops words like "butthurt" in conversation), the open-book nature of his lyrics here reveals life isn't all fun and feces jokes.

As such, the songs on Double Dare read like pages ripped from a personal journal. Whether he's dealing with crippling insecurity ("I wish I was as brave as my last name"), self-doubt ("And I'm doing all right/ But is 'all right' enough?/Because I'm living my dreams, but I live at home") or true love ("If you died, I'd hope you'd haunt me"), Knight's words are blunt, painstakingly detailed and instantly relatable. He might project as a court jester, but he's deadly serious about his art.

"There's a time when Awsten can be serious, and that's when he's talking about his music, Benji Madden offers. "In order to sell records or magazines, people feel like they have to be sensational or play a funny game. If you talk to Awsten about anything other than music, you'll get totally jokey, bullshit answers-which I love. But if you talk to him about music, he's a really smart, intentional, thoughtful guy."

"Being honest about it is the best way to go about it," Knight says of his songs. "I've never liked the vague lyrics, like, [jokingly sings] "I've gotta find my way. I've gotta get out of this place! All my favorite lyricists are killer with metaphors or are able to uniquely describe things. I like getting into things and being specific." He references the acoustic ballad "21 Questions," easily one of the album's highlights, but a song slated for the cutting-room floor until Madden stepped in. ("I feel like that song could be one of those scene classics," the Good Charlotte guitarist offers.) It's hard to imagine the album without it.

Outside of being a steady hand in the studio, the Maddens are the perfect mentors for Knight, Wigington and Wood. After all, it was 15 years ago that Good Charlotte went through everything Waterparks are currently navigating, claims of being a test-tube band and all. They've learned everything is cyclical, and they're passing on the lessons they learned to the bands they manage.

"They're so wise," Wigington explains in a separate interview. "You shut up and listen. They've told us, 'Hey, things are going to start getting weird. There will be things you haven't been used to, especially if you're out on the road! But they've told us to look out for each other and have each other's back and helped instill a sense of camaraderie so we can deal with whatever weird shit comes our way."

If their current career trajectory continues, things will be getting weirder and weirder in the Waterparks camp soon. The band have secured the opening spot on Sleeping With Sirens' fall tour, and they're already making plans well into 2017. With a new album ready and the furthest reaches of the scene at their fingertips, it seems like there's really no limit to how big this thing can get. It's already surpassed their wildest dreams in the past year; imagine what one more could bring. Not that it would change their demeanor, of course.

"I'd like to be able to live comfortably to the point where I could ride a bike into a swimming pool filled with Jell-O and have it not be a big deal," Knight says unflinchingly, when asked what success would look like for him. "I was thinking blue or purple because I like cooler colors. Red seems messy. Not yellow or orange, because I don't like those flavors as much. I used to be allergic to blue dye when I was younger, so I'd probably pick that just so I could be like, 'Fuck you." alt

[stergeon]

can someone please write this doropetra fashion designer/journalist modern au for me. i spent too long thinking about the devil wears prada today and now i have all the beats mapped out for this story i Do Not have enough time in the world to write.

please help. please. i'll give you everything. all of it. it's all right here. take it. mention me if you swap the names to sell the movie or streaming rights. i just want it to exist.

pitch: dorothea is a hot-nasty fashion mogul and petra is a journalist-turned-reluctant model who captures dorothea's attention (and her heart).

btw this is a Really long post so look out. also i know nothing about the fashion industry and Will Not Learn so don't tell me anything.

setting: various major cities in the USA. NYC, LA, Enbarr (you know, Enbarr, that major city somewhere between florida and texas. we've all been there).

cast

most everybody is in their mid-to-late 20s at the start.

petra: the last journalist with integrity in a world that's actively trying to eliminate journalism as a field. worked her ass off writing listicles and bullshit SEO articles for years until she caught a break and got in with a "Real Publication." she now works her ass off there. unfortunately there's rumors of her team getting laid off due to AI crap so she's stressed af trying to line up her next gig, just in case.

dorothea: hotshot young fashion mogul with a cult of personality around her. was a complete unknown barely out of college when she designed manuela casagranda's absolutely breathtaking met gala dress and her company blew up overnight. now does high-profile lines that are popular with movie star types and bougie social media influencers. notorious for being very, very friendly with her preferred models.

edelgard: petra's finance major/arts minor friend from college and her former roommate. nepo baby with Lots of connections. got petra her first big job writing PR crap for a division of the hresvelg business empire. caused a scandal by getting romantically involved with her TA (byleth) in grad school but they're still together. complains about her PA (hubert) and her lout of a stepbrother (dimitri), both of whom she's constantly texting or otherwise having to corral.

shamir: petra's boss/editor. admires petra's guts and her writing chops, as well as her ambition. somewhat of a mentor to petra, but is absolutely no-nonsense when it comes to work. she's been in this business a long time. there's no fucking around. leonie is another journo on the team. ignatz and linhardt also work with them doing layouts, formatting, and photo/video editing.

manuela: a famous singer from dorothea's hometown who basically adopted dorothea as a protégé after dorothea sent her sketches of designs she'd made. essentially responsible for dorothea's career. they have a bit of a contentious relationship these days as manuela's a bit jealous of dorothea's rising star and because dorothea's been ungrateful in recent years despite how much manuela's stuck her neck out for her. still, she's always there to give dorothea terrible advice when she needs it. her evolving relationship with dorothea is kind of a b-plot.

bernadetta: a reclusive, but well-connected social justice blogger and internet activist. one of petra's good buddies who regularly sends her scoops.

ingrid, ferdinand, sylvain, catherine, felix: models who commonly work with dorothea.

Jeritza: a nobody fashion photographer who thinks he's somebody. he's absolutely awful.

claude and hilda: paparazzi who work for tmz, buzzfeed, whoever will take em. petra thinks they are the scum of the earth. they are.

act 1

we open with petra on yet another bullshit assignment for her crappy job writing articles about things that don't matter. this one is a profile piece about a local fashion photographer, the mononymous Jeritza, who might be somebody someday and seems to think he already is. leonie was supposed to do the article but she flubbed it by offending Jeritza, who now won't give her the time of day, so shamir asks petra to please step in last-minute. petra's mad, but she gets her hustle on and goes anyway. it's not like she can be too picky with gigs in this economy.

by the time she gets to the shoot, she's late, and Jeritza is throwing a tantrum. the model isn't working out. Jeritza cannot work in these conditions. Jeritza fires the model and is about to freak the fuck out when petra walks in the door. oh, Jeritza says. i can work with you. petra did NOT sign up to be a model, has never wanted to be a model, has no interest in this whatsoever. but let's be real: it is a great angle for the piece. this could get clicks. shares, even. so she does it.

the shoot is a massive success, which is to say Jeritza is delighted with the results, but as it's just for a local streetwear company, the impact on culture is negligible. petra writes her article, which gets some attention due to the very funny portrait it paints of the histrionic artiste that is Jeritza. it's not much buzz, but it's just enough buzz to get shared around in fashion circles—enough for it to wind up in dorothea's inbox, courtesy of manuela. "Thought of you!! XD XD This is so funny!!" manuela writes. dorothea replies "lol" and is about to move on with her day when she decides to give the article a courtesy skim and scrolls down far enough to see the pictures.

oh. who is that model?

a few days later, petra's out at a bar getting drinks with edelgard and bitching about life when she gets a call from an unknown number. she figures it's probably spam, but they leave a voicemail. the transcription mentions it's from a dorothea arnault, whoever that is. edelgard almost shits a brick. DOROTHEA ARNAULT? you need to call her back. right now. petra's like okay jeez, i will. what's the big deal. edelgard facepalms. she forgot that petra doesn't follow fashion even a little bit ("isn't the gucci, like, the area between your butthole and your—?" "no petra it is not"). embarrassing for her, but there's no saving some people.

edelgard briefs her on the arnault situation. dorothea's studio is huge right now. edelgard's family business has been sponsoring some of her recent fashion shows and everybody who's anybody is trying to get an arnault outfit for their next event. while dorothea's very popular on social media, she's very tight-lipped about her private life. a profile on her could be a huge break for petra.

okay, petra thinks, what the fuck, okay. i'll call her back.

dorothea picks up on the fifth ring. uh-oh: she sounds hot.

