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From non-tech background to Software testing
From Non-Tech Background to Software Testing
Introduction
The world of technology is constantly evolving, and as it does, the demand for skilled professionals in the field of software testing continues to grow. Contrary to popular belief, a career in software testing doesn't require a background in computer science or a deep knowledge of coding. In fact, individuals from various non-tech backgrounds can transition into this field successfully. This article serves as a quick guide for those interested in making the leap from a non-tech background to a rewarding career in software testing.
Understand the Basics of Software Testing
Before embarking on your journey into software testing, it's essential to have a basic understanding of what software testing entails. At its core, software testing is the process of evaluating a software application or system to identify defects or issues. These defects could range from functional bugs to usability problems. Familiarize yourself with key testing concepts, such as test cases, test plans, and test automation, to gain a foundation in the field.
Learn the Different Types of Testing
Software testing encompasses various types, each serving a specific purpose in the development lifecycle. As a newcomer, it's important to familiarize yourself with the common types of testing:
a. Manual Testing: This involves testing software manually without the use of automated tools. Testers follow test cases and simulate user interactions to identify defects.
b. Automated Testing: Automation involves using scripts and tools to execute test cases. Learning automation tools like Selenium or Appium can be a valuable skill.
c. Functional Testing: Evaluates the functionality of a software application against specified requirements.
d. Non-Functional Testing: Focuses on non-functional aspects, such as performance, security, and usability.
e. Regression Testing: Ensures that new code changes do not negatively impact existing functionalities.
f. User Acceptance Testing (UAT): Performed by end-users to validate that the software meets their requirements.
Acquire Basic Technical Skills
While a non-tech background won't hinder your progress, it's beneficial to have some basic technical skills:
a. Learn to use testing tools: Familiarize yourself with common testing tools like JIRA, TestRail, and Bugzilla.
b. Gain proficiency in SQL: Understanding how to write and execute SQL queries can be useful for database testing.
c. Learn scripting languages: While not mandatory, learning scripting languages like Python or JavaScript can enhance your capabilities, especially in automated testing.
Enroll in Online Courses
Several online platforms offer courses and certifications in software testing. Websites like Udemy, Coursera, and edX offer a range of courses catering to beginners and experienced testers alike. Look for courses that cover the fundamentals of software testing, test automation, and practical exercises to apply your knowledge.
Join Testing Communities
Joining online testing communities and forums can be a great way to network with professionals, ask questions, and stay updated on industry trends. Sites like Stack Overflow, Reddit's testing subreddits, and LinkedIn groups dedicated to software testing are valuable resources.
Practice, Practice, Practice
Hands-on experience is crucial in software testing. Seek opportunities to work on real-world projects or volunteer for testing tasks within your current organization, if applicable. Practice writing test cases, executing test plans, and reporting defects. The more experience you gain, the more confident you'll become in your testing abilities.
Develop Soft Skills
In addition to technical skills, software testing requires certain soft skills:
a. Attention to detail: Testers need to meticulously examine software for even the smallest defects.
b. Communication skills: The ability to communicate issues clearly to developers and team members is essential.
c. Critical thinking: Testers must think analytically to identify potential issues and suggest improvements.
d. Time management: Efficiently managing test cycles and deadlines is crucial.
Create a Portfolio
As you gain experience and complete testing projects, consider creating a portfolio to showcase your work. Include details of the projects you've worked on, the types of testing you've performed, and any certifications you've obtained. A well-organized portfolio can impress potential employers and clients.
Apply for Entry-Level Positions
With your newfound knowledge and skills, start applying for entry-level software testing positions. Look for job openings like "Software Tester," "Quality Assurance Analyst," or "QA Engineer." Entry-level positions are ideal for gaining practical experience and building your career.
Never Stop Learning
The technology field is constantly evolving, so it's important to stay updated with the latest trends and tools in software testing. Consider pursuing advanced certifications, attending industry conferences, and continuously expanding your skillset.
Conclusion
Transitioning from a non-tech background to a career in software testing is achievable with dedication, learning, and perseverance. While a lack of technical knowledge may seem like a barrier, it can be overcome through self-study, online courses, and practical experience. Embrace the challenges, keep learning, and you'll find yourself on a rewarding path in the ever-evolving world of software testing. Your unique perspective and skills from your non-tech background can be valuable assets in this dynamic field.
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Let’s Give It Up for the Community Speakers of MozCon 2017!
Posted by ronell-smith
Whew!
That's the collective expression shared by the committee who perused this year's community speaker pitches for MozCon 2017, which will be held July 17–19 at the Washington State Convention Center in Seattle, WA.
Let's just say, the entire group brought it.
There were more than 120 people vying for six speaking slots.
We've written in the past about how the committee whittles the submissions down, and then, before making the final selections from a group of about 20 people, we watch videos, peruse decks on SlideShare, and try to determine if a potential speaker would be successful on the stage. (Speaking in front of 1,500 people can be unnerving, even for the most accomplished speaker.)
After all, we want everyone to walk away from MozCon feeling as though the event was a benefit.
In general, during the final stages of the process, we're looking for/at three elements with regards to the submission alone:
Strength of the pitch (e.g., value, relevance to the audience, etc.),
Whether or not the info can reasonably be delivered in the time allotted, and
Does it fit with overall programming (i.e., assuming it clears the two other hurdles, does it address a need for the event?)
The winning pitches nailed each of the elements above; we're confident the talks will be well-received by the audience.
Without further adieu, let's take a closer look at this spectacular group.
[Eds. note: Pitches were were edited for length and to help speakers retain an element of surprise.]
Daniel Russell
@dnlrussell
Daniel Russell is a director at Go Fish Digital.
Part of the winning pitch:
"It almost seems too good to be true — online forums where people automatically segment themselves into different markets and demographics and then vote on what content they like best. These forums, including Reddit, are treasure troves of content ideas. I'll share actionable insights from three case studies that demonstrate how your marketing can benefit from content on Reddit."
Jayna Grassel
@jaynagrassel
Jayna is the SEO manager at Dick's Sporting Goods and is the unofficial world's second-fastest crocheter.
Part of the winning pitch:
"Site. Migration. No two words elicit more fear, joy or excitement to a digital marketer. When the idea was shared three years ago, the company was excited. They dreamed of new features and efficiency. But as SEOs, we knew better. We knew there would be midnight strategy sessions with IT. More UAT environments than we could track. Deadlines, requirements and compromises forged through hallway chats. ... The result was a stable transition with minimal dips in traffic. What we didn't know, however, was the amount of cross-functional coordination that was required to pull it off."
Joel Klettke
@joelklettke
Joel is freelance conversion copywriter and strategist for Business Casual Copywriting. He also owns and runs Case Study Buddy, a done-for-you case studies service.
Part of the winning pitch:
"If you want to write copy that converts, you need to get into your customers' heads. But how do you do that? How do you know which pain points you need to address, features customers care about, or benefits your audience needs to hear? Marketers are sick and tired of hearing 'it depends.' I'll give the audience a practical framework for writing customer-driven copy that any business can apply."
Kane Jamison
@kanejamison
Kane is the founder of Content Harmony, a content marketing agency based in Seattle.
Part of the winning pitch:
"The 8 Paid Promotion Tactics That Will Get You To Quit Organic Traffic: Digital marketers are ignoring huge opportunities to promote their content through paid channels, and I want to give them the tools to get started. How many brands out there are spending $500+ on a blog post, and then moving on to the next one before that post has been seen by 500 people, or even 50? For some reason, everyone thinks about Outbrain and native ads when we talk about paid content distribution, but the real opportunity is in *highly-targeted* paid social."
Kathryn Cunningham
@kac4509
Kathryn is an SEO consultant for Adept Marketing, although to many of her office mates she is known as the "Excel nerd."
Part of the winning pitch:
"How to build an SEO-intent based framework for any business: Everyone knows intent behind the search matters. In e-commerce, intent is somewhat easy to see. B2B, or better yet healthcare, isn't quite as easy. Matching persona intent to keywords requires a bit more thought. I will cover how to find intent modifiers during keyword research, how to organize those modifiers into the search funnel, and how to quickly find unique universal results at different levels of the search funnel to utilize."
