#twitch deutschland
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enquirelie · 1 year ago
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the black hair is giving loki
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dodelof · 7 months ago
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Putin und Rowling - Match Made In Heaven
Stell Dir vor, du schlĂ€gst die virtuelle Zeitung auf und liest wieder einmal einen geistigen Auskotz von Putin. Putin beschwert sich unter anderem darĂŒber, dass der Westen JK Rowling canceln wĂŒrde. Meine GĂŒte; Ich wĂ€re froh, wenn diese Frau endlich, richtig wirklich endlich, in Grund und Boden ignoriert und gecancelled werden wĂŒrde. Aber das passiert einfach nicht in einem Ausmass, das ich als akzeptabel bezeichnen könnte. Ich habe mir so gedacht; warum stellt sich ein Massenmörder wie Putin hinter jemanden wie Rowling? Da könnte man auch andere Leute nehmen. Rowling. Sie ist hasst Transmenschen und wĂŒrde es gerne sehen, wenn diese vom Angesicht der Erde gelöscht sind. Rowling hat viel Geld und unterstĂŒtzt auch eine Gruppierung mit der AbkĂŒrzung TERF. Deren selbstauferlegte Aufgabe ist es, Transmenschen vom Angesicht der Erde zu löschen. Das da auch ein gewisser Nazi-Gedanke vorzufinden ist, macht es nur noch schlimmer. Da haben wir doch schon ein paar Sachen, die die beiden zusammenbringen und bei denen jemand wie Putin denken könnte: ja, die gefĂ€llt mir, mit der Teile ich so das eine oder andere Teil meines gedanklichen Gutes. Das sie gegen ihn zurĂŒckschiesst; geschenkt. Das ist mir am Schluss egal und ich hĂ€tte darauf verzichten können. Sie ist und bleibt Dreck. FĂŒr mich ist Rowling ein Mensch, der auf ihre eigene Art und Weise einfach einen so schlechten Charakter hat, dass ich mich immer wieder ĂŒbergeben möchte, wenn ich etwas von ihr lese.
Dann gibt es halt noch Twitcher, die so etwas sagen wie: Darf es mir denn nicht egal sein? NEIN. Darf es nicht. Wer hört und versteht, was eine Rowling sagt, es aber fĂŒr gemĂŒtlicher, einfacher und bequemer hĂ€lt, tausend Ausreden zu finden, um ein Spiel zu spielen, welches auf von ihr erfundenen Figuren basiert, hat selber einen nicht ganz fleckenfreien Charakter.
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pandamaniacuwu · 11 months ago
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Neuer Streamplan fĂŒr die Woche!
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annalavellan · 2 years ago
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*werbung
Hallöchen!
Ich bin Anna und selbststÀndige Emote-Aritst! <3 
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socialrate · 8 months ago
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Twitch Influencer Rates Germany: Exploring the World of YouTuber Ratings
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In der Welt der Social-Media-Influencer sind Bewertungen ein wichtiger Faktor fĂŒr den Erfolg. Besonders auf Plattformen wie YouTube, wo Millionen von Nutzern tĂ€glich Videos konsumieren, können Bewertungen den Unterschied zwischen Erfolg und Misserfolg ausmachen. Doch wie werden YouTuber bewertet, und welche Rolle spielen Bewertungsseiten dabei? Dieser Artikel wirft einen Blick auf die Welt der YouTuber-Bewertungen, insbesondere aus der Perspektive eines Twitch-Influencers, der Deutschland bewertet.
Twitch Influencer bewertet Deutschland
Twitch-Influencer sind Personen, die auf der Streaming-Plattform Twitch Inhalte erstellen und damit eine große Anzahl von Followern erreichen. Viele Twitch-Influencer sind auch auf anderen Plattformen wie YouTube aktiv, wo sie Videos hochladen und mit ihrem Publikum interagieren. Einer dieser Influencer ist Max, der regelmĂ€ĂŸig Videos ĂŒber sein Leben in Deutschland auf YouTube veröffentlicht.