hel-looo, miss macneary, she says, it's nice of you to pick up the phone. i saw that little article you wrote recently. you're sooooo funny. [her voice is sweet and smooth like butter. she sounds like she's twirling her hair as she talks. she doesn't say how she got petra's number. petra doesn't think to ask.] and those photos of you... my, my. you're quite the looker, aren't you? and you don't even model professionally? that's a terrible shame. you'd do well, you know. i'm in berlin right now but i'll be in enbarr's fashion district on tuesday afternoon. why don't you come by the studio? we're doing a shoot for some designs i'm releasing soon... a secret summer collection. oops, i shouldn't have told you about that, should i? well, i'm sure i can trust you to keep my secret. and maybe i could even trust you to write something nice about me? i think they'd suit you, you know, these new pieces i've got. if you have any interest in trying your hand at modeling again, i'd love to see you in them. 11 o'clock. ciao!

petra gets a handful of words in edgewise. most of them are yes. she keeps her phone held to her ear for too long after dorothea hangs up. she wishes she'd been sober for this conversation. she's not really sure what she just agreed to. she doesn't want to forget the sound of that voice.

she shoots a text to shamir. edelgard buys her a shot the instant she steps back into the bar.

tuesday comes and petra's nervous. she packed and repacked for this. checked twenty-five times that she brought her tape recorder and her good camera. arnault is gonna think that camera's a joke, but it is what it is. she's trying to play it cool, hyping herself up the whole time she's on the train. it's gonna be fine. just keep the tape rolling. write the profile. she doesn't have to model, she can just do what she does best. listen. pay attention. write honestly. move on.

sure.

if petra thought dorothea sounded hot, she's wholly unprepared for how hot she is in person. she's spellbinding. drop-dead gorgeous. positively unreal. and on top of that, she's so charming. she's graceful. smart. funny. flirty. and she keeps touching her—little touches on her hand, her arm. chaste things. friendly things. things that could be accidents.

she's exactly petra's type.

but petra is a journalist with integrity, dammit. she's going to be professional. and to her credit, she is professional. arnault makes it hard, but she manages. she blends in, listens, stays focused, stays out of the way. the model's cute—ingrid something-or-other. she can't remember but she got it on the tape recorder. told petra her instagram handle like six times, too, so she won't have any trouble finding her. the shoot is almost wrapped when dorothea asks if petra would be interested in modeling for her. she's not at all offended when petra politely declines. she poses when petra asks to take her photo for the profile. thanks her for coming out and talking to her. says goodbye with a polite handshake and that dazzling smile. she thinks about that smile and that touch throughout the whole train ride home.

skip ahead to friday. petra is working on the story and transcribing the audio recording when she gets a text from dorothea. so lovely meeting you on tuesday [heart emoji] [kiss emoji] [heart emoji] i know it's last minute, but the final pieces of the summer collection are coming in tomorrow and i think you'll like them for your profile. i'll fly you up tomorrow morning to meet me at my studio in manhattan, unless you're busy, of course~

petra is not busy tomorrow. shamir is considering opening a new style division of their publication.

the flight is the train ride but worse. keep the tape rolling, macneary. listen. pay attention. write honestly. move on.

she's resolute. committed. her resolve doesn't waver even when she gets off the plane, ready to call an uber, and there's a guy in a suit with a sign that says MACNEARY on it. it doesn't waver when the guy stops her and says no, he's not looking for another macneary, he's here for her, courtesy of ms. arnault. it doesn't waver throughout the ride—the chauffeured ride, in a fancy car, just her and the guy—from jfk through the streets of nyc, seeing the skyline she's only ever known from movies and on tv. it doesn't waver when she's escorted into a skyscraper in the garment district and guided up to the floor where ms. arnault is waiting for her.

it wavers when she sees her. when dorothea says her model couldn't make it that day and she could really, really use petra's help, it falls completely.

you can guess how the rest of that trip goes. petra barely remembers it herself. she gets back home to enbarr, trying to recover from the whirlwind week she's had by doing what she does best—working. she can scarcely believe any of it was real. she has to believe it when she gets back to her shithole apartment, sets to the task of transcribing the audio from her tape recorder, and realizes it was rolling the whole time.

the whole time.

and there's absolutely no denying any of it after dorothea sends her the photos for her review.

you look so good in these, she tells petra when she sends her the first photoset. i think you look better out of them, she says when she sends the second.

petra considers her options. considers freaking out. considers not replying. considers moving to australia. she considers and reconsiders and does none of those things.

what she does do is send dorothea the audio recording. dorothea sends her some photos of her own.

they meet up again in LA on the day the profile drops.

act 2

if that first week was a whirlwind, the summer is a hurricane. petra's being lauded for the quality of her profile on dorothea, as well as for being the only member of the press who can get close to ms. arnault. it's borderline scandalous, how she's also modeling the summer line despite not even being a real model. it's a thinly-guised affair—almost completely un-guised when their flirting gets a little too overt during a show in tokyo. who cares. petra's entranced. dorothea takes her everywhere, her personal reporter, lavishing her with gifts, showing her the world. she's keeping her busy between all this travel and all this passion. they go to show after show, shoot after shoot; petra works her ass off, keeping the tape rolling, listening, paying attention. so what if she doesn't have time to answer shamir's texts right away the way she normally would. the website's getting more traffic than it ever has, carried by petra's inside scoop on the world of dorothea arnault. shamir can cut her a break.

and she's surprised by how much she likes dorothea. how much she likes spending time with her. dorothea's all the things petra thought she was: glamorous, bubbly, charismatic. but she's also so brilliant, so hard-working, busting her ass every single day of her life. and she's sweet, too. she lavishes petra with attention, gives her all kinds of little gifts and things—nothing too expensive as to make petra uncomfortable (the jetsetting is bad enough as-is), but small, practical things she actually likes and could use. she asks petra about herself almost as often as petra asks questions about her. it's not petra's job to talk beyond getting the conversation flowing, to put more of herself into the discussion than there needs to be to get dorothea to open up. she's here to listen. to pay attention. write honestly and move on.

but she's finding she doesn't really want to move on.

one night they're hanging out in dorothea's fancy hotel room eating room service and drinking wine when dorothea makes a crack about how little petra knows about fashion. petra admits that she really didn't intend to get into it, that it just kind of happened. that what she really wants to do is investigative work, writing about events, exposing corruption, that sort of thing. no offense to dorothea! it's been fun doing this, don't get her wrong, but she's got goals, other things she wants to do—once dorothea gets tired of her, she jokes. sort of jokes. dorothea laughs. she smiles at her and asks why she wanted to be a journalist.

and petra's honest again. honest like she hasn't been before. she tells her a little about her childhood, her family life. about growing up in brigid (you know, the country on planet earth) and moving to enbarr as a teenager after her father died. seeing her super-smart, brilliant mother and grandfather go from these auspicious jobs in their home country to shitty ones that just barely pay the bills here, all in the name of long-term security. how they taught her to work hard and always act with integrity, no matter what she's doing. she tells her about the struggles of learning a new language, how it made her become a good listener, how she fell in love with writing because it gives her time to think about her words, to express herself the way she wants to. she wanted to be a journalist to speak for those who can't raise their voices loud enough on their own.

dorothea smiles at her the whole time she's talking. petra's not used to being on this side of the table, to being listened to like this. she almost doesn't know how to handle it; she's apologizing, feeling embarrassed for having said so much, but dorothea says don't be sorry. that's beautiful. she's lucky to have such wonderful people in her life who love her and support her. and she likes hearing petra talk.

things are different after that night.

act 3

the start of the Drama Arc. the summer's coming to an end. petra and dorothea are still spending so much time together, jetsetting around the world. petra's working on a piece that's a backstage look at the arnault company's leadup to milan fashion week. the stress is getting Real and the cracks are starting to show. petra's missing deadlines, blowing off shamir, blowing off edelgard, blowing off her family. she's barely in enbarr these days, jetlagged to hell, lost between time zones. her pal bernadetta reaches out and says hey, there's something Big i'm working on that i could use help digging into, can you give me a hand? petra says sure, i'll take a look. she doesn't. she forgets somewhere between london and são paolo.

things are still hot between her and dorothea, but she's starting to see the cracks in her, too. she's getting to see more of her, more of what lies beneath all that glam and bubbly personableness. you don't go from being a nobody to a mogul in your 20s by being nice, and what petra slowly discovers is that dorothea isn't just not nice, she is ruthless. she's nonstop, working her ass off, and anyone who can't keep up with her gets left behind. she hints at her past sometimes: at her shitty childhood, at growing up in poverty, at being orphaned, at having spent years in foster care. but she never opens up. she's 100% focused on the future, and it's all she wants to talk about. dorothea wants to live her dreams, yes, but more importantly, her goal is self-preservation.