Matthew Edgar
@MatthewEdgarCO
Matthew is a web analytics and technical marketing consultant at Elementive.
Part of the winning pitch:
"3 Event Tracking Tricks and Tips For Monitoring UX Details: Great SEO is increasingly dependent on having a website with a great user experience. To make your user experience great requires carefully tracking what people do so that you always know where to improve. But what do you track? In this 15-minute talk, I’ll cover three effective and advanced ways to use event tracking in Google Analytics to understand a website's user experience."
Curiosity piqued? You could be in one of those seats yourself, watching them live:
Grab your ticket now!
Feel free to drop me a note in the comments below. I'm starting to get excited about MozCon 2017. I hope to see you there.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
via Blogger http://ift.tt/2qtoVBA
0 notes
Text
Let’s Give It Up for the Community Speakers of MozCon 2017!
Posted by ronell-smith
Whew!
That's the collective expression shared by the committee who perused this year's community speaker pitches for MozCon 2017, which will be held July 17–19 at the Washington State Convention Center in Seattle, WA.
Let's just say, the entire group brought it.
There were more than 120 people vying for six speaking slots.
We've written in the past about how the committee whittles the submissions down, and then, before making the final selections from a group of about 20 people, we watch videos, peruse decks on SlideShare, and try to determine if a potential speaker would be successful on the stage. (Speaking in front of 1,500 people can be unnerving, even for the most accomplished speaker.)
After all, we want everyone to walk away from MozCon feeling as though the event was a benefit.
In general, during the final stages of the process, we're looking for/at three elements with regards to the submission alone:
Strength of the pitch (e.g., value, relevance to the audience, etc.),
Whether or not the info can reasonably be delivered in the time allotted, and
Does it fit with overall programming (i.e., assuming it clears the two other hurdles, does it address a need for the event?)
The winning pitches nailed each of the elements above; we're confident the talks will be well-received by the audience.
Without further adieu, let's take a closer look at this spectacular group.
[Eds. note: Pitches were were edited for length and to help speakers retain an element of surprise.]
Daniel Russell
@dnlrussell
Daniel Russell is a director at Go Fish Digital.
Part of the winning pitch:
"It almost seems too good to be true — online forums where people automatically segment themselves into different markets and demographics and then vote on what content they like best. These forums, including Reddit, are treasure troves of content ideas. I'll share actionable insights from three case studies that demonstrate how your marketing can benefit from content on Reddit."
Jayna Grassel
@jaynagrassel
Jayna is the SEO manager at Dick's Sporting Goods and is the unofficial world's second-fastest crocheter.
Part of the winning pitch:
"Site. Migration. No two words elicit more fear, joy or excitement to a digital marketer. When the idea was shared three years ago, the company was excited. They dreamed of new features and efficiency. But as SEOs, we knew better. We knew there would be midnight strategy sessions with IT. More UAT environments than we could track. Deadlines, requirements and compromises forged through hallway chats. ... The result was a stable transition with minimal dips in traffic. What we didn't know, however, was the amount of cross-functional coordination that was required to pull it off."
Joel Klettke
@joelklettke
Joel is freelance conversion copywriter and strategist for Business Casual Copywriting. He also owns and runs Case Study Buddy, a done-for-you case studies service.
Part of the winning pitch:
"If you want to write copy that converts, you need to get into your customers' heads. But how do you do that? How do you know which pain points you need to address, features customers care about, or benefits your audience needs to hear? Marketers are sick and tired of hearing 'it depends.' I'll give the audience a practical framework for writing customer-driven copy that any business can apply."
Kane Jamison
@kanejamison
Kane is the founder of Content Harmony, a content marketing agency based in Seattle.
Part of the winning pitch:
"The 8 Paid Promotion Tactics That Will Get You To Quit Organic Traffic: Digital marketers are ignoring huge opportunities to promote their content through paid channels, and I want to give them the tools to get started. How many brands out there are spending $500+ on a blog post, and then moving on to the next one before that post has been seen by 500 people, or even 50? For some reason, everyone thinks about Outbrain and native ads when we talk about paid content distribution, but the real opportunity is in *highly-targeted* paid social."
Kathryn Cunningham
@kac4509
Kathryn is an SEO consultant for Adept Marketing, although to many of her office mates she is known as the "Excel nerd."
Part of the winning pitch:
"How to build an SEO-intent based framework for any business: Everyone knows intent behind the search matters. In e-commerce, intent is somewhat easy to see. B2B, or better yet healthcare, isn't quite as easy. Matching persona intent to keywords requires a bit more thought. I will cover how to find intent modifiers during keyword research, how to organize those modifiers into the search funnel, and how to quickly find unique universal results at different levels of the search funnel to utilize."
Matthew Edgar
@MatthewEdgarCO
Matthew is a web analytics and technical marketing consultant at Elementive.
Part of the winning pitch:
"3 Event Tracking Tricks and Tips For Monitoring UX Details: Great SEO is increasingly dependent on having a website with a great user experience. To make your user experience great requires carefully tracking what people do so that you always know where to improve. But what do you track? In this 15-minute talk, I’ll cover three effective and advanced ways to use event tracking in Google Analytics to understand a website's user experience."
Curiosity piqued? You could be in one of those seats yourself, watching them live:
Grab your ticket now!
Feel free to drop me a note in the comments below. I'm starting to get excited about MozCon 2017. I hope to see you there.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
Let’s Give It Up for the Community Speakers of MozCon 2017!
Posted by ronell-smith
Whew!
That's the collective expression shared by the committee who perused this year's community speaker pitches for MozCon 2017, which will be held July 17–19 at the Washington State Convention Center in Seattle, WA.
Let's just say, the entire group brought it.
There were more than 120 people vying for six speaking slots.
We've written in the past about how the committee whittles the submissions down, and then, before making the final selections from a group of about 20 people, we watch videos, peruse decks on SlideShare, and try to determine if a potential speaker would be successful on the stage. (Speaking in front of 1,500 people can be unnerving, even for the most accomplished speaker.)
After all, we want everyone to walk away from MozCon feeling as though the event was a benefit.
In general, during the final stages of the process, we're looking for/at three elements with regards to the submission alone:
Strength of the pitch (e.g., value, relevance to the audience, etc.),
Whether or not the info can reasonably be delivered in the time allotted, and
Does it fit with overall programming (i.e., assuming it clears the two other hurdles, does it address a need for the event?)
The winning pitches nailed each of the elements above; we're confident the talks will be well-received by the audience.
Without further adieu, let's take a closer look at this spectacular group.
[Eds. note: Pitches were were edited for length and to help speakers retain an element of surprise.]
Daniel Russell
@dnlrussell
Daniel Russell is a director at Go Fish Digital.
Part of the winning pitch:
"It almost seems too good to be true — online forums where people automatically segment themselves into different markets and demographics and then vote on what content they like best. These forums, including Reddit, are treasure troves of content ideas. I'll share actionable insights from three case studies that demonstrate how your marketing can benefit from content on Reddit."
Jayna Grassel
@jaynagrassel
Jayna is the SEO manager at Dick's Sporting Goods and is the unofficial world's second-fastest crocheter.
Part of the winning pitch:
"Site. Migration. No two words elicit more fear, joy or excitement to a digital marketer. When the idea was shared three years ago, the company was excited. They dreamed of new features and efficiency. But as SEOs, we knew better. We knew there would be midnight strategy sessions with IT. More UAT environments than we could track. Deadlines, requirements and compromises forged through hallway chats. ... The result was a stable transition with minimal dips in traffic. What we didn't know, however, was the amount of cross-functional coordination that was required to pull it off."
Joel Klettke
@joelklettke
Joel is freelance conversion copywriter and strategist for Business Casual Copywriting. He also owns and runs Case Study Buddy, a done-for-you case studies service.