Youtuber Bewertung
FĂŒr Max sind Bewertungen ein wichtiger Bestandteil seines Erfolgs als YouTuber. Sie helfen ihm zu verstehen, was sein Publikum von seinen Videos hĂ€lt und welche Art von Inhalten sie gerne sehen wĂŒrden. Max verwendet verschiedene Methoden, um Feedback von seinem Publikum zu erhalten, darunter Umfragen, Kommentare und direkte Nachrichten. Diese Informationen helfen ihm, seine Inhalte zu verbessern und seine Reichweite zu erhöhen.
YouTuber-Bewertungsseiten
Eine weitere wichtige Rolle spielen Bewertungsseiten fĂŒr YouTuber wie Max. Diese Seiten sammeln Bewertungen von Nutzern und erstellen Rankings basierend auf verschiedenen Kriterien wie VideoqualitĂ€t, Inhalt und Unterhaltungswert. Durch diese Bewertungen können YouTuber wie Max sehen, wie sie im Vergleich zu anderen Performern abschneiden und wo sie sich verbessern können.
YouTube Bewertung sehen
Einige Bewertungsseiten bieten auch Tools an, mit denen YouTuber ihre eigenen Videos analysieren können. Diese Tools geben Aufschluss ĂŒber die durchschnittliche Zuschauerbindung, die Anzahl der Likes und Dislikes sowie andere wichtige Kennzahlen. FĂŒr YouTuber wie Max sind diese Informationen Ă€ußerst wertvoll, da sie ihnen helfen, ihre Strategie zu optimieren und ihr Publikum besser zu verstehen.
Insgesamt sind Bewertungen ein wesentlicher Bestandteil des Erfolgs eines YouTubers. Sie bieten wertvolles Feedback, das es den Performern ermöglicht, ihre Inhalte zu verbessern und ihr Publikum besser zu verstehen. FĂŒr Twitch-Influencer wie Max sind Bewertungen und Bewertungsseiten unverzichtbare Werkzeuge, um erfolgreich zu sein und eine treue Fangemeinde aufzubauen.
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niclamits · 1 year ago
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🌌 Menschen dieser Erde... 🌌
In den fernsten Winkeln des digitalen Universums ist eine neue Ära des Erlebens und Entdeckens erwacht. Eine Kraft, die sich aus der Tiefe des Unbekannten erhebt, zieht Abenteurer und TrĂ€umer in ihren Bann...
🎁 Ein Geschenk aus einer anderen Welt erwartet euch... 🎁
Inmitten des Wirbelsturms der Möglichkeiten gibt es ein Gewinnspiel, das alles in den Schatten stellt. Ein XXL-Event, das nur denen offenbart wird, die den Mut haben, die Grenzen des Bekannten zu ĂŒberschreiten...
Begleitet mich auf dieser Reise unter https://www.twitch.tv/niclamits. Tretet ein in eine Dimension, wo Wunder alltÀglich sind und das Unmögliche möglich wird...
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deinbester089de · 2 years ago
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Ink Art
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kuhlofficial · 2 years ago
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HEYđŸ‘‹đŸ»đŸ«¶đŸ» Zeigt mal euer Setup herđŸ™đŸ»đŸ„ł #twitch #twitchgermany #twitchdeutschland #twitchstreamer #twitchtv #twitchde #stream #streamer #streaming #contentcreator #spaß #hobby #liebe #community #photooftheday #gamingsetup #gamingroom #instagood #deutschland #foryou #foryoupage #viral (hier: Saarland, Germany) https://www.instagram.com/p/CnP9wXAIUqQ/?igshid=NGJjMDIxMWI=
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einkleineselfi · 2 years ago
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Einen wunderschönen Guten Morgen!