petra finds this out when they're at a shoot one day. petra's off to the side, fucking with her piece of shit camera when who storms up to her but ingrid, and she's pissed as shit. she chews petra out. calls her an asshole. says she stole her job. asks what the fuck is wrong with her, doing that while posting her articles, publicly announcing to the world that she never even wanted to be a model. petra's floored. she doesn't even know what she's talking about. she asks ingrid to start over.

that "second date" of theirs in manhattan, way back when? turns out dorothea was telling the truth when she said her model couldn't make it that day. ingrid was supposed to be modeling. she was dorothea's #1 for ages. she'd just come off back-to-back-to-back shoots when she got sick, really sick. stuck-in-shanghai-and-probably-not-going-to-be-able-to-board-a-flight-to-manhattan-tomorrow sick. she told dorothea so, said she'd try her best. dorothea said not to bother and didn't call her again.

it'll happen to you, too, ingrid tells petra, once you aren't useful to her. you're giving her all this press now, but if you ever do anything else, she'll drop you like she drops everyone else.

ingrid storms off, leaving petra standing there, holding her stupid camera. she looks at dorothea, standing across the room, running the show, correcting this and that, getting everything perfect, exactly the way she wants it. petra looks at her and wonders. wonders what would happen if she wrote something dorothea didn't like. if somebody new caught her eye.

they get dinner that night and it's tense. dorothea's stressed. she's carrying on about this and that, talking about the shoot, texting and responding to emails, slamming back glass after glass of wine. petra's quiet, letting her talk. too quiet, apparently, because dorothea eventually takes her head out of her phone and asks her what's up. nothing, petra says, just thinking about everything going on, about the shoot today. dorothea rolls her eyes. i know, she says; on top of everything else, ingrid was there, and she wanted to have a whole conversation with me, like i wasn't busy and like she didn't fuck me over the last time i saw her. she texted me earlier, too. the audacity of this bitch, she gripes, going back into her phone, still mad. a little later into dinner, manuela calls and dorothea answers it; she's bubbly and sweet, all hi how are you omg it's been so long, i miss you, sorry i've just been so busy~ i've gotta go but we'll catch up soon. she hangs up and shoots petra a look. she's so needy, dorothea says, laughing. petra tries to laugh too and can't quite manage.

they're still going everywhere together in the leadup to milan fashion week, and petra's still working on the piece, but she's feeling a little gross and she's quieter than ever. she lets herself believe that maybe it's fine, maybe it's okay, maybe she's not really that cold and ruthless. but then dorothea shows her one day.

everything's been going wrong: there's equipment stuck in customs, marketing materials haven't been delivered from the printers yet, the studio they rented for pre-shoots is double-booked. then a model's late to the shoot and another one is complaining and dorothea is done, so done. she fires them on the spot, gets on the phone and calls two new ones who will get the job done and done without question. petra's quiet. listening. paying attention. keeping the tape rolling as dorothea justifies herself aloud, without prompting. don't judge me, she says. i do what i have to do, and everyone else should, too. i know no one is going to take care of me. i've got no reason to take care of anyone else.

she's a mess all night. angry. stressed. shutting herself off. petra's seen her get like this a few times, but this is the worst it's ever been. she's in her phone all night. practically snaps at petra when she asks if she can help her with anything. shrugs away from petra's touch.

they go to bed and petra barely sleeps. she just lies awake, thinking. thinking about dorothea. thinking about herself. thinking about how she's been blowing off her friends, her family, her boss. thinking about how swept up she's been in all this crazy stuff she doesn't even really care about, putting off her own career. feeling guilty about ingrid. feeling guilty about blowing off shamir and bernadetta. worrying about who she's become around this woman. wondering what happened to her integrity.

fashion week goes great. flawlessly. petra heads back to enbarr afterward. she's almost ready to publish her piece, but she's gotta make up with shamir first. she apologizes. says she's so sorry. sorry for blowing her off. sorry she missed her deadlines. shamir is pretty fucking done with her and has told her as much already, but petra's earnest, and her piece is ready, and she wants to give the girl one more shot. she tells petra alright, i'll forgive you, but i need this piece tonight or we're done. i can't keep waiting on you and your schedule.

okay, petra says, you'll have it tonight.

she's worried. nervous. there's so much on her mind. the piece is ready but it's not going to make dorothea happy. she wants to call her first. she tries and gets her voicemail. tries again. nothing. texts her instead, a few times. hey, she writes, i need to talk to you. call me when you get the chance. it's about the profile. it's important. i'm on a deadline.

nothing. the hours are ticking by. she calls her. texts her. it's really important, dorothea. i need you to talk to me. please.

nothing.

petra's left wondering. wondering what to do. whether she should hit send on this email or hold off. wondering what she wants out of this.

and what is this, anyway? a summer fling? are they dating? girlfriends? they've never put a name on anything. do they have a future? can petra even think about building a future with someone she doesn’t trust to keep her along if she ever should need help? maybe dorothea’s hot and smart and maybe she’s got incredible drive but if she doesn't share petra's values, if she’s not going to be able to live for more than herself, and be true to herself, can petra accept that? does dorothea even know herself well enough to be able to be authentic?

time runs out and petra sends her piece to shamir. dorothea leaves her on read.

the piece is published. it's a huge hit, and not just in fashion circles, because it's a perfect portrait of dorothea arnault, and who doesn't love a biography of a wunderkind. it's honest. it's real. it talks about everything: her light, her darkness, the ups and the downs of being with her. it's raw. personal. revealing. it's all her brilliance and all her evils, captured in the way only someone who really loves her could do.

when it drops, petra expects dorothea to call and rip her a new one. she doesn't expect her not to call at all. but dorothea's radio silent. a few days later, some dickhead paparazzi petra has the misfortune of knowing (hilda and claude) send her a picture of dorothea in LA, running around with some red-headed douche (ferdinand).

sorry, dorothea texts her eventually. i've been soooo busy. i've missed you, but we'll catch up soon.

sure, petra writes, knowing they won't. i'll see you soon, she writes, knowing it's goodbye.

act 4

petra goes back to her career. back to her friends. crashes on edelgard's couch for a while. spends time with her family. starts addressing the connections she fucked up, fixing things with shamir, trying to gain momentum again. despite the profile on dorothea being such a success, it takes a long time for her to get back on her feet. but it's okay, 'cause if she's busy, she doesn't have to think about her.

months go by. every couple of nights, dorothea drafts a text to petra and deletes it.

it's february now, which means new york fashion week is here, and although petra is branching into investigative stuff nowadays, shamir calls in a favor and asks her to help cover it. petra knows she might see dorothea there. knows it’s a risk. decides she’s gonna be so strong and brave, and she can’t really afford to pass it up anyway because it’s a big career opportunity, a chance to revisit fashion after her profile last year. so she goes.

and they see each other. and nothing happens. they don't even say hello.

but that night, when petra’s in her hotel room, spiraling, dorothea calls her. she's in a hotel up the street. she asks petra to come over. for all her sense, her morals, her logic, petra is no more than a lesbian, so she says yes.

they don't talk. they jump right to making out sloppy style and fucking nasty and holy shit, it’s just like it was when they first met: hot and intense and so good, so perfect. except it’s not, it’s not, because this isn’t going to work out no matter how much they want it to, and they both know it. they get into a big fight after dorothea makes a crack about the profile and petra loses it. she puts dorothea on blast for being such a piece of work, saying she can’t ever be with her no matter how much she wants to because dorothea won't ever put someone else first and she’ll never figure out how to be anything other than alone.

then petra drops another bomb. over the past few months, she's made up with bernadetta, and it turns out that the big scoop bernie uncovered is about exploitative business practices a certain scummy fashion company engages in. a certain scummy company that dorothea's company is partnered with. said company's dealings wouldn't get their business partners in legal trouble, but public perception would certainly change. she's been working on an exposé about it. she's going to release it soon. really really soon. like as soon as she gets back to enbarr.

dorothea looks like she's been hit by a truck. she begs petra not to release the story about the company. it’s going to fuck her brand. she'll be ruined. she offers petra whatever she wants. gets nasty, even, defensive. then she fucking breaks. she doesn’t fully open up, but it’s the closest she’s ever come to doing it. she says she's sorry, sorry for hurting her, sorry for shutting her out, sorry she cut and ran like she always does when she might catch feels, when she might be vulnerable for once. she says she's sorry and she asks her please, please, not to release the story.

petra doesn’t give her an answer. she just goes back to her hotel.

once she gets back, she doesn't sleep. she stews for ages, pacing, going back and forth, trying to figure out what to do. act with integrity and drop the story as-is. don’t drop the story and protect the person she cares about, in spite of herself. amend the story so maybe dorothea won’t catch heat...? no, that wouldn’t be acting with integrity either. she can’t win either way.