Part of the winning pitch:
"If you want to write copy that converts, you need to get into your customers' heads. But how do you do that? How do you know which pain points you need to address, features customers care about, or benefits your audience needs to hear? Marketers are sick and tired of hearing 'it depends.' I'll give the audience a practical framework for writing customer-driven copy that any business can apply."
Kane Jamison
@kanejamison
Kane is the founder of Content Harmony, a content marketing agency based in Seattle.
Part of the winning pitch:
"The 8 Paid Promotion Tactics That Will Get You To Quit Organic Traffic: Digital marketers are ignoring huge opportunities to promote their content through paid channels, and I want to give them the tools to get started. How many brands out there are spending $500+ on a blog post, and then moving on to the next one before that post has been seen by 500 people, or even 50? For some reason, everyone thinks about Outbrain and native ads when we talk about paid content distribution, but the real opportunity is in *highly-targeted* paid social."
Kathryn Cunningham
@kac4509
Kathryn is an SEO consultant for Adept Marketing, although to many of her office mates she is known as the "Excel nerd."
Part of the winning pitch:
"How to build an SEO-intent based framework for any business: Everyone knows intent behind the search matters. In e-commerce, intent is somewhat easy to see. B2B, or better yet healthcare, isn't quite as easy. Matching persona intent to keywords requires a bit more thought. I will cover how to find intent modifiers during keyword research, how to organize those modifiers into the search funnel, and how to quickly find unique universal results at different levels of the search funnel to utilize."
Matthew Edgar
@MatthewEdgarCO
Matthew is a web analytics and technical marketing consultant at Elementive.
Part of the winning pitch:
"3 Event Tracking Tricks and Tips For Monitoring UX Details: Great SEO is increasingly dependent on having a website with a great user experience. To make your user experience great requires carefully tracking what people do so that you always know where to improve. But what do you track? In this 15-minute talk, I’ll cover three effective and advanced ways to use event tracking in Google Analytics to understand a website's user experience."
Curiosity piqued? You could be in one of those seats yourself, watching them live:
Grab your ticket now!
Feel free to drop me a note in the comments below. I'm starting to get excited about MozCon 2017. I hope to see you there.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
Let’s Give It Up for the Community Speakers of MozCon 2017!
Posted by ronell-smith
Whew!
That's the collective expression shared by the committee who perused this year's community speaker pitches for MozCon 2017, which will be held July 17–19 at the Washington State Convention Center in Seattle, WA.
Let's just say, the entire group brought it.
There were more than 120 people vying for six speaking slots.
We've written in the past about how the committee whittles the submissions down, and then, before making the final selections from a group of about 20 people, we watch videos, peruse decks on SlideShare, and try to determine if a potential speaker would be successful on the stage. (Speaking in front of 1,500 people can be unnerving, even for the most accomplished speaker.)
After all, we want everyone to walk away from MozCon feeling as though the event was a benefit.
In general, during the final stages of the process, we're looking for/at three elements with regards to the submission alone:
Strength of the pitch (e.g., value, relevance to the audience, etc.),
Whether or not the info can reasonably be delivered in the time allotted, and
Does it fit with overall programming (i.e., assuming it clears the two other hurdles, does it address a need for the event?)
The winning pitches nailed each of the elements above; we're confident the talks will be well-received by the audience.
Without further adieu, let's take a closer look at this spectacular group.
[Eds. note: Pitches were were edited for length and to help speakers retain an element of surprise.]
Daniel Russell
@dnlrussell
Daniel Russell is a director at Go Fish Digital.
Part of the winning pitch:
"It almost seems too good to be true — online forums where people automatically segment themselves into different markets and demographics and then vote on what content they like best. These forums, including Reddit, are treasure troves of content ideas. I'll share actionable insights from three case studies that demonstrate how your marketing can benefit from content on Reddit."
Jayna Grassel
@jaynagrassel
Jayna is the SEO manager at Dick's Sporting Goods and is the unofficial world's second-fastest crocheter.
Part of the winning pitch:
"Site. Migration. No two words elicit more fear, joy or excitement to a digital marketer. When the idea was shared three years ago, the company was excited. They dreamed of new features and efficiency. But as SEOs, we knew better. We knew there would be midnight strategy sessions with IT. More UAT environments than we could track. Deadlines, requirements and compromises forged through hallway chats. ... The result was a stable transition with minimal dips in traffic. What we didn't know, however, was the amount of cross-functional coordination that was required to pull it off."
Joel Klettke
@joelklettke
Joel is freelance conversion copywriter and strategist for Business Casual Copywriting. He also owns and runs Case Study Buddy, a done-for-you case studies service.
Part of the winning pitch:
"If you want to write copy that converts, you need to get into your customers' heads. But how do you do that? How do you know which pain points you need to address, features customers care about, or benefits your audience needs to hear? Marketers are sick and tired of hearing 'it depends.' I'll give the audience a practical framework for writing customer-driven copy that any business can apply."
Kane Jamison
@kanejamison
Kane is the founder of Content Harmony, a content marketing agency based in Seattle.
Part of the winning pitch:
"The 8 Paid Promotion Tactics That Will Get You To Quit Organic Traffic: Digital marketers are ignoring huge opportunities to promote their content through paid channels, and I want to give them the tools to get started. How many brands out there are spending $500+ on a blog post, and then moving on to the next one before that post has been seen by 500 people, or even 50? For some reason, everyone thinks about Outbrain and native ads when we talk about paid content distribution, but the real opportunity is in *highly-targeted* paid social."
Kathryn Cunningham
@kac4509
Kathryn is an SEO consultant for Adept Marketing, although to many of her office mates she is known as the "Excel nerd."
Part of the winning pitch:
"How to build an SEO-intent based framework for any business: Everyone knows intent behind the search matters. In e-commerce, intent is somewhat easy to see. B2B, or better yet healthcare, isn't quite as easy. Matching persona intent to keywords requires a bit more thought. I will cover how to find intent modifiers during keyword research, how to organize those modifiers into the search funnel, and how to quickly find unique universal results at different levels of the search funnel to utilize."
Matthew Edgar
@MatthewEdgarCO
Matthew is a web analytics and technical marketing consultant at Elementive.
Part of the winning pitch:
"3 Event Tracking Tricks and Tips For Monitoring UX Details: Great SEO is increasingly dependent on having a website with a great user experience. To make your user experience great requires carefully tracking what people do so that you always know where to improve. But what do you track? In this 15-minute talk, I’ll cover three effective and advanced ways to use event tracking in Google Analytics to understand a website's user experience."
Curiosity piqued? You could be in one of those seats yourself, watching them live:
Grab your ticket now!
Feel free to drop me a note in the comments below. I'm starting to get excited about MozCon 2017. I hope to see you there.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
Let’s Give It Up for the Community Speakers of MozCon 2017!
Posted by ronell-smith
Whew!
That's the collective expression shared by the committee who perused this year's community speaker pitches for MozCon 2017, which will be held July 17–19 at the Washington State Convention Center in Seattle, WA.
Let's just say, the entire group brought it.
There were more than 120 people vying for six speaking slots.
We've written in the past about how the committee whittles the submissions down, and then, before making the final selections from a group of about 20 people, we watch videos, peruse decks on SlideShare, and try to determine if a potential speaker would be successful on the stage. (Speaking in front of 1,500 people can be unnerving, even for the most accomplished speaker.)
After all, we want everyone to walk away from MozCon feeling as though the event was a benefit.
In general, during the final stages of the process, we're looking for/at three elements with regards to the submission alone:
Strength of the pitch (e.g., value, relevance to the audience, etc.),
Whether or not the info can reasonably be delivered in the time allotted, and
Does it fit with overall programming (i.e., assuming it clears the two other hurdles, does it address a need for the event?)
The winning pitches nailed each of the elements above; we're confident the talks will be well-received by the audience.
Without further adieu, let's take a closer look at this spectacular group.
[Eds. note: Pitches were were edited for length and to help speakers retain an element of surprise.]