Ich bin neu hier! Ein wenig zu mir: Ich heiße EinKleinesElfi bin 22 Jahre alt & habe erst mit dem Streamen angefangen.
Meine Hauptgames sind momentan Csgo, Disney Valley und Little Nightmares. ♡(ÂŽïœĄâ€ąă……â€ąïœĄ`)
Schaut doch gerne mal vorbei und lasst ein LĂ€cheln da. (^o^)/
Twitch.tv/EinKleinesElfi
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crimson-kisses · 10 months ago
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i just read the "breaking point" story, and i can't help but wonder, what if the s/o, rather than snapping at him (yan! germany) all at once, simply muttered a few snide and sarcastic words every now and then? like imagine he tells them he loves them and s/o saying ily back and then mutters "yeah, i really loved it when you ruined my life's work too." under their breath and then acting like nothing happened, I hope you're doing alright though, and please take care of yourself!
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Hmm, I will admit it was rather spontaneous of her to snap such a way. remember though she used to be a lawyer so lol. but your concept is actually more accurate, this would be fun to write. thank you for the consideration though! 🐝✹
Warning: Usual yandere behavior, toxic relationship, physical and verbal abuse.
đŸ‡©đŸ‡Ș other work recommended // work recommended // another recommendation
die Reizung.
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He gives off a sheepish look at first.
And you angrily throw a crumpled white shirt on his face, fuming at the audacity— this man had to even request you anything in the first place. As if you were his pretty little wife.
You didn’t even know his full name, he straight up had some hooligans pick you off the street.
It’s been a month since you got out of the basement, no longer fearing the muscular asshole. Since in your eyes, he was a dimwit.
"Iron your cloth by your damn self, how dare you even ask me that!", you hissed at his face. Then you turned on your heels, walking away from him with a fierce sway of your hips.
You don’t see his disapproving gaze following your figure.
"Why are those dishes piling up?",
You deliberately ignore his question and remain seated on your sofa, even though Ludwig can tell that your mind is elsewhere. Your eyes are unfocused, and your fists are firmly resting on your lap.
"I asked you a question— stop slacking around—", it’s been two months since you have been in the basement.
"Slacking around?", he receives a grumbled response through clenched teeth, "I am neither your maid nor your wife! If you want your dishes to be washed so badly, then do it yourself or hire someone for cleaning up rather than kidnapping someone",
"Come back here,"
Ludwig hissed at you after your retort. However, you simply got up from the sofa and walked away, choosing not to argue once again.
He clenches his fist and takes a deep breath, trying to remind himself that you will eventually understand.
You notice a broken plate in the morning, thrown in the dustbin.
You pull at your hair strands as you try to scream in desperation, but only thing that escapes you is a distraught whine. Almost pulling the drawers off their hinges, you try to make your hands stay still and not shake.
"What’s the matter, searching for these?",
Ludwig watches smugly as you turn towards him, with a deranged appearance. It was just how he imagined you would look like if he— nevermind, was that his expensive vase you had just thrown?
"Nice plan you had there, too bad you were too eager", dangling the keys mischievously, he leaned on the doorframe, flexing his muscles, daring you to try and get it physically.
It has been three months, and he was enjoying how you were becoming restless. You look especially attractive at the moment. It's a shame that you just broke the vase he received from his chancellor.
"Eager to get away from you, some noble man you are",
His left eye twitches as his grin slowly fades away. Ludwig tilts his head, blinking in feigned confusion.
"Have I not been a noble, patient man to you?",
You chuckled dryly, resting your hands on the polished black office table. "Please, as if you would ever be recognized for your nobility, Deutschland. History books say otherwise, don’t you think?",
Both you stare at each other for a while, until Ludwig leaves with the keys and a clenched jaw, a breath escapes as you sigh in relief.
You end up picking up the broken vase.
Fucking hell. The breakfast was burnt and you made sure to give Ludwig the most nastiest, disapproving glare.