and dorothea’s having a think, too, which is to say she’s a fucking WRECK. realizing how bad she’s fucked up her life. realizing that petra liked her for her. wanted to get to know her for more than her name and her money and her connections. told her things about herself she didn’t even realize were true. and she hurt her at every single turn. for the first time in her life, she had a chance at something real with a good person who really loved her and she fucking blew it. there’s so much dissonance as she tries to defend her own actions to herself and can’t because petra’s wormed her way into her head, the only person who ever Really questioned her, the only person who ever made her question.

she's always figured things out alone. she's always had to figure things out alone. this time, though, dorothea's not sure she can handle it. so she does the only thing she can think to do: she goes to manuela with her tail between her legs. manuela's a little pissy at first as dorothea's been blowing her off for a while now, but she's also worried, because dorothea has never come to her like this. not once. and she's offered for her to, a lot.

when manuela hugs her, dorothea breaks. she ugly-cries into manuela's arms. tells her how bad she's fucked up. how much she hates herself. how sorry she is for being a dickhead when manuela's only ever wanted to be there for her. manuela comforts her. chastises her for being an asshole, yeah, but shores her up, too. tells her if she's really sorry, she'll figure out how to change. tells her that she's there for her, and she'll keep being there for her, so long as she tries. dorothea's blown away. she thought she'd lost her shot at having love in her life, but she was too blind to see there are other types of love she's been shutting herself away from, too.

dorothea leaves manuela's, still feeling like shit, but with plans to get lunch or at least call each week, and with the promise that she's going to do better, be better.

she makes an effort, too. she cuts ties with the skunks. changes her business practices. starts being more charitable, less ruthless, less aggressive. it’s a slog and it sucks and she’s bad at it but fuck she’s going to try. even if petra never takes her back, even if petra just thinks dorothea’s trying to cover her own ass again and protect herself from the impact of the story, it doesn’t matter. she’s going to be better. she’s going to try to do things right, because someone believed in her, someone thought she could be better. and she’d never thought so highly of herself, never thought she could be more until petra came into her life and saw the potential in her.

petra releases the story a week or so later, unrevised. she texts dorothea before she does. says she’s sorry. dorothea says it’s alright. she understands.

the story drops and it’s a clusterfuck. an absolute PR disaster. the scummy company folds overnight. a bunch of related fashion companies, including dorothea’s, are in huge hot water. dorothea’s on the press circuit, doing damage control. petra’s watching an interview with her, listening to her spouting off her PR beats. fully expecting dorothea is going to deny everything, throw everyone she can under the bus to keep her shit afloat. so she just about has a heart attack when dorothea admits she’s fucked up. admits she made the wrong decisions, did stuff she knew was scummy. takes accountability. is honest for once. honest in a way petra didn’t think was even possible for her.

dorothea outlines her plans for how she’s going to be better, the changes her company’s making, how things are going to be different. says she’s making a commitment. if it all folds, so be it. at least she’ll be able to sleep at night.

because capitalism is the way it is, the company doesn’t go under. they’re in the red for a while and the "Controversies" section of her wikipedia page is now significantly longer, but the news cycle goes on and consumers forget and a few months later, pieces from dorothea’s summer line are all the rage with the kids on tiktok. petra’s more than a little bitter about it, but mostly she doesn’t give it any thought. she did her part. wrote honestly. spoke the truth. kept her integrity. she’s become a big name since that scoop, too, with her career really taking off. she's writing books and shit, appearing on tv, what have you, doing the investigative work she's always dreamed of doing.

she’s in london one night on the final leg of a press tour, sitting in her hotel room, when she gets a call.

it’s dorothea. she’s in london too. would petra like to get brunch tomorrow?

yeah she would. bitch loves a mimosa.

they get brunch and it’s tense. they try small talk but don’t really know what to talk about. dorothea makes it more awkward by cracking a joke about petra writing an article about her after this brunch and petra only kind of laughs.

but then dorothea apologizes. earnest. honest. like she’s never been with petra. tells her she’s sorry. tells her how she changed her life and made her think about herself differently, made her think she could be a better person. made her Want to be a better person. convinced her it’d be worthwhile to try. and she has. she’s made so many steps since they last saw each other. doing better. living kinder. living true. says she doesn’t expect anything from petra at all. just wanted to say sorry, and thank you for seeing the best in me.

petra says you’re welcome.

dorothea pays for brunch and they go their separate ways. dorothea holds it together until she gets to her hotel room and then she loses it, bawling her eyes out like she has never ever done, like she’s never let herself do. but it’s okay. she loves petra, that hot journo with the cute accent and more morals than sense, but dorothea knows she doesn’t deserve her, and she’s going to be okay with that. she’s going to live better anyway, for herself, because she’s worth it.

act 5

a year and a half goes by before dorothea and petra run into each other at a formal Thing. they talk, cordial, business-like, just catching up. dorothea makes a crack about the tmz photos of petra with three or four different high-profile supposed gfs over the past year and a half, calling her a heartbreaker. petra laughs, a real laugh. says dorothea's one to talk. asks if she's been keeping up with her? how often does she google her? dorothea says she does it more often than she'd like to admit. petra blushes, laughs again, flattered.

she asks if dorothea's been breaking more hearts lately herself and dorothea says nah. she's been focusing on her business. she's got this non-profit going now too, and it's been taking off. just landed some pretty big investments that will bring arts programs to schools that don't have funding for them. she looks proud of this. she is. she's actually spending more time doing that these days than her fashion stuff, which makes her a little sad, but it's not so bad because it's given her a bit of a mystique: the designer whose work was once Everywhere, now dropping limited release lines every few seasons instead of keeping up with the fast fashion whirlwind. it's different but it's good. she likes it. she's happy.

petra says she's glad to hear that. that she's happy for her. makes a reference to the new line dorothea's rumored to be dropping this fall. dorothea's eyes almost pop out of her head. you know about that? yeah, petra says, i google you. she's known about the non-profit, about everything dorothea's been telling her about. she's a journalist. she likes knowing things. but she likes knowing about her. knowing that she's doing well. and it's really good now, knowing that she's happy. she tells dorothea she's happy for her. that she's proud of her. that she knew she could do it.

dorothea doesn't cry. just says thank you. she gets called away by somebody else, and petra does too, pulled in the opposite direction. dorothea thinks about hugging her first. almost touches her hand. elects not to. says it was good to see her. then they're both whirled elsewhere and they don't see each other again.

but that night when dorothea's in her hotel, she gets a text. it's from petra. would she like to get coffee tomorrow?

FIN

[kirathespira]

( park seo joon, cis man, he/him ) — 🎬 just announced, Youngsoo “Sunny” Lee has been cast as stefan salvatore in the upcoming the vampire diaries reboot. the thirty year old is trending as people are debating if the confetti stuck in the hair, permanent marker stains of various colors, a hoarse voice from endless nights of screaming, that inevitable goofy grin when they smile they are known for is enough to make them as good as original. a quick google search shows that their fans call them honest, but internet trolls think they’re more tactless. i guess their newest interview for variety where they talk about the fact he told the studio approved story on how he auditioned to be the narrator for stefan for a few episodes but wound up getting the main role but is very excited to play the role. however the viral part of the video was reading one of the promo lines in meowth from team rockets voice will let people to know them better.

Sunny grew up in rural texas. (divorce tw)His parents were divorced shortly after he was born

Despite the driving between dallas and austin. Sunny tried to keep a happy disposition hence his nickname Sunny (divorce tw ending)

He often spent time imitating the voices from his favorite shows growing up. His first oppurtunity was the texas location in pbs sprout for pingu

Sunny was able to do the pingu friends sound effects and learned quickly.

Sunny essentially stayed on pbs sprout for the majority of his teens and late twenties, even letgave him the public service grant which let him get his bachelors in early teacher education

When Pbs sprout dissolved, he tried to go other children's network but they easily dissolved

He decided to move to california in hopes of finding a new voice acting gig. He only achieved some netflix shows with a bigger pay cut with some voice cameos

It wasn't until his major voice acting role led him to his big role

If you ask his agent he purposely auditioned for the role of stefan, being the ruggedly handsome newbie actor wanted to spread his wings

If you asked Sunny, he was just given a narrator script by his voice actor friend and told him it would good practice to get into narration/audiobook work (which at the time was more viable then children show acting). The director did a double take and asked him to do other lines and he nailed it....very well. Probably because the years of playing gruff voices helped

So now Sunny is a star....but not in the way he imagined

Personality

Sunny might be able to play suave but hes actually a dork

He seems very out there because he has more media training for children's shows

Probably spends his time going to daycares and doing his voices for kids

Is very overwhelmed by the glitz of glamour of los angeles

Know as very odd by paparizzi because he decides to do the smokey the bear voice telling them only you can prevent slander

Not sure how to react about being thirsted over.....hes like thank you but uhhh I'm really not stefan you know *sweat emoji*

Wanted: Friends, castmates, maybe complicated romantic stuff because you cant tell if hes friendly or flirty. anything really

[softcron]

Softcron Technology is a leading SEO company based in Texas, known for its exceptional services and results-driven approach. The company has a team of experienced professionals who have extensive knowledge of the latest SEO techniques and trends. Their goal is to help businesses in Texas improve their online visibility and attract more organic traffic to their websites.