Daniel Russell
@dnlrussell
Daniel Russell is a director at Go Fish Digital.
Part of the winning pitch:
"It almost seems too good to be true — online forums where people automatically segment themselves into different markets and demographics and then vote on what content they like best. These forums, including Reddit, are treasure troves of content ideas. I'll share actionable insights from three case studies that demonstrate how your marketing can benefit from content on Reddit."
Jayna Grassel
@jaynagrassel
Jayna is the SEO manager at Dick's Sporting Goods and is the unofficial world's second-fastest crocheter.
Part of the winning pitch:
"Site. Migration. No two words elicit more fear, joy or excitement to a digital marketer. When the idea was shared three years ago, the company was excited. They dreamed of new features and efficiency. But as SEOs, we knew better. We knew there would be midnight strategy sessions with IT. More UAT environments than we could track. Deadlines, requirements and compromises forged through hallway chats. ... The result was a stable transition with minimal dips in traffic. What we didn't know, however, was the amount of cross-functional coordination that was required to pull it off."
Joel Klettke
@joelklettke
Joel is freelance conversion copywriter and strategist for Business Casual Copywriting. He also owns and runs Case Study Buddy, a done-for-you case studies service.
Part of the winning pitch:
"If you want to write copy that converts, you need to get into your customers' heads. But how do you do that? How do you know which pain points you need to address, features customers care about, or benefits your audience needs to hear? Marketers are sick and tired of hearing 'it depends.' I'll give the audience a practical framework for writing customer-driven copy that any business can apply."
Kane Jamison
@kanejamison
Kane is the founder of Content Harmony, a content marketing agency based in Seattle.
Part of the winning pitch:
"The 8 Paid Promotion Tactics That Will Get You To Quit Organic Traffic: Digital marketers are ignoring huge opportunities to promote their content through paid channels, and I want to give them the tools to get started. How many brands out there are spending $500+ on a blog post, and then moving on to the next one before that post has been seen by 500 people, or even 50? For some reason, everyone thinks about Outbrain and native ads when we talk about paid content distribution, but the real opportunity is in *highly-targeted* paid social."
Kathryn Cunningham
@kac4509
Kathryn is an SEO consultant for Adept Marketing, although to many of her office mates she is known as the "Excel nerd."
Part of the winning pitch:
"How to build an SEO-intent based framework for any business: Everyone knows intent behind the search matters. In e-commerce, intent is somewhat easy to see. B2B, or better yet healthcare, isn't quite as easy. Matching persona intent to keywords requires a bit more thought. I will cover how to find intent modifiers during keyword research, how to organize those modifiers into the search funnel, and how to quickly find unique universal results at different levels of the search funnel to utilize."
Matthew Edgar
@MatthewEdgarCO
Matthew is a web analytics and technical marketing consultant at Elementive.
Part of the winning pitch:
"3 Event Tracking Tricks and Tips For Monitoring UX Details: Great SEO is increasingly dependent on having a website with a great user experience. To make your user experience great requires carefully tracking what people do so that you always know where to improve. But what do you track? In this 15-minute talk, I’ll cover three effective and advanced ways to use event tracking in Google Analytics to understand a website's user experience."
Curiosity piqued? You could be in one of those seats yourself, watching them live:
Grab your ticket now!
Feel free to drop me a note in the comments below. I'm starting to get excited about MozCon 2017. I hope to see you there.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
Let’s Give It Up for the Community Speakers of MozCon 2017!
Posted by ronell-smith
Whew!
That's the collective expression shared by the committee who perused this year's community speaker pitches for MozCon 2017, which will be held July 17–19 at the Washington State Convention Center in Seattle, WA.
Let's just say, the entire group brought it.
There were more than 120 people vying for six speaking slots.
We've written in the past about how the committee whittles the submissions down, and then, before making the final selections from a group of about 20 people, we watch videos, peruse decks on SlideShare, and try to determine if a potential speaker would be successful on the stage. (Speaking in front of 1,500 people can be unnerving, even for the most accomplished speaker.)
After all, we want everyone to walk away from MozCon feeling as though the event was a benefit.
In general, during the final stages of the process, we're looking for/at three elements with regards to the submission alone:
Strength of the pitch (e.g., value, relevance to the audience, etc.),
Whether or not the info can reasonably be delivered in the time allotted, and
Does it fit with overall programming (i.e., assuming it clears the two other hurdles, does it address a need for the event?)
The winning pitches nailed each of the elements above; we're confident the talks will be well-received by the audience.
Without further adieu, let's take a closer look at this spectacular group.
[Eds. note: Pitches were were edited for length and to help speakers retain an element of surprise.]
Daniel Russell
@dnlrussell
Daniel Russell is a director at Go Fish Digital.
Part of the winning pitch:
"It almost seems too good to be true — online forums where people automatically segment themselves into different markets and demographics and then vote on what content they like best. These forums, including Reddit, are treasure troves of content ideas. I'll share actionable insights from three case studies that demonstrate how your marketing can benefit from content on Reddit."
Jayna Grassel
@jaynagrassel
Jayna is the SEO manager at Dick's Sporting Goods and is the unofficial world's second-fastest crocheter.
Part of the winning pitch:
"Site. Migration. No two words elicit more fear, joy or excitement to a digital marketer. When the idea was shared three years ago, the company was excited. They dreamed of new features and efficiency. But as SEOs, we knew better. We knew there would be midnight strategy sessions with IT. More UAT environments than we could track. Deadlines, requirements and compromises forged through hallway chats. ... The result was a stable transition with minimal dips in traffic. What we didn't know, however, was the amount of cross-functional coordination that was required to pull it off."
Joel Klettke
@joelklettke
Joel is freelance conversion copywriter and strategist for Business Casual Copywriting. He also owns and runs Case Study Buddy, a done-for-you case studies service.
Part of the winning pitch:
"If you want to write copy that converts, you need to get into your customers' heads. But how do you do that? How do you know which pain points you need to address, features customers care about, or benefits your audience needs to hear? Marketers are sick and tired of hearing 'it depends.' I'll give the audience a practical framework for writing customer-driven copy that any business can apply."
Kane Jamison
@kanejamison
Kane is the founder of Content Harmony, a content marketing agency based in Seattle.
Part of the winning pitch:
"The 8 Paid Promotion Tactics That Will Get You To Quit Organic Traffic: Digital marketers are ignoring huge opportunities to promote their content through paid channels, and I want to give them the tools to get started. How many brands out there are spending $500+ on a blog post, and then moving on to the next one before that post has been seen by 500 people, or even 50? For some reason, everyone thinks about Outbrain and native ads when we talk about paid content distribution, but the real opportunity is in *highly-targeted* paid social."
Kathryn Cunningham
@kac4509
Kathryn is an SEO consultant for Adept Marketing, although to many of her office mates she is known as the "Excel nerd."
Part of the winning pitch:
"How to build an SEO-intent based framework for any business: Everyone knows intent behind the search matters. In e-commerce, intent is somewhat easy to see. B2B, or better yet healthcare, isn't quite as easy. Matching persona intent to keywords requires a bit more thought. I will cover how to find intent modifiers during keyword research, how to organize those modifiers into the search funnel, and how to quickly find unique universal results at different levels of the search funnel to utilize."
Matthew Edgar
@MatthewEdgarCO
Matthew is a web analytics and technical marketing consultant at Elementive.
Part of the winning pitch:
"3 Event Tracking Tricks and Tips For Monitoring UX Details: Great SEO is increasingly dependent on having a website with a great user experience. To make your user experience great requires carefully tracking what people do so that you always know where to improve. But what do you track? In this 15-minute talk, I’ll cover three effective and advanced ways to use event tracking in Google Analytics to understand a website's user experience."
Curiosity piqued? You could be in one of those seats yourself, watching them live:
Grab your ticket now!
Feel free to drop me a note in the comments below. I'm starting to get excited about MozCon 2017. I hope to see you there.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
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Let’s Give It Up for the Community Speakers of MozCon 2017!
Posted by ronell-smith
Whew!