"Don’t look at me like that, I have been running late—-“
Rolling your eyes, you watch as he simply throws the burnt food away. With the frying pan.
"Are you used to throwing your messes away?",
You try to reassure yourself that you didn’t flinch as his back hunched up and he turned at you with a glare, teeth grinding against each other.
He simply unties his apron, his eyes still on you.
"At least one of us is trying to fix things up," he whispers. You give him an offended look, keeping your fists on the curves of your waist, tightly gripping the hairbrush you had been using before running downstairs.
“Keep telling yourself that, if anything you have only been hiding your ugly urges all along.”
You yelp and your heart almost bursts open as he throws the apron at you and angrily heads upstairs.
Eerie silence follows. It has been four months.
Bundled up in the armchair, you try not to think how it smells like Ludwig’s cologne. Or notice that he has been in the library for a while with you, dusting the shelves.
Unfortunately, he seems to notice your giddy attitude as you clutch the book tighter with a bright smile. His heart squeezes in delight.
“Why the bright smile?”, he asks, masking his face with an unemotional facade.
“Oh I have simply been catching up on your misfortunes, quite a historical read”.
And his mood plummets to the lowest levels of hell itself. He narrows his eyes at you, making you feel quite accomplished at pissing him off, it was quite a pleasure.
“Give me that. Now”.
He demanded, grip tightening on the duster, his unoccupied hand stretched towards the book.
You blow a raspberry.
Before long, you couldn't help but let out a truly horrified scream as Ludwig forcefully slammed both of his arms onto the chair's armrests. His knee was pressed harshly against yours as he seethed with anger, towering over you.
The book was furiously thrown out of the window, resulting in a deafening sounds of cracking glass.
His eyes glared into your soul, causing you to almost hyperventilate from the sheer terror coursing through your body.
Ludwig gazed at your petrified figure for a while, as if he were devouring your presence with his eyes. Then, he moistened his dry lips, turned around, and began stacking some books.
You stayed seated on the armchair for a long time, staring mindlessly at the calendar.
Five months have passed.
“Where is my office bag I placed in my room?!”, he asks from the bathroom as he hastily wears his jacket.
“Up my ass, search in the dining room, didn’t you throw it over there the last time?”,
“And who’s fault was that?”,
He ran his fingers through his hair, trying to make it appear uniformed. Remembering, he was out of hair gel, he cursed.
“Your fault because apparently you can’t accept that fact that you are a verdammter Verlierer”,
He took a deep breath and tried to ignore the way you implied so many things he would rather put up in the back of his mind. including the vulgar words you have taken a liking to.
“I am not the one held captive”,
He gives you a look and it makes you fume, this piece of shit—
“I wasn’t the one who had my so called mindless fascist delusions shattered”.
You exited the bedroom with a bang of the door, trying to ignore and not run at the sound of a smashed mirror.
It’s been about six months.
"If you bothered to check the calendar, you will know that it isn’t the 1940’s anymore. Get yourself a woman who wants to be your slave",
You slam the magazine near his table and exit his office, Ludwig bangs a clenched fist on his table in frustration at your defiance. He had only asked you to dry up the clothes in the sun.
That was it. Apparently that was too much for you.
He had no issues with doing the house chores, but he was a busy nation. He simply requested you to do this simple chore but god forbid you get off your ass— and your comment irked him immensely, this quirk you had of bringing up his past over and over again to provoke him.
It annoyed him.
He does check the calendar of course, quite intriguingly.
Ludwig reminds himself that it has only been seven months.
You continue sleeping on the couch everyday. And everyday Ludwig carefully places you on his bed to rest and not strain yourself. Everyday you curse at him to not touch you ever again.
But he knows you are simply embarrassed. Trying to keep up a strong and steady appearance, you always hated to admit that you are weak and helpless.
He knows you are trying hard to displease the shit out of him, and that’s why he tries to be patient. And also because he is way too stronger than you, Ludwig knows that deep down you are scared of him, no bite and all bark, he knows you end up having panic attacks over him.