One of the key strengths of Softcron Technology is their expertise in keyword research and analysis. Their team of experts will help you identify the most relevant keywords for your business and optimize your website for those keywords. This will ensure that your website is ranking high in the search engines for terms that are relevant to your business, attracting more organic traffic and helping you achieve your online marketing goals.

Link building is another critical aspect of SEO, and Softcron Technology offers a range of link building services, including directory submissions, blog commenting, and social media marketing. They will help you build high-quality backlinks to your website, which is a critical factor in search engine rankings.

In addition to these services, Softcron Technology also offers website optimization services. This includes optimizing your website’s content, images, and videos to ensure that it is easy to navigate and user-friendly. This will help improve your website’s user experience and increase its overall ranking in the search engines.

Finally, Softcron Technology offers ongoing monitoring and reporting services to help you track the progress of your SEO campaign. They will provide you with regular reports on your website’s ranking and traffic, allowing you to see the results of their efforts and make any necessary adjustments to your SEO strategy.

In conclusion, Softcron Technology is the Best SEO company in Texas. With its team of highly skilled and experienced professionals, the company offers a range of SEO services designed to help businesses achieve their online marketing goals. Whether you are a small business looking to increase your online visibility or a large corporation looking to improve your website’s ranking, Softcron Technology has the expertise to help you succeed.

Why Softcron as an SEO (search engine optimization) Service Provider in Texas?

As one of the professional SEO services provider in Texas, we seek to increase our customers’ digital income by applying the most effective SEO tactics. Here are some extra benefits that help us to dominate as one of the best SEO Companies in Texas.

Contact us at

Call Now- +1 (210) 538–1729

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[upinfiftysposts]

UpInFifty is a dynamic digital marketing agency based in the heart of Dallas, focused on delivering high-impact, customized strategies that elevate brands to new heights. Specializing in content marketing, UpInFifty crafts compelling narratives that captivate audiences, engage communities, and drive measurable results. 

Our team of skilled marketers, designers, and strategists blend creativity with data-driven insights to create campaigns that not only build awareness but also foster long-term loyalty.

For real estate professionals, UpInFifty offers specialized marketing packages designed to boost visibility in an ever-competitive market. Our real estate marketing packages include tailored solutions like property spotlight videos, SEO-optimized listing content, and virtual tour campaigns, ensuring each property stands out to the right buyers. 

If you’re looking for a reliable partner for content marketing in Dallas, UpInFifty is committed to driving your brand’s success with innovative strategies and a results-focused approach.

For more info visit: 18207 Glen Shee Dr., Richmond, Texas, 77407, U.S.A, contact:+1 346 762 1665 or email: support@upinfifty.com 

[digitalpromotionsnewbraunfe-blog]

Digital Marketing Company in New Braunfels: DigitalPromotionsNewBraunfels

In today’s competitive digital landscape, having a strong online presence is vital for businesses looking to grow and connect with their target audiences. For those in New Braunfels and across Texas, DigitalPromotionsNewBraunfels is a dedicated digital marketing company that provides specialized services to boost your brand, engage customers, and achieve measurable results. With expertise in SEO, PPC, social media, and video marketing, DigitalPromotionsNewBraunfels tailors its approach to meet the unique goals of each client, whether you’re a small local business or a larger enterprise.

Why Choose DigitalPromotionsNewBraunfels?

At DigitalPromotionsNewBraunfels, we understand that no two businesses are alike, which is why our team customizes every digital marketing strategy to suit your specific needs. Our company focuses on delivering campaigns that aren’t just designed to increase visibility, but also to enhance engagement and improve conversion rates. We make it our mission to understand your brand, your customers, and your market so that every strategy aligns with your business objectives.

Our team consists of skilled professionals with expertise in a variety of digital marketing fields. With a track record of success, we ensure that our clients benefit from the latest marketing trends and best practices. Our data-driven approach guarantees that every strategy is backed by research and analytics, helping us continuously optimize campaigns for better performance.

Services Offered by DigitalPromotionsNewBraunfels

Search Engine Optimization (SEO) SEO is essential for increasing your website’s visibility in search engines like Google. Our SEO services are designed to help your business rank higher for relevant keywords, driving more organic traffic to your website. By conducting thorough keyword research, optimizing on-page elements, and improving your website’s technical aspects, we work to build a strong online presence that attracts high-quality traffic.

Pay-Per-Click (PPC) Advertising PPC advertising is an effective way to get immediate visibility on search engines and social media platforms. Our PPC experts create targeted ad campaigns that reach your ideal audience, maximizing your return on investment. We handle everything from keyword selection and ad copywriting to bid management and performance analysis, ensuring that your ad budget delivers the best possible results.

Social Media Marketing Engaging with your audience on social media is a powerful way to build brand loyalty and increase customer retention. We offer social media marketing services that include content creation, posting schedules, and engagement strategies. Whether you’re looking to grow your audience on Facebook, Instagram, Twitter, or LinkedIn, we help you connect with your customers and create meaningful interactions.

Video Marketing In an era where visual content reigns supreme, video marketing can significantly enhance your brand’s visibility. DigitalPromotionsNewBraunfels specializes in video marketing services that capture your brand’s story and showcase your products or services. From promotional videos to educational content, our team can create engaging videos that resonate with your audience and drive more engagement.

Content Marketing Content is the backbone of any digital marketing strategy. Our content marketing services focus on creating valuable, informative, and engaging content that establishes your authority in your industry. From blog posts and articles to email newsletters, we craft content that keeps your audience informed and interested in your brand.

Our Results-Driven Approach

At DigitalPromotionsNewBraunfels, we believe in measurable success. Our results-driven approach combines data analytics with creative strategy to continuously monitor and improve campaign performance. We provide our clients with regular reports and updates so you can see exactly how your marketing dollars are working to achieve your goals. Whether you’re looking for increased website traffic, higher conversion rates, or greater social media engagement, we track and analyze every aspect of your campaign to ensure maximum ROI.

Partner with DigitalPromotionsNewBraunfels

Choosing the right digital marketing company is a crucial decision for any business. At DigitalPromotionsNewBraunfels, we are committed to helping you grow and succeed. Our comprehensive digital marketing services are designed to drive results, build brand awareness, and help you stand out in a crowded market. Partner with us and experience a data-driven, customer-focused approach to digital marketing that puts your business first.

Ready to elevate your brand? Contact DigitalPromotionsNewBraunfels today and discover how our digital marketing solutions can help your business thrive in New Braunfels and beyond. Whether you’re new to digital marketing or looking to improve your current efforts, our team is here to guide you every step of the way.

Read More Info : SEO Company

SEO Services

[expertdigitalsolution]

Maximizing the Influence of User-Generated Content in Marketing

In today’s marketing landscape, user-generated content (UGC) has emerged as one of the most powerful tools for building brand authenticity and fostering customer trust. UGC is any form of content—reviews, photos, videos, testimonials—created by users rather than the brand itself. For businesses seeking effective content marketing services in Texas, leveraging UGC can be a game-changer, offering unique ways to engage audiences and boost credibility. Here’s how UGC enhances marketing campaigns and why it’s essential for brands aiming to make an impact.

1. Building Authentic Connections

Consumers are increasingly drawn to authentic, relatable content over highly polished ads. UGC provides genuine insights into how real customers experience a product or service, making it a more trustworthy source of information. When people see others using and enjoying a product, it builds a sense of community and trust around the brand. Companies utilizing the best content marketing services in Texas can encourage customers to share their experiences, fostering loyalty and establishing credibility in an organic way.

2. Amplifying Reach and Engagement

User-generated content has the potential to go viral, especially when it’s shared across social media platforms. By encouraging customers to create and share content, brands can reach broader audiences without high advertising costs. For instance, a Texas brand might run a UGC campaign asking customers to share photos of their favorite products with a specific hashtag. This approach not only generates brand awareness but also boosts engagement as users actively participate in the brand’s story. Partnering with content marketing services in Texas can help manage these campaigns, ensuring maximum reach and effective targeting.