That's the collective expression shared by the committee who perused this year's community speaker pitches for MozCon 2017, which will be held July 17–19 at the Washington State Convention Center in Seattle, WA.
Let's just say, the entire group brought it.
There were more than 120 people vying for six speaking slots.
We've written in the past about how the committee whittles the submissions down, and then, before making the final selections from a group of about 20 people, we watch videos, peruse decks on SlideShare, and try to determine if a potential speaker would be successful on the stage. (Speaking in front of 1,500 people can be unnerving, even for the most accomplished speaker.)
After all, we want everyone to walk away from MozCon feeling as though the event was a benefit.
In general, during the final stages of the process, we're looking for/at three elements with regards to the submission alone:
Strength of the pitch (e.g., value, relevance to the audience, etc.),
Whether or not the info can reasonably be delivered in the time allotted, and
Does it fit with overall programming (i.e., assuming it clears the two other hurdles, does it address a need for the event?)
The winning pitches nailed each of the elements above; we're confident the talks will be well-received by the audience.
Without further adieu, let's take a closer look at this spectacular group.
[Eds. note: Pitches were were edited for length and to help speakers retain an element of surprise.]
Daniel Russell
@dnlrussell
Daniel Russell is a director at Go Fish Digital.
Part of the winning pitch:
"It almost seems too good to be true — online forums where people automatically segment themselves into different markets and demographics and then vote on what content they like best. These forums, including Reddit, are treasure troves of content ideas. I'll share actionable insights from three case studies that demonstrate how your marketing can benefit from content on Reddit."
Jayna Grassel
@jaynagrassel
Jayna is the SEO manager at Dick's Sporting Goods and is the unofficial world's second-fastest crocheter.
Part of the winning pitch:
"Site. Migration. No two words elicit more fear, joy or excitement to a digital marketer. When the idea was shared three years ago, the company was excited. They dreamed of new features and efficiency. But as SEOs, we knew better. We knew there would be midnight strategy sessions with IT. More UAT environments than we could track. Deadlines, requirements and compromises forged through hallway chats. ... The result was a stable transition with minimal dips in traffic. What we didn't know, however, was the amount of cross-functional coordination that was required to pull it off."
Joel Klettke
@joelklettke
Joel is freelance conversion copywriter and strategist for Business Casual Copywriting. He also owns and runs Case Study Buddy, a done-for-you case studies service.
Part of the winning pitch:
"If you want to write copy that converts, you need to get into your customers' heads. But how do you do that? How do you know which pain points you need to address, features customers care about, or benefits your audience needs to hear? Marketers are sick and tired of hearing 'it depends.' I'll give the audience a practical framework for writing customer-driven copy that any business can apply."
Kane Jamison
@kanejamison
Kane is the founder of Content Harmony, a content marketing agency based in Seattle.
Part of the winning pitch:
"The 8 Paid Promotion Tactics That Will Get You To Quit Organic Traffic: Digital marketers are ignoring huge opportunities to promote their content through paid channels, and I want to give them the tools to get started. How many brands out there are spending $500+ on a blog post, and then moving on to the next one before that post has been seen by 500 people, or even 50? For some reason, everyone thinks about Outbrain and native ads when we talk about paid content distribution, but the real opportunity is in *highly-targeted* paid social."
Kathryn Cunningham
@kac4509
Kathryn is an SEO consultant for Adept Marketing, although to many of her office mates she is known as the "Excel nerd."
Part of the winning pitch:
"How to build an SEO-intent based framework for any business: Everyone knows intent behind the search matters. In e-commerce, intent is somewhat easy to see. B2B, or better yet healthcare, isn't quite as easy. Matching persona intent to keywords requires a bit more thought. I will cover how to find intent modifiers during keyword research, how to organize those modifiers into the search funnel, and how to quickly find unique universal results at different levels of the search funnel to utilize."
Matthew Edgar
@MatthewEdgarCO
Matthew is a web analytics and technical marketing consultant at Elementive.
Part of the winning pitch:
"3 Event Tracking Tricks and Tips For Monitoring UX Details: Great SEO is increasingly dependent on having a website with a great user experience. To make your user experience great requires carefully tracking what people do so that you always know where to improve. But what do you track? In this 15-minute talk, I’ll cover three effective and advanced ways to use event tracking in Google Analytics to understand a website's user experience."
Curiosity piqued? You could be in one of those seats yourself, watching them live:
Grab your ticket now!
Feel free to drop me a note in the comments below. I'm starting to get excited about MozCon 2017. I hope to see you there.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
Let’s Give It Up for the Community Speakers of MozCon 2017!
Posted by ronell-smith
Whew!
That's the collective expression shared by the committee who perused this year's community speaker pitches for MozCon 2017, which will be held July 17–19 at the Washington State Convention Center in Seattle, WA.
Let's just say, the entire group brought it.
There were more than 120 people vying for six speaking slots.
We've written in the past about how the committee whittles the submissions down, and then, before making the final selections from a group of about 20 people, we watch videos, peruse decks on SlideShare, and try to determine if a potential speaker would be successful on the stage. (Speaking in front of 1,500 people can be unnerving, even for the most accomplished speaker.)
After all, we want everyone to walk away from MozCon feeling as though the event was a benefit.
In general, during the final stages of the process, we're looking for/at three elements with regards to the submission alone:
Strength of the pitch (e.g., value, relevance to the audience, etc.),
Whether or not the info can reasonably be delivered in the time allotted, and
Does it fit with overall programming (i.e., assuming it clears the two other hurdles, does it address a need for the event?)
The winning pitches nailed each of the elements above; we're confident the talks will be well-received by the audience.
Without further adieu, let's take a closer look at this spectacular group.
[Eds. note: Pitches were were edited for length and to help speakers retain an element of surprise.]
Daniel Russell
@dnlrussell
Daniel Russell is a director at Go Fish Digital.
Part of the winning pitch:
"It almost seems too good to be true — online forums where people automatically segment themselves into different markets and demographics and then vote on what content they like best. These forums, including Reddit, are treasure troves of content ideas. I'll share actionable insights from three case studies that demonstrate how your marketing can benefit from content on Reddit."
Jayna Grassel
@jaynagrassel
Jayna is the SEO manager at Dick's Sporting Goods and is the unofficial world's second-fastest crocheter.
Part of the winning pitch:
"Site. Migration. No two words elicit more fear, joy or excitement to a digital marketer. When the idea was shared three years ago, the company was excited. They dreamed of new features and efficiency. But as SEOs, we knew better. We knew there would be midnight strategy sessions with IT. More UAT environments than we could track. Deadlines, requirements and compromises forged through hallway chats. ... The result was a stable transition with minimal dips in traffic. What we didn't know, however, was the amount of cross-functional coordination that was required to pull it off."
Joel Klettke
@joelklettke
Joel is freelance conversion copywriter and strategist for Business Casual Copywriting. He also owns and runs Case Study Buddy, a done-for-you case studies service.
Part of the winning pitch:
"If you want to write copy that converts, you need to get into your customers' heads. But how do you do that? How do you know which pain points you need to address, features customers care about, or benefits your audience needs to hear? Marketers are sick and tired of hearing 'it depends.' I'll give the audience a practical framework for writing customer-driven copy that any business can apply."
Kane Jamison
@kanejamison
Kane is the founder of Content Harmony, a content marketing agency based in Seattle.
Part of the winning pitch:
"The 8 Paid Promotion Tactics That Will Get You To Quit Organic Traffic: Digital marketers are ignoring huge opportunities to promote their content through paid channels, and I want to give them the tools to get started. How many brands out there are spending $500+ on a blog post, and then moving on to the next one before that post has been seen by 500 people, or even 50? For some reason, everyone thinks about Outbrain and native ads when we talk about paid content distribution, but the real opportunity is in *highly-targeted* paid social."
Kathryn Cunningham
@kac4509
Kathryn is an SEO consultant for Adept Marketing, although to many of her office mates she is known as the "Excel nerd."