The flinches you try to suppress when he comes near you, holding your breath when he talks to you. He is all aware. Frightened stares, shuddering breath, trembling legs.
He knows and he hates it.
You shove his blanket on his arms and head downstairs in a furious rush, crashing on the couch with your poor excuse of a blanket.
He bites his tongue to refrain himself from reminding you, that wherever you slept, it was something he payed for. Including your dresses, makeup and everything else in this house, it was paid for or built and made by Ludwig.
It will take more time than eight months to thaw your heart.
“At the very least, you can tidy up the rooms and stop, stop trying to break down the door”,
Gulping down the rest of your beer, you give him a nonchalant look.
“Why should I do so? We have had this conversation a dozen times. I am not your maid. And especially not your wife”.
He’s tired, the lack of hair gel has turned his hair into a complete mess, he forgot to buy it again. Ludwig slowly removes his coat, which he placed on the counter where you were leaning.
You try to stay still, but your knees almost give out as he stares at you through his lashes. It’s calm, level-headed look.
His white shirt is folded at the sleeves, tie turned loose and he’s breathing heavily.
“Cant you tidy up yourself? Or is that too beneath your superior ass”, you taunt him, curling up your cherry red lips.
“it’s eleven pm, I have been busy since six am. I am tired”,
“Well you aren’t my husband”.
He gives you that look again and you wonder whether he is offended or hurt. Frankly though, you couldn’t care less.
“Missing your man, sĂŒĂŸe Maus?",
You bristle at the nickname and the mention of— your boyfriend whom he murdered, right in front of your very eyes.
Narrowing your gaze, you prepare to escape his wrath as you hiss out in a demeaning manner,
“A man— who was much more of a man than you will ever be”.
Swiftly you entered the library nearby after seeing the darkened expression on his face. A heated glare and a reddened hue. You slid down the locked door, ignoring the trembling of your own body.
Nine months. You feel the entire house shake as Ludwig slams his bedroom door.
“You look so beautiful in that skirt, schöne Frau",
“You reek of beer and disappointment”.
Paying no heed to your comment, Ludwig wraps his hands around your waist, he is drunk and you almost gag at the overwhelming smell of alcohol.
“You smell so— *hiccup*— pretty, mein hĂŒbsches kleines baby",
“Quite your blabbering, it’s nine am in the fucking morning”.
“I am so glad— so to, ugh, have you as mine”,
“I will never be your woman”.
He stops blabbering for a minute, hands tightening their hold on your waist, you try not to squirm.
His lips hover around your ear, his hand touching your hair and skimming his hands through the strands.
“We will— will see about that”,
You stay still in his arms, his eyes blazing and staring at your soul from the reflection in the window.
You wished your body didn't feel this way. So trapped and writhing in frustration and horror, every touch of his fingers, his breath and look seemed to stain your being.
“I want dinner to be prepared tomorrow”.
He whispers. It’s not a debate or a demand but a warning said in a lovey dovey tone. His tightened grip sends the point across.
It’s been ten months.
You violently throw the plate full of food on a wall nearby, sending porcelain shards all over the place and the food splashed over the wall.
“You
 you faked a dead body and made it seem as if I had died?
 you— you are nothing short of DISGUSTING!”,
Ludwig gazes at the mess with a disappointed expression, seemingly unaffected by your tears as you break down in front of him.
"Whoever said I faked a dead body?" he exclaimed, forcefully stabbing a piece of steak with a fork. "It was completely real, and I must say, quite familiar with you."
Your lungs feel as if it has collapsed on itself as you fall down to the floor in pure, unadulterated horror. He was joking, a sick pathetic joke to get under your skin, there was no way— no possible way that the burned and mutilated body could have been identified, even through dishonest means, as that of a woman.