3. Improving Conversion Rates

UGC directly impacts purchase decisions. Studies show that consumers are more likely to buy a product after seeing real people using it. Adding customer reviews, testimonials, or photos on product pages can provide social proof and encourage conversions. Texas businesses can leverage the best content marketing services to integrate UGC across their website, email campaigns, and social media, making UGC an essential part of the buyer’s journey.

4. Cost-Effective Content Creation

Creating a steady stream of high-quality content can be challenging and expensive for brands. UGC offers a cost-effective solution by turning customers into content creators. Encouraging users to share their experiences not only generates diverse content but also reduces the need for extensive in-house production. Content marketing experts in Texas can help brands curate and repurpose UGC, creating a consistent and varied content flow that appeals to different audience segments.

5. Enhancing SEO and Online Visibility

UGC can improve SEO by generating unique content and driving engagement. Positive reviews, blog mentions, and social media posts create valuable backlinks to a brand’s website, increasing its authority in search engines. Additionally, user interactions with UGC on social media send signals to platforms like Google, showing that the brand is active and popular. By working with content marketing services in Texas, businesses can maximize the SEO benefits of UGC, boosting online visibility and attracting organic traffic.

Conclusion

User-generated content is more than a trend; it’s a powerful asset for any marketing campaign. From building trust to enhancing SEO, UGC plays a critical role in engaging audiences and encouraging conversions. For brands in Texas, partnering with IM Web Pros, one of the best content marketing services in the state, ensures that UGC campaigns are strategically managed, amplifying the brand’s message and fostering authentic connections with customers. As a cost-effective, impactful strategy, UGC is an invaluable tool for businesses aiming to strengthen their presence in today’s competitive market.

[digihiveus]

Navigating the Digital Marketing Maze: Success Stories and Strategies

In today’s fast-paced digital landscape, businesses face an ever-evolving challenge: how to effectively reach and engage their target audience. With countless tools and platforms available, navigating the digital marketing maze can feel overwhelming. However, success stories from industry leaders highlight effective strategies that can guide businesses toward achieving their goals.

The Importance of a Solid Digital Marketing Strategy

A well-defined digital marketing strategy serves as the backbone for any successful campaign. It not only outlines goals and objectives but also provides a roadmap for reaching them. Key components of a strong strategy include:

Understanding Your Audience: Knowing your target demographic allows for tailored content that resonates.

Utilizing SEO: Search Engine Optimization (SEO) is essential for increasing online visibility. Companies like Digihive.us, known as the #1 Austin SEO and Web Design Development Agency, showcase how effective SEO can propel a brand to the top of search results, driving organic traffic.

Success Stories to Inspire

1. Local Business Transformed by SEO

One Austin-based retail company partnered with Digihive.us to enhance their online presence. Initially struggling with low visibility, they implemented an SEO-focused strategy, optimizing their website and content. Within six months, they reported a 300% increase in organic traffic and a substantial boost in sales. This success illustrates the power of SEO when executed by experts who understand the local market dynamics.

2. E-commerce Growth through Shopify

Another compelling case comes from an emerging fashion brand in Texas that sought to expand its e-commerce footprint. By collaborating with Shopify experts in Texas, they leveraged advanced features of the platform, enhancing user experience and streamlining the purchase process. The results were staggering: a 150% increase in conversion rates within the first quarter post-launch. This story underscores the importance of selecting the right e-commerce platform and experts to support business growth.

Key Strategies for Success

Leverage Data Analytics

In a world driven by data, businesses must harness analytics to inform their decisions. Tracking website traffic, user engagement, and conversion rates provides valuable insights that can shape marketing strategies. Using tools like Google Analytics, companies can identify trends and areas for improvement, enabling them to pivot quickly and effectively.

Embrace Content Marketing

Content marketing remains a cornerstone of digital strategy. By creating high-quality, relevant content, brands can establish authority and build trust with their audience. This approach not only improves SEO but also fosters customer loyalty. Successful brands utilize blogs, videos, and social media to engage their audience and promote their products.

Invest in Social Media

Social media platforms offer unparalleled opportunities for brand engagement. Developing a strong social media strategy allows businesses to connect with their audience, share content, and promote products. Companies should choose platforms that align with their target demographic and maintain a consistent brand voice across all channels.

Continuous Optimization

The digital marketing landscape is constantly changing, making continuous optimization essential. Regularly reviewing and adjusting marketing strategies based on performance metrics ensures that businesses remain competitive. This adaptive approach allows companies to stay ahead of trends and respond to market shifts effectively.

[relevantsearchmedia]

Why Relevant Search Media is the Leading Digital Marketing Firm in Collin County, Texas

In today’s digital landscape, businesses in Collin County, Texas, must leverage powerful online marketing strategies to remain competitive and grow. This is where Relevant Search Media, a top digital marketing firm in Collin County, Texas, comes into play. Known for its data-driven solutions and personalized strategies, the firm has helped numerous businesses enhance their online presence, attract more leads, and ultimately increase sales. In this blog, we’ll explore why Relevant Search Media stands out as the best digital marketing firm in the area and how their expertise can benefit your business.

Comprehensive Digital Marketing Solutions

Relevant Search Media offers a wide range of digital marketing services to cater to the needs of businesses of all sizes and industries. Their expertise spans across multiple digital marketing channels, including:

Search Engine Optimization (SEO): Their SEO services are designed to improve your website's visibility on search engines like Google. By using targeted keywords and optimizing your website’s structure, Relevant Search Media helps your business rank higher, attracting organic traffic and increasing the chances of converting visitors into customers.

Pay-Per-Click (PPC) Advertising: PPC campaigns are an excellent way to drive immediate traffic to your website. With Relevant Search Media’s expertise in platforms like Google Ads and Bing Ads, you can ensure that your business appears at the top of search results, capturing potential customers who are ready to buy.

Social Media Marketing: Social media is a powerful tool for engaging with your audience and building brand loyalty. The team at Relevant Search Media creates and manages customized social media campaigns on platforms like Facebook, Instagram, and LinkedIn, helping businesses in Collin County, Texas, connect with their target market and grow their online following.

Content Marketing: Engaging content is at the heart of any successful digital marketing strategy. Relevant Search Media’s content marketing services include blog writing, video production, and infographics that not only provide value to your audience but also improve your website’s SEO performance.

Email Marketing: Email marketing remains one of the most effective methods for nurturing leads and converting them into customers. Relevant Search Media develops personalized email marketing campaigns that deliver value to your subscribers and encourage them to engage with your business.

Local Expertise in Collin County, Texas

One of the key advantages of working with Relevant Search Media is their deep understanding of the local market in Collin County, Texas. The firm’s experience with local businesses means they can craft strategies that are highly relevant to the specific needs of the region. Whether you're a small business in McKinney, a restaurant in Plano, or a retailer in Frisco, Relevant Search Media’s knowledge of the local economy and consumer behavior ensures that your marketing campaigns are aligned with your target audience.

Their local SEO services are particularly beneficial for businesses looking to improve their visibility within Collin County. By optimizing your website for local search terms and creating content that resonates with the local audience, Relevant Search Media ensures your business shows up when potential customers search for products or services in your area.

Customized Strategies for Maximum ROI

At Relevant Search Media, there is no one-size-fits-all approach. Every business is unique, and their marketing strategies reflect that. The firm begins by conducting an in-depth analysis of your business, its goals, and its target audience. Based on this information, they develop a custom digital marketing plan that is tailored to meet your specific needs and deliver maximum return on investment (ROI).

This personalized approach ensures that every marketing dollar you spend is used effectively. Whether you’re focusing on building brand awareness or driving immediate sales, Relevant Search Media works closely with you to fine-tune your campaigns for the best possible results.

Proven Track Record of Success

Over the years, Relevant Search Media has built a solid reputation as the top digital marketing firm in Collin County, Texas. Their portfolio includes successful projects for businesses across a variety of industries, from retail and hospitality to professional services and e-commerce. The firm’s ability to consistently deliver measurable results is one of the reasons why clients keep coming back.

Many local businesses have experienced significant growth in website traffic, lead generation, and online sales after partnering with Relevant Search Media. Their client testimonials and case studies are a testament to their expertise and dedication to helping businesses succeed in the digital space.

Commitment to Client Success

What truly sets Relevant Search Media apart is their commitment to client success. The team takes the time to understand each client’s goals and works tirelessly to achieve them. Regular communication, detailed reporting, and transparent processes ensure that clients are always informed about the progress of their campaigns. The firm’s client-centric approach ensures that they are not just another vendor but a true partner in your business’s growth.