Part of the winning pitch:
"How to build an SEO-intent based framework for any business: Everyone knows intent behind the search matters. In e-commerce, intent is somewhat easy to see. B2B, or better yet healthcare, isn't quite as easy. Matching persona intent to keywords requires a bit more thought. I will cover how to find intent modifiers during keyword research, how to organize those modifiers into the search funnel, and how to quickly find unique universal results at different levels of the search funnel to utilize."
Matthew Edgar
@MatthewEdgarCO
Matthew is a web analytics and technical marketing consultant at Elementive.
Part of the winning pitch:
"3 Event Tracking Tricks and Tips For Monitoring UX Details: Great SEO is increasingly dependent on having a website with a great user experience. To make your user experience great requires carefully tracking what people do so that you always know where to improve. But what do you track? In this 15-minute talk, I’ll cover three effective and advanced ways to use event tracking in Google Analytics to understand a website's user experience."
Curiosity piqued? You could be in one of those seats yourself, watching them live:
Grab your ticket now!
Feel free to drop me a note in the comments below. I'm starting to get excited about MozCon 2017. I hope to see you there.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
Let’s Give It Up for the Community Speakers of MozCon 2017!
Posted by ronell-smith
Whew!
That's the collective expression shared by the committee who perused this year's community speaker pitches for MozCon 2017, which will be held July 17–19 at the Washington State Convention Center in Seattle, WA.
Let's just say, the entire group brought it.
There were more than 120 people vying for six speaking slots.
We've written in the past about how the committee whittles the submissions down, and then, before making the final selections from a group of about 20 people, we watch videos, peruse decks on SlideShare, and try to determine if a potential speaker would be successful on the stage. (Speaking in front of 1,500 people can be unnerving, even for the most accomplished speaker.)
After all, we want everyone to walk away from MozCon feeling as though the event was a benefit.
In general, during the final stages of the process, we're looking for/at three elements with regards to the submission alone:
Strength of the pitch (e.g., value, relevance to the audience, etc.),
Whether or not the info can reasonably be delivered in the time allotted, and
Does it fit with overall programming (i.e., assuming it clears the two other hurdles, does it address a need for the event?)
The winning pitches nailed each of the elements above; we're confident the talks will be well-received by the audience.
Without further adieu, let's take a closer look at this spectacular group.
[Eds. note: Pitches were were edited for length and to help speakers retain an element of surprise.]
Daniel Russell
@dnlrussell
Daniel Russell is a director at Go Fish Digital.
Part of the winning pitch:
"It almost seems too good to be true — online forums where people automatically segment themselves into different markets and demographics and then vote on what content they like best. These forums, including Reddit, are treasure troves of content ideas. I'll share actionable insights from three case studies that demonstrate how your marketing can benefit from content on Reddit."
Jayna Grassel
@jaynagrassel
Jayna is the SEO manager at Dick's Sporting Goods and is the unofficial world's second-fastest crocheter.
Part of the winning pitch:
"Site. Migration. No two words elicit more fear, joy or excitement to a digital marketer. When the idea was shared three years ago, the company was excited. They dreamed of new features and efficiency. But as SEOs, we knew better. We knew there would be midnight strategy sessions with IT. More UAT environments than we could track. Deadlines, requirements and compromises forged through hallway chats. ... The result was a stable transition with minimal dips in traffic. What we didn't know, however, was the amount of cross-functional coordination that was required to pull it off."
Joel Klettke
@joelklettke
Joel is freelance conversion copywriter and strategist for Business Casual Copywriting. He also owns and runs Case Study Buddy, a done-for-you case studies service.
Part of the winning pitch:
"If you want to write copy that converts, you need to get into your customers' heads. But how do you do that? How do you know which pain points you need to address, features customers care about, or benefits your audience needs to hear? Marketers are sick and tired of hearing 'it depends.' I'll give the audience a practical framework for writing customer-driven copy that any business can apply."
Kane Jamison
@kanejamison
Kane is the founder of Content Harmony, a content marketing agency based in Seattle.
Part of the winning pitch:
"The 8 Paid Promotion Tactics That Will Get You To Quit Organic Traffic: Digital marketers are ignoring huge opportunities to promote their content through paid channels, and I want to give them the tools to get started. How many brands out there are spending $500+ on a blog post, and then moving on to the next one before that post has been seen by 500 people, or even 50? For some reason, everyone thinks about Outbrain and native ads when we talk about paid content distribution, but the real opportunity is in *highly-targeted* paid social."
Kathryn Cunningham
@kac4509
Kathryn is an SEO consultant for Adept Marketing, although to many of her office mates she is known as the "Excel nerd."
Part of the winning pitch:
"How to build an SEO-intent based framework for any business: Everyone knows intent behind the search matters. In e-commerce, intent is somewhat easy to see. B2B, or better yet healthcare, isn't quite as easy. Matching persona intent to keywords requires a bit more thought. I will cover how to find intent modifiers during keyword research, how to organize those modifiers into the search funnel, and how to quickly find unique universal results at different levels of the search funnel to utilize."
Matthew Edgar
@MatthewEdgarCO
Matthew is a web analytics and technical marketing consultant at Elementive.
Part of the winning pitch:
"3 Event Tracking Tricks and Tips For Monitoring UX Details: Great SEO is increasingly dependent on having a website with a great user experience. To make your user experience great requires carefully tracking what people do so that you always know where to improve. But what do you track? In this 15-minute talk, I’ll cover three effective and advanced ways to use event tracking in Google Analytics to understand a website's user experience."
Curiosity piqued? You could be in one of those seats yourself, watching them live:
Grab your ticket now!
Feel free to drop me a note in the comments below. I'm starting to get excited about MozCon 2017. I hope to see you there.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
Let’s Give It Up for the Community Speakers of MozCon 2017!
Posted by ronell-smith
Whew!
That's the collective expression shared by the committee who perused this year's community speaker pitches for MozCon 2017, which will be held July 17–19 at the Washington State Convention Center in Seattle, WA.
Let's just say, the entire group brought it.
There were more than 120 people vying for six speaking slots.
We've written in the past about how the committee whittles the submissions down, and then, before making the final selections from a group of about 20 people, we watch videos, peruse decks on SlideShare, and try to determine if a potential speaker would be successful on the stage. (Speaking in front of 1,500 people can be unnerving, even for the most accomplished speaker.)
After all, we want everyone to walk away from MozCon feeling as though the event was a benefit.
In general, during the final stages of the process, we're looking for/at three elements with regards to the submission alone:
Strength of the pitch (e.g., value, relevance to the audience, etc.),
Whether or not the info can reasonably be delivered in the time allotted, and
Does it fit with overall programming (i.e., assuming it clears the two other hurdles, does it address a need for the event?)
The winning pitches nailed each of the elements above; we're confident the talks will be well-received by the audience.
Without further adieu, let's take a closer look at this spectacular group.
[Eds. note: Pitches were were edited for length and to help speakers retain an element of surprise.]
Daniel Russell
@dnlrussell
Daniel Russell is a director at Go Fish Digital.
Part of the winning pitch:
"It almost seems too good to be true — online forums where people automatically segment themselves into different markets and demographics and then vote on what content they like best. These forums, including Reddit, are treasure troves of content ideas. I'll share actionable insights from three case studies that demonstrate how your marketing can benefit from content on Reddit."
Jayna Grassel
@jaynagrassel
Jayna is the SEO manager at Dick's Sporting Goods and is the unofficial world's second-fastest crocheter.
Part of the winning pitch:
"Site. Migration. No two words elicit more fear, joy or excitement to a digital marketer. When the idea was shared three years ago, the company was excited. They dreamed of new features and efficiency. But as SEOs, we knew better. We knew there would be midnight strategy sessions with IT. More UAT environments than we could track. Deadlines, requirements and compromises forged through hallway chats. ... The result was a stable transition with minimal dips in traffic. What we didn't know, however, was the amount of cross-functional coordination that was required to pull it off."