"What did my boyfriend even do to deserve this!?, you sick jealous man!!",
The blond simply ignored your tantrums, sipping on a glass of soda, eyes boring down at your crying form.
"At the very least he got a proper burial, rather than being thrown into a lake as I had intended",
Silence.
"I WILL NEVER LOVE A MURDERER LIKE YOU!",
You quickly grab a knife and attempt to attack him, but you end up pushed face-first onto the dining table, with your arms forcefully held behind your back.
"I wonder how you them fooled huh? Still interested in experimenting with things, humans, Herr Beilschmidt?",
He grabs your chin in a vice grip, hand covering your mouth as you try to taunt, spit and hurl insults at him, he only tuts at your behavior with furrowed brows.
You wanted to kill him.
"I don’t want you to mention that man ever again".
Tears well up in your eyes as uncontrollable sobs escape from your body. Ludwig presses you down in that position for a long time as he calls someone on his phone to clean up the mess.
"Don't worry, for once I have taken your advice. They are skilled cleaners who know how to handle a messy situation, if you catch my dry sense of humor."
Eleventh months and counting.
"I HAVE HAD IT WITH YOU. VERDAMMTE SCHEISSE!! ONCE I GET YOU, YOU WILL REGRET EVER THINKING OF THIS HÜNDIN!!",
Ludwig was furious. Firstly, he was hit by a pretty heavy vase from upstairs, and secondly, he was bleeding a fuckton. Thirdly, the front door was open and you had escaped.
The home was clean, laundry done, dishes pristine and dinner warmly prepared, you were dressed so prettily that it melted him so good when he came home tired from work. What he didn’t account for was an elaborate murder plan attempted towards him. Sadly for you, he had suffered worse and was also an immortal.
He was done being patient and playing the nice cop, especially after you had hurled hurtful insults at him, and what was that you said?
This wasn’t the 1940’s? That he had no power anymore, that he was just a pathetic dog with no backbone in that sweet, sweet tone of yours? That he was a sick, pathetic man who will never be loved?
He let out a series of chilling giggles that gradually escalated into full-blown laughter, the sound reverberating throughout the house. He loosened his irritating tie and tossed it onto the ground. Rolling up his sleeves to his elbows, he ran his fingers through his blond hair in frustration.
But also,
This sense of ecstasy, a thrilling sensation he was feeling
 he really chose a perfect, wonderfully crazy woman, didn’t he?
It was the end of the twelfth month, and Ludwig made himself a promise to haunt your dreams with memories of the basement for months to come after he had his hands on you.
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tic-loud-tic-proud · 1 year ago
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Global Tourette Associations Masterpost
People with Tourette Syndrome exist all over the world! Here are all of the global Tourette Associations that I was able to find. If you know of any more, please reply!
Asia
China - Tourette China
Hong Kong - Hong Kong Tourette Association
India - Tourette India (Facebook group)
Israel & Iran - Life's a Twitch Middle East
Japan - Tourette Japan
Malaysia - Tics Malaysia (Facebook group)
Philippines - Philippine Tourette Association
Singapore - Tourette Syndrome Singapore
Taiwan - Taiwan Tourette Family Association
Turkey - Tourette Turkiye (Facebook Group)
Africa
Please comment if you know of any Tourette Associations in Africa!