Conclusion

If you’re looking for a reliable and results-oriented digital marketing firm in Collin County, Texas, Relevant Search Media should be at the top of your list. With their comprehensive digital marketing services, local expertise, customized strategies, and proven track record of success, they have what it takes to help your business thrive in today’s competitive online environment. By partnering with Relevant Search Media, you can take your digital marketing efforts to the next level and achieve the growth you’ve been striving for.

[adsrole-llc]

Expert SEO Tips For YouTube Videos To Boost Your Rankings

YouTube is the second biggest search engine in the world, right after Google. Around 80% of the videos people search for are on YouTube. It keeps growing nonstop, with over 500 hours of video being uploaded every minute. It can be very complex to find your way among so many videos, but don’t worry! If you use video SEO in Texas and make sure your videos are optimized for search, you can create a strong YouTube SEO strategy. These helpful tips will prepare you well to succeed on this popular platform. Read more here:- https://www.adsrole.com/blog/expert-seo-tips-for-youtube-videos-to-boost-your-rankings

[visionarywebs]

The Rise of Digital Marketing in Austin: How Local Agencies are Leading the Charge

Austin, Texas, known for its vibrant culture, live music scene, and thriving tech community, has emerged as a hotbed for innovation in recent years. Among its many dynamic industries, digital marketing stands out as a particularly booming sector. As businesses recognize the importance of building a robust online presence, the demand for specialized services from local Austin marketing agencies has surged. These agencies are not only catering to local businesses but are also attracting clients from across the country who are looking for creative and effective marketing strategies.

Why Austin is Becoming a Digital Marketing Hub

Austin's reputation as a creative city has played a crucial role in its development as a digital marketing hub. The city is home to a plethora of creative minds, from designers and writers to strategists and tech-savvy professionals. This pool of talent is complemented by the presence of a tech-friendly ecosystem that encourages innovation. With a growing number of startups and established companies setting up shop in Austin, there is a burgeoning need for innovative marketing strategies to help these businesses stand out in a competitive market.

Moreover, Austin's marketing scene benefits from a community that embraces diversity and creativity. The agencies here are known for their out-of-the-box thinking, integrating new and emerging trends such as influencer marketing, video content, and data-driven campaigns into their strategies. This forward-thinking approach makes Austin an attractive destination for businesses looking to leverage cutting-edge marketing techniques.

The Role of Local Marketing Agencies in Business Growth

Local Austin marketing agencies play a pivotal role in helping businesses navigate the complexities of digital marketing. From search engine optimization (SEO) to social media marketing, content creation, and pay-per-click (PPC) advertising, these agencies offer a wide range of services designed to enhance a brand's visibility and engagement with its target audience.

One of the key advantages of working with local agencies is their deep understanding of the Austin market. They are familiar with the local culture, preferences, and trends, which allows them to craft personalized marketing campaigns that resonate with the local audience. Additionally, they are well-versed in the latest digital marketing tools and platforms, enabling them to deliver results-driven campaigns that meet the specific needs of their clients.

Case Studies: Success Stories from Austin-Based Agencies

Several local agencies have made a name for themselves by delivering exceptional results for their clients. For instance, an Austin-based digital marketing firm helped a local restaurant chain increase its online visibility by 200% through a combination of SEO and social media marketing. Another agency, specializing in content marketing, successfully launched a campaign for a tech startup that resulted in a 150% increase in website traffic within three months.

These success stories highlight the importance of choosing the right marketing partner. By collaborating with experienced Austin marketing agencies, businesses can benefit from tailored strategies that align with their goals and objectives, ultimately driving growth and profitability.

How to Choose the Right Marketing Agency in Austin

With so many options available, choosing the right marketing agency can be a daunting task. Here are some key factors to consider:

Experience and Expertise: Look for an agency with a proven track record in your industry. Ask for case studies and references to gauge their experience and expertise.

Range of Services: Ensure the agency offers a comprehensive range of services that meet your specific needs. From SEO to content marketing, the agency should have expertise in all facets of digital marketing.

Client-Centric Approach: Choose an agency that takes the time to understand your business, goals, and target audience. A client-centric approach is crucial for crafting personalized and effective marketing strategies.

Transparency and Communication: Transparency in pricing and regular communication are essential for a successful partnership. Make sure the agency keeps you informed about the progress and performance of your campaigns.

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Winning the Local Search Game: Effective Local SEO Techniques for Service Based Businesses in 2024

In today’s digital landscape, service businesses must have a strong online presence to attract local customers. Local SEO (Search Engine Optimization) is a powerful strategy to ensure that your business appears prominently in search results when potential customers look for services in their area. For service businesses, mastering local SEO can mean the difference between thriving and being overlooked. Here are key local SEO techniques to help service businesses stand out and attract more local clients.

1. Optimize Your Google Business Profile

One of the most effective local SEO tools is Google Business Profile (formerly Google My Business). This free tool allows you to manage how your business appears in Google Search and Maps. To optimize your profile:

Complete Your Profile: Ensure all information is accurate and up-to-date, including your business name, address, phone number, website, and business hours.

Select the Right Categories: Choose the most relevant categories for your services to help Google understand what your business offers.

Add Photos and Videos: High-quality images and videos of your services, staff, and location can enhance your profile and attract more clicks.

Collect Reviews: Encourage satisfied customers to leave positive reviews. Respond to reviews to show that you value customer feedback, which can also improve your local search rankings.

2. Target Local Keywords

Keyword research is essential for any SEO strategy, and it’s particularly important for local SEO. Focus on keywords that reflect the services you offer and the locations you serve. For example, if you’re a plumber in Austin, Texas, target keywords like “Austin plumber,” “emergency plumbing Austin,” or “plumbing services near me.”

To find effective local keywords:

Use Google’s Keyword Planner: This tool can help you identify popular search terms related to your business and location.

Check Competitors’ Keywords: Analyze which keywords your local competitors rank for and incorporate similar ones into your strategy.

Incorporate Long-Tail Keywords: Long-tail keywords (e.g., “best roofing contractor in San Diego”) often have less competition and can attract highly targeted traffic.

3. Create Location-Specific Content

Content that speaks directly to your local audience is key for improving your local SEO. This can include:

Location Pages: If your business serves multiple areas, create a dedicated page for each location. Each page should include relevant keywords, service details, customer testimonials, and unique content that reflects the specific needs of that area.

Local Blog Posts: Write about local events, news, or community involvement. For instance, a landscaping company might blog about seasonal tips for lawn care in their region. This not only helps with SEO but also establishes your business as a local authority.

4. Ensure Consistent NAP Information

NAP stands for Name, Address, and Phone Number, and consistency across the web is crucial for local SEO. Your NAP information should be identical on your website, Google Business Profile, social media pages, and online directories. Inconsistent information can confuse search engines and potential customers, leading to lower rankings and missed opportunities.

To maintain consistency:

Audit Your Online Listings: Regularly check that your NAP information is correct on all platforms.

Use a Citation Management Tool: Tools like Moz Local or BrightLocal can help you manage and update your business listings across various directories.

5. Build Local Citations and Backlinks

Local citations are mentions of your business on other websites, such as online directories, review sites, and local blogs. These citations help Google verify your business’s legitimacy and relevance, boosting your local search rankings.

To build local citations:

Submit to Online Directories: List your business on reputable directories like Yelp, Yellow Pages, and industry-specific sites.

Get Featured in Local Media: Reach out to local newspapers, blogs, or radio stations for features or interviews. These not only increase your visibility but also generate valuable backlinks to your website.

6. Leverage Social Media for Local Engagement

Social media platforms are valuable for local SEO, especially when used to engage with your community. Regularly post updates, promotions, and local events on platforms like Facebook, Instagram, and LinkedIn. Tag your location in posts and encourage local customers to share their experiences.

Join Local Groups and Communities: Participate in local Facebook groups, Nextdoor, or LinkedIn communities related to your industry. This can increase your visibility among potential customers and drive traffic to your website.

Conclusion

Local SEO is a vital strategy for service businesses looking to attract more customers from their surrounding areas. By optimizing your Google Business Profile, targeting local keywords, creating location-specific content, ensuring consistent NAP information, building local citations, and engaging on social media, you can enhance your local online presence. Implementing these techniques will help your service business climb local search rankings, ultimately driving more traffic, leads, and revenue.

[dmezi]

Local SEO Strategies: How to Dominate Your Market in the Digital Age

Learn the most effective local SEO strategies to boost your business visibility online. Discover how to dominate your market in the digital age.