Joel Klettke
@joelklettke
Joel is freelance conversion copywriter and strategist for Business Casual Copywriting. He also owns and runs Case Study Buddy, a done-for-you case studies service.
Part of the winning pitch:
"If you want to write copy that converts, you need to get into your customers' heads. But how do you do that? How do you know which pain points you need to address, features customers care about, or benefits your audience needs to hear? Marketers are sick and tired of hearing 'it depends.' I'll give the audience a practical framework for writing customer-driven copy that any business can apply."
Kane Jamison
@kanejamison
Kane is the founder of Content Harmony, a content marketing agency based in Seattle.
Part of the winning pitch:
"The 8 Paid Promotion Tactics That Will Get You To Quit Organic Traffic: Digital marketers are ignoring huge opportunities to promote their content through paid channels, and I want to give them the tools to get started. How many brands out there are spending $500+ on a blog post, and then moving on to the next one before that post has been seen by 500 people, or even 50? For some reason, everyone thinks about Outbrain and native ads when we talk about paid content distribution, but the real opportunity is in *highly-targeted* paid social."
Kathryn Cunningham
@kac4509
Kathryn is an SEO consultant for Adept Marketing, although to many of her office mates she is known as the "Excel nerd."
Part of the winning pitch:
"How to build an SEO-intent based framework for any business: Everyone knows intent behind the search matters. In e-commerce, intent is somewhat easy to see. B2B, or better yet healthcare, isn't quite as easy. Matching persona intent to keywords requires a bit more thought. I will cover how to find intent modifiers during keyword research, how to organize those modifiers into the search funnel, and how to quickly find unique universal results at different levels of the search funnel to utilize."
Matthew Edgar
@MatthewEdgarCO
Matthew is a web analytics and technical marketing consultant at Elementive.
Part of the winning pitch:
"3 Event Tracking Tricks and Tips For Monitoring UX Details: Great SEO is increasingly dependent on having a website with a great user experience. To make your user experience great requires carefully tracking what people do so that you always know where to improve. But what do you track? In this 15-minute talk, I’ll cover three effective and advanced ways to use event tracking in Google Analytics to understand a website's user experience."
Curiosity piqued? You could be in one of those seats yourself, watching them live:
Grab your ticket now!
Feel free to drop me a note in the comments below. I'm starting to get excited about MozCon 2017. I hope to see you there.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
Let’s Give It Up for the Community Speakers of MozCon 2017!
Posted by ronell-smith
Whew!
That's the collective expression shared by the committee who perused this year's community speaker pitches for MozCon 2017, which will be held July 17–19 at the Washington State Convention Center in Seattle, WA.
Let's just say, the entire group brought it.
There were more than 120 people vying for six speaking slots.
We've written in the past about how the committee whittles the submissions down, and then, before making the final selections from a group of about 20 people, we watch videos, peruse decks on SlideShare, and try to determine if a potential speaker would be successful on the stage. (Speaking in front of 1,500 people can be unnerving, even for the most accomplished speaker.)
After all, we want everyone to walk away from MozCon feeling as though the event was a benefit.
In general, during the final stages of the process, we're looking for/at three elements with regards to the submission alone:
Strength of the pitch (e.g., value, relevance to the audience, etc.),
Whether or not the info can reasonably be delivered in the time allotted, and
Does it fit with overall programming (i.e., assuming it clears the two other hurdles, does it address a need for the event?)
The winning pitches nailed each of the elements above; we're confident the talks will be well-received by the audience.
Without further adieu, let's take a closer look at this spectacular group.
[Eds. note: Pitches were were edited for length and to help speakers retain an element of surprise.]
Daniel Russell
@dnlrussell
Daniel Russell is a director at Go Fish Digital.
Part of the winning pitch:
"It almost seems too good to be true — online forums where people automatically segment themselves into different markets and demographics and then vote on what content they like best. These forums, including Reddit, are treasure troves of content ideas. I'll share actionable insights from three case studies that demonstrate how your marketing can benefit from content on Reddit."
Jayna Grassel
@jaynagrassel
Jayna is the SEO manager at Dick's Sporting Goods and is the unofficial world's second-fastest crocheter.
Part of the winning pitch:
"Site. Migration. No two words elicit more fear, joy or excitement to a digital marketer. When the idea was shared three years ago, the company was excited. They dreamed of new features and efficiency. But as SEOs, we knew better. We knew there would be midnight strategy sessions with IT. More UAT environments than we could track. Deadlines, requirements and compromises forged through hallway chats. ... The result was a stable transition with minimal dips in traffic. What we didn't know, however, was the amount of cross-functional coordination that was required to pull it off."
Joel Klettke
@joelklettke
Joel is freelance conversion copywriter and strategist for Business Casual Copywriting. He also owns and runs Case Study Buddy, a done-for-you case studies service.
Part of the winning pitch:
"If you want to write copy that converts, you need to get into your customers' heads. But how do you do that? How do you know which pain points you need to address, features customers care about, or benefits your audience needs to hear? Marketers are sick and tired of hearing 'it depends.' I'll give the audience a practical framework for writing customer-driven copy that any business can apply."
Kane Jamison
@kanejamison
Kane is the founder of Content Harmony, a content marketing agency based in Seattle.
Part of the winning pitch:
"The 8 Paid Promotion Tactics That Will Get You To Quit Organic Traffic: Digital marketers are ignoring huge opportunities to promote their content through paid channels, and I want to give them the tools to get started. How many brands out there are spending $500+ on a blog post, and then moving on to the next one before that post has been seen by 500 people, or even 50? For some reason, everyone thinks about Outbrain and native ads when we talk about paid content distribution, but the real opportunity is in *highly-targeted* paid social."
Kathryn Cunningham
@kac4509
Kathryn is an SEO consultant for Adept Marketing, although to many of her office mates she is known as the "Excel nerd."
Part of the winning pitch:
"How to build an SEO-intent based framework for any business: Everyone knows intent behind the search matters. In e-commerce, intent is somewhat easy to see. B2B, or better yet healthcare, isn't quite as easy. Matching persona intent to keywords requires a bit more thought. I will cover how to find intent modifiers during keyword research, how to organize those modifiers into the search funnel, and how to quickly find unique universal results at different levels of the search funnel to utilize."
Matthew Edgar
@MatthewEdgarCO
Matthew is a web analytics and technical marketing consultant at Elementive.
Part of the winning pitch:
"3 Event Tracking Tricks and Tips For Monitoring UX Details: Great SEO is increasingly dependent on having a website with a great user experience. To make your user experience great requires carefully tracking what people do so that you always know where to improve. But what do you track? In this 15-minute talk, I’ll cover three effective and advanced ways to use event tracking in Google Analytics to understand a website's user experience."
Curiosity piqued? You could be in one of those seats yourself, watching them live:
Grab your ticket now!
Feel free to drop me a note in the comments below. I'm starting to get excited about MozCon 2017. I hope to see you there.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
Let’s Give It Up for the Community Speakers of MozCon 2017!
Posted by ronell-smith
Whew!
That's the collective expression shared by the committee who perused this year's community speaker pitches for MozCon 2017, which will be held July 17–19 at the Washington State Convention Center in Seattle, WA.
Let's just say, the entire group brought it.
There were more than 120 people vying for six speaking slots.
We've written in the past about how the committee whittles the submissions down, and then, before making the final selections from a group of about 20 people, we watch videos, peruse decks on SlideShare, and try to determine if a potential speaker would be successful on the stage. (Speaking in front of 1,500 people can be unnerving, even for the most accomplished speaker.)
After all, we want everyone to walk away from MozCon feeling as though the event was a benefit.
In general, during the final stages of the process, we're looking for/at three elements with regards to the submission alone:
Strength of the pitch (e.g., value, relevance to the audience, etc.),
Whether or not the info can reasonably be delivered in the time allotted, and
Does it fit with overall programming (i.e., assuming it clears the two other hurdles, does it address a need for the event?)
The winning pitches nailed each of the elements above; we're confident the talks will be well-received by the audience.
Without further adieu, let's take a closer look at this spectacular group.