Europe
Whole Continent - European Society for the Study of Tourette Syndrome
Austria - Tourette SHG Osterreich
Belgium - Iktic Jetique
Czechia - ATOS
Denmark - Tourette Denmark
Finland - Suomen Tourette
France - France Tourette
Germany - Tourette Gesellschaft Deutschland
Hungary - Tourette Hungary
Holland - Stichting Gilles de la Tourette
Iceland - Tourette Iceland
Italy - Tourette Italia
Malta - Tourette Malta (Facebook group)
Norway - Norsk Tourette Foreningen
Poland - Polskie Stowarzyszenie Syndrom Tourette’a
Portugal - Associação Portuguesa de Síndrome de Tourette
Spain - Tourette Euskadi
Sweden - Riksforbundet Attention
Switzerland - Tourette Schwiez
United Kingdom - Tourette's Action (North Ireland) (Scotland)
South America
Argentina - Asociacion Argentina para el Sindrome de Tourette (Facebook group)
Bolivia - Sindrome de Tourette Bolivia (Facebook group)
Brazil - Astoc ST
Chile - Fundacion Amigos del Tourette
Colombia - Vivir Tourette Colombia (Facebook group)
Ecuador - Syndrome de Tourette Ecuador (Facebook group)
Uruguay - Tourette Uruguay (Facebook group)
Venezuela - Tourette Venezuela (Facebook group)
North and Central America
Canada - Tourette Canada
Caribbean Islands - Caribbean Tourette's
Guatemala - Tourette Guatemala (Facebook group)
Mexico - Fundacion Mexicana de Tourette, SC
United States of America - Tourette Association of America
TAA chapters by state New Jersey specific
Australia and Oceania
Australia - Tourette Syndrome Association of Australia
New Zealand - Tourette's New Zealand
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enquirelie · 1 year ago
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nordicnews · 2 months ago
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Best Finnish, Swedish, German news outlets
SuomiTimes.com
Trending.fi
SuomiPost.com
iltalehti
Inyheter.se
TheSky.fi
Fortnite
iltapost.com
Unterhaltung
Trending.com.de
Trending.com.se
Kasinotuutiset.com
DailyGames.fi
Kasino pelit
Twitch
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pandamaniacuwu · 1 year ago
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Neuer Streamplan fĂŒr die Woche :D
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ecommercevision · 6 months ago
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Influencer Marketing: eCommerce neu denken in Zeiten von Krisen
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Reichweite ist fĂŒr die große Mehrheit der Marketing-Verantwortlichen in Unternehmen noch immer der wichtigste KPI beim Influencer-Marketing. Doch in krisenhaften Zeiten sollte es mehr auf Klasse statt Masse ankommen – und vor allem die ProfitabilitĂ€t der eigenen Kampagnen im Fokus stehen. LĂ€uft doch blendend. Dieser Eindruck drĂ€ngt sich jedenfalls auf, wenn man einen flĂŒchtigen Blick auf die Ergebnisse des jĂŒngst vom Influencer Marketing Hub veröffentlichten Influencer Marketing Reports wirft. FĂŒr die jĂ€hrlich aufgelegte Studie werden rund 3.000 Marketing-, Brand- und PR-Entscheiderinnen und -Entscheider aus der ganzen Welt befragt. Zentrale Resultate der jĂŒngsten Umfrage: Influencer Marketing hat weiter Konjunktur. Die Branche könnte nach der Prognose bis Ende dieses Jahres die weltweite Umsatzmarke von 24 Milliarden US-Dollar knacken. Besonders der Einsatz von kĂŒnstlicher Intelligenz beflĂŒgelt die KreativitĂ€t der Macherinnen und Macher im Marketing: Zwei von drei Befragten planen, KI in Influencer-Kampagnen einzubauen; 55 Prozent davon wollen kĂŒnstliche Intelligenz vor allem fĂŒr die Identifikation der richtigen Influencer verwenden. Klarer Trend in Richtung Nano- und Mikro-Influencer Im Vergleich zur Befragung im vergangenen Jahr ist die Zustimmungsrate zum Influencer-Marketing nochmals angewachsen: 86 Prozent der Befragten sehen darin eine besonders effektive Form des Marketings. Und 60 Prozent der interviewten Marketing- und Brandexperten wollen ihr Budget fĂŒrs Influencer-Marketing 2024 nochmals steigern. Bereits heute gibt rund ein Viertel mehr als 40 Prozent des gesamten Marketing-Budgets fĂŒr Influencer-Kampagnen aus – Tendenz: weiter steigend. Vor allem die frĂŒhzeitige Kooperation mit den „Rising Stars“ der Influencer-Szene – den Nano- und Mikro-Influencern mit treuer, aber auch noch wachsender Followerschaft – steht dabei im Fokus der Unternehmen, weit vor der sehr teuren Zusammenarbeit mit den Superstars der Branche: den Makro-Influecern und Celebrities der Kategorie Taylor Swift. Vorbei sind allerdings auch die Zeiten, als sich Influencer mit Gratisprodukten zufrieden gaben. Die Bezahlung von Influencern, so der Tenor des Influencer Marketing Reports, ist lĂ€ngst zur Norm in der Branche geworden – ganz unabhĂ€ngig von der Kanalfrage TikTok, Instagram, YouTube oder Twitch. ...denn im Marketing ist nicht alles effizient, was effektiv erscheint Influencer-Marketing hat sich aus Sicht der befragten Unternehmen klar als effektives und zunehmend dominantes Tool im Marketing-Mix etabliert. Doch zugleich wissen alle, die zumindest ein Basis Semester Betriebswirtschaftslehre genossen haben, dass EffektivitĂ€t nicht gleichbedeutend ist mit Effizienz. Bezogen aufs Influencer-Marketing bedeutet das: Absolute Reichweitenzahlen allein sagen wenig aus ĂŒber den Erfolg einer Kampagne. „In der Kampagnenbewertung nur den Traffic zu betrachten, den ein Influencer mit seiner Reichweite fĂŒr eine Brand im Stande ist zu liefern, ist fahrlĂ€ssig. Viel mehr sollte man die QualitĂ€t der Webseitenbesuche und die nachgewiesenen VerkĂ€ufe analysieren, die eine Brand mit Influencer Marketing im Gegenzug fĂŒr ein bestimmtes Investment bekommt“, sagt Moritz Lambrecht, MitgrĂŒnder und GeschĂ€ftsfĂŒhrer der Growth Marketing Agentur AdSpecialist mit Sitz in Königswinter. Aus Sicht von Lambrecht passt eine Marketing- und Budgetpolitik nach dem Motto „Höher, schneller, weiter“ nicht mehr in die Zeit, in der zunehmend mehr mittelstĂ€ndische, aber auch Konzerne aus Deutschland mit der schlechten wirtschaftlichen Lage und einer angespannten LiquiditĂ€tssituation zu kĂ€mpfen haben. Lambrecht plĂ€diert fĂŒr einen verschĂ€rften Blick auf aktuelle und kĂŒnftige Kampagnen und sagt: “Die ProfitabilitĂ€t von Influencer Marketing Kampagnen spielen fĂŒr viele Brands immer noch eine zu geringe Rolle. Das sollte sich schleunigst Ă€ndern. Impact bedeutet nicht nur Reichweite in der richtigen Zielgruppe, sondern auch frisches Wachstum und messbarer Erfolg in Form von Neukunden und AbverkĂ€ufen. Nur so können sich Kampagnen nachweisbar rechnen und anschließend erfolgsbasiert skalieren lassen.” Die Wiederentdeckung von YouTube Im digitalen Marketing geht es um schnelle und messbare Erfolge. Gerade erfahrene Spezialagenturen wie die Ad Specialist können dabei punkten. Die grĂ¶ĂŸten Erfolge beim Influencer-Marketing erzielt Ad Specialist mit Blick auf den CAC und ProfitabilitĂ€t fĂŒr seine Auftraggeber dabei nicht auf Instagram oder TikTok, sondern auf dem lĂ€ngst tradierten Video-Kanal YouTube. Und das laut Lambrecht mit „Neukundenquoten von teils 100 Prozent, unterstĂŒtzt durch eine höhere Conversion Rate im Vergleich zum Influencer-Marketing auf Instagram“. Lesen Sie den ganzen Artikel
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socialrate · 8 months ago
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