In today’s digital age, businesses of all sizes need to establish a strong online presence. If your business caters to a specific geographic area, Local seo for restaurants (Search Engine Optimization) is essential. Local SEO helps you rank higher in search results for your area, attracting customers who are actively looking for your products or services nearby. This guide will walk you through the best White label local seo services strategies to help you dominate your market.

What is Local SEO?

Local SEO is the practice of optimizing your online presence to increase visibility in local search results. It’s crucial for businesses that operate in a specific location or serve customers in a particular area. When done right, local SEO can drive traffic, boost sales, and improve your brand's reputation within your community.

Why is Local SEO Important?

With the rise of mobile searches and the “near me” search trend, local SEO has become more important than ever. Customers are increasingly searching for businesses close to them. If your business doesn’t show up in these local searches, you’re missing out on valuable customers. Local SEO helps ensure your business appears in these searches, leading to more foot traffic, phone calls, and online orders.

Essential Local SEO Strategies

Here’s a breakdown of the most effective local SEO strategies to help your business dominate your market.

1. Optimize Your Google My Business (GMB) Profile

Google My Business (GMB) is a free tool that allows you to manage how your business appears on Google Search and Maps. Here’s how to optimize your GMB profile:

Claim and Verify Your Listing: Ensure your business is claimed and verified by Google. This will allow you to control the information displayed.

Complete Your Profile: Fill out all the details, including your business name, address, phone number, website, and business hours. The more information you provide, the better.

Use Keywords: Incorporate relevant keywords in your business description. This helps Google understand what your business is about and improves your chances of showing up in relevant searches.

Add Photos and Videos: High-quality photos and videos of your business, products, or services can attract more customers.

Collect Reviews: Encourage satisfied customers to leave positive reviews. Respond to all reviews, both positive and negative, to show that you value customer feedback.

2. Optimize Your Website for Local SEO

Your website is your digital storefront, and it needs to be optimized for local searches. Here’s how to do it:

Include Local Keywords: Use keywords that include your city or region throughout your website. For example, if you own a bakery in Austin, Texas, include phrases like “Austin bakery” or “bakery in Austin” in your content.

Create Location-Specific Pages: If your business has multiple locations, create a separate page for each one. This helps you rank in searches for each specific area.

Add a Map to Your Website: Embed a Google Map on your contact or location page to help customers find you easily.

Optimize for Mobile: Ensure your website is mobile-friendly. Many local searches are done on mobile devices, so your site needs to load quickly and display properly on all screen sizes.

Use Schema Markup: Schema markup is a code you can add to your website to help search engines understand your content better. Use local business schema to provide Google with detailed information about your business.

3. Build Local Citations and Backlinks

Citations are online mentions of your business’s name, address, and phone number (NAP). Backlinks are links from other websites to yours. Both are crucial for Local seo for multiple locations.

Get Listed in Local Directories: Ensure your business is listed in local online directories like Yelp, Yellow Pages, and local Chamber of Commerce websites. Consistency is key, so make sure your NAP information is identical across all platforms.

Earn Backlinks from Local Websites: Reach out to local blogs, news sites, and other businesses to earn backlinks. For example, you can sponsor a local event or collaborate on a community project to gain exposure and backlinks.

Leverage Social Media: Use social media platforms like Facebook, Instagram, and Twitter to engage with your local audience. Share content that resonates with your community, and include links to your website in your posts.

4. Create Local Content

Creating content that resonates with your local audience is a powerful way to boost your Local seo for multiple locations.

Write About Local Events and News: Blog about events happening in your area or news that impacts your community. This can help you connect with local customers and improve your local search rankings.

Create Local Guides: Publish guides that help people in your area, such as “Best Restaurants in [Your City]” or “Top Attractions in [Your Area].” These guides can attract local traffic and establish your business as an authority in your area.

Collaborate with Local Influencers: Partner with local influencers to create content that promotes your business. Influencers can help you reach a broader local audience and drive more traffic to your website.

5. Monitor and Improve Your Local SEO Efforts

Local SEO is not a one-time effort; it requires ongoing monitoring and optimization.

Track Your Rankings: Use tools like Google Analytics, Google Search Console, and specialized local SEO tools to track your rankings and traffic. Monitor your progress and make adjustments as needed.

Analyze Customer Feedback: Regularly check and respond to customer reviews. Use their feedback to improve your services and address any issues that may arise.

Stay Updated on Local SEO Trends: SEO is constantly evolving, so stay informed about the latest trends and updates in local SEO. Adjust your strategy as needed to stay ahead of the competition.

Conclusion Dominating your local market in the digital age requires a strong Seo for small local business strategy. By optimizing your Google My Business profile, your website, building local citations and backlinks, creating local content, and continuously monitoring your efforts, you can improve your visibility and attract more customers. Start implementing these strategies today and watch your business grow.

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Texas website development

Conquering the Lone Star State: Your Guide to Texas Website Development

Texas, the land of wide-open spaces, sizzling barbeque, and a booming economy, is also a hotbed for digital innovation. Businesses of all sizes, from sprawling oil giants to charming local boutiques, are recognizing the power of a strong online presence. But with so many website development companies in Texas, how do you choose the right one for your business?

This comprehensive guide will equip you with the knowledge and resources to navigate the Texas website development landscape. We'll delve into:

The Texas Website Development Landscape

Key Considerations for Choosing a Texas Website Developer

The Benefits of Working with a Local Texas Developer

Unveiling the Texas Website Development Process

Cost Considerations for Texas Website Development

Launching Your Texas Website: Tips for Success

By the end of this journey, you'll be well-equipped to choose the perfect Texas website development partner and build a digital storefront that resonates with your target audience.

The Texas Website Development Landscape

Texas boasts a thriving tech industry, with a concentration of skilled website developers in major cities like Austin, Houston, Dallas, and San Antonio. This translates to a diverse range of website development companies catering to various budgets, project scopes, and industry specializations.

Key Considerations for Choosing a Texas Website Developer

Finding the right website developer is akin to finding a business partner. Here are some crucial aspects to consider:

Experience and Portfolio: Look for a company with proven experience in your industry. A strong portfolio showcasing websites similar to your vision is a telltale sign.

Services Offered: Do they offer all the services you need, from website design and development to ongoing maintenance and marketing integration?

Communication Style: Ensure clear and consistent communication is a priority. Discuss project timelines, reporting methods, and preferred communication channels.

Pricing Structure: Obtain transparent pricing quotes that detail project costs and any ongoing maintenance fees.

Scalability: Consider your future growth plans. Will your chosen developer be able to accommodate your website's evolution as your business expands?

The Benefits of Working with a Local Texas Developer

There are significant advantages to partnering with a Texas website development company:

Local Market Understanding: They possess a deep understanding of the Texas business landscape and customer preferences.

Stronger Communication: Time zone compatibility and cultural familiarity can facilitate smoother communication and collaboration.

Faster Turnaround Times: Geographical proximity can lead to quicker response times and project completion.

SEO Optimization: A local developer can optimize your website for Texas-specific search terms, enhancing your local visibility.

Unveiling the Texas Website Development Process

The website development process typically involves these key stages:

Discovery and Planning: This initial phase involves understanding your business goals, target audience, and desired website functionalities.

Information Architecture and Design: The developer creates a sitemap outlining the website's structure and crafts a user-friendly design that aligns with your brand identity.

Development and Programming: The website is built using code and content management systems (CMS) to ensure a smooth user experience.

Content Creation and Integration: High-quality content, including text, images, and videos, is incorporated into the website.

Testing and Launch: The website undergoes rigorous testing to ensure functionality and responsiveness across various devices. Once satisfied, it's launched to the world!

Cost Considerations for Texas Website Development

Website development costs in Texas can vary depending on project complexity, features, and ongoing maintenance needs. Here's a general breakdown:

Simple Websites: $2,000 - $5,000 for basic brochure-ware websites with limited functionality.

Medium-Sized Websites: $5,000 - $20,000 for websites with more features, custom design elements, and content management systems.

E-commerce Websites: $10,000+ for online stores with product catalogues, shopping carts, and secure payment gateways.

Launching Your Texas Website: Tips for Success

Once your website is live, remember these crucial steps:

Search Engine Optimization (SEO): Implement SEO strategies to improve your website's ranking in search engine results pages (SERPs).

Content Marketing: Create valuable and engaging content that attracts visitors and keeps them coming back for more.

Social Media Marketing: Leverage social media platforms to promote your website and connect with your target audience.

Website Analytics: Track website traffic and user behavior to gain insights and optimize your website for better performance.

Conclusion: Partnering for Texas Website Development Success

By partnering with a skilled and experienced Texas website development company, you can establish a powerful