[Eds. note: Pitches were were edited for length and to help speakers retain an element of surprise.]
Daniel Russell
@dnlrussell
Daniel Russell is a director at Go Fish Digital.
Part of the winning pitch:
"It almost seems too good to be true — online forums where people automatically segment themselves into different markets and demographics and then vote on what content they like best. These forums, including Reddit, are treasure troves of content ideas. I'll share actionable insights from three case studies that demonstrate how your marketing can benefit from content on Reddit."
Jayna Grassel
@jaynagrassel
Jayna is the SEO manager at Dick's Sporting Goods and is the unofficial world's second-fastest crocheter.
Part of the winning pitch:
"Site. Migration. No two words elicit more fear, joy or excitement to a digital marketer. When the idea was shared three years ago, the company was excited. They dreamed of new features and efficiency. But as SEOs, we knew better. We knew there would be midnight strategy sessions with IT. More UAT environments than we could track. Deadlines, requirements and compromises forged through hallway chats. ... The result was a stable transition with minimal dips in traffic. What we didn't know, however, was the amount of cross-functional coordination that was required to pull it off."
Joel Klettke
@joelklettke
Joel is freelance conversion copywriter and strategist for Business Casual Copywriting. He also owns and runs Case Study Buddy, a done-for-you case studies service.
Part of the winning pitch:
"If you want to write copy that converts, you need to get into your customers' heads. But how do you do that? How do you know which pain points you need to address, features customers care about, or benefits your audience needs to hear? Marketers are sick and tired of hearing 'it depends.' I'll give the audience a practical framework for writing customer-driven copy that any business can apply."
Kane Jamison
@kanejamison
Kane is the founder of Content Harmony, a content marketing agency based in Seattle.
Part of the winning pitch:
"The 8 Paid Promotion Tactics That Will Get You To Quit Organic Traffic: Digital marketers are ignoring huge opportunities to promote their content through paid channels, and I want to give them the tools to get started. How many brands out there are spending $500+ on a blog post, and then moving on to the next one before that post has been seen by 500 people, or even 50? For some reason, everyone thinks about Outbrain and native ads when we talk about paid content distribution, but the real opportunity is in *highly-targeted* paid social."
Kathryn Cunningham
@kac4509
Kathryn is an SEO consultant for Adept Marketing, although to many of her office mates she is known as the "Excel nerd."
Part of the winning pitch:
"How to build an SEO-intent based framework for any business: Everyone knows intent behind the search matters. In e-commerce, intent is somewhat easy to see. B2B, or better yet healthcare, isn't quite as easy. Matching persona intent to keywords requires a bit more thought. I will cover how to find intent modifiers during keyword research, how to organize those modifiers into the search funnel, and how to quickly find unique universal results at different levels of the search funnel to utilize."
Matthew Edgar
@MatthewEdgarCO
Matthew is a web analytics and technical marketing consultant at Elementive.
Part of the winning pitch:
"3 Event Tracking Tricks and Tips For Monitoring UX Details: Great SEO is increasingly dependent on having a website with a great user experience. To make your user experience great requires carefully tracking what people do so that you always know where to improve. But what do you track? In this 15-minute talk, I’ll cover three effective and advanced ways to use event tracking in Google Analytics to understand a website's user experience."
Curiosity piqued? You could be in one of those seats yourself, watching them live:
Grab your ticket now!
Feel free to drop me a note in the comments below. I'm starting to get excited about MozCon 2017. I hope to see you there.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
Let’s Give It Up for the Community Speakers of MozCon 2017!
Posted by ronell-smith
Whew!
That's the collective expression shared by the committee who perused this year's community speaker pitches for MozCon 2017, which will be held July 17–19 at the Washington State Convention Center in Seattle, WA.
Let's just say, the entire group brought it.
There were more than 120 people vying for six speaking slots.
We've written in the past about how the committee whittles the submissions down, and then, before making the final selections from a group of about 20 people, we watch videos, peruse decks on SlideShare, and try to determine if a potential speaker would be successful on the stage. (Speaking in front of 1,500 people can be unnerving, even for the most accomplished speaker.)
After all, we want everyone to walk away from MozCon feeling as though the event was a benefit.
In general, during the final stages of the process, we're looking for/at three elements with regards to the submission alone:
Strength of the pitch (e.g., value, relevance to the audience, etc.),
Whether or not the info can reasonably be delivered in the time allotted, and
Does it fit with overall programming (i.e., assuming it clears the two other hurdles, does it address a need for the event?)
The winning pitches nailed each of the elements above; we're confident the talks will be well-received by the audience.
Without further adieu, let's take a closer look at this spectacular group.
[Eds. note: Pitches were were edited for length and to help speakers retain an element of surprise.]
Daniel Russell
@dnlrussell
Daniel Russell is a director at Go Fish Digital.
Part of the winning pitch:
"It almost seems too good to be true — online forums where people automatically segment themselves into different markets and demographics and then vote on what content they like best. These forums, including Reddit, are treasure troves of content ideas. I'll share actionable insights from three case studies that demonstrate how your marketing can benefit from content on Reddit."
Jayna Grassel
@jaynagrassel
Jayna is the SEO manager at Dick's Sporting Goods and is the unofficial world's second-fastest crocheter.
Part of the winning pitch:
"Site. Migration. No two words elicit more fear, joy or excitement to a digital marketer. When the idea was shared three years ago, the company was excited. They dreamed of new features and efficiency. But as SEOs, we knew better. We knew there would be midnight strategy sessions with IT. More UAT environments than we could track. Deadlines, requirements and compromises forged through hallway chats. ... The result was a stable transition with minimal dips in traffic. What we didn't know, however, was the amount of cross-functional coordination that was required to pull it off."
Joel Klettke
@joelklettke
Joel is freelance conversion copywriter and strategist for Business Casual Copywriting. He also owns and runs Case Study Buddy, a done-for-you case studies service.
Part of the winning pitch:
"If you want to write copy that converts, you need to get into your customers' heads. But how do you do that? How do you know which pain points you need to address, features customers care about, or benefits your audience needs to hear? Marketers are sick and tired of hearing 'it depends.' I'll give the audience a practical framework for writing customer-driven copy that any business can apply."
Kane Jamison
@kanejamison
Kane is the founder of Content Harmony, a content marketing agency based in Seattle.
Part of the winning pitch:
"The 8 Paid Promotion Tactics That Will Get You To Quit Organic Traffic: Digital marketers are ignoring huge opportunities to promote their content through paid channels, and I want to give them the tools to get started. How many brands out there are spending $500+ on a blog post, and then moving on to the next one before that post has been seen by 500 people, or even 50? For some reason, everyone thinks about Outbrain and native ads when we talk about paid content distribution, but the real opportunity is in *highly-targeted* paid social."
Kathryn Cunningham
@kac4509
Kathryn is an SEO consultant for Adept Marketing, although to many of her office mates she is known as the "Excel nerd."
Part of the winning pitch:
"How to build an SEO-intent based framework for any business: Everyone knows intent behind the search matters. In e-commerce, intent is somewhat easy to see. B2B, or better yet healthcare, isn't quite as easy. Matching persona intent to keywords requires a bit more thought. I will cover how to find intent modifiers during keyword research, how to organize those modifiers into the search funnel, and how to quickly find unique universal results at different levels of the search funnel to utilize."
Matthew Edgar
@MatthewEdgarCO
Matthew is a web analytics and technical marketing consultant at Elementive.
Part of the winning pitch:
"3 Event Tracking Tricks and Tips For Monitoring UX Details: Great SEO is increasingly dependent on having a website with a great user experience. To make your user experience great requires carefully tracking what people do so that you always know where to improve. But what do you track? In this 15-minute talk, I’ll cover three effective and advanced ways to use event tracking in Google Analytics to understand a website's user experience."
Curiosity piqued? You could be in one of those seats yourself, watching them live:
Grab your ticket now!
Feel free to drop me a note in the comments below. I'm starting to get excited about MozCon 2017. I hope to see you there.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes