#ultraboosts

[freshthoughts2020]

[chessboxingstreetwear]

Y-3 UltraBOOST Light (Yohji Yamamoto x adidas)

[peacelykerockets]

There used to be a huge fashion and sneaker community on Tumblr years ago. The one shoe that reminds me the most of that era is the Roshe Run. This shoe is iconic.

Before I got into sneakers to an obsessive level I used to think every Nike/Jordan was too expensive. I was a dude who bought cheap sneakers, Vans, Adidas shell heads on discount, Asics, etc.

When the Roshe came out I just remember the internet hype it had at the time and thinking that it was a super expensive shoe. I didn't really get the idea of fashion people, hypebeast, or sneaker heads caring about a cheap sneaker. Plus again, my idea of Nike was expensive shoes for people who really cared enough about sneakers to put down a lot of money. It was really the hype and the fact that for awhile you couldn't get your hands on a pair of these shoes since they were selling so well and were a hit with fashion people and sneaker enthusiasts. Turns out the shoe was inexpensive and a general released shoe.

I don't know what drew me to the Roshe, was it the hype? was it the super simplicity and sleekness of it? All I knew is that I wanted a pair.

I remember wanting the ones with the all black upper and white sole, or the OG Iguana color way (pictured) but I wasn't able to find any of the basic colorways at the time (early 2013).

This exact kind and type was the first pair copped. I loved these things even though just wanted the basic OG model with the mesh upper. But these ones were beautiful to me too.

It wasn't until year later in 2014 that I copped my second pair and it was the OG model but in this Gamma Green colorway because I wanted to start adding brighter colors to my style.

Eventually the Roshe lost popularity. Sneaker heads, fashion snobs, and hypebeast who once coveted the shoes for being cheap and minimalist yet stylish moved away from the shoe in a hipstery fashion. By 2014 the Roshe was everywhere, it saturated the market, everyone seemed to have a pair. It wasn't cool anymore. Adidas was looking for a Roshe like hit and after going through a few Roshe clones (SL Loop, Tubular Runner, Solar Boost), but it wasn't until the original Ultra Boost and also the NMD did Adidas have something to rival the Roshe in the style zeitgeist. Even though the Ultra Boost and NMD came in at much higher prices than the Roshe, booth shoes caught the eye of fashion conscious folks and sneaker heads. The Ultra Boost became iconic and pushed Adidas to an era of dominance where they were actually beating Nike for a few years financially. They finally had their simple minimalist sneaker, made better by Boost cushioning "technology" that was way more comfortable than the unnamed "foam" of the Roshe.

By 2015 think it was safe to say the Roshe was done with its run. Nike was doing everything to squeeze whatever mileage out of the shoe. Saturating the market with colorways, different materials allowing people to customize their own on the website, launching ugly sequel models that just looked bad. Eventually Adidas would come to do the same to the Ultraboost and the NMD, flooding the market and milking the sneakers into exhaustion until no one care anymore. Also "maximalism" came back into play by 2017 with a brief chunky shoe trend that toon inspo from the 90s, normcore fashion, and young people ironically wearing "dad shoes" like Nike Monarchs, New Balances, and girls who were were those huge platform Fila things.

But the Roshe sparked a revolution in sneaker design for a while, and I don't think we've seen anything like it since. Even though performance minimalist sneakers were a thing before the Roshe, the Roshe brought that to the casual sneaker market and had Nike's rivals scrambling for an answer. It was a puzzle piece in sparking the whole "sports casual trend" and had sneaker companies known more for their sports performance sneakers where people reappropriate those into everyday casual wear. The early 2010s rise of the focus on the purely "lifestyle sneaker" was sparked by the Roshe. You started seeing unabashed knock offs of a sneaker that wasn't very expensive from the jump.

But I can't talk the Roshe without talking the Yeezy 350 and 350v2. I remember when the first pictures of the Yeezy 350 dropped, a lot of people did not know how to take it, and it didn't look like much. A lot of us looked at it and immediately saw a Roshe knock off, and no one could be called delusional for making that comparison. Eventually we get to the 350v2 that has become more well known and widely worn than the original 350, and the 350v2 is an icon. Once the Ultraboost and NMD hype died out, Yeezy was the only thing really moving at Adidas and that was mostly on the 350v2 which with no argument is for sure the most popular Yeezy model released.

But I'm put one in the Air for the Roshe, and I wonder if love for this sneaker will ever come back around one day. Will we see a generation if kids nostalgic for the Roshe? Will Nike ever actually retro it? Who knows, but all I know is I loved, and still love this iconic lowkey masterpiece of a sneaker.

[hsc-001]

// A HEALTHY AMOUNT OF SLEEP CAN ALSO BE REPLACED WITH LEARNING EVERY SINGLE MOVEMENT TECH ON THE ULTRAKILL WIKI

// BUT WATCH OUT

[aworldofpattern]

Heart motif UltraBOOST 1.0 sneakers by adidas, Valentine's Day 2023

[whatthefishh]

Blurry ass pic of me coming home xoxo

Mona is done with New York… for now.

[bricsflix]

New sneakers! Adidas NMD from Battersea Power Station Shopping Centre aka ‘Shopping Mall’ 

[amazon8888]

OtterBox Galaxy S22 Ultra Commuter Series Case

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[freshthoughts2020]

[braves96]

[indoftlocker-123]

Adidas Ultra Boost Wanita - Sepatu Nyaman dan Stylish di Footlocker Indonesia

Belanja sepatu lari Ultraboost Adidas wanita dengan harga terbaik di Indonesia. Lihatlah sepatu Ultraboost Adidas terbaru untuk wanita.✔️Gratis Ongkir ✔️Pengiriman Cepat ✔️Original

[sneakersculture]

Les nouvelles adidas UltraBoost light

Alors que la saison haute du running arrive, adidas attaque fort avec une innovation, la Light Boost. Une boost encore plus légère De nouveaux matériaux, une technologie encore plus poussée, et voilà la Light Boos, une version 30% plus légère des UltraBoost d’adidas. Pour autant, adidas n’a pas oublié ses incontournables. La Ultraboost Light est conçue pour un amorti exceptionnel, et un retour…

[kajokman]

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[hypeinme]

ULTRABOOST 1.0 SHOES womens

LIGHTWEIGHT SHOES, MADE WITH A LOWER CARBON FOOTPRINT THAN A PREVIOUS VERSION.

These adidas Ultraboost shoes will give you extra comfort no matter what your plans are for the day. The sock-like adidas PRIMEKNIT upper lets air flow around your foot, while the ultra-comfortable adidas BOOST midsole stays springy and comfortable even on hot days. The Stretchweb outsole keeps the ride superbly smooth on a range of surfaces. This shoe's carbon footprint has been reduced by 43%, compared to previous versions. Less greenhouse gas emissions, including CO2, for the full life cycle — from creation all the way to end-of-life.